So the whole point of this is we're going to show you a way to increase your reach with only, you know, five to $10 a day in ads.
So, this is something essentially leveraging the ad strategy we talked a lot about organic. Last week, we talked about how to have or, you know, posting scheduling, you know, all the tools involved with getting your social media out.
If you just want to go faster, because that will work if you stay consistent.
You post every day or every couple times a week very consistently it will grow over time but it's a long game, where a lot of you are doing a launch next week in two weeks like you have something happening right now.
So this is a way to essentially with up for a little bit of money essentially borrow space on people's feeds and be in front of as if you had 10,000 people or 20,000 people following you.
So for very little money, you can get insane amount of views insane amount of attention to your ads. So, a couple quick things of kind of why even focus on ads.
And, you know, we talked about like the kind of the perfect growth strategy could be having the organic that we're talking about, but then using ads to help boost it.
Organic content is essential, you know, obviously we're going to build trust and connection. But if we can take that content and then instantly push it out using ads and push it out to the right people.
That's kind of the best of both worlds. Instead of just waiting for people to discover you, you're essentially getting your ads in front of them immediately so when you turn on ads like it's going to start broadcasting, you know, within 24 hours it's not this slow
like process and that's what's so powerful about it for so many businesses to be using it.
If you remember the example of Beau who did the watch example, he had zero followings, he didn't even have a Facebook account or an Instagram account. He just took it and pushed ads only, and within a couple weeks was able to get you know the 1800 surveys
and stuff filled out and build his email list and start his business. But that was just because you didn't have to wait for the reach, but kind of having the both sides of it like having awesome content that will work organic and then also pushing the ads is kind of a great one-two punch for growing.
So, you know, you don't have to choose between one or the other. I would have you having both helps build credibility and it creates a ton of momentum for you.
So, your audience is of course already scrolling, they're already on Instagram, they're already on Facebook. Facebook is going to find these people like if you keep posting on these different platforms, these platforms will find the right audience, eventually.
And it helps you be very targeted and get it to people that are willing, wanting to take action and, and, you know, buy something or sign up for something.
It's, they want you to be successful. So you're kind of going into a partnership with, with these platforms because if you use Facebook ads and now like, you know, you get 100 books sold through this platform, guess where you're going to put your next marketing money like right back
So, if you don't get any leads and nothing works, then it's lose lose. So, either win together with Facebook or you lose together Facebook, but Facebook is wanting to get, get the content to the right people and want to work with you.
Of course, we know stats, just on Facebook and Instagram 3 billion active users. The static is like two and a half hours every day scrolling. So you can just jump into these people's feed and kind of meet them where they're already at, which is really cool.
You can reach new audiences.
You know, if you're only posting on social it can feel like you're just talking to the same people over and over again, but ads allow you to essentially break out of that bubble get out of your friend circle get out of your current close network and reach
totally new audiences, which people for people that may be interested in, in what you're doing and actually have never heard of you before.
And so if you want to attract more leads and get more views, expand your following taking ads and like pushing them out is the is the best way to kind of break out of that.
And lets you work smarter not harder.
of really cool value and kingdom value in some of these tools because it can run 24 seven for you so you can be sleeping, you can be writing content you can be doing something totally different.
And these ads are just being pushed out 24 seven never gets tired. And so you're not having to do a lot of manual work, a lot of these other tools like email marketing is a whole thing SEO is a whole thing it's.
These are all different channels, but paid ads is the fastest one to kind of be up and running pretty quick. And it to me is the simplest one you can kind of leave things on autopilot and let it run.
And the last thing is, I'll say for ads is it's, I think of it like the gas pedal for your business so once you get your ads.
It's figured out, you get your audience figured out.
And this is the thing that you can use to push out content.
And anytime you want to grow.
So if you say, Hey, I sold 10 books this month, next month, I want to sell 20 books.
Well, if you have your ads set up, you could just double your ad spend
and you'll sell twice as many books.
So no other tool, like there's no other lever that you can turn in your business
that will just basically hit the gas on scaling.
So if you can figure it out, it's, it's, it's a skill worth
learning, um, as an entrepreneur.
So I highly recommend not outsourcing this.
Uh, so not just, um, hiring someone to come in and do your ads for you.
I can tell you spending tens of thousands of dollars, trying it that
way does not work very well because you need to, uh, this is a skill
that's worth learning and you will care about your budget and your money
way more than anyone else will.
So it's just going to come through a little bit different
when it's coming from you.
Um, so awesome.
So that's, that's what we're going to jump into.
We're going to do the, um, ad account set up here and go through the whole process
and how to create your first campaign.
So very, very good.
Let me just make sure I can see your chat and then Marcella, if you want
to share your screen, we'll start.
There.
Um, I'm going to go through it and set as up as much as I possibly can today.
And then you guys can come back, watch the replay, pause it.
Uh, I am also going to be putting together, uh, there'll be a
course inside of the courses.
That's just for ads.
So we're going to make a little mini course inside of this.
That's just specifically for ads.
And then, um, you guys can go through and I'll try to put as many
trainings and tutorials in there.
We're going to focus really on Facebook and Instagram, but eventually, um, I, I
have, uh, an awesome contact who does a lot of X ads, um, on Twitter.
Um, another one who does Tik TOK ads really well.
So I may pull those guys in and make, make some more, more, uh, tools, but
you can do all of this definitely best to start kind of here inside of, um, uh,
inside of, uh, Facebook and Instagram.
Facebook and Instagram is definitely the most, most, uh, like mature platform
as far as, uh, getting things, something set up.
It's just everything sort of, um, works.
You'll see in a lot of the other platforms, they're still
trying to catch up to Facebook.
So I'm going to, if you guys are, you can kind of follow along if you
want to get, uh, behind, you can let me know.
Um, but you're going to go to, um, business, I'll put it in the
chat, but business.facebook.com.
Um, if you're on Instagram, you, I mean, uh, Facebook, you can also go to
the top right and click on, um, that.
So if you don't, I'm going to, I'm controlling Marcello's screen for her.
So she's, she's really, uh, trusting me so much right now.
You can click up on the little icon up here and also just type in like ads
right there, and it'll just jump to the ads manager there.
So, okay.
Back to this.
Um, when you're first setting it up, you'll see like Marcello's already
got her business profile set up.
Sorry.
It's still like, uh, wanting to tell me all the things about, yes.
Just let me do it.
There we go.
Um, you can create a business portfolio.
So I would do this business, your ministry, whatever your brand is, you can
go in and create a business portfolio.
Um, you'll give it a name, you'll give it, you know, first name, last name
and your email address that you use.
And then this will create a, uh, portfolio that you can stick at accounts.
You can stick Facebook pages.
Just go ahead and do this early on because, uh, if you ever do have a team,
if you have an assistant or anyone who has to sign in and do things in the
account, you can invite them in to use this account versus being your personal
account.
So just something to do early on, and then you don't have to worry about it.
So, um, we can, let me do grab, can you pull up my trailer?
Like the, um, your gumroad link would be awesome.
I know you text it to me and I'm going to put it in here, but if you can.
Click on it or something.
So it opens in that browser would be awesome.
Sweet.
And I'm pulling up a few other links.
We're going to look at, okay.
You want me to open my gumroad account?
Is that what you're saying?
Yeah.
Yep.
Okay.
Let me see if I can get to it.
Go here.
So right now, um, Marcella has like a landing page.
So, um, I'll, I dropped it in there that, uh, if you guys want to see it, but,
um, she has is it's $20, I think.
Right.
So that's what we're going to join the community.
Perfect.
Okay.
If you leave that open, I'll probably come back to it.
Um, so the goal is to kind of get people over to that.
If I go to products here.
Oops, sorry, zoom is kind of taking did it just close that I just close it. I think you did. Sorry, but there is a link.
If you want to use, yeah, if you can click on that.
Yeah, it's www dot the faith doctor.
Okay, let's see, it should be here.
Because I, I did a different link to since gum road had, like, you know, the link I just changed it.
Sorry, I think the zoom share is being a bit strange. Like, it's covering up.
Um, there we go. Okay. Now it's yeah, if you want to put it in, sorry, it's not, uh, it's blocking me for some reason.
Let me get out of there. Okay.
Oops, oh, shoot. Yeah, it is. It is kind of funny. Okay. Hold on. Wait a minute.
I hit something that's doing something else.
Yeah, that's it's like, popping up something and, um, if you want to stop sharing and start again, we can try again. Yeah, let me stop.
Sorry about that. And then I'll just and then I'll give me time to put the link up while you do that. I will pull it up.
And there's this link, and then we're going to, um, you don't have to use gum road, but it is a great place. If you want to take a payment right now, we will have the ability to add payments, probably in the middle of March to tribe itself.
So you'll be able to just do a checkout page the same way. But until then, the next four weeks, and if you have square, like, I know, Jennifer's using Squarespace and, uh, you guys are using other checkout tools.
Those are all totally fine. Whatever way you want to take money, um, is is fine. What we want to do is make sure that we are sending people to a page where they can do something. Right? Like, and talked about, like, what can I buy from you?
So you're not sending them to your homepage. You're not sending people to, uh, you know, something about your book. You're sending them to a page where they can, you know, take action and, like, purchase something or sign up for something.
They have to have a, what we call in a conversion event. So they're converting from being just a visitor to now a customer or someone on your, your newsletter, your email list. Um, cool. Yeah. If you want to try to share it again, we'll give it another shot.
Yeah, it's still acting wonky and I don't know why it's weird. Um, but I'll share.
No, I have, if it doesn't work, I can build it in my accounts and then I can move it later to you. So I'm going to go back to keep it moving. Okay. Cause I don't. Yeah. Everything I hit on, it keeps bringing up this other window and I don't know why it's doing that.
Cool.
We'll give it a shot. Oh, okay.
Okay.
Okay, hang on.
Okay.
Sorry. Okay, here's what we're gonna do. I'm going to jump over to mine. I just want to keep you guys all waiting. So what we'll do is once you're in, you'll get everything set up and
This is our tribe accounts. I'll go ahead and just show it to you in here. And what you can do is everything will be blank. Of course, you won't have run anything. But this is sort of your main hub for you see things. So you can see we just have one
One campaign running right now we're generating a bunch of clicks and we've spent, you know, $60 on it. So this is just something we're testing as of last week to just drive more people back to pioneers.
And when we did the workshop, we had that there as well. And you can click into these different things. I'll just show you this. This is
For the work for the workshop we pushed these different ads in. So you can see like all these leads came in.
And we were able to get 800 or so leads to sign up for the workshop. We got all those email addresses. And so now they're on our email list and
You know, this, this did cost us about $4 per lead. And so it was about $3,500 to do that. And you don't need to do 800 you know but the point is that
And these are a little bit harder because we were having people come to a workshop. They weren't actually buying anything. They weren't getting anything. So
There was a number of things that could make this better. We could that can even get this down to $1, for example, so
There's a whole science of like looking at this and there's people's whole jobs is all they do is look at these numbers and and, you know,
Make tiny little tweaks to it. So I would say like if you're when you're running a campaign, something you can use in this community is to go to loom and make a quick video and be and just say like, hey guys, like I'm running this thing.
You know, click into it, show us kind of what you're doing, show us the numbers, click into your different ads, and then we can give feedback on that. So I'm happy to weigh in and give you guys feedback. If you are not getting enough clicks, if you're, it's really expensive, like we can pivot, there's going to be a lot of things.
I'll try to share as much as I know of like how I would drive the ads and change it, you know, as you guys are in it, because that's where people get stuck.
Like, you can go get a course on ads and go on YouTube and, you know, know where to push the buttons.
But sometimes it's like figuring out, like, how to how to drive it a little bit.
So for this one here, we're going to set this up as a sales event.
So you can go straight to sales.
I think what I'll also do, let's just start with something really simple.
We'll start with the traffic.
So there's all these different options.
You can experiment with them.
Traffic is just for getting people to your page.
So if you have a landing page, you can see here on the right, it's got link clicks, landing page views, Instagram profile visits.
The goal is to get people to a landing page.
That's you're kind of telling Facebook what you want out of this.
I want traffic to my website.
I want, you know, engagement.
I want people to like and watch more of my content.
I want people to give me their information and become a lead.
It could also be for you want to use app promotion.
It could be a sale. So you may be tempted to be like, oh, straight to sales.
Obviously, I want sales.
Those tend to be a lot more expensive when you're starting out because you don't have an audience yet.
You don't have a track record of all this information in your account.
So if you just go from a totally blank account straight to sales, it may work.
You may get a couple of sales, but you could end up spending, when I say it doesn't work, like Marcella is selling a $20 access to her community.
That includes the book and a few things, I think, and workshops and all kinds of stuff for $20.
If she ends up spending, you know, $30 to get that person, that's not a good thing because now it's going to like she's losing money every time someone signs up.
So we essentially have up to $20 to experiment to get someone to buy this thing, which is very, very doable.
And that's why if you ever see people doing, you know, an $18 challenge or a $9 this, it's like the only thing it's there for is to pay for the ads.
If it can pay for the ads, essentially it's free marketing.
So if Marcella was paying like $10 to get someone to buy a book and they were giving $20 back, like she's doubling her money every time she gives a dollar to Facebook.
So it becomes a lot less scary once you've got some history in the account and you kind of build up the trust with the platform.
But you can kind of see the metrics of it.
Like if we can do that, then Marcella actually has no, she's actually making money every time she promotes it.
And in the process, of course, more people are getting the book, more people are joining the community, like a lot of good things are happening, but it's all kind of happening for free.
So this is why people do challenges, $37, $27, these kind of low ticket items.
It's just there to pay for the ads and the marketing costs.
So all I say, we're going to pick a traffic one.
Just to get people to the page, you can go through and use this.
I think I'm going to show it to you manually.
You can try both of these.
It's just going to give you less options.
And you're going to see a page that looks kind of like this.
So I typically label the campaign, we'll call this like, I keep saying book promotion, but I think Marcella, this is just, this is the community, right?
Are they getting the book as far as, oh, sneak peek available instantly.
Okay.
Yeah.
So we'll name, label this Marcella book promo.
So specifically kind of what the goal is, it's like getting people to the, to the page.
You don't have to worry about any of these settings.
You're not special ad category.
You're not promoting something political.
You're not trying to sell financial services.
All of you are going to be, just leave that off.
Campaign details, we're going to leave it kind of as the default.
Advantage plus, I'm going to just leave this all off and we're just going to hit the next button.
And all that we're doing is we're kind of going through these different steps.
So this at the top is what we call a campaign.
It's like the, it's doing one thing.
It's selling your book.
It's filling up your challenge.
It's just doing the one big thing.
And then you have different sets of ads.
So I could have an ad set that goes to this type of audience.
I can have ad set that goes to that audience.
And then inside of that is like a specific ad.
So I know it's a lot of language, but if you kind of see almost like.
Of, you know, file structure, like this one sitting inside of that, that one sitting inside of that. And you can have like, more multiple of these as you go down it. So I'm going to just say, this is going to be who's your audience.
Believers men and women.
Looking to get results of their faith. Does that make sense?
Yes.
Men and women.
Yeah, it's men and women.
Age, right?
I just said believers. Yeah.
Yeah.
What's the age?
Um, I would say seasoned believers. So that would probably be maybe like 40 ish 50 ish. They've been in church a while.
Great.
So targeting Christians is not allowed anymore, but it used to be, which made it so much easier, but we'll, we'll get to that in a second.
So I'm just putting in a quick prompt here, I'm just going to get this started, and then it will get us going here.
You have to be a little bit more creative with the targeting because we don't really have.
So what you would do is maybe target specific sort of
pastors and leaders, you can't really, this used to be a lot easier. Now it's a lot harder because of privacy. They don't want people like feel like their, their faith is private. So they don't want people spamming them with
things that you can target like Christian music type things to try and get someone who may know about this like worship band, for example.
And then they've just got to find like people who listen to a specific radio station that happens to be Christian could work as well. So there's, it's giving us a ton of options. We're not going to do all of these, but what I'll do here just say, like,
we'll just say like Christian.
Or you
Could be Bible study. I saw that Bible study thing.
Yeah. So as we go down, like, we're going to
I'm just going to give it a name. So we'll just call this like, and you don't have to give it a name. You could call it like, you know,
audience one. It doesn't have to be anything fancy. The conversion event. We're looking for is people to go to the website. That's what we want. Go to the website.
Don't have to set any of these things. Don't have to set creative. This is how much money you want to spend each day. I'm going to make this like 10 just to keep it simple for math.
Start date is always just leave it current time never send it set an end date and end date just causes a lot of weird things with the algorithm. So you always just want to have them turn on and then you manually go and turn them off.
That's like the most effective way to do it.
You don't need to do any of these things locations, you can start with like US and Canada. They are the most popular right that's where everybody's going to go.
As soon as you take this off, it's going to go to every country in the world. And it's going to find out that when I show
ads to people in a third world country that it's super cheap clicks. And so the algorithm is just going to put all the money into that country and just get you tons of clicks because all it cares about is getting traffic.
So it may not be the right traffic. You do want to be specific about where people are.
Here, and so I'll just leave it on us for now. And then we can go through the suggestions here. Let's see.
And I
Your account will will all be blank. So I just want to make sure I'm not cheating because I have a bunch of audiences builds, but
Let's just, so if you did, for example, Bible study, it's probably not going to pull anything up because that is not allowed anymore.
Wow. So that's not gonna work. You used to be able to like literally target like Graham cook and Bill Johnson. It used to be so easy.
So if you put anything like that anymore. If you do something like Bethel or
You're going to get
Something that's not related at all. So we can do. Let's see if aha. So Caleb radio. So this would be a great place to start. Now, once you do the first thing like I got kind of like like fishing you like I got some like the first little bite. Okay, that worked. You can click on this little suggestion here.
And as I'm adding things here, you're going to see the audience size and we're looking to try to get it around a million
or less. We don't want it to be 175 million people. So when I before I added these, if I delete these right now,
it's going to be like, it's like fishing. You like I got some like the first little bite. Okay, that worked. You can
click on this little suggestions button. And then it's going to go through and pick out like other things that
thinks could could be good. We'll go with Switchfoot. Why not? And as I'm adding things here, you're going to see
the audience size and we're looking to try to get it around a million or less. So when I before I added these, if I
delete these right now, you'll see it goes basically to like everybody.
who's in the US, who's in these age groups, all genders,
and there's no targeting, essentially.
It's just going to everybody, wide open.
So if we just showed it to everybody, that's not too perfect.
So let's go back to like, Caleb's a good start.
So this is too small.
You want to be between like 100,000
and less than a million is somewhere in that range.
So when I add Switchfoot, it is going to push it over.
Whoops, it's just a band.
And you don't have to know what these are,
just use the suggestions, right?
Like it's going to, and I would stick with interest-based.
So this one, oops, oh no, sorry.
When I hit suggestions, you'll see that on the right,
there's like, when I hover over it, it blocks it.
But interest, job titles, interest,
you kind of want to stick with just interest.
So Dave Ramsey, maybe that's pretty broad.
Like that's getting, you know, you can see,
you can just kind of pick ones that you think may work.
So you wouldn't want to do job titles
because you can see the size of that audience
is like 2,800 people.
It's not going to really help us much.
And some of these are going to be too big.
What's the word, faith, Bruce?
You can try, but you're going to get like Faith Hill,
like you're getting a bunch of things like that.
So, but this is fine, this is a good size.
What I'm going to do is target this down now.
We can do, you know, let's try,
let's start with like 40s to, you know, 55 or something.
So right there, we're like in like already a sweet spot.
So we've, and this is where you could,
and I'd be very specific, if you are targeting women,
like cut out half the audience
by just going, picking one of these.
It's better for you to pick one.
I'd probably run this just to women.
Yeah, that's fine.
Because even if like, it's just more chance of like,
even if it's a couple,
like it's probably going to go to the woman,
she's going to drag the guy, right?
Same thing if you're doing something that's parent,
like kids related, target the parents, right?
Like they're the ones actually going to see the ad
and sign up for something.
So it's saying right now that if we ran this
for $10 a day, you'd probably reach
between one and 3,000 people
and then have about between 31 and 100 clicks
just based off this.
So we can go to, you could keep adding various things
if you wanted to.
So I'm going to just change this to like,
K-Love and, you know, Switchfoot or something.
So just what I happen to have used here.
Now you can make as many of these as you want.
So I could duplicate this.
And now in this other one,
we can just go in here and set any of these
slightly differently, but I would do something different.
So maybe we do go like something,
let's see what church things we can find.
Yeah, so people who are employed by a church,
but they're not always, let's see.
Yeah, church.
Yeah, so again, they're just blocking
all the church things.
Yeah, so you can do that.
You don't need to have, one is audience is totally fine.
The main thing here is just to get it going,
like get this thing, start broadcasting
because you need to get views coming in.
And then from there, you can get more specific with it.
So one of the things you can do here,
and I'm going to break this down
into like a lot of different videos.
I understand this is a whole,
like a ton to share all in one session,
but with just kind of following along
and getting these clicks in here,
we'll go through and do the ads.
And Marcella, you did send me, I've got them right here.
So I've got some ads you sent, let's see.
So I'll go in here.
I'm going to just say, this is my like, you are invited.
This is where you would pick which of those accounts.
So I could do this as posture.
I could do this as tribe.
I could do it as our company, various accounts that I'm in.
And so for this, I'm just going to set,
we're going to upload it.
And then let's go down to add media.
We'll add an image and let's go desktop, here we go.
Okay.
Oh, I see it's like building this ad.
Okay.
I see.
So let's pull this one next.
So you'll see immediately like how it's going.
crop it, right? So you can tell it to like, we don't want it to crop like that.
If I do that, it's gonna look small. So we may not use it here. We're just gonna do an image.
We'll probably get a whole nother training on like how to... Okay, we don't need to do AI
generation. I'm not even gonna go down that whole path and get this started here. So it will add
things like music and stuff to it, a little bit of movement. It does a few things. You can turn
these on. Why not? Let's just try it. Okay. So right now what it's shown is like it's taken the
ad and it's already dropped them in here and it is cropping them. So we'll come talk a little
bit about that. Like you wanna be careful about having texts at the very edge or the bottom
because you can already see it's being cropped. Here we're gonna go through and do primary texts.
I'm gonna cheat and as always, and go to chat VBT and just say, write me a really great ad copy
that helps people click on my link and buy my community and book. Of course, you can use the
link below for reference on copy. And then I'm not even gonna like try here. I'm just gonna literally
give it the link and tell it to go read the website for me. So it's going to just go out to
the website. It'll check it out and it'll pull it back in. So again, you've kind of put the,
you started it here and it's gonna hopefully pull some of the copy here. Now you can see it's like,
it's doing it in a very ad like way. Meaning like, now I'm not, I'm gonna pretend that this is the
world's best copy. And I'm just gonna paste it. Like, look at this line though. Like you've been
in church for years, period. Like, you know, the word, like, this is actually pretty good.
That is good. I mean, I know a lot of stuff, but really my goal is just to teach,
get you guys to use chat VBT and then we'll be set. So you just literally gonna paste this in here.
And if I go to the top here, you can see like, it's got the copy there. Now you start to see
what the ad looks like. I know it's, oh, there we go. I can zoom in. Very small. Obviously now
running this as tribe social. And it was a little confusing because it's a tribe social ads course,
but this would say, this would be Marcello's picture. It would have your podcast, you know,
text right here. And so it's just showing you what the users are going to see.
So that's pretty good. And the beautiful thing about this is like,
that's actually great. Do another. So having a few options here, super helpful. So
I'm gonna grab this one. Let's see. And, you know, the little emojis and all that stuff is,
is have been proven to help drive that, that click through rate. So it's, it's leveraging a
lot of best practices. So all we would do is hit like add text option and paste it again. So now
I've got like one option and two options. So Facebook is going to be super smart. It's going
to show you show like, Hey, let's show the image with this set of copy. Okay. Now let's show it
with this other set. Oh, when I show it with the second set, I get more clicks. So now it's going
to like push the second set a lot more. So you're giving it a lot of things to play with and you're
going to let it do all the hard work. So it's saying insert the links. I'm just going to go
in here and paste that in. So I don't forget. And this is helpful. Obviously they can click
anywhere on the image. They can click on the learn more, but sometimes people are reading and they
get to the end of reading and they just want the link to, to get to that. So now Facebook is super
cool. It also has AI. So it's it's trying it's, it's bestest to get you its own version of the
copy. Although it's really stuck. It's really hooked on this, like stuck in a faith ruts.
Cause it kind of uses that for each one. So you don't need to use these. I'm just going to turn
them off. But if you wanted to, like, it's going to help generate them for you inside of here.
And you can say join our community. That's going to be the, the text down here. And I would say like
my, maybe book community or faith community or something. You want to have a name for it.
Join the faith. So you could see that little text right there. It's just going to be down here.
Join my, I'm just going to put that again. You can put other options there and it can experiment
with that. The learn more button is there. Keep going down the link that you actually
want to send people to. This is pretty important.
And this is what happens when someone clicks on the link. So you do want that to link to the right place and you and I always when I put it in, I hit the preview, like, cool. Yep, that's the right one. I didn't misspell something because you're about to pay money to get this link in front of people. And if it's doesn't, if it goes to some random site, you've just wasted a lot of money.
We don't need people to call us. I'm going to turn this off.
And then there's some tracking here about setting up pixels and things. So we'll get into that in a little bit about setting up a pixel. So what what this will do is you can create a pixel that will be a little bit of code, you'd go into your settings here into Gumroad, for example, and there's a Facebook pixel ID that you just paste there.
And what this does is when people land on your site, they land here, they kind of go up and down, they're like, this is interesting, but I don't have my credit card with me and they close out of the page.
It's called pixel, like they, they know who clicked on that link, and they put you on a list, essentially. So now we know that Holly clicked on this link and visited this website.
You can then make an audience of that person and retarget them. Like if you guys have ever gone to check out, you know, a product on a store, you look at, you know, you know, some some clothes or something, and then you like go over to Instagram and like within seconds, sometimes like you see the ad for that brand.
That's exactly what's happening. It's pretty much instantaneous. So the goal to then like try to bring you back because if you go there once, there's a good chance you're very likely to click a second time. So that's where retargeting comes into play. So, so there's that.
We could go in here. This is where you can just keep adding. So I can go in here and just once I've done all of that, I would duplicate it.
And I'll show you one other variation of an ad here. And instead of here, let's just go.
Instead of choosing this, you can actually choose an existing post. So I'm going to just kind of tie this into last week's training on social media. So if I click use an existing post, I don't have to write any of that stuff necessarily again.
And let's see how this, if this is going to work for me.
Are you not going to do that? Let's see. Oh, select post. Sorry, it's just moved down. So I can go back and look at every reel that's gone out on this account.
And on Instagram or Facebook, and I can see like which ones have got the most likes. I can so I can pick one like this. And as they continue and it's going to bring that video in and it's actually not just doing that. It's bringing the entire post in
for you. And so you can leave that it has to have the main text that you put in there, but you can always add a second one where you can bring in that that new copy, right?
Because maybe when you first posted it, you weren't really planning on promoting it to to get people to click on it and buy something. But here we go. We would
just take an existing post that you've done earlier this week and you just push it out to people. And you can see how I've stacked it. So I could just say this is my Instagram reel and you would want to label it better than that. But let me
copy this.
Just move stuff around real quick. I'm going to delete this, keep it simple.
Cool.
So,
at this point, like it's actually ready to go. You can keep stacking as many of these as you want.
The more money that you're spending. So if you, you know, you want to have more creative.
So just, but a couple three, four or five options would be great. So you don't have to pick, you have to spend a bunch of time like picking every single word and worrying about the design and stuff like just try it like put it up there and see if it sticks and and then you just see what works.
So that would be the last thing you would do is just you just hit this publish button and off it would go. So it's not going to go through now and I'm going to make sure I turned it off, but
let's just go here.
Cool.
And you'll see if I pull up an example that is running like this, you can see all of the ads that are running here. I'm going to sort them by results. So this one right here is getting the most, you know, it's just like a graphic.
This one actually should not be running.
Fun fact, Macy.
Oh, it's turned off. Sorry, my bad. Macy's on top of everything all the time. I forgot.
And then, so here's one that's getting 28 clicks and this is actually just a testimonial from one of our clients talking about Tribe. That tends, that seems to be working. So if I were to sit here and create more creative content.
creative, this is where I would just spend a lot more.
But you can see, I just put a bunch of stuff up there.
And if I go to the ad set here,
you can see what this looks like.
I have, you know, a ton of things in here that we're testing.
So, so that's that.
Yep.
Cool.
I know there's like probably some questions.
So let me take a second and just pause.
Sorry, I wasn't even looking at the chat.
I just see there's like 11 messages.
Sweet.
Cool.
Let me pause there.
Anything, questions?
Am I confused anyone?
I've got a quick one about those graphics.
Cause I've seen them in 100x.
I've seen them with you guys.
Are they a camera thing?
Or how'd you set those graphics up
where you have the screens and this is your package?
Oh, you're talking about like the spread?
Yeah.
Yes.
Isn't that cool?
Yeah.
That's the first time we've done that.
And I went to Fiverr and I just found it.
And they're called like a product layout or something.
Let me find it real quick.
And I'll send the link to the guy who did ours.
It was, it was like $15 or $20 for him to do it.
Brilliant.
I'll drop, let me sign in real quick and grab it.
But that's where I, yeah, those things you would,
it's very complicated to make it yourself.
Yeah.
It just, but it looks amazing
and people can visually see what you're offering them
in just one shot.
That's what I love about it.
Here we go.
This dude right here.
So he'll do it for $10.
Done.
Oh, that's cool.
Yeah.
It'd be 20 in New Zealand, but it's worth it.
That's fantastic.
Thanks, Bruce.
But yeah.
And then, I mean, these things for little stuff like this,
if you guys are stuck, either go learn it
or just pay someone to do it.
The thing is like with a global economy of gig economy now,
like there's someone that will do these things for like $10
and not to totally like throw away this entire training,
but you could go on here and probably for $50,
someone will set up all your ad accounts for you
and manage your, like your first campaign.
So if you get stuck,
like just get someone to help like that.
It's what I did.
I got stuck.
I actually started designing one.
I was like, this is extremely difficult.
Like, and then I was like, there's gotta be a better way.
So I'm pretty sure that's what Pedro uses and others.
So cool.
Any other questions?
And those specific ones.
Yeah.
Cindy.
I was just thinking when you were saying
the targeting your audience, you know, on Facebook,
because you can't use Christian or church or all that.
My whole audience is new believers.
And so I most, and my other question was,
I have a Facebook account personal,
but I don't like Facebook.
I don't use it all the time, hardly ever.
And I don't think my Gen Z audience would,
is on Facebook.
So my question is,
I know there's new believers of all ages,
but do you have to have an ongoing Facebook business account?
I mean, I have a business account, but I don't use it.
Haven't used it in years.
Or just a personal account.
And then also do other ad companies
block Christian mentioning as well?
That's a good question.
So no, like on X and Twitter, for example,
you can target Christians very easily.
So that is a huge benefit.
But if you're trying to get Gen Z,
you know, that's, you're gonna be on Instagram and TikTok.
So you can actually choose that in the settings there
to just not show any ads to Facebook.
You can just send them only to Instagram, for example.
The way around,
I didn't really talk too much about the Christian thing.
So what you can do though with this,
and just in case you're wondering,
like he'd used my picture as a portfolio item.
I guess that's cool.
But if you go into, let me go back to this.
One of the audiences you would want to create,
let's create an ad set.
We call this like advantage.
I just literally call it advantage plus.
And when you get down to the targeting,
you just say, just leave it blank.
So it will essentially just go through
and it'll figure it out for you.
How does it figure it out?
Oh, well, it's not that smart.
It actually uses the copy.
So when we wrote the copy back here,
and we said, you know, you love God,
you've been in church for years,
but if you're honest, sometimes it feels like, you know,
so it's like.
It's going to take the wording there and say, I think this is for Christians and then put it on Christians.
Look, Facebook knows exactly where these people are because they just don't choose to let you leverage that,
which is, I can kind of see it from both sides, but it would be great if they turned it back on.
So it kind of works still, even if you can't mention it, but just putting your copy in like hers.
Yes.
It kind of picked it up.
It takes a little longer to scale and get some traction, but it'll pick up and you can take the exact same ads
and dump them in this Advantage Plus and it'll just go find new people based on the copy that you have.
So then just make sure your copy is very clear and obvious who this is for.
The other thing that will happen by itself is if you have a video of people where you're saying that same text,
that could be a great ad as well.
Marcella, you could take some of the copy that this thing wrote and use that if you wanted to and make an ad out of that.
Because if you use the same words, you can make a real or video where you just talk about that.
If you're very clear and upfront that this is Christian and people make it past, let's say, 50% of the video,
it's probably a good chance that this is the right person.
So then you can put out content like that and Facebook will see like, oh, when I put this out,
this person watched a lot more, watched 50%.
And so it will actually show the same ad to that person again because it sees that they're engaging essentially.
So you have to be very clear. Don't try to be like, you know, covert.
Go all in, like make it very obviously Christian and Facebook will use that to make it.
Holly had a question.
Yeah. So you said about $10 a day is good.
But then did you say you just let them charge you $10 a day until you manually go in and shut it off?
Is that what you said?
Yeah. And you would just it's just one click to turn it off.
I was going to say, how do you shut it off?
Good question.
So when you're once you're running some things, if I went over here, you can see all these are off right now with a little toggle.
It's that one click, just turn it on and off.
And yeah, definitely, you know, set a reminder in your phone, ask Siri to remind you.
You don't want to just leave it there.
I would encourage every business owner to have one ad set running always and never turn it off.
That's the one we should be running forever.
There's really no reason we should ever pull this off.
It's just getting people all it does is get people back to our tribe pioneer page that are already interested.
So because, you know, unless you're just like so totally overwhelmed with work and things you just booked completely solid and you're like not one more customer, which I don't think anyone should be in that position.
And if you are, then you should be hiring other people to like to scale and to fulfill.
But so just it's just a good mindset to kind of keep it going.
Now, if you're doing like if we did the workshop or you're doing a challenge and you're putting like hundreds or thousands of dollars in a day and to spend, definitely be careful.
Like because if you put in a thousand, tell it to spend a thousand dollars a day, it will spend a thousand dollars a day.
There's lots of like, and I'll also say like you want to schedule it if it's, I did gloss over this pretty quick, but if you're in trails when you're picking a start date.
If you're in the evening, like you're towards the end of the day, go ahead and schedule it for like 5am, 6am the next day.
Why is that? Because if you start your campaign at 10pm and it's got two hours left to spend the $10, it's going to blow it as fast as it possibly can.
And it's going to get terrible leads. So you're just going to waste money that way.
So just start it the next day. That way it has the full day to like slowly spend the money.
So anyway, that would be one more question.
Is there a way to do one ad and have it go to everything Facebook, Instagram, X?
Absolutely. Yeah. So this one, the ones I did here actually are going everywhere.
Everything. Oh, okay.
So you can see in this view.
Yes, you can see it's going to Facebook and it's going to my Instagram. They just, they're the same icon. So it looks a little bit confusing, but right here, it's going to go to both.
It's only going to go to those two. It's not going to go to TikTok or another platform, but Facebook and Instagram, it will go to both from there.
Thank you.
Sweet.
Awesome. Okay, well, hopefully it's inspiring. If you guys have questions, like, try to get it, you know, post a picture, wherever you get stuck on this process, I said, I said, we're going to, I wanted to get you guys this, because I know a lot of you are trying to run ads like this week.
So this will get you started. And then I'm going to be adding a bunch of content into the courses. So there'll be like a little Facebook ads mini course here, where you can go through and and do that.
Also, Macy added this for you guys. But this is something I did maybe a year or so ago, but I launched an entire challenge in a day.
Oh no, they're not loading. Okay, I'll fix that. It's because they're on YouTube, but I'll fix that.
This is, this is essentially me walking through, and we can, they're on the, they're public on our YouTube, I think.
Oh, they're on.
Anyway, we'll post a link to them in the community, but I went through and I was setting up everything for Kingdom Messengers. This is like maybe 2023 or so.
And I was just doing everything again from scratch. And I essentially just turned on a live stream and I just did it in three sessions, it's about five hours long so I'm saying you have to go watch every minute of it, but I go through like exactly how I built
it, I go through how I built like set up the ads. So if you're interested, this is one thing you could look at.