WEBVTT

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In this video I'm going to show you how to start and set up your first email campaign.

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So we can head over to active campaign. Over on the left hand side you can click the little

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mail button and this will open up your email tab. When you're in your email tab

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you can hit create a campaign that'll open up something similar to this.

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And then you can do all of the things, a subject, a preheader. I would make sure your subject and

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your preheader are pretty short, punchy, and to the point. Like this is the area that you

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want to draw people in with. Your preheader also. I would suggest if you're wanting you could pull

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a sentence from your email that is like describing exactly what this email is but you can also just

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write something super short and punchy and that is what's drawing people in. And then you want

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to do your from name, your from email. I also like that you can change which reply to email there is

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because you could have your personal email as the reply to email and then they're not seeing

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that it's from that email. It's just replying to that email. So that's how you do that. And

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then I would make sure that this email is verified and you can do that through active campaign once

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you submit a new email. If it's not verified, likely your emails will get sent to spam. You

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don't want that to happen. And then the recipient selection is where you will have your lists and

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your tags and your segments come into action. So you can select what list you want it to go to

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and then you could say send to all subscribers of that list or you could choose one of your segments.

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You can also select the custom conditions and you could create a new segment. You can save that

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segment here so you don't have to do it in the segments tab. You could do it on the fly while

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you're making your email. You can also schedule campaigns to go out so you're not having to like

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send an email five minutes before you want it to go out and then press send the minute you want it

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to send. You could make a couple emails a couple days in advance and schedule them and have them

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go on their own which is really nice. Okay to make your email you can create it'll give you a

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lot of different templates you can go in and choose when you hit create if you want to use a template

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or you could start from scratch which is what I did. And then okay so to create your email over

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here I would suggest if you have a logo amazing if not you don't need to add a logo but something

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would be nice some sort of image some sort of color so even if it's like a little graphic that

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you could add into the top it's always more like welcoming and makes people I think people like

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images with information so even if you were to just be like who is this from this is from tribe

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social and then you can do a lot of customization with this. I can just kind of drag and drop where

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I want and then I can add a bunch of different options. I can select in here I can see what I

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want I can choose a paragraph I can choose an image I can duplicate this etc. And yeah you are

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also able to adjust a lot of the color so you can adjust the text the font what color the button is

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so you can do a lot of your custom branding whatever colors you want to come across and to

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like show who you are can come in through this so you can kind of design and make it look nice

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because most of the time if I receive an email that it's just plain white I'm like

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boring just kidding if you want to do that that's amazing but I would also suggest going in

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the very end when you're creating your email and selecting the preview

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and then you can see what your email is going to look like on a mobile and then also on a

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um sorry on a mobile and then on a web and you can go and you can see and you can click your

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buttons and see if your buttons work and I would make sure you test that all of your buttons and

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all of your links work before sending them out so yeah it's pretty simple just play around with it

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make it feel like you and that's it