In this video I'm going to show you how to start and set up your first email campaign.
So we can head over to active campaign. Over on the left hand side you can click the little
mail button and this will open up your email tab. When you're in your email tab
you can hit create a campaign that'll open up something similar to this.
And then you can do all of the things, a subject, a preheader. I would make sure your subject and
your preheader are pretty short, punchy, and to the point. Like this is the area that you
want to draw people in with. Your preheader also. I would suggest if you're wanting you could pull
a sentence from your email that is like describing exactly what this email is but you can also just
write something super short and punchy and that is what's drawing people in. And then you want
to do your from name, your from email. I also like that you can change which reply to email there is
because you could have your personal email as the reply to email and then they're not seeing
that it's from that email. It's just replying to that email. So that's how you do that. And
then I would make sure that this email is verified and you can do that through active campaign once
you submit a new email. If it's not verified, likely your emails will get sent to spam. You
don't want that to happen. And then the recipient selection is where you will have your lists and
your tags and your segments come into action. So you can select what list you want it to go to
and then you could say send to all subscribers of that list or you could choose one of your segments.
You can also select the custom conditions and you could create a new segment. You can save that
segment here so you don't have to do it in the segments tab. You could do it on the fly while
you're making your email. You can also schedule campaigns to go out so you're not having to like
send an email five minutes before you want it to go out and then press send the minute you want it
to send. You could make a couple emails a couple days in advance and schedule them and have them
go on their own which is really nice. Okay to make your email you can create it'll give you a
lot of different templates you can go in and choose when you hit create if you want to use a template
or you could start from scratch which is what I did. And then okay so to create your email over
here I would suggest if you have a logo amazing if not you don't need to add a logo but something
would be nice some sort of image some sort of color so even if it's like a little graphic that
you could add into the top it's always more like welcoming and makes people I think people like
images with information so even if you were to just be like who is this from this is from tribe
social and then you can do a lot of customization with this. I can just kind of drag and drop where
I want and then I can add a bunch of different options. I can select in here I can see what I
want I can choose a paragraph I can choose an image I can duplicate this etc. And yeah you are
also able to adjust a lot of the color so you can adjust the text the font what color the button is
so you can do a lot of your custom branding whatever colors you want to come across and to
like show who you are can come in through this so you can kind of design and make it look nice
because most of the time if I receive an email that it's just plain white I'm like
boring just kidding if you want to do that that's amazing but I would also suggest going in
the very end when you're creating your email and selecting the preview
and then you can see what your email is going to look like on a mobile and then also on a
um sorry on a mobile and then on a web and you can go and you can see and you can click your
buttons and see if your buttons work and I would make sure you test that all of your buttons and
all of your links work before sending them out so yeah it's pretty simple just play around with it
make it feel like you and that's it