WEBVTT

1
00:00:00.000 --> 00:00:03.740
In this video, I'm going to be talking to you about landing pages.

2
00:00:03.740 --> 00:00:05.140
What is a landing page?

3
00:00:05.140 --> 00:00:12.420
A landing page is a focused page with one job to get people to take the next step.

4
00:00:12.420 --> 00:00:17.860
And this page is where you want people to go from being a consumer to a participant.

5
00:00:17.860 --> 00:00:20.580
You want to be able to convert them through this page.

6
00:00:20.580 --> 00:00:24.820
So there are three main things that matter, no matter how complex your pages, you need

7
00:00:24.820 --> 00:00:25.820
these three things.

8
00:00:25.820 --> 00:00:32.540
One, a headline, they should clearly state what the person is getting this, I should

9
00:00:32.540 --> 00:00:38.420
be able to read your headline and know immediately if this offer is for me or not.

10
00:00:38.420 --> 00:00:40.900
Number two, the offer.

11
00:00:40.900 --> 00:00:43.460
This is what they're going to receive after they opt in.

12
00:00:43.460 --> 00:00:47.560
I you want it to be simple, I would give it a couple bullet points explaining what you're

13
00:00:47.560 --> 00:00:51.820
offering to them, you could even give them a video, kind of talking them through what

14
00:00:51.820 --> 00:00:54.780
you're offering to them and draw them in more.

15
00:00:54.780 --> 00:00:57.580
And then three, the call to action.

16
00:00:57.580 --> 00:01:03.700
This is a button, a big old button that tells them what you want them to do.

17
00:01:03.700 --> 00:01:08.460
Download now, get the guide, et cetera.

18
00:01:08.460 --> 00:01:13.860
So I'm going to show you three different options of different levels of complexity of landing

19
00:01:13.860 --> 00:01:15.980
pages that we have.

20
00:01:15.980 --> 00:01:19.300
So number one, this one is very simple.

21
00:01:19.300 --> 00:01:24.500
There's not even a scroll, like I'm not scrolling once, but everything I need is here still.

22
00:01:25.220 --> 00:01:33.260
I have, here is my headline, here is my offer, and then here is my opt in.

23
00:01:33.260 --> 00:01:38.740
So for opting in, you want to make sure that you're getting at least their email.

24
00:01:38.740 --> 00:01:41.140
Typically I would say, get their name, get their email.

25
00:01:41.140 --> 00:01:44.380
You have a button that's going to take them to your thank you page, or we'll take them

26
00:01:44.380 --> 00:01:46.740
to their next step of what they're getting.

27
00:01:46.740 --> 00:01:47.740
Okay.

28
00:01:47.740 --> 00:01:49.100
This also has the video.

29
00:01:49.100 --> 00:01:53.780
This adds, Bruce does a little bit of explaining since this is such a simple page.

30
00:01:53.780 --> 00:01:57.260
This video gives them a lot more of the details that they need.

31
00:01:57.260 --> 00:01:58.260
Okay.

32
00:01:58.260 --> 00:02:03.220
Our next landing page is a little bit more complex.

33
00:02:03.220 --> 00:02:04.760
It is a little bit more built out.

34
00:02:04.760 --> 00:02:09.820
It's a little bit longer, but it is still clear and to the point.

35
00:02:09.820 --> 00:02:14.060
Here is my headline, how to launch your online community and generate $10,000.

36
00:02:14.060 --> 00:02:19.500
I know that if I want to launch an online community, that this is for me.

37
00:02:19.500 --> 00:02:20.500
So I'm going to keep going.

38
00:02:20.500 --> 00:02:26.620
Bruce does the same thing, makes a video and it explains, it kind of helps create touchpoints

39
00:02:26.620 --> 00:02:31.020
and helps build trust with your consumer.

40
00:02:31.020 --> 00:02:32.380
And then a button.

41
00:02:32.380 --> 00:02:36.540
So I'm going to click this button and this is going to still take me, my name, my email,

42
00:02:36.540 --> 00:02:37.540
and then the button.

43
00:02:37.540 --> 00:02:42.200
And you're still, I'm kind of explaining like this is the offer over and over and over so

44
00:02:42.200 --> 00:02:44.940
that they know this is what I'm getting and I'm not being scammed.

45
00:02:44.940 --> 00:02:49.900
Because a lot of the times, let's say you're doing a Facebook ad and people are just clicking

46
00:02:49.900 --> 00:02:52.520
you from a Facebook ad because they seem interested.

47
00:02:52.520 --> 00:02:54.820
You're trying to build trust with them as time goes on.

48
00:02:54.820 --> 00:02:59.740
So you want a thorough line through all of the things that you're doing, a through line.

49
00:02:59.740 --> 00:03:02.220
Okay, we're going to keep going.

50
00:03:02.220 --> 00:03:07.820
Bruce is going to explain the offer throughout this landing page.

51
00:03:07.820 --> 00:03:09.100
What people are saying.

52
00:03:09.100 --> 00:03:11.420
This is great to have a little bit of testimonials.

53
00:03:11.420 --> 00:03:16.620
It helps with the building trust aspect, especially if someone is buying something from you.

54
00:03:16.620 --> 00:03:21.340
If you're doing something that's free, they'll give you their name and their email and no

55
00:03:21.340 --> 00:03:22.380
problem.

56
00:03:22.380 --> 00:03:28.820
But if they're going to buy something from you, having more trust built on your page

57
00:03:28.820 --> 00:03:30.820
is probably better.

58
00:03:30.820 --> 00:03:32.620
So keep going.

59
00:03:32.620 --> 00:03:33.620
Touch point.

60
00:03:33.620 --> 00:03:35.660
I can click this button and I can get it again.

61
00:03:35.660 --> 00:03:43.980
I want to create as many button opt-in options as possible because I don't want to go to

62
00:03:43.980 --> 00:03:47.940
the very bottom of this page and there not be a button down here and then I have to go

63
00:03:47.940 --> 00:03:50.180
scroll all the way back up to the top.

64
00:03:50.180 --> 00:03:57.620
People tend to lean on the side of, I would, maybe lazy is not the right word, but a little

65
00:03:57.620 --> 00:03:58.620
bit lazy.

66
00:03:58.620 --> 00:04:03.260
If it's not easy, a lot of the times people are like, nah, I'm over it.

67
00:04:03.260 --> 00:04:06.180
So this is our next page.

68
00:04:06.180 --> 00:04:13.540
Our most complex page, because we are offering a financial offer, people are purchasing something

69
00:04:13.540 --> 00:04:15.180
if they're on this page.

70
00:04:15.180 --> 00:04:16.579
It's going to be a little bit longer.

71
00:04:16.579 --> 00:04:19.740
It's a little bit better done.

72
00:04:19.740 --> 00:04:21.660
It still has the same information.

73
00:04:21.660 --> 00:04:23.700
I have my headline.

74
00:04:23.700 --> 00:04:28.380
I have what they're, what, like, I know this is for me.

75
00:04:28.380 --> 00:04:33.300
If I'm a business owner, if I'm a coach, if I'm a mentor, like I know this is for me.

76
00:04:33.300 --> 00:04:34.300
I'm hooked.

77
00:04:34.300 --> 00:04:35.300
Okay.

78
00:04:35.300 --> 00:04:36.300
I'm going to keep going.

79
00:04:36.300 --> 00:04:42.180
I can click still here and I haven't like really been explained what I'm getting, but I want

80
00:04:42.180 --> 00:04:43.180
there to be a touch point.

81
00:04:43.180 --> 00:04:47.620
Still, I'm going to keep going, explaining who is this for?

82
00:04:47.620 --> 00:04:52.580
Like we really want to drive the point in that this is for you again, another video.

83
00:04:52.580 --> 00:04:58.660
So you're going to see like the same things throughout explaining what this is.

84
00:04:58.660 --> 00:04:59.660
This is our offer.

85
00:04:59.660 --> 00:05:00.100
We're still going.

86
00:05:00.000 --> 00:05:09.920
And down to our offer. This is a money offer. So there's a little bit more to the offer and you're wanting to explain to them a little bit better. You don't want just to be like, here's my offer and didn't explain any details.

87
00:05:11.160 --> 00:05:17.200
Giving them options for the offer, whatever you're offering. And then again, some testimonials to kind of explain

88
00:05:18.200 --> 00:05:43.200
And then it keeps going. Meet your coaches, Bruce and Lindsay. You're wanting to, again, build trust. I may sound repetitive, but I cannot say enough. You're wanting to build trust with them because the more you build trust with them, if you're going just from a Facebook ad and then they come and get your free thing, then let's say you've built trust with them and they want to buy something from you, the more touch points, the better.

89
00:05:43.200 --> 00:05:47.200
And that's about it. So yeah, that's your landing page.