In this video, I'm going to be talking to you about landing pages.
What is a landing page?
A landing page is a focused page with one job to get people to take the next step.
And this page is where you want people to go from being a consumer to a participant.
You want to be able to convert them through this page.
So there are three main things that matter, no matter how complex your pages, you need
these three things.
One, a headline, they should clearly state what the person is getting this, I should
be able to read your headline and know immediately if this offer is for me or not.
Number two, the offer.
This is what they're going to receive after they opt in.
I you want it to be simple, I would give it a couple bullet points explaining what you're
offering to them, you could even give them a video, kind of talking them through what
you're offering to them and draw them in more.
And then three, the call to action.
This is a button, a big old button that tells them what you want them to do.
Download now, get the guide, et cetera.
So I'm going to show you three different options of different levels of complexity of landing
pages that we have.
So number one, this one is very simple.
There's not even a scroll, like I'm not scrolling once, but everything I need is here still.
I have, here is my headline, here is my offer, and then here is my opt in.
So for opting in, you want to make sure that you're getting at least their email.
Typically I would say, get their name, get their email.
You have a button that's going to take them to your thank you page, or we'll take them
to their next step of what they're getting.
Okay.
This also has the video.
This adds, Bruce does a little bit of explaining since this is such a simple page.
This video gives them a lot more of the details that they need.
Okay.
Our next landing page is a little bit more complex.
It is a little bit more built out.
It's a little bit longer, but it is still clear and to the point.
Here is my headline, how to launch your online community and generate $10,000.
I know that if I want to launch an online community, that this is for me.
So I'm going to keep going.
Bruce does the same thing, makes a video and it explains, it kind of helps create touchpoints
and helps build trust with your consumer.
And then a button.
So I'm going to click this button and this is going to still take me, my name, my email,
and then the button.
And you're still, I'm kind of explaining like this is the offer over and over and over so
that they know this is what I'm getting and I'm not being scammed.
Because a lot of the times, let's say you're doing a Facebook ad and people are just clicking
you from a Facebook ad because they seem interested.
You're trying to build trust with them as time goes on.
So you want a thorough line through all of the things that you're doing, a through line.
Okay, we're going to keep going.
Bruce is going to explain the offer throughout this landing page.
What people are saying.
This is great to have a little bit of testimonials.
It helps with the building trust aspect, especially if someone is buying something from you.
If you're doing something that's free, they'll give you their name and their email and no
problem.
But if they're going to buy something from you, having more trust built on your page
is probably better.
So keep going.
Touch point.
I can click this button and I can get it again.
I want to create as many button opt-in options as possible because I don't want to go to
the very bottom of this page and there not be a button down here and then I have to go
scroll all the way back up to the top.
People tend to lean on the side of, I would, maybe lazy is not the right word, but a little
bit lazy.
If it's not easy, a lot of the times people are like, nah, I'm over it.
So this is our next page.
Our most complex page, because we are offering a financial offer, people are purchasing something
if they're on this page.
It's going to be a little bit longer.
It's a little bit better done.
It still has the same information.
I have my headline.
I have what they're, what, like, I know this is for me.
If I'm a business owner, if I'm a coach, if I'm a mentor, like I know this is for me.
I'm hooked.
Okay.
I'm going to keep going.
I can click still here and I haven't like really been explained what I'm getting, but I want
there to be a touch point.
Still, I'm going to keep going, explaining who is this for?
Like we really want to drive the point in that this is for you again, another video.
So you're going to see like the same things throughout explaining what this is.
This is our offer.
We're still going.
And down to our offer. This is a money offer. So there's a little bit more to the offer and you're wanting to explain to them a little bit better. You don't want just to be like, here's my offer and didn't explain any details.
Giving them options for the offer, whatever you're offering. And then again, some testimonials to kind of explain
And then it keeps going. Meet your coaches, Bruce and Lindsay. You're wanting to, again, build trust. I may sound repetitive, but I cannot say enough. You're wanting to build trust with them because the more you build trust with them, if you're going just from a Facebook ad and then they come and get your free thing, then let's say you've built trust with them and they want to buy something from you, the more touch points, the better.
And that's about it. So yeah, that's your landing page.