Okay, so in email two of your sequence,
we're gonna be talking a little bit about your why.
So explaining to your user why this is what you're doing,
why you're passionate about what you're passionate about,
and drawing them in closer to you
so they feel more connected to you.
So we're kind of giving them your story
in a really small nutshell.
Like, I was trying to do this,
and I kept not being able to do this because of this.
So now I'm offering to you, that's why I built this.
So you're trying to give them like,
this was my pain point,
this is what I created to solve the pain point,
and this is what I'm delivering to you
in order for you to not have to go through
what I went through.
So kind of giving them a little bit of your story.
Again, you're trying to keep things short,
sweet, to the point,
because sometimes there is a time and a place
for an email to be long and drawn out,
and for it to be a story,
and for like, if you're delivering a lot of like,
a lot of facts, a lot of data,
and you're like, you really want them to read,
but a lot of times people don't have time.
A lot of times they're just gonna skim your email.
So you wanna be able to be like,
this is the problem, this is the solution I created,
and this is how you can get it.
So giving them just a little bit, a taste of what it is,
but also showing them in my next email,
I'm gonna show you how to plug in,
how to get this, how to get the breakthrough,
so on and so forth.
So yeah.