WEBVTT

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Okay, so in email two of your sequence,

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we're gonna be talking a little bit about your why.

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So explaining to your user why this is what you're doing,

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why you're passionate about what you're passionate about,

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and drawing them in closer to you

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so they feel more connected to you.

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So we're kind of giving them your story

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in a really small nutshell.

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Like, I was trying to do this,

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and I kept not being able to do this because of this.

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So now I'm offering to you, that's why I built this.

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So you're trying to give them like,

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this was my pain point,

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this is what I created to solve the pain point,

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and this is what I'm delivering to you

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in order for you to not have to go through

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what I went through.

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So kind of giving them a little bit of your story.

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Again, you're trying to keep things short,

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sweet, to the point,

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because sometimes there is a time and a place

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for an email to be long and drawn out,

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and for it to be a story,

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and for like, if you're delivering a lot of like,

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a lot of facts, a lot of data,

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and you're like, you really want them to read,

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but a lot of times people don't have time.

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A lot of times they're just gonna skim your email.

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So you wanna be able to be like,

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this is the problem, this is the solution I created,

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and this is how you can get it.

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So giving them just a little bit, a taste of what it is,

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but also showing them in my next email,

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I'm gonna show you how to plug in,

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how to get this, how to get the breakthrough,

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so on and so forth.

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So yeah.