Okay, so your third email, you're going to be delivering to them what you've been leading up to
of here's how I can help you, here's where I was stuck, and here's how I got breakthrough,
here's how now I'm delivering that breakthrough to others. So this third email is going to be
inviting them into that breakthrough for themselves. So you're giving them very similarly
to the landing page. You're giving them here's what I'm offering, here's who this is for,
and then giving them the little bit of a breakdown. So I think bullet points again
are always nice. Giving them like I can skim this email and look and see if this is for me.
And then you want to give them a very clear, I would say, where it says join the community,
sign up for training, book your spot, etc. Whatever you're offering, I would say make
it a button. Make it very clear, very like here's how you get access. So that they can be skimming
an email. So like they don't want to be again going through a really long email. They're going
to go through and skim. So the bullet points are helpful. That kind of keeps your eye drawn to like
these three things. And then they can keep going, oh there's a button, let me click and learn more.
And then they're going to go to your next thing. So just kind of giving them this is why I'm doing
this. Here's how you can get this for yourself, etc. So and kind of giving them like I think
this step is really great if you're going to be offering them. Like you gave them a free lead
magnet, a free something for them, just as like a here you go out of the kindness of your heart.
And then you're inviting them into something a little bit deeper. So it could be a free community
and really like emphasizing this is free. This is what this is for. This is for you. And then in
that group it can be a community or let's say you want it to be a paid something. Ignore the
it's 100% free. But if you want it to be something that's paid, then you're kind of bringing them in
further and you would kind of send them almost back into your loop of like call to action,
learn more here, and it sends them to you would need to start the process again. Here's another
landing page. And so you kind of start like into this loop of this is your version of
social media of like here's how I'm learning about you, here's how I'm learning and I'm seeing,
I'm a little bit interested. So I'm going to go from being a consumer to being a participant. So
them getting into this email sequence was them hopping into the participant category. And then
they're kind of going to get even more into that. Whereas like this is them now consuming
what you've been giving to them and you're wanting them to come deeper into participating
into your world. So kind of going back through the process of a landing page of another like
deliverable. So yeah, it's, you'll start to notice the pattern and how we're building things
and how we're like bringing you in, bringing you back around, bringing you in deeper,
bringing you back around. So yeah, hope that was helpful.