WEBVTT

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Okay, so your third email, you're going to be delivering to them what you've been leading up to

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of here's how I can help you, here's where I was stuck, and here's how I got breakthrough,

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here's how now I'm delivering that breakthrough to others. So this third email is going to be

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inviting them into that breakthrough for themselves. So you're giving them very similarly

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to the landing page. You're giving them here's what I'm offering, here's who this is for,

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and then giving them the little bit of a breakdown. So I think bullet points again

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are always nice. Giving them like I can skim this email and look and see if this is for me.

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And then you want to give them a very clear, I would say, where it says join the community,

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sign up for training, book your spot, etc. Whatever you're offering, I would say make

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it a button. Make it very clear, very like here's how you get access. So that they can be skimming

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an email. So like they don't want to be again going through a really long email. They're going

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to go through and skim. So the bullet points are helpful. That kind of keeps your eye drawn to like

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these three things. And then they can keep going, oh there's a button, let me click and learn more.

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And then they're going to go to your next thing. So just kind of giving them this is why I'm doing

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this. Here's how you can get this for yourself, etc. So and kind of giving them like I think

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this step is really great if you're going to be offering them. Like you gave them a free lead

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magnet, a free something for them, just as like a here you go out of the kindness of your heart.

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And then you're inviting them into something a little bit deeper. So it could be a free community

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and really like emphasizing this is free. This is what this is for. This is for you. And then in

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that group it can be a community or let's say you want it to be a paid something. Ignore the

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it's 100% free. But if you want it to be something that's paid, then you're kind of bringing them in

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further and you would kind of send them almost back into your loop of like call to action,

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learn more here, and it sends them to you would need to start the process again. Here's another

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landing page. And so you kind of start like into this loop of this is your version of

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social media of like here's how I'm learning about you, here's how I'm learning and I'm seeing,

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I'm a little bit interested. So I'm going to go from being a consumer to being a participant. So

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them getting into this email sequence was them hopping into the participant category. And then

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they're kind of going to get even more into that. Whereas like this is them now consuming

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what you've been giving to them and you're wanting them to come deeper into participating

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into your world. So kind of going back through the process of a landing page of another like

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deliverable. So yeah, it's, you'll start to notice the pattern and how we're building things

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and how we're like bringing you in, bringing you back around, bringing you in deeper,

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bringing you back around. So yeah, hope that was helpful.