WEBVTT

1
00:00:00.000 --> 00:00:12.400
Hey guys, hi Jennifer, Holly's there, John how's it going, I see Marcella's on, awesome

2
00:00:12.400 --> 00:00:24.840
guys, hey Marcella, awesome, everybody having a good week, thank you guys for being so flexible

3
00:00:24.840 --> 00:00:34.160
on the time, we're here now, so it doesn't matter how we got here, any quick wins or

4
00:00:34.160 --> 00:00:40.600
anything for the week, anyone want to just do a quick share, we're going to be here in

5
00:00:40.600 --> 00:00:49.800
a second, I've been posting my 30 day dream big challenge and I doubled my Instagram following

6
00:00:49.800 --> 00:00:55.840
in less than two weeks, that's amazing, that's been fun, the Marcella method is working for

7
00:00:55.840 --> 00:01:03.400
you, I know, she was my inspiration, Marcella method TM, although not on Instagram, I did

8
00:01:03.400 --> 00:01:10.560
find out that my who, I mean not on TikTok, my who is definitely on Instagram, Instagram,

9
00:01:10.560 --> 00:01:21.440
not TikTok, so perfect, yeah, sweet, that's awesome, really cool, yeah, we found that

10
00:01:21.440 --> 00:01:28.520
that's super normal, like we were talking to our marketing guys this morning and our,

11
00:01:28.520 --> 00:01:33.960
we get like five video views on X or other place we post stuff, but I could get 1500

12
00:01:33.960 --> 00:01:39.920
video views on YouTube if I just do that, but then Instagram gets like 80, so I don't

13
00:01:39.920 --> 00:01:44.240
know, it's just kind of like, the best thing is just to kind of try it and see what sticks,

14
00:01:44.240 --> 00:01:48.400
and I think like what happens is you start to do well on one platform and then they kind

15
00:01:48.400 --> 00:01:52.120
of boost you, so you kind of do even better, and then if you don't do well on one platform

16
00:01:52.120 --> 00:01:57.080
they kind of push you down, so it's like it's either kind of extreme, so there's ways to

17
00:01:57.080 --> 00:02:03.720
hack it and stuff, but most of it's just being consistent, I think the 30 day thing is powerful

18
00:02:03.720 --> 00:02:08.320
because it does, it, those platforms start to see you consistently posting, so that's

19
00:02:08.320 --> 00:02:28.240
awesome, sweet, give me one second, awesome, get any other quick wins, jump in, we've been,

20
00:02:28.240 --> 00:02:33.520
we've just kind of felt, we kind of fell off your advice, Bruce, from like a couple

21
00:02:33.520 --> 00:02:40.440
months ago, and it was like, you know, just kind of more of a heart-based thing, and so

22
00:02:40.440 --> 00:02:46.920
we actually kind of in all, in all peace, you know, because I can be a little bit like,

23
00:02:46.920 --> 00:02:51.840
get out there, do a big huge thing quickly, kind of staying in the peace, we made our

24
00:02:51.840 --> 00:02:57.360
first video where we just thought, okay, we just want to start kind of sharing our authentic

25
00:02:57.480 --> 00:03:01.720
lives online, we just feel like that's kind of something that's going to help people,

26
00:03:01.720 --> 00:03:09.000
so we made our first video, just like really, you know, bad quality and everything, but

27
00:03:09.000 --> 00:03:14.480
we just went for it, so that was, that's a win, I'd say.

28
00:03:14.480 --> 00:03:22.360
Awesome, that's really great, sweet, sweet, yeah, good stuff.

29
00:03:22.360 --> 00:03:29.880
What is your plan to, like, what do you guys plan to do with that next?

30
00:03:29.880 --> 00:03:38.720
So yeah, we just felt like there's, you know, a lot of stuff we've learned in the past,

31
00:03:38.720 --> 00:03:46.580
and a lot of stuff we actually learn kind of on a weekly basis, daily basis, and I personally

32
00:03:46.580 --> 00:03:54.140
really love sharing that, and also like online, and it's kind of also that we, kind of something

33
00:03:54.140 --> 00:03:59.420
we've been saying maybe for a long time, but we feel like that we don't really know a whole

34
00:03:59.420 --> 00:04:04.300
lot of people who are kind of like us, to us it doesn't feel like that, like on a big

35
00:04:04.300 --> 00:04:09.460
scale, does not really like a lot of people like us who do like podcasts, I mean, maybe

36
00:04:09.460 --> 00:04:14.300
you guys think differently about that, or you think, oh, I know someone who does, but

37
00:04:14.460 --> 00:04:19.700
so anyway, we just thought we would kind of slowly start to share just what we're learning

38
00:04:19.700 --> 00:04:25.940
with God, and what he's done in our lives, and, you know, what you kind of said, like,

39
00:04:25.940 --> 00:04:30.660
see what comes out of that, like, maybe what are the reactions from your community, or

40
00:04:30.660 --> 00:04:34.740
from the people following you, and that we can kind of see, okay, is there's maybe a

41
00:04:34.740 --> 00:04:43.300
need somewhere, kind of get to know the, yeah, the grounds, sort of, if that makes sense.

42
00:04:43.460 --> 00:04:47.780
Yeah, for sure. Yeah. And I think that's a good point, because even when you're getting started,

43
00:04:50.180 --> 00:04:54.820
the getting the mechanics down is kind of the hard part, getting over that initial

44
00:04:55.540 --> 00:04:59.860
fear of like publishing the first post, recording the first video, like

45
00:05:00.000 --> 00:05:06.320
there's, it's like, there's not enough, there's already so much like, um, fear or just unknown

46
00:05:06.320 --> 00:05:10.720
of like having to hit record and then trying to figure out what to say and all of that

47
00:05:10.720 --> 00:05:13.780
to then, and then actually go through the process of publishing it.

48
00:05:13.780 --> 00:05:18.000
It's kind of in some ways, a little bit of a gift that like only five people are ever

49
00:05:18.000 --> 00:05:21.280
going to see this or two people are going to see, see this video because it's just like,

50
00:05:21.280 --> 00:05:23.800
you're, it's just your first one you're getting out there.

51
00:05:23.800 --> 00:05:26.620
Um, and, uh, it's not always that way.

52
00:05:26.620 --> 00:05:29.800
Sometimes you post a few, few videos and it just does super well.

53
00:05:29.800 --> 00:05:31.980
So you don't, you don't know.

54
00:05:31.980 --> 00:05:36.720
Um, and, uh, but the, the practice there, like I always think like the Lord's always

55
00:05:36.720 --> 00:05:40.740
really interested in building you, not just like your ministry or your business.

56
00:05:40.740 --> 00:05:46.500
So he's really interested in like developing, like you to have the skills to record something,

57
00:05:46.500 --> 00:05:49.940
go through the process, get a message out, like put it out on Instagram, put it out on

58
00:05:49.940 --> 00:05:50.940
Facebook.

59
00:05:50.940 --> 00:05:51.940
There's a bunch of skills and stuff.

60
00:05:51.940 --> 00:05:54.800
And that's where like, you actually get the upgrade.

61
00:05:54.800 --> 00:05:58.140
So maybe you're like, oh, well, you know, we're measuring stats and we're like, well,

62
00:05:58.140 --> 00:05:59.140
we only have these many followers.

63
00:05:59.480 --> 00:06:00.480
There's only this many views.

64
00:06:00.480 --> 00:06:02.080
Like, it doesn't matter too much.

65
00:06:02.080 --> 00:06:06.240
Like the exercise of what you're learning is, is the powerful thing.

66
00:06:06.240 --> 00:06:09.960
Like if everything, if you wanted to restart a business or even if you have a business

67
00:06:09.960 --> 00:06:15.800
and you want to then, uh, start it like essentially, uh, if everything crashed and burned, you

68
00:06:15.800 --> 00:06:16.800
have to restart it.

69
00:06:16.800 --> 00:06:20.600
Like everything, you know, it's like in, in your head, essentially it's like, what do

70
00:06:20.600 --> 00:06:21.600
you, the skills you've learned?

71
00:06:21.600 --> 00:06:25.600
And so Lord's always interesting partnering with you and upgrading that as well.

72
00:06:25.600 --> 00:06:26.600
What's up, Pedro?

73
00:06:26.600 --> 00:06:27.600
What's up, man?

74
00:06:27.600 --> 00:06:28.600
Yo, can you guys see me?

75
00:06:28.600 --> 00:06:29.600
Okay.

76
00:06:29.600 --> 00:06:30.600
Okay.

77
00:06:30.600 --> 00:06:31.600
We can see you.

78
00:06:31.600 --> 00:06:32.600
Yeah.

79
00:06:32.600 --> 00:06:33.600
Pedro's on this like marathon that you're coming right off of a challenge.

80
00:06:33.600 --> 00:06:36.100
So, uh, thanks for hopping on here, man.

81
00:06:36.100 --> 00:06:37.100
Yeah.

82
00:06:37.100 --> 00:06:38.100
It'd be fun.

83
00:06:38.100 --> 00:06:39.100
Just nonstop.

84
00:06:39.100 --> 00:06:40.100
Thanks for being flexible.

85
00:06:40.100 --> 00:06:42.100
Thanks for being flexible at it.

86
00:06:42.100 --> 00:06:43.100
Awesome.

87
00:06:43.100 --> 00:06:44.100
You guys back an hour.

88
00:06:44.100 --> 00:06:45.100
Sweet.

89
00:06:45.100 --> 00:06:46.100
Sweet.

90
00:06:46.100 --> 00:06:51.380
Um, so we got a Jennifer up, uh, who's got a business and we'll let her jump right into

91
00:06:51.380 --> 00:06:52.380
it.

92
00:06:52.380 --> 00:06:55.860
And then we got one or two other people queued up and we'll, we'll keep it moving, um, quick

93
00:06:55.860 --> 00:06:57.680
with a lot of my Italian friend.

94
00:06:57.680 --> 00:06:58.680
What's up?

95
00:06:58.680 --> 00:06:59.680
Hello.

96
00:06:59.680 --> 00:07:00.680
Hello.

97
00:07:00.680 --> 00:07:01.680
Hello.

98
00:07:01.680 --> 00:07:02.680
Hey, Jennifer.

99
00:07:02.680 --> 00:07:03.680
Hi, Pedro.

100
00:07:03.680 --> 00:07:04.680
What's up?

101
00:07:04.680 --> 00:07:05.680
Yeah.

102
00:07:05.680 --> 00:07:11.680
Just excited to be here and talk with you.

103
00:07:11.680 --> 00:07:17.280
Um, so I've been going through, you know, launching my course and challenge the last,

104
00:07:17.280 --> 00:07:21.400
you know, I guess since the beginning of the year, but this is, uh, Bruce was just talking

105
00:07:21.400 --> 00:07:22.400
about this.

106
00:07:22.400 --> 00:07:25.840
This is my, I don't know, third or fourth iteration of this, uh, launched a podcast.

107
00:07:26.820 --> 00:07:32.940
With kingdom messengers back in 2021, did my first 12 week challenge in 2022, you know,

108
00:07:32.940 --> 00:07:37.220
had a 12 week challenge, did again, you said 12 week challenge.

109
00:07:37.220 --> 00:07:38.220
I did.

110
00:07:38.220 --> 00:07:39.220
Yeah.

111
00:07:39.220 --> 00:07:40.220
And it was amazing.

112
00:07:40.220 --> 00:07:42.620
I had five to 10 women to kind of consistently stay on.

113
00:07:42.620 --> 00:07:48.860
Um, and all of them had amazing, like breakthrough and just saw, you know, God show up in their

114
00:07:48.860 --> 00:07:49.860
lives and businesses.

115
00:07:49.860 --> 00:07:55.460
And I was all, I started an LLC after this, I'm certified as a Clifton life coach.

116
00:07:56.080 --> 00:07:57.080
And I'm also a CFO.

117
00:07:57.080 --> 00:08:02.800
Uh, and you know, I was ready to just like go all in, uh, and then, you know, God called

118
00:08:02.800 --> 00:08:06.440
me back to working full time and I had to just lay everything down.

119
00:08:06.440 --> 00:08:12.520
And so last year I just, I left my, um, corporate job and you know, God created a six month

120
00:08:12.520 --> 00:08:14.920
runway for me to be able to do that.

121
00:08:14.920 --> 00:08:19.640
And so this year, you know, I've been all in on launching this again, but not really

122
00:08:19.640 --> 00:08:25.120
seeing the traction in terms of, you know, getting the people to buy the courses.

123
00:08:25.780 --> 00:08:27.780
And I'm about to launch a challenge again this summer.

124
00:08:27.780 --> 00:08:32.539
Um, and I just kind of wanted to clarify, I've gone through your ultimate offer workbook,

125
00:08:32.539 --> 00:08:34.900
kind of got all the questions and answers for that.

126
00:08:34.900 --> 00:08:40.260
Um, and just wanted to, you know, just really understand like how to maximize maybe through

127
00:08:40.260 --> 00:08:46.940
the, you know, the hook and the problem solution or the marketing, because I feel like I'm

128
00:08:46.940 --> 00:08:51.860
really dialed in on my who, um, I know you could probably challenge that, but I've done

129
00:08:51.860 --> 00:08:56.720
this 30 day dream big challenge, um, since May 1st.

130
00:08:56.720 --> 00:09:04.200
So I'm posting on every single day, a real plus a YouTube longer video.

131
00:09:04.200 --> 00:09:07.580
And I've gotten doubled my Instagram following.

132
00:09:07.580 --> 00:09:12.800
And what's really come to light is it's like my who has come to the surface with women,

133
00:09:12.800 --> 00:09:19.400
you know, 35 to 55 who are wanting to launch their own coaching or consulting business,

134
00:09:19.400 --> 00:09:20.520
you know, kingdom.

135
00:09:20.540 --> 00:09:25.220
And so I'm excited to feel like I'm, I've clarified my who, in terms of the women that

136
00:09:25.220 --> 00:09:30.500
I'm working and coaching with, but you know, how to kind of expand this out beyond kind

137
00:09:30.500 --> 00:09:32.180
of the core following that I have now.

138
00:09:33.300 --> 00:09:33.700
Okay.

139
00:09:35.540 --> 00:09:37.260
So you want me to go over your offers?

140
00:09:37.260 --> 00:09:40.780
Obviously you want me to kind of review your, I can show you my, you know, kind of, I don't

141
00:09:40.780 --> 00:09:43.180
know if I can share screen before you do that.

142
00:09:43.180 --> 00:09:47.420
So, so you, so the biggest problem you're having is like, you're saying like, you're

143
00:09:47.420 --> 00:09:48.540
not getting enough traction.

144
00:09:48.540 --> 00:09:50.400
You're not having enough people to take the offer.

145
00:09:51.680 --> 00:09:51.960
So, okay.

146
00:09:51.960 --> 00:09:56.720
So you're, so you're, you feel like you're having enough people see the offer, right?

147
00:09:56.720 --> 00:09:59.560
Enough folks are seeing the offer, but not enough folks are taking the offer.

148
00:09:59.560 --> 00:10:00.040
Is that what you're saying?

149
00:10:00.000 --> 00:10:03.720
Like I'm growing my following in terms of my posts

150
00:10:03.720 --> 00:10:05.100
and the things that I'm doing.

151
00:10:05.100 --> 00:10:07.900
And I'm going to, like I'm speaking at women's events

152
00:10:07.900 --> 00:10:10.300
and getting through relationship,

153
00:10:10.300 --> 00:10:13.980
coaching clients, consulting clients, kind of one-on-one.

154
00:10:13.980 --> 00:10:17.420
But then being able to expand this to a bigger reach

155
00:10:17.420 --> 00:10:20.500
to be able to get more people into the free workshops

156
00:10:20.500 --> 00:10:22.940
and the challenge.

157
00:10:22.940 --> 00:10:24.980
So what's your marketing system?

158
00:10:24.980 --> 00:10:25.920
Are you running a challenge?

159
00:10:25.920 --> 00:10:27.580
Are you running a workshop?

160
00:10:27.580 --> 00:10:28.900
Is it like a book a call funnel?

161
00:10:28.900 --> 00:10:31.900
Like what's the marketing process

162
00:10:31.900 --> 00:10:33.500
to get them to see the offer?

163
00:10:33.500 --> 00:10:34.660
Yeah, so that's, Bruce,

164
00:10:34.660 --> 00:10:36.660
can I share my screen if I can do that?

165
00:10:37.820 --> 00:10:39.740
Sure thing, yeah, you should be able to.

166
00:10:42.420 --> 00:10:45.020
So right now, oops, it's still disabled.

167
00:10:50.740 --> 00:10:52.460
So right now it's through,

168
00:10:52.460 --> 00:10:56.180
I was doing three, like once a month free workshop.

169
00:10:56.180 --> 00:11:00.260
And then that launched into a four-week course.

170
00:11:00.260 --> 00:11:01.700
And that four-week course-

171
00:11:01.700 --> 00:11:03.820
How long is the workshop?

172
00:11:03.820 --> 00:11:06.020
It was 90 minutes.

173
00:11:06.020 --> 00:11:07.940
Okay, so a free 90-minute workshop

174
00:11:07.940 --> 00:11:10.860
that sells into a, how much is the four-week thing?

175
00:11:10.860 --> 00:11:12.780
So I charge 97,

176
00:11:12.780 --> 00:11:16.180
but ultimately I'd like to charge it for 297.

177
00:11:16.180 --> 00:11:17.300
Okay.

178
00:11:17.300 --> 00:11:18.980
I don't know, maybe you're Bruce.

179
00:11:18.980 --> 00:11:20.220
Are people buying that?

180
00:11:21.260 --> 00:11:24.500
So I've had five people buy the course.

181
00:11:24.500 --> 00:11:25.860
Not the course, I mean the four-week,

182
00:11:26.060 --> 00:11:26.900
I mean the four,

183
00:11:28.100 --> 00:11:31.020
are people, are you happy about how many folks

184
00:11:31.020 --> 00:11:33.060
are buying the four-week thing?

185
00:11:33.060 --> 00:11:34.620
Not yet.

186
00:11:34.620 --> 00:11:35.460
Okay.

187
00:11:37.180 --> 00:11:38.460
Okay.

188
00:11:38.460 --> 00:11:40.940
And then, so you do a free workshop.

189
00:11:41.900 --> 00:11:44.580
I'm gonna get my iPad here dialed in.

190
00:11:44.580 --> 00:11:49.580
You do a free workshop that sells them into a 97,

191
00:11:49.780 --> 00:11:53.980
hopefully 297 four-week thing.

192
00:11:54.980 --> 00:11:56.900
And then what's your goal after the four-week thing?

193
00:11:56.900 --> 00:11:58.700
You have something else for them?

194
00:11:58.700 --> 00:12:01.180
Yes, so this is where I'm wondering

195
00:12:01.180 --> 00:12:04.100
how the 12-week challenge can fit in.

196
00:12:04.100 --> 00:12:07.620
Ultimately, I wanna launch to like a 12

197
00:12:07.620 --> 00:12:11.380
or six-month mastermind group

198
00:12:11.380 --> 00:12:15.060
that's going to be for women entrepreneurs.

199
00:12:15.060 --> 00:12:18.980
And so ultimately my sales funnel goes from a free event

200
00:12:18.980 --> 00:12:23.820
to this four-week course to a launch your dream,

201
00:12:24.460 --> 00:12:25.860
to a mastermind group.

202
00:12:25.860 --> 00:12:27.740
So I'm gonna go ahead and click on that.

203
00:12:27.740 --> 00:12:30.620
Now launch your dream business.

204
00:12:30.620 --> 00:12:31.460
Okay, hold on a second.

205
00:12:31.460 --> 00:12:32.860
It should be working now.

206
00:12:32.860 --> 00:12:35.180
It'll be a little bit more clear.

207
00:12:35.180 --> 00:12:37.260
I have it all documented for you.

208
00:12:39.740 --> 00:12:41.300
I'm expecting a spreadsheet coming.

209
00:12:41.300 --> 00:12:43.700
It will be an Excel spreadsheet, my CFO.

210
00:12:43.700 --> 00:12:45.100
Because that's what it was last time.

211
00:12:45.100 --> 00:12:48.900
Well, when she said CFO, I was like, oh, here we go.

212
00:12:48.900 --> 00:12:49.740
It's gonna be.

213
00:12:49.740 --> 00:12:50.580
Here comes Excel.

214
00:12:50.580 --> 00:12:52.220
It's not even Google Sheets, it's an Excel document.

215
00:12:52.340 --> 00:12:53.300
Interesting.

216
00:12:53.300 --> 00:12:56.860
So right now we're starting with this 30-day challenge

217
00:12:56.860 --> 00:13:00.140
where I've gotten 38 people to sign up

218
00:13:00.140 --> 00:13:01.700
through email with my opt-in.

219
00:13:01.700 --> 00:13:02.980
They're getting a free guide

220
00:13:02.980 --> 00:13:05.660
and daily emails of the challenge.

221
00:13:05.660 --> 00:13:08.020
So I'm growing my email base.

222
00:13:08.020 --> 00:13:13.020
Then I'm gonna do a 90-minute free workshop, June 2nd.

223
00:13:13.220 --> 00:13:15.460
And then that can lead to this on-demand,

224
00:13:15.460 --> 00:13:18.460
it's already in Tribe, a four-week course.

225
00:13:18.460 --> 00:13:19.940
And then from there,

226
00:13:19.940 --> 00:13:23.100
there's this gonna be a six-month mastermind,

227
00:13:23.100 --> 00:13:25.900
which is launching your dream business.

228
00:13:25.900 --> 00:13:28.660
And then I'm wondering where this challenge fits in.

229
00:13:28.660 --> 00:13:31.500
So again, this is the challenge I've already done.

230
00:13:31.500 --> 00:13:34.260
I've already built out 120-page workbook

231
00:13:34.260 --> 00:13:35.860
that I wanna publish.

232
00:13:35.860 --> 00:13:40.620
This kind of expands this four-week course into a 12-week.

233
00:13:40.620 --> 00:13:44.540
And do I continue launching

234
00:13:44.540 --> 00:13:47.660
this kind of live challenge over the summer?

235
00:13:47.700 --> 00:13:49.340
Or do I keep my sales funnel

236
00:13:49.340 --> 00:13:53.340
kind of just going from a course to this mastermind group?

237
00:13:53.340 --> 00:13:55.660
Okay, so let's, so let's, so,

238
00:13:57.580 --> 00:14:00.580
all right, I, let me just take,

239
00:14:00.580 --> 00:14:02.460
can I just take the wheel for a second?

240
00:14:02.460 --> 00:14:03.300
Sure.

241
00:14:03.300 --> 00:14:04.140
Okay.

242
00:14:04.140 --> 00:14:08.460
Of, based on what you're showing me,

243
00:14:08.460 --> 00:14:10.820
it looks like your end goal

244
00:14:10.820 --> 00:14:14.060
is to get people into the six-month mastermind.

245
00:14:14.060 --> 00:14:15.940
Is that true or not true?

246
00:14:15.940 --> 00:14:16.780
Yes.

247
00:14:16.780 --> 00:14:18.300
How much is that?

248
00:14:18.300 --> 00:14:22.020
So what I felt like talking with Bruce before

249
00:14:22.020 --> 00:14:25.420
was that it would go from like a 2.97 offer

250
00:14:25.420 --> 00:14:28.300
to a 9.97 to a 4.97.

251
00:14:29.260 --> 00:14:30.100
Okay.

252
00:14:33.660 --> 00:14:37.140
Okay, so that's a five, that's a $5,000 program.

253
00:14:37.140 --> 00:14:40.060
And it's the,

254
00:14:41.420 --> 00:14:45.300
obviously the, I mean, there's like big dream,

255
00:14:45.700 --> 00:14:49.060
dream big, big dreaming, dream business.

256
00:14:49.060 --> 00:14:51.580
And that's kind of like the through line

257
00:14:51.580 --> 00:14:52.940
that you're pulling on.

258
00:14:52.940 --> 00:14:55.860
What are they actually gonna, what are they gonna,

259
00:14:55.860 --> 00:14:57.860
what's the outcome?

260
00:14:57.860 --> 00:15:00.060
What's the, what is the specific?

261
00:15:00.000 --> 00:15:06.640
vehicle that you're showing them on how they're going to achieve this dream business, it's with

262
00:15:06.640 --> 00:15:12.560
what vehicle? Like what's the primary vehicle to get them there? So besides most of my who

263
00:15:12.560 --> 00:15:18.160
wanting to do this online, so it's kind of the online way of doing it, it's going to be a strategic

264
00:15:18.160 --> 00:15:24.800
roadmap. So I start with them. But how online? Like what's the primary online vehicle that you're

265
00:15:25.360 --> 00:15:29.920
kind of? So they're doing it. So they're doing it through social media. Obviously,

266
00:15:29.920 --> 00:15:34.480
I want to talk with Bruce, you know, about using tribe social for my clients and for those who

267
00:15:34.480 --> 00:15:39.520
because I feel like courses is a big piece of this as well. But a lot of them right now are doing

268
00:15:39.520 --> 00:15:45.760
coaching or therapy clients. And so they're releasing content through the social media

269
00:15:45.760 --> 00:15:51.280
platforms, but then also having online events and having their own challenges. So basically,

270
00:15:51.280 --> 00:15:57.520
what I'm doing, I'm helping model for them. But what they're lacking is the business mindset of

271
00:15:57.520 --> 00:16:03.200
knowing how to run a business, how to get the clarity around, you know, how do I take this

272
00:16:03.200 --> 00:16:08.240
dream and actually, you know, launch it. And so that's what I've been able to successfully help

273
00:16:08.240 --> 00:16:14.400
women do is really be able to dial down the steps, they need to be able to, you know, create a 90

274
00:16:14.560 --> 00:16:22.720
day launch plan for them. Okay, so my initial thoughts are, I think you have too many steps.

275
00:16:23.520 --> 00:16:28.880
Okay. Okay. You definitely don't need to go through all you don't need to go through all

276
00:16:28.880 --> 00:16:41.280
this pain to produce a $5,000 client. So, so I would. The first question I would ask is,

277
00:16:42.160 --> 00:16:48.240
what is the least? What is the least amount of marketing I would have to do

278
00:16:49.360 --> 00:16:56.320
to produce a $5,000 client? Okay, right. Whereas what kind of your current approach

279
00:16:56.880 --> 00:17:01.600
almost seems like you're asking the question, what's the most amount of marketing and work I'd

280
00:17:01.600 --> 00:17:07.119
have to do to produce a $5,000 client, right? So this is where just being an overachiever and a

281
00:17:07.119 --> 00:17:15.920
hard worker is like hurting you. Like this is a painful amount of work and time just to get to a

282
00:17:15.920 --> 00:17:23.200
$5,000 client. And even the, and even your ideal clients are like, dude, like, can we just start

283
00:17:23.200 --> 00:17:28.560
this thing already? Like, can we just like, I don't want to go through another $10 thing for a

284
00:17:28.560 --> 00:17:37.280
$30 thing. So, I think you've got a lot of way too much stuff in the middle. The fact is for a

285
00:17:37.280 --> 00:17:49.520
$5,000 offer, you've got basically, I think you have basically a couple of options. One,

286
00:17:50.480 --> 00:18:01.120
you create a kick-ass VSL webinar or that workshop. Take that workshop that you have

287
00:18:02.400 --> 00:18:10.640
and you just go right to book a call. You just, you promote, you take all this free organic stuff

288
00:18:10.640 --> 00:18:17.120
you're doing. You push all that traffic. Hey, I got this free training for you. It all goes there.

289
00:18:17.280 --> 00:18:24.960
All roads lead to that workshop. You said it's 90 minutes, right? Is it good?

290
00:18:27.200 --> 00:18:32.640
So the last one I did was Awaken Your Purpose. I think it was pretty good. I think I'm going to

291
00:18:32.640 --> 00:18:37.520
change it more to a She Dreams Big, but I'm wondering if what you're saying, I'd be better

292
00:18:37.520 --> 00:18:42.880
off using this content that I feel like it's very good and dialed in, like I have an entire

293
00:18:42.880 --> 00:18:49.280
workbook for it and making this the free, you know, figure out a way to make this the free opt

294
00:18:49.280 --> 00:18:58.560
in here. Yeah, I would say you're on the right track. I would say if you take something that

295
00:18:58.560 --> 00:19:07.440
you were selling for $97 to $300 and you'd stop hiding that behind a paywall, move that into the

296
00:19:07.440 --> 00:19:16.240
free category, give them a crap ton of value, actually help them at least achieve something

297
00:19:16.240 --> 00:19:22.400
on that workshop where they actually got something done, right? Not just a bunch of notes and a bunch

298
00:19:22.400 --> 00:19:29.600
of homework, but actually like you've got to solve on that free workshop, Jen, you have to solve at

299
00:19:29.600 --> 00:19:33.840
least one problem for them for them to believe that you can solve more problems for them.

300
00:19:34.240 --> 00:19:39.600
Yeah, that's a good point. Yeah. And then I would just go to book a call. Hey, we've got ways to

301
00:19:39.600 --> 00:19:44.880
help you. All of you are in different places. All of you might need different things. I don't want

302
00:19:44.880 --> 00:19:52.960
to sit here and just, you know, you know, just kind of just pitch something to you without even

303
00:19:52.960 --> 00:19:56.400
knowing, because all of you might be a little bit different. But if you would like my help

304
00:19:57.200 --> 00:19:59.600
launching your dream coaching business for free.

305
00:20:00.000 --> 00:20:02.280
or whatever you wanna call this thing,

306
00:20:02.280 --> 00:20:04.580
book a link, just have a call.

307
00:20:04.580 --> 00:20:06.480
And you just talk to them, help them,

308
00:20:06.480 --> 00:20:09.560
give them a roadmap call, just make it clear.

309
00:20:09.560 --> 00:20:13.960
Hey, if you wanna help putting together your plan

310
00:20:13.960 --> 00:20:17.080
for what's next, jump on a one-on-one call.

311
00:20:17.080 --> 00:20:18.720
It's a free one-on-one coaching call.

312
00:20:18.720 --> 00:20:23.040
And I'll also be telling you how you can work with me

313
00:20:23.040 --> 00:20:25.720
further if you want to do that as well.

314
00:20:25.720 --> 00:20:27.880
So that way we're not hiding a sales call

315
00:20:27.880 --> 00:20:30.380
behind strategy call, that's not kingdom,

316
00:20:31.800 --> 00:20:34.880
but it's also a real strategy call.

317
00:20:34.880 --> 00:20:38.120
But you also tell them it's also gonna be a sales call

318
00:20:38.120 --> 00:20:39.640
because I'm gonna tell you how I can support you

319
00:20:39.640 --> 00:20:40.760
if you want support.

320
00:20:41.960 --> 00:20:44.320
And then you just get rid of everything else.

321
00:20:45.520 --> 00:20:46.840
You don't need a challenge.

322
00:20:46.840 --> 00:20:50.400
You don't need a, you don't need the challenge.

323
00:20:50.400 --> 00:20:54.700
You don't need that course in the middle.

324
00:20:54.700 --> 00:20:58.780
So you can go, but you probably should do, bro.

325
00:20:58.780 --> 00:21:00.780
Sorry, I call women bro all the time.

326
00:21:00.780 --> 00:21:05.140
I call my mom dude, she's used to it now.

327
00:21:05.140 --> 00:21:07.500
I call my daughter buddy, so you're fine.

328
00:21:07.500 --> 00:21:10.900
What I would do is I'd probably,

329
00:21:18.880 --> 00:21:20.340
I would probably test this.

330
00:21:20.340 --> 00:21:22.760
I would test doing that workshop for free.

331
00:21:23.520 --> 00:21:26.520
And then I would split test doing it for like seven bucks.

332
00:21:29.040 --> 00:21:34.040
And just seeing, because taking someone from free to 5K,

333
00:21:37.800 --> 00:21:40.400
it's kind of an interesting kind of jump these days.

334
00:21:40.400 --> 00:21:42.480
But if they've been consuming your content

335
00:21:42.480 --> 00:21:45.860
and following you for a little bit, it's very doable.

336
00:21:45.860 --> 00:21:48.600
But if they're kind of cold, I mean,

337
00:21:48.600 --> 00:21:52.180
if you're running ads, paid traffic, cold traffic

338
00:21:52.180 --> 00:21:54.740
to that webinar that was free,

339
00:21:59.660 --> 00:22:00.620
you should test it.

340
00:22:00.620 --> 00:22:02.460
That might not, it wouldn't shock me

341
00:22:02.460 --> 00:22:05.900
if that didn't convert super well, but even $7.

342
00:22:05.900 --> 00:22:08.100
If they're a buyer, they're giving you seven bucks,

343
00:22:08.100 --> 00:22:12.540
and I would probably split test it as a free one

344
00:22:12.540 --> 00:22:14.100
and as a paid one.

345
00:22:14.100 --> 00:22:17.380
Do the first one free, and then you're like,

346
00:22:17.380 --> 00:22:19.280
hey, I'm gonna charge for this in the future,

347
00:22:19.280 --> 00:22:24.280
but I just revamped, made a whole new workshop.

348
00:22:24.680 --> 00:22:27.080
I wonder if you guys are free this one time,

349
00:22:27.080 --> 00:22:29.440
and then I'll probably be paid in the future.

350
00:22:29.440 --> 00:22:30.720
That's what I would do.

351
00:22:30.720 --> 00:22:33.000
Now, as far as,

352
00:22:38.120 --> 00:22:43.120
okay, as far as your who, why, what problem solution,

353
00:22:44.160 --> 00:22:48.780
just real talk, you're in a massive red ocean.

354
00:22:50.280 --> 00:22:53.260
Massive, massive, massive red ocean.

355
00:22:54.400 --> 00:22:58.040
There's really not much, if anything,

356
00:22:58.040 --> 00:23:00.200
that's actually really niched down

357
00:23:01.720 --> 00:23:04.340
about how you're going after that.

358
00:23:07.400 --> 00:23:11.480
There's a ton of women trying to figure out online,

359
00:23:11.480 --> 00:23:15.280
so having women is not a niche anymore.

360
00:23:15.280 --> 00:23:17.080
That's just, that's the market.

361
00:23:17.080 --> 00:23:18.960
I mean, if you've seen my stuff,

362
00:23:19.640 --> 00:23:21.600
90% of my audience is female, right?

363
00:23:21.600 --> 00:23:26.600
So I don't even consider men in the market anymore.

364
00:23:27.080 --> 00:23:29.400
Sorry, Jeff and Zane.

365
00:23:29.400 --> 00:23:30.240
Like, I don't.

366
00:23:30.240 --> 00:23:33.320
If men show up to my things, I'm like, oh, there's a dude.

367
00:23:33.320 --> 00:23:34.600
How'd he get here?

368
00:23:34.600 --> 00:23:38.240
So the market is women, as far as I'm concerned,

369
00:23:39.400 --> 00:23:42.000
because so many women need to figure stuff out now

370
00:23:42.000 --> 00:23:44.580
financially because of whatever reason, right?

371
00:23:44.820 --> 00:23:45.660
Mm-hmm.

372
00:23:48.100 --> 00:23:49.540
I think just real talk, again,

373
00:23:49.540 --> 00:23:51.700
I'm not trying to be a Debbie Downer, but just real talk.

374
00:23:51.700 --> 00:23:55.920
I think like the whole dream business, dream thing

375
00:23:55.920 --> 00:23:58.660
is like really kind of cliche

376
00:23:58.660 --> 00:24:01.100
and doesn't really,

377
00:24:02.420 --> 00:24:05.900
doesn't tell me really anything.

378
00:24:07.460 --> 00:24:11.180
Doesn't make me want to lean in and listen more.

379
00:24:11.180 --> 00:24:13.660
So I just, again, now if you're like, no, Pedro,

380
00:24:13.660 --> 00:24:17.380
it's dream because I have this vision with the Lord

381
00:24:17.380 --> 00:24:18.460
and he showed me this.

382
00:24:18.460 --> 00:24:20.660
And then an angel came out of heaven,

383
00:24:20.660 --> 00:24:22.580
gave me this thing and said, dream.

384
00:24:22.580 --> 00:24:23.740
Like, it's all good.

385
00:24:23.740 --> 00:24:24.860
You can totally do what you want.

386
00:24:24.860 --> 00:24:26.660
I'm just saying like as a marketer,

387
00:24:28.500 --> 00:24:31.580
I think cliche kind of things are just start,

388
00:24:31.580 --> 00:24:33.780
they're like, this don't work anymore.

389
00:24:33.780 --> 00:24:36.300
Like the market is far more mature

390
00:24:37.180 --> 00:24:41.180
than it used to be five, even two, three, four years ago.

391
00:24:41.180 --> 00:24:44.900
And I just think what I'm seeing even with my own offers,

392
00:24:46.060 --> 00:24:48.420
people are really just like,

393
00:24:50.860 --> 00:24:53.740
people are like, I'm not giving anyone any money

394
00:24:53.740 --> 00:24:57.540
if they can't make it very clear what they will do for me.

395
00:24:59.020 --> 00:25:00.100
So let me ask.

396
00:25:00.000 --> 00:25:05.040
So basically, the reason where this came out is from just dealing with severe burnout from

397
00:25:05.920 --> 00:25:11.920
working 80 to 100 hours a week as an executive. And the women that I've come in contact with

398
00:25:11.920 --> 00:25:19.200
are wanting to burn like these are C-suite high level women who are wanting to, you know, be a

399
00:25:19.200 --> 00:25:25.200
mom, be a wife and not feel like pursuing their dream is going to kill them. Right? Like, how do

400
00:25:25.200 --> 00:25:30.960
I launch something, but also find joy in the process and not be burnt out. And so where this

401
00:25:30.960 --> 00:25:37.040
came about a few years ago was going on a girl's trip with friends. And it was a series of

402
00:25:37.040 --> 00:25:41.760
unfortunate events where like everything that could have gone wrong went wrong. And then what

403
00:25:41.760 --> 00:25:46.640
happened is God after that explained like, this is what pursuing your dream is like, it's like

404
00:25:46.640 --> 00:25:51.440
going on a girl's trip with your friends, you're gonna have the flat tire, you're gonna get locked

405
00:25:51.440 --> 00:25:56.480
out of your Airbnb, but it's the point of being together. And so what I'm wanting to create and

406
00:25:56.480 --> 00:26:02.880
get messaging across is that in community, we can pursue our dreams, and it's not going to be

407
00:26:02.880 --> 00:26:10.400
perfect. But we have to change our mindset to be able to choose adventure over the high achieving

408
00:26:10.400 --> 00:26:17.440
corporate way of doing your dreams. Now granted, totally can change the like, taglines and how to

409
00:26:17.440 --> 00:26:24.480
make it about but that's where this came from. Just having tried to do things. Yeah, burnt out

410
00:26:24.480 --> 00:26:30.640
to say that's good to have to be a different way to do this. That's fun and adventurous with God.

411
00:26:30.640 --> 00:26:38.240
Love it. Okay. Can I ask you a question? Sure. How would I have ever known that from this worksheet?

412
00:26:40.000 --> 00:26:44.160
Good. That's a good idea. In my video introduction,

413
00:26:44.320 --> 00:26:50.080
like it doesn't even like who a high, okay, you say high achieving, I'm gonna give you that

414
00:26:50.800 --> 00:26:55.760
high achieving. But guess who thinks they're high achieving? Everyone thinks they're high achieving,

415
00:26:55.760 --> 00:27:05.520
even people that ain't done nothing. Like, so like, so like, like a stay home mom fresh out

416
00:27:05.520 --> 00:27:12.080
of high school wants a dream business. And God bless her. I don't take nothing away from the

417
00:27:12.080 --> 00:27:18.720
stay home mom, fresh out of high school, living in Wichita, Kansas. God bless her.

418
00:27:21.280 --> 00:27:30.560
And then there's a 55 year old elite badass corporate woman who also wants a dream business.

419
00:27:30.560 --> 00:27:36.240
And these two women have a vagina and uterus in common and nothing else.

420
00:27:36.800 --> 00:27:43.920
There's, these are not even, I mean, biologically, they're the same, but nothing else. Can we agree?

421
00:27:45.520 --> 00:27:53.040
Okay. And so like, to me, then if that's your story, then stick with it.

422
00:27:55.280 --> 00:28:00.080
And then you go all in. I can tell you now, you know, who's definitely doesn't want to go through

423
00:28:00.160 --> 00:28:06.080
who's definitely doesn't want to go through four hoops. That woman, right. For you to be a woman

424
00:28:06.080 --> 00:28:14.240
and crush it in corporate America, you have zero tolerance. You're, you're not, you're not like

425
00:28:14.240 --> 00:28:20.480
sitting around for patty cake talking like that's a get action, get stuff done kind of woman. So like,

426
00:28:20.480 --> 00:28:27.600
I think you got the wrong marketing system. Yeah. And the messaging is my other. So my other

427
00:28:27.600 --> 00:28:33.200
business, cause I have more than one companies is I have a 501 C three that's called exceed

428
00:28:34.160 --> 00:28:40.000
three 20. And I started last year, a women's Alliance called exceed women Alliance.

429
00:28:40.000 --> 00:28:44.960
Okay. And so I was questioning whether I wanted to rebrand this exceed women,

430
00:28:45.920 --> 00:28:50.560
because it's kind of going with that, you know, like Ephesians three 20, but like with God,

431
00:28:50.560 --> 00:28:54.560
we can abundantly more. Let me ask you a question. What are you, what, what does that,

432
00:28:54.560 --> 00:29:02.000
why do you have a nonprofit? What does it do? So that was my way of not wanting to do everything

433
00:29:02.000 --> 00:29:07.760
for free for people. So instead of doing the coaching and ministering to women and then not

434
00:29:07.760 --> 00:29:14.080
charging them, having a 501 C three to be able to do certain things like I speak or do women's events

435
00:29:14.080 --> 00:29:18.400
and kind of run some of it through the 501 C three. And then this is more on the business

436
00:29:18.400 --> 00:29:23.440
side to be able to, you know, be able to charge and do things. What do you mean run some of it?

437
00:29:23.440 --> 00:29:27.600
What do you mean? You mean like you charge for those events and they pay your nonprofit or you

438
00:29:27.600 --> 00:29:34.800
just like, so, so I have partnerships with like other people who are more on the ministry side

439
00:29:34.800 --> 00:29:40.720
versus business side. So like there, and then we can put donations into the 501 C three to help

440
00:29:40.720 --> 00:29:50.320
like sex trafficking and different things. Got it. Got it. Okay. Okay. But I think the point that

441
00:29:50.320 --> 00:29:56.320
you made is if I'm targeting, you know, more executive or high achieving corporate women,

442
00:29:56.320 --> 00:29:59.760
then the branding and the marketing needs to be for them versus.

443
00:30:00.000 --> 00:30:03.260
you know, for this, which is more, you know,

444
00:30:03.260 --> 00:30:07.140
kind of the laid back, you know, vacation vibe.

445
00:30:07.140 --> 00:30:09.100
Yeah, you just need, yeah, exactly.

446
00:30:09.100 --> 00:30:11.860
Like, okay, again, I just,

447
00:30:11.860 --> 00:30:13.780
this is just such a great example, right?

448
00:30:13.780 --> 00:30:18.780
And like, you're smart, right, Jennifer?

449
00:30:22.300 --> 00:30:24.340
Like, you're smart, you're a CFO.

450
00:30:24.340 --> 00:30:27.300
Like, you're not, you didn't just like,

451
00:30:27.300 --> 00:30:29.380
oh, I mean, I, like, you're smart.

452
00:30:30.880 --> 00:30:31.720
Okay.

453
00:30:32.840 --> 00:30:34.800
And I want you guys to see, like, how some,

454
00:30:34.800 --> 00:30:37.560
like, how, this is not trivial.

455
00:30:37.560 --> 00:30:40.000
This is not trivial, because even smart,

456
00:30:40.000 --> 00:30:42.720
I'm smart and I do dumb things every day sometimes.

457
00:30:42.720 --> 00:30:46.880
Like, we look at, like, even the branding,

458
00:30:46.880 --> 00:30:48.840
this photo of this girl,

459
00:30:48.840 --> 00:30:51.520
this lady who's leaned back in her chair.

460
00:30:51.520 --> 00:30:52.840
That is not a corporate executive.

461
00:30:52.840 --> 00:30:55.520
You don't, you can't dress like that in corporate America

462
00:30:55.520 --> 00:30:56.640
and be in the C-suite.

463
00:31:00.200 --> 00:31:01.480
Right, this other chick looks like

464
00:31:01.480 --> 00:31:03.840
she's literally picking up shells on the beach

465
00:31:03.840 --> 00:31:05.480
with her hat blowing in the wind.

466
00:31:09.100 --> 00:31:10.760
So, like, the point I'm making,

467
00:31:10.760 --> 00:31:12.640
and I do, sometimes I do this stuff too,

468
00:31:12.640 --> 00:31:14.440
and it's like, it's just like,

469
00:31:14.440 --> 00:31:17.520
you can be, like, you can be super smart

470
00:31:19.560 --> 00:31:22.880
and then somehow, like, lose the forest for the trees,

471
00:31:24.360 --> 00:31:25.480
and then we're like, well, wait a minute,

472
00:31:25.480 --> 00:31:27.020
like, this actually makes no sense.

473
00:31:27.020 --> 00:31:28.760
Like, I would never attract

474
00:31:28.760 --> 00:31:31.920
who I'm actually wanting to attract with this image.

475
00:31:31.920 --> 00:31:33.240
But, like, I'm just wanting to be, like,

476
00:31:33.240 --> 00:31:34.520
this is why it's helpful.

477
00:31:34.520 --> 00:31:36.840
You can't see the, you can't read the label

478
00:31:36.840 --> 00:31:38.200
when you're in the jar.

479
00:31:38.200 --> 00:31:40.480
That's the value of coaching programs.

480
00:31:40.480 --> 00:31:42.680
And, dude, I find, like,

481
00:31:42.680 --> 00:31:44.560
I do this stuff all the time too.

482
00:31:44.560 --> 00:31:46.520
So, I, like, I literally caught myself,

483
00:31:48.240 --> 00:31:50.880
I caught, a big thing I'm doing right now,

484
00:31:50.880 --> 00:31:52.320
I realized, I'm like, like,

485
00:31:53.240 --> 00:31:55.840
that, like, there was such a mismatch between,

486
00:31:56.680 --> 00:31:59.200
so, part of the, part of, okay,

487
00:31:59.200 --> 00:32:00.960
so, like, I'm just gonna, like,

488
00:32:00.960 --> 00:32:04.040
I think I talked to Bruce about this when I won.

489
00:32:04.040 --> 00:32:06.320
One of the biggest deals right now,

490
00:32:07.160 --> 00:32:08.960
so, okay, let's just have some real, real talk.

491
00:32:08.960 --> 00:32:12.020
The market right now is brutally unforgiving.

492
00:32:13.640 --> 00:32:18.120
If you are making any mistakes with your messaging,

493
00:32:19.160 --> 00:32:23.080
with your product market fit,

494
00:32:23.080 --> 00:32:25.460
you're cooked, it's game over.

495
00:32:26.560 --> 00:32:29.560
And I don't, and even if you're famous or well-known,

496
00:32:29.560 --> 00:32:33.660
like, it's like the market, the wallets are tight,

497
00:32:33.660 --> 00:32:35.000
people are afraid,

498
00:32:35.880 --> 00:32:39.220
people have spent a lot of money in a lot of places,

499
00:32:39.220 --> 00:32:41.720
and probably still aren't where they were hoping to be,

500
00:32:41.720 --> 00:32:43.280
for just brutally being honest.

501
00:32:43.280 --> 00:32:45.480
And so, now it's like,

502
00:32:45.480 --> 00:32:48.200
everything kind of really does have to be

503
00:32:48.200 --> 00:32:50.120
really super dialed.

504
00:32:50.120 --> 00:32:53.200
So, I would say, before the messaging, Jennifer,

505
00:32:53.240 --> 00:32:56.680
I would really encourage you, like, product market fit,

506
00:32:56.680 --> 00:33:00.220
which means, with your actual offer itself,

507
00:33:00.220 --> 00:33:02.520
do you have an offer

508
00:33:02.520 --> 00:33:06.000
that really is the right fit

509
00:33:06.000 --> 00:33:08.480
for that high-achieving corporate woman

510
00:33:08.480 --> 00:33:12.260
who, I would think, wants out of corporate America?

511
00:33:12.260 --> 00:33:13.100
Right.

512
00:33:13.100 --> 00:33:13.920
Okay.

513
00:33:13.920 --> 00:33:16.480
So, how do you feel, like, the actual offer itself?

514
00:33:16.480 --> 00:33:17.880
Like, you may be like, hey,

515
00:33:19.040 --> 00:33:21.600
my marketing's not on point, but, dude,

516
00:33:21.600 --> 00:33:24.440
once they get into my program, it's freaking amazing,

517
00:33:24.440 --> 00:33:26.780
and we deliver, and we get results.

518
00:33:26.780 --> 00:33:29.600
So, I would wanna encourage you to make sure,

519
00:33:29.600 --> 00:33:31.360
like, I just had to re,

520
00:33:31.360 --> 00:33:33.760
I had to, I just had to re,

521
00:33:33.760 --> 00:33:36.840
completely re-imagine one of my programs.

522
00:33:37.680 --> 00:33:41.100
And when I say re-imagine, I'm being kind to myself.

523
00:33:41.100 --> 00:33:45.160
It was a, basically, damn near reconstruct

524
00:33:46.680 --> 00:33:49.000
of something I've been selling for 18 months,

525
00:33:49.640 --> 00:33:50.560
Mm-hmm.

526
00:33:50.560 --> 00:33:52.120
and just kinda realized,

527
00:33:53.120 --> 00:33:57.000
like, dude, this is not the right customer journey

528
00:33:57.000 --> 00:33:58.580
for this avatar.

529
00:34:00.240 --> 00:34:01.800
So, what I wanna encourage you,

530
00:34:03.280 --> 00:34:05.640
these women, albeit they're women,

531
00:34:05.640 --> 00:34:07.920
and you're a woman, and fellow women,

532
00:34:07.920 --> 00:34:09.239
you got the woman code,

533
00:34:10.239 --> 00:34:11.860
don't expect a lot of grace.

534
00:34:13.320 --> 00:34:16.679
Like, they're gonna wanna get results pretty quick,

535
00:34:16.679 --> 00:34:18.920
and if it's all kumbaya and rainbows,

536
00:34:19.739 --> 00:34:21.840
and pixie dust, they're gonna be gone, right?

537
00:34:21.840 --> 00:34:23.080
So, I'd make sure it's real,

538
00:34:23.080 --> 00:34:24.659
and that's why I asked about the vehicle,

539
00:34:24.659 --> 00:34:25.500
because

540
00:34:29.480 --> 00:34:32.400
it's so much simpler when you're like,

541
00:34:32.400 --> 00:34:33.560
here's the vehicle,

542
00:34:33.560 --> 00:34:35.679
here's how we're gonna help you get out,

543
00:34:35.679 --> 00:34:37.719
here's the playbook, here's the map,

544
00:34:37.719 --> 00:34:38.600
we're gonna create a course,

545
00:34:38.600 --> 00:34:39.440
you're gonna run a challenge,

546
00:34:39.440 --> 00:34:40.280
you're gonna do that,

547
00:34:40.280 --> 00:34:42.000
or we're gonna get you, we're gonna launch a podcast,

548
00:34:42.000 --> 00:34:42.840
and we're gonna do that,

549
00:34:42.840 --> 00:34:45.020
and then the, like, they're, like,

550
00:34:45.020 --> 00:34:47.480
and I know with the challenge that I have, too,

551
00:34:47.480 --> 00:34:49.639
is, like, well, there's, like, multiple options.

552
00:34:49.639 --> 00:34:50.960
Like, we could do this,

553
00:34:50.960 --> 00:34:52.679
you can do an application funnel,

554
00:34:52.679 --> 00:34:54.840
we could do a challenge funnel,

555
00:34:54.840 --> 00:34:56.520
you could do a workshop, like,

556
00:34:56.520 --> 00:35:00.000
there's so many tools in the marketing tool bed, right?

557
00:35:00.000 --> 00:35:05.920
And then you add in social media, there's kind of like, well, there's all kinds of ways

558
00:35:05.920 --> 00:35:07.520
to do this.

559
00:35:07.520 --> 00:35:12.200
But that just doesn't work.

560
00:35:12.200 --> 00:35:20.480
Like my life, the simplest my life has been in the last seven, eight years, in this whole

561
00:35:20.480 --> 00:35:25.760
run, is when I'm the challenge guy.

562
00:35:25.760 --> 00:35:30.240
So all the work I do at Challenge Secrets, Crush It With Challenges, Crush It You, it

563
00:35:30.240 --> 00:35:34.720
was like, I'm the challenge guy, here to launch a challenge, the challenge of the vehicle,

564
00:35:34.720 --> 00:35:36.480
all roads to launching a challenge.

565
00:35:36.480 --> 00:35:40.920
And so it's like, it's just like the challenge, like the vehicle, like the focus.

566
00:35:40.920 --> 00:35:46.000
So like, what I haven't heard you say either is like, I'm not sure you have the one, you

567
00:35:46.000 --> 00:35:50.600
mentioned challenges, but I don't know if it's like, okay, the whole goal of this mastermind

568
00:35:50.600 --> 00:35:54.600
is to get them to use a challenge to sell their blank.

569
00:35:54.600 --> 00:36:01.800
Now, if it is that, then I would be super like, boom, like, I'd be very specific, okay?

570
00:36:01.800 --> 00:36:07.920
Because if people don't see that you have a clear vehicle, now, it's just too broad,

571
00:36:07.920 --> 00:36:11.360
and you're going to be all over the place, you're going to feel like, oh, man, I gotta.

572
00:36:11.360 --> 00:36:17.080
And so that's been my struggle, too, with Hunter X, Kingdom Entrepreneurship, because

573
00:36:17.080 --> 00:36:23.120
it's, I haven't made that all about challenges, I haven't tried to, I didn't want to squeeze

574
00:36:23.120 --> 00:36:28.080
everyone into the challenge, because that program is more broad.

575
00:36:28.080 --> 00:36:31.000
It's about prospering as a kingdom entrepreneur.

576
00:36:31.000 --> 00:36:34.560
What if you own a pizza shop?

577
00:36:34.560 --> 00:36:38.000
What if you're like, what if a challenge doesn't really apply that well?

578
00:36:38.000 --> 00:36:44.760
I didn't want to be shoehorning in challenges when that program has a broader scope.

579
00:36:44.760 --> 00:36:52.040
But for you, maybe, and maybe it's not a challenge, maybe you dial in this workshop of your webinar,

580
00:36:52.040 --> 00:36:57.880
and you're like, and you're like, and you create a webinar system that goes social media,

581
00:36:57.880 --> 00:37:02.760
feeds a webinar, book a call, and they close, because I can tell you right now, those women

582
00:37:02.760 --> 00:37:07.640
are probably savages, I mean that in a good way, and they get them on the phone with someone,

583
00:37:07.640 --> 00:37:10.800
they're going to close them.

584
00:37:10.800 --> 00:37:16.700
So maybe it's not a challenge at all, but you need to have a one map.

585
00:37:16.700 --> 00:37:18.680
They're going to want to see, what are we doing, right?

586
00:37:18.680 --> 00:37:20.440
So I think I would really dial in.

587
00:37:20.440 --> 00:37:25.320
Then I would just get the messaging really much more direct and clear.

588
00:37:25.320 --> 00:37:29.920
It's for a corporate executive woman that wants off the bus.

589
00:37:29.920 --> 00:37:33.720
So going back to like the promised land of some of the worksheets you had, so the pictures

590
00:37:33.720 --> 00:37:38.320
I had picked were kind of part of the, this is what it's going to feel like trading the

591
00:37:38.320 --> 00:37:42.640
suit for, you know, being at the beach, because you could work at your Airbnb.

592
00:37:42.640 --> 00:37:47.440
But don't do that, because at the moment, there's still that corporatey vibe, right?

593
00:37:47.440 --> 00:37:48.440
Yeah.

594
00:37:48.440 --> 00:37:49.440
Okay.

595
00:37:49.440 --> 00:37:56.640
Yeah, because, yeah, now if you showed me like the transformation, right, like from

596
00:37:56.640 --> 00:38:07.440
this to this, right, then, you know, but yeah, yep, you know, to me it's like ditch the heels.

597
00:38:07.440 --> 00:38:09.400
It's the ditch the heels challenge, right?

598
00:38:09.400 --> 00:38:16.180
It's the, it's the, you know, get off the bus, let me off the train challenge.

599
00:38:16.180 --> 00:38:17.640
It's the corporate burnout thing.

600
00:38:17.640 --> 00:38:20.920
Like I would just be super, very direct about that.

601
00:38:20.920 --> 00:38:24.720
And now Bruce is kind of right, Bruce, for some reason is really wanting you to charge

602
00:38:24.720 --> 00:38:25.720
$25,000.

603
00:38:25.720 --> 00:38:30.520
Well, we, just to bring it up, like we, we talked about this last time, because the more

604
00:38:30.520 --> 00:38:33.800
you described your who of who you wanted to reach, like you wanted them to help them launch

605
00:38:33.800 --> 00:38:38.180
their entire business essentially, and then coach them and do this pretty high, high level.

606
00:38:38.180 --> 00:38:44.440
So I was like, it may be better to get like a handful of clients at a much higher space

607
00:38:44.440 --> 00:38:48.280
because you were the things you were telling me on our last call.

608
00:38:48.280 --> 00:38:53.960
And I think where we landed was also kind of, you know, VSL or something to just book

609
00:38:53.960 --> 00:38:54.960
a call.

610
00:38:54.960 --> 00:38:59.760
I basically just get them on the phone because it's kind of like different avatars to different.

611
00:38:59.760 --> 00:39:05.480
So you want to use exactly what Paige was saying, like the, the having like too many

612
00:39:05.480 --> 00:39:07.120
steps could confuse them.

613
00:39:07.120 --> 00:39:10.800
And then any confused buyers, confused eyes not going to buy.

614
00:39:10.800 --> 00:39:15.200
So if you can have, have that, as well as that may be one, I think also we, when we

615
00:39:15.200 --> 00:39:18.560
talked last, we were trying to think like if it was 25k, like what, what would you do

616
00:39:18.560 --> 00:39:19.560
for them?

617
00:39:19.560 --> 00:39:22.600
Like kind of stretch a little bit of like, Oh, we'd go, because then you add this trip

618
00:39:22.600 --> 00:39:27.600
and idea, like this, this trip that everybody would go on, you do this whole thing, you

619
00:39:27.600 --> 00:39:28.600
know, meetups, whatever.

620
00:39:28.600 --> 00:39:34.080
So it could be a pretty, yeah, anyway, that's, that's, I do, I do think that's a great, as

621
00:39:34.080 --> 00:39:40.200
I think that's a good exercise that Bruce brought up, like, because especially, especially

622
00:39:40.200 --> 00:39:44.000
if you're kind of like having a hard time seeing like, Oh my God, like, how could I

623
00:39:44.000 --> 00:39:45.800
ever charge that much?

624
00:39:45.800 --> 00:39:49.000
It's a good exercise to be like, Hey, just go, go crazy.

625
00:39:49.000 --> 00:39:56.920
Like, like, what would you, what would you put in there to like, feel good that you created

626
00:39:56.920 --> 00:39:57.920
that kind of value?

627
00:39:57.920 --> 00:39:59.440
And they can always sell for 10,000.

628
00:39:59.440 --> 00:40:00.040
And now in your money.

629
00:40:00.000 --> 00:40:03.760
And you're like, oh my God, this is like insane value.

630
00:40:05.280 --> 00:40:07.360
Just be careful not to make like a kitchen sink off

631
00:40:07.360 --> 00:40:08.800
from your throwing in all this stuff.

632
00:40:08.800 --> 00:40:11.360
Like we're really at a time in the market

633
00:40:11.360 --> 00:40:16.360
where this kind of woman will pay a premium to go faster

634
00:40:17.800 --> 00:40:22.800
and, you know, may not be that excited

635
00:40:24.280 --> 00:40:29.280
about going to some resort with a bunch of strangers, right?

636
00:40:29.320 --> 00:40:31.400
Like that may not be like, they're like, yeah,

637
00:40:31.400 --> 00:40:34.400
like that doesn't sound like,

638
00:40:34.400 --> 00:40:36.960
I don't want to go make new friends.

639
00:40:36.960 --> 00:40:38.160
I don't want to go on some retreat.

640
00:40:38.160 --> 00:40:39.580
Just, I want to quit my corporate job.

641
00:40:39.580 --> 00:40:42.540
Like they're probably introverts anyways, right?

642
00:40:42.540 --> 00:40:44.080
Like I noticed this too.

643
00:40:44.080 --> 00:40:47.720
A lot of times we like, we force introverts

644
00:40:47.720 --> 00:40:51.360
to go on these trips and then they don't buy your offer.

645
00:40:51.360 --> 00:40:54.120
Cause they're like, they're like having anxiety

646
00:40:54.120 --> 00:40:56.160
about going on a trip.

647
00:40:56.160 --> 00:40:57.680
And now we're spending all this damn money

648
00:40:57.680 --> 00:41:01.080
to put on trips that, and now they're not buying

649
00:41:01.080 --> 00:41:04.200
because of the freaking trip that we're killing ourselves

650
00:41:04.200 --> 00:41:06.160
to give them is why they're not buying.

651
00:41:09.120 --> 00:41:10.560
So just be mindful of that.

652
00:41:10.560 --> 00:41:14.360
I have an offer and I think the trip is hurting me

653
00:41:16.200 --> 00:41:18.520
because these people don't, like they're introverts.

654
00:41:18.520 --> 00:41:19.680
They're literally introverts.

655
00:41:19.680 --> 00:41:24.680
Like they just, they, and they're busy.

656
00:41:24.880 --> 00:41:27.960
And they're like, oh, I can't afford to take three days

657
00:41:27.960 --> 00:41:30.040
away from whatever.

658
00:41:30.040 --> 00:41:32.320
And now they're not buying the offer for this thing

659
00:41:32.320 --> 00:41:34.800
that is probably not even essential

660
00:41:34.800 --> 00:41:36.200
to what you're trying to do.

661
00:41:37.080 --> 00:41:38.360
But we're just trying to stack value.

662
00:41:38.360 --> 00:41:39.800
So, all right.

663
00:41:39.800 --> 00:41:42.160
All right, Jennifer, I think I gave you a lot.

664
00:41:42.160 --> 00:41:45.020
Make some tweaks and I'll see you next time.

665
00:41:45.020 --> 00:41:47.620
I believe there's a big need for what you're doing.

666
00:41:50.480 --> 00:41:53.240
There is for sure a big need for what you're doing.

667
00:41:53.240 --> 00:41:55.080
I would encourage you to own it.

668
00:41:55.080 --> 00:42:00.080
Go all in and just, yep.

669
00:42:01.560 --> 00:42:03.040
Yep. All right.

670
00:42:03.040 --> 00:42:03.960
You're so welcome.

671
00:42:05.080 --> 00:42:05.920
Awesome.

672
00:42:05.920 --> 00:42:06.740
Sweet.

673
00:42:06.740 --> 00:42:09.200
Xavier, I think if you're up here

674
00:42:09.200 --> 00:42:11.320
and let me see where you get you on the screen here.

675
00:42:11.320 --> 00:42:13.600
You had a question, I think.

676
00:42:13.600 --> 00:42:14.960
I did.

677
00:42:14.960 --> 00:42:16.520
I forgot what the question was

678
00:42:16.520 --> 00:42:18.840
and I'm sitting here thinking, okay.

679
00:42:18.840 --> 00:42:20.600
My only problem right now is I don't know

680
00:42:20.600 --> 00:42:21.940
what question to ask.

681
00:42:24.240 --> 00:42:29.240
And I think right now really what I'm focused on

682
00:42:29.240 --> 00:42:32.800
is really just trying to figure out Facebook's new system.

683
00:42:32.800 --> 00:42:35.080
And I realized as you were talking to Jennifer

684
00:42:35.080 --> 00:42:38.560
that even though I'm niched down a bit more,

685
00:42:38.560 --> 00:42:43.360
I need to niche down some more so that I can get the proper,

686
00:42:44.840 --> 00:42:47.120
really get the proper message to the right people.

687
00:42:47.120 --> 00:42:48.720
What do you mean Facebook's new system?

688
00:42:48.720 --> 00:42:49.560
What does that mean?

689
00:42:49.560 --> 00:42:52.120
Well, in terms of since the last time I looked

690
00:42:52.120 --> 00:42:56.000
at Facebook running ads and how they're handling things,

691
00:42:56.000 --> 00:42:59.080
I could define my audience and kind of go through.

692
00:42:59.080 --> 00:43:01.920
And I was telling Bruce last week, I can't do that anymore.

693
00:43:01.920 --> 00:43:04.220
They just won't give you any information.

694
00:43:04.220 --> 00:43:05.060
Well, yeah.

695
00:43:05.060 --> 00:43:06.400
When's the last time you ran ads?

696
00:43:06.400 --> 00:43:07.240
Oh gosh.

697
00:43:07.240 --> 00:43:10.760
That would have been six, seven years ago.

698
00:43:10.760 --> 00:43:11.600
Yeah, bro.

699
00:43:11.600 --> 00:43:12.440
This has been changed for a while.

700
00:43:12.440 --> 00:43:13.320
Yeah, exactly.

701
00:43:13.320 --> 00:43:14.280
And I know that.

702
00:43:14.280 --> 00:43:15.100
Believe me.

703
00:43:15.100 --> 00:43:15.940
I know that.

704
00:43:15.940 --> 00:43:16.780
It's not a surprise.

705
00:43:16.780 --> 00:43:18.360
I've been dealing with this for years.

706
00:43:18.360 --> 00:43:19.200
Yeah.

707
00:43:19.200 --> 00:43:21.680
I figure everything changes every four months anyway.

708
00:43:22.200 --> 00:43:24.120
So that's fine.

709
00:43:24.120 --> 00:43:25.920
You know, dramatically changes.

710
00:43:25.920 --> 00:43:27.040
No, bro.

711
00:43:27.040 --> 00:43:28.640
That's a big change because-

712
00:43:28.640 --> 00:43:29.480
Yeah.

713
00:43:29.480 --> 00:43:30.320
You know, it's huge.

714
00:43:30.320 --> 00:43:34.960
And so I'm just learning how to really do that.

715
00:43:34.960 --> 00:43:39.460
My particular audience is really just,

716
00:43:40.600 --> 00:43:42.520
it's really former Christians,

717
00:43:42.520 --> 00:43:44.520
Christians who've been wounded at church,

718
00:43:44.520 --> 00:43:47.880
who have kind of walked away from the whole system.

719
00:43:47.880 --> 00:43:50.080
And I'm trying to get their heads out of religion

720
00:43:50.080 --> 00:43:52.680
and get their hearts into relationship with God.

721
00:43:52.680 --> 00:43:53.520
Okay.

722
00:43:53.520 --> 00:43:55.080
There's none of those people.

723
00:43:55.080 --> 00:43:56.000
Say that again.

724
00:43:56.000 --> 00:43:57.840
There's none of those people walking around.

725
00:43:57.840 --> 00:43:58.880
Yeah.

726
00:43:58.880 --> 00:43:59.720
Okay, listen.

727
00:43:59.720 --> 00:44:01.560
All right, let me help you and help everyone else.

728
00:44:01.560 --> 00:44:02.400
Okay.

729
00:44:02.400 --> 00:44:04.480
I taught this earlier in my other program

730
00:44:04.480 --> 00:44:06.820
because it's just really obvious on my mind.

731
00:44:11.560 --> 00:44:13.640
Don't take this the wrong way.

732
00:44:13.640 --> 00:44:14.480
Yeah.

733
00:44:14.480 --> 00:44:15.320
And this doesn't,

734
00:44:17.360 --> 00:44:18.720
and this doesn't,

735
00:44:18.720 --> 00:44:22.480
this doesn't contradict what I just told Jennifer.

736
00:44:24.200 --> 00:44:29.200
But I think as important as micro-nitching still is,

737
00:44:30.680 --> 00:44:35.680
it's so much more important to be dialed more in on the what.

738
00:44:36.480 --> 00:44:38.960
Right, right.

739
00:44:38.960 --> 00:44:41.200
It's so much more important,

740
00:44:41.200 --> 00:44:46.200
like that you're dialed in on what problem,

741
00:44:46.400 --> 00:44:48.280
what pain you're solving,

742
00:44:49.200 --> 00:44:53.120
what people get, like problem, solution, direct.

743
00:44:53.120 --> 00:44:54.680
Because the fact is,

744
00:44:56.360 --> 00:44:59.520
on some level, if your problem

745
00:45:00.000 --> 00:45:03.760
If you identify the problem very clearly, it's well articulated,

746
00:45:05.600 --> 00:45:11.920
and you make it clear they have a solution, you almost don't need a micro-niche

747
00:45:13.280 --> 00:45:18.160
other than just to kind of maybe help you optimize your marketing budget.

748
00:45:18.800 --> 00:45:21.760
Because people will go, oh that's me.

749
00:45:21.760 --> 00:45:33.840
Right? So obviously like, I mean, so for Jennifer's audience, okay, where is Jennifer's audience?

750
00:45:34.480 --> 00:45:39.680
From a social media perspective, where do we think Jennifer's audience spends the most

751
00:45:39.680 --> 00:45:49.680
amount of time and attention? What platforms? Is it TikTok? Is Jennifer's avatar watching

752
00:45:49.680 --> 00:45:55.440
booty-shaking kids dance videos on TikTok? Not even. I doubt it.

753
00:45:57.360 --> 00:46:00.960
No, some are because TikTok is obviously like moving up the ladder age-wise.

754
00:46:01.600 --> 00:46:05.600
Where is Jennifer's avatar spending the most amount of time on social media and attention?

755
00:46:09.520 --> 00:46:16.480
What do you think, Jennifer? Instagram, they're on Pinterest, interestingly enough,

756
00:46:16.480 --> 00:46:22.800
and they're on LinkedIn, and then YouTube probably after that. Yeah, LinkedIn has to be LinkedIn.

757
00:46:24.080 --> 00:46:28.320
I would say Instagram, number one, probably. LinkedIn, for sure.

758
00:46:31.200 --> 00:46:36.480
And now I guess probably YouTube third. And Pinterest is, I don't even know,

759
00:46:36.480 --> 00:46:38.960
that's for girls, so I don't know what Pinterest is about, just to be honest.

760
00:46:38.960 --> 00:46:49.200
If there was ever an app for like one gender, like Pinterest is like definitely for girls.

761
00:46:50.640 --> 00:46:53.840
But her clients are girls, so that's a yes.

762
00:46:56.960 --> 00:47:04.560
So don't, here I'm not saying micronage doesn't matter, but I'm saying in the current market,

763
00:47:04.800 --> 00:47:12.800
man, you got to shout the problem you're solving. That has to be the last thing they hear.

764
00:47:15.600 --> 00:47:21.120
Bruce, did you just out yourself, Bruce? Who said anything about Pinterest for girls?

765
00:47:21.120 --> 00:47:27.920
All my research on design, watch, UI stuff, it's just very visual.

766
00:47:28.240 --> 00:47:35.840
It's a great image search algorithm.

767
00:47:37.040 --> 00:47:37.840
Am I missing something?

768
00:47:41.280 --> 00:47:43.440
Why would I be on Pinterest? What am I going to look up?

769
00:47:43.440 --> 00:47:46.720
You don't have to, but it's another research place to check out.

770
00:47:47.680 --> 00:47:52.400
I mean, I have a lot of female clients. What do I personally?

771
00:47:53.280 --> 00:47:58.160
I mean, your content doesn't die in 24 hours, like it does on interest.

772
00:47:58.160 --> 00:48:01.360
It's like YouTube where when you show up, that I definitely know.

773
00:48:02.960 --> 00:48:07.200
But any hobby that's visual, like if you're like collecting watches, like you can pick,

774
00:48:07.200 --> 00:48:11.440
you can take a photo of a watch and it will like search every single, like,

775
00:48:11.440 --> 00:48:14.080
it's just very visual search algorithm is amazing.

776
00:48:14.080 --> 00:48:17.920
So you can like see a style I like, and then you can start pinning stuff

777
00:48:17.920 --> 00:48:19.360
and then it starts to suggest things.

778
00:48:20.160 --> 00:48:20.640
For example.

779
00:48:20.640 --> 00:48:21.120
Interesting.

780
00:48:22.160 --> 00:48:24.800
So I spend even more money on more watches that I don't need.

781
00:48:24.800 --> 00:48:25.520
Exactly.

782
00:48:25.520 --> 00:48:27.040
Awesome. That's the last thing I need.

783
00:48:28.240 --> 00:48:29.200
Okay. All right.

784
00:48:29.920 --> 00:48:32.400
All right. I'm not sold on Pinterest, but that's okay.

785
00:48:36.560 --> 00:48:38.560
I definitely, I don't want a mood board, Jeff.

786
00:48:38.560 --> 00:48:40.800
I don't know what a mood board is. I don't want a mood board.

787
00:48:41.520 --> 00:48:45.920
I'm in the same mood. I'm always fired up, like spicy, fired up.

788
00:48:45.920 --> 00:48:47.760
That's my mood 24 seven, right?

789
00:48:48.720 --> 00:48:54.320
Okay. So guys, like real talk, the problem, the problem, the problem,

790
00:48:54.320 --> 00:48:55.920
the problem, the problem, the problem, the problem.

791
00:48:58.160 --> 00:49:00.080
Don't worry about 35.

792
00:49:00.640 --> 00:49:07.680
Oh, I want women 35 to 55 who have been in corporate America for over 10 years,

793
00:49:07.680 --> 00:49:16.240
who are C-suite and that like, I'm telling you, that's not as important anymore as this,

794
00:49:16.240 --> 00:49:18.080
the problem, right?

795
00:49:18.800 --> 00:49:22.640
Exit corporate America in six months or less, right?

796
00:49:22.640 --> 00:49:24.160
Without their income going down.

797
00:49:27.440 --> 00:49:29.440
Or, you know, like without, you know what I mean?

798
00:49:29.440 --> 00:49:34.480
Like without you having to waste a bunch of time and a bunch of places going and

799
00:49:34.480 --> 00:49:38.560
spend six months researching and blowing money with a bunch of BS coaches and programs.

800
00:49:39.120 --> 00:49:42.640
Like it's the most direct path out of corporate America,

801
00:49:42.640 --> 00:49:50.320
six months or less without this, you know, this really just direct, direct, direct, direct,

802
00:49:51.440 --> 00:49:59.840
very direct, very honest, very blunt, very truth.

803
00:50:00.000 --> 00:50:07.000
Here's why this won't work, here's why this won't work, you might be thinking you're gonna

804
00:50:07.000 --> 00:50:10.280
try that, here's what's wrong with that, here's what's wrong with this, here's what's wrong

805
00:50:10.280 --> 00:50:12.800
with that, you've probably had this, thought that, thought that.

806
00:50:12.800 --> 00:50:17.000
Like basically I've done all the homework, I've done all the research, I've done this

807
00:50:17.000 --> 00:50:19.240
all for you already.

808
00:50:19.240 --> 00:50:27.680
I have a legit map that will collapse time for you, save you time and money.

809
00:50:27.680 --> 00:50:30.760
And then be able to prove it.

810
00:50:30.760 --> 00:50:34.260
Like trust is gone.

811
00:50:34.260 --> 00:50:45.840
Even though Jennifer, Jennifer's face is way more trustworthy as a woman and her appearance

812
00:50:45.840 --> 00:50:57.580
and her setting, there's, women are more likely to trust Jennifer than me.

813
00:50:57.580 --> 00:51:01.440
But I'm telling you, trust is at an all time low right now.

814
00:51:01.440 --> 00:51:07.200
So even though Jennifer has an advantage in the trust category as a female, maybe a fellow

815
00:51:07.200 --> 00:51:14.680
believer, she's got a, she has an atmosphere that's very trust, inviting trust, I wouldn't

816
00:51:14.680 --> 00:51:15.680
bank on that.

817
00:51:15.680 --> 00:51:19.560
I would show the proof, the proof, the proof, the proof, the proof, the proof, right?

818
00:51:19.560 --> 00:51:22.120
Like guys, trust is gone.

819
00:51:22.120 --> 00:51:27.340
There's so many scammers and like BSers and people that can't deliver.

820
00:51:27.340 --> 00:51:31.860
Like I don't, I don't ask anyone to trust anything anymore.

821
00:51:31.860 --> 00:51:38.540
I like, I'm telling you, I've told my team, I've basically told my team, I will fire you

822
00:51:38.540 --> 00:51:45.740
if I see you send an email, run an ad, create a funnel that does not have proof at the center

823
00:51:45.740 --> 00:51:47.020
of it.

824
00:51:47.020 --> 00:51:52.560
Like I'm, cause I'm so tired, I've told my team, like you're, we're wasting our breath

825
00:51:52.560 --> 00:51:56.960
if we don't have proof.

826
00:51:56.960 --> 00:52:00.320
You're wasting your breath, dude, why would they believe you?

827
00:52:00.320 --> 00:52:04.400
Everyone's lying.

828
00:52:04.400 --> 00:52:06.200
So the, how do they know you're not a liar?

829
00:52:06.200 --> 00:52:09.800
Here's the proof.

830
00:52:09.800 --> 00:52:13.560
And then to have proof like I do and not use it, that's just stupid.

831
00:52:13.560 --> 00:52:18.240
So I told my marketing team, like I will fire one of you to make the point.

832
00:52:18.240 --> 00:52:19.240
Like I don't care.

833
00:52:19.240 --> 00:52:22.260
Like I will, like someone is going to lose their job.

834
00:52:22.260 --> 00:52:24.140
So the rest of you guys wake up.

835
00:52:24.140 --> 00:52:30.660
Like I don't, don't like, do not send anything out.

836
00:52:30.660 --> 00:52:33.620
I'm even talking about like reminder replay emails.

837
00:52:33.620 --> 00:52:37.220
Oh, the call was amazing.

838
00:52:37.220 --> 00:52:38.220
How do we know?

839
00:52:38.220 --> 00:52:41.860
Show me, cut a clip out, put a clip in there.

840
00:52:42.160 --> 00:52:45.240
Love that thing with testimony, uh, comments.

841
00:52:45.240 --> 00:52:49.860
Don't just say it was fire.

842
00:52:49.860 --> 00:52:53.560
So proof every way, everywhere.

843
00:52:53.560 --> 00:53:01.240
I'm telling you guys, like people are, people's patience and trust is gone.

844
00:53:01.240 --> 00:53:06.400
So you better, you better have, you better solve a problem they're willing to pay for

845
00:53:06.400 --> 00:53:08.160
and you better prove you can do it.

846
00:53:08.460 --> 00:53:13.660
And if you do that, then maybe you have a shot of having a business in 2025.

847
00:53:13.660 --> 00:53:18.340
But if you definitely don't do those things, you're on your way out.

848
00:53:18.340 --> 00:53:22.020
And this goes for me too.

849
00:53:22.020 --> 00:53:26.580
I've had a level of everything I'm doing.

850
00:53:26.580 --> 00:53:32.380
Everything I'm doing, how to get tighter, punchier, crisper, more dialed, everything.

851
00:53:32.380 --> 00:53:35.580
So this is not me just telling you, hey, go do this for you.

852
00:53:36.000 --> 00:53:37.200
I already took this pill.

853
00:53:37.200 --> 00:53:39.640
I already took this medicine and it was brutal.

854
00:53:39.640 --> 00:53:42.360
I mean, I had a pity party.

855
00:53:42.360 --> 00:53:43.880
I shouldn't have to work this hard.

856
00:53:43.880 --> 00:53:45.320
I've been doing this for seven years.

857
00:53:45.320 --> 00:53:46.440
I have a name.

858
00:53:46.440 --> 00:53:50.920
I got this, man, I don't care about that.

859
00:53:50.920 --> 00:53:56.520
I worked seven hours on Easter Sunday.

860
00:53:56.520 --> 00:54:01.320
And I didn't want to, on a Disney cruise.

861
00:54:01.340 --> 00:54:04.980
Because basically, God made it very clear to me that art,

862
00:54:04.980 --> 00:54:09.820
like, not God made it clear to me, life made it clear to me

863
00:54:09.820 --> 00:54:12.060
that my current marketing system was broke.

864
00:54:15.940 --> 00:54:16.540
It's broke.

865
00:54:16.540 --> 00:54:20.100
Like, what I was doing, the flows, how it was this to this to that, right?

866
00:54:20.100 --> 00:54:21.820
Like, Jen, you had that mapped out.

867
00:54:21.820 --> 00:54:23.100
It was broke.

868
00:54:23.100 --> 00:54:24.820
It's been broke probably for two years.

869
00:54:25.320 --> 00:54:28.800
Then, so then, like, it's Good Friday, I'm depressed, I'm sad.

870
00:54:28.800 --> 00:54:30.440
I don't have a mark, my marketing system.

871
00:54:30.440 --> 00:54:32.040
I'm a marketing expert, by the way.

872
00:54:32.040 --> 00:54:35.720
My own marketing system is broken.

873
00:54:35.720 --> 00:54:39.240
It's not, it doesn't work anymore in the current climate.

874
00:54:39.240 --> 00:54:44.200
So now I'm having a pity party on Good Friday, pity party.

875
00:54:44.200 --> 00:54:46.280
I'm depressed Friday, I'm depressed Saturday.

876
00:54:46.280 --> 00:54:49.040
I wake up Easter Sunday on a Disney cruise.

877
00:54:49.040 --> 00:54:52.800
It's Easter, and I'm like, Lord, I really don't want to be depressed.

878
00:54:52.800 --> 00:54:57.980
Lord, I really don't want to be depressed on a Disney cruise on Easter Sunday.

879
00:54:57.980 --> 00:54:59.860
But my marketing system is broke.

880
00:55:00.000 --> 00:55:04.720
Can you help me? He's like, yeah, sit down and boom downloads for three hours

881
00:55:04.720 --> 00:55:12.080
And I worked for seven hours in a coffee shop on Easter Sunday on a Disney cruise and I was so happy to do it

882
00:55:14.800 --> 00:55:20.680
Because now I have something I can go use and we've implemented it it's already working it's already paying dividends

883
00:55:22.200 --> 00:55:25.440
And let me tell you the only reason I got that download

884
00:55:26.200 --> 00:55:29.680
Because I was willing to be like this thing is dead this don't work

885
00:55:34.680 --> 00:55:39.040
And then when I was well not and I was willing to like let that thing be dead God's like cool

886
00:55:39.040 --> 00:55:43.520
Here's the next thing but I couldn't get this to you because you're trying to hold on and resurrect the old thing

887
00:55:49.000 --> 00:55:51.000
100% Jen

888
00:55:51.200 --> 00:55:55.080
But that's easier said than done when you are connected to the old thing

889
00:55:56.440 --> 00:56:01.080
Real talk. I'm not even running challenges anymore. I

890
00:56:04.400 --> 00:56:05.600
Can

891
00:56:05.600 --> 00:56:07.600
Whenever I want I can run a challenge

892
00:56:07.600 --> 00:56:13.520
But in my in my in my paid marketing strategy, there is no longer a challenge

893
00:56:14.040 --> 00:56:16.040
I'm going from free stuff

894
00:56:16.560 --> 00:56:21.440
To a three-day workshop a three-day paid workshop right to a 10k offer

895
00:56:21.880 --> 00:56:23.880
So the challenge guy

896
00:56:25.760 --> 00:56:28.760
Who've used challenges exclusively as

897
00:56:29.600 --> 00:56:31.600
part of the core marketing method

898
00:56:32.880 --> 00:56:36.800
For the last seven years this brought over 60 million dollars in revenue

899
00:56:36.800 --> 00:56:40.120
I don't even have a challenge in my system right now. I don't even need one

900
00:56:44.480 --> 00:56:49.520
And my team like it we're all relieved because we've been doing we've done a hundred and ten thousand

901
00:56:49.520 --> 00:56:54.880
We've been doing we've done a hundred and ten of these things and if you've run a challenge, you know, this is not like oh

902
00:56:54.880 --> 00:56:58.560
I just run a challenge. No problem. No, you know, they're freaking exhausting

903
00:57:00.520 --> 00:57:02.520
Then I've done over a hundred of these things

904
00:57:03.320 --> 00:57:08.480
Not to mention live events workshop. Okay, so enough about me. It's really not about me

905
00:57:08.480 --> 00:57:10.920
It's about you, but I'm just being willing to tell you the truth

906
00:57:11.880 --> 00:57:16.920
About my own journey to help you guys see okay that right now the market is unforgiving

907
00:57:17.400 --> 00:57:20.280
So as a mentor to you I can't come in here and just be like

908
00:57:21.480 --> 00:57:22.600
just

909
00:57:22.600 --> 00:57:29.520
Just oh, it's amazing. That's awesome. Great job for taking action. Like at least you're trying like that's not gonna help you

910
00:57:30.880 --> 00:57:32.400
like

911
00:57:32.400 --> 00:57:38.160
like the market is like requiring people to be at their a-game to stand out from all the

912
00:57:38.960 --> 00:57:40.960
The noise. All right

913
00:57:41.480 --> 00:57:45.240
So that's the question Xavier didn't ask buddy, but I know what he meant to say. Yeah

914
00:57:46.920 --> 00:57:52.240
That's still addresses. What what I'm really talking about because it comes down. You're right

915
00:57:52.240 --> 00:57:58.280
it comes down to the message and when I met zero in I was really talking about the message even more than the people because

916
00:57:58.960 --> 00:58:04.960
You know you what we what you've helped me focus on is what is the problem that my book?

917
00:58:05.440 --> 00:58:10.800
That my message that my coaching will solve and that's what I need to know

918
00:58:11.080 --> 00:58:14.480
and I will tell you my friend because I know a little bit about I

919
00:58:15.200 --> 00:58:18.800
Think I know a little bit about what you're talking about doing I

920
00:58:21.600 --> 00:58:25.080
Would try to find another way in

921
00:58:27.080 --> 00:58:29.080
Possibly

922
00:58:30.560 --> 00:58:36.280
Awesome off the top of your head what throw something at me? What else are you good at?

923
00:58:37.160 --> 00:58:42.120
I'm a computer geek. I'm an AI geek now. I've become that in the last year

924
00:58:44.320 --> 00:58:46.320
Okay, what I would

925
00:58:47.560 --> 00:58:49.560
Okay

926
00:58:49.600 --> 00:58:54.480
If I had a heart to help people who have shipwrecked their faith

927
00:58:56.240 --> 00:58:58.240
And come in church hurt and all that stuff

928
00:58:58.240 --> 00:59:01.280
The last thing I'd probably do is try to launch a business around that

929
00:59:06.880 --> 00:59:08.880
That's the last thing I would do

930
00:59:11.280 --> 00:59:14.640
What I would probably do yeah one or two options

931
00:59:16.400 --> 00:59:21.520
What I would probably do is I would do I would start doing

932
00:59:21.680 --> 00:59:28.200
I would start creating content. I would start a YouTube channel. I would start maybe hosting some

933
00:59:29.640 --> 00:59:31.160
free

934
00:59:31.160 --> 00:59:32.760
events

935
00:59:32.760 --> 00:59:37.320
Bob, you know Bible, but it can't call the Bible study because the people met like I'm not but like I

936
00:59:37.960 --> 00:59:41.000
Would just possibly use that to gather a bunch of people

937
00:59:41.760 --> 00:59:43.760
And I would do that

938
00:59:44.200 --> 00:59:46.200
I would do that

939
00:59:46.200 --> 00:59:50.800
I would just possibly use that to gather a bunch of people

940
00:59:51.600 --> 00:59:55.200
Help a bunch of people and then like oh, by the way

941
00:59:56.000 --> 00:59:59.960
If you want to learn how to use AI to launch a business, I'm doing a free class tomorrow

942
01:00:00.000 --> 01:00:11.380
and then and now you don't even have to run ads to your AI whatever because you

943
01:00:11.380 --> 01:00:17.600
were able to run cheaper traffic with this thing out front but you're not

944
01:00:17.600 --> 01:00:22.160
trying to make money with that that's just something you do to help people you

945
01:00:22.160 --> 01:00:26.640
create likability you create trust and then oh by the way this one this is what

946
01:00:26.640 --> 01:00:32.480
I is my day job yeah well and and just so that you know unlike most I think the

947
01:00:32.480 --> 01:00:40.160
rest of us I do have a job day job that I love okay I actually help defense

948
01:00:40.160 --> 01:00:44.440
contractors come into compliance with the new rules and regulations been doing

949
01:00:44.440 --> 01:00:49.380
that for some time all of this for me is what I'm doing on the side you have a

950
01:00:49.380 --> 01:00:56.160
day job that you love helping defense contractors with compliance so so I will

951
01:00:56.160 --> 01:01:01.320
I have to admit I don't love it every day bro can we be honest how many days

952
01:01:01.320 --> 01:01:06.000
out of five do you love it I know his age you love it the two days of the

953
01:01:06.000 --> 01:01:12.920
month payday bro those those are the days that are my best days yeah but no

954
01:01:12.920 --> 01:01:16.560
but I like what I do and the Lord actually put me in and working with with

955
01:01:16.560 --> 01:01:21.760
with people that I do like to work with oh that's my primary focus this is my

956
01:01:21.760 --> 01:01:26.240
message that I'm that I'm getting out and what you just described is exactly

957
01:01:26.240 --> 01:01:31.960
okay the way that I've just kind of been handling things on the side good but I'm

958
01:01:31.960 --> 01:01:35.600
trying to get it just so that I can build a community just like you're

959
01:01:35.600 --> 01:01:40.880
saying yeah yeah so I think this for the rest of my life yeah yeah so I think

960
01:01:40.880 --> 01:01:46.360
that was a key for you bro because the last thing you want to do is be asking

961
01:01:46.360 --> 01:01:50.760
money from people who just got banged out of religion that all they did was

962
01:01:50.760 --> 01:01:56.040
ask them for money all the time mm-hmm right so you just got to separate that

963
01:01:56.040 --> 01:02:02.760
that but and so that's my best advice for you no that's good advice and that

964
01:02:02.760 --> 01:02:08.720
resonates and and actually it resonates in ways you don't even know yet but thank

965
01:02:08.720 --> 01:02:14.840
you for that you're welcome my man all right Bruce awesome guys that's great

966
01:02:14.840 --> 01:02:21.800
thank you biggest takeaways before I wrap up everybody has to tell me what

967
01:02:21.800 --> 01:02:29.600
you learned on this call let's do it Paulie jab even I'm just gonna tell you

968
01:02:29.600 --> 01:02:35.600
for me it was you know dialing in on the what and identifying the problem you're

969
01:02:35.600 --> 01:02:39.440
going to solve for them and the time frame you're going to do it in that is

970
01:02:39.440 --> 01:02:47.920
that is is key okay yeah but I know that that was my big thing too awesome

971
01:02:47.920 --> 01:02:51.440
great Cindy thank you

972
01:02:57.720 --> 01:03:05.200
Paulie oh hi I was just writing I think like what you said that how you just

973
01:03:05.200 --> 01:03:09.320
kind of deconstructed everything I think that's what I got out of it just kind of

974
01:03:09.400 --> 01:03:15.160
like let everything kind of go and just ask for a download and just get a new

975
01:03:15.160 --> 01:03:23.520
system and structure yeah let it go if it's not working if what you have is

976
01:03:23.520 --> 01:03:29.080
cranking do not let it go but if you're like this is not working like what I

977
01:03:29.080 --> 01:03:33.360
Eric or if it used to work and no longer doesn't long work then yes give yourself

978
01:03:33.360 --> 01:03:38.040
the space to let it go I think it used to work and now it's

979
01:03:38.040 --> 01:03:43.400
working but I'm not I'm spending a lot of time and not making hardly any money

980
01:03:43.400 --> 01:03:47.080
off of it so it's not worth it right so I used to work and I was not working

981
01:03:47.080 --> 01:03:52.240
yeah that's that's that's what happened me and that Holly is the hardest thing

982
01:03:52.240 --> 01:03:58.000
to let go you know I because it used to work mm-hmm and my thing used to work

983
01:03:58.000 --> 01:04:06.920
really well oh and let's go deeper my thing works so well like it changed my

984
01:04:06.920 --> 01:04:13.080
life forever it's changed the industry like I like it like I have a bunch of

985
01:04:13.080 --> 01:04:18.720
fancy friends now like we're talking about like everything good in my life in

986
01:04:18.720 --> 01:04:27.400
the last seven years came from this thing so of course I held on too long

987
01:04:27.400 --> 01:04:34.280
yeah it's only natural like I'd have to be like and two years ago the Lord began

988
01:04:34.320 --> 01:04:39.840
talking to me I just didn't know what he was saying then was tied to this the

989
01:04:39.840 --> 01:04:46.640
Lord literally said something to me said go back but go back go back I got

990
01:04:46.640 --> 01:04:53.680
started with challenges so go back to what well it turns out he meant go back

991
01:04:53.680 --> 01:04:59.000
to leading Bible studies which I did in my house when nobody knew I was and I

992
01:04:59.000 --> 01:05:01.880
was broken busted

993
01:05:00.000 --> 01:05:02.080
I was still teaching the Kingdom of God.

994
01:05:02.080 --> 01:05:05.160
So my primary marketing system right now

995
01:05:05.160 --> 01:05:07.740
is a free Bible study called The Gathering,

996
01:05:09.760 --> 01:05:12.440
which I was doing in my house 14 years ago

997
01:05:12.440 --> 01:05:15.080
when I was broke, busted, had no fancy friends.

998
01:05:15.080 --> 01:05:17.680
I was in the middle of losing everything.

999
01:05:21.640 --> 01:05:23.040
Had I done that two years ago,

1000
01:05:23.040 --> 01:05:26.680
I would have never had to go through this

1001
01:05:26.680 --> 01:05:29.720
fighting so hard to maintain.

1002
01:05:30.560 --> 01:05:31.800
I mean, by the grace of God

1003
01:05:31.800 --> 01:05:33.920
and by a lot of hard-ass work,

1004
01:05:33.920 --> 01:05:37.960
we're still an eight-figure business even last year.

1005
01:05:37.960 --> 01:05:40.560
But like, dude, I damn near killed myself

1006
01:05:40.560 --> 01:05:42.200
to do eight figures.

1007
01:05:42.200 --> 01:05:45.160
Whereas before, I was doing it with ease and with grace

1008
01:05:45.160 --> 01:05:46.560
and having a blast.

1009
01:05:46.560 --> 01:05:48.680
The last two years, it's been misery

1010
01:05:48.680 --> 01:05:52.240
and fighting and clawing and try this and try that.

1011
01:05:55.040 --> 01:05:56.720
So I missed it.

1012
01:05:56.720 --> 01:05:59.280
But like, he didn't make it super clear either, right?

1013
01:06:00.280 --> 01:06:01.800
He just, I mean, go back.

1014
01:06:01.800 --> 01:06:03.440
I'm like, go back.

1015
01:06:03.440 --> 01:06:04.880
I'm like, Nicodemus, go back.

1016
01:06:04.880 --> 01:06:05.880
How far am I going back?

1017
01:06:05.880 --> 01:06:06.760
It's in my mother's womb.

1018
01:06:06.760 --> 01:06:08.320
Like, how far is the go back?

1019
01:06:08.320 --> 01:06:09.960
Now, that's my fault.

1020
01:06:09.960 --> 01:06:12.080
I should have leaned in more on that word.

1021
01:06:12.080 --> 01:06:13.240
I thought he all, you know?

1022
01:06:13.240 --> 01:06:16.440
So I'm also not a spiritual baby.

1023
01:06:16.440 --> 01:06:17.920
I'm a leader in this thing.

1024
01:06:17.920 --> 01:06:19.560
So like, he doesn't have to always

1025
01:06:19.560 --> 01:06:21.640
spill it all out for me, you know?

1026
01:06:21.640 --> 01:06:25.440
Like, anyhow, but just saying.

1027
01:06:25.440 --> 01:06:26.280
Yes, Holly.

1028
01:06:26.280 --> 01:06:27.120
It makes sense though,

1029
01:06:27.120 --> 01:06:29.400
because you said that people don't really trust anyone

1030
01:06:29.400 --> 01:06:30.240
these days.

1031
01:06:30.240 --> 01:06:34.320
So it makes sense because people wanna know you.

1032
01:06:34.320 --> 01:06:36.240
They wanna work with someone that they know,

1033
01:06:36.240 --> 01:06:38.800
that they know that they can trust, that they...

1034
01:06:38.800 --> 01:06:40.200
So I'm finding the same thing

1035
01:06:40.200 --> 01:06:42.640
where I'm not really getting anything

1036
01:06:42.640 --> 01:06:46.080
from Instagram, YouTube.

1037
01:06:46.080 --> 01:06:47.520
I'm not getting, I'm getting followers,

1038
01:06:47.520 --> 01:06:49.800
but nobody doing anything with me.

1039
01:06:49.800 --> 01:06:51.440
It's more people that I know

1040
01:06:51.440 --> 01:06:52.840
and people that refer their friends.

1041
01:06:52.840 --> 01:06:54.680
I mean, that's where I'm getting business.

1042
01:06:54.720 --> 01:06:57.880
Well, I would, and then also Jen said that too.

1043
01:06:57.880 --> 01:06:59.320
So let me tell you this then.

1044
01:06:59.320 --> 01:07:02.240
Like, don't stop doing content

1045
01:07:04.360 --> 01:07:09.360
because, well, don't stop doing good content,

1046
01:07:10.640 --> 01:07:12.080
like really good content.

1047
01:07:12.960 --> 01:07:14.680
The problem with, you gotta,

1048
01:07:14.680 --> 01:07:17.960
the problem with being able to create really good content

1049
01:07:17.960 --> 01:07:20.120
is sometimes you gotta like post a lot of crappy content

1050
01:07:20.120 --> 01:07:21.200
to get good.

1051
01:07:21.200 --> 01:07:25.320
But like, but that's its own thing.

1052
01:07:25.320 --> 01:07:26.960
And I'm, that's not my game,

1053
01:07:26.960 --> 01:07:28.840
but it's become my game because I have to.

1054
01:07:28.840 --> 01:07:31.320
Like, I just, like, this is like,

1055
01:07:31.320 --> 01:07:33.440
this is where people build trust.

1056
01:07:33.440 --> 01:07:37.160
They build trust on Instagram and YouTube today.

1057
01:07:37.160 --> 01:07:40.040
Now I'm trying to hijack that system once again

1058
01:07:41.640 --> 01:07:43.240
through my live Zoom calls

1059
01:07:46.480 --> 01:07:48.520
because I just, I don't wanna wait forever

1060
01:07:48.520 --> 01:07:50.840
for these fricking algorithms to show me,

1061
01:07:51.480 --> 01:07:52.320
get me more followers.

1062
01:07:52.320 --> 01:07:53.840
And I'm just too impatient,

1063
01:07:53.840 --> 01:07:56.240
but I am creating more content for that thing.

1064
01:07:57.480 --> 01:07:58.880
But if you're getting your best,

1065
01:07:58.880 --> 01:08:00.680
if you're getting clients from referrals

1066
01:08:00.680 --> 01:08:01.820
and people you know,

1067
01:08:02.680 --> 01:08:05.240
then start thinking about

1068
01:08:05.240 --> 01:08:07.800
how do I create some kick-ass referral systems

1069
01:08:09.920 --> 01:08:12.120
where referrals are not just every once in a while,

1070
01:08:12.120 --> 01:08:13.720
like thinking about,

1071
01:08:13.720 --> 01:08:17.399
and the best person I've ever seen in my life

1072
01:08:17.399 --> 01:08:20.640
that knows, that has stuff on this,

1073
01:08:21.439 --> 01:08:22.840
and you can probably get it for free,

1074
01:08:22.840 --> 01:08:24.240
is Jay Abraham.

1075
01:08:26.359 --> 01:08:27.880
Jay Abraham is hella old.

1076
01:08:27.880 --> 01:08:31.120
Like, he's, I mean, that dude's been,

1077
01:08:31.120 --> 01:08:32.439
he's just, he's old.

1078
01:08:32.439 --> 01:08:33.279
That guy's,

1079
01:08:36.520 --> 01:08:39.420
he's been in the marketing space for a long time.

1080
01:08:43.359 --> 01:08:45.200
So just look up some YouTube videos

1081
01:08:45.200 --> 01:08:47.479
like Jay Abraham referral systems.

1082
01:08:48.319 --> 01:08:51.319
He's got a, he has a couple of books.

1083
01:08:53.240 --> 01:08:54.080
Yeah, that's great.

1084
01:08:54.080 --> 01:08:55.479
I'll definitely check that out.

1085
01:08:55.479 --> 01:08:58.040
That dude is, he's the best.

1086
01:08:58.040 --> 01:08:59.979
I've never, because,

1087
01:08:59.979 --> 01:09:02.880
and all he does is apply kingdom thinking.

1088
01:09:02.880 --> 01:09:05.800
He, all he does, his wisdom is he applies stewardship.

1089
01:09:07.640 --> 01:09:09.620
So like, he doesn't waste nothing.

1090
01:09:11.359 --> 01:09:13.660
So he helps business companies, big companies,

1091
01:09:13.660 --> 01:09:15.399
like he got rich helping big companies,

1092
01:09:15.399 --> 01:09:18.760
like just kind of do somewhat obvious things,

1093
01:09:18.760 --> 01:09:20.399
but you don't think about, right?

1094
01:09:22.600 --> 01:09:25.240
But yeah, that's for you too, Jen.

1095
01:09:25.240 --> 01:09:26.479
Great referral systems.

1096
01:09:28.080 --> 01:09:30.979
Listen, let's have some real ass conversation right now.

1097
01:09:32.120 --> 01:09:34.560
If you had a ton of referrals

1098
01:09:34.560 --> 01:09:36.120
to make all the money you wanted to make,

1099
01:09:36.120 --> 01:09:38.640
you'd be free from all this social media bullshit.

1100
01:09:38.640 --> 01:09:40.399
You don't even need to make content.

1101
01:09:40.399 --> 01:09:41.920
You don't even need to run ads.

1102
01:09:41.920 --> 01:09:43.080
This is all shit that we do,

1103
01:09:43.080 --> 01:09:44.380
because we have no choice.

1104
01:09:46.399 --> 01:09:47.240
Right?

1105
01:09:49.319 --> 01:09:50.720
So we're burning time and money

1106
01:09:50.720 --> 01:09:52.680
because we don't have enough referrals.

1107
01:09:56.400 --> 01:09:57.920
Oh, I have a word of,

1108
01:09:57.920 --> 01:09:59.920
oh, I just have a word of mouth business.

1109
01:10:00.000 --> 01:10:04.240
Dude, how do I get a word-of-mouth business that can do eight figures?

1110
01:10:08.040 --> 01:10:09.000
I mean, I probably can.

1111
01:10:09.000 --> 01:10:10.760
We don't, we suck at referrals.

1112
01:10:10.760 --> 01:10:11.920
We don't even ask for referrals.

1113
01:10:17.280 --> 01:10:18.800
Oh, don't have a referral.

1114
01:10:18.800 --> 01:10:21.080
Just, oh, you don't want to live off referrals.

1115
01:10:21.240 --> 01:10:22.560
You don't have to live off referrals.

1116
01:10:22.560 --> 01:10:26.080
If you create a system that creates systematic referrals.

1117
01:10:30.520 --> 01:10:30.720
Okay.

1118
01:10:32.560 --> 01:10:33.880
Jeff, is that your name, bro?

1119
01:10:33.880 --> 01:10:34.640
How do I say your name?

1120
01:10:35.680 --> 01:10:36.000
Yeah.

1121
01:10:37.520 --> 01:10:37.760
Right.

1122
01:10:38.800 --> 01:10:39.040
Awesome.

1123
01:10:40.120 --> 01:10:40.480
Dutch.

1124
01:10:40.560 --> 01:10:41.160
Awesome, bro.

1125
01:10:41.800 --> 01:10:43.440
Hey, you guys have a good fighter right now.

1126
01:10:43.480 --> 01:10:49.280
I think, um, this JDR guy, this guy that beat, um, you, you follow UFC.

1127
01:10:49.320 --> 01:10:50.200
Do you follow fighting?

1128
01:10:50.720 --> 01:10:51.360
Not so much.

1129
01:10:52.200 --> 01:10:52.560
That's okay.

1130
01:10:53.120 --> 01:10:53.520
That's okay.

1131
01:10:53.560 --> 01:10:54.000
Nevermind.

1132
01:10:54.840 --> 01:10:55.840
Uh, biggest takeaway.

1133
01:10:56.760 --> 01:10:57.280
Yeah.

1134
01:10:57.600 --> 01:11:02.880
Well, I, I like what you said about, um, you know, to see if you're like, just

1135
01:11:03.160 --> 01:11:06.240
doing like a Bible study and like just doing these three things.

1136
01:11:06.240 --> 01:11:10.240
And I feel like that's kind of where it is for me to like the content

1137
01:11:10.240 --> 01:11:12.920
making and that, that trust building.

1138
01:11:13.160 --> 01:11:14.920
So I thought that was, that was cool.

1139
01:11:15.600 --> 01:11:15.960
Yeah.

1140
01:11:16.760 --> 01:11:17.080
Yeah.

1141
01:11:17.120 --> 01:11:23.480
Find a way if it's, if you, if, if your Instagram is serving you or YouTube, but

1142
01:11:23.480 --> 01:11:26.080
try it, but sometimes that stuff is slow.

1143
01:11:26.480 --> 01:11:30.520
So find a way, how can you maybe speed that up?

1144
01:11:31.200 --> 01:11:35.480
So for me, it's with paid ads, I'm promoting people into more free things.

1145
01:11:35.760 --> 01:11:38.400
Well, Pedro, you were doing free challenges.

1146
01:11:38.400 --> 01:11:39.240
So isn't that free?

1147
01:11:39.240 --> 01:11:39.520
Yeah.

1148
01:11:39.520 --> 01:11:42.960
But listen, let's have some real talk.

1149
01:11:43.560 --> 01:11:46.960
If the people don't know me, they're like, I'm not going to give this

1150
01:11:46.960 --> 01:11:48.680
guy five days of my freaking life.

1151
01:11:48.680 --> 01:11:49.760
I don't even know who he is.

1152
01:11:51.400 --> 01:11:55.280
So the five day challenge in this current climate, even though it's

1153
01:11:55.280 --> 01:11:59.440
free and even though it's got all this value, people are like, I don't even

1154
01:11:59.440 --> 01:12:01.040
know if I want to give you five hours.

1155
01:12:03.840 --> 01:12:06.680
That's the biggest problem that I think the five day challenge

1156
01:12:06.680 --> 01:12:07.800
model is having right now.

1157
01:12:11.680 --> 01:12:14.800
We're asking them for five hours over five days.

1158
01:12:16.560 --> 01:12:18.040
That's a big ask right now.

1159
01:12:19.280 --> 01:12:23.200
A lot because a lot of people took my framework and then delivered nothing,

1160
01:12:23.200 --> 01:12:26.240
delivered no value for five days, wasted their time.

1161
01:12:29.040 --> 01:12:31.920
Now, like, I don't want to be on a five day webinar sales pitch.

1162
01:12:32.320 --> 01:12:34.160
Now they think mine's a five day webinar.

1163
01:12:34.400 --> 01:12:38.320
Mine's are not, but they don't know that.

1164
01:12:40.920 --> 01:12:46.280
So that's been the biggest shift with the five day, even my three day workshops,

1165
01:12:46.320 --> 01:12:48.520
but that's why I only promote the workshop.

1166
01:12:48.520 --> 01:12:50.040
Not people that know who I am.

1167
01:12:51.160 --> 01:12:51.520
And yeah.

1168
01:12:51.640 --> 01:12:52.120
All right.

1169
01:12:53.040 --> 01:12:54.160
Cindy already went.

1170
01:12:55.560 --> 01:12:56.280
Lada.

1171
01:12:58.320 --> 01:13:05.560
So my biggest takeaway probably is the last thing you told Xavier, meaning not

1172
01:13:05.560 --> 01:13:11.960
not even trying to monetize the the religion, unlearn religion, but just

1173
01:13:11.960 --> 01:13:13.280
like do something else.

1174
01:13:13.680 --> 01:13:21.480
So I was thinking because I do work like with identity and in particular

1175
01:13:21.480 --> 01:13:23.720
identity in Christ, but I'm a coach.

1176
01:13:23.720 --> 01:13:24.920
I'm a certified coach.

1177
01:13:25.280 --> 01:13:27.480
So my job is coaching.

1178
01:13:28.080 --> 01:13:33.400
And I did try to monetize the course on, uh, discovering your identity in

1179
01:13:33.400 --> 01:13:38.600
Christ, and I did do a few challenges, but yeah, I feel like that would be a

1180
01:13:38.600 --> 01:13:44.200
better strategy to just use that as a way to drive people in and get to know

1181
01:13:44.200 --> 01:13:50.320
me and then drive them over to coaching one-on-one, which is what I do best.

1182
01:13:52.080 --> 01:13:52.680
100% agree.

1183
01:13:55.480 --> 01:13:56.080
100% agree.

1184
01:13:57.200 --> 01:14:01.720
And this was kind of the whole idea behind like school and other, like the

1185
01:14:01.720 --> 01:14:07.000
Facebook group strategy, bring folks in something for free, love on them, serve

1186
01:14:07.000 --> 01:14:11.160
them, nurture them, and then just every once in a while be like, Hey, I'm doing

1187
01:14:11.160 --> 01:14:11.880
this thing over here.

1188
01:14:12.880 --> 01:14:15.080
Um, that's to me, that's the right way.

1189
01:14:15.080 --> 01:14:21.280
The problem is it's very obvious when you're only doing that just to

1190
01:14:21.280 --> 01:14:22.080
get them to the thing.

1191
01:14:24.480 --> 01:14:26.640
And then people realize, Oh, I'm just in a funnel.

1192
01:14:30.360 --> 01:14:33.520
Whereas the key for us is how do you get your heart?

1193
01:14:33.520 --> 01:14:38.360
So in a right place, we're like, yeah, yes, this make, this is part of a

1194
01:14:38.360 --> 01:14:43.520
marketing system, but I have a heart to do this.

1195
01:14:43.520 --> 01:14:44.680
I'm going to serve these people.

1196
01:14:45.280 --> 01:14:47.760
Of course, I'd love to see a lot of them go deeper than me, but like,

1197
01:14:47.760 --> 01:14:48.840
this is not just a funnel.

1198
01:14:52.040 --> 01:14:52.040


1199
01:14:53.120 --> 01:14:56.080
Like I'm not doing this just as a funnel to make money.

1200
01:14:56.400 --> 01:14:57.240
And how do I know?

1201
01:14:57.480 --> 01:15:00.080
Because I was doing this 14 years ago when I was broke and busted.

1202
01:15:00.000 --> 01:15:05.480
I wasn't making my mortgage payment and I was able to go spend money to have some snacks

1203
01:15:05.480 --> 01:15:12.880
for our Bible study in my house.

1204
01:15:12.880 --> 01:15:15.920
So that's how for me, I'm like, I know like, oh, my heart, this is my heart.

1205
01:15:15.920 --> 01:15:24.920
I was doing this before there was any, there was any conversation on that.

1206
01:15:24.920 --> 01:15:27.200
So it doesn't mean you guys all go start Bible studies.

1207
01:15:27.200 --> 01:15:28.200
That's not the point.

1208
01:15:29.200 --> 01:15:39.400
The point is, the point is just think about how, what does Matt, how can you take Matthew

1209
01:15:39.400 --> 01:15:52.240
633 and literally like, how can you best apply that one, that one, to me, it's the most,

1210
01:15:52.240 --> 01:15:59.520
there's probably, it's the most guiding principle in the entire Bible for us.

1211
01:15:59.520 --> 01:16:04.280
How can we seek first and bring first the kingdom of God to people in the most practical

1212
01:16:04.280 --> 01:16:09.480
way that you can, and then let everything else be added onto you.

1213
01:16:09.480 --> 01:16:16.120
So for you, Laura, you could be hosting a, you can be hosting a daily live stream where

1214
01:16:16.120 --> 01:16:21.760
you go live for 10 minutes a day and just give just a little nugget about how to, how

1215
01:16:21.760 --> 01:16:25.520
to continue to fortify and develop your identity in Christ, a little nugget every day.

1216
01:16:25.520 --> 01:16:32.000
Or you could do like, or you do a Zoom, something like I'm doing, invite folks on a Zoom, it's,

1217
01:16:32.000 --> 01:16:37.160
you know, every Wednesday at 10 a.m. and it's just, right, or you find a way where like,

1218
01:16:37.160 --> 01:16:42.960
you're just gonna be consistently serving people, helping people with that thing, which

1219
01:16:42.960 --> 01:16:47.680
you've already found out is very hard to sell anyways.

1220
01:16:47.680 --> 01:16:48.680
So don't sell it.

1221
01:16:48.760 --> 01:16:49.760
Give it away.

1222
01:16:53.000 --> 01:16:58.080
Hey, and while identity is important, it's essential, there's other, there's other things,

1223
01:16:58.080 --> 01:17:02.360
there's other tools that you're gonna need to embrace to be successful.

1224
01:17:02.360 --> 01:17:07.200
And so if you've, if you've got life in these calls and you wanna work one-on-one, here's

1225
01:17:07.200 --> 01:17:08.560
a link, you know.

1226
01:17:08.560 --> 01:17:12.000
Hey, for those of you that want more, happy to help.

1227
01:17:12.000 --> 01:17:15.600
I've got a few more coaching slots open.

1228
01:17:15.640 --> 01:17:20.880
I'm taking on some new students, we're starting a new, whatever, you know, cohort.

1229
01:17:24.880 --> 01:17:31.600
Guys, it's only been two weeks, so it's only been two weeks with me running this new thing

1230
01:17:31.600 --> 01:17:35.320
that God downloaded to me on Easter.

1231
01:17:35.320 --> 01:17:40.600
I am so much happier.

1232
01:17:40.600 --> 01:17:42.360
I am so much happier.

1233
01:17:42.400 --> 01:17:45.920
I'm so much more alive to my kingdom assignment.

1234
01:17:45.920 --> 01:17:48.320
I'm having so much, I'm having fun again.

1235
01:17:48.320 --> 01:17:51.400
I don't have to hard pitch anybody.

1236
01:17:51.400 --> 01:17:55.600
I go, I go to the gathering, which is my kingdom Bible study.

1237
01:17:55.600 --> 01:17:57.840
I just blow kingdom fire.

1238
01:17:57.840 --> 01:18:00.320
And I'm like, oh, by the way, I'm doing this thing tomorrow.

1239
01:18:00.320 --> 01:18:07.000
It's on kingdom wealth, if you're interested, you know, if you wanna learn how to apply

1240
01:18:07.000 --> 01:18:12.320
the kingdom to your finances, it's eight, it's eight bucks, you know.

1241
01:18:12.320 --> 01:18:16.360
And, you know, it's probably not for most of you.

1242
01:18:16.360 --> 01:18:18.840
But all right, guys, have a great rest of your week.

1243
01:18:18.840 --> 01:18:20.920
I'll see you next time at the gathering.

1244
01:18:20.920 --> 01:18:24.720
Boom.

1245
01:18:24.720 --> 01:18:28.120
So, again, what's the point?

1246
01:18:28.120 --> 01:18:30.800
The point is not to go start Bible studies and blah, blah, blah, right?

1247
01:18:30.800 --> 01:18:34.000
Now you got 8 million Bible studies out there.

1248
01:18:34.000 --> 01:18:40.800
And, but the point is, how can you find something that you can put out front?

1249
01:18:40.960 --> 01:18:44.520
This is the same strategy as the freaking, my free challenge model.

1250
01:18:44.520 --> 01:18:51.440
This is the exact same strategy, taste and see, massive value up front, get them to know

1251
01:18:51.440 --> 01:18:55.960
like and trust you, build some real rapport.

1252
01:18:55.960 --> 01:19:02.280
But now, because the market is so mature and jaded, now we have to put this like, we have

1253
01:19:02.280 --> 01:19:08.320
to separate this from the offer itself.

1254
01:19:08.320 --> 01:19:10.400
We can't go from five days of value, right?

1255
01:19:10.400 --> 01:19:11.400
So anyhow.

1256
01:19:11.400 --> 01:19:12.400
All right.

1257
01:19:12.400 --> 01:19:14.400
I think everyone's had a chance to share.

1258
01:19:14.400 --> 01:19:15.400
Yep.

1259
01:19:15.400 --> 01:19:16.400
I think we're all good.

1260
01:19:16.400 --> 01:19:17.400
Macy, biggest takeaway?

1261
01:19:17.400 --> 01:19:20.400
I'm going to pick on Macy.

1262
01:19:20.400 --> 01:19:29.440
Oh, my biggest takeaway, I'm figuring out implementing in here and then an EP figuring

1263
01:19:29.440 --> 01:19:36.760
out what the heck, how can I do, how can I push it different for what I'm already helping

1264
01:19:36.760 --> 01:19:37.760
run in the backend?

1265
01:19:37.760 --> 01:19:38.760
Well, what do you mean?

1266
01:19:38.760 --> 01:19:39.760
What part?

1267
01:19:39.760 --> 01:19:40.760
Implementing what?

1268
01:19:40.760 --> 01:19:41.760
The marketing or what?

1269
01:19:41.760 --> 01:19:42.760
Mainly the marketing.

1270
01:19:42.760 --> 01:19:47.920
Cause that's what I'm doing for both, but yes.

1271
01:19:47.920 --> 01:19:48.920
On to-

1272
01:19:48.920 --> 01:19:49.920
Biggest takeaway, Bruce, I'll let you close out.

1273
01:19:49.920 --> 01:19:50.920
It was good.

1274
01:19:50.920 --> 01:19:51.920
Yeah.

1275
01:19:51.920 --> 01:19:58.560
I got two pages of notes, so a bunch of stuff, ideas for pioneers and where to go from here.

1276
01:19:58.560 --> 01:19:59.960
I think just getting super clear.

1277
01:20:00.000 --> 01:20:02.620
Low trust, you know, low stress ever.

1278
01:20:02.940 --> 01:20:06.540
So we should go in, obviously the taste and see thing is the way to do it.

1279
01:20:06.540 --> 01:20:07.760
Put stuff out there for free.

1280
01:20:08.180 --> 01:20:12.420
Um, I mean, social media is, is what we kind of did a little bit in kingdom

1281
01:20:12.420 --> 01:20:15.780
messengers, but I think this is like a much more powerful tool, especially when

1282
01:20:15.780 --> 01:20:19.800
it scales, you build that trust, you put it out there, you do a live, you know,

1283
01:20:19.860 --> 01:20:23.280
like I said, live, live stream, something to get in front of people and then just

1284
01:20:23.280 --> 01:20:27.000
have something to bring them into, um, keep it super simple.

1285
01:20:27.000 --> 01:20:29.920
I think that is the people are just tired.

1286
01:20:29.940 --> 01:20:31.160
Like they're tired of everything.

1287
01:20:31.160 --> 01:20:31.820
They're overwhelmed.

1288
01:20:31.820 --> 01:20:33.600
They're overstimulated on social media.

1289
01:20:33.600 --> 01:20:35.340
So this more simple, we can make it.

1290
01:20:35.520 --> 01:20:37.040
It's like, this is Pedro.

1291
01:20:37.320 --> 01:20:40.100
Pedro has this thing, like he's having the Bible study and

1292
01:20:40.100 --> 01:20:41.080
he also sells this other thing.

1293
01:20:41.080 --> 01:20:42.340
Like it's, it's very simple.

1294
01:20:42.340 --> 01:20:45.660
It's not here's Pedro and his 17 offers, like, you know, on

1295
01:20:45.660 --> 01:20:47.860
a landing page or a link tree.

1296
01:20:48.180 --> 01:20:51.720
Um, so I think that's the simplicity I think is what's cutting through right

1297
01:20:51.720 --> 01:20:55.040
now, because, um, overwhelming people, people are already overwhelmed.

1298
01:20:55.040 --> 01:20:59.080
So those are some of the takeaways, but appreciate you being out here, Pedro.

1299
01:20:59.080 --> 01:20:59.820
Thanks so much.

1300
01:21:00.040 --> 01:21:03.200
And, um, yeah, we'll take it.

1301
01:21:03.680 --> 01:21:04.360
Thanks guys.

1302
01:21:04.640 --> 01:21:05.760
We'll see you on Thursday.

1303
01:21:05.760 --> 01:21:09.000
We'll do a work session and then back on Tuesday, Wednesday.

1304
01:21:09.000 --> 01:21:10.040
So see you guys.

1305
01:21:10.520 --> 01:21:10.840
Okay.

1306
01:21:11.640 --> 01:21:11.960
All right.