Hey guys, hi Jennifer, Holly's there, John how's it going, I see Marcella's on, awesome
guys, hey Marcella, awesome, everybody having a good week, thank you guys for being so flexible
on the time, we're here now, so it doesn't matter how we got here, any quick wins or
anything for the week, anyone want to just do a quick share, we're going to be here in
a second, I've been posting my 30 day dream big challenge and I doubled my Instagram following
in less than two weeks, that's amazing, that's been fun, the Marcella method is working for
you, I know, she was my inspiration, Marcella method TM, although not on Instagram, I did
find out that my who, I mean not on TikTok, my who is definitely on Instagram, Instagram,
not TikTok, so perfect, yeah, sweet, that's awesome, really cool, yeah, we found that
that's super normal, like we were talking to our marketing guys this morning and our,
we get like five video views on X or other place we post stuff, but I could get 1500
video views on YouTube if I just do that, but then Instagram gets like 80, so I don't
know, it's just kind of like, the best thing is just to kind of try it and see what sticks,
and I think like what happens is you start to do well on one platform and then they kind
of boost you, so you kind of do even better, and then if you don't do well on one platform
they kind of push you down, so it's like it's either kind of extreme, so there's ways to
hack it and stuff, but most of it's just being consistent, I think the 30 day thing is powerful
because it does, it, those platforms start to see you consistently posting, so that's
awesome, sweet, give me one second, awesome, get any other quick wins, jump in, we've been,
we've just kind of felt, we kind of fell off your advice, Bruce, from like a couple
months ago, and it was like, you know, just kind of more of a heart-based thing, and so
we actually kind of in all, in all peace, you know, because I can be a little bit like,
get out there, do a big huge thing quickly, kind of staying in the peace, we made our
first video where we just thought, okay, we just want to start kind of sharing our authentic
lives online, we just feel like that's kind of something that's going to help people,
so we made our first video, just like really, you know, bad quality and everything, but
we just went for it, so that was, that's a win, I'd say.
Awesome, that's really great, sweet, sweet, yeah, good stuff.
What is your plan to, like, what do you guys plan to do with that next?
So yeah, we just felt like there's, you know, a lot of stuff we've learned in the past,
and a lot of stuff we actually learn kind of on a weekly basis, daily basis, and I personally
really love sharing that, and also like online, and it's kind of also that we, kind of something
we've been saying maybe for a long time, but we feel like that we don't really know a whole
lot of people who are kind of like us, to us it doesn't feel like that, like on a big
scale, does not really like a lot of people like us who do like podcasts, I mean, maybe
you guys think differently about that, or you think, oh, I know someone who does, but
so anyway, we just thought we would kind of slowly start to share just what we're learning
with God, and what he's done in our lives, and, you know, what you kind of said, like,
see what comes out of that, like, maybe what are the reactions from your community, or
from the people following you, and that we can kind of see, okay, is there's maybe a
need somewhere, kind of get to know the, yeah, the grounds, sort of, if that makes sense.
Yeah, for sure. Yeah. And I think that's a good point, because even when you're getting started,
the getting the mechanics down is kind of the hard part, getting over that initial
fear of like publishing the first post, recording the first video, like
there's, it's like, there's not enough, there's already so much like, um, fear or just unknown
of like having to hit record and then trying to figure out what to say and all of that
to then, and then actually go through the process of publishing it.
It's kind of in some ways, a little bit of a gift that like only five people are ever
going to see this or two people are going to see, see this video because it's just like,
you're, it's just your first one you're getting out there.
Um, and, uh, it's not always that way.
Sometimes you post a few, few videos and it just does super well.
So you don't, you don't know.
Um, and, uh, but the, the practice there, like I always think like the Lord's always
really interested in building you, not just like your ministry or your business.
So he's really interested in like developing, like you to have the skills to record something,
go through the process, get a message out, like put it out on Instagram, put it out on
Facebook.
There's a bunch of skills and stuff.
And that's where like, you actually get the upgrade.
So maybe you're like, oh, well, you know, we're measuring stats and we're like, well,
we only have these many followers.
There's only this many views.
Like, it doesn't matter too much.
Like the exercise of what you're learning is, is the powerful thing.
Like if everything, if you wanted to restart a business or even if you have a business
and you want to then, uh, start it like essentially, uh, if everything crashed and burned, you
have to restart it.
Like everything, you know, it's like in, in your head, essentially it's like, what do
you, the skills you've learned?
And so Lord's always interesting partnering with you and upgrading that as well.
What's up, Pedro?
What's up, man?
Yo, can you guys see me?
Okay.
We can see you.
Yeah.
Pedro's on this like marathon that you're coming right off of a challenge.
So, uh, thanks for hopping on here, man.
Yeah.
It'd be fun.
Just nonstop.
Thanks for being flexible.
Thanks for being flexible at it.
Awesome.
You guys back an hour.
Sweet.
Um, so we got a Jennifer up, uh, who's got a business and we'll let her jump right into
it.
And then we got one or two other people queued up and we'll, we'll keep it moving, um, quick
with a lot of my Italian friend.
What's up?
Hello.
Hey, Jennifer.
Hi, Pedro.
What's up?
Yeah.
Just excited to be here and talk with you.
Um, so I've been going through, you know, launching my course and challenge the last,
you know, I guess since the beginning of the year, but this is, uh, Bruce was just talking
about this.
This is my, I don't know, third or fourth iteration of this, uh, launched a podcast.
With kingdom messengers back in 2021, did my first 12 week challenge in 2022, you know,
had a 12 week challenge, did again, you said 12 week challenge.
I did.
Yeah.
And it was amazing.
I had five to 10 women to kind of consistently stay on.
Um, and all of them had amazing, like breakthrough and just saw, you know, God show up in their
lives and businesses.
And I was all, I started an LLC after this, I'm certified as a Clifton life coach.
And I'm also a CFO.
Uh, and you know, I was ready to just like go all in, uh, and then, you know, God called
me back to working full time and I had to just lay everything down.
And so last year I just, I left my, um, corporate job and you know, God created a six month
runway for me to be able to do that.
And so this year, you know, I've been all in on launching this again, but not really
seeing the traction in terms of, you know, getting the people to buy the courses.
And I'm about to launch a challenge again this summer.
Um, and I just kind of wanted to clarify, I've gone through your ultimate offer workbook,
kind of got all the questions and answers for that.
Um, and just wanted to, you know, just really understand like how to maximize maybe through
the, you know, the hook and the problem solution or the marketing, because I feel like I'm
really dialed in on my who, um, I know you could probably challenge that, but I've done
this 30 day dream big challenge, um, since May 1st.
So I'm posting on every single day, a real plus a YouTube longer video.
And I've gotten doubled my Instagram following.
And what's really come to light is it's like my who has come to the surface with women,
you know, 35 to 55 who are wanting to launch their own coaching or consulting business,
you know, kingdom.
And so I'm excited to feel like I'm, I've clarified my who, in terms of the women that
I'm working and coaching with, but you know, how to kind of expand this out beyond kind
of the core following that I have now.
Okay.
So you want me to go over your offers?
Obviously you want me to kind of review your, I can show you my, you know, kind of, I don't
know if I can share screen before you do that.
So, so you, so the biggest problem you're having is like, you're saying like, you're
not getting enough traction.
You're not having enough people to take the offer.
So, okay.
So you're, so you're, you feel like you're having enough people see the offer, right?
Enough folks are seeing the offer, but not enough folks are taking the offer.
Is that what you're saying?
Like I'm growing my following in terms of my posts
and the things that I'm doing.
And I'm going to, like I'm speaking at women's events
and getting through relationship,
coaching clients, consulting clients, kind of one-on-one.
But then being able to expand this to a bigger reach
to be able to get more people into the free workshops
and the challenge.
So what's your marketing system?
Are you running a challenge?
Are you running a workshop?
Is it like a book a call funnel?
Like what's the marketing process
to get them to see the offer?
Yeah, so that's, Bruce,
can I share my screen if I can do that?
Sure thing, yeah, you should be able to.
So right now, oops, it's still disabled.
So right now it's through,
I was doing three, like once a month free workshop.
And then that launched into a four-week course.
And that four-week course-
How long is the workshop?
It was 90 minutes.
Okay, so a free 90-minute workshop
that sells into a, how much is the four-week thing?
So I charge 97,
but ultimately I'd like to charge it for 297.
Okay.
I don't know, maybe you're Bruce.
Are people buying that?
So I've had five people buy the course.
Not the course, I mean the four-week,
I mean the four,
are people, are you happy about how many folks
are buying the four-week thing?
Not yet.
Okay.
And then, so you do a free workshop.
I'm gonna get my iPad here dialed in.
You do a free workshop that sells them into a 97,
hopefully 297 four-week thing.
And then what's your goal after the four-week thing?
You have something else for them?
Yes, so this is where I'm wondering
how the 12-week challenge can fit in.
Ultimately, I wanna launch to like a 12
or six-month mastermind group
that's going to be for women entrepreneurs.
And so ultimately my sales funnel goes from a free event
to this four-week course to a launch your dream,
to a mastermind group.
So I'm gonna go ahead and click on that.
Now launch your dream business.
Okay, hold on a second.
It should be working now.
It'll be a little bit more clear.
I have it all documented for you.
I'm expecting a spreadsheet coming.
It will be an Excel spreadsheet, my CFO.
Because that's what it was last time.
Well, when she said CFO, I was like, oh, here we go.
It's gonna be.
Here comes Excel.
It's not even Google Sheets, it's an Excel document.
Interesting.
So right now we're starting with this 30-day challenge
where I've gotten 38 people to sign up
through email with my opt-in.
They're getting a free guide
and daily emails of the challenge.
So I'm growing my email base.
Then I'm gonna do a 90-minute free workshop, June 2nd.
And then that can lead to this on-demand,
it's already in Tribe, a four-week course.
And then from there,
there's this gonna be a six-month mastermind,
which is launching your dream business.
And then I'm wondering where this challenge fits in.
So again, this is the challenge I've already done.
I've already built out 120-page workbook
that I wanna publish.
This kind of expands this four-week course into a 12-week.
And do I continue launching
this kind of live challenge over the summer?
Or do I keep my sales funnel
kind of just going from a course to this mastermind group?
Okay, so let's, so let's, so,
all right, I, let me just take,
can I just take the wheel for a second?
Sure.
Okay.
Of, based on what you're showing me,
it looks like your end goal
is to get people into the six-month mastermind.
Is that true or not true?
Yes.
How much is that?
So what I felt like talking with Bruce before
was that it would go from like a 2.97 offer
to a 9.97 to a 4.97.
Okay.
Okay, so that's a five, that's a $5,000 program.
And it's the,
obviously the, I mean, there's like big dream,
dream big, big dreaming, dream business.
And that's kind of like the through line
that you're pulling on.
What are they actually gonna, what are they gonna,
what's the outcome?
What's the, what is the specific?
vehicle that you're showing them on how they're going to achieve this dream business, it's with
what vehicle? Like what's the primary vehicle to get them there? So besides most of my who
wanting to do this online, so it's kind of the online way of doing it, it's going to be a strategic
roadmap. So I start with them. But how online? Like what's the primary online vehicle that you're
kind of? So they're doing it. So they're doing it through social media. Obviously,
I want to talk with Bruce, you know, about using tribe social for my clients and for those who
because I feel like courses is a big piece of this as well. But a lot of them right now are doing
coaching or therapy clients. And so they're releasing content through the social media
platforms, but then also having online events and having their own challenges. So basically,
what I'm doing, I'm helping model for them. But what they're lacking is the business mindset of
knowing how to run a business, how to get the clarity around, you know, how do I take this
dream and actually, you know, launch it. And so that's what I've been able to successfully help
women do is really be able to dial down the steps, they need to be able to, you know, create a 90
day launch plan for them. Okay, so my initial thoughts are, I think you have too many steps.
Okay. Okay. You definitely don't need to go through all you don't need to go through all
this pain to produce a $5,000 client. So, so I would. The first question I would ask is,
what is the least? What is the least amount of marketing I would have to do
to produce a $5,000 client? Okay, right. Whereas what kind of your current approach
almost seems like you're asking the question, what's the most amount of marketing and work I'd
have to do to produce a $5,000 client, right? So this is where just being an overachiever and a
hard worker is like hurting you. Like this is a painful amount of work and time just to get to a
$5,000 client. And even the, and even your ideal clients are like, dude, like, can we just start
this thing already? Like, can we just like, I don't want to go through another $10 thing for a
$30 thing. So, I think you've got a lot of way too much stuff in the middle. The fact is for a
$5,000 offer, you've got basically, I think you have basically a couple of options. One,
you create a kick-ass VSL webinar or that workshop. Take that workshop that you have
and you just go right to book a call. You just, you promote, you take all this free organic stuff
you're doing. You push all that traffic. Hey, I got this free training for you. It all goes there.
All roads lead to that workshop. You said it's 90 minutes, right? Is it good?
So the last one I did was Awaken Your Purpose. I think it was pretty good. I think I'm going to
change it more to a She Dreams Big, but I'm wondering if what you're saying, I'd be better
off using this content that I feel like it's very good and dialed in, like I have an entire
workbook for it and making this the free, you know, figure out a way to make this the free opt
in here. Yeah, I would say you're on the right track. I would say if you take something that
you were selling for $97 to $300 and you'd stop hiding that behind a paywall, move that into the
free category, give them a crap ton of value, actually help them at least achieve something
on that workshop where they actually got something done, right? Not just a bunch of notes and a bunch
of homework, but actually like you've got to solve on that free workshop, Jen, you have to solve at
least one problem for them for them to believe that you can solve more problems for them.
Yeah, that's a good point. Yeah. And then I would just go to book a call. Hey, we've got ways to
help you. All of you are in different places. All of you might need different things. I don't want
to sit here and just, you know, you know, just kind of just pitch something to you without even
knowing, because all of you might be a little bit different. But if you would like my help
launching your dream coaching business for free.
or whatever you wanna call this thing,
book a link, just have a call.
And you just talk to them, help them,
give them a roadmap call, just make it clear.
Hey, if you wanna help putting together your plan
for what's next, jump on a one-on-one call.
It's a free one-on-one coaching call.
And I'll also be telling you how you can work with me
further if you want to do that as well.
So that way we're not hiding a sales call
behind strategy call, that's not kingdom,
but it's also a real strategy call.
But you also tell them it's also gonna be a sales call
because I'm gonna tell you how I can support you
if you want support.
And then you just get rid of everything else.
You don't need a challenge.
You don't need a, you don't need the challenge.
You don't need that course in the middle.
So you can go, but you probably should do, bro.
Sorry, I call women bro all the time.
I call my mom dude, she's used to it now.
I call my daughter buddy, so you're fine.
What I would do is I'd probably,
I would probably test this.
I would test doing that workshop for free.
And then I would split test doing it for like seven bucks.
And just seeing, because taking someone from free to 5K,
it's kind of an interesting kind of jump these days.
But if they've been consuming your content
and following you for a little bit, it's very doable.
But if they're kind of cold, I mean,
if you're running ads, paid traffic, cold traffic
to that webinar that was free,
you should test it.
That might not, it wouldn't shock me
if that didn't convert super well, but even $7.
If they're a buyer, they're giving you seven bucks,
and I would probably split test it as a free one
and as a paid one.
Do the first one free, and then you're like,
hey, I'm gonna charge for this in the future,
but I just revamped, made a whole new workshop.
I wonder if you guys are free this one time,
and then I'll probably be paid in the future.
That's what I would do.
Now, as far as,
okay, as far as your who, why, what problem solution,
just real talk, you're in a massive red ocean.
Massive, massive, massive red ocean.
There's really not much, if anything,
that's actually really niched down
about how you're going after that.
There's a ton of women trying to figure out online,
so having women is not a niche anymore.
That's just, that's the market.
I mean, if you've seen my stuff,
90% of my audience is female, right?
So I don't even consider men in the market anymore.
Sorry, Jeff and Zane.
Like, I don't.
If men show up to my things, I'm like, oh, there's a dude.
How'd he get here?
So the market is women, as far as I'm concerned,
because so many women need to figure stuff out now
financially because of whatever reason, right?
Mm-hmm.
I think just real talk, again,
I'm not trying to be a Debbie Downer, but just real talk.
I think like the whole dream business, dream thing
is like really kind of cliche
and doesn't really,
doesn't tell me really anything.
Doesn't make me want to lean in and listen more.
So I just, again, now if you're like, no, Pedro,
it's dream because I have this vision with the Lord
and he showed me this.
And then an angel came out of heaven,
gave me this thing and said, dream.
Like, it's all good.
You can totally do what you want.
I'm just saying like as a marketer,
I think cliche kind of things are just start,
they're like, this don't work anymore.
Like the market is far more mature
than it used to be five, even two, three, four years ago.
And I just think what I'm seeing even with my own offers,
people are really just like,
people are like, I'm not giving anyone any money
if they can't make it very clear what they will do for me.
So let me ask.
So basically, the reason where this came out is from just dealing with severe burnout from
working 80 to 100 hours a week as an executive. And the women that I've come in contact with
are wanting to burn like these are C-suite high level women who are wanting to, you know, be a
mom, be a wife and not feel like pursuing their dream is going to kill them. Right? Like, how do
I launch something, but also find joy in the process and not be burnt out. And so where this
came about a few years ago was going on a girl's trip with friends. And it was a series of
unfortunate events where like everything that could have gone wrong went wrong. And then what
happened is God after that explained like, this is what pursuing your dream is like, it's like
going on a girl's trip with your friends, you're gonna have the flat tire, you're gonna get locked
out of your Airbnb, but it's the point of being together. And so what I'm wanting to create and
get messaging across is that in community, we can pursue our dreams, and it's not going to be
perfect. But we have to change our mindset to be able to choose adventure over the high achieving
corporate way of doing your dreams. Now granted, totally can change the like, taglines and how to
make it about but that's where this came from. Just having tried to do things. Yeah, burnt out
to say that's good to have to be a different way to do this. That's fun and adventurous with God.
Love it. Okay. Can I ask you a question? Sure. How would I have ever known that from this worksheet?
Good. That's a good idea. In my video introduction,
like it doesn't even like who a high, okay, you say high achieving, I'm gonna give you that
high achieving. But guess who thinks they're high achieving? Everyone thinks they're high achieving,
even people that ain't done nothing. Like, so like, so like, like a stay home mom fresh out
of high school wants a dream business. And God bless her. I don't take nothing away from the
stay home mom, fresh out of high school, living in Wichita, Kansas. God bless her.
And then there's a 55 year old elite badass corporate woman who also wants a dream business.
And these two women have a vagina and uterus in common and nothing else.
There's, these are not even, I mean, biologically, they're the same, but nothing else. Can we agree?
Okay. And so like, to me, then if that's your story, then stick with it.
And then you go all in. I can tell you now, you know, who's definitely doesn't want to go through
who's definitely doesn't want to go through four hoops. That woman, right. For you to be a woman
and crush it in corporate America, you have zero tolerance. You're, you're not, you're not like
sitting around for patty cake talking like that's a get action, get stuff done kind of woman. So like,
I think you got the wrong marketing system. Yeah. And the messaging is my other. So my other
business, cause I have more than one companies is I have a 501 C three that's called exceed
three 20. And I started last year, a women's Alliance called exceed women Alliance.
Okay. And so I was questioning whether I wanted to rebrand this exceed women,
because it's kind of going with that, you know, like Ephesians three 20, but like with God,
we can abundantly more. Let me ask you a question. What are you, what, what does that,
why do you have a nonprofit? What does it do? So that was my way of not wanting to do everything
for free for people. So instead of doing the coaching and ministering to women and then not
charging them, having a 501 C three to be able to do certain things like I speak or do women's events
and kind of run some of it through the 501 C three. And then this is more on the business
side to be able to, you know, be able to charge and do things. What do you mean run some of it?
What do you mean? You mean like you charge for those events and they pay your nonprofit or you
just like, so, so I have partnerships with like other people who are more on the ministry side
versus business side. So like there, and then we can put donations into the 501 C three to help
like sex trafficking and different things. Got it. Got it. Okay. Okay. But I think the point that
you made is if I'm targeting, you know, more executive or high achieving corporate women,
then the branding and the marketing needs to be for them versus.
you know, for this, which is more, you know,
kind of the laid back, you know, vacation vibe.
Yeah, you just need, yeah, exactly.
Like, okay, again, I just,
this is just such a great example, right?
And like, you're smart, right, Jennifer?
Like, you're smart, you're a CFO.
Like, you're not, you didn't just like,
oh, I mean, I, like, you're smart.
Okay.
And I want you guys to see, like, how some,
like, how, this is not trivial.
This is not trivial, because even smart,
I'm smart and I do dumb things every day sometimes.
Like, we look at, like, even the branding,
this photo of this girl,
this lady who's leaned back in her chair.
That is not a corporate executive.
You don't, you can't dress like that in corporate America
and be in the C-suite.
Right, this other chick looks like
she's literally picking up shells on the beach
with her hat blowing in the wind.
So, like, the point I'm making,
and I do, sometimes I do this stuff too,
and it's like, it's just like,
you can be, like, you can be super smart
and then somehow, like, lose the forest for the trees,
and then we're like, well, wait a minute,
like, this actually makes no sense.
Like, I would never attract
who I'm actually wanting to attract with this image.
But, like, I'm just wanting to be, like,
this is why it's helpful.
You can't see the, you can't read the label
when you're in the jar.
That's the value of coaching programs.
And, dude, I find, like,
I do this stuff all the time too.
So, I, like, I literally caught myself,
I caught, a big thing I'm doing right now,
I realized, I'm like, like,
that, like, there was such a mismatch between,
so, part of the, part of, okay,
so, like, I'm just gonna, like,
I think I talked to Bruce about this when I won.
One of the biggest deals right now,
so, okay, let's just have some real, real talk.
The market right now is brutally unforgiving.
If you are making any mistakes with your messaging,
with your product market fit,
you're cooked, it's game over.
And I don't, and even if you're famous or well-known,
like, it's like the market, the wallets are tight,
people are afraid,
people have spent a lot of money in a lot of places,
and probably still aren't where they were hoping to be,
for just brutally being honest.
And so, now it's like,
everything kind of really does have to be
really super dialed.
So, I would say, before the messaging, Jennifer,
I would really encourage you, like, product market fit,
which means, with your actual offer itself,
do you have an offer
that really is the right fit
for that high-achieving corporate woman
who, I would think, wants out of corporate America?
Right.
Okay.
So, how do you feel, like, the actual offer itself?
Like, you may be like, hey,
my marketing's not on point, but, dude,
once they get into my program, it's freaking amazing,
and we deliver, and we get results.
So, I would wanna encourage you to make sure,
like, I just had to re,
I had to, I just had to re,
completely re-imagine one of my programs.
And when I say re-imagine, I'm being kind to myself.
It was a, basically, damn near reconstruct
of something I've been selling for 18 months,
Mm-hmm.
and just kinda realized,
like, dude, this is not the right customer journey
for this avatar.
So, what I wanna encourage you,
these women, albeit they're women,
and you're a woman, and fellow women,
you got the woman code,
don't expect a lot of grace.
Like, they're gonna wanna get results pretty quick,
and if it's all kumbaya and rainbows,
and pixie dust, they're gonna be gone, right?
So, I'd make sure it's real,
and that's why I asked about the vehicle,
because
it's so much simpler when you're like,
here's the vehicle,
here's how we're gonna help you get out,
here's the playbook, here's the map,
we're gonna create a course,
you're gonna run a challenge,
you're gonna do that,
or we're gonna get you, we're gonna launch a podcast,
and we're gonna do that,
and then the, like, they're, like,
and I know with the challenge that I have, too,
is, like, well, there's, like, multiple options.
Like, we could do this,
you can do an application funnel,
we could do a challenge funnel,
you could do a workshop, like,
there's so many tools in the marketing tool bed, right?
And then you add in social media, there's kind of like, well, there's all kinds of ways
to do this.
But that just doesn't work.
Like my life, the simplest my life has been in the last seven, eight years, in this whole
run, is when I'm the challenge guy.
So all the work I do at Challenge Secrets, Crush It With Challenges, Crush It You, it
was like, I'm the challenge guy, here to launch a challenge, the challenge of the vehicle,
all roads to launching a challenge.
And so it's like, it's just like the challenge, like the vehicle, like the focus.
So like, what I haven't heard you say either is like, I'm not sure you have the one, you
mentioned challenges, but I don't know if it's like, okay, the whole goal of this mastermind
is to get them to use a challenge to sell their blank.
Now, if it is that, then I would be super like, boom, like, I'd be very specific, okay?
Because if people don't see that you have a clear vehicle, now, it's just too broad,
and you're going to be all over the place, you're going to feel like, oh, man, I gotta.
And so that's been my struggle, too, with Hunter X, Kingdom Entrepreneurship, because
it's, I haven't made that all about challenges, I haven't tried to, I didn't want to squeeze
everyone into the challenge, because that program is more broad.
It's about prospering as a kingdom entrepreneur.
What if you own a pizza shop?
What if you're like, what if a challenge doesn't really apply that well?
I didn't want to be shoehorning in challenges when that program has a broader scope.
But for you, maybe, and maybe it's not a challenge, maybe you dial in this workshop of your webinar,
and you're like, and you're like, and you create a webinar system that goes social media,
feeds a webinar, book a call, and they close, because I can tell you right now, those women
are probably savages, I mean that in a good way, and they get them on the phone with someone,
they're going to close them.
So maybe it's not a challenge at all, but you need to have a one map.
They're going to want to see, what are we doing, right?
So I think I would really dial in.
Then I would just get the messaging really much more direct and clear.
It's for a corporate executive woman that wants off the bus.
So going back to like the promised land of some of the worksheets you had, so the pictures
I had picked were kind of part of the, this is what it's going to feel like trading the
suit for, you know, being at the beach, because you could work at your Airbnb.
But don't do that, because at the moment, there's still that corporatey vibe, right?
Yeah.
Okay.
Yeah, because, yeah, now if you showed me like the transformation, right, like from
this to this, right, then, you know, but yeah, yep, you know, to me it's like ditch the heels.
It's the ditch the heels challenge, right?
It's the, it's the, you know, get off the bus, let me off the train challenge.
It's the corporate burnout thing.
Like I would just be super, very direct about that.
And now Bruce is kind of right, Bruce, for some reason is really wanting you to charge
$25,000.
Well, we, just to bring it up, like we, we talked about this last time, because the more
you described your who of who you wanted to reach, like you wanted them to help them launch
their entire business essentially, and then coach them and do this pretty high, high level.
So I was like, it may be better to get like a handful of clients at a much higher space
because you were the things you were telling me on our last call.
And I think where we landed was also kind of, you know, VSL or something to just book
a call.
I basically just get them on the phone because it's kind of like different avatars to different.
So you want to use exactly what Paige was saying, like the, the having like too many
steps could confuse them.
And then any confused buyers, confused eyes not going to buy.
So if you can have, have that, as well as that may be one, I think also we, when we
talked last, we were trying to think like if it was 25k, like what, what would you do
for them?
Like kind of stretch a little bit of like, Oh, we'd go, because then you add this trip
and idea, like this, this trip that everybody would go on, you do this whole thing, you
know, meetups, whatever.
So it could be a pretty, yeah, anyway, that's, that's, I do, I do think that's a great, as
I think that's a good exercise that Bruce brought up, like, because especially, especially
if you're kind of like having a hard time seeing like, Oh my God, like, how could I
ever charge that much?
It's a good exercise to be like, Hey, just go, go crazy.
Like, like, what would you, what would you put in there to like, feel good that you created
that kind of value?
And they can always sell for 10,000.
And now in your money.
And you're like, oh my God, this is like insane value.
Just be careful not to make like a kitchen sink off
from your throwing in all this stuff.
Like we're really at a time in the market
where this kind of woman will pay a premium to go faster
and, you know, may not be that excited
about going to some resort with a bunch of strangers, right?
Like that may not be like, they're like, yeah,
like that doesn't sound like,
I don't want to go make new friends.
I don't want to go on some retreat.
Just, I want to quit my corporate job.
Like they're probably introverts anyways, right?
Like I noticed this too.
A lot of times we like, we force introverts
to go on these trips and then they don't buy your offer.
Cause they're like, they're like having anxiety
about going on a trip.
And now we're spending all this damn money
to put on trips that, and now they're not buying
because of the freaking trip that we're killing ourselves
to give them is why they're not buying.
So just be mindful of that.
I have an offer and I think the trip is hurting me
because these people don't, like they're introverts.
They're literally introverts.
Like they just, they, and they're busy.
And they're like, oh, I can't afford to take three days
away from whatever.
And now they're not buying the offer for this thing
that is probably not even essential
to what you're trying to do.
But we're just trying to stack value.
So, all right.
All right, Jennifer, I think I gave you a lot.
Make some tweaks and I'll see you next time.
I believe there's a big need for what you're doing.
There is for sure a big need for what you're doing.
I would encourage you to own it.
Go all in and just, yep.
Yep. All right.
You're so welcome.
Awesome.
Sweet.
Xavier, I think if you're up here
and let me see where you get you on the screen here.
You had a question, I think.
I did.
I forgot what the question was
and I'm sitting here thinking, okay.
My only problem right now is I don't know
what question to ask.
And I think right now really what I'm focused on
is really just trying to figure out Facebook's new system.
And I realized as you were talking to Jennifer
that even though I'm niched down a bit more,
I need to niche down some more so that I can get the proper,
really get the proper message to the right people.
What do you mean Facebook's new system?
What does that mean?
Well, in terms of since the last time I looked
at Facebook running ads and how they're handling things,
I could define my audience and kind of go through.
And I was telling Bruce last week, I can't do that anymore.
They just won't give you any information.
Well, yeah.
When's the last time you ran ads?
Oh gosh.
That would have been six, seven years ago.
Yeah, bro.
This has been changed for a while.
Yeah, exactly.
And I know that.
Believe me.
I know that.
It's not a surprise.
I've been dealing with this for years.
Yeah.
I figure everything changes every four months anyway.
So that's fine.
You know, dramatically changes.
No, bro.
That's a big change because-
Yeah.
You know, it's huge.
And so I'm just learning how to really do that.
My particular audience is really just,
it's really former Christians,
Christians who've been wounded at church,
who have kind of walked away from the whole system.
And I'm trying to get their heads out of religion
and get their hearts into relationship with God.
Okay.
There's none of those people.
Say that again.
There's none of those people walking around.
Yeah.
Okay, listen.
All right, let me help you and help everyone else.
Okay.
I taught this earlier in my other program
because it's just really obvious on my mind.
Don't take this the wrong way.
Yeah.
And this doesn't,
and this doesn't,
this doesn't contradict what I just told Jennifer.
But I think as important as micro-nitching still is,
it's so much more important to be dialed more in on the what.
Right, right.
It's so much more important,
like that you're dialed in on what problem,
what pain you're solving,
what people get, like problem, solution, direct.
Because the fact is,
on some level, if your problem
If you identify the problem very clearly, it's well articulated,
and you make it clear they have a solution, you almost don't need a micro-niche
other than just to kind of maybe help you optimize your marketing budget.
Because people will go, oh that's me.
Right? So obviously like, I mean, so for Jennifer's audience, okay, where is Jennifer's audience?
From a social media perspective, where do we think Jennifer's audience spends the most
amount of time and attention? What platforms? Is it TikTok? Is Jennifer's avatar watching
booty-shaking kids dance videos on TikTok? Not even. I doubt it.
No, some are because TikTok is obviously like moving up the ladder age-wise.
Where is Jennifer's avatar spending the most amount of time on social media and attention?
What do you think, Jennifer? Instagram, they're on Pinterest, interestingly enough,
and they're on LinkedIn, and then YouTube probably after that. Yeah, LinkedIn has to be LinkedIn.
I would say Instagram, number one, probably. LinkedIn, for sure.
And now I guess probably YouTube third. And Pinterest is, I don't even know,
that's for girls, so I don't know what Pinterest is about, just to be honest.
If there was ever an app for like one gender, like Pinterest is like definitely for girls.
But her clients are girls, so that's a yes.
So don't, here I'm not saying micronage doesn't matter, but I'm saying in the current market,
man, you got to shout the problem you're solving. That has to be the last thing they hear.
Bruce, did you just out yourself, Bruce? Who said anything about Pinterest for girls?
All my research on design, watch, UI stuff, it's just very visual.
It's a great image search algorithm.
Am I missing something?
Why would I be on Pinterest? What am I going to look up?
You don't have to, but it's another research place to check out.
I mean, I have a lot of female clients. What do I personally?
I mean, your content doesn't die in 24 hours, like it does on interest.
It's like YouTube where when you show up, that I definitely know.
But any hobby that's visual, like if you're like collecting watches, like you can pick,
you can take a photo of a watch and it will like search every single, like,
it's just very visual search algorithm is amazing.
So you can like see a style I like, and then you can start pinning stuff
and then it starts to suggest things.
For example.
Interesting.
So I spend even more money on more watches that I don't need.
Exactly.
Awesome. That's the last thing I need.
Okay. All right.
All right. I'm not sold on Pinterest, but that's okay.
I definitely, I don't want a mood board, Jeff.
I don't know what a mood board is. I don't want a mood board.
I'm in the same mood. I'm always fired up, like spicy, fired up.
That's my mood 24 seven, right?
Okay. So guys, like real talk, the problem, the problem, the problem,
the problem, the problem, the problem, the problem.
Don't worry about 35.
Oh, I want women 35 to 55 who have been in corporate America for over 10 years,
who are C-suite and that like, I'm telling you, that's not as important anymore as this,
the problem, right?
Exit corporate America in six months or less, right?
Without their income going down.
Or, you know, like without, you know what I mean?
Like without you having to waste a bunch of time and a bunch of places going and
spend six months researching and blowing money with a bunch of BS coaches and programs.
Like it's the most direct path out of corporate America,
six months or less without this, you know, this really just direct, direct, direct, direct,
very direct, very honest, very blunt, very truth.
Here's why this won't work, here's why this won't work, you might be thinking you're gonna
try that, here's what's wrong with that, here's what's wrong with this, here's what's wrong
with that, you've probably had this, thought that, thought that.
Like basically I've done all the homework, I've done all the research, I've done this
all for you already.
I have a legit map that will collapse time for you, save you time and money.
And then be able to prove it.
Like trust is gone.
Even though Jennifer, Jennifer's face is way more trustworthy as a woman and her appearance
and her setting, there's, women are more likely to trust Jennifer than me.
But I'm telling you, trust is at an all time low right now.
So even though Jennifer has an advantage in the trust category as a female, maybe a fellow
believer, she's got a, she has an atmosphere that's very trust, inviting trust, I wouldn't
bank on that.
I would show the proof, the proof, the proof, the proof, the proof, the proof, right?
Like guys, trust is gone.
There's so many scammers and like BSers and people that can't deliver.
Like I don't, I don't ask anyone to trust anything anymore.
I like, I'm telling you, I've told my team, I've basically told my team, I will fire you
if I see you send an email, run an ad, create a funnel that does not have proof at the center
of it.
Like I'm, cause I'm so tired, I've told my team, like you're, we're wasting our breath
if we don't have proof.
You're wasting your breath, dude, why would they believe you?
Everyone's lying.
So the, how do they know you're not a liar?
Here's the proof.
And then to have proof like I do and not use it, that's just stupid.
So I told my marketing team, like I will fire one of you to make the point.
Like I don't care.
Like I will, like someone is going to lose their job.
So the rest of you guys wake up.
Like I don't, don't like, do not send anything out.
I'm even talking about like reminder replay emails.
Oh, the call was amazing.
How do we know?
Show me, cut a clip out, put a clip in there.
Love that thing with testimony, uh, comments.
Don't just say it was fire.
So proof every way, everywhere.
I'm telling you guys, like people are, people's patience and trust is gone.
So you better, you better have, you better solve a problem they're willing to pay for
and you better prove you can do it.
And if you do that, then maybe you have a shot of having a business in 2025.
But if you definitely don't do those things, you're on your way out.
And this goes for me too.
I've had a level of everything I'm doing.
Everything I'm doing, how to get tighter, punchier, crisper, more dialed, everything.
So this is not me just telling you, hey, go do this for you.
I already took this pill.
I already took this medicine and it was brutal.
I mean, I had a pity party.
I shouldn't have to work this hard.
I've been doing this for seven years.
I have a name.
I got this, man, I don't care about that.
I worked seven hours on Easter Sunday.
And I didn't want to, on a Disney cruise.
Because basically, God made it very clear to me that art,
like, not God made it clear to me, life made it clear to me
that my current marketing system was broke.
It's broke.
Like, what I was doing, the flows, how it was this to this to that, right?
Like, Jen, you had that mapped out.
It was broke.
It's been broke probably for two years.
Then, so then, like, it's Good Friday, I'm depressed, I'm sad.
I don't have a mark, my marketing system.
I'm a marketing expert, by the way.
My own marketing system is broken.
It's not, it doesn't work anymore in the current climate.
So now I'm having a pity party on Good Friday, pity party.
I'm depressed Friday, I'm depressed Saturday.
I wake up Easter Sunday on a Disney cruise.
It's Easter, and I'm like, Lord, I really don't want to be depressed.
Lord, I really don't want to be depressed on a Disney cruise on Easter Sunday.
But my marketing system is broke.
Can you help me? He's like, yeah, sit down and boom downloads for three hours
And I worked for seven hours in a coffee shop on Easter Sunday on a Disney cruise and I was so happy to do it
Because now I have something I can go use and we've implemented it it's already working it's already paying dividends
And let me tell you the only reason I got that download
Because I was willing to be like this thing is dead this don't work
And then when I was well not and I was willing to like let that thing be dead God's like cool
Here's the next thing but I couldn't get this to you because you're trying to hold on and resurrect the old thing
100% Jen
But that's easier said than done when you are connected to the old thing
Real talk. I'm not even running challenges anymore. I
Can
Whenever I want I can run a challenge
But in my in my in my paid marketing strategy, there is no longer a challenge
I'm going from free stuff
To a three-day workshop a three-day paid workshop right to a 10k offer
So the challenge guy
Who've used challenges exclusively as
part of the core marketing method
For the last seven years this brought over 60 million dollars in revenue
I don't even have a challenge in my system right now. I don't even need one
And my team like it we're all relieved because we've been doing we've done a hundred and ten thousand
We've been doing we've done a hundred and ten of these things and if you've run a challenge, you know, this is not like oh
I just run a challenge. No problem. No, you know, they're freaking exhausting
Then I've done over a hundred of these things
Not to mention live events workshop. Okay, so enough about me. It's really not about me
It's about you, but I'm just being willing to tell you the truth
About my own journey to help you guys see okay that right now the market is unforgiving
So as a mentor to you I can't come in here and just be like
just
Just oh, it's amazing. That's awesome. Great job for taking action. Like at least you're trying like that's not gonna help you
like
like the market is like requiring people to be at their a-game to stand out from all the
The noise. All right
So that's the question Xavier didn't ask buddy, but I know what he meant to say. Yeah
That's still addresses. What what I'm really talking about because it comes down. You're right
it comes down to the message and when I met zero in I was really talking about the message even more than the people because
You know you what we what you've helped me focus on is what is the problem that my book?
That my message that my coaching will solve and that's what I need to know
and I will tell you my friend because I know a little bit about I
Think I know a little bit about what you're talking about doing I
Would try to find another way in
Possibly
Awesome off the top of your head what throw something at me? What else are you good at?
I'm a computer geek. I'm an AI geek now. I've become that in the last year
Okay, what I would
Okay
If I had a heart to help people who have shipwrecked their faith
And come in church hurt and all that stuff
The last thing I'd probably do is try to launch a business around that
That's the last thing I would do
What I would probably do yeah one or two options
What I would probably do is I would do I would start doing
I would start creating content. I would start a YouTube channel. I would start maybe hosting some
free
events
Bob, you know Bible, but it can't call the Bible study because the people met like I'm not but like I
Would just possibly use that to gather a bunch of people
And I would do that
I would do that
I would just possibly use that to gather a bunch of people
Help a bunch of people and then like oh, by the way
If you want to learn how to use AI to launch a business, I'm doing a free class tomorrow
and then and now you don't even have to run ads to your AI whatever because you
were able to run cheaper traffic with this thing out front but you're not
trying to make money with that that's just something you do to help people you
create likability you create trust and then oh by the way this one this is what
I is my day job yeah well and and just so that you know unlike most I think the
rest of us I do have a job day job that I love okay I actually help defense
contractors come into compliance with the new rules and regulations been doing
that for some time all of this for me is what I'm doing on the side you have a
day job that you love helping defense contractors with compliance so so I will
I have to admit I don't love it every day bro can we be honest how many days
out of five do you love it I know his age you love it the two days of the
month payday bro those those are the days that are my best days yeah but no
but I like what I do and the Lord actually put me in and working with with
with people that I do like to work with oh that's my primary focus this is my
message that I'm that I'm getting out and what you just described is exactly
okay the way that I've just kind of been handling things on the side good but I'm
trying to get it just so that I can build a community just like you're
saying yeah yeah so I think this for the rest of my life yeah yeah so I think
that was a key for you bro because the last thing you want to do is be asking
money from people who just got banged out of religion that all they did was
ask them for money all the time mm-hmm right so you just got to separate that
that but and so that's my best advice for you no that's good advice and that
resonates and and actually it resonates in ways you don't even know yet but thank
you for that you're welcome my man all right Bruce awesome guys that's great
thank you biggest takeaways before I wrap up everybody has to tell me what
you learned on this call let's do it Paulie jab even I'm just gonna tell you
for me it was you know dialing in on the what and identifying the problem you're
going to solve for them and the time frame you're going to do it in that is
that is is key okay yeah but I know that that was my big thing too awesome
great Cindy thank you
Paulie oh hi I was just writing I think like what you said that how you just
kind of deconstructed everything I think that's what I got out of it just kind of
like let everything kind of go and just ask for a download and just get a new
system and structure yeah let it go if it's not working if what you have is
cranking do not let it go but if you're like this is not working like what I
Eric or if it used to work and no longer doesn't long work then yes give yourself
the space to let it go I think it used to work and now it's
working but I'm not I'm spending a lot of time and not making hardly any money
off of it so it's not worth it right so I used to work and I was not working
yeah that's that's that's what happened me and that Holly is the hardest thing
to let go you know I because it used to work mm-hmm and my thing used to work
really well oh and let's go deeper my thing works so well like it changed my
life forever it's changed the industry like I like it like I have a bunch of
fancy friends now like we're talking about like everything good in my life in
the last seven years came from this thing so of course I held on too long
yeah it's only natural like I'd have to be like and two years ago the Lord began
talking to me I just didn't know what he was saying then was tied to this the
Lord literally said something to me said go back but go back go back I got
started with challenges so go back to what well it turns out he meant go back
to leading Bible studies which I did in my house when nobody knew I was and I
was broken busted
I was still teaching the Kingdom of God.
So my primary marketing system right now
is a free Bible study called The Gathering,
which I was doing in my house 14 years ago
when I was broke, busted, had no fancy friends.
I was in the middle of losing everything.
Had I done that two years ago,
I would have never had to go through this
fighting so hard to maintain.
I mean, by the grace of God
and by a lot of hard-ass work,
we're still an eight-figure business even last year.
But like, dude, I damn near killed myself
to do eight figures.
Whereas before, I was doing it with ease and with grace
and having a blast.
The last two years, it's been misery
and fighting and clawing and try this and try that.
So I missed it.
But like, he didn't make it super clear either, right?
He just, I mean, go back.
I'm like, go back.
I'm like, Nicodemus, go back.
How far am I going back?
It's in my mother's womb.
Like, how far is the go back?
Now, that's my fault.
I should have leaned in more on that word.
I thought he all, you know?
So I'm also not a spiritual baby.
I'm a leader in this thing.
So like, he doesn't have to always
spill it all out for me, you know?
Like, anyhow, but just saying.
Yes, Holly.
It makes sense though,
because you said that people don't really trust anyone
these days.
So it makes sense because people wanna know you.
They wanna work with someone that they know,
that they know that they can trust, that they...
So I'm finding the same thing
where I'm not really getting anything
from Instagram, YouTube.
I'm not getting, I'm getting followers,
but nobody doing anything with me.
It's more people that I know
and people that refer their friends.
I mean, that's where I'm getting business.
Well, I would, and then also Jen said that too.
So let me tell you this then.
Like, don't stop doing content
because, well, don't stop doing good content,
like really good content.
The problem with, you gotta,
the problem with being able to create really good content
is sometimes you gotta like post a lot of crappy content
to get good.
But like, but that's its own thing.
And I'm, that's not my game,
but it's become my game because I have to.
Like, I just, like, this is like,
this is where people build trust.
They build trust on Instagram and YouTube today.
Now I'm trying to hijack that system once again
through my live Zoom calls
because I just, I don't wanna wait forever
for these fricking algorithms to show me,
get me more followers.
And I'm just too impatient,
but I am creating more content for that thing.
But if you're getting your best,
if you're getting clients from referrals
and people you know,
then start thinking about
how do I create some kick-ass referral systems
where referrals are not just every once in a while,
like thinking about,
and the best person I've ever seen in my life
that knows, that has stuff on this,
and you can probably get it for free,
is Jay Abraham.
Jay Abraham is hella old.
Like, he's, I mean, that dude's been,
he's just, he's old.
That guy's,
he's been in the marketing space for a long time.
So just look up some YouTube videos
like Jay Abraham referral systems.
He's got a, he has a couple of books.
Yeah, that's great.
I'll definitely check that out.
That dude is, he's the best.
I've never, because,
and all he does is apply kingdom thinking.
He, all he does, his wisdom is he applies stewardship.
So like, he doesn't waste nothing.
So he helps business companies, big companies,
like he got rich helping big companies,
like just kind of do somewhat obvious things,
but you don't think about, right?
But yeah, that's for you too, Jen.
Great referral systems.
Listen, let's have some real ass conversation right now.
If you had a ton of referrals
to make all the money you wanted to make,
you'd be free from all this social media bullshit.
You don't even need to make content.
You don't even need to run ads.
This is all shit that we do,
because we have no choice.
Right?
So we're burning time and money
because we don't have enough referrals.
Oh, I have a word of,
oh, I just have a word of mouth business.
Dude, how do I get a word-of-mouth business that can do eight figures?
I mean, I probably can.
We don't, we suck at referrals.
We don't even ask for referrals.
Oh, don't have a referral.
Just, oh, you don't want to live off referrals.
You don't have to live off referrals.
If you create a system that creates systematic referrals.
Okay.
Jeff, is that your name, bro?
How do I say your name?
Yeah.
Right.
Awesome.
Dutch.
Awesome, bro.
Hey, you guys have a good fighter right now.
I think, um, this JDR guy, this guy that beat, um, you, you follow UFC.
Do you follow fighting?
Not so much.
That's okay.
Nevermind.
Uh, biggest takeaway.
Yeah.
Well, I, I like what you said about, um, you know, to see if you're like, just
doing like a Bible study and like just doing these three things.
And I feel like that's kind of where it is for me to like the content
making and that, that trust building.
So I thought that was, that was cool.
Yeah.
Find a way if it's, if you, if, if your Instagram is serving you or YouTube, but
try it, but sometimes that stuff is slow.
So find a way, how can you maybe speed that up?
So for me, it's with paid ads, I'm promoting people into more free things.
Well, Pedro, you were doing free challenges.
So isn't that free?
Yeah.
But listen, let's have some real talk.
If the people don't know me, they're like, I'm not going to give this
guy five days of my freaking life.
I don't even know who he is.
So the five day challenge in this current climate, even though it's
free and even though it's got all this value, people are like, I don't even
know if I want to give you five hours.
That's the biggest problem that I think the five day challenge
model is having right now.
We're asking them for five hours over five days.
That's a big ask right now.
A lot because a lot of people took my framework and then delivered nothing,
delivered no value for five days, wasted their time.
Now, like, I don't want to be on a five day webinar sales pitch.
Now they think mine's a five day webinar.
Mine's are not, but they don't know that.
So that's been the biggest shift with the five day, even my three day workshops,
but that's why I only promote the workshop.
Not people that know who I am.
And yeah.
All right.
Cindy already went.
Lada.
So my biggest takeaway probably is the last thing you told Xavier, meaning not
not even trying to monetize the the religion, unlearn religion, but just
like do something else.
So I was thinking because I do work like with identity and in particular
identity in Christ, but I'm a coach.
I'm a certified coach.
So my job is coaching.
And I did try to monetize the course on, uh, discovering your identity in
Christ, and I did do a few challenges, but yeah, I feel like that would be a
better strategy to just use that as a way to drive people in and get to know
me and then drive them over to coaching one-on-one, which is what I do best.
100% agree.
And this was kind of the whole idea behind like school and other, like the
Facebook group strategy, bring folks in something for free, love on them, serve
them, nurture them, and then just every once in a while be like, Hey, I'm doing
this thing over here.
Um, that's to me, that's the right way.
The problem is it's very obvious when you're only doing that just to
get them to the thing.
And then people realize, Oh, I'm just in a funnel.
Whereas the key for us is how do you get your heart?
So in a right place, we're like, yeah, yes, this make, this is part of a
marketing system, but I have a heart to do this.
I'm going to serve these people.
Of course, I'd love to see a lot of them go deeper than me, but like,
this is not just a funnel.
Like I'm not doing this just as a funnel to make money.
And how do I know?
Because I was doing this 14 years ago when I was broke and busted.
I wasn't making my mortgage payment and I was able to go spend money to have some snacks
for our Bible study in my house.
So that's how for me, I'm like, I know like, oh, my heart, this is my heart.
I was doing this before there was any, there was any conversation on that.
So it doesn't mean you guys all go start Bible studies.
That's not the point.
The point is, the point is just think about how, what does Matt, how can you take Matthew
633 and literally like, how can you best apply that one, that one, to me, it's the most,
there's probably, it's the most guiding principle in the entire Bible for us.
How can we seek first and bring first the kingdom of God to people in the most practical
way that you can, and then let everything else be added onto you.
So for you, Laura, you could be hosting a, you can be hosting a daily live stream where
you go live for 10 minutes a day and just give just a little nugget about how to, how
to continue to fortify and develop your identity in Christ, a little nugget every day.
Or you could do like, or you do a Zoom, something like I'm doing, invite folks on a Zoom, it's,
you know, every Wednesday at 10 a.m. and it's just, right, or you find a way where like,
you're just gonna be consistently serving people, helping people with that thing, which
you've already found out is very hard to sell anyways.
So don't sell it.
Give it away.
Hey, and while identity is important, it's essential, there's other, there's other things,
there's other tools that you're gonna need to embrace to be successful.
And so if you've, if you've got life in these calls and you wanna work one-on-one, here's
a link, you know.
Hey, for those of you that want more, happy to help.
I've got a few more coaching slots open.
I'm taking on some new students, we're starting a new, whatever, you know, cohort.
Guys, it's only been two weeks, so it's only been two weeks with me running this new thing
that God downloaded to me on Easter.
I am so much happier.
I'm so much more alive to my kingdom assignment.
I'm having so much, I'm having fun again.
I don't have to hard pitch anybody.
I go, I go to the gathering, which is my kingdom Bible study.
I just blow kingdom fire.
And I'm like, oh, by the way, I'm doing this thing tomorrow.
It's on kingdom wealth, if you're interested, you know, if you wanna learn how to apply
the kingdom to your finances, it's eight, it's eight bucks, you know.
And, you know, it's probably not for most of you.
But all right, guys, have a great rest of your week.
I'll see you next time at the gathering.
Boom.
So, again, what's the point?
The point is not to go start Bible studies and blah, blah, blah, right?
Now you got 8 million Bible studies out there.
And, but the point is, how can you find something that you can put out front?
This is the same strategy as the freaking, my free challenge model.
This is the exact same strategy, taste and see, massive value up front, get them to know
like and trust you, build some real rapport.
But now, because the market is so mature and jaded, now we have to put this like, we have
to separate this from the offer itself.
We can't go from five days of value, right?
So anyhow.
All right.
I think everyone's had a chance to share.
Yep.
I think we're all good.
Macy, biggest takeaway?
I'm going to pick on Macy.
Oh, my biggest takeaway, I'm figuring out implementing in here and then an EP figuring
out what the heck, how can I do, how can I push it different for what I'm already helping
run in the backend?
Well, what do you mean?
What part?
Implementing what?
The marketing or what?
Mainly the marketing.
Cause that's what I'm doing for both, but yes.
On to-
Biggest takeaway, Bruce, I'll let you close out.
It was good.
Yeah.
I got two pages of notes, so a bunch of stuff, ideas for pioneers and where to go from here.
I think just getting super clear.
Low trust, you know, low stress ever.
So we should go in, obviously the taste and see thing is the way to do it.
Put stuff out there for free.
Um, I mean, social media is, is what we kind of did a little bit in kingdom
messengers, but I think this is like a much more powerful tool, especially when
it scales, you build that trust, you put it out there, you do a live, you know,
like I said, live, live stream, something to get in front of people and then just
have something to bring them into, um, keep it super simple.
I think that is the people are just tired.
Like they're tired of everything.
They're overwhelmed.
They're overstimulated on social media.
So this more simple, we can make it.
It's like, this is Pedro.
Pedro has this thing, like he's having the Bible study and
he also sells this other thing.
Like it's, it's very simple.
It's not here's Pedro and his 17 offers, like, you know, on
a landing page or a link tree.
Um, so I think that's the simplicity I think is what's cutting through right
now, because, um, overwhelming people, people are already overwhelmed.
So those are some of the takeaways, but appreciate you being out here, Pedro.
Thanks so much.
And, um, yeah, we'll take it.
Thanks guys.
We'll see you on Thursday.
We'll do a work session and then back on Tuesday, Wednesday.
So see you guys.
Okay.
All right.