Oh, I didn't make you a host. Sorry. That's why.
So this is going to be a little bit of a working session because I haven't kind of
rethought everything after the call. And so just kind of would like to start and just process a
little bit with you. Although I honestly feel like the takeaway from the conversation was almost a
double downing on wait, no, but I feel like this is what God's telling me to do. But maybe
clarifying, like simplifying the sales funnel. I love that approach. And then maybe just maybe my
what was correct, but how I was defining my who, I think I need to just adjust that a little bit.
And then what my goal would be for this session is I have two weeks till I'm done with this 30 day.
And so talking through kind of the next steps of, okay, when do I need to start launching an ad?
What should that ad look like for like a free event into either a course or challenge? We can
talk about that. So just kind of the technical behind the scenes, like wrap this up and then
now do something with it versus just kind of having this 30 day and it not go anywhere.
So I want to make sure I'm well ahead of being prepared for what the first two weeks of June
look like to get momentum and people doing something. So that would be my goal.
Great. Okay, sweet. Yeah. And I think you've got like, I mean, I'm glad you got to talk with him
because it's so much easier to help people when they're moving, like they're already doing
the thing, like you're like in it, like you've got the challenge going, you've got the
offers ready. Like now it's like getting the offer ready is like more meaningful now
because you have to essentially give something in like two weeks here.
So this is definitely the right way to go about it. But yeah, so you said you
had some good takeaways and I'll try to just capture some notes and stuff here.
So I think my takeaway is, well, like I understand what he was saying about like
how my look and feel is. The truth is having just left or been in a 20 something year career
and being completely burnt out from climbing the top of my career mountain and putting work
above family, health, vacation, you know, my dream for me, like I'm kind of attracting who's and
wanting to recognize and like bring out that pursuing your God dream doesn't have to be like
corporate America where you're burnt out doing it. Like the whole point of like this download
God gave me a few years ago is doing your mission or your destiny with God shouldn't feel like Lord
of the Rings. Like if you don't hit this narrow, you know, target, like you're going to like, you
know, fail and the whole earth is going to like blow up. I used to kind of feel a little bit more
like this intensity. And so I do want to like portray, you know, this idea of like, you know,
sudden leaves of God or the miracles or just this flow of being able to pursue our dream, whether
it's on the side or as a mom and not, you know, get burnt out from it. So open to ideas on how to
message that rebrand it, have it feel a little bit differently. But for me, I don't want to just
create this, you know, eight figure organization, having just left a $200 million one, I want
something that I can do while on vacation with the kids. And so maybe my who needs to be adjusted a
little bit that it's more geared towards mompreneurs or women who are like ready for
leaving their nine to five versus, as I had initially said, this high driven woman, although
that's me, maybe it's women who are looking for a change, right? Like they want to have something
they can do in their flip flops, not their heels. Okay. Yes, that's good. And I think
that's good. I'm just making some notes. Yeah. So looking, yeah. Looking for a change. I think
that's good. If you can, you know, you can have the heels to flip flop challenge.
And for me, like I didn't take a vacation for the first five years I worked for the organization. I
just left. I did it. The only week I took off was one week from my dad's funeral and I worked the
entire week. So me taking a vacation because just, you know, it was chaos. Right. And so like
the epiphany that I had around this, like this whole theme is like a girl's trip adventure.
Like we're going to take time out. We're going to be with friends. We're going to pursue our
God dreams. We're going to like be tenacious and move forward, but we're going to do it from a
standpoint that's refreshing and community and prioritizing like rest and health and fun. Right.
And so I think it's just getting like being able to articulate
how important this is and not just like killing ourselves.
for a career or for success.
And that's been my huge like shift in my perspective
that the women that are coming to me
are feeling the same thing.
Like I've done the job, I've done, I put in the hours,
but I want something different.
But that shouldn't mean that then you can't pay your bills
or you can't get to go on vacation, right?
Exactly, but I think that like,
cause what you're talking about is like launching
a business obviously.
And basically going from a being an entrepreneur
in a business to being an entrepreneur and moving out,
which is, I just had coffee with someone this morning
who's trying to do this exactly, not at all your avatar,
but he's got a W-2 and he's like built this little AI thing.
And now he's like, what do I do with this?
And so, but he just like terrified to leave his job.
Right.
Right, so he's not yet.
So it's just the confidence of like,
oh, I don't know what to do.
Like, I don't know where to go.
Like, you know, so it's all the basic thing.
The things they need help with are very simple.
So I think having like, what you're trying to do is,
but I think because that person's coming off,
I think that's where I think the pricing,
and I joke about the pricing stuff,
but the person coming off of that is probably used
to working with just people who are in like,
you know, a six figure salary.
They're just, that's who they're interacting with every day.
And they're, so the numbers are like in a different scale.
If they're getting bids for a project or a thing,
it's in the tens of thousands, if not more, you know,
six figures for a bid on something.
So it's just like, it's, they don't,
it's almost just feels very, very,
it may be, oh, this may not be for me.
Cause it's almost like too cheap for me,
if that makes sense.
Right.
So, so, so what you're, okay.
So then to clarify,
maybe I need to do this in two different streams.
And I know I'm not trying to complicate things,
but I have like, to be honest,
multiple LLCs and other stuff happening.
So what my goal with the original Dream Big Adventure
and Launch Your Dream is to be light, easy, fun,
something I'm going to create a kid's version of this.
I want it to be our lower price point.
What I might need to do is my other goal
of helping women launch their dream businesses.
I have another organization called Real You Design.
That one is actually more of a luxury feel.
I already have like the branding for that.
It's, I mean, I can show you the website that I thought.
We talked about that, like the agency thing.
Is that the?
Right.
So that one's, hold on.
Where you were doing like some web and brand and stuff.
Right.
And so this look and feel,
this is the template that I bought.
And this much more feels that like,
I just haven't populated yet, but I own this template.
Like.
Every entrepreneur's.
I know, ever.
I've got this domain.
It doesn't have to go anywhere yet.
But like, am I trying to cram two things into one vehicle?
When part of my personality
is that I might have like three or four revenue streams
and maybe what I need to do is,
this is more for the burnt out person
who wants something fun with God.
And then I do the other, like more high-end consulting,
coaching, whatever, under a different like name or platform.
Yeah, I think that's good.
I think still like both of those sound expensive to me.
So I think you're thinking of just like one that's cheap
and one that's maybe expensive.
Right.
But like, to me, if you're busy,
because I think a great entry point for people,
and this is where it's hard.
So like, let's say you did the 5K thing
and you started there and you're like,
it doesn't have to be a mastermind necessarily,
but to say, let's just pick 5K and like,
hey, we're doing a trip or we're going to do something,
whatever, you do an application to pick who this person,
but this is specifically for like women in corporate
who are making this much.
It's like very specific niche.
Like they're making at least this.
They're in a C-suite, they're burnt out.
And we're just going to do like this refreshing,
fun trip thing.
And I think one of the comments you made,
which is very fair,
like don't necessarily want to go like hang out with people
you don't know for three days or whatever.
So, but conceptually, like if a trip is a great thing,
that's like, it's one time we go there,
we get tons of value.
I get refreshed, I get to meet a bunch of people
and then it's kind of over.
So you don't have to like stack that.
Like the trip is the thing, like the trip's there
and we're going to do some sessions
and there's going to be some fun sessions and whatever.
And Macy, you may have some like input on this
because your mom's doing this
and she's charging about 5K.
What's the?
That's why I think that the, if you were going to do a math, like a master's mind, that is
an amount like 5,000 is not enough.
You need like 5,000 is the amount of the trip.
My mom is like Bruce said, my mom is literally, I'm helping her plan a woman's like exactly
what you're doing this whole time.
I'm like, that's really great because I'm, she's literally doing a woman's trip.
She's doing about 30 women and it's about, she was doing Mexico, which was a little bit
more expensive, but she's doing a trip in Florida and it's still like four grand.
So if you were like, let's say you're having a math, the format, like it's two, three nights.
I'm trying to think, I think it's three nights and it's a mix.
She's having women.
She does a lot of like with women with beauty.
So she's doing inner beauty, outer beauty, and expressive beauty.
And so she's going through and doing sessions on those things.
So every day she'll have like a slot for a session, but then she does like a lot of like
high end experience.
So like we're doing like a beach welcome gathering, like charcuterie on the beach meal on the
beach connecting time.
And then like going back and doing a session and then we're staying and I want to go.
I know.
Yeah.
But like, if you could, like maybe if you find, I know she's like the whole marketing
for this.
Cause Lindsay's like trying, she's wanting to go.
Right.
And this is how it works.
So she's from the audience standpoint, like a Nacy's mom, Heather, just posted on her
social media is like, Hey, another, and she's done a few of these, like they've done it
pretty successfully.
And so she posted literally a screenshot of Destin or something, the bullets.
And it was like, Hey, just DM me if you're interested.
And so she obviously had like a, maybe Macy was the one responding for her.
I don't know.
But there was like a, just a whole text thing of like everything that was included, the
pricing.
And she just, you know, it was kind of copy paste.
And so that's, that's the whole, that was the whole funnel.
Like there was no ads, there was no like click funnels.
There was no like, you know, there's probably, we have to do something to get like a payment
and invoice obviously, but it's super simple and it's just a one time thing.
And you know, and then what's nice about the DM is that it's personal and you can have
a little conversation with them and just feel out if this is like the right thing for them.
But that's just one little like product you could do.
That's not right.
Because I think that just because of who you're talking about is like, they're wanting for
that change.
This is like a sample of that.
Cause you're okay.
Let me maybe summarize.
There's sort of like this short term, like break from things, which is literally a trip
for three days.
But then there's this like, Hey, actually, what if you owned your own business?
Like you could live like this essentially.
And that's where to me, that's the 25K mastermind deal.
And you potentially could sell that 25K to this person after the trip.
There would be a great candidate for it.
But to me, there's two parts.
It's like you get a little sampling of what this could be like.
It's like doing a little business stuff, talking a little, you know, kingdom stuff.
And then also just having a place we will share.
And like, we've done some of these trips.
I'm trying to help like our pastors with this.
He's doing like a men's version of this.
And so we went to Montana last year and he's charged, he charged like $500.
So I've tried to help him with that.
But it was like, it was insane.
When I never would have gone to Montana, I went with 12 guys and they just did like super
simple structured things where like everybody took 20, 30 minutes to like tell their story,
which was crazy for guys to do that.
And for most of them have never told their story.
But each night they had like a little schedule, like who was sharing.
And then of course we pray for people that because everybody got like their little chance
to like connect with someone else.
So there's like, there's not hard stuff to do to make it crazy meaningful.
And then we just obviously we went like hiking and fishing and all kinds of stuff during
the day.
And I've been, I've been part of and led a lot of executive retreats.
And so like ones in like the mountains of Utah and, you know, different ones as part
of my, you know, so that was part of this was to do two or three a year.
And so I think going back to like, to your point, like the end goal isn't just to get
people on a trip.
That's like a one off thing I do.
And that can fund the end goal being the mastermind group.
But I think like in the next 30 days, like while my ultimate goal is like here and yes,
maybe we need to like redo the branding to make this not two things, but one thing like
talk through kind of how I get there.
Like I know we talked about like the DM part for this piece.
But do I combine? So I'm in my 30-day challenge now. I want to do a free event the week of June
2nd because that'll be right after I'm coming off of the 30 days. I'm every day getting new
people signing up for my email list. I want to do kind of a big, you know, ad push for this free
workshop. Should this free workshop be the launch your big dream and make it a four-day workshop
so they're really getting that value or kind of truncate that into a 90-minute
and eliminate this like she dreams big, you know, piece of it. So I think that was my idea
is to like get rid of this, you know, have this be my, you know, free event here.
Yep. It's what I think what Pedro was saying as well is like,
so yeah, because I think you got, there's too many, too many steps. I was, I would think like
a, I would think like a three step at max. Ideally two's great. Like challenge, like, you know,
go on my trip. That's a big jump. So if you want to add that third piece in the middle,
like to bridge the gap between those, you could go a 30-day challenge just to a workshop. This is
kind of what Pedro's doing as well. And we're, we're going more this route as well. So a paid,
paid workshop, or it could be free. Those, we could talk about that. But the point is like,
you'd be more of like, Hey, and it can be a one day thing, like a three, four hour workshop on a
Saturday morning, or again, pick it exactly for who, who that person is.
And then it's just three, four hours. And at that, you can have something to offer at the very end of
that. So, but I would, I would just give them like one, you never want to have like, Hey, you could
buy this, or you could buy that, like, or too many stepping stones, because I also don't think know
if the person who's paying for a 5k trip is going to hang out for four hours. Like it would have to
be insanely valuable where you like, help them redesign their business essentially in a few hours,
or they walk out with something very tangible. That will be hard, hard to do. Yeah, the trip
may be just after you've got because I think, I think the trip is just, I want to do it at
some point. I don't know if I'm there yet. So what after this, like, is it my, like,
you know, what he was saying is kind of like this 12 week adventure, like, don't do that. Maybe that's
just a book or a course that's on my website. Although I feel like the value of this isn't so
much to launch your business, but it's like, how to deal with like hearing God's voice, like it's
more like coaching versus business launch. Although there's a lot of, it's a breakthrough
adventure, like by the end of it, whatever has been your block will be removed. Like everyone
who's gone through my course has like, I've had a dream. I've taken steps to possess my promised
land. I hit Jericho and I stopped my dream. At the end of this course, you're going to know what the
like thing is, and then you're going to be like taking action afterwards. But it's more of like a,
this particular thing is like mindset, spiritual coaching questions, practical, although they'll
have like a launch plan as the end of it. And it's about building friendship and community
versus this is like, you're going to walk away with like, this is your dream. Here's the 90 day
goal I have to take action on. Here's my who, like, this is a little bit more in 90 days of my
dream or, you know, whatever my 90 days, I can have my dream launched. That's kind of come out
of this. So then the natural, like next step for this is then launch your dream business. But then
what do I do kind of with this? I feel like this is like a gold nugget from God, but do I just have
that be more of like a book or my YouTube 12 week content, right? Like, do we make it free?
And it's another way to opt in people. So, okay, here's just one idea. So potentially the 12. So
I think this is great. Like the 12 week big dreams, that's the call it 90 days, 12 weeks, like
I just, I think the, so the word challenge, just be careful where we, cause that's, that was throwing
Pedro off. I, I meant to, it took me a while to like figure out why he was getting super concerned
about, like, it just sounded like he was like one challenge over here, then like a course and another
challenge. Then like he was that he didn't, couldn't like see that. It took me a minute to
put that together. But what you could do is go like, and what he was saying was like, hey, take
every, all the nuggets from the 12 week and like, try to give that away for free in some type of
training.
So you could go 30-day challenge directly to a free training.
Now, that could be you put two to three-hour workshop there.
It could be an hour.
I would start smaller and do this live,
like a free live training.
So you'd go 30-day challenge like, hey,
join my free training.
Join my free training.
I'm going to be doing it on this time, at this date,
so people know to opt in.
That's where you get the emails.
That's your lead magnet right there.
Then you can email them, hey, it's starting.
Hey, in case you missed the replay,
you got a lot of excuses to email them about the training.
And then at the end of the training,
I would just go straight to this 12-week adventure.
Sorry, 12-week dream big adventure.
But it just needs to be meaningful pricing there.
So it's just like free, free, and then
like three to five, three to 6K, something for that.
So I think just taking that 12-week dream thing
and making it more expensive.
I think you add it for like a few hundred bucks.
And then with that, so one of the options I had,
and you just said don't do this.
But one of the ideas I had is like, when you go on vacation,
certain people can sit in the main,
and certain people can pay for first class.
So what I thought of doing here was
having a slightly lower price point with like a VIP upgrade.
And I've seen that kind of in my stream, or is that?
Yeah, I mean, you could do all of that.
To me, that's kind of moving on to the next piece
you had there, which is some consulting,
or maybe there's like one-on-one helpful things.
I mean, like more high touch type service.
So I think you want to like have them buy something
they're in this community now, and it needs to be just,
that's what Pedro's again saying, like super, super clear.
Like, hey, you are tired, working, corporate person here.
And like, let me tell you what's possible.
So the 12-week plan, like the hard things,
we're gonna take 12 weeks.
It's one hour, you know, this much time a week,
we're gonna do some live stuff.
There's courses, there's stuff that goes with it.
Give people like, they're not,
they literally probably don't care about the 3K.
You just gotta get over that, the three to 5K.
So like, I think if it's a thousand or three or five,
I don't even know if that's gonna make
literally any difference.
The only negative I see is the less you charge,
the worse people are gonna join.
And I mean, in the nicest way possible.
So like the, it's 997, for example, or four,
like if you're just, you know,
it's the joke of like the $500 client
versus the $50,000 client.
And we have, we serve both of these clients.
Like the $500 clients, like, you know, texting you,
emailing you, like, I'm so glad that we're working together.
And then we're gonna be on this adventure together.
And the 50K is like money wired.
You know, it's just, that's, it's just,
and I have literally have texts like that from clients
and they're wonderful to work with.
And so the more they spend with you,
the less maintenance there'll be as well.
So just when you're getting started, I would keep it,
I would go higher, as high as you,
and okay, let me, this would be a great training.
Maybe we'll, maybe we'll like use, but this is worth,
and let me, maybe I'll share my screen here in a second.
You're good.
But yeah, so like,
like you, you essentially have,
you have authority in the amount
that you have personally invested.
So like, what's the most you've spent on a coaching program?
Yeah, like five, six grand.
Okay, perfect.
I mean, at one time, but then I, like I did it,
like that was a six month program, but then I did again.
So I basically paid like 10 grand for it.
Yeah.
And my normal coach, like when I was a CFO,
my company paid for,
but I had $8,000 a month retainer with my coach.
Perfect.
Yeah.
And then, I mean, and if you total that all up,
like you're 30, I mean, you're probably 20, 30 something,
like, okay, like you're into it.
So like, whatever amount that you have invested in,
like you have like now locked in the authority
to charge that.
So like, whatever you've paid,
you now have the like authority to,
it's, I don't know how that works.
Like if it's some kingdom principle or something,
and maybe it's just a straight up confidence.
And, but I think if you've not,
if you've not paid 25,000 for a course,
it's gonna be very hard for you to like justify.
It just sounds insane.
Like for someone to pay that to you.
So that's where I would level up in the thinking is just,
look at like, you've definitely paid four or five,
six K something on.
So that would, I would look at that scale
for what you could charge.
And,
Start there because and and honestly those are the things that probably are bringing the most value to you anyway
So the the best thing you could like go a little high and then you can have like a payment plan if people are like
I really can't afford it was like let's break it into some payments for you
Because they could pay
2k a month 2k a month for the
The not that it's three months basically so like 2k a month so they've end up paying you 6k
Just
Worse for them, but you know you're willing to help them out
So like yeah, so I think to clarify just before we keep going
Where I feel confidence in charging that is here like I have helped
You know I mean one I've worked for 20 something years in more of a startup industry as well as helped at least 10 to 15
Women launched their businesses just had one launch this week
I mean, I'm I can charge and have a lot of confidence in my business side
I think charging it for more of a the coaching space. I feel like that's a lot and this is more of like a okay
Personal development, this is like business, so I think this I know
framed yes, I hear where you get where you're coming, but the
the the people
The money we've spent and got the most ROI is the bottom part not your top part like it's actually backwards
Like we pay a
Professional spiritual consultant lots of money, it's like two or three thousand dollars a session yeah
you know and so
We spent it
We did a 25k like for 10 10 sessions or something like it was great
And and we talked about our marriage like our top work with all it was nothing to do with business and yet those key
Underlying like inner healing stuff like had the most impact on our business and continues to have it
and so
It's I know it's but it's the hardest thing to sell like it's super like the only reason we bought it because we knew this
person really well, and he did a free like
90 minute session with us
And it was like opened up all kinds of stuff that we Lindsay
And I never talked about in 10 years with each other and so like I have we have to do this like we have to
do this so like
That's super hard to sell on a 90 minute workshop like you're not gonna go from that to
Hey, let me dig deep into your life and like fix all your inner hurt
Also, by the way, it's 25,000. That's super hard to do
but what you can do is like
And
See wherever you can like combine those things. So maybe it's like and
even if it's
It feels a little bit, you know
You could have like your 12-week thing where like one day is like super tactical a week and the other day is like all
inner world stuff
So you could do two sessions a week if you really want to like crazy over deliver
or rotate them or
Go everybody watch the course and then we just do hot seats
But you're kind of it's the merging of it. Like we're doing some of that right here. It's hard to talk about all these things because
It's not that you don't have the tactics. It's it's almost never the tactics
It's like oh, I don't have like I'm not like going all-in and saying like I I deserve $5,000 for this thing
Right. I was gonna charge $500 for so it's kind of hard not to like talk about the deeper stuff
You know then then just go straight to the the tactics
Oh, maybe what I do is have this be a bonus course because I can knock this out pretty quickly as like a four-week
Piggyback off of this
This is gonna be a bonus that
Attaches to this that kind of for those that are in this that want to launch a business at the end of this
There's kind of a DIY that comes as a bonus and then that these two combined kind of leave to my consulting services
Yeah, it's still kind of it's kind of
They sound like the same thing to me. I've been talking to you for a very long time
So like I just you got to keep it so simple like, okay
What's what's that one thing? They're gonna get to me. It needs to be somewhat concrete like
I'm thinking this to be like my who is women who want to launch a dream business
While it can still be the name of it interweave that long gene kind of throughout this like
Kind of take what I've done in the past and because my who tends to be entrepreneurs
Yes lot like Fred the entrepreneur
So like the example with this as I just got off the phone with a woman who does branding
A Christian entrepreneur woman and so I'm going to do 12 podcast episodes that are gonna be part of this
and like they're gonna be embedded in this course where I'm gonna have a testimony of 12 women of
Them launching their dream business and then that content will be repurposed for my podcast and my book
Um, and so I guess I need to just come to grips that even though when I originally wrote this
and did the course, it was more about like your personal, it could be like, I want to adopt
children. It could be, I want to write a book, but my who tends to be more women wanting to launch
their dream. So just merge these two together. Yeah. And then this becomes the, if you want to
do a 20 K package with me, this is what it looks like for me to help you actually launch your
business. Perfect. Yeah. That's great. And I think have, have this in mind because they're
going to be, someone's going to be, uh, and so when you present, Hey, for 5k, we're going to
walk this through together. Just say like, I also have non-normally I charge 25 K. I do this,
I do that. We do this whole thing. That not a good start. Like if you're just launching,
that may not make sense for you, but here's what I wanting to do for the next 12 weeks.
And it's like, Oh, well, 5k doesn't sound so bad now. Right. Like, um, and the, the thing that I
would, um, you seem super reluctant to just like merge everything into one. I don't know why. I
mean, I think for me, I struggle, like I have very distinct parts of my personality, um, given,
and that's why I went into Clifton strengths coaching is because I have my big dreamer part
and I have my executive achiever part and they very much don't. Well, they can work together.
They're kind of like one's my left brain, one's my right brain. And so I think, and this is probably
something God's trying to heal with me is like being able to emerge these parts of myself,
which in the past have been separated. Like I've had my career and then I've had my fun
friends that I coach for free and it's hard bringing it all together. Yeah, a hundred percent.
And we weren't familiar with this either till recent, like the last few years. Right. So the
idea of the convergence and everything kind of coming together, it definitely is a stretch. Like,
Oh, my entire life until I was like 32, like was about like being ministries over there on like
this part of it and businesses over there. And you're going to work to make enough money in
business so you can eventually go do ministry. Like those are two things, not like I'm doing
business. I'm also helping someone with their marriage and doing this whole thing, like all
mixed together and like charging, you know, that's, that's crazy. We didn't really get
exposed to that till we connected with Pedro, but that's, that's a huge, huge piece, I think.
And I would, if as feedback and we've, we, we talked about it for about an hour,
we went through Pedro's thing. We talked about now, like the only place where that is separated
is in Jennifer Miller's mind. Like, like, I don't know if any of us could tell you the
difference between these different things. Like, I mean, you've told us a thousand, like
you've definitely done a good job explaining it, but it's not super obvious. Like this one's about
launching your business. This one's launching your ministry, or this one's about like being an
awesome mom. And this one's also about launch and they're not so distinct where I'm like, Oh,
that sounds like a totally different thing. It sounds like the roadmaps, the same, right? Like
the 12 step roadmap God gave me, or what I'm trying to do, which is like awakening your
identity, like awakening your purpose, you know, getting your strengths, you know, pulled to the
surface and then actually taking action. Like all of that's the same. I think it's like,
am I in flip-flops or heels? Like that's the only, but I think it's different. And yet it's like,
right. So then, so two questions before like we, like, so, okay. Macy, maybe y'all being that
you're the female. So this is another template I was toying with buying. Does this do a better
job of combining them in terms of it's fun and it's like whatever, but it's a little more
professional than kind of my current website or like, this is the website I built right now.
That kind of feels a little bit more beachy vibe. What was your third option of the website? The
one that had the pink on it, the one that you said you had the template.
I already bought. It's called Foxy Lady. I like it.
You want to see my fourth website? That's actually mine.
No, keep going. I want to see the seventh and eighth one too.
I know. This is my, so this is my 501c3.
That's great.
So this is my 501c3. It's bright pink, black, yellow. Right. And then I got this one when I
was thinking of launching Exceed Women Alliance, which was more geared towards professional women.
And then I rebranded, you know, when I shut down that LLC last year and turned it into a 501c3.
See, I think I like this one.
This one. Okay. Like I think that realistically my mom is, I think you guys are probably very similar.
And I think that this would be how my mom would brand her things with like bringing in, my parents
are working with business people and with people of that nature, but also bringing them into the
heartwork and bringing them into how can you dream bigger, et cetera. And like, this is the type of
people that I think you would attract the people you're trying to attract. Yeah. So maybe, so one
of the ideas I had was to like rebrand this, she dreams big as a podcast and maybe like dream big
adventure is like what I just walked through for the last three years. And then she dreams big,
which is like creating this community of women who are going after their dreams and they're
powerful or whatever, and kind of re like bring the boldness, you know, to the surface. I have
a question. You, I think are your, who the CFO, Jennifer is the person you're trying to attract.
Like realistically, I think if you really dug into yourself and like the things of yourself
that you were missing before, and you have pointed that out, like, and really well, you'll define
your who really well. Cause I think you are your who, um, and typically I feel like a lot of the
times when the Lord is working on something in us, that's typically what we end up pursuing after.
So it's like, you've been going through this journey yourself. And you're like, the Lord is
speaking to me about this. And I want to help other people with this, but that's because that's
where you were. Um, so I think asking previous you, like, what would I join as like, you're
trying to figure out how can I get these people who are currently high level business entrepreneur
people who are very in the executive world? And how am I helping get them out? I think asking,
like, what would you have joined while you were still in your corporate job?
And I think they're wanting a 90 day runway or a six month runway to be able to leave. Like,
that's what I've just helped one of my clients do is like, I'm, I created a six month runway for
myself to be able to leave my company. Now, granted God kind of miraculously provided some finances
and I wasn't able to like have all the passive income ready, but I want to be able to teach them
how to, you know, record the course, get the passive income gumming, you know, maybe you need
a part time consulting job, but like, what do you need to do from like a budgeting standpoint of
finance standpoint, but also like believing that God can like bring you things and he like
miraculously brought me like income right now. So I mean, it's all part of that, right?
Yeah.
Okay, I appreciate all the feedback. I think to your point, this is coming from like, burnt out
me that's not that me anymore, like me is on the other side of burnt out. But I still think there's
a part of me who's afraid to like, fully embrace this new season, because she doesn't want to go
back to burnout. And yet at the same time, like that's what I'm offering is this like opportunity
for women to bypass the burnout or to like come up here, right? And so while this is a fun day at
the beach, you can't like live there eternally, like there has to be something where you're
growing towards, right? Okay, yeah. And this is good. I would, I would, the only thing I would,
I would say is like, again, being super clear. So like, right now, we have like launched,
whatever you're going to call a workshop, launch your big dream is, is good, but it may not like
cut through and not like the tagline of that, like, what's the promise? To me, it's trying to figure
out like, is starting a business the right decision for you? And there's not a wrong answer to that.
It's just like, hey, if this is where you are, and you're ready, like frustrated, and you're ready
this thing, then like you launching a business with you. But if you're this, it's not for you
like this is not for you. And that's okay. And maybe not for you now is now the right time for
you to start that journey launch business. Because what you're doing is you're basically
filtering them to the right to the 5k, or you're just putting them into like a holding pattern,
or they're going to disappear, filter them out. And that's, you can be really like, that's where
I would want the live workshop to be like, hey, I'm going to attend this thing. Just see if this
is for me. I did some, I attended something like this and got sucked in deep into someone's funnel
for Airbnb. Luckily, I never jumped in. And I was like, I never did that, because it can be super
distracting. But his whole 90 minutes, which is about testimonials, stories, stories, here's what
Airbnb, so all you're doing is selling them the idea like, oh, Airbnb, like, arbitrage is like
the thing for me, like, it's gonna be awesome. And I think, yeah, if you've got stories of like,
well, here's Sarah, and I helped her do this, and she left her job, and she got six months runway,
and like, blah, blah, like, just telling a lot of that's kind of your, that's the webinar.
um winning webinars uh format um and I think if you could do that and the whole you just have one
simple thing is like they should know by the end of that like this what she's talking about sounds
amazing and I can't wait to go jump in I just need someone to help me with it
or I don't want to do this like so you're kind of like scaring them away from it as well
like you're gonna have to do some hard things you have to learn some skills you never and
talk to that person like hey yeah if you're a cfo you have a team you can delegate you could
do these things you don't have a team when you join you know when you still run your own business
these are the things that are going to shift um you know just super practical guess what you don't
not gonna have benefits when you right jump out right so just these little things like reality
check I'm going to paint a really clear picture you've successfully made that transition from
you know corporate to owning your own business and kind of leaving that that world and then
just weave in like the the stories is a great place to just tell the heart stuff like here's
this person she was struggling with this she was you know her walk with the lord was do this and
I kind of dig in like you know as much as you want to um and yeah and even like yeah that's
where you can dig into the heart uh heart stuff um for sure and like um yeah just just because
and then you can and then I think at the end of that you're like now this does sound like it's
for you I'm gonna take you know do the same thing like I'm gonna take some Q&A but before I do that
like let me can they just show you something I'm working on that's starting in two weeks
right um and just see if you get a couple people into that and then I would just do like it's not
this one big like like I would plan to do this three three times like this live workshop just
put three dates on the calendar I'm gonna do this like part I'm gonna do not the exact same like
thing just you're gonna get it sharper each time like you're gonna do the first time you're like
that didn't land at all tweak it change the second one tweak it change the third one by the third
one will be starting to get pretty good and then you can just run a bunch of ads to get people to
the thing pull them in you know do the workshop run a bunch of ads and the whole time you're
gonna get gather email addresses and all kinds of stuff in that process there'll be a lot of like
fruit that will come off just the the webinar um and I would 100% encourage you I would challenge
you actually uh and I know you were pulling up the websites for like visually like a mood board maybe
but I would challenge you to not build a website for any of this I know yeah um just use the one
I have yeah I think the the live workshop is a is a is a um a live stream on YouTube
it's just public it's there um if you want to grab an email somehow
or you have like a pdf or something but not as zoom um no you could you could do it on zoom
and then just stream it to YouTube but all I'm saying it's not like you have to I wouldn't
necessarily even use tribe like I wouldn't necessarily use okay uh make don't make it
hard just very public very accessible um maybe they can jump on the zoom if they give us give
you their email and oh it's a zoom zoom webinar like just check out zoom webinar literally like
they will register for the webinar through zoom and you'll just get a list of email addresses
after that um just trying to make it super super simple where it's not you're not overcomplicating
it um and you can have one so then from a like tactical standpoint so I can give um Xavier a
few minutes but when okay so I'm done with the events um on the 30th I want to have these the
week like three the week of the second when do I start ads for this event two weeks now so I should
be already starting ads like next week yeah and then I would do like June 2nd like you know fourth
like do it within a week of the first time you do it do like two other ones because you can um
and then am I getting people the ads that I'm doing are to this event yes okay and then this
is free and it's a 90-day workshop and then do I have a landing page for this like create like
just repurpose one of my land like this landing page that I already did here um this free workshop
one uh like maybe so I think like if you do uh so the zoom webinar has a little landing page built
in and they register right there um and then it's great because you can it'll email them a reminder
and like you know it's just kind of automated for you um and then the tech is kind of solved and
then you can just stream that webinar to youtube live um because like hey even if you didn't
see my ad even if you didn't do that it's just public on youtube and anyone can just
share that or it's public on facebook as well go that you can use um restream for that to like
send it to multiple places um so that's what I'm like if you
you're spending time, I would figure out, like, get the, like,
try to keep this stuff light on the product, not on the behind
the scenes, for sure.
Yes.
On the product.
And, and so I, uh, Macy will tell you this, like I, we use
notion for this because notion does not let me change fonts and
colors and alignment and layouts.
Like it's, it's just set.
Um, and so, or else I get carried away.
Um, and so we, uh, yeah.
Um, so just try to like, I know that's like a, a short, like a, a rabbit
hole for me to get stuck on the design.
Um, uh, so, and then it just kind of like, you can visually use those.
Like if there's a graphic or something, you want to kind of pull those colors
in, you know, definitely.
Um, as, and then as you work on stuff, we have this thing in our team that
we call like radiating information.
So we should do this in tribe as well.
As you finish a session, you make a graphic, post it in the community, tag
me, like we can give Macy and I can both give comments on it.
Um, like, Hey, does this title work?
Hey, does this thing, Hey, here's the zoom thing.
Can someone sign up and just make sure it like feels smooth.
Like just pull us into like where you're at.
Cause it'll help build a little bit of, um, momentum and confidence.
Like just that.
Okay, cool.
I'm getting, it's working.
If this is good.
So this is already four weeks is already in my drive.
If you want to watch it or like, give me your feedback.
I recorded this with my PowerPoint slides, which would be the
basis for my free workshop.
So it's like 20 minutes a session.
So it's not that long.
Okay.
So you're going to try to just like reteach the four weeks in 90 minutes.
Is that the concept?
Okay, sweet.
I think that's great.
I can kind of this, this session, I can probably truncate and kind of just,
you know, each of these, you literally like have the choose your path.
I mean, clarify the, the con, the headings there are great.
Um, just link courageously taking action is spending 5k with me.
Choosing your path is like, do you want to actually start a
business or, you know, whatever.
So you, I think you have this, I think you're much closer than, than you think.
Um, yeah, putting that first date in, um, and then just keeping
the tech really, really simple.
And then what would be your, uh, format for an ad, like doing it on YouTube?
Like I'm getting a lot of drive on YouTube and on Instagram, so I'll try
to figure out those and then just have you, like, I can do it a few
times and send you the loom.
Yeah.
Do, um, you can do that.
Uh, just a portrait video for Instagram, obviously.
And then under 30 seconds.
Hey, if you're a corporate working, well, let me just, you know, uh, and
you're, and you're, you can't like, again, what Macy said about like talk
to you from earlier would just be, um, something to the effect of like, Hey,
are you, uh, you know, Hey, you can do the right wording, but you'd get the
concepts like corporate working woman.
It's that's not the right phrase, but, and you're tired, burnt out.
Maybe you're looking at something.
Maybe you even thought about launching a business.
Hey, I'm Jennifer.
And two years ago, I left my, my thing.
I was burned out.
I get it.
I, this is where I was.
I went through this transformation and now I'm in my business and I
controlled my schedule and I'm loving life and, and mentioned something about
like the Lord and I prayed about it, you know, and, and miracles started to
happen and this thing happened that hadn't happened anyway, what, if you're
in that space and you were thinking about launching your business, posting
a free workshop, check the link below.
Um, and we can help this figure out if launching the business is right for you
to, and you're trying to get that move of like, I'm here, I'm stuck in my corporate
job and I want to get up here.
And they're still thinking about it.
So the, the, the workshops just like, and what's cool about the workshop
is you stream it to YouTube.
And then as soon as that June 2nd happens, you just don't stop the ads.
Like you just keep rolling it right to the replay the whole time.
Um, just keep like getting more and more, um, links, uh, more, more emails.
I was like, turn your daydream into living your dream.
Something like that.
So, and then what you're saying is, so we're trying to be, yeah, it's gotta be
like, so in your, that's where I paid her.
We're just saying, just be super clear.
Uh, cause that could be, you don't want to be too like clever or too
so I need to button up this and rethink the branding, marketing, the wording
around that's so concrete, like 12 weeks to launching your dream business.
That's, that's super concrete.
Right.
Okay.
But you can make a tagline, like, you know, going on this big adventure, you
know, uh, with you and the Lord and woman or something, you know, like you
could pull something as a tagline to that if you want it, but that's concrete.
And this one's like, um, you know, you know, I don't know if it's launched.
It's not launch a big.
dream. It's like, it's something more about the transition of like
leaving the old behind and going to the new, or like, I think you
even, did you refer to it as the promise land? Did you say that?
Or did I hear that? Yeah. Something like
one of the things I was saying, like, say yes to adventure and
like, or like, it's time to possess your promise land and
prosper in the process, or
I think that's great.
Your time to pry, you know, you're like, the other one was
around like birthing, like it's time to birth your dream.
Yeah, even like from the C suite to the promise land, like, and
then like have a tagline like, and this, so this would be on
the live workshop, potentially.
Because you want it, that's where that's, that's the harder
thing to market the this 5k thing is actually quite easy, as
long as it's super clear, you don't confuse them, the 5k
thing is going to be great. Just have one massive thing, hey, in
12 weeks, we're gonna help you on like get you ever set up to
launch your business done. That's it, you know, and we're
going to do it with these things. And we're going to have
that, like, where it's like, if it's too too confusing. You
know, anyway, that that's good. I think. Yeah, from Susie, you
can workshop that with with chat GVT, and probably come up with
some cool and then try it. That's where the ads you can try
like a couple options. So and potentially, like things like
here that I want to talk to you at some point is and, and I was
thinking that this was later in the process. But if I'm having
this kind of be the thing I'm launching in June is I want I've
already talked to someone today about tribe social, and I want
to have a like, other person or mentor kind of on some of these
calls. So I might see if you're interested in speaking to part
of it, like I would have someone kind of tag team each of my
sessions. But I want to offer like tribe social as a platform
of like, hey, I believe in this, you're sick of Facebook,
like, here's an alternative to launching a tribe. Because a
lot of my who are people that want to have a community or
coaching, you know, like, for instance, the one lady I talked
to today, she's like in process of being interviewed by do you
know, what's the name of the company? faith driven
entrepreneurs, the people who run that? Yes, it sounds
familiar. Okay, anyway, they're wanting to create this like
1000 person tribe community. So I told her like, hey, if you get
the job, she'd be their VP of like communication marketing.
And like her main job would be to set up that community. I'm
like, let me know, like, you got to talk to Bruce, like you need
to use tribe social for them. So I feel like there's a lot of
people who are asking me like, what do I use? And how do I do
it? And so you know, maybe you and I can like talk about like,
how do we like, I like what Pedro was saying is like,
you're not just telling them like a theory or thing, but
you're giving them like the tools like you do for us.
Exactly. That's good. Yeah, we can definitely do that. There's
all kinds like, yeah, we have referral stuff and all kinds of
things to make that. You know, obviously, we want people to
send more, more the right people our way. So definitely, we can
chat about that. Typically, just like what we say is just,
you know, let's just talk to the person, see if it's a thing, if
it turns into something we can, you know, we'll always like,
we're, we're pretty generous with like any new referrals. So
yeah. Okay. Yeah, I didn't know how to like tell her like, I
don't know what the pricing is, because I'm part of the master
group versus just the software or like how it all works. Yeah.
More clear about that. Because with the way I've positioned it
now, and I'm still like getting it exactly right. But we do have
like the white labeled version, which is just you put your own
name on it and everything. And that's what Pedro and others
have on that side. And then we've got this, you just bring
your thing on tribe social, I think we're probably gonna have
like a $99 per group option, one day. I've been saying this for
about two years. But maybe this year, we'll have this $99 per
group option. What we've essentially done is just kind of
bundled that in with the coaching. And we're giving
pioneers like early access to that, that like lower tier
option. And then we also made it unlimited. So it's like, kind
of an awesome, a great deal. But school and other platforms like
that are doing that same $99 plan. Yeah. And like teachable
and stuff like there's 47 a month or 99 a month. Yeah. So
something that's much more for and that would just be like you
sign on, you do that. The issue is it's not super dialed, in my
opinion yet to just fully automate setting it up. And I
mean, you know, it's, there's a little bit of quirkiness to it.
So that's why I'm not like listing that and selling that
today. But we'd rather like hold everybody's hand and walk them
through in pioneers and see how it goes. But cool. Okay.
So it sounds like I got a good amount of work to do next week
to just kind of dial all this in.
So I have your email, right?
Like I can just email you and Macy
and send some of this stuff to you.
And then I'll send you some video recordings
of what I'm doing.
And then I think I just need to-
Yeah, and anything, any feedback stuff on the challenge
of like you can just drop it in the channel
and tag me in the feed itself.
Cause then everybody else can, I know,
Xavier didn't really have any question,
but he said he got some ideas
from how you were, us doing this now.
And then what was the other thing?
I was gonna say one other thing.
Oh, just on the picture thing
to help you simplify the brand.
Like I would recommend putting a picture of you on there.
So it's super clear, like this is Jennifer
and she's gonna lead this thing about how to, you know,
just so, cause it's, it also, it looks,
it feels a little bit too much like an ad
or too much just like a postcard.
You know what I'm saying?
It needs to be just real-
Like on my branding for the webinars.
Like your graphic there, you know,
potentially could just be you
or if you had time to make it more of like,
like if you had a, you have a great picture of you
that would be like representative, you know,
your LinkedIn profile picture,
that's like way more corporate.
And then you would, you know,
a little bit more casual with your family.
You could have like that
with like the before and after or something.
Really just to like drive,
cause you've got a lot of visual space
and other than like, oh, this is for women.
It doesn't really like scream what it's about.
You know, that's where you wanna be like,
like this, it could be like a skincare,
like, you know, webinar.
Casey can speak more to these.
That was the one-
I've ended, left my, the grace for this niche
of what I can speak to.
That was the one comp,
like the one thought that I had is I would have no,
I would join your thing if I just thought I was like,
your who is corporate women
who are trying to get out of the corporate space.
And I would have no idea by looking at your stuff.
I just think it seems like a, like a pretty woman's,
like I had as a woman would wanna join it,
but like me as a, just a woman in general,
not like a corporate woman.
So I think speaking to, like Bruce said,
from C-suite to so on, so forth,
like making your messaging clear on your graphic
that like making sure they feel spoken to,
like I should be able to read your headline
and know this is for me.
Yeah, that makes sense.
So yeah, that's, that was like literally
my only comment I had is making it a little bit more clear
from upfront, because I think your messaging
through your course and through the background is clear.
Like once they're in it, it would be clear,
but I would never need to join it from the front
based off of the messaging now.
Got it, okay.
No, I appreciate that.
Yeah, and I think that's true.
Like when people have an hour conversation with me
or when I spoke in Miami
and like spoke at the Women Entrepreneur event,
they're like, oh my gosh, we wanna work with you.
But if I had just seen an ad,
they probably been like, you know, what is she doing?
So no.
I feel like.
Jump to another meeting,
but I really appreciate the time and the feedback.
Bruce, thanks for scheduling this for me.
And, you know, I'm excited to be launching, so.
Yeah, you're so close.
You're gonna do it.
I feel it.
Awesome.
All right, thank you.
All right, bye.