Welcome, ladies and gentlemen.
Welcome, ladies.
Hello, welcome.
Hello.
Keep letting everyone in here.
How's everyone doing today.
Pretty good I actually snuck a day off. My eight year old had a physical so I took the whole day.
I don't get that many breaks I was like I'm using it as an excuse to be off today.
That's great. I love it. Are you on the way back or on the way there.
We're on the way back now we went to, we went ran some errands and heading to pick up my 13 year old from school now so yeah.
So I was glad to be able to catch this.
Yeah, glad you're here.
How's everyone else doing.
Anything interesting going on.
Plugging along.
As usual. Yep.
Well, we are going to be welcoming some new inner circle members today.
And let me keep letting people in.
So not everyone is going to be here today like some, some of our new inner circle members are, you know, going to catch the replay and then some of our current inner circle members are also going to catch the replay.
So really the best place for you to actually like meet everyone is going to be in Slack.
And we're going to, I don't know if Tammy's already asked you guys to do this but if not we're going to ask you guys to do like an intro post.
Just a little about you, you know your family your brand.
And just to let everyone kind of get to know you because some people are, you know, team replayers so you're not going to meet everyone on the calls.
We're going to talk a little bit about what's going to happen in about a week, where we are transitioning off Slack so we're going to do some walkthroughs and show some things that you just got access to this morning.
If you're like on your phone or can't really pay attention right now that's all good you can either like catch the replay of this, or just check it out discover it yourself I'm just going to kind of walk through some stuff.
But before we jump into that, as we still have some people joining, I'd love to just sort of have everyone do like a quick share.
Some of you, most of you know each other but like Heidi and Rebecca you guys may not know other people in the room and vice versa. Although some of you met Rebecca at Seller Summit.
So let's go ahead and do a quick share let's do.
Hold on, let me pick a question here.
Let's find a question.
Let's do a purple one.
I got these like conversation cards and they're pretty great.
This is funny. Okay.
Um, oh that's good too. Alright, so let's say where what your name is where you're from, like, where you live, and the name of your brand as well.
Okay, so I'm going to drop that in the chat just in case anyone needs a reminder. What is one thing you received from your parents that you want to transfer to the next generation.
Alright, so you're going to do name, your name, your brand name, where you're from.
And then answer that question.
All right, let's have everyone throw up their zoom hands.
Because then we can see who is not gone.
And we'll just go down the list.
Rebecca's throwing up literal hand. So is Annie.
Sometimes if you raise your hand it like raises it for you, you know, but my never does it. I don't know if that's what I was hoping would happen. Yeah, it didn't happen.
Okay, so keep throwing up your zoom hands and then anyone who has their hand up.
ago. So when you wrap up, go ahead and tag someone with their
hand up. Okay. Heather, let's start with you, Heather Goff.
Yeah, I'm Heather Goff. I live in Massachusetts. My brand is
Plopples and trying to sift through things I've received
from my parents that I want to pass on to the next generation.
I think the main thing is just a sense of how honesty, really,
like being completely honest and in every interaction and
transparent, like that sense of how important integrity is, I
think that's one thing that my parents have passed down that
that really that I treasure. Yeah, I thank you for that
question, because there's so many things that I don't want to
pass on to the next generation. But that's one thing that that
that I really do. So
yeah, it's good. I love that. It's like the positive side
because most of us talk about things we don't want to pass on
from our parents. But we all got a few good things in there. So
that's good. Love it. All right, Heather, tag someone in.
Great, Heidi.
Hello, thank you. So I'm Heidi Ellis. My brands are I actually
have a couple I have bloom and bright laundry code. I have
fire and clover. And then I have like an unofficial sort of side
brand that I haven't trademarked yet calls Heidi called Heidi's
healthy kitchen. And I have a cookbook with that. So I'm from
cookbook with that. So I'm from Alpine, Utah. And the thing that
I am most grateful that my parents passed down to me, and
that I truly want to pass down to my children is faith and love
for the Lord and how that can completely change our lives.
Love that answer. Awesome. All right, tag someone in Heidi.
Um, Lisa.
Hello, thank you, Heidi. Thanks, Heather. So my name is Lisa
Dolina. I'm from Chesapeake Beach, Maryland. And my brand
name is for motion. And
might seem a little superficial, but I wasn't very close to my
parents. But my father, I would say I would want to maybe pass
down his athleticism to my children, and my mother her
cooking skills. So that's it for me.
Those are great. I love it. Very practical.
All right, go ahead.
I can't see since I'm driving. But Heather, or, um, can, can
you just go ahead and tag someone for me, Megan?
Yeah, let's do Kathy.
Thank you.
Hi, everybody. My name is Kathy Fullerton. I'm in Southern
California. My brand is Homemakers Harmony. And I think
while my parents were not a great team, and they separated,
they both had incredible worth ethic work.
You muted Kathy.
So it just like automatically put you on mute.
Oh, sorry. Did you hear?
No, yes. It like just happened. Okay. Okay. You said they had
great work ethic.
Yes, they both had great work, work ethic. And that's something
that I got from both of them. And that's something that my
husband also has. And so I'm really hoping that my kids can
see that and they take that with them as well.
Let me tag someone. Hold on. Let's see. Let's go with
Rebecca.
Hi, my name is Rebecca Nelson. My brand is Abby & Noah Co. And
we're in Central Illinois, in the middle of a cornfield. And
we're in Central Illinois, in the middle of a cornfield,
basically. It's very exciting. And the thing that I want to
pass on, I would say is my parents own their own business.
So they're both very hard workers. My dad's very
entrepreneurial. And he's really, really good at people
skills. So I would say I would want to pass that down to my
kids.
And I'll tag in Kirsten, Kirsten, sorry.
Hey, I am Kirsten my brand is offshore edit.
I am calling in from Colorado Springs.
So, I feel like y'all have really good ones.
I would say for my dad, it would be like his generosity. He's always been like working class but I mean, they would just do like crazy things growing up like they would give away cars and like, I don't know stuff that just seemed really extravagant
to me.
So I think I would want to pass that on and then for my mom it's probably her love for the beach, and being like out in Colorado.
I've realized more and more how much like the beach is like sacred space for me and so I want to pass that along to my kids.
Let's throw it to Amy.
Hey guys, so I came out from the shrub beds trying to weed, so I'm all sweaty.
I'm Amy Bruchy, and my brand is Blumenhaven Co. And I live in a small town Columbus, Pennsylvania.
So it's up towards Lake Erie.
Anyone's familiar.
My husband owns a butcher shop.
I am part of it but I don't do much of anything over there.
One thing I'd like to pass on would be, I guess from my mom is a very caring person, and just throughout the years she, she's taught second grade like she's retired now but she taught second grade for like 35 years.
So she was always caring for others and just, just has that love for others so I think that's really important in life to always care for people around you. So that's one thing.
I'm going to tag Amanda if she's still available because she said that she had to go into the dentist in five minutes but I don't know if she's available.
There you go.
You're muted Amanda.
I just got here. So this is perfect timing. I just typed it but I'll just say it quick.
My parents were entrepreneurs for like 90% of my life, and so they own their own photography and videography business.
And I think one of the biggest takeaways that I have to is like looking back on it now is watching my parents step out in faith for things, and like, if the Lord opened a door they were like, well let's try that let's see if that's from the Lord and it was just like
stepping out in faith and continually seeing the Lord honor that and bless them because they trusted him like that was huge like looking back on it now I can see they continually like,
like whether we moved or they tried new things in the business it was just like, then it was being able to afford more being able to bless people more like the Lord honored that.
And so that's something that like me and my husband really try and do too is like to.
I always like to say, if our if my focus if our focus is like God centered and to like bring him glory like I think he really honors that.
I think he really honors when he's the center of it, whether whatever that be and I feel like that's that is being in the will of God is when that you're making all your decisions like that so yeah that's my, that's, that's, that's that's what I got from my parents.
Thanks, Amanda, of that.
Okay, goodbye everyone.
You're there for your tooth. Yeah. Oh my gosh. Okay. This is a long story but everyone pray for minutes to. Yeah, thanks.
Wishing you luck, girl.
All right, Nicole I don't know if you are like able to talk. No, you tell me.
You're muted right now so okay.
Yep.
Hello, my name is Nicole Ferreira, and hey Nicole Carter and rather be going to go by that.
My brand is Carter Girls and Co and my brand is a brand that supports busy women and getting ready fast and keeping yourself here at the forefront of their lives, because we're looking to show the better women, we're taking care of us first.
And something that I've learned from my parents both of them is definitely hard work, but for my dad in particular I would say his spirit of humanity and giving back, which I really find like in my, my products are going to give a portion of the proceeds to help women reclaim their power and domestic violence awareness.
aftermath of that. And also, I feel like my dad's just tenacity when it comes to business and everything that I've learned in business.
My foundation in business is from him. And it was just like being really aware of your surroundings and who you're with and the folks being at your feet.
And just being on guard and knowing, you know, how to make quick business decisions like this. I feel like I owe that to my father.
I don't want to pass down the hard-working ethic to my kids. I want them to know that they can work hard and push that part of it.
But I also want them to know that it's okay to take breaks because I was groomed as an extreme worker.
And I'm trying to groom them as hard-working people and humans that contribute to society, but also know that it's okay to sit down once in a while.
I'm teaching right now.
That's good.
I can't see if anyone else is standing up.
You were the last hand up, so that's good.
Yep, so there's a couple people who hopped in late, so if you did not raise your hand, throw it up now.
And I'm also going to read a couple that got dropped in the chat.
So Laura is not able to unmute. I'm going to read hers.
Laura McLean.
Josie is her brand.
She's in Noblesville, Indiana, Northeast Indianapolis area.
From her mom, work ethic and problem-solving slash creativity.
And from her dad, her heart and love for people and quirky sense of humor.
I love that.
And from Heather Frederick, her brand is Baswinko.
I hope I'm saying that right. Baswinko.
Located in upstate New York, three hours from NYC.
One thing she's glad her parents passed down to her was her faith and making special time to spend with family.
That's great.
All right, Sherry, go ahead.
Sorry, I was late. My computer had a major mess.
Oh, you're okay.
I had to restart it.
So I'm Sherry Johnson.
I live in Butte, Montana.
And my brand is S&K Lovelight.
You all sounded like you had great parents.
Mine weren't the greatest, but that's okay.
Something maybe from my mother is don't work yourself so hard, and then you have to be on disability the rest of your life.
Because she worked so hard, and now she's had four back surgeries.
And just take care of yourself.
Take care of your body.
From my dad, he's just a really super hard worker.
I didn't really know him that well since I was six.
But I know that he's just a super hard worker.
So keep working on.
That's about what I know that I can get from my parents.
Awesome.
Thank you so much, Sherry.
All right.
Tammy, do you want to introduce yourself and answer the same questions?
I mean, people mostly know you, but, you know, it's fun.
Yeah.
So, of course, I'm Tammy.
I live in Washington State.
And brands.
I have Wash Day Laundry Company, Fern and Maple Home, and I'm creating a new brand, Hey Mom, It's Me.
So I was thinking there's so many things that I would like to pass down to my parents, but this was kind of a struggle of mine when my parents passed away, knowing that I didn't have children.
So honestly, it's for me, it's a parallel thing that I want to leave this generation as somebody that can feed into the next generation with.
And that's one thing I really learned when I went to back to the Bible school that I went to that I want to help other people get where I'm at.
So it's kind of that in where we are at with you guys.
So, yeah.
That's it for me, Megan.
Yeah, I'll share too.
Most of you know I live in Phoenix, I still live in Phoenix, and it's getting really hot so you know, send me all the cold water and stuff.
And I'm building a brand called Cappy and Luna with my business partner Tiffany.
And.
Okay, one thing. Let me reread how that was worded.
One thing that I received from my parents that I want to transfer to the next generation.
Okay, this is a challenge. So for my mom.
My mom's easy I love my mom.
My mom has like a huge heart, she's super compassionate, and she, she just like believes in people like beyond what is normal. Like I've seen her just like just believe the best about people even when they're just like not, they're like totally not living their best self
And she just really believes that there's something redeemable and every single person.
And I really admire that because I'm quick to be judgmental
and bring down the fire from heaven,
super justice-oriented,
but my mom's very merciful and compassionate.
So I love that about her.
And, oh, thanks, Tammy.
I feel like I struggle sometimes.
And my dad,
my dad is one of those people
who is definitely not living in what his real identity is,
but I see a lot of gold in who he was made to be.
And I'm a lot like him in a lot of ways.
And so in a lot of ways,
I feel like me living in my identity
is sort of like a redemption of who he could have been.
So things that I get from him that I wanna pass down,
he's very creative, very entrepreneurial as well,
but I love his passion for creativity
and the way his brain works
is just very outside of the norm,
which partially attributes to why he struggles so much,
but it can also be a really beautiful thing.
So those are things that I wanna pass down
to my future generations.
Okay.
Oh, thanks, guys.
All right, so let's move in.
So welcome to Inner Circle Membership.
Just to put everyone on the same page,
actually, really quick,
raise your hand, like physical hand,
if you are like a newly graduated
Inner Circle Accelerator student,
just so everyone can kind of see.
Okay, there are several others
that couldn't make the call today.
Obviously, we'll be catching the replay.
So these guys have a three-month trial
of Inner Circle Membership.
So they're gonna be here for three months,
and then after that, they'll make their own decision
about whether they wanna continue forward or not.
So if you see people around for a couple of months
and then not, like that's what happened,
but we'll talk more about that when that time comes.
But we really want those of you who are here
for the next couple of months to really just like dig in
and get as much as you can out of this.
And a big part of that is community.
A huge part of that is community.
That's really what makes this so special
is there's just something very powerful
about being in a room with people
who are on the same journey you're on,
walking the same direction,
coming across the same or similar hurdles,
especially when a lot of people in your life
may not understand what you're doing
and why you're doing it.
That is the glue.
That's the magic of what Inner Circle Membership
is really about.
It's the community.
And it is what you make it.
So the more you lean in to those relationships,
connections, that network,
the more you're gonna get out of it.
And I really seen some people really lean in
and form really awesome friendships, relationships,
but also business relationships
that have truly helped their businesses soar
and unlock to different levels.
And also just that personal friendship,
that support for their own lives.
And then I've seen people just totally not use it at all.
And they're just here for the content and the calls.
And I can honestly tell you they get way less out of this.
So it's your choice, it's in your hands
what you wanna do with this.
But I can tell you, you will get more out
if you lean into the people around you.
Do any Inner Circle members currently
wanna share anything?
I mean, I'll give some space.
I'm gonna give some space for them to hear from you guys.
If there's anything that you, recommendations,
or I don't know,
encouragement that you wanna share with these new members.
Don't mean to be on the spot,
but we can circle back to this later too.
You guys just have so much wisdom.
Well, it's been interesting.
The journey's been interesting
because I've been here for,
I guess, the longest other than the coaches.
But feeling like a total newbie at the beginning
and feeling like I had so many questions
and could I even contribute to coming around
to where I feel like I'm contributing
more than I'm taking now.
And it's fun seeing that cycle.
And I think it's just nice to have an Inner Circle.
I like to me.
I think that having your people, right?
Like that get what you're doing.
I don't have a lot of support outside my husband.
I don't have a lot of support.
My parents think that this is stupid and crazy.
I have a whole nother business, I have a group private practice that I do and my business
partner's not happy that I'm spreading my time doing this.
So anyway, it's just nice having people that know what I'm talking about because this is
not something that a lot of people in Guildford, Illinois know about.
So I appreciate the community and learn a lot from others and it's great.
Good.
Thanks for sharing, Rebecca.
I really like what she said about like you come in with a lot of questions and you think
do I even have anything to give?
And I promise you, you do.
Like you do have something to give and sometimes it's like it's not even what you like think
or expect it to be.
Because like we talk about all kinds of things in here that are sometimes related to our
businesses and sometimes not.
Like I remember Heidi was going through maybe still going through some really intense stuff
like with her personal life and just you know coming across walls and problems like big
problems that need solutions and she can just come here and be like okay I need to do this
thing, I need to fix this thing, any ideas on how I can do this?
And it's like totally outside of what we're doing with e-commerce but like everyone has
different experiences, right?
Like you never know.
Like Rebecca literally has a practice for like mental health and that's like a huge
wealth of knowledge that she can like bring that expertise in.
Heather Goff has a background in like building websites and stuff.
She has like that expertise.
Like everyone in this room has different life experiences outside of what you're doing right
now.
Like most of you you know have gone through different careers or have had multiple children
which that in and of itself is like a huge feat and accomplishment that you've learned
lots of skills to survive through, right?
So there's all different things that you have to contribute that are not just like oh I
learned this new Amazon thing.
Like there's so much more than that.
There's so much more than that and that is what a mastermind really is about.
It's bringing all of our collective experiences and wisdom and knowledge together and being
like what can we unlock in each other with all of this.
So I really want you to see this as a place not just for like you know I can only ask
questions about my e-commerce brand and like anything outside of that.
That's just not how we roll here.
Like we're just very open and connected with each other because honestly would you rather
go to like your family and friends who are like kind of negative and like Debbie Downers
and bring a problem to them or would you rather come to a people who are like solution oriented
and like creative, you know?
So it's just a place that you're really going to start to appreciate for all the different
qualities that it has and the qualities that you hold as a person contribute to that.
So you know come into this like with confidence knowing that you do have a lot to offer here.
You have yourself to offer and you're pretty great.
So that's a really good thing.
Any other members want to say anything before we kind of get into some practical stuff?
I'll kind of speak up a little bit because I actually am on a lot of the calls.
I know there's, I know Heidi and Rebecca you usually are on as much as you can too but
I think like for me the inner circle like I want to make sure I'm getting the most out of
everything and so I show up and try to like my husband has to pick up kids so I can be here
because it's during pickup but I feel like I do get a lot more out of stuff and understand what's
going on with the whole inner circle and just experiencing different things that others if
they're missing it then they're just not like hearing the whole picture of everything.
So I think just showing up and like having that community has been really good for me and just
you know loving on each other and I'm the biggest baby in the world so you're gonna see me cry so
heads up. That's a strength Amy. That's a superpower. It's not a strength. It is.
I know. I don't know if I'm ever gonna feel like it's a strength. I feel like I'm like
that's my weakness showing emotion but I have four kids so they go through a lot of stuff in
life and it really affects me and I feel like I have this group to like support me in that way
so it's been really good you know just to have everyone's support and not even just business but
like you know my life stuff too so we're all here to hear everybody's crap that they got going on
and
We're all here to support everybody,
so it's really good to just lean into it.
That's one of my, I guess,
biggest suggestions is just to definitely lean into the group as much as you can,
even if it's not business-related too, like Megan was saying.
Totally. Amy, I don't know if you saw the Mindset Monday from this Monday,
but Steven started the call and he was like,
I'm feeling really emotional today.
I'm really excited to cry with you guys.
He was like, isn't it weird that when people cry,
people apologize, like, I'm so sorry.
He's like, I'm not going to apologize.
I'm excited to cry with you.
I was like, that's pretty good.
I like that. Just keep that in mind next time.
I got on late, but I did hear middle to end of it and oh my gosh,
that call, I cried.
It was intense, I know.
I just love the way he framed that up.
I'm not going to apologize for showing emotion.
It's a good thing.
I love that.
I agree, Heidi.
I agree.
Would we all rather be desensitized and numb?
No.
It's not human.
That's not a human experience.
Heather, go for it.
I see your hands up.
Yeah, I am.
Gosh, how good you lowered my hand.
I just want to say, I'm sorry, my dogs are fighting over me.
I'm really grateful to be here because I also, outside of here,
my family is not very supportive.
It's hard if I'm going through something to,
like I used to walk with my sister all the time to kind of,
that was one of my go-tos, but she's so negative about what I'm doing
that it's hard because I have to really censor what I talk about with her.
It's no longer a relaxing experience.
And I'm finding this week, I feel completely burned out.
Sorry.
I'm so tired after the accelerator and the rain tank, and I'm struggling.
I'm just doing the bare minimum right now.
And so, I mean, I know it's normal, but I just
wanted to share that I'm sure all of you have been through times
when that's hit you.
And I'm just like, what are your coping mechanisms?
Thanks for sharing, Heather.
Everyone in this room understands that.
Sometimes you just need to take a week off or take a few days.
Oh, yeah, or more.
Or more.
Give yourself permission to take a break.
Yeah.
I could probably speak to that just a little bit
because the last six months with my family
have been so very busy and crazy and intense.
And it's not over yet.
And I have just learned to just do what's most important,
and the rest just goes away.
Sometimes it's OK to just not do it.
It's OK to rest.
I think you'd come off of one of the, like a seller summit sort of thing.
You get all these ideas and all these great things to work on.
And I think it is overwhelming.
Like, it takes a while to decompress afterwards.
And then you just really have to prioritize where you're at
and just do one thing at a time.
Because it's just, it's easy to get swamped.
Thank you.
Yeah.
Yeah, that's right.
You just finished the accelerator.
You did, you presented at Rain Tank.
You went to seller summit.
Like, it's exhausting.
It's exhausting.
You know, there's this, I don't know what you would call her.
She's like a, I don't know, someone like Stephen,
you know, like in this kind of world.
And she runs like a big thing.
Her name's Shanda Sumter.
And the way she builds her schedule, she only works,
I think, four days a week.
And she only works three weeks a month.
And she only works 11 months a year.
So basically, like the last of each group of time,
does that make sense?
Week, month, year, she takes off.
So she has like, you know, that last day a week,
the last week a month, and the last month a year.
She just doesn't work.
She just builds it.
And she said that that's one of the most
like efficient and powerful things she did for her business
because it keeps her in a space of like peak performance,
like all the time.
And one of the books we read in Inner Circle last year was,
I think 10X, I think it was in 10X is greater than 2X.
And one of the chapters talks about how like rest
is one of.
The most effective things you can do to be more effective with your time.
And he was like giving the example of like these, you know, super.
Like famous athletes, like really successful athletes and the amount of
money and time that they invest in their rest and recovery and how that is like
specifically, like directly correlated to their success, it was so fascinating.
Like he really broke it down with data.
You know what I mean?
It was fascinating that like rest is sometimes the best thing you can do for
yourself to become more productive, efficient, and successful.
Isn't that interesting?
And also it's scientifically proven that you have your best ideas.
When you're not thinking about it, like oftentimes it's like when you're in the
shower, like when you're driving your car somewhere and then bam, it hits you out
of nowhere, that's like scientifically proven you have your best ideas.
And it's because your brain is like in a state of rest.
And so you can like, it allows more of that to flow.
It's just, it's just like backwards from how we think about it.
Like we're so go, go, go our culture.
So go, go, go.
And it's, um, the opposite that actually helps us.
So definitely encourage you to lean into rest.
It might be the best thing you do for your business and yourself.
Yeah.
Okay.
Yeah, totally.
I mean, everyone in this room, like who's been here a while, we've all gone through
personal stuff, myself included, where I have just like checked out.
I mean, is that not true?
Like I have just like checked out and like, guys, I'm going through something.
I'm going to live under a rock now.
Bye.
See you.
I don't know when, and just like gone because like, that's all I had.
So I have, and sometimes you're in that space and the kindest thing we can do to
ourselves is like, to just like acknowledge that and be like, I need to stop working.
Now.
I mean, someone just said to me the other day, my boss, technically, he was like, I
am like, basically giving you a direct order to take the rest of the day off because
you're not in a good space anymore.
And I was like, he was like, no, I'm going to follow you around to your meetings until
you get off zoom and like turn off slack.
Like you're not allowed to work anymore.
And I was just like, okay.
And sometimes we need that.
Sometimes we need that.
So, yeah.
Thanks for sharing Heather.
Okay.
You guys ready to see a little bit of some new things that you'll get access to?
This will be a good refresh for people who've been around a while too, just because
things do look different now.
So first I'm going to show you, um, the inner circle library and it's kind of broken
up into a couple of different things.
So under courses, you're going to see like all these different, let me make sure I'm
sharing the right screen.
Yep.
You're going to see all these different courses here.
And I kind of just type like inner circle, like, like this, and then it'll filter to
the ones that are inner circle related.
So there's a couple of different, uh, separate courses and that contain different
things.
So I'm going to walk you through what those are.
If this will load.
Okay.
All right.
So of course you're going to have your accelerator.
You're going to see that that will stay.
And then you're going to see this inner circle workshops.
And this is where, um, we upload all, like all of the workshops that we do in inner
circle membership.
So once a month we have an expert session.
So we have like someone come in and do some kind of, uh, kind of, uh, kind of
Uh, training mostly.
And there's also like a Q and a portion.
Um, so you can kind of see like the list of people who have come in and of course
you have access to all the past ones.
And then any future ones that we do will get uploaded here as well.
So this is like a living, uh, I guess, um, it's the word I'm looking for.
Like, I don't know if I'm blanking words.
This is where we put all of the workshops that we do.
So I would recommend you come in here and check out the ones we've done in the
past.
There's a lot of really good ones in here.
Um, and then this will continuously be updated and kind of similar to that same
idea.
Hold on a second.
There's another section where you can find even older workshops that we did like
three years ago, like a little bit ago, but still some really good content in
there.
So I'll show you where to find those.
This takes a really long time to load, probably faster if I just searched it
myself.
Okay.
So this one's called Inner Circle 2022.
So this is a while ago.
And you can ignore the onboarding and the resources and tools.
The reason is because all of this information is outdated.
This is for 2022 people. That's like old news.
And then the resources and tools, we've like moved these to other places.
Some of it's in the accelerator content, some of it's elsewhere.
So you don't really need to pay attention to it here.
But this is what I want to show you.
The workshops and the cross-pollination sessions.
So these are workshops back from like 2022.
And lots of really good stuff in here as well.
So I would recommend you come through here
and just check out like what the topics are,
see if there's anything you want to watch.
And then the cross-pollination sessions are like,
these were from current Inner Circle members
or like other Inner Circle people at the time
who would like bring something of value and kind of like add a training.
So there might be some stuff in here as well that you want to check out.
So that's under Inner Circle 2022.
Just ignore how much stuff you see here,
because this looks like a lot.
You guys won't have this much stuff.
Okay, so we've got Inner Circle workshops, Inner Circle 2022.
You've got your Inner Circle accelerator.
You're just going to have one, the one that you participated in.
And then there's some off Amazon resources in this section here.
And if we create any other like new content
related to like off Amazon stuff,
we will add that stuff here just because it's easy to find.
So we kind of section that off.
You can come check this out.
There's some videos in here.
And I think there's one more section.
There's a couple more actually.
Okay, these two, you're going to see one called Faucet Phase
and one called Funnel Phase.
Okay, so let me actually open these.
Okay, so the Funnel Phase is basically content related to teaching about funnels.
So we actually did a five-day funnel challenge.
This is really, really good.
If you still are sort of like wanting to learn more about the concept of funnels
and like how they work in marketing
and just the general like idea behind how to create a really effective funnel.
Now, that's what mostly day one, two, and three are about,
is like really teaching about like why funnels are so effective in marketing,
how to use them to scale your brand, how to build one.
And then later we get into kind of like the nitty-gritty of how to build a funnel.
We are actually building funnels in this challenge on a different software.
That is not Rainflow, but the same concepts will apply.
You just won't be able to like, it won't look the exact same.
But there's some really, really good stuff in here about just like understanding funnels
and why they work.
This is probably the best place to go other than reading dot-com secrets.
You can either read dot-com secrets or you can watch this challenge.
It's a lot of the same content, but you'll learn a lot about funnels.
And then there's a lot of really great like bonus content in here as well.
There's a lot of tools, resources.
So you can come check this out.
We also added, we have like a Rainflow working session with Liz,
who is someone who has like a lot of experience building funnels
and high level and like graphics and branding, that kind of thing.
And we just put the recording in here because we learned so much.
And so if you wanted to just sort of like go through there
and see what you can pull out,
there's a bunch of information about funnels here.
And then the faucet phase is really related to how to drive traffic.
Okay.
So if you think about funnel as like, I need to build the building
and then faucet is like, I need to get the people to come to the building.
Okay.
So you got to build the thing and then you got to get the people to come
to the thing.
And that's the basic concept of like how you build,
build a brand off Amazon.
Basically you need a place to send them and you need people.
So faucet is all about how to drive traffic and we cover both organic
traffic and paid traffic.
Okay.
So organic means it's not ads.
You're not spending money to send people it's organic.
So it's like from your posts that you're creating on Instagram or from
word of mouth or from the emails that you're sending out to your email
list or from your lead magnet or, you know,
from your QR code on your insert card on your Amazon product,
it's organic.
So we talk about different ways you can drive organic traffic on all
these different platforms.
And then we also talk about ways you can.
drive traffic through paid ads on all these different platforms. So you can use a combination
of both. A lot of people think that it's impossible to build a brand without paid traffic.
Not true. And a great example of this is, I don't know if you guys heard Andrea Olsen talking about
this on Rain Tank. She has a seven-figure brand that's entirely run off of organic traffic.
She doesn't do any ads. It's crazy to think how much more she could do if she were doing ads.
And she herself recognizes that, but she said, I don't want the headache. I don't want the
complication. I have six children and I work three hours a day. I love my life.
That makes perfect sense to me. It works for her. That's what she wants. If she added in ads,
she'd probably work more than three hours a day. So there's so many ways you can go about building
your brand. None of them are wrong. It's just what's right for you. And so I really want to
encourage you to just keep that in mind as you're learning. And as you're going through this
content, you might come across something that you're totally overwhelmed by. And you're like,
oh my gosh, no. And that's okay. And someone else might take that same content and be like, yes.
It's just going to depend on what you want to do, what your natural skills and strengths and
inclinations are, and what works for your brand. Some brands do really well with organic content.
Some brands are going to need more help with ads. It just depends on you. So this is a great
repository for just all kinds of strategies. If you click each one of these, they all have
different things under them. So come in here and learn. Just start learning. Now, I can tell you,
I would not recommend you try to start driving traffic on every single one of these platforms.
I don't think that's a really good way for you to build quickly. I think a better way is going
to be for you to pick one thing that is working for you and to lean into that thing. And this
was a big concept that the Sharks talked about on Rain Tank as well. Pick one thing that's
really working for you and lean into that. What did Joshua Stevens say? He said,
be fruitful before you multiply. So by that, he meant make sure you have one thing going that's
really producing a lot of fruit or revenue before you try to expand that to different
things because you're just going to have way too much going on and none of it's going to do super
well. So we have a bunch of different platforms in here because everyone might want to do a
different thing, but don't try to do everything. Now, this one right here, this is probably one
of our newest additions. It's an entire A to Z Facebook ads course that we actually purchased
from Katie Metzler, who she is an eight figure brand owner, e-commerce brand owner. And she
actually teaches other brand owners how to basically grow their brands with Facebook ads.
And so she built this very beginner meta ads course. It's also up to date because Facebook
changes so often, just like Amazon. And so this is a really good place to start if you know you
want to get into meta ads like Facebook, Instagram, this is a really good place to start.
But there's also some organic strategies and other platforms that you can get on as well.
Okay. So that is the basics of what you can find in the Inner Circle Library.
Now we are always adding to this. So at the very minimum, we're always adding workshops,
and they're all going to be added here under Inner Circle Workshops. Every time we've got
like an expert trainer coming in, it's going to be uploaded here. So if you can't attend live,
you can always come find the replay in here. And we also, sometimes we add content and then
sometimes we acquire content that other people make. Like this Facebook ads course, we licensed
this from her. So there might be other things like that, that we're adding. We'll usually let
you guys know, we'll drop an announcement and then we'll put it in the appropriate place where
it fits in the Inner Circle Library. So I just encourage you guys to keep an eye on this as it
gets updated and dig into this content. I think that pretty much covers the library. Any questions
on the Inner Circle Library? Okay. Then next, I'm going to show you
Slack, which fortunately you're all familiar with Slack at this point, which is great.
So there's a couple of new channels that you just got added to, so I'm just going to walk
you through those really quick.
So you're going, obviously you're familiar with the Announcements channel, that's where
we're going to drop announcements for you guys.
The Introductions channel is where you can kind of introduce yourself, I encourage you
guys to come in here and drop an intro, something like what Kendra did, because there's a lot
of people that are not on this call right now, actually, let me think, there's probably
about 40 or so people total now, so there's quite a few people in this room right now.
So just come in here, drop an introduction so that other people can come get to know
you asynchronously and interact with people on here.
This is a really good way to just start getting to know people and start forming those relationships.
And then eShop Talk, this is where the majority of our conversations happen, this is basically
like our catch-all feed, like anything you want to talk about, questions, whatever, drop
it in here.
Rain Check and Connect is where we will drop the replays of our bi-weekly calls, well,
we have weekly calls, but every two times a month, we have a Rain Check and Connect,
which is a time to sort of share progress, updates, gives and asks, that type of thing.
We'll drop replays here or things related to our Rain Check and Connect calls.
We have this business resources channel where people will drop just like resources that
they found, specific recommendations for people, contractors, manufacturers, connections,
things like that.
This is a really good channel to check those things out in.
We have our Book Bonuses channel, which is where we talk about our book, the book club
that we're currently doing, the monthly book, and we'll have questions in here.
We have prizes each month based on people interacting and engaging.
And then we have a Celebrations channel, which is where people drop celebrations and wins,
which is fun.
And let me see if there's anything else you guys will be added to.
Some of these will be retired, like our Accelerator channels and probably the Rain Tank channel.
Let me see.
That's probably going to be it for now.
And one of the reasons for that is because very soon, we're going to be moving over to
the app.
So let's look at that for just a second.
So the last day we're going to be in Slack is next Wednesday, May 28th.
After that date, no more access to Slack at all.
Our account is actually going to be automatically downgraded and shut down, basically.
And we won't have access to anything past 90 days.
I think we can see the past 90 days of messages, but nothing before that.
So anything that you want from Slack, I would move it out of there before next Wednesday.
One note on that is that we will be going through the Business Resources channel and
just putting everything in a Google Doc, basically.
We'll be moving that out.
So don't worry about things in here.
But if there's anything, just like messages you sent to each other or links you saved
or whatever, go ahead and grab those before next Wednesday.
And then we will officially be in the app.
We've obviously moved over the Mastermind to the app already, so you'll just stay in
one place.
So you'll have the Mastermind group and you'll have a separate group for Inner Circle.
And you can see we already have some different tabs up here for different topics.
And we'll have announcements here.
We'll have the replays here of these weekly calls that will be available here.
You can see the calendar of events.
This is the add event calendar, so you can see what's going on.
You can see who's in this group.
You can search each other, DM each other.
Pretty much everything you can do in Slack, you'll be able to do here as well.
So that will be, we'll officially be in here on Thursday, May 29th.
And this is where moderation and questions and conversations will be happening.
Any questions on that?
Bye, Lauren.
Heidi, I'm trying to understand your question.
Are we not moving off of Slack to the app?
Yes, we are.
Did I answer it?
Okay.
All right.
I don't know when you guys asked this question.
Rebecca, yes, you are losing Slack is the answer to that.
Maybe I already answered this.
I'm not sure.
Cute.
Okay.
Any questions about moving from Slack to the app?
Okay, everyone seems good with that. We're good. All right. Everyone is already in the app. Yes.
Because of the mastermind. I have personally made sure all of you are in here.
Okay. Actually, look, this is how many people are in our inner circle membership right now. 49.
That's how many people are in here. That's probably including me and Tammy, I'm guessing.
So, yeah. This will be a good place where you can see everyone. Okay. I would love for everyone
to check a couple of things. It doesn't have to be right this moment, but today, tomorrow would
be great. You should all be added to these additional Slack channels in Slack, so you
should be able to see channels that you did not see before. You should all be able to log into
the app, rainmakerfam.com, log in, and you should see at least two groups. I have a lot going on
here, but you should see this one, the Rainmaker Mastermind, and this one, Inner Circle. Some of
you will also have the Influence to Income, which is a retired group, but you should definitely see
Mastermind and Inner Circle. That's where you're going to live for those two groups. Okay. So,
please make sure you have that. I want to know if you don't. And what was the other thing? Oh,
if you are a new Inner Circle member, please check your app and look for these specific
courses. Inner Circle Workshops, Funnel Phase, Faucet Phase, Inner Circle 2022, those things
that I showed earlier. If you're not seeing it, you may have to log out and log back in.
Okay. So, go ahead and check those things for me, and then send a DM in Slack to me and Tammy
if you're not seeing anything or missing something, so I can make sure that gets corrected.
Okay. I'd love to, I'm going to stop sharing now. This is great. I was going to try to keep
this to about an hour. So, I'd love to just open it up for any questions that any of you may have,
and then we will wrap it up. Any thoughts or questions?
Can you explain the, like, book club thing? Do we need to, like, order a book,
or is it already happening? Good question. We are, we order the books for you,
but when does this book end, Tammy? I feel like we're nearing the end. Maybe this is the last
month. June 30th should be the second. Okay. So, we have one more month.
Okay. So, let me think. Then July, August. Okay. So, we could do a couple things. We do a book,
a new book, every quarter. We take a new book every quarter, and then we split it into three
months, and we read it over three months. So, we're on, we're about halfway through the book
we're currently reading, which we're currently reading Let Them by Mel Robbins, if you wanted
to know. If you guys want to jump in on that, we can get the book for you, and you can start
reading it. We'll be finishing that book at the end of June, and then starting a new one,
beginning of July. So, you can jump in if you want, or if you want to wait until the next book
that we're going to be doing in July, we can wait till then. So, I would say, if you know you want
to jump in, it depends on how much time you have. It is a good book. It's a good book. It's a good,
it just depends on how much time you have. If you feel like you can read it in that time,
and you know, want to be involved in the conversations and stuff, then go ahead and
send a DM to Tammy and just say, hey, I'd love to join the book club. Again, it's called Let Them,
the Let Them Theory, if you want to like look it up and see if you're interested.
It is good. It is good. So, yeah, just DM Tammy if you want to jump in. You're welcome to do that,
and then in July, we'll be starting a new book, and we'll put out like a poll of like,
what book format do you want? You know, audible, physical book,
Kindle, and then we'll order them for you. Okay, make sure, DM Tammy in Slack so she doesn't lose
it. Okay, anyone DM Tammy in Slack, and she'll get that taken care of for you. Good question.
Other questions? DM Tammy and she's going to get us a book.
DM Tammy if you want to join the current book club, yes. Okay. Send her a DM in Slack.
DM me with your option of what type of book, if you want audible, Kindle, or a physical book.
Yeah. I'll have your guys' information, and I can send it, but yeah, just give me what option
you want to so that I can easily. Okay, Tammy. Thank you.
All right. Just, I think we've talked about this before, but just so you know, we do have
weekly meetings at 11 a.m. PST. Okay, so you can kind of just block that in your calendar.
Any of you have already gotten the ad event link?
Tuesdays, yeah.
Let me drop this in the chat really quick.
We have a separate link for this.
Hold on one second.
A separate ad event link for Inner Circle membership events.
Oh, thanks Heather.
OK, so this is the ad event.
It's also, this is embedded in the app.
So you won't have to remember to add it.
It'll just be in the app when we're in there.
But this is where we have all our events.
You can see what it is, what's coming up,
what time and all of that.
But all of our events are pretty much 11 AM PST.
If there's ever any change to that, we'll let you know
and we'll announce it.
Because there are occasionally times
where we switch to a Thursday or we switch by an hour
or something to accommodate someone else's schedule.
I am also thinking through the possibility of adding,
so we have like bi-monthly Rain Check and Connects.
I'm thinking about making one of those a PM time.
Just because we do have a lot of people
who are just unavailable at this hour
or people who are working.
So I might leave one of them 11 AM PST
and then the other one in the month in evening time.
And so if you have any thoughts on that,
you really love that idea, please let me know.
I'm just trying to find times that are available for people.
So that is something that I'm looking at the schedule
to think through.
Cool, OK.
That sounds like we've got a lot of working people now.
So just want to be aware of that.
All right, I think that's it.
Next time we will see each other is next Tuesday, 11 AM PST.
But encourage you to start blowing up Slack.
Just get in there, drop posts, drop questions,
interact with each other.
Please drop an intro so people can get to know you,
post a picture, all those kinds of things.
And then very soon we will be in the app together
and we'll be doing all that there.
Any last questions or comments from you guys?
I love that Nicole is just like, she's like getting this done.
You're just like the expert multitasker over here.
So good.
All right, ladies.
It was great to see all of you old and new faces.
Love all of you guys.
So excited to be here with you.
And we'll see you guys next week.
Bye, ladies.
Have a great week.