WEBVTT

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Welcome, ladies and gentlemen.

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Welcome, ladies.

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Hello, welcome.

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Hello.

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Keep letting everyone in here.

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How's everyone doing today.

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Pretty good I actually snuck a day off. My eight year old had a physical so I took the whole day.

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I don't get that many breaks I was like I'm using it as an excuse to be off today.

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That's great. I love it. Are you on the way back or on the way there.

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We're on the way back now we went to, we went ran some errands and heading to pick up my 13 year old from school now so yeah.

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So I was glad to be able to catch this.

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Yeah, glad you're here.

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How's everyone else doing.

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Anything interesting going on.

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Plugging along.

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Plugging along.

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As usual. Yep.

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Well, we are going to be welcoming some new inner circle members today.

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And let me keep letting people in.

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So not everyone is going to be here today like some, some of our new inner circle members are, you know, going to catch the replay and then some of our current inner circle members are also going to catch the replay.

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So really the best place for you to actually like meet everyone is going to be in Slack.

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And we're going to, I don't know if Tammy's already asked you guys to do this but if not we're going to ask you guys to do like an intro post.

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Just a little about you, you know your family your brand.

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And just to let everyone kind of get to know you because some people are, you know, team replayers so you're not going to meet everyone on the calls.

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We're going to talk a little bit about what's going to happen in about a week, where we are transitioning off Slack so we're going to do some walkthroughs and show some things that you just got access to this morning.

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If you're like on your phone or can't really pay attention right now that's all good you can either like catch the replay of this, or just check it out discover it yourself I'm just going to kind of walk through some stuff.

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But before we jump into that, as we still have some people joining, I'd love to just sort of have everyone do like a quick share.

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Some of you, most of you know each other but like Heidi and Rebecca you guys may not know other people in the room and vice versa. Although some of you met Rebecca at Seller Summit.

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So let's go ahead and do a quick share let's do.

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Hold on, let me pick a question here.

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Let's find a question.

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Let's do a purple one.

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I got these like conversation cards and they're pretty great.

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This is funny. Okay.

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Um, oh that's good too. Alright, so let's say where what your name is where you're from, like, where you live, and the name of your brand as well.

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Okay, so I'm going to drop that in the chat just in case anyone needs a reminder. What is one thing you received from your parents that you want to transfer to the next generation.

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Alright, so you're going to do name, your name, your brand name, where you're from.

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And then answer that question.

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All right, let's have everyone throw up their zoom hands.

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Because then we can see who is not gone.

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And we'll just go down the list.

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Rebecca's throwing up literal hand. So is Annie.

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Sometimes if you raise your hand it like raises it for you, you know, but my never does it. I don't know if that's what I was hoping would happen. Yeah, it didn't happen.

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Okay, so keep throwing up your zoom hands and then anyone who has their hand up.

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ago. So when you wrap up, go ahead and tag someone with their

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hand up. Okay. Heather, let's start with you, Heather Goff.

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Yeah, I'm Heather Goff. I live in Massachusetts. My brand is

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Plopples and trying to sift through things I've received

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from my parents that I want to pass on to the next generation.

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I think the main thing is just a sense of how honesty, really,

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like being completely honest and in every interaction and

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transparent, like that sense of how important integrity is, I

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think that's one thing that my parents have passed down that

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that really that I treasure. Yeah, I thank you for that

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question, because there's so many things that I don't want to

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pass on to the next generation. But that's one thing that that

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that I really do. So

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yeah, it's good. I love that. It's like the positive side

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because most of us talk about things we don't want to pass on

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from our parents. But we all got a few good things in there. So

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that's good. Love it. All right, Heather, tag someone in.

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Great, Heidi.

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Hello, thank you. So I'm Heidi Ellis. My brands are I actually

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have a couple I have bloom and bright laundry code. I have

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fire and clover. And then I have like an unofficial sort of side

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brand that I haven't trademarked yet calls Heidi called Heidi's

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healthy kitchen. And I have a cookbook with that. So I'm from

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cookbook with that. So I'm from Alpine, Utah. And the thing that

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I am most grateful that my parents passed down to me, and

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that I truly want to pass down to my children is faith and love

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for the Lord and how that can completely change our lives.

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Love that answer. Awesome. All right, tag someone in Heidi.

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Um, Lisa.

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Hello, thank you, Heidi. Thanks, Heather. So my name is Lisa

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Dolina. I'm from Chesapeake Beach, Maryland. And my brand

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name is for motion. And

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might seem a little superficial, but I wasn't very close to my

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parents. But my father, I would say I would want to maybe pass

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down his athleticism to my children, and my mother her

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cooking skills. So that's it for me.

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Those are great. I love it. Very practical.

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All right, go ahead.

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I can't see since I'm driving. But Heather, or, um, can, can

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you just go ahead and tag someone for me, Megan?

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Yeah, let's do Kathy.

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Thank you.

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Thank you.

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Hi, everybody. My name is Kathy Fullerton. I'm in Southern

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California. My brand is Homemakers Harmony. And I think

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while my parents were not a great team, and they separated,

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they both had incredible worth ethic work.

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You muted Kathy.

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So it just like automatically put you on mute.

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So it just like automatically put you on mute.

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Oh, sorry. Did you hear?

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No, yes. It like just happened. Okay. Okay. You said they had

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great work ethic.

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Yes, they both had great work, work ethic. And that's something

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that I got from both of them. And that's something that my

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husband also has. And so I'm really hoping that my kids can

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see that and they take that with them as well.

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Let me tag someone. Hold on. Let's see. Let's go with

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Rebecca.

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Hi, my name is Rebecca Nelson. My brand is Abby & Noah Co. And

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we're in Central Illinois, in the middle of a cornfield. And

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we're in Central Illinois, in the middle of a cornfield,

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basically. It's very exciting. And the thing that I want to

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pass on, I would say is my parents own their own business.

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So they're both very hard workers. My dad's very

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entrepreneurial. And he's really, really good at people

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skills. So I would say I would want to pass that down to my

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kids.

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And I'll tag in Kirsten, Kirsten, sorry.

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Hey, I am Kirsten my brand is offshore edit.

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I am calling in from Colorado Springs.

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So, I feel like y'all have really good ones.

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I would say for my dad, it would be like his generosity. He's always been like working class but I mean, they would just do like crazy things growing up like they would give away cars and like, I don't know stuff that just seemed really extravagant

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to me.

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So I think I would want to pass that on and then for my mom it's probably her love for the beach, and being like out in Colorado.

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I've realized more and more how much like the beach is like sacred space for me and so I want to pass that along to my kids.

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Let's throw it to Amy.

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Hey guys, so I came out from the shrub beds trying to weed, so I'm all sweaty.

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I'm Amy Bruchy, and my brand is Blumenhaven Co. And I live in a small town Columbus, Pennsylvania.

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So it's up towards Lake Erie.

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Anyone's familiar.

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My husband owns a butcher shop.

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I am part of it but I don't do much of anything over there.

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One thing I'd like to pass on would be, I guess from my mom is a very caring person, and just throughout the years she, she's taught second grade like she's retired now but she taught second grade for like 35 years.

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So she was always caring for others and just, just has that love for others so I think that's really important in life to always care for people around you. So that's one thing.

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I'm going to tag Amanda if she's still available because she said that she had to go into the dentist in five minutes but I don't know if she's available.

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There you go.

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You're muted Amanda.

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I just got here. So this is perfect timing. I just typed it but I'll just say it quick.

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My parents were entrepreneurs for like 90% of my life, and so they own their own photography and videography business.

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And I think one of the biggest takeaways that I have to is like looking back on it now is watching my parents step out in faith for things, and like, if the Lord opened a door they were like, well let's try that let's see if that's from the Lord and it was just like

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stepping out in faith and continually seeing the Lord honor that and bless them because they trusted him like that was huge like looking back on it now I can see they continually like,

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like whether we moved or they tried new things in the business it was just like, then it was being able to afford more being able to bless people more like the Lord honored that.

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And so that's something that like me and my husband really try and do too is like to.

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I always like to say, if our if my focus if our focus is like God centered and to like bring him glory like I think he really honors that.

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I think he really honors when he's the center of it, whether whatever that be and I feel like that's that is being in the will of God is when that you're making all your decisions like that so yeah that's my, that's, that's, that's that's what I got from my parents.

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Thanks, Amanda, of that.

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Okay, goodbye everyone.

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You're there for your tooth. Yeah. Oh my gosh. Okay. This is a long story but everyone pray for minutes to. Yeah, thanks.

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Wishing you luck, girl.

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All right, Nicole I don't know if you are like able to talk. No, you tell me.

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You're muted right now so okay.

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Yep.

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Hello, my name is Nicole Ferreira, and hey Nicole Carter and rather be going to go by that.

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My brand is Carter Girls and Co and my brand is a brand that supports busy women and getting ready fast and keeping yourself here at the forefront of their lives, because we're looking to show the better women, we're taking care of us first.

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And something that I've learned from my parents both of them is definitely hard work, but for my dad in particular I would say his spirit of humanity and giving back, which I really find like in my, my products are going to give a portion of the proceeds to help women reclaim their power and domestic violence awareness.

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aftermath of that. And also, I feel like my dad's just tenacity when it comes to business and everything that I've learned in business.

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My foundation in business is from him. And it was just like being really aware of your surroundings and who you're with and the folks being at your feet.

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And just being on guard and knowing, you know, how to make quick business decisions like this. I feel like I owe that to my father.

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I don't want to pass down the hard-working ethic to my kids. I want them to know that they can work hard and push that part of it.

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But I also want them to know that it's okay to take breaks because I was groomed as an extreme worker.

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And I'm trying to groom them as hard-working people and humans that contribute to society, but also know that it's okay to sit down once in a while.

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I'm teaching right now.

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That's good.

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I can't see if anyone else is standing up.

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You were the last hand up, so that's good.

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Yep, so there's a couple people who hopped in late, so if you did not raise your hand, throw it up now.

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And I'm also going to read a couple that got dropped in the chat.

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So Laura is not able to unmute. I'm going to read hers.

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Laura McLean.

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Josie is her brand.

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She's in Noblesville, Indiana, Northeast Indianapolis area.

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From her mom, work ethic and problem-solving slash creativity.

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And from her dad, her heart and love for people and quirky sense of humor.

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I love that.

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And from Heather Frederick, her brand is Baswinko.

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I hope I'm saying that right. Baswinko.

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Located in upstate New York, three hours from NYC.

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One thing she's glad her parents passed down to her was her faith and making special time to spend with family.

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That's great.

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All right, Sherry, go ahead.

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Sorry, I was late. My computer had a major mess.

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Oh, you're okay.

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I had to restart it.

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So I'm Sherry Johnson.

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I live in Butte, Montana.

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And my brand is S&K Lovelight.

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You all sounded like you had great parents.

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Mine weren't the greatest, but that's okay.

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Something maybe from my mother is don't work yourself so hard, and then you have to be on disability the rest of your life.

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Because she worked so hard, and now she's had four back surgeries.

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And just take care of yourself.

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Take care of your body.

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From my dad, he's just a really super hard worker.

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I didn't really know him that well since I was six.

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But I know that he's just a super hard worker.

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So keep working on.

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That's about what I know that I can get from my parents.

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Awesome.

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Thank you so much, Sherry.

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All right.

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Tammy, do you want to introduce yourself and answer the same questions?

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I mean, people mostly know you, but, you know, it's fun.

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Yeah.

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So, of course, I'm Tammy.

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I live in Washington State.

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And brands.

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I have Wash Day Laundry Company, Fern and Maple Home, and I'm creating a new brand, Hey Mom, It's Me.

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So I was thinking there's so many things that I would like to pass down to my parents, but this was kind of a struggle of mine when my parents passed away, knowing that I didn't have children.

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So honestly, it's for me, it's a parallel thing that I want to leave this generation as somebody that can feed into the next generation with.

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And that's one thing I really learned when I went to back to the Bible school that I went to that I want to help other people get where I'm at.

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So it's kind of that in where we are at with you guys.

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So, yeah.

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That's it for me, Megan.

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Yeah, I'll share too.

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Most of you know I live in Phoenix, I still live in Phoenix, and it's getting really hot so you know, send me all the cold water and stuff.

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And I'm building a brand called Cappy and Luna with my business partner Tiffany.

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And.

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Okay, one thing. Let me reread how that was worded.

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One thing that I received from my parents that I want to transfer to the next generation.

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Okay, this is a challenge. So for my mom.

216
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My mom's easy I love my mom.

217
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My mom has like a huge heart, she's super compassionate, and she, she just like believes in people like beyond what is normal. Like I've seen her just like just believe the best about people even when they're just like not, they're like totally not living their best self

218
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And she just really believes that there's something redeemable and every single person.

219
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And I really admire that because I'm quick to be judgmental

220
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and bring down the fire from heaven,

221
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super justice-oriented,

222
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but my mom's very merciful and compassionate.

223
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So I love that about her.

224
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And, oh, thanks, Tammy.

225
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I feel like I struggle sometimes.

226
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And my dad,

227
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my dad is one of those people

228
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who is definitely not living in what his real identity is,

229
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but I see a lot of gold in who he was made to be.

230
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And I'm a lot like him in a lot of ways.

231
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And so in a lot of ways,

232
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I feel like me living in my identity

233
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is sort of like a redemption of who he could have been.

234
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So things that I get from him that I wanna pass down,

235
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he's very creative, very entrepreneurial as well,

236
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but I love his passion for creativity

237
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and the way his brain works

238
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is just very outside of the norm,

239
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which partially attributes to why he struggles so much,

240
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but it can also be a really beautiful thing.

241
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So those are things that I wanna pass down

242
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to my future generations.

243
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Okay.

244
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Oh, thanks, guys.

245
00:21:18.120 --> 00:21:20.040
All right, so let's move in.

246
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So welcome to Inner Circle Membership.

247
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Just to put everyone on the same page,

248
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actually, really quick,

249
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raise your hand, like physical hand,

250
00:21:28.940 --> 00:21:32.520
if you are like a newly graduated

251
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Inner Circle Accelerator student,

252
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just so everyone can kind of see.

253
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Okay, there are several others

254
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that couldn't make the call today.

255
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Obviously, we'll be catching the replay.

256
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So these guys have a three-month trial

257
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of Inner Circle Membership.

258
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So they're gonna be here for three months,

259
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and then after that, they'll make their own decision

260
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about whether they wanna continue forward or not.

261
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So if you see people around for a couple of months

262
00:21:56.960 --> 00:21:58.340
and then not, like that's what happened,

263
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but we'll talk more about that when that time comes.

264
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But we really want those of you who are here

265
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for the next couple of months to really just like dig in

266
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and get as much as you can out of this.

267
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And a big part of that is community.

268
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A huge part of that is community.

269
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That's really what makes this so special

270
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is there's just something very powerful

271
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about being in a room with people

272
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who are on the same journey you're on,

273
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walking the same direction,

274
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coming across the same or similar hurdles,

275
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especially when a lot of people in your life

276
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may not understand what you're doing

277
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and why you're doing it.

278
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That is the glue.

279
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That's the magic of what Inner Circle Membership

280
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is really about.

281
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It's the community.

282
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And it is what you make it.

283
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So the more you lean in to those relationships,

284
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connections, that network,

285
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the more you're gonna get out of it.

286
00:22:56.720 --> 00:23:01.300
And I really seen some people really lean in

287
00:23:01.300 --> 00:23:05.640
and form really awesome friendships, relationships,

288
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but also business relationships

289
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that have truly helped their businesses soar

290
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and unlock to different levels.

291
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And also just that personal friendship,

292
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that support for their own lives.

293
00:23:20.120 --> 00:23:23.080
And then I've seen people just totally not use it at all.

294
00:23:23.080 --> 00:23:26.720
And they're just here for the content and the calls.

295
00:23:26.720 --> 00:23:29.800
And I can honestly tell you they get way less out of this.

296
00:23:29.800 --> 00:23:32.360
So it's your choice, it's in your hands

297
00:23:32.360 --> 00:23:33.920
what you wanna do with this.

298
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But I can tell you, you will get more out

299
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if you lean into the people around you.

300
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Do any Inner Circle members currently

301
00:23:45.680 --> 00:23:47.280
wanna share anything?

302
00:23:47.280 --> 00:23:48.760
I mean, I'll give some space.

303
00:23:48.760 --> 00:23:50.720
I'm gonna give some space for them to hear from you guys.

304
00:23:50.720 --> 00:23:53.560
If there's anything that you, recommendations,

305
00:23:53.560 --> 00:23:54.600
or I don't know,

306
00:23:54.600 --> 00:23:57.520
encouragement that you wanna share with these new members.

307
00:24:00.120 --> 00:24:01.160
Don't mean to be on the spot,

308
00:24:01.160 --> 00:24:03.560
but we can circle back to this later too.

309
00:24:04.840 --> 00:24:06.560
You guys just have so much wisdom.

310
00:24:09.040 --> 00:24:11.120
Well, it's been interesting.

311
00:24:11.120 --> 00:24:12.440
The journey's been interesting

312
00:24:12.440 --> 00:24:14.660
because I've been here for,

313
00:24:14.660 --> 00:24:17.200
I guess, the longest other than the coaches.

314
00:24:17.240 --> 00:24:21.240
But feeling like a total newbie at the beginning

315
00:24:21.240 --> 00:24:24.360
and feeling like I had so many questions

316
00:24:24.360 --> 00:24:28.960
and could I even contribute to coming around

317
00:24:28.960 --> 00:24:31.280
to where I feel like I'm contributing

318
00:24:31.280 --> 00:24:33.400
more than I'm taking now.

319
00:24:33.400 --> 00:24:35.600
And it's fun seeing that cycle.

320
00:24:37.960 --> 00:24:42.960
And I think it's just nice to have an Inner Circle.

321
00:24:43.160 --> 00:24:44.000
I like to me.

322
00:24:44.280 --> 00:24:47.880
I think that having your people, right?

323
00:24:47.880 --> 00:24:50.520
Like that get what you're doing.

324
00:24:50.520 --> 00:24:53.160
I don't have a lot of support outside my husband.

325
00:24:53.160 --> 00:24:54.840
I don't have a lot of support.

326
00:24:56.800 --> 00:24:59.600
My parents think that this is stupid and crazy.

327
00:25:00.000 --> 00:25:06.120
I have a whole nother business, I have a group private practice that I do and my business

328
00:25:06.120 --> 00:25:12.040
partner's not happy that I'm spreading my time doing this.

329
00:25:12.040 --> 00:25:16.680
So anyway, it's just nice having people that know what I'm talking about because this is

330
00:25:16.680 --> 00:25:20.720
not something that a lot of people in Guildford, Illinois know about.

331
00:25:20.720 --> 00:25:28.320
So I appreciate the community and learn a lot from others and it's great.

332
00:25:28.320 --> 00:25:29.320
Good.

333
00:25:29.320 --> 00:25:31.760
Thanks for sharing, Rebecca.

334
00:25:31.760 --> 00:25:36.520
I really like what she said about like you come in with a lot of questions and you think

335
00:25:36.520 --> 00:25:38.320
do I even have anything to give?

336
00:25:38.320 --> 00:25:41.040
And I promise you, you do.

337
00:25:41.040 --> 00:25:46.280
Like you do have something to give and sometimes it's like it's not even what you like think

338
00:25:46.280 --> 00:25:49.600
or expect it to be.

339
00:25:49.600 --> 00:25:53.160
Because like we talk about all kinds of things in here that are sometimes related to our

340
00:25:53.160 --> 00:25:55.280
businesses and sometimes not.

341
00:25:55.280 --> 00:26:02.880
Like I remember Heidi was going through maybe still going through some really intense stuff

342
00:26:02.880 --> 00:26:08.880
like with her personal life and just you know coming across walls and problems like big

343
00:26:08.880 --> 00:26:14.680
problems that need solutions and she can just come here and be like okay I need to do this

344
00:26:14.680 --> 00:26:18.600
thing, I need to fix this thing, any ideas on how I can do this?

345
00:26:18.600 --> 00:26:22.160
And it's like totally outside of what we're doing with e-commerce but like everyone has

346
00:26:22.160 --> 00:26:23.960
different experiences, right?

347
00:26:23.960 --> 00:26:25.440
Like you never know.

348
00:26:25.440 --> 00:26:32.320
Like Rebecca literally has a practice for like mental health and that's like a huge

349
00:26:32.320 --> 00:26:35.800
wealth of knowledge that she can like bring that expertise in.

350
00:26:35.800 --> 00:26:39.120
Heather Goff has a background in like building websites and stuff.

351
00:26:39.120 --> 00:26:41.320
She has like that expertise.

352
00:26:41.320 --> 00:26:45.760
Like everyone in this room has different life experiences outside of what you're doing right

353
00:26:45.760 --> 00:26:46.760
now.

354
00:26:46.920 --> 00:26:53.400
Like most of you you know have gone through different careers or have had multiple children

355
00:26:53.400 --> 00:26:57.880
which that in and of itself is like a huge feat and accomplishment that you've learned

356
00:26:57.880 --> 00:27:00.040
lots of skills to survive through, right?

357
00:27:00.040 --> 00:27:03.960
So there's all different things that you have to contribute that are not just like oh I

358
00:27:03.960 --> 00:27:05.560
learned this new Amazon thing.

359
00:27:05.560 --> 00:27:08.080
Like there's so much more than that.

360
00:27:08.080 --> 00:27:12.200
There's so much more than that and that is what a mastermind really is about.

361
00:27:12.200 --> 00:27:17.840
It's bringing all of our collective experiences and wisdom and knowledge together and being

362
00:27:17.840 --> 00:27:21.960
like what can we unlock in each other with all of this.

363
00:27:21.960 --> 00:27:27.080
So I really want you to see this as a place not just for like you know I can only ask

364
00:27:27.080 --> 00:27:31.080
questions about my e-commerce brand and like anything outside of that.

365
00:27:31.080 --> 00:27:32.480
That's just not how we roll here.

366
00:27:32.480 --> 00:27:37.960
Like we're just very open and connected with each other because honestly would you rather

367
00:27:37.960 --> 00:27:43.800
go to like your family and friends who are like kind of negative and like Debbie Downers

368
00:27:43.800 --> 00:27:48.040
and bring a problem to them or would you rather come to a people who are like solution oriented

369
00:27:48.040 --> 00:27:50.280
and like creative, you know?

370
00:27:50.280 --> 00:27:54.720
So it's just a place that you're really going to start to appreciate for all the different

371
00:27:54.720 --> 00:28:01.120
qualities that it has and the qualities that you hold as a person contribute to that.

372
00:28:01.120 --> 00:28:07.320
So you know come into this like with confidence knowing that you do have a lot to offer here.

373
00:28:07.320 --> 00:28:09.960
You have yourself to offer and you're pretty great.

374
00:28:09.960 --> 00:28:13.480
So that's a really good thing.

375
00:28:13.480 --> 00:28:18.680
Any other members want to say anything before we kind of get into some practical stuff?

376
00:28:24.320 --> 00:28:30.760
I'll kind of speak up a little bit because I actually am on a lot of the calls.

377
00:28:30.760 --> 00:28:36.040
I know there's, I know Heidi and Rebecca you usually are on as much as you can too but

378
00:28:36.920 --> 00:28:42.440
I think like for me the inner circle like I want to make sure I'm getting the most out of

379
00:28:42.440 --> 00:28:49.960
everything and so I show up and try to like my husband has to pick up kids so I can be here

380
00:28:49.960 --> 00:28:56.920
because it's during pickup but I feel like I do get a lot more out of stuff and understand what's

381
00:28:56.920 --> 00:29:03.000
going on with the whole inner circle and just experiencing different things that others if

382
00:29:03.000 --> 00:29:07.320
they're missing it then they're just not like hearing the whole picture of everything.

383
00:29:07.320 --> 00:29:13.560
So I think just showing up and like having that community has been really good for me and just

384
00:29:13.560 --> 00:29:19.320
you know loving on each other and I'm the biggest baby in the world so you're gonna see me cry so

385
00:29:19.320 --> 00:29:25.000
heads up. That's a strength Amy. That's a superpower. It's not a strength. It is.

386
00:29:27.640 --> 00:29:31.240
I know. I don't know if I'm ever gonna feel like it's a strength. I feel like I'm like

387
00:29:31.240 --> 00:29:39.880
that's my weakness showing emotion but I have four kids so they go through a lot of stuff in

388
00:29:39.880 --> 00:29:45.640
life and it really affects me and I feel like I have this group to like support me in that way

389
00:29:46.600 --> 00:29:52.040
so it's been really good you know just to have everyone's support and not even just business but

390
00:29:52.040 --> 00:29:59.400
like you know my life stuff too so we're all here to hear everybody's crap that they got going on

391
00:29:59.400 --> 00:29:59.960
and

392
00:30:00.000 --> 00:30:01.920
We're all here to support everybody,

393
00:30:01.920 --> 00:30:04.560
so it's really good to just lean into it.

394
00:30:04.560 --> 00:30:06.840
That's one of my, I guess,

395
00:30:06.840 --> 00:30:11.860
biggest suggestions is just to definitely lean into the group as much as you can,

396
00:30:11.860 --> 00:30:16.400
even if it's not business-related too, like Megan was saying.

397
00:30:16.400 --> 00:30:23.440
Totally. Amy, I don't know if you saw the Mindset Monday from this Monday,

398
00:30:23.440 --> 00:30:26.960
but Steven started the call and he was like,

399
00:30:26.960 --> 00:30:28.840
I'm feeling really emotional today.

400
00:30:28.840 --> 00:30:31.000
I'm really excited to cry with you guys.

401
00:30:31.000 --> 00:30:34.040
He was like, isn't it weird that when people cry,

402
00:30:34.040 --> 00:30:36.040
people apologize, like, I'm so sorry.

403
00:30:36.040 --> 00:30:37.440
He's like, I'm not going to apologize.

404
00:30:37.440 --> 00:30:38.880
I'm excited to cry with you.

405
00:30:38.880 --> 00:30:41.000
I was like, that's pretty good.

406
00:30:41.000 --> 00:30:44.400
I like that. Just keep that in mind next time.

407
00:30:44.400 --> 00:30:50.360
I got on late, but I did hear middle to end of it and oh my gosh,

408
00:30:50.360 --> 00:30:52.680
that call, I cried.

409
00:30:52.680 --> 00:30:54.400
It was intense, I know.

410
00:30:54.400 --> 00:30:56.160
I just love the way he framed that up.

411
00:30:56.200 --> 00:30:59.600
I'm not going to apologize for showing emotion.

412
00:30:59.600 --> 00:31:01.360
It's a good thing.

413
00:31:01.360 --> 00:31:02.000
I love that.

414
00:31:02.000 --> 00:31:02.880
I agree, Heidi.

415
00:31:02.880 --> 00:31:04.000
I agree.

416
00:31:04.000 --> 00:31:06.720
Would we all rather be desensitized and numb?

417
00:31:06.720 --> 00:31:08.200
No.

418
00:31:08.200 --> 00:31:09.000
It's not human.

419
00:31:09.000 --> 00:31:11.520
That's not a human experience.

420
00:31:11.520 --> 00:31:12.440
Heather, go for it.

421
00:31:12.440 --> 00:31:13.760
I see your hands up.

422
00:31:13.760 --> 00:31:15.640
Yeah, I am.

423
00:31:15.640 --> 00:31:17.720
Gosh, how good you lowered my hand.

424
00:31:17.720 --> 00:31:23.000
I just want to say, I'm sorry, my dogs are fighting over me.

425
00:31:23.000 --> 00:31:27.160
I'm really grateful to be here because I also, outside of here,

426
00:31:27.160 --> 00:31:31.560
my family is not very supportive.

427
00:31:31.560 --> 00:31:34.600
It's hard if I'm going through something to,

428
00:31:34.600 --> 00:31:39.400
like I used to walk with my sister all the time to kind of,

429
00:31:39.400 --> 00:31:43.120
that was one of my go-tos, but she's so negative about what I'm doing

430
00:31:43.120 --> 00:31:48.120
that it's hard because I have to really censor what I talk about with her.

431
00:31:48.120 --> 00:31:50.960
It's no longer a relaxing experience.

432
00:31:50.960 --> 00:31:56.400
And I'm finding this week, I feel completely burned out.

433
00:31:56.400 --> 00:31:57.960
Sorry.

434
00:31:57.960 --> 00:32:05.680
I'm so tired after the accelerator and the rain tank, and I'm struggling.

435
00:32:05.680 --> 00:32:07.720
I'm just doing the bare minimum right now.

436
00:32:07.720 --> 00:32:12.160
And so, I mean, I know it's normal, but I just

437
00:32:12.160 --> 00:32:17.040
wanted to share that I'm sure all of you have been through times

438
00:32:17.040 --> 00:32:17.840
when that's hit you.

439
00:32:17.840 --> 00:32:21.280
And I'm just like, what are your coping mechanisms?

440
00:32:24.160 --> 00:32:26.880
Thanks for sharing, Heather.

441
00:32:26.880 --> 00:32:30.000
Everyone in this room understands that.

442
00:32:30.000 --> 00:32:33.080
Sometimes you just need to take a week off or take a few days.

443
00:32:33.080 --> 00:32:34.440
Oh, yeah, or more.

444
00:32:34.440 --> 00:32:36.920
Or more.

445
00:32:36.920 --> 00:32:38.840
Give yourself permission to take a break.

446
00:32:41.680 --> 00:32:42.320
Yeah.

447
00:32:42.320 --> 00:32:44.400
I could probably speak to that just a little bit

448
00:32:44.400 --> 00:32:46.800
because the last six months with my family

449
00:32:46.800 --> 00:32:50.160
have been so very busy and crazy and intense.

450
00:32:50.160 --> 00:32:52.600
And it's not over yet.

451
00:32:52.600 --> 00:32:56.920
And I have just learned to just do what's most important,

452
00:32:56.920 --> 00:32:59.520
and the rest just goes away.

453
00:32:59.520 --> 00:33:03.320
Sometimes it's OK to just not do it.

454
00:33:03.320 --> 00:33:04.400
It's OK to rest.

455
00:33:09.200 --> 00:33:14.000
I think you'd come off of one of the, like a seller summit sort of thing.

456
00:33:14.000 --> 00:33:18.200
You get all these ideas and all these great things to work on.

457
00:33:18.200 --> 00:33:20.600
And I think it is overwhelming.

458
00:33:20.600 --> 00:33:23.600
Like, it takes a while to decompress afterwards.

459
00:33:23.600 --> 00:33:26.960
And then you just really have to prioritize where you're at

460
00:33:26.960 --> 00:33:29.200
and just do one thing at a time.

461
00:33:29.200 --> 00:33:33.000
Because it's just, it's easy to get swamped.

462
00:33:33.000 --> 00:33:33.600
Thank you.

463
00:33:36.120 --> 00:33:38.560
Yeah.

464
00:33:38.560 --> 00:33:39.640
Yeah, that's right.

465
00:33:39.640 --> 00:33:41.440
You just finished the accelerator.

466
00:33:41.480 --> 00:33:44.160
You did, you presented at Rain Tank.

467
00:33:44.160 --> 00:33:45.400
You went to seller summit.

468
00:33:45.400 --> 00:33:47.560
Like, it's exhausting.

469
00:33:47.560 --> 00:33:48.600
It's exhausting.

470
00:33:51.360 --> 00:33:55.040
You know, there's this, I don't know what you would call her.

471
00:33:55.040 --> 00:33:58.480
She's like a, I don't know, someone like Stephen,

472
00:33:58.480 --> 00:34:00.400
you know, like in this kind of world.

473
00:34:00.400 --> 00:34:02.200
And she runs like a big thing.

474
00:34:02.200 --> 00:34:03.600
Her name's Shanda Sumter.

475
00:34:03.600 --> 00:34:11.239
And the way she builds her schedule, she only works,

476
00:34:11.239 --> 00:34:13.440
I think, four days a week.

477
00:34:13.440 --> 00:34:16.000
And she only works three weeks a month.

478
00:34:16.000 --> 00:34:17.800
And she only works 11 months a year.

479
00:34:17.800 --> 00:34:21.880
So basically, like the last of each group of time,

480
00:34:21.880 --> 00:34:22.840
does that make sense?

481
00:34:22.840 --> 00:34:25.600
Week, month, year, she takes off.

482
00:34:25.600 --> 00:34:29.560
So she has like, you know, that last day a week,

483
00:34:29.560 --> 00:34:31.960
the last week a month, and the last month a year.

484
00:34:31.960 --> 00:34:33.000
She just doesn't work.

485
00:34:33.000 --> 00:34:34.320
She just builds it.

486
00:34:34.320 --> 00:34:38.760
And she said that that's one of the most

487
00:34:38.840 --> 00:34:41.600
like efficient and powerful things she did for her business

488
00:34:41.600 --> 00:34:44.960
because it keeps her in a space of like peak performance,

489
00:34:44.960 --> 00:34:46.880
like all the time.

490
00:34:46.880 --> 00:34:51.199
And one of the books we read in Inner Circle last year was,

491
00:34:52.480 --> 00:34:55.840
I think 10X, I think it was in 10X is greater than 2X.

492
00:34:55.840 --> 00:34:59.360
And one of the chapters talks about how like rest

493
00:34:59.360 --> 00:35:00.200
is one of.

494
00:35:00.000 --> 00:35:03.600
The most effective things you can do to be more effective with your time.

495
00:35:04.160 --> 00:35:08.080
And he was like giving the example of like these, you know, super.

496
00:35:08.720 --> 00:35:12.400
Like famous athletes, like really successful athletes and the amount of

497
00:35:12.400 --> 00:35:18.520
money and time that they invest in their rest and recovery and how that is like

498
00:35:18.520 --> 00:35:23.480
specifically, like directly correlated to their success, it was so fascinating.

499
00:35:23.480 --> 00:35:24.960
Like he really broke it down with data.

500
00:35:25.020 --> 00:35:25.500
You know what I mean?

501
00:35:25.500 --> 00:35:30.660
It was fascinating that like rest is sometimes the best thing you can do for

502
00:35:30.660 --> 00:35:34.620
yourself to become more productive, efficient, and successful.

503
00:35:34.620 --> 00:35:35.700
Isn't that interesting?

504
00:35:36.640 --> 00:35:41.980
And also it's scientifically proven that you have your best ideas.

505
00:35:42.540 --> 00:35:46.660
When you're not thinking about it, like oftentimes it's like when you're in the

506
00:35:46.660 --> 00:35:50.260
shower, like when you're driving your car somewhere and then bam, it hits you out

507
00:35:50.260 --> 00:35:53.860
of nowhere, that's like scientifically proven you have your best ideas.

508
00:35:53.860 --> 00:35:56.780
And it's because your brain is like in a state of rest.

509
00:35:56.780 --> 00:36:00.100
And so you can like, it allows more of that to flow.

510
00:36:00.420 --> 00:36:02.900
It's just, it's just like backwards from how we think about it.

511
00:36:03.140 --> 00:36:05.140
Like we're so go, go, go our culture.

512
00:36:05.140 --> 00:36:06.220
So go, go, go.

513
00:36:06.660 --> 00:36:09.780
And it's, um, the opposite that actually helps us.

514
00:36:09.780 --> 00:36:12.460
So definitely encourage you to lean into rest.

515
00:36:12.460 --> 00:36:15.100
It might be the best thing you do for your business and yourself.

516
00:36:16.100 --> 00:36:16.540
Yeah.

517
00:36:18.420 --> 00:36:18.900
Okay.

518
00:36:20.460 --> 00:36:21.580
Yeah, totally.

519
00:36:21.740 --> 00:36:25.780
I mean, everyone in this room, like who's been here a while, we've all gone through

520
00:36:25.780 --> 00:36:29.620
personal stuff, myself included, where I have just like checked out.

521
00:36:29.660 --> 00:36:30.980
I mean, is that not true?

522
00:36:31.020 --> 00:36:34.220
Like I have just like checked out and like, guys, I'm going through something.

523
00:36:34.460 --> 00:36:35.820
I'm going to live under a rock now.

524
00:36:35.860 --> 00:36:36.220
Bye.

525
00:36:36.260 --> 00:36:36.660
See you.

526
00:36:36.660 --> 00:36:40.900
I don't know when, and just like gone because like, that's all I had.

527
00:36:41.820 --> 00:36:47.220
So I have, and sometimes you're in that space and the kindest thing we can do to

528
00:36:47.220 --> 00:36:52.420
ourselves is like, to just like acknowledge that and be like, I need to stop working.

529
00:36:52.420 --> 00:36:52.620
Now.

530
00:36:52.620 --> 00:36:57.540
I mean, someone just said to me the other day, my boss, technically, he was like, I

531
00:36:57.540 --> 00:37:03.540
am like, basically giving you a direct order to take the rest of the day off because

532
00:37:03.540 --> 00:37:05.020
you're not in a good space anymore.

533
00:37:05.180 --> 00:37:10.500
And I was like, he was like, no, I'm going to follow you around to your meetings until

534
00:37:10.500 --> 00:37:13.260
you get off zoom and like turn off slack.

535
00:37:13.380 --> 00:37:14.860
Like you're not allowed to work anymore.

536
00:37:15.380 --> 00:37:16.500
And I was just like, okay.

537
00:37:17.580 --> 00:37:18.780
And sometimes we need that.

538
00:37:19.060 --> 00:37:19.980
Sometimes we need that.

539
00:37:20.700 --> 00:37:21.980
So, yeah.

540
00:37:22.380 --> 00:37:23.300
Thanks for sharing Heather.

541
00:37:25.500 --> 00:37:26.020
Okay.

542
00:37:26.500 --> 00:37:31.660
You guys ready to see a little bit of some new things that you'll get access to?

543
00:37:31.660 --> 00:37:37.020
This will be a good refresh for people who've been around a while too, just because

544
00:37:37.020 --> 00:37:38.540
things do look different now.

545
00:37:39.420 --> 00:37:46.500
So first I'm going to show you, um, the inner circle library and it's kind of broken

546
00:37:46.500 --> 00:37:47.900
up into a couple of different things.

547
00:37:48.620 --> 00:37:54.020
So under courses, you're going to see like all these different, let me make sure I'm

548
00:37:54.020 --> 00:37:54.660
sharing the right screen.

549
00:37:54.700 --> 00:37:54.940
Yep.

550
00:37:55.500 --> 00:37:57.340
You're going to see all these different courses here.

551
00:37:58.260 --> 00:38:03.900
And I kind of just type like inner circle, like, like this, and then it'll filter to

552
00:38:03.900 --> 00:38:05.620
the ones that are inner circle related.

553
00:38:05.620 --> 00:38:10.740
So there's a couple of different, uh, separate courses and that contain different

554
00:38:10.740 --> 00:38:11.020
things.

555
00:38:11.020 --> 00:38:12.940
So I'm going to walk you through what those are.

556
00:38:13.860 --> 00:38:15.220
If this will load.

557
00:38:15.740 --> 00:38:15.940
Okay.

558
00:38:18.100 --> 00:38:18.380
All right.

559
00:38:18.380 --> 00:38:20.980
So of course you're going to have your accelerator.

560
00:38:21.140 --> 00:38:22.700
You're going to see that that will stay.

561
00:38:23.260 --> 00:38:25.500
And then you're going to see this inner circle workshops.

562
00:38:25.540 --> 00:38:31.700
And this is where, um, we upload all, like all of the workshops that we do in inner

563
00:38:31.700 --> 00:38:32.380
circle membership.

564
00:38:32.380 --> 00:38:35.220
So once a month we have an expert session.

565
00:38:35.220 --> 00:38:41.380
So we have like someone come in and do some kind of, uh, kind of, uh, kind of

566
00:38:42.340 --> 00:38:44.340
Uh, training mostly.

567
00:38:44.380 --> 00:38:46.340
And there's also like a Q and a portion.

568
00:38:46.780 --> 00:38:51.620
Um, so you can kind of see like the list of people who have come in and of course

569
00:38:51.620 --> 00:38:54.220
you have access to all the past ones.

570
00:38:54.660 --> 00:38:58.780
And then any future ones that we do will get uploaded here as well.

571
00:38:58.820 --> 00:39:05.100
So this is like a living, uh, I guess, um, it's the word I'm looking for.

572
00:39:05.140 --> 00:39:08.980
Like, I don't know if I'm blanking words.

573
00:39:09.460 --> 00:39:11.620
This is where we put all of the workshops that we do.

574
00:39:12.060 --> 00:39:15.180
So I would recommend you come in here and check out the ones we've done in the

575
00:39:15.180 --> 00:39:15.900
past.

576
00:39:16.060 --> 00:39:17.980
There's a lot of really good ones in here.

577
00:39:18.460 --> 00:39:24.900
Um, and then this will continuously be updated and kind of similar to that same

578
00:39:25.540 --> 00:39:26.100
idea.

579
00:39:26.140 --> 00:39:26.860
Hold on a second.

580
00:39:27.220 --> 00:39:32.060
There's another section where you can find even older workshops that we did like

581
00:39:32.940 --> 00:39:36.940
three years ago, like a little bit ago, but still some really good content in

582
00:39:36.940 --> 00:39:37.100
there.

583
00:39:37.100 --> 00:39:38.860
So I'll show you where to find those.

584
00:39:39.980 --> 00:39:47.180
This takes a really long time to load, probably faster if I just searched it

585
00:39:47.180 --> 00:39:47.540
myself.

586
00:39:50.580 --> 00:39:50.860
Okay.

587
00:39:55.020 --> 00:39:55.380
Okay.

588
00:39:55.420 --> 00:39:57.780
So this one's called Inner Circle 2022.

589
00:39:57.780 --> 00:39:59.620
So this is a while ago.

590
00:40:00.000 --> 00:40:05.000
And you can ignore the onboarding and the resources and tools.

591
00:40:05.000 --> 00:40:08.000
The reason is because all of this information is outdated.

592
00:40:08.000 --> 00:40:11.000
This is for 2022 people. That's like old news.

593
00:40:11.000 --> 00:40:15.000
And then the resources and tools, we've like moved these to other places.

594
00:40:15.000 --> 00:40:18.000
Some of it's in the accelerator content, some of it's elsewhere.

595
00:40:18.000 --> 00:40:20.000
So you don't really need to pay attention to it here.

596
00:40:20.000 --> 00:40:22.000
But this is what I want to show you.

597
00:40:22.000 --> 00:40:25.000
The workshops and the cross-pollination sessions.

598
00:40:25.000 --> 00:40:29.000
So these are workshops back from like 2022.

599
00:40:29.000 --> 00:40:33.000
And lots of really good stuff in here as well.

600
00:40:33.000 --> 00:40:35.000
So I would recommend you come through here

601
00:40:35.000 --> 00:40:37.000
and just check out like what the topics are,

602
00:40:37.000 --> 00:40:40.000
see if there's anything you want to watch.

603
00:40:40.000 --> 00:40:44.000
And then the cross-pollination sessions are like,

604
00:40:44.000 --> 00:40:46.000
these were from current Inner Circle members

605
00:40:46.000 --> 00:40:49.000
or like other Inner Circle people at the time

606
00:40:49.000 --> 00:40:53.000
who would like bring something of value and kind of like add a training.

607
00:40:53.000 --> 00:40:57.000
So there might be some stuff in here as well that you want to check out.

608
00:40:57.000 --> 00:41:04.000
So that's under Inner Circle 2022.

609
00:41:04.000 --> 00:41:06.000
Just ignore how much stuff you see here,

610
00:41:06.000 --> 00:41:08.000
because this looks like a lot.

611
00:41:08.000 --> 00:41:11.000
You guys won't have this much stuff.

612
00:41:11.000 --> 00:41:14.000
Okay, so we've got Inner Circle workshops, Inner Circle 2022.

613
00:41:14.000 --> 00:41:16.000
You've got your Inner Circle accelerator.

614
00:41:16.000 --> 00:41:19.000
You're just going to have one, the one that you participated in.

615
00:41:19.000 --> 00:41:24.000
And then there's some off Amazon resources in this section here.

616
00:41:24.000 --> 00:41:27.000
And if we create any other like new content

617
00:41:27.000 --> 00:41:29.000
related to like off Amazon stuff,

618
00:41:29.000 --> 00:41:33.000
we will add that stuff here just because it's easy to find.

619
00:41:33.000 --> 00:41:35.000
So we kind of section that off.

620
00:41:35.000 --> 00:41:36.000
You can come check this out.

621
00:41:36.000 --> 00:41:39.000
There's some videos in here.

622
00:41:39.000 --> 00:41:44.000
And I think there's one more section.

623
00:41:44.000 --> 00:41:48.000
There's a couple more actually.

624
00:41:48.000 --> 00:41:51.000
Okay, these two, you're going to see one called Faucet Phase

625
00:41:51.000 --> 00:41:54.000
and one called Funnel Phase.

626
00:41:54.000 --> 00:41:59.000
Okay, so let me actually open these.

627
00:41:59.000 --> 00:42:07.000
Okay, so the Funnel Phase is basically content related to teaching about funnels.

628
00:42:07.000 --> 00:42:11.000
So we actually did a five-day funnel challenge.

629
00:42:11.000 --> 00:42:13.000
This is really, really good.

630
00:42:13.000 --> 00:42:19.000
If you still are sort of like wanting to learn more about the concept of funnels

631
00:42:19.000 --> 00:42:21.000
and like how they work in marketing

632
00:42:21.000 --> 00:42:28.000
and just the general like idea behind how to create a really effective funnel.

633
00:42:28.000 --> 00:42:32.000
Now, that's what mostly day one, two, and three are about,

634
00:42:32.000 --> 00:42:37.000
is like really teaching about like why funnels are so effective in marketing,

635
00:42:37.000 --> 00:42:40.000
how to use them to scale your brand, how to build one.

636
00:42:40.000 --> 00:42:47.000
And then later we get into kind of like the nitty-gritty of how to build a funnel.

637
00:42:47.000 --> 00:42:51.000
We are actually building funnels in this challenge on a different software.

638
00:42:51.000 --> 00:42:55.000
That is not Rainflow, but the same concepts will apply.

639
00:42:55.000 --> 00:42:59.000
You just won't be able to like, it won't look the exact same.

640
00:42:59.000 --> 00:43:04.000
But there's some really, really good stuff in here about just like understanding funnels

641
00:43:04.000 --> 00:43:06.000
and why they work.

642
00:43:06.000 --> 00:43:11.000
This is probably the best place to go other than reading dot-com secrets.

643
00:43:11.000 --> 00:43:14.000
You can either read dot-com secrets or you can watch this challenge.

644
00:43:14.000 --> 00:43:18.000
It's a lot of the same content, but you'll learn a lot about funnels.

645
00:43:18.000 --> 00:43:24.000
And then there's a lot of really great like bonus content in here as well.

646
00:43:24.000 --> 00:43:26.000
There's a lot of tools, resources.

647
00:43:26.000 --> 00:43:28.000
So you can come check this out.

648
00:43:28.000 --> 00:43:34.000
We also added, we have like a Rainflow working session with Liz,

649
00:43:34.000 --> 00:43:38.000
who is someone who has like a lot of experience building funnels

650
00:43:38.000 --> 00:43:41.000
and high level and like graphics and branding, that kind of thing.

651
00:43:41.000 --> 00:43:44.000
And we just put the recording in here because we learned so much.

652
00:43:44.000 --> 00:43:46.000
And so if you wanted to just sort of like go through there

653
00:43:46.000 --> 00:43:49.000
and see what you can pull out,

654
00:43:49.000 --> 00:43:51.000
there's a bunch of information about funnels here.

655
00:43:51.000 --> 00:43:56.000
And then the faucet phase is really related to how to drive traffic.

656
00:43:56.000 --> 00:43:57.000
Okay.

657
00:43:57.000 --> 00:44:01.000
So if you think about funnel as like, I need to build the building

658
00:44:01.000 --> 00:44:04.000
and then faucet is like, I need to get the people to come to the building.

659
00:44:04.000 --> 00:44:05.000
Okay.

660
00:44:05.000 --> 00:44:07.000
So you got to build the thing and then you got to get the people to come

661
00:44:07.000 --> 00:44:08.000
to the thing.

662
00:44:08.000 --> 00:44:11.000
And that's the basic concept of like how you build,

663
00:44:11.000 --> 00:44:14.000
build a brand off Amazon.

664
00:44:14.000 --> 00:44:17.000
Basically you need a place to send them and you need people.

665
00:44:17.000 --> 00:44:23.000
So faucet is all about how to drive traffic and we cover both organic

666
00:44:23.000 --> 00:44:26.000
traffic and paid traffic.

667
00:44:26.000 --> 00:44:27.000
Okay.

668
00:44:27.000 --> 00:44:30.000
So organic means it's not ads.

669
00:44:30.000 --> 00:44:34.000
You're not spending money to send people it's organic.

670
00:44:35.000 --> 00:44:41.000
So it's like from your posts that you're creating on Instagram or from

671
00:44:41.000 --> 00:44:44.000
word of mouth or from the emails that you're sending out to your email

672
00:44:44.000 --> 00:44:47.000
list or from your lead magnet or, you know,

673
00:44:47.000 --> 00:44:51.000
from your QR code on your insert card on your Amazon product,

674
00:44:51.000 --> 00:44:52.000
it's organic.

675
00:44:52.000 --> 00:44:57.000
So we talk about different ways you can drive organic traffic on all

676
00:44:57.000 --> 00:44:58.000
these different platforms.

677
00:44:58.000 --> 00:45:00.000
And then we also talk about ways you can.

678
00:45:00.000 --> 00:45:05.920
drive traffic through paid ads on all these different platforms. So you can use a combination

679
00:45:05.920 --> 00:45:13.200
of both. A lot of people think that it's impossible to build a brand without paid traffic.

680
00:45:13.200 --> 00:45:20.080
Not true. And a great example of this is, I don't know if you guys heard Andrea Olsen talking about

681
00:45:20.080 --> 00:45:26.640
this on Rain Tank. She has a seven-figure brand that's entirely run off of organic traffic.

682
00:45:26.640 --> 00:45:33.680
She doesn't do any ads. It's crazy to think how much more she could do if she were doing ads.

683
00:45:33.680 --> 00:45:38.560
And she herself recognizes that, but she said, I don't want the headache. I don't want the

684
00:45:38.560 --> 00:45:42.880
complication. I have six children and I work three hours a day. I love my life.

685
00:45:44.080 --> 00:45:49.040
That makes perfect sense to me. It works for her. That's what she wants. If she added in ads,

686
00:45:49.040 --> 00:45:54.320
she'd probably work more than three hours a day. So there's so many ways you can go about building

687
00:45:54.320 --> 00:46:00.080
your brand. None of them are wrong. It's just what's right for you. And so I really want to

688
00:46:00.080 --> 00:46:06.720
encourage you to just keep that in mind as you're learning. And as you're going through this

689
00:46:06.720 --> 00:46:12.800
content, you might come across something that you're totally overwhelmed by. And you're like,

690
00:46:12.800 --> 00:46:18.720
oh my gosh, no. And that's okay. And someone else might take that same content and be like, yes.

691
00:46:19.520 --> 00:46:25.920
It's just going to depend on what you want to do, what your natural skills and strengths and

692
00:46:25.920 --> 00:46:32.240
inclinations are, and what works for your brand. Some brands do really well with organic content.

693
00:46:32.240 --> 00:46:38.800
Some brands are going to need more help with ads. It just depends on you. So this is a great

694
00:46:38.800 --> 00:46:44.880
repository for just all kinds of strategies. If you click each one of these, they all have

695
00:46:44.880 --> 00:46:52.480
different things under them. So come in here and learn. Just start learning. Now, I can tell you,

696
00:46:55.280 --> 00:47:00.560
I would not recommend you try to start driving traffic on every single one of these platforms.

697
00:47:01.440 --> 00:47:08.640
I don't think that's a really good way for you to build quickly. I think a better way is going

698
00:47:08.640 --> 00:47:14.480
to be for you to pick one thing that is working for you and to lean into that thing. And this

699
00:47:14.480 --> 00:47:22.000
was a big concept that the Sharks talked about on Rain Tank as well. Pick one thing that's

700
00:47:22.000 --> 00:47:28.240
really working for you and lean into that. What did Joshua Stevens say? He said,

701
00:47:29.040 --> 00:47:34.640
be fruitful before you multiply. So by that, he meant make sure you have one thing going that's

702
00:47:34.640 --> 00:47:42.000
really producing a lot of fruit or revenue before you try to expand that to different

703
00:47:42.000 --> 00:47:47.040
things because you're just going to have way too much going on and none of it's going to do super

704
00:47:47.040 --> 00:47:52.960
well. So we have a bunch of different platforms in here because everyone might want to do a

705
00:47:52.960 --> 00:48:01.360
different thing, but don't try to do everything. Now, this one right here, this is probably one

706
00:48:01.360 --> 00:48:08.960
of our newest additions. It's an entire A to Z Facebook ads course that we actually purchased

707
00:48:09.040 --> 00:48:16.880
from Katie Metzler, who she is an eight figure brand owner, e-commerce brand owner. And she

708
00:48:16.880 --> 00:48:23.440
actually teaches other brand owners how to basically grow their brands with Facebook ads.

709
00:48:23.440 --> 00:48:30.240
And so she built this very beginner meta ads course. It's also up to date because Facebook

710
00:48:30.240 --> 00:48:36.080
changes so often, just like Amazon. And so this is a really good place to start if you know you

711
00:48:36.080 --> 00:48:42.480
want to get into meta ads like Facebook, Instagram, this is a really good place to start.

712
00:48:43.360 --> 00:48:49.600
But there's also some organic strategies and other platforms that you can get on as well.

713
00:48:50.560 --> 00:48:56.320
Okay. So that is the basics of what you can find in the Inner Circle Library.

714
00:48:57.520 --> 00:49:03.920
Now we are always adding to this. So at the very minimum, we're always adding workshops,

715
00:49:04.240 --> 00:49:08.000
and they're all going to be added here under Inner Circle Workshops. Every time we've got

716
00:49:08.000 --> 00:49:13.520
like an expert trainer coming in, it's going to be uploaded here. So if you can't attend live,

717
00:49:13.520 --> 00:49:19.760
you can always come find the replay in here. And we also, sometimes we add content and then

718
00:49:19.760 --> 00:49:25.840
sometimes we acquire content that other people make. Like this Facebook ads course, we licensed

719
00:49:25.840 --> 00:49:30.640
this from her. So there might be other things like that, that we're adding. We'll usually let

720
00:49:30.640 --> 00:49:34.640
you guys know, we'll drop an announcement and then we'll put it in the appropriate place where

721
00:49:34.640 --> 00:49:39.520
it fits in the Inner Circle Library. So I just encourage you guys to keep an eye on this as it

722
00:49:39.520 --> 00:49:47.680
gets updated and dig into this content. I think that pretty much covers the library. Any questions

723
00:49:47.680 --> 00:49:59.360
on the Inner Circle Library? Okay. Then next, I'm going to show you

724
00:50:00.000 --> 00:50:08.960
Slack, which fortunately you're all familiar with Slack at this point, which is great.

725
00:50:08.960 --> 00:50:13.480
So there's a couple of new channels that you just got added to, so I'm just going to walk

726
00:50:13.480 --> 00:50:16.160
you through those really quick.

727
00:50:16.160 --> 00:50:19.000
So you're going, obviously you're familiar with the Announcements channel, that's where

728
00:50:19.000 --> 00:50:22.160
we're going to drop announcements for you guys.

729
00:50:22.160 --> 00:50:26.400
The Introductions channel is where you can kind of introduce yourself, I encourage you

730
00:50:26.400 --> 00:50:31.400
guys to come in here and drop an intro, something like what Kendra did, because there's a lot

731
00:50:31.400 --> 00:50:36.480
of people that are not on this call right now, actually, let me think, there's probably

732
00:50:36.480 --> 00:50:42.600
about 40 or so people total now, so there's quite a few people in this room right now.

733
00:50:42.600 --> 00:50:46.480
So just come in here, drop an introduction so that other people can come get to know

734
00:50:46.480 --> 00:50:50.160
you asynchronously and interact with people on here.

735
00:50:50.160 --> 00:50:54.800
This is a really good way to just start getting to know people and start forming those relationships.

736
00:50:54.800 --> 00:51:00.280
And then eShop Talk, this is where the majority of our conversations happen, this is basically

737
00:51:00.280 --> 00:51:04.920
like our catch-all feed, like anything you want to talk about, questions, whatever, drop

738
00:51:04.920 --> 00:51:06.920
it in here.

739
00:51:06.920 --> 00:51:13.640
Rain Check and Connect is where we will drop the replays of our bi-weekly calls, well,

740
00:51:13.640 --> 00:51:17.400
we have weekly calls, but every two times a month, we have a Rain Check and Connect,

741
00:51:17.400 --> 00:51:22.280
which is a time to sort of share progress, updates, gives and asks, that type of thing.

742
00:51:22.280 --> 00:51:27.160
We'll drop replays here or things related to our Rain Check and Connect calls.

743
00:51:27.160 --> 00:51:31.880
We have this business resources channel where people will drop just like resources that

744
00:51:31.880 --> 00:51:43.120
they found, specific recommendations for people, contractors, manufacturers, connections,

745
00:51:43.120 --> 00:51:44.120
things like that.

746
00:51:44.120 --> 00:51:47.560
This is a really good channel to check those things out in.

747
00:51:47.640 --> 00:51:53.480
We have our Book Bonuses channel, which is where we talk about our book, the book club

748
00:51:53.480 --> 00:51:57.400
that we're currently doing, the monthly book, and we'll have questions in here.

749
00:51:57.400 --> 00:52:01.640
We have prizes each month based on people interacting and engaging.

750
00:52:01.640 --> 00:52:05.880
And then we have a Celebrations channel, which is where people drop celebrations and wins,

751
00:52:05.880 --> 00:52:06.880
which is fun.

752
00:52:06.880 --> 00:52:12.160
And let me see if there's anything else you guys will be added to.

753
00:52:12.160 --> 00:52:20.320
Some of these will be retired, like our Accelerator channels and probably the Rain Tank channel.

754
00:52:20.320 --> 00:52:23.720
Let me see.

755
00:52:23.720 --> 00:52:26.440
That's probably going to be it for now.

756
00:52:26.440 --> 00:52:31.200
And one of the reasons for that is because very soon, we're going to be moving over to

757
00:52:31.200 --> 00:52:32.200
the app.

758
00:52:32.200 --> 00:52:34.160
So let's look at that for just a second.

759
00:52:34.160 --> 00:52:40.640
So the last day we're going to be in Slack is next Wednesday, May 28th.

760
00:52:40.640 --> 00:52:43.920
After that date, no more access to Slack at all.

761
00:52:43.920 --> 00:52:51.240
Our account is actually going to be automatically downgraded and shut down, basically.

762
00:52:51.240 --> 00:52:55.840
And we won't have access to anything past 90 days.

763
00:52:55.840 --> 00:53:00.760
I think we can see the past 90 days of messages, but nothing before that.

764
00:53:00.760 --> 00:53:07.040
So anything that you want from Slack, I would move it out of there before next Wednesday.

765
00:53:07.040 --> 00:53:13.120
One note on that is that we will be going through the Business Resources channel and

766
00:53:13.120 --> 00:53:16.120
just putting everything in a Google Doc, basically.

767
00:53:16.120 --> 00:53:17.120
We'll be moving that out.

768
00:53:17.120 --> 00:53:18.600
So don't worry about things in here.

769
00:53:18.600 --> 00:53:22.760
But if there's anything, just like messages you sent to each other or links you saved

770
00:53:22.760 --> 00:53:26.640
or whatever, go ahead and grab those before next Wednesday.

771
00:53:26.640 --> 00:53:30.200
And then we will officially be in the app.

772
00:53:30.200 --> 00:53:34.240
We've obviously moved over the Mastermind to the app already, so you'll just stay in

773
00:53:34.240 --> 00:53:35.240
one place.

774
00:53:35.560 --> 00:53:39.840
So you'll have the Mastermind group and you'll have a separate group for Inner Circle.

775
00:53:39.840 --> 00:53:47.000
And you can see we already have some different tabs up here for different topics.

776
00:53:47.000 --> 00:53:49.160
And we'll have announcements here.

777
00:53:49.160 --> 00:53:53.840
We'll have the replays here of these weekly calls that will be available here.

778
00:53:53.840 --> 00:53:55.800
You can see the calendar of events.

779
00:53:55.800 --> 00:53:58.840
This is the add event calendar, so you can see what's going on.

780
00:53:58.840 --> 00:54:00.160
You can see who's in this group.

781
00:54:00.160 --> 00:54:03.440
You can search each other, DM each other.

782
00:54:03.480 --> 00:54:07.880
Pretty much everything you can do in Slack, you'll be able to do here as well.

783
00:54:07.880 --> 00:54:13.320
So that will be, we'll officially be in here on Thursday, May 29th.

784
00:54:13.320 --> 00:54:17.840
And this is where moderation and questions and conversations will be happening.

785
00:54:17.840 --> 00:54:19.320
Any questions on that?

786
00:54:26.520 --> 00:54:27.520
Bye, Lauren.

787
00:54:27.520 --> 00:54:29.320
Heidi, I'm trying to understand your question.

788
00:54:29.320 --> 00:54:31.880
Are we not moving off of Slack to the app?

789
00:54:31.880 --> 00:54:32.880
Yes, we are.

790
00:54:33.080 --> 00:54:34.080
Did I answer it?

791
00:54:34.080 --> 00:54:35.080
Okay.

792
00:54:35.080 --> 00:54:36.080
All right.

793
00:54:38.480 --> 00:54:40.480
I don't know when you guys asked this question.

794
00:54:40.480 --> 00:54:44.280
Rebecca, yes, you are losing Slack is the answer to that.

795
00:54:44.280 --> 00:54:45.480
Maybe I already answered this.

796
00:54:45.480 --> 00:54:46.480
I'm not sure.

797
00:54:49.480 --> 00:54:50.080
Cute.

798
00:54:50.080 --> 00:54:50.880
Okay.

799
00:54:50.880 --> 00:54:54.880
Any questions about moving from Slack to the app?

800
00:55:00.000 --> 00:55:06.640
Okay, everyone seems good with that. We're good. All right. Everyone is already in the app. Yes.

801
00:55:08.320 --> 00:55:13.280
Because of the mastermind. I have personally made sure all of you are in here.

802
00:55:13.280 --> 00:55:18.880
Okay. Actually, look, this is how many people are in our inner circle membership right now. 49.

803
00:55:19.520 --> 00:55:23.120
That's how many people are in here. That's probably including me and Tammy, I'm guessing.

804
00:55:23.120 --> 00:55:35.440
So, yeah. This will be a good place where you can see everyone. Okay. I would love for everyone

805
00:55:35.440 --> 00:55:40.080
to check a couple of things. It doesn't have to be right this moment, but today, tomorrow would

806
00:55:40.080 --> 00:55:46.160
be great. You should all be added to these additional Slack channels in Slack, so you

807
00:55:46.160 --> 00:55:51.920
should be able to see channels that you did not see before. You should all be able to log into

808
00:55:51.920 --> 00:55:59.520
the app, rainmakerfam.com, log in, and you should see at least two groups. I have a lot going on

809
00:55:59.520 --> 00:56:05.440
here, but you should see this one, the Rainmaker Mastermind, and this one, Inner Circle. Some of

810
00:56:05.440 --> 00:56:10.480
you will also have the Influence to Income, which is a retired group, but you should definitely see

811
00:56:10.480 --> 00:56:14.720
Mastermind and Inner Circle. That's where you're going to live for those two groups. Okay. So,

812
00:56:14.720 --> 00:56:20.160
please make sure you have that. I want to know if you don't. And what was the other thing? Oh,

813
00:56:20.160 --> 00:56:26.080
if you are a new Inner Circle member, please check your app and look for these specific

814
00:56:26.800 --> 00:56:32.800
courses. Inner Circle Workshops, Funnel Phase, Faucet Phase, Inner Circle 2022, those things

815
00:56:32.800 --> 00:56:37.840
that I showed earlier. If you're not seeing it, you may have to log out and log back in.

816
00:56:37.840 --> 00:56:44.240
Okay. So, go ahead and check those things for me, and then send a DM in Slack to me and Tammy

817
00:56:44.240 --> 00:56:48.480
if you're not seeing anything or missing something, so I can make sure that gets corrected.

818
00:56:49.120 --> 00:56:56.880
Okay. I'd love to, I'm going to stop sharing now. This is great. I was going to try to keep

819
00:56:56.880 --> 00:57:03.920
this to about an hour. So, I'd love to just open it up for any questions that any of you may have,

820
00:57:03.920 --> 00:57:08.800
and then we will wrap it up. Any thoughts or questions?

821
00:57:11.040 --> 00:57:15.440
Can you explain the, like, book club thing? Do we need to, like, order a book,

822
00:57:16.240 --> 00:57:23.600
or is it already happening? Good question. We are, we order the books for you,

823
00:57:23.600 --> 00:57:28.000
but when does this book end, Tammy? I feel like we're nearing the end. Maybe this is the last

824
00:57:28.000 --> 00:57:34.240
month. June 30th should be the second. Okay. So, we have one more month.

825
00:57:34.640 --> 00:57:45.120
Okay. So, let me think. Then July, August. Okay. So, we could do a couple things. We do a book,

826
00:57:45.120 --> 00:57:49.440
a new book, every quarter. We take a new book every quarter, and then we split it into three

827
00:57:49.440 --> 00:57:53.760
months, and we read it over three months. So, we're on, we're about halfway through the book

828
00:57:53.760 --> 00:57:57.760
we're currently reading, which we're currently reading Let Them by Mel Robbins, if you wanted

829
00:57:58.480 --> 00:58:04.160
to know. If you guys want to jump in on that, we can get the book for you, and you can start

830
00:58:04.160 --> 00:58:08.320
reading it. We'll be finishing that book at the end of June, and then starting a new one,

831
00:58:08.320 --> 00:58:13.280
beginning of July. So, you can jump in if you want, or if you want to wait until the next book

832
00:58:13.280 --> 00:58:19.520
that we're going to be doing in July, we can wait till then. So, I would say, if you know you want

833
00:58:19.520 --> 00:58:24.320
to jump in, it depends on how much time you have. It is a good book. It's a good book. It's a good,

834
00:58:24.800 --> 00:58:30.720
it just depends on how much time you have. If you feel like you can read it in that time,

835
00:58:30.720 --> 00:58:34.880
and you know, want to be involved in the conversations and stuff, then go ahead and

836
00:58:34.880 --> 00:58:40.080
send a DM to Tammy and just say, hey, I'd love to join the book club. Again, it's called Let Them,

837
00:58:40.080 --> 00:58:43.120
the Let Them Theory, if you want to like look it up and see if you're interested.

838
00:58:44.720 --> 00:58:50.960
It is good. It is good. So, yeah, just DM Tammy if you want to jump in. You're welcome to do that,

839
00:58:50.960 --> 00:58:55.120
and then in July, we'll be starting a new book, and we'll put out like a poll of like,

840
00:58:55.680 --> 00:58:59.200
what book format do you want? You know, audible, physical book,

841
00:58:59.200 --> 00:59:06.320
Kindle, and then we'll order them for you. Okay, make sure, DM Tammy in Slack so she doesn't lose

842
00:59:06.320 --> 00:59:11.680
it. Okay, anyone DM Tammy in Slack, and she'll get that taken care of for you. Good question.

843
00:59:12.640 --> 00:59:20.240
Other questions? DM Tammy and she's going to get us a book.

844
00:59:21.280 --> 00:59:26.720
DM Tammy if you want to join the current book club, yes. Okay. Send her a DM in Slack.

845
00:59:26.720 --> 00:59:33.520
DM me with your option of what type of book, if you want audible, Kindle, or a physical book.

846
00:59:33.520 --> 00:59:38.000
Yeah. I'll have your guys' information, and I can send it, but yeah, just give me what option

847
00:59:38.080 --> 00:59:42.640
you want to so that I can easily. Okay, Tammy. Thank you.

848
00:59:46.000 --> 00:59:52.560
All right. Just, I think we've talked about this before, but just so you know, we do have

849
00:59:52.560 --> 00:59:59.040
weekly meetings at 11 a.m. PST. Okay, so you can kind of just block that in your calendar.

850
01:00:00.000 --> 01:00:04.640
Any of you have already gotten the ad event link?

851
01:00:04.640 --> 01:00:07.840
Tuesdays, yeah.

852
01:00:07.840 --> 01:00:09.880
Let me drop this in the chat really quick.

853
01:00:09.880 --> 01:00:15.040
We have a separate link for this.

854
01:00:15.040 --> 01:00:18.080
Hold on one second.

855
01:00:18.080 --> 01:00:22.640
A separate ad event link for Inner Circle membership events.

856
01:00:22.640 --> 01:00:24.240
Oh, thanks Heather.

857
01:00:24.240 --> 01:00:25.920
OK, so this is the ad event.

858
01:00:25.920 --> 01:00:29.560
It's also, this is embedded in the app.

859
01:00:29.560 --> 01:00:32.840
So you won't have to remember to add it.

860
01:00:32.840 --> 01:00:35.520
It'll just be in the app when we're in there.

861
01:00:35.520 --> 01:00:37.240
But this is where we have all our events.

862
01:00:37.240 --> 01:00:39.640
You can see what it is, what's coming up,

863
01:00:39.640 --> 01:00:41.080
what time and all of that.

864
01:00:41.080 --> 01:00:44.080
But all of our events are pretty much 11 AM PST.

865
01:00:44.080 --> 01:00:46.960
If there's ever any change to that, we'll let you know

866
01:00:46.960 --> 01:00:48.600
and we'll announce it.

867
01:00:48.600 --> 01:00:50.040
Because there are occasionally times

868
01:00:50.040 --> 01:00:52.320
where we switch to a Thursday or we switch by an hour

869
01:00:52.320 --> 01:00:57.160
or something to accommodate someone else's schedule.

870
01:00:57.160 --> 01:01:02.560
I am also thinking through the possibility of adding,

871
01:01:02.560 --> 01:01:05.920
so we have like bi-monthly Rain Check and Connects.

872
01:01:05.920 --> 01:01:10.200
I'm thinking about making one of those a PM time.

873
01:01:10.200 --> 01:01:11.920
Just because we do have a lot of people

874
01:01:11.920 --> 01:01:13.880
who are just unavailable at this hour

875
01:01:13.880 --> 01:01:15.400
or people who are working.

876
01:01:15.400 --> 01:01:18.440
So I might leave one of them 11 AM PST

877
01:01:18.440 --> 01:01:20.760
and then the other one in the month in evening time.

878
01:01:20.760 --> 01:01:23.520
And so if you have any thoughts on that,

879
01:01:23.520 --> 01:01:25.480
you really love that idea, please let me know.

880
01:01:25.480 --> 01:01:29.800
I'm just trying to find times that are available for people.

881
01:01:29.800 --> 01:01:32.760
So that is something that I'm looking at the schedule

882
01:01:32.760 --> 01:01:34.080
to think through.

883
01:01:34.080 --> 01:01:34.840
Cool, OK.

884
01:01:34.840 --> 01:01:38.200
That sounds like we've got a lot of working people now.

885
01:01:38.200 --> 01:01:41.320
So just want to be aware of that.

886
01:01:41.320 --> 01:01:43.800
All right, I think that's it.

887
01:01:43.800 --> 01:01:47.840
Next time we will see each other is next Tuesday, 11 AM PST.

888
01:01:47.840 --> 01:01:50.360
But encourage you to start blowing up Slack.

889
01:01:50.360 --> 01:01:52.520
Just get in there, drop posts, drop questions,

890
01:01:52.520 --> 01:01:53.760
interact with each other.

891
01:01:53.760 --> 01:01:56.240
Please drop an intro so people can get to know you,

892
01:01:56.240 --> 01:01:58.400
post a picture, all those kinds of things.

893
01:01:58.400 --> 01:02:01.640
And then very soon we will be in the app together

894
01:02:01.640 --> 01:02:03.920
and we'll be doing all that there.

895
01:02:03.920 --> 01:02:06.040
Any last questions or comments from you guys?

896
01:02:09.360 --> 01:02:12.920
I love that Nicole is just like, she's like getting this done.

897
01:02:12.920 --> 01:02:17.880
You're just like the expert multitasker over here.

898
01:02:17.880 --> 01:02:19.080
So good.

899
01:02:19.080 --> 01:02:19.880
All right, ladies.

900
01:02:19.880 --> 01:02:23.840
It was great to see all of you old and new faces.

901
01:02:23.840 --> 01:02:24.840
Love all of you guys.

902
01:02:24.840 --> 01:02:26.800
So excited to be here with you.

903
01:02:26.800 --> 01:02:29.600
And we'll see you guys next week.

904
01:02:29.600 --> 01:02:30.320
Bye, ladies.

905
01:02:30.320 --> 01:02:32.200
Have a great week.