Jane women who which has been fun. I've had like 40 people sign up for my email often which has been
great and then my mom blasted it to her email list yesterday so I have all these like 67 year old
women um doing the challenge now and they're sending my mom all these little comments um
and just you know my dad passed a few years ago and they knew some of them knew my dad and they're
like oh it just reminds me of you know Alan and you know like just so sweet to see her and like
her wisdom at her age and so it's funny because my demographic is like 30 to 50 and here all
these like older women are like um doing the challenge too so it's been a huge blessing to
just get to do it and I feel like I've become a wizard at like working descript uh social vista
youtube tribe canva all at the exact same time um so I've been um like doing a two to five minute
youtube daily plus a real plus a canva post so I'm posting three times a day uh and sending out
an email blast and I've got it down to like a science so if nothing else I feel like I've like
really honed my skills which has been one of the things that I wanted to do for this was not to
feel so awkward um in doing like content creation um and so similar to Martella like inspiring me
to do this um you know that's been like a personal victory for me so that's awesome congrats that's
a lot of good movement all in two weeks or so so this is more like the Marcella plus plan
with like extra posts going in around it yeah it kind of got Marcella method sorry yeah
that's awesome um very good let's do one more quick share from Holly or
Lara anyone there will do quick share I have a kind of a little win um because I had to start
my TikTok over from scratch and I've it's grown really fast and I I've only done a few posts and
it's going really well so praise God awesome that's great yeah just getting it unstuck I
know you were like stuck like trying to rescue the the account that got I couldn't rescue it
so far I actually ran into a girl in LA that works for TikTok or something and she was going
to try to see what she could do but so far I haven't been able to get it so I just started
awesome well congrats that's good thank you hey guys well we're excited um today we're gonna jump
into some content we have um a relatively new friend uh Brad Smith is joining us um I met Brad
through the internet through um X we just started chatting or connected with something I was looking
up how to do X ads and uh one of his videos on YouTube popped up um and uh one of his examples
of what he was talking about was like helping kingdom entrepreneurs was like the niche audience
and I was like that's interesting like I'll have to start following this guy and uh followed him on
X and then YouTube and a lot of cool content and so we ended up um Brad's been working and his team
has been working with us on our X ads and are getting YouTube up and running and um so he's
been helping us and we've been learning a lot from him and so I asked him if he'd be willing
to come hang out with you guys and and share some some thoughts and wisdom so uh and uh Brad has uh
been um the host of the relationship marketing podcast he has over a hundred thousand YouTube
subs so he knows what he's talking about when it comes to video and marketing um and he's been
doing I think he said he sent 700 videos in the last seven years so that's a lot more videos than
I think any all of us uh and a lot of a good experience but Brad thanks so much for being on
here and I'll I'll turn it over to you thanks for having me nice to meet you all and uh is it
Jap are you eating a cookie right now come on you gotta share you should have told us we would
have brought cookies I was gonna apologize for eating sorry you're good I got I I cheers you
guys I got chick-fil-a so any chick-fil-a fans here hopefully great Dr. Marcello for sure
well Bruce I wanted to really dive into um boring content and encourage you guys that you know for
me a couple just a couple years ago I've been making videos for over seven years like he said
and you start looking at people on TikTok and Instagram and you think you have to compete with
them or you have to be you know dancing like them or singing like them or entertaining like them
I tried and I was very awkward doing that so I instantly quit really fast and I went back to my
roots is it's okay to make boring videos that are going to help people so I wanted to just share
with you guys that how I think about making videos and prepping for them and then how those videos
come out to actually get conversion rates I'm not there for the views I'm very there to help people
um and help just a few people not thousands of people and um you know when I when you compare
to others you think you need thousands of views you think you need to get to millions of views
Who's and honestly being a hundred thousand subscribers on YouTube means nothing to me.
Um, I'm not monetized.
I don't get paid by YouTube.
I'll never turn ads on.
What really matters is helping a few people and then them calling and
hiring me when they're ready or joining my course when they're ready.
So I want to share with you guys.
I, I called it the professor method because it helped me
mentally get past the hump.
So if we all look back when we were in school, whether it was high school or
college, you've got a teacher and most teachers are super boring and they get up
there and they're reading out of a book and they're not dancing or entertaining.
And they just have 30 students in the classroom.
So that's my personality is getting on camera, thinking about 30 of my ideal
customers and just speaking to them.
So that's so much easier to create a helpful video.
That's actually teaching a curriculum, how to, um, answering common questions to
my ideal audience so they can learn from me, just like your college professor or
teacher, they're giving you the exact steps to pass your test and your quiz.
So that's how I think of my content is I'm going to give you the exact steps to
accomplish this in your business.
And you can step out of my classroom and go try to do it on your own.
99.9% of people usually don't go do it on their own.
If they do, that's great.
And they're going to come back and subscribe and give me a high five.
But the 99% that don't do it, who are they going to call when they realize they
don't have time or they're not going to spend that time learning it, they're going
to come back and call me and hire me because I'm the one that actually helped
them with those steps in the first place.
So that that's something that I've been sharing with people and just really enjoy
sharing.
And I've been starting my YouTube videos with, by the way, this video is going to
be boring, but you're going to learn something today.
And that, that gets so many good comments.
And if you guys ever, if you have YouTube channel, how many of you have YouTube
channels here?
One, two, three, pretty much everybody.
Come on, Robin, Robin Butler.
Got to get that YouTube channel up.
If you actually go and look at these big accounts that, that we all look up to, or
we strive to be like, and if you actually go read their comments, not everyone, but
the majority I see is it took you 10 minutes to get to the point, or you just
wasted five minutes of my day, or you were just trying to sell me something in this
video.
You've all seen that you've got three minutes into a video and realize it was AI
talking to you, especially in those new travel ones, like what the heck, this is
all stock video here.
And so you've all seen those.
My comments.
And I'm really, I'm more proud of my comments under my videos than I am subscribers or
abuse.
It's thank you so much for teaching me that you got to the point in 60 seconds.
I appreciate it.
Or they're leaving comments, asking for the guide that I taught them.
And that's where I want to get into conversions next.
But before I get into that, anyone have any questions on that?
Or can we dive deeper on that?
That's awesome.
That's really good.
Good comments in the, we'll keep the chat going over here, but yeah, everybody's
loving it.
The professor method.
Perfect.
All right.
So then the next thing is getting to the point in the 30 seconds, but also getting
a conversion from that.
So as you're teaching and I'll get into my, my structured script, but in the first
30 seconds, I tell them what I'm going to teach them, what they're going to learn,
what they're going to get out of it, how to build your, how to automate your website.
And in the first 30 seconds, I'm going to show you exactly how to do that.
But if you want this guide, or if you want a cheat sheet, or if you want the system I
use, or if you want something that you can actually use, even if it's a PDF or an AI
chat comment system down below, and somebody from my team will send it over to you.
If you can get that in the first 30 seconds, now you're getting comments for
social proof, but you're also getting conversions.
You're getting people that you can respond to, to get to your landing page.
And we usually wait till the end of our videos for that.
Cause we think, let me wait till the end to sell them on something.
I want to give them something and give it away in those first 30 seconds.
And my conversion rates, I get about 40 leads a week from YouTube.
So, and those are leads asking for the free thing that I gave them, but
they're getting on my email list.
They're getting in the ecosystem.
I'm building that relationship with them.
So if you can talk about, all right.
And today we're going to solve this problem.
I'm going to show you exactly how to do this.
I'm going to share my screen or I'm going to teach you this comment system down
below or comment guide down below.
We'll send it over and then give them that summary.
Hopefully it's, you have a lead magnet or landing page that you can use.
Um, it's a free group in your community.
It's a.
AI chat prompt that you can give them, um, something, I mean, so sometimes I just
send a Google doc of what I presented on the video.
So if I lay out a Google doc and I go down all my systems, I'll just send them a view.
If you go to your Google docs and click share and view, you can just send them a
view only tell them to copy it and they can use it themselves, but give them
something of value in the first 30 seconds and then jump right into the point.
Anyone have any questions about that?
Yes, Cindy.
So I'm new to YouTube.
I've, um, got two videos up, but how do you, when you say put system in the
chat, then how does it work for you to send it to them?
Is there, if, I mean, is there an email or how are you sending it to them?
So this is kind of where the gold comes.
This is a great question because you're actually going to get them to come back
to your video and probably watch more videos.
So when you log into YouTube, there's a community button community, it shows you
all your comments, whether they're new comments or even comments you've responded
to, and I'll just go every few days or I have my virtual assistant do it and I just
copy, thank you so much for subscribing to my channel.
Appreciate the comment.
Here's the link to get that, um, that system or guide that I promised you.
So you can put the link right in the comment.
Just put the link in the comment.
Oh, okay.
Yep.
I wasn't aware you could do that.
Yep.
Cool.
Thank you.
And what that does is they left my YouTube channel on Sunday, right?
I come back and I comment back today, Tuesday, they come back to my YouTube
channel because on their phone or their email, they get notified that I commented
back, I responded.
So now you have a repeat visitor to your video that might watch another video or
watch that video again, or maybe if they didn't subscribe the first time,
they'll subscribe this time.
Yep.
That was a good question.
All right.
So then anyone else have any other questions about that?
Is there, um, best practices as far as like, what's too much to give away?
What's like too little, how do we dial that in?
So if you ask me, I give away everything.
Like I challenged somebody to take, bless you, to take what I gave them and
actually go implement it at no cost, because we already know, and I think
there's stats out there.
It's around 99%.
We'll never take the time or actually go do it, or they'll try to do it, realize
they don't have time to become the expert at it.
So they'll come back and hire you.
I personally would just give away everything.
And, um, when they're ready to hire me, they'll come back.
Now you also don't have to give away your whole community for free, right?
You can give them a free, like sometimes I'll give a free lesson, um, or I'll
give the prompt that I teach in my course there.
So, you know, you don't have to give away the whole thing, but you can
give them a snippet or a sample or something that, you know, you still
want to give them something they can implement and use right away.
But you don't have to give them the whole thing.
You can just give them samples of it.
It's like going to Costco.
They give you those samples.
That's right.
Do you all have lead magnets?
Everyone have a lead magnet?
Nope.
Laura says no.
So those are usually helpful.
And I, some, like I used to duplicate them.
So I'd have five or six lead magnets with different things.
Um, what I ended up doing was consolidating them.
And so all you have to do is fill out one form and then six lessons.
So those six lessons are the six lead magnets I used to give away.
Dr.
Marcello likes the samples at Costco.
That's awesome.
All right.
So now let's dive into structuring the actual video.
So I know, um, Jennifer congrats on Instagram.
That's really cool.
And then who was it on Tik TOK?
Yep.
Holly.
Awesome.
Good job on Tik TOK.
How many are doing long form YouTube videos?
Horizontal style, the old school style.
All right.
So still a lot of you.
Yep.
Laura.
So anyone nervous before making the video or not really sure what to say?
Is that always,
always
when I first started, um, seven, eight years ago now, I was, I think it took me
six months to make my first video.
Every day I woke up art today.
I'm making the video.
And then by noon, I had an excuse.
All my hair is messed up.
Um, or something like I don't, I'm not wearing the right shirt.
So there's always, there's always this question of, okay, what's the
best way to make the video?
And I'm like, I don't know.
I don't know.
I'm not that good at it.
There was something for the six months.
I'm not that good at it.
Finally, I'm like, screw it.
I'm not that good at it.
I'm going to make it.
I'm not that good at it.
And I made it and it was awful.
I kept it as saved as unlisted.
So I think Cindy, you said you're just starting on YouTube.
Make your first five videos and save them as unlisted.
You don't have to publish them.
Um, make them for yourself, make use of them for training, create five
lessons and teach those five lessons.
So this is something I've been talking to Bruce about actually is this is going
to really help and I'll start from the top up YouTube is start trying to be
more and more like Netflix now.
So we all go to Netflix.
We have our favorite TV show that we watch.
We binge watch it.
We have eight to 12 episodes.
Usually you, some of my favorites end at eight.
So I'm always disappointed that there wasn't 12.
Um, so, but what it is is they have a series that people watch.
So now YouTube is trying to be like Netflix or being on more and more people's
TVs, and it also helps you teach almost like a course.
So you've got your general thing that you teach or you help with.
And then you're going to break that down into eight to 12 bytes sample sizes.
So you don't have to teach the whole thing in one video.
You're going to teach eight to 12 different lessons.
We'll just call it 10 for today.
So 10 lessons, you're going to create a playlist.
So that's going to be part of that SEO.
So whatever you're teaching, if somebody searches that and they see a playlist
of 10, how to videos or videos that are going to help help them, they're
going to dive in and hopefully watch one and watch all the way to 10.
And you've taught them the whole thing from there, or they'll come back
and watch them almost like a course.
So that's good for views and SEO to get people there.
It also helps you consolidate it and come up with a 10 week plan, one video
a week for 10 weeks, you can come up with.
So now, you know, all right, I'm going to make one video.
I don't have to make the whole thing today, because that's very overwhelming.
If you think you have to teach everything that you specialize in
in one video, super overwhelming.
So break it into 10.
So by the end of the 10, they've learned everything, figured it out and then start
on one.
And so when I start on one is bullet points helped me tremendously.
I've tried doing the teleprompter, I've tried memorizing it, and I've
even tried talking off the cuff.
This is actually what got me past my six month mark.
Does anyone know Dan Martell by chance?
He's a big marketing, big YouTube guy.
We quote him from time to time.
Do you really?
Nice.
Yeah, we're in his, we're in his, uh, SAS Academy programs.
Like we share a lot of the buyback your time, everybody like we give the buyback
your time book to everybody who joins here.
So, yeah, I love it.
I just read that book.
It's a really good book.
Well, he, when he was going from that's how old I am now, Bruce, when he's
going from software to coaching, he did a free hour long coaching call with me.
So he wasn't even charging people for coaching yet.
And he was telling me I'm starting this YouTube channel, but I'm making it from my
kids.
So I'm documenting my business for my kids.
So, and you know, 20 years when my kids are grown, they can go back and watch this.
So that was his style, but one gold nugget he gave me, and this was right
when I was struggling to get started.
He said, well, what's helping me is bullet points.
He says, I know.
And if you watch all of his videos, he goes today, I'm going to teach you four
things, four steps to do this.
And I'll hit step one, step two, step three, step four.
I still think he even does the fingers on the camera.
If you watch them now, they do the big caption is up front.
So that's what helped me is okay.
I've got an intro and I say the same intro every time.
Then I know I have my four bullet points I put up on my computer.
I know I have to hit those four bullet points.
And then I have my outro.
Now it could be three to five bullet points, whatever you're comfortable with.
And then you can pause in between each one.
Cause I usually run out of breath after each one.
So I need a pause.
So what I do is I have the intro and what you want to do is at the very beginning,
tell them exactly what you're going to teach them in the video.
Today, I'm going to help you build your first community online.
And then you can introduce yourself, spend as little time as possible.
Hey there, my name's Brad Smith, owner of this.
I've been doing this for a few years and this video is going to be boring, but I'm
not going to bore you with anything about me.
And I point up to the top.
There's an ad button on your edit videos where you can tell them
to go watch your welcome video.
And I'll take another step back.
I have a welcome video for new subscribers that introduces myself.
So I don't have to introduce myself and bore people with that in my how-to videos.
They can go reference that and learn more about me if they want.
And this is all now I'm in 15 seconds in, this is exactly
what you're going to learn today.
This is who I am.
You can go learn more later.
And if you want exactly what I'm going to teach you today, comment guide down
below and somebody from my team, or I'll send that over to you as soon as possible
as like a cheat sheet.
All right.
So you ready?
Let's dive in.
And that's how I started.
You want to get that in the first 30 to 60 seconds, and then you're
going to hit your bullet points.
And one quick.
Tip, and I know Cindy, I think you said, you're just starting, but anyone that's doing this,
if you have somebody editing your videos, even if you're editing yourself, I pause between each one.
So I do my intro and I pause and something that's really good is keeping eye contact with the camera.
Cause if you look away as you're still talking, or you look up as you're still talking, your editor can't do their job very well.
So you always want to pause.
So when I'm done with this sentence, okay, now I can look at my bullet points.
Then I'm going to look up pause.
All right.
Step number one in today's video, we're going to talk about this.
So you want to pause when you're done talking and pause before you talk.
And that editor will make that look like you never even paused.
Or you, if you're doing it yourself in Canva or CapCut, it's a lot easier there.
And then I've got my bullet points in front of me, whether it's three, four or five bullet points.
And I can name off that bullet point.
You know, first you got to create your, your community on this app that we recommend.
And then I like going off the cuff on each bullet point, because you should be knowledgeable about what you're teaching or you're coaching.
So if, as long as you know what the bullet point is, then you can just go off the cuff and talk about it, explain it, teach it, look at the camera, pause, look down at your notes.
All right, take a breath, take a drink of your Chick-fil-A drink, and then hit bullet point number two.
And then as long as you're doing the eye contact good, you're able to stop and go, stop and go catch your breath there.
Now, I want to tell you guys, I've got a video, my, one of my best videos, I've gotten a lot of customers from this.
I screwed up in the middle and I think I coughed and I looked down and grabbed something and I forgot to edit that part out.
And this is probably five years ago.
That's my best video.
And the comments are, it's so cool.
You're just talking like me.
It's so relatable.
Like, that's how I feel when I make my videos.
So as you think, and you have to be perfect, your customers don't want you to be perfect.
They want to relate to you and be like, I'm struggling from the same thing.
Like, I don't know how to edit my videos either.
I forgot to edit this part out of my video as well.
Or so you, you don't have to be perfect.
Of course, these tricks definitely help it look a lot better, but the goal is relatable.
And then from there is the outro.
I like to just remind them, just like I mentioned at the beginning, if you want everything that I just taught you in this video, comment guide below.
And then this is where the magic happens.
If this video brought you any value and you guys can steal this.
If you want, this is my favorite one.
This video brought you any value.
It'd be awesome.
If you subscribe, what I do is I put my thumbs up like that.
And then I used to do it.
Now my editor does it.
He puts my subscribe button right over my thumb on the, on the screen.
And then if this buddy, if this video brought you any value, it'd be awesome.
If you subscribe, and if you want to learn more about this topic, check out this playlist right here.
And that's going to be the next video.
In today's video, I taught you how to start your community in this video right here.
I'm going to tell you how to grow your community.
And cause that's what YouTube wants is them to watch one video after another, after another, after another.
And that's really, I think the magic, because if they just watch the one and they leave.
We're going to get them back by commenting them back a day later, a few days later.
Um, and, or they're going to go watch the next video in the playlist.
And if you have a real customer that, you know, is going to hire you, they're going to watch all 10.
And that's my, by far the best call, best sales call you'll ever be on, or the best member of your
community you'll ever have is when they say I watched all your videos.
How can I get started?
And that's probably the best feeling ever and super valuable.
That's all right.
Any questions?
Cause I need a drink.
Yeah, that's great.
Um, yeah, there's a couple of questions in the chat here.
I'll pull out.
And if I missed anything, Macy, I just, I'll pull one or two, but, um, uh, length of Jennifer's
is asking like length of episode, like ideal length, uh, for this, what, what's kind of your sweet spot.
So it's not about you.
It's about your customer.
What are they going to sit through?
That's not going to bore them and want to get to that next lesson.
So it really depends on what I'm teaching.
Um, it depends on what the lesson's about.
Um, I think shorter's better.
So all of mine are between four to eight minutes long.
Yeah.
I think once you go over 10 minutes, that's getting more into teaching them everything.
And I think if you can keep it shorter and punchier, you're going to get them to the next video, which is key.
That's great.
So as long.
As you get rid of the fluff, cause you don't want somebody saying, all right,
now I'm getting bored here.
I even have one video where I told them to hit, you know,
how you can speed up videos.
I told them where to speed up my video and said, this video is long.
You can make me 1.5.
So I, I sound funny when I talk, but we'll get through this quick.
That's awesome.
That's cool.
Um, Sally, your videos, no edits.
I like that.
Do you get people, um, commenting on those videos?
Uh, I get one person.
I've got 60 followers.
I've been doing YouTube for three years, useless.
So clearly I've got some learning to do.
Well, hopefully this is helpful, but one comments better than none.
And you've got the videos out there and it takes time.
So that is one thing.
Just keep speaking to 30 people.
That's really the main thing is if you start thinking you need thousands
and millions, that's going to be really frustrating and you're going to give up.
I'm just trying to get to 30 of my ideal customers to teach every week.
Bruce, did I miss any other questions in there?
Uh, let me see.
I'm just checking.
I mean, the, the bullet point thing is very helpful.
I, I think I heard maybe that from you and someone else and, and tried it, uh,
last week when I did, we just did our first kind of four to eight minute video
for, uh, for, for tribe last week, our first YouTube instruction video.
And I actually, uh, gave that, uh, to, to chat GPT in the prompt and said, Hey,
don't write this out word for word.
I want this to look, uh, feel natural.
So I said, just give it to me in these short bullet points
with like a single heading.
So essentially it just had each, it's like almost like a slide.
Like you'd have a title for a slide and like three bullets and a title
for a slide and three bullets.
And all I did is just scroll through that and reference it, but it was much
easier to deliver, um, like you're saying, like speak for a little bit,
pause, like look down, take a second, look back, and then just cut out all
the in-between bits, um, cause it's easier to do like one or two bullets
at a time than to try to do this like perfect video, especially when you're
starting.
Um, so don't feel like you have to do it flawlessly, uh, first route.
So.
Is it Jap?
Am I saying your name, right?
Uh, it's Yop.
It's a Dutch.
Um, and now that you're done eating your cookie, you can ask a question.
That's funny, but I didn't finish it, but, um, this may be a bit of a, um,
weird or different question, but, uh, I, uh, it started kind of, I don't know
where exactly this is heading, what I'm doing online, but I'm kind of just
sharing my heart and my walk with God.
And, um, I can get a little bit emotional at times and like kind of just
open my heart and I'm kind of, I made a video today and I asked my wife, she
didn't want you to get, but am I too emotional?
And I don't know if this is in your area of, you know, expertise, but you know,
any words on getting your personal, whatever your viewers are, the people
you're trying to invite into your community or the follow you, are they
emote, you think they would be as emotional themselves as well?
Is that your ideal person?
That's a great question.
And I, I, I suspect that they would be, you know, or maybe even afraid
to let those emotions out.
So that's the point of your video is as you're being an emotional, invite
them to be emotional with you.
Yeah.
And to join you every week or whenever you're doing this, because you understand
if you feel the way I feel, I'd love to hear from you down below in those comments.
If you're feeling emotional about this topic as well, make sure you
tell me and let's do it together.
And that's building your tribe right there, right?
Is those people that relate to you?
I mean, that's really the key.
Find the people that relate to you and help them and then ask them to join you.
And you will build a tribe of 30 people or a hundred thousand people.
You'll find out how many people.
Good point.
That's great.
Yeah.
Emotional, but just one key thing though, as you're doing this and I haven't
watched your video yet, but don't make it about you at all, invite them to share
their story, invite them to tell you why they would be emotional about this topic
as well, make sure to always try to make it about them and their feelings and their
emotions and to join you.
Cause you were having the same, same thing.
Cool.
Yep.
Thanks.
Well, send me the video when it's done.
I want to see it.
Okay, cool.
That's cool.
How often are you going to post them?
Uh, um, it's kind of between, uh, I feel like I, you know, it's not like I'm always emotional
or crying, but I was today, but, um, I don't, it's kind of like, I think I could show in
any case every week, just kind of what I'm learning, but, uh, I like to talk and I do
often have something I'm learning.
So if it could be every day, that would be cool for sure.
A short thing, but I think definitely every week, something like that.
That's really good.
I'm glad you said that.
That's something I didn't cover for you all.
But the goal of this is to build your tribe, right?
Build your following, build people that relate to you and that look up to you and want to
join you for this.
So you, they're not going to be consistent.
If you're not consistent, they don't know when to come watch your video unless you tell
them when to come watch the video and remind them.
So consistency is key.
And if you think as soon as you get in your head that you want to do this every day, that
might stop you from even doing it every week because it gets very overwhelming.
So whatever you can do now, for sure, 100% consistent, do that and tell them if it's
once a month, that's fine.
Join me next month, same day, same time.
I think once a week is the most manageable for most people.
Same day, same time, every week.
Join me next week.
And if you're not already consistent on the same day, same time and doing it every week
and inviting them, come back next Monday at 12 for the next episode or the next video.
Don't start thinking about daily for sure, because you'll talk yourself out of the weekly
really quick.
Good advice.
Very good.
Nice.
You got this.
I'll be your first, your next subscriber.
That's so sweet.
Which by the way, if everyone wants to post their YouTubes, I'll subscribe.
Awesome.
Cindy, you had a question?
So I posted a video a year ago on the channel, mostly knowing it was just a practice one.
Then I posted one a couple weeks ago that's real.
It's going to be starting weekly, but I did what you did.
I froze and I haven't done anything since.
And I've also gotten no views except for a few friends that wanted to watch it.
And I don't, I know that I probably could have done the thumbnail better.
I know my hook and intro is good, but nobody's even watching it to find out.
So the thumbnail is probably bad.
I mean, these are all the things that go through your head, but I didn't know in all the years
of your experience, is there something I'm missing that obviously I know I need to keep
posting and do regular, but was there something I did wrong in the first one that's making
YouTube not find any of my, because I ministered to new believers and, and so I put new believers
in all the tags and the, you know, all the behind the stuff.
I made sure I put new believers in the description, everything.
I could find a place to put new believers, but YouTube's not sending it out to anybody
or nobody's clicking on it because the thumbnails, I don't know.
I don't even think it's about the thumbnail or the words you put in there as much as you
YouTube doesn't trust you yet.
And if you go, everyone knows Mr.
Beast, he has the most subscribers on YouTube.
And I want to encourage you all to go.
Everyone go to the last YouTube channel video you watched or your favorite YouTuber.
And when you filter, you can filter by oldest to newest and either you'll see two things.
The first hundred videos all sucked.
The first hundred videos had no views.
So it takes some, you have to build some authority with YouTube and the algorithm as well.
And that's why I really want to encourage that playlist, having the playlist, getting
those 10 videos in that'll make YouTube trust you.
Okay.
And then as long as these videos are teaching people things, they'll start finding them
eventually.
But if I just go post a blog on my website today, Google's not going to show it to anyone.
It's going to take Google six months to show it to anyone.
It's the same thing for YouTube.
If I just go post a video today, I don't get that many views, but over time, as YouTube
starts trusting me, they'll start showing it to more and more.
I think I had a video that maybe had a hundred views a couple of years ago and now it has
over 6,000 views and it took two or three years, but then I'll have some that will just
take off within a week.
So, um, you did nothing wrong.
It's all good.
all about building trust with YouTube,
getting consistent, and making that playlist as well,
getting through those first 10.
And those first 10 might not get many views right away.
They might not get views until two years from now.
But don't stop.
But don't stop, just keep doing it.
And since I don't have an idea
what's the best posting time for my audience,
because I don't have one,
do you have any suggestions on that
for when you're first starting?
Like when's the best posting time?
Same day, same time.
Just whatever I pick.
Whatever you pick.
And then make sure that everyone's aware of it.
But you know, it also comes down to,
you want to think about who's your ideal person
that would watch this.
The sense I'm getting from God is it's Gen Z.
And so, and obviously new believers,
but it could be people that are,
you know, been believing longer than that.
But that's my goal, is to reach Gen Z new believers, so.
Do you use chat GPT at all?
Yep.
So I would go ask chat GPT,
when are Gen Z new believers bored,
not at work and watching YouTube?
Okay, perfect.
You want to be posting it at the time
that they're not busy working
or busy picking their kids up from school
or, you know, whatever they're doing.
And when they're, you know,
either scrolling TikTok or learning something on YouTube.
I would also say, you know, engaging,
when you ask chat GPT,
when are they engaging with YouTube?
When are they on their phones?
When are they learning something?
You know, are they learning something at five or 6 a.m.
or are they trying to go learn something?
But do some research on your ideal customer,
the ideal person is, and when they're not busy.
Okay, awesome, thank you.
Yeah, and don't stop.
Seven years, over 700 videos for me.
So, and my channel just took off a year and a half ago.
So I went, I did this for five and a half years
with nothing, so.
Now, and I'll stop right there.
I was still getting customers from my channel
for the last seven years.
Now I'm getting more customers from it, so.
Awesome, yeah.
So Robin.
Yeah, why YouTube?
Can you sell me on, I'm doing Facebook, but why YouTube?
So for me, it's because I wanna answer questions,
okay, I should have started with this.
Thank you for pulling this out of me, Robin.
So I had this great idea, and like I said,
my channel didn't take off
till about a year and a half ago.
And I got a Blackstone Grill a year and a half ago.
Anyone know what a Blackstone Grill is?
It's like a skillet grill.
It's awesome, if you haven't checked it out,
highly recommend the Blackstone Grill.
And I live on the beach here in Wilmington, North Carolina.
So there's a seafood restaurant down the road.
I went and got some snapper,
and I'm gonna grill some snapper
on my new Blackstone Grill.
And so what did the first thing I do was Google it.
How to grill snapper on a Blackstone Grill.
That was my exact keyword.
And the very first thing that showed up
was a YouTube video, three of YouTube videos with chapters.
And it showed me how to grill snapper
on a Blackstone Grill exactly at the 230 mark.
And I learned from it and I subscribe.
And now I watch all this guy's video
on how to grill for hamburgers, for steak,
same guy that taught me that first one on the snapper.
So that's my ideal customer, Robin,
is there on YouTube trying to learn something.
They're typing into Google or YouTube,
how to do this, or what is this,
or what is the best practice, or how do I accomplish this?
And I'm the one that's answering that question
and helping them with that question.
That's why I do YouTube.
For you, what is that common question, pain point,
or problem, or that your ideal customer or member
is thinking about, searching for, or relating to?
Well, my ideal customer is
trying to find a problem,
quickly, someone who can spend
and then turning them into home ownership.
So I can visualize something,
how to turn your current spend into home ownership,
and then somebody would Google something like that,
and it would go to a YouTube channel rather than a,
I mean, yeah, go to a YouTube rather than a Facebook.
So that makes a lot of sense.
Of course, I did do one post on Facebook that said,
you could be homeless and not even know it.
And then I go on talking about
how you could get a 30 day notice.
And like, I got 3,400 views on it,
and all these shares and everything.
But I have all these groups,
and I put them in all the groups too.
And it just kind of,
the one time that I did do something that blew up.
But, so I stuck with Facebook because of that.
Um, congrats on that, congrats on that.
And also I think everyone needs to make that decision soon, or at some
point, if you haven't already is, are you an entertainer or an educator?
And to Robin's point, that post, what was the name of the post again?
Uh, you could be homeless and not even know it.
That's an entertainer.
That's shocking.
That's something anyone was going to stop and click and view, but that's
not actually answering a common question that they're searching for, giving them
an answer.
So if you're an entertainer and you're doing shocking headlines and you're
getting somebody that not necessarily isn't necessarily searching for
something that, yeah, Facebook, Tik TOK and Instagram for sure.
But if you are salt, if you're an educator, you want to be on LinkedIn X
and YouTube teaching and educating, answering the how to's.
Thank you.
And I think for your, your type of business, for sure, you could
create 10 how-to videos easily.
I could, I'm already thinking, you know, the different ways that I could help
people.
So yeah, it makes a lot of sense.
And you're not, if you're okay, here's another thing.
If you're an entertainer, you're there for the views.
You have to have more people.
You have to have thousands and thousands of people in order to either get
monetized or to sell a low ticket offer.
If you're an educator, you don't need as many views and you can sell something
of higher price because you already gave that value and help them up front.
That's really my mindset is I'm the educator and I'm, I charge our business.
We charge thousands of dollars and I don't need millions of people, but I,
they know I'm going to help them with something.
Entertainer, you could sell something for 10, 30, $50.
You just need thousands of people.
Good point.
And I'm not an entertainer.
I'm an educator.
So I'm actually on the wrong platform for that, but thanks for pointing it out.
Come on.
We, you got to get on Tik TOK and do some dancing.
I'm not above that, but, uh, you know, I'm 72 years old and my dancing
doesn't look like what a lot of people dance like these days.
Hey, I thought about, uh, building, uh, doing a, uh, dad joke Tik TOK
channel, but I'm not that funny.
I got the worst dad jokes, but they just be there to make fun of me.
I mean, it's the best lad jokes then for the worst.
Exactly.
It's opposite.
Hello.
I have a question.
Um, I don't have a legit, uh, YouTube channel in the sense
that I have not been consistent.
Um, but I've been posting things about faith and, uh, uh, I've been, uh, um,
like all my, I have almost 1000 subscribers, but they, yeah, but they
came in with, uh, uh, because they love the songs that I would translate in
Italian, so I would look for worship songs in English and I would translate
them in Italian and that's where like people really loved the songs and it
would subscribe, um, and I did a few videos about the Christian life and
like how to connect with God.
Um, but it was not consistent and I did not get many views on that,
but a lot on the, um, on the music.
So my question is, should I just start a new.
Uh, YouTube channel and focus on what I want to focus on, or I just
repurpose and just keep all those subscribers and just start a new path.
And, uh, thinking about consistency, which is the thing that I lack, I do
though, have about 40 videos, live videos that I did on Facebook, and I was
wondering, should I repurpose those 40 videos and build consistency with that
in the sense that I can start weekly posting those videos and start preparing
for the new content that I can be posting in the future.
Congrats on the thousand subscribers.
That sounds cool.
And it sounds like you found a niche there.
That way.
I don't, I don't know if it's a, if it's a niche that can help me.
I think it is.
Yeah.
It sounds pretty cool.
And the people that like it, I'm sure we'll go on to further things with you.
Don't ever, don't, don't ever start a new YouTube channel.
Cause I think that goes back to my point with Cindy is YouTube needs to trust you.
And so even though since you already have a thousand subscribers and you
already have videos on there, they trust you already, so you wouldn't want to
start over and wait three to six months.
So keep the same channel and keep those videos there for sure.
I don't know exactly what those videos from Facebook look good, but they
look good in a way that I think everybody should be able to enjoy.
good or be relevant on YouTube, or, you know, I think that's a good idea, but
So I think it's important to keep that in mind.
Yeah.
you just have to think is, is this going to be relatable and actually help me
or what's the quality on those?
Well, I, I, yeah, there are just live videos done in my bedroom.
So the quality is medium quality, but I got good engagement on Facebook.
Okay.
That's a good sign.
Yeah.
So yeah, if you think that, you know, your ideal subscriber or viewer
would still enjoy those live, I think start uploading them and getting ahead
of it and start scheduling them out.
That'll give you plenty of time to start planning out the future ones.
Is it better to schedule them out weekly than just to upload them all at once?
Um, you can upload them all at once and then schedule them out, but yeah,
you want to be, have that consistency.
So every Wednesday at five, you know, and that, that way your subscribers
continue to remember when to come back.
Okay.
Yeah.
Good.
Sorry.
I was saying one thing you could do as well as use those, either put the
transcript through chat, GPT, for example, like if one was really popular
and then use that to create maybe like a four to eight minute video that
basically has like the concept.
So you can then get the feedback, the engagement, use that as like your, um,
test area, like feedback from the, from your audience and then just create
another piece of content that's like, just like a summarized short version of
that, um, like a bit, and I love the idea of the worship thing, the translating.
I would honestly do that.
Like, just keep doing it.
Like, why would you just do one of those a week?
Um, because worship songs in particular, like blow up on YouTube because
people put it in a playlist, they repeat it, they loop it, they, it's just music
stuff always tends to do very well.
But if you're able to like put translation or do some unique spin to
it, that's really unique.
Um, then you could easily, like, it's still related somewhat to your who,
cause they're still, you at least know that they're like a believer, you know?
Um, and that's, you know, difficult to do, uh, just to kind of get them to that
point and then you can always have other content.
Um, but I would, I would definitely not, uh, start a new channel and definitely
just kind of lean into what's working.
Okay.
Thank you.
You got this.
Did you post your link down below?
No.
It's all in Italian.
I don't know if you're, but yeah, I'll post it.
I'll see.
Yeah, that'd be great.
I have, um, a YouTube description prompt for you all.
You want it?
I'll put it in here.
And what I use is a quick tip.
If anyone else have any other questions?
Yeah.
One.
Um, I don't know if this would be helpful, but even just to pull up, like, uh, if I
think, um, grab, I'll grab someone like, uh, see, um, I think Jennifer posted like
her YouTube, if you wanted to pull it up and just like give some feedback on like
anything, or even just looking at your, uh, how your channel set up or anything
practical like that would be good.
Okay.
That was the only thing I think.
Cool.
Here's a YouTube or Google doc.
I just put in there and basically what I do is just pull it up.
Yeah.
Subscribers.
Everyone's getting new subscribers right now.
All right.
Share my screen.
I was um, I don't need sound.
I was logged into my daughter's Google Chrome, so I had to log out of that.
Can everyone see my screen here?
All right.
So I just gave you all this.
And so what you can do is you can click on file and you can make yourself a copy
here, and that way you can come and edit it and you can edit some of this
information up here that you can use.
Um, so what you want to do is what I do is let me go here.
I take the transcription from my video.
Does everyone know how to get transcriptions from your videos?
If you, if you don't know, you can always go to.
Dr.
Marcella.
There you go.
You subscriber.
Um, you just scroll down here and click show transcript and you can just copy
your transcript like that, and you can go throw that into chat GPT.
And then what I do is I use this to help me come up with my title.
And then I use this to help me come up with my description.
And so like this video right here, um, I think this is pretty true for a lot
of social media programs, hashtags just don't work anymore, so sorry to, um,
do this on your channel, but what we want to do is educate and provide.
value on here, um, not hashtag.
So we're not doing our videos for YouTube.
We don't care about YouTube.
We're doing it for our ideal viewers, our customers.
We're trying to give them as much value as we can here.
We don't care about YouTube.
So what I'm going to do is I'm going to give them the full
lesson in my description.
So here is my hook.
Here's my introduction.
Here's exactly what they're going to learn in this video.
Why this will work for them.
Here's the exact timestamps that actually show the chapters under the videos.
If you guys don't know anything about timestamps, they're super valuable.
It's actually how I found that Blackstone grilling video is I went directly to
this two 48 mark in that video and learn the lesson I was looking for, and it'll
actually show below the video there.
We're going real life stuff here, Bruce.
Here it is.
So, um, this video right here, how to black and red snapper on a Blackstone.
And I went right to one of these marks right here.
Oh, it was actually five 59.
And so you can see it even pulls different snapshots from your video.
You have to make sure in chat, you BT, you tell it to reference YouTube
chapters with the proper time.
If this video was six 53, sometimes chat, you BT will make this seven.
And that will be wrong.
Then your chapters won't show.
So you got to make sure it's less than the full time of your video.
All right, then I'm going to step, give them each step by teaching the video.
I'm going to throw in some affiliate links there.
And like I said, you can use this exact prompt in chat, you BT.
And then at the end of this prompt, just paste your, uh, transcription in there.
And it'll give you this exact description, quick tip, get rid of all those emojis.
I think even in the prompt, I say, don't use emojis more, more, more of us using
AI, your customers are going to know you used AI and it doesn't feel as authentic.
Get rid of emojis.
Just make it normal.
Couple cool tricks is they have a new thumbnail tester, so you can actually
test three different thumbnails, let YouTube test it.
I just use a freelance site.
Fiverr.com.
I spent about $20 for these three.
Um, or you can use Canva, make your own and let your customers decide
which thumbnail they like most.
And what you're going to see in my prompt that I gave you is give me 10,
three second hooks that would shock or capture my customer's
attention and a thumbnail image.
They're going to give me, they're going to give you 10 of these three to five
words max, and you choose which three you think would resonate with your customers.
Then we're going to ask it for 15 high intent search key terms.
This is what somebody might type into Google or YouTube to find your video.
Couple quick tips.
Hopefully we're recording this Bruce may say we're recording.
Yep.
No.
Yeah.
Make sure you check.
No, you're not altering the content.
There's no AI in here.
If as soon as you hit yes, or don't check this off, um, YouTube
thinks you're AI or a scammer.
So make sure it's no, this is where I put those tags in.
They say these aren't relevant.
I throw these in anyways, those search terms, Dr.
Marcella, I think that was part of your strategy here.
So you wouldn't want to put it in the description or hashtags.
Want to put it here?
What this is exactly what somebody would search for cut
content strategy, customer pain.
And here's the biggest quick tip for you all that this is new.
Um, I do like putting my location there.
It's kind of cool.
They let you choose location now, or right here, this is the shocker.
This is what's changing YouTube channels.
Everything's always set to entertainment.
When you first start, you don't do anything with this.
Well, you're telling if you're an educator, not an entertainer, you're
telling YouTube, this is an education video.
I'm going to tell them how to do these seven things in this video.
And now YouTube knows exactly what you're teaching people.
So when they say, how do I write a homepage copy that solves a customer
problem, they're going to show your video it's for a beginner and that's it.
So steal that prompt, try it out in, send us the video so we can watch it.
Yeah, that's all.
That's incredible.
Thanks.
That's super generous, uh, Brad, thanks for sharing that prompt.
And we'll make sure you guys get that in the replay and stuff.
But, um, yeah, these, these little things that are super, there's, there's small
changes, like once you guys go through the process of posting, recording,
editing, uploading, it's like these little things at the end that
are going to help get you views.
And I think.
For all of us, like everything that we're doing, everything would go better.
If you had, you know, thousands of people watching your stuff every week, um, so
that will help everything else.
The conversion stuff, the community will build, will grow, but you get the traffic
piece figured out, but it's a, it's a big, it's a big, it's a big, it's a big
problem, but it's a big, it's a big, it's a big problem.
it out and get people consuming and just being aware of you.
And it's a big, it's a big, it's a big problem.
Um, that's most, that's most of the battle right there.
So this is incredibly valuable.
I know there's a lot of good comments.
People got tons of value.
Um, I would just encourage you.
Yeah.
If you guys do post some of those unlisted videos and you want to share, you could
share them into the community and tribe and just tag me or Macy and we can go.
Other people can go, you know, give you feedback.
Um, and, and, you know, uh, we can, that's a safe place to post it.
If you don't really want to go public, or if you already have one that you posted,
you didn't see enough views, just drop it in the community and we can all chip in
and give some thoughts and feedback.
And sometimes like, um, just even tweaking a few things and doing the video again,
um, or editing it slightly differently and reposting, you can try different
things and get, get more value out of it.
So it's good.
Uh, Larry's being super, uh, uh, humble over there with her almost half a
million views on that one video.
So I just wanted to point that out.
Yeah, but that's, thanks to the song.
Sure.
No one cares.
Um, I have a, I have some old guitar and piano tutorials that have a few hundred
thousand because it was like a Hill song, some worship song or whatever.
Don't go search for it.
They're, uh, very horribly edited.
And, um, I was like 19 or 17 at the time.
So, but they, they did well because of the song.
Yeah, it was just, was people were looking for a tutorial on
something and that worked jobs is too late.
Perfect.
Um, awesome.
Well, that's great guys.
Let's put some love in the chat.
Thanks Brad for all that.
And I appreciate you guys having me on.
Yeah, we'll be, um, um, back as next week.
Uh, just check the calendar, but thanks so much, Brad.
We'll we'll talk.
Oh, guys, everybody go.
Obviously Brad, uh, I'll drop his link here for his YouTube channel because
there's so many tutorials, uh, on his channel as well for, for all
of it, like a lot of the details on this.
So like, and subscribe on his channel.
Appreciate it guys.
We'll see it.
Thanks everyone.
Nice to meet you.
Bye.