Hey, Jennifer, how are you doing? Good, how are you? Good.
Hey, Cindy. I know Yap is on as well. Good to have you.
Awesome. Good, good. So awesome. We'll let everybody take a second to join, but did you
guys have any wins from this week or any testimonials, testimonies, anything you want to share?
Yes, Cindy. I had a breakthrough this weekend. I figured out,
God took me through a process of showing me that I had some old mindsets about my self-esteem and
all that. And I found somebody that said, when you get in front of the camera, just think of your who.
Not you, not what you look like, not that you're 62 and look like a grandma and you're ministering
to Gen Z, but think of your who. In my video that I did a couple days later, you can totally see
the transformation. So I wanted to share that for others that may be there. Just think of your who
and it changes everything. I've heard all that before and even put a picture of your who, but
it just never really registered, I guess, or I just couldn't quite get there yet, but I actually
did that and now it's changed everything. That's great. I love that. That's great. Do you feel
like it was easier to get on camera then? Totally. It's like everything's gone. All the
self-consciousness and the self is gone. It's like, I can just totally get on and
see them now. That's great. And I'm not seeing myself. And then it's like, through all that,
God gave me new ideas of places where to film and gave me the lighting. So
it's helping me different areas in my house that I'd never even thought of.
And it's so that's even helping because the lighting is helping with, I'm super, super
white, as you can tell. And it's really hard to find the right lighting for that. And so he's
helping me with all of that. And it just really took a mind shift of really, this is for my who,
not me. And they really don't care. So I'm going for it. And so I'm super excited about that.
I love that. Awesome. Thanks for sharing that. That's, yeah, I mean, sometimes it's these
blockers of how we frame things up in our mind, and then the Lord will give us clarity on it.
And yeah, I think that's awesome. And it's so simple. Once you're like, yeah, if I had shared
that like a week ago, or two weeks ago, you would have like may not even written that down.
If you feel like the dropped into your spirit, and the Lord said it was like, all of a sudden,
it had all this weight and this meaning behind it. So I love that. That's so good.
That's so good. Anyone else want to share any testimonies? wins from the week?
I did my Instagram public may see it. I know. Did you check it there?
Nice. Yeah, and we're making our, you know, one together, Mike and me, and I'm just kind of making
the accounts and everything. So but anyway, I will say it was scary, even just to put it out
to public. So it is a win. Yeah. That's great. Yeah, the scary doesn't really go away.
It just gets like different, I think. Okay, but but what it is, is the it's learning. It's like
building the the habit and the muscle to like, overcome the fear, like, yep, okay, I get it.
There's a little bit of fear here. But I just need to push through that. And then like, you know,
get out of my comfort zone. So that's great. That's exciting. Very cool. Very cool. Awesome.
Anyone else want to share anything?
Who who's like gone through the marketing course? Anyone tried it? Awesome.
Sweet. That's great. So a couple people like weren't here last week. So I'll just say quickly
again, we we're having Macy kind of help us with our, with our marketing. So we're having Macy
kind of help us with our community management of pioneers. And so if you guys are in a
100X, you know, Holly, Macy is going to be the Holly for Pioneer.
So we, um, she's putting these courts courses together and, um, we're kind
of created, created a new, uh, schedule.
So I'll, I'll be on like today, I'll, I'll be on today.
And, um, Lindsay will be on once a month with you guys to talk
about like heart and mindset stuff.
Um, and then we'll have Macy share some tactics as well.
One once a week, and then, um, we'll have some sort of guest on there,
whether it's, it's Pedro or someone else.
Um, we've got a few people lined up to come do some like really
specific hot seats with you guys.
So, um, Macy, you want to talk about the other work sessions
and you said you had some stuff.
I jumped in and just started talking.
Macy's supposed to be, I get, they'll hand it back to you.
That's okay.
Hello everybody.
Okay.
So I talked to Sally and Cindy both gave me days that they are available.
Sally, you said you're available.
Now, I don't know if you're available today at you said 10 30 your time,
but I put it on my calendar and, um, we can jump on today and all I it's
going to be on this zoom link.
So then we can put it up and people can either join if they want, or
it can just be me and Sally and Sally.
I can walk through with you, um, whatever you're wanting help with.
Um, and then we'll post the replay after.
And then Cindy, we can meet on Thursday and I scheduled it
for 12 o'clock Pacific time.
Um, and I put that on the calendar as well.
So the work session sessions, if you guys are wanting, you can.
Reach out to me and we can just make it like I can help one-on-one, but
then anyone else can join and do whatever we're doing, or it can just
be me and you and whatever, but we can work on whatever, look at
whatever you're doing and meeting.
But I have those two scheduled on the calendar for this week.
So yeah.
Awesome.
Um, there's also, we put out a new update last week and I think you guys
are getting an email as well, um, for tribe.
So one of the, I'll just, there's a bunch of little things.
Um, but the big thing that would be maybe useful for some of you is, um, you can
have, uh, messages like DMS on the app, but you can also now as a creator,
you can have a group DM as well.
So if you have like three, four people, you want to put into a group, you
can just use the DM function.
And even if you don't have, you know, a group set up and a feed and courses
and all that stuff, you could literally just create a group DM on the app and
use that as like a very small, um, version like of just, you know, sharing
links and sharing stuff in there.
So, um, that group feature has been requested a lot.
So that's also outside of all groups.
Um, it's just a way to, um, uh, just a way to like connect people again that way.
So cool, sweet.
Well, um, one thing that you guys mentioned, we asked, uh, what, what
might be missing, um, and this came up a few times last week was maybe having
some sort of blueprint for you guys.
Um, as far as where does all this stuff fit in?
Cause there's like, there's so many different things to pay attention
to so many different places you could focus energy on.
And so, um, that if you guys are feeling stuck, that is normal.
Like that is, that is one of the reasons you're here is cause
you probably are going to get stuck.
And if you're not stuck, you probably will be soon.
Um, that's very normal.
So reaching out to like the community here, posting into the feed, um,
leveraging me or, um, Macy, uh, you know, to, to get unstuck.
And I think it's just having the vulnerability as well, just to say
like, Hey, like, I don't know what to do next.
Like, I don't even know, um, where to go from here.
So having that flexibility and vulnerability to share is a great,
great place, or, Hey, I think I'm thinking of doing these three things.
Like which one should I focus on?
So, um, that's where we can help give perspective and, um,
you can use that for us.
Um, and, and so we'll do some hot seats at the end of this.
I'm going to share a little bit on some of the blueprint stuff that, that
I think you guys were asking for, but just know that this, this is a lot,
like we are covering a lot of different ground.
We're talking about Facebook ads and YouTube, and then making
content and trying to get a group.
And then try to like add the business piece of it and make money.
And like, there's just so many different things.
So doing them in all at the same time is not going to work.
Just doing them in a kind of a methodical, uh, systematic
ways, probably, uh, where to focus.
Um, and there's some general things as well, like, uh, as, as we're going
I'm going to draw kind of the, this, how I see like the sales funnel for your
tribe and how this all sort of connects.
And hopefully this will give you guys some, some clarity.
Um, and then we can kind of use this as a framework.
We'll, we'll make it up pretty.
I'm going to draw it, um, ugly today, but then we'll make it up, uh, pretty.
And we can have, um, you know, some different things plugged in there.
So when you open up a course, like the new marketing course that Macy made, you can
Like, where does this thing like fit into the pick, like to the funnel?
And should I focus on it now?
Um, because we're like, we're trying to just add like more and more
value, um, as much as we can to you guys.
Um, but that can also be a negative thing.
Like it can just start to feel overwhelmed, overwhelming.
Um, like, here's another thing I need to do.
And then like Brad gets on and all Brad cares about is YouTube.
And it's like, YouTube is the thing, like forget everything else.
Go all in on YouTube.
And you hear like someone else will come in and like talk about
something totally different.
So, um, we're just trying to create a lot of value, um, for you in general.
And so that can also out of context, it's going to just totally be overwhelming.
So, um, just wanted to, to share that and kind of the
context of, of the, of this, this framework.
Um, and then if you guys want, we'll take some hot seats at the end of this.
Um, we use the rest of the time for that.
And I think that's also very valuable to help sell people
get unstuck on some specifics.
Um, so what I'm going to do here is just share my screen.
Um, here we go.
Zoom.
Let's see if this works.
It worked earlier.
Sweet.
Okay.
So, um, and some of you guys have probably seen something like this before.
So I'm just going to draw it and I'm just going to try to talk about it as, as we go.
So at the very top, um, you have something, we just call it traffic.
Um, this is sort of your, your top of funnel, um, diagram here.
This can be everything from like, uh, you know, your YouTube channel.
It can be, you know, Instagram.
Um, it's going to be, uh, people like viewing like your, your website, even,
you know, they're, they're just kind of checking things out.
Um, and, uh, they are, um, this could be every platform.
So when we kind of think about like all these different channels, kind of see
like each of these have like little sort of like segments here where like, this
is bringing in like Facebook, right?
Um, this is helping with like YouTube, this is Instagram, like
these are the different channels.
So you don't have to do all the channels all at once.
Right.
Um, it, it is tempting because you can say like, oh, I'm just going to go, you
know, set up Vista social and I'm gonna hit a button and like, everything's
just going to be blasted everywhere.
That's fine.
If you don't have like a specific channel, but you'd also
don't need all the channels.
Um, so, and if you don't feel like you're behind, if you don't have all
of these running at the same time, you just need one working.
Um, and so what I'd like to think is like, once you go from this, we're going
to go down kind of a layer here, and this is what I would consider.
So we've got traffic up here.
Um, we've got, um, a follower.
So again, someone has, you know, subscribe to your, um, YouTube channel.
They, um, they're, they're, you know, following you on, on Instagram.
Um, this could be someone giving you an email address, right?
Um, they're just like, they're just following you a little closer.
Like there's traffic.
And so this whole piece here is, is, is a conversion event here.
Right.
So they're like, um, when you guys see us, we talk about, oh, we, this is like,
what's the conversion, whatever, like, this is someone just getting from traffic
to follower, um, and they are just taking action to like, Hey, I want to pay
attention to Sally.
Hey, I want to pay attention to Jennifer.
Um, there's a lot of different tactics and things you guys can do
to kind of get, get those followers.
Um, and, uh, let me just pull this up as well here.
Here.
Um, and then, um, with this, we're going to have like, uh, another, um, piece
here where like people can come in and I just, I don't have a great name for it,
but this is just some sort of like touch point or some sort of connection
that you're going to have here.
Um, so this now is like people taking like one step for like, I'm Pam
following Jennifer, but now I'm actually joining like her live, you know,
webinar or live, live training.
Um, it could be they're jumping in on a zoom, a zoom call, but there's some
sort of like deeper connection.
This could also be like, you guys have a DM with that person.
We do a, um, uh, uh, you just reply to a comment.
So they just have this connection.
Like, oh, I saw Jennifer put content out.
She, I commented on it.
Um, you know, it's, it's just that little bit of like, okay, I know this is a real
person and I've like made that connection to that person.
Um, so it's kind of them taking one step further.
So when we talk about like, oh, we should do like a live presentation.
Like that's, that's right in here.
That's what we're talking about there.
Um, and so, um, from here, um, we're going to have some sort of like join event.
where they're just going to join, they're going to join the tribe of some kind.
And this can be, you know, where we have like a community.
Sometimes this could be where your tribe group lives.
You can use a school account, you can use, you know, WhatsApp, you could use Slack.
And we don't actually care what you use, as long as it's like working for your niche.
It can be a Facebook group, right?
So this is your community.
And then I think once you're in the community, and this could be potentially
like free, you can have a free community, or you can have a paid, like a low
ticket, so it's $1 sign.
And then I think you can kind of just keep stacking different offers here, right?
This is where you can kind of have, you know, mentorship here.
And this, the community also is really just about kind of starting to build some
sense of like family as well.
I think that's a key, key piece there.
My handwriting is getting progressively worse as we draw this.
Okay.
Just write it bigger.
This is where you're mentoring and you're kind of doing, you know, discipleship.
You're doing, you know, digging into more like their life stuff.
Like what we're doing now is more on this mentorship level.
Like, Hey, let's talk about your, like where your heart is.
Let's talk about your mindset.
Like we're getting into it.
We're not just like teaching you the stuff, like to me, like courses and all
this stuff, you know, books, this is all kind of like just helping to build
community and there's lots of things you can kind of plug different things in
different places, but just, you can kind of see like where stuff may, may slot in
here.
And of course you could keep stacking this.
Like, you know, you may have like a crazy, you know, we call it a D F Y like,
you know, done for you.
So let's say you were doing photography and something and you wanted to teach
someone photography in the community.
You're just like helping photographers in the mentorship.
You're like working on group coaching like this.
And then maybe there's a done for you where you're like set up their whole
business and you, you know, it's 10 or $20,000 and you get them clients and you do
their marketing.
And like, it could be something crazy that you charge up here as far as the value.
And so this can, I like to think of it like this sort of like, I said, like an
hourglass thing where there's a top of funnel, it kind of gets big.
And then to me, like the value and why the things get bigger at the bottom is just
cause you're doing more and more for them as, as you go.
Um, so this is super rough and, um, still kind of dialing in this, but I would love
to, um, just pause here for a second and see if this like helps some of you guys,
if this, um, do you guys have any questions, um, any thoughts or suggestions
on this framework?
Yeah.
Coaching under mentorship for sure.
I'll add coaching.
That's great.
Um, so, um, and the other thing as well, like where you may be asking as well,
like, uh, the, the paid traffic can be up here.
So if you don't have time to go set up the Facebook and grow the followers and you
want to just like basically pour gasoline on this, you can force people, um, from an
ad like down in through this funnel.
Um, that that's what that's for.
Like, that's how you get it.
Um, and of course there's lots of ad platforms and things you can
use to, to push people into this.
Um, but what I like to think about, like, I also want to zoom out as well.
Like this whole thing is, is your tribe.
Like, this is the thing that the Lord's like called you to, um, and.
You're putting out content.
Cause I, what I didn't want to say is like, Oh, well, your tribe
happens down here in community.
No, no, no.
That's not true at all.
This whole thing is the tribe you're building.
So yeah, you may be just only have a few hundred, a few thousand followers.
There's people, there's people that are getting value.
They may be here at this follower level.
Um, so if you have people that are like here at the follower level,
this is, they're getting value from you.
Maybe they like jumped on a train, a challenge you did.
Uh, maybe they're in like your free, like WhatsApp group.
Like there's a lot of value that people are bringing and that you, there's a lot
of value that you're bringing to people.
And that whole thing is what makes up what we think about is like your entire
tribe, like this is the, you guys are all heading some direction.
Like we're trying to launch a business.
We're trying to do this thing.
And for a specific who, and the more people connect with you, the more
value they're going to get from you.
We, we give the most value to our customers, like to, as a business, we
give the most value to the people who have given us the most money that I know.
That's silly.
But that's actually kind of how it works.
Like you can serve people the most, like once you have in some sort of like, kind of the more they're investing in with you, you can serve them the most there.
So this should give you like a good framework as well, because as you go through this as well, this is sort of your level of commitment to them is kind of going down like this.
So like, the further, the more they're committing to you, the more they're stepping towards you, the more like you're committing to them.
So you don't owe someone who's like a follower who sends you a DM over here, they asking for help and they're stuck and they like, you can respond, obviously you can help them, but you don't owe them a lot, if that makes sense.
Like you don't need to, like someone sees a comment or you upset someone, like you don't owe them anything kind of in this top part of it.
Like, so this kind of should free you up as well.
Like I'm going to put out a lot of content here in the traffic and I'm just going to put a bunch of stuff out.
I'm going to probably not be for everybody and that's okay.
In fact, I heard some stat that like, you're going to put up content and like 80% of the, 80, 90% of the people that are going to see it, it's not going to be for them.
But you have to like push through that 80, 90% to get to those 10 or 20% that you actually need to reach.
So these are things, like we just talked about Cindy was like, I'm going to push, I'm just going to only focus on my who, like, so building this.
And so when you're starting and you guys don't know sort of where to begin, like just building this piece up here, the traffic and the followers is fantastic.
Like that's a great place to start because that is just getting attention.
It's finding, it's getting like capturing people's attention.
It's just getting them on your list.
It's just pulling together.
You can then send, let's say like you, you have, let's see if I can do this here.
Like, let's say we had all of this here.
You know, that's kind of the framework.
You leave that over there.
You could go and start a totally new thing down the road.
Like, Oh, Lord gave you a new idea, new thing, set up a new system like this and just redirect all the people to that.
Right.
The odds are that it's probably the similar niche that you're part of because it's, it's you, it's built around your calling and like the things that you're supposed to be doing.
And this is, you know, so if you have a book or something, you, you, you're adding it, you know, here as some, some sort of like deeper touch point, maybe giving them the book in the community would be great.
Um, and, but you can kind of use that at different levels, but like, if you have this book, that's something that you can actually go and place sections of that book on social media.
You could have read extracts.
You could share, you know, a blog post with a chapter.
You can like package up all this stuff and you take little samples of what's happening in down here.
Um, and you share it up here, right?
It's exactly what like we're doing for social media.
I'm on these calls, not recording them now should be, but I have in the past.
And so we take all the little like snippets and the clips of what I'm already sharing here.
And we just give a sample of it up in the traffic area.
We just share it up to the top.
So take all that stuff.
You're already creating every single day.
Maybe you're teaching a class, maybe you have sessions, um, with custs, with clients, like one-on-one clients, you can take all of that.
And, you know, if it's like one-on-one sessions, obviously you don't have to like record that and put that on social media, but you may.
Afterwards, just like tell the story or like, Hey, I was working with someone today and this happened and this mindset thing happened.
And like, just, that's a whole piece of content right there.
So, um, a lot of this is kind of just building the sort of the foundation and then just pulling pieces of it and sampling it up to the top.
So that's how, um, that's how I think about this.
This is, uh, not super original.
Like if you get into marketing stuff, the idea of the funnel is, is pretty, um, common, but I think what's unique here is that what we're trying
to do is build sort of a, a tribe of people that are following.
They may just be following on Facebook, YouTube, Instagram, Tik TOK.
Um, they may be committing to you and joining, you know, your tribe group, your, uh, you know, Facebook group, whatever.
Um, and they may be paying you for mentorship and eventually like you may be serving them in a higher capacity, but that whole thing is like your whole
calling, it's all things that are specific to Cindy or Jennifer or Yap, like Sally, like you guys have specific callings that Lord's put on your life.
And, um, this is something that's kind of holistic.
So it's rather than all being these like random separate things, I got to work on start at the top.
Like, um, you know, you can add these, these pieces to start, but just know that the traffic and organic content like this is a long game.
Like you're not going to post one piece of content and it's going to go viral.
And now you're going to have tens of thousands of dollars.
Um, what you can do though, is you can.
Um, so there's different strategies here.
And what, what we've done typically is kind of just, um, in the past, like
for the organic long-term reach, this traffic is really good.
Um, but starting kind of with the, with sort of the challenge model is this is
just starting the community, getting people in there for free or for a low
ticket, getting them, like, just get us something here and then kind of work
your way up from the, from the bottom.
So then have like a touch point where they join you on a live webinar, maybe,
or they, you host a zoom call or a challenge or something, and you
kind of feed them in that way.
Uh, and then over time you can, you can kind of work on this top piece
and have this feed feedback down.
So that's kind of how we've done it in the past is we've just set up the
group initially, like the challenge or the kind of the free group for kingdom
messengers, we had, um, uh, kingdom messenger community, I think was, was
the Facebook group made like 1600 people in there.
And anytime you did a challenge with us, we just, you just
jumped into the community.
Um, we did not launch, uh, kingdom messengers with, you know, traffic up
here, um, we just took ads and we just pushed people straight through the
funnel, um, where they immediately gave us their email, they gave us, you know,
some money and we went straight through into joining the community.
So challenges are great for these, like what we call like a spike where you
want to quickly drive a ton of volume, you put some ads at the top and it just
pushes it all the way down and you can kind of test the idea, the traffic and
everything else, like with the organic and the posting is great for the long
term because the traffic thing of just pushing hard once is, is hard to do
consistently and consistently get results.
Like you can't do a challenge every week.
Uh, not just like physically, it's a lot of work.
Um, just running like the same thing over and over might get, might not work.
So this is where like the long-term effects of what Brad was talking about
was like, Hey, have pieces of content up here in traffic that just slowly like
pushes people down your funnel and into whatever thing you have for them.
So, um, Pedro even mentioned that as well.
They're doing, you know, the top of funnel, having a YouTube video, having
their weekly Bible study that they're doing on his YouTube channel and just
feeding that because that's kind of like longer term stead, slow and steady growth.
Um, so, so that's that.
So cool.
I was just checking the comments if I missed anything, but yeah,
let's open it up if you guys have questions or, or, um, one of, we
can jump into some hot seats.
Um, we've got a good 30 minutes left, so we can take one or two people on a hot seat.
Let me stop sharing.
Sweet.
How does that sound?
Okay.
Anything you'd like to add, Macy, like just, I know you're familiar
with these funnels as well.
Good.
No, I don't think so.
I feel like you did pretty good at explaining through, um, yeah.
Mentioned was starting the challenge, like was starting with the challenge
model, a good way to accelerate getting traffic.
Yes.
A lot of times, even just like posting on social media, like I know that
you guys are working on specifically, you are working on like just kind
of getting yourselves out there.
Like I think start for yourself, starting with that, starting with
your posting, your testimonies, your posting, even like, like little,
like inspirational, something, something like, even like a little.
Like quote from your testimony, if there was something that like you
shared of like this impacted me this way.
And like, you just kind of shared that.
And like, even like, just like almost like a graphic, but you're
just kind of sharing things that way.
I feel like for you guys specifically, that could be like, you just have
to start with building your stuff.
And then you could start with the challenge model is then kind of for
everyone else is the good way to kind of go in from that once you've kind of
built yourself a presence in some way.
Cause then if someone, if you go to run a challenge and you have absolutely
nothing about you on the internet, people are like, who the heck is this
that I'm going to come do this training with, if that makes sense.
Yeah.
And most of it is like, it's mine, your mindset on, on it.
Like getting the reason you should, you're going to build muscles.
It's kind of like, Hey, yeah, you should be going to the gym every day.
You should be like running, you should be eating right.
These are like, not like, well, I checked these three boxes
and X results will happen.
It's more like, Hey, if I have these habits where I'm like in the habit,
what Macy's talking about, like I'm in the habit of sharing content.
Like I am a content creator.
My identity is that I'm a creator.
I put content out and you just do that regularly and you get used to it.
Um, the good thing is in the beginning, no one's going to follow you.
So like the first stuff you put out there, no one's probably ever going to see.
So don't overthink it.
Um, cause most people like wait.
all this time, they're going to get this perfect post out there.
Um, so give yourself, you know, some freedom, um, there and, uh, but that's
the idea of just building these muscles to keep posting, because when you go
to do Facebook ads and you need to run a challenge, um, you're going to
have to have a way to get people there.
So then you have to make a video, you can have to make an ad and
you just do all the same things.
You just figure out how to do like posting on social media.
That's where those muscles are going to be really helpful.
And I say like, we started kingdom messengers with no audience, but we
had like, Lindsey had just come off like a full year of posting posture
content, a post every single day, five days a week, um, where we edited
turnaround, so what we, it's like, Oh, we have to record an ad.
Like, yeah, that's like, no problem.
We do that.
Like we do five of those a week.
It's not a, not an issue.
Um, you don't have to do it for a year first, but that's like a huge pieces.
Like we had built up that muscle and that confidence and the reps to now
like, Oh, we felt like we supposed the Lord told us to go launch the thing.
Like it was a pretty easy path to just do one thing went to another.
So yeah.
Yeah.
Let's, but you had a question.
Yeah, just, um, I'm looking at that.
I got it on the big screen.
So, but, um, yeah, but, um, you guys already, you know, kind of said it,
but, uh, yeah, like what, what is a good path?
Cause we're, I'm just like making these accounts.
Now we kind of got these ideas for like, you know, testimonies, but
like just kind of double check.
Like, that's kind of like a good course for now.
And, you know, a couple of weeks from now, we'll kind of see where we are.
That's kind of what I'm getting loosely.
Yeah, I think, um, starting just getting, getting posts out there, um, is, is great.
Cause you, you start to, you're going to practice getting your thoughts clear and
having to be on video and camera and all that stuff that is just going to take.
There's no shortcut that, um, so there's not some magic, uh, course I can give you.
That's like going to make you really confident on camera.
And there's some like pro tips we can give you, but you just, there's nothing
beats just doing, you know, 50 videos or a hundred videos.
Um, so I just getting regular posting, I think, cause when you start to post,
you're going to say like, well, this is for this person.
So now I'm going to start to serve that person and thinking about framing
things up for that person.
And you're going to get better at it just, just by doing it over and over again.
Um, so yes, I would say just starting there, but don't kill yourself.
Yes.
I would say just starting there, but don't kill yourself.
Like having maybe every single channel, just pick one, you know, if, if that's
helpful, um, you can kind of still have that impact, um, there anything you can
do is, um, each piece of content is another strategy we're, uh, using as well.
Each post that you put out, you can just boost that on, on, uh, on the
meta Instagram, um, or X or YouTube.
And, um, you know, just for five bucks or something you can give to the platform
and let it just get you a bunch more views that will help build your followers.
So that's like a really baby step to go from me posting to like, I'm actually
technically running ads, but all I did was push the boost button and, and tell
it which country to push, push it in.
Um, it's pretty, pretty easy, but now you've kind of like, you're slowly just
getting that top part of the funnel, you know, from traffic to follower, and maybe
those turn into some like DMS and stuff.
So, um, that's kind of the, it just gets it started and you can very lightly with
not a lot of money or skills required.
Um, you're just putting a piece of content out there and that is, and if
you're doing a couple of posts a week, just each one, you know, put a few
dollars on, on some ads, um, and just help boost it.
Um, so that's a great, like, those are some baby steps for sure.
Cool.
Sweet.
Awesome.
Okay.
So we can open up as well.
Like it doesn't have to be about this.
Like if you guys want to do some hot seats, see where you guys are.
Jennifer, Sally, Xavier.
I know you guys are all in the process with, with different projects and things.
Um, so be curious to see where you're at.
Okay.
Well, I was hoping I'd be ready for a hot seat this week, but I'm not quite, I'm
still behind, but, uh, I will cross my fingers for next week.
Um, work has just gotten, uh, just a little bit, uh, intense.
So I didn't get as much done as, as I have on my list and my schedule
of things that I have to do.
So that, that, if I'll call that a win in that I at least made a checklist
of everything that I want to be doing.
Okay.
The checklist is actually made, I'm following it.
I'm just not as far down as I'd like to be.
But I did pose a question for you, Yap.
I was just curious as,
do you have a very clear idea of where you're going,
or do you still feel that you're trying to figure it out?
Yeah, I know. It felt like people like us,
that's what it feels like,
but I do think it's a very good idea to put stuff out there
and kind of see what the reaction is,
because I got a lot of other people
that I didn't really maybe expect kind of reacting.
And that's kind of what Bruce said at the start.
So, yeah, I kind of think that's valuable
to kind of get that feedback.
Absolutely, yeah.
So that was for now.
Okay, okay. I was just curious.
I just didn't know.
There was no point to the question,
just aside from my curiosity.
Well, it helps me think, so.
Yeah.
And Jennifer, did you finish your 30-day challenge?
How did that go?
It was good.
It kind of kicked my butt a little bit, to be honest.
I came off of it like, I'm going to launch.
It's going to be amazing.
And we went on vacation at the end of May,
so I was very tired after that.
I produced 120 pieces of content in 30 days,
so I did three things a day.
I feel like I became an expert in editing, recording,
and tracking everything in Excel,
because I'm an Excel nerd.
So I felt very confident.
I feel like the fear of social media broke,
which was my goal for it.
And I also feel like by boosting my posts,
I really dialed into my Who,
and basically everybody I gained,
I gained, I tripled my Instagram following
and picked, I think I went from like 350 all in
to like 1,200 total people on following.
And I found my Who on YouTube and Instagram.
They're not on Facebook or Tik Tok.
And then they were all women coaches or women ministry.
The last time I did this two or three years ago,
I got all these guys from a foreign country.
They weren't my Who,
even though I was growing my social media content.
So I was happy to start engaging and connecting with women
that were going after entrepreneurship or whatever.
I'm getting ready to launch.
I really took away a lot from the Brad session
in that I think I just love creating content.
And my favorite version of it is when I can put longer form
like I used to do for my podcast on YouTube.
I think I found when I could just have longer to talk
and free flow, I really realized how much I enjoy that.
So I'm gonna be launching my 12 week content,
12 week roadmap that I've been wanting to do.
And I'm gonna double purpose it to create a course
but YouTube content at the same time.
And then pull from that my Instagram and social media.
So I'm launching that in a week or two next Monday, I guess.
But I'm gonna do it more passively.
I really liked his idea.
I've watched some of Brad's videos since then.
And so I'm setting up some opportunities.
Like I really followed, he did a new video a week or two ago
on like really breaking down
how to record your YouTube videos.
And so it's like the first 10 seconds,
do the bonus that they get at the very end if they watch it.
And so I'm gonna do that as like anybody who signs up
for my bonus, then I'll email them that,
hey, you could buy this course and kind of just set up.
I really wanna set up an automated passive income stream
with my new job starting in the fall.
And so I'm gonna use the next 90 days
to create a sales funnel exactly like you're doing
to get people in.
So instead of doing any like big,
lots of my time option that I originally thought,
I think it's gonna work better for me
to kind of get all this recorded.
And people can buy it, it's evergreen
and then do the once a month,
live workshops to get people into my prerecorded course,
at least for the moment.
So that's where I'm at.
So I'll let you guys know,
but I feel like I've stalled from where I wanted
to launch all this in February, March, April timeframe.
But at the same time, I feel like I had to redefine
where I was heading.
I think originally it was like,
oh, I'm gonna launch this big business
and have lots of coaching clients
and do tons of mentorship.
And then God's like,
Ian, you're going back to be a CFO,
which wasn't on my radar.
But now I feel like I can do both
by being able to create this kind of more passively.
And I think Brad's way of doing it really spoke to me.
So I'm excited for that.
That's great.
This is awesome.
Tripled Instagram, you guys make some connections
with the right who, you said, I'm glad you liked it.
I have 40 people join my email opt-in,
so I got 40 people sign up strangers
to get my 30 day guide, which that's all done.
And I have my four week launch your dream course,
that's fully done, it's on Tribe.
So I can sell that, you know, as kind of a low,
and I'm gonna send out an email about that this week,
but I still would love, like, I still just really struggle
with the sales, like, I don't know what it is
with my personality, but it's like, I'm,
that gap between free community and charging,
I'm still, like, struggle with,
just to be able to actually send the email
and say, like, I have a course and it's all ready to go,
and getting people to buy my items.
So I need to do it in a way, I guess,
that feels more authentic and more relational,
like Cindy was saying, like, do it more from relating
and kind of your who versus being super salesy,
because that's just not my personality.
Yeah, so the professional CFO asks for money
and talks about money all day.
Doesn't wanna talk about money when it's around you.
Yeah, you should see me negotiating,
like, people wanted to hire me,
and I, like, was very aggressive in my negotiation,
I'm like, you're gonna pay me this,
and they're like, no problem,
actually we'll give you this much more money
than you even asked for.
And then me trying to charge, like, $27 for a course,
I'm like, I'll just give it to you for free.
No, I can't do it.
Oh, I know, that's a real thing.
God's working on me with that this month,
that is something we're talking about, so.
Yeah, that's great, and that's very real,
like, that's, I think that this is part of the problem
with being kingdom people is that we grew up in a church,
and this just feels, like, so slimy and dirty,
and, like, it's like, because, like,
even it was a switch when we were selling, like,
development services, it's like, this is just, this is fine,
but now we're, like, asking people for money
to, like, help them with this other breakthrough.
It just feels, and I think we've just been conditioned
in church world to resist that,
and so it just feels so wrong.
And I think one thing that helped us a little bit in this
is just, again, kind of what Cindy was saying,
like, this is for your who, like, you,
people need this breakthrough.
It's hard to define sometimes,
like, they really need community,
like, they're probably lonely,
they probably need, like, someone to talk to,
and you have that, you have, like, a community,
you have a vibrant place, and to me,
like, we're starting to see church,
I mean, this idea of, like, tribes,
like, also being, like, an extension of church, right?
So just imagine if you had someone
who was outside of a physical church building
who was, like, struggling, needed food,
needed water, needed whatever,
and, like, you're inside warm
with all the things they need, right?
And now we're just inviting them in.
Now, of course, you can do that in a bunch of free ways,
the free content, the free stuff,
so you're giving a lot away to be crazy generous.
Now you're gonna, like, you know,
give them content, of course, whatever,
at a crazy low price as well.
So it's just a way of, like, to me,
it's like it's always an,
the best salespeople I've seen,
like, it's just an invitation,
it's like, hey, I have this thing,
just do a really good job of explaining it,
and then just invite people in to be a part of it,
and if it's not for them, it's not for them.
So we always, like, qualified that,
like, hey, if you're interested,
like, there's this thing, you can check it out.
I mean, I think people are pretty used
to spending 20, 30, 40, 50 bucks on a course,
or 100 bucks on a course.
You don't have to sell hard,
like, you don't have to have, like,
a sales video necessarily, you know.
That's the only thing,
like, sometimes we wanna, like, overdo it,
because we're also nervous,
and so we're trying to, like, make up for the nervousness,
so we, like, try to overdo the sales,
like, you're pitching it
like you're selling them a $10,000 thing,
but really, like, it's like, yeah, no, I got it,
it's 27 bucks, I heard, I read it in the website,
like, I'll just, there's the button right there,
I'll just buy it.
So I think, and that's something you can say,
like, I always, like, we're giving away a lot for free,
and then there's, like, also a way to get something more,
because it's actually, like, not, yeah.
Oh, sorry, I didn't mean to interrupt you.
No, go for it.
I think part of it, though,
and maybe everyone can relate to me,
is, like, I think there's a difference
between doing a job and it's external,
versus you're launching something that's a personal,
like, this is my baby,
like, this is something that I've wanted to launch
for, like, three of this particular 12-week course,
it's something that I've wanted,
like, this is my life message,
like, this is something that's very emotional,
and I think part of our money hangup
is that we're trying to combine a brand new baby
with making money.
Like, I've actually had more success at launching.
this like out of the blue four-week thing or this 30-day thing
because it was like an idea that was momentary and I released it
versus I think something that's been like so held in our heart
it's hard to release this and then like want and then
in the emotion of that and then getting people to buy it at the same time I'm
birthing so I feel like the new download that I
got was do a water birth like do a home birth
meaning don't go to the hospital and all the fanfare and have everyone there
to like try to birth this at the same moment to do ads and marketing and
everything with it like I'm gonna do this behind the
scenes birth for two or three weeks on social media I'm gonna work on it I'm
gonna start getting it out there and then maybe three or four weeks in
I'll offer it as something people can buy and I think I have to separate
the public facing of the thing I'm trying to birth and I think that's
where I've held up in the past is trying to be like I'm gonna birth
this thing and do a part that scares me versus maybe
there's like this privacy of birthing to then release it and I'm
sure you guys can you know sally the rear with your books like I
think that's I think what God has shown me is
like I need to birth this in private and then publicize
it does that make sense
that's good I like it I think look I would say you're never
gonna go wrong with giving to being generous
with stuff like taking something that you could charge for
that's $27 and if you're initially just want to just give it away
like I think that's what you're saying like you're going to do this YouTube
12-week thing just give it away because also
you doing it like you can package it and take it down and unlist it
later what you need now is like traffic like you just need people to see it and
be helped and be like wow jennifer is really
helpful because honestly like the $27 is not
going to help change your life uh that much right now
you have to sell a lot of that to make it to make it uh make it worth
your time so uh it's really there's like a gatekeeper
I would say like that's helpful if you're bringing people into a community
like even if it's seven dollars or some money it just will keep
it nice and clean like cleared out of people who
are just there to spam and all that but um
I think giving away stuff and doing like that content
but basically taking something you would charge for and just giving it away for
free is a great way to just get out there like you can't do that
for everything but a lot of guys like I know Alex says
like you give away all your secrets and all the
knowledge for free but what you're really going to sell them is like the
implementation like they may have the steps there you've
told them like we did that with kingdom messengers like we
taught everything we knew and we put on youtube we made
challenges and stuff and you could join for free and there was always in a free
option and then people were like this is great
and then they would never take action and so that's when they that's why you're
like hey let's walk with you for 90 days let's get you
posting your video like actually executing on that is where
everybody's going to fall short um so I think it's I think it's a
good strategy like I think it's I don't think it's
as behind that like you you refer to it as behind the scenes but you're like
actually I'm doing it publicly on youtube so I don't
really get the analogy maybe I don't understand I think it's just not
packaging it as a full like the thousand dollar course that I feel like it's
worth and it's value of like yeah my you know plus I have kids home for the
summer so I don't want to commit to like every week I'm going to show up and
mentor people like I want to yeah to the zoo and the beach right now
but I also feel like it's perfect timing to release this content because it's
summer um but I feel like what's going to come
out of this is where god's starting to redirect me
as to more business like the takeaway from you and Pedro
was like I'm wanting to just cut off the business part of me and yet
that's actually where I have this confidence and favor
and so I think you know and you know Sally and I we talk about like being
leaders and you know where god's calling us and I
think I've been trying to run away from this mountain a little bit and I think
at the end of this 12 weeks is launching uh all right let's launch your dream
business mentorship course tribe you know for
women entrepreneurs and I think but I have to get this 12
week content out because it's blocking my brain
like I can't birth the second thing until I get this one out like I think
I'm birthing twins but this has to get out first
this is great yeah I think you're not gonna I think I think you're gonna
see the same like like the lift that you just saw with this 30 day
challenge like you could see that over the course of 12 weeks like just being
consistent just giving away great content the fact that you were
considering paying charging for it and now you are giving away is like
it just means there's some value to it it's not just a
right marketing webinar um yeah helping just helping people and
serving and loving people you're not going to go wrong like when
we ran challenges we kind of went all out and didn't hold
anything back for that span of the challenge
And so people would have comments, we would do hot seats.
We would serve them as if they were in that coaching mentorship level, even
though they were just in the community, but for that time space, because we
could like help people and serve them and all that, but then there's like a
time when, Hey, if you want to like move on, and that's, you can figure that
out in 12 weeks, like you can see how it goes, what's the feedback like.
I'm sure you'll have some conversations or connect with people or see comments
or something that'll probably spark something like, Oh, they really just need
this, like they probably need this.
Well, actually what's really funny is like one of my kingdom women
entrepreneur groups that I'm connected with and the one I spoke in Miami for.
Um, they just asked me to do three, you know, weekly or three nights of
teachings, um, on, you know, strategic planning for your like kingdom business.
And I'm like, are you kidding me?
I'm going to talk about KPIs and budgets and forecasts and
90 day goals and initiatives.
I'm like, okay, God, like this is hilarious.
Like I want to talk about, you know, the emotions and, you know, growth
mindset, and you're having me talk about forecasting and cash flows,
but okay, we're going to do it.
Um, so it's funny what my, who is pulling from me is not where I thought
that I would be, you know, making the connections it's all related
to like the business side.
So exactly what you said.
The only thing I've, uh, would add is just like, just you being able to show
up as you like, because this is definitely like, there's something
unique that the Lord's put in for you with it, which is the
combination of all these things.
So I've made the mistake in the past of like, oh, this is business
Bruce, and this is like church Bruce.
And this is like, you know, whatever, but actually like just
conversations you're going to have adding stuff, like you're there to
the emotion of is like, there is a way to like bring hope and energy and all
the life that you bring through the kingdom stuff, like is going to happen.
But you could be talking about KPIs.
Like we're sometimes we're building software, but we're actually like.
Helping, you know, bring someone else's dream to life.
Um, even though we're just coding, like, you know, it's just, I'm always
on the lookout for these like little kingdom connections are going to happen.
Um, and, uh, so that's exciting.
That's that's, that's really good.
I'm excited for you.
Oh, sweet.
Um, Hey, Sally, there we go.
Just a quick one.
Cause I know we are just about time.
Um, like I really, we're in a winter season here in hopes in New Zealand.
So it's, so God's saying, no, I want you to put your roots down.
Like, it's a bit like Jennifer was saying about, you know, you've
got to do your private stuff first.
So it's all about building, but he just said, show up and be consistent.
So that's being my key at the moment is just showing up and be consistent
and slowly, but surely the YouTube channel is picking up things a lot,
but it's super slow, but it's okay.
It's picking up.
You being you is definitely the key and, um, and conversations,
which is what you've just said.
But my grandfather used to say, play the long game.
And I think because I've stopped pushing and going, Oh my goodness,
I need to do this and I need to do a four by four and I need to do this.
And I need to have this done.
God, what do you want me to do today?
What is the thing?
Hands off, not meeting it in my own strength.
So I feel like I've had a shift in this and it's all about relationships.
So he just said, show up, be in the room and have the conversations
like you'd have with your mate, you know, wherever we are, there's no rush.
People don't have to sign up yesterday, just keep working.
And so I feel like I'm in a lot of spaces.
I run a lot of spaces and I'm in, like, I'm in this space here and I
haven't necessarily put it out there.
I haven't gone, by the way, here's my YouTube channel.
Or can you just have a look at this newsletter?
This is what I'm putting out, which would be a natural space for this.
So he's saying, actually, just.
Put your stuff out there and ask for feedback, ask for the testimonies,
because where I'm leading stuff or where I'm in outside of this particular space,
there are massive testimonies coming out of what's happening,
but I'm not capturing them.
And I'm then not because I'm not capturing them, I'm not sharing them.
So that's my next step I've been putting out.
We've got some incredible stuff going on, but I now need to start
just capturing that to to add that in.
So that's just my little two pennies worth today.
That's great. I love it. So good.
Yeah, I think. Yeah, just
someone else to say, like, just the best, some of the best social content
is just documenting what's happening, like, you know, just that you just said
they're like, hey, there's already testimonies being shared.
Like, you don't have to sit and think of like a social post or a video to make.
Like, just tell stories like this happened today.
A lot of times, like I'll be working on something.
We'll come off a call with a client.
answer a call like this, and I'm like, Oh, that one thing that that person said, or I
heard or whatever, like, I'm just gonna that's the piece of content right there.
And just telling stories or just documenting what's happening in the day, like, Oh, I'm
solving this problem, I wrote this book, I wrote this thing, like, I finished this page
of, you know, whatever, like, put it out there, and just see, rather than like having
these two split things.
Again, it's kind of going back to you just being you, like you're already doing some
really awesome stuff, you're probably just not doing a good job of like, documenting
it and, and publishing it, like presenting it to the world, which does feel weird, it
feels a little artificial and cheesy, and like you're an influencer and all that stuff.
But if you overcome a little bit of that, like, there's obviously a breakthrough to
reach those people that like, you've been called to.
And I think you have to do it in your own style.
I think that's like the main thing as well.
Like, Jennifer's talking about the sales, like our sales pitch looks nothing like
Pedro's, which looks nothing like the way Brad does it, which looks nothing like how
Steven does it, like, everybody's gonna be very unique in how they like present and how
they make that, you know, do the sales pitch, how they talk about sales, how they talk
about, you know, money, and just do it in your own style.
Because I think if you start doing it outside of your style, then you have to like kind
of keep that up.
And it's just that there's no value in that.
Also preface that with like, we all want to be growing and learning.
And there's like very obvious stupid mistakes we made in the beginning, just of how we're
presenting and certain things that we've gotten a lot better at.
So you're just going to use Pinterest.
That's a great idea. Yeah, that's perfect.
That's perfect. I love Pinterest still.
I don't care what he says.
So that's great.
Yeah. Learning Canva.
Exactly. And there's like little things that I think like when you guys are going
through the, Jennifer's going through the 12 weeks, I was going to say like, there's
going to be little nuggets of things where, oh, people just need this one Canva template
or they need this little like guide on like how to get their website for their business
set up or something like some little something that you're like, oh, I can make that in
five minutes. I'm just going to make it, put it out there, share it with people.
And that may turn into like a bonus down the road and just you creating stuff.
But once you get into it, like you'll, I find it's way easier to create people like
when you've got a real person asking you a question than to sit in your office by
yourself and just be like, I wonder what people would need, like what's a product people
would need? That's really hard.
So this is great.
But thanks, guys. It's a good session.
And we'll we'll be on for some of those work sessions with Macy and then we'll see you
guys next week. OK, cheers.
Bye. All right. See everybody.