Awesome, we have some eager people coming into the waiting room.
Welcome everybody, come on in.
We'll start seeing some videos pop on here in a minute.
Anna's coming in, we have Linda, Vicki, we have a Zoom user.
Always have one of those or a, what is it?
A iPhone or, you know, there's always, depending on what it says, I have that happen to me
a lot too.
Welcome everybody.
So I'm going to go ahead and let us get started here.
We don't want to waylay too much.
I am going to repost this in the links for the attendance, the review link, and the anonymous
feedback form.
So, you know, our goal with these calls is always to improve them, so we value your feedback.
Attendance form, you know, you get put into a drawing for some special prizes, I don't
know what they are offhand, but, you know, that's a good way to kind of get credit for
that.
Mikayla's coming in, and so make sure you fill out the attendance form specifically,
and then I have one announcement for next week.
Seller Summit is next week, and, not Seller Summit, oh boy, I was up really early this
morning, and I didn't sleep well.
For some reason, my clock switched an hour at a time, so I thought I was like late this
morning, and I was up extra early.
So yeah, so next week on Tuesday at 11 a.m. PST, we are going to have just a time of discussion
of the things that we learned from Seller Summit, so that'll be a fun time for you guys
to join, if you were there live, if you weren't, there's just, you know, something about being
in person, and there were some really great guest trainers that were there, so we just
are going to share kind of takeaways, what people learned from it, so, and as far as
where you're at today, this is the Influence Call, and this is offered every Tuesday at
9 a.m. PST.
So this is Influence and Media Channel Mastery Focus Call, one hour every week, and the goal
of these calls is to keep you moving forward, whether it's to answer your questions or allowing
space for anyone in the space to learn from the questions others are asking.
So only questions about Influence and Media Channel Mastery will be answered during this
hour, and then if you could start with one question, kind of my question is, so that
helps reduce the backstory, and if we need more context, we will just, you know, ask
for it at that time.
And then to get into the queue to raise your hand on Zoom, you could do that by clicking
the reactions at the bottom, and then clicking the hand raised reaction icon, and feel free
to use the Zoom chat, we, I'll kind of be checking that today, but, you know, if you
have an answer to a question in the chat, feel free to respond, and also, like, you
know, if I see something in there, then I will bring that forward to, to make sure we
get all the questions answered.
And then the replays for this call, you can find in the app now, so under replays, you
can go into the mastermind, whatever group you're in, and just select replays, and that
will be found there.
And then also, it's going to be on Search Raymakers still, searchraymakers.com, and
the training portal, it will be, like, you have to scroll down to the bottom, and then
you can search for it in there, so, and again, the attendance link is in the chat, if you
guys can fill that out.
And so, I think that's it for that, and announcements, so for today, we have a guest trainer, we
have Kathy with us, she is probably a familiar face for all of you guys in the community,
she has been on these calls, and she has really been able to grow her audience, and
her brand, which was fun because she was actually in the Inner Circle Accelerator.
You guys probably saw her on Rain Tank.
So she's a local celebrity here in the Rainmaker community.
But she has a little presentation to share with you guys.
I love that she is just going to give some gold to you guys and there
still will be time for questions afterwards.
So I'm going to let her take the floor and and then, you know, like
I said, there will be questions afterwards.
So Cappy, I'll let you share your screen, do your thing.
And awesome.
Thank you.
Yes, let's share.
I have a little presentation prepared.
It should be about 15 to 20 minutes is my hope.
Can you guys see my screen?
Yep, I can see it.
Okay, perfect.
Let me put it in present mode.
Okay, and if you guys have any questions,
during this presentation, you're welcome to raise your hand in the
queue and all those things.
I want to try and get through this as smoothly as possible before I
start answering questions.
But if it's really pressing, you know, we will do our best.
Okay, so today I am going to be sharing with you guys how to use
ChatGPD to do your own like personal audit of your profile so that
you can improve your messaging to connect with your ideal audience.
One second, I lost everybody.
Okay, here we are.
Okay, so just a little touch about me.
Tammy already introduced me beautifully.
I am a mother and a wife.
I've been married for eight years.
I have three littles that I homeschool and I am currently 26 weeks pregnant
with our fourth.
So if I have to like take a second to like catch my breath, I'm already
like running low.
So bear with me guys.
We're going to do this together.
And then let's see.
Okay, so I have been a Rainmaker.
I've been part of the Mastermind since fall of 2023.
As Tammy mentioned, I was in the Inner Circle Accelerator.
I was able to present on Rain Tank, which was super fun.
And right now I am volunteer coaching.
So please be gentle with me.
I'm going to do my absolute best.
I have been around the block a little bit.
I would say my brand has been, you know, going pretty well.
I have one physical product on Amazon right now.
It's under $30.
But in the first year I was able to do $250,000 worth of sales.
And I was able to grow my Instagram too.
Right now we have about 40,000 followers all from organic content
and growing and all that stuff.
So I hope that shows a little bit of my resume and that you'll trust
me a little bit with what I have to share today.
Okay.
So like I said, we're going to use my best friend, ChatGPT.
And the purpose of this training is to understand like the external
perspective that you have on your social media profile so far.
Because we live in our social media profiles, like we have an
understanding of what we want to share with people.
But when people come to our profile, it may not always link up to
what we envision we're sharing and we're wanting to share with people
and what they actually see and perceive.
So we're going to have ChatGPT kind of like give us the real on what
our social media profile is actually portraying.
And then step two, we are going to kind of revamp our profiles in a
way using prompts that I have for you guys or ChatGPT to kind of
really connect with our audience.
And then three, this one's my favorite part actually is phase three.
We are going to use some of your existing content, your like highest
performing content, and we are going to ask ChatGPT to dissect it
and tell us why it's your highest performing content so that we can
kind of like recreate the success that happened there.
So I know this is a lot to take in.
This is just the purpose.
We'll have all the steps, but that's what we're going to cover right
now. Okay, sorry, I've got some Zoom thingies popping up.
All right, let's go.
Okay, so phase one, the profile audit.
I do want to preface that I have the paid ChatGPT.
And so for me, I was able to do screenshots like unlimited.
I didn't have like a limit for how much I could interact with it.
So if you do not have the paid version, you can still do this.
You can either make it like a three-day audit because each phase
will have, I prefer a screenshot to be sent into ChatGPT.
But if you are really anxious and want to do it all in one day, just
save the screenshot for phase two.
So like phase one right now, I'm asking you to like take a screenshot
of just like your profile as soon as you get there.
because I want it to see your bio and I want it to see your profile picture, but you can easily just
copy and paste your bio into ChatGPT and like explain what your profile picture is.
So there's that option if you don't have ChatGPT paid, I don't know. I feel like most people do
at this point, but I want to make sure that everybody who doesn't, they still have a way to
process this. Okay, so step one, make sure you get a nice screenshot and upload it into ChatGPT
and the prompt that I want you to use, these prompts are really important and I will have,
I have a Google Doc that goes along with this presentation that I can share the link to with
everyone that has these prompts in it. But the prompt that I want you to use is, if you didn't
know anything about me or my brand, who would you assume my target audience is based on this profile?
And the reason I put some of those specific words in there is because, again, we think that we
are already are hitting our target audience and we may not be. So once you put that in with your
screenshot, we will move on to step two. If your response, if it doesn't not match your audience,
if it doesn't match, sorry, again, I need to catch my breath. I did see in the, Tammy, correct me if
I'm wrong, but I think I saw in the chat, in the app, that our AI tools in the back office are
being revamped. Is that still accurate? I'll double, I'll double check them, but I'm pretty
sure the others are still being revamped. Okay. Well, when those come back up, my first step was
to go into the Rainmaker Academy and use the Instagram bio creator, the AI tool,
so that you can, like, revamp your bio. But you can also do this without that right now. You can
have chat dbt give you prompts to really redo your bio so that you can connect better with
your ideal audience. And here are some prompts as well for chat dbt that will help you really
nail down your bio. And it's, the whole point of this audit is to make sure that you are connecting
with your ideal audience as soon as they get to your profile. We will go into, I mean, we've had
so many trainings about, like, reels and the content and those kinds of things. But if they
don't know what you're trying to connect with them with, or they don't trust that you're, like,
the expert in that particular area, and if you don't tell them that you are, especially in your
bio, they're going to go away. They're going to go to your bio, see that it doesn't connect,
and they're going to leave. So you want them to stay, you want them to hang out, you want them
to trust you. So we can use these prompts to kind of regenerate your bio so that you can connect
with them, like, immediately. Again, I'll have all these prompts on a Google Doc for you guys.
You're welcome to try and write them down real fast. I'm not going to read these two particularly.
But over here on the right side, some of your guys' bios, and I did this with a few of our
friends from Inner Circle, their audits did match. Obviously, we spent a lot of time in Inner Circle,
like, working on these things, and so it did match. And so that's great. I don't have really any
content help for you at that point until phase two. But if your audience and your bio match,
that's awesome. We can move on to phase two. So let's head on over. Okay, so this is the content
audit, and remember, this is the one that I really, really want you to save your screenshot for
if you do not have the paid ChatGPT version, and you really want to do this all in one day.
Save your screenshot for this grid profile, because that's going to be the most important in my...
So I want you to screenshot your grid, not your bio, any of that stuff, just like the 9 to 12
most recent content that you have created. Upload that to ChatGPT with this prompt, and it says,
based on who I am trying to reach, and you should add who that is, does my content look like it
would connect with them at first glance? And so, like, they don't know what your captions are,
they don't know anything like that. Just based off of, like, the pictures and what your still
shots look like, it could be a yes, and it could be a no. And that's visuals, especially on social
media, as I'm sure you can connect. It's a really big deal. It could be an immediate turn on or an
immediate turn off to see if people trust what you are sharing. And even if you have really good
content, really good captions, and it's full of...
information that you know that your ideal client needs, they aren't going to read it unless they
find your still pictures to be visually appealing enough. So that's a really big tip right there.
And I've noticed a lot too with, so I do a lot of organic content, but I've also dabbled with some
of the PVC content as well. And personally, I've noticed that if you put like a nice
frame over your PVC, it does a lot better. It makes your profile look really nice and
tied together versus just having like all of these framed videos on your page.
And there's nothing, there's absolutely nothing wrong with using PVC. It's amazing. And it
really helps when you aren't exactly sure what to post that day. So I love PVC, but visually,
it helps to have like a cover over it just so that your profile looks really professional.
That's just a like an extra little bonus tip. Okay, so content audit, we've uploaded it to
chat.gpt and we've added our prompt. So if your content does not feel aligned,
you can ask chat.gpt what kind of posts would feel more aligned for my on-screen
or for my audience and what on-screen hooks could I use to connect better. That one's going to be
your biggest one. Those on-screen hooks, when people come and visit your profile, those are
going to make people stop and look at your page and look at your actual content to see that like,
oh yeah, this person actually is like an expert in what they're trying to share. And I trust them
and I trust their, I trust what they have to share with me. And as you go through this audit,
chat.gpt gives you so many good ideas along the way. Like I'm giving you these tiny little prompts,
but chat.gpt is going to give you like paragraphs and paragraphs of how you can improve. And then
it will give you additional prompts at the bottom of each like paragraph saying like,
do you want me to make you captions? That will help. Or do you want me to make you on-screen
hooks that could help connect with your audience? And so you could just go honestly down the rabbit
hole of all of the helpful things that chat.gpt will start prompting you with. But I wanted you
guys to have these three very specific phases and steps so that you had somewhere to like start and
get a really good base before you start like diving into all the different ways that you could go.
So once you kind of get some really good on-screen hooks that you can
send to your people and get your bio more aligned with your audience,
it's really important I think in step two to make like a reintroduction post. And you can
share it to your story or create your own story about it. But those reintroduction posts every
so often, especially when you're trying to like realign yourself with your ideal audience,
they're really important. They may not like get you a whole ton of followers or anything like that,
but that's not the purpose I would say of these reintroduction posts. It's the purpose of those
is to like reaffirm to your existing followers and audience that like, yes, I'm here. And yes,
this is exactly why you would follow me and why you did follow me. And I'm here to share more on
that. So that one is a big, big bonus is making those reintroduction posts. Okay, so that is if
your content does not feel aligned. Let's go to if your content does feel aligned. And so this step
can also be done like after you've done the first step, just depending on how how deep you want to
go. So if your content already does feel aligned with your ideal audience, you can ask chat GPT
like how can I build a deeper connection from this content base? Like based off of what I already
have going, how can I go even deeper? And you can ask chat GPT like all kinds of different
things to help build more content that will help. I have some examples here. But if your content is
feeling aligned, I feel like you're doing a good thing and you probably have a good flow already
of what you can be doing. So let's move on to phase three. This one, again, is my very favorite
part. And I think it will be the most insightful for everybody, whether your content has not been
aligned so far, or if your content has been aligned. Phase three is going to be the most
impactful in my opinion. Okay, so this one is a high performing content audit. And so for this one,
I want you to go through your previous posts, maybe I don't know your top your last 20 posts or
so.
and I want you to find the most high-performing post.
That means it has the most likes, views, saves, shares,
whatever you want to call them.
And I want you to take a screenshot
of the still frame like I have here.
And then I also want you to copy the caption.
And I want you to upload both of those
into chat GPT with the prompt that says,
this is my best performing reel and caption right now.
What is working here?
And how can I recreate this kind of connection
with more content like this?
So the reason behind this one
is that success leaves clues.
So if you've had high-performing content in the past,
which I'm sure we've all,
we all have, you know, like a spike here and there.
So go and dissect that a little bit,
kind of like work backwards with it
and ask chat GPT, like based off of what we've just done,
you know who my ideal audience is,
you know who I'm connecting with.
They, chat GPT knows if your content was hitting or not
with your ideal audience.
Like why was this one piece of content so good
compared to the rest of them?
And it will dissect it.
It'll go from the image,
it'll go from the on-screen hook to the caption,
and it will tell you like what is working
and what maybe could be tweaked a little bit.
And that's key because you can recreate those things.
Like I have a caption that I use
for nearly all of my like growth reels.
So I'll change my background video of like my kids
or me baking or something.
I'll change the video in the background so it feels new,
but I'll have like pretty much the same on-screen hook
of like this is why I bake bread
without sourdough or whatever.
And my caption is like exactly the same.
And I just recycle the caption and the hook
and I just change my like five second video.
And that has always been like one of my highest
growth reels and it's just being recycled
over and over again, but it feels new.
So once you are able to kind of dissect
what's working with your content,
then you can make these like tiny little tweaks
and then be able to recycle it so you're not putting
so much brain power and effort
into every single one of your posts.
Because again, success leaves clues.
So use those clues and use them well.
Okay, so that was step one for the high performing audits.
And this is step two and I believe this is the very end
of my little presentation.
And then we'll go into questions
and all the other good things.
Okay, so now we're at the end.
We've done our audit for our bio,
for our home screen page of what we should be hosting
in terms of the visuals that will be left on our profile
and then our highest performing content.
So now these ending prompts, these top three,
they're gonna be really helpful to grow more content,
to use more content that will connect with people.
But my biggest tip is to use this ending prompt.
Right here it says, I want my page to be known
for helping your target audience
with that one specific problem
by offering the one solution.
So based on that, what should my next five posts be about?
So I'll give you an example of the full structure of this
with my own personal Instagram.
So I would say, I want my page to be known
for helping stay-at-home moms who are struggling
with getting into homemaking, that's the problem,
by offering simple solutions, simple swaps and recipes.
Based on that, what should my next five posts be about?
And it will give you some really good content ideas
and captions and all of those things.
And again, their chat TVT is going to give you
a lot of prompts at the end
of each of these conversation pieces.
And you could just start diving way deeper
into different kinds of captions and all those things.
So that's the end of this personal audit,
but I highly recommend doing this audit
once a quarter if you can,
because you're gonna keep growing.
And I don't just mean growing in numbers
and followers and those things, which is good,
but you're also gonna be growing
as like what you wanna be sharing with your audience.
Like my Instagram, it started as just, just bread recipes,
which is great.
I mean, that's where I built my following on, of course.
And I still share those.
They're the most viewed and shared pieces of content
that I have.
I have, but I also now I'm going into just homemade recipes
in general.
I'm still in the realm, but as I've grown as a person,
I want to share more things with my audience.
But I also want to make sure that it's still
connecting with my core audience that I want to specifically
connect with the most.
So this audit is going to be a great idea to do regularly,
and all these prompts are going to help you, no matter what.
OK, so that is kind of the end of my presentation.
And we are open for questions now.
So again, if you guys have any questions,
you're welcome to raise your little virtual hand
or put it in the chat, and we will keep going.
That was amazing, Cappy.
Just to let you know, the AI tools look like they're
working, so you were asking about that, so.
Oh, good.
We have the bio thing back up.
I love it.
OK, so I see Amy's hand.
Amy, you're welcome to unmute and ask us a question.
OK, thanks.
OK, so the PPC was introduced last summer,
and I am just getting started.
I actually have one of my friends' son helping out.
And so he's just doing remixes, but he
is tagging the people that created the post originally,
and we're mixing it to My Flavor.
Is that OK?
When I was looking at the playbook
for a virtual assistant, I actually
had GPT create it, simplify it for a teenager,
a younger teenager.
So I'm just trying to think of, he's
gotten two followers in the last couple of days,
so we're doing good.
I'm not expecting the whole to get to so many followers,
but just to grow, because I haven't done it,
and I launched in August.
So I kind of got in late a little.
I didn't get in the room.
So my question is, I asked, is just remixing OK
with putting some flavor in it?
We have no comments.
So I'm trying to teach him how to get people to comment,
which he won't be commenting back.
I'm just, he's kind of monitoring and just posting
for me.
OK, no, that's a great question.
And I'm sure, as you saw in the influence training,
there are those different kinds of ways to post PVC.
There was the remixes.
You can download and redo all that stuff.
I personally love remixes.
They're my favorite, because they are native
to the Instagram platform.
So I don't see a problem with just doing remixes.
What kind of calls to actions do you
know if he is posting on them to get people to comment?
Or is he just saying, comment your friend,
or something like that?
Because that is going to be, if you're
wanting to generate comments, then that's going to be.
Hold on one second.
Hold on.
I'm getting a delivery at my door.
Hold on.
I'll be back.
OK, no worries.
OK, does anyone else have a question?
Well, let's check the chat.
OK, so she asked about remixes.
Mikayla uses remixes, too.
Love remixes.
Hey, Kathy, since you mentioned call to action,
what are you finding for your call to actions seem to be?
So for call to actions, it needs to be very clear.
And it needs to be really simple,
like something that they won't, like the threshold
to do something is very low.
So for mine, I really like to say,
because I share a lot of recipes,
so I'll do something like, oh, save.
My call to actions are usually save or share.
Because comments are good, likes are good,
but the statistics that you want the most of
are going to be shares and saves.
So even though you don't visually
see those as much as comments or likes,
those actually hold more weight.
So I'm always like, hey, save this recipe.
You're going to want it for later.
Or one of my favorite ones is like,
send this to your super mom friend
who you send all your reels to or whatever,
like during nap time or something like that,
something that's fun and still specific to your audience.
like, it's very organic in that sense. It's not just like a growth reel that's talking
about something funny, it's like a funny meme, and you're talking about like, oh, this is
how I feel, you know, when I'm like pulling my hair out because my kids are running around
crazy, I'm not gonna have them say like, oh, comment, me too. Because like, that can work.
But what's gonna hold more weight is be like, man, share this to the mom that you know feels
this. Like, share this to your mom friend that has that same exact feeling. Because
those metrics hold more weight than just a comment or a like. So those are my personal
views on CTS. Send and share. Yeah, send and share. Save and share. Save and share hold
more weight. Yes, save and share, yes. Yeah, those hold more weight. I mean, comments are
great and tagging your friend in this is great. But I also feel like people like to share
things because it's not so public. Like, I'll share things to my family and my friends
all the time, but I won't usually like, be like, ah, my sister in the comments. It's
too public for me. And I feel like a lot of people feel the same. So it's like, hey, share
this with them in like your personal bubble. Those are my ideas on CTS. Yeah, because some
things you don't always want to just share to the public because yeah, you never know
what the response will be. But yeah, send to specific people all the time, you know.
Yeah. And then you can, you know, chit chat all about it you want. Definitely. Okay. Do
you say CTA or overlay in on the video only in the caption? Okay. Um, that's a great question,
Christy. And honestly, it is, it's up to you and how fast you want them to, like, react.
I don't have a problem with you doing a CTA on screen. Like, if the freeze frame says
like, you know, it's the connection piece of like, hey, this is what I feel at 3am when
my kid wakes up, you know, and it says at the bottom, like, share to your share to a
friend who feels the same on screen. That's totally okay. Because I feel like it helps
them react faster. If you put it in the caption, I like to put it like in the first couple
of lines, not the very first line, but like the first couple of lines, because they aren't
going to read all the way down at the bottom all the time. So if you put your captions
at the bottom only, your CTAs at the bottom only, there's a lot less chance that they'll
get there. So yeah, you can put it on screen if it feels like it fits if it's not too like
pushy. But at the very least, I like to have my CTA at least once in the first couple of
lines in my caption. I'll put it at the bottom also. But the first time I want them to read
it will be at the very least first couple lines in my caption. Does that make sense?
Yeah, I was wondering, are there statistics on people who will like look at your caption?
You know, on your phone, you have to kind of click to expand to read people's captions.
And on my like meta business suite, it tells me like how many seconds they watch every video.
But I don't see like, do they tell me like, are they looking at my caption or not?
As far as I know, I have not seen that metric of reading the caption. What could be a good
indicator, though, of if they're reading your caption or not is actually that watch time.
I was taught to keep my especially my growth reels that maybe have like a longer caption of like
telling them about information to keep them really short, like five seconds.
Because those watch times also is a really good metric. Like people,
if people click on your reel and then click on your caption to read your caption,
sometimes that reel just keeps going in the background.
And that's when you'll get like 200% watch time, 300% watch time because they are
sitting there reading your caption while the reel is going in the background.
So it's not like an exact metric. So like, don't take my word on that for sure, for sure.
But it's a good indicator if you have like more than 100%
percent view time that they are sitting there reading your caption, not just they're not just
going to sit and watch five second reel over and over and over again and not be like reading more
about it. Does that make sense? Yeah, that makes sense. Yeah. Thank you so much.
I appreciate that. I hope that helps.
Okay. Amy had her hand back up, but I see she might be on the phone.
Let's see. She said one moment. Okay. One moment. Sorry, Amy.
Hey, I don't know, Cappy, if you can show an example of how you present.
your call to action like you were saying you know you don't do it in the first couple lines or
yes let me see if i can find a good one
okay just a lot of times examples kind of show a little bit more yes let me let me pull up my
instagram on the computer and then i'll have one i just found one it's what again my recipe ones are
the the ones that get the most everything comments views shares all that um okay so let's go to
let's do this pretzel one i'll share
okay let's go back to zoom and i will share my screen
where are you here you are okay
okay so can you guys see my screen not yet oh here it is yep okay so this is my recipe see
even my caption my on-screen caption says don't lose this simple recipe that's a clear indicator
that you know you should save this um and this is my very first caption like here's the recipe
do you want my pdf drop pretzel below that's one cta and that's where i'm generating comments but
that's also where you know my rainflow kicks in and i get all their you know all that stuff that's
a whole different training my friends um but then my next line is don't lose this recipe you'll want
to save it for later so i have two ctas there um because i'm you know but they're both helpful
to my person um it's not just like follow me follow me for and it doesn't it doesn't feel
spammy so that's where like i love it you know visuals are always helpful you know so
yeah no i love no i'm glad that you asked because i probably wouldn't have shown
so i hope that helps yeah no that's a great example thanks thanks for showing that
it looks like maria's coming in any other questions or just comments like
you know part of this time too is not just to get your questions answered but like
also like like we work through this community together you know like this is part of us like
learning from each other in this you know time also so did something stand out to you as cappy
presented that like you just want to highlight maybe um michaela i saw that you have a couple
of comments in the did you have any um kind of comments that you wanted to add
she's probably like making lunch or something for the kids she might be um i know she works
like i don't know if it's from home but yes she's working um but i did have michaela go
through my training prior yeah yeah um and i mean hers was pretty in sync so you know we all went
through a circle together um but some of the prompts i feel like they were a little bit
together um but some of the prompts i feel like the one at the very end also of like i want my
page to be known but for this that one was like a big yeah yeah and i love that you brought chat
gbt into it because like that is such a way to brainstorm that we didn't have like even six
months ago things have changed a lot even in six months so like just you know i say this on every
call that i'm on like take advantage of chat gbt and cappy kind of even said like you could go down
the rabbit hole because it'll ask you want this and i'm like i always just say yes because you
don't know what it will give you and it's not always that you want to use that content but
it's going to give you some great like information to be able to brainstorm like it's the quickest
way to brainstorm that i know you know definitely and be sure to tell chat gbt too like my husband i
feel like has this issue where like you're talking back and forth with chat gbt getting ideas but if
you don't tell chat gbt like which prompts you actually like the most or which ones you used
um it won't keep curating better things for you it will keep just like spitting out random stuff
which is still good and fine but if you go back and tell it like hey i really liked prompt number
three and here's why it'll say okay it'll like update memory and it will remember that so that
it can make even more connected conversations and prompts and captions for you um in the future
so always be sure to go back and tell it like i liked this one that's awesome well it's and the
other thing is is like have you probably noticed this too cappy like i have i have a couple different
brands so i'm always like i you know it's this brand it's this audience like and then it will
just it'll it will actually come back to me and say well this audience would like this or you know
like so it starts to know like your style and how you like things worded a little bit so it
actually can get kind of like scary sounds just like me yeah totally it remembers a lot so as
you're building that and if you're you know if you're like me and you have more than one brand
or more than one audience focus like you can tell chat gbt it's like i want this audience like i
want the you know the crunchy mama audience or i want that you know so that you can kind of tell
it like this is specifically i'm looking for these reels with you know like this this target so um
it looks like amy's back we're giving you a minute i saw you on your phone so go ahead amy i know you
had thank you sorry new computer was getting dropped off and needed it signed oh that's
um okay so i sorry i cut you off cappy so no
so like the the beginning of the pvc we were supposed to do for like two weeks like
this pay you know if only there was a page dedicated to blah blah so i just had him just
start posting because i haven't had anything so like i said he's just been remixing he puts
the person who originally made it or the last person that it was from um i just wasn't sure
um i don't want to get um necessarily not in trouble but you know what i mean i don't want
to get flagged for um something that is not our work even though we are switching it up
i have used chachi bt and it gave like a script so like finds like moms with postpartum
so like one monday is like humor tuesday is tips wednesday is this like is that too structured
should it be more of a spike i okay so i'm gonna give you my two cents here one i think remixes
are fantastic because they are native to the site if somebody comes up to you or virtually whatever
and says like hey that's my content like you can't use it of course apologize and like take
it down if they want you to take it down but it is native to instagram like they can only get
so mad about it because they can turn off that setting um as a creator like it's like hey don't
let people remix my stuff so i think um remixes are the less likely chance of you getting in
trouble from instagram or meta or whoever it is that come after people um so i think remixes
personally are safe um two i like having a structure especially in the beginning when you
have like an idea like you were saying like humor on monday you know tips on tuesday i like that
especially when you're handing your stuff off to a va because it gives them a pretty clear directive
like both of you are going to be on the same page that like hey today's post was supposed to be about
this um is it there is it not there you know like and not to like be all up on your va and like be
in their space but like it's very clear like directives um so i like that idea and i think
it's helpful like once you guys kind of get in your flow and you guys are like bringing in followers
more you'll notice that like you know maybe the monday humor ones do a lot better than like the
wacky wednesday ones or something like that so you can add more of those in but i agree in those first
two weeks especially two weeks to a month depending on how much content you're putting out um
like put all your ideas out there track it like like how you're doing make your structure
and then you have to go back and review and just like the content on it like which ones are doing
the best why are they doing the best um which ones are getting us more followers but which
ones are getting us more comments like that is going to be a big difference um and you were
talking about how to get them engaged so so i was curious that's when we went down the whole cta
hole rabbit hole after this so i was asking what kind of ctas has your va been using um and like
where are they positioned like are they on screen are they at the bottom you remind me what a cta is
sorry a call to action yeah so if it's like comment this like um or follow me like what
what calls to actions has he been using if any because he may not necessarily be
using them on all of his posts um and if you're not asking your audience to do something they
aren't gonna do anything
Okay, I'm sorry. My thing froze. What were you saying? At first, what's CTA? Is that
the hook?
That is your call to action. So like, you're going to have your hook on screen that's like
drawing their attention in and why they should like continue reading in your caption or like
go to your page and see if they should follow you. But your call to action is going to be
either at like the bottom of your on screen, like visuals, or it's going to be somewhere
in your caption. And so really good CTAs, they're like not going to feel too pushy,
they're going to flow with the content that you are that you're sharing and you're providing.
And I had Tammy had me pull up one of my CTAs just so I could give an example. And I like
to have them at the top of my caption, because people aren't going to read all the way down
to the bottom. So if you're saying, right, all these postpartum tips and all these things,
at the very bottom, it says, you know, like, Oh, follow us for more information, or, you
know, send this to your friend who's going through postpartum, they most likely aren't
going to do that action if it's like at the very, very bottom. So kind of keep it like
organic and natural, but like in the top. Like, if you're sharing something kind of
like, who, who would benefit from watching this? Yeah, but like, spin it a little bit.
So that it's not so boring. Yes. So like, like on the on screen, it's like, oh, these
are like my top three tips for like, handling postpartum, or like the mental state of postpartum.
And then in your caption, you're gonna say these are my, you know, these are my three
tips, you know, follow us for more tips, and then you're going to give your three tips.
So it's like right there. It's like, we've got more stuff, like, we've got more content
that you'll like, before you get into the nitty gritty, just so that they're like, yeah,
I need these tips. I need more of what they are giving me. So I hope that makes sense.
Yeah.
Yep. Thank you. I was gonna try to show you my page, but I don't know how to log into
it on my computer. And I am getting a new one. So this one is all deleted.
If you want to share your page in like the app, and you can tag me in it, I can go and
just take a browse through and give you some tips on like, how he can kind of, you know,
beef it up a little bit, some little tweaks here and there.
Okay. What's your page?
You can just put it, just put it like, as a post in the Rainmakers app. Just say like,
hey, this is from the influence call. Here's my Instagram, put your Instagram channel.
And I'll go in there after this. And I'll go and sleep a little bit.
Thank you. And by the way, you're doing an amazing job.
Thanks, I'm trying.
Yeah. Kathy, I have a question about, you know, we were talking about remixes. And we
were talking about like, you know, giving, you know, people credit for you personally
as a creator. So like, let's say you are a creator on a, you know, do you feel like there's
any reason why you would not allow people to remix them?
I've had people remix like one or two of my stuff. Like I'm not like a big, big creator,
you know. But I personally don't care.
Well, I just was thinking you would get like, like, they would see your stuff more, right?
I mean,
I mean, it could I haven't dove into like, the beneficial side of being the original
creator for remixes. Yeah. But like natively in remixes, it says like, up at the top, like
where the music is like, Oh, this was this person's content. So even if you don't tag
them, like I've done remixes for like recipes. And I don't usually tag the creator because
I'm like, Oh, they're already posted here. And I'm not saying that's a good or bad. Right?
Have it. I'm just saying that it is native to Instagram, they already have it on there.
And if people really, really don't want you remixing their stuff, and they would click
that don't use my don't use this real remixes type of stuff. But yeah, personally, as a
creator, I really don't care.
Yeah, I I've done a lot of remixing, but I haven't like had all my original content,
which I'm planning on using some original content. And I just was thinking, is there
any reason why you wouldn't want to like, I know people get sticky with that. But for
me, I think it.
Yeah, again, I think the remixes are the least likely to get you in a sticky situation just
because they're native. It's something that Instagram uses, like the more that you use
Instagram's
like stuff like that, like the trial reels,
like all these new things that they roll out,
like they like it when you use that
and that stuff will be seen a little bit more.
It'll be pushed a little bit more.
So I think remixes all day is my, is my idea.
If they don't allow remixes,
then that's when you can make the,
like a post like with the border around it and everything
and then make comment or do whatever you want.
So like it's still an option to use that content.
It is, but definitely tag them in that one
because if they don't allow remixes,
there's probably a reason for it.
Yeah.
Okay, so I see in the chat,
somebody asked me if I use a VA for my social media.
I do not right now.
All the stuff that I post is original content
and it's from me, but I am,
I have been building out
and I can share this with everybody later
once I have it all set up,
but I have been building out a like,
what does SOP stand for, Tammy?
Standard Operating Procedure.
There you go.
Okay, so I've been trying to build out my SOPs,
my Standard Operating Procedures for VA
so that I can hand them my Google file
and like hand it to them and say like,
this is what we're gonna post and all these things.
But like I said, I like to recycle my content.
So I'll tell them, you know, like,
hey, on Mondays, we're gonna post like one of my recipes
and it's gonna be this one,
like here's all the content for it.
But then we're gonna post a trial reel
that is like this onscreen hook,
this caption that I know is proven to perform well for me
and you can just use any video
that's like in my like growth reels video thing.
Like I wanna give them like such a good index of videos,
working captions, working hooks, all those things
so they can just kind of like plug and play
but also give them like the structure
of like what we're posting each day.
Because I think I'm a little OCD.
I love that point, Kathy.
So like for an SOP, you know,
as we've kind of done this with coaching and Remakers,
like we will do a Loom video
and you can do a free Loom.
I think there's like 30 or 50 Looms you get for free.
So you could do that and that's a screen recording.
So while you're doing something, just record it.
Like if there's something new that you've learned
and you wanna know it later,
cause you can always delete that video,
but you could use it for your VA down the road too.
And as you just learned something,
you know how many times, like how did I do that?
Darn it, I wish, you know,
like now you're going back through.
So just do a screen recording
and you can do the free Loom with that.
Also, if you have a Zoom account,
there's, they're called clips.
It's the kind of the same thing.
So if you have a Zoom and you could do a free Zoom
and I think you get so many clips with that also,
but I'm just giving you that for like thinking about
how you wanna hand this off someday.
And then you don't wanna have to try to remember
how you did that in the beginning,
cause you kind of forget,
like after you get past a certain point,
or if you needed to take it back from a VA,
like documentation, like where it was from the beginning,
or even just do, you know, like a screenshot,
you know, so that you can go back to like,
how did I do that setting part?
You know, that kind of thing.
But Cappy, I think that was great that you brought that up.
Yeah, because the more structure,
honestly, that you give your VA,
especially with things that you have proven to work,
the more success I think that you will see with your,
cause if they're just flying blind,
then things aren't gonna connect,
it's not gonna feel in sync.
And that goes for you too,
like if you are not posting or creating content
that doesn't connect with your ideal audience,
whether it's you or your VA,
it's just not gonna hit,
there's not gonna be as much growth.
But like, if you give your VA a really good base
of things that you know will perform well,
then things will get moving a little bit faster,
and there'll be more data for you guys to dissect
and see like which ones are working well.
So it's all about getting your posts out
so that you can get the data.
That's the biggest thing here.
Yeah.
Any other comments or questions
as we're kind of winding down?
We're like got a few minutes left still.
Which Cappy, you've done amazing.
Thank you for the presentation also.
Does anybody have any good like,
not just takeaways, but like action steps?
Like, oh, you know what, we talked about this,
and I think I'm really gonna do that.
So I think that will help.
I mean, it'll help you
because you're putting it out there,
but I think it'll also help other people be like,
yeah, actually, that's a good step.
I should do that.
Yeah.
Yeah, what are we going to do after this call today? Is there something that you're like, hey, I'm going to implement this this week?
Yeah.
Did you put the PDF in the chat?
Yeah.
Can I share the public view link? Yes, I think I'll put my Google Doc and my presentation in the Rainmaker app, just so that it doesn't like go away.
Yeah, that's okay with you guys.
What phase is this? Is this three or four?
It doesn't really have a phase.
I mean, it could be like after launch, however, because you don't have to launch a product to do the social media part, you know, so like this is, you know, this is actually a way to launch your product.
That's what I did, you know.
After I put in my bulk order, my first bulk order, you know, it's going to take a handful of months or whatever, I immediately dove into my social media so that I had like my email list grown so that when my product was live, I was like, hey guys, look at this.
I did have phases on my presentation, which might be where Amy is getting that question, I had like three phases of the audit.
But those weren't specific to like the Rainmaker phases, those were just like, here's like phase one of your social media audit, phase two and phase three, that was part of the presentation, nothing to do with the Rainmaker phases.
I was just asking because I wanted to do a hashtag and we usually do phase three, phase four, so just do like hashtag social media or influencer?
Probably influence.
Yeah, influence.
I'll see it either way, don't worry, I'll find it.
Yeah.
Any other comments or questions?
My chat stopped but someone says that they have found reaching out to similar accounts and doing collabs is a very helpful way to grow. And I agree. I actually, I talked to Abby about this but I have another training in the works about how to like organically reach out to social media influencers to connect with them on like them representing our Rainmaker products, or you as an influencer representing their brand.
So I'll have like the step by step, the checklist, all those things is like my idea for my next presentation.
Well, and you know, there's, there's so many ways that you can do that too, because you can even have like, you know, in your product inserts, you could highlight other products like to get, you know, as in an influencer, you get a kickback and, you know, and people like partnerships, because also, you know, like Cappy, you know, you got one product focus, you know, so maybe you don't want to launch another product, but you could get residual
income from promoting somebody else's that's a partner to your product, you know, and vice versa. So there's a lot of like, cool ways to do that. And also, you know, Amy, I love that you brought up phase, even though it was like, you know, part of the phase part is like, if you use this for product research, and find out what your audience wants, and that's really a good way to do that, too, as you're getting ready to launch.
Your product or, or you're doing product in that product research phase, and kind of building your audience to see what they're looking at, you know,
Yeah, it's as easy as running like a poll in your story every couple days to be like, which colors do you like better? Or like, yeah, you know, which add on am I thinking of doing? Which one do you think is more beneficial to this product? Because you're already growing the audience people that you want to market to.
Yeah. Awesome. Okay, so thank you so much, Kathy. This was really, this was really great. I mean, like, you did a really good job on this. And then, you know, this is something that I'm sure not just other people will go back and watch, but I'm going to go back and kind of watch through your like your slide deck and stuff, too. And there, you know, there's some great like tips there to just definitely take action.
So thank you for presenting that. And then also that this will be available for them in the app to kind of go over the, you know,
know, different links and that kind of thing. So, so just as
we're ending this call, remember to take action. If you learn
something new today, then do it, you know, step out and don't
just take this training in but actually put it into action. So
remember, there's an a call every Tuesday at 9am PST. So
next week, we'll see you on this call. And then you can hashtag
influence is what what we're kind of putting or you can put
media channel. I mean, you know, whatever works, we'll we'll see
it. So I think that's it for the call. Again, thank you, Kathy.
And for everyone on here listening later, remember just
to take action and put something into play because you know,
listening is great, but when you don't implement it, it's not
going to get done. So okay, thank you, everybody. Have a
great rest of your day and we will see you on the next call.
Bye everyone.