.
Hello, everybody. Feel like
we're at a coffee shop. This is
great. I know. Yeah, at least I
got it working, and it's not.
We're just not sitting in
here. I've talked to, well,
Cindy's not in here, but I've
talked to almost all of you
this last week. Yay. Are there
any wins from this week?
Anyone? Anyone? Anyone?
Jennifer? Sally? Yep. Polly?
Marcella? Robin? Yes? Sally?
Is it too loud for the music?
I'll turn it off. Is it loud?
It wasn't loud for me. I was
just trying to get it to play.
Yeah, no, that was, sorry.
Music, possibly, but that was
like, oh, I feel like I'm in
some sleazy something. That was
really weird. Sorry.
No, you're fine.
It might just be a kiwi thing.
It might just, you know, I am a
bit weird. Obviously I've had
breakthrough because I finally
got into the app. Yay.
Yay.
I've started to move. Yay.
Yay.
And I've learned how to put
stuff in. So I've got about a
week's worth of videos carved
out just to put stuff on the
app. So I'm very excited to
actually be getting going. And
launched season five of my
YouTube, which is all about why
God or who is my God? Like,
since when did the newcomer into
the Jesus space become someone
who has had more likes and more
views than any of my others? So
clearly something's going on
that I don't know about. But
anyway, just quite excited.
That's it.
It's actually like once you
start doing something and you
feel like there's been like, I
know there was a lot of pressure
on like, how do I do it? I don't
know how to get in. I don't know
what I'm doing and like feeling
more frustrated and then
actually getting in and being
like, I can do it is exciting.
So.
Very. Thank you for your help.
Much appreciated.
You're welcome.
Anyone else? How's everyone
else's week been?
I, you know, have my Instagram
on the public and everything
and I don't know if it's like
any guy, anyone, you know, but
some person I didn't know, you
know, like some of my stuff,
which was like just this new
thing, like, oh, yeah, well, and
I was like, look at some of the
things you posted.
I thought.
Anyway, just kind of this world
opened up like people in the
Christian world that I don't
know that I could work with or
something.
Or, you know, there's a lot of
people in the Christian world
that I don't know that I could
work with or something or, you
know, that, you know, the
beginnings of like, you know,
you're finding your people or
something.
So that was that was cool.
That's fun.
Yeah.
That's fun.
I know it's a little bit.
I feel like nerve wracking
whenever you're like, oh, it's
just people that I know and it's
that's fine.
And then people start to come in
that you don't know and you're
like, oh, that's exciting.
That's fun.
Anyone else?
Robin, Marcella.
Marcella, I feel like we haven't
seen you in so long.
You were gone last week.
Yes, I've been really busy.
I'm getting this certification
and so I'm doing a lot of
outside sessions, which kind of
took a little bit.
I didn't expect it to take so
much of my time.
So I'm just trying to stay alive
on social media as well as
complete my heart healing.
And then I took a quick trip for
a prayer conference this
weekend.
So I just got back.
My voice is a little.
It's coming back.
So that was a great conference.
So I'm just playing catch up.
I'm a little feel like I'm a
little behind.
I've been telling myself all
morning, you're not behind.
You know, all the things are
coming together.
I'm still here.
Still alive.
Still kicking.
Still here.
You're busy.
The certification is fun.
Are you doing it?
Who are you doing the inner
healing or the certification
through?
Through Elise and Turok.
Okay.
So I'm getting certified with
them.
And I do feel like it's the
last piece to what God has
given me as a whole package.
And yeah, it's been so good.
Such an acceleration spiritually
for me and doing sessions with,
you know, new people.
And yeah, it's been really
good.
Really just such a.
Profound training, yes, I'm excited about that.
That's fun.
We love Elise and Turok.
Yeah, they're sweet.
Are you wanting to implement the inner healing
into what you're trying to build?
Yep, exactly.
It's a part of my faith community.
And so in, you know, helping people with their faith
to employ their faith, actively employ their faith,
standing on the word of God,
not just standing on the word of God,
but speaking the word of God.
And then, you know, parts of our hearts
that struggle with that all-encompassing belief
to provide that heart-healing prayer as a part of it.
So I see myself, I've been,
it's so amazing with the training.
I've seen myself visually,
God's been painting pictures for me
and really developing and accelerating me in the prophetic.
So I've seen myself like with these group sessions.
So it's kind of interesting.
So I'm like, okay, Lord, here we go.
So I still gotta work on all of my tribe stuff.
So that's where I feel a little bit behind,
but otherwise, as far as just producing out, you know,
and getting all the things, I'm good.
Good, that's exciting.
Thanks for asking, Maisie.
Of course, I'm so interested in,
there's like even things I was talking to,
we had a work session on Thursday
and I was talking to Xavier and I was just like,
what do you do with this?
And how are you involving that with this?
So I like getting to know a little bit more about you guys.
So yeah, anyone else?
I've been gone the last two weeks as well.
Yes.
I had some end of the year stuff going on with my daughter
and then visiting my family in Texas.
So I'm kind of out of the groove here.
So I just got back late last night.
So hoping to get back into a rhythm again.
Nice, yeah.
I know it feels like we've had a few of you here and there
who have been missing for the past few weeks.
Well, it's kind of nice when everyone's all here,
but we're missing Xavier today and Cindy's here.
Yay.
Okay, so today the goal is not to teach at you for an hour,
but the goal is to kind of like a group work session
a little bit, not a work session,
but more so like hot seats.
How's everyone doing?
What can we,
cause I'm realizing when I've been with you guys
in the work sessions that you guys
are kind of all on the same general like path
in the same space.
You're kind of working on different things,
but you're kind of going and doing like trying to figure out
the same things, but everyone's doing it separately.
So no one knows that everyone's kind of on the same,
like trying to figure the same things out.
So even just hearing like what Cindy's doing
or what Sally's doing or Jennifer, et cetera,
like what everyone's doing and figuring out like,
what are you stuck on?
Likely almost all of you are probably stuck
or working on the same thing.
And that's what I was realizing when I was working with
Cindy and Sally this last week is that
they're kind of doing the same things and trying to like
working on a little bit different pace of things,
but still trying to figure out the same things.
So that's kind of my goal today is like,
if anyone wants to talk about what they're doing,
we can kind of look at what you're doing
and kind of help that way.
So would anyone like to volunteer themselves
or Bruce is unmuting himself?
Maybe it was an accident.
No, that's good.
I think I was gonna show you guys the new like report,
something, a new feature we were adding.
This is totally unrelated,
but while everybody's thinking of what they want to add,
this will be super quick.
So there's like a new reports feature
that you guys will have here.
And so one of them is like this course completion piece.
So you can like pick from all of your groups that you manage
and you can pick which course you want to look at.
And it will tell you like,
who's like finishing what core, like what content.
And so that was helpful even just for us to look at it.
You can also see potentially,
like if I chose pioneers in here,
I got a lot of groups, but where's pioneers?
Yeah, we'll have to find a way to search.
But Matt, like we can pick a specific group that you're in
and you can see what content is popular within that group.
So we're adding a bunch of little reports,
but this is the first one I'm working on it
at the same time, but that is coming soon as well.
So you guys will have ways to kind of get insights
into that.
And then also the cool thing is you get to export
a CSV as well.
So if you guys had all those leads,
like if you made a lead magnet,
we'll have another report that like exports all your leads
for a particular piece of content.
You'd take it to your, um, CRM or something.
So just a little teaser of it.
So coming soon.
That's exciting.
And did we post the latest updates?
I think in, I don't know if we did the last tribe update.
I think they all got, they all got those an email, maybe not in the feed.
Okay.
Yes.
They all got the email.
Do you guys all get the emails, the tribe emails, the pioneer emails?
Yes.
Okay.
Great.
Cause if you didn't, then I would post them.
I can also start posting the updates and like of our apt updates.
We send out emails for apt updates to everyone, all of our clients.
So I can start posting them in the group.
So you guys can ask questions and how does this work and how
can this apply to me, et cetera.
Um, so yes.
Does anyone, does anyone want to volunteer themselves to
show what they're working on?
If not, I'm going to call on you.
I have the power.
I feel like a teacher whenever I've never had the power and I have the power.
Anyone, anyone going once going twice, Cindy, I'm going to pick on you because
we've been, I know you're working on stuff and we're going to be talking a
little bit later, but we might be able to just kind of sort it out
now, if you feel okay with that.
I do.
I didn't get very far on my homework.
Um, I found out that I was going to do a little more research before we met at
two 30, but like you said, if we don't have to, um, go high level does let you,
um, set up SMS for funnel and lead magnet, but I didn't get to, um,
get the nitty gritty on what that looks like and all that stuff.
But I did find out it has the capability.
And, um, so I'm still thinking like doing, like what you said, have them put their
name and require the name and the E the phone number since Gen Z's more, um,
text and phone number, um, and, and, and, and, and, and, and, and, and, and,
um, uh, it tells you, it's more phone related than email related that I learned
from you.
So that was great.
Um, and then have the email optional, just in case there's any of them that
would rather do email that and make that optional.
And then I still, I guess my brain is not connecting with, so they signed up the,
um, the PDF as a download, um, when they click on the link, I think it's going to
send them a link for the PDF and then does that open up on their phone somewhere?
I know this sounds really silly, so used to doing everything by computer.
Yeah.
I'm like Gen Z.
I don't do everything on my phone.
And yet I know that all my material I've been making, so it can be for the phone,
but I've never in all the years I've been studying technology figured out if they do
a download for on their phone, like in a text, where does it go?
Where, where does, cause I know where PDFs open on my computer, but I have
never opened a PDF on my phone.
So where does it go?
Like what format am I making it like that?
That's what I'm really can't figure it out.
Bruce, you unmuted.
Do you have something to add?
I'm going to stop unmuting.
Um, yeah, the, so yeah, it doesn't, uh, I wouldn't worry too much about that.
Like they'll, they'll figure that part out.
Um, I was just going to see, like, have you asked, um, chat GPT
for like some strategy on this?
That was some of my homework, but like I said, I didn't get to
my homework yet to do that.
So I, I didn't find that out yet, but I was going to that this afternoon, but I
know like, um, my go have a go high level account has great help support.
Cause I signed up for that.
So I know that they'll help me with it, but I don't like my least.
I told Marcy last week, my least favorite is the email sequence, the email period,
like newsletters, all of that.
That's like my lowest gifting on the totem pole and it's like really hard
for me to get into doing it, but I know that I want to do that for my lead
magnets and my paid things and eventually getting people into the community.
So I know it's something I have to do and that's why I was.
hoping that she could help me get my my email automation set up at some point
whether it's next week or this week you know I'm good with that but like so when
I I make my PDFs in Canva and I download them as a PDF but I also heard people
say you should do it your downloads that you give to people you should do it
through Google Docs and and then it opens up as a Google Doc so I'm really
torn which one if it matters does it even matter I don't know because for me
I know it doesn't really matter like you said like when they open it up they'll
figure it out but I have to know how to create it so that that's where I mean
it's already created but I need to know how to download it I think you can do it
so okay so for a fill-in for everybody Cindy's audience is Gen Z and so we were
kind of processing through like who where does your audience use like the
internet where do they access things how are they accessing everything and Gen Z
is like on their phone never on a computer like I'm on a computer because
of work like if I had the choice I would never touch a computer so it's
kind of like that's the the generation in general that's kind of where they're
at so I was we're trying to navigate like okay where can she actually be
posting things and where or where can she how can she be like Jennifer was
saying that her audience is on ooh did you say it's on Instagram Jennifer where
it's like some other older audiences are probably a little bit more on Facebook
but I was telling Cindy her audience is probably on like tik-tok maybe YouTube
shorts and then like probably third Instagram so we're trying to figure out
like when she's sending her funnel to people and when she's trying to get them
like in from her from her lead where like how can she send it and so we
brought up the idea of instead of emailing them something and having them
insert their name in their email that they're gonna insert their name and
their phone number with an email optional so that she can start start by
sending things to them through text because I feel like that's where if I
were to be going through something I click I input my phone number into
everything but if I have to do my email I'm like but different generations are
different so Gen Z I was telling her I was like I'm helpful for you because I
am a Gen Z yes so going through the like okay I know we also went down the
path of okay why don't you ask chat GPT how does Gen Z get on the internet how
can you best serve your audience and try to like ask it specific questions
because it really is so helpful even just as like a research tool so if
you're not utilizing and I know we like we've been kind of like use AI you have
the tribe AI you have a bunch of different options for yourself and
utilizing it as even just as a research tool not even to like build your stuff
for you but just to like learn a little bit because it pulls from all of the
places that you'd be searching for yourself anyways so that's yes remind me
your content like what are you sharing with with that audience me yeah oh it's
for new believers and my first lead magnet is the God God downloaded a love
letter to me like three years ago and I created this three years ago so it's a
PDF of a letter written to them from him and I was even telling Macy that's gonna
be really weird for new believers like what do you mean he downloaded this to
you prophetic like you know just even explain to them like I literally heard
him say this to you so this first thing is a love letter from him to them
awesome I'm sorry there you go okay see a Gen Z it's new believers
you have a love letter one thing I was gonna say just as were you here with the
funnel we talked about last yeah last week so we had like you know this nice
like three-step funnel where it was like traffic and you know followers and all
that I don't think that works for Gen Z so you in this case you could ignore all
that yeah rewrite that whole thing this is what it's gonna look like and I was
very thankful that Macy show that she showed me that last because I had no
idea that
I knew that they were all about phones, but I didn't know their aversion to email and computers was as high as it was
And it really is literally all phone. So I'm totally good with that, but it just super helped me
Yeah, I I think keep it simple right like the so when you're starting this you can make it complex later
So if it's good like this
So I would have this massive funnel for content and then they become a follower right in here, that's your conversion
That's your lead Megan right there
And then the final step that they do in the entire process is either they DM you or do some sort of text
Like I would keep it super simple because what you need is if you're gonna I would spend
95% of my time on the content
I would
Starting up and YouTube and
This is a 15-minute project like the DM stuff. Just don't spend any time
down here
Maybe my my two cents just because what you're looking for is just tons and tons of content to get in front of it
And this piece is like
the letter
Part one like this
Put the letter again
Or two. Can you what I would do is take the letter. I'd throw it into chat into our
Tribe GPT that's in there paste the whole letter in there
Let's tell it rewrite this into like short form tik-tok videos for me
don't even think about it just whatever comes out of that is probably what your script will be and
Because the the what you can't do
Is have like a piece of content that goes to a thing and I got to do my email address and then like this goes
To here and then I'm gonna get an email and then like once that happens
Then I get this amazing revelation of like this a wonderful letter from God
Right. Yeah backwards put that at the front. So put the amazing breakthrough thing at the front
Where I read like 30 seconds of it like the the most
Impactful part
So yeah, so I could do like what but I could have GPT help me with what it yeah
And then do you got this love letter, which is great. I think you should niche down
Is it for male or female? It's both no
It's always been both no never been all girl or all boy, okay
It's been Gen Z and it's been girl and boy and I have cartoon characters
I've all my art is cartoon and I have girls and boys and they're all learning how to hear from the Lord and
Learning about people like kids though. Is it cartoon like for kids?
um, I
Don't know the way I see adults today. They all have card
That's a big difference though. Like it's it's not like little kids
But they're teenage. They're like 20 year old cartoon characters. She had specified of me last time
They were 17 to 25 was kind of wins that she was in for
Yeah. Yeah, that's a big jump though, because this is like
This is like high school and this is like graduated college is he is that's it's too broad
If anyone gives me your
Who you think you're who is I'm never ever ever gonna say that's too niche like you're you're on there
like I'm always gonna push you to go further deeper because it is extreme I I
And Lindsay or any of us would not go and like try to do what you're trying to do. This is this is an insane
Task you've put before yourself
To try to like reach Gen Z at this age male. It's just it's too big like it's just too much
Well the other word, I don't know if this helps at all and I haven't really figured out how to put this in place but
The word I keep hearing from him is do you hear?
The Lord calling you
and I have a whole thing with cell phones and my characters with cell phones and and
I keep hearing that he's calling new believers and
So on my tik-tok and Instagram I put the
Tagline or whatever. I said, do you hear the Lord calling you?
So I'm looking for those ones that the Lord is calling and they know it and they feel it and they want to learn
the word they want to
Start off their walk, right? Because the whole point is because I didn't start off, right?
And I'm my heart is for them to start off right and know what I know now 42 years later
Oh, when I was 20 and got saved.
Yeah.
I think telling stories, like just telling stories is great content here.
Um, I think if you have cartoons or illustrations or artwork and stuff like
that, and they're going to help tell the stories.
Perfect.
Yeah.
So I think that is your content.
Yeah.
And I would just, my, the thing is like, if you're going to focus on, cause of
what you can't do is do a focus on everything and, and I say this like for
Cindy, um, and, uh, but like, this is for anyone, like when you're starting content
to DM, like just content DM, like that's the, that's like, just start there.
That's a great, great way to start.
Once you have, like, once you have the traffic, you have the followers, you
have people talking to you, you can send them to any, anything you want.
Um, you can send them to a Google doc, which is your landing page that
tells them what the thing is.
And here's a Stripe link to buy the product.
Like you can keep it super simple if you want to sell something.
Um, so that, that leads me to a basic thing.
That sounds very normal for a lot of you that have been doing a lot of social media.
I have not been doing a lot of social media for the last 10 years.
I've been kind of avoiding it, but I've learned enough technology to
know the lingo and to know this.
But I literally, when you say, send your followers to DM to, to like talk to them
about whatever I have to say, I have no idea how to do that.
That just like goes in one ear and out the other.
Can I tell you the big secret for that?
Yes, please.
You, you ask them.
Ask them, say at the end of the video, Hey, for DM me for this or DM me for that.
That's literally, that's it.
And you can put it in the description if you want.
Um, and that's a good, oh, and you can put that in the description of the post.
Okay.
Right.
You can just say that.
But, and, um, if you remember Brad's training, there was one about where he,
he just said like, there's content and you can say, Hey, like comment below.
Um, you know, put a word, he put a word there or DM me for this.
Like, cause the biggest thing you need in any business period is just conversations,
like talking to people, the more conversation starters you can have, you
can then chat with anyone because it's really easy to talk to one person.
Like if I put, if you met Gen Z at church and you were talking, just
having a one-on-one or having coffee, like you could chat and it's easy to
talk to that one person in a like DM.
It's really hard to like, put crazy.
Like content out for everybody.
So the sooner you can get people to like, Hey, DM me for this.
The only reason people do the DME thing is because then now I'm going to like
one, one-to-one conversation and people are very like, like, oh yeah, you're right.
Like, I'm actually struggling with this.
Like, can you pray for, you know, like people are going to ask for stuff.
Okay.
There they're not going to necessarily comment that.
Um, so it's kind of like the private area where they can talk to just you
and not everybody else is seeing it.
Yeah.
Okay.
Um, and I think trying to find like what the, what the breakthroughs.
So, uh, so I think there's something there with like the art and combining
that together, um, I think just kind of think of like, what's the breakthrough
thing, like really specific, like if it's for new believers and you want
them to be able to hear the Lord.
I think that was, you said that that was a good, that's one of the areas.
Yeah.
And just, and just start there, like make a ton of content that make 20
pieces of content that talks about that.
Don't, don't think like, well, I got one piece of content for that check.
Let me go make a bunch of others.
Like, no, make 20, 20 or so piece of content videos for that.
Just that one thing.
Like, here's how I learned to hear the Lord.
Here's a story about how to hear the word.
Here's a letter I wrote about hearing the Lord.
Here's it like, just.
All of it is about that.
And also the love of the Lord.
Cause it took me 19 years to really receive that.
He loved me because of all the baggage I brought into my walk with him.
And I just, I literally could not receive his love for 19 years.
So that's another area that I've been honing in is because a lot of times new
believers are told, oh, you've got to love the Lord.
You got to love the Lord.
Like, no, they need to know they're loved by him first.
And that's what he wants.
He wants them to know he's loving them through that love.
And once they receive his love, then the love back just flows naturally.
Otherwise you get in performance and appeasing him all the time.
I mean, I did all that stupid stuff.
So, um, so I'm trying to help them to start off where they don't have to deal
with any of that baggage.
I call it magazine subscriptions to issues.
Can I, um, uh, okay.
I'm trying to, I saw this the other day.
Let me just try to pull it up so I can share the screen.
But I think this is great.
One thing you can also do is just take that letter.
Like once you give it to Chachapiti, have it chop it up into like, and I would ask
it like, Hey, help me put this into 20 different, I'm giving you a big number
like 20, because it's more than you've ever created in your life, right?
It's more the most videos you've ever created in your life.
Um, like, cause it'll just push you to like, not overthink each one.
Um, so if you can, you know, obviously if you can do three or four, you can start
posting them, but one, you don't have to be in the video.
If you don't want to, you can just be speaking it and you can have texts on the
screen and you can have graphics and just right to the point, the shortest you can
make like 15 seconds, 20 seconds.
Can I ask one thing about that?
Okay.
So one thing that Macy said last week was something that I know everybody does, but
my brain, because maybe because of my age, I don't know.
But so if I'm giving them this as a free download, but they have to give me
something of their information, like to get the, no, to get the letter, let me
finish what I'm saying to get the letter.
They have to give me like their email or their text or whatever for my funnel to.
So I have content, you know, getting people's information.
That's the whole point of getting an email is, but if I'm only reading them 30
seconds of the letter and then leaving them hanging, and the only way they can
get the whole letter is if they get the download, that is that that's just weird
to me.
Okay.
So, uh, we, we can, um, and I know that's how people do things.
Okay.
So the most valuable thing that your audience is ever going to give you, do
you know what, what is that?
Is there attention?
Attention.
Yeah.
They're the, everything else doesn't matter.
Like they're going to, so this is what they're going to do.
They're going to see your thing for 15 seconds.
What are they going to do next?
They're going to scroll to the next video.
And that's someone who was like, this is life-changing next video.
Okay.
Like nothing, nothing.
Oh, that was life-changing next video.
Okay.
What's going to happen is because they watched 14 seconds of your 15 second
video, because you crunched it down so tight, Instagram is going to say this
person likes Cindy's content because they watched 95% of it.
So now they don't have to follow you or anything.
Okay.
A few hours later, they'll see more content.
Cause they're like, oh, it'll like work it into it.
And if even in the same session, I mean, some of these, some people, I mean,
you're, you're there for an hour or two in a, you know, doom scrolling.
Uh, this is not like that.
I've never done any of that.
So you have to either trust us or go find it.
I have to trust you because I know everybody, yeah, I don't do that.
Never have.
Yeah.
And that's fine.
Like, uh, you being able to focus on content and just putting it out there,
not worrying about it.
Um, it's kind of a gift because you won't get sucked, sucked into it,
but the tension is everything.
So we're talking about like micro interactions with people.
It's not, um, so they're going to see that I'm not reading the whole letter.
That's just, they don't even know there is a letter.
Well, eventually they're going to be hearing about it in my video.
Hey, you're, you're, you're not going to say, Hey, here's a letter.
Like, so there's, this is how you wouldn't do that.
It's like, Hey, here's a letter of a thing.
I know they already scrolled past it.
It's just, I mean, if you want to drop like a piece of the letter, like we'll
do it, I'm gonna do it right now for you.
Like we'll, we'll see right now, but like, it would be like, Uh, maybe you've
been thinking this about the Lord and now like you need to, and also there's
the hooks are in that GPT, so all the like killer hooks are there.
Yep.
Um, I had it like, I don't know your, your letter, so this'll be a lot
better if you, um, show it here.
But, um, so when I, when I went through this, it should give you just a super,
I just wanted to change it to the new believers and Christians three.
I said, be aggressive.
And, um, so maybe you're, maybe you're feeling saved, but you're still
isolated, like, okay.
It's like, I'm using my tribe assistant.
So it's like insisting on wanting to sell people, tribe social.
So I'm using the wrong GPT, but you get the idea.
Like, this is a great line hook right there.
Like, like, Hey, are you feeling, uh, like, do you know, do you feel like
you noticed, but you're still super isolated and then just read like one
sentence of truth, like the Lord is here to your comforter, blah, blah, blah,
blah, blah, blah, blah, blah.
End of sentence done.
That's the whole video.
Okay.
And then make another video.
So that's why I like 20 of you can easily spit off 20 of those.
Um, so, uh, what you should do though, is if you go to the, this guy over here.
and drop it in here.
Is it still here?
Is it working?
Yes.
So we can say like, you can just,
and it should, this should just spit out.
I'm just going to do the hooks, but the hard part
is that first five seconds.
You can spend all your time on the first five seconds.
Feeling lost in a world of chaos, whatever.
Curious about God, but don't know where to start.
Great hook.
Struggling to find your place.
So these are, I'm not saying these are the best ones,
but these are starting points.
So you have to think about it.
Just ask here.
And I would just try.
So you're basically saying just to put content out,
but not actually invite them to get the letter.
Yeah.
No, no, no.
That's what you're saying.
That was a disconnect.
I thought you were saying to do this,
to invite them to the letter.
Yeah, the best, most amazing thing they're going to give you
is their time.
And then after a while, they see a lot of stuff.
And if it is life-changing, they're just going to DM you.
You don't even have to say DM.
Like, Jen, you don't, that would be a waste of three seconds.
Oh, so by putting out all this, see, this is the disconnect.
I did not know that.
So you put out like 20 pieces of content,
and I'm kind of doing parts of the letter.
And eventually, if they really want to know more,
they will just naturally DM me.
Yes.
OK.
So you don't even have to type it.
Macy can tell me if I'm just way off in left field.
But yes, I can't speak from being a Gen Z person.
Yeah, so yeah, you're talking, and you're
right in the middle between Macy and me.
So you're like still.
I am an old millennial.
I am not even close to a Gen Z.
You're not 62.
So like, we look at technology a whole different way.
I'm basically like unk status, as they would say.
See, that's a real thing.
So Cindy, we had talked about how small,
like Gen Z's attention span is really small.
They talk about how we have the attention span of a goldfish.
And I have the attention span of an elephant.
So it's really hard to.
And it's the generation, how I was explaining
the difference in generation is, and how
the different generations have received content over the years.
And Gen Z, it's all at their fingertips,
and they're receiving it.
And from my own personal experience,
if I find someone's video that I like, I'll go through,
and I'll go to their profile, and just watch their content.
So even if we want to, we could change completely and shift.
You know how I was talking about how
we could do just a bunch of three-point turns,
and just end up shifting, and figuring out
what's working for your audience, and what's not?
But it could be, you could just go and do,
like Bruce is saying, get it into 15.
I talked about the max you want your video is 30 seconds.
The longest you want your video is 30 seconds,
if you can't get your words into 15 seconds, or 20 seconds,
or less.
If you're trying to get now, some people,
if you're on YouTube, your content,
like YouTube content being longer,
people who go on YouTube are watching long-form content.
They're going to YouTube to watch a 20-minute, 30-minute,
40-minute, 10-minute-long video.
Like my husband sits and watches three-hour-long videos
on something really, really, really stupid, like on Facebook.
I don't think he thinks it's stupid.
He doesn't, but like, you know what I mean?
Like the platform, and the different audience
you're trying to attract is going
to have a different attention span to other things.
So if-
On YouTube, I'm trying to make 10 to 15 minute,
more closer to the 10.
And then I really like the freedom of just
the short little content.
I like the mixture with that, with Instagram and TikTok.
But I like being able to also do more.
But I know that like even my millennial kids will like 10
or 15, they would prefer a 10 over a 15.
Yeah.
But it's mom, so they'll do it.
But so yeah, I hope that helps.
Awesome.
I would encourage like homework for today, not this week,
but today would be like just make one of these
and post it into the Pioneers group.
It's really, then we can comment on it.
We can give you feedback.
You'll feel like you accomplished something huge.
And so then you can just, it's easier
to post it in our group, like in the Pioneers group,
than having.
You go straight to Instagram and then we can give you feedback and you can record
it again and post it again.
And then we can do that over and over.
And you'll only reason you do that is like, it'll build a lot of confidence and
it'll just rip away all the fear.
Yeah, it's yeah.
I just hired a person to help me with my Instagram and Tik TOK posting it.
And she's cause I, I literally cannot, I don't have the time or the want to do
that.
And so she's helping me with that.
Um, but yeah, it's just this love letter, you know, trying to figure out how to
eventually get it to the people.
Cause that was been always the goal, but, um, I, I like the fact of, um, doing it
in bite-sized pieces, but cause I just didn't understand that part.
Of how to take, you know, it's like six paragraphs.
It's just one little page.
Um, yeah, use it as a starting point for your, your script and have it chop it up.
Use it as like your creative partner.
So cool.
Good.
I know Holly had a question as well.
Anything else, Cindy?
Pretty much.
No, I think I'm good right now.
I have a quick question.
Um, from what, um, you all just said just now I went, I did a video.
I didn't see the last week's call.
I haven't watched it yet, but as far as lead magnets and stuff, I mean, are those,
do we even really need those anymore?
Are those kind of going out?
Like I've never really had any success.
I've tried all different kinds of lead magnets.
I've never, it doesn't really do anything.
Um, is it even necessary to have that in funnels and all of that?
Yeah.
So I think the, what we were saying is like, um, uh, let me zoom.
I'm sharing the wrong screen.
Okay.
Here we go.
Uh, well, we're going to make this really pretty.
Don't worry.
I just, this is my notes.
So we're doing it ugly, but we basically said there's traffic followers and then
kind of having this touch point here.
So ideally just getting people to see stuff on social, um, website, something
up here, that's just, it's just getting it broad, getting people stuff.
And that can be just, you can be just going to Instagram.
You could just go to go with your, where your people are.
I mean, for most of you, it's going to be Instagram.
Now it'll be easier that way.
Um, I think that's, that's fine.
You could try to TikTok for maybe Cindy, but, um, just pick one.
Like, don't feel like you have to go everywhere all the time.
And then the best thing is like, they're just going to, because
they watched your content, I say follower, but really just them
watching, um, is going to basically tag them that they like your content.
I see some 30, 40% of the content in my feed.
I'm not even following them.
Um, it just shows up because, um, I watched one of their videos and I liked it.
And I've never gotten around to following them.
So I think the stats are actually like, if you have a, if you have a thousand
followers, you probably have 10,000 people following you.
So only 10% of the audience watching is probably actually following you.
Um, which is encouraging.
So you can just meet all of your 10 X, your influence just with that stat.
Um, but that is like a real, um, thing.
So they watch it here and they just kind of kind of like get connected to you.
And then you have some sort of touch point, which could be going live.
Like let me see saying that's a, that's a YouTube 30 minutes, 60 minutes, an hour.
Like you could do a hour and a half, like live thing, which is like, and
then they're commenting or whatever, or sometimes, sometimes they're just
DMing you and there's just that one touch point to ask you a question.
You replied to it.
Um, you replied to a comment.
It's just kind of brings them closer in.
Um, and then, yeah, the, the lead magnets and all that you can, we can add that.
Um, I think I drew it up.
It was made more sense when I was going, uh, doing it live, but
you can, you can have lead magnets.
I just, I wouldn't overwhelm yourself with like having to do all
the things right out the gate.
Um, because it's not, it's, it's, it's so overwhelming that you'll
just not end up doing anything.
Um, and then what we want to do is just keep you in momentum.
And, uh, if you're going to put something out, like taking nuggets
of content from like your sessions or some, something you want to share,
just getting it out there and just getting people following you.
Um, and just aware of you is like a great thing to be doing.
Like while you're thinking about what to do, like it's, it's such a proven
thing that you just, you should just do it like, right.
Um, so, and it helps just shift your identity a little bit from being a
consumer to creator, because all of us are consumers, like we're just default
to consumers and no one wants to like make that switch.
So if you start putting out regularly, like content every week, it's just
something you'll start to think differently about it.
Um, but I would just focus on the traffic, like getting people.
And then we talked a little bit last week, but if you want to push that,
that's where you can just put $5, $10 on a promotion of that.
piece of content, so that way you can just put two or three pieces of content
and it would be as if you're putting 20 pieces up every week.
OK, and you said that if you have a 15
second video and they watch 14 seconds, that's really good.
So should we be doing shorter videos?
Because I was doing 60 second videos.
Should they be shorter than that?
I've been doing 60 seconds and that's good.
And, you know, if you've done 60 seconds, you know, it's like it's hard.
It's hard. Yeah.
So, I mean, the ads that like worked the best when we did our lead magnet were
like, hey, I'm doing this thing.
If you're if you're if you're trying to
solve this problem, hit the link below for more information.
Like it was that short.
And I just sent them to like, you know, a landing page.
Now you could send them to.
You know, you could.
You can just say, hey, that's more of like a piece that you want to use the content
to convert, but a lot of time you're just going to be adding value.
So Brad said this as well, like the best
content is just sometimes answering questions that you're who has like.
So what is blank anyway?
Or should Christians even do X like,
you know, pick a thing, just things that may be top of mind like.
Yeah.
OK.
There was one other question I had, and I just lost my train of thought.
Oh, I have it set up right now because I had a hard time.
Because I created the free group and I was
trying to use that kind of as a lead magnet, but just because it was something
that somebody could join if they wanted to, but but I can't I don't know what I'm
doing, but my link is in my.
Profile, my Instagram, but when you click
the link, it makes them give their email before they can even read about it,
because I created a page where it talks about it and this is what you get and this
is what it's about, but they have to put in their email before they read about it.
And I don't know how to change that or what to do.
Where is this on?
Where did you build the page?
Well, I've done it several ways, but the last time I did it, I did it just like you
said, I did it on Tribe Social and I made it content.
I did content and I just made a little
short thing and just kind of gave a few bullet points about it.
And but that's not coming up until they give their email.
It's like it's like it pops up when you click the link and saying it says
enter your email to get access to this.
Gotcha. Is it?
Are you talking about this group?
No, I haven't started that one yet.
OK, cool. It's the free one.
It's not on here.
Do I not have it?
Maybe I don't be up here.
But if you want to use this as a template,
since this is one of your groups was like whatever content thing comes here is going
to be here and I'm not signed in right now.
So you would have like this link that you
could use and this would be like a little landing page that you can show off.
So it's got
your content and what's all included and then only only when they want to buy.
That's where we ask for the email address.
If I totally log out here, it should look like this.
So it says sign in to join.
But everything about the group will be right here.
So we can definitely help you with that.
OK, you get stuck on that.
There's a training, maybe Macy, we could just link to it.
I can't remember where it is, but if not,
I know we have it when we first launched this of like how to set that up.
Yeah, I think I can. I mean, I remember that.
I thought I followed the steps, but who knows at this point?
OK, I feel like I tried several things
and it wasn't working and then I found one that finally worked.
But now it's I don't know why it's asking
for their email before this comes up, it asks for their email.
OK, yeah, we'd have to see it.
There's like another Macy's hanging out
like in an hour and a half if you want to hop on and you're going to do like more
of a work session, so if you want to just show up there, we'll do that.
Yeah, it's probably like a few clicks.
I think you're super close.
But OK, thank you.
Yeah, we've probably thought about that for you.
But not I mean, not one person has joined my.
Oh, well, actually, a few people have joined my free group,
but only people that already know me, you know, nobody that I don't know.
Yeah, I think.
That's part of it is you just got to kind
of come out of the obscurity of like your initial network.
Yeah, I think you can do is to like.
Yeah, it's just it's just getting it out there, finding new people
is fresh and then just testing the offer like.
For you, if you have something that you are going to go to like a paid thing,
it is going to be difficult to go from like an Instagram post to like paying you,
you know, 60 bucks or 100 bucks a month or something that that's quite a.
But if you did, um, you can do it.
You just need to have like lots and lots of content and tens of that.
Like it just needs to be, have volume of content.
And, uh, then, um, what you, what you can do is, uh, like that's
where I'm hosting like a live thing.
So having a bunch of people out there and then just going live once a week
could be a really easy thing on Instagram.
Like just go live on Instagram to whoever's, um, like, I'm trying to take
all the tech stuff out of it because everybody's getting hung up on that.
What we, the hard part is not the tech.
It's like hitting the lot, like pushing live and then having something to say.
Yeah.
It's so scary.
I it's so scary to go live.
I, yeah.
And go live in the guys use like the, use the pioneers group, like for here,
cause this is a little safe place.
You can, it's enough to make it real, that it would feel scary for some of you
to go live in this group and do your webinar or whatever, and we can give
you feedback or, you know, whatever.
Um, it's just, there's no, there's no getting around the reps.
Like, you know, it's kind of like going to the gym.
Like you just, you gotta go every day.
You gotta go a couple of times a week and then you'll see the results.
So awesome.
Any, any other questions you guys have?
I've got a quick one cause I don't have a lead magnet, but I'm not
quite sure what to pick on to use.
What are you thinking?
Well, I don't know.
I don't know whether to use part of my book.
I don't know whether to use the audio that we've just done.
I don't know whether you use a few chapters.
I don't know whether I use a free course.
I don't know.
I like, I have just, I'm like, ah, what are, what's easiest for people?
Cause I, my key thing is coaching, but I've obviously written this
book and it's like, what do I use?
Yeah.
Do you guys have any, anyone else have ideas?
You guys, we all know kind of your niche, I think, and content.
I have thoughts.
Yes.
The only thought I have is if I was going to ask you something from your book, that
would be something quick and easy to digest that would bring them an instant
transformation, so, so like it can be just a mindset tweak, you know what I'm
saying, like if you're who generally thinks this way about something, but if
you gave them this one mindset shift from your book that could give them a quick
win, a quick transformation, that would be something that would be a lead magnet
that somebody would probably like from what I've seen over the years.
It's, it's knowing that they can get a quick win from something.
Okay.
And actually the one that comes to mind is one that would really
appeal to your neck of the woods.
Really?
Because it, um, it's the, it's play a game, you know, how to hear from God.
Yeah.
So it's like, so the, the three questions we just did it with the 18 year old
yesterday, the three questions are, um, first of all, you say to people, can you
hear your name in your head or see your name in your head?
Cause some people see, and some people here, if you weren't to actually speak
it, but can you do that?
And, um, you know, all 18 or all 23 of them put their hands up.
So these guys have got no idea.
And I go, okay, right.
Here we go.
So you've got three questions.
The first thing I want you to do is ask God what game he wants to play with you.
Whatever comes into your head first, you just write it down.
However crazy it is, you just write it down and they're all writing.
I'm like, I love this.
Second one, why does he want to play this game with you?
And then they write it down.
And the third one is what does he want you to learn from this game?
And so, yeah, a classroom.
You could totally do that because they would experience that right away.
Yeah.
So that's quite a good one for you too.
Comes from King David.
Thank you.
I love that.
Thank you.
Okay.
I think you could try that a few different ways in a piece of content.
Um, Sally.
So like, I think the same thing, because, um, is if your goal is to sell the book,
um, Well, it's probably like, say the book is just like the middle of the, of the
funnel.
Like, it's kind of like that one thing.
Like it kind of is your lead magnet.
Like the book is the lead magnet as it, but it could be like a low ticket or free.
so it could be like you know generally if it's under 47 like it's a low ticket
lead magnet like it's only there to like get serious people to to pay for it um i i wouldn't
give like the book away for free i think i mean you can try a few chapters and like at the last
page have a button where you can go buy it or something like that we've tried that before um
typically that would be like you put your email in and you get the first three chapters um but
we're hesitant to give like things i would net for all of you would never ever give away
you like don't give away your time don't give away your thing like you're the most valuable
asset and it makes it really really cheap we've learned this the hard way we did it all the wrong
ways uh and um or discount like your time like hey if you if you signed up for pioneers you're
gonna get like a free one-on-one with lindsay like no like you buy the thing for lindsay and you get
pioneers is for free right like that you're actually paying for this but you get this other
thing for free right so just just a positioning thing um just keep yourself like the most valuable
so in your in your con your book is obviously part of that so i would not be careful of that
and i think if you have pieces of the book that are applicable like i'm thinking of outputs like
for gram it's like the crafted prayer like writing a crafted prayer that someone could get
so the way i would distribute that is like you put it up as a piece of content where you just
read it um like and just say like hey if you're struggling with this like pray this prayer um
or um one of the greatest we had like a little pdf from kingdom messengers of like
killer hooks and one of them i remember was like this is what jesus thinks about x like or this is
this is what the father thinks about x like it's just a great way to like hook and then this is
what jesus thinks about money so jesus thinks about marriage so jesus thinks about you know
something your job your whatever like you can just insert topic there but it's a good hook because
you're people like oh what would jesus think about this and then you're very confidently like
quoting jesus which means you you know what what he would actually say which is good um so it's a
little bit like um it just kind of sticks out a bit it'll catch people's attention but potentially
like even that game thing like hey here's a quick exercise that i teach in our group that helps
anyone who's never heard from the lord hear from the lord okay step one do this step two do that
step three do this drop your answers below in the comments i can't wait to hear what you thought
that's like a whole 30 40 second post um because people will also or and another way to do this
this is like getting kind of into the weeds but you can have a video that's just you pointing
down into the comments that's seven seconds long it's just like this magical number of seven seconds
and in the caption it's like here's how anyone can hear from god like read descript in description so
why does this work because in the description you have the whole thing written out in long form okay
step one you're going to do this thing because blah blah blah and it's going to take them
way longer than seven seconds to read the description right this is a really cool hack
so they're going to sit there and instagram is going to see that joe over here watched sally's
video 12 times and what he was actually doing was reading the description but it's like just
sitting there playing in a loop over and over in the background so your view count goes through
the roof like everybody sees like not only did that watch this video but now like it's also like
super annoying it's in this like description so you probably send it to a friend or you bookmark
it or you save it because you're like i kind of want to get back to this little thing um so it
works really well so that's taking the same piece of content that's one idea and like just two
applications of the same content um all of you can try the seven second hack thing um so anyway
that's all for free i mentioned also mentioned daniel aisles in there you don't have to go buy
his thing we've done his course we did it for a few months it's a thousand dollars a month
um if you have questions about stuff that he's teaching i can probably help you with it
um but i only just if you're following like hack your feed as well go follow some of these people
who are doing the content like and just so when you're scrolling and if you're just not thinking
about this you're scrolling through your insta feed at the end of the day you're going to see
some samples of really good content of who's who's doing this right um and anyways those are some
hacks another way to hack your feed is just by searching the stuff that you're wanting to watch
so even like instead of like following accounts like sometimes if i want to if i'm going somewhere
and i want to see a bunch of stuff or like how to do something i'm searching it and then i'm like for
the next week that's all my content is the stuff that i've been looking for because the algorithm
is like trying to get it to you because you were interested in it so it's awesome um can i just show
this is uh we found this person um and lindsay
this video and it was just super funny but this is this is a grandma who i'm not saying
you guys are grand but i just want to give you guys some hope this person has like
the so go follow find this what this person's like this has a million likes this video has
got 170 like likes um she has 3.4 million followers okay so just like don't worry about
age don't worry about like your content um she's 95 years old i think that beats anyone in this
group and um it's just entertaining and there's another one it's not this person but there's
another one who does like these disco uh videos or something and it's just like this this grandma
who's like doing uh like a djing it's like djing but with like pots and pans to like
popular songs she's got like a million and a half followers it's just insane um and it's the only
video she makes it just like dubs like all the popular songs and so just be thinking about like
the world's a big place um and and these there's like just you'll find a little niche here and just
like um you know being helping like because changing perspective of it like watching a lot
of content you can kind of if you go into it with the identity of being a creator then when you're
when you are a consumer you're kind of seeing it a little bit differently and you're like okay well
this one got a thousand likes like what's going on here why did that why did that one get a thousand
likes um to help just get like your eye in and then when you go to record you'll just naturally
do some of these things so cool okay well done that okay well i think we're gonna wrap up for
today i'm going to be on in an hour and a half to for like a work session for any questions if you
just want to sit last week me and cindy worked but xavier sat in and just like he was at work and but
was just listening and would like chime in every once in a while so come join us you don't have to
if you don't want to but you're more than welcome and that's all for today we will see you next
tuesday if i don't see you in an hour and a half okay bye everyone