Completion on something that mattered to me.
Yeah, like to do what it took and invest in it.
Invest in the support I needed to.
Yeah, to take a dream that was birthed
in me and actually.
Put it off the back burner and make it
a priority and make it happen so that
that's so gold.
I'm glad you brought that up, Kate,
because I was thinking the same thing.
One of the things and in Prosper
Leader members, we've got a lot of
super creatives.
Trust me, they can just create up
a storm with a lot of gifts
and talents.
And yet it's
so easy to start a lot of things and
not take it all the way over the
finish line.
And I'm included in that.
But finishing the book
is is huge.
It's like it becomes a.
A springboard and a pattern
to like create success
in all the other areas, did you find
that?
Yeah, well, yeah, when you say less
than like that, that was it was like
me. It's a whole nother layer of
healing, in my opinion, to actually go
through the process.
I like all the stuff I talk
about in the book that I had overcome
in the past in different areas started
coming to the surface again as I was
stretching myself to do this.
And so just working on that stuff
at a whole nother level was
really important part of my continued
journey, I think.
So awesome.
So is that what you would say was the
biggest lesson?
Yeah, I guess more
what did Karen
just say, know thyself, right, just
more knowing how to be
with myself and support myself and
my system and my nerves, you know, all
of that in order to do that, to
have a better I just grew in a totally
new understanding of that and
compassion for that.
And that that supports my clients
better, you know.
So good.
Hey, all of you that don't have your
camera on, pop on and say hi.
Good morning, Alma.
Good morning, Tracy.
We'd love to
see all of you and have all
of you see each other and
then we'll go ahead and get
started.
But it's nice if you can all get to
know each other. Hey, Alma, great to
see you.
We've got a lot of you that
well, in different ways, you just
so overlap.
So I'm always excited for Prosper
Sisters to meet.
Alma does so much
somatic work.
She's got so many gifts in in
that area.
So, Kate, you guys would be
great connections
to get to know each other.
We're just talking about books
that have come out or are
coming out. Of course, mine's coming
out soon next month,
but I'll get to see it for the first
time.
The first here next next weekend
in Louisville, Kentucky, when I'm
doing a book signing.
But we were just talking about
each of the different books.
Of course, Charlotte's got a bunch
of books behind her.
You can you can see.
And Karen
with the Return Method
and Kate with
Good Girl Rx.
I love your name.
Hold yours up again, Kate.
I just think those that don't
know you, you're new.
You guys need to get to know
Kate backwards.
She's amazing.
Love it. Love it.
Love it.
OK, let's
start with prayer.
I'll let everybody else.
I guess, Tracy, maybe I don't
see you don't have your camera on,
Tracy, but hello.
Let's start with prayer and
then let's move forward
with the purpose of office hours
and moving you guys forward.
So, Father, I thank you for this day.
I thank you for every good and
perfect gift that you've placed
inside of each and every woman.
And I pray blessings on them.
I pray blessings of courage
and encouragement.
I pray blessings of joy.
I pray blessings of peace.
I pray blessings of power.
I pray blessings of prosperity
and abundance in
all ways and all forms.
And so, Lord, whatever you want to
come forth on this call, I ask you
to come forth with grace and ease
and clarity.
And we give you all the glory
in Jesus name.
Amen.
OK, so the purpose of
office hours is
several fold.
Love to encourage
each other, celebrating our
wins.
And so if you have any wins, let
us really celebrate with you.
I like to say the tide that rises
raises all ships or all boats.
Right. So as you
get wins, it encourages everybody
else. And we may even ask questions
about the wins to learn and glean
from it.
And then the second is
any challenges if you need
some hot seat coaching.
And third is
to have
you take a look.
or give feedback from each other.
And so that's always great.
We get out of our own head.
And you can do that by either showing us something,
sharing the screen, or just giving, hey, there's Tracy.
Good to see you.
Or if you want us to look at something
or you just want us to hear something.
So questions that you have to move forward,
the questions are phenomenal.
They come out of office hours every week.
I've really come to love this time.
I did it at first just to really add value,
but it's actually office hours
has become one of my favorite times.
So, so much good stuff has come out of it.
So with that being said,
of course you can raise your virtual hand
or if I can see you, you can raise your hand
and we can be, it could be on anything,
marketing, pricing, how you do something.
A lot of you have a lot of skills
and you've done some amazing things.
You're different links in the business world.
So I love that.
I know I had talked to Kate.
Kate, do you still want feedback on your,
on your skills or have, how do you feel?
I do.
I don't know if I can condense it good enough to ask.
Well, let's try.
I'm gonna bring you up where I can see you here.
And so tell us a little bit about what you do.
This is always good for all of you to practice
and be able to refer to each other.
Tell us what you do,
what it is you're wanting to do or desiring to do
and what you'd like feedback on.
Okay, sure.
So my client really has kind of
a couple of different doorways,
which is why I'm trying to kind of figure out
these namings for what I'm inviting them into.
But a lot of the women I work with
come in the doorway of burnout,
of just getting to a place
where they've overextended themselves
and have lost contact, lost connection with themselves.
Like they've lost their anchor.
Their energy is so attuned to the world
that it's affecting their nervous system
and they are overwhelmed.
They're at a breaking point.
They are, feel like they're falling apart.
So it's either emotional or physical.
And so they're coming in that place of seeking relief
and desperately ready for change
and nothing that they're doing to seek that is working
because they're not addressing the underlying factors
that are impacting that.
You've got a medical and a clinical kind of background.
So share a little bit about that.
My background is a physical therapist.
Yeah, I was a physical therapist for 25 years
and basically became a patient,
went through thyroid cancer and other cancer scare,
all kinds of symptoms,
experienced every symptom that I ever treated in the clinic
and realized that going through that approach,
just trying to fix it from a physical level was not working
because it wasn't addressing the hidden factors
that were impacting my body that kept repeating in my life.
And so then I did like a two-year mastery level training
and transformational coaching method,
did a lot of studying on everything from women's health
and hormones and psychology of habit change
to attachment theory and nervous system
and just all of that stuff
to kind of finally get to a place of understanding
how I got my health back
and how I got my life moving forward
in the direction that was aligned for me
and creating boundaries and communicating
and all those things that I needed to do to support myself.
So anyway, so a lot of my clients are,
sometimes they're in a midlife transition point
because that's usually where it catches up with us,
but I do also work with a lot of like 20-year-olds
that are just really paralyzed in life decisions
and that's causing anxiety and causing panic attacks
and different things going on in their body
because they don't trust themselves.
They're so, they don't know how to move forward
and there's too much weight and pressure on it.
And so I like working with that too.
I love helping people decode what's going on in their body
and the messages their body and soul are sending them
because as soon as they have that clarity,
then they're out of uncertainty
and that calms the alarm.
And a lot of the things they're doing for their body
are just not working long-term.
And so that's kind of my work.
And then I also love helping them
get the focus off of the body
and off of all of the things that are wrong
that they're trying to fix
and create a vision for what they do want
and start moving towards that
because that creates safety in the body.
When the body, when we start seeing what's working
and that we're moving towards our goals,
we're spending time writing
or we're doing the things we love
and we're passionate about it,
it sends a message of safety to the body
and those alarms start to calm.
But that creates,
that requires a lot of internal boundary work.
and external boundary work to even allow yourself
the space to do that.
And so that's where that whole good girl conditioning
comes in because it really, really,
you know, so many women that they land
on an intuitive prescription in the session
and know exactly what they needed to do,
but guilt and shame and fear of, you know,
how it's gonna affect everybody else is a big, big roadblock.
So yeah, I'm just trying to name
my offerings a little better.
So tell us the options, tell us what you're offering
and what are some of the names you're considering?
And then you guys can put in the chat
which one you like and why,
we can have a conversation around it,
but let's help her name how things relate to you.
So go ahead, tell us what the offering is.
The two initial sessions that are like 75 minute sessions
were breakthrough to break free strategy session,
and then one was called
the roadmap to relief strategy session.
I'm trying to name the others based on the book,
which is really on breaking free.
It's all about freedom and stepping into alignment.
So I had, let's see, breaking free to feel like me again,
breaking free, we used to call it
the fulfilled healthy and whole woman,
but I'm just trying to tie it into the theme
a little better of the book.
I'm looking for a name of the collective
that's the lower level,
that's just helping them to step in at a lower level.
And we were talking about the Good Girl Healing Collective
or something with the name empowerment on it
that speaks more to the outcomes.
So what are your top favorites?
Do you have two or three?
I like breaking free together,
it's just not very specific.
Break free together.
Breaking free together as the collective name.
I don't mind the healing program.
Breaking free together.
We also had called it like living freely at one point.
What else?
I wrote down some other ones.
I'm just not sold on any of them.
That's why I'm frustrated.
Okay, so this is a lesson for all.
We'll do some of this together, okay?
When you go to name anything,
you wanna think in terms of a heading and a subheading, okay?
The heading should be the result
that your program delivers or book or course or whatever.
If you focus on the transformation, the result,
so that people look at it and go,
I want that, I desire that.
And then the subheading is usually who it's for.
So that I'm just making up something,
hot flashes be gone for women over 50
struggling with menopause.
I'm just making up something totally random, random.
But I'd look at the first one and go,
oh yeah, it's hot flashes be gone.
I'd look at the second one and go women over 50, that's me.
Or maybe it's more targeted for Christian women over 50.
Or women in perimenopause and menopause.
So that I look at it and I go, I want that, that's me.
So let's keep that in mind
as we can even build this together a little bit here.
It's a good lesson for everybody.
So what I would ask you, Kate,
and I think I have a place to take notes on Zoom.
I think it's in our whiteboard, but I don't see it.
But anyway, I'll try to just take notes in the chat.
How about that?
I would say, what is the top results?
Just describe, let's pick one that you wanna do.
You wanna do for the group or the individual coaching?
What do you wanna do first?
Let's do individual first.
Well, yeah.
All right, so this is individual coaching
a couple of times a month, weekly,
something like that, right?
In the past, it's been weekly.
Okay, all right.
So what, describe to me the top results,
feelings, transformation that they will get
that they really desire.
I think it's, this is where it gets complicated
because it's so many things
and it depends on where they are in the river, you know?
I mean, relief is often one of the,
like the person that's really in burnout
is saying relief first.
A little bit further up is more,
where we get all the way, when we get to the end,
it's always like just the freedom to be fully me
and to feel like me, like to not have lost my,
like to be able to maintain and hold my peace
and my confident confidence.
That word comes up a lot.
Got peace, confidence, freedom,
the ability to be fully me and relief from what?
The stress, the overwhelm, the...
the lack of energy, the vulnerability of what she's
feeling with no capacity.
OK, so this is another way that works well,
is from something to something.
So we could say from, I'm just making up something,
and you guys all jump in, but let's just
say from overwhelm, if that's common to all of them,
to something like bold, free confidence or something, right?
This is messy, but we're just playing together.
I'm just playing to get you guys thinking.
So all you highly creative sisters,
help each other out, because you need to do this often,
and it's good practice, right?
So one powerful way is to go from something to something,
and then we can go deeper in the subheading, right?
So if I said from overwhelm to bold, free confidence,
and then I'm just making up something,
a breakthrough for women struggling
with good girl syndrome.
This is totally rough, but you see
how it starts narrowing it in, who it's for.
So if you were going to do that, what kind of stabs
would you take at it?
Anybody feel free to jump in.
I see you guys all writing.
Any of you like naming things?
And the other thing that we can do
is we can take all of the things that I just mentioned.
So I'm going to show you another way to get you started.
OK, Karen said, good healing for good girls,
breaking free to be me.
I like breaking free to be me.
That sounds really nice.
That's got a ring.
We almost don't need the first good.
Healing, total healing, something for good girl.
You're on a roll, Karen.
I like it.
Keep going.
You're on a roll.
And then the other thing that you can do,
I'm going to share the screen really quick,
is if you go into chat.
And I've taught you guys how to organize.
Those of you that are working with clients
are doing multiple things.
So I could scroll down here because Kate is my client.
I'll probably see something with her name.
I know it's there.
That way, it stays in the theme.
Oh, there it is, Kate.
OK, so this way, it already knows some things about it.
OK, so you can say, help me name my individual coaching
program.
OK, and then you can start to say the results are.
OK, and let's just see.
I just threw what everything that you had just said.
You could also say, I like something that we just said.
I like free to be me in there.
It could also be from dot, dot, dot to dot, dot, dot.
Give me five possible names.
Focus on results and subtitles.
Focus on who, which is women.
I'm going to type really fast.
Just say it again.
Women in overwhelm.
What else?
Give me a few words real quick.
Kate, just real quick.
Overwhelm, inner conflict, what else?
Something about nervous system.
Yeah, dysregulation for sure.
System dysregulation.
Are they a lot of stuff?
Is relief in there?
What is it?
Relief.
OK.
But relief stress up there. I see that. Okay. Okay. So let's
just play. Let's just see the five things that might start
triggering us. This is how you play. Okay. So boom, here it
comes. Here's five examples. So straight straight up with free
to be me. And then the subtitle private coaching for strong,
sensitive women ready to break free from overwhelm and reclaim
peace, confidence and self trust is a big one. Yes. Yeah. Okay.
Self trust. Okay. I'm from chaos to calm and confidence, a
transformational journey for women caring too much for too
long, ready to come home to themselves and finally breathe
again. Yes, yes, yes. Okay. The bold return weekly coaching for
women ready to release pressure, restore nervous system peace and
rise rooted in clarity, courage and confidence. unbound free,
whole and fully me. I'm tired of holding it all together and
ready to let go feeling safe in her body and lead with truth
and trust. The reclaimed journey, a sacred one on one
coaching container for women in transition moving from stress
and self abandonment to freedom embodiment and full.
Those are all pretty good.
Yeah, and the thing I kept coming up with is a journey back
home to yourself kind of like what Karen was even talking
about. So there is there that is right. So now you can also
refine it. And so you can tell me what you like about any of
them. And it'll do new combos. So is there anything in number
one that you like?
I mean, I like the description of the woman I like the piece
that reclaim peace, confidence and self trust. I do like free
to be me. It feels like maybe it's not as
Yeah, um, what else do I like? I love the chaos.
I kind of I kind of like the descriptor that because that
just fits so many people. I'm caring too much. Okay, so
like the title on number two or or the subtitle?
Maybe maybe I I like the simpler title of the free to be me but
having a subtitle that speaks to the chaos or something you know
what I mean?
I like the concept of chaos to calm, perhaps a subtitle. So so
I like so you like the simplicity.
Of title and description. Okay. And number three. Like if you
don't like something you want to say that too. So we get rid of
stuff.
Three really names it well though, release the pressure
restore. And I like how they add in nervous system to the piece
like so that gives them context, rise rooted I've used the word
rise, rise rooted in clarity, courage and confidence, all of
that speaks to what they want.
Um,
okay, do you like the title the bold return or not? Um, not so
much the title, right? No, I like the felt sense of it, but
it's not quite. Yeah. Title not descriptive enough. Okay. And
then what about number four? I kind of like number four title.
Okay, it's very, it's very tied into the book thing. Oh, it is.
Okay, so we like the title of number four. Okay. Um, and the
subtitle is not as strong as the other ones. Yeah. Okay.
Okay. And then lastly, number five. Anything about number
anything about number five? I like kind of like that. Um, you
know, one of the things we came up with together was that radiant
reclaiming and it just was too fluffy for me. I didn't like it.
But just that simplicity of that I like better reclaim journey.
Yeah. Um, but so so it doesn't say Oh, it does say coaching in
the subtitle. So I'm moving from stress and self abandonment to
freedom, embodiment, full expression. I like those words.
I don't know if they would relate to those words as well.
Okay. Um, I don't know, maybe women can answer that question.
I'm just gonna just for playing, you can keep doing this. But for
sake of time, I'm gonna say give me five more based on that
feedback. And then I'll send you all this and we can play with it
in coaching. But ladies, any feedback things that jump out at
you what you're learning from this
Okay, based on your feedback, simplicity and title, clear focus results, subtitles, a balance
of heart, clarity for your ideal.
So number one, free to be me from chaos to calm, private coaching for women ready to
release overwhelm and live with peace, purpose and bold confidence.
The reclaim journey from self abandonment to self trust, coaching for women ready to
reconnect, realign and rise fully rooted in who they are.
That's very strong.
I like that one a lot.
Rooted and free coaching for strong, sensitive women moving from anxious, overwhelmed to
grounded confidence and unshakable inner peace, unshaken, the calm.
So I'm going to send you all of this to be able to play with it and we'll do it in coaching
some more.
I want this to be a lesson for everybody, so let me grab the link and then I'll pop
that link in the chat for you, Kate, so you can grab that right now.
And then, okay, feedback, ladies, what are you learning from this and anything that jumps
out at you guys about this and then I want to open up space for other things.
Give me feedback.
What are you learning from this and what ideas hit you?
What was super attractive?
What?
Okay, good to know how to do headings.
Okay, good.
Yeah, I thought I'd just make this a lesson for everybody because everybody struggles
with that and sometimes we get so fancy.
So the thing is, fancy doesn't sell.
If it's confusing, a confused mind is not a buying mind.
So what you want is that the goal is when they look at the title, they go, yes, please
sign me up.
That's what the title should say.
Yes, I desire that.
And then the subtitle should really say, boy, that's me.
And it can go even deeper.
I really, that's me and that's what I want to be, right?
So, okay, ladies, any of you feedback, come on, jump in.
This is how we all grow.
There's some good feedback in the chat a little bit.
Oh, okay.
I only saw one from Karen and Tracy says reclaim journey feels too general.
Okay.
Yeah.
Okay.
Good.
Thanks for that feedback.
I don't get super clear sense.
Okay.
Awesome.
Thank you for putting that.
I did that one.
Pass me by.
Okay.
Good to know how to do headings.
Yes.
All right.
Anybody have any questions for Kate and then otherwise, Kate, does that start to give you
a little direction?
Yeah.
Those all feel like better choices.
Good.
Then we'll, we'll polish it up.
Okay.
Appreciate you.
Thanks for being an example because it's something that everybody else needs to know.
It comes up often.
I like that.
I think those questions are good for, for everybody.
Okay.
Who else has got something they want to talk about?
Okay.
Tracy.
I have a small email list, but I email consistently, but I just did somebody else's class on my
emails.
I have a good open rate, but I have not.
It doesn't result in sales.
My email list hasn't been resulting in sales.
Okay.
So my question is one of the things she suggested is that how she suggested it with, for people
who haven't been emailing very much to, you know, just kind of do a reboot sequence.
And it's like, that doesn't fit exactly to me because I have been emailing consistently,
but so I want to know, would it be kind of weird to just, to just go back and go, all
right, let me just kind of take this bit, you know, you've been with me for a while,
but it's been a little while since I've introduced myself and just kind of redo a
lot.
There's no problem with that because here's the thing.
Most of us assume that everybody's reading all our emails.
And so there's some things about emails that you need to know.
Not everybody reads them all.
So even if you do a sequence, they may catch one of the five or two of the five, and it
may not be the exact one that you want.
So recapping, and even a link in the last email we did, if you missed that, click here.
So that you keep them where you want them to be, right?
Kind of keep them in the framework.
You want to write the email, uh, unless it's a powerful story that.
really pulls you in. Shorter is better. And you want to make it skimmable. Your emails should
be skimmable, meaning people don't read these days, they skim. Okay. And so the way that you
make it skimmable is using bold, for example. And if you do the way that people skim, starting at the
top left, and kind of have the bold different places, that the bold goes to the middle right,
and then back down to the bottom left, so that they, if they just read the bold words,
they could get your whole email. That also will really increase them getting
what you want them to get. Okay. You want to use, there's a big, this is for writing books,
those of you that have written books, and it's so true for email, which is show, don't tell.
And that goes along with the idea that facts tell, stories sell. So if you're blah blah blah talking,
and just think about facts as blah blah blah. If you're going to do facts, it should be put in a
very interesting curiosity, bulleted, quick to grasp it. So people should be able to get your
point right away. And so if you work your way top to bottom, the subject line is what's going to get
them to open. So work on your subject line, train your chat GPT to get to know you, and to, and never
take the first answer from chat GPT. Ask it three, four times. How would you improve that? How would
you make that with an even higher open rate? How would you, using the skills of top copywriters,
make this the most compelling subject line? You know, keep digging it in. Don't just take the
first answer, okay? So subject line gets them to open. Your first sentence determines if they're
going to keep reading. So there's some very important, you don't want any blah blah blah,
hey, I hope your week was great. You're, they're out of here. They're busy. So you got to pull
them in with what are they going to get? What, what's the point of this email? Okay? Short paragraphs,
typically, it can be one to three sentences in a paragraph. If it looks like a big block of text,
or the email looks like a big block, block of text, they'll say, oh, I'll read this later. And
they never do. They'll set it aside. So you got to pull them in, pull them in powerfully with story.
And then lastly, I'll say is use all five senses as much as possible. Okay? So yes, go back and do
it again. Incorporate those things. The next thing is that your call to action needs to be very clear
and only one call to action at a time. One subject, one call to action. Does that help?
Okay. Anybody have any questions? Let's it's a great, it's a great, very important conversation
as far as getting sales. So what are you trying to get sales from, you know, of,
and how are how are you approaching it now that is not working?
I think I've just been too much, like, there's,
it's just not clear enough. I've just been like, offering information and tips and, you know,
things like that. That, you know, my business is nourishing body and soul. So it's like,
oh, here's how you know, here's this that nourishes you or that kind of thing. Okay.
And with some calls to action, but not one of the things that that I saw a lack of in doing in,
you know, in this class the other day was the which I have applied this in other areas, but
not my email, the principle of expose their, their, you know, tap into the feelings, expose the
problem, and bridge yourself this to the solution. I haven't been doing that. So very clearly,
I've been doing it kind of generally, like, oh, here, I'm going to offer you this.
People are too busy to distracted. Yeah, cannot you cannot be vague. It's got a really hit. Yeah.
So I'm glad that that you're picking that up. That's huge. Yeah.
Things have changed, especially after AI.
So I've said this many, many times to all of you.
Information is not transformation.
They're not lacking information.
They're overwhelmed with information.
So the day of just putting out informative emails are gone.
If it's something super relevant, I mean, if it's a recipe that's your favorite recipe,
okay, cool.
Tell a story around it.
When did you first have this recipe?
When do you use it?
What have you seen it help people with?
I'm just making up something around a recipe.
Of course, any time you can hit little known or curiosity.
So again, write an email, run it through ChatGPT and ask it to analyze it.
And ask questions.
You can use ChatGPT to teach you.
So ask questions like, how would you make this email more engaging?
Using the skills of persuasion and the best copywriting and marketing, how would you get
more clicks or opens?
Things like that.
And it'll redo it each time and you'll be learning.
You'll be taking a copywriting class without even realizing it.
Okay?
Helpful?
Yep.
Okay, any other questions about it?
I did have one that came up while you were talking.
I forgot what it was.
I didn't write it down.
Anybody else?
Oh, I was just going to, it wasn't a question really, but just an example from her.
In her follow-up after that master class, she sent this, she had contacted me beforehand
when she saw I signed up, and I had let her know I wasn't able to make it there live,
but I was going to watch the replay.
And so I've been getting the, which I'm sure she's sending to everybody, the follow-ups
for the, after the class.
But it was such a brilliant example, one in particular, with the follow-up emails that
she sent.
And it was story-driven and she was just like, you know, she told us this very cute, very
brief story about how she was making cupcakes for her, her friend asked her to make cupcakes
for a baby shower and gave her a Pinterest thing.
And it was a massive fail and the subject line was my $97 cupcake failure.
And so it was like, okay, that's catchy.
And then the story of how she ended up this whole thing, she ended up spending $97 because
she had to go buy cupcakes because it was such a disaster.
And then she tied it, and it was just a very cute, brief little story that's very relatable.
And then she tied it in with you, you know, you've attended the masterclass, but you understand
that having the recipe is not the same thing as knowing how to make it.
And so she's like, you in the masterclass, you've got the recipe, I'm ready to help you
make it.
And I thought that was just, it's so crystal clear, such a cute, brief story.
And I thought that is, that is a masterful email.
It is, it is.
And it's good.
And you keep those.
And you can also, you can pull from your favorite people, and you can say, how would whoever
that was, you know, Amy Porterfield, or how would you know, whoever it was, how would
they write this email?
So I went through in writing my book, it was a very interesting experience.
I've been blessed.
I took a writing class for two years with Kelly Morgan, and she's incredible.
And I really started learning the craft of writing, okay.
And then I had phenomenal editor, that's a good friend of 35 years that has edited my
work in my corporate when I had my my corporation and so on.
And then I had the publisher that was giving feedback.
So the lessons I went through, when I had the book in its rough draft, it was 300 pages,
and it was still going strong.
And she said, I want you to get the book under 100 pages.
And she said, because your book is meant to be in every church, small group recovery group,
it needs to be easy to read, I want you to get it.
So first pass for me was to be able to, they have in writing, it's kind of a weird expression,
be willing to kill the baby, meaning be willing to kill what you love in your writing.
Don't be attached.
I had stories I loved that I had to get rid of out of there
that I have to save.
I had so much that I loved.
And I had to be willing to say, OK, for the greater good,
let it go.
And so the lesson was, how can you say it more succinctly?
That's the first art, is it's really easy to talk a lot
and write a lot.
It's hard to condense it.
So I had done that.
And then my first chapter is so story-based.
And it's such a profound spiritual experience
that I had.
It was so story-based.
After that, you guys all know me.
I'm really a teacher in the body of Christ, right?
So I can really teach and explain.
So what I realized is the rest of the chapters
after that first one were blah, blah, blah.
Great teaching, great, but people
don't want a lot of words and a lot of teaching.
So I kept hearing Kelly's voice, show me, don't tell me.
And so I had to go back.
And this is what you can do with your emails.
Go back and find a story.
So each chapter after that, I rewrote every chapter.
It became a story.
Very little teaching.
The teaching was in the story.
So that was a whole nother wave.
I think I did, I can't even remember, like 32 edits.
It was insane, OK?
So versions, OK.
So did that.
Then you have to look at, and you could do this
with email or with your book.
You've got to keep in mind the general precept of the book,
what the book is trying to accomplish
or what the email is trying to accomplish.
So is it dedicated or did you add extra points
all over the place?
Or did you stick to the main point?
Did you keep it to the precept of the book?
And then you had to do that for each chapter.
Did each chapter deliver the promise of that chapter?
So do that with every email.
So that was huge.
And then in my case, it's kind of a powerful journey.
In the first chapter, it's this, I hear from the Holy Spirit,
passed out to slave woman.
And the slave woman ended up taking on a persona.
So then I went back to slave woman
needs to be in every single chapter.
The slave woman and money.
The slave woman and, right?
And so it got rewritten all over to make sure
the slave woman didn't.
So think about that as you work through emails,
copywriting is just a really great skill
for everything that you do,
all your marketing materials, everything.
So think about some of those things,
the simplicity, the skimmable, the story.
Does it pull on all the senses?
Is the call to action clear?
Is the call to action compelling?
Is it something I really need and desire?
Does that help?
Okay.
Maybe more than you asked,
but hopefully it helps each person wherever they are.
Okay.
Let's talk about this for a minute
because this is something that affects all of you.
How are you doing with your emails
and what's working, what's not working?
What are you learning?
I'd love to hear from all of you.
Well, I can say with my emails,
I'm at an interesting transitional kind of point
where it's like,
just a lot of things I've been learning
are coming together.
And so I have my weekly email that I send out
that's the newsletter kind of thing.
And that's like all the time.
And that's my consistent,
everybody gets an email at least once a week.
But I've started doing kind of like a,
oh shoot, I want to know this.
And so another time in the week,
I'll just go, you know, super quick question.
And it's like two sentences long.
And I get more, so much more engagement with that.
And it's something that's, it's not like well-picked out.
It's just, you know, authenticity works.
Who'd have thought?
And more so with AI,
because everybody can tell when something's written by AI.
So even though you're using AI,
you're not losing your voice.
And so the more authentic, the more real,
the more about you.
And these short emails, like for years,
you know, I was paying a thousand dollars a month
for a copywriter.
I learned a lot from my copywriter.
And for years, about every,
I think it was every three months,
he would send out a really short email.
Are you still interested in blah, blah, blah.
And I'd always get yeses and responses.
Like it's something, and that goes also
to what's very popular, has been very successful
over the last year or so, which is one word response.
So you want to make it super easy for them.
So you just say, you know, reply with,
or pop in the chat and you give them one word.
That is very successful.
So again, you want to get rid of all resistance
and you want to make it as easy as possible
for them to interact and engage.
But that engaging drives the algorithms of the email
as to how many people it goes to in your ratings
and all that kind of stuff too.
So open rates are almost less important, they're good,
but engagement is the highest.
Good.
Okay, I'd love to hear from some of the rest of you.
Talk to me about your writing, your emails, anything.
I'll go.
No, I just, I'm sorry, I had to jump off.
I have a new client, ha ha, there's a win.
But anyway, she was, she called Brazzled
and I'm meeting with her tomorrow.
But I heard the topic of, you know,
like being real and authentic.
And I'll tell you, even like with my Zoom meetings
with the women, I mean, I tend to be very honest and open.
That's, that keeps me sober.
But when I go really deep, you know,
like really, really deep, sometimes I think,
oh God, are people are gonna like be like offended
or like kind of, and people like appreciate it.
It's kind of like, wow, me too, which is nice.
So anyway, authenticity, definitely.
Yeah, be real because like Brenda was saying,
and I heard that too, like AI,
I could tell a freaking AI story.
There was something came out like a month ago,
somebody had died or I don't know, some celebrity.
And I started reading it and I'd like this,
it was not, it wasn't the New York Times,
but it was like something reputable.
And I was like, holy God, this is so AI.
Like I, yeah, so.
People can really tell.
So you use it sparingly to help you improve,
but you keep your hand on the steering wheel
and make it very authentically you.
It's a tool, really.
Yeah, I use it just to like, kind of like help,
help you make an outline, but the writing is mine.
Good, very good, very good.
Who else?
What's working, what's not working in your writing?
I can go, I think just feeding off what Karen said,
I mean, Tracy, yeah, learning when,
if I don't have it completely written from myself first
with the story that's personal
and then ask ChatGPT to tweak it or change it.
If I just kind of type it into ChatGPT first,
even though it's still my stuff,
if I haven't started with the organization,
it starts losing my voice and I'm like, ugh.
So it just, that's a waste of time for me.
I've got to do it in Evernote or somewhere completely first
before I even go there.
The other piece that I'm starting to learn,
number one, I think that this journey
of this weekly writing, I've been doing it since 2000,
I don't even know what, it's developed me.
So even if I wasn't getting engagement,
it wasn't working, that habit of doing it
and doing it and doing it matters.
It's like a safe space to keep practicing that, you know?
But I think what I'm learning that I'm,
where I'm starting to finally get more responses
or engagement occasionally is when I'm getting closer
to what we named a minute ago,
which is really exposing the problem
and speaking into it instead of sidestepping it.
Yep.
Like I had a-
Fluff doesn't work, fluff doesn't sell.
You can do that from a place of compassion,
but to, it's not compassionate not to name it.
And then they're just searching forever, you know?
Yeah.
It's just that, you know, okay,
for all of you that love vanilla ice cream, wonderful.
I don't even eat ice cream, but vanilla,
it just really needs to have something,
an element that I learned something or I'm surprised
or it touches my heart.
Like it just can't be plain Jane in this day and age.
There's just too much in everywhere in writing.
Right.
And multimedia.
So throw in, make an audio and throw it in there.
Make a video and throw it in there.
Add a picture, talk about a picture.
Like, don't be boring.
Just go back as if you're talking to a fourth grader
and you need to hold their attention
because that's the reading level, by the way,
of the average American.
So don't, that's why I say,
don't use long paragraphs, long words, you know?
lots of block text, we've become an entertainment video society,
unfortunately. And so it's important that you use variety,
you don't serve the same meal every day. Okay, but you bring
up a great point, Kate, that I've always said, consistency
creates momentum. Consistency creates momentum in your
business. Consistency creates momentum in your personal
development. Consistency creates character. And so the very fact
for those who have never written, I start them like with
Tracy that you do a newsletter once a week, being front of
mind once a week is minimal, wiser, the cord of three
strands, right, that you're using email, you're using DM and
text, and you're using social media, right? So these days, the
game is being front of mind, front of mind, and then using
mixed medium, mixed styles, don't make all your emails sound
the same. And there's so many different ways you can go at an
email. Right? So, good. You guys, those are really great
questions. Today, we really just talked about creating a powerful
title, and creating a powerful email. So we really kind of
landed in the copywriting department for this office
hours. And so I pray has this been helpful. I'd love as we
close, I'd love to hear your biggest takeaway. You can unmute
yourself and say it or you can pop it in the chat. Your biggest
takeaway and what you're going to do differently as a result,
we want to leave these changed, we want to leave these
implementing, right action. So biggest takeaway and what you're
going to do as a result, I want to hear from all of you, some of
you that have your camera off, and you're here, I see you
interact. Okay, so biggest takeaway.
Um, be real.
My email game.
I should say I've been doing it, but really making it so much
more clear and concise, and sales driven.
Good. Love it. Love it. Okay. So Karen said be real, be free to
be you and me. Okay, good. Let me hear from some more of you.
Alma, Charla, Kate.
Authenticity is the new sexy.
Love it. Love it. Okay.
The value of letting yourself get out of your head and be
supported and somebody has something.
I thank you for doing that today. Thank you for I know
that's not in your comfort zone. So thank you for because like I
said, the tide that rises raises all ships, all of everybody
here. And there's a lot of people going to watch this
replay. You know, this can this can impact everybody as a whole
let's have all prosper leaders wildly successful in their
communication strategies. So thanks for being here. Love you
guys all we'll see you next time. Thanks