WEBVTT

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Okay. Let's talk a little bit about what's working in 2025.

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Now short form content,

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I think is the number one form of content that is

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being pushed in the algorithm currently.

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Now what is classified as short form content?

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Really it's videos that are 15 to 30 seconds long.

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Now the longest probably is two or three minutes.

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YouTube caps the video being considered a short at three minutes long.

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So they won't even put it into their shorts section of YouTube.

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If it's longer than three minutes, it becomes a full like long form video.

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So if you're thinking short form,

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like YouTube is the probably the number one platform that is growing for short

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form. And it's where people are watching.

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Which is kind of crazy because YouTube has been known as a long form platform

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for so long,

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but that just shows where the shift is happening and what content is being

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watched. So even if you think about it, you're watching reels,

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you're watching Tik Toks and those are all short.

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People are getting those like capturing your attention in 15 to 30 seconds.

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Like if my attention and the world's attention needs to be captured in your

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first,

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probably three to five seconds because I'm going to be scrolling through and

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watching a video. I'm going to watch three seconds of it.

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And if it hasn't hooked my attention in the first few seconds,

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I'm going to scroll on.

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So I've always kind of used the example of human brains,

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especially like the younger our generation is getting.

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Her attention span is becoming a little bit more like a goldfish,

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like a really small attention span,

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which is really sad, but it's true.

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And so short form content is keeping people engaged and it's also building

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trust with your audience. It's getting people like I,

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the goal,

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let's start with short form content because in 30 seconds you can be putting the

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most like important piece of information.

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You can be sharing the most important piece of your testimony and little

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snippets.

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And it's giving people bite size information that they can process.

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And then if they want to keep watching more,

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they'll go and they'll watch more,

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but it's building people's trust because in first on the internet,

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like if I'm watching the internet and I'm going and I have found a creator that

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I like and like, I've just started, Oh,

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they came up with my feed and it's,

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I watched their one video and then I liked them and they come up with my feed

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again and I'm watching more of their videos. And then I'm like, Oh,

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I could like handle a little bit more of a longer form of what they're putting

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out and go watch a longer form video on YouTube or sometimes on tick tock.

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They're now like 10 minutes long. So you're just trying to build trust.

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The purpose of short form is building trust with your audience because

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currently they're going from being a stranger to being a viewer.

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So you're wanting them to,

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you're wanting to capture their attention and draw them into what you're saying.

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So I would say putting the most important part of what you're trying to get out

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in that video in the first 15 to 30 seconds.

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If it's a two minute video getting the most important part in the first half of

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the video.

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And then also trying to make your language like really like we're talking about

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niching down. We've talked a lot about niching down.

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We've talked about who do you feel like you're called to?

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What do you feel like your sphere of influence is and what is something like,

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what do you love teaching on?

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Because I think all three of those things impact your who and getting really

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getting down to the niche and speaking directly to those people because the

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purpose is wanting those people.

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You have something that you're called to say to them and we are trying to

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capture those people.

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So making the people that you feel you're called to that are in your niche make

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them feel called out in their first 15 to 30 seconds I think would really be the

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goal. So yeah.