Okay. Let's talk a little bit about what's working in 2025.
Now short form content,
I think is the number one form of content that is
being pushed in the algorithm currently.
Now what is classified as short form content?
Really it's videos that are 15 to 30 seconds long.
Now the longest probably is two or three minutes.
YouTube caps the video being considered a short at three minutes long.
So they won't even put it into their shorts section of YouTube.
If it's longer than three minutes, it becomes a full like long form video.
So if you're thinking short form,
like YouTube is the probably the number one platform that is growing for short
form. And it's where people are watching.
Which is kind of crazy because YouTube has been known as a long form platform
for so long,
but that just shows where the shift is happening and what content is being
watched. So even if you think about it, you're watching reels,
you're watching Tik Toks and those are all short.
People are getting those like capturing your attention in 15 to 30 seconds.
Like if my attention and the world's attention needs to be captured in your
first,
probably three to five seconds because I'm going to be scrolling through and
watching a video. I'm going to watch three seconds of it.
And if it hasn't hooked my attention in the first few seconds,
I'm going to scroll on.
So I've always kind of used the example of human brains,
especially like the younger our generation is getting.
Her attention span is becoming a little bit more like a goldfish,
like a really small attention span,
which is really sad, but it's true.
And so short form content is keeping people engaged and it's also building
trust with your audience. It's getting people like I,
the goal,
let's start with short form content because in 30 seconds you can be putting the
most like important piece of information.
You can be sharing the most important piece of your testimony and little
snippets.
And it's giving people bite size information that they can process.
And then if they want to keep watching more,
they'll go and they'll watch more,
but it's building people's trust because in first on the internet,
like if I'm watching the internet and I'm going and I have found a creator that
I like and like, I've just started, Oh,
they came up with my feed and it's,
I watched their one video and then I liked them and they come up with my feed
again and I'm watching more of their videos. And then I'm like, Oh,
I could like handle a little bit more of a longer form of what they're putting
out and go watch a longer form video on YouTube or sometimes on tick tock.
They're now like 10 minutes long. So you're just trying to build trust.
The purpose of short form is building trust with your audience because
currently they're going from being a stranger to being a viewer.
So you're wanting them to,
you're wanting to capture their attention and draw them into what you're saying.
So I would say putting the most important part of what you're trying to get out
in that video in the first 15 to 30 seconds.
If it's a two minute video getting the most important part in the first half of
the video.
And then also trying to make your language like really like we're talking about
niching down. We've talked a lot about niching down.
We've talked about who do you feel like you're called to?
What do you feel like your sphere of influence is and what is something like,
what do you love teaching on?
Because I think all three of those things impact your who and getting really
getting down to the niche and speaking directly to those people because the
purpose is wanting those people.
You have something that you're called to say to them and we are trying to
capture those people.
So making the people that you feel you're called to that are in your niche make
them feel called out in their first 15 to 30 seconds I think would really be the
goal. So yeah.