Okay. In this video, we're going to be going over picking which platform best suits your audience
because you can choose to post to everywhere, but then you're kind of wasting your time and
your energy because your audience is likely on a specific platform. But to back ourselves up a
little bit in order to figure out what platform that your audience is on, you need to figure out
where, like who your audience is. So if you haven't done already, I'm going to drop into
the description of this video, the ultimate niche finder. It's like a workbook. So it'll be a PDF
and you'll have it in there. And this form will be in that, but I want you to go through. And
there's a lot of really good questions to help you narrow down, figuring out who are you like,
who is best fit for your audience. So just a little breakdown of that is you want to create
a micro niche, which is this little circle here, which is the perfect overlap of your who, your
what, and your how. And so coming through your who it's picking the really like you're building
an avatar. If you're building a person, what is their gender? What is their age? Where are they
from? How much do they make? Like if there are specifics about them that make it to where like,
you know, that's who you're supposed to be reaching. And then same for what, what problems
are you solving? What results do they want? So figuring out your who, your what, and then how,
how does what you have to offer them, your product, your service, solve the problem that
they are having. So once we figure this out, we can go in and start to kind of look at
the different platforms. So I'm going to walk you through just a little bit of all of the platforms
have a different age that people are on. They have a different like content purpose or kind of content
trends that are on there. So Facebook, for example, it's a little bit older of an audience.
I would say probably still, my guess is thirties to fifties is kind of the range that's on there.
Facebook is a lot of like people posting their family pictures and kind of showing more so like
real raw, what's happening, like just dropping it from your camera roll onto Facebook, but they also
have reels. So there's still like some overlap between Instagram and Facebook and the content
that you could probably post to both. Instagram, you're getting a little bit of a younger age.
Instagram, you're getting, it's more of a picture perfect and aesthetically like
kind of pristine put together look. And it's a little bit more, it's lifestyle content. It's
some just a more aesthetic, et cetera. People are going on there if they're getting brand deals and
they're posting for those things, but it is a little bit younger of an audience. TikTok is
going to be even younger of an audience. So it's a lot of like very trendy, like dances were popular
for a long time, but there's, if you're trying to reach, I would say Gen Z to young millennial, that
would be probably where you're best fit to be. Now, YouTube, YouTube, you're kind of going back up.
YouTube, a lot of people are on YouTube, but I would say it's the millennial to
older Gen Z. And then like just a little bit further, but YouTube is more educational. It's
long form. So, but we're wanting to focus on short form, which is convenient. YouTube has now, has
YouTube shorts, which is, like I said, the kind of projected popularity of videos is that shorts
are going to be what's popular. So YouTube is going to have that space for you, but it's still
a lot of the educational, like under the educational bucket, quick entertainment, you
can probably post some of your things that you're posting onto. You can try it on some different
platforms. But yeah. And then LinkedIn. LinkedIn, I would say is if you feel like your audience is
for like a business individual, a CEO type person, you're going to find them a little bit
more on LinkedIn. Likely they'll be on the other platforms, but LinkedIn is more career focused.
And it's also going to be more of a career minded age of a person. So probably a little bit older
is my guess. Or if it could be people maybe fresh out of college who are trying to find careers,
so, yeah.
So just a little bit of a breakdown for that.
The goal would be for you to be posting
mainly onto one platform.
But while we're in the testing phase,
I would say pick two.
Pick two and post.
You don't need to make different content
for the different platforms,
but I would say pick which content you're posting
and post it to both.
See which one performs the best,
and then you can kind of start to switch over
and like, okay, I'm gonna solely,
I feel like I'm supposed to be speaking to Gen Z.
I'm gonna post on TikTok
because that's where I feel like they're going to,
I'm going to have their eyes the best there.
Then I'm not wasting my time
by spending so much time posting
and managing all of these different accounts.
But while you're in the building phase,
I would say posting to two accounts at least
is probably what's going to benefit you.
And I can show you some tools later
to help make it an easier process for you
so you're not uploading and uploading and uploading
to five different platforms.
So, yeah.