Okay, so in this video I'm going to talk a little bit about highlighted posts or having
a highlight reel in your profile.
So the purpose of these, they're going to kind of sell for you without you having to
sell.
It's like a sales team if you think about it that way.
Those posts can cover who you are, so you should have a post that kind of is like, hey,
I'm Macy and I do this, this, and this, and I help people with this.
You can have another one that kind of talks about what you offer to people or even I think
sometimes putting up a really well performing post that is still going after and promoting
kind of who you are and what you're about is really great because you're just going
to gain traction on that and it's going to help the algorithm get people to come back
to your feed.
And then also just like why you are who you are, why you're kind of legit, like why you
people should trust you.
It's all it is, is it's building trust with the people.
And then it also helps boost your views, which I know that's not necessarily the point.
Well kind of is, but it's not necessarily the point, but boosting the views on those
will help the algorithm show like this person has a lot of people seeing their stuff, even
if it's just like those three posts.
So I want you to do three, that would be the goal.
One about your story, one about your method, and then one about your offer.
I'm going to give you a couple examples.
I'm going to keep referring back to probably Dan Martell and Sean Connell because I feel
like they do this really well.
So Dan has both, Dan has the highlight reels, which are these, which would be who he is,
which are your stories.
So these are from stories.
So you could repost your post into your story and then put them in the highlight reel.
So this is kind of like him talking about who he is.
He does coaching, he has his books, and then he kind of has the same thing in these top
pinned posts.
And you can see it's a pinned post because it has like the little pin in the corner.
So this is his family.
He gives you like a good, a bunch of new follows this month.
You might think this is who I am, but this is really who I am.
And then they kind of, he kind of, it's a little bit longer form.
And another, yeah, I'll go into that later.
It's a little bit longer of a form.
And then he kind of does that.
Same with Sean.
Sean does the same thing.
He does the content he's trying to promote.
So he has his workshop that's in here.
He has, this is likely, this is probably four questions that helped me build a million dollar
business because that's what he's helping people do.
And then five things you'd know about me if you knew me.
So it's, you need content that's helping people get to know you.
So if you were to go to people who you admires Instagram and people who you think are doing
social media well, and just kind of like look at what other people are posting, but having
pinned posts, it is really helpful in just kind of keeping that trust building.
Like if you notice, likely if I were to go in here, these pin posts, 4.1 million views,
2 million views, 249.
Now if we go to his normal stuff, it's a lot less.
He still has a lot of views, but it's a lot less than 4 million.
So these top ones are going to get more views in general.
So yeah, that's it.