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Okay, so in this video I'm going to talk a little bit about highlighted posts or having

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a highlight reel in your profile.

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So the purpose of these, they're going to kind of sell for you without you having to

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sell.

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It's like a sales team if you think about it that way.

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Those posts can cover who you are, so you should have a post that kind of is like, hey,

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I'm Macy and I do this, this, and this, and I help people with this.

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You can have another one that kind of talks about what you offer to people or even I think

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sometimes putting up a really well performing post that is still going after and promoting

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kind of who you are and what you're about is really great because you're just going

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to gain traction on that and it's going to help the algorithm get people to come back

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to your feed.

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And then also just like why you are who you are, why you're kind of legit, like why you

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people should trust you.

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It's all it is, is it's building trust with the people.

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And then it also helps boost your views, which I know that's not necessarily the point.

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Well kind of is, but it's not necessarily the point, but boosting the views on those

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will help the algorithm show like this person has a lot of people seeing their stuff, even

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if it's just like those three posts.

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So I want you to do three, that would be the goal.

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One about your story, one about your method, and then one about your offer.

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I'm going to give you a couple examples.

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I'm going to keep referring back to probably Dan Martell and Sean Connell because I feel

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like they do this really well.

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So Dan has both, Dan has the highlight reels, which are these, which would be who he is,

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which are your stories.

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So these are from stories.

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So you could repost your post into your story and then put them in the highlight reel.

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So this is kind of like him talking about who he is.

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He does coaching, he has his books, and then he kind of has the same thing in these top

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pinned posts.

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And you can see it's a pinned post because it has like the little pin in the corner.

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So this is his family.

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He gives you like a good, a bunch of new follows this month.

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You might think this is who I am, but this is really who I am.

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And then they kind of, he kind of, it's a little bit longer form.

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And another, yeah, I'll go into that later.

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It's a little bit longer of a form.

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And then he kind of does that.

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Same with Sean.

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Sean does the same thing.

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He does the content he's trying to promote.

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So he has his workshop that's in here.

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He has, this is likely, this is probably four questions that helped me build a million dollar

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business because that's what he's helping people do.

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And then five things you'd know about me if you knew me.

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So it's, you need content that's helping people get to know you.

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So if you were to go to people who you admires Instagram and people who you think are doing

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social media well, and just kind of like look at what other people are posting, but having

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pinned posts, it is really helpful in just kind of keeping that trust building.

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Like if you notice, likely if I were to go in here, these pin posts, 4.1 million views,

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2 million views, 249.

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Now if we go to his normal stuff, it's a lot less.

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He still has a lot of views, but it's a lot less than 4 million.

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So these top ones are going to get more views in general.

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So yeah, that's it.