Okay, so in this video, I'm going to talk to you about the three different types of
content that we feel converts the best.
So the three types are teaching, telling, or shifting.
Every piece of content that you're doing should do one of those three things.
Either teach them something, you're telling them a story, or you're shifting a belief.
And those three formats work because they're either giving them value, they're building
trust, or they're positioning you as the expert, which they're going to want to come
back to your page if they feel motivated and they feel like you're bringing value to them
every time that they're coming to your account.
So some examples, let's say teaching them.
So you're sharing, it's kind of your more educational content.
You're sharing tips or how to's.
Here's three things I do if I were starting from scratch.
Here's three things I would do if I were this.
Here's how I would do this.
And kind of hooking them in from the very first five seconds.
We talked about that in a couple of videos ago, that like your first three to five seconds,
you really want to grab their attention.
So in all of these different types, you want to, in the first few sentences, really capture
your audience.
Tell them.
You're coming in as the, I did this so you don't have to, and kind of giving them the
like, you're not a perfect person because like this is your area of expertise, but you're
coming in as I failed once.
I did this once.
And then shifting a mindset.
This is great for some of you are doing devotionals, like repeat after me and changing their mindset,
helping them shift how they're seeing different things.
So like perfection is the enemy of momentum.
Clarity comes after action, not before.
Helping them see like, Oh, I thought it was this, but really it's this and change that
habit.
So for your next piece of content, try to do one of these three things.
And like, I really encourage you try to keep it to 15, 30 seconds, like a short, powerful,
impacted.
If you're feeling like it needs to be a little longer, like absolutely no longer than two
minutes.
So yeah.