WEBVTT 1 00:00:00.000 --> 00:00:07.940 Okay, so let's talk engaging with your audience via stories and then going live. 2 00:00:07.940 --> 00:00:12.580 Both of these things are a fast track to trust with your audience. 3 00:00:12.580 --> 00:00:20.340 They are engaging with them in a different way because the feed of all of these platforms 4 00:00:20.340 --> 00:00:32.780 is more of a, it's a built perfect, like you've curated what's going on to your feed typically. 5 00:00:32.780 --> 00:00:38.580 And then your stories and lives are able to be a little bit more natural, a little bit 6 00:00:38.580 --> 00:00:41.820 more what's going on in your day to day life. 7 00:00:41.820 --> 00:00:46.140 You're able to kind of post like great ways to engage with them and make them feel like 8 00:00:46.140 --> 00:00:50.540 they're in your life is posting two stories, like behind the scenes. 9 00:00:50.540 --> 00:00:55.820 Even if you are recording for the day and you are getting ready to post something, giving 10 00:00:55.820 --> 00:01:01.420 them like a picture and kind of like pulling back, showing them like you have your water 11 00:01:01.420 --> 00:01:04.620 on the side and you have your coffee and you have like all of these different things. 12 00:01:04.620 --> 00:01:08.900 Like if I were to take a picture of what is behind the camera for me right now, I have 13 00:01:08.900 --> 00:01:14.140 coffee, I have chapstick, I have two different computers open, like showing them behind the 14 00:01:14.140 --> 00:01:16.060 scenes of what you're doing in your life. 15 00:01:16.060 --> 00:01:20.540 Giving them like, oh, I went on a walk today and it was really pretty and posting that 16 00:01:20.540 --> 00:01:25.580 or kind of letting them feel more connected to you in that way. 17 00:01:25.580 --> 00:01:32.300 Because we are trying to build a community, like posting on the internet, you're trying 18 00:01:32.300 --> 00:01:38.860 to build a community of people who are not in your day to day life, but they can be in 19 00:01:38.860 --> 00:01:42.580 your day to day life by inviting them in those small ways. 20 00:01:42.580 --> 00:01:50.940 So another great way to do that is on your stories, you can get feedback from your audience. 21 00:01:50.940 --> 00:01:56.740 Let's say you're two, three months down the road and you're kind of picking up the pace 22 00:01:56.740 --> 00:02:02.700 on what you're posting, how people are engaging with you, and you want like, okay, what content 23 00:02:02.700 --> 00:02:05.860 does my audience want from me? 24 00:02:05.860 --> 00:02:10.740 You can post a poll, so I'm going to show you how to do that. 25 00:02:10.900 --> 00:02:16.780 So if you come over to your post a story, let's post, we'll post my dog because I love 26 00:02:16.780 --> 00:02:17.780 her so much. 27 00:02:17.780 --> 00:02:22.340 So you're going to go up to this little thing up here, you're going to come down, you have 28 00:02:22.340 --> 00:02:27.180 a lot of different options that Instagram gives you, you can go to poll, you can ask 29 00:02:27.180 --> 00:02:35.700 your question, and then you can give like, a couple answers. 30 00:02:35.700 --> 00:02:40.820 You can add more, and then you're engaging with them that way. 31 00:02:40.820 --> 00:02:52.300 Or you can go and do a, where is it, you can do a question and ask me a question, what 32 00:02:52.300 --> 00:02:57.220 do you want to hear more of from me? 33 00:02:57.220 --> 00:03:02.220 And then you can post this and you can kind of, you can change where you want it, and 34 00:03:02.220 --> 00:03:05.740 then they can reply to you. 35 00:03:05.740 --> 00:03:12.660 And then you will get a response box and you can go back and look at it over time and see 36 00:03:12.660 --> 00:03:13.660 what they responded. 37 00:03:13.660 --> 00:03:19.260 And you can kind of curate your content to be what your audience is wanting because overall, 38 00:03:19.260 --> 00:03:25.500 they're coming to your account to see what you are an expert in. 39 00:03:25.500 --> 00:03:28.780 So giving them like, oh, what do you want to know more about is really helpful and a 40 00:03:28.780 --> 00:03:32.980 great way to engage with them on a different level. 41 00:03:32.980 --> 00:03:36.620 And then the last thing I'll talk about is going live. 42 00:03:36.620 --> 00:03:44.580 Now going live might seem a little daunting, but it is a really great way actually to engage 43 00:03:44.580 --> 00:03:52.220 with your audience because you're able to have a conversation with them, sort of, where 44 00:03:52.220 --> 00:03:58.100 you're talking to them and they can be reacting, they can be replying to you, and you can actually 45 00:03:58.100 --> 00:04:02.060 take the time to like, wow, John, I see you. 46 00:04:02.060 --> 00:04:04.020 And like, thank you so much for being here. 47 00:04:04.020 --> 00:04:09.620 And kind of calling them out by name is a really great way to build trust with them. 48 00:04:09.620 --> 00:04:11.940 It's showing that you are a real human. 49 00:04:11.940 --> 00:04:18.000 You're not just someone who's behind the screen and doesn't have any form, like touch points 50 00:04:18.000 --> 00:04:19.000 with them. 51 00:04:19.000 --> 00:04:24.140 Whereas this is giving you a way to like interact with them on a deeper level. 52 00:04:24.140 --> 00:04:28.060 It doesn't need to be this big, long, oh my goodness, I'm going to go live for 30 minutes 53 00:04:28.060 --> 00:04:29.060 or 40 minutes. 54 00:04:29.060 --> 00:04:30.060 How do I fill the time? 55 00:04:30.060 --> 00:04:33.260 Like go live for two minutes, five minutes. 56 00:04:33.260 --> 00:04:35.500 And it's another form of content. 57 00:04:35.500 --> 00:04:38.340 You're able to post it to your feed after if you want. 58 00:04:38.340 --> 00:04:41.380 People can go back and watch, or you can just not post it at all. 59 00:04:41.380 --> 00:04:43.540 And the people who were there were there. 60 00:04:43.540 --> 00:04:48.820 And that's a really great way to just kind of get a different level of trust built with 61 00:04:48.820 --> 00:04:51.020 them because they're seeing that you're real. 62 00:04:51.020 --> 00:04:55.140 They're seeing that, oh, they're not just this curated platform. 63 00:04:55.140 --> 00:04:58.980 They're actually real humans who want to engage with me. 64 00:04:58.980 --> 00:04:59.980 So yeah.