Okay, so let's talk engaging with your audience via stories and then going live.
Both of these things are a fast track to trust with your audience.
They are engaging with them in a different way because the feed of all of these platforms
is more of a, it's a built perfect, like you've curated what's going on to your feed typically.
And then your stories and lives are able to be a little bit more natural, a little bit
more what's going on in your day to day life.
You're able to kind of post like great ways to engage with them and make them feel like
they're in your life is posting two stories, like behind the scenes.
Even if you are recording for the day and you are getting ready to post something, giving
them like a picture and kind of like pulling back, showing them like you have your water
on the side and you have your coffee and you have like all of these different things.
Like if I were to take a picture of what is behind the camera for me right now, I have
coffee, I have chapstick, I have two different computers open, like showing them behind the
scenes of what you're doing in your life.
Giving them like, oh, I went on a walk today and it was really pretty and posting that
or kind of letting them feel more connected to you in that way.
Because we are trying to build a community, like posting on the internet, you're trying
to build a community of people who are not in your day to day life, but they can be in
your day to day life by inviting them in those small ways.
So another great way to do that is on your stories, you can get feedback from your audience.
Let's say you're two, three months down the road and you're kind of picking up the pace
on what you're posting, how people are engaging with you, and you want like, okay, what content
does my audience want from me?
You can post a poll, so I'm going to show you how to do that.
So if you come over to your post a story, let's post, we'll post my dog because I love
her so much.
So you're going to go up to this little thing up here, you're going to come down, you have
a lot of different options that Instagram gives you, you can go to poll, you can ask
your question, and then you can give like, a couple answers.
You can add more, and then you're engaging with them that way.
Or you can go and do a, where is it, you can do a question and ask me a question, what
do you want to hear more of from me?
And then you can post this and you can kind of, you can change where you want it, and
then they can reply to you.
And then you will get a response box and you can go back and look at it over time and see
what they responded.
And you can kind of curate your content to be what your audience is wanting because overall,
they're coming to your account to see what you are an expert in.
So giving them like, oh, what do you want to know more about is really helpful and a
great way to engage with them on a different level.
And then the last thing I'll talk about is going live.
Now going live might seem a little daunting, but it is a really great way actually to engage
with your audience because you're able to have a conversation with them, sort of, where
you're talking to them and they can be reacting, they can be replying to you, and you can actually
take the time to like, wow, John, I see you.
And like, thank you so much for being here.
And kind of calling them out by name is a really great way to build trust with them.
It's showing that you are a real human.
You're not just someone who's behind the screen and doesn't have any form, like touch points
with them.
Whereas this is giving you a way to like interact with them on a deeper level.
It doesn't need to be this big, long, oh my goodness, I'm going to go live for 30 minutes
or 40 minutes.
How do I fill the time?
Like go live for two minutes, five minutes.
And it's another form of content.
You're able to post it to your feed after if you want.
People can go back and watch, or you can just not post it at all.
And the people who were there were there.
And that's a really great way to just kind of get a different level of trust built with
them because they're seeing that you're real.
They're seeing that, oh, they're not just this curated platform.
They're actually real humans who want to engage with me.
So yeah.