Okay, so in this video, I want to start talking about incorporating your offer into your content.
So we are looking at the bigger picture. What is the bigger picture? What are you inviting them
into? Right now, we're just frivolously posting, so to speak. We know it's unto something. We know
the end goal is to have them in a community, for them to be your clients, for them to be
purchasing something. And right now, you're in a building trust phase. You're in, I'm posting,
I'm interacting with them. Your call to actions up to this point have been comment this and you're
more so engaging with them. You're trying to get them to like, to share it with a friend,
to comment. You're trying to just engage. But we want to also, in small bites, incorporate your
offer. So we want not for it to be the entire video of you pitching something to them,
but we want it to be at the end of your video, your call to action shifts to comment,
ownership, and I will send you a worksheet to help you do blah, blah, blah, blah.
Like giving them something. We're starting with getting them into your lead magnet is kind of,
would be the first little piece. Or the free chapter of my book, you're trying to like,
hey, here's a free chapter of my book. And people receive breakthrough. So if you were to go through,
let's say you're making this video and you start off with, I gave my book to someone and they
received breakthrough instantly. And you can kind of then share your story, the very end, give them
a, I'd love to give you a free copy of my book. And so comment this and I'll give it to you in
the DMs, be looking out in your DMs. And you're kind of starting to incorporate like your video
could be the entire thing can in your mind, it's about your offer, but they don't know that
they think, oh, they mentioned they have a book. That's really cool. Oh, they had a story that
there was breakthrough that happened with that book. Oh, wow. They're offering me, they're giving
me a copy of their book. Oh, wow. They're giving me their workbook that has blah, blah, blah. So
we want to come across as ridiculously generous. Now to you, it's a PDF that you just have
downloaded on your computer. And it's not a lot of like giving, but you're giving them something.
And that means a lot that like, oh, I'm a stranger on the internet who just watched your video.
And I commented and you gave me something like, if we can start to bring that mindset of like,
we're here for you. We're here to build a community. I'm here to help support you. And
that'll make them so much more interested whenever they're coming into your world at a deeper level.
So I think let's start with little offers, you're looking at what's the bigger picture,
we're wanting it to be something that's geared towards what you want in the end goal.
Because it could have been a call to action that was not incorporated. But now we're wanting to
look at let's look at the bird's eye view. What are all of the little pieces that are building
unto something? So yeah.