you
sorry my screen is going crazy mine is so aggressive and Bruce's was so like
okay does anyone have any does anyone have anything they want to share before
I go crazy and start picking on you what were some wins from this week does
anyone have any wins from this week Marcella I saw Robin so I was gonna wait
after I Robin you want to go ahead you let me go first last time so you go
ahead no no you go right on ahead okay um wins for me this week I just did two
videos I'm editing was doing a little bit of editing I got a phone call I
interrupted that so I did recorded two videos and I set up my new group in the
tribe pioneer I set up my new set up my new group which will be my new offering
that I'm offering and my commitment is to set up the landing page my stripe is
already there so I need to set up my landing page and then email my
participants from my email them to share my offering so my whole thing is to
launch by the end of this week my blocks will only have one block that
actually came up which is just my focus to just stay focused to not self
sabotage I that's a new thing for me I've never been a self-sabotage I've
always been a finisher always been focused but I realized this is a new
place a new entrepreneur you know this is all new so it's like having to
I would say just up level my focus and not allow old things to creep in and say
what can't happen but keep driving forward so yeah well that's exciting
starting like it's like you said getting started and just you're doing something
new starting like okay you got your group in there you're like okay I know
this week I'm gonna have everything set up if you're wanting to we can also have
a work I don't know I'm like some people work really well having other
people like working or so like Bruce his or he loves the what is it focus mate
and it's you sign up for a session you literally have someone working with you
and you're both working on mute and like you say at the beginning of it like this
is what my goal is by the end of this 30 minutes and then you both like go on and
Bruce will do that if he's recording content or doing stuff like that cuz he's
like I need the help to stay focused because I'm telling this person that
this is what I'm committed to and so that's what I'm gonna work on so I'm
like if you need something like that or even like I know we had talked a little
bit through the landing page and the setting everything up we can always
start a work session and just kind of like I can work on things and if you're
like hey what do you think about this we can set that up this week if you would
like to do that if not but if you would like to yeah sure that sounds good yeah
that sounds good okay Robin
okay one thing I'd like to do is go back to my commitment for last week which
was sign a lease with this lease option I told everybody I was going to get this
lease option signed and I did so I fulfilled that commitment and you know
my my whole push is to get people into homes that's my thing I'm trying to do
so you know three weeks ago when we started this I I was able to own or
finance a mobile home and a lot to somebody who's you know now they're
owning instead of renting something and they're gonna build a house for their
mother on the on the lot and then last week when I came there was a
a gal, I sold owner financed, a lot that had a mobile home on it
and she has a modular that she wants to put on it. So helping
her to get into her house. Well, this week, I'll share a story
about Tony. Tony came to us on Airbnb. And he was renting this
house, but he was renting every day. And he took a chance that
somebody else would rent, you know, would book, would book it.
And so but every day he would pay a $66 and $66 and $66.
Finally, I talked to him a couple of days ago and found
out he came here with his wife and his animals. He's got some
really animals, a chinchilla, you know, two cats and stuff.
Anyway, with no money, nothing. And so they were driving door
dash to make the $66. And then he, he got a job as a
salesperson at at a Hyundai that he's going to start selling
tomorrow. He's been in training. And so we've moved him from
paying daily to now he's going to be paying weekly for the same
house $400 a week. And eventually we hope to move him
into a more, you know, where he can own something rather than
having to rent but just taking somebody from where they are and
talking to them and finding out what they need and how we can
help them. So that was my win for for this week. And so my
stuck last week was build a pad for the new home still stuck on
that. But I'm making that a commitment for this week. I'm
going to get that pad done for that new home between now and
next Tuesday. And my stuck is I'm stuck on scaling a tribe. In
other words, I'm good at one on one, I get this one person to
help this other person to help this on. But I am having trouble
helping a group of people at one time. You know, each individual
situation is a different situation. And I feel like I
need to do one on ones. But I am not doing well on on scaling the
tribe. So that's where I'm stuck right now.
Do you for first, I feel like that's two big ones for this
last week that you were able to actually accomplish your
commitment from last week. And then your win from this week, I
feel like feels like two wins for this last week. And then
question, do you actually want to do a tribe? Like, would that
be for what you're doing? Would running a like group? Would that
be something you're actually wanting to do? Or do you feel
like it's more beneficial to be running the one on one?
Um, I don't, I want to help as many people as I can. And I
don't, I don't know that I want to be the one having to post
every day and do all that kind of stuff. But I would like to
build something that maybe somebody else could run, that
would be able to, you know, they could do some videos and do some
marketing and, and do some of that. So maybe I need to, to
sub subcontract that out to, you know, my granddaughter or
something like that, or somebody who could, would like to do
that. I know she wants to do some videos for me, but I don't
know what else she would like to do. So how don't you're right,
I, my, my heart and my passion is to help these people one on
one, but I'm not very good at top of funnel, you know, having
a whole bunch of people, you know, I find someone that needs
something, and I go help them. So I need somebody else to build
the top of funnel. And when they drop out, then they come to me,
and I can tell them, well, this is what you need to do. And this
is how we can help you and all that kind of thing.
Yeah, I almost I'm like, I do wonder if there's, because does
your, does your granddaughter have the knowledge to run a
community at that scale at that, like, general, top of funnel
knowledge of what you're doing? Or do you need one that has
15? You know, she does YouTube, and she does all this social
media, she knows more about it than I do. But she's still 15
years old and immature. So I don't feel like she could do it
all.
Do you have people on your team that you feel like could partner
with you? And that you could be like, hey, how would you feel
about running a call once a week? Or how would you feel
about posting in a community, even if it was a call once a
month, because I feel like with house stuff, and with running
that kind of even if you were to do like, once a month and have
someone that's managing it for you, and they're your top of
funnel kind of answering general questions. And you could even
build out some like, behind the scenes stuff, because you are
likely the well of knowledge, you have all of this knowledge,
but you're just not wanting to necessarily be the one
producing some like you could put some of your stuff together
and have
someone else kind of managing the people at the top of funnel. Does that make sense?
Yeah, yeah, no, no, that makes perfect sense. I think that would be good on this house that
I'm building. I want to document, you know, the build and put something together on that. Maybe
have a 24-hour camera there that we can be recording as we're building the slab and the
framing. And, you know, that would be interesting to people, I think, to see the house go up and
talk about the numbers, you know, how much this costs and how much that costs and this
subcontractor and that subcontractor. So that would be some interesting material. It's just
doing it. And, you know, I'm so focused on getting the job done that I'm not so concerned about
recording, you know, all the stuff. So I probably do need, you used the word producer, I probably
do need to hire a producer and let them come in and produce the content and get it out there on
social media. And there's this guy that's putting stuff on, he does real estate and it's his
daughter, but he's an older daughter, is really putting everything together. He's just talking
about, you know, whatever he's doing that day and somebody else is recording it and putting it
together and putting it on social media. Yeah, I think when we had talked about that last time,
and I was actually like, that's a really good idea just to record the process of building and the
process of what you're doing and talking about it. Because I feel like people just want,
like people don't actually know what goes on with it and they're interested and people,
I feel like for all of you, it's like, you are an expert in your area and people want to hear
what like the knowledge that you have. So I'm like, even just the behind the scenes,
here's some of the details, here's some of the this and that. I feel like it is interesting and
having someone hiring, even if it was, yeah, even if it was your granddaughter was following
you around with a camera or followed, like was around just to start, just to get something out.
Yeah, just to get somewhere to post, start posting something.
Yeah, and I'm thinking Fiverr or Upwork, but you know, that would be okay to send the con,
but somebody's got to record the content and somebody else can put it together.
Yeah, that's true. Fiverr and Upwork are really great resources. There might even be people on,
you could, I wonder if you could hone it down to like an area and see if there are people in your
area that you could, that they could come do stuff. Because my mom just ran an event and
outsourced content people who came and because she was like, I'm not going to bring someone with me,
but she found people in Florida who she just hired them and they came and they filmed for the
entire week that we were there and sent my mom the content and my mom was able to do with it what she
wanted. She could have also outsourced. I think they probably had a package, but like there are
people that you could probably find on those platforms that you'd be able to outsource that
are around you that could do that for you that like know what they're doing. So yeah.
Yeah. Well, thanks. Good info. Thanks. Yeah. I appreciate that. I'll think about that. I'll,
I'll put that in my noodle and see what comes out.
Of course. I could also, I can ask her where she found that. Cause I'm like,
I don't know if Upwork and Fiverr are the places for that. I can see where,
where she found it. Cause yeah, but okay. There's one more person want to share
from this week.
Well, I'll share since I, I never share. So I'm very thankful about this group and I have not
been giving it the attention I should. I was able to go back and revisit all the, all the
calls that I missed them. And so it was very beneficial to go back to Lindsay when Lindsay
said, go back and review your prophetic words. So the win is that I started that.
So I went through, I have a few journals and I went through one and the commitment is that I
will continue and we'll get to my identity statement. Another commitment that is very
important for me that I need to do is gathering up my testimonials from all the one-on-one
coaching that I did. I have not been diligent in doing that. So I need to go back and
ask for testimonials. So I'm going to commit to that. And stuck, stuck is probably my vision is
not clear. And so this step of going back and revisiting prophetic words is actually,
it seems to be very helpful. And so, yeah, I'm on the journey and this has been, it's been,
been beneficial. So I'm excited for what's up ahead. And I'll commit also to sharing more often
also on the app. I think that's a good, that would be really good for me.
Because even just by sharing, you learn a lot. So that's my third commitment, sharing on the app.
So that's me. That's exciting. I think this is the first time that besides us finding out that you
had some video that Bruce discovered that had, I actually was thinking, I was like, I should call
in Laura to see if she, but yes. So we're so glad to hear from you. And then yes, everyone, please
share more, share in the app. Everyone is doing a better job about just kind of sharing with us,
but it really is like, I think part of our breakthrough is like you said, even just like,
it could be for no one else, but even just you going out there and like kind of gets,
gets the ball rolling and gets you kind of into it. And I agree. Actually look at like,
if you don't necessarily have a huge vision for what you're doing, looking at the prophetic words
is like a really great reminder. I went through and I've kind of been in the same process. I felt
like I was supposed to also do the prophetic word, going through all my prophetic words and putting
them together. And I like put them all together and printed them out. And then I put them in my
nightstand and left. And I was like, no, I went and worked at a coffee shop and went and brought
them with me. And I was like, I need to actually sit through and read them and having words from
2015 to now and looking at how many of the words are so similar and all of them make me want to
bash my head up against a wall because I don't want to do any of it. But I'm like, man, I know
that's what I'm called to do. So I'm like, it is helpful to see like, oh, there's a, like there is
a line of things and okay. Maybe it's like a lot of mine is like creativity. I'm like, okay, maybe
I should start pursuing this or like, I actually am called to teach in this. And so it is helpful.
So I would encourage everyone. I know everyone's kind of started, but I would
encourage you to finish because I'm getting a lot of breakthrough from that also.
Absolutely. Thank you for sharing.
Yeah. And then I feel like a win for me, Holly, you came up on my YouTube. I don't know if this
video was new or was old, but I was on YouTube and I was like, hey, it's Holly. Holly's camera
went away, but I thought that was very funny. I was like, look, it's working.
Really? Was it a short video or was it a?
Yeah, it was a short. I was like, oh, wow. Well, that's encouraging.
Yeah. And I'm not, I'm not like subscribe to you. I'm not, I've maybe I'm bounced back between my
account and Bruce's account and I'm like, he's subscribed to you. So I'm like, I don't know if
they've tracked it somehow through my computer, but I'm like, that's so funny because I keep
getting these notifications. I get all these views on YouTube and I don't really do YouTube anymore.
I started out doing YouTube when I first did, what was it called? Kingdom Messengers. We started
out with YouTube. So I started with YouTube and then I just left YouTube and started doing other
things, but I just will post whatever I'm posting on Instagram, just on the YouTube, you know,
but I haven't really paid attention to it, but I've been thinking of paying more attention to
YouTube because I'm getting a lot of views there. I mean, that's funny that you said that,
because I keep getting notifications about it and I don't get very many views on Instagram.
It seems like really slow going. I had a ton on TikTok, but then, you know, my TikTok got banned.
So I had to start that over and I had neglected Instagram because my TikTok was doing so well.
And now I'm back on Instagram, but it doesn't really, it's just so slow. YouTube seems to be
better. YouTube is the, like, I've been doing a lot of research. So this week I'm putting out,
I've been working on like little baby courses for you guys and not that you necessarily need
more to watch, but Bruce's, that's what Bruce has asked me to do. So I was putting one together
on social media and I was doing a lot of research into like, what is the like projected platform for
just in general, what's popular, what's like projected to remain popular because TikTok in
the United States is supposedly still going away. They've put the hold on it, but in the U.S. it is
still there. I don't know when, but they're going to be basically banning TikTok officially. And
then starting in the U.S. a new, like a TikTok, but it's owned by Americans. So it's still all
short form, which I think is very interesting, but hopping on, like seeing stuff like that and
actually hopping on the bandwagon of like, oh, I'm actually
I'm actually gonna start posting on this new platform
because if I can get onto it
before other people get onto it,
then your stuff will be there before other people's will.
But YouTube is the top,
like has stayed,
it's like the tried and true has stayed popular forever.
Instagram comes in and out in waves.
Facebook comes in,
like depends on who's watching on Facebook.
TikTok is really trendy and comes in and out in waves.
Like YouTube is what has been popular for years
and they're adjusting to the short form.
So I think it's interesting
your short form stuff is coming up
because shorts on YouTube is actually the most watched
out of any of the platforms,
which I don't watch shorts on YouTube.
So I think that's so odd,
but like shorts on YouTube
is the most watched type of anything.
So-
I didn't know that, huh?
That's good to know.
Yeah, so I think it's interesting
and kind of today I wanna talk a little bit about,
I had a couple of weeks ago talked about our niche overall
and finding what are we called to,
what are we favored in
and what is it that we love doing?
Cause I think I had talked about
if all three of those things don't mesh,
then like what you're doing isn't gonna sustain,
it's not going to work.
So that's my little short condensed version
of what I had talked about a few weeks ago.
And okay, how can we practically take action
in what we're building
to actually support those three things?
And I think a lot of us are just trying to get out,
like, okay, what is it that we're doing?
Who is it that we're speaking to?
Like Sally, you have a lot of different platforms
that you're speaking into
and you have like the radio show
and you have a lot of the different like things.
And so I'm like, a lot of us are in that building
of like, okay, let me actually put this together
so that I can put it towards what I'm doing.
And I think the biggest question in my mind,
I feel like is why the heck would I,
why would I try to post
when there's so many people posting?
The internet is so saturated.
So why would I choose to go out and do it?
Someone's probably saying what I'm saying.
Likely, it's not the case.
No one has your stories, your testimonies,
your like the life that you've lived,
no one has lived the same life as you
and you have an experience that other people need to hear
and you have an expertise
that like other people need to hear.
So figuring out like, okay,
actually I'm gonna choose to step into posting
and I'm gonna choose to step into creating
even if it's just like you're writing out a post
and like, or like you have a little blog
that like I've seen recently someone did a blog
that they were just writing out their thoughts
and writing out like, oh, this happened
and this is what I got from it
and like was just kind of posting it on their Facebook.
And it was, I was like, oh, I'm actually,
I like that a lot because it's just them actually
choosing to not sit and let it just be within them
but choosing to like, oh, I actually,
I received something from that
and someone else can receive from it as well.
So, sorry, I have notes on the side
cause talking to people is really hard sometimes.
But yeah, I think there's also right now
having so many people like what is being posted
and what is out there are people who have brand deals,
people who are reading ad reads,
people who are, it's all like fake.
A lot, there's not all of it,
but there's so much of it that is fake content.
That is, I don't know if what I'm watching
is someone actually genuinely sharing
or if it's someone who is sharing a story
that's because they were sponsored by something.
And so I think that we can come in
and be authentically ourselves and post our stories,
post our testimonies, post our declarations
and our like those things.
And it's actually gonna make an impact
and it's gonna build trust with your audience
because if we are coming at it authentically,
like that's all the world,
like the world is craving for someone
to be authentically themselves.
Like so many people are not
and the world is craving for people that like can,
like Sally, yeah, they're looking for authenticity.
That's a hard word,
but that's what like people are longing for that.
And if we can bring that,
like you're going to see.
exponential growth. And it's not even it, like, it doesn't matter if you reach a hundred thousand
people, or if you reach 10 people, if you've reached one person that was like wildly impacted
by what you're doing, then like nothing else really matters. You're called to like, there are
people like in the Bible, there are people who are called to one, like prophets that were called to
be a prophet to one person. And then prophets that were called to be prophets to many, like you can
be just for that one person. And that's okay. I think we get into like, if we're posting and
we're putting stuff out there, like no one's going to hear it if you're not putting it out there
for one, but also we're thinking, oh, we need to post it. No, I need 10,000 views, which is not
the case. You could be reaching. Like, I think in my mind, I'm Cindy is such a great, I'm like
still blown away by the fact that we were figuring out who her, who is, and like, and the entire 62%
was targeted at who her, who was, and like, she's reaching those people, but it doesn't,
may not seem that way from the outside, but like, she's reaching those people.
And if it was 700 people that were reached, like, it's all that matters. So,
another, so I, I've been trying to figure out like, cause formulas and like being able to read,
like, we don't want to have it be for you where you can't be consistently posting and you can't be,
like, it needs to be able to be sustainable for how you're living your life, how you're doing.
Like, I, I don't want to tell you like, Hey, you need to go and post,
you need to go and post every day for the year. And like, that's draining. Everything is like
trying to make this, like Sally saying that you don't edit anything you do. It's raw and real.
Like it's, it's also not sustainable to go and have to edit everything you're doing. Now you
can pay someone else to do it. And I think some people, it is sustainable in a short amount of
time because you, you become passionate about it. And it's like, Oh, I'm actually really excited
for what I'm building. So I have, like, I have the extra stamina to be able to do that. But like,
if you're not creating a model that is sustainable, then like what you're going to build is
good. You're going to be burnt out so soon. So trying to create some sort of like
system of, even if it were something that we're like using tools, like we've talked about Vista
social, we're like, I can post, I can create a batch of stuff and it can get dripped out for me
over time. Or we're like, I can post and then have that get reposted five times and it doesn't really
matter. But one thing I feel like coming up with what you're posting sometimes, unless you have
something that like, Oh, I'm posting long form and I can clip it up. And like, that is actually
a really good way. I know that, um, Marcello was saying, like looking more towards the long form
YouTube and like, that is actually a really great way. If I could post one 30 minute video a week,
every other week and have it get clipped up into 10 little shorts, and then you can post that,
like doing something that you can build upon over time. And like, it's really easy for you to go
through and like, Oh, I actually just sat and talked for 30 minutes and then was able to clip
it up and reuse it is actually very helpful. But three things, um, that for types of content that
I feel like work really well. Um, where the heck did my three words go? Oh no.
Don't mind me. Don't mind me scrolling. So we all have things that we are like,
what we feel called to what we feel like we like, are able to teach. And I think that it's really
easy. Like if I were to, let's say, so I knit, I have secret old lady hobbies that someone learned
about recently. And they were like, that's a lost art. Like my hobbies are knitting and crocheting
and, um, sewing and gardening, uh, and someone, and I'm like, I could just go on the internet
and literally no one, my age does that anymore. So if I could teach people, like if I can make a
two minute secret old lady hobbies, yes. It's, it's, it's, it's, it's, it's, it's, it's, it's,
secret old lady hobbies. Yes. It's, I got a tattoo this last week and the man was so
blown away by, he was like, my wife doesn't do anything. And I was like, Oh no.
Anyways. Um, but yes, if we could, I think looking at the
three different things we could do. We can teach something where we're sharing your tips,
your how-to's. We can tell something like a story. You tell a lesson, you're telling like
Marcello, you're doing your, you've been doing your declarations, you've been doing like kind
of now bringing inner healing into it. Like, okay, let me actually, my third one is shift.
So break a belief or a myth where if you're, you're either teaching something,
you're telling them a story or you're shifting a mindset. So if you're able to go in and like,
I'm actually going to have you declare these things. This is who Jesus says that I am. This
is, and you're able to do that. I feel like all, all of you have things that you already are
probably just in your day to day talking with someone. And you're, you told them a story that
you feel like, Oh, actually that impacted that one person that would impact like the 50 other people
that will probably see it. So teaching, telling, shifting. And then I want to, I'm going to shift
into a little bit of practicals. We've talked about looking at your analytics and feeling like,
okay, looking at analytics can either feel really scary. And like, this feels like, I actually don't
want to know how many people are looking at my stuff, or I actually don't want to know if people,
like, am I putting this effort in and no one's watching it, but like, you could have five people
that are watching it. And it's exactly the people that you're called to be speaking to. Like I,
we showed Cindy her analytics for TikTok and like it confirmed immediately that that's who she was
supposed to be speaking to. So I'm going to share, let's see, I'm going to share my screen
on my computer first. So you guys have been talking about YouTube. So just kind of showing
a few different things. Can you see my screen? Can you see my dog? Okay. So YouTube.
You can come in, I'm going to be in Bruce's YouTube, because we've been posting in here
recently. If you come into, you can either do it up here in your little person and go to YouTube
studio, or you can come down and go to you and go to your videos. And once it loads,
you're able, sorry, you're able to see if you go down to the left, you can go to your analytics
and start to looking into like, this is an overall channel view. And I can go in and see
my top content that's been performing. I can look and see how long people have been on average
viewing my videos, which like, this is a huge factor in what we're creating. If we're creating
content and you're noticing, okay, I only have people staying for 10% of my video. Like what
is happening after that 10, like up to that point, and then they're leaving and not continuing. And
you're able to actually take it and use it as information to help guide you and what you're
actually choosing to post later. And I feel like for me, that's been so helpful in the planning
aspect, because your analytics are helping guide you. It's helping like it's seeing who's actually
watching your stuff, but also like, what is it that I can change? Do I need to change nothing?
Are my videos doing really, really amazing? And like, people are staying until the last five
seconds, people are interacting, they're commenting, they're et cetera. Like if you can get
people and you can look at your analytics and see like, this is what, how people are engaging with
what I'm doing. You can plan what kind of content you're making, because maybe you're seeing that
like, YouTube has, just to put it out there, an overwhelming amount of analytics.
And it's actually really helpful if you were just to go in and you can kind of play with like,
this video has had this many views, has had a click-through rate because we're putting links
into our bios and stuff like that. So anyways, and you can kind of, you can pull the report,
you can look at your top content in the last 30 days, 28 days. So coming in here and playing with
this, it like, it is helping because now I can say like, oh, Bruce, this video did really well.
Let's go through and recreate that. Or let's recreate something that's similar to that. And
it's helping you be able to guide what you're, what you're working on. Because if you're sharing
your testimony, like Yap is sharing his testimony and like that video did amazing. Okay. Let's share
some more testimonies. Let's share like some more stuff like that. If Robin has a video that like,
building they're building a house and it did amazing but it was like this part like this
specific video about this part of the house or yeah I don't know more educational like some
people it also depends on your audience like it kind of helps you figure out like okay what is my
audience actually like doing and like listening to um next on my phone
let's see
let's do instagram oh no you can't see my screen anymore
okay Instagram oh I'm gonna hide myself so if I go to my if I go to my profile
and I come up to the three lines that's kind of with everything you can come in
and find it in your settings in your settings and then you can go to your profile and then
you can find it in your settings and then you can find it in your settings and then you can
with everything you can come in and find it in your settings in your like settings area
um I can do two things on Instagram Instagram I can either choose to look at my creator tools
and insights which I can view my insights I can choose to look at my creator tools and insights
which will have I do not post so my account is a really bad example um but like I can go in and
look at the posts that I've shared I can see how many views I can see like kind of the same you'll
notice across almost all platforms they'll all show a little bit different but you can kind of
start to look into like how many people have interacted how many of them like people interact
way more with my stories than they do with my posts but it's because on my stories I put polls
and I put different things like that um and then you can also see like who's interacting with you
that's a follower versus a non-follower which that's really crazy that 100% of whatever posts
this was were viewed by my non-followers not my followers it's really sad because I don't post to
the public um but Instagram also will let you come down and go to your account type in tools
and if you switch to be a professional account so and then you can go through and uh let's say
I'll do I'll be a sure I'll be a digital creator and if I switch to be a professional account
I can go through and they'll show you a bigger breakdown of your analytics they'll show you a
lot more like especially if you're working on posting like for Marcella and for Jennifer's
30-day challenge like if you're posting content of that nature you're posting a lot of it you can see
more and I don't know why and it doesn't change anything for your account but it'll tell you a
little bit about it and I don't want to complete all the steps but there are a lot of different
things if you were to go in and create a professional account it gives you like an
entire so for professionals it'll give me an entirely different level of insights
does that make sense
slowly nodding okay and then
TikTok and this is where we found all of Cindy's followers if you same thing go to your profile
and you come up to the three little lines up at the top and then you go to your TikTok studio
and all of these also if you get to like even on let's say YouTube if you get to a certain amount
of watch hours or you get to a certain amount of viewers you can start monetizing so let's say your
account isn't humongous but like you posted a video that had that was one minute long and had
a thousand people watch it you could start to monetize and like it's it's really not hard
but it does take time to get that built up but you can look in YouTube and you can see it'll
show you like your percentage of stuff that how you're getting to what to be able to monetize
etc for TikTok I'm going to click on analytics it'll give you a brief overview
but you can also you can change your let's say I've probably posted once in the last year you
can go to 300 you can change the amount of days you can look at your views your profile views
because there's a difference between people just like it's we're trying to get you realistically
We're going from having people being consumers to being like actually a part of what you're doing.
So if you are having people who are just watching, it's a huge deal if they like what you're doing and they swipe to your account.
And they go and actually start to look through more videos because then they're able to see like, oh, you have in your bio, you have, oh, this is what she does.
This is, she does this and this, and she has a link to her bio.
And if you can get people to actually go to your profile and then go and start clicking externally, like that's huge.
So you can start to view like how many people have actually gone from just watching my video on their For You page to going and looking at my profile.
And then this is, this is where we found Cindy's, who is watching Cindy stuff.
So it kind of helps you confirm who your who is.
And like, okay, my who is this, but like I'm actually reaching, if I thought, let's see.
If I thought that my who were men, all my 76% of my content is reaching females, I would need to like look at, okay, why do I feel like my who is men?
And do I need to make content that is actually reaching men, not women?
Same with age.
This is, this is where we found that Cindy had, had 60 something percent of them were 18 to 24.
And like, you would think that my content would reach people that are in that are 18 to 24.
You would think my content would reach that people because that is the age that I am in.
But like, it's not, I mean, it is a little bit, but it's not.
And then you can also see like, where are people, why people from Russia are watching my stuff.
I really couldn't tell you.
So being able to actually look at those things and like, see how many followers have I gained and stuff like that.
It is helpful in the long haul of like, what am I building?
Who am I building it for?
How can I look and see what you're building?
Did anyone do that while I was doing it?
Go and look at your own analytics.
I'm watching Sally now react to, did you find anything that you thought was interesting?
Yeah.
My top age range is 18 to 24.
Interesting.
What age range do you feel like you're called to be?
I do sit in that age range, but I'm not, it's an interesting, I do a lot of work with schools and I do a lot of work in that space.
But it's interesting that that's who I'm connecting with in media because actually I hang out with old people like me and older actually.
So it's just interesting to see the followers versus non-followers and what non-followers watch versus followers.
So followers will look at my stories, whereas non-followers aren't bothered because they don't really care who I am.
They just want the information.
So I'm finding this absolutely fascinating.
I just sent a message while I was listening to the lovely lady who does my social media for us.
And I said, I'm just learning about analytics.
We're going to do this in our weekly meeting.
Because I think it's encouraging for who, like we've had a 500% increase on views on YouTube.
So I think it's good to just like, that's just from what we're actually getting straight up front facing.
But now I can get into a bit more detail.
So this is really helpful.
Thank you.
Good.
Yeah, we can all assume like, I can assume that this is who I think like, because I'm creating the content.
I'm like, oh, this is who's watching it.
But like, no, it's not.
A lot of the times it could be spot on to who's watching what you're putting it out for.
But like, sometimes it's really not.
And you're like, oh, that's actually really interesting to take into account of what I'm building.
Because some people are so interested in certain age demographics.
You have to catch their like, even if we're thinking of what type of content we're putting out.
Okay, what am I actually drawing their attention with?
Because some demographics, their attention is drawn by a completely different like,
if we're talking about making, teaching, telling, shifting,
and we want to have a hook at the beginning of all of our stuff.
If you're building content, if you're like, Sally's would probably be a little bit different
because she's posting more raw content and not putting together content.
But if you're actually editing together stuff and figuring out like, okay,
I want to hook in your first five seconds to draw people in.
Because how fast are people scrolling?
Like, if you start thinking about the content that you have, how fast are you scrolling through?
If you're on your phone looking through stuff, how long does it take you to go from one video to the next?
For me, I'm like, one second, done. You didn't capture my attention.
And next, next.
And you have to think people likely are also
doing the same thing.
So if you're not grabbing their attention in the first probably
five seconds, then it could be a completely different audience.
But maybe there's an older generation,
if you feel like you're called to it.
Whatever generation you're called to,
they all have different, like I've
talked a little bit about this, about my generation
has the attention span of a goldfish,
and how older generations have a lot broader of an attention
span.
And so if your audience is a different age range,
they may actually have a little bit longer
of an attention span, and you may
be able to capture their attention differently.
So it is helpful when you start to look at the analytics
and like, OK, let me actually sit down.
And even if it was just once a month,
or like you're saying once a week,
like let me actually look at it, especially when
you're intentionally posting.
If you're just like posting once in a blue moon,
I don't necessarily know if it's like so helpful
to go and consistently be looking
at who's watching your stuff.
But if you're going in and like, I'm actually intentionally
posting two to three times a week,
like you want to see what is your output.
It's the same thing.
If you're offering, if you're making an offer,
you're going to go look at probably once a day
what your sales are.
Who's actually, if I have a journal that I put out,
who's actually going and clicking and like signing up
for my lead, and who's interacting
with what I'm doing.
So thinking of it in that way of like,
it's here to better you and better what you're doing.
Because I feel, especially as someone,
so for one of my other jobs, I work on their marketing.
And I'm like, it's very intimidating to be like,
oh, I actually put a lot of time into this.
And I could go look at the analytics
and it could have absolutely flopped.
But it helps you like, how can I make adjustments over time?
And how can I look at what I'm doing
and move forward from that?
So yes, does anyone have any questions, thoughts, comments?
I have a question.
Does Instagram have that same detail?
Like you can see the age and the gender.
I can't see that on my Instagram.
I got to it on TikTok, but I don't see that on Instagram.
I'm very positive that it is.
But I think I have to find, let me.
I was looking at mine on Instagram,
but I've got a business.
I can't do it on my personal, but I
can do it on my business page.
So I think if you were to change your account,
so even if it doesn't matter.
If you have it's your own personal account
and you're just posting every once in a while,
but want to see a little bit more like it's public,
but it's your personal page.
I would change your account to be the professional account.
And it doesn't impact literally anything else
besides making it to where you could monetize eventually
if you were to do stuff like that.
And then you can look at other things.
But I'm trying to see content, audience.
OK, yes.
Oh no, I left the group.
OK, so if you go, and that makes sense.
It says professional.
So we can see if it'll find it on yours.
If you go to your settings, in mine, there's a,
if I scroll down, it says for professionals
and it says insights.
Does yours say that?
Sorry, how do I get to settings?
So if you go to your little profile thing
at the bottom right, and then at the very top right,
there's the little hamburger line.
Oh, OK, yeah, yeah, yeah.
And then you can scroll down like one scroll
and it says insights.
Oh, OK, yeah.
So if you click that and you, once it loads,
mine is not loading, hit.
Oh, OK, I see.
You can scroll and there will be like a few different charts
that you can look through.
If you scroll through those charts,
I think the very last one shows your age range.
OK.
What's happening, Sally?
Thank you.
Just looked at the Facebook.
So I post the same on Facebook as I do on Instagram
and I'm just crying with laughter
because the top age range on Facebook, 55 to 64.
Top age group on Instagram, same post, same gig, 18 to 24.
Sorry, I just found that quite entertaining.
So I think, so in this course that I'm,
so this is like a very baby brief,
the course that I'm putting out and I will have it,
I'm uploading all my videos to it today
and it'll be out for you guys to be able,
it'll be in there tomorrow.
I talk a little bit about what platform you're picking
also decides what age range you're getting.
So if you're posting on.
Facebook, like if you think about that, like almost no one from my generation is on Facebook.
Like everyone from my generation makes fun of you if you're on Facebook.
They're like, you're, you're talking to your grandma, if you're on Facebook.
And that is the exact person that reaches out to me on Facebook is my grandma.
So shiny that she's the only one that talks to me on Facebook.
But if you think they do have reels and they do have ways that like people are getting out, but
you are going to get a, an older demographic on Facebook versus Instagram, it's probably more
the millennials to like the later Gen Z.
And it's probably more content that is more curated.
Like Instagram is all about aesthetics and is about like, things are a little
bit more curated on Instagram.
Then you go to Tik TOK and everyone is crazy and everyone is Gen Z and really
young Gen Z and posting themselves dancing and posting.
But like people are starting to get into the space because they're, it's becoming popular.
So they are coming in with more educational content and like, I've begun and really
whatever your, like, whatever your thing is that you're teaching about, there is a part of
Tik TOK, an algorithm of Tik TOK that it'll send it to.
If you're really into books, like I started reading in my free time last year and I
started getting videos about people reviewing books.
I started running this last week and I'm now on, I'm on run talk where I'm getting all the
people telling me how to run properly.
So like, whatever the content is you're posting, there is a market for it.
There is stuff that like, you'll be posting and it's not like, Oh, there's Tik TOK is
people, like people always are like Tik TOK is people dancing or people doing random
things. But like every platform will have an algorithm it puts you into because that's
what everyone is interested in these different things.
So does that make sense?
Yeah. OK, we are three minutes out, so.
My plan for this week, I don't book, which Holly, I did not see your, your question about
a work session until literally today.
And that's OK.
That's OK. I forgot about it after a while.
So it doesn't, it doesn't matter.
I'm only doing work sessions if you guys request them.
So I won't have them pre like scheduled.
So if you guys are wanting, bye Sally, if you guys are wanting a work session, then just
reach out to me. You can message me, you can email me, you can do whatever and we can get
something on the calendar. I'm so extremely flexible.
So. Yeah.
That is all I hope you all have an amazing week and next week it'll be Lindsay, so you'll
want to make sure to come.
OK, bye, everyone.