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Good afternoon.

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Hey, two people on so far.

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I'm sure we'll have more join us but this is super casual.

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Anything, let's start with, let's start with, while we're waiting for people to come in.

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Okay, let's start with, this is something we used to do internally as a team, business best and personal best.

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So like just in general, what is something you are happy with celebrating in your business life and also in your personal life?

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Who wants to go first.

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The coaches are not going to go first.

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Good rule I like that. I was actually gonna say Jenna you go first. So I'm as maybe.

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Hello, I came in late so let me just say hello to everyone. I know a lot of you in here but I don't know everyone.

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So if you just jumped in. Jenna just said, if you want to share a business based and or a personal based.

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Who's gonna break the business best or personal best. Yeah, I would say business best is just becoming an entrepreneur and

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seeing yourself being one, and doing the things of an entrepreneur and how different it is, and the challenges involved.

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The good things about it, the freedom in it, but yet the crazy challenge that it is personally, emotionally and everything to just kind of take that one.

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Keep putting one foot in front of the other and keep advancing down that road of entrepreneurship.

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As a person that worked in the corporate world.

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I will tell my age I am 60 years old, and I was in the corporate world, up until about a year and a half ago.

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So it's totally transformed. I think who I am and seeing myself in a new light.

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What feels like the biggest challenge?

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That's a good question. Biggest challenge.

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Probably when those roadblocks come and those fears come, how to not rely on somebody else to get through them or tell me what to do.

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I have to figure it out myself.

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Yep. Next level.

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That was good, Vicki. Thanks.

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For me, I think the business best.

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I'm on track to get a paycheck from Amazon again this week.

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So I guess they pay you every two weeks or something.

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And two weeks ago, I got $98.

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And today when I checked, it looked like I was going to get $144.

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So it's like a 40% increase.

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I'm saying like, that's a big increase.

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That'd be cool. I can keep that up.

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And then personal best.

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I've been doing my time mapping, according to the videos.

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And having to have hard conversations with my family about how they just aren't pulling their weight.

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And then just seeing my 12-year-old put the trash out on the curb without me having to ask her just because I had that conversation days ago.

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And she's internalizing it and knowing that it has to be done.

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And watching my husband lean into parenting more and not just checking out and making me do everything.

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It's good to watch everybody else actually care about me as much as I care about them.

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That's amazing.

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I mean, when she took the trash out, I almost cried.

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I was like, thank you.

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That's amazing.

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Family transformation.

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I would actually advise everyone, if you've got kids in the house, one of the inner circle

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students in the previous inner circle actually had a family meeting and told her kids about

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what it is that she was wanting to achieve and how it's going to look different and they

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are going to need to pull their weight and all her kids are small and they were so excited.

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They wanted to just help mommy and support her but if she didn't have that conversation

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she kept thinking it's going to change, they're not going to support me, you know, as typical

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moms, I'm doing everything for everyone else, it's going to just be all on me even more

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and it really did help to set her up for success.

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It's a good piece for everyone to take.

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It's a good piece to take home with you all though.

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Christy why don't you pick someone, we'll tag team that way.

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I'll pick Amara.

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Hi guys, business best.

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I'm still waiting for all of my stuff to get checked into Amazon so I was really hoping

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I was going to have a more accurate launch date but I kind of feel like, yeah, that's

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to be determined still but I'm sitting at a point right now where I'm trying to make

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decisions of like how much do I put into building the brand, like do I hire somebody to help

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me do social media, like am I making photos or am I adding videos, which I think feel

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like minor details but also like these are big moments and like what's going to happen

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over the next year and so I'm proud of myself for not, for being more reflective instead

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of like getting bogged down and like, oh, I just have to add this to my to-do list and

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check it off and follow all the steps and stuff and just like taking a step back and

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kind of looking at the big picture, like try not to get sucked into all the details

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that then make me lose sight of the overall goal.

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So that feels pretty good and then personal best, sorry, I just realized, are you able

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to hear me okay?

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Uh-huh.

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Okay, my headphone jack is like not plugged in all the way so I thought for a second it

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might have been messing up but today is actually my husband and my 14-year anniversary and

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so and the last few years have been not easy ones in our family so it feels nice to just

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have plans to like go out to a nice dinner and bring the, we're going to bring the kids

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with us, our babysitter fell through but we're going to just make the best of the evening

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and celebrate and, you know, let our kids witness that celebration and so, yeah.

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Congratulations.

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Thank you.

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It always feels like a bigger deal when the last few years have been a little harder than

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maybe the ones before that and you can call on somebody, Amara, or pick somebody.

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Sean, Sean didn't go, right?

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You're a bit muted, Sean.

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Am I here now?

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You sure are.

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I guess business-wise, and thanks, Janine, I made a big pivot and I bought a notebook

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and this, I'll explain that.

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So, my wife, Carrie, started this journey.

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She's at work, couldn't be here.

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I was in business for myself for 30 years and it's time to get out of that business

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and, you know, I was trying to find a new job or a new business.

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After 30 years, it'd be tough to work for somebody else and I've had all these ideas

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and I get a notebook and I start filling it up with the questions or the things and, you

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know, Carrie was, she's like, I really think we can do this, I really think we can do this

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and kind of just, okay, you go do it.

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And some deep thinking and I'm like, wait a minute, I could be missing the big picture.

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Why, you know, she already had a business for three years, why not make that the business?

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So, I went out and bought a notebook.

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Got a brand new notebook, sounds a little fashion strange,

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but like dove in and I've been contacting co-manufacturers

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and so yeah, it's took a big leap of faith in business

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and a weight's been lifted and I'm ready to rock and roll.

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That's cool, I also love notebooks.

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I'm a paper and pen, that's all I need

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and it will stick in my brain most of the time.

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Perfect.

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So you can choose someone else, Sean.

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Well, it's actually only correct.

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Sorry guys, I came in a couple minutes late.

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Okay, so business win this week.

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Okay, well, so one just getting into this

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is I think gonna be really a big deal for me.

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I'm spinning lots of plates right now

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and it's been great to have this to just sort of focus me

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but this week I had, so I'm in the process right now

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of building out the content for my online coaching program

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and I'm collaborating on some of that content

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with a midwife and her and I had like three really good,

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juicy, like three hour long deep work sessions

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where we really move the needle

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really significantly and it felt,

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I don't know if it was the accelerator vibes,

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just vibing or whatever, I honestly hadn't even,

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I didn't even know what we did was deep work

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until I just watched the content like three minutes ago.

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So it turns out that's what I did.

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So osmosis is already happening.

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So I'm excited about that

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and now I've taken the content this week

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and run with that because she's offline all week

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and so that's why we kind of front loaded last week

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with working with her and now I'm gonna take this week

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and start to actually like map out my thing

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and the whole buckets thing.

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Like, I mean, I've been a Rainmakers forever.

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I've been hearing the people talking about the buckets

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but the buckets never really kind of got into

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and then now I've got the online aspect of things.

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I've got my Amazon FBA and it's like,

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my company is starting to develop like literal departments

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and so the bucket thing is something that I like

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really all of a sudden, you know,

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like Wednesdays are gonna be for FBA

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and I have a meeting every Wednesday morning

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with my FBA management people

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and then I have, you know, my deep work sessions

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where I need to be doing the content on the coaching stuff

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which is like actually what I do like well

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and then Fridays are gonna be for the tech development people

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for all the platform stuff and so it's like,

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oh, this is how I'm gonna get this done.

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Now I get it because when I'm thinking about it

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all as one thing, I'm just like, you know,

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it's just like the list gets really long

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and it's just like, oh my God, I can't do all of this

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and that whole piece of like,

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like switching the cost switching

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and like all of that is so real for me

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because I also am a single mom with three kids

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and they all started school this week too

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and it was just like backpacks and new shoes

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and what supplies do you need

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and all this kind of ping ponging around

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and so I think I always use the expression spinning plates

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because that's what it feels like

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and you know that like circus trick,

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does everyone know what I'm talking about or yeah?

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So it's just like, oh, you don't spin all six plates

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at the same time, you just spin one

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and you let the other one sit on the ground

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where they're nice and safe

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and then you finish with that one

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and then you put it down and you get the other one

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and I'm like, okay, I get it now.

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Anyway, so that was sort of like a big moment

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for me this week and just really starting to feel

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like I'm getting into a rhythm and a flow

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and that this is what I'm attempting to do is doable

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if I do what I do.

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Something I'll add and share too,

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a month and a half ago, I read the book,

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The 5am Club, has anybody read that book?

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It's a good one for I think looking at

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like one of the takeaways from that book

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was manage your focus, not your time

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and I think that that is like something

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that really speaks to what was the content this week as well

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and that getting up early in the morning

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and I mean, in the 10 minutes that I've been here

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and just the content.

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10th this week, it's like everyone's saying, you know, I'm

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my morning hours, those are the ones right. And so it's like,

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okay, how am I capturing and preserving that it's called?

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It's called the 5am club. Robin Sharma. It's really great.

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There's lots of little nuggets of stuff. And it has like an

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actual method and practice for like how to sort of implement

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some of this focus management stuff. So anyways, a lot of what

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was in the content this week really kind of leaned into that

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idea also. So big wins, lots of light bulbs. And then on a

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personal level, I made got my printer to work to print out the

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worksheets. That's my personal win of the week. Because I have

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a bad relationship with printers.

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That's hilarious.

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Anyway, that's, that's what happened this week.

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Sean, can you share what book it was you mentioned? Also, you

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mentioned a book you got, did you get a book or you're just

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saying you got a notebook?

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Notebook? Yeah, I just got, I got a notebook, which, you know,

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for me, is I'm taking it, I'm taking this serious. This isn't

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just something I wanted to coach or encourage my wife. I got the

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notebook, because typically, you know, she would ask me, can you

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do this for me? Can you do that for me? And now I'm just, you

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know, I'm excited. I'm jumping in. And, you know, going outside

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of the box, the way the box has been lately, and doing things

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making phone calls for our business. And I really think

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she needed, she really needed to hear me say, our business,

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because it's, it's, it's always been, you know, my work, my

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work, my work, her and my son had to work there, you know,

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work their schedules around my schedule. And it's just, it's

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going to be good for the family to be really good.

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And I was wondering if you wanted to lay out, like, what is

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office hours? What is office hours, not kind of like those

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parameters, so everyone knows what to expect?

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Yeah. Well, I mean, you guys can decide to you guys, the first

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one's here, this can kind of be whatever you want it to be, do

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you want it to be, like, actually get to know each other?

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Like, what are you doing your free time? Who are you? So when

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you go to the castle, it's like, Oh, my gosh, I already know you.

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Is this like a way to connect with other business owners? And

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it's not just like, technical strategy, q&a? Like, what do you

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guys want from this? I'll open the floor for you guys first.

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This is our ones random business questions.

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Yeah, this is where we need Carrie, because she was

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mentioning to me, Janine, are we going to have office hours like

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we have with you in the inner circle? In my office hours, I've

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got people on different levels. And I assume that here as well,

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like different levels of business and just bouncing ideas

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of people and getting other people's input, where it's not

241
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just like, oh, we're in lesson one, week one. So I just

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mentioned that because that's what's worked for our office

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hours. Just different levels, bouncing ideas and getting to

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know each other that way as well. Vicki, you can add to this if

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you want.

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Yeah, I've, I've part of Janine's office hours and Sean

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and Carrie and, and that I've, I always enjoy showing up and

248
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just, it's very informal. We all just share where we're at. We

249
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have, we ask questions, we talk about this random topics based

250
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on, you know, if somebody might bring up something they're

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struggling with, then we'll just feed off of that from the group.

252
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So it's just a, it's like we're sitting all at a coffee table

253
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that we're going down to, you know, the coffee shop, and we're

254
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just hanging out and talking about what's going on and with

255
00:19:11.330 --> 00:19:13.910
what we're doing inner circle wherever we're at in the

256
00:19:14.670 --> 00:19:16.850
Rainmaker journey and as entrepreneurs.

257
00:19:22.990 --> 00:19:26.010
Christy, Corinne, any thoughts from you?

258
00:19:26.430 --> 00:19:30.330
Yeah, just the same, just like to build community and

259
00:19:30.330 --> 00:19:33.770
understand kind of where everybody else is coming from

260
00:19:33.770 --> 00:19:38.890
and going to, and just knowing, like, you know, how you're

261
00:19:38.890 --> 00:19:41.850
making your decisions, why you're making your decisions the

262
00:19:41.850 --> 00:19:45.050
way you are, why it's like a good fit for you and your

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business model. And then just like kind of having people to

264
00:19:48.970 --> 00:19:53.310
ideas off of in an understanding, like, you know,

265
00:19:53.390 --> 00:19:56.990
with my metrics and where I'm going, what other people might

266
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say and do in my position.

267
00:20:00.000 --> 00:20:05.760
you know, even like, it's like, this is where you click that button, like, this is how you find that.

268
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Because I think sometimes, you know, just not having anybody else to ask those, like, quick

269
00:20:11.840 --> 00:20:19.000
questions, but then also, like, the more, like, 10,000 feet kind of questions, it would just be

270
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nice to have a place to go to, to talk to people about it. I don't really, like, my family is not

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family of entrepreneurs, like, I don't have people who get me, like, while they are very supportive

272
00:20:32.160 --> 00:20:40.020
family, and like, you can do anything you want, they're very risk averse, and very, like, maybe

273
00:20:40.020 --> 00:20:46.580
just not, like, the people that you actually can talk to about entrepreneurship, so.

274
00:20:58.140 --> 00:21:04.080
I'm just happy to see Vicky again. I missed Vicky. She, when we first started this,

275
00:21:04.080 --> 00:21:09.960
we got so much information, so it's good to be back with you, Vicky. I'm super excited to see

276
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you and Jerry here. That's awesome. She was on one of the office hours with Farah, I don't even know

277
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how many months ago it was now, and I was just taking notes. I'm like, oh, okay, yes, this is good.

278
00:21:21.240 --> 00:21:27.980
This is very good information, yeah. When did you launch your product, Vicky? We build friendships

279
00:21:27.980 --> 00:21:32.520
with each other, because we're, they're helping each other out every week on the call, so.

280
00:21:35.120 --> 00:21:40.340
I'm sorry, what was that, Christy? When did you launch your product, the bocce balls?

281
00:21:40.960 --> 00:21:48.940
Yeah, bocce ball set, I launched last November, so it's going on. I'm preparing for the second Q4

282
00:21:49.580 --> 00:21:55.840
already, and have placed my third full quarter, and every full quarter has been a little bit more,

283
00:21:56.060 --> 00:22:02.200
and so looking forward to doing Q4 the second time. A little bit ahead of the game this time,

284
00:22:02.200 --> 00:22:06.200
knowing what's coming. Have you made any product modifications,

285
00:22:06.840 --> 00:22:13.640
whenever you did your next bulk order? No product modifications, specifically to the product,

286
00:22:13.740 --> 00:22:20.020
other than I have a product insert inside the bocce ball set, where I have instructions in there,

287
00:22:20.060 --> 00:22:27.540
and I have like a, my QR code goes somewhere, and I try the somewhere different every time.

288
00:22:27.540 --> 00:22:36.340
I'm yet to get a click off of my QR code, so I'm going to do the third renovation of

289
00:22:37.240 --> 00:22:44.020
the QR code landing page this time. Can you say if you have people landing on the page,

290
00:22:44.120 --> 00:22:49.020
like are people scanning the code? No. They're not, they're not even scanning it?

291
00:22:49.020 --> 00:22:56.080
No. Okay, I'm just curious. Have you verified that it works, though?

292
00:22:57.260 --> 00:23:02.420
Have you verified that it actually works, like you got it from Amazon, whatever was actually,

293
00:23:03.020 --> 00:23:06.680
like you got your product from Amazon, and verified whatever was in the box works?

294
00:23:07.060 --> 00:23:14.380
Yeah, yeah, yeah. This time I'm giving them a 15% coupon code if they sign up, so,

295
00:23:14.380 --> 00:23:19.600
but I only have one product, so hopefully they like it well enough to purchase it for a gift,

296
00:23:19.840 --> 00:23:25.420
or a second one for a second home, or lake house, or beach, or wherever, but

297
00:23:26.360 --> 00:23:28.920
I'll keep trying till one of them clicks.

298
00:23:35.840 --> 00:23:41.180
I have a QR code on my product, too, and I'm shocked at how few people scan it,

299
00:23:42.520 --> 00:23:47.420
so it's been a thing that I'm like, all right, well, it's there, it's fine, and honestly,

300
00:23:47.480 --> 00:23:52.260
it was meant more to be a place for them to find their way to the instructions on

301
00:23:52.260 --> 00:24:01.240
how to like specifically set it up, and I'm shocked how many people will go out of their

302
00:24:01.240 --> 00:24:06.760
way to send me a message going, the straws don't fit, when the QR code that shows them

303
00:24:06.760 --> 00:24:12.300
how the straws fit is right on the package, it's for use in insertion instructions, anyway,

304
00:24:14.960 --> 00:24:19.640
that's, what are you going to do? I did print out the instructions for them, thinking, okay,

305
00:24:19.640 --> 00:24:25.360
well, I'll give them that, but then, well, I ended up producing an entire instructional video

306
00:24:25.580 --> 00:24:33.140
that now lives right on the listing, so people can't, sometimes you got to resort to those

307
00:24:33.700 --> 00:24:39.200
fine, it was actually, it was needed, it was a common feedback, so it was a good thing to do,

308
00:24:39.480 --> 00:24:48.000
so I think someone just said, what's your products? My product, I have two products, I have a,

309
00:24:49.240 --> 00:24:56.500
they're both in the baby niche, I have a Honey Bear Straw Cups, it's a baby sippy cup that's

310
00:24:57.160 --> 00:24:59.820
designed for two purposes.

311
00:25:00.000 --> 00:25:02.640
oral muscular therapies for kids

312
00:25:02.640 --> 00:25:05.600
with oral muscular developmental issues and speech issues.

313
00:25:06.020 --> 00:25:09.200
And then it also doubles as a straw learning cup

314
00:25:09.200 --> 00:25:10.080
for a young baby.

315
00:25:10.160 --> 00:25:12.660
So you can teach a baby as young as four to six months old

316
00:25:12.660 --> 00:25:13.460
how to use a straw.

317
00:25:14.280 --> 00:25:16.000
So, and it's specially designed.

318
00:25:17.320 --> 00:25:19.640
It was a product that I used with my kids

319
00:25:19.680 --> 00:25:21.080
for years and years and years,

320
00:25:21.140 --> 00:25:22.400
but I always cursed the design

321
00:25:22.400 --> 00:25:24.800
because no one had actually taken the cup

322
00:25:24.800 --> 00:25:28.520
and properly designed it into a proper cup.

323
00:25:28.520 --> 00:25:31.820
It was just medical tubing that was stuck down the hole

324
00:25:31.820 --> 00:25:33.900
of like what is a honey bear, right?

325
00:25:33.900 --> 00:25:34.780
With the lid that flips.

326
00:25:35.000 --> 00:25:38.940
And so I redesigned the lid and then patented my design.

327
00:25:41.940 --> 00:25:45.140
So, and then a bunch of people copied my design

328
00:25:45.140 --> 00:25:47.740
and then now I have to get them removed

329
00:25:47.740 --> 00:25:51.380
and then they came back and, you know, Amazon.

330
00:25:52.700 --> 00:25:53.680
So I have that.

331
00:25:53.720 --> 00:25:55.360
And then I also have just like a little

332
00:25:55.360 --> 00:25:57.180
stainless steel mini masher that I sell

333
00:25:57.180 --> 00:26:01.280
that I sell it and I brand it and market it on Amazon

334
00:26:01.280 --> 00:26:03.260
under like baby food masher keywords.

335
00:26:03.980 --> 00:26:05.400
I'm on potato masher,

336
00:26:05.460 --> 00:26:08.020
but it's such a huge expensive keyword to be on.

337
00:26:08.620 --> 00:26:10.540
I'm constantly conflicted as to whether

338
00:26:10.540 --> 00:26:12.520
I really want to be there or not.

339
00:26:13.160 --> 00:26:14.380
Eats all my PPC.

340
00:26:15.800 --> 00:26:17.020
Follow the data.

341
00:26:17.760 --> 00:26:18.220
Follow the data.

342
00:26:18.260 --> 00:26:19.220
So what works?

343
00:26:19.500 --> 00:26:22.820
The data's good, but it's still, it's just like,

344
00:26:22.820 --> 00:26:25.620
ugh, how many people are clicking?

345
00:26:26.020 --> 00:26:29.180
And then it's a small, it's a little masher

346
00:26:29.320 --> 00:26:32.980
and people are like, it's so small, but it's mighty.

347
00:26:33.160 --> 00:26:33.720
Anyway.

348
00:26:34.980 --> 00:26:37.620
Did you say you got a patent on your design?

349
00:26:37.940 --> 00:26:39.960
I have a design patent, yes.

350
00:26:40.020 --> 00:26:41.720
Okay, so the people who copied it,

351
00:26:41.720 --> 00:26:43.280
are you able to like patent infringement?

352
00:26:43.820 --> 00:26:44.180
Yeah.

353
00:26:44.180 --> 00:26:45.360
Stuff, okay.

354
00:26:45.440 --> 00:26:45.780
Yep.

355
00:26:46.380 --> 00:26:46.400
Serious.

356
00:26:46.720 --> 00:26:49.780
It sounds much easier than it is.

357
00:26:49.860 --> 00:26:50.400
I bet.

358
00:26:50.960 --> 00:26:54.860
I had them, we took forever to pursue it.

359
00:26:55.280 --> 00:26:56.700
The design patents don't qualify

360
00:26:56.700 --> 00:26:58.840
for the apex process on Amazon.

361
00:26:58.980 --> 00:27:01.680
And so you just have to do like an infringement report,

362
00:27:02.220 --> 00:27:05.420
but like the products, the copycats are,

363
00:27:05.960 --> 00:27:08.440
if they're not making them at my manufacturer in China,

364
00:27:08.480 --> 00:27:09.240
I'd be shocked.

365
00:27:09.480 --> 00:27:12.760
But like, if you put them beside, up side by side,

366
00:27:12.760 --> 00:27:15.420
and then I close my eyes, they're identical.

367
00:27:16.160 --> 00:27:19.240
And the number of times that Amazon has come back saying,

368
00:27:20.120 --> 00:27:21.740
they're not substantially similar.

369
00:27:21.840 --> 00:27:23.800
And I'm like, I need to talk to a person

370
00:27:23.800 --> 00:27:24.980
with eyeballs and a brain.

371
00:27:25.360 --> 00:27:29.200
I was like, I cannot deal with the robots at Amazon.

372
00:27:29.460 --> 00:27:31.640
And so, it's just a process.

373
00:27:33.080 --> 00:27:36.440
It's a lesson that when you've been doing Amazon this long,

374
00:27:36.500 --> 00:27:38.300
it's like, you just kind of know,

375
00:27:38.360 --> 00:27:42.180
it's a bit of a slog sometimes to sort of get beyond the wall

376
00:27:42.340 --> 00:27:47.800
of sort of the mechanisms that have set up

377
00:27:47.800 --> 00:27:50.360
to manage the volume of stuff that they have coming in.

378
00:27:50.420 --> 00:27:53.360
And so you just have to kind of be persevere with it.

379
00:27:54.040 --> 00:27:58.820
And so we got 60% of the listings taken down in June.

380
00:27:58.820 --> 00:28:00.140
And then last week,

381
00:28:00.200 --> 00:28:02.080
they all went back up again for some reason.

382
00:28:04.360 --> 00:28:06.580
So we're just gonna keep going.

383
00:28:07.480 --> 00:28:08.640
Yeah, it's interesting.

384
00:28:09.400 --> 00:28:10.360
What's that?

385
00:28:10.500 --> 00:28:13.320
It keeps life interesting, keeps you on your toes, right?

386
00:28:13.520 --> 00:28:15.960
You almost need to design a little bot

387
00:28:15.960 --> 00:28:19.300
that's gonna just scour Amazon for any copycats.

388
00:28:19.440 --> 00:28:20.840
It sounds like you have so many.

389
00:28:21.120 --> 00:28:22.520
Right now, I'm the bot.

390
00:28:22.600 --> 00:28:24.980
And the good news is, is that my keyword's very niche.

391
00:28:25.300 --> 00:28:27.100
The competition is very small.

392
00:28:27.420 --> 00:28:30.760
It's really one seller that's taking,

393
00:28:31.020 --> 00:28:32.620
that's undercut my price by half

394
00:28:32.620 --> 00:28:35.620
and is taking with a copy of my design.

395
00:28:36.500 --> 00:28:41.860
And so, I went as far as to duplicating an application

396
00:28:41.860 --> 00:28:43.140
for the patent in China

397
00:28:43.140 --> 00:28:46.140
so that they wouldn't be able to block me from exporting,

398
00:28:46.840 --> 00:28:48.420
even if I got them off here.

399
00:28:50.360 --> 00:28:51.800
So, it's a process.

400
00:28:51.960 --> 00:28:53.580
The good news is, is that the two months

401
00:28:53.680 --> 00:28:56.240
that I had 60% of their listings,

402
00:28:56.420 --> 00:28:58.020
not even 100% of their listings,

403
00:28:58.940 --> 00:29:03.680
my sales tripled overnight.

404
00:29:04.460 --> 00:29:07.060
So it's a huge piece of market share

405
00:29:07.060 --> 00:29:08.780
and it's worth the time and energy to do it.

406
00:29:08.780 --> 00:29:10.460
And once I can get them off permanently,

407
00:29:10.460 --> 00:29:15.340
I'm anticipating a pretty good recovery.

408
00:29:16.440 --> 00:29:16.440


409
00:29:17.360 --> 00:29:17.700
Worth it.

410
00:29:17.920 --> 00:29:20.200
Carrying on, perseverance is the lesson.

411
00:29:23.120 --> 00:29:25.420
I wanna know what everyone's products are.

412
00:29:25.640 --> 00:29:26.420
I mean- Yeah, me too.

413
00:29:26.780 --> 00:29:29.340
Told her products, Vicky said she's got the bocce balls.

414
00:29:29.680 --> 00:29:30.820
What is, I think, Chris,

415
00:29:30.840 --> 00:29:32.380
you've mentioned it before, but I forget.

416
00:29:33.420 --> 00:29:35.540
It's a stainless steel lunchbox,

417
00:29:35.680 --> 00:29:39.760
like a bento box for smaller kids,

418
00:29:39.760 --> 00:29:41.500
the younger age bracket.

419
00:29:47.840 --> 00:29:50.000
My product that I'm about to launch

420
00:29:50.000 --> 00:29:51.440
is a titanium cutting board

421
00:29:51.440 --> 00:29:53.900
that comes with a silicone mat

422
00:29:53.900 --> 00:29:55.160
that goes underneath the board

423
00:29:55.160 --> 00:29:57.440
so it doesn't slide on the counter.

424
00:29:58.800 --> 00:29:59.320
Why titanium?

425
00:30:01.360 --> 00:30:08.720
So, I personally was looking for something that wasn't wood because my family got really

426
00:30:08.720 --> 00:30:12.460
mold sick from a home we were living in a couple years ago, like really, really mold

427
00:30:12.460 --> 00:30:12.680
sick.

428
00:30:13.980 --> 00:30:21.140
And now, even the, like the, I just, I am mold paranoid, basically.

429
00:30:21.460 --> 00:30:27.100
So like wood stuff in the kitchen, if you're not, found out if you're not regularly like

430
00:30:27.100 --> 00:30:32.080
oiling your cutting boards and your wooden utensils, it's really easy for bacteria and

431
00:30:32.080 --> 00:30:33.260
mold to get trapped in there.

432
00:30:33.920 --> 00:30:38.640
And I have a son who's immunocompromised from cancer treatment, actually.

433
00:30:38.720 --> 00:30:42.240
So it's like more than just being paranoid at this point.

434
00:30:46.200 --> 00:30:52.040
And the titanium is like naturally antimicrobial, even though you can't say that in your listing

435
00:30:52.040 --> 00:30:53.700
because it gets the pesticide flag.

436
00:30:53.780 --> 00:30:55.880
So it's like more hygienic.

437
00:30:57.460 --> 00:31:02.680
So yeah, I just was looking for something for my family and, oh, and so I asked a local

438
00:31:02.680 --> 00:31:03.200
store here.

439
00:31:03.220 --> 00:31:06.620
I was like, you know, how do I make sure that my wood cutting boards and my wood utensils

440
00:31:06.620 --> 00:31:07.880
are like safe to use?

441
00:31:07.880 --> 00:31:12.000
Because the woman at the store was like, I hate those titanium cutting boards, they'll

442
00:31:12.000 --> 00:31:12.540
ruin your knives.

443
00:31:13.080 --> 00:31:18.000
She was like, you need to be like oiling your stuff every week or two weeks.

444
00:31:18.000 --> 00:31:24.960
And I was like, I'm a busy mom, like I'm lucky if I'm oiling it maybe once or twice a year.

445
00:31:26.100 --> 00:31:27.900
So then it just was out of necessity.

446
00:31:28.260 --> 00:31:32.980
And then it was kind of also trending when I started looking into it last year.

447
00:31:33.300 --> 00:31:35.500
The data only goes back to May of last year.

448
00:31:35.500 --> 00:31:40.160
So it's kind of a newer product and yeah.

449
00:31:41.420 --> 00:31:47.060
So I took it a step further and was looking, there are a significant number of searches

450
00:31:47.060 --> 00:31:50.180
for titanium cutting board made in the USA specifically.

451
00:31:50.780 --> 00:31:55.220
There's like over 4,000 searches a month for one that's made in the USA and nobody's selling

452
00:31:55.220 --> 00:31:55.720
one yet.

453
00:31:57.000 --> 00:32:01.220
So that is likely going to be my second product.

454
00:32:01.880 --> 00:32:11.320
If I can find a manufacturer who's willing to do the low MOQ, it's extremely expensive.

455
00:32:11.500 --> 00:32:15.780
Like I'm actually getting a sample from a manufacturer finally, but I had to source

456
00:32:15.780 --> 00:32:19.820
the titanium from the United States from one company, have it sent to the manufacturer.

457
00:32:20.640 --> 00:32:23.820
They're making it, but I'm also having the packaging made in the USA.

458
00:32:23.940 --> 00:32:26.740
So the whole thing is going to say 100% made in the USA.

459
00:32:29.280 --> 00:32:32.620
So yeah, so hopefully that one will be worthwhile.

460
00:32:32.780 --> 00:32:37.340
It's kind of a gamble because in order to turn a profit on that, I have to sell the

461
00:32:37.340 --> 00:32:39.580
cutting board for over $100 a unit.

462
00:32:39.580 --> 00:32:46.100
So I did an IntelliVie poll thinking like maybe I'd get like 5% to 10% of people would

463
00:32:46.100 --> 00:32:51.320
say they'd be willing to pay that amount of money for a cutting board because of the made

464
00:32:51.320 --> 00:32:52.160
in the USA label.

465
00:32:54.000 --> 00:32:59.440
It was like 43% of people said they'd be willing to pay almost $180 for a cutting board.

466
00:32:59.780 --> 00:33:03.240
And the comments across the board were like, you have to do made in the USA.

467
00:33:03.320 --> 00:33:05.840
Anytime you get the opportunity made in the USA, you buy it.

468
00:33:06.680 --> 00:33:13.080
I'm just like, okay, I guess this is worth pursuing at least getting samples made and

469
00:33:13.740 --> 00:33:16.140
seeing if it can even happen.

470
00:33:16.640 --> 00:33:18.280
So that's where I'm at with that one.

471
00:33:18.440 --> 00:33:20.780
What's the thickness of the cutting board?

472
00:33:21.960 --> 00:33:25.200
So the one that 1.5 millimeters is what we're doing.

473
00:33:27.020 --> 00:33:33.680
I bought some competitors online and the ones that were like a millimeter or less, they

474
00:33:33.680 --> 00:33:34.600
feel really flimsy.

475
00:33:35.440 --> 00:33:40.580
So, you know, if you have a flat countertop surface or you're using the silicone mat,

476
00:33:41.280 --> 00:33:42.980
it does okay.

477
00:33:43.160 --> 00:33:48.340
But if you have even like the slightest, like say your towel is like accidentally underneath

478
00:33:48.340 --> 00:33:51.680
of your board, it's like bouncing while you're chopping on it.

479
00:33:53.280 --> 00:33:58.380
And then two millimeters feels really good in hand, like it's really thick and sturdy.

480
00:33:58.940 --> 00:34:04.000
But then it costs a lot more per unit to make.

481
00:34:04.940 --> 00:34:10.679
And a lot of these people who are out to like the getcha sort of people in your comment

482
00:34:10.679 --> 00:34:18.280
or like in your reviews, there are a lot of people trolling competitors in this product

483
00:34:18.280 --> 00:34:19.940
saying like, this isn't real titanium.

484
00:34:20.080 --> 00:34:20.960
This is stainless steel.

485
00:34:21.000 --> 00:34:24.679
It's way too heavy to be titanium.

486
00:34:24.679 --> 00:34:29.100
And so I didn't want it to actually feel too heavy in hand because I didn't want a bunch

487
00:34:29.100 --> 00:34:32.460
of people being like, there's no way this is titanium in my reviews.

488
00:34:33.880 --> 00:34:34.659
My apologies.

489
00:34:37.080 --> 00:34:46.060
So yeah, so 1.5 and I'm going to do that for the made in the USA one too, because I don't

490
00:34:46.060 --> 00:34:48.880
I don't want it to feel cheap in hand and like bendable and stuff.

491
00:34:53.420 --> 00:34:55.400
And then I've got a couple other ideas.

492
00:34:57.580 --> 00:34:59.980
We'll see, I haven't ordered samples for any of them.

493
00:35:00.000 --> 00:35:04.620
Yeah, but I feel like if I get, my goal is to hire,

494
00:35:04.980 --> 00:35:06.920
I might do a job post on Handshake,

495
00:35:08.660 --> 00:35:10.860
see if I can get somebody who's like fresh out of college

496
00:35:10.860 --> 00:35:13.640
interested in helping like a startup company.

497
00:35:16.100 --> 00:35:17.680
Because I have a lot of ideas

498
00:35:17.680 --> 00:35:19.600
and I like that part of the business.

499
00:35:19.660 --> 00:35:22.680
I like the product research, I like sourcing,

500
00:35:22.860 --> 00:35:25.920
I like envisioning what the company can be.

501
00:35:28.160 --> 00:35:31.980
But when it comes to like the nitty gritty

502
00:35:31.980 --> 00:35:34.380
of sitting at the computer and like dialing and numbers

503
00:35:34.480 --> 00:35:38.140
and collecting data and VPC and all that stuff,

504
00:35:38.140 --> 00:35:40.160
that's where I just, I like glaze over.

505
00:35:42.020 --> 00:35:44.720
Can't get myself motivated to do any of that part.

506
00:35:44.960 --> 00:35:46.220
Can't get myself to even watch,

507
00:35:46.260 --> 00:35:48.740
like getting myself to even watch the modules on that

508
00:35:49.180 --> 00:35:51.360
is like pulling teeth, so.

509
00:35:53.680 --> 00:35:54.180
Yeah.

510
00:35:58.920 --> 00:35:59.520
Yeah.

511
00:35:59.520 --> 00:36:00.980
Perhaps a business partner down the road.

512
00:36:02.600 --> 00:36:03.140
What's that?

513
00:36:03.620 --> 00:36:05.200
Perhaps a business partner down the road.

514
00:36:06.780 --> 00:36:07.380
Yeah.

515
00:36:08.840 --> 00:36:09.440
Yeah.

516
00:36:10.060 --> 00:36:10.840
We'll see.

517
00:36:10.980 --> 00:36:14.820
I think there's so much room for,

518
00:36:15.460 --> 00:36:17.420
take this out, it's bothering me.

519
00:36:17.520 --> 00:36:22.100
There's so much room for the different paths

520
00:36:24.180 --> 00:36:25.160
that it's exciting.

521
00:36:27.360 --> 00:36:31.040
But I have to be really careful not to like

522
00:36:33.120 --> 00:36:35.200
look at every single path obsessively

523
00:36:35.200 --> 00:36:37.160
and try to figure out where I'm supposed to go next

524
00:36:37.160 --> 00:36:40.100
or I get like so overwhelmed that I freeze.

525
00:36:40.980 --> 00:36:42.780
I know that's one of my downsides.

526
00:36:42.880 --> 00:36:44.900
And I think that it has to do with more of like

527
00:36:44.900 --> 00:36:46.700
what's also gone on in my personal life

528
00:36:46.700 --> 00:36:47.720
over the last few years.

529
00:36:48.820 --> 00:36:50.820
Just like feeling really easily overwhelmed.

530
00:36:51.180 --> 00:36:53.300
So that's when I usually email Jenna.

531
00:36:54.940 --> 00:36:56.000
What do I do?

532
00:36:58.440 --> 00:37:00.240
I have to say, when you sent me the photos

533
00:37:00.240 --> 00:37:03.400
of your cutting board, like I absolutely love them.

534
00:37:03.480 --> 00:37:05.380
Like the bright, they look super high end.

535
00:37:05.620 --> 00:37:08.820
Like if that, even if that was your American cutting board,

536
00:37:08.860 --> 00:37:10.840
I'd be like, oh yeah, I would pay that money for it.

537
00:37:10.840 --> 00:37:11.960
Like they're so good.

538
00:37:12.480 --> 00:37:13.960
Your photographer was fantastic.

539
00:37:14.860 --> 00:37:17.220
Yeah, Erica, she's actually a mom friend of mine

540
00:37:17.220 --> 00:37:19.140
here in Madison and she,

541
00:37:21.420 --> 00:37:23.380
that's one of the big things on my plate this week

542
00:37:23.380 --> 00:37:27.400
is she's moving to back to Columbia in a few months.

543
00:37:27.400 --> 00:37:28.860
And she's like, hey, before I go,

544
00:37:28.900 --> 00:37:31.580
if you wanna do a bunch of videos,

545
00:37:32.680 --> 00:37:33.640
create a bunch of content,

546
00:37:33.660 --> 00:37:36.780
and then we can work on social media accounts,

547
00:37:37.240 --> 00:37:38.140
websites and stuff for you.

548
00:37:38.780 --> 00:37:39.500
Let's do that.

549
00:37:39.540 --> 00:37:41.920
Like let's do that now while I'm in town and before I leave.

550
00:37:42.760 --> 00:37:47.720
But I am hesitant because I don't like,

551
00:37:47.840 --> 00:37:49.220
I don't know if I need to rebrand

552
00:37:49.220 --> 00:37:50.820
before I have all these things done.

553
00:37:50.820 --> 00:37:54.060
Is Sunray Life like really the right name for this company

554
00:37:54.060 --> 00:37:56.140
if I'm gonna launch a bunch of products?

555
00:37:56.520 --> 00:37:57.760
So this is where I'm starting,

556
00:37:57.860 --> 00:37:59.760
my wheels start turning and then I don't do anything

557
00:37:59.760 --> 00:38:01.000
cause I'm like, what do I,

558
00:38:01.260 --> 00:38:02.800
what's actually the right move here?

559
00:38:03.600 --> 00:38:06.680
So, or like, do I really need to spend

560
00:38:06.980 --> 00:38:08.540
the amount of money on this right now?

561
00:38:08.620 --> 00:38:11.540
Is this, am I putting the cart in front of the horse

562
00:38:11.540 --> 00:38:13.080
thinking like I need to build up

563
00:38:13.080 --> 00:38:14.740
and do all of these things now?

564
00:38:17.780 --> 00:38:19.520
So, it's a lot to think about.

565
00:38:22.400 --> 00:38:25.680
Our, I guess I'll jump in.

566
00:38:26.200 --> 00:38:31.460
Our product is dog treats.

567
00:38:31.920 --> 00:38:36.640
My wife's business has been organic dog treats.

568
00:38:37.920 --> 00:38:40.240
She's been hitting all the markets,

569
00:38:40.380 --> 00:38:42.320
the farmers markets, all of those.

570
00:38:43.160 --> 00:38:49.820
And she's gotten a high class line of repeat customers.

571
00:38:50.620 --> 00:38:53.580
But it just was really a time suck.

572
00:38:54.300 --> 00:38:56.140
And I got tired of being free labor.

573
00:38:56.240 --> 00:38:58.800
I was the one that set the tents up and things like that.

574
00:38:59.760 --> 00:39:04.740
So, we started off with a travel bag,

575
00:39:06.560 --> 00:39:09.180
got it manufactured in China

576
00:39:09.760 --> 00:39:14.920
and had an inspection company do a 100% inspection.

577
00:39:15.280 --> 00:39:17.940
And we had a thousand bags made

578
00:39:17.940 --> 00:39:21.920
and I believe 280 of them were no good.

579
00:39:24.320 --> 00:39:29.440
So, just completely lost faith in that company.

580
00:39:30.260 --> 00:39:33.960
The contact person, she was phenomenal on it,

581
00:39:34.000 --> 00:39:35.340
just got all the answers.

582
00:39:35.580 --> 00:39:39.260
But the factory itself wasn't real impressive.

583
00:39:41.000 --> 00:39:45.340
So, we just kept trying to shove the square peg

584
00:39:45.360 --> 00:39:46.920
through the round hole.

585
00:39:47.440 --> 00:39:50.600
And then finally, Carrie kind of put her foot down.

586
00:39:50.640 --> 00:39:53.600
She's like, why are we ignoring this business?

587
00:39:55.020 --> 00:39:57.820
So, trying to come up with a way to grow it

588
00:39:57.880 --> 00:39:59.420
by being able to sell more,

589
00:40:00.000 --> 00:40:08.180
goods online. So I'm thinking, okay, you know, this, you know, you go on Amazon and you say,

590
00:40:08.280 --> 00:40:13.680
you know, something that I think is just a strange idea. You go on Amazon and like somebody's selling

591
00:40:14.280 --> 00:40:21.360
2,000 of them a month and you're like, okay, I guess this kind of is a thing. So, you know,

592
00:40:21.360 --> 00:40:26.740
start off with co-manufacturers. Well, first of all, they're in the United States. So, you know,

593
00:40:27.620 --> 00:40:31.820
you're not, you know, there's somebody that, you know, and there's a lot of co-manufacturers,

594
00:40:31.940 --> 00:40:40.680
I jump back to that part. So one that chat GBT threw out at me, get online, really liked them.

595
00:40:40.800 --> 00:40:46.160
It looks really cool. Look at the address and they're 45 minutes away from our house.

596
00:40:46.220 --> 00:40:52.440
I mean, it's right down the street. So it's just like

597
00:40:54.480 --> 00:41:05.820
for this to be our first go, we already know what didn't work. And I really feel like if we took

598
00:41:05.820 --> 00:41:11.820
that bag and said, okay, let's go to the next factory and get those things right. I really

599
00:41:11.820 --> 00:41:19.180
feel like we would be second guessing every decision we made. So now taking this new approach

600
00:41:19.180 --> 00:41:25.900
was something like, you know, our kitchen turns into a bakery once a week. So now we're going

601
00:41:25.900 --> 00:41:30.020
into a field that, you know, my wife knows inside and out. She knows the right products.

602
00:41:30.980 --> 00:41:36.500
She's got some killer ideas, you know, multiple things that could be, you know, sold online.

603
00:41:38.780 --> 00:41:44.660
It's just, it's the right first product. So pretty much not going to get our deposit back.

604
00:41:44.660 --> 00:41:52.940
So we learned basically a $3,000 lesson in what we don't want to do. So that's our story.

605
00:41:57.320 --> 00:42:00.120
Did you go to the place 45 minutes from you yet?

606
00:42:01.700 --> 00:42:05.800
Not yet. I just started as soon as we decided we were getting on this.

607
00:42:06.500 --> 00:42:18.160
Yeah, I keep referring to Janine, but Janine put probably what was taking me five or six months,

608
00:42:18.540 --> 00:42:26.380
she kind of said, shoot or get off the pot. Had a pretty hardcore session for about 15,

609
00:42:26.420 --> 00:42:32.160
20 minutes. And then I saw the light. So this all pretty much started last week.

610
00:42:32.160 --> 00:42:37.840
Um, you know, she's like, you know, quit looking for something that's not there right now.

611
00:42:38.460 --> 00:42:43.940
Get on track with something you have. You know, these, she's like, and if you do find something

612
00:42:43.940 --> 00:42:49.580
else, you know, this circle can help you with anything. And then, like I said, I just

613
00:42:49.580 --> 00:42:52.540
started listening to my wife a little bit.

614
00:42:59.680 --> 00:43:04.720
Oh, you froze. I'm going to see you frozen for anybody else. Oh, shoot. Okay.

615
00:43:20.740 --> 00:43:21.760
We'll see if he comes back.

616
00:43:25.940 --> 00:43:28.780
So what's anybody working on? What kind of questions do you have? What kind of feedback

617
00:43:28.780 --> 00:43:32.920
do you want? Anything from anybody?

618
00:43:36.100 --> 00:43:40.420
I'd love to know, like, how do I how do I know if I should rebrand?

619
00:43:43.640 --> 00:43:47.780
I, I feel like I kind of ended up settling on the name of my brand

620
00:43:48.060 --> 00:43:53.820
and the colors in a way that was more like, just get it done than

621
00:43:56.000 --> 00:44:07.020
honing in on something that would really make sense and feel the most marketable, I guess.

622
00:44:07.780 --> 00:44:11.880
So the, so the brand is Sunray Life and my logo is like,

623
00:44:12.000 --> 00:44:20.640
uh, like a bronze outline of the sun on the horizon. And, um, because I didn't really know

624
00:44:20.640 --> 00:44:24.920
what sort of products I would be developing, but I knew I wanted it to be in like the home

625
00:44:25.620 --> 00:44:32.180
goods market, like anywhere from like diaper bags to kitchen supplies to dryer balls to like,

626
00:44:32.180 --> 00:44:40.220
whatever it could be. So, um, when I was like, just typing things in, like asking chat GPT for ideas,

627
00:44:41.580 --> 00:44:45.680
ended up getting narrowed down to that. And then based on trademarking what was available. So

628
00:44:45.680 --> 00:44:50.560
yeah. What, what sort of questions would you be asking yourself if you were like,

629
00:44:51.660 --> 00:44:56.900
eek, before I launch any more than this one product I have, how do I know if I should rebrand?

630
00:44:59.160 --> 00:44:59.980
Who is your audience?

631
00:45:04.140 --> 00:45:16.200
I know this is to be dialed down yet, but it's looking like it's probably middle-aged

632
00:45:16.300 --> 00:45:26.200
women of higher socioeconomic status, or men, like householders, basically, but more likely

633
00:45:26.200 --> 00:45:26.580
women.

634
00:45:28.120 --> 00:45:32.400
So, like, upper-middle-class women who like to do things around the home?

635
00:45:33.620 --> 00:45:33.800
Yeah.

636
00:45:34.740 --> 00:45:40.140
Like, I mean, if one of my products is going to be an outrageously priced cutting board,

637
00:45:40.280 --> 00:45:47.460
I feel like I'm definitely not, it's not, the brand is probably not going to be, like,

638
00:45:48.060 --> 00:45:51.120
the brand that's selling the lowest-priced thing, right?

639
00:45:51.120 --> 00:46:00.580
So that, I think that's as far as I've gotten with identifying who the target person is.

640
00:46:02.140 --> 00:46:09.160
And I feel like identifying a target person is such a weird concept to me, because I feel

641
00:46:10.320 --> 00:46:18.900
like all the reasons I chose a product to create and sell were based on data, not based

642
00:46:18.900 --> 00:46:20.800
on the target person, right?

643
00:46:20.800 --> 00:46:25.120
I pulled data to see, like, what was selling, what had all these, like, high search volumes,

644
00:46:25.340 --> 00:46:31.000
low competition, low reviews, all that, like, that has had nothing to do with a target person.

645
00:46:31.320 --> 00:46:35.060
So then, now, when I'm, like, honing in on a target person, that's obviously related

646
00:46:35.060 --> 00:46:41.760
to the brand, but how do I tie that in with the fact that I settled on this product for

647
00:46:41.760 --> 00:46:42.440
different reasons?

648
00:46:44.320 --> 00:46:50.340
My opinion, since you, like, already have your product on the boat, like, getting ready

649
00:46:50.340 --> 00:46:57.560
to get checked into Amazon, it just seems to me that you're talking about branding as

650
00:46:57.560 --> 00:47:06.100
a distraction from learning your PPC stuff, and, like, you just need to focus on, like,

651
00:47:06.100 --> 00:47:15.940
your storefront setup, PPC, SEO, all of that, and then you can, like, hire a store manager

652
00:47:15.940 --> 00:47:18.400
off of Fiverr or the Philippines website.

653
00:47:18.520 --> 00:47:23.700
You can just get an Amazon store manager to manage all that on the back end after you

654
00:47:23.700 --> 00:47:31.680
launch and, like, you know, start making revenue, but it seems to me, not knowing more than

655
00:47:31.680 --> 00:47:37.800
just this whole conversation we've had today, that if your friend is offering to help you

656
00:47:38.360 --> 00:47:44.780
create content, you should create the content, and then in the future, if you have to rebrand,

657
00:47:45.020 --> 00:47:50.620
just hire somebody to Photoshop it for you and put the new brand on whatever she creates

658
00:47:51.000 --> 00:47:58.360
for you, because then you have what you need to do your advertising and you have the time

659
00:47:58.360 --> 00:48:06.540
to look at your SEO, your PPC, and then just defer the branding decision until you're ready

660
00:48:07.000 --> 00:48:12.380
to, like, actually place an order for your next product.

661
00:48:15.700 --> 00:48:16.180
Yeah.

662
00:48:16.180 --> 00:48:21.340
I guess I'm worried that if I don't make this decision now, that I'd get to the point of

663
00:48:21.340 --> 00:48:25.400
being ready to place another order for something, and then it's like, wait, you know, screech,

664
00:48:25.460 --> 00:48:27.500
put on the brakes, now do we need to rebrand?

665
00:48:28.140 --> 00:48:33.540
I feel like I, to me, it just feels like, okay, this is something that's going to have

666
00:48:33.540 --> 00:48:35.020
to be looked at in the future.

667
00:48:35.300 --> 00:48:41.440
Why not look at it now so that all the packaging and everything can be made correctly right

668
00:48:41.440 --> 00:48:41.920
off the bat?

669
00:48:41.960 --> 00:48:48.160
And then I only have this one product to alter in any way.

670
00:48:50.160 --> 00:48:56.240
Do you have data that says that your target demographic doesn't like your brand?

671
00:48:56.240 --> 00:48:57.600
No.

672
00:48:58.800 --> 00:48:59.260
No.

673
00:48:59.260 --> 00:49:02.920
And that's one of the questions that I think I'm looking for.

674
00:49:05.380 --> 00:49:11.840
Maybe you need to do, like, another IntelliView poll or just, like, go to where your local

675
00:49:11.840 --> 00:49:18.900
people who have high incomes hang out and ask them what they think of the branding,

676
00:49:18.940 --> 00:49:19.660
you know?

677
00:49:20.060 --> 00:49:24.480
Just to, like, say, is this something you need to prioritize or not?

678
00:49:24.480 --> 00:49:25.480
Mm-hmm.

679
00:49:27.720 --> 00:49:32.700
Just, like, I don't, I kind of agree with Christy, too, and almost the inner circle

680
00:49:32.700 --> 00:49:38.780
has kind of made part of why we're here, too, is just to learn how to build our business

681
00:49:38.780 --> 00:49:41.340
and kind of help us with the right path to take.

682
00:49:41.980 --> 00:49:49.260
You know, before we started this class, I did the Media Master, Media Master, Mastery?

683
00:49:49.680 --> 00:49:50.120
Something like that?

684
00:49:50.160 --> 00:49:51.500
Media Channel Mastery.

685
00:49:51.920 --> 00:49:52.520
Thank you.

686
00:49:53.160 --> 00:49:58.220
And then I did the Brand Building course.

687
00:49:58.220 --> 00:49:59.980
I don't know if you've done either.

688
00:50:00.000 --> 00:50:04.780
there of those. But I tell you, when I started out, my brand is

689
00:50:04.800 --> 00:50:08.880
Bolivic. I started out just like you did, right? I picked just

690
00:50:09.160 --> 00:50:17.140
based on search volume, I did a DFOI, done for you product. And

691
00:50:17.140 --> 00:50:19.960
so that's how I started. I didn't know how I was going to

692
00:50:20.600 --> 00:50:25.340
reach the right audience with a bocce ball set and how I was

693
00:50:25.340 --> 00:50:31.420
going to expand that. But when I did those trainings, I'm now

694
00:50:31.420 --> 00:50:36.640
going to launch a different, a new kind of a brand, I guess, on

695
00:50:36.640 --> 00:50:42.600
social media called Addie & Lou. And I'm going to focus on moms

696
00:50:42.980 --> 00:50:48.040
and memories and time with your kids. And so I'm taking a little

697
00:50:48.040 --> 00:50:51.580
bit of a turn and a twist a little bit from where I thought

698
00:50:51.580 --> 00:50:57.020
I was going to be. So my point is, is that I think as we go on

699
00:50:57.020 --> 00:51:00.440
this journey, we're going to have all kinds of lights go on

700
00:51:01.020 --> 00:51:05.000
of how to build our brand. And honestly, that the first product

701
00:51:05.000 --> 00:51:09.900
is such a learning experience from learning the whole process

702
00:51:09.900 --> 00:51:16.660
of launching a product. So I would personally just keep

703
00:51:16.660 --> 00:51:20.580
going. I don't know if I'm going to keep Bolivic on my bocce ball

704
00:51:20.580 --> 00:51:23.940
set. And you know, I plan on launching maybe future games

705
00:51:24.740 --> 00:51:28.660
with light bocce ball sets, you know, just to kind of make it I

706
00:51:28.660 --> 00:51:32.120
made fun colored balls. I mean, I my vision is to kind of make

707
00:51:32.120 --> 00:51:35.720
games look fun for the family and, and kind of bring that

708
00:51:35.720 --> 00:51:37.980
aspect in it when you're bringing some people together

709
00:51:37.980 --> 00:51:43.200
family together to play. But Addie & Lou and Bolivic don't

710
00:51:43.200 --> 00:51:47.400
even sound anything alike. Am I going to rebrand to Addie & Lou?

711
00:51:47.920 --> 00:51:52.740
Right now, I don't know. I don't know where it's gonna go. But

712
00:51:52.740 --> 00:51:55.640
I'm going to kind of start dabbling over here and see where

713
00:51:55.640 --> 00:52:01.080
this goes. I'm seeing the whole, you know, stem to stern, you

714
00:52:01.080 --> 00:52:04.880
could say of launching a product on Amazon. I'm already on bulk

715
00:52:04.880 --> 00:52:10.540
order three. I may go back and rebrand it. I don't I don't know.

716
00:52:11.200 --> 00:52:15.780
And I think my thought would just to keep going. Just just

717
00:52:15.780 --> 00:52:19.200
I don't think your brand name is that bad, really, for what you're

718
00:52:19.180 --> 00:52:24.560
launching. I think it's fine to keep going. It's not that crazy

719
00:52:24.560 --> 00:52:31.120
off. I like it. So just keep trusting yourself. If we keep

720
00:52:31.120 --> 00:52:35.320
questioning ourselves, which we do on this journey, I've asked

721
00:52:35.320 --> 00:52:39.200
Janine, like I've done this 100 times, like questioning myself.

722
00:52:39.200 --> 00:52:42.520
And every time we do, I think we hit a wall, we hit some kind of

723
00:52:42.520 --> 00:52:46.240
roadblock, wherever we are, as we go down this journey. And we

724
00:52:46.240 --> 00:52:48.620
have to decide what we're going to do with that roadblock. Are

725
00:52:48.620 --> 00:52:51.600
we going to chop it down and move forward? Or are we going to

726
00:52:51.600 --> 00:52:55.200
kind of go around it and divert it and go a different direction

727
00:52:55.200 --> 00:53:00.620
or around it? So what I've learned is this is just an

728
00:53:00.760 --> 00:53:03.020
entrepreneurial journey is how to take what are we going to do

729
00:53:03.020 --> 00:53:06.200
with this roadblock? When these things come, we don't always

730
00:53:06.200 --> 00:53:10.280
have to attack them now. So I would ask you is now the right

731
00:53:10.280 --> 00:53:15.560
time to address that? Or maybe it's just to finish, just learn

732
00:53:15.560 --> 00:53:18.720
the launching process, because there's still a lot more to

733
00:53:18.720 --> 00:53:23.600
learn. You know, to launch the listing and do the images and

734
00:53:23.600 --> 00:53:27.640
the graphics and you know, the Amazon store and the shipping

735
00:53:27.640 --> 00:53:32.220
and there's lots to learn. Just go ahead and learn it. That

736
00:53:32.220 --> 00:53:34.580
product will always be there. And it sounds like a wonderful

737
00:53:34.740 --> 00:53:38.160
product. And then when you're done with this journey, I think

738
00:53:38.160 --> 00:53:41.980
your ideas are going to evolve even more. Because just the two

739
00:53:41.980 --> 00:53:46.460
things I've done even week one, like I've already learned so

740
00:53:46.460 --> 00:53:50.420
many things on this inner circle journey, and we haven't just

741
00:53:50.420 --> 00:53:54.340
only begun. So that's just my two cents worth.

742
00:53:55.740 --> 00:54:00.620
I love that. If I can jump in quick to and just add my my two

743
00:54:01.780 --> 00:54:05.240
cents. I feel like you're talking about the name of your

744
00:54:05.240 --> 00:54:10.460
company and your logo, but you keep using the word brand. And I

745
00:54:10.460 --> 00:54:14.020
think it's a really important thing when we're thinking about

746
00:54:13.700 --> 00:54:18.260
branding. That is not just the name of the company and your

747
00:54:18.260 --> 00:54:22.580
logo and the colors you chose. Your brand is your story. Your

748
00:54:22.580 --> 00:54:27.740
brand is the way you shoot the pictures. Your brand is how you

749
00:54:27.740 --> 00:54:33.060
write your copy. Your brand is how you curate your social media

750
00:54:33.060 --> 00:54:36.540
and all of your things like that. It's a feeling your brand

751
00:54:36.540 --> 00:54:41.300
creates a feeling, right? If you remove the logo and the name

752
00:54:41.300 --> 00:54:45.480
from a Nike ad, you'd probably know it was a Nike ad. Right?

753
00:54:45.720 --> 00:54:50.200
Like, think about those kinds of things. And your logos in the

754
00:54:50.200 --> 00:54:52.140
name of your company, you can change that anytime you want to

755
00:54:52.140 --> 00:54:55.480
pretty simple, simply, what really matters is how you're

756
00:54:55.480 --> 00:54:58.780
creating the overall assets of your company to feel the way

757
00:54:58.780 --> 00:54:59.980
you want it to feel to the

758
00:55:00.000 --> 00:55:01.660
people you're trying to sell it to.

759
00:55:02.620 --> 00:55:05.460
So, if you want it to feel expensive,

760
00:55:06.340 --> 00:55:08.240
make sure the pictures look really good

761
00:55:08.240 --> 00:55:10.240
and take your friend up on her offer

762
00:55:10.240 --> 00:55:13.080
and take some really expensive looking pictures

763
00:55:13.080 --> 00:55:14.800
and whatever money you were gonna spend

764
00:55:14.800 --> 00:55:16.720
to do a new logo and new colors,

765
00:55:17.900 --> 00:55:20.880
put that money into getting some really nice

766
00:55:20.880 --> 00:55:24.120
high-end accessories for the backgrounds of your pictures

767
00:55:24.420 --> 00:55:27.920
and make it feel like the people

768
00:55:27.920 --> 00:55:30.040
and everything in that image that's there

769
00:55:30.040 --> 00:55:33.020
with your product is something someone

770
00:55:33.020 --> 00:55:35.520
who would spend a lot of money on things looks like.

771
00:55:35.740 --> 00:55:37.340
That doesn't mean you have to spend a lot of money on it,

772
00:55:37.360 --> 00:55:38.400
you just have to have that,

773
00:55:38.560 --> 00:55:41.140
it just has to give that feel, you know?

774
00:55:41.200 --> 00:55:44.280
If you want your brand to be fun and for kids,

775
00:55:44.400 --> 00:55:46.120
you want it to look that way, you know?

776
00:55:46.120 --> 00:55:49.320
It's like branding is not just logos and colors

777
00:55:49.380 --> 00:55:51.120
and the name of your company.

778
00:55:51.880 --> 00:55:54.640
I mean, look at all the names of the companies on Amazon

779
00:55:54.640 --> 00:55:56.840
that are selling lots of money.

780
00:55:56.840 --> 00:55:58.340
They have zero branding,

781
00:55:58.980 --> 00:56:01.000
they have zero name of their company.

782
00:56:02.060 --> 00:56:04.080
I mean, one of the people I'm trying to take down,

783
00:56:04.760 --> 00:56:06.220
it's a joke with my Amazon team

784
00:56:06.220 --> 00:56:09.300
because it's literally not a word, it's just eight letters.

785
00:56:09.460 --> 00:56:12.840
It's like K-C-Y-V-S-J-W or something

786
00:56:12.840 --> 00:56:14.280
and we laugh every time

787
00:56:14.280 --> 00:56:16.340
because none of us even remember the name

788
00:56:16.340 --> 00:56:19.220
of this stupid company, you know?

789
00:56:19.220 --> 00:56:22.080
But they're selling a lot on Amazon, you know?

790
00:56:22.500 --> 00:56:23.480
For different reasons,

791
00:56:23.480 --> 00:56:26.020
they're going into a total data strategy,

792
00:56:26.020 --> 00:56:27.380
we're building brands.

793
00:56:28.340 --> 00:56:34.280
So it's, be careful of getting stuck in, you know,

794
00:56:34.300 --> 00:56:36.780
the name and the logo and the colors of my company

795
00:56:36.780 --> 00:56:38.200
are gonna make or break

796
00:56:38.200 --> 00:56:39.680
whether I'm gonna sell my product.

797
00:56:39.900 --> 00:56:42.880
It's not, there's so much more to it

798
00:56:44.040 --> 00:56:46.340
that you can call your company whatever you want.

799
00:56:46.600 --> 00:56:48.180
Pick your favorite colors, you know?

800
00:56:49.620 --> 00:56:51.700
Like, more importantly for a logo

801
00:56:51.700 --> 00:56:53.860
is a logo that's really easy to print on things

802
00:56:53.860 --> 00:56:57.220
and that shows up and you can see it wherever you put it

803
00:56:58.000 --> 00:56:59.460
and that it feels aligned

804
00:56:59.460 --> 00:57:01.300
and that there's a story behind it.

805
00:57:01.400 --> 00:57:02.340
People care about that,

806
00:57:02.540 --> 00:57:05.640
especially for the small business US sellers on Amazon.

807
00:57:06.420 --> 00:57:08.000
There's a, you know, there's a real trend

808
00:57:08.000 --> 00:57:09.660
towards people who are looking for that.

809
00:57:09.860 --> 00:57:12.060
So put that front and center, tell your story.

810
00:57:13.220 --> 00:57:17.260
That's your brand, not your logo and your fonts and your,

811
00:57:17.460 --> 00:57:20.720
that's, you know, that's an afternoon project at best.

812
00:57:21.040 --> 00:57:23.320
You don't have to sweat that stuff too much at all.

813
00:57:23.320 --> 00:57:24.880
It's not gonna make or break your business.

814
00:57:26.680 --> 00:57:28.240
And I also found it interesting, Amara,

815
00:57:28.360 --> 00:57:30.440
that you said you picked this product based on data

816
00:57:30.860 --> 00:57:33.380
but then you had a very personal story

817
00:57:33.520 --> 00:57:35.760
behind why you should have the product.

818
00:57:36.460 --> 00:57:38.200
So like think of that story

819
00:57:38.820 --> 00:57:42.060
and a lot of times we end up creating brands

820
00:57:42.060 --> 00:57:43.460
and like our avatar is us.

821
00:57:44.180 --> 00:57:47.000
So if you were thinking of other people like you

822
00:57:47.420 --> 00:57:49.620
who I don't care if it's a $200 cutting board,

823
00:57:49.660 --> 00:57:51.880
if it makes my son stay healthy, I'm gonna buy it.

824
00:57:51.880 --> 00:57:54.000
And also I know it's gonna last for 20 years.

825
00:57:54.940 --> 00:57:56.120
Where else would you shop?

826
00:57:56.400 --> 00:57:58.280
Where else would that cutting board be?

827
00:57:59.860 --> 00:58:01.420
And what kind of products,

828
00:58:01.580 --> 00:58:02.860
what kind of brand and what kind of feeling

829
00:58:03.300 --> 00:58:06.560
do those stores and the people who buy in those stores,

830
00:58:08.480 --> 00:58:09.020
what are they after?

831
00:58:09.960 --> 00:58:11.720
Cause you're not selling a titanium cutting board.

832
00:58:12.140 --> 00:58:16.580
You are selling a healthy, what are you really selling?

833
00:58:16.620 --> 00:58:17.540
I think that's the question.

834
00:58:18.260 --> 00:58:20.680
And I think your branding that you've done so far

835
00:58:20.680 --> 00:58:21.840
is absolutely fantastic.

836
00:58:26.160 --> 00:58:26.620
Yeah.

837
00:58:28.520 --> 00:58:32.460
I watched the $8 million webinar the other day

838
00:58:33.220 --> 00:58:37.160
and was feeling a lot better about all of it from that

839
00:58:40.060 --> 00:58:42.480
because I do feel like there definitely is a way

840
00:58:42.480 --> 00:58:43.900
to create a feeling and a story.

841
00:58:44.020 --> 00:58:45.200
I mean, I kind of have to

842
00:58:45.200 --> 00:58:47.020
in order to sell at the certain price points.

843
00:58:47.020 --> 00:58:49.960
It has to be emotion.

844
00:58:50.180 --> 00:58:52.380
That's almost like emotion-based purchasing.

845
00:58:53.180 --> 00:58:53.460
Right?

846
00:58:53.460 --> 00:58:55.580
Like the people in the IntelliView poll said,

847
00:58:56.400 --> 00:58:58.260
anytime you can buy made in the USA,

848
00:58:58.340 --> 00:58:59.640
I don't care what price you have to spend.

849
00:58:59.760 --> 00:59:01.620
Like that is, that's an emotion.

850
00:59:01.800 --> 00:59:04.980
Like they felt really good about what that meant to them

851
00:59:05.400 --> 00:59:10.060
to be able to override whatever the intended use

852
00:59:10.060 --> 00:59:12.200
of the product was and just like buy something

853
00:59:12.200 --> 00:59:14.000
off of what the box says, basically.

854
00:59:17.120 --> 00:59:18.560
So this is really helpful.

855
00:59:18.900 --> 00:59:19.740
Thank you all so much.

856
00:59:20.560 --> 00:59:21.700
Really appreciate it.

857
00:59:23.340 --> 00:59:26.300
I can't wait to hear Amara's after.

858
00:59:27.280 --> 00:59:28.820
When you get a bit further down the road,

859
00:59:28.880 --> 00:59:32.060
it's gonna be like, oh man, it was right here.

860
00:59:32.680 --> 00:59:34.580
I love it.

861
00:59:34.680 --> 00:59:36.320
I sure don't want it to finish.

862
00:59:38.140 --> 00:59:39.660
So I lost my internet.

863
00:59:39.780 --> 00:59:41.660
So I missed the first part of your thing,

864
00:59:42.440 --> 00:59:44.120
but your cutting board,

865
00:59:45.040 --> 00:59:48.120
it just seems so elevated.

866
00:59:48.180 --> 00:59:51.660
Like, you know, we have wooden cutting boards

867
00:59:51.660 --> 00:59:54.240
that were the same wooden cutting boards my parents had,

868
00:59:54.720 --> 00:59:55.700
my grandparents had.

869
00:59:56.880 --> 00:59:59.760
You seem like a product that nowadays,

870
01:00:00.000 --> 01:00:01.560
Everybody's building these mega kitchens

871
01:00:01.560 --> 01:00:02.680
and these super kitchens.

872
01:00:03.420 --> 01:00:05.460
You know, we used to have a mixer in the drawer.

873
01:00:05.680 --> 01:00:08.680
Now we have this KitchenAid blender that sits out.

874
01:00:09.220 --> 01:00:12.760
So, you know, with like the baking sheets,

875
01:00:12.860 --> 01:00:15.160
you know, it used to be you put tinfoil on a baking sheet.

876
01:00:15.580 --> 01:00:19.660
Now we have these rubber things that we put on them.

877
01:00:19.720 --> 01:00:22.220
So it just, it seems like your product

878
01:00:22.220 --> 01:00:24.920
is something that's just moving

879
01:00:24.920 --> 01:00:27.100
the whole kitchen experience forward.

880
01:00:28.220 --> 01:00:31.520
You know, it's safer, more sanitary,

881
01:00:32.060 --> 01:00:35.940
but it just seems like it's kind of evolution

882
01:00:36.180 --> 01:00:37.520
of the cutting board.

883
01:00:37.740 --> 01:00:40.620
So I just wanted to throw that in.

884
01:00:42.460 --> 01:00:43.420
Thank you.

885
01:00:44.020 --> 01:00:45.820
Yeah, that's really, really helpful.

886
01:00:47.940 --> 01:00:49.340
I like that.

887
01:00:49.480 --> 01:00:51.080
Nothing stops you from having a,

888
01:00:51.920 --> 01:00:56.400
you've got this trademarked and you've got a product line.

889
01:00:56.920 --> 01:01:00.260
And nothing stops you from having a social media presence

890
01:01:00.260 --> 01:01:02.120
with a product that's product focused.

891
01:01:02.320 --> 01:01:03.940
And then like Vicky, she's got Belovec.

892
01:01:04.800 --> 01:01:06.480
It's a product focused page.

893
01:01:06.660 --> 01:01:08.080
It's focusing only on the products,

894
01:01:08.080 --> 01:01:10.040
but then she's really building up the story

895
01:01:10.040 --> 01:01:13.420
and the experience with her brand.

896
01:01:13.520 --> 01:01:15.460
And then they're going to cross reference.

897
01:01:15.900 --> 01:01:18.340
So nothing, I always say what's serving you now,

898
01:01:18.720 --> 01:01:21.200
is this a form of distraction now

899
01:01:21.300 --> 01:01:23.800
where you could be moving other things forward?

900
01:01:23.800 --> 01:01:25.260
And then if you're going to come back

901
01:01:25.260 --> 01:01:27.580
and then it's going to be very quick to transition

902
01:01:27.580 --> 01:01:29.940
if you have to, because you're going to have more clarity.

903
01:01:30.180 --> 01:01:32.740
Right now, you're still in a little bit of this way,

904
01:01:32.740 --> 01:01:33.900
that way, I'm not sure.

905
01:01:34.780 --> 01:01:36.480
So by making this decision,

906
01:01:36.580 --> 01:01:38.100
you might still be doubting anyway,

907
01:01:38.520 --> 01:01:40.420
who says you're not going to rebrand in a month

908
01:01:40.420 --> 01:01:41.500
or two months again.

909
01:01:41.700 --> 01:01:42.900
So I would just wait.

910
01:01:42.940 --> 01:01:44.860
I would just wait until you've got more clarity

911
01:01:44.860 --> 01:01:47.920
like Vicky and Corinne and Jenna and everyone was saying.

912
01:01:48.100 --> 01:01:50.600
I think everyone's sort of giving the same story.

913
01:01:51.480 --> 01:01:53.480
Just go through all the steps

914
01:01:53.480 --> 01:01:55.000
and then you're going to get the answers.

915
01:01:55.000 --> 01:01:56.080
I can already see it.

916
01:01:57.060 --> 01:01:58.260
Yeah, thank you.

917
01:01:58.500 --> 01:02:01.880
Yeah, I think the options that were presented to me

918
01:02:01.880 --> 01:02:03.280
by my friend, she was like,

919
01:02:03.300 --> 01:02:05.440
well, we could work on building you a website

920
01:02:05.700 --> 01:02:08.060
and just dialing and having a really good website.

921
01:02:08.060 --> 01:02:10.920
And then you could work on having like third party

922
01:02:11.600 --> 01:02:13.340
fulfilling orders from your website.

923
01:02:13.340 --> 01:02:15.160
So you'd have that in addition to FBA

924
01:02:15.160 --> 01:02:17.260
or we could build up your social media

925
01:02:17.780 --> 01:02:21.080
and do TikTok shop and all that, or we could do both.

926
01:02:21.140 --> 01:02:24.680
And I started like, it was again, like option overwhelm.

927
01:02:24.680 --> 01:02:27.020
And then all of a sudden I was like, wait,

928
01:02:27.160 --> 01:02:30.060
that seems like a lot to do and really quickly

929
01:02:31.400 --> 01:02:34.680
if I'm like worried that I don't even have the right name

930
01:02:34.680 --> 01:02:35.500
or anything like that.

931
01:02:35.520 --> 01:02:38.240
And so then I like reeled myself all the way back

932
01:02:38.240 --> 01:02:41.280
to like, did I even pick the right logo and the right name?

933
01:02:41.280 --> 01:02:44.020
And then got caught there and was like,

934
01:02:44.020 --> 01:02:45.860
I've got to talk to Jenna.

935
01:02:45.860 --> 01:02:47.480
I got to talk to somebody about this.

936
01:02:47.600 --> 01:02:50.100
And then luckily we had office hours today.

937
01:02:50.100 --> 01:02:52.460
So I was like, if I get a chance to ask about this, I will.

938
01:02:52.460 --> 01:02:57.040
So thank you for bringing me back to a workable place.

939
01:02:59.040 --> 01:02:59.680
Awesome, that's exciting.

940
01:03:00.340 --> 01:03:01.280
Yeah, thank you so much.

941
01:03:02.080 --> 01:03:03.260
Well, glad you guys were able to hop on today.

942
01:03:03.360 --> 01:03:04.600
We'll do this again next week

943
01:03:04.640 --> 01:03:06.800
and see what other good conversations come up.

944
01:03:07.940 --> 01:03:09.880
We'll see you guys on Thursday, hopefully.

945
01:03:12.040 --> 01:03:12.260
See ya.

946
01:03:12.500 --> 01:03:12.660
Bye.