computer. All right, good morning, good morning, good morning, or whatever time it is that you
are watching this. Welcome to Office Hours, which is every Thursday 9 a.m. Pacific Standard Time.
It's an extra little bonus service I do for Prosper Leader members to allow you to have
to come in and ask questions, get personalized attention in between your coaching. And so I was
already doing that before I pushed the recording, giving the personalized attention to the people
that are here live. And then I try to record a little something for those of you that aren't
able to make it live that I can leave some thoughts with you of value so that you also
have something to munch on, right? All right, so I'm going to open with prayer and today, of course,
is the what I call Double Hitter Thursday, the third Thursday of the month. Every Thursday
we do the Office Hours, but the third Thursday at 6 p.m., which will be tonight if you're watching
this live, we do the end of month call. And even though it's not the end of the month yet, we do
it a little bit before the end of the month so you have time to implement and finish your month
strong. Otherwise, if I did it at the true end of the month, the last Thursday, it'll be a couple
days before the first of the month call and it's too close together. So it gives you some time to
digest and work on this and make sure that you're keeping your eye on the ball and you're making
every month your best month and I'm supporting you to the best that I know how to do. So let's
start by inviting the Holy Spirit to join us on this call, to lead this call, to touch us on this
call. And I'm going to begin sharing, it's going to be two parts, on what really matters in your
as to how you can be spending your time, we have to be much more strategic, much more specific
if we're going to get ahead and not end up with what I call the rocking horse syndrome.
You're on a rocking horse and you are pumping and pumping and pumping, right? But you're going
nowhere, right? So that's not the idea for your business and so it's resorting through
the key components that must be done by you or hired out, but you must be mindful and overseeing
in your business that they're happening. If they're not happening in this season, you're lagging behind
and you will not reach the ultimate goal that we're talking about. The ultimate goal
being growing, scaling, a profitable, there needs to be profit or you're not in business.
And I'd like to say to some of you, you're funding your side hobby with your lunch money.
That's not a business, it's expensive hobby, okay? So you're building a profitable,
faith-integrated business. Faith-integrated meaning faith. God is part of everything that
you do. Everything you do glorifies God. Everything is coming from God, through God,
for God, from God, right? And is touching lives and is creating impact and is creating legacy.
So we have to be strategic. It's like growing a garden. You think carefully what you want to grow
and you get the seeds and you fertilize the soil and you plan what goes where. So in my garden,
I have, you know, like a fence in part of the garden, right? I have a raised bed garden,
I have a tower garden. And in the raised bed garden, there's things I know that operate a
certain way. Like the cucumbers, for example, they're climbers. I've got to put those near
the wall so they can climb, right? And there's other things that need a lot of space. So I plan,
if I put a zucchini plant in, it's going to spread out. It needs space. And so it's the
same way with your business. You are strategic as to what are you growing. So you start with
the right seeds, you plant them in the right way and then you nurture them in the right way
to get the harvest that you are looking for.
Hopefully that makes sense to you.
So that's what I wanna talk about
in this part of the sequence and next, okay?
Because it's gonna be more than one short conversation.
And maybe this will give you some time
to think and prepare questions
before we meet again tonight, all right?
So let's start with prayer first.
So Father, I just give thanks for the gift
of co-laboring, of being co-heirs, of partnering with you.
In business, we just invite you, Holy Spirit,
to move, to speak through me, to minister through me,
to touch every single person listening live
and to recordings.
We give you the glory.
In Jesus' name, amen.
So when we talk about your business,
there's really a few working parts.
And the question is, should you be doing those
or should you be hiring those out?
And the sequence of what really matters,
what's working right now.
So the first thing, you know my success formula
is mindset plus skillset plus right action equals results.
Okay?
So all of those things always play a role.
The mindset always plays a role.
The skillset always plays a role.
And the right action always plays a role, okay?
And that produces the results.
And I think of the results in the terms of income
and impact and also fulfillment.
I think that it should spark joy.
You should enjoy what you're doing.
If you hate doing parts of it,
that should be delegated, deleted, handed out, okay?
I don't think that business is meant to be a grudge.
So I wanna start with the mindset first
because I was sitting down,
I was coaching someone that is more new
in the business yesterday.
And so when you're new, there's so many working parts
and it can feel so overwhelming.
And so I needed to back up because she was just,
I'm doing this and I'm doing that
and I'm putting this over here and I'm doing this.
And I needed to back up and I needed to,
first of all, establish the mindset.
And second of all, make sure what you're doing is creating
what you desire it to do.
And there's things that work
and that are super important right now in this season
that weren't as important in the past.
In the past, just to give you examples,
in the past, you could just throw a lead magnet.
It could be like almost crap lead magnet
and people would give you their emails
and you could build your list.
Well, everybody's using AI,
everybody's throwing out lead magnets.
And so we really need to evaluate
what kind of lead magnet you're putting out.
And you're gonna lose people's trust in you
and desire to come back
if you're just putting out a crap lead magnet
that you just threw on AI and threw online.
Yeah, it can write you a book,
it can write you a devotional,
it can write you just boom in five minutes
and aren't you the one.
Everybody knows, everybody sees through it.
The algorithms see through it,
your customer sees through it.
We can't do that anymore.
So I want you to back up and rethink from the mindset,
we're gonna come back to the skill set
and the right action.
So that's changed, that's changed, okay?
You did not, you could,
when I first started this business,
I mean, I've been in business for decades,
but when I started this business,
Prosper & All Things in 2012, so 13 years ago,
sending one email a month,
you could stay front of mind in 2012.
Sending one a week, you're really good.
You're front of mind with one email a week.
If you send one email a week now,
you're gonna get lost in the shuffle.
Can't do that anymore.
We have to show up in all ways,
in print and most of all in person.
I'm gonna talk about that as it changed.
So it's different now.
And it used to be,
you could just put a couple sales emails out there
and it was okay, right?
Not anymore.
People's time is so precious, their inbox is overloaded,
and it's like you've got a chance to make an impression
and you don't get more chances.
I will teach you how to rebuild if you've messed up,
but it's gonna be the end.
In the algorithms,
I'm gonna talk about the email algorithms
and in public opinion of the people, how they view you.
So you have to really respect people's time
and your emails need to be very valuable
and you must be adding tremendous value.
And now, two emails a week, you could maybe slide,
three is necessary, three, and they all add value.
So before you get overwhelmed,
I'm gonna teach you how to do it simply,
but I wanna talk about the changes.
Things are a changing, the old things are not working.
And if you're not understanding the value
of your email list, you're absolutely missing.
The cruise ship is passing right on by you
and you're not cruising.
If you're not building a brand and a list,
you're not building a business.
If you've got a few names jotted down here
and you don't have an active email list
that you're growing and nurturing,
you don't have a business.
When I look at how sales come,
of course, they're gonna come person to person.
If you're talking to someone on the phone,
doing a Zoom call, interacting personally,
it's gonna be the highest level of sales.
Social media, it's gonna be way down here for sales.
It's great for connecting, but it's not for sales.
So knowing how to use social media and understanding that,
is gonna be your sales person, ongoing.
You're gonna generate the majority of your sales from email.
You gotta know how to do that, okay?
So it's changing.
Now, I remember, so for many years,
I had an email copywriter.
For many years, I did it by myself.
So 2012, I've written every Sunday newsletter since 2012.
I've missed very few Sundays.
I'm traveling or something major,
but the majority of the Sundays since 2012,
every single Sunday,
I have put out the Prosper Inspirational Newsletter.
That's because consistency creates momentum.
And I have written those myself.
So used to be that was enough.
That's what I did, okay?
As I started to really advance and grow,
I hired a copywriter that just focused on my emails
and writing some of my landing pages,
a professional copywriter.
And I've taught you guys about ROI,
that if you invest, I invest $1,000 a month
with the copywriter,
I need to be producing $1,000 a month income
from what he does.
And I established that with him from the start
and there was accountability.
And that worked, I was producing that
and I did that for many, many years, okay?
His life changed, got married,
had a lot of sickness in the family and stuff like that.
And it was the same time that AI came up.
And so I was able to use AI as a copywriter,
not as good as my copywriter,
but definitely a time saver
and could allow me to keep going when he wasn't available.
Okay?
So I remember when he would send three emails a week
and I thought, we're gonna lose,
everybody's gonna unsubscribe.
No, because we were adding value,
almost nobody was unsubscribing.
I was front of mind, okay?
And then when something to sell would come,
we would add a couple sales emails on top of that.
So there could be like five emails in the week.
Very few people unsubscribed
and the sales emails didn't bother anybody
because I had been so committed to value,
value, value, value, value, value in the email
so that when there was a sale email,
it didn't bother people, they were fine with it
and they would still open them, okay?
And let me define a value or nurture email
is exactly that, you are giving value,
you're giving valuable information,
you're giving valuable how-tos or tips,
you're giving valuable inspiration,
you're telling value.
people's stories that have lessons
that they can learn from.
So you're giving value in the email,
and you've got to be doing those three times a week.
And that is separate from a sales email.
Now, you can put a call to action.
You've noticed very often, I can put a very subtle,
at the end of giving lots of value,
I can put a call to action, inviting them to do something.
A sales email sells,
and it means you're asking them for anything.
Even if you're asking for free, come to my workshop,
listen to my blog, watch my show,
that's a sales email.
You're asking, you're making an ask.
So the rule is give, give, give, that's the three,
give, give, give, then you can ask.
So that's changed.
It requires far more.
It used to be that if they could see your message
three to seven or eight times,
you were pretty guaranteed they would recognize you
and they would buy.
The most recent statistic is 26 times
that they have to see to make a purchasing decision.
Now, speaking of seeing, okay,
it used to be that you could hide.
You did not have to show up.
In fact, video was not that much of a thing,
going live, it didn't matter.
Now, video, oh, if I need to grab
and look at some of the statistics,
video is the majority of all sales.
I want to say 80%.
So you are no longer going to be able to avoid
using video or showing up.
So you can no longer hide and not do emails
or just kind of show up once in a while
and throw out a sales email and hope someone's going to join
and you can no longer not show up.
They're making decisions by, number one,
seeing that they know I can trust you
and they're seeing and you're adding value.
So you've got to be creating videos.
And believe me, I don't like doing that.
You saw, I just made one yesterday
for my upcoming book launch on August 26,
and letting everyone know that's the day
to go to Amazon August 26 and get the paperback copy
of Total Soul Prosperity, get one for a friend,
get one for your colleagues, get one for your kids.
And I'm giving over $500 in bonuses, right?
And so I didn't want to make a video.
I don't like seeing myself on video.
And on that particular day I had, which was yesterday,
I'd already spent five and a half hours on Zoom.
I did not feel like making a video.
So you can't go with your feelings anymore.
But I understand, no video, no sales.
That's where we're at right now.
Now, some of you, you're just perfect for this.
Like Charla's been on camera forever.
It's awesome.
We work in a different area,
but some of you are not showing up.
And so that's changed, that's changed, okay?
Reviews are incredibly important.
So there are systems,
there are systems that you have to understand.
And this is why working with a coach that understands.
I always have a coach for everything.
I have a business coach.
I have a fitness coach.
I have a speaking coach.
Like I have a book coach.
We need to know or study and understand
the things that we're doing.
We need to hone our craft, sharpen our saw, if you will.
And so there's a system.
And so I want to talk about some of that.
Like with the email, what's the system, the algorithms?
Emails have algorithms.
Deliverability, if it's going to get in their inbox,
or not, right?
So it's not just pumping out stuff,
but it's pumping it out in a way that the algorithms,
just like social media has algorithms.
Your salesy social media gets shown to way less
than your high value, high content social media.
And so it's not one and the same.
There's algorithms who sees,
even if you've got,
I've got the maximum on my page of friends, 5,000,
and then plus followers,
just on my personal page I'm talking about,
not my other pages.
And that doesn't mean,
I mean, altogether on all my pages,
there's tens of thousands,
at least.
10,000.
It doesn't mean 10,000 people are going to see, right?
So same, you write all the emails,
it doesn't mean anybody is going to get delivered
to their inbox.
It may be sitting in their spam and they never see it,
or they see it six months later when they're cleaning out
their spam, or it might be over in their promotions
that they never look at that one.
You all notice, like if you're using Gmail, right?
There's a promotions category, there's a spam,
there's the, you know, if I'm using Outlook,
there's a focused and then there's other.
Where is your email ending up?
And what are you doing about it?
Do you understand the system of the algorithms, right?
So all of that to say is that things, they are a changing.
And you can't run and hide if you want to build,
you have to show up and you need to understand
how things work to make sure
that you're working the algorithms.
So if you want to pop in the chat for some of the things,
I'm going to go into more details tonight
in how you go about doing these things, okay?
How do you work the algorithms for emails?
How do you work the algorithms for social media?
How for video, how for your book,
your book to be bestseller,
your book to be seen on Amazon.
Each of these things, there is a system,
you've got to know how to work the system, right?
And so you've got to be mindful and thinking about it.
So if you have any questions on that,
you can pop it in the chat.
In the meantime, I'm going to close
just by talking about the mindset.
And then we'll pick up tonight with the details as to how.
So the mindset that I want you to have
is first of all, moving from I have to do these things
or overwhelm to I get to do these things.
I'm privileged to do these things.
Some of you that have coached with me for a while,
you've heard me share some of this.
I've been around in business for decades, honestly.
And so preceding AI, preceding social media,
preceding the internet back to
if you wanted to build a business,
there was snail mail, there was phone
with literal voicemail machines.
And if you wanted to gather people,
you had to rent a space, pay for catering in advance,
and you had to work hard.
You had to drive to a physical location and work hard
and you could get the people that were primarily near you.
So for example, being a founder
of an international nutritional network marketing company,
I needed to book a hotel six months, a year in advance,
put down the deposit, many, many thousands for catering
and have that commitment happening.
And then you mailed out all kinds of things
and you called and I used to do
like what I'm doing here on Zoom.
I used to do it on the phone, right?
Using teleconference, so you had teleconferences
and you met people in person
and you worked hard to fill a room.
You worked hard to fill a room.
That wasn't very many years ago.
That was in my lifetime, wasn't many years ago.
And then the internet came and some jumped on it.
Some thought it was the devil in the end of the earth
and they rejected it for a long time.
And there was the dark web
and Satan was gonna infiltrate everything.
And others began to see,
I could now suddenly communicate
with people all over the world.
Ministries went global, they moved from local
and it was like a biblical diaspora
that you could now reach people all over the world.
What a privilege.
And then social media came.
And again, it was of the devil.
The Christians have been the worst
with new technology in the past.
They've been the slow adapters,
they've been the ones to condemn and reject.
A few early movers understood
and they understood the power of it.
And I'm thankful, my nature and the mentors I've had,
I've always been a very early adopter.
So I mean, Facebook just...
started and I was using it for business and being mentored in how to build a business on Facebook,
okay? Proceeding even when I started Prosper in 2012, by that time I was already very established
on Facebook and understanding the algorithms and how to use it. And so now you have the ability
to build relationships all over the world and that's only advanced with all the different
platforms and that you can almost be omnipresent. You can be on YouTube and Instagram and TikTok
and Facebook and LinkedIn depending on the crowds that you're wanting to meet and even more, right?
And so the privilege of the platform and how that expanded. And then AI came
and it's no longer like, again, it's, you know, Terminator and going to take over the world and
woe is me and I'm scared and nobody wants to touch it and it's going to steal all my stuff. Yeah,
you've got to have wisdom, you know how to do your security, but I'll tell you what, until that time,
until Terminator comes and eats my house or whatever, it's such a tool to save 20-30 hours
a week. Yes, set your privacy settings. Yes, don't give your most personal information.
And yes, do not, do not just let it regurgitate stuff and you put that online. It's going to hurt
you more than it's going to help you. So knowing how to use the tools, but the mindset that I want
you to have is, I get to, without even, like for me, nine times out of ten, you know, I'm dressed
to talk for Zoom and I'm in yoga pants and fuzzy socks, okay, or barefoot. I can run out my lawn in
between or lay in my hammock, like what a privilege. I can speak to the whole world and build an
international business never having to leave my home, right? Unless you want to. I want to now.
I want to start speaking and going all over with my book, but do you understand the privilege? And so
the mindset I want you to have is one of both gratitude and second of intention and third of
consecration and dedication. Yes, Lord, you've chosen for me to be born for such a time as this,
that I can co-labor with you. I can partner with you and be able to touch people around the world
to use my gifts to bless and to be blessed. And so yes, Lord, I want to be the best at what I do,
a spirit of excellence. Yes, continue to learn, but not just only learning, not just the dead
sea that is coming in and coming in and coming in, but the sea of Galilee that is coming in and
it's coming out and it's teeming with life, enough abundance for everyone, okay? Hopefully this has
given you some things to think about. I'll check the chat if there was any questions. I'm not seeing
any questions. Did this give you some things to think about? Pop in the chat. Did it give you
some perspective? And then what we need to look at is what should I be working on and what do I
need to, what do I, only I need to do and what are the things I need to delay, delete, or delegate,
right? And the things that I do, how do I do them the best? Okay, I've got my next caller on the line.
Blessings to you guys and we'll see you soon. Bye-bye.