All right, ladies, precious, prosperous sisters, welcome to the end of the month.
Prosper leader call tonight.
There's so much on my heart I want to share with you and you all know my success formula
mindset plus skill set plus right action equals results.
So I'm going to attempt to share from all three perspectives tonight.
And it's, it's kind of a almost a state of the union type address, if you will.
It's like what's going on right now in marketing, what's going on in this season for you to
get your message out there, right?
So I'm going to open with prayer.
I'm going to share some powerful scripture and mindset things that we start with the
right mindset and heart set.
And then I'm going to be sharing a lot of technical, not, not hard technical, but awareness
technical of what you need to be paying attention to right now, what's working.
You know, I always want you as a prosper leader to be on the cutting edge and to keep the
main thing, the main thing, and put your focus where the focus needs to be to get the
maximum results.
And it was fun talking before we started the call.
I'm just so proud of you guys that you're showing up, you're getting out there and some
of you are doing a truly marketplace ministry.
You're going out in the market, you're doing a Jesus style and meeting people in the marketplace.
So hats off to you.
It takes commitment.
It takes courage and you're doing it.
You guys are networking, you're showing up, you're showing up online, you're making offers.
And so my heart is just, just proud and full knowing that.
So I'm going to start with some, some prayer, and then I'm going to share some thoughts
and then we'll come back and talk it over and make sure that you don't have any questions
and that you're able to really apply this.
I want it to be both inspirational and cautionary and practical.
Okay.
So kind of a tall order of everything that I want to pour out to you ladies tonight.
So let's start with prayer.
Father, we just thank you for the goals, dreams, desires that you've placed in our heart, the
vision that you've given us.
And the burning desire to make an impact and to make income and to create lifestyle of
freedom and service and legacy.
And so Lord, I ask that tonight, the meditations of my heart, the words of my mouth will be
pleasing in your sight and that what needs to be spoken for every single Prosper sister
watching live or online, Prosper brothers, some of the Prosper leader members that are
male to, to truly advance forward.
We ask this in Jesus name.
Amen.
Make sure you, um, Mike, uh, I can hear some background noise somewhere, so make sure that
your microphone is turned off.
I hear somebody talking in the background.
All right.
Um, I'm going to open with a couple things.
Um, one is a couple of scriptures that God was putting on my heart.
And the preface is, is this, I believe right now we're living in the greatest opportunity
in history.
You as a solo pro solopreneur or small team can build an empire for the kingdom of God,
for yourself, for your family.
You could do what used to take hundreds of employees and so much with what's available
right now.
The opportunity is the biggest that it's ever been.
The greatest, I believe it's the greatest time in history to build a business and it's
also the greatest time to just be completely wiped out in business.
This is the contrast to have a tidal wave, just completely overrun you that there is
no business.
So, you know, uh, was it Dickens that said the best of times and the worst of times,
right?
So greatest opportunity I've ever seen in my decades in business, greatest opportunity
and also greatest threat if you're not paying attention, completely become nothing and not
noticed.
You feel me?
This is why I feel such a.
a passion to share what I'm sharing with you tonight.
But I want everything, you know me,
it's scripture, it's science, it's strategy.
I want everything to be from a biblical perspective
as we build profitable, faith-integrated businesses.
So I'm gonna start with sharing just a couple scriptures
to lay a foundation.
And so the first scripture that I wanna share
is from 1 Corinthians 13, and let me make sure.
Yeah, okay, good.
1 Corinthians chapter 13,
which you all know as the love chapter.
And so this is in the context of marketing
and so much noise, AI, words, words everywhere.
How many of you feel there's just a deluge,
there's just noise, there's just words?
I've never felt such a need to keep pausing.
And I literally go three, four times into my backyard,
sit my butt on the grass, put my feet in the grass,
put the sun on my face and have just absolute quiet
because there's so much noise.
I've never felt it like now, okay?
Of course, I'm very active and I'm in the middle of a lot.
So I'm seeing a lot going on.
And so in the midst of so many words,
I want you to remember this.
Number one, let me start
with 1 Corinthians chapter two first.
And 1 Corinthians chapter two is talking
about Paul's reliance on spiritual power.
And so he says, this is the passion translation.
He says, you know, my brothers and sisters,
when I first came to share the secrets of God,
I refused to come as an expert trying to impress you
with my eloquent speech and lofty wisdom.
For while I was with you,
I was determined to be consumed with one topic, Jesus, right?
I stood before you feeling inadequate,
filled with reference for God,
trembling under the sense of importance of my words.
The message I preached and how I preached it
was not an attempt to sway you with persuasive arguments,
but to prove to you the power of God's Holy Spirit.
For God intended your faith
not to be established on man's wisdom,
but by trusting in his almighty power, okay?
And so it's not coming with man's tactics,
and yet it's operating within the sphere of man
with wisdom, with stewardship,
with understanding how to navigate where we are, okay?
And secondarily is 1 Corinthians 13,
that the foundation of everything we do must be love.
So as you step back for a second and you say,
what am I called to do with your nutrition,
with your health coaching, with your business,
with your speaking, with your writing,
whatever it is that God has put on your heart to do,
back up and get back into the original reason.
Why aren't you doing what you're doing?
Why are you doing what you're doing?
And how are you doing it?
And so as I lay that foundation
that we come with the power of God,
you know, in the prosperous system,
the P is partnering with God in business.
This is about walking in oneness with God.
It's about walking out of fullness.
We're no longer the slave woman
that is based on lack, that's based on fear,
that's based on not enoughness,
that's based on performance, right?
We're coming from the place that we are daughters,
sons of the most high God filled with the Holy Spirit,
given power, given authority,
and given everything we need for life and godliness.
And there is simply no lack, okay?
And so coming from that place of oneness with God,
of a partnering,
and I was having such a fabulous conversation today
with one of the Prosper Sisters,
who's really building so-
something huge.
Those of you know, let me let Tracy in here.
So those of you that know Renee as a Prosperous Sister,
she comes as often as she can.
And she's going from zero to hero.
I mean, just starting a company, and already it's
valued in the millions, and we're just getting started.
And we were having the conversation today
as ex-strivers of ex-make-it-happen-girls,
as ex-doing-things, not in our feminine that God has made us,
not in the Esther softness that is both bold and courageous,
but also is soft and gentle that God has made us
as women rise in this season.
And when we create the vessel for God to move
by making ourselves open as women, open, receptive,
intuitive, listening, and partnering and allowing
Holy Spirit.
You know, it says in scriptures, John,
if you go back and read John's 14 through 16,
those chapters about the role of the Holy Spirit,
he's here to guide us into all truth.
He's here to show us all things.
He's here to teach us.
He's here to show us things to come.
And so we're coming from this place of partnering
with the Holy Spirit and walking in love.
Love must be the motivation of what we do.
And so if I were to speak with the eloquence
in earth's many tongues, or even the heavenly tongues
of angels, yet I didn't express myself with love,
my words would be reduced to a hollow sound
of nothing more than a clanging cymbal.
So I want you to think about that as a background,
that as you go and you're in the marketplace,
you're showing up on social media,
you're writing an email, you're doing a live,
what's fueling you?
What's coming through you?
And is it first and foremost in the power of God
and the love of God?
As we step into what I believe is the greatest opportunity
we've ever had for impact, for changing lives.
And the crazier the world gets,
the more important what you do is,
the more people are searching.
And so you're in the right place at the right time.
And so having that as a background,
I want you to think about something.
I've told you many times to write the vision
and make it plain, Habakkuk 2.2, right?
So you've got a vision.
God's given you a vision.
I pray you're keeping it in front and center
and you're building with love.
But here's the reality right now.
We've got two things going on.
We've got a lot of noise.
And in that noise, we've got something called algorithms.
You've heard the word algorithms?
Everything is being run on algorithms.
Whether when you write an email,
it's less about the content of your email
and it's more about the algorithms.
And I'm gonna talk about how to do that,
whether it makes it to somebody's inbox
or it doesn't get delivered or it goes to spam or promotions.
Algorithms.
Social media.
You can have 5,000.
I've got in my personal page 5,000, the maximum,
and then plus a couple thousand followers,
plus all the other pages I have,
probably 10,000 people, at least on social media.
How many of those 10,000 are gonna see
when I put something out?
Am I being shadow banned?
Am I being pushed out there?
Nowadays, social media is even letting you know,
wow, you're getting such response.
I've upped the level of people we're showing your content to.
It's actually telling you that now.
It's about algorithms.
How long are people staying?
How much are they engaging?
Are they sharing?
Are they saving?
Are they commenting?
algorithms in your social media, algorithms in your email.
Many of you know that I am releasing my book,
and please mark on your calendar
talking about algorithms the 26th, next Tuesday.
Algorithms will decide if Total Soul Prosperity
is a bestseller, an Amazon bestseller or not.
So if all of you go and you're willing to support
and help me by going in there
and making a purchase on that day, get the paper back.
I'm offering over $500 in bonuses.
Send me the receipt that you got the paper back.
Please share with a daughter, share with a friend,
share with a sister, share with a coworker.
Who do you want to move from the inner slave woman
to understanding Total Soul Prosperity
and being able to truly prosper, right?
Spiritually, physically, financially,
in all their relationships.
This is the gift you can give them, okay?
Looking for birthday gifts,
you're looking for future Christmas gifts, thank you gifts.
Please do it on that day.
Algorithms.
If you help Total Soul Prosperity
become an Amazon bestseller,
it's gonna tell the world about it
and women's lives are gonna get changed.
Algorithms.
You see what I'm saying?
And so I want you to think about the idea.
I want you to be very specific and deliberate
that even with your clearest vision,
even with the best product, even with the biggest heart,
even with the greatest service,
you cannot impact lives if you don't reach their inbox
or their social media feed if you're not getting to them.
And so the question you have to ask yourself,
we live in a different world now.
And you've got two things.
You've got algorithms,
but algorithms are also driven by people's response.
So you've got to create content
that causes people to stick around, open, reply, engage
so you can no longer put out crap content.
And those of you that think that you could just have AI
give you stuff and you just spit out AI content,
the algorithms know that you're just giving AI content.
People know you're just giving AI content.
Do I believe in AI?
Absolutely, but use it to enhance.
You pour the Holy Spirit.
You tell your stories.
You bring your skills.
You bring your life experience.
You bring your passion and then take it to AI
and say, and this is a great thing for you.
How would you improve this to make it even more engaging,
to get even more opens, to get even more clicks?
How would you improve this?
Guess what?
Now AI becomes your teacher
because you're going to start learning
and watching every time,
but it's still got your heart and your soul
and you teach it to have your voice.
And you say, do not lose the heart.
Do not lose, like I'll tell my AI to create something
and it says, great, we're going to make sure
that we have scripture and we have science
and we have strategy.
I don't have to teach it anymore.
It knows how I think, right?
And so, I want you to ask your question,
are your God-given messages being hidden
because they're not in alignment with today's algorithms?
So that's why I say this is the best of time.
You can get to the whole world right now.
And it's also a time when you can become invisible
and completely lost in the shuffle.
So we have to be very deliberate.
We have to be very strategic.
And so, in order to do that,
it's important that you make an internal commitment.
It's a mindset and a hard set
so that what you're doing has consistency.
It's frequency, it's consistency, and it's quality.
Frequency, consistency, and quality.
And so, it's super important
that, first of all, you do not look at this privilege
that we have, the privilege of the platform.
It's so important that you're not going at this,
I have to, I have to write an email,
I have to post, I have to write an email,
I have to do, I.
Pray that's not you.
I pray that you're coming from a perspective of, I get to.
God's given me the privilege to share his heart
with the entire world right now.
I have the tools.
I have, I mean, you got to know, I've
been in business before AI, before social media,
before the internet.
I go back when I was doing teleconferences on the phone
and getting people into hotel rooms.
We live in such a privileged time, and you get to.
So every time you show up, I want
you to think about your ideal client.
I want you to think about what she's feeling
and what she's hurting and what she's struggling with.
And I want you, with the wisdom of God and the love of God,
I want you to show up and minister to just one person.
When you write that post, see her, minister to her,
talk to her, engage her.
When you do that live, it's not about being self-conscious.
Was my hair right?
Did I talk too fast?
Did I have the setting?
Did I wear the right thing?
Was I close enough?
Those are all great skill sets.
They're so forgiving right now about that.
Actually, people like things that
are very real, very authentic.
So when you show up and you look in the camera, you see her,
you see that woman, and your heart
is just filled with God's love, filled with God's power,
and you speak to her.
And so you're coming from that perspective.
Thank you, God.
I don't have to do this every day.
I get to do this every day.
And I'm so privileged that I don't even
have to leave my house to do it.
I can.
Those of you getting out there in the marketplace,
I applaud you.
It's a time to do that.
But you're reaching the world.
Am I connecting?
Are you resonating?
Are you feeling?
So I want to have that kind of background before we go.
And then I want to start talking about some of the changes.
So let's work through some of the key things
that we're looking at.
First of all, I want to be sure that you
are so serious about your email list,
that you understand it is, as a business, your greatest asset,
and that people have a choice to stay on your list
or leave, to open or delete you.
People have choices.
Like I was saying, the algorithms
are driven by what people do.
So are you touching people and reaching people
so that it kicks in the algorithms?
The algorithms are not random.
They're being driven by people's responses.
And so you can no longer.
I shared this morning.
You can go back in pairs.
I laid some background this morning.
I shared this morning the things that we
used to be able to do, you can't do anymore.
When I started Prosper and All Things in 2012,
I could send one email, really at the beginning a month,
but then a week.
That was four times a month.
I was on the cutting edge.
I have written, you talk about consistency, every Sunday.
I've missed very few Sundays because of travel or illness
or something, very few Sundays since 2012.
I have personally written myself the Prosper Inspirational
newsletter.
It's my act of love every Sunday.
Well, there was a day that that was enough.
One juicy newsletter kept you front of mind.
People loved you.
They stayed on your email list.
That is completely, it's great.
I mean, I hope you're doing that.
I hope you have one lengthy or meaty or hard,
like your masterpiece piece should be one newsletter a week.
That's a given.
That should be foundation.
That hasn't changed.
It's the most important piece that you do.
But nowadays, having that is not enough.
The truth is to stay competitive and stay front of mind
with people.
You need three value-added emails a week.
Two, you're eking in minimum of three to stay relevant.
So the newsletter and two more value-added newsletters.
Now, I do not want you to confuse the two types of newsletters, not newsletters, emails.
There's value-driven emails, nurture emails that edify, that people want to read,
that are informational, that teach how to do something, that are inspirational,
that inspire us to be great, that are entertainment, that are story-driven and
give us lessons that we can hold on to. So value-driven emails, three a week.
Those are not sales emails. What's a sales email?
A sales email is anytime you ask somebody to do something, check out, even if it's free,
check out my blog, watch my video, attend my workshop, get my lead magnet.
Anytime you're putting an ask in there, that is a sales email.
I'm not talking about those three a week value emails, not counting any sales emails.
So depending on the rapport that you've created with your email list,
you may not be able to do any. If you've just been slamming them with sales emails,
constantly asking them for some things, constantly marketing to them,
you've probably really fried your list to a toast and probably have low engagement and low interest
and a very dirty list. You're going to have to go back and we'll do a whole separate thing on,
you know, getting your list back and cleaning up your list.
But a clean email list is so important right now. A clean email list.
So what are some of the things? Here's some things right now in terms of email deliverability.
The open rates of your email depends less on your content. So if you're putting pressure on
how great a writer are, that's actually less on your content and more on engagement.
Are you engaging them? This is why, for example, reply based emails are so important.
You notice I often ask a question and say reply with the word XYZ or
are you still interested in this or have you tried this or tell me your prayer request.
OK, that's engagement. When they hit reply, the algorithms are going, oh,
this is important content. People are responding. So that's more important.
So email providers right now and it's linked to your URL URL that you're sending. So it doesn't
matter if you change from constant contact to, you know, any of, you know, the different,
you know, I use active campaign. It's not so much of that. It's your it's your email address that
is coming from. It's your URL and it's giving you rankings and it's tracking whether recipients open.
It's tracking the open rate. And you should be, too. It's it's tracking the click through rate,
the click. So when you give them things to click on that are interesting, that makes them click.
The reply, which is huge. And if they're deleting.
OK, all that stuff's being tracked in the algorithms. So you want to ask questions.
That's your tip to encourage replies. This signals engagement and it boosts the inbox placement.
You want to keep your list clean. Having a bigger list is less important than having a clean list.
So when you go through your list, if you've got people that haven't opened, haven't replied,
haven't done anything and they're just sitting on your list, get them off. Put them on a different
list that you can go back and try to reactivate. Don't put them on your main list. Have a really
clean main list so that you can have very high open rates. OK, very high, like 50 percent at least
30 to 50 thirties on the low, low end, 50 percent should be especially for a small list. OK.
So you want to clean up your list on a regular basis.
If you got people in there that are not active,
put them on a separate list, okay?
Email out of your main list that's clean, okay?
Any questions on email?
Then I'll talk about social media and video algorithms,
but any questions on emails?
So how often are you sending out sales emails?
So if you have an audience that has been nurtured,
if you have not, for two to three weeks,
you don't want to send out any sales emails
until you've got a nurtured active list.
If you've got a list that loves you,
it's nurtured, it's active, you've got good open rates,
you've got good engagement rates.
Now, in the nurture emails, you can do soft sells,
meaning write just a value-added email,
and then you could have a PS at the bottom.
By the way, my new course on so-and-so starts next week.
Here's the link to learn more.
That's not a sales email because if they don't do anything,
they get so much value, nobody's going to care.
So you could do, during that time,
you could do a little bit of soft selling, okay?
But a pure sales email that's a pure ask,
don't do it at all for the first few weeks
if you don't have a really clean active list.
If you've got a clean active list,
you can add a couple sales emails a week.
And you can, here's what you want it to look like.
And this is, you know, I did my own emails for many years,
then I had a professional copywriter for many years,
and I learned a lot, and then I've studied the algorithms.
Think about it like when you do a sales, it's a big ask.
So think about if you have a family member
or a good friend or a colleague,
and you've been like, you've been bringing them cookies,
you guys have been going out to the movies together,
you talk on the phone, you go dancing,
like you guys just have a great relationship.
And then you hit a hard time and you say,
look, I'm wondering, I've got this,
do you think I could borrow $50 and I'll,
a hundred dollars, a thousand, whatever,
and I'll pay you back next week?
Well, if you've got that kind of rapport,
they're going to be okay.
But what would happen is if you never built
that relationship and every time you showed up,
and some of you have these relatives, I do,
every time they want something and they never give,
and they want, and they want, and they want, and they want.
Don't be that.
So my rule of thumb is give, give, give, ask.
For every three powerful, nurtured, give,
constantly add value, I'll ask.
Now, I do have what I call heated up times.
Heated up times, okay?
And heated up times mean when I'm about
to do my five-day launch, or like right now,
I'm in a heated up time.
I got two things going.
I'm speaking on Friday, tomorrow,
and so I'm inviting a lot of people to that,
and I'm doing a book launch,
and I'm going to be asking all of you
to help this become a bestseller, right?
So I'm heating up what I ask, ask, ask, ask.
But I haven't asked for anything for weeks.
I've been giving, giving.
I'm only now coming in again and asking.
In that case, you can come in hard,
like when you're about to do an event.
Like before I do my launches,
the week before, I'll do three sales emails.
The week of, I'll do three,
and I'll do two sales emails the day before,
and one the day of.
And then I come out of there and I cool way off,
and I know, okay, I don't want to ruin my welcome,
and I'll start just pouring on the value,
giving you gifts, giving you value-added inspiration,
encouragement, like I won't hardly ask for anything.
And I'll do that for weeks before I come back again.
That's why I'll have my big kind of five-day things,
usually every six to eight weeks,
so that I can have time to hit it hard,
cool back, and nurture, okay?
Does that help you?
So if you got a nice, if you got a nice warm list,
you can add a couple sales a week, no problem.
And in between, you can do some soft selling in your PSs,
which I do all the time.
Nobody minds those.
If they love reading your emails,
and they get so much value, and they're so thankful
because they leave, what Milo Angeles said
is that people remember how you made them feel.
Think about your emails the same way.
How do they feel after they read your email?
Do they feel spammed?
Or do they feel inspired?
Do they feel like they learned something?
Do they feel encouraged?
Do they feel like, right?
So really, really important.
So I want you to think respectfully
to value people's time.
Don't think that you can waste their time
because that's not honorable.
You don't like your time wasted.
You're busy, so are they.
So don't give them something
that they could go print off themselves.
Don't give them something that just constantly spams them.
Think about how you would feel.
Treat others, Jesus, right?
Treat others the way you wanna be treated.
So be thinking about that.
So I wrote down some things in my notes about value.
So first of all, high quality.
When you write something, write it high quality, okay?
That used to be an art.
We used to think of writing as something
that really reflects our character and who we are.
Second is make sure it's aligned messaging,
meaning the worst thing you can do
is have constant changing of how you're showing up.
You're such a chameleon.
You're selling this this week,
and next week you're selling that,
and you're talking about this this week,
and next week you're talking about that,
and just constantly so that nobody knows in your messaging.
Okay, so align messaging, aligned with who you are
and what you offer, and aligned with who you're talking to.
So segment your list if you need to
so you're talking to them.
Consistency is so huge,
and solving a problem is so huge.
What problem do they have, and how are you solving it?
And probably the most important thing to learn,
the most important skill is storytelling.
The best emails is the ability to tell stories.
Yours, others, biblical, historical,
client stories, interesting stories.
They're the most captivating.
There's a reason that Jesus told stories
more than anything else.
Do you know, I went through such an evolution
when I wrote Total Soul Prosperity,
because I'm a teacher by nature.
My spiritual gift, teaching, prophetic,
and so I'm a teacher in the body of Christ.
I love teaching, right?
And I've done a lot of teaching all my life.
Homeschooled all my kids, taught English.
So when I first wrote the book, I was a teacher,
and I wrote a 300-page book.
And my publisher said, people don't read that now.
They'll look at the cover and think that's nice,
and they'll make a plan to get to it,
and they'll never get to it,
and it won't make it to all the small groups
and all the places that you really wanna impact.
I want you to cut it down to 100 pages.
I really resisted that.
There was something about my ego, honestly, being real.
I'm putting out this little, tiny,
like this is my big book?
This is it?
Like, you know, I'm almost embarrassed, right?
I mean, I'm being real with you guys.
This is the stuff that gets read.
This is the stuff that gets in every small group
and every church and every recovery group.
This is the stuff that ends up on airports,
gets taken on the plane.
This is the stuff that gets gifted.
So I had to swallow my pride
and get rid of 200 pages.
So then I'm thinking I'm done with editing,
and then I realized in the first chapter,
I really tell a story about the slave woman,
and the rest of the chapters I didn't.
And after you've told a good story
and then you look at the other chapters,
they become, to me, even to myself and with my editor,
they were like, blah, blah, blah.
Your teaching starts sounding like that.
Blah, blah, who likes just to be blah, blah, blah.
So I took on the challenge.
I needed to have a story for every chapter.
If I was gonna teach a principle,
I needed to have a story.
That's why I've taught.
you all to have a story bank and continuously add to that.
So that every time you go to write an email,
you go to write a post, and you want to make a point,
there's a lesson, there's something you want to share,
and you go, ooh, what story would best suit that?
So I had a story bank.
So then I rewrote every one of the chapters
from a story perspective.
And stories get read, stories get remembered,
stories touch the heart, not just the mind.
OK?
So that was another big round of edits.
And then I realized the main character, the slave woman,
she's such a dynamite character.
I see having events.
I see her on the stage.
I see a costume.
I see a character.
I mean, this slave woman's going to go places, OK?
And I started saying, you know what?
The slave woman affects how we look at our finances,
how we do our business, how we look at it.
The slave woman needs to be in every chapter.
So I went through and rewrote every chapter.
I'm sharing some of my journey.
Why did I keep doing just 17 hours of editing and constant?
Why did I not just spit something out in chat GPT?
I could have done that the first day and put a book out.
You won't get another chance, but you can do that.
Why did I keep doing that?
It's respecting other people's time.
It's putting out a piece of quality work with your name.
It's touching hearts and not just minds.
It's creating transformation.
It's you showing up as the best version of you
in every email, in every social media.
I'm not saying don't let AI help you save time and organize
and do editing for you.
I use AI with the best of them, have from day one.
Do you guys follow what I'm saying?
Is this making sense?
So making sure that it's quality,
it's aligned with your messaging, it's consistent,
it's powerful, it's strong storytelling.
There's a great lesson that they can go.
It's solving problems.
It's valuable.
You're providing value-driven emails, value-driven lives,
value-driven social media posts.
Does this, is this resonating?
Are you guys tracking with me?
Okay, this is what's gonna make you just rise in this tide
and change so many lives and live your vision
and set so many people free.
But if you don't do this,
you are gonna be lost in the shuffle.
I'm not no prosperous sister left behind
lost in the shuffle, but that will happen
if you're not treating your email list like gold
and treating it with respect and giving it your best,
you will get lost in the shuffle.
So you start a new habit, a clean list.
If you need to hire someone to help you
to clean up your list,
there's people that do that professionally on Upworks,
on Fiverr, even in our community,
there's people that you could pay to do that.
A clean list, and then you've got to reactivate it.
And then you've got to start adding to it
and treating it like gold.
So that goes for your lead magnet.
There was a day we could just do crappy lead magnets.
Anything went, you got their email
and you started marketing to them.
No more, no more sisters, no more.
If they already can just go get this themselves,
they may give you their email,
but they're not gonna open the sequence afterwards
and they're gonna sit on your list dead
and they're not gonna engage
and they're not gonna be valuable
and they're not gonna buy from you.
So when you give a lead magnet,
it should be something that's your best
that really you could sell it,
you could charge for it because it's so good.
So make sure again, it's the value,
it's the quality.
Okay, social media, it's the same algorithms,
it's the watch time, it's the engagement,
it's the consistency, it's posts that spark conversation,
comments, saves, shares,
that's native content that keeps people on the platform,
gets more than sending them out.
They're a business.
Facebook is a business.
They don't want you sending them over to YouTube.
What business wants that?
Do you want sending over to a different MLM,
to a different coach?
No, neither do any of these businesses.
So native, like put it in that one fresh,
don't send them out.
And here's important.
I want you to get this down.
And this goes again, I get to as opposed to I have to.
Consistency matters more than frequency.
So you don't have to post everywhere every day,
but you do need a predictable rhythm.
This is why I tell you to create a habit.
Post, if it's every Monday, Wednesday and Friday,
do that over time.
Every Tuesday, Thursday, do that over time.
There's a reason my newsletter
has been every Sunday forever, right?
So a predictable rhythm.
Algorithms reward creators who show up consistency.
Even three times a week beats random bursts.
If you're a random show up and then disappear,
it doesn't work for the algorithms.
They value the consistency.
Okay?
There's so much more I wanna share with you.
We'll keep the conversation going.
I don't wanna burn you out.
What I'd like is to use the rest of the time
for conversation.
So those of you that are live,
you get a lot more special touch
than people that are just listening to the recording.
I'm gonna go ahead and stop the camera
and just let you really be able to ask your questions.
Tell me what's hitting you.
Tell me what scares you.
Tell me what excites you.
Tell me how I can best serve you.
This is a super important topic.
And I hope you feel the weight of it,
both for your business and just for the kingdom of God,
for just doing what you're here on earth to do
for your divine purpose, right?
So has this been helpful?
Is this something that really helps you?
Because I'm so passionate about this.
And it's so much that I, you know,
I've already tried using two sessions today to cover it.
And I've just touched the surface of it.
So we'll keep the conversation going.
But I'm gonna stop now on the recording
and just spend time with you guys.