Oh, in my mind, I'm like, good morning.
And it's not the morning anymore.
I know.
Hey, Sally is Sally's morning.
Good morning, Sally.
Hey, Robin.
How's it going?
It's the earliest of mornings.
Yeah.
Awesome.
Good.
We'll let people jump on.
We'll jump right into it.
Last week, we just did some deep dive on hot seats.
We actually went almost close to two hours, uh, worked with, uh, Sally on some stuff.
And then after everybody, most people left, we then dug
really deep into like Marcella.
Um, so hopefully like we'll chat about some of those things.
I know, Sally, you did some things.
Um, Robin, I know you were on, but if you, if we want to go deep
dive on anything for you, um, cause we found out that like, everybody's
trying to do a lot of the same thing.
So if we went really deep for one person, um, we can get a lot
done in a short amount of time.
So, um, and, and again, I, well, I'm, I'm free.
Like we can go past an hour if you guys need, need time.
Um, definitely want to help you guys see some results and stuff.
So, um, let me, I'll come, uh, to Sally.
We could talk through, I know we have a whole, I have all your notes, the
notes we talked about last week here.
Um, and we can see where you got.
I know you shared some stuff in the group as well.
So I wanted to see how you're doing.
And then if you want Robin, we can go to you and then, um, go from there.
And Lindsay was scheduled to come in and talk about wonderful heart things
today, and we're like, let's just help people get their ads up and
running and close them instead.
So she'll be in here next week, but
well, I'm going to, um, probably, um, skip today.
I mean, I, I want to get on the call, but I've been having some health issues.
I've just had surgery yesterday and I'm still in recovery.
So I don't really have, um, much to deal with right now, but, uh, I did want to
come on and show my face and, and, uh, at least, um, join in with you guys a little
bit, I did see, um, I guess it was Laura's thing she did earlier today, um, on the
group and that, that looked really good.
Um, you know, stepping in there and stepping out for your first time.
Uh, I wanted to encourage you on that and say, good job.
And, uh, sounds like you've made a weekly commitment to do that.
So.
Thank you.
Thank you so much.
Awesome.
Yeah.
I see you posted.
I haven't watched it yet.
That's great.
This is awesome.
Cool.
Um, well, yeah, we can just, yeah.
Welcome to hang out Robin as much as you want praying for full
recovery, quick, speedy recovery.
Um, but yeah, we can go, let me pull up my chat here.
Um, cool.
So yeah, Sally, I don't know if you want to go through where you're at.
I know you started some things, you got an event coming up, so there's
probably plenty to, to dig into.
And then, uh, yeah, or, or Laura, we can go from there.
Yeah.
I mean, I can, I think I followed most of the things that you encourage me to do.
So we're doing almost a daily post where I've done a video, like a
quick reel, um, to talk about it.
So I created five reels.
I did the welcome you're in.
I did the, I couldn't put anything on Eventbrite.
There's no opportunity to put a video on there.
So that is what it is.
But, um, certainly from the reels to.
Well, she's not from reels, unfortunately.
So the stats so far, uh, let's have a quick share.
Um, that's not what we want at all.
Bear with, um, you can do video.
It's just, it has to be less than a minute.
Apparently I couldn't find anywhere to, I couldn't find anywhere to, um, upload it.
Okay.
So select, let me check what it says here.
Anyway, that I didn't know that it's kind of silly.
They have a limit on the time, but, um, and I can put 60 seconds on.
That's not a problem, but I couldn't find any way in which to do that.
I'm not going to, because I'll be missing that.
Okay.
Um, I'd have to say, but that'd be something to, to look on.
Um, um, and then, yeah.
Can you drop your social links or whatever your, um, let me find one here.
I'm sure I could find it to be able to do it.
Um,
go pay.
Okay.
Macy's found my Instagram, of course, because she's young and gorgeous.
I went straight to Facebook for the old parts, yeah.
Okay, you've got the event up here, or this is a recent featured post, and then this is
your, was this one of the recent ones?
Yeah.
August 25th, that was yesterday.
Okay.
I'm going to make you watch it in front of everybody, so let's see.
Okay, first off, in the first second, don't show this graphic, it needs to be your face
on the first few seconds, and the reason why is like when I load this page, that's the
first thing I see, which is kind of, it's a different type of ad, but seeing someone
like talking is probably better, and you can put that at the end of it if you want,
but the face part will grab people's attention faster than that, because if I see that, it
just looks like a postcard, and if you're getting the mail, and you see a thing that
looks like an ad, you just typically throw that away, but if you see someone that's like
personal, you're going to at least stop for a second and listen, so let me just listen
to this quick.
That's good, I think the content, I mean the hook's good, let me go back here, and so,
and then I'm going to just pull it up on Instagram here to see, give me one second, chat, okay,
so you just did the same post on everywhere?
Yeah, and we just, so we just put the different, the post out each, it's a different video
each day, but we can take, we can certainly take the, yeah.
My guess is like, just with the music and the graphic, people aren't making it to the,
I know it's so silly, because it's only two or three seconds in, but people sometimes
just don't, so like, if you have, begins on Saturday, there's no time in here, so you
know, just as if you do say it's like Saturday, Friday, like Americans are like, it'd probably
be good to have like, it's, you know, seven Eastern, this time New Zealand, whatever time
zone you're in.
Which was on the graphic, so because it was on the graphic, she hasn't repeated it, so
we'll just put the time in there.
You can't be too repetitive, because people are so, you know, they just, they're going
through it so quickly, and so, and then did you have, let's see here,
So link in bio for the, yeah, link for, just for the event, rather than the link for my
thing, is that what you're saying, Macy?
Okay.
Yeah, make sure your link in bio, so that's what I was, that was my next thing, I didn't
even see her comment, but just, yeah, you want to take, you guys want to be changing
your profile links, like weekly, like just be used to changing this all the time, it
gets kind of a pain, if you want to, that's where you can do the solo two idea, so Bruce's
one, for example, is just linked to solo dot two, and it's the same thing as like a
link tree, if you're using link tree, that's just as good, so that way I can just add whatever
thing I'm doing to this, and I don't have to go to each account and change, I just have
to come here and add something, so that's like a super old photo, I need to change,
so that's an easy thing to do, because again, people are kind of lazy, and so they're not,
one, you can't click on a link in Instagram or TikTok or YouTube shorts, the only place
you're going to click on it is on Facebook, so, and I think you did have it, let me check
your post here, okay, so that is in there, so that's good, and then, let's see, that's,
these are just little things, I mean, you, you, there's, there's probably other things,
that could be, let me look at this other one,
oh, that's the, that's the one we just watched, okay, let's try this one,
this is great hook, like that's, the problem
don't think anyone's got to this far into the video. So that's where like, it's in an attempt
to be like more, like to think if you're maybe more professional, more complete, it's actually
getting the raw thing, but there's such a good hook. And if that text was on the first thing
that's on the screen, while I was scrolling past, it's just such a good hook that people
what is who is this lady who thinks that she can even say that God is boring? Like,
it just kind of, you know, he's gonna make people stop and listen to it. So that's good.
So obviously, we don't know who you are, or who this other
Eileen, I think is what it meant. Not a Lynn, I think is how it came. Wiley. Yeah. So just
you could say, like, let's me just do it.
You could could have said, like, because it's filling up space of like, Wiley and I,
we don't know who you are yet or who she is. So it's, it's unnecessary to put it there,
because it doesn't add anything to it. So just edit it out and just say, like,
um, do you think God is boring? Well, let me tell you why I think he's
brilliant. And this and then you can like present your next piece.
Let me just get to the end.
Okay, I think that's, that's good. I think you can say,
you're trying to one thing you can do is, this is for everybody for your content, like,
you actually are gonna, it's an ad, we get it, it's an ad, you're trying to get people to your
thing like that. It's kind of, you know, you have to get you have to tell people about the event.
But if you can try to do it in the form of like, I'm actually sharing content,
and the ad is the last five seconds of it. That's a great way to like, provide value.
Because you can say, do you think that God is boring? Well, here, let me give you three reasons
why he's not or let me give you, you know, let me tell you why I, you know, well, I think he's
actually brilliant. This, this, this, you actually kind of give a little something a little nugget of
something. And you can do that in 15-20 seconds. And then at the end, if you're interested in
learning more about this event this Friday, you know, this time, it could be a five second 10
second plug at the end, because you kind of hook them with something good. And you've given some
value. And, and I like that you pick something kind of controversial, because people could either
agree with that or hate what you what you're saying, which is good. It kind of going to
polarize people one way or the other. So, but this is good. This is why if you do it every day
like this, and you, you post, you can just keep making these tiny little tweaks. And,
again, then you boosted it on Instagram. Is that what you're saying?
Boosted it on both Facebook and Instagram.
On Facebook. Okay. Can you, can you see some of the stats on that?
Yeah, totally. See, stuff. No idea really what I'm looking at. All I know is...
Did you boost it from your phone or from your computer?
No, from a laptop.
But then, like, it's some technical stuff, like meta, and then you have to press buttons.
And I'm not so good at that.
So you clicked, let me just see where you would have done it. If you look at the feed in Facebook,
it should show you like some results, like on the feed by the video, I think.
And then let me see here. Let me click on your other,
your YouTube channel as well. Let's see what's good for here.
Yeah, it doesn't. I just did a quick one on there just to, about it just because I could.
All right. So you didn't post the videos to YouTube?
So hold on a minute, I'll quickly share.
I'm sorry, I'm asking you like three things at once, but I'm just looking.
I didn't share the videos to YouTube. No, I haven't done that yet. But I could do.
Okay. If you just literally clip to the video, and just cut out, you don't even have to re-edit
it, just clip out the first, that's the first three seconds.
with the ad piece, you could post it as is, it doesn't need, and you can even, you could
even repost all, you could delete, here's something you can do, is like you can delete
all of the posts on Instagram about this, like the two or three that you had, and just
repost them all today, like you don't even have to wait, just go like post, post, post
again.
And when you post it, you can just use the little trim tool in Instagram just to take
those first few seconds out, so you don't actually have to edit it or anything.
And you got nine likes on this one, let me just see what's going, that's probably the
boosted one, I imagine.
Let's see.
Yeah, one of these has 1,200 views, I'm assuming that's the boosted one, one of them has 500
views.
Let me go here, sorry, so this one's got 1,100 views, are these the ones you boosted?
Yeah, so obviously they were boosted, one was three days ago, one's two days ago, and
one was yesterday, so it's kind of like the views are in line with how many days they've
been on to.
OK, yeah, the one's longer, that's fair enough.
OK, cool.
Yeah, I won't be able to see analytics there, did you add a link, like when you boosted
it to the event?
Oh, no, I couldn't see how I could link it to the event itself.
I think if you take a video, and I have not done a boost from this standpoint, and this
may see, you know, maybe you have to be in a page, potentially, let me go to.
I just take one of these.
I think you can either way, when you're going to your boosted posts, you can go see it in
manager. Yeah, so it's right here.
So when you go through this, one of the options would be when you're boosting.
It doesn't allow, yeah, I couldn't find to link it to the event.
OK. So you should be able to, we can do this from your computer, but when you hit boost,
you'll have the option to, it's going to try to automatically fix stuff.
You can change this, like, do you want to get more views?
Do you want to get more leads, calls?
Automatic is normally OK.
You probably want traffic or views would be good to just engagement.
Either one of those would be good, is probably good.
And then you can have a button on there that says, like, learn more.
You can have like a website, which is what you're going to send them to a website and
the link here. So you would put your Eventbrite link in there.
And then that way, what happens is when you run the ad, it's actually going to be kind
of down here will be like a big learn more button.
And then when you click on that, it goes right to Eventbrite.
So. OK.
OK, well, I can give that I can certainly give that a whirl today.
I've got what are we now?
We're now Wednesday.
So I've got two days, three days, actually, to.
Yeah. And you can cancel the other boost if you want.
You could you could try that. I would if you're going to boost it again, I would just
trim it before you before you boost it on both of those.
And then. You could.
Still probably best to like, I think, since it's a free event, I think just keeping it
as open as possible, like people probably aren't going to go.
Through your Eventbrite registration, you could
just again go live on.
You zoom like directly to Facebook, for example, or to YouTube, just
pick probably probably Facebook, that seems to be like your main.
Platform.
So we could we could show you we can make a tutorial on that.
I don't I know, Macy, we talked last week about I think we're doing like a restream
something just to show that process.
Maybe we can get that done, because what I would do is just basically do your event and
just like push it out there onto like, you know, a live stream.
When somebody is having heart healing.
and I'm about to put it public, that might be quite different.
I think we want to know who's in the room,
and I don't think I'll be putting this particular event out in the public.
I don't think it's fair to the people who are going through what they're going through.
The fun part we can, but I think you've got these are people,
this isn't a, it's not a public event and I want people to register so they feel safe.
So you could do that, is there like a teaching part of it first,
and then it's like a second part that's heart healing, or how does that work?
Well, Wylie's doing that part, I just do the fun stuff
and the practical application of how to directly hear from God and have some fun with him.
My part's quite light, but I'm guessing that what she's actually going to do,
she'll take people through, yeah, a little bit of teaching,
but actually what she's going to do, she's going to get someone to volunteer.
So to walk through that teaching while others can then walk through the process for themselves.
Yeah, that's fine. And that's good. Yeah, you definitely want to have it be,
you know, if it's going to be private that way, what you can do,
I'll say sometimes what we've done is like, if you have a teaching part, you can stream that.
And then, hey, guys, like we're live now we're doing this thing.
If you haven't registered, like do register.
If you're watching on Facebook right now, click the link below,
go register on Eventbrite and you can jump into the Zoom.
And then at the end, you just keep repeating that every 15, 10, 15 minutes in the stream.
And when you get to the end, before you get to like,
basically talking to people and engaging with people, like we typically do that on the Q&A part.
Like if I'm going to go to Q&A or ministry or something else,
then say, cool, we're going to end the stream now.
And we're going to go into a private session now on Zoom.
Again, if you haven't registered, like hit the button below and we'll see you in Zoom.
Okay, bye.
And you like end the stream and then you keep going in Zoom.
The Zoom experience will keep going.
No one will be and you can just keep teaching.
So it doesn't mess up your Zoom audience.
It just kind of starts the stream.
So it's broadcasting for a bit and then you can stop it and basically push people.
But it creates a nice teaser.
If people do watch it, to just grab a lot of different people.
It's something magical about being live on these platforms.
Even putting videos, one thing, it's massively more impactful than putting text posts.
But doing a live video is like the ultimate thing to push on the algorithm,
because it kind of pulls people in right now to come see something.
So you get a lot of priority promotion in the algorithm when it's that.
So yeah.
Okay.
So there's two things I'll need to learn.
One is how to link it to do that and also how to unlink it
because what we could do is do the first 20 minutes.
Because I'm going to lead with game first.
So we can do that because we'll warm people up first.
So we can do the game with guide.
We can open up who we are.
We can share what we're going to be doing and then we'll go right.
If you want to go through this process, you'll need to sign up now kind of thing.
So that then it does stop at that point in time.
So I'll need to learn how to do all of that while hosting while presenting.
Because that's kind of that's a bit of a skill set upgrade for me.
And you can practice with it as well.
Like if you get on a Zoom call like this and then you just hit the stream button
and you stream, you can like practice going something
and then just delete the stream when it happens.
And, you know, if you do need to say something and you're like live,
you can be like, hey, guys, I'm actually checking this for my upcoming event.
If you haven't already signed up, kind of use your test as your another way.
And I mean, if you don't like it, you can just delete it.
But get comfortable, like starting and stopping it.
And you also kind of see it's relatively easy once you kind of go through that.
I've linked it to YouTube, I think, before.
Yeah.
Can I do it to three things or just one?
Um, so you can you can do it to everything.
You just have to do a tool like Restream, which is one other step in the process.
I would say, like, to keep it simple, maybe your Facebook is your
I think you said your biggest followings there.
And you can always upload it, the piece to YouTube later,
like download it from Zoom and then upload that just that public piece to YouTube.
Uh, so, um, maybe and maybe we don't necessarily make a tutorial.
There's so many good ones I'm seeing here on YouTube.
We could probably grab one.
Um, and I feel like I made made one even a while ago.
You did.
You made the one that's how to stream from Zoom to your Facebook group,
which is that's even harder.
Yeah, but it should be more.
process for going live all over.
Yeah, should be about the same.
Cool.
Well, and yeah, keep us, like post the videos.
If you want to share a link to the post that you made
or the one that you're boosting as well,
we can check that out.
But I think you're on the right track.
I'm just seeing if there's anything.
Let's see.
It's just been I mean, obviously, the link is key
because that's what I'm missing because people can't go
straight from there to the event.
So that's a key thing that's missing.
But it has been interesting to see who signed up.
And everybody has been a personal connection
like a group like this where someone's gone.
Yes, I know this lady.
She's awesome.
And then they've recommended it to us.
So there hasn't been anything beyond a personal connection
and the next layer, if that makes sense.
That's great because there's lots of people on there.
I don't know because of Wylene and because
of the brilliant community.
Bless their hearts.
The facilitators there have said this is not a brilliant event,
but this lady is part of.
And so they have been very supportive in signing up.
So there's lots in there that I don't know,
which is part of what we're doing.
Yeah, it's been it's been certainly
been interesting to see who who actually gets behind you
and who doesn't, who actually goes and has a look
and who doesn't.
And yeah, I mean, yes and no.
I think this is something that in 2025,
like you have to work like 10 times harder at marketing
than you did just two or three years ago.
Like I was just talking even to Pedro about an event thing
we're planning and he's like, it is just harder.
It's everything is harder.
Like the ads are harder.
The team getting people into it and come to a live event
is harder.
It used to be easier.
So you have to that's where I'm just
any opportunity you can have to just shorten the friction
between where they can just push out,
like here's this event and having it
even as you're putting the event together,
structuring it, like here's kind of the public piece
I'm gonna do.
And then here's this private piece
and you can kind of structure your session
knowing that that's the thing
because then that event kind of becomes,
becomes an ad in itself.
And so like my tooth for your next event,
just straight up, don't use Eventbrite.
I think that's killing your conversion rate.
We kind of said it last week, but.
So we're in New Zealand
and Eventbrite is the number one in New Zealand.
So who would you use?
Cause that's why I went partly with it.
It's because people are familiar here with Eventbrite.
So who would you recommend that we use
instead of Eventbrite?
Honestly, nothing would be the solution
because no registration page
is always gonna beat registration page.
So there could be a bunch of tools.
I don't think anything's wrong with Event.
I've used Eventbrite for a in-person conference
like in the past.
The problem is that it,
and I would use Eventbrite as a listing tool.
Like it just gets the event out for kind of local events.
I know they have a crazy good reach on like SEO and stuff.
So I highly recommend,
I think we've always posted virtual conferences
and stuff on Eventbrite,
just like it shows up in people's feeds
and it gets impressions and stuff.
So that's useful.
But I would have an opt-in page,
which is video, like email opt-in,
like put my email in and I register for the event.
So it's just like, I watched this video
and I put my email in and I register.
So it's two clicks.
And then they get a thank you page
that is maybe directing them to something.
And then you just email everybody
and try to get them back for the event.
Or I know you like WhatsApp.
So like maybe a WhatsApp group for the event.
And so they could like on the thank you page,
it's like, hey, before the event,
go ahead and like jump into our WhatsApp group.
And you can then also remind them about the event
and keep, and you're kind of creating this link to them,
like not so much for this event,
but like for anything you ever wanna post in the future,
you've now got them on WhatsApp and you can push them there.
Because the one part is like,
if you had a hundred people signed up,
I'd be worried for you,
because I'm probably expecting seven or eight people
are gonna show up with those hundred.
Because getting someone's email address
and getting them to even register with like anything,
Eventbrite or even an opt-in,
is quite difficult then to get them to come back.
Like to have them show up is like,
typically it's 20 to 30%.
If you're like really crushing it
and really good leads and stuff,
it's especially low.
It's 20 to 30% when you're having people pay
to come to the events,
because people just.
forget and they get busy and they're like, I'll catch the replay or something else, you
know, comes up.
So you do have to work quite hard to like, even if you had a hundred people like emailing
them each day, Hey, here's the thing, here's the link, here's the zoom.
And then two hours before, here's the link one hour before, here's a link 30 minutes
before here's a link.
Okay.
And now we're live, like just link email, email, email, email, you know, you just can't,
you can't overdo it.
Don't think like, Oh, I'll send them something two hours before and then wonder why no one
showed up like that.
That's the other thing is you got to kind of like get them until they're on the zoom
call with you.
Like you got to keep chasing them down.
And it's just cause you have to be extremely noisy because everybody else is, it's so such
a crowded space.
You have to be like, you have to be shouting at an 11 and then it'll come across as like,
you know, a six or a seven.
But sometimes like when it's our stuff, we also like want to not be too, too intrusive
on people's or too annoying with the emails and stuff.
But I don't know, that's my only other two cents, but yeah, that's only, I think, I think
it's good.
And the content on the page is, is very good.
Like the, the, the copy and stuff that you have is very good.
I just don't know if people are making it down that far on the page to see it.
So that's good.
And I see you have another, is this another one coming up on this fifth?
Yeah.
So we, yeah.
So that's the deep dive.
So it's the deep dive of what we're doing.
Oh, now one's paid.
I see.
Okay.
Yeah.
So we've, we've pitched, we'll obviously pitch from this into to this event and with the
marketing into the next event, which is the following week, those that we know that are
close to us are fully aware that we've got this one and then the next one, and then we've
got the course.
So there's part of, for those who are in our inner circle, I've been really upfront and
said, right, we're doing this course, but what we're doing is we're giving people a
taste and see, then we're giving them the option of a little bit more to see if they
want to come and actually run, run with us.
So it's different for people who are part of our groups because we've put it that way
around.
Whereas this, we're taking people, outsiders, we're taking a journey in, insiders, we're
taking from the inside out so that they've got confidence to invite people without them
having to spend money and try before you buy.
Okay.
Gotcha.
And you have one thing you could do, let me see if this works.
Nope, that did not work.
Okay.
Well, okay.
I have all your notes from, it's not wanting to share.
If what you could do essentially have this thing, I think it was like you had a free
thing and then you had the 47, then you're going to go to the 495, is that right?
Yeah.
Okay.
I would just, so everything is to get people to the 495, obviously.
I would have ads and this event obviously is just a promo.
Like it's just a promo for the 47.
I think if you have someone on a, so you have to work so hard to get them on a call.
Having them go to a 47 from a call to the 495 is going to lose people potentially.
Unless they're two extremely different products.
Like if you have people's attention, I would pitch like, hey, at this date, we're starting
the six week thing.
Because if you're talking to someone on a Zoom call, that's like the most engaged you're
ever going to get with that person.
And you never worked so hard to get them to this point.
So just go for the big thing.
Hey, 495, like we're doing this thing is all things going to include starting on this date.
Great.
If anyone's interested, like you do the, you know, here's a link, here's whatever, you
know, we can chat and then just see who comes from that.
You can always email people who came to the event and say, hey, you know, I know you didn't
get the 495 thing.
Here's this thing for 50 bucks that you can join.
Like it's kind of, you actually put it, you just flip it around.
And so they're like, oh yeah, that's amazing.
Now for like 10% of the cost, I can come and hang out with you again.
It kind of feels like people who are on the fence may do that and then they get even more
value.
And then they're like, okay, now just pay the balance, pay the 450.
And now you're in the 495.
Could be one strategy, but I would just, even if it's two or three people, you know, on
that Zoom call at the end, just mention that.
Is that like a public product that you have that people can go buy that right now, 495?
We're creating this.
as we're going. So this is a new product for us. And it's
interesting, because with because a lot of people open
their hearts with stuff that you probably don't want to share in
public, in most things I do. So if we were going to offer this
as a course going forward, like we've done with finishing
strong, and which other one I'll put in the pioneers, I would
probably rerecord it, which is what I've been doing for the
mentorship. That's fine. His program.
I would for anyone who's doing any content, like teaching
second half, you know, then you get to practice like we're
doing, I'm doing internal team training right now, where we
doing the first 2030 minutes for our, like team, our employees,
that, you know, first 30 2030 minutes is training. And then
the second half is like just debriefing with the team and
processing, because then people are sharing client names,
they're sharing stuff, they're sharing, like, you know, details
we don't want to be public. And we just trim it, we just take
the first half, and I just do my teaching piece, that's always
the teaching piece, and then you take it out. So definitely,
that's, that's a good best practice. And then, because I
think, yeah, if you're gonna do the 495, what, what I would do,
if you wanted to, is like, have just have the 495 ready as soon
as you can, you could mention the 495 thing before you
transition would be the right moment before you go from being
public to going to going to the private part of the call. That's
where I dropped the 495. And then I would mention it again,
at the end of all the training, because it'll kind of, you've
got the biggest audience right there. Just a thought, you don't
have to be that aggressive, but I would, I would be aggressive.
So
thank you.
Aggressive is the wrong word. But anyway, so yeah, that's
good. Because if you're sharing value, like of all the valuable
stuff that you and Wayne is sharing, that's something people
are gonna stick around for. So use that, you've kind of got
their attention at the end of that, to like, you don't have to
pitch, you know, sometimes we see other people pitch, like do
it in your own style. Like, hey, if it's okay, love to share
something we're starting in a couple weeks. Is that okay?
Great. Like, I'm doing this thing. This is the problem we're
trying to solve. I knew we needed to help people with this.
This is the kind of what people are telling me. So we're gonna
do like a six week deep dive. It's on these dates. You know,
it's probably gonna, it's gonna cost $500. It's here's if you're
interested, just, you know, DM my team or DM me on Facebook,
and we'll chat. Like it can be super low. You know, you don't
have to have like a sales page ready and like this crazy, you
know, fancy funnel, just, hey, if you're interested in that,
just DM me and we'll chat like and then you just cool, let's
get back to the thing. Awesome. You know, it doesn't have to
that literally could be the whole pitch. It doesn't have to
be 45 minutes build up of like, and in bonus seven, you're
gonna get this and in like, just soft pitch is all. Yeah, this is
great. And I think you kind of turn every bug into a feature is
that we do this in software all the time. So like, I want to do
this thing in private, but I also need this thing to be
public. So you actually like make that a feature like Macy's
thing, like you can, you say like, hey, one of the things we
found really helps people is to have kind of a smaller so we're
gonna go ahead and like, end the stream right now. And for the
benefit of people who want to join, and guess what, it's open
to all of you. So like, again, hit the link for the hundredth
time, please click that link that's right below you, then
jump in. And we'd love to do like a kind of private, we're
not going to record that we're not going to stream that this is
just for the benefit of those people who want to jump in. And
you kind of just just explain it to people. That's like very
reasonable. People will kind of get on board with you. And it
doesn't feel awkward. Sometimes those transitions can feel
awkward. But anyway, cool. Is that helpful? Any good
takeaways?
Yeah, it's I mean, that the streaming is one of the things I
need to my takeaways from that is streaming is getting rid of
the graphic at the beginning of my ads is linking to the event,
not just to my website or whatever. So changing up those
links, that's another thing that I'll do. And I think my we've
got another event coming up. Actually, Jesse's running that
one, which he's run. It's not through Eventbrite, it's through
someone similar. And what he's done is put the course so the
course is actually on his website. So that's our next job
is to make sure that the 495 course is a people can sign up.
So we will do a landing page, etc, because we've done that
before. So that's not hard.
Yeah, I'll need to understand a bit more about the registration page on Eventbrite and then
sending them to whatever it is, but that's just a learning thing.
But for now, videos without the graphic, getting the bios on, or the bios done, and the link,
I think, are the keys.
That's good.
Yeah, I see Macy has the Zoom thing there, so you can just practice with it.
It's like you incorporate this thing, you're going to learn a few new things for this event,
and then you've got one a week or two after this, so then you learn a little bit more
on that.
So these are worthwhile things to practice with and just get familiar with, because it's
just going to add more tools to your tool belt when you want to get a message out.
So that's great.
Yeah.
I have...
Oh, sorry.
I have one note.
If you're...
When you're live streaming, it will let you create like your Facebook description, like
the caption that's above it.
I would make sure that you're putting in...
And whenever you're in the setup and the prep for it, I would make sure that you're putting
like, join us live now.
I wouldn't even...
I don't even know if I would drop...
If it's live, I don't even know if I would drop your Eventbrite link again.
I would just put your Zoom link into the description, because then people, when your
call is over, they could join your Zoom directly, because or else they're going to have to go
to your Eventbrite, wait for their confirmation, wait for the Zoom link, and you're not going
to get people immediately.
Whereas if you...
It kind of depends.
If you want people to come into the private Zoom, I would just drop your Zoom link.
It's not going to be public streamed to anywhere, but it will still get people...
I've got no contact details to follow up.
I think that's okay.
When they register for Zoom, though, you can...
When you create your Zoom meeting, you can require registration, and then they'll give
you the email address after the event.
Okay.
There's...
This is...
And Zoom has kind of a registration page, kind of like Eventbrite.
We've used it on occasion.
Let me grab it real quick.
So how...
So does that mean that everybody that has already signed up has to put their details
in?
If I make that Zoom link one where people have to put their details in, does that mean
that everyone will have to do that, even those that have signed up already, as they come
in?
Yeah.
Well, they're going to have to sign into Zoom either way, if you have a Zoom link.
So if you go here, let me see if I can find it.
Just say registration required.
Oh, okay.
It's like a little checkbox.
And then I'll try to just say this is like demo meeting.
And we'll just grab the link.
So now if I go to a new window, okay, here we go.
So I just wanted you guys to all see how easy it is to make...
So if I'm going to sign out now, and I'm going to hit that link, this is the page I just
created in under 60 seconds.
So you would put your name in, and then I would hit register, and then I would jump
in.
It says meeting starts, because it actually has a countdown there and everything.
So and you can have links, and there's other things you can add to this.
If you took just a few more minutes, you can add more information about the event.
So that could actually be your sort of Eventbrite replacement, because then you can Zoom.
100%.
Because the only reason I want them to do this is so that I've got their details.
Otherwise, I'm quite open for it.
So this is great, because I can now set the Zoom link up with that.
And for those who've already signed up, I can now release the...
Because I haven't released the Zoom link, partly because I need to make sure that they're
real people that rock up.
And they're not just anyone coming in.
That's cool.
So that's one thing.
On the registration, I think you can manually approve.
You can send email.
Close registration.
There's a couple options here.
Show share buttons.
You can even ask questions if you want to add their address or city or other custom questions.
I would keep it as small as you can.
And then email settings.
I think you can tell them to...
You can send a preview.
So this is the email they'll get.
And if you want to, you can change the subject.
You can set up the email here.
If you want to add anything about the event, you could do that.
And this is kind of a light version for the meetings.
If you go to the webinar piece, it's even more elaborate with what you could actually do with it.
Um, not this the webinar. Sorry. Um, I think there's actually, what does this cost? I haven't, they change their pricing all the time. So let's just see what this is.
This is this is like a, yeah, it's like 100 bucks. So you don't, you don't really need that. Um, the meetings is probably gonna be just fine.
Uh, and yeah, that's it.
That's it. I think I'm just trying to see if there's anything else you could do here to make it definitely use a waiting room for sure is good. I'm going to start questions, meeting summary. Um,
yeah, this is there's a lot of options in here, but those are the main ones you could obviously play with settings all day. But, um, yeah, that'll get you a quick registration.
I was just seeing if you could add a video, I'm kind of surprised you can't add a photo or a video, but I was like, you should be able to do that.
Um, cool.
I'm sure for the webinars, you can do more stuff.
Yeah, this has the custom. So if you wanted to, and again, I mean, there's a there's 1000 tools you can buy when you're marketing stuff. So don't feel like, well, I gotta buy this tool now again, you know, for something else, but they this will let you do those registrations a little bit more easily if you just want to keep it under one, one tool.
Okay, cool. There's that.
Awesome.
I put, I put the link to the article, also in our group, so that if you don't copy it from here, you can grab it in the Pioneers group. Thanks.
And thank you for your time. I feel like I've taken everyone else's time.
Well, you know, it's like everybody's trying to do the same type of thing. So it's not, it's not like just for just custom to you.
But yeah, no. Yeah, but Laura or Xavier, and anyone want to go, we got some time and I can go past the, you know, the time here if you guys want to stick around and ask questions. I just don't want you guys to leave if you had a question or if we can help.
Don't leave with an unanswered question.
I have a question.
This has been good.
Oh, sorry.
I'm sorry.
You can go, Xavier.
So I don't have anything to work on, but I do have a question. So I started, when I started my coaching business, my target audience was Italians. So I did everything in Italian.
And it was a slow growth. Now something happened where I stopped completely. Now I'm going back in the game. And the reason I signed up for Tribe was like, I actually want to experiment and try with a target, an English speaking audience.
And so that was the reason of coming here so I could have like a coaching, some support.
So I did a lot. I did a lot. I did different things in Italian.
And I'm kind of stuck right at the beginning thinking, do I have to do everything all over again? Like even my socials, do they have to be separate? Can I use the same socials? YouTube, I did that in Italian. Can I use and put all my new English stuff in the same YouTube channel? Should I do something different? What about Instagram and all these things?
One question is if you could have like 10,000 people following you that are Italian and 10,000 people that are following you that are English, which one would you choose?
I think, okay, so I started in Italian because I think that was my main target. I felt that in my heart. But it's a slower growth for like to get paying clients.
So that's why I wanted to experiment with English and see if I could get a more responsive like paying client stuff.
Yeah, I think it is. Yes, I think if you need to figure out obviously who you're who is and who you actually feel called to and start with that because I think there's other dials you can turn to maybe get people to give you things because people will like people are buying expensive things in it, you know, who are Italian.
It's just trying to convey the value of it, right?
Like, that's typically what it is.
Like, you're going to go get, for example, a Ferrari.
Like, that has a ton of value.
It has a brand name with it.
People are very happy to spend hundreds of thousands of dollars on a car
because it carries brand, because it carries value, it carries all those things.
So it's not the price.
It's not like, oh, I need to make it cheaper because this is what it is.
It's just normally a value variable.
So there's other things we can change.
And
but I would say if you can be successful
at either one, then just because you could be successful with the Italian stuff.
I can think of enough reasons on both sides to be successful on either side.
It's not like, oh, yeah, you're right.
Go all in on English and just go straight to that.
I think if you did things in Italian,
naturally things are going to you probably do a couple of things.
It's going to spill over into people who also speak English and they may see
something else from you. So it's not going to be like,
if you don't speak Italian, you can't be in my group.
It doesn't be quite that strict.
But
because because it's also different, right?
Like, I can't speak Italian.
Lindsay can't speak Italian. You can.
So like and you're probably the only one on the call who can.
So you're the only one who's going to reach those people.
So you kind of have this, like,
exclusive audience that we can't even get to.
Right.
So
that's like a kind of leaning into a strength that
could be different now,
also running ads in Italy or Italian speaking countries.
I mean, way, way easier for you.
And what I mean, easier, I mean, way cheaper.
So it may cost you 10 percent of the cost
to reach the same amount of pressures as it would to try to get people in the US
to click on and do things with your link
just because there's not Kingdom people running ads in that language.
It's going to be very, very small niche.
And so it typically tends to be more successful or easier to run ads there.
So
I don't know. Those are my.
So if like if I wanted to,
if I experiment for a couple of months and see what what happens and who I
attract, should I just keep it all on my normal?
Yeah. Socials and not change it and just do
like a three month experiment because this OK, this is something that I have
already seen because I'm following a coach here in Italy and I'm partnering
with him in the sense I'm there as a client, but I'm sponsoring his
his coaching group and he's a Christian.
He's bringing the Kingdom message.
There is like no money is coming in.
Nobody's signing up from the Christian community.
A few people like we are still like six
people and it's been two years of ads, two years of like.
So I see his part.
And so there is a difficulty because I need
to instruct like people are not aware yet that they they they need help outside
of the church or outside of what the church can provide.
So I'm seeing I it's my that's my client.
Those are my those are my people.
But I need to understand how to fill the gap.
Can I do it with English clients that can can or more?
They're used to paying for coaching,
even Christian coaching and build on the side slowly, slowly and teach my Italian
audience to the importance of investing in their spiritual and faith walk.
I understand. Yeah, I think.
So if the urgency is to sort of make money
in the short term so that you can do the long term thing,
I think there's some strategy there, I would also try to find.
What are things you people are valuing,
you know, even if it's consulting or it's helping with marketing or it's helping
with other things that you have skills in,
if it's a matter of like
that makes sense.
But one one thing you can consider
with the algorithm and everything, you could create a post and literally post
it in English and then immediately post it in Italian, like same account,
same day, same hour, and it'll because especially on Instagram,
it's going to share, it's going to figure it out.
Like it'll send some some of this to some people, send this other thing to other
people, you can definitely experiment with that as well.
And I think part of that is the education,
just sort of the preaching and getting the.
message out get the thing that you're trying to like your your message this is the part you know
we talk about kingdom stuff but there's a message that's not just the bible you guys aren't sharing
the kingdom like the bible it's not what we say when you see kingdom message it's sally has like
a specific message lara's message xavier is a message that's very specific to you and your
story and the fact that you um are italian and english is very unique to you and so don't try
to like do you know like try to be yourself as much as you can so maybe that is one and if you
want to you know here's an italian post here's an english one just see what happens and try that
i would time box it like for 90 days or six months pick a time and do consistently on both
same amount of posts english same amount of posts that you know italian and then just look at the
numbers and see what makes sense um but the goal is to like just be you know let's say someone this
is for everybody like let's say someone opts into your event to come to the zoom thing and you're
sitting on a one-on-one or a small group like this with six people like what's the one thing
i really really really want like xavier to know oh it's that he has this message and it's he needs to
go do something and like package up and you just you know sell it and get it out and you're thinking
it's going to read a hundred people you could easily reach a hundred thousand people like that's
like the thing that i want you guys to all know take that magic thing that i would tell you one
on one and that's your content like just get them right to the heart of your thing in the social
media post right um and so because reality like xavier could see that social media post and be
like that's nice scroll that's nice like scroll like it's not going to like change his life
necessarily with that one post but it may start like a a thought you know and and trigger something
um so anytime you can kind of take the the con the thing that you really want people to know
and just get right to the point um in the social media would be great get to the heart of it um
if you're looking for content ideas uh but try stuff and share it share it with us um as you're
posting those things we can definitely you know you'll get the you can figure out an easy process
i think to film it once and then film it a second time in a different language or caption it or
whatever and honestly you could you could take your uh if you okay here's a easy idea you can
easily take your english ones and put italian captions and italian posts put the english
captions and you've kind of like problem solved um then it doesn't matter if people kind of get
in between between posts or whatever um i think you just hit on what i was about to say because
laura that's a fascinating question and i i've wondered it myself and so bruce you've been talking
from a marketing and from a reach standpoint which i totally get but strictly from a technical
standpoint is it that you know i don't think it's that hard to caption you know in one language to
the other and either just get to that or you know frankly the way things are going now even using an
voice you know in another language you could just film it once and and possibly
so that that was just my question you know in terms of i really haven't looked something i
thought about but i haven't looked at at all in terms of doing that but captions were the
first thing that i thought of and put them both out there um you know or or um using a
a translation translated version and yeah see you know you see who responds and let your audience
decide yeah i'll experiment yeah um okay i have a million dollar idea for you you can take it or
leave it okay two things um one uh have you heard of mr beast do you know that is yes okay so it's
like the most famous youtuber right um so one fascinating thing that they did was they actually
did separate channels and their you know spanish channel is like massive and they take literally
the same they have a whole team of people for every single language for every channel i don't
know how many 20 30 channels they have of all these different languages if they make a video
and then a whole team like dubs in all the like voices and everything and they relaunch the whole
video and so it'll get like 10 million views in english and then another 12 million views
in spanish for example the numbers are even crazier than that so that's awesome um don't go
do that because you'll kill yourself that's a lot of work but there are a ton of kingdom channels
that need that so one thing you can do in this in between time is like how do i turn this into
a business this week like how do i go sell something this week with the skill set you have
and there are channels like a lindsey or some
like that who is doing their content in English and you could come alongside them and say like,
hey, what if I start like the Italian version of posture, right? For example, and just take
hey, we're gonna take you don't have to do every clip, but we did this. You know, and there's,
there's AI things and stuff as well, you could you could do, but there could be a service business
thing here where you help come in and like, do translation content for other people's kingdom
messages early on while you're practicing all the other stuff and while you're building your
audience. So just kind of thinking outside the box. And if you get to content creators
that are larger, and they have these followings, like they could actually spin up a new channel
and monetize that as well. Their other channels are monetizing already where if you were to then
charge them, you know, a few $1,000 a month to do this service for them, you know, they're posting
weekly, you take each video and then like two weeks later, it comes out in a different language.
Crazy value there, like they've now increased the reach, it helps a bunch of people. So there's
like, yeah, now, of course, you can you want to partner with people that you really believe in
and the message you believe in and all that. So you can trust that that's going to happen. But
you could start serving people. You could start serving that who very quickly. And now you can
kind of even take some of those posts and like bring them back to your channel or like cross post
them and like, that'll help boost your channel. Either if you're on there presenting, or you're
just helping make it happen. Because I can tell you from working with clients like Graham Cook
and Pedro and all these guys for the last and guy behind bars, their number one concern that I've
come up with is, yeah, I can go use AI to translate something. But I'm actually talking
about theology here. And what if it's wrong? What if it's talking about something totally wrong,
and that gets the theology wrong. And now we're sharing this blasting this message out
that we don't even know. So they're kind of that's like a big missing piece right now,
even with all the AI stuff. So there could be something cool. You can check out a tool called
11 labs. Have you heard of that? No. Okay. 11 labs. 11. Oh, 11 labs. Yes, I've heard of them.
Yeah, I'll share it here in the link. This is an audio translation service thing that's all AI
driven. So like there could be a version of this where you paste in someone's script, and you just
look it over and confirm that like a cheap version of your service would be just like,
let them try and do the translating and the voiceover stuff. And you just like edit it.
But anyway, if that's interesting, I'm not saying you should go do that. But I think there's like
a business to be had there, which is actually sharing a kingdom message doesn't have to be
yours. But there's other people who already have the message, they just don't have the piece you
have. And so while you're building up your audience, you can use someone else's audience
and get that message out there. And you'll just get exposed to like tons and tons of,
you know, you'll get so good at the editing and the publishing and the sharing the media piece,
that when you're doing your own stuff, it'll just kind of they'll go, they'll work really
well together. Just an idea, you can take it or leave it. But we can definitely dig into
two more on the business side of that if you're interested. Next time. Thank you.
Also, if I have three ideas, and you're like, that sounds like the thing I would hate doing the most,
then you can just say that, that's fine. It doesn't hurt my feelings.
No, that's super interesting idea. I'll really consider it.
Yeah. Cool. A great type of thing, like when you're thinking of a business idea like that,
like just start a conversation with chat GPT, and the audio, just have a conversation be like,
I'm thinking of this business, like, what should I consider? Like, how should I price it? Who should
I sell it to? And just let it like chat with you for an hour back and forth. It's phenomenal how
clear it'll get. Because most people don't mind asking what they might think are silly questions
to the AI. It's kind of the beauty of it. So you end up getting a lot of stuff out of your head
and heart just down on paper. So cool. Awesome. Well, let us know. Yeah, keep coming back. We can
keep talking through that a little bit. Xavier, did you have something you want to talk to anything?
No, no, I did not. I've just been learning a lot. I hope to bring something to the table.
Well, I hope to soon, I should say. I was traveling all last week. I was actually supposed
to be in Nashville this week, but that got postponed. So could have come and had coffee.
Oh, hey, yeah, that's right. So when that gets rescheduled, I'll let you know.
That'll be cool.
But yeah, I'm just behind on everything.
I'm always behind, but I'm more behind
than I want to be right now.
That is pretty much always true.
I know.
That's everybody.
So everybody's in the same position.
Awesome.
Well, cool.
Yeah, and we did a deep dive strategy session last week.
So I just want to almost like a part two of that.
So I'll try to do that again.
I know.
I haven't had a chance to look at it yet, but I will do that.
Yeah, we just weren't really deep on, I think,
Sally and then Marcella's business.
It was a longer session.
But that's why I just wanted to help follow up,
since some people had events going on.
And they're in it right now, trying to promote and run ads.
So I thought it'd be good to do that.
But awesome.
Cool.
Yap, you have anything?
Or are you just hanging out, listening?
We still can't hear you.
There you go.
Yeah.
There you go.
Is it working now?
Yeah.
OK, because I also have it on the screen.
So yeah.
All that to say, yeah, I'm hanging out.
Perfect.
That's good.
Yeah, I've had a lot of, it's done me very well to be busy
with, you know, really like busy with your calling
and your identity statement and all that kind of stuff.
And for the rest, I think both of us, Micah and me,
are just kind of like processing a lot of this.
And like we've tried a lot of things.
And it just kind of does something in our hearts.
So we're kind of like, yeah, just finding out what exactly,
yeah, what we're doing.
And it's good.
And it takes a lot of time.
It's good.
And it takes some time.
But we're growing.
So it's good.
Awesome.
Well, yes, let us know if we can help.
That's exciting.
Awesome, guys, we'll be back next week.
I think maybe Lindsay will be back.
I don't know what the schedule is.
And yeah, we'll see.
The goal is for Lindsay to be next week.
Perfect.
OK, cool.
We'll see you guys.
Have a great rest of your week.
OK.
You guys do the same.
All right.
See you.