Hello, how are you? I'm good. I love you so far, huh? There's no prompt. I love another
like, well, sometimes I thought I looked at the clock is like
159. I thought, well, I better just connect because if I start
getting busy, sometimes I get distracted. I do the same thing.
I'm like, 90 seconds until it starts. And I'm gonna go do this
thing. But I don't want to log on late.
Before I know it. Oh, my gosh, did I miss the meeting?
Sometimes I just have to stop and start connecting and see if
you do. I see Carrie is in the car. I love a good car meeting.
It happens a lot. She's out busy. It looks like it's cloudy
there. It's raining. I'm in the school pickup line. Oh, I want
rain. We need rain. It's been so dry here. So dry. Yeah. Like
for a long time. Yes. Like everybody's grass is brown and
dead. You're kidding. Where are you? Where are you guys at? I'm
in Pennsylvania. Like East East Coast like way like not in the
eastern part of the state.
Oh, wow. I've never gotten a lot of rain this year. I have to
say.
We did in the first half like in the springtime. It was crazy
rain. And then it went dry and we haven't had rain since.
Yeah, I bet it's rained at least once a week. Wow. And this is so
unusual. We don't that we usually don't get it like this.
We usually go through this dry spell at some point but honestly
not. There's a chance of rain tonight and tomorrow and I fully
expect it to because it really hasn't missed us.
Hey, Nikki, I'm going to try to remember where everybody's at.
Nikki, where are you at? Nebraska. Nebraska. Okay. I'm in
Arizona. I'm in the desert. And I would love any amount of rain
that you guys are getting.
My bad. It doesn't hardly rain there, does it?
No, it's we're in our monsoon season, which means that I think
it's rain. This actually hasn't been bad. I think it's rained
twice in monsoon season or three times maybe.
When is monsoon season?
It technically starts end of June and goes to like September
but really here I wouldn't say like the chance of rain doesn't
really get to be anything until like end of July maybe.
Oh, really?
But before that it hasn't rained since maybe I don't know,
December like it's just it rains, you know, less than 10
times a year.
That would be crazy. Yeah. You do like a kind of a cozy rainy
day once in a while, don't you?
Yeah.
It just feels good something about it. But after so many days
of cloudy, it's like, all right, I'm done. I could use a little
sunshine now.
It's the same here, but just opposite. It's like I like
sunshine, but it's just you never get the rain anymore. So
like, and I grew up in Tennessee, like I miss the
seasons and rain and green. So I'm like, I like when we get it,
it's just like, I don't want to know and talk to me. I'm just
holding up.
Oh, yeah. I can totally see that. I can totally see that.
You're gonna hibernate just let you alone.
I think Amanda, you're in the car. So I might not be able to
talk, but we see you there. We'll just let people kind of
trickle in for a few minutes and see who's going to join. And
then we'll kind of, you know, maybe jump in a little bit more.
How have you guys been doing with content this week, the
course content?
I love it. It was like this week, the 8020 was very eye
Yep.
Yeah, it takes you almost to like a dreaming state. Like,
like how much should this can you person invest in when you're
at the place where you're not really making a profit.
But I got so many things that I could use some help with.
Cause you know, I got, you know, website stuff
and, you know, digital products stuff.
I mean, I could use like a lot of help.
And what can you, what is reasonable and right
to like invest in somebody, you know,
like I invested in my first product, right?
So invest in a person to kind of help me get some.
We briefly touched on this in my mindset Monday yesterday.
Cause we did like a little interview session
with the coaches and I asked about like,
in that like, how has your journey basically shifted?
Your perspective shifted on investing on yourself,
on your business.
Whether it's time or money, either way.
And it's interesting because what I feel like I see a lot
as students come in is like, everyone wants to make money.
That is why everyone comes in is for that passive income.
But as your goal grows and things get bigger,
sometimes it's like, that's still a goal,
but it doesn't mean it's the goal right now.
And it's like, and what's right and reasonable
is different for everybody.
Cause it also might depend on your needs.
Like you might need to be pulling in profit earlier.
Yeah.
Depending on your personal situation
or just even what you want.
Like you might just not need it.
We were like, I'm just, I want the profit now.
But it's kind of funny.
Like we find like, if the mindset is,
if you're not pulling in profit,
then it's like, I'm doing something wrong,
which is not the case necessarily.
It just might be the priority is like-
It does get in your head.
It gets in your head when you're not making a profit.
It does.
And so it is good to be aware of that.
I'm like, okay, does my mental state need something
to keep like that little reward?
That's interesting too.
Yeah.
I think that with that, the things that you do
that you could actually have somebody else do
because maybe it's not the profitable spot for you
or where you should be putting your time,
the one on joy.
Cause I obviously have a lot of things that bring me joy
that maybe aren't what I should be working on.
And when you're not making a profit,
it's kind of like that poverty mindset
or poor man mindset of, I can do all of this
cause I can't afford not to,
but we really can't afford to do all the things
we could have somebody else do for us.
I know that's kind of where I'm at, I think.
But it's trying to figure out what are those sweet spots
of investing in someone to help you at the end of the day
which could be an advantage too.
Cause some of the things could bring the value
of your business up quicker.
Cause there's no way if I wait for myself
to do all of these things, like build things out,
like it will take forever because I'm only one person can,
and a lot of the things take head.
Like I got to study, I got to learn, I got to train.
And it's not like I can just go do these things quickly.
Everything is a learning curve
and just takes that much longer.
Whereas if you hired somebody that just had the skill
and just get it done, and maybe it's managing your SEO,
your website, your customers,
like just getting somebody to kind of do things
that could be meaty and profitable eventually for you,
that you're like investing in your business.
Similar, like we did our first product.
I mean, I have, I didn't, I, you know, I'm still in debt.
You know, it's trying to figure all this out.
And so it's, you know, more like, okay,
do I put more investment yet out there for that?
And which part of it?
Hi Jen, we see you, kids in the background.
So Vicki though, you would say like you hired Sophie, right?
Like Lisa did.
I do have that, yeah.
Right, so I mean, technically that would be like
your version of a VA, right?
You outsource that.
Yeah, I do have,
and I have somebody doing my social media.
So kind of, I have VAs, I guess.
Yeah.
Which I'm so thankful for,
because what would I be without them
to help me do these things?
But I've invested in that part of my business
in hopes that it will help me, you know,
with the experience and knowledge they have
and to do something that I just,
I prefer not to do with them.
Vicki, when you were watching the content,
what was coming to your mind is like, what is your 20%?
Like what's your 20%?
at for you, like where you're like operating at, you're like,
yeah, I don't know if this was like an assignment. I'm just
asking it. Yeah.
I was just reading what I put there.
Well, building my I've got, I've got digital products. That is a
big thing for me now that I've wanted to delve into managing my
followers with emails and newsletters, building my brand.
That's very vague. Can you get more detailed on that?
I'm building a strategy, I guess, with my funnels and my
products. Managing my website. I know those are vague, but
there's a lot of little things in each of those in each of
those things. And right now I'm kind of just like I do a little
bit and then I do a little bit and I do a little bit and just
to kind of get by. Okay. So what would be the other? What
are the things that you're doing right now that don't fit in the
20%? I don't know, not very much. Okay, that's good. Really
not much. I mean, I'm doing my own books I'm doing. I do have
some end of month things that I've started to do. Really not
that much. Okay. Yeah. And of course, I start writing those
things, those little things down. But it doesn't seem like
there's a lot of the little things. I don't know if it's
worth hiring a VA yet for those, those little things. My focus
seems to be on trying to get the big bang for the buck on
the 20% like the high value items. Yeah. Which I see as
digital products, and my website, content store funnels,
customers, that type of thing. Do you think that with that
being your, is that like, if you think about your 20% is that how
your like, time and schedule is kind of based around to like,
so basically, if you're really needing to focus on, like
digital content, like, are your deep sessions, deep sessions,
like focused on that at all? I mean, I know you also have work
that you're doing in the accelerator for the content and
things like that. But like, does your schedule reflect your top
20%?
In the past, it has. Yeah, last couple weeks has been a little
crazy. I was out of town last week. And I don't do it. I, yes.
Okay. That question, I see those as my priorities and what I need
to put my brain into. Okay, good. That's awesome. Same
question for you guys, Amanda, Jen, Carrie.
So I will say my perspective is, so I've been in business three
years, and I have a product based business, but I'm, I'm a
dog bakery. So I have to physically make everything. So I
am, I'm everything. I'm the baker, the maker, the
candlestick, you know, everything, the whole shebang.
And so I'm so busy working in my business. I can't work on my
business. But when I made my list of like the things I need,
like, so I'm not scaling, I am stagnant, because I'm stuck right
here. I'm stuck in baking all the things and then going to and
working my market. You know what I mean? Like, that's the things
I'm doing over and over and over. So can I hire someone? I can
and I do have a part time employee. But, you know, I'm
still not like, I'm making a profit, but it's so small, like
I'm not paying myself. But then I hate like watching John's
video where he's like, he's not even on Facebook. Like I hate
social media. That is me. I am that person. I don't want to be
on there. I don't want to participate. I don't want any of
the things. And I'm like, but that's where growth would come
if I could focus on like the marketing and the social media
and hire someone. So some of my
perspective is sometimes it comes up as starting expenses.
You know what I mean?
Like, I, because I do have the profit first.
I bought the book long before this course
and I've gone through it.
I set my accounts up that way.
But my thing is there are startup costs to anything.
You know, I'm not on Amazon.
So my business is, you know,
I don't have the same expenses as everybody else in here
cause I haven't launched anything yet.
But you do have startup costs no matter which way you go.
And sometimes it's like a vicious circle,
the chicken or the egg.
But what things do I need to invest in
that are gonna start growing me and scaling me?
And it's definitely gotta be visibility.
I've gotta become more visible.
My website is horrible.
I can see people clicking on it,
but it's not converting to purchases.
So like I know the things I need to invest in
to be able to take it to the next level,
to turn a profit, you know what I mean?
So sometimes it's, it is the cart before the horse,
but it's a necessary evil
that you have to spend that money as an expense,
even if the revenue's not there to cover it.
Yeah.
Carrie, I don't know too much about what you guys are doing.
Are you guys in the works of like changing up
where like you wouldn't be like having to bake everything?
Yeah, so yeah.
So we're working with two different manufacturers
to start manufacturing my product.
And then potentially one of the products,
I'm not sure if all, but one product on Amazon
and then starting to get into like boutique pet stores
and stuff like that.
So trying to launch an off Amazon strategy.
I would like to even do no Amazon at all,
if that's possible, you know,
and just become like a trending sensation
like some other dog brands have and not even be on Amazon.
But, you know, we'll see where it goes.
But yeah, so I am starting to take myself out of the baking,
but still to grow, I gotta do more than that.
You know, and the thing, what is the eat the frog?
But if you hate it that much,
and I mean, and that's not my skillset either.
Like I don't wanna study the algorithms
and I don't wanna learn it because I hate it so much.
I know, I'm kind of with you.
With that, oh shoot, I just had a thought.
It left me.
No, I hate this has been happening to me so much guys.
I have, it's a good thought.
I promise it's a good thought.
And it left my brain.
I'm glad it happens to more people than me.
Yeah, you're not alone.
Okay, so I think I was gonna ask,
I don't know, it'll come back to me.
I agree, I'll just talk to Keri.
I mean, I agree, right?
I think there is a point,
that's where I've been this week is like dreaming a bit.
Like if, where is that sweet spot
of investing in the business by hiring,
hiring out in that those sweet spot areas to build,
to get more visibility, more sales,
just profit money in the bank to put towards,
like for me, the bulk orders.
And as I try to grow and manage the initial product I have,
it takes time.
I mean, I want my third bulk order
and it just takes time to grow that.
And you're not making a profit.
At least I'm not on the first two.
You know, it just, I'm into the second one.
I kind of feel like I'm finally getting above water
a little bit more in the second order.
And so now I've ordered my third one.
And so just to help with the...
I don't know.
I think Carrie, you guys are on a good,
you're on a good track of like,
you know, outsourcing and things like that
with things you need to,
but also like going back to that first week
of like auditing your time.
Jessica asked a really good question in the chat,
by the way, Vicki.
Auditing your time to also just,
it'll help reveal like,
like what seems more pressing basically to like outsource.
Like you already know the baking of your product
is something that's like super pressing.
And it's like, okay, what am I spending my time on?
Is this like my 20% that I'm spending my time on?
And is there something else that it's like,
it's trying to like, it needs to be taken care of,
but I don't like you're saying to social media,
like, I don't want to take care of it.
And you know what?
My energy is better spent.
over here. So let me kind of outsource that and if it's not something that you can outsource like
there you can get creative guys like especially like you can be trading up the wazoo for people's
services. Like there is someone out there willing to do your social media who would trade for your
product. Do you know what I mean? Like you could or you could trade something else. I don't know
like there's just a lot of ways to um outsource even if it's temporarily. You know it might be
hey can we work something out for a month. I did this with my kids. I like over the summer a couple
summers ago I was like talk to a couple moms and I was just like can we trade kids a couple times
this summer otherwise we all might not make it to the next school year. And you know just like
be creative in that way. Like and be in this we also talked about this on Mindset. Everyone go
watch Mindset Monday yesterday. We also talked about like being willing to ask for that help and
support. And sometimes it's with people that you don't know super well but they're the ones that
are willing to somehow aid you. You know they're there whether it might be finances, it might be
time, it might be something else. Trade has been so yes I love trading. Sometimes I really just
want to go back to the olden days where we just trade. I'm like I would thrive so hard like I just
trade, trade, barter, trade. And that's a whole other subject. So Jessica and Kirsten are in our
inner circle membership. So they went through the accelerator in the spring. I think both of you did
right. So they are going to also be able to join these office hours from now on. So typically they'd
had office hours like an hour before. So you might be seeing other people in the inner circle
crew coming in for office hours. And what's really cool is like everyone can just like
build off one another, learn knowledge from other people who might be ahead of you or
things like that. Graphic design for photography for free. Yeah that's good.
Yes that's really good Jessica.
That is awesome.
I did have a question because I'm gathering information. So after this inner circle is
there like a different inner circle mastermind group that is unlocked to us? Is that what?
So we don't see it right now but then when we're through this then it's something different that
are in inner circle membership then yes. And that was something that we did before like if you were
purchasing the membership for this whole from October this year to October next year. Yes for
you guys yes that is what you will be in and that will unlock at the end of this accelerator. Okay.
And that will be a little bit different setup with like your training and workshops and things like
that. Amanda and Jen I know Jen you might not be able to turn on your camera but if you're
able to put in the chat just how you guys are doing with content. So this is the IC accelerator
group. Yes we now call it the business accelerator group Jessica. I'm just renaming it to be more
friendly for like we have outside businesses also coming into this accelerator. So inner circle
doesn't make any sense to them. So business accelerator inner circle accelerator you'll
probably hear those interchangeably. Jen I'm quite behind this week not much to contribute. Don't
we share just like business best personal best like we have been the last handful of weeks.
So if you know if you're feeling behind on content this week that's okay.
You can still have business best or personal best to share.
I kind of have I kind of have something to say to the person who just spoke. I'm sorry I don't
anybody's name. That like out at least outsourcing for me has been an incredible game changer.
I read the book what's what's the gap in the game guy what's his name again 10x is better than
whatever. I read that book and he talks about how you just can't afford not to outsource. And when
you just look at your first definitely look into profit first because you should be profiting even
if you're not profiting like you should be pulling out something for yourself just to like psychologically
keep you going. But and they do the whole course.
in the Remaker thing. If you haven't looked that up, it's highly beneficial. It was for me at least.
And outsourcing has just been a game changer. Like, I am horrible at PC. I'm horrible at
Instagram. I'm horrible at all of that stuff. But I'm great at designing on Canva. And I'm great at
product innovation and product research and all that stuff. And I'm great at like
chatting with my manufacturers. But I'm not good at a lot. And those people have just elevated my
business to a whole nother level. And I'm just incredibly grateful to them. They, like it's
paid for itself. In other words, so look into it, because I guess it gives you room to do your best
where you're, you know, where God has given you skills, and it gives room for other people to
elevate your business where their best is. So yeah, and just encourage you to take a look and
carefully consider it because it's it's been a game changer, like just major.
Yeah, Jessica, we just went through last week was week four for financial week. And so
digging into the profit first method was kind of new for for a lot of us, a lot of the
group. So everyone's kind of in the middle of revamping how they do their money.
Which Vicki, I don't know if I wasn't on office hours last week, and Amanda and Jen and Carrie,
if you'd like type in the chat and things like that, how, like, how for you was last week's
content? Like, how did you take that? Was it overwhelming? Were there things you could
implement right away and how you can change how you're managing the money aspect?
Well, I think it was good. I was out of town last week, but I did do the
training before I left. I thought it was good content. I I'm not making a profit, you know,
and, you know, of course, I've hired out my PPC, I've hired out my social media. I mean,
I did that right away because those are just two things that I just did not want to do. And so I
just on faith and belief just stuck my neck out. And well, I'm just I'm going to do it because I
wanted it done right. And I didn't want to, I honestly just didn't want to put my brain into
those things. I wanted to do the other things to build the business. So I'm not making a profit.
So it's discouraging. But I went back and listened to the the workshop with the group on Thursday,
and it was encouraging to me to hear that I wasn't the only one that's at that place. And so it,
you know, sometimes you get in your head, I think I said at the beginning of this meeting,
get in your head that you're not making a profit. And, and so, you know, some days you're kind of
down in the dumps and about it. And some days you're, you know, you can kind of keep moving
ahead, like I got this type of thing. So it's definitely a roller coaster ride. But it felt
encouraging to hear other people's stories last week in the call that I wasn't able to make it to
So, so doing some of those things, you know, I get it that profit first, I'd like to do it,
I feel like I'm getting closer to being able to do it, I can kind of see now that I am accumulating.
And so I feel like I'm getting closer to being able to do it, which feels a lot better.
So I think that the content is really good. And so I feel like it's it's out there for me
to know now how to scale my business and, and see like, Jessica, I appreciate what you said about,
you know, hiring somebody. And it almost makes me excited to think that I could have a team
helping me with all the things that I see now. And it makes me feel like, wow, I could really
get somewhere and make some progress on some things that I think are important, but I would
have to be doing it again on faith and belief. Or I just keep chugging away until I make a profit.
You know, that's where I have to decide, like, do I do it? Am I investing it now? Or do I wait
just a little bit longer. But the content makes me feel excited, I want to get to these places,
I want to do the profit first, I want to, you know, do the hiring and, and build the systems.
And so that makes me excited to see those things and build the business. And I see how it can,
like, yeah, I can do this. Like, it makes me feel optimistic that, that what I'm doing is,
I think I can do this. I think it's going to be good.
And you can, you can take a hybrid approach to that, right?
Sometimes when we hear the profit first,
we think we have to be like paying money into our personal account to be doing a
profit first method, which is not necessarily the case.
And even she mentioned this, I always forget her name,
but she's in the content from last week, training on the profit first method.
Um, you can be putting,
practicing putting money just into a profit
section and leaving it there.
You know what I mean? You don't have to pay yourself, but start,
and it can be very little, even if it's like 50 cents per unit,
25 cents per unit, something like that. It's just the practice of that.
Because the trickle,
the whole thing is that it has a trickle down effect on your decisions,
on your actions and on your expenses. Cause now you're like,
well, this, if I do that,
that really limits what's left to spend on PPC. And like,
I need to go talk to my PPC manager and say, Hey, our budget has changed.
And I also still need this to be effective.
Like these campaigns seem to be effective. This ACOC needs to be here.
Yeah. You don't have to say it like that. That's how I talk, obviously.
But, you know, it has this trickle down effect.
So while you're talking Vic, I kept thinking, like, for some,
I don't know if you're a visual learner,
but for some reason I could see you putting all of your expenses and for you
visualizing it in that pie chart. I don't know if that would be like,
like for some reason I kept thinking about you. I was like,
I could see you looking at your pie chart and just being like,
that chunk is too big. I'm going to go take action on this chunk.
I have them all in my spreadsheet. I'm a spreadsheet girl.
I grew up in the corporate world using spreadsheets.
I have them all in a spreadsheet. And so I look at it all the time.
Like what can I cut? What can I cut? Like, do I really need this?
Can I remove a subscription or, or downgraded or whatever?
You know, what do I absolutely need? So I do have it visual to me.
And but those little expenses just seem like they're really nothing compared to
you know, of course, PPC and outsourcing that, that, that is a,
that is a definitely a chunk. And it's, you know, definitely a
it's definitely a thing for me that I took, but I took that leap to that soon.
So.
Carrie says, just start taking 1% for yourself.
You laugh because maybe it's 10, $20 a quarter,
but that's the foundation and it's a good work. And I agree. I,
if you're in that top,
we talked about this last week where it's like your current situation might not
be allowing you to truly do like the profit first method,
but the whole idea that you can be taking steps to get there.
And that would be kind of one thing where it's like,
let me just for the practice of it, for them,
building the muscle memory of taking it,
let me prioritize taking that profit and putting it somewhere separate.
Makes sense. That does make sense. Yeah. That's a good idea.
And because it's the same as like looking at your expenses and be like, all right,
what is unnecessarily too much? And,
you know, it's just, it's just a different part of the puzzle.
Yeah, for sure. It's good points.
Mm-hmm.
I really like to take risks. I put it in the chat,
but that's like such a huge factor in business is being willing to take a risk.
And I think it was mentioned in one of the videos from last week's content,
but I,
in my job,
I train people to become managers and into leadership.
And I always start them out with,
you just are going to fake it until you get there.
And that fake it till you make it concept is huge. If you can play the role,
you can fill in all the gaps underneath and make it happen.
If you can't play the role,
you get lost in things like imposter syndrome or not being able to make it,
or the dollars don't add up correctly or, and you get,
you get lost in that instead of moving forward.
And so that risk-taking factor is really huge in building business.
And that stood out to me last week.
Yeah, for sure.
Are you all planning on taking advantage of Michelle's free bookkeeping for a
few months?
I'm not sure I will. It really doesn't take up that much of my time. I'm using QuickBooks
online. I already did. It's not a really a time consuming thing for me to do.
Can I add a thought to that? Okay. Potentially, it could be good to have her if you almost
treat her like she's not a coach anymore, but she was. I'll treat it like see what
information you can glean. Her insight is more of how I view it. If she's got some insight
that you don't have. She does have a lot of experience in the e-commerce world. It could
be still a good option, but I like that you're confidently doing it because that's definitely
not the case for everybody. That's where I enjoy that part. It's one of my parts that
I don't mind doing. My husband's been a farmer. We've been in that business for many years.
I grew up just doing our books. It's something I already felt comfortable doing. It feels
good to do things that you're comfortable with in a world that you know. I'm comfortable
in some of the other things. Yeah, I can understand that. I just feel confident. I just feel like
I know what I'm doing for a second. It kind of really it is. Yeah, but that is a good
point that I'll definitely consider. Is that offer open until we're through the training
or how long is the offer open? That's a good question. I don't know. I would have to ask.
We can ask on Thursday's workshop call, too. When do we need to basically take advantage
of that or start taking advantage? I imagine there is some sort of time limit. I just don't
know how narrow it is. Yeah, or if Vicki, for you especially, or for anybody who is
doing their own books well, I wonder if even if you just ask, take a look at it. Take a
look at it. Tell me what you think. Just see what you can get from it. I'm all about, let
me see what I can get. Yeah, that's a good idea. That's a good thought. Jen and Amanda,
yes. Perfect. Carrie, I believe, yes. Okay, let's move into our business best.
So just kind of sharing like business, I guess personal, sometimes personal outweighs the
business best, which is fine. Just like your highs and lows, like what's been a high,
business or personal? What's been a low, business or personal in the last week?
I know Amanda's had a good one, because we talked earlier.
If you have to type it in the chat, that's fine. I guess I would say that I am the last
few weeks finally seeing the more of the money sitting in my checking account versus
mostly being it at a negative. So I feel like it's I feel like maybe my first product is
finally selling better. And I'm kind of going up that up the ladder, I guess a little bit.
But then now I have my third bulk order. And so I see the accumulation and now it's just
going to go. It's going to go. So it feels like a low, but it's probably still at the
end of the day good, I guess. Yeah, for sure. Oh, good.
Jen shares her highest progress on logistics and bulk order. She's getting real close to like,
bulk order being like done and ready to ship. Low, getting kind of scared launching with all
the outgo and hearing about somebody that are struggling to be profitable. I will speak to
that. You know, I think Jen, we've talked about this a bit too. Sometimes I think we could reset
the expectation in our community of what is profitability, when is profitability. And I
learned this from Sophie's Society, actually, this whole concept. And he gets in a little bit
into it when you're in the mastermind coursework in
I don't know if it's in phase three or phase four, that he comes on and does some guest training,
and he really walked through the timeline of launch, like, and what we're looking for in
that launch phase. That was so helpful because it helped reframe for me, like, with our first
bulk order, if we switch our mindset from, like, being profitable as the main goal to really, like,
the sales velocity and the review velocity really being the main goals with that individual
product, it can help, I think, view just your wins in a different way because you need the sales
and review velocity to be, like, sustainably holding your rank, holding those sales coming in,
you know, like, establishing your credibility as a seller, which all of that brings it,
that's what brings in your traffic and sales over the long haul. And that was, like,
I think that is sometimes not the expectation that our students have when we come in,
is that we're, like, well, I expect to be profitable right away. I'm, like, well,
there's kinks to work out, there's optimization to do, like, there's PPZ optimization, there's
listing optimization, maybe there's optimization on your product that you didn't realize you need
to do. And so really treating especially that first bulk order as, like, experimental almost,
like, it's in its testing phase, can really help to just, like, reframe your thinking on
the beginning and what is a win or not.
That's a good point. I forgot about that. I know what that chart is you're talking about.
It was so good. I'll have to go back and look at that again.
Yeah. And the way he does is he also lays out just, like, the different stacks that we're looking
for. And it's funny because one thing I love about what Chris does on that video is, like,
it's not like this is meant to be, like, a year-long launch. He's really saying it's
optimal for it to be, like, 90 days or less. And so if you think about if you're really actively
working to optimize, it's, like, your launch and that, like, not super profitable phase should be
very short in an ideal situation. So it's not for forever and ever. So I love I also just love
Sophie's Society. I sing their praises all the time, weekly to everybody. They are good. That's
why I'm doing my social, my PPC. Yeah, they I like because they also kind of model, like, how we are
just, like, they give a lot of value. They're just very giving, which I love. Yeah.
Where can I find out more about that? You will probably be you're probably so close to getting
to that, Jen, because we're kind of waiting for your, like, bulk order to get shipped and then,
like, getting into phase three and phase four gets into PPC. So you'll probably see that in
phase three in, like, the PPC intro lesson. So you're very close. If you want to, like, if you're
feeling like you can go watch that, feel free to go ahead. You're right there, though.
I will share. I know Amanda said that I can share a little bit. So
Amanda was making me laugh because she says she had her, like, overwhelmed meltdown on Sunday,
which is not like her. She said it's very unusual. She has a historical, like, expert multitasker
managing different things. And she said it just caught up with her. And I said that I was so
excited because I had been waiting for this for the last few weeks. So it finally arrived where
she just realized that some things like are like are just in the way. Some things are in the way
of being able to really just sprint in this program right now and sprint on her business.
And my favorite thing was that she used, like, driving kids to soccer practice and games and
stuff and being there and how, like, that, like, realizing how much that was interrupting her
ability to work on her business and just taking up her time. It was, like, almost a two hour,
like, turnaround thing where it's, like, she could be working on her business and, like, okay, I'm
back and it's, like, oh, shoot, it's time to eat dinner and, like, then this thing and this thing.
And so, like, she just had this really big aha moment of some things need to shift. Some things
need to change. I don't need to be responsible for all these things because I'm actually really
serious about my business and making this happen. And I just, Amanda's really stepped into, like,
it's go time mode and it's pretty powerful. So that was definitely a high.
It was like a high and a low all wrapped up in one because I just saw you unmuted.
I was just gonna say you missed the part where I blamed my husband for all of it.
Yeah.
But go ahead say what you were gonna say about a high and a low because it was.
Yeah because you were like in a low of like you're in this overwhelmed kind of meltdown mode
but it was actually also a high because it was the breakthrough.
Right and that's what I was gonna say when you said like what what can we like what celebrations
or moments do we have this week and mine was really realizing that if I'm really going this
direction I have to say no to everything else around me right now. And that was a really
eye-opening moment and even though my family has been on board from the beginning and I have their
support I actually needed to say what I need support in because they're used to watching me
pick up all the pieces.
Yes. It's a big one.
Sometimes we have to train other people to pick up the pieces
which is not always fun.
Right because they can't read minds is what my husband told me.
Nope. I mean sometimes it's good that they can't read minds. I'm just gonna say that.
Carrie I don't know if you're able to come back on but I'd love to oh she just left okay never mind.
Tonight.
Amanda I'm wondering I don't know how much you're able to talk but I was kind of wondering
if you could speak into like profitability in a business because I know like you've
you've operated other businesses you've had your own businesses like in the direct selling world
and just like speaking I don't know what like I don't know if you want to speak into like Jen's
like thing that she put in the in the chat about like her high and low but I don't know if you're
available to do that so you might not be but I'm kind of curious if you could. I'm now at a spot
where I can talk more than read tell me what she put about high and lows in there because I didn't
read that yet. So her low was just feeling kind of scared launching with all this stuff and
hearing about so many that are struggling to be profitable.
I think that's I you know and maybe it's not the answer or the right direction at the moment for
her but back to even just the risk taking in businesses before that I've launched in or been
part of it's really you always have to circle back to the vision and the belief because that's
what you're going to need to hold on to when you're not feeling profitable and start to look
at profitability from different angles versus just monetary because that's going to hold
a lot more power in the beginning than money because everything's an investment and I think
even the person that maybe has cash to put down right up front or has huge investors or anything
like that it's still a risk you don't know if you're going to come out profitable and so you're
still not seeing that profit and it is really scary so when you're like sitting there in that
fear mindset you have to shift to the vision mindset what's the overall vision what are you
after who brought you in that you believe in and that's a really key factor is tapping into the
people their hive mind the people that have already done it because their goal isn't to
steer you wrong their goal is to be successful with you and that's kind of the the real eye
opener in the past when I've felt that spiral of I'm not going to make it I'm not going to make it
or what am I doing this is ridiculous and the voices in your head start to step in the thing
that pulls you out of that are the people that want you to be successful which is the people
around you and the people that have done it before can testify of their experience and help you keep
finding your vision and if you believe in that vision you really can push forward and start to
for things that don't factor in money as wins look at your successes with that you're launching
a product look at the time frames you're able to complete that in or look at what your overall
vision is of go to your hero who you're impacting because those are the things that are going to
a hold on to hope or faith that's going to produce that end result of profit.
And if you aren't finding the profitability, then you're going to pivot and shift because
your vision should be stronger than the money.
And so if your vision's stronger than the money, you're going to find a way to make it
work. And you're going to hit hurdles and roadblocks along the way.
And you're going to always have to go back to the people that are supporting you.
Back to kind of what I do, and I create managers in my other job.
That's one of the things is I always turn and say, like, I'm here because I'm successful
if you're successful.
So, Gabby, you're a great example.
You're successful if one of us becomes successful.
You've already tasted and have your own success.
You've got your business and your launch and things where maybe you want it and you're or
growing from, but you've already had that success.
So now your success comes from creating somebody else.
And when you see one of us experience our success or launch a product or create that,
you're going to be like, I had a small little part in that.
And there's your moment of joy and power and opportunity of I'm doing the right thing and
I'm profitable.
Did you make money off of the launch?
No. But are you profitable?
Because that's one more person you helped be successful.
One hundred percent.
And that's really where when that fear steps in, go back to your vision, find the people
that you believed in that got you there.
I think even go all the way back to Steven on like one of the seven day challenges and
just the power of belief of I'm going to help you be successful.
It's in his voice.
It's in everything about him when he starts telling you how it works because he believes
and he believes that he can help other people reach that.
And that's kind of just go back to the vision and find the people that you tuned into that
got you to where you are right now.
Amen, Amanda and I both come from direct selling background, too, and this everything she's
talking about, like the direct selling industry does so well, like so dialed in of just the
wins are not just monetary.
The vision must be stronger than the money.
All like the the trickle down, like, you know, I'm winning because you guys are winning.
Like that is something that they do super well.
And I would and I am also trying to bring more into our community of there's all types
of win and there's all types and you need your vision to ultimately be like the number
one thing. That's great.
Thank you for sharing that, Amanda.
You articulated that expertly.
Great, thanks.
It's like our conversation a couple of weeks back about drinking the Kool-Aid.
Yes, we are cooling drinkers and we're proud of it.
Yeah, but you definitely find energy among like minded people.
So if you're looking for that push, it's probably not coming from your sister or your husband or your best friend unless they are on the same adventure as well.
Yeah, it's very true.
Nikki, I'm kind of curious, like, what is your, what is your support system look like? I don't know. Amanda and Jen are both my students, so I know a lot about their situations, but I don't know much about you. Like, what is your support system?
Like, you mean at home or in the Rainmakers or?
All of it, I guess.
Well, I get, I mean, my family's supporting me, but they don't always understand the journey, so it's hard to talk to them about it.
Janine is my coach, so she's amazing. And just the team, she's been my coach since the very beginning. So I've had her for, you know, a year and a half.
So the team that's been with her and the calls has been very, these kind of calls she's been having for a while.
It's been good to just have that team support and backing, getting to know people personally and sharing the journey together.
And so I would agree totally that the best support system is here where everybody kind of gets where you're at and can kind of, you can talk to them about the details and everybody understands.
So I totally agree with what was just said.
Right there. Really no one.
person outside of the Rainmakers that I can, that get it, that I can talk to. That's,
you can say something, but it just, it doesn't resonate the same.
They don't have the same context, so they just, it kind of falls flat a little.
Yeah. Yeah. I even, people ask me what I do, and for my whole, you know, I worked in the
corporate world for almost 30 years, and people would ask me even in that, during that time,
what I did, and I would always have a hard time explaining it, and, or if I would, they wouldn't
get it, so it really, I'm in no different place here than I was there. You know, I explain it
to some people, and they just, they just like, what did you, you really, you're doing that? Like,
that is just like, in this, in my area, that, if I, when I say that, people just like glaze it over,
like they don't even know what that, that means, or how they would even go about it, and to even
do that is like, crazy town. Yeah. Yeah. I remember the first time I met Megan, and I asked what she,
not the first time, but like, we were talking, the first time I was like, having a conversation,
really asking about what she did, she was like, I help people, like teach people how to
have e-commerce businesses, which is true, but that's such a, like, watered down statement,
really, now I know that, but I think about that often, I'm like, and now that's kind of what I
tell people. Yeah, exactly. You kind of have to pick those high-level words to them, just so they
get a concept of it, because if you say too much, then you're going to use words they don't understand.
Yeah. I wrote it, I wrote it. I think that's one of the things, too, that I've been learning, and I know I've
shared with Gabby, but my first husband was very entrepreneur mindset, and my second husband, I'm
like, speaking a foreign language, too, and he loves to listen to me, and he loves to hear my energy,
and he loves to hear what I'm working on, but that's about as far as it goes. He kind of
eye-opened the concept to me of entrepreneurs are dreamers, and he's not a dreamer, and that's not
how everyone's brain works, so when we said, great idea, friends or family, and they're like, oh, that's
nice, they also become some of our biggest skeptics, because their brain can't capture that you can
create something on your own, and our brain runs in channels totally different. Right, or take that
risk, you know, the risk part of it. I think my husband kind of started out with me, you know,
we were helping me with the product and all that kind of stuff, and when it got too deep into the
things that were needed to be done, he was just out, because it got too complicated
and too deep, and so for the most part, he'll help me with the product specifically, because he
has some vision, and he can see some things like that, but anything else is too much, too deep, too
complicated, too complex, and too risky, and honestly, sometimes I just don't tell him some
things, because it is, he would probably freak out, so that's why I'm just determined, I guess, to make it,
I want to make it work, to prove to people and myself, you know, that I took the risk and
took a chance, and I did it, you know, even though I didn't always know what I was doing,
and didn't know what to do, but you know, in faith and belief, I did take that step, and I want to be
able to tell people that story, that you can do it, that we can all do that, but I want to be able to
prove it and say it, you know, and so I look forward to the day when I can look back and
and truly see the, what I have built, and have it, see it working like a machine, kind of, and
bringing in something for me and the family, so that it can show its fruit to people, that's what
I look forward to, I guess, is to be able to talk to people like that, and see you can do it, and
know that I did it, and I can emphasize it more, I guess, speak to it better, now I'm more like
reserved about it, because I'm not there yet, so I think I kind of hide it a little bit, until I can
be more confident that it is truly a, truly working, a good working machine, producing fruit.
Yeah, that's great.
Big back.
Second, if you haven't done the seven levels Y exercise
in a while, that I think we do in the seven day challenge
and it's also in the Envoy mini course,
go back and do that periodically too,
of just why am I doing this?
And it sometimes kind of shifts or it doesn't shift,
it gets clearer as time goes on.
And so that's like, if you guys want a little extra credit,
that'd be an assignment.
I love giving homework, ask Jen and Amanda,
I love giving homework.
So go do that and just like, see how that has refined
because you guys have all been here for a little while,
you know, and so see how it's changed.
All right, guys, I gotta hop to a coaching call.
So we are gonna end this office hour session,
but it's lovely to see all of you and hear from you.
And I will probably be popping in
on Thursday's workshop call.
So I will at least see you there as well.
Yeah, have a good rest of your weekend.
Keep chugging along everybody, you're doing great.
Yeah, everybody.
Thank you.
Bye.