All right, hello, Rainmakers.
I'm so proud of you for leaning in on this Monday.
This is our first Mindset Monday of 2024.
Pretty amazing.
We've actually brought this special trainer
we have today in with our Inner Circle Group,
which is like our high level Amazon sellers.
We've actually sent our coaches through her certification
to get certified on some of her techniques.
And you guys, like we have a special treat today
because I sent that voice message out
and I really mean it.
People pay top dollar to get time with the person
that you're gonna be able to spend some time with today.
And the topic of today is really setting you up
for success this year.
How do we become a productivity powerhouse?
How do we go into a new year in a powerful way?
And so with that, I want to welcome to the virtual stage,
Dr. Shannon Irvine.
She is a PhD neuropsychologist, you guys,
and she helps business owners train their brain
for success.
She's had such an impact in my life,
such an impact in Chelsea's life.
Just recently started doing one-on-ones with Chelsea
and like, man, we're already seeing amazing results
in working with her.
And so she reached out and we connected
through a mastermind we're in and we're like,
how can we do more things together?
How can we help your people?
How can you help our people?
And so welcome to the stage, Shannon.
Well, first of all, happy new year.
Happy Martin Luther King Day.
What a great day to be able to come in
and to be speaking to you as you are making the world
a better place through your Amazon businesses,
creating freedom and creating legacy level shifting
for your family and your family lines
so that your people can be in a better place
than you have ever been in your life.
And so if that's you, say that's me in the chat.
We're gonna be talking a lot.
This is for you today.
We're gonna be looking at a couple things today.
One being like, how can you become
like a productivity powerhouse?
How can you really get a lot more done in a lot less time?
And we're also gonna unpack what gets in the way of that.
Like what shifts you out of that mode
and shifts you into overwhelmed procrastination,
perfectionism, all the things that we all know
take out dreams, take out vision,
take out the very thing we're called to do.
By the way, I'm a God girl.
You're gonna hear me say, amen, let's go.
And I hope that's okay with you.
I'll be me, you be you, deal?
And I wanna know as we're getting started,
what is the dream?
What is the vision for 2024 for you?
I'm like, like Steven said, I'm here for you.
So I want you to start practicing something
that in my world allows your brain to start to accept it
and stop working against it.
And that is verbalizing it outside of your own four walls.
Do you know what I'm saying?
Your four walls, right?
So in the chat, I want each and every one
of the 96 of you that are live
and those of you who are watching the replay
and those of you who are in Facebook,
I want you to get in the chat
and tell me what you're creating this year.
Tell me what you're creating this year.
And I'm gonna hit the ground running right away.
I'm gonna help you see something that right off the bat
will be a powerful shift, I believe for you.
And I want you to get really specific.
Like, are you say, I'm creating a financial freedom.
I just saw, tell me what that means.
Like financial freedom is kind of like this big thing.
And so your brain doesn't quite know what to do with that.
So what does financial freedom mean to you specifically?
Is it being able to pay the bills?
Is it being able to pay the bills
plus having enough money for vacations each year?
Is it being able to pay the bills
with enough money for vacation
and enough money to be able to send your kids to college?
We all have different definitions of freedom.
Bringing our business to six figures.
I love that I saw that.
Who in the room is gonna be a six figure business owner
this year?
Declare it in the chat, please.
Say, I'm gonna be a six figure business owner, right?
Or who's in the room that's gonna make it to seven this year
and is declaring, I'm going to seven figures this year.
I'm creating a seven figure business
or a six figure business, right?
So our brains really,
if you've never done the work we're gonna do today,
our brain, it's wired to keep you safe and familiar.
That's why productivity can be kind of hard,
especially in January.
Cause what do we do in January?
That's generally speaking, not the rest of the year.
Some of us it's all year, but for the most part,
January is when we put the big vision
and the big vision boards and we start planning
we're gonna do it.
do it this year, we get really jazzed up, right?
Well, what happens in our mind
is your brain is wired to keep you safe and familiar.
Meaning everything that you've already experienced
up to this point is what your brain sees as safe
and familiar.
So here we come skipping along into January
and we're like, I'm gonna do six figures or seven figures
add 17 new products in your world, right?
Or like whatever it is.
And it's what we want.
Can I get an amen?
It's what we want, but what happens is we do this
and our brain, if I could give your brain a voice goes,
like it freaks out.
It freaks out because what it's saying is,
wait, that's not safe or familiar.
In fact, that is the antithesis of safe and familiar.
That is the opposite.
That is, I don't know how to get there.
I'm not sure what to do.
Do you notice how your brain serves you those things?
Like you're good as long as it's the week off
between Christmas and New Year's when you're planning
and there's not that energy of doing,
but as soon as you shift into the doing of the vision,
your brain starts serving you statements like,
who are you thinking you were?
Come on now.
I'm giving a voice to that brake pedal belief
that starts to kick up.
When we're talking about productivity,
this is the thing that starts to slow us down, right?
Or maybe it's this, I'm all in as I'm planning it out,
but then when I've got to go promote the thing
in front of like the internet and people,
that's when we go, no, oh my gosh,
like what if Aunt Ida sees me?
She's going to be judging me.
Hopefully nobody has an Aunt Ida,
but you get the idea.
Someone in the inner circle that you're afraid
is going to judge you.
Why am I bringing this up
when I'm talking about productivity?
Because you have thought up to this point,
it's things like, oh, I'm just a perfectionist.
I'm just a procrastinator.
By the way, we don't procrastinate like the rest
of the world.
Can I get a witness on that one?
Like we don't Netflix and chill.
We just grab a different to-do list and get busy on that.
Can I get a yes on that?
Our procrastination just looks like distraction,
but still action, right?
So it doesn't look like the rest of the world's saying,
wow, how do you get it all done?
But you know you've been moving the needle
on maybe the kids' stuff and the house stuff
and the other business,
but maybe not the business you want to move.
Those, this is what I want you to understand.
Your brain has been giving you neurochemicals
to create those things.
Perfectionism.
Well, if I just do more and more and more,
make it better and better and better,
I never have to actually risk putting it out there, right?
That's a neurochemical.
Procrastination, perfectionism, imposter syndrome.
Those are, that's your brain's way of saying
what you're shooting for is dangerous.
Yeah, Danielle, if I do more, right?
Who in the room by raise of hands
or just say, that's me,
has grown up under the idea of if I just work hard,
it's going to happen.
So I'm just going to work harder.
I'm going to strive more.
I'm going to actually get into the stress mode.
I'm actually going to get into burnout.
I'm going to go so much harder on working hard,
hard, hard, hard, hard.
And then when that whole idea work hard
doesn't exactly equal success,
then we start pointing this way and saying,
well, it must be me.
Must be something's wrong with me, right?
And so it's nothing's wrong with you.
You have the most powerful tool known to man
that once you learn how to flip the success switch on
in your brain, you become unstoppable.
See, we don't grow up learning this stuff.
We don't grow up.
In fact, dare I actually say we grow up
and if I have any teachers in the room,
just give me a little grace for a moment, okay?
Give me a little grace for a moment.
But when most of us went to school,
like anybody that's 15 or older,
and I think that is everybody on the call, right?
So if you're 15 or older, you went to school
and you were, the whole system in and of itself
is designed to create great employees, great employees.
Meaning you have to raise your hand.
Do you remember this?
You knew you had to go to the bathroom,
but you still needed to ask for permission, right?
I need permission to be able to do this.
Can I, do I have permission to do that?
Well, what starts to happen is we stop trusting.
ourselves. We stop believing that our intuition can guide us. We really flip over to an outside
in capacity, meaning ask for permission. Put permission in the chat if you're just like
always looking for that permission or that, am I doing it right? Is this right? Am I doing it the
right way or the wrong way, right? That's evidence of this indoctrination that has created this
outside in philosophy, or let's get to a different level. Depending on your childhood of origin,
whether it was great, horrible, or somewhere in between doesn't matter. If you got an A,
that meant you were great. That meant you're amazing. Depending on your household, that can
mean material things or atta girls, atta boys, whatever it was. But if you didn't and you got
the D's, C's, and B's that most entrepreneurs did, right? Then all of a sudden, that wasn't
so great. And now you're asking outside in to tell me, is my stuff good enough?
Is what I'm putting out in the world good enough? Am I doing the right things?
I just want to kind of shift your thinking on that for a second because I actually believe
and neuroscience shows us that you actually have everything you need already within you to
achieve and accomplish everything you want to achieve and accomplish. And that's why I really
started to study the brain. I, like you, at times was hitting an entrepreneur glass ceiling. Do you
know what I'm talking about? Where you look up, you probably maybe even in the community, you look
up, you can see people doing well. You can see people hitting these milestones and doing it and
and you know it's possible because you can look up and you can see them. But boy, the glass ceiling,
you keep bumping your head against it, right? Just not going the same way it's going for whoever that
is, as it is for you. And that was my story. I had a good business, but not a great business.
And I, everything I did, I believed in that work hard equals success. Give me the validation from
the outside, get approval. And as I started to try to accomplish and achieve, I could do okay.
Can I get a witness on that? I could do well because we're high achievers, high performers. We do that,
right? We can, our doing can get us so far, but I wasn't getting the vision, the dream,
the place that I wanted to go. So I did what every well-meaning entrepreneur would do,
$50,000 out of my bank account to a mentor because she looked like she had it all together.
She honored God first. She put her family second. These are my values. I'm just telling you what is
for me. And she had three multi-billion dollar businesses with a B. So I'm like, okay, either I'm
going to coach with her and I'm going to find out that magical strategy that she's not telling
anybody, but he had that belief that there's a magic, like elixir out there that everybody's
holding back that no one's telling you, right? Like we're all in the secret vaults back here
with the magic elixir. And then if you just know it, I had that belief, right? I'm going to find
the secret, that thing that she has strategically, that's going to make it all work. And I, and I,
I apologize for this later, but I drained the bank account, repented with my husband later down the
But what I found out was every strategy, every tactic, every process, everything the doing
I was already doing expensive lesson, but here's the shift.
She thought differently about everything. She thought differently about money, who in the room,
money, if you need to think differently about money in your world, put money in the chat,
right? She thought differently about her worth, like what she had to offer the world and not in
an egotistical way, just in a true, like God gave me this gift. I have to give it away kind of way.
She wasn't doubting it or analyzing it. She was just giving it. So write that down. If that's
one that you're, or, or even like her potential and the possibility, like she just thought
differently about all of that. And that's what made me become obsessed with why does she think
that way? And I don't. And for me, how does she accomplish all that stuff with that thinking?
And that led me to brain science. And I started studying the brain and then in that PhD, trying
to solve my problem of that entrepreneur glass ceiling.
It's really scary when an entrepreneur goes into a room like that.
I was the only believer and the only entrepreneur.
I'm trying to solve me in that room.
So I'm trying to combine scientific principles, right?
And they're just telling me simmer down.
Who's heard that in their life?
Simmer down.
Right?
Put simmer down.
If that's not the first time you've heard that word, like all through high school, you
know, all the time, just say, gosh, you know, just get a job.
Simmer down.
Try not to be so loud.
Try not to be so, yeah.
So I'm trying to solve our limitations, my limitations, right?
Why am I thinking this way?
Why do I believe this about money?
And I asked a really poignant question to a professor.
I said, I simmer down.
I like how you spelled that, Taylor.
So I want to remove these limiting beliefs because here's the thing.
I really recognize and tell me if this is you, like no one had to motivate me to put
my foot on the gas, right?
Put gas in the chat.
If you're like, no one has to motivate me to go.
Like you're in this room because you're like, I'm figuring out a way to make this thing
happen and I'm going to do it through, through Amazon.
I'm going to make this happen.
I'm going to create for my family.
Right?
So you're, you don't have to be motivated.
Some days we need a little extra motivation, but for the most part, you're the one out
doing, out performing, out hustling everybody in your world right now.
Right?
They're, you're constantly being told, like, how do you get it all done?
Right?
And that's typically the people that would be in this room, but here's the thing.
These limiting thoughts, these, these brake pedal beliefs, these stories that slow us
down.
It's like putting your foot on the brake at the same time as the gas and wondering why
you can't go fast.
And now here's no pun intended, the mind blowing facts that neuroscience has to offer here.
Your mind, your subconscious mind is running 90, write that down, nine zero.
That's not a typo.
That's not a hyperbole.
We know from science now that 90% of your daily decisions, when we're talking about
productivity here, therefore your actions, because actions come from decisions, right?
And therefore your results are actually not coming from that part of your mind.
That is a thinking part of your mind, your prefrontal cortex.
It's right behind here.
That's why I'm doing that to my forehead.
It's right behind your forehead here.
That's your thinking mind.
The one that plans this year, the one that has the vision, right?
That's only 10% of what's running the show right now.
90% is run by your subconscious automated programming.
Okay, here's what I need you to know.
I'm going to talk quietly so that you really lean in.
I'm going to be, because I want you to hear, if you hear nothing else, this is what I want
you to hear.
Those automations that are running happened when you were a young adult or a child, whether
you were in the best family, worst family, somewhere in between, we don't have to snorkel
back there.
Thank you.
Can I get an amen for that?
Don't have to go back there, but here's the thing.
Your brain automates into subconscious, sorry, I talk with my hands, so that thing's going
to come up a lot.
Your brain automates in the subconscious by reps, by repetition, not by will, not by trying
hard, not by working hard.
It's a repetition system that God gave us so that we could put in the reps to be successful,
to flip that success switch on.
But here we are with automations running about money, worth, enoughness, potential, all of
those things from your environment of origin, childhood of origin.
Here's what I need you to hear.
It's not your fault.
You didn't choose it, and you can absolutely remove them.
And we can replace them with the vision becoming safe, with the dream, the six-figure business,
the seven-figure business, the freedom that you're wanting becoming safe.
And I'd like to tell you it's really complicated and it was worth all of that student loan
But I'm going to tell you that it's actually like if you can, we've got moms and dads in
the room, not everybody, but moms and dads, right, for the most part.
So if you can build with those, you know, the chunky Legos, not the kind that hurt your
feet, but the kind, the big plastic, chunky Legos.
If you can build with like a few of those, you can completely remove any brake pedal
belief that's been slowing you down toward the pursuit.
pursuit of your dreams, your vision and the desires of your heart.
Why is that important when we're talking about becoming a productivity powerhouse?
Well, it's important because if you have your foot on the gas of productivity,
of achievement, of accomplishment, and your foot's on the brake at the same time
with stories you didn't create, nor did you give permission to.
And that's running 90 percent of your daily decisions.
I don't think so.
I don't know about you, but I hope you're getting a little bit indignant,
like not on my watch.
That's like now that I know this is really the only thing
that's been slowing me down are these patterns, automations in my subconscious.
Again, remember, it was meant so that we didn't have to think.
The idea was that 90 percent of our thinking
and processing decisions and actions would be automatic for us
in the direction of our dreams.
But that just got hijacked.
And I won't go into a deep, like why it got hijacked and all those things,
but it's a fallen place.
But here's the thing.
We don't have to deep dive back.
We just get to synaptically prune them out.
And then we get to tell our brain what it is that we want to achieve.
What is safe for us?
Because when we do that.
We actually flip an invisible success switch in your brain on.
On. The power of that 90 percent becomes your superpower,
becomes your secret weapon, you actually get to teach your brain.
That it's safe to achieve, that it's safe to accomplish,
that it's safe to get to six figures and seven figures.
How we do that is through a tool called brain priming.
And brain priming is just this simple process of repetition
in the mind, trying to create for it an automation, a pathway
so that that 90 percent is run towards your vision and not away from it.
Before today, you're still on that paradigm of work hard,
get the process because the process works.
Rain makes rainmaker process works like
no other out there in the marketplace.
Honestly, it's so powerful, right?
It's I call it a recipe.
Like it's such a recipe, like follow this and it will output this.
The only thing that gets in the way of that and why Steven and Chelsea
do, you know, Mindset Mondays is this idea of what's getting in the way.
What's getting in the way?
So I want to tell you a quick little story about the power of this,
and then we'll dive into a little bit of how do you brain prime?
And then we'll wrap.
On some really important key things
you can do today in your productivity to start moving the needle.
OK, does that sound good?
So when. I was discovering
and combining and just like a typical entrepreneur trying to solve problems,
and I was putting these neuropsychology concepts together.
I had an opportunity to test this out in research
because I'm a big believer of if you can't prove it over and over again,
it really isn't real.
I really wish a lot of online entrepreneurs did that.
But anyway, I digress.
So we had an opportunity to work with an athlete.
Do I have any athletes in the room?
Just write athlete in the chat with past, current, future.
But you're an athlete.
You've done athletic things or, you know.
OK, so we got the opportunity.
We've done a lot of research with this brain priming concept
with people who wanted to learn instruments.
We would prime into their thinking process
piano scales, then they never played the piano.
We knew that worked like we we would scan their brains before.
No learned knowledge.
Scan it after full learned knowledge and they would play the piano,
which is crazy, right?
That's how we know that that automation system just requires reps.
And we can do that.
And we don't have to we don't have to actually see it to believe it.
We don't actually have to go do it.
But knowing us as entrepreneurs,
I needed to take it in another level because I needed to know
that it actually changes chemistry, right?
It actually changes because let me just be real.
Being an entrepreneur, and I'm sure Stephen Chelsea have told you this.
It's like personal development on steroids, right?
You're you're putting yourself out there to the world.
You're you're taking risks.
You're doing things that most people won't do.
And you're stretching and you're growing in ways that you've never grown before.
So I had to really prove out our neuro coach model in a very tangible.
away. And then we I hit the holy grail. I got an opportunity to work with an Olympic athlete.
And his coach wanted to shave. If I've got swimmers in here, put swimmers. This will
make sense to you. It still doesn't totally make sense to me that 0.002 of a second can
shave off the difference between like third place and first place in the Olympics. It's
that's crazy pants to me. But anyway, oh good, Andrea. So you'll know what I'm talking about
here. So we got to work with this athlete. Of course, I can't share who specifically
their coach worked with us to what we did is we scanned his brain before he had. They wanted to
help him have a different stroke initiation so that to shave off those seconds.
And so we scanned his brain. He didn't have learned knowledge of the stroke initiation.
And we also did a muscle connectivity test. How much muscle mass was in that small twitch muscle
that would need? Stay with me. This is really, really cool. I know it's like, why are we talking
about athletes when I'm talking about my business? This will make sense to you. So we work with them
for 67 days. That's the number of days that it takes for your brain to complete an automation
and turn off an old one. And turn off an old one. So this was what I was trying to prove out,
right? We've heard 21 days at 21 days, they're equal. And that's why you've been on a diet for
21 days and you think you're good and then you go off because the old one always wins, right?
So at the end of the 67 days, the athlete hadn't stepped into a pool at all because it was off
season. We scanned his brain after learned knowledge was there. I assumed that would happen
because we'd seen so much of that. That's the brain doesn't need to see it to believe it,
right? We were able to actually give it that belief in the lab. And that's what happened.
Okay, that's good. Like that's enough to go on and build a model off of. But here's the thing,
we measured muscle connectivity, that small twitch muscle grew by 92%.
That's the power that brain priming does for you. You've got to give your brain safety at the
vision, not safety where you are. When that success switch is flipped off, and you're going just based
on I want, notice when you put down what you wanted, it was all in I want, I want, it was all
out in the future. So brain priming takes the future and brings it into the present. It puts
it in the tense that it's already done. And there's a process behind this that we do. But what
I want you to do just as an easy part of the process to start brain priming even today,
is I want you to look at what you wrote down as what you wanted to accomplish this year.
And when you've got it, just say I got it in the chat. This is gonna be a little
little workshop right here. I want you to just start brain priming even today, even today.
Yeah, we go through like a layered process, but I want to get you moving on this today, right?
Got it. Okay, you guys are getting it. All right. So now I just want you to look at that. And I want
you to actually put it in the tense, it's already done. This seems so simple. You're like Shannon,
that really can't be it. You're right. It's not totally it. But what I want you to start
telling your brain is if you said I want to get to six figures. Well, if you say I want your brain
starts trying to solve what tell me in the chat. When you say I'm just gonna use a six figure
example. If I'm saying I want to get to six figures, what is the next question your brain
serves you tell me in the chat. Tell me in the chat. Yeah. How? Right? Because it's out here,
and you're here and you see the chasm. You're like, I want that I'm here. And your brain is
if I give it a word, it's saying danger, danger, danger, danger, right? So we want to start making
that side so visible, so safe. And what I want you to think about is it's not just a matter of
saying like, I am I am I am right affirmations. Your brain just goes No, you're not. No, you're
not right. It just goes okay. But what I what you get to do is you get to say okay, I'm a six
figure business owner or seven wherever you're whatever you're shooting for. And you and you get
to start to describe that for yourself. And why I'm saying that is because Melissa's is different
than Grace's different than Jacqueline's different than Jared, right? This is like everything that
that number or whatever that goal is represents is totally unique to you. Some of you it's I want
to get I'm at six figures and I'm spending time with my grandkids. Some of you it's I'm at six
figures and I'm taking four vacations a year and I met the girl
of my dreams, right?
It's so different for each and every one of us.
And so I want you to just start thinking,
whatever, when you get to that place,
I want you to imagine you're there now,
that the how has taken care of itself.
And I want you to write down some of what you see,
what's there when you arrive there.
Why this is so important is some of us,
we will go so much toward driven vision.
Where are my driven people in the room?
On my hands up.
Like, where am I driven?
Like, you can't turn the drive off.
My, even my inner circle, my family's like,
can we slow the speed down a little bit, right?
That's just a good dear friend of Stephen's,
Chelsea's and I's, his wife told him,
and like, I feel like I'm holding on the back
of a speedboat, right?
And I'm just holding on for dear life.
So when we're driven like that,
sometimes we're driven for the drive and not for the arrive.
And so what happens to us?
We arrive and we say, what?
Oh, cool, next, right?
And so we just go next and we just keep going, keep going.
But there is something we're doing that for.
So when you hit that place
and you don't have to do any of the how now,
you're already there, what's there?
Just tell me in the chat, start to think about this.
Like, what's there when you arrive there?
I know for me, like what's there is we have a full team
and I'm not in the day-to-day operations.
I show up, I serve, I give, I walk away
and it's taken care of.
That's success to me, right?
To me, it's being at everything that my kids do,
no matter what.
To me, it's taking the kids over
to learn a different language in a different country.
So being there for more than 30 days so they can get it.
So what is it?
And if like, I see things like peace of mind,
what is it specific to you?
See, this is how we start to create
what peace of mind.
If I just surveyed all hundred plus of you right now,
we would get different answers to what is peace of mind.
So in order to help the brain not fight you,
we've got to really define what does it look like
when it's done?
And I'll have some people get to this point and realize,
oh, I actually don't want that.
Like there's nothing there that I want
and they shift the vision.
The vision's too small, right?
They see six figures and they're like,
that's actually not really what I'm shooting for.
I'm shooting for seven and here's why.
That's what I'm trying to create, right?
But what is it you're trying to create?
Why is it you're trying to create that?
Usually it's a monetary goal or a freedom goal,
but what do those things give you?
Because when you start to define that
and then you start the rep process, right?
So seven figures to most people,
if you're under five figures and if you're under six,
that feels like a threat.
But if we have repetition toward this day in the morning
and at night, so what we do is we do really just record
this in an audio.
Now I want more than just the couple things.
Like I wanna know what it looks like, feels like,
tastes like, what you see, what you're creating,
how you're impacting, what your clients are saying,
how their life is shifted,
what are you seeing out on the horizon now that it's done?
There's a little more of that vision brain priming process,
but the key here is to start, right?
To put yourself in the position that it's done
and describe what's happening around you, specific to you.
And if you're telling, like, if you say a general word,
I want you to challenge yourself.
I'm at peace.
What does that look like?
If I was videotaping you at peace, what does that look like?
For some it's sitting with a book,
for others it's running a marathon.
That's two different kinds of peace.
Can I get a witness on that, right?
So it's super important.
So sense of accomplishment,
what is that specific for you, right?
Who is, is it just that you feel great about yourself
or is that coming from another person?
I recognize you, I see this, right?
It's different for each of us,
but we start to train our brain
to flip that success switch on,
then that 90% starts getting driven
by that versus what's on autopilot right now.
Now, the key.
is to make sure we get those break pedal beliefs out of the way.
Right.
And I'd have to have a whole other hour to do that.
But we can chat about how we can do that.
But I want you to just really leave this call.
And I've got some three little things that I want you to be able to do today.
If tonight you're committed to flipping
the success switch on, then here's what I want you to do.
I want you to when you get off this call,
I want you to don't run out and be with everybody yet.
I just want you to keep writing about what the finished vision looks like.
And check your language, make sure it's all like it's already done.
I'm spending time with my kids and I'm going to their whatever functions.
Right. I'm dressing in.
It's all right to actually have the desire for things.
That's OK.
Like, I know exactly what I'm wearing,
what croissant I'm eating, the glass of wine I'm having.
Like, it's very detailed.
I can smell the perfume like I can really get very, very detailed.
Why? Because I know how much our brain needs to believe it.
It's more important, dare I say, than almost any strategy.
Because if not, your brain starts working against you.
And my challenge to you tonight is after you've done that,
in in the present tense, oh, hey, Erica, in the present tense,
in the present tense, so in the present tense, you're going to want like it's
already done, like it's currently happening right now,
not in the past, not in the future, right, present tense.
And you're going to just record it, record yourself on a voice recorder.
On your phone.
Now, like I said, we've got some layers to this in our world,
in our programs, but I want you to just record yourself reading that out loud.
Why?
Because we did say 90 percent of your brain is automated, right?
So your prefrontal cortex isn't hearing it.
So usually what we do in the beginning of the year, say we want all this stuff,
it's in our book, we close the book and we don't look at it again until later
in the year, right? We actually have to get the reps in.
So your brain starts to feel like it's safe.
So once you record it, here's what you're going to do.
Right before bedtime, you're going to listen to it.
You know, right as you're going to sleep,
see, at nighttime is when your brain makes those critical decisions of what
to get rid of and what to keep.
What to get rid of and what to keep,
and so when you listen to this right before bedtime, you're actually feeding
your brain what you want it to keep, starts going to work,
putting glucose toward those repetitions.
And then in the morning, before you pick up your phone to check email,
before you go look on any social media, before your feet hit the floor.
I always say I prime and then I and then I go in and spend some time with the Lord,
then I go work it out, right? So we want to listen to it again.
Why? Because we want the reps to start building up so that it automates.
It's like it's a glucose rush toward that vision
and it's starting to be like building blocks.
You listen to it at night and those people who are my people that work out,
put workout in the chat where my people that work out.
You always know, like those ideas,
your best ideas come in the shower when you're working out.
Like, what is that? Right.
So I can go into the science behind it.
But if you're working out, I'm going to challenge you to just be
listening to it if you're like on the road kind of workout.
Just listen to it.
But I want you to listen to it again.
That's another place where your subconscious really comes closer to the surface
because you're having to use components from your subconscious to do the workouts.
And so we want your prefrontal cortex to start to really believe this.
Right. Start to really put some glucose
and energy toward it and start to automate it.
So.
This is called flipping your success switch on,
and a lot of times people are like, no, I just want to go back to working hard.
But here's what I want to serve you.
How is that worked out in the past?
Have you always achieved everything you've wanted to do?
Right. And so sometimes thank you, Einstein.
We don't want to do what we've always done to get the results we've never had.
Right. We want to do something that was actually
always intended for us to do.
To think on what is good, true, pure and lovely and praiseworthy.
Well, what is something that's praiseworthy,
something that's praiseworthy is something that is done that serves and helps others.
Right. And so as we're thinking about those
things, instead of just leaving it to chance, hoping it works,
trying to go back to the hustle and strive, which leads to all the burnout.
How about we use the tool that controls 90 percent of the decision that you.
make and the actions that you take and let's align that with where you want to go and watch
what happens.
That intuition starts kicking in, right?
That knowing starts kicking in again that we lost in the educational system.
So I'm watching time, making sure, because I could go for like another two hours with
you guys, but tell me in the chat, like this brain prime, now we want to remove the break
equally as important, but we got to start, right?
We've got to get the switch flipped on.
We got to get that moving because otherwise you will be literally in a tug of war with
vision on one side and your subconscious on the other, and you cannot outperform your
subconscious.
You've got to wire it to win.
You got to wire it for wealth.
You got to wire it for those things, right?
So it's not listening to affirmations.
Like I said, listening to affirmations saying, I want, I want, I want, I am, I am, I am.
This is being very specific to you, very specific to you.
Now I want to talk productivity for a minute because I want to give you some hacks that
you can like plug in tomorrow when you wake up, you're going to listen to your brain prime
and then plug some of these in.
So first of all, and some of this might not be new to you, but when you look at brain
chemistry and how these three things really make a difference in how much you get done
in a day, there really is so much evidence.
So I want to bring it up to the top.
If you've heard it, if you haven't heard it, I want to bring it to the forefront.
So you start to do it.
So number one is to be more productive, to be a productivity powerhouse, we like to say
in our world, we've got to put the vision first.
Here's what I know about the people in this room, because I am one of you.
Okay.
So here's what I know.
And tell me if this is you say it's me in the chat.
We take care of everyone.
We take care of everyone else's stuff.
We take care of our families.
We take care of our clients.
We take care of people's needs.
That's how we're wired, or we wouldn't be doing this to begin with.
When stuff comes up, we're the first one to fix it.
We're the one that we're getting it done, right?
We're the to-do list.
Anybody in here like addicted to to-do lists, like, come on, admit it.
Like you actually do something and then go add it to the to-do list just to mark it off.
Come on, let's be truthful, right?
That's me too.
So here's the thing.
They're always going to be there, right?
So what am I talking about?
I'm talking about this.
And I'm not going to ask you to answer me because that's not going to feel good.
I'm not going to do that to you.
But we've got to turn this off in the morning, not forever.
Because what happens, right?
We pick it up because we're high achievers, high performers.
Here's what it looks like.
Oh, look, let me just knock these things out for these people really, really quick.
Well, what you've done is you've just given your best glucose to knocking submenial tasks out of the way.
And now your focus has dropped in half for the rest of what you have to do.
So what do I want you to do instead?
I'm sorry, this is so blurry.
I'm not sure what's happening there.
What I want you to do is I want you to look at your day.
And I want you to pick three things that take between 10 and 20 minutes at the most that move your vision forward.
Yeah, exactly.
Three things, not 10, not 20, not 30, but three.
I want you to pick three things.
And if the thing that you picked takes an hour, divide it in half, right?
Because what I want you to do is I want you to take 60 minutes right at your most optimal focus and productivity state and do those first.
Do them first.
Now, you might have your morning routine, I'm not talking about that, but I'm talking about when you sit down to work.
And if you're in a habit of sitting down and clearing your email, clearing out socials, clearing those things out because we think that that's actually helping us think better.
I can tell you from the science, it's actually just every time we do that, it's just dinging away glucose that you have available for your vision.
So three things, 20 minutes or less, so no more than an hour.
We're going to bang those three things out.
So number one, turn off the email.
Number two, what's your big, we call that our big three.
What are your big three for the day?
You're like, Shannon, I work more than an hour on my stuff.
Like, that's silly, right?
Right, that's silly.
Here's the thing.
You do, but you usually do it after you've done everything else.
And so what's happening is you're not getting the best version of you applying to it.
And so when we do those big three, we, we've also get to, okay.
Some of you guys are going to do this to me.
And they're like, come on, we've got to put an exclamation point on the big
three by some level of celebration.
Now, I wish there was a better word.
I don't mean like go have bubbly.
I don't mean like go dance with my sets.
You, I mean, like it could be as little as like taking a second, looking outside
of your office window with a big sip of coffee or whatever it is that you
drink and just go crushed it.
That's enough to create the neurochemical storm.
That will now give you tons more energy to focus on the next tasks.
What we typically do is, and I know I'm one of them.
You are too next, next, next, next, next.
I'll celebrate at the end.
Now here's my question.
Do you know?
So we've got to hack this system.
We can't do it the way we've always done it.
Like, so no, we're not looking at our phone.
We're doing three things, 20 minutes or less, and we're doing some form
of celebration that's natural to you.
So for me, it's walking outside, being by water, couple sips of coffee.
And yeah, I'm like, I'm that person that says like crushed it, nailed it.
Like, let's go.
And then I go back in and then if you want to check your email, fine, but
here's what naturally starts happening.
That right there, that pattern, not looking at other people's priorities
first, which is what I meant by the phone, getting your three done and
taking a moment to celebrate it is a neurochemical recipe for
massive focus and productivity.
And what ends up happening is you do three more, do it again.
Three more, do it again.
You don't have to back in our world.
We're like, get your big three done.
That's it for the day if you're done.
So what does happen is you end up doing three, four, five, six rounds of that.
And you crush things so much faster without the need to pressure yourself to
do it three of the most crucial things to move your business forward and then
celebrate it, then get to other people's things.
That's fine.
But what will happen is you'll come back to, okay, let me just crush three more.
I can do three more today.
And then soon you, you look at your list of all that had to happen and it's just
getting done because you're using the system, the power, the neurochemicals
that you were meant to use in these shorter spurts, and then getting that
an epinephrine, norepinephrine, all those things to work for you instead
of starting to work against you.
So I wanted to give you those three hacks.
I wanted to talk to you about brain priming today, and I want to
leave you with this thought.
And it's this, you are the creator of your thoughts and your
thoughts create your future.
So my challenge to you is be the, be that creator that lets your brain
success switch get flipped on so that you can actually attract the future
that you've always known you were meant for.
So I hope this has been valuable today.
I hope a little bit of the workshopping was helpful.
You've got a micro brain prime to go record tonight and just start that
process to start knocking over some of those brake pedal beliefs
that are getting in the way.
And if I can support you in any way, thank you for saying it's life changing.
I love supporting the Rainmaker family.
I'm a, I am family.
So I'm just really thankful I could be here today.
Wow.
Thank you so much, Shannon.
Everyone give her a big round of applause and just a gratitude in the chat.
Um, I'm going to really encourage you guys to not just consume this
information, but actually go do it.
Like I wouldn't even put this on your calendar for later this week.
I would just do this right now.
Like we're going to end this call, just like sit down.
You, you, you can do another five minutes.
And I love Shannon, like breaking things into like even smaller things.
What I've learned recently about the memos app on my phone is you can
record a voice memo and you can come back later and resume the
recording and keep recording.
Okay.
So like, just get even a small one done.
That's just like that, that vision that's coming to you.
Even if you just have a piece of it, just get a recording of that small one.
It gets 15 seconds.
Okay.
And then when you start having more vision as the year goes on and you're
like, Oh yeah, I want to add that in.
I want to add it in.
Just.
resume the recording and keep recording it until you have a three minute, four
minute, five minute brain prime that you can play at night.
And in the morning, this is such a powerful concept.
I mean, you guys heard that story.
An athlete developed a muscle without actually working out literally from
just brain priming, the exercise, like that's wild people have learned to
play the piano from just brain priming.
Piano exercises without actually step.
I mean, stepping onto a piano and then they can play a piano.
Like this stuff is, is truly mind blowing, blowing, but it's based on science.
And so, um, uh, raise your hand in the chat, raise your hand in person.
You're going to do this tonight, get it done.
Okay.
So tonight you're falling asleep.
Listen to this thing.
And tomorrow you're going to start this.
I love that productivity tip as well.
Uh, I really have done that in the last couple of years to really shift from.
Um, I actually have a big post-it note that says like, am I being active or am
I being, or it's, well, I gotta find this cause on my laptop, cause it's usually
when I'm traveling and I'm goofing off.
Am I, am I, uh, being productive or am I just being active?
Right.
Cause there's like, I think a lot of times we just come to our stuff, our
devices, and we just like, just want to react, right?
Like, I'm just like, oh, like get the notifications.
Like, oh, let's clear the inbox.
Oh, like, what does this person need?
Like, and it's all this like reactivity.
And so shifting to that, like using, like being kind to your mind and like the,
the, the juice, the best part of the day when you have this glucose, like it's
true, like you, sometimes you get to the end of the day and you go to the end of
the day, like, just like, I'm, I'm like, I can't make any decisions.
Like that is a real thing happening in your brain.
So use like the, use the juice, like squeeze the juice the morning for like
these, these proactive things, right.
That really move the needle.
So I love that Shannon, like amazing, amazing tips.