you
I
everyone
welcome
Welcome everyone. Um, I'm just trying to go live
When they up just give me one second everyone
Not sure why this is not working
Excuse me. I am is I'm looking for this AI meeting. I don't have any link anything. I thought this was it
No, this is not it. Um, I cannot find any link and I cannot follow the shit
I'm getting on the app. Nothing is working. I cannot get in there
Yeah, give me one second. I can't get you darling. Yeah
That's what I was wondering coach Abby I wonder if you can't get on because Steven's streaming the AI thing right now
Okay, okay that that is the truth so for anyone working
Okay, and nothing is working for me. I'm not even able to get you guys the link
So for anyone watching Steven is doing
Saving with AI or making money with AI call
Did you guys pay for the upgrade is that why there's that call today
Sarah
No, it's actually for everyone. Oh, I tried to get in and told me I didn't have permission
So I figured it's because I didn't upgrade
Huh, I just had my call yesterday and he manually added me but mastermind members are supposed to automatically get it. Oh
So book your one-on-one call with Julian and then
Sorted yeah, no, I did but that was maybe a couple weeks ago. So maybe okay. Yeah
He he manually did mine yesterday when we were on the call
Okay, we should have I don't know where the link is to get into this
Sarah give me one second. I'm finding it for you
and so
On that call that is the name for you
I'd like to put in the chat. Thanks. Okay
all right, and
For anyone who is here. This would be the PPC optimization
call
If you have to be on Steven's call that is okay. You can always
come back and watch the replay of this session.
So I'll keep saying that if you're not here
for the PPC call, I just dropped the link for Steven's call.
If you want to join in, that would be great.
A couple of things, couple of announcement that we have.
We have,
in everything, like I'm not able to get on the app.
I'm trying as much as I can.
I'm not even going to try.
I think it's because Steven is on.
We have Michelle coming in house next week.
So if you want to talk about profit margins,
I don't believe Michelle is still selling on Amazon,
but Michelle loves numbers, like she loves,
and she's been selling on Amazon for some time.
She just stopped selling.
So she will actually walk you through
what you have to look at
when you're talking about profit margins.
I've actually done a lot of work with Michelle
in the Real Maker family.
She knows what she's doing.
So please be on it if you're in that phase
where I had to look at my margins
to determine if I had to go for a second order
or I had to cut this product, right?
That would be the best call to be on.
So if you joined us last week, we talked about launching.
We talked about what you need to launch,
how you need to launch it.
This week, we are going to talk about,
I have launched, what do I need to do?
Or how do I optimize?
I get that question a lot, right?
And for, I don't see Jillian here.
For students who have joined me on a one-on-one,
I was on a session with Jillian last week,
and she was at a point,
she didn't even know what she was doing.
And she's like, oh, I get it.
After tracking it, this is where I am.
I'm gonna go for my third order, right?
So the goal of this call is,
especially for those of you who want to try
and do your PPC yourself, this is for you.
After this call, you should be able to know,
okay, this is what I'm looking at.
And if you haven't watched last week's call,
it will be great for you to watch that.
So I'm going to walk through,
I'm not going to answer questions right now.
I'm going to walk through the whole process.
I might answer your question whilst I'm going through this.
And after that, we'll do Q&A.
And again, if you're on this call,
it will be for PPC optimization.
If you're looking for Steven's call,
I dropped the link down here for you.
Okay.
So I'm going to share my screen real quick.
And so this is PPC campaign optimization.
I've had students ask me,
what is the meaning of optimization?
So very short, like you're fine tuning your ads,
your keywords, your bids, your targets,
so that it's reaching the right audience, right?
At a very low cost.
So you have a better conversion.
So you're cutting waste.
And so you can have a better return on your investment.
Now, why is it good to optimize your campaign
for better ranking, to be cost efficient
and data-driven insights?
So again, and I keep, if you've been on my workshop,
I keep saying this.
PPC does not actually bring sales.
Your listing brings sales.
PPC brings you data about your listing.
So whatever you are seeing, you take a look,
look at the data and go back to your listing
and use that data to optimize your listing.
That's what you want to do, right?
So I think that misunderstanding,
if you get that, it really helps.
So I see students will say,
hey, I'm spending so much on PPC and I'm turning it off.
No, it's not supposed to bring you sales.
It is, it will bring you sales,
but the whole purpose of PPC is to bring you data
about your listing, about your audience.
So sometimes you're even targeting the wrong audience.
For my first product, and I've said this multiple times,
I was targeting moms.
So it was through PPC and reviews
that I realized my real target audience
should be grandmas, right?
So have an idea, I'm getting data about my listing
so I can optimize my listing.
By also optimizing your campaigns,
you are able.
to scale. So the campaigns you start with are not the same campaigns you're going to scale with,
right? So you grow, you get better data and you grow with that. So if you're able to optimize,
you're able to know where you have to spend more money or where you wouldn't want to spend
based on your brand goals, right? Now, if you've watched anything in phase four,
we talk about goals a lot. So I don't want you to just start a campaign or just,
I'm starting with an exact match campaign. Why are you starting with an exact match campaign?
I think the why is really, really important, right? Every campaign should have a goal attached to it.
So don't just start with an exact match campaign. For example, I have a product that has
a very low search volume. The search volume is 2,000 searches, which I wouldn't recommend for
a first product, but it is a product that complements my brand. And I see other sellers
buying that, other buyers buying that product, right? So that was the only keyword I had,
and the search volume is low. So when I start PPC, my goal is not exact match.
My goal immediately, and the competition on that keyword was high. So even though I want to start
exact match, my goal is immediately a discovery campaign because I don't have keywords and my
goal is to discover new keywords. So every campaign should have a goal attached to it,
right? So we're going to look at the different goals and the different campaigns. So when you
start, you want, or these are, let me say, these are the different goals, right, in the campaigns
you can choose. So ranking campaign. What are ranking campaigns? So ranking campaign give you
visibility, sales velocity, and improve long-term organic ranking. So an example of a ranking
campaign is an exact match campaign, right? So for an exact match, you're choosing relevant
keywords. So let's say your TRCRK is 4,000 searches, meaning those on the first page are
moving, if those on the first page are moving, let's say 150 units a month, your goal is to be
visible on that keyword and also be able to, in the long term, move the same velocity as those on
the first page. So if you're moving the same velocity, then Amazon is pushing you to the
first page. But if everyone on the first page is moving 150 units a month, but you're moving 20
units, you can be on the first page, right? You're not moving the same amount. So you end up being
fourth or fifth place. So ranking campaigns when you launch is really, really important because you want to
rank. The goal is to rank. The other campaign type is discovery campaign. So you are expanding your reach.
Let me show you an example of what expanding your reach is. So when I go to Amazon,
and if anyone can give me a keyword, I'll show you something real quick.
Baby knee pads. That's what I use all the time. Oops, what did I spell? Baby knee pads.
And so for baby knee pads, I'm going to move up.
Come on.
If I pull x-ray and I look at, I don't believe this is a TSCRK. I think it's baby crawling pads
or something. Crawling pads, something, something. So if I'm looking at those that are selling,
and I'm looking at ASIN sales, not parent sales. So if these ones have variation, it will add up.
That would be the parent sales, but I'm looking at ASIN sales. If I'm looking at this one,
if I'm taking this one selling 1300, 2500, and I'm going to open this one.
I'm going to open the one where there are two.
I'm going to run Cerebro on it.
And if you have a product that is launched,
I want you to do this for your own product as well.
And on this page, I'm not going to put in any filters.
So tell Amazon, show me the keywords
that this product is ranked on.
So this product is ranked on 819 keywords, right?
They have 609 organic keywords
and they have 75 paid ads.
This sometimes is not accurate,
but at least it gives you an idea.
Now we are going to take one that is not selling.
That is not selling much.
So let's say 344.
And we are going to run ads.
Actually, I've actually done it by the date of creation.
And so you see that this is running on 665 keywords
and it's saying paid ads.
They don't have any paid ads, right?
So when you do discovery campaigns
and the goal of these discovery campaigns
is so that you rank on many keywords.
So the more search terms that you get,
the more you're discovered, right?
So that is why discovery campaigns are so necessary
when you're doing your campaigns.
Okay, I have so many things open.
All right, so you want to expand your reach.
You also want to uncover new keyword opportunities.
If you run any discovery campaigns
and discovery campaigns are auto-targeting,
broad campaigns and phrase campaigns.
Category campaigns are also discovery campaigns.
You're discovering new keywords and new essence, right?
Brand defense campaign is also a type of campaign.
So if you already have a brand or you launched a product,
at a point you want to have a brand defense campaign.
And for a brand defense campaign, what you do,
again, let me show that on Amazon.
So if I am this product, if I have this product,
let's choose this one.
I hope I'm not clicking on an ad, right?
Let's say this is my product, right?
Right down here, Amazon will start showing other products.
Let's give it a second to load.
Amazon starts showing all these products down here.
So if a customer is on this page
and looks at your products, looks at reviews
and like look at your picture,
trying to get to A-plus content,
the first thing they see is other products.
So if these other products have better prices
or better images than you, then you know,
and especially if they're clicking on your ad
and they're buying your competitors, you're losing.
You're actually paying for your competitors
to get sales, right?
So if you have variations or you have other products,
this is the time to actually bid on your own essence, right?
So you're defending your brand.
You're taking spots here.
Let's say if you have a brand that have 10 products,
you want to actually show all your products here.
So if someone is clicking on your ads,
at least you might end up buying your own product, right?
Or even if you have one or two,
you can have those two products here
and you can also do a virtual bundle
to have three here to defend your own brand.
The other one is profitability or ranking campaigns.
So this is when you start maximizing on profit
and you run this when you have done discovery campaigns
or the other campaigns and started harvesting search terms
that have good conversion.
So these campaigns actually have search terms
that you already know,
you've proven that they have good conversion, right?
And the other type of campaign
is product targeting campaign.
Any questions on that?
And do you identify like some of these campaigns,
you're running some of these campaigns, right?
And so we are just talking about reasons
why you're actually running some of these campaigns.
Yeah.
Abby, can you hear me okay?
Yeah.
I'm here with my wife, Melody, and I just sent you a question where we're going through
the trainings and just really trying to wrap our arms around PPC.
It's admittedly a little scary because I know once you start, you're you're not supposed
to stop.
Right.
So there's that dynamic of like, oh, you know.
But one of my immediate questions that we had is where our product is newer and we notice
that Amazon provides like a pre-built recommended campaign.
It starts off at like a ten dollar a day budget.
And then it comes with like for us, like about forty five to forty nine like keywords.
Or so it's already like prepackaged.
And it honestly looks pretty enticing to go.
Why not just start this?
But just based on your process, would you advise against it or can that be complementary
to what you're doing or?
I would.
I wouldn't do that.
I wouldn't do Amazon recommended campaigns.
You want to do your campaigns yourself.
And also for ten dollars for forty five keywords, you will realize that it wouldn't even help.
Some of the keywords, most of the keywords will not have enough budget for it.
Right.
You set up your own companies.
You do the research for your product and you set up your own campaigns.
Even if you don't have keywords, I would rather recommend a discovery kind of campaigns to
discover your own keyword and assign your own budget to it.
I can't hear you.
Oh, OK.
We can't see the discovery campaign.
Oh.
Oh, yeah.
Melody was pointing out we don't actually see the discovery campaign in the trainings.
Or is that forthcoming?
We do.
It is.
It is actually in phase four.
And I'm actually going to talk about discovery right now.
OK.
Great.
That will be the next few things that I'm going to talk about.
OK.
Thank you.
You're welcome.
So let's start with a ranking campaign.
So examples of ranking campaign, exact match campaign that that is actually you can actually
do video ad campaign.
But in that video ad, keywords are exact match.
Those are for ranking.
Right.
So ranking campaigns should have relevant keywords and as much as possible, do not turn
them off.
I see students trying to turn them off because they have high ACORS.
It's the initial investment in your collecting data.
Right.
So don't be afraid to spend a little bit more on ranking campaigns.
The goal, the whole thing is you do not have reviews.
Right.
So nobody wants to be a guinea pig.
You will get a lot of clicks, especially if you have high search volume.
Let's say if you have 10,000 search volume, which means 10,000 eyeballs, if you're on
the first page, I've seen your product and they're just clicking in and not buying.
They are checking what you have.
Right.
And you don't have reviews.
So give it a chance.
If you have high ACORS and it's extremely high, what you want to do is dial back on
the bits, but don't turn them off.
Immediately you start turning off relevant keywords.
And this is from experience, though.
Immediately you start turning them off.
The algorithm deems it as you're not relevant to those keywords again.
And so in the future, when you turn it back on, you tend to have a very high cost per
click.
You don't want to do that.
You want to be relevant to those relevant keywords that you did a research and you said
you were relevant for.
Give it a chance.
Let it get reviews, at least 20, above 20 reviews, and then go back and optimize those
lessons.
But do not turn them off.
Right.
So I'm going to talk also, how do you.
How do you optimize a ranking campaign?
First, we don't turn it off.
Secondly, you start from your search terms.
So Amazon never used to give search terms for ranking campaigns.
Now they are.
So let's say baby knee pads, let me use that as an example.
So for your relevant keywords in baby knee pads, your relevant keyword would be baby
knee pads.
Right.
Let's say that is the one with the most search volume.
When you throw that in for an exact match in your search term, you get the plural in
the singular version.
So you want to go in.
I wish I could show you guys this.
Anyone has a ranking campaign that we can use?
Anyone wants to volunteer for this one?
I don't know what kind of campaigns I have.
I'm just running two right now with targeted keywords.
Do you have an exact match?
Yes.
All right.
So that will be a ranking campaign.
The goal of that is to rank.
Do you mind sharing, Tara?
No, not at all.
Let me stop.
Let me stop sharing.
And we are going to use Tara's exact match, which
is a ranking campaign, to show how you optimize that campaign.
So let me stop sharing.
Try again.
All right, you want to see my desktop?
Can you see it?
No.
OK, it's coming back.
It's coming up.
OK, so I'm going to request for control.
OK, Tara, which one is an exact match?
Is it open already?
That's my, yeah, both of my campaigns are on here.
I'm in targeting right now.
OK, so I'm going to go back.
Let's go back to campaigns.
Yes.
Is it this one?
Both of them are exact match.
OK, so for an exact match for any ranking campaign,
so you would do this for a video match campaign as well.
So you're going to open it up.
You're going to go into the ad group.
And you're going to go to your search terms first.
So always start from your search terms, right?
So you will realize that we have different variations
of the keyword that she put in right here.
So the keyword she has in is wedding planning, right?
But she has different variations of it.
If any of this is not relevant, you
want to negative target that.
But if all these are relevant, you
want to see where your money is being spent
and how is it converting.
So that is where I will start optimizing for a ranking campaign
and even discovery campaigns, right?
Then the next thing you want to do
is you're going to go back to your ad group.
And you're going to go for bid adjustment.
And I'm going to say different things for bid adjustment.
If you are just starting a launch campaign,
I don't actually do any adjustment here.
It depends on how quickly you want data, right?
Or what your budget is.
If you want the data quickly, then you
can increase for adjustment for top of search and rest of search.
But if you end up out there and you don't have reviews,
you'll get a lot of clicks, right?
It's still giving you data.
You get a lot of clicks and it will not convert.
And you will spend a lot.
So look at your budget before you do this.
But I will recommend don't make any adjustment.
Start getting data and know where it's helping
and make the adjustment.
So I'm going to move this to lifetime
and see what data we have here, right?
So we don't have enough data for this going.
So let's say if Tara had 21 reviews on her lesson
and for top of search, we have this amount of impressions.
But we are seeing all her impressions on rest of search.
We immediately want to test top of search.
And Tara will take this out.
Don't worry about it.
I'm not worried.
We immediately want to test top of search.
After 21 reviews, you have social proof.
So you want to show up at the top of search
of your relevant keywords to get more data.
Will you convert?
What is it that you have to do on your lesson itself
to make some changes?
So if you are showing up at top of search for a whole month
and you're getting impressions, you're getting clicks,
but it's not converted, you know there's something
in your lesson that you have to change.
It could be price point.
It could be you have to add a coupon.
Or it could be your images itself, right?
So it will give you a lot of data for this, right?
Then after you find out...
just like this, you will go back to the campaign itself and you go to targeting, right? So,
any keyword, so all I'm doing is I'm just going to show only the keywords that
is active right now, right? So, if I'm looking at this campaign and I'm thinking
from working backwards, from search terms, bid adjustment, I'm realizing that all my budget
is going to just one keyword, but the others are not getting any impressions.
What I would usually do, and I have a typical example, I just started this video ad and it's
going crazy because just one keyword is taking over the budget. So, if one keyword is taking
over all the budgets, you want to take that keyword out and create a campaign for it,
right? So, that it will have its own budget. So, the rest of the keywords can have enough
budget on it, right? Tara, how long have you run this ad? These are the two that I just started
this week on Monday or Tuesday when I was working with the eight-figure toolkit. Okay,
so what I would recommend, I know you have a very low budget for this, right?
Yeah, I would love to keep it under $10 a day. I'm just praying it's not going to max out the
credit card. That's where we're at right now. Okay, that works fine. It's good to know your
budget coming in. It helps, right? Yeah. It helps. So, what I'm going to do for anyone looking at
this, you want to go to your dashboard. You want to go to customize columns.
And these are the metrics that you want to see. So, you know your match type. You already have
it in the naming, so you don't need it again. I don't need to see suggested bid. I want to see
impressions. So, impressions means when somebody comes on Amazon, let's say this is Amazon.
I'm going to type and I type baby knee pads, right? If I don't even click on any of
these products, as long as you're showing up here, you get impressions,
right? So, if I come here, I want to see impressions, meaning are my ads being seen?
So, if I'm not getting impressions, I want to increase my bid. It means maybe I'm showing up
on page four. I want to come up, right? So, you want to see impressions. You want to see clicks.
You want to see your click-through rate. You want to see your spend. Cost per click is important.
You can decide to see orders. Oh my goodness. I'm sitting in my office and there's a huge car
behind my office. That scared the hell out of me. Okay. Orders and sales. And one other thing I want
to see always is my ACOS, right? Then I'm going to apply this. So, at a quick glance, I'm able to
see this keyword is not getting impressions, right? So, if you have, and from looking at many
campaigns from students, this is a suggestion. You don't have to, again, look at your budget,
look at how much you can spend for your campaigns. If you have a keyword that has
searches over 4,000, about 1,000 impressions per day is awesome. It's ideal, right? So, if it's
seven days, at least you want to see a total of about 7,000 impressions. Again, when people are
typing, let's say if I have 4,000 searches and people are typing baby knee pads, not even
clicking, and I'm showing up, I'm getting impressions, right? So, knowing my impressions, impressions
should tend to clicks and clicks to orders. So, I'm looking for conversion. The more you're seeing,
the more people will click on you, the more you will convert and you use that data to optimize
your listings. Okay. So, that was for exact match campaign. Tara,
thank you so much for sharing this with us. Yeah. Thank you.
Okay, so I'm going to go on, and we're going to talk about discovery campaigns and how to optimize them.
And if you have any questions, keep dropping them in the chat, I will come back to them.
So we've optimized
ranking campaign, and we're going to go to discovery campaign.
So for discovery campaign, I'm talking about auto campaign.
I'm talking about broad match campaign, it can be modified broad or normal broad.
I'm talking about phrase campaign, and I'm talking about a category campaign.
So those are discovery campaigns.
So you can actually use a video ad to do any of these, like sponsored brand video.
You can do exact match, you can do discovery match with them.
So for discovery campaign, again, this is how you're going to optimize it.
When you start a discovery campaign, and I love discovery campaigns because it helps you expand your reach.
So many, you show up on so many search terms.
You're also able to discover relevant keywords.
And that is how you scale, right?
That is how you are able to scale your ads or your brands or anything.
One thing that will be really helpful when you're creating discovery campaign is to group semantic keywords.
For example, if I'm running a phrase campaign for a doorman, right?
I have outdoor keywords, I have indoor keywords.
I would love to have all the indoor keywords.
If it's a broad campaign, long tail, indoor keywords in one campaign.
So when I see that that campaign has a low click-through rate, I know there's something about outdoor that is not working, especially for my main keyword, right?
So I want to go in there and optimize for that.
It helps a lot when you are able to group them like that.
So I'm going to use, I think I had an auto-targeting campaign that I was working with.
No, this is a video campaign that is care of me.
Let's go to one auto-targeting.
So what I'm saying here can be applied to any kind of discovery campaign.
Right.
So I'm going to go to this auto-targeting campaign.
And the first place I want to go to for auto-targeting campaign will be your search terms.
So start your optimization for any discovery campaign from your search terms.
Like I've had students come on a call and say, I didn't even know that existed on the campaign.
Always go to your search terms.
This is where you'll be wasting lots of money, but you don't want to do that.
Right.
And the more you clean, the more you have more money for other keywords.
So the first thing you want to look out for is irrelevant keywords.
So mine is not a tool pack.
So I don't even want to see this tool pack.
So what I'm going to do is I'm going to take this keyword.
I'm going to copy it.
And I'm going to go to negative targeting.
And for this time, I'm going to add negative exact.
If I see the keyword tool pack showing up a lot, I'm going to just pick tool pack and do negative phrase.
Like don't every time that phrase tool pack is showing up, don't show me.
So that the tool pack will be taken away.
Does that make sense?
So the first thing is irrelevant keywords in your search terms.
You want to take away any irrelevant keyword.
Again, remember the goal for discovery campaigns is to discover new keywords, is to expand your reach.
So I don't want Amazon spending money where they're not supposed to.
So any irrelevant keywords, I want to negative target those.
The second thing is ASIN.
So it's not, you're not just negative targeting keywords, ASINs as well.
If this is not relevant or mine does not have wheels.
So I don't even know why they're showing this.
So I want to take this ASIN.
And I want to take care to negative targeting and negative product, right?
So I'm going to add this product to it.
So you have to choose a brand, right?
I don't want to exclude the brand.
I want to exclude the product.
So I'm going to add the Ace in here.
Okay.
And after you, so for your search terms, again, irrelevant keywords,
any search term that is spending more than $10.
So if I have a budget of $20 and there's a search term and you can use
these filters as much as possible.
That is spending more than $10.
And I don't have any sales.
I don't want to do that.
I don't want just one search term taking over the budget.
I want to discover more search terms, right?
The other important thing for discovery campaigns is sales or orders.
So any search term that has more than three orders, you want to have as that.
And that is how you grow.
So those are converting well.
And I always do three orders because for me, I'm assuming, well,
the first order call, it could be one person buying two, right?
So if I get that three orders and the A course is good,
I'm taking that, that is how I'm going to grow.
Because the more you optimize and you take these search terms that are converting
well, you know, and you also expect better conversions on those keywords.
The only thing I wouldn't do though, is in the past,
we used to negative those that we were harvesting from here.
Don't do that.
Just leave them to do their things because all these campaigns are playing
different roles, right?
So we'll talk more about that.
So after you've gone through your search terms,
the next step you want to do is go to bid adjustment.
And so for bid adjustment, follow the data.
Again, follow the data here, right?
So I'm bidding 20% top of set because it's a discovery campaign.
But look at my A course here.
Like I'm getting two clicks to get two orders, right?
So great A course.
What do I want to do?
I want to increase this.
Abby?
Going well.
Melody, go ahead.
A quick question.
Sorry to interrupt.
Are you saying that you do or do not recommend the auto campaign?
We just noticed that it recently got removed from phase three training.
I don't know if it got moved or if it's something you guys are not recommending
anymore.
And I missed.
I thought you said you were not recommending it just now.
But you're showing.
So I'm sorry for the confusion.
No.
So Melody, if you get a chance, watch my training from last week, right?
So depending on your budget, right?
I will highly recommend you have some kind of discovery campaign.
If you already have a lot of keywords, I will recommend for discovery campaign,
you do broad match campaign.
Because you already know long tail keywords.
But if you, I have a student that I'm working with.
She has only eight keywords.
So immediately we go to auto campaigns because Amazon will bring you
different search terms.
You have not thought of, right?
I see broad campaigns.
You already have the keyword and you're feeding the system with a keyword,
right?
So know what keywords you have.
Do your research.
It will help you determine what kind of discovery campaign to go for.
Okay.
Does that make sense to you, Peter?
Thank you.
We will definitely come back to the training from last week.
Thank you.
Okay.
So if I'm looking at, again, following the data, if I'm looking at rest of
search, right?
Rest of search.
I have 40% already in for 37 clicks.
I'm getting six orders.
Of course, I want to increase it.
I want to increase my bed adjustment here, right?
If it's also a product that you've run for so long and we never used to have
this, like if you've been on my course, try audience adjustment, right?
It tends to have really good acosts.
So try it and see how it works for you.
So after I've done all that, so you're following.
the steps, like how I do this, right?
Let's go back.
What happened?
Okay.
I've done bid adjustment.
Now, what I'm gonna do is I'm gonna go to the target itself.
Right?
For my auto campaigns and for most of my auto campaigns,
the goal is to discover new search terms.
So I usually turn off substitute.
If I want to do substitute,
I would rather do category targeting,
which tends to be expensive,
but it works depending on the category.
So I have my close and loose turned on
and they're both doing well, right?
So if I look at this one and I immediately want
to at least increase my bid,
that is if I did not, again, if you do bid adjustment,
you're increasing this percentages here, right?
So you can decide to do the bid adjustment
or increase here, depending on your budget.
So this is how I will optimize a discovery campaign.
So I'm gonna stop sharing again.
Let's see.
Oh, I can find it right here.
Okay.
Let's talk about optimizing brand defense campaigns.
So if you've done PPC for a month or more,
I will highly recommend brand defense campaign.
You don't have to have thousands of ASIN,
target your own ASIN.
So it will be a product targeting campaign.
You have your own ASIN in there and you have a hybrid.
The goal again is to take that spot
that is underneath your listing itself, right?
So you also make adjustment as you go.
This is a campaign I want you to focus on as you grow.
So this is a profitability campaign.
From your discovery campaigns,
you're discovering new search terms
and you're realizing that they have good ACOS.
So that's why you're harvesting them into campaigns, right?
Once you harvest them into those campaigns,
it can be exact match, it can be broad, it can be,
what other campaign is there?
Whatever campaign you put those harvested search terms in,
the goal is to dominate the page, right?
So let me show you one on Amazon.
So there are some products that when you go on Amazon,
you realize you're seeing them like four times on the page
and that is exactly what you're doing.
They've harvested those keywords,
you know it has great ACOS.
So what do they do?
They dominate that page with different kinds of ads
because they know they have better conversion
on that keyword, right?
So you will see that they have a brand,
how do we call this campaign?
It's called brand something campaign.
They have that, they will also have a video campaign.
You will see them organically on the page
and you'll see them sponsored on the page.
So sometimes you're seeing them four or five times
and what they're doing is they're dominating the page
so you see them multiple times.
It's like TV ads, the more you see it,
the more you wanna go by.
So that's exactly what they're doing
when they are running profit campaigns, right?
So as you grow and you start harvesting those campaigns,
I mean, those keywords,
it will get to a point where you actually increase
your budget for the profit campaigns
and start decreasing your budget
for the discovery campaigns.
That is when you have actually taken so much
from your discovery campaigns
that you realize that they are not really
bringing anything more.
You can reduce so much your budget for that
and reallocate that budget to the profit campaigns
that are working for you.
Two more slides and we can do Q&A.
So if first week of launch,
let's talk about first week of launch.
So it's your first week of launch.
I don't want you to do any major changes
during the first week.
Don't start your campaigns and turn them off.
and change images. You want everything to sit for a while. That is when you know
what is working and what is not working, right? It actually costs you more when
you're making major changes because Amazon actually shows that they give you
real data after 72 hours. So if you are changing bids, changing budgets like the
same day because you're looking at home spending too much, you're not actually
collecting data. So let us say, I can't say this enough, let us say, let us say
you want to collect the data, right? The major things I'll look for is some red
flags like, of course, for your discovery campaigns, you want to go in there,
remove irrelevant search terms. For those, that is necessary. Like, it is irrelevant.
I don't even care. Just remove them. I want my money spent well, right?
Or keywords that are spending extremely high amounts. Like, if I have one keyword
that is spending $100 a day, of course, of course, I want to go in and change that.
But no major changes the first week. Also, make sure you're not running
out of budgets, right? So for me on the East Coast, I'm always, when I launch,
and I just did one launch this week, what I'm checking is, am I running out of budget
before 10 p.m. Eastern Standard? Because I know the West Coast people are not sleeping.
So I want to get some. So depending on, just look at your budget and make that
decision for yourself, right? But don't run out of budget during launch.
I cannot also say this enough, track your data. Track your data.
You cannot manage what you're not tracking. So Sophie Society actually gave us this
in the app. App, a similar thing, but you can track everything on this,
or you can track some of it. The one they give us is really extensive, right?
So go to the app, go to Resources, go to PPC. I think it's PPC tracking. Right here.
And make a copy, start. Okay. I want to show you, if you haven't seen this before,
please make a copy, start tracking. That is how you're able to see what is working
and what is not working, right? So you can make a copy. This is how it looks like.
I just want to show you. Right here. So it's a week by week. Just put it on your schedule.
This is the day I sit down on a weekly basis to track this data. It helps a lot,
especially at the end of the month. And at the end of each quarter, you know the trends
for your product, right? So make sure you're tracking your data.
Okay. After week one, what should you check for? Impressions should lead to clicks,
should lead to conversion, right? So you're getting a lot of impressions, no clicks.
You start getting the idea of, okay, is it my price point? Could it be reviews? Could it be
my main image? But if you don't have the data yet, don't make any adjustment yet, right?
If you have low impressions, you want to increase your bids. So you're showing up.
High clicks, no order, you know, it's telling you something about your main image, right?
Adjust your bids on high and low performing keywords. After that,
negative target irrelevant search terms and harvest good ones.
You launch for about a month, pull your business report. You're looking for traffic
and conversion on those reports, right? So your traffic is your sessions. If you have really low
traffic, it means you're not seeing on many keywords. So it's either
you start some discovery campaigns or find ways to be seen.
So traffic is PPC, right?
Then if your conversion is low,
in conversion where you're looking for on the report
is your unit session percentage.
If that is low, go back to your listing.
It's telling you something about your listing.
And that can be confirmed too
with your brand analytics report.
So on your brand analytics report,
search query performance,
and if you want to know more about these reports,
I did a training on that a couple of weeks ago,
look for your search query performance.
What is your conversion?
So you see your other competitors,
it gives you a funnel,
how many clicks you're getting,
how many people are adding to cart,
and how many people are actually purchasing.
So it gives you an idea of your conversion.
So you go back to your, again,
we're taking this data,
going to our listing to optimize.
Search term report is one thing
that you should also be looking at it
on a monthly basis, right?
Budget.
So at a point you want to see,
especially when you're creating,
you started creating profit campaigns,
do they need more budget?
Do you want to win your budget
from the ones that you started with
and start focusing on the ones that are doing well, right?
Look at your sheets, your tracking sheet.
What is your A-course?
I mean, your tacos,
don't focus only on your A-course.
What is your tacos trend?
Are you trending in a positive direction
or what can you do to help you with that?
On a quarterly basis,
one thing I do,
I know some sellers recommend
changing your listing on a monthly basis.
I personally don't do that.
I do it on a quarterly basis.
I look at a lot of things for the quarter
and I go into my listing
because sometimes I have to change my A-plus content
depending on the data.
I have to change my images, right?
And add keywords again.
So those keywords that you're harvesting
from your search term to start your profit,
you just don't start that.
You have to make sure they are in your listing as well,
right?
So let's say you're doing baby knee pads.
That is what you started with as your TSERK.
But then from your search terms,
baby crawling knee pads is the one working for you.
That is what has to be in your title, right?
So you're using the data
to come back and optimize your listing.
And make adjustments on budgets as you grow.
As you grow, the different campaigns will come into scale.
So make adjustments on your budgets as you grow.
We still have our Second Eye sessions.
If you need a Second Eye session with me,
please, you can book at rainmakerupgrades.com
for a Second Eye session as well.
Okay, I'm gonna go through,
I'm gonna stop sharing.
I'm gonna go through the chat for a minute.
Okay, I see all these questions, I answered that.
Okay.
That is strange.
Kalina, do you wanna share your screen
and we can look at it together?
So I have to turn them off completely.
No, I wouldn't do that.
Okay, they're spending so much, I can control.
Okay, let's look at that.
And then I'll come to Andrea's question.
Yeah, Kalina, go ahead.
Share your screen with me.
Just a second, this is the wrong,
although, yeah, I can come here.
Yeah, so I can change the bits on all my campaigns
except for video campaign
where I'm targeting a few keywords.
Okay, let's look at that.
Sorry, loading a bit.
And so whilst Kalina's pen is loading,
if you haven't heard of Sufi Society,
I will highly recommend.
Chris is a good friend.
We talk about PPC all the time.
He has a bigger budget
and he's managing so many big companies.
So I learned from him a lot, right?
He will give you the basis, you will love it.
I've given you a lot and it's from experience.
They are experimenting with bigger, bigger companies, right?
So it's not everything that he will recommend
on the PPC campaign that you have to come
and implement your small business.
Don't forget that, right?
You will get there, but then you will.
get a lot from that challenge. So you haven't, if you haven't signed up, please do sign up. And
Chris will be coming to our community in October as well. I recommend it a lot as well. I'm doing
the second time now and it's so valuable. Yeah, I love the Sophie Society. Yeah.
Almost there. Okay.
Here we are.
Here. So keyword bit is.
Okay.
And you are in targeting.
Sure.
Very strange. So I'm going to go back. These are the search terms. Yeah.
When I hovered over it, I saw something about cost control.
Okay. Okay. You had to start. Did you start this long ago? So I got this message and Amazon has
about a week ago. Oh, you just started this a week ago? Yeah. Okay. So you have to start this
all over again. So if any of you have a video campaign, I got a message for my video campaigns
that they will be ending. I think last week. And the reason is Amazon has a different way of doing
video ad campaigns. My suggestion, and I should have done this. My video ad campaigns were doing
really well. So go to your search term report and actually download the data you have. I lost
all my data on that. Right? So I did what Amazon was showing me. Colleen, I'm going to stop sharing.
So start this again. Start this. It will show you how you're supposed to do it. Let me share
my screen real quick. I should have really done this. So I lost lots of data. So if you go to,
I'm going to go to my video ad campaign, one of my favorites. So if I go here, this,
I have been running this ad and I have not even changed the creative. And please don't be like
me. Always change the creative, right? Because it was working. I've run this ad for four years.
Now Amazon comes in, tells me they're changing things. And if I don't change it, you're going
to turn it off. I just followed them and I've lost everything. Like if I go here, it just gives me
just a month data. I'm so sad about this. And you will see that now it doesn't just have your
keywords. So Colleen, when you do it, watch out for this. This is what is sucking the energy out
of my ads. You guys can hear from my voice how upset I am. So this one, keywords related to
landing page, all my impressions. So Amazon is suggesting that you want to add this
and this to the keywords you're adding. So when you started, you see this keyword related to your
brand and keyword related to your landing page, right? All your impressions will be going here
and you will, this is where I'm spending all my money. And I did not pay attention. It took me a
week to see this, right? So make sure you download your information if you've run it for some time
before you start this. And from the stats, go to this and make sure you have lower bid
and just increase it with data, right? That's what I would recommend for you.
And what does it do exactly? So this is actually running everything to
any product that is related to your product on the page.
How do we add it?
And that's why you have tons of impressions. So for now, my goal is, since I don't have
enough data here, I'm going to turn everything off here and let this run with this budget
and start a new ad, right? Turn this off in the new one
so I can have my budget help with my own keywords here.
Does that help?
Yeah, I just didn't understand how do I add this one as a keyword?
You don't add it.
When you add your keywords, Amazon will add it themselves.
So I need to create a new sponsored video company?
Yes.
Okay.
And I add my keywords and then it adds this one automatically?
When you add your keywords, it adds these two to it, right?
The only thing you can do is try to turn those two off.
But what I'm noticing is the one that is related to your products,
you tend to get good impressions on it, which is good.
But if you don't take care, all your budgets will go to that one.
Yeah.
Okay.
All right.
Could I ask something else about my campaigns?
Okay.
So my situation is actually that for a few months,
I've been running very low budget campaigns because I didn't have the
budget.
And I was getting like really very few sales.
So now I started actually increasing the budget because I have the
possibility to do it again.
And I'm basically in the launch phase.
I've been doing, let's say $30 a day for two weeks.
Okay.
And I have a few campaigns running and I'm not sure if this is a good
strategy because I have one discover campaign that uses up a lot of
budget, but I'm also ranking on a lot of keywords organically as well,
which is awesome.
But I'm not focusing on one or two long tail keywords that I can also
focus to rank organically, like on the top first page.
Like I have these, but they're not getting any impressions,
even though I've set the bits very high.
And so I'm like simultaneously running a few so that I keep on ranking,
but I know a good strategy would be to choose one or two and aim for
eight sales for each so that I rank on top of the page,
but I don't know how to get those to get more impressions and clicks.
Oh, my first question would be those keywords.
Do they have such volume to them?
So if you're going for.
About a thousand each.
Okay.
That is why.
Right.
That is why you're not getting a lot of impressions.
So let's say if I have a keyword that has 10,000 searches,
I naturally get impression.
Right.
So have a keyword like that, that has a high set volume.
I know you're running away from it, but it's okay.
Like if it has 10,000.
Right.
I don't want to be the highest on the page.
Even if I'm showing up on page two,
the reason is it pulls those relevant keywords related to what's up to
when you're ranking on the name.
Right.
So I'd rather invest my money in the one that has the most set volume.
I don't want to bid.
If the highest bid is $1, I'll bid maybe 75 cents.
The more I rank on the higher keyword,
the more the lower set volume keywords also rise up.
You mean in the organic or the sponsored listing?
In the organic.
So when you track your keyword tracker.
Right.
So let's say.
Keyword you are on page four right now.
And you increase your bid and you get on page two.
Check your other relevant keywords.
You see that organic.
Also pulling.
Especially when they have like overlapping keywords.
That's what I'm looking for.
You see that it's pulling it up.
So the more you rank.
The higher set keyword.
The more you pull the other ones.
Right.
Lower keywords.
Like the one with a thousand sets of volume.
Right.
And you want to do exact match.
I will bid really high on it because it has very low keywords.
I mean, very low set volume.
So I would rather invest on the highest keyword.
So it pulls the other ones up.
Okay.
Well, my tier K is 4,200.
Let's say, and I am, I'm investing it also,
but I'm not getting many sales from it because the competition is very
high there.
So I've been wondering if I should keep investing in this one without much
return.
I will.
Reason is it will pull the 2,000.
And you should be fine.
So that explains a lot.
Thank you.
I'll do that.
You're welcome.
All right.
Awesome.
Let's see.
Andrea, you said, if ranking on the first page for keywords,
should you still run ads for the keyword,
especially if it's from the short?
Yes, I will.
The thing is, and this is from my experience,
immediately you turn that keyword off,
you start losing organic rank.
You immediately start losing organic rank.
It's usually because you're showing up on page 1,
and people are seeing you organically.
You're showing up multiple times,
and that's why people are choosing to buy you organically.
So I will keep it going.
I wouldn't stop.
Thank you.
You want to dominate those pages that are working for you, yeah.
I will have multiple ads.
Like, if it gets to a point, you have to do that.
You have to dominate on some pages.
Like, three ads going on one page
because it's converting better for you,
not just any keyword, right?
The ones that are converting better for you.
Will these slides be available to us afterwards?
Kim, I love that.
You take screenshots.
OK, yes, I can make those available.
They are not perfect.
I was like, OK, done is better than perfect.
I'm going to just slap the things on there,
but I can share them, yes.
I'm running out of stock before I get new inventory,
but I have some at my house.
I would love to hear your thoughts on.
OK, going, maintain my listener, slow down, and change to FBM.
OK, that's a good question.
So this would be my suggestion.
If everyone is selling FBA on the page and you go FBM,
you hardly get sales.
So people are used to, I get it in two days, right?
So if you switch and you realize,
I'm going to get it in five days,
and the difference in price is not that much,
you tend to get very low sales.
And they lower the sales, then you start losing rank
because you're not keeping up with the sales velocity, right?
So what I would tell you is push, sell through,
and close your listing.
You want to keep that rank.
So if you reduce your sales velocity, you're losing rank.
And when you come back, you have to do all this again.
Now, I would rather sell out closer.
For some reason, when you do that and you come back,
it's easier to rank back where you used to be, right?
So that would be my recommendation for you.
OK, and how does that change with Q4 coming on?
Because there's so long to check it in.
Yeah.
I'm not sure if I should just wait and just hope for the best
or if I should?
If you have some home, I will send it.
So I have products that just came in,
and we are in September.
It's been two weeks, my products have not checked in.
And some are lost, I can't track it.
It happens in Q4, right?
But if you have some home, I will send it.
At least it will be checked in by end of October,
and you still get the sales, right?
So I will send it.
I will definitely send it if you have some home.
Yeah.
OK, thank you.
You're welcome.
Kim, have fun.
OK, thank you a lot.
OK, Kalina, we'll come back to you.
Christy, how can I help you?
We spoke earlier this week, and you gave me
some changes to my listing.
And I just wanted to see if you could
take a look at the changes that are live on Amazon Now
and just make sure that I implemented everything
correctly.
Hold on a second.
I think I'm not sure if this is the right window or not.
But I can pull up my listing.
This is it here.
So you said a few things.
One, you said that my second image should
have a child's face in it.
And then you said that the dark green background,
I should replace it to something that made my thing pop better.
I added this image as the sixth image,
but Amazon put it as the third.
And I think that that's some auto-correct
that they have in their algorithm that's
forcing it into that spot.
Because that's where it was.
before when it was the green background.
And then instead of the infographics,
the way that they appeared like in the app
when I was asking for feedback,
I made them as lifestyle images
with kind of a lighter color palette.
This is a little bit text heavy,
that AI image thing that Steven has
in his like eight figure image.
It doesn't give you an option to do the 1080 pixel
by 1080 pixel, it just gives you one size.
And so I think you told me like try to fill up all the space
because my other images are, you know,
whatever standard size photographs are.
And so this is how I tried to capitalize
on that space on the side.
This had a huge table in it,
I don't think you probably remember,
but I reduced it down to just talking about one thing
and having it less like a scientific journal article
and more just like a polished article.
And then you get six images.
So I put this in as an image,
but I could change it out too.
I was wondering if you had any additional feedback.
How many videos do you have?
Two videos, let me put in two videos.
Oh, I had to click on this other thing.
So this is a difference
from what I saw the last time, Christy.
Like if you can see when you took out the background,
the green background, it makes it so clean.
That is how I see it, it makes it so clean, right?
Let's watch the video.
Let me start it from the beginning.
So some of the feedback was it didn't look
like there was enough space in the container
to fill their child up.
And so some of the content that I was trying to create
was around, like actually it is a lot of food
that you can fit in and...
You did create this one, right?
You did create this one yourself.
Yeah, that was my husband's hands.
Okay.
My VA edited it.
I think it could be shorter.
It could be.
And what I will ask for your VA to do,
show your products first.
In all the videos, like the first three seconds,
let's see the products, right?
Then you can go on to show the food
and how you're filling the bowl up.
I met with Kim yesterday.
So, oh, Kim is no longer here.
She used this AI tool to actually create videos
and they were so cool.
I immediately sent it to my VA.
I'm like, you have to learn how to use this, right?
Did she use the one in Stephen's toolkit
or did she use the one on Canva?
No, she said she went for this training
and they mentioned it.
I wrote it down, but I don't have it here.
She said Med.
It's Med something, Med video or something.
It was really, really nice.
I really loved it, yeah.
And she said you have a free version.
So, she used a free version to create that.
So, if you can ask your VA to explore a little bit
with those, that would be nice.
Find any AI there that can make videos, right?
Show your products first,
then show the food and how you're filling the food.
People have really short attention span.
So, show them what you're selling first, right?
Then you go on to show them what it can be used for.
The other thing I would recommend
is your infographics are still text heavy, right?
Just go directly to the point.
What do you want to?
And this image is so good.
Look at it on mobile.
How does it look on mobile, right?
Because this is where it all starts.
People are going to click in or not click in based on this.
So, how does it look on mobile as well?
Compare to your other sellers that are selling really well.
Compare and see.
So, when people click through, I love the second image.
Then the other images,
just make sure you don't have a lot of text.
that's going on, but one thing, what do you,
I love this one.
I can easily read, I don't have to like wait.
Oh, is this what I see?
I get it, like those few points, right?
But there was another one that had a lot of, yeah,
this most people will not read.
I love the image, but let's clean
some of the things we have here.
So like these points on the side,
just like one line each, basically.
Just one line, yeah.
What I, I love the word calm and calm morning starts here.
Right, you can just have that.
So for moms, you just want to create an emotion.
So just calm morning starts, we get it.
For moms, we get it.
Like we get how chaotic it is to pack lunch for our kids.
So just these words, I would do emotional connection
more than features for products that go for moms.
For products that you're going for men,
of course, the love features,
like you want to spread all the features around.
But for moms, we want that,
how will they make me feel in the morning?
And so you can clean everything here,
and it's already in your lesson anyway,
like calm morning starts here.
Like, you know, they know what you're talking about.
Yeah.
Okay, thank you for your help.
I appreciate that.
Way better, like, I love it.
I don't know if you reached out to Kapi
for influencer videos.
Did you do that?
I shipped her my product this week.
It should arrive today at her house.
Yeah.
Awesome, thank you.
And Christy, one other thing,
for moms, we love reading blogs, right?
So reach out to about two or three bloggers,
hey, I have a product.
So I had a student ask me this,
how do you reach out to,
so don't send them full sentences.
When I have these send me full sentences,
I don't read, I don't have the time, right?
So just one thing, hey, do you have a second?
And I always respond to that, they get me with that.
Like, hey, do you have a second?
And you want to get that, yes.
I just learned this product, I want to send you one, right?
So you just send it, can I have a good address, just all.
You can start by saying you've been reading their blog,
you have a product, you want to send them one.
And then when they receive it, you get a feedback.
So when you get a feedback of how, like,
they use the product, then you can ask them
if they can recommend it to, in their blog,
and you can give this percentage off.
Yeah.
I had a student last few years, or last year,
she did a tent for kids, I don't know how they call it,
like, indoor tent for kids.
And I asked her to reach out to a blogger,
like, she actually sold out immediately, right?
She sold, yeah.
Moms love reading these mom blogs,
so if you get a blogger that is willing to do that for you,
that would be really, really, really helpful.
Great.
Thanks.
You're welcome.
Kalina, do you want to ask your question?
And that would be our last one for today.
It's the one I've written down, like,
when can I expect for my 8,000 tacos to get launched?
Like, when is it a red flag, when it's still hot?
Kalina, I didn't hear you.
Okay, I'm reading from you.
You said, one more question, my 8,000 tacos,
I don't know right now, 8,000,
between 100 and 120, for how long is this normal
in the launch phase?
I'm adjusting bits every day to control, to keep from changing.
Okay.
So, it is normal, especially for exact match campaigns,
especially for exact match campaigns.
High, of course, when you start, right?
That is the initial investment, you can avoid that.
When you start getting reviews,
you will start seeing that things are getting better, right?
How many-
I have 21 reviews.
How many?
21?
Yeah.
That is a lot of reviews.
So, then you have to go, how long have you launched?
Well, as I said, I've been running very low bit campaigns
for a few months, and I don't really count this
as an actual launch, so I'd say two weeks
that I've been doing it.
Two weeks. Okay, so two weeks is very normal, right? And I'm adjusting bids every day.
Because sometimes... No, I'm adjusting when I see that I've had over 20 clicks
overall and no sales, then I adjust to lower bids.
Okay, so you're going to your search terms, not keywords, right? So start from your search term
level. There is a specific search term that is taking over the budget, right?
So if you are adjusting that and still your ACoS is really high, is the ACoS high for exact match
or for just all your discovery campaigns as well? I'd say for all.
All your discovery campaigns. I have a few keywords that are
really good ACoS and then I turn them into campaigns on their own, but they're like
very slowly gaining traction. I'd say I don't have one keyword that is performing well,
I have a few that are here and there and getting some sales.
Okay, do you mind sharing your screen? Maybe I can give you some...
I might get the whole data so I can give you advice.
It would be great for you, like you have all the information to be able to run your PPC yourself.
If in the future you're thinking of outsourcing, make sure you're letting your people track the
data and send it to you. Okay, yeah, I'm tracking daily.
Oh, Colleen, I was actually talking to Nicole. Oh, sorry.
Okay, so I'm going to go here
and I want to see something. So Impressions, you have your clicks.
Okay, and this, I'm changing this because we're just looking at some days of data.
Okay, I see for seven days of data, you have your dominance keyword, long tail,
and this is a ranking campaign, right? You already said on the page yet,
you're spending $13, so all these ones you're not even spending on it, right?
Yeah. If you want to get data,
then you want to spend, so you want to increase your bids, right? So if I'm going,
and I know you said you're done two weeks, I'm going to go lifetime.
For those that are not getting data, I think my cost per click is about $2, so I'm really afraid
to spend more than that. I don't know if it makes sense.
Okay, so you have a lot going on in terms of fee. Okay, let me go back.
So I'm going to filter this. Let's do only those that are active right now.
Right, and for those that are active, so I see that you've turned most of them off. I get it,
right? You've turned most of them off, but for a lifetime, those that are still existing here,
you don't have any data on it, right? So for these, if you want them to work,
you want to increase the bids. So if I'm going to go through this one to see,
okay, why, this is a ranking campaign, right? This is my most recent one.
Let's see. This is the one where there are less impressions and less CPR so that I can actually
rank easier in those categories.
Okay, so I'm going to go to long tail.
I actually want to see what is in your search terms, right, even though this is a ranking.
Now Amazon has given us that.
I'm going to go to search terms.
And for having reviews, I wasn't expecting, like I'm expecting you to start making some
sales even though you have no vids, right?
So one thing you want to do is you want to clean this up.
If there's nothing else, it's not silicone, you want to clean it up, right?
So you get...
It is silicone.
So whatever is relevant here, you want to take it.
So you just have 23 sales.
So it's not actually the campaigns, right?
It could be your vids.
It could be you are not bidding enough to get enough data.
Right?
Let me go to your target.
I usually write a bit that is above the recommended ones.
Okay.
So if I'm coming to target, the only thing that I will see it's overspending is this
one, is this keyword here.
Yeah, this is a very new one, actually a very new campaign.
Did you just add this one?
I added it a few days ago, a few weeks ago, and I've been adding more keywords to it.
Okay.
So how come for all your keywords, you can adjust it?
You can adjust vids too.
This is for all my video campaigns like this and only the video campaigns.
I don't know why.
Oh, is this a video campaign?
This is a video campaign we're talking about.
Yeah.
Okay.
Yeah, that's a video campaign.
So for that, you have to recreate that campaign.
So for all...
I can show you my discovery campaign that is not a video campaign.
This has been gathering data for three weeks, I think.
It's...
This one right here.
This one.
Okay.
So can I add it?
This is when I actually reached out to Amazon to ask for help because it wasn't really getting any impressions and they gave me some keyword recommendations.
And I checked through them and saw which ones were relevant.
Yeah.
So if you...
And that's why I don't actually recommend Amazon suggested.
I want you to always do your own search.
How many keywords you have in here?
I think about 17.
Okay.
Yeah.
So none of them is actually going over like what you're supposed to, right?
So for you to say, okay, this is spending too much.
So I want to lower it.
What you want to do is rather increase the bid across.
Like you want to increase it by 20 cents.
So all of them are getting impressions.
All of them are getting clicks.
Then you can make a decision from there, right?
So that is what I...
The other thing, I know it will be traffic.
I'm thinking, is it traffic or it's your listing?
You've launched for a month.
So I'm going to go to Seller Central real quick.
I'm going to look at the cash report.
I have brand analytics open right there.
And...
Hi.
Yeah.
Is that it?
The one on the right.
Two tabs to the right.
Or yeah.
So reports.
And I'm going to go to reports.
Let's see.
Okay.
So what I'm seeing here is...
Yeah.
So it's...
You have a bit of traffic problem.
Yeah, it's growing, it's getting better since I've launched the campaign.
And your conversion is really low too.
Yeah.
Right.
So it could be, so go back and check your listing, check your main match against other
competitors.
Right.
I always get a very good review of my, of my listing and I'm always told there's nothing
that I can make better, so I don't know what to do with it.
And I even had the Amazon's choice batch that I received a few weeks ago.
So I really don't know what I can make better.
Yeah, you have great images.
So like you have, okay, okay, let's go back.
What I want to tell you is your budget is too low.
You have too many campaigns going on, focus too.
So if you're ranking campaigns, you have 21 reviews, like if your budget can allow you
to do only two campaigns for now, I would do an exact match.
Instead of separating them, I will have like three keywords in an exact match, increase
your bid on those, then go for one discovery campaign, increase your bids for those.
Instead of spreading, if you have like $50, instead of spreading a $10 over many campaigns.
Right.
Focus on those two to drive more traffic to the page.
Well, I feel like if my bids are much more expensive, the traffic will be less.
Like my traffic has definitely increased in the past two weeks, like it has doubled and
tripled.
Okay.
So I feel like this problem is slowly being overcome and actually only one of my campaigns
maxes out.
All of the others don't even get close to the max out and so I'm not sure, like what
I'm doing wrong.
Do they need some time to pick up?
So those that are not maxing out your budget, you want to increase the bids, like increase
the bids gradually, don't go like steep, right?
Gradually, you're moving up the page, right?
That is what I would actually recommend.
It's a quick and easy step, right?
Don't spread your budget over many campaigns, just choose two.
You're doing an ad smart campaign, you're going to increase bid for those relevant keywords.
You can have three to four in there, just three to four, don't go above that, right?
You can decide to use that for video campaigns.
If you have great video campaign, I would rather do that.
Instead of like just exact, video campaign, exact match keywords, then you have a discovery
campaign to discover new keywords and 10 of the other keywords that are not working.
How many keywords should I add to the discovery one?
So for discovery, I don't do more than six.
Long tail, if I'm going for campaigns, long tail, if I'm going for other campaigns, I
usually turn off substitute and what's the other one?
But I go for close and loose because I'm discovering that is my goal for my auto campaigns, right?
So if you're going for auto campaigns, I would turn on the substituted and keep close and
loose and keep them running.
Okay, well, I actually did exactly what you told me with this.
The first one that you looked at, I did the bid of $2 and I only added a few keywords
and it's taken so long to gain traction.
And I feel like it's maxed out really quickly with very few clicks.
And so I wasn't getting many page views and I was paying a lot.
So I just want to know what to expect so that I don't freak out when I see a lot of budgets.
Yeah, if you're spending 90% of your budget in a day, that is good, right?
I'll keep increasing the page view as long as you're using about 90% of your budget.
If you're not, then increase the bid.
You want to be seen more and work alongside your keyword tracker.
And the other thing that comes to mind is the search volume decrease.
So if your search volume went from, let's say, $10,000 to $1,000, then you know it's
not there, right?
So you're not stressing yourself.
Then I will go into discovery mode immediately, right?
But if the search volume remains and is doing well, then I will use my keyword tracker to
find where am I and am I going through all my budget throughout the day, right?
That is where I would go.
I would also spread myself all over the place with many campaigns focused on two.
So bid high and do well on those two, right?
Okay.
All right.
Thank you.
Yeah.
Yeah, I like Christy's point.
Yeah.
So go back to your keyword tracker and, I mean, your search volume and check, is there still searches for this keyword?
Right.
So what is your TRCRK?
It is silicone baby feeding set.
So sort by set right here.
This one right here.
Just, oh, sorry, that's not it.
This is a baby silicone feeding set.
Oh, okay.
Aubrey, that is good.
So if you have like a new keyword, and because you have already been on that page for a long time, I would throw that new keyword in my title.
It doesn't have to be the beginning of your title, but I would throw it in there.
You want to rank on it quickly, right?
So throw it in your title, throw it in your bulletin, in your, I know you've already done your A plus content, but those two places are very important.
Okay.
Kalina, so what is your main keyword?
Is it baby eating essential?
No, that is broad.
No, that is too broad.
Let me just search for it.
Baby utensil.
Okay.
This is the one.
Sorry.
So this one right here with 4,500.
Okay.
Baby, silicone baby feeding set.
And that is 4,500.
So I didn't really read what Aubrey was saying.
So Aubrey was saying my keyword changed, right?
So what you want to do is also go to Amazon, find those sellers that are doing well.
Is this the keyword you're still ranking on?
Or did the keyword change?
Right?
So find them through Cerebro.
Is there a different keyword you're going for that you are not aware of?
And then you want to rank on that keyword as well, right?
All right.
And Kalina, I don't know what next week is.
I would love to see what you have for next week.
Just increase your bids, do some research.
Go back, do some research, right?
Check on three or four of your competitors.
Did the keyword change?
If that keyword changed, you want to include that keyword in your listing.
You want to also make sure your exact match campaign include this and maybe
three other more.
And then a discovery campaign to go with.
Okay.
I have a campaign for this one and I'm getting clicks but no sales for me.
Which one?
The silicone baby feeding set?
Exactly.
Okay.
So your position is you're still page two or three on this keyword, right?
So if you want to increase position, go to bid adjustment
and increase top of set.
So if you increase top of set because you have reviews,
Amazon is going to show you.
It will help you get more, right?
So go to bid adjustment and increase top of set and see what happens.
Okay.
What if I get a lot of clicks and no sales still because this isn't a
pattern for all the months that I've run this campaign?
So then you reduce it.
So you don't have to stick to one campaign all the time, right?
So you reduce it.
If it's not working, you still want to rank on the main keyword,
but you reduce the bid for another campaign.
That will work for you.
All right, everyone.
Thank you so much for joining me today.
I hope today was helpful.
Again, if you want a second session with me,
go to RainmakerUpgrades.com to book a 30-minute.
We still have, oh, I didn't spell upgrades right, but it's fine.
We still have the 50% off.
Steven also did a session, and if you missed it,
it will be a great time to catch the replay.
There will be no rainflow call.
I'm giving you the chance to go watch Steven's replay.
I wouldn't be on the rainflow call today, so I'm going to cancel that rainflow call today.
You're very welcome, Aubrey, and it's good to see you all.
Have a great weekend, everyone.
Bye.
Thank you.
Bye.