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you

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you

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you

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you

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I

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everyone

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welcome

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Welcome everyone. Um, I'm just trying to go live

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When they up just give me one second everyone

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Not sure why this is not working

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Excuse me. I am is I'm looking for this AI meeting. I don't have any link anything. I thought this was it

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No, this is not it. Um, I cannot find any link and I cannot follow the shit

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I'm getting on the app. Nothing is working. I cannot get in there

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Yeah, give me one second. I can't get you darling. Yeah

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That's what I was wondering coach Abby I wonder if you can't get on because Steven's streaming the AI thing right now

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Okay, okay that that is the truth so for anyone working

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Okay, and nothing is working for me. I'm not even able to get you guys the link

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So for anyone watching Steven is doing

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Saving with AI or making money with AI call

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Did you guys pay for the upgrade is that why there's that call today

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Sarah

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No, it's actually for everyone. Oh, I tried to get in and told me I didn't have permission

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So I figured it's because I didn't upgrade

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Huh, I just had my call yesterday and he manually added me but mastermind members are supposed to automatically get it. Oh

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So book your one-on-one call with Julian and then

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Sorted yeah, no, I did but that was maybe a couple weeks ago. So maybe okay. Yeah

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He he manually did mine yesterday when we were on the call

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Okay, we should have I don't know where the link is to get into this

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Sarah give me one second. I'm finding it for you

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and so

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On that call that is the name for you

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I'd like to put in the chat. Thanks. Okay

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all right, and

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For anyone who is here. This would be the PPC optimization

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call

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If you have to be on Steven's call that is okay. You can always

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come back and watch the replay of this session.

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So I'll keep saying that if you're not here

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for the PPC call, I just dropped the link for Steven's call.

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If you want to join in, that would be great.

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A couple of things, couple of announcement that we have.

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We have,

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in everything, like I'm not able to get on the app.

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I'm trying as much as I can.

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I'm not even going to try.

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I think it's because Steven is on.

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We have Michelle coming in house next week.

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So if you want to talk about profit margins,

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I don't believe Michelle is still selling on Amazon,

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but Michelle loves numbers, like she loves,

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and she's been selling on Amazon for some time.

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She just stopped selling.

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So she will actually walk you through

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what you have to look at

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when you're talking about profit margins.

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I've actually done a lot of work with Michelle

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in the Real Maker family.

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She knows what she's doing.

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So please be on it if you're in that phase

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where I had to look at my margins

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to determine if I had to go for a second order

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or I had to cut this product, right?

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That would be the best call to be on.

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So if you joined us last week, we talked about launching.

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We talked about what you need to launch,

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how you need to launch it.

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This week, we are going to talk about,

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I have launched, what do I need to do?

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Or how do I optimize?

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I get that question a lot, right?

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And for, I don't see Jillian here.

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For students who have joined me on a one-on-one,

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I was on a session with Jillian last week,

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and she was at a point,

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she didn't even know what she was doing.

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And she's like, oh, I get it.

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After tracking it, this is where I am.

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I'm gonna go for my third order, right?

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So the goal of this call is,

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especially for those of you who want to try

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and do your PPC yourself, this is for you.

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After this call, you should be able to know,

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okay, this is what I'm looking at.

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And if you haven't watched last week's call,

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it will be great for you to watch that.

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So I'm going to walk through,

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I'm not going to answer questions right now.

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I'm going to walk through the whole process.

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I might answer your question whilst I'm going through this.

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And after that, we'll do Q&A.

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And again, if you're on this call,

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it will be for PPC optimization.

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If you're looking for Steven's call,

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I dropped the link down here for you.

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Okay.

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So I'm going to share my screen real quick.

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And so this is PPC campaign optimization.

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I've had students ask me,

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what is the meaning of optimization?

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So very short, like you're fine tuning your ads,

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your keywords, your bids, your targets,

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so that it's reaching the right audience, right?

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At a very low cost.

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So you have a better conversion.

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So you're cutting waste.

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And so you can have a better return on your investment.

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Now, why is it good to optimize your campaign

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for better ranking, to be cost efficient

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and data-driven insights?

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So again, and I keep, if you've been on my workshop,

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I keep saying this.

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PPC does not actually bring sales.

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Your listing brings sales.

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PPC brings you data about your listing.

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So whatever you are seeing, you take a look,

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look at the data and go back to your listing

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and use that data to optimize your listing.

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That's what you want to do, right?

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So I think that misunderstanding,

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if you get that, it really helps.

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So I see students will say,

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hey, I'm spending so much on PPC and I'm turning it off.

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No, it's not supposed to bring you sales.

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It is, it will bring you sales,

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but the whole purpose of PPC is to bring you data

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about your listing, about your audience.

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So sometimes you're even targeting the wrong audience.

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For my first product, and I've said this multiple times,

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I was targeting moms.

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So it was through PPC and reviews

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that I realized my real target audience

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should be grandmas, right?

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So have an idea, I'm getting data about my listing

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so I can optimize my listing.

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By also optimizing your campaigns,

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you are able.

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to scale. So the campaigns you start with are not the same campaigns you're going to scale with,

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right? So you grow, you get better data and you grow with that. So if you're able to optimize,

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you're able to know where you have to spend more money or where you wouldn't want to spend

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based on your brand goals, right? Now, if you've watched anything in phase four,

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we talk about goals a lot. So I don't want you to just start a campaign or just,

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I'm starting with an exact match campaign. Why are you starting with an exact match campaign?

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I think the why is really, really important, right? Every campaign should have a goal attached to it.

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So don't just start with an exact match campaign. For example, I have a product that has

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a very low search volume. The search volume is 2,000 searches, which I wouldn't recommend for

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a first product, but it is a product that complements my brand. And I see other sellers

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buying that, other buyers buying that product, right? So that was the only keyword I had,

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and the search volume is low. So when I start PPC, my goal is not exact match.

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My goal immediately, and the competition on that keyword was high. So even though I want to start

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exact match, my goal is immediately a discovery campaign because I don't have keywords and my

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goal is to discover new keywords. So every campaign should have a goal attached to it,

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right? So we're going to look at the different goals and the different campaigns. So when you

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start, you want, or these are, let me say, these are the different goals, right, in the campaigns

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you can choose. So ranking campaign. What are ranking campaigns? So ranking campaign give you

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visibility, sales velocity, and improve long-term organic ranking. So an example of a ranking

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campaign is an exact match campaign, right? So for an exact match, you're choosing relevant

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keywords. So let's say your TRCRK is 4,000 searches, meaning those on the first page are

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moving, if those on the first page are moving, let's say 150 units a month, your goal is to be

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visible on that keyword and also be able to, in the long term, move the same velocity as those on

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the first page. So if you're moving the same velocity, then Amazon is pushing you to the

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first page. But if everyone on the first page is moving 150 units a month, but you're moving 20

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units, you can be on the first page, right? You're not moving the same amount. So you end up being

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fourth or fifth place. So ranking campaigns when you launch is really, really important because you want to

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rank. The goal is to rank. The other campaign type is discovery campaign. So you are expanding your reach.

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Let me show you an example of what expanding your reach is. So when I go to Amazon,

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and if anyone can give me a keyword, I'll show you something real quick.

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Baby knee pads. That's what I use all the time. Oops, what did I spell? Baby knee pads.

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And so for baby knee pads, I'm going to move up.

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Come on.

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If I pull x-ray and I look at, I don't believe this is a TSCRK. I think it's baby crawling pads

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or something. Crawling pads, something, something. So if I'm looking at those that are selling,

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and I'm looking at ASIN sales, not parent sales. So if these ones have variation, it will add up.

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That would be the parent sales, but I'm looking at ASIN sales. If I'm looking at this one,

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if I'm taking this one selling 1300, 2500, and I'm going to open this one.

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I'm going to open the one where there are two.

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I'm going to run Cerebro on it.

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And if you have a product that is launched,

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I want you to do this for your own product as well.

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And on this page, I'm not going to put in any filters.

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So tell Amazon, show me the keywords

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that this product is ranked on.

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So this product is ranked on 819 keywords, right?

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They have 609 organic keywords

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and they have 75 paid ads.

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This sometimes is not accurate,

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but at least it gives you an idea.

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Now we are going to take one that is not selling.

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That is not selling much.

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So let's say 344.

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And we are going to run ads.

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Actually, I've actually done it by the date of creation.

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And so you see that this is running on 665 keywords

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and it's saying paid ads.

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They don't have any paid ads, right?

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So when you do discovery campaigns

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and the goal of these discovery campaigns

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is so that you rank on many keywords.

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So the more search terms that you get,

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the more you're discovered, right?

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So that is why discovery campaigns are so necessary

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when you're doing your campaigns.

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Okay, I have so many things open.

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All right, so you want to expand your reach.

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You also want to uncover new keyword opportunities.

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If you run any discovery campaigns

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and discovery campaigns are auto-targeting,

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broad campaigns and phrase campaigns.

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Category campaigns are also discovery campaigns.

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You're discovering new keywords and new essence, right?

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Brand defense campaign is also a type of campaign.

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So if you already have a brand or you launched a product,

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at a point you want to have a brand defense campaign.

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And for a brand defense campaign, what you do,

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again, let me show that on Amazon.

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So if I am this product, if I have this product,

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let's choose this one.

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I hope I'm not clicking on an ad, right?

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Let's say this is my product, right?

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Right down here, Amazon will start showing other products.

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Let's give it a second to load.

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Amazon starts showing all these products down here.

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So if a customer is on this page

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and looks at your products, looks at reviews

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and like look at your picture,

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trying to get to A-plus content,

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the first thing they see is other products.

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So if these other products have better prices

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or better images than you, then you know,

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and especially if they're clicking on your ad

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and they're buying your competitors, you're losing.

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You're actually paying for your competitors

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to get sales, right?

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So if you have variations or you have other products,

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this is the time to actually bid on your own essence, right?

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So you're defending your brand.

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You're taking spots here.

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Let's say if you have a brand that have 10 products,

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you want to actually show all your products here.

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So if someone is clicking on your ads,

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at least you might end up buying your own product, right?

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Or even if you have one or two,

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you can have those two products here

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and you can also do a virtual bundle

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to have three here to defend your own brand.

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The other one is profitability or ranking campaigns.

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So this is when you start maximizing on profit

250
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and you run this when you have done discovery campaigns

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or the other campaigns and started harvesting search terms

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that have good conversion.

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So these campaigns actually have search terms

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that you already know,

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you've proven that they have good conversion, right?

256
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And the other type of campaign

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is product targeting campaign.

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Any questions on that?

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And do you identify like some of these campaigns,

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you're running some of these campaigns, right?

261
00:19:49.560 --> 00:19:52.520
And so we are just talking about reasons

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why you're actually running some of these campaigns.

263
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Yeah.

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Abby, can you hear me okay?

265
00:19:59.720 --> 00:19:59.980
Yeah.

266
00:20:00.000 --> 00:20:05.420
I'm here with my wife, Melody, and I just sent you a question where we're going through

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the trainings and just really trying to wrap our arms around PPC.

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It's admittedly a little scary because I know once you start, you're you're not supposed

269
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to stop.

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Right.

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So there's that dynamic of like, oh, you know.

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But one of my immediate questions that we had is where our product is newer and we notice

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that Amazon provides like a pre-built recommended campaign.

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It starts off at like a ten dollar a day budget.

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And then it comes with like for us, like about forty five to forty nine like keywords.

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Or so it's already like prepackaged.

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And it honestly looks pretty enticing to go.

278
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Why not just start this?

279
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But just based on your process, would you advise against it or can that be complementary

280
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to what you're doing or?

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I would.

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I wouldn't do that.

283
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I wouldn't do Amazon recommended campaigns.

284
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You want to do your campaigns yourself.

285
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And also for ten dollars for forty five keywords, you will realize that it wouldn't even help.

286
00:21:11.600 --> 00:21:16.180
Some of the keywords, most of the keywords will not have enough budget for it.

287
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Right.

288
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Right.

289
00:21:16.980 --> 00:21:18.540
You set up your own companies.

290
00:21:18.540 --> 00:21:22.380
You do the research for your product and you set up your own campaigns.

291
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Even if you don't have keywords, I would rather recommend a discovery kind of campaigns to

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00:21:27.640 --> 00:21:32.260
discover your own keyword and assign your own budget to it.

293
00:21:32.400 --> 00:21:33.500
I can't hear you.

294
00:21:34.040 --> 00:21:34.140
Oh, OK.

295
00:21:34.240 --> 00:21:36.040
We can't see the discovery campaign.

296
00:21:36.660 --> 00:21:37.260
Oh.

297
00:21:37.460 --> 00:21:38.100
Oh, yeah.

298
00:21:38.220 --> 00:21:42.440
Melody was pointing out we don't actually see the discovery campaign in the trainings.

299
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Or is that forthcoming?

300
00:21:45.460 --> 00:21:45.980
We do.

301
00:21:46.160 --> 00:21:46.560
It is.

302
00:21:46.560 --> 00:21:48.980
It is actually in phase four.

303
00:21:48.980 --> 00:21:52.960
And I'm actually going to talk about discovery right now.

304
00:21:53.000 --> 00:21:53.680
OK.

305
00:21:54.320 --> 00:21:54.640
Great.

306
00:21:54.740 --> 00:21:57.200
That will be the next few things that I'm going to talk about.

307
00:21:59.620 --> 00:22:00.300
OK.

308
00:22:00.300 --> 00:22:00.740
Thank you.

309
00:22:01.220 --> 00:22:01.880
You're welcome.

310
00:22:02.820 --> 00:22:05.800
So let's start with a ranking campaign.

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00:22:06.940 --> 00:22:14.900
So examples of ranking campaign, exact match campaign that that is actually you can actually

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do video ad campaign.

313
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But in that video ad, keywords are exact match.

314
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Those are for ranking.

315
00:22:23.740 --> 00:22:24.080
Right.

316
00:22:24.360 --> 00:22:33.600
So ranking campaigns should have relevant keywords and as much as possible, do not turn

317
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them off.

318
00:22:34.440 --> 00:22:38.820
I see students trying to turn them off because they have high ACORS.

319
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It's the initial investment in your collecting data.

320
00:22:42.920 --> 00:22:43.720
Right.

321
00:22:43.720 --> 00:22:47.620
So don't be afraid to spend a little bit more on ranking campaigns.

322
00:22:48.540 --> 00:22:52.080
The goal, the whole thing is you do not have reviews.

323
00:22:53.120 --> 00:22:53.500
Right.

324
00:22:53.520 --> 00:22:56.700
So nobody wants to be a guinea pig.

325
00:22:57.960 --> 00:23:02.480
You will get a lot of clicks, especially if you have high search volume.

326
00:23:02.560 --> 00:23:08.700
Let's say if you have 10,000 search volume, which means 10,000 eyeballs, if you're on

327
00:23:08.700 --> 00:23:14.600
the first page, I've seen your product and they're just clicking in and not buying.

328
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They are checking what you have.

329
00:23:16.860 --> 00:23:17.240
Right.

330
00:23:17.240 --> 00:23:18.280
And you don't have reviews.

331
00:23:18.480 --> 00:23:19.760
So give it a chance.

332
00:23:19.920 --> 00:23:25.900
If you have high ACORS and it's extremely high, what you want to do is dial back on

333
00:23:25.900 --> 00:23:28.160
the bits, but don't turn them off.

334
00:23:28.800 --> 00:23:31.940
Immediately you start turning off relevant keywords.

335
00:23:32.120 --> 00:23:34.700
And this is from experience, though.

336
00:23:34.800 --> 00:23:36.720
Immediately you start turning them off.

337
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The algorithm deems it as you're not relevant to those keywords again.

338
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339
00:23:43.800 --> 00:23:50.800
And so in the future, when you turn it back on, you tend to have a very high cost per

340
00:23:50.800 --> 00:23:51.140
click.

341
00:23:52.720 --> 00:23:53.560
You don't want to do that.

342
00:23:53.620 --> 00:23:59.380
You want to be relevant to those relevant keywords that you did a research and you said

343
00:23:59.380 --> 00:24:00.840
you were relevant for.

344
00:24:00.840 --> 00:24:01.980
Give it a chance.

345
00:24:02.240 --> 00:24:09.220
Let it get reviews, at least 20, above 20 reviews, and then go back and optimize those

346
00:24:09.220 --> 00:24:09.560
lessons.

347
00:24:09.660 --> 00:24:10.880
But do not turn them off.

348
00:24:11.360 --> 00:24:11.440
Right.

349
00:24:11.940 --> 00:24:15.600
So I'm going to talk also, how do you.

350
00:24:16.560 --> 00:24:20.560
How do you optimize a ranking campaign?

351
00:24:21.380 --> 00:24:23.620
First, we don't turn it off.

352
00:24:24.640 --> 00:24:27.140
Secondly, you start from your search terms.

353
00:24:27.140 --> 00:24:31.500
So Amazon never used to give search terms for ranking campaigns.

354
00:24:32.000 --> 00:24:32.920
Now they are.

355
00:24:33.340 --> 00:24:33.340


356
00:24:33.340 --> 00:24:38.020
So let's say baby knee pads, let me use that as an example.

357
00:24:38.680 --> 00:24:44.220
So for your relevant keywords in baby knee pads, your relevant keyword would be baby

358
00:24:44.220 --> 00:24:44.920
knee pads.

359
00:24:45.320 --> 00:24:45.700
Right.

360
00:24:45.700 --> 00:24:48.360
Let's say that is the one with the most search volume.

361
00:24:48.360 --> 00:24:54.420
When you throw that in for an exact match in your search term, you get the plural in

362
00:24:54.420 --> 00:24:55.480
the singular version.

363
00:24:56.040 --> 00:24:57.500
So you want to go in.

364
00:24:57.840 --> 00:24:59.980
I wish I could show you guys this.

365
00:25:00.000 --> 00:25:04.140
Anyone has a ranking campaign that we can use?

366
00:25:09.620 --> 00:25:11.620
Anyone wants to volunteer for this one?

367
00:25:11.840 --> 00:25:13.920
I don't know what kind of campaigns I have.

368
00:25:14.100 --> 00:25:17.320
I'm just running two right now with targeted keywords.

369
00:25:18.260 --> 00:25:20.020
Do you have an exact match?

370
00:25:20.780 --> 00:25:21.180
Yes.

371
00:25:21.620 --> 00:25:22.080
All right.

372
00:25:22.160 --> 00:25:23.960
So that will be a ranking campaign.

373
00:25:24.280 --> 00:25:25.780
The goal of that is to rank.

374
00:25:26.080 --> 00:25:27.120
Do you mind sharing, Tara?

375
00:25:27.500 --> 00:25:28.800
No, not at all.

376
00:25:28.800 --> 00:25:29.620
Let me stop.

377
00:25:29.700 --> 00:25:30.560
Let me stop sharing.

378
00:25:30.700 --> 00:25:34.020
And we are going to use Tara's exact match, which

379
00:25:34.020 --> 00:25:37.440
is a ranking campaign, to show how you optimize that campaign.

380
00:25:38.120 --> 00:25:39.580
So let me stop sharing.

381
00:25:43.660 --> 00:25:44.580
Try again.

382
00:25:46.020 --> 00:25:47.180
All right, you want to see my desktop?

383
00:25:47.540 --> 00:25:48.280
Can you see it?

384
00:25:49.020 --> 00:25:49.500
No.

385
00:25:49.640 --> 00:25:51.040
OK, it's coming back.

386
00:25:51.060 --> 00:25:51.900
It's coming up.

387
00:25:52.140 --> 00:25:54.800
OK, so I'm going to request for control.

388
00:26:08.460 --> 00:26:11.180
OK, Tara, which one is an exact match?

389
00:26:11.280 --> 00:26:12.640
Is it open already?

390
00:26:13.800 --> 00:26:17.300
That's my, yeah, both of my campaigns are on here.

391
00:26:17.300 --> 00:26:18.840
I'm in targeting right now.

392
00:26:20.440 --> 00:26:23.580
OK, so I'm going to go back.

393
00:26:24.580 --> 00:26:26.680
Let's go back to campaigns.

394
00:26:28.920 --> 00:26:29.340
Yes.

395
00:26:30.320 --> 00:26:31.960
Is it this one?

396
00:26:32.720 --> 00:26:33.980
Both of them are exact match.

397
00:26:34.520 --> 00:26:37.680
OK, so for an exact match for any ranking campaign,

398
00:26:37.780 --> 00:26:41.180
so you would do this for a video match campaign as well.

399
00:26:41.220 --> 00:26:43.120
So you're going to open it up.

400
00:26:46.440 --> 00:26:48.700
You're going to go into the ad group.

401
00:26:50.440 --> 00:26:52.700
And you're going to go to your search terms first.

402
00:26:54.060 --> 00:26:56.440
So always start from your search terms, right?

403
00:26:56.560 --> 00:26:59.940
So you will realize that we have different variations

404
00:26:59.940 --> 00:27:02.520
of the keyword that she put in right here.

405
00:27:02.520 --> 00:27:06.340
So the keyword she has in is wedding planning, right?

406
00:27:06.340 --> 00:27:09.220
But she has different variations of it.

407
00:27:09.460 --> 00:27:12.380
If any of this is not relevant, you

408
00:27:12.380 --> 00:27:14.900
want to negative target that.

409
00:27:15.380 --> 00:27:17.900
But if all these are relevant, you

410
00:27:17.900 --> 00:27:20.680
want to see where your money is being spent

411
00:27:20.680 --> 00:27:23.080
and how is it converting.

412
00:27:26.600 --> 00:27:31.860
So that is where I will start optimizing for a ranking campaign

413
00:27:31.860 --> 00:27:34.460
and even discovery campaigns, right?

414
00:27:34.460 --> 00:27:37.380
Then the next thing you want to do

415
00:27:37.420 --> 00:27:40.140
is you're going to go back to your ad group.

416
00:27:42.240 --> 00:27:44.460
And you're going to go for bid adjustment.

417
00:27:49.320 --> 00:27:51.980
And I'm going to say different things for bid adjustment.

418
00:27:52.400 --> 00:27:56.320
If you are just starting a launch campaign,

419
00:27:56.760 --> 00:28:00.300
I don't actually do any adjustment here.

420
00:28:00.580 --> 00:28:04.600
It depends on how quickly you want data, right?

421
00:28:04.600 --> 00:28:06.000
Or what your budget is.

422
00:28:06.100 --> 00:28:08.620
If you want the data quickly, then you

423
00:28:08.620 --> 00:28:13.240
can increase for adjustment for top of search and rest of search.

424
00:28:14.940 --> 00:28:18.480
But if you end up out there and you don't have reviews,

425
00:28:18.940 --> 00:28:20.840
you'll get a lot of clicks, right?

426
00:28:20.840 --> 00:28:22.240
It's still giving you data.

427
00:28:22.480 --> 00:28:24.500
You get a lot of clicks and it will not convert.

428
00:28:24.640 --> 00:28:25.540
And you will spend a lot.

429
00:28:25.800 --> 00:28:27.980
So look at your budget before you do this.

430
00:28:28.040 --> 00:28:30.860
But I will recommend don't make any adjustment.

431
00:28:31.940 --> 00:28:34.960
Start getting data and know where it's helping

432
00:28:35.280 --> 00:28:36.500
and make the adjustment.

433
00:28:37.000 --> 00:28:40.540
So I'm going to move this to lifetime

434
00:28:40.540 --> 00:28:43.940
and see what data we have here, right?

435
00:28:44.940 --> 00:28:48.480
So we don't have enough data for this going.

436
00:28:49.900 --> 00:28:54.860
So let's say if Tara had 21 reviews on her lesson

437
00:28:55.220 --> 00:29:00.320
and for top of search, we have this amount of impressions.

438
00:29:00.380 --> 00:29:06.240
But we are seeing all her impressions on rest of search.

439
00:29:06.240 --> 00:29:10.280
We immediately want to test top of search.

440
00:29:10.280 --> 00:29:11.480
And Tara will take this out.

441
00:29:11.560 --> 00:29:12.480
Don't worry about it.

442
00:29:12.720 --> 00:29:13.760
I'm not worried.

443
00:29:15.160 --> 00:29:17.980
We immediately want to test top of search.

444
00:29:18.860 --> 00:29:21.580
After 21 reviews, you have social proof.

445
00:29:21.920 --> 00:29:24.400
So you want to show up at the top of search

446
00:29:24.400 --> 00:29:27.600
of your relevant keywords to get more data.

447
00:29:28.100 --> 00:29:29.140
Will you convert?

448
00:29:29.580 --> 00:29:32.780
What is it that you have to do on your lesson itself

449
00:29:32.780 --> 00:29:34.240
to make some changes?

450
00:29:34.320 --> 00:29:38.280
So if you are showing up at top of search for a whole month

451
00:29:38.280 --> 00:29:40.520
and you're getting impressions, you're getting clicks,

452
00:29:40.620 --> 00:29:43.140
but it's not converted, you know there's something

453
00:29:43.140 --> 00:29:44.780
in your lesson that you have to change.

454
00:29:44.960 --> 00:29:46.460
It could be price point.

455
00:29:46.660 --> 00:29:49.660
It could be you have to add a coupon.

456
00:29:49.840 --> 00:29:53.480
Or it could be your images itself, right?

457
00:29:53.540 --> 00:29:58.080
So it will give you a lot of data for this, right?

458
00:29:58.880 --> 00:29:59.980
Then after you find out...

459
00:30:00.000 --> 00:30:11.760
just like this, you will go back to the campaign itself and you go to targeting, right? So,

460
00:30:12.480 --> 00:30:23.700
any keyword, so all I'm doing is I'm just going to show only the keywords that

461
00:30:24.420 --> 00:30:30.980
is active right now, right? So, if I'm looking at this campaign and I'm thinking

462
00:30:32.100 --> 00:30:39.880
from working backwards, from search terms, bid adjustment, I'm realizing that all my budget

463
00:30:39.880 --> 00:30:45.460
is going to just one keyword, but the others are not getting any impressions.

464
00:30:46.020 --> 00:30:54.100
What I would usually do, and I have a typical example, I just started this video ad and it's

465
00:30:54.100 --> 00:31:00.740
going crazy because just one keyword is taking over the budget. So, if one keyword is taking

466
00:31:00.740 --> 00:31:05.700
over all the budgets, you want to take that keyword out and create a campaign for it,

467
00:31:05.700 --> 00:31:11.280
right? So, that it will have its own budget. So, the rest of the keywords can have enough

468
00:31:11.280 --> 00:31:20.160
budget on it, right? Tara, how long have you run this ad? These are the two that I just started

469
00:31:20.160 --> 00:31:27.720
this week on Monday or Tuesday when I was working with the eight-figure toolkit. Okay,

470
00:31:27.880 --> 00:31:34.340
so what I would recommend, I know you have a very low budget for this, right?

471
00:31:36.800 --> 00:31:42.260
Yeah, I would love to keep it under $10 a day. I'm just praying it's not going to max out the

472
00:31:42.260 --> 00:31:48.120
credit card. That's where we're at right now. Okay, that works fine. It's good to know your

473
00:31:48.120 --> 00:31:56.200
budget coming in. It helps, right? Yeah. It helps. So, what I'm going to do for anyone looking at

474
00:31:56.200 --> 00:32:02.660
this, you want to go to your dashboard. You want to go to customize columns.

475
00:32:04.420 --> 00:32:10.420
And these are the metrics that you want to see. So, you know your match type. You already have

476
00:32:10.420 --> 00:32:17.200
it in the naming, so you don't need it again. I don't need to see suggested bid. I want to see

477
00:32:17.140 --> 00:32:24.120
impressions. So, impressions means when somebody comes on Amazon, let's say this is Amazon.

478
00:32:24.920 --> 00:32:40.040
I'm going to type and I type baby knee pads, right? If I don't even click on any of

479
00:32:41.140 --> 00:32:46.320
these products, as long as you're showing up here, you get impressions,

480
00:32:47.400 --> 00:32:56.840
right? So, if I come here, I want to see impressions, meaning are my ads being seen?

481
00:32:57.380 --> 00:33:02.580
So, if I'm not getting impressions, I want to increase my bid. It means maybe I'm showing up

482
00:33:02.580 --> 00:33:08.940
on page four. I want to come up, right? So, you want to see impressions. You want to see clicks.

483
00:33:09.820 --> 00:33:17.360
You want to see your click-through rate. You want to see your spend. Cost per click is important.

484
00:33:17.700 --> 00:33:24.680
You can decide to see orders. Oh my goodness. I'm sitting in my office and there's a huge car

485
00:33:24.680 --> 00:33:32.700
behind my office. That scared the hell out of me. Okay. Orders and sales. And one other thing I want

486
00:33:32.700 --> 00:33:42.540
to see always is my ACOS, right? Then I'm going to apply this. So, at a quick glance, I'm able to

487
00:33:42.540 --> 00:33:51.340
see this keyword is not getting impressions, right? So, if you have, and from looking at many

488
00:33:51.340 --> 00:33:58.340
campaigns from students, this is a suggestion. You don't have to, again, look at your budget,

489
00:33:58.340 --> 00:34:05.680
look at how much you can spend for your campaigns. If you have a keyword that has

490
00:34:05.680 --> 00:34:16.159
searches over 4,000, about 1,000 impressions per day is awesome. It's ideal, right? So, if it's

491
00:34:16.159 --> 00:34:22.659
seven days, at least you want to see a total of about 7,000 impressions. Again, when people are

492
00:34:22.780 --> 00:34:29.139
typing, let's say if I have 4,000 searches and people are typing baby knee pads, not even

493
00:34:29.139 --> 00:34:36.699
clicking, and I'm showing up, I'm getting impressions, right? So, knowing my impressions, impressions

494
00:34:36.699 --> 00:34:44.239
should tend to clicks and clicks to orders. So, I'm looking for conversion. The more you're seeing,

495
00:34:44.659 --> 00:34:50.940
the more people will click on you, the more you will convert and you use that data to optimize

496
00:34:50.940 --> 00:34:55.920
your listings. Okay. So, that was for exact match campaign. Tara,

497
00:34:56.100 --> 00:34:59.980
thank you so much for sharing this with us. Yeah. Thank you.

498
00:35:00.000 --> 00:35:10.140
Okay, so I'm going to go on, and we're going to talk about discovery campaigns and how to optimize them.

499
00:35:12.380 --> 00:35:16.380
And if you have any questions, keep dropping them in the chat, I will come back to them.

500
00:35:17.180 --> 00:35:18.860
So we've optimized

501
00:35:22.620 --> 00:35:25.680
ranking campaign, and we're going to go to discovery campaign.

502
00:35:26.380 --> 00:35:30.740
So for discovery campaign, I'm talking about auto campaign.

503
00:35:31.860 --> 00:35:36.460
I'm talking about broad match campaign, it can be modified broad or normal broad.

504
00:35:36.840 --> 00:35:41.080
I'm talking about phrase campaign, and I'm talking about a category campaign.

505
00:35:42.080 --> 00:35:44.200
So those are discovery campaigns.

506
00:35:44.380 --> 00:35:50.740
So you can actually use a video ad to do any of these, like sponsored brand video.

507
00:35:50.900 --> 00:35:54.720
You can do exact match, you can do discovery match with them.

508
00:35:55.420 --> 00:36:03.080
So for discovery campaign, again, this is how you're going to optimize it.

509
00:36:03.080 --> 00:36:12.020
When you start a discovery campaign, and I love discovery campaigns because it helps you expand your reach.

510
00:36:12.960 --> 00:36:16.120
So many, you show up on so many search terms.

511
00:36:16.220 --> 00:36:19.500
You're also able to discover relevant keywords.

512
00:36:19.820 --> 00:36:22.340
And that is how you scale, right?

513
00:36:22.340 --> 00:36:27.580
That is how you are able to scale your ads or your brands or anything.

514
00:36:28.580 --> 00:36:36.440
One thing that will be really helpful when you're creating discovery campaign is to group semantic keywords.

515
00:36:37.740 --> 00:36:42.960
For example, if I'm running a phrase campaign for a doorman, right?

516
00:36:42.960 --> 00:36:46.700
I have outdoor keywords, I have indoor keywords.

517
00:36:46.820 --> 00:36:50.500
I would love to have all the indoor keywords.

518
00:36:51.060 --> 00:36:56.100
If it's a broad campaign, long tail, indoor keywords in one campaign.

519
00:36:56.100 --> 00:37:08.520
So when I see that that campaign has a low click-through rate, I know there's something about outdoor that is not working, especially for my main keyword, right?

520
00:37:08.520 --> 00:37:11.640
So I want to go in there and optimize for that.

521
00:37:11.920 --> 00:37:14.920
It helps a lot when you are able to group them like that.

522
00:37:15.500 --> 00:37:22.020
So I'm going to use, I think I had an auto-targeting campaign that I was working with.

523
00:37:22.020 --> 00:37:25.140
No, this is a video campaign that is care of me.

524
00:37:26.780 --> 00:37:29.500
Let's go to one auto-targeting.

525
00:37:30.140 --> 00:37:35.420
So what I'm saying here can be applied to any kind of discovery campaign.

526
00:37:36.700 --> 00:37:37.420
Right.

527
00:37:38.420 --> 00:37:41.040
So I'm going to go to this auto-targeting campaign.

528
00:37:51.280 --> 00:38:00.140
And the first place I want to go to for auto-targeting campaign will be your search terms.

529
00:38:06.200 --> 00:38:12.720
So start your optimization for any discovery campaign from your search terms.

530
00:38:13.580 --> 00:38:18.900
Like I've had students come on a call and say, I didn't even know that existed on the campaign.

531
00:38:20.120 --> 00:38:22.440
Always go to your search terms.

532
00:38:23.140 --> 00:38:28.260
This is where you'll be wasting lots of money, but you don't want to do that.

533
00:38:28.260 --> 00:38:28.680
Right.

534
00:38:28.680 --> 00:38:34.420
And the more you clean, the more you have more money for other keywords.

535
00:38:35.700 --> 00:38:40.100
So the first thing you want to look out for is irrelevant keywords.

536
00:38:40.640 --> 00:38:42.520
So mine is not a tool pack.

537
00:38:42.660 --> 00:38:45.780
So I don't even want to see this tool pack.

538
00:38:46.100 --> 00:38:49.500
So what I'm going to do is I'm going to take this keyword.

539
00:38:49.620 --> 00:38:51.340
I'm going to copy it.

540
00:38:51.540 --> 00:38:53.680
And I'm going to go to negative targeting.

541
00:38:53.680 --> 00:38:58.700
And for this time, I'm going to add negative exact.

542
00:38:59.540 --> 00:38:59.540


543
00:38:59.760 --> 00:39:08.880
If I see the keyword tool pack showing up a lot, I'm going to just pick tool pack and do negative phrase.

544
00:39:09.320 --> 00:39:13.800
Like don't every time that phrase tool pack is showing up, don't show me.

545
00:39:14.200 --> 00:39:14.200


546
00:39:14.200 --> 00:39:16.660
So that the tool pack will be taken away.

547
00:39:17.200 --> 00:39:18.360
Does that make sense?

548
00:39:18.600 --> 00:39:22.660
So the first thing is irrelevant keywords in your search terms.

549
00:39:22.660 --> 00:39:25.260
You want to take away any irrelevant keyword.

550
00:39:25.960 --> 00:39:32.160
Again, remember the goal for discovery campaigns is to discover new keywords, is to expand your reach.

551
00:39:32.400 --> 00:39:35.840
So I don't want Amazon spending money where they're not supposed to.

552
00:39:36.600 --> 00:39:40.340
So any irrelevant keywords, I want to negative target those.

553
00:39:40.760 --> 00:39:42.280
The second thing is ASIN.

554
00:39:43.540 --> 00:39:50.120
So it's not, you're not just negative targeting keywords, ASINs as well.

555
00:39:50.120 --> 00:39:54.360
If this is not relevant or mine does not have wheels.

556
00:39:54.400 --> 00:39:56.340
So I don't even know why they're showing this.

557
00:39:56.820 --> 00:39:59.060
So I want to take this ASIN.

558
00:40:02.080 --> 00:40:08.840
And I want to take care to negative targeting and negative product, right?

559
00:40:08.840 --> 00:40:13.320
So I'm going to add this product to it.

560
00:40:15.820 --> 00:40:19.060
So you have to choose a brand, right?

561
00:40:19.060 --> 00:40:20.600
I don't want to exclude the brand.

562
00:40:20.700 --> 00:40:22.400
I want to exclude the product.

563
00:40:22.460 --> 00:40:24.040
So I'm going to add the Ace in here.

564
00:40:26.220 --> 00:40:26.780
Okay.

565
00:40:28.240 --> 00:40:32.900
And after you, so for your search terms, again, irrelevant keywords,

566
00:40:33.220 --> 00:40:35.940
any search term that is spending more than $10.

567
00:40:36.180 --> 00:40:42.180
So if I have a budget of $20 and there's a search term and you can use

568
00:40:42.180 --> 00:40:44.400
these filters as much as possible.

569
00:40:45.240 --> 00:40:49.640
That is spending more than $10.

570
00:40:51.980 --> 00:40:53.980
And I don't have any sales.

571
00:40:54.680 --> 00:40:55.800
I don't want to do that.

572
00:40:55.800 --> 00:40:59.240
I don't want just one search term taking over the budget.

573
00:40:59.660 --> 00:41:02.700
I want to discover more search terms, right?

574
00:41:02.820 --> 00:41:08.940
The other important thing for discovery campaigns is sales or orders.

575
00:41:09.180 --> 00:41:14.740
So any search term that has more than three orders, you want to have as that.

576
00:41:14.800 --> 00:41:16.100
And that is how you grow.

577
00:41:17.020 --> 00:41:18.980
So those are converting well.

578
00:41:19.160 --> 00:41:23.540
And I always do three orders because for me, I'm assuming, well,

579
00:41:23.540 --> 00:41:27.920
the first order call, it could be one person buying two, right?

580
00:41:27.920 --> 00:41:31.740
So if I get that three orders and the A course is good,

581
00:41:31.740 --> 00:41:34.200
I'm taking that, that is how I'm going to grow.

582
00:41:34.400 --> 00:41:38.740
Because the more you optimize and you take these search terms that are converting

583
00:41:38.820 --> 00:41:44.800
well, you know, and you also expect better conversions on those keywords.

584
00:41:45.000 --> 00:41:49.520
The only thing I wouldn't do though, is in the past,

585
00:41:50.320 --> 00:41:53.720
we used to negative those that we were harvesting from here.

586
00:41:54.220 --> 00:41:54.740
Don't do that.

587
00:41:54.900 --> 00:41:58.600
Just leave them to do their things because all these campaigns are playing

588
00:41:58.600 --> 00:42:00.540
different roles, right?

589
00:42:00.540 --> 00:42:02.540
So we'll talk more about that.

590
00:42:02.760 --> 00:42:06.840
So after you've gone through your search terms,

591
00:42:07.780 --> 00:42:10.920
the next step you want to do is go to bid adjustment.

592
00:42:15.240 --> 00:42:18.900
And so for bid adjustment, follow the data.

593
00:42:19.240 --> 00:42:21.700
Again, follow the data here, right?

594
00:42:21.700 --> 00:42:27.320
So I'm bidding 20% top of set because it's a discovery campaign.

595
00:42:27.600 --> 00:42:29.480
But look at my A course here.

596
00:42:30.020 --> 00:42:34.320
Like I'm getting two clicks to get two orders, right?

597
00:42:34.320 --> 00:42:35.580
So great A course.

598
00:42:35.680 --> 00:42:36.480
What do I want to do?

599
00:42:36.540 --> 00:42:37.980
I want to increase this.

600
00:42:41.420 --> 00:42:41.940
Abby?

601
00:42:42.460 --> 00:42:42.780
Going well.

602
00:42:43.500 --> 00:42:44.340
Melody, go ahead.

603
00:42:44.540 --> 00:42:45.340
A quick question.

604
00:42:45.740 --> 00:42:46.680
Sorry to interrupt.

605
00:42:47.440 --> 00:42:50.740
Are you saying that you do or do not recommend the auto campaign?

606
00:42:50.900 --> 00:42:54.740
We just noticed that it recently got removed from phase three training.

607
00:42:54.920 --> 00:42:58.000
I don't know if it got moved or if it's something you guys are not recommending

608
00:42:58.000 --> 00:42:58.500
anymore.

609
00:42:59.100 --> 00:42:59.860
And I missed.

610
00:43:00.040 --> 00:43:02.560
I thought you said you were not recommending it just now.

611
00:43:02.800 --> 00:43:03.840
But you're showing.

612
00:43:04.500 --> 00:43:05.880
So I'm sorry for the confusion.

613
00:43:06.900 --> 00:43:07.180
No.

614
00:43:07.180 --> 00:43:13.600
So Melody, if you get a chance, watch my training from last week, right?

615
00:43:13.940 --> 00:43:13.940


616
00:43:14.000 --> 00:43:16.840
So depending on your budget, right?

617
00:43:16.840 --> 00:43:20.280
I will highly recommend you have some kind of discovery campaign.

618
00:43:21.380 --> 00:43:27.260
If you already have a lot of keywords, I will recommend for discovery campaign,

619
00:43:27.520 --> 00:43:28.860
you do broad match campaign.

620
00:43:28.960 --> 00:43:31.500
Because you already know long tail keywords.

621
00:43:32.040 --> 00:43:35.060
But if you, I have a student that I'm working with.

622
00:43:35.140 --> 00:43:36.620
She has only eight keywords.

623
00:43:36.620 --> 00:43:41.640
So immediately we go to auto campaigns because Amazon will bring you

624
00:43:41.640 --> 00:43:42.640
different search terms.

625
00:43:42.800 --> 00:43:44.320
You have not thought of, right?

626
00:43:44.340 --> 00:43:46.400
I see broad campaigns.

627
00:43:46.840 --> 00:43:49.980
You already have the keyword and you're feeding the system with a keyword,

628
00:43:50.220 --> 00:43:50.860
right?

629
00:43:51.020 --> 00:43:53.880
So know what keywords you have.

630
00:43:54.220 --> 00:43:55.040
Do your research.

631
00:43:55.400 --> 00:44:00.220
It will help you determine what kind of discovery campaign to go for.

632
00:44:01.020 --> 00:44:01.660
Okay.

633
00:44:01.760 --> 00:44:03.280
Does that make sense to you, Peter?

634
00:44:03.340 --> 00:44:03.860
Thank you.

635
00:44:03.860 --> 00:44:04.600
Thank you.

636
00:44:04.740 --> 00:44:07.840
We will definitely come back to the training from last week.

637
00:44:08.040 --> 00:44:08.400
Thank you.

638
00:44:09.220 --> 00:44:09.220


639
00:44:09.720 --> 00:44:09.760
Okay.

640
00:44:10.320 --> 00:44:17.420
So if I'm looking at, again, following the data, if I'm looking at rest of

641
00:44:17.420 --> 00:44:18.180
search, right?

642
00:44:18.720 --> 00:44:19.680
Rest of search.

643
00:44:20.000 --> 00:44:24.120
I have 40% already in for 37 clicks.

644
00:44:24.220 --> 00:44:25.700
I'm getting six orders.

645
00:44:25.860 --> 00:44:27.580
Of course, I want to increase it.

646
00:44:27.760 --> 00:44:33.840
I want to increase my bed adjustment here, right?

647
00:44:34.740 --> 00:44:40.580
If it's also a product that you've run for so long and we never used to have

648
00:44:40.580 --> 00:44:48.160
this, like if you've been on my course, try audience adjustment, right?

649
00:44:48.160 --> 00:44:51.800
It tends to have really good acosts.

650
00:44:52.120 --> 00:44:55.380
So try it and see how it works for you.

651
00:44:56.820 --> 00:44:59.980
So after I've done all that, so you're following.

652
00:45:00.000 --> 00:45:03.300
the steps, like how I do this, right?

653
00:45:03.300 --> 00:45:03.860
Let's go back.

654
00:45:04.520 --> 00:45:05.020
What happened?

655
00:45:07.860 --> 00:45:08.620
Okay.

656
00:45:11.560 --> 00:45:13.220
I've done bid adjustment.

657
00:45:14.640 --> 00:45:19.680
Now, what I'm gonna do is I'm gonna go to the target itself.

658
00:45:21.840 --> 00:45:22.340
Right?

659
00:45:23.380 --> 00:45:28.040
For my auto campaigns and for most of my auto campaigns,

660
00:45:28.800 --> 00:45:32.040
the goal is to discover new search terms.

661
00:45:32.420 --> 00:45:35.040
So I usually turn off substitute.

662
00:45:35.480 --> 00:45:37.260
If I want to do substitute,

663
00:45:37.520 --> 00:45:39.820
I would rather do category targeting,

664
00:45:40.040 --> 00:45:41.260
which tends to be expensive,

665
00:45:41.440 --> 00:45:43.600
but it works depending on the category.

666
00:45:43.820 --> 00:45:47.400
So I have my close and loose turned on

667
00:45:47.440 --> 00:45:50.440
and they're both doing well, right?

668
00:45:50.440 --> 00:45:54.280
So if I look at this one and I immediately want

669
00:45:54.280 --> 00:45:58.640
to at least increase my bid,

670
00:45:58.880 --> 00:46:02.340
that is if I did not, again, if you do bid adjustment,

671
00:46:02.900 --> 00:46:06.040
you're increasing this percentages here, right?

672
00:46:06.040 --> 00:46:08.040
So you can decide to do the bid adjustment

673
00:46:08.040 --> 00:46:10.520
or increase here, depending on your budget.

674
00:46:10.880 --> 00:46:17.160
So this is how I will optimize a discovery campaign.

675
00:46:17.720 --> 00:46:19.420
So I'm gonna stop sharing again.

676
00:46:20.380 --> 00:46:20.880
Let's see.

677
00:46:22.020 --> 00:46:23.260
Oh, I can find it right here.

678
00:46:23.260 --> 00:46:24.260
Okay.

679
00:46:30.940 --> 00:46:34.520
Let's talk about optimizing brand defense campaigns.

680
00:46:34.660 --> 00:46:39.740
So if you've done PPC for a month or more,

681
00:46:39.760 --> 00:46:42.060
I will highly recommend brand defense campaign.

682
00:46:42.860 --> 00:46:45.380
You don't have to have thousands of ASIN,

683
00:46:45.580 --> 00:46:46.980
target your own ASIN.

684
00:46:48.120 --> 00:46:50.820
So it will be a product targeting campaign.

685
00:46:50.820 --> 00:46:54.360
You have your own ASIN in there and you have a hybrid.

686
00:46:55.240 --> 00:46:58.600
The goal again is to take that spot

687
00:46:58.600 --> 00:47:03.620
that is underneath your listing itself, right?

688
00:47:03.620 --> 00:47:06.400
So you also make adjustment as you go.

689
00:47:09.320 --> 00:47:13.760
This is a campaign I want you to focus on as you grow.

690
00:47:15.400 --> 00:47:19.760
So this is a profitability campaign.

691
00:47:21.600 --> 00:47:24.500
From your discovery campaigns,

692
00:47:25.220 --> 00:47:27.120
you're discovering new search terms

693
00:47:27.120 --> 00:47:30.060
and you're realizing that they have good ACOS.

694
00:47:30.640 --> 00:47:34.260
So that's why you're harvesting them into campaigns, right?

695
00:47:34.820 --> 00:47:37.680
Once you harvest them into those campaigns,

696
00:47:37.900 --> 00:47:42.300
it can be exact match, it can be broad, it can be,

697
00:47:44.080 --> 00:47:45.560
what other campaign is there?

698
00:47:46.260 --> 00:47:50.000
Whatever campaign you put those harvested search terms in,

699
00:47:50.520 --> 00:47:54.400
the goal is to dominate the page, right?

700
00:47:54.580 --> 00:47:58.500
So let me show you one on Amazon.

701
00:48:00.360 --> 00:48:03.940
So there are some products that when you go on Amazon,

702
00:48:04.340 --> 00:48:07.680
you realize you're seeing them like four times on the page

703
00:48:07.680 --> 00:48:09.920
and that is exactly what you're doing.

704
00:48:10.280 --> 00:48:12.040
They've harvested those keywords,

705
00:48:12.240 --> 00:48:13.900
you know it has great ACOS.

706
00:48:14.020 --> 00:48:16.020
So what do they do?

707
00:48:16.300 --> 00:48:19.640
They dominate that page with different kinds of ads

708
00:48:19.640 --> 00:48:21.680
because they know they have better conversion

709
00:48:21.740 --> 00:48:24.580
on that keyword, right?

710
00:48:24.580 --> 00:48:26.660
So you will see that they have a brand,

711
00:48:28.320 --> 00:48:29.840
how do we call this campaign?

712
00:48:31.080 --> 00:48:33.000
It's called brand something campaign.

713
00:48:34.000 --> 00:48:37.100
They have that, they will also have a video campaign.

714
00:48:37.440 --> 00:48:40.180
You will see them organically on the page

715
00:48:40.180 --> 00:48:42.260
and you'll see them sponsored on the page.

716
00:48:42.280 --> 00:48:44.540
So sometimes you're seeing them four or five times

717
00:48:44.540 --> 00:48:47.860
and what they're doing is they're dominating the page

718
00:48:47.860 --> 00:48:49.500
so you see them multiple times.

719
00:48:49.500 --> 00:48:51.720
It's like TV ads, the more you see it,

720
00:48:51.720 --> 00:48:52.840
the more you wanna go by.

721
00:48:53.240 --> 00:48:55.020
So that's exactly what they're doing

722
00:48:55.300 --> 00:48:59.640
when they are running profit campaigns, right?

723
00:48:59.640 --> 00:49:04.540
So as you grow and you start harvesting those campaigns,

724
00:49:05.540 --> 00:49:07.640
I mean, those keywords,

725
00:49:08.380 --> 00:49:12.060
it will get to a point where you actually increase

726
00:49:12.880 --> 00:49:15.760
your budget for the profit campaigns

727
00:49:15.760 --> 00:49:17.820
and start decreasing your budget

728
00:49:18.540 --> 00:49:19.880
for the discovery campaigns.

729
00:49:20.020 --> 00:49:23.600
That is when you have actually taken so much

730
00:49:23.600 --> 00:49:24.900
from your discovery campaigns

731
00:49:24.900 --> 00:49:27.100
that you realize that they are not really

732
00:49:27.100 --> 00:49:28.100
bringing anything more.

733
00:49:28.500 --> 00:49:32.260
You can reduce so much your budget for that

734
00:49:32.260 --> 00:49:35.380
and reallocate that budget to the profit campaigns

735
00:49:35.380 --> 00:49:36.940
that are working for you.

736
00:49:40.640 --> 00:49:42.940
Two more slides and we can do Q&A.

737
00:49:43.920 --> 00:49:47.000
So if first week of launch,

738
00:49:47.000 --> 00:49:48.760
let's talk about first week of launch.

739
00:49:49.000 --> 00:49:50.880
So it's your first week of launch.

740
00:49:51.180 --> 00:49:53.780
I don't want you to do any major changes

741
00:49:53.780 --> 00:49:55.660
during the first week.

742
00:49:57.440 --> 00:49:59.980
Don't start your campaigns and turn them off.

743
00:50:00.000 --> 00:50:06.800
and change images. You want everything to sit for a while. That is when you know

744
00:50:06.800 --> 00:50:12.960
what is working and what is not working, right? It actually costs you more when

745
00:50:12.960 --> 00:50:18.300
you're making major changes because Amazon actually shows that they give you

746
00:50:18.300 --> 00:50:26.920
real data after 72 hours. So if you are changing bids, changing budgets like the

747
00:50:26.920 --> 00:50:33.260
same day because you're looking at home spending too much, you're not actually

748
00:50:33.480 --> 00:50:40.720
collecting data. So let us say, I can't say this enough, let us say, let us say

749
00:50:40.720 --> 00:50:46.360
you want to collect the data, right? The major things I'll look for is some red

750
00:50:46.360 --> 00:50:52.740
flags like, of course, for your discovery campaigns, you want to go in there,

751
00:50:52.740 --> 00:50:58.520
remove irrelevant search terms. For those, that is necessary. Like, it is irrelevant.

752
00:50:58.720 --> 00:51:02.580
I don't even care. Just remove them. I want my money spent well, right?

753
00:51:03.400 --> 00:51:09.900
Or keywords that are spending extremely high amounts. Like, if I have one keyword

754
00:51:09.900 --> 00:51:14.380
that is spending $100 a day, of course, of course, I want to go in and change that.

755
00:51:14.380 --> 00:51:19.000
But no major changes the first week. Also, make sure you're not running

756
00:51:19.000 --> 00:51:25.500
out of budgets, right? So for me on the East Coast, I'm always, when I launch,

757
00:51:25.640 --> 00:51:33.100
and I just did one launch this week, what I'm checking is, am I running out of budget

758
00:51:34.120 --> 00:51:39.040
before 10 p.m. Eastern Standard? Because I know the West Coast people are not sleeping.

759
00:51:39.540 --> 00:51:45.840
So I want to get some. So depending on, just look at your budget and make that

760
00:51:45.840 --> 00:51:51.340
decision for yourself, right? But don't run out of budget during launch.

761
00:51:52.480 --> 00:51:59.260
I cannot also say this enough, track your data. Track your data.

762
00:52:00.060 --> 00:52:07.180
You cannot manage what you're not tracking. So Sophie Society actually gave us this

763
00:52:07.180 --> 00:52:13.460
in the app. App, a similar thing, but you can track everything on this,

764
00:52:14.220 --> 00:52:20.820
or you can track some of it. The one they give us is really extensive, right?

765
00:52:20.820 --> 00:52:30.500
So go to the app, go to Resources, go to PPC. I think it's PPC tracking. Right here.

766
00:52:37.720 --> 00:52:50.760
And make a copy, start. Okay. I want to show you, if you haven't seen this before,

767
00:52:50.900 --> 00:52:56.240
please make a copy, start tracking. That is how you're able to see what is working

768
00:52:56.240 --> 00:53:00.340
and what is not working, right? So you can make a copy. This is how it looks like.

769
00:53:00.500 --> 00:53:15.560
I just want to show you. Right here. So it's a week by week. Just put it on your schedule.

770
00:53:16.040 --> 00:53:21.920
This is the day I sit down on a weekly basis to track this data. It helps a lot,

771
00:53:22.080 --> 00:53:27.340
especially at the end of the month. And at the end of each quarter, you know the trends

772
00:53:28.220 --> 00:53:33.180
for your product, right? So make sure you're tracking your data.

773
00:53:36.180 --> 00:53:44.240
Okay. After week one, what should you check for? Impressions should lead to clicks,

774
00:53:44.280 --> 00:53:50.540
should lead to conversion, right? So you're getting a lot of impressions, no clicks.

775
00:53:51.500 --> 00:53:57.880
You start getting the idea of, okay, is it my price point? Could it be reviews? Could it be

776
00:53:57.880 --> 00:54:03.820
my main image? But if you don't have the data yet, don't make any adjustment yet, right?

777
00:54:05.080 --> 00:54:10.600
If you have low impressions, you want to increase your bids. So you're showing up.

778
00:54:11.740 --> 00:54:18.880
High clicks, no order, you know, it's telling you something about your main image, right?

779
00:54:18.880 --> 00:54:24.320
Adjust your bids on high and low performing keywords. After that,

780
00:54:25.200 --> 00:54:29.400
negative target irrelevant search terms and harvest good ones.

781
00:54:31.260 --> 00:54:38.920
You launch for about a month, pull your business report. You're looking for traffic

782
00:54:38.920 --> 00:54:48.160
and conversion on those reports, right? So your traffic is your sessions. If you have really low

783
00:54:48.400 --> 00:54:54.040
traffic, it means you're not seeing on many keywords. So it's either

784
00:54:54.480 --> 00:54:59.300
you start some discovery campaigns or find ways to be seen.

785
00:55:00.720 --> 00:55:03.320
So traffic is PPC, right?

786
00:55:03.320 --> 00:55:05.540
Then if your conversion is low,

787
00:55:05.860 --> 00:55:07.920
in conversion where you're looking for on the report

788
00:55:07.920 --> 00:55:10.200
is your unit session percentage.

789
00:55:10.900 --> 00:55:13.880
If that is low, go back to your listing.

790
00:55:14.060 --> 00:55:15.780
It's telling you something about your listing.

791
00:55:16.480 --> 00:55:18.500
And that can be confirmed too

792
00:55:18.500 --> 00:55:20.360
with your brand analytics report.

793
00:55:20.520 --> 00:55:22.840
So on your brand analytics report,

794
00:55:23.040 --> 00:55:24.080
search query performance,

795
00:55:24.160 --> 00:55:27.440
and if you want to know more about these reports,

796
00:55:27.440 --> 00:55:30.440
I did a training on that a couple of weeks ago,

797
00:55:31.220 --> 00:55:33.880
look for your search query performance.

798
00:55:34.280 --> 00:55:35.140
What is your conversion?

799
00:55:35.260 --> 00:55:37.060
So you see your other competitors,

800
00:55:37.560 --> 00:55:38.840
it gives you a funnel,

801
00:55:39.740 --> 00:55:41.140
how many clicks you're getting,

802
00:55:41.580 --> 00:55:43.100
how many people are adding to cart,

803
00:55:43.180 --> 00:55:45.540
and how many people are actually purchasing.

804
00:55:45.860 --> 00:55:47.860
So it gives you an idea of your conversion.

805
00:55:48.180 --> 00:55:49.820
So you go back to your, again,

806
00:55:50.280 --> 00:55:51.440
we're taking this data,

807
00:55:51.640 --> 00:55:53.900
going to our listing to optimize.

808
00:55:54.600 --> 00:55:57.520
Search term report is one thing

809
00:55:57.520 --> 00:55:59.160
that you should also be looking at it

810
00:55:59.160 --> 00:56:01.380
on a monthly basis, right?

811
00:56:02.640 --> 00:56:02.940
Budget.

812
00:56:04.020 --> 00:56:06.520
So at a point you want to see,

813
00:56:07.060 --> 00:56:08.280
especially when you're creating,

814
00:56:08.400 --> 00:56:10.300
you started creating profit campaigns,

815
00:56:11.140 --> 00:56:12.740
do they need more budget?

816
00:56:12.960 --> 00:56:14.500
Do you want to win your budget

817
00:56:14.500 --> 00:56:17.000
from the ones that you started with

818
00:56:17.000 --> 00:56:20.680
and start focusing on the ones that are doing well, right?

819
00:56:22.260 --> 00:56:26.440
Look at your sheets, your tracking sheet.

820
00:56:27.240 --> 00:56:29.500
What is your A-course?

821
00:56:29.660 --> 00:56:30.540
I mean, your tacos,

822
00:56:30.700 --> 00:56:32.300
don't focus only on your A-course.

823
00:56:32.920 --> 00:56:35.000
What is your tacos trend?

824
00:56:35.560 --> 00:56:37.980
Are you trending in a positive direction

825
00:56:37.980 --> 00:56:40.900
or what can you do to help you with that?

826
00:56:41.740 --> 00:56:43.700
On a quarterly basis,

827
00:56:44.000 --> 00:56:45.240
one thing I do,

828
00:56:45.400 --> 00:56:48.040
I know some sellers recommend

829
00:56:49.400 --> 00:56:52.040
changing your listing on a monthly basis.

830
00:56:53.540 --> 00:56:54.960
I personally don't do that.

831
00:56:55.180 --> 00:56:56.940
I do it on a quarterly basis.

832
00:56:57.540 --> 00:57:00.540
I look at a lot of things for the quarter

833
00:57:00.620 --> 00:57:02.580
and I go into my listing

834
00:57:02.580 --> 00:57:05.780
because sometimes I have to change my A-plus content

835
00:57:05.780 --> 00:57:06.880
depending on the data.

836
00:57:07.380 --> 00:57:09.840
I have to change my images, right?

837
00:57:09.840 --> 00:57:12.260
And add keywords again.

838
00:57:12.420 --> 00:57:14.080
So those keywords that you're harvesting

839
00:57:14.080 --> 00:57:18.540
from your search term to start your profit,

840
00:57:18.820 --> 00:57:20.040
you just don't start that.

841
00:57:20.220 --> 00:57:22.560
You have to make sure they are in your listing as well,

842
00:57:22.680 --> 00:57:23.140
right?

843
00:57:23.140 --> 00:57:25.780
So let's say you're doing baby knee pads.

844
00:57:26.820 --> 00:57:29.960
That is what you started with as your TSERK.

845
00:57:30.580 --> 00:57:32.480
But then from your search terms,

846
00:57:33.100 --> 00:57:36.340
baby crawling knee pads is the one working for you.

847
00:57:36.400 --> 00:57:39.940
That is what has to be in your title, right?

848
00:57:39.940 --> 00:57:41.380
So you're using the data

849
00:57:41.380 --> 00:57:44.660
to come back and optimize your listing.

850
00:57:46.540 --> 00:57:48.860
And make adjustments on budgets as you grow.

851
00:57:49.200 --> 00:57:52.380
As you grow, the different campaigns will come into scale.

852
00:57:52.680 --> 00:57:55.380
So make adjustments on your budgets as you grow.

853
00:57:57.860 --> 00:58:00.520
We still have our Second Eye sessions.

854
00:58:00.720 --> 00:58:03.000
If you need a Second Eye session with me,

855
00:58:03.000 --> 00:58:07.200
please, you can book at rainmakerupgrades.com

856
00:58:07.200 --> 00:58:10.120
for a Second Eye session as well.

857
00:58:10.720 --> 00:58:12.960
Okay, I'm gonna go through,

858
00:58:13.620 --> 00:58:15.840
I'm gonna stop sharing.

859
00:58:19.000 --> 00:58:21.740
I'm gonna go through the chat for a minute.

860
00:58:24.380 --> 00:58:26.720
Okay, I see all these questions, I answered that.

861
00:58:29.740 --> 00:58:30.660
Okay.

862
00:58:39.820 --> 00:58:40.300
Okay.

863
00:58:40.300 --> 00:58:41.560
That is strange.

864
00:58:43.240 --> 00:58:45.120
Kalina, do you wanna share your screen

865
00:58:45.120 --> 00:58:46.360
and we can look at it together?

866
00:58:46.540 --> 00:58:48.960
So I have to turn them off completely.

867
00:58:49.360 --> 00:58:50.400
No, I wouldn't do that.

868
00:58:50.920 --> 00:58:53.900
Okay, they're spending so much, I can control.

869
00:58:54.000 --> 00:58:55.280
Okay, let's look at that.

870
00:58:55.680 --> 00:58:58.520
And then I'll come to Andrea's question.

871
00:58:58.640 --> 00:58:59.660
Yeah, Kalina, go ahead.

872
00:58:59.660 --> 00:59:00.920
Share your screen with me.

873
00:59:00.980 --> 00:59:02.520
Just a second, this is the wrong,

874
00:59:02.940 --> 00:59:04.580
although, yeah, I can come here.

875
00:59:07.160 --> 00:59:09.540
Yeah, so I can change the bits on all my campaigns

876
00:59:10.760 --> 00:59:13.040
except for video campaign

877
00:59:13.040 --> 00:59:15.000
where I'm targeting a few keywords.

878
00:59:15.620 --> 00:59:17.340
Okay, let's look at that.

879
00:59:20.260 --> 00:59:21.740
Sorry, loading a bit.

880
00:59:23.700 --> 00:59:26.980
And so whilst Kalina's pen is loading,

881
00:59:27.780 --> 00:59:29.800
if you haven't heard of Sufi Society,

882
00:59:30.040 --> 00:59:30.980
I will highly recommend.

883
00:59:31.660 --> 00:59:32.380
Chris is a good friend.

884
00:59:32.620 --> 00:59:34.260
We talk about PPC all the time.

885
00:59:34.600 --> 00:59:35.900
He has a bigger budget

886
00:59:35.900 --> 00:59:38.240
and he's managing so many big companies.

887
00:59:38.340 --> 00:59:40.220
So I learned from him a lot, right?

888
00:59:41.580 --> 00:59:43.780
He will give you the basis, you will love it.

889
00:59:43.960 --> 00:59:46.600
I've given you a lot and it's from experience.

890
00:59:46.860 --> 00:59:50.120
They are experimenting with bigger, bigger companies, right?

891
00:59:50.120 --> 00:59:51.840
So it's not everything that he will recommend

892
00:59:51.840 --> 00:59:54.960
on the PPC campaign that you have to come

893
00:59:54.960 --> 00:59:56.640
and implement your small business.

894
00:59:56.980 --> 00:59:57.920
Don't forget that, right?

895
00:59:58.120 --> 00:59:59.980
You will get there, but then you will.

896
01:00:00.000 --> 01:00:06.420
get a lot from that challenge. So you haven't, if you haven't signed up, please do sign up. And

897
01:00:06.420 --> 01:00:12.460
Chris will be coming to our community in October as well. I recommend it a lot as well. I'm doing

898
01:00:12.460 --> 01:00:18.560
the second time now and it's so valuable. Yeah, I love the Sophie Society. Yeah.

899
01:00:20.300 --> 01:00:24.380
Almost there. Okay.

900
01:00:24.400 --> 01:00:25.980
Here we are.

901
01:00:27.140 --> 01:00:29.500
Here. So keyword bit is.

902
01:00:34.720 --> 01:00:35.640
Okay.

903
01:00:50.540 --> 01:00:51.940
Okay.

904
01:00:51.940 --> 01:00:53.320
And you are in targeting.

905
01:00:55.280 --> 01:00:55.560
Sure.

906
01:01:02.120 --> 01:01:08.700
Very strange. So I'm going to go back. These are the search terms. Yeah.

907
01:01:08.840 --> 01:01:12.540
When I hovered over it, I saw something about cost control.

908
01:01:15.720 --> 01:01:23.320
Okay. Okay. You had to start. Did you start this long ago? So I got this message and Amazon has

909
01:01:24.120 --> 01:01:33.000
about a week ago. Oh, you just started this a week ago? Yeah. Okay. So you have to start this

910
01:01:33.000 --> 01:01:39.200
all over again. So if any of you have a video campaign, I got a message for my video campaigns

911
01:01:39.200 --> 01:01:46.160
that they will be ending. I think last week. And the reason is Amazon has a different way of doing

912
01:01:46.160 --> 01:01:52.160
video ad campaigns. My suggestion, and I should have done this. My video ad campaigns were doing

913
01:01:52.160 --> 01:02:00.100
really well. So go to your search term report and actually download the data you have. I lost

914
01:02:00.100 --> 01:02:05.680
all my data on that. Right? So I did what Amazon was showing me. Colleen, I'm going to stop sharing.

915
01:02:05.760 --> 01:02:11.940
So start this again. Start this. It will show you how you're supposed to do it. Let me share

916
01:02:11.940 --> 01:02:27.740
my screen real quick. I should have really done this. So I lost lots of data. So if you go to,

917
01:02:27.920 --> 01:02:38.920
I'm going to go to my video ad campaign, one of my favorites. So if I go here, this,

918
01:02:39.480 --> 01:02:44.140
I have been running this ad and I have not even changed the creative. And please don't be like

919
01:02:44.140 --> 01:02:50.940
me. Always change the creative, right? Because it was working. I've run this ad for four years.

920
01:02:51.240 --> 01:02:56.980
Now Amazon comes in, tells me they're changing things. And if I don't change it, you're going

921
01:02:56.980 --> 01:03:03.320
to turn it off. I just followed them and I've lost everything. Like if I go here, it just gives me

922
01:03:03.530 --> 01:03:11.830
just a month data. I'm so sad about this. And you will see that now it doesn't just have your

923
01:03:11.790 --> 01:03:19.410
keywords. So Colleen, when you do it, watch out for this. This is what is sucking the energy out

924
01:03:19.410 --> 01:03:29.450
of my ads. You guys can hear from my voice how upset I am. So this one, keywords related to

925
01:03:29.450 --> 01:03:36.010
landing page, all my impressions. So Amazon is suggesting that you want to add this

926
01:03:37.110 --> 01:03:42.990
and this to the keywords you're adding. So when you started, you see this keyword related to your

927
01:03:43.410 --> 01:03:50.570
brand and keyword related to your landing page, right? All your impressions will be going here

928
01:03:51.310 --> 01:03:56.810
and you will, this is where I'm spending all my money. And I did not pay attention. It took me a

929
01:03:56.890 --> 01:04:03.730
week to see this, right? So make sure you download your information if you've run it for some time

930
01:04:03.730 --> 01:04:09.870
before you start this. And from the stats, go to this and make sure you have lower bid

931
01:04:10.050 --> 01:04:14.010
and just increase it with data, right? That's what I would recommend for you.

932
01:04:16.630 --> 01:04:22.690
And what does it do exactly? So this is actually running everything to

933
01:04:22.690 --> 01:04:27.210
any product that is related to your product on the page.

934
01:04:28.550 --> 01:04:30.370
How do we add it?

935
01:04:32.390 --> 01:04:40.510
And that's why you have tons of impressions. So for now, my goal is, since I don't have

936
01:04:40.510 --> 01:04:47.330
enough data here, I'm going to turn everything off here and let this run with this budget

937
01:04:47.330 --> 01:04:52.390
and start a new ad, right? Turn this off in the new one

938
01:04:52.390 --> 01:04:57.950
so I can have my budget help with my own keywords here.

939
01:05:01.520 --> 01:05:02.680
Does that help?

940
01:05:04.440 --> 01:05:09.180
Yeah, I just didn't understand how do I add this one as a keyword?

941
01:05:11.140 --> 01:05:12.800
You don't add it.

942
01:05:12.880 --> 01:05:16.000
When you add your keywords, Amazon will add it themselves.

943
01:05:16.920 --> 01:05:20.380
So I need to create a new sponsored video company?

944
01:05:20.800 --> 01:05:21.340
Yes.

945
01:05:22.160 --> 01:05:22.760
Okay.

946
01:05:22.960 --> 01:05:26.060
And I add my keywords and then it adds this one automatically?

947
01:05:26.060 --> 01:05:29.640
When you add your keywords, it adds these two to it, right?

948
01:05:30.140 --> 01:05:33.620
The only thing you can do is try to turn those two off.

949
01:05:33.880 --> 01:05:41.140
But what I'm noticing is the one that is related to your products,

950
01:05:41.620 --> 01:05:44.580
you tend to get good impressions on it, which is good.

951
01:05:44.660 --> 01:05:48.380
But if you don't take care, all your budgets will go to that one.

952
01:05:49.020 --> 01:05:49.020


953
01:05:49.020 --> 01:05:49.020


954
01:05:49.180 --> 01:05:49.440
Yeah.

955
01:05:49.980 --> 01:05:50.540
Okay.

956
01:05:50.820 --> 01:05:51.380
All right.

957
01:05:51.380 --> 01:05:53.940
Could I ask something else about my campaigns?

958
01:05:54.700 --> 01:05:54.700


959
01:05:55.800 --> 01:05:56.200
Okay.

960
01:05:56.480 --> 01:05:56.820
Okay.

961
01:05:56.820 --> 01:05:59.580
So my situation is actually that for a few months,

962
01:05:59.580 --> 01:06:03.020
I've been running very low budget campaigns because I didn't have the

963
01:06:03.020 --> 01:06:03.240
budget.

964
01:06:04.440 --> 01:06:09.420
And I was getting like really very few sales.

965
01:06:09.520 --> 01:06:13.380
So now I started actually increasing the budget because I have the

966
01:06:14.040 --> 01:06:15.120
possibility to do it again.

967
01:06:15.120 --> 01:06:17.160
And I'm basically in the launch phase.

968
01:06:17.160 --> 01:06:21.060
I've been doing, let's say $30 a day for two weeks.

969
01:06:21.500 --> 01:06:22.020
Okay.

970
01:06:22.080 --> 01:06:26.980
And I have a few campaigns running and I'm not sure if this is a good

971
01:06:27.000 --> 01:06:32.600
strategy because I have one discover campaign that uses up a lot of

972
01:06:32.600 --> 01:06:35.560
budget, but I'm also ranking on a lot of keywords organically as well,

973
01:06:35.620 --> 01:06:36.640
which is awesome.

974
01:06:37.300 --> 01:06:42.120
But I'm not focusing on one or two long tail keywords that I can also

975
01:06:42.340 --> 01:06:46.320
focus to rank organically, like on the top first page.

976
01:06:46.320 --> 01:06:49.940
Like I have these, but they're not getting any impressions,

977
01:06:50.140 --> 01:06:51.860
even though I've set the bits very high.

978
01:06:52.180 --> 01:06:57.360
And so I'm like simultaneously running a few so that I keep on ranking,

979
01:06:57.580 --> 01:07:02.880
but I know a good strategy would be to choose one or two and aim for

980
01:07:02.880 --> 01:07:05.740
eight sales for each so that I rank on top of the page,

981
01:07:05.880 --> 01:07:10.420
but I don't know how to get those to get more impressions and clicks.

982
01:07:11.100 --> 01:07:14.340
Oh, my first question would be those keywords.

983
01:07:14.340 --> 01:07:16.440
Do they have such volume to them?

984
01:07:17.020 --> 01:07:18.120
So if you're going for.

985
01:07:18.260 --> 01:07:19.340
About a thousand each.

986
01:07:20.980 --> 01:07:21.280
Okay.

987
01:07:21.280 --> 01:07:22.740
That is why.

988
01:07:22.780 --> 01:07:23.260
Right.

989
01:07:23.440 --> 01:07:26.680
That is why you're not getting a lot of impressions.

990
01:07:26.860 --> 01:07:30.740
So let's say if I have a keyword that has 10,000 searches,

991
01:07:31.140 --> 01:07:33.020
I naturally get impression.

992
01:07:33.620 --> 01:07:34.080
Right.

993
01:07:34.140 --> 01:07:39.300
So have a keyword like that, that has a high set volume.

994
01:07:39.300 --> 01:07:42.860
I know you're running away from it, but it's okay.

995
01:07:42.860 --> 01:07:45.440
Like if it has 10,000.

996
01:07:45.860 --> 01:07:46.280
Right.

997
01:07:46.280 --> 01:07:48.640
I don't want to be the highest on the page.

998
01:07:48.740 --> 01:07:51.140
Even if I'm showing up on page two,

999
01:07:51.240 --> 01:07:56.880
the reason is it pulls those relevant keywords related to what's up to

1000
01:07:56.880 --> 01:07:58.260
when you're ranking on the name.

1001
01:07:59.020 --> 01:07:59.580
Right.

1002
01:07:59.900 --> 01:08:04.800
So I'd rather invest my money in the one that has the most set volume.

1003
01:08:05.100 --> 01:08:06.420
I don't want to bid.

1004
01:08:06.500 --> 01:08:10.100
If the highest bid is $1, I'll bid maybe 75 cents.

1005
01:08:10.100 --> 01:08:12.800
The more I rank on the higher keyword,

1006
01:08:12.980 --> 01:08:16.100
the more the lower set volume keywords also rise up.

1007
01:08:17.260 --> 01:08:17.260


1008
01:08:18.180 --> 01:08:21.819
You mean in the organic or the sponsored listing?

1009
01:08:22.359 --> 01:08:23.279
In the organic.

1010
01:08:23.920 --> 01:08:27.200
So when you track your keyword tracker.

1011
01:08:27.700 --> 01:08:28.040
Right.

1012
01:08:28.040 --> 01:08:28.800
So let's say.

1013
01:08:29.460 --> 01:08:32.300
Keyword you are on page four right now.

1014
01:08:32.479 --> 01:08:36.000
And you increase your bid and you get on page two.

1015
01:08:36.600 --> 01:08:38.319
Check your other relevant keywords.

1016
01:08:38.319 --> 01:08:39.500
You see that organic.

1017
01:08:40.340 --> 01:08:41.100
Also pulling.

1018
01:08:41.760 --> 01:08:45.520
Especially when they have like overlapping keywords.

1019
01:08:45.720 --> 01:08:46.979
That's what I'm looking for.

1020
01:08:47.880 --> 01:08:50.800
You see that it's pulling it up.

1021
01:08:51.640 --> 01:08:52.819
So the more you rank.

1022
01:08:53.479 --> 01:08:54.720
The higher set keyword.

1023
01:08:55.920 --> 01:08:58.340
The more you pull the other ones.

1024
01:08:59.359 --> 01:08:59.520
Right.

1025
01:09:00.779 --> 01:09:02.100
Lower keywords.

1026
01:09:02.760 --> 01:09:05.580
Like the one with a thousand sets of volume.

1027
01:09:05.960 --> 01:09:06.439
Right.

1028
01:09:06.439 --> 01:09:08.600
And you want to do exact match.

1029
01:09:08.819 --> 01:09:12.300
I will bid really high on it because it has very low keywords.

1030
01:09:13.000 --> 01:09:14.380
I mean, very low set volume.

1031
01:09:16.140 --> 01:09:20.060
So I would rather invest on the highest keyword.

1032
01:09:21.140 --> 01:09:23.479
So it pulls the other ones up.

1033
01:09:24.060 --> 01:09:24.060


1034
01:09:25.080 --> 01:09:25.380
Okay.

1035
01:09:25.380 --> 01:09:28.439
Well, my tier K is 4,200.

1036
01:09:29.439 --> 01:09:31.800
Let's say, and I am, I'm investing it also,

1037
01:09:31.920 --> 01:09:35.220
but I'm not getting many sales from it because the competition is very

1038
01:09:35.220 --> 01:09:35.819
high there.

1039
01:09:36.520 --> 01:09:40.359
So I've been wondering if I should keep investing in this one without much

1040
01:09:40.359 --> 01:09:40.819
return.

1041
01:09:41.760 --> 01:09:41.760


1042
01:09:43.260 --> 01:09:43.700
I will.

1043
01:09:45.340 --> 01:09:47.500
Reason is it will pull the 2,000.

1044
01:09:48.220 --> 01:09:50.060
And you should be fine.

1045
01:09:50.700 --> 01:09:51.979
So that explains a lot.

1046
01:09:52.399 --> 01:09:53.380
Thank you.

1047
01:09:53.460 --> 01:09:54.300
I'll do that.

1048
01:09:54.520 --> 01:09:55.120
You're welcome.

1049
01:09:56.460 --> 01:09:56.840
All right.

1050
01:09:56.900 --> 01:09:57.260
Awesome.

1051
01:09:58.340 --> 01:09:59.480
Let's see.

1052
01:10:01.180 --> 01:10:05.340
Andrea, you said, if ranking on the first page for keywords,

1053
01:10:05.580 --> 01:10:07.580
should you still run ads for the keyword,

1054
01:10:07.760 --> 01:10:09.140
especially if it's from the short?

1055
01:10:09.720 --> 01:10:11.420
Yes, I will.

1056
01:10:13.580 --> 01:10:16.300
The thing is, and this is from my experience,

1057
01:10:16.520 --> 01:10:18.600
immediately you turn that keyword off,

1058
01:10:18.800 --> 01:10:20.360
you start losing organic rank.

1059
01:10:21.880 --> 01:10:23.980
You immediately start losing organic rank.

1060
01:10:25.180 --> 01:10:28.380
It's usually because you're showing up on page 1,

1061
01:10:28.380 --> 01:10:31.820
and people are seeing you organically.

1062
01:10:32.440 --> 01:10:34.020
You're showing up multiple times,

1063
01:10:34.080 --> 01:10:36.540
and that's why people are choosing to buy you organically.

1064
01:10:36.940 --> 01:10:37.980
So I will keep it going.

1065
01:10:38.540 --> 01:10:39.480
I wouldn't stop.

1066
01:10:40.680 --> 01:10:41.440
Thank you.

1067
01:10:42.260 --> 01:10:46.020
You want to dominate those pages that are working for you, yeah.

1068
01:10:46.480 --> 01:10:49.080
I will have multiple ads.

1069
01:10:49.660 --> 01:10:52.320
Like, if it gets to a point, you have to do that.

1070
01:10:52.360 --> 01:10:54.160
You have to dominate on some pages.

1071
01:10:54.740 --> 01:10:56.980
Like, three ads going on one page

1072
01:10:56.980 --> 01:10:59.080
because it's converting better for you,

1073
01:10:59.140 --> 01:11:01.240
not just any keyword, right?

1074
01:11:01.240 --> 01:11:04.100
The ones that are converting better for you.

1075
01:11:04.620 --> 01:11:08.300
Will these slides be available to us afterwards?

1076
01:11:09.740 --> 01:11:10.900
Kim, I love that.

1077
01:11:10.920 --> 01:11:11.680
You take screenshots.

1078
01:11:11.880 --> 01:11:14.160
OK, yes, I can make those available.

1079
01:11:14.300 --> 01:11:15.180
They are not perfect.

1080
01:11:15.580 --> 01:11:18.000
I was like, OK, done is better than perfect.

1081
01:11:18.100 --> 01:11:20.020
I'm going to just slap the things on there,

1082
01:11:20.020 --> 01:11:21.380
but I can share them, yes.

1083
01:11:22.060 --> 01:11:25.640
I'm running out of stock before I get new inventory,

1084
01:11:25.640 --> 01:11:28.240
but I have some at my house.

1085
01:11:28.400 --> 01:11:31.140
I would love to hear your thoughts on.

1086
01:11:31.180 --> 01:11:38.080
OK, going, maintain my listener, slow down, and change to FBM.

1087
01:11:41.720 --> 01:11:43.880
OK, that's a good question.

1088
01:11:45.300 --> 01:11:47.640
So this would be my suggestion.

1089
01:11:47.920 --> 01:11:54.900
If everyone is selling FBA on the page and you go FBM,

1090
01:11:54.900 --> 01:11:56.220
you hardly get sales.

1091
01:11:58.200 --> 01:12:02.100
So people are used to, I get it in two days, right?

1092
01:12:02.100 --> 01:12:03.960
So if you switch and you realize,

1093
01:12:04.240 --> 01:12:05.960
I'm going to get it in five days,

1094
01:12:05.960 --> 01:12:08.920
and the difference in price is not that much,

1095
01:12:09.220 --> 01:12:11.240
you tend to get very low sales.

1096
01:12:11.880 --> 01:12:15.720
And they lower the sales, then you start losing rank

1097
01:12:16.160 --> 01:12:19.200
because you're not keeping up with the sales velocity, right?

1098
01:12:19.200 --> 01:12:23.420
So what I would tell you is push, sell through,

1099
01:12:23.420 --> 01:12:24.560
and close your listing.

1100
01:12:24.560 --> 01:12:26.140
You want to keep that rank.

1101
01:12:26.600 --> 01:12:32.460
So if you reduce your sales velocity, you're losing rank.

1102
01:12:32.500 --> 01:12:34.820
And when you come back, you have to do all this again.

1103
01:12:35.020 --> 01:12:37.440
Now, I would rather sell out closer.

1104
01:12:37.980 --> 01:12:40.560
For some reason, when you do that and you come back,

1105
01:12:41.040 --> 01:12:44.980
it's easier to rank back where you used to be, right?

1106
01:12:44.980 --> 01:12:46.820
So that would be my recommendation for you.

1107
01:12:47.460 --> 01:12:51.720
OK, and how does that change with Q4 coming on?

1108
01:12:51.720 --> 01:12:55.220
Because there's so long to check it in.

1109
01:12:55.900 --> 01:12:56.500
Yeah.

1110
01:12:56.920 --> 01:13:00.880
I'm not sure if I should just wait and just hope for the best

1111
01:13:00.880 --> 01:13:02.220
or if I should?

1112
01:13:03.000 --> 01:13:05.440
If you have some home, I will send it.

1113
01:13:06.360 --> 01:13:09.740
So I have products that just came in,

1114
01:13:09.740 --> 01:13:10.860
and we are in September.

1115
01:13:11.340 --> 01:13:14.140
It's been two weeks, my products have not checked in.

1116
01:13:14.260 --> 01:13:16.960
And some are lost, I can't track it.

1117
01:13:16.960 --> 01:13:19.160
It happens in Q4, right?

1118
01:13:19.160 --> 01:13:22.280
But if you have some home, I will send it.

1119
01:13:22.860 --> 01:13:25.840
At least it will be checked in by end of October,

1120
01:13:25.840 --> 01:13:28.820
and you still get the sales, right?

1121
01:13:28.820 --> 01:13:30.440
So I will send it.

1122
01:13:30.520 --> 01:13:32.440
I will definitely send it if you have some home.

1123
01:13:33.080 --> 01:13:33.100
Yeah.

1124
01:13:33.420 --> 01:13:34.580
OK, thank you.

1125
01:13:35.780 --> 01:13:36.820
You're welcome.

1126
01:13:38.460 --> 01:13:39.840
Kim, have fun.

1127
01:13:40.860 --> 01:13:42.520
OK, thank you a lot.

1128
01:13:44.180 --> 01:13:47.200
OK, Kalina, we'll come back to you.

1129
01:13:47.200 --> 01:13:49.240
Christy, how can I help you?

1130
01:13:53.300 --> 01:13:55.980
We spoke earlier this week, and you gave me

1131
01:13:56.080 --> 01:13:57.960
some changes to my listing.

1132
01:13:58.040 --> 01:13:59.960
And I just wanted to see if you could

1133
01:13:59.960 --> 01:14:07.380
take a look at the changes that are live on Amazon Now

1134
01:14:07.660 --> 01:14:10.840
and just make sure that I implemented everything

1135
01:14:10.900 --> 01:14:11.500
correctly.

1136
01:14:12.300 --> 01:14:13.280
Hold on a second.

1137
01:14:13.280 --> 01:14:19.020
I think I'm not sure if this is the right window or not.

1138
01:14:19.580 --> 01:14:21.060
But I can pull up my listing.

1139
01:14:22.120 --> 01:14:23.160
This is it here.

1140
01:14:24.900 --> 01:14:27.160
So you said a few things.

1141
01:14:27.840 --> 01:14:32.220
One, you said that my second image should

1142
01:14:32.220 --> 01:14:34.640
have a child's face in it.

1143
01:14:35.940 --> 01:14:39.680
And then you said that the dark green background,

1144
01:14:39.680 --> 01:14:44.860
I should replace it to something that made my thing pop better.

1145
01:14:46.140 --> 01:14:49.300
I added this image as the sixth image,

1146
01:14:49.740 --> 01:14:52.160
but Amazon put it as the third.

1147
01:14:52.340 --> 01:14:54.960
And I think that that's some auto-correct

1148
01:14:54.960 --> 01:14:57.040
that they have in their algorithm that's

1149
01:14:57.040 --> 01:14:58.640
forcing it into that spot.

1150
01:14:58.780 --> 01:14:59.900
Because that's where it was.

1151
01:15:00.000 --> 01:15:01.840
before when it was the green background.

1152
01:15:03.060 --> 01:15:06.340
And then instead of the infographics,

1153
01:15:06.820 --> 01:15:08.980
the way that they appeared like in the app

1154
01:15:08.980 --> 01:15:10.580
when I was asking for feedback,

1155
01:15:10.660 --> 01:15:12.740
I made them as lifestyle images

1156
01:15:14.000 --> 01:15:16.340
with kind of a lighter color palette.

1157
01:15:18.540 --> 01:15:21.240
This is a little bit text heavy,

1158
01:15:22.520 --> 01:15:26.720
that AI image thing that Steven has

1159
01:15:26.720 --> 01:15:28.300
in his like eight figure image.

1160
01:15:28.300 --> 01:15:31.640
It doesn't give you an option to do the 1080 pixel

1161
01:15:31.640 --> 01:15:33.700
by 1080 pixel, it just gives you one size.

1162
01:15:34.100 --> 01:15:37.180
And so I think you told me like try to fill up all the space

1163
01:15:37.320 --> 01:15:40.760
because my other images are, you know,

1164
01:15:40.800 --> 01:15:42.960
whatever standard size photographs are.

1165
01:15:43.160 --> 01:15:46.040
And so this is how I tried to capitalize

1166
01:15:46.080 --> 01:15:48.320
on that space on the side.

1167
01:15:51.840 --> 01:15:54.140
This had a huge table in it,

1168
01:15:54.160 --> 01:15:55.520
I don't think you probably remember,

1169
01:15:55.520 --> 01:15:59.500
but I reduced it down to just talking about one thing

1170
01:16:00.480 --> 01:16:04.000
and having it less like a scientific journal article

1171
01:16:04.000 --> 01:16:06.340
and more just like a polished article.

1172
01:16:06.640 --> 01:16:08.860
And then you get six images.

1173
01:16:09.000 --> 01:16:12.680
So I put this in as an image,

1174
01:16:12.980 --> 01:16:15.280
but I could change it out too.

1175
01:16:15.320 --> 01:16:17.440
I was wondering if you had any additional feedback.

1176
01:16:18.660 --> 01:16:20.060
How many videos do you have?

1177
01:16:21.280 --> 01:16:24.200
Two videos, let me put in two videos.

1178
01:16:24.760 --> 01:16:26.880
Oh, I had to click on this other thing.

1179
01:16:27.120 --> 01:16:29.320
So this is a difference

1180
01:16:29.320 --> 01:16:31.500
from what I saw the last time, Christy.

1181
01:16:32.020 --> 01:16:34.840
Like if you can see when you took out the background,

1182
01:16:35.100 --> 01:16:37.220
the green background, it makes it so clean.

1183
01:16:38.860 --> 01:16:42.200
That is how I see it, it makes it so clean, right?

1184
01:16:42.200 --> 01:16:43.680
Let's watch the video.

1185
01:16:45.240 --> 01:16:46.420
Let me start it from the beginning.

1186
01:16:59.580 --> 01:17:01.820
So some of the feedback was it didn't look

1187
01:17:01.820 --> 01:17:03.940
like there was enough space in the container

1188
01:17:04.020 --> 01:17:05.840
to fill their child up.

1189
01:17:06.760 --> 01:17:09.300
And so some of the content that I was trying to create

1190
01:17:09.800 --> 01:17:12.800
was around, like actually it is a lot of food

1191
01:17:12.800 --> 01:17:23.280
that you can fit in and...

1192
01:17:23.280 --> 01:17:24.180
You did create this one, right?

1193
01:17:24.180 --> 01:17:24.180


1194
01:17:24.180 --> 01:17:24.800
You did create this one yourself.

1195
01:17:25.700 --> 01:17:28.400
Yeah, that was my husband's hands.

1196
01:17:31.320 --> 01:17:31.900
Okay.

1197
01:17:33.780 --> 01:17:36.200
My VA edited it.

1198
01:17:36.920 --> 01:17:40.280
I think it could be shorter.

1199
01:17:41.840 --> 01:17:42.260
It could be.

1200
01:17:42.780 --> 01:17:45.580
And what I will ask for your VA to do,

1201
01:17:46.200 --> 01:17:47.440
show your products first.

1202
01:17:48.660 --> 01:17:51.000
In all the videos, like the first three seconds,

1203
01:17:51.100 --> 01:17:53.080
let's see the products, right?

1204
01:17:53.080 --> 01:17:56.480
Then you can go on to show the food

1205
01:17:56.480 --> 01:17:59.320
and how you're filling the bowl up.

1206
01:18:01.640 --> 01:18:02.880
I met with Kim yesterday.

1207
01:18:03.260 --> 01:18:04.920
So, oh, Kim is no longer here.

1208
01:18:05.240 --> 01:18:10.320
She used this AI tool to actually create videos

1209
01:18:10.340 --> 01:18:12.560
and they were so cool.

1210
01:18:13.220 --> 01:18:15.140
I immediately sent it to my VA.

1211
01:18:15.200 --> 01:18:18.040
I'm like, you have to learn how to use this, right?

1212
01:18:18.920 --> 01:18:21.860
Did she use the one in Stephen's toolkit

1213
01:18:21.860 --> 01:18:23.900
or did she use the one on Canva?

1214
01:18:24.620 --> 01:18:27.140
No, she said she went for this training

1215
01:18:27.180 --> 01:18:28.600
and they mentioned it.

1216
01:18:28.800 --> 01:18:30.580
I wrote it down, but I don't have it here.

1217
01:18:32.160 --> 01:18:32.720
She said Med.

1218
01:18:33.700 --> 01:18:36.660
It's Med something, Med video or something.

1219
01:18:36.800 --> 01:18:38.880
It was really, really nice.

1220
01:18:39.660 --> 01:18:41.220
I really loved it, yeah.

1221
01:18:41.500 --> 01:18:43.940
And she said you have a free version.

1222
01:18:44.160 --> 01:18:47.880
So, she used a free version to create that.

1223
01:18:47.880 --> 01:18:51.900
So, if you can ask your VA to explore a little bit

1224
01:18:51.900 --> 01:18:54.620
with those, that would be nice.

1225
01:18:54.820 --> 01:18:58.760
Find any AI there that can make videos, right?

1226
01:18:58.760 --> 01:19:00.380
Show your products first,

1227
01:19:00.440 --> 01:19:04.540
then show the food and how you're filling the food.

1228
01:19:05.060 --> 01:19:06.780
People have really short attention span.

1229
01:19:06.600 --> 01:19:10.680
So, show them what you're selling first, right?

1230
01:19:10.680 --> 01:19:14.880
Then you go on to show them what it can be used for.

1231
01:19:15.760 --> 01:19:17.680
The other thing I would recommend

1232
01:19:19.960 --> 01:19:24.780
is your infographics are still text heavy, right?

1233
01:19:25.280 --> 01:19:27.020
Just go directly to the point.

1234
01:19:27.320 --> 01:19:28.220
What do you want to?

1235
01:19:28.660 --> 01:19:30.620
And this image is so good.

1236
01:19:31.060 --> 01:19:32.020
Look at it on mobile.

1237
01:19:33.100 --> 01:19:35.340
How does it look on mobile, right?

1238
01:19:35.340 --> 01:19:37.240
Because this is where it all starts.

1239
01:19:37.540 --> 01:19:40.700
People are going to click in or not click in based on this.

1240
01:19:41.160 --> 01:19:44.120
So, how does it look on mobile as well?

1241
01:19:44.120 --> 01:19:48.180
Compare to your other sellers that are selling really well.

1242
01:19:49.780 --> 01:19:49.780


1243
01:19:50.100 --> 01:19:51.800
Compare and see.

1244
01:19:52.320 --> 01:19:55.960
So, when people click through, I love the second image.

1245
01:19:56.480 --> 01:19:57.680
Then the other images,

1246
01:19:57.840 --> 01:19:59.980
just make sure you don't have a lot of text.

1247
01:20:00.000 --> 01:20:02.420
that's going on, but one thing, what do you,

1248
01:20:02.660 --> 01:20:03.560
I love this one.

1249
01:20:03.680 --> 01:20:07.220
I can easily read, I don't have to like wait.

1250
01:20:07.660 --> 01:20:09.400
Oh, is this what I see?

1251
01:20:09.620 --> 01:20:13.100
I get it, like those few points, right?

1252
01:20:13.320 --> 01:20:16.920
But there was another one that had a lot of, yeah,

1253
01:20:18.860 --> 01:20:21.160
this most people will not read.

1254
01:20:21.720 --> 01:20:23.860
I love the image, but let's clean

1255
01:20:23.960 --> 01:20:25.660
some of the things we have here.

1256
01:20:26.440 --> 01:20:28.720
So like these points on the side,

1257
01:20:28.860 --> 01:20:30.520
just like one line each, basically.

1258
01:20:31.200 --> 01:20:32.220
Just one line, yeah.

1259
01:20:32.520 --> 01:20:38.120
What I, I love the word calm and calm morning starts here.

1260
01:20:40.400 --> 01:20:42.640
Right, you can just have that.

1261
01:20:43.020 --> 01:20:46.020
So for moms, you just want to create an emotion.

1262
01:20:46.220 --> 01:20:49.200
So just calm morning starts, we get it.

1263
01:20:49.200 --> 01:20:50.420
For moms, we get it.

1264
01:20:50.420 --> 01:20:53.820
Like we get how chaotic it is to pack lunch for our kids.

1265
01:20:54.540 --> 01:20:59.200
So just these words, I would do emotional connection

1266
01:20:59.200 --> 01:21:02.780
more than features for products that go for moms.

1267
01:21:05.640 --> 01:21:08.900
For products that you're going for men,

1268
01:21:09.060 --> 01:21:10.800
of course, the love features,

1269
01:21:11.180 --> 01:21:13.740
like you want to spread all the features around.

1270
01:21:14.140 --> 01:21:16.420
But for moms, we want that,

1271
01:21:16.620 --> 01:21:18.920
how will they make me feel in the morning?

1272
01:21:19.100 --> 01:21:21.360
And so you can clean everything here,

1273
01:21:21.360 --> 01:21:22.960
and it's already in your lesson anyway,

1274
01:21:22.960 --> 01:21:25.200
like calm morning starts here.

1275
01:21:25.540 --> 01:21:28.380
Like, you know, they know what you're talking about.

1276
01:21:28.900 --> 01:21:29.160
Yeah.

1277
01:21:29.860 --> 01:21:31.320
Okay, thank you for your help.

1278
01:21:31.540 --> 01:21:32.300
I appreciate that.

1279
01:21:32.680 --> 01:21:34.540
Way better, like, I love it.

1280
01:21:34.760 --> 01:21:37.240
I don't know if you reached out to Kapi

1281
01:21:40.280 --> 01:21:42.020
for influencer videos.

1282
01:21:42.260 --> 01:21:42.880
Did you do that?

1283
01:21:44.100 --> 01:21:45.980
I shipped her my product this week.

1284
01:21:46.260 --> 01:21:49.160
It should arrive today at her house.

1285
01:21:49.920 --> 01:21:50.040
Yeah.

1286
01:21:50.840 --> 01:21:52.140
Awesome, thank you.

1287
01:21:52.140 --> 01:21:53.620
And Christy, one other thing,

1288
01:21:53.740 --> 01:21:58.920
for moms, we love reading blogs, right?

1289
01:21:59.020 --> 01:22:01.900
So reach out to about two or three bloggers,

1290
01:22:02.040 --> 01:22:03.180
hey, I have a product.

1291
01:22:05.460 --> 01:22:07.700
So I had a student ask me this,

1292
01:22:07.700 --> 01:22:09.120
how do you reach out to,

1293
01:22:09.260 --> 01:22:10.860
so don't send them full sentences.

1294
01:22:11.120 --> 01:22:12.860
When I have these send me full sentences,

1295
01:22:12.860 --> 01:22:14.820
I don't read, I don't have the time, right?

1296
01:22:15.040 --> 01:22:17.840
So just one thing, hey, do you have a second?

1297
01:22:17.900 --> 01:22:19.980
And I always respond to that, they get me with that.

1298
01:22:20.080 --> 01:22:21.320
Like, hey, do you have a second?

1299
01:22:21.320 --> 01:22:22.660
And you want to get that, yes.

1300
01:22:23.140 --> 01:22:26.540
I just learned this product, I want to send you one, right?

1301
01:22:27.520 --> 01:22:31.020
So you just send it, can I have a good address, just all.

1302
01:22:31.200 --> 01:22:33.440
You can start by saying you've been reading their blog,

1303
01:22:34.380 --> 01:22:36.800
you have a product, you want to send them one.

1304
01:22:36.980 --> 01:22:39.980
And then when they receive it, you get a feedback.

1305
01:22:40.480 --> 01:22:43.080
So when you get a feedback of how, like,

1306
01:22:43.080 --> 01:22:45.180
they use the product, then you can ask them

1307
01:22:45.180 --> 01:22:48.180
if they can recommend it to, in their blog,

1308
01:22:48.220 --> 01:22:49.940
and you can give this percentage off.

1309
01:22:50.780 --> 01:22:50.900
Yeah.

1310
01:22:52.500 --> 01:22:55.760
I had a student last few years, or last year,

1311
01:22:55.800 --> 01:23:01.540
she did a tent for kids, I don't know how they call it,

1312
01:23:02.040 --> 01:23:03.800
like, indoor tent for kids.

1313
01:23:04.320 --> 01:23:07.900
And I asked her to reach out to a blogger,

1314
01:23:08.020 --> 01:23:12.080
like, she actually sold out immediately, right?

1315
01:23:12.080 --> 01:23:13.380
She sold, yeah.

1316
01:23:14.520 --> 01:23:17.160
Moms love reading these mom blogs,

1317
01:23:17.160 --> 01:23:21.820
so if you get a blogger that is willing to do that for you,

1318
01:23:21.880 --> 01:23:24.140
that would be really, really, really helpful.

1319
01:23:25.460 --> 01:23:25.620
Great.

1320
01:23:26.280 --> 01:23:26.700
Thanks.

1321
01:23:27.520 --> 01:23:28.000
You're welcome.

1322
01:23:29.640 --> 01:23:31.280
Kalina, do you want to ask your question?

1323
01:23:31.480 --> 01:23:33.580
And that would be our last one for today.

1324
01:23:35.240 --> 01:23:37.360
It's the one I've written down, like,

1325
01:23:37.500 --> 01:23:41.660
when can I expect for my 8,000 tacos to get launched?

1326
01:23:41.900 --> 01:23:45.360
Like, when is it a red flag, when it's still hot?

1327
01:23:46.840 --> 01:23:48.440
Kalina, I didn't hear you.

1328
01:23:48.540 --> 01:23:50.140
Okay, I'm reading from you.

1329
01:23:50.400 --> 01:23:53.340
You said, one more question, my 8,000 tacos,

1330
01:23:54.000 --> 01:23:55.460
I don't know right now, 8,000,

1331
01:23:56.120 --> 01:23:59.720
between 100 and 120, for how long is this normal

1332
01:23:59.720 --> 01:24:01.000
in the launch phase?

1333
01:24:01.580 --> 01:24:05.240
I'm adjusting bits every day to control, to keep from changing.

1334
01:24:11.520 --> 01:24:12.060
Okay.

1335
01:24:12.580 --> 01:24:17.800
So, it is normal, especially for exact match campaigns,

1336
01:24:18.160 --> 01:24:19.780
especially for exact match campaigns.

1337
01:24:21.080 --> 01:24:23.760
High, of course, when you start, right?

1338
01:24:23.920 --> 01:24:27.300
That is the initial investment, you can avoid that.

1339
01:24:27.860 --> 01:24:30.300
When you start getting reviews,

1340
01:24:30.760 --> 01:24:34.000
you will start seeing that things are getting better, right?

1341
01:24:34.360 --> 01:24:35.080
How many-

1342
01:24:35.080 --> 01:24:36.240
I have 21 reviews.

1343
01:24:37.360 --> 01:24:38.260
How many?

1344
01:24:39.080 --> 01:24:39.720
21?

1345
01:24:40.620 --> 01:24:40.800
Yeah.

1346
01:24:41.580 --> 01:24:43.260
That is a lot of reviews.

1347
01:24:44.180 --> 01:24:47.460
So, then you have to go, how long have you launched?

1348
01:24:49.500 --> 01:24:53.540
Well, as I said, I've been running very low bit campaigns

1349
01:24:53.540 --> 01:24:56.800
for a few months, and I don't really count this

1350
01:24:56.800 --> 01:24:59.560
as an actual launch, so I'd say two weeks

1351
01:24:59.560 --> 01:24:59.980
that I've been doing it.

1352
01:25:00.760 --> 01:25:07.920
Two weeks. Okay, so two weeks is very normal, right? And I'm adjusting bids every day.

1353
01:25:09.960 --> 01:25:14.680
Because sometimes... No, I'm adjusting when I see that I've had over 20 clicks

1354
01:25:14.800 --> 01:25:18.460
overall and no sales, then I adjust to lower bids.

1355
01:25:19.120 --> 01:25:24.580
Okay, so you're going to your search terms, not keywords, right? So start from your search term

1356
01:25:24.580 --> 01:25:31.700
level. There is a specific search term that is taking over the budget, right?

1357
01:25:31.700 --> 01:25:40.900
So if you are adjusting that and still your ACoS is really high, is the ACoS high for exact match

1358
01:25:40.900 --> 01:25:46.900
or for just all your discovery campaigns as well? I'd say for all.

1359
01:25:48.160 --> 01:25:52.040
All your discovery campaigns. I have a few keywords that are

1360
01:25:52.040 --> 01:25:58.520
really good ACoS and then I turn them into campaigns on their own, but they're like

1361
01:25:58.520 --> 01:26:03.520
very slowly gaining traction. I'd say I don't have one keyword that is performing well,

1362
01:26:03.520 --> 01:26:07.060
I have a few that are here and there and getting some sales.

1363
01:26:07.640 --> 01:26:10.200
Okay, do you mind sharing your screen? Maybe I can give you some...

1364
01:26:14.040 --> 01:26:18.660
I might get the whole data so I can give you advice.

1365
01:26:32.880 --> 01:26:42.280
It would be great for you, like you have all the information to be able to run your PPC yourself.

1366
01:26:43.020 --> 01:26:50.360
If in the future you're thinking of outsourcing, make sure you're letting your people track the

1367
01:26:50.640 --> 01:26:55.600
data and send it to you. Okay, yeah, I'm tracking daily.

1368
01:26:57.140 --> 01:27:03.020
Oh, Colleen, I was actually talking to Nicole. Oh, sorry.

1369
01:27:08.240 --> 01:27:11.360
Okay, so I'm going to go here

1370
01:27:14.260 --> 01:27:22.060
and I want to see something. So Impressions, you have your clicks.

1371
01:27:27.820 --> 01:27:42.740
Okay, and this, I'm changing this because we're just looking at some days of data.

1372
01:27:43.460 --> 01:27:55.860
Okay, I see for seven days of data, you have your dominance keyword, long tail,

1373
01:27:56.460 --> 01:28:02.500
and this is a ranking campaign, right? You already said on the page yet,

1374
01:28:03.080 --> 01:28:08.700
you're spending $13, so all these ones you're not even spending on it, right?

1375
01:28:08.700 --> 01:28:12.000
Yeah. If you want to get data,

1376
01:28:12.340 --> 01:28:16.980
then you want to spend, so you want to increase your bids, right? So if I'm going,

1377
01:28:17.920 --> 01:28:21.920
and I know you said you're done two weeks, I'm going to go lifetime.

1378
01:28:24.940 --> 01:28:31.440
For those that are not getting data, I think my cost per click is about $2, so I'm really afraid

1379
01:28:32.240 --> 01:28:34.960
to spend more than that. I don't know if it makes sense.

1380
01:28:36.620 --> 01:28:47.940
Okay, so you have a lot going on in terms of fee. Okay, let me go back.

1381
01:28:51.280 --> 01:28:58.100
So I'm going to filter this. Let's do only those that are active right now.

1382
01:29:05.220 --> 01:29:14.100
Right, and for those that are active, so I see that you've turned most of them off. I get it,

1383
01:29:14.100 --> 01:29:20.140
right? You've turned most of them off, but for a lifetime, those that are still existing here,

1384
01:29:20.500 --> 01:29:26.380
you don't have any data on it, right? So for these, if you want them to work,

1385
01:29:26.380 --> 01:29:31.980
you want to increase the bids. So if I'm going to go through this one to see,

1386
01:29:32.220 --> 01:29:37.500
okay, why, this is a ranking campaign, right? This is my most recent one.

1387
01:29:39.100 --> 01:29:50.300
Let's see. This is the one where there are less impressions and less CPR so that I can actually

1388
01:29:51.180 --> 01:29:53.160
rank easier in those categories.

1389
01:29:55.740 --> 01:29:58.000
Okay, so I'm going to go to long tail.

1390
01:30:01.460 --> 01:30:06.740
I actually want to see what is in your search terms, right, even though this is a ranking.

1391
01:30:07.720 --> 01:30:09.660
Now Amazon has given us that.

1392
01:30:10.060 --> 01:30:11.720
I'm going to go to search terms.

1393
01:30:14.680 --> 01:30:20.020
And for having reviews, I wasn't expecting, like I'm expecting you to start making some

1394
01:30:20.020 --> 01:30:22.240
sales even though you have no vids, right?

1395
01:30:22.800 --> 01:30:27.960
So one thing you want to do is you want to clean this up.

1396
01:30:27.960 --> 01:30:32.140
If there's nothing else, it's not silicone, you want to clean it up, right?

1397
01:30:32.140 --> 01:30:33.240
So you get...

1398
01:30:33.240 --> 01:30:33.980
It is silicone.

1399
01:30:34.520 --> 01:30:35.140
It is silicone.

1400
01:30:35.840 --> 01:30:38.400
So whatever is relevant here, you want to take it.

1401
01:30:38.400 --> 01:30:39.920
So you just have 23 sales.

1402
01:30:40.040 --> 01:30:43.160
So it's not actually the campaigns, right?

1403
01:30:43.320 --> 01:30:44.900
It could be your vids.

1404
01:30:45.160 --> 01:30:50.580
It could be you are not bidding enough to get enough data.

1405
01:30:51.440 --> 01:30:51.700
Right?

1406
01:30:51.840 --> 01:30:53.160
Let me go to your target.

1407
01:30:54.200 --> 01:30:59.120
I usually write a bit that is above the recommended ones.

1408
01:31:00.600 --> 01:31:00.900
Okay.

1409
01:31:01.380 --> 01:31:08.980
So if I'm coming to target, the only thing that I will see it's overspending is this

1410
01:31:09.040 --> 01:31:10.920
one, is this keyword here.

1411
01:31:11.160 --> 01:31:14.280
Yeah, this is a very new one, actually a very new campaign.

1412
01:31:15.280 --> 01:31:17.140
Did you just add this one?

1413
01:31:18.820 --> 01:31:25.520
I added it a few days ago, a few weeks ago, and I've been adding more keywords to it.

1414
01:31:25.540 --> 01:31:25.840
Okay.

1415
01:31:25.840 --> 01:31:29.200
So how come for all your keywords, you can adjust it?

1416
01:31:30.720 --> 01:31:32.620
You can adjust vids too.

1417
01:31:33.360 --> 01:31:37.160
This is for all my video campaigns like this and only the video campaigns.

1418
01:31:37.440 --> 01:31:37.960
I don't know why.

1419
01:31:38.160 --> 01:31:39.540
Oh, is this a video campaign?

1420
01:31:39.600 --> 01:31:41.400
This is a video campaign we're talking about.

1421
01:31:41.500 --> 01:31:41.980
Yeah.

1422
01:31:42.260 --> 01:31:42.740
Okay.

1423
01:31:42.740 --> 01:31:43.600
Yeah, that's a video campaign.

1424
01:31:43.600 --> 01:31:46.800
So for that, you have to recreate that campaign.

1425
01:31:47.820 --> 01:31:47.820


1426
01:31:47.980 --> 01:31:48.600
So for all...

1427
01:31:49.660 --> 01:31:53.340
I can show you my discovery campaign that is not a video campaign.

1428
01:31:53.580 --> 01:31:56.920
This has been gathering data for three weeks, I think.

1429
01:32:15.380 --> 01:32:15.860
It's...

1430
01:32:19.860 --> 01:32:21.600
This one right here.

1431
01:32:24.160 --> 01:32:24.920
This one.

1432
01:32:25.180 --> 01:32:25.360
Okay.

1433
01:32:25.480 --> 01:32:26.380
So can I add it?

1434
01:32:43.600 --> 01:32:43.600


1435
01:32:53.980 --> 01:33:03.000
This is when I actually reached out to Amazon to ask for help because it wasn't really getting any impressions and they gave me some keyword recommendations.

1436
01:33:04.300 --> 01:33:07.660
And I checked through them and saw which ones were relevant.

1437
01:33:09.380 --> 01:33:09.980
Yeah.

1438
01:33:09.980 --> 01:33:11.980
So if you...

1439
01:33:12.780 --> 01:33:16.960
And that's why I don't actually recommend Amazon suggested.

1440
01:33:17.180 --> 01:33:19.900
I want you to always do your own search.

1441
01:33:21.040 --> 01:33:23.860
How many keywords you have in here?

1442
01:33:25.220 --> 01:33:27.160
I think about 17.

1443
01:33:29.080 --> 01:33:29.580
Okay.

1444
01:33:30.960 --> 01:33:31.760
Yeah.

1445
01:33:31.760 --> 01:33:38.100
So none of them is actually going over like what you're supposed to, right?

1446
01:33:38.100 --> 01:33:41.280
So for you to say, okay, this is spending too much.

1447
01:33:41.400 --> 01:33:43.520
So I want to lower it.

1448
01:33:43.640 --> 01:33:47.980
What you want to do is rather increase the bid across.

1449
01:33:48.200 --> 01:33:50.920
Like you want to increase it by 20 cents.

1450
01:33:51.320 --> 01:33:53.680
So all of them are getting impressions.

1451
01:33:53.980 --> 01:33:55.260
All of them are getting clicks.

1452
01:33:55.540 --> 01:33:57.980
Then you can make a decision from there, right?

1453
01:33:58.400 --> 01:33:59.560
So that is what I...

1454
01:33:59.920 --> 01:34:03.440
The other thing, I know it will be traffic.

1455
01:34:03.780 --> 01:34:07.000
I'm thinking, is it traffic or it's your listing?

1456
01:34:07.000 --> 01:34:08.220
You've launched for a month.

1457
01:34:08.280 --> 01:34:10.400
So I'm going to go to Seller Central real quick.

1458
01:34:10.940 --> 01:34:12.700
I'm going to look at the cash report.

1459
01:34:16.020 --> 01:34:18.080
I have brand analytics open right there.

1460
01:34:19.020 --> 01:34:19.280
And...

1461
01:34:19.280 --> 01:34:19.340
Hi.

1462
01:34:20.260 --> 01:34:20.780
Yeah.

1463
01:34:21.340 --> 01:34:22.080
Is that it?

1464
01:34:23.480 --> 01:34:25.060
The one on the right.

1465
01:34:25.340 --> 01:34:26.580
Two tabs to the right.

1466
01:34:28.820 --> 01:34:29.400
Or yeah.

1467
01:34:31.240 --> 01:34:32.360
So reports.

1468
01:34:32.700 --> 01:34:34.460
And I'm going to go to reports.

1469
01:34:34.460 --> 01:34:36.460
Let's see.

1470
01:34:46.980 --> 01:34:47.460
Okay.

1471
01:34:51.240 --> 01:34:56.100
So what I'm seeing here is...

1472
01:34:56.100 --> 01:34:56.680
Yeah.

1473
01:34:56.780 --> 01:34:57.460
So it's...

1474
01:34:58.060 --> 01:34:59.980
You have a bit of traffic problem.

1475
01:35:01.880 --> 01:35:05.260
Yeah, it's growing, it's getting better since I've launched the campaign.

1476
01:35:06.100 --> 01:35:08.420
And your conversion is really low too.

1477
01:35:08.800 --> 01:35:09.020
Yeah.

1478
01:35:09.760 --> 01:35:10.280
Right.

1479
01:35:10.620 --> 01:35:16.020
So it could be, so go back and check your listing, check your main match against other

1480
01:35:16.020 --> 01:35:16.400
competitors.

1481
01:35:17.000 --> 01:35:17.440
Right.

1482
01:35:17.440 --> 01:35:23.440
I always get a very good review of my, of my listing and I'm always told there's nothing

1483
01:35:23.440 --> 01:35:25.960
that I can make better, so I don't know what to do with it.

1484
01:35:25.960 --> 01:35:29.440
And I even had the Amazon's choice batch that I received a few weeks ago.

1485
01:35:29.600 --> 01:35:33.040
So I really don't know what I can make better.

1486
01:35:34.880 --> 01:35:36.380
Yeah, you have great images.

1487
01:35:36.720 --> 01:35:40.460
So like you have, okay, okay, let's go back.

1488
01:35:42.280 --> 01:35:46.320
What I want to tell you is your budget is too low.

1489
01:35:46.600 --> 01:35:50.500
You have too many campaigns going on, focus too.

1490
01:35:51.240 --> 01:35:57.800
So if you're ranking campaigns, you have 21 reviews, like if your budget can allow you

1491
01:35:57.800 --> 01:36:02.140
to do only two campaigns for now, I would do an exact match.

1492
01:36:02.300 --> 01:36:07.600
Instead of separating them, I will have like three keywords in an exact match, increase

1493
01:36:07.600 --> 01:36:13.780
your bid on those, then go for one discovery campaign, increase your bids for those.

1494
01:36:13.860 --> 01:36:19.560
Instead of spreading, if you have like $50, instead of spreading a $10 over many campaigns.

1495
01:36:20.280 --> 01:36:20.660
Right.

1496
01:36:21.120 --> 01:36:25.040
Focus on those two to drive more traffic to the page.

1497
01:36:27.780 --> 01:36:31.880
Well, I feel like if my bids are much more expensive, the traffic will be less.

1498
01:36:32.140 --> 01:36:36.760
Like my traffic has definitely increased in the past two weeks, like it has doubled and

1499
01:36:37.480 --> 01:36:38.020
tripled.

1500
01:36:38.180 --> 01:36:38.560
Okay.

1501
01:36:38.560 --> 01:36:43.980
So I feel like this problem is slowly being overcome and actually only one of my campaigns

1502
01:36:44.020 --> 01:36:44.860
maxes out.

1503
01:36:45.620 --> 01:36:51.620
All of the others don't even get close to the max out and so I'm not sure, like what

1504
01:36:51.620 --> 01:36:52.240
I'm doing wrong.

1505
01:36:52.400 --> 01:36:53.760
Do they need some time to pick up?

1506
01:36:54.720 --> 01:37:02.840
So those that are not maxing out your budget, you want to increase the bids, like increase

1507
01:37:02.840 --> 01:37:07.360
the bids gradually, don't go like steep, right?

1508
01:37:07.380 --> 01:37:10.000
Gradually, you're moving up the page, right?

1509
01:37:10.000 --> 01:37:11.900
That is what I would actually recommend.

1510
01:37:14.180 --> 01:37:16.940
It's a quick and easy step, right?

1511
01:37:17.100 --> 01:37:20.920
Don't spread your budget over many campaigns, just choose two.

1512
01:37:21.900 --> 01:37:27.080
You're doing an ad smart campaign, you're going to increase bid for those relevant keywords.

1513
01:37:27.560 --> 01:37:32.840
You can have three to four in there, just three to four, don't go above that, right?

1514
01:37:33.100 --> 01:37:36.080
You can decide to use that for video campaigns.

1515
01:37:36.140 --> 01:37:39.660
If you have great video campaign, I would rather do that.

1516
01:37:39.660 --> 01:37:46.660
Instead of like just exact, video campaign, exact match keywords, then you have a discovery

1517
01:37:49.100 --> 01:37:53.580
campaign to discover new keywords and 10 of the other keywords that are not working.

1518
01:37:55.360 --> 01:37:58.600
How many keywords should I add to the discovery one?

1519
01:37:59.540 --> 01:38:02.060
So for discovery, I don't do more than six.

1520
01:38:03.020 --> 01:38:08.140
Long tail, if I'm going for campaigns, long tail, if I'm going for other campaigns, I

1521
01:38:08.140 --> 01:38:12.440
usually turn off substitute and what's the other one?

1522
01:38:12.440 --> 01:38:20.860
But I go for close and loose because I'm discovering that is my goal for my auto campaigns, right?

1523
01:38:20.860 --> 01:38:27.220
So if you're going for auto campaigns, I would turn on the substituted and keep close and

1524
01:38:27.220 --> 01:38:28.760
loose and keep them running.

1525
01:38:29.740 --> 01:38:33.600
Okay, well, I actually did exactly what you told me with this.

1526
01:38:34.240 --> 01:38:39.940
The first one that you looked at, I did the bid of $2 and I only added a few keywords

1527
01:38:39.980 --> 01:38:42.540
and it's taken so long to gain traction.

1528
01:38:42.620 --> 01:38:47.560
And I feel like it's maxed out really quickly with very few clicks.

1529
01:38:47.780 --> 01:38:52.160
And so I wasn't getting many page views and I was paying a lot.

1530
01:38:52.300 --> 01:38:57.040
So I just want to know what to expect so that I don't freak out when I see a lot of budgets.

1531
01:39:00.140 --> 01:39:08.300
Yeah, if you're spending 90% of your budget in a day, that is good, right?

1532
01:39:08.560 --> 01:39:13.780
I'll keep increasing the page view as long as you're using about 90% of your budget.

1533
01:39:14.000 --> 01:39:15.560
If you're not, then increase the bid.

1534
01:39:16.100 --> 01:39:20.060
You want to be seen more and work alongside your keyword tracker.

1535
01:39:20.340 --> 01:39:25.580
And the other thing that comes to mind is the search volume decrease.

1536
01:39:25.580 --> 01:39:32.100
So if your search volume went from, let's say, $10,000 to $1,000, then you know it's

1537
01:39:32.100 --> 01:39:33.900
not there, right?

1538
01:39:33.900 --> 01:39:35.380
So you're not stressing yourself.

1539
01:39:36.020 --> 01:39:40.940
Then I will go into discovery mode immediately, right?

1540
01:39:40.980 --> 01:39:47.400
But if the search volume remains and is doing well, then I will use my keyword tracker to

1541
01:39:47.400 --> 01:39:53.240
find where am I and am I going through all my budget throughout the day, right?

1542
01:39:53.440 --> 01:39:54.680
That is where I would go.

1543
01:39:54.680 --> 01:39:59.700
I would also spread myself all over the place with many campaigns focused on two.

1544
01:40:01.420 --> 01:40:05.880
So bid high and do well on those two, right?

1545
01:40:07.400 --> 01:40:07.760
Okay.

1546
01:40:08.940 --> 01:40:09.300
All right.

1547
01:40:09.720 --> 01:40:10.360
Thank you.

1548
01:40:12.120 --> 01:40:12.340
Yeah.

1549
01:40:12.740 --> 01:40:14.380
Yeah, I like Christy's point.

1550
01:40:14.440 --> 01:40:14.960
Yeah.

1551
01:40:14.960 --> 01:40:23.880
So go back to your keyword tracker and, I mean, your search volume and check, is there still searches for this keyword?

1552
01:40:24.900 --> 01:40:25.000
Right.

1553
01:40:25.820 --> 01:40:28.080
So what is your TRCRK?

1554
01:40:29.920 --> 01:40:32.800
It is silicone baby feeding set.

1555
01:40:34.520 --> 01:40:36.480
So sort by set right here.

1556
01:40:36.660 --> 01:40:39.080
This one right here.

1557
01:40:39.960 --> 01:40:41.860
Just, oh, sorry, that's not it.

1558
01:40:42.040 --> 01:40:44.280
This is a baby silicone feeding set.

1559
01:40:49.720 --> 01:40:50.500
Oh, okay.

1560
01:40:54.800 --> 01:40:55.880
Aubrey, that is good.

1561
01:40:55.880 --> 01:41:05.480
So if you have like a new keyword, and because you have already been on that page for a long time, I would throw that new keyword in my title.

1562
01:41:05.680 --> 01:41:08.560
It doesn't have to be the beginning of your title, but I would throw it in there.

1563
01:41:08.580 --> 01:41:11.000
You want to rank on it quickly, right?

1564
01:41:11.000 --> 01:41:21.440
So throw it in your title, throw it in your bulletin, in your, I know you've already done your A plus content, but those two places are very important.

1565
01:41:24.120 --> 01:41:24.820
Okay.

1566
01:41:25.680 --> 01:41:26.220
Okay.

1567
01:41:26.220 --> 01:41:31.040
Kalina, so what is your main keyword?

1568
01:41:31.200 --> 01:41:32.580
Is it baby eating essential?

1569
01:41:32.680 --> 01:41:33.900
No, that is broad.

1570
01:41:34.640 --> 01:41:36.300
No, that is too broad.

1571
01:41:37.560 --> 01:41:39.500
Let me just search for it.

1572
01:41:40.580 --> 01:41:41.980
Baby utensil.

1573
01:41:48.920 --> 01:41:50.320
Okay.

1574
01:41:50.320 --> 01:41:50.960
This is the one.

1575
01:41:51.440 --> 01:41:51.440


1576
01:41:56.320 --> 01:41:57.720
Sorry.

1577
01:42:00.300 --> 01:42:00.300


1578
01:42:03.020 --> 01:42:07.220
So this one right here with 4,500.

1579
01:42:08.120 --> 01:42:08.420
Okay.

1580
01:42:08.660 --> 01:42:11.220
Baby, silicone baby feeding set.

1581
01:42:11.740 --> 01:42:13.360
And that is 4,500.

1582
01:42:13.580 --> 01:42:16.740
So I didn't really read what Aubrey was saying.

1583
01:42:16.920 --> 01:42:19.740
So Aubrey was saying my keyword changed, right?

1584
01:42:19.740 --> 01:42:24.780
So what you want to do is also go to Amazon, find those sellers that are doing well.

1585
01:42:25.260 --> 01:42:27.440
Is this the keyword you're still ranking on?

1586
01:42:27.440 --> 01:42:28.820
Or did the keyword change?

1587
01:42:30.840 --> 01:42:31.140
Right?

1588
01:42:32.000 --> 01:42:34.300
So find them through Cerebro.

1589
01:42:34.560 --> 01:42:38.780
Is there a different keyword you're going for that you are not aware of?

1590
01:42:38.880 --> 01:42:43.040
And then you want to rank on that keyword as well, right?

1591
01:42:45.840 --> 01:42:46.860
All right.

1592
01:42:48.440 --> 01:42:51.540
And Kalina, I don't know what next week is.

1593
01:42:51.580 --> 01:42:54.000
I would love to see what you have for next week.

1594
01:42:54.000 --> 01:42:57.320
Just increase your bids, do some research.

1595
01:42:57.620 --> 01:43:00.000
Go back, do some research, right?

1596
01:43:00.620 --> 01:43:03.120
Check on three or four of your competitors.

1597
01:43:03.520 --> 01:43:04.540
Did the keyword change?

1598
01:43:05.080 --> 01:43:08.380
If that keyword changed, you want to include that keyword in your listing.

1599
01:43:08.960 --> 01:43:15.180
You want to also make sure your exact match campaign include this and maybe

1600
01:43:15.180 --> 01:43:16.500
three other more.

1601
01:43:16.600 --> 01:43:19.500
And then a discovery campaign to go with.

1602
01:43:20.520 --> 01:43:21.220
Okay.

1603
01:43:21.220 --> 01:43:24.700
I have a campaign for this one and I'm getting clicks but no sales for me.

1604
01:43:25.380 --> 01:43:25.760
Which one?

1605
01:43:26.140 --> 01:43:27.640
The silicone baby feeding set?

1606
01:43:28.220 --> 01:43:28.540
Exactly.

1607
01:43:28.980 --> 01:43:28.980


1608
01:43:29.440 --> 01:43:29.780
Okay.

1609
01:43:30.100 --> 01:43:37.560
So your position is you're still page two or three on this keyword, right?

1610
01:43:37.560 --> 01:43:41.580
So if you want to increase position, go to bid adjustment

1611
01:43:41.680 --> 01:43:43.300
and increase top of set.

1612
01:43:43.920 --> 01:43:47.560
So if you increase top of set because you have reviews,

1613
01:43:47.560 --> 01:43:48.980
Amazon is going to show you.

1614
01:43:49.140 --> 01:43:52.780
It will help you get more, right?

1615
01:43:52.960 --> 01:43:57.280
So go to bid adjustment and increase top of set and see what happens.

1616
01:43:57.860 --> 01:43:57.860


1617
01:43:58.720 --> 01:43:59.200
Okay.

1618
01:44:00.740 --> 01:44:05.380
What if I get a lot of clicks and no sales still because this isn't a

1619
01:44:05.380 --> 01:44:07.680
pattern for all the months that I've run this campaign?

1620
01:44:09.100 --> 01:44:10.860
So then you reduce it.

1621
01:44:10.860 --> 01:44:14.260
So you don't have to stick to one campaign all the time, right?

1622
01:44:15.720 --> 01:44:17.340
So you reduce it.

1623
01:44:17.340 --> 01:44:20.540
If it's not working, you still want to rank on the main keyword,

1624
01:44:20.640 --> 01:44:23.300
but you reduce the bid for another campaign.

1625
01:44:23.880 --> 01:44:25.540
That will work for you.

1626
01:44:28.160 --> 01:44:29.300
All right, everyone.

1627
01:44:29.580 --> 01:44:31.800
Thank you so much for joining me today.

1628
01:44:31.900 --> 01:44:33.420
I hope today was helpful.

1629
01:44:34.700 --> 01:44:38.460
Again, if you want a second session with me,

1630
01:44:38.600 --> 01:44:45.220
go to RainmakerUpgrades.com to book a 30-minute.

1631
01:44:45.220 --> 01:44:50.160
We still have, oh, I didn't spell upgrades right, but it's fine.

1632
01:44:51.060 --> 01:44:53.340
We still have the 50% off.

1633
01:44:53.560 --> 01:44:56.400
Steven also did a session, and if you missed it,

1634
01:44:56.960 --> 01:44:59.100
it will be a great time to catch the replay.

1635
01:45:01.140 --> 01:45:03.160
There will be no rainflow call.

1636
01:45:03.860 --> 01:45:07.000
I'm giving you the chance to go watch Steven's replay.

1637
01:45:07.720 --> 01:45:12.820
I wouldn't be on the rainflow call today, so I'm going to cancel that rainflow call today.

1638
01:45:12.920 --> 01:45:16.260
You're very welcome, Aubrey, and it's good to see you all.

1639
01:45:16.340 --> 01:45:17.760
Have a great weekend, everyone.

1640
01:45:18.020 --> 01:45:18.440
Bye.

1641
01:45:19.200 --> 01:45:19.820
Thank you.

1642
01:45:19.900 --> 01:45:20.320
Bye.