WEBVTT

1
00:00:00.000 --> 00:00:00.000


2
00:00:04.360 --> 00:00:06.400
Hey, Christie.

3
00:00:08.480 --> 00:00:10.100
How are you?

4
00:00:11.000 --> 00:00:11.340
Wonderful.

5
00:00:13.220 --> 00:00:16.420
How's your new, how are your new photos doing?

6
00:00:16.860 --> 00:00:17.720
See any difference.

7
00:00:18.860 --> 00:00:19.320
No.

8
00:00:20.320 --> 00:00:20.860
Okay.

9
00:00:21.700 --> 00:00:23.160
It's actually.

10
00:00:23.160 --> 00:00:23.380
It's actually.

11
00:00:23.920 --> 00:00:27.260
Maybe just even a little bit worse than it was before.

12
00:00:28.660 --> 00:00:33.700
Granted, like I talked to you and Abby last Friday and you both gave

13
00:00:33.700 --> 00:00:36.060
me feedback on those new photos that I didn't.

14
00:00:36.600 --> 00:00:40.100
Really take the time to implement over the last four days because it

15
00:00:40.100 --> 00:00:42.380
was all about that one infographic.

16
00:00:42.940 --> 00:00:45.760
I can share it so that you see what we're talking about too.

17
00:00:45.860 --> 00:00:46.040
Gabby.

18
00:00:47.820 --> 00:00:48.420
Yeah.

19
00:00:48.420 --> 00:00:48.420


20
00:00:48.420 --> 00:00:50.800
It was like all about this one infographic.

21
00:00:52.180 --> 00:00:52.180


22
00:00:55.760 --> 00:00:56.900
Wants to disappear.

23
00:00:57.540 --> 00:00:58.860
It has too much text.

24
00:00:59.560 --> 00:01:02.020
And it needs to have less text.

25
00:01:04.340 --> 00:01:06.120
I thought you changed them.

26
00:01:06.620 --> 00:01:06.980
Yeah.

27
00:01:07.320 --> 00:01:09.400
I just needed to refresh the page.

28
00:01:09.400 --> 00:01:09.400


29
00:01:09.800 --> 00:01:10.900
And so.

30
00:01:12.360 --> 00:01:14.960
Everybody was like, all of this is fine.

31
00:01:15.960 --> 00:01:17.980
Until you get to this one.

32
00:01:18.300 --> 00:01:23.120
And then the videos to do some updates on the videos.

33
00:01:23.640 --> 00:01:25.680
And then on Monday,

34
00:01:25.680 --> 00:01:28.640
I talked to somebody from the Sophie society.

35
00:01:28.640 --> 00:01:33.940
Who was obviously trying to sell me on like paying them to run my PPC.

36
00:01:34.600 --> 00:01:37.280
But I was like, don't you guys also do these listing things?

37
00:01:37.320 --> 00:01:41.500
And he didn't want to sell me on optimizing my listing.

38
00:01:42.720 --> 00:01:43.360
So.

39
00:01:44.300 --> 00:01:46.620
I've just been trying this week.

40
00:01:47.140 --> 00:01:51.000
To figure out how can I optimize my listing?

41
00:01:51.480 --> 00:01:53.740
So that I can tell somebody else.

42
00:01:53.740 --> 00:01:55.900
What needs to happen.

43
00:01:56.740 --> 00:01:58.260
To make it convert.

44
00:01:59.420 --> 00:02:01.360
Is that making sense to you?

45
00:02:01.360 --> 00:02:04.660
Because it's like, obviously I've ran to the limit of my capabilities.

46
00:02:05.360 --> 00:02:10.500
And I just can't imagine like making this text to all one color and

47
00:02:10.500 --> 00:02:14.140
reducing it down to one word instead of sentences on the right-hand side

48
00:02:14.140 --> 00:02:19.540
is going to take my conversion rate from 1% to 15%.

49
00:02:20.440 --> 00:02:20.960
I don't know.

50
00:02:20.960 --> 00:02:20.960


51
00:02:20.960 --> 00:02:20.960


52
00:02:20.960 --> 00:02:22.240
Like it can't be.

53
00:02:23.380 --> 00:02:23.580
You never know.

54
00:02:23.720 --> 00:02:24.720
I don't know. You never know.

55
00:02:25.020 --> 00:02:25.680
You never know.

56
00:02:26.200 --> 00:02:28.560
I mean, I'll do it today.

57
00:02:29.900 --> 00:02:30.420
But.

58
00:02:30.920 --> 00:02:31.680
It's just,

59
00:02:31.780 --> 00:02:35.220
can I toggle screens or is that the only screen that it's going to

60
00:02:35.220 --> 00:02:35.560
show?

61
00:02:36.280 --> 00:02:37.140
Can you see my screen?

62
00:02:39.500 --> 00:02:40.020
What?

63
00:02:41.520 --> 00:02:43.140
It's still on my listing right now.

64
00:02:43.640 --> 00:02:44.160
Yeah.

65
00:02:44.160 --> 00:02:44.180
Okay.

66
00:02:44.280 --> 00:02:46.380
Cause my thought is if that's on my phone.

67
00:02:46.700 --> 00:02:49.760
Like those colors. I may actually struggle to read that.

68
00:02:49.960 --> 00:02:51.480
And I might not try hard enough to read it.

69
00:02:51.560 --> 00:02:53.020
So I miss out on all that info.

70
00:02:54.420 --> 00:02:55.760
Well, I'll definitely.

71
00:02:56.700 --> 00:02:59.580
I definitely will change that.

72
00:02:59.980 --> 00:03:02.580
But what I've been doing is.

73
00:03:03.880 --> 00:03:06.600
Let me see if I can share this other screen.

74
00:03:06.600 --> 00:03:06.700
Okay.

75
00:03:07.160 --> 00:03:07.720
Okay.

76
00:03:07.720 --> 00:03:11.060
Don't be afraid by the number of tabs that I have open.

77
00:03:11.520 --> 00:03:13.740
Because I like to have.

78
00:03:15.320 --> 00:03:19.180
Tabs, but so like, basically I feel like my main competitor.

79
00:03:19.620 --> 00:03:22.180
Is this one specific brand.

80
00:03:22.480 --> 00:03:24.940
That when I first was like looking at it,

81
00:03:25.000 --> 00:03:27.320
they had come onto the market at the same time I had.

82
00:03:27.320 --> 00:03:28.500
And I was like, well,

83
00:03:28.500 --> 00:03:28.500


84
00:03:28.500 --> 00:03:28.500


85
00:03:28.500 --> 00:03:32.680
And then they only had like 67 reviews compared to my 22.

86
00:03:33.360 --> 00:03:35.800
But like their revenue that they're generating.

87
00:03:36.900 --> 00:03:37.340
Wait a minute.

88
00:03:38.780 --> 00:03:39.420
Oh, he's here.

89
00:03:39.680 --> 00:03:39.760
This.

90
00:03:41.960 --> 00:03:43.360
This one right here.

91
00:03:43.560 --> 00:03:47.680
The revenue that they're generating is 120,000.

92
00:03:47.760 --> 00:03:48.940
A month.

93
00:03:49.420 --> 00:03:51.420
Compared to my.

94
00:03:51.420 --> 00:03:52.780
$1,100 a month.

95
00:03:52.780 --> 00:03:57.720
And I'm just kind of like, I surely can get somewhere close.

96
00:03:58.020 --> 00:04:00.640
You know, it's more like 10% of their revenue.

97
00:04:01.160 --> 00:04:02.480
Like, why can't I,

98
00:04:02.580 --> 00:04:04.900
if they just have these five months on the market and you see these

99
00:04:04.900 --> 00:04:06.580
two have seven months on the market.

100
00:04:06.980 --> 00:04:10.520
And so I asked chat GPT.

101
00:04:10.520 --> 00:04:13.180
To like compare me to their listing.

102
00:04:13.180 --> 00:04:18.519
And then give me just like a checklist of what my listing has to do to

103
00:04:18.519 --> 00:04:19.519
be their listing.

104
00:04:20.720 --> 00:04:23.280
To convert because they're obviously converting.

105
00:04:24.140 --> 00:04:24.820
They obviously.

106
00:04:25.300 --> 00:04:28.120
Have the revenue that I don't have.

107
00:04:28.460 --> 00:04:29.000
These are all.

108
00:04:29.800 --> 00:04:31.440
$100,000 revenue.

109
00:04:33.180 --> 00:04:33.220
So.

110
00:04:34.080 --> 00:04:36.720
I'm going to change the color on that one.

111
00:04:36.820 --> 00:04:37.440
Infographic.

112
00:04:37.440 --> 00:04:38.100
I'm going to change the color on this one.

113
00:04:38.100 --> 00:04:38.140
And then I'm going to change the color on this one.

114
00:04:38.140 --> 00:04:38.240
So that's the infographic.

115
00:04:38.300 --> 00:04:43.640
But then I'm, I was starting to look up what partners you can get.

116
00:04:43.640 --> 00:04:47.420
That will actually like change your listing for you.

117
00:04:47.760 --> 00:04:49.680
So that I can.

118
00:04:50.740 --> 00:04:53.220
I don't know, somehow make this work.

119
00:04:53.880 --> 00:04:56.100
Because where's that other page.

120
00:04:57.000 --> 00:04:57.560
Oh, no.

121
00:04:57.580 --> 00:04:58.440
This is the one.

122
00:05:00.000 --> 00:05:02.480
So how long have you been launched, Chrissy?

123
00:05:04.040 --> 00:05:05.300
I guess like seven weeks.

124
00:05:06.180 --> 00:05:06.620
Okay.

125
00:05:07.940 --> 00:05:12.380
So I did two polls to try to collect some data

126
00:05:12.760 --> 00:05:16.780
and this brand that I did that chat GPT comparison

127
00:05:16.780 --> 00:05:21.960
with already beat the BentGo Kids,

128
00:05:22.200 --> 00:05:24.400
which that's like a brand that sold

129
00:05:24.400 --> 00:05:25.880
like in Target and everything.

130
00:05:25.920 --> 00:05:28.920
It's a very common brand of lunchboxes.

131
00:05:28.920 --> 00:05:30.260
So they have like the name recognition,

132
00:05:30.480 --> 00:05:33.080
which is why they charge like $10 more per box.

133
00:05:33.160 --> 00:05:35.900
But you can see like I have these side containers

134
00:05:36.100 --> 00:05:37.800
and there's no side containers.

135
00:05:38.100 --> 00:05:40.620
But then when you go to like what the comments are,

136
00:05:40.640 --> 00:05:41.240
nobody cares.

137
00:05:41.960 --> 00:05:44.540
Actually, somebody said they don't want those containers

138
00:05:44.540 --> 00:05:46.240
because my kid is gonna misplace

139
00:05:46.240 --> 00:05:47.600
and lose the parts at school.

140
00:05:49.320 --> 00:05:49.880
Wow.

141
00:05:50.300 --> 00:05:52.080
Thanks for that feedback now.

142
00:05:53.100 --> 00:05:54.540
Oh, so frustrating.

143
00:05:55.100 --> 00:05:56.620
Anyway, I'm working on it.

144
00:05:57.560 --> 00:05:59.840
No, it didn't get better, but.

145
00:06:01.240 --> 00:06:01.680
You're still tweaking.

146
00:06:02.160 --> 00:06:03.840
You're still learning more good info.

147
00:06:05.140 --> 00:06:08.080
Yeah, I did another poll too.

148
00:06:08.920 --> 00:06:11.480
What I learned was sometimes you just gotta sprinkle

149
00:06:11.480 --> 00:06:12.940
a little bit of money on it.

150
00:06:13.040 --> 00:06:15.340
You gotta use the money to fix the problem.

151
00:06:16.160 --> 00:06:17.320
That's where we're at.

152
00:06:17.440 --> 00:06:19.400
We can't do the DIY anymore

153
00:06:20.240 --> 00:06:22.520
because I don't wanna get stuck

154
00:06:22.520 --> 00:06:27.840
with the Q4 storage fees.

155
00:06:28.680 --> 00:06:31.440
It's not a giftable item at all.

156
00:06:32.080 --> 00:06:34.800
So you met with Abby last week?

157
00:06:35.560 --> 00:06:36.160
Yeah.

158
00:06:36.360 --> 00:06:38.920
What did she say would she take away from that?

159
00:06:40.460 --> 00:06:46.000
She said that one infographic has too much text on it

160
00:06:46.380 --> 00:06:49.360
and maybe just delete all the text

161
00:06:49.360 --> 00:06:51.520
except for call morning start here,

162
00:06:51.520 --> 00:06:53.220
which is on the upper left,

163
00:06:53.880 --> 00:06:57.660
and delete everything else from that infographic.

164
00:06:58.120 --> 00:07:02.380
And then she said that the second video that I have

165
00:07:02.900 --> 00:07:07.780
to change it so that the very first thing you see

166
00:07:07.780 --> 00:07:09.600
is my product full of food

167
00:07:10.600 --> 00:07:13.960
and then go into the rest of the video.

168
00:07:16.040 --> 00:07:18.540
So yeah, I guess what she says.

169
00:07:19.100 --> 00:07:22.260
I don't wanna oversaturate the health that you're getting.

170
00:07:23.200 --> 00:07:26.540
And if you're already gonna be planning to hire somebody,

171
00:07:28.160 --> 00:07:29.480
that's totally fine.

172
00:07:29.540 --> 00:07:32.040
But I'm wondering if you wanna book a call with me.

173
00:07:32.560 --> 00:07:33.920
I think you're getting plenty of help

174
00:07:33.920 --> 00:07:35.360
on listing optimizations,

175
00:07:35.580 --> 00:07:38.360
but I'm really curious to look at your PPC

176
00:07:39.320 --> 00:07:41.480
and really wanna see what you have

177
00:07:41.480 --> 00:07:42.560
and what you're doing.

178
00:07:43.380 --> 00:07:44.600
I'm not an expert.

179
00:07:44.760 --> 00:07:45.600
I'll put that out there.

180
00:07:45.700 --> 00:07:46.900
I just really like it.

181
00:07:46.900 --> 00:07:48.160
I enjoy learning about it.

182
00:07:48.160 --> 00:07:51.480
I know, I think enough to be a little bit dangerous,

183
00:07:51.640 --> 00:07:54.140
so I'd be happy to offer any feedback there

184
00:07:54.140 --> 00:07:56.700
while you're in the interim of hiring somebody.

185
00:07:58.500 --> 00:07:59.720
Thank you so much.

186
00:07:59.760 --> 00:08:04.840
Yeah, I'll send Jenna an email to send you a link.

187
00:08:04.980 --> 00:08:05.980
Oh, I'll just drop my link.

188
00:08:05.980 --> 00:08:08.040
I'm gonna drop my scheduling link in the chat

189
00:08:08.040 --> 00:08:08.820
and then you can grab it.

190
00:08:08.820 --> 00:08:10.480
If you choose to schedule, it's fine.

191
00:08:10.500 --> 00:08:11.820
If not, that's fine too.

192
00:08:12.540 --> 00:08:16.300
Yeah, I definitely am willing to accept help.

193
00:08:16.300 --> 00:08:21.200
And I mean, if there was some easy fix

194
00:08:21.360 --> 00:08:24.480
that didn't require a lot of time and money,

195
00:08:24.480 --> 00:08:27.840
I would definitely be willing to make those tweaks now

196
00:08:30.520 --> 00:08:33.260
because it's just like,

197
00:08:33.659 --> 00:08:35.360
sometimes you're spinning your wheels,

198
00:08:35.580 --> 00:08:38.880
but to no end, it's not going anywhere.

199
00:08:40.380 --> 00:08:40.780
For sure.

200
00:08:40.880 --> 00:08:43.360
Yeah, I think that the PPC,

201
00:08:45.020 --> 00:08:46.100
I don't wanna take up all the time

202
00:08:46.100 --> 00:08:48.520
because I'm sure you guys have actual questions to ask us,

203
00:08:48.840 --> 00:08:54.420
but the PPC, Abby changed my bids last week

204
00:08:54.420 --> 00:08:56.840
down really low and said,

205
00:08:57.480 --> 00:08:59.860
there's no point to bid as high as you're bidding

206
00:08:59.960 --> 00:09:03.340
while your conversion is around 1%.

207
00:09:03.340 --> 00:09:06.260
She's like, figure out how you can get your conversion

208
00:09:06.460 --> 00:09:11.660
up closer to 10% and then put your bids higher.

209
00:09:12.260 --> 00:09:15.140
That's when you know, if you get traffic, it'll convert

210
00:09:15.980 --> 00:09:20.640
because my PPC with that number click-through rate

211
00:09:20.960 --> 00:09:24.040
was something on the order of acceptable.

212
00:09:24.820 --> 00:09:26.620
It was like 1.2% or something.

213
00:09:30.580 --> 00:09:32.520
But I'm happy to see what you say.

214
00:09:33.040 --> 00:09:34.360
Not to completely disagree.

215
00:09:34.660 --> 00:09:37.920
I would just want there to be enough traffic coming in

216
00:09:37.920 --> 00:09:40.880
to be gathering data would be my only argument to that.

217
00:09:41.420 --> 00:09:43.720
But she probably has a point

218
00:09:43.720 --> 00:09:47.280
that you don't wanna be overspending on campaigns

219
00:09:47.280 --> 00:09:49.460
that are not effectively converting.

220
00:09:50.360 --> 00:09:51.900
So there's a balance there.

221
00:09:53.040 --> 00:09:54.440
Oh my gosh, guys, my eye.

222
00:09:54.480 --> 00:09:55.580
I don't know if you see it.

223
00:09:55.900 --> 00:09:57.460
It keeps twitching all day long.

224
00:09:57.500 --> 00:09:59.940
So if you see me do this randomly, just know.

225
00:10:00.000 --> 00:10:02.620
that. I feel like my eyeball is about to pop out of my head.

226
00:10:05.100 --> 00:10:08.140
I didn't notice it, but now it's all that I'm going to see.

227
00:10:10.560 --> 00:10:17.340
I'm just over here like, um, yeah, that's my argument. I think like, and not that either

228
00:10:17.340 --> 00:10:21.840
one of us is right or wrong, just like a little bit of balancing the priorities, but.

229
00:10:23.160 --> 00:10:26.940
Well, I hear what you're saying because, you know, if you have more traffic,

230
00:10:27.640 --> 00:10:31.240
even if you're only converting at 1%, you're still going to get more sales,

231
00:10:31.440 --> 00:10:37.900
just 1% of the higher traffic. And that helps your sales velocity, which helps your, you know,

232
00:10:37.900 --> 00:10:42.480
not to get pushed back to like page 1 million, at least I can stay on page 1000.

233
00:10:45.400 --> 00:10:54.540
So, yeah, I've been in this Sophie challenge thing. And, um, oh, you're in it. Yeah.

234
00:10:54.540 --> 00:11:01.640
Mm-hmm. It's a lot of information and we can talk a little bit about it whenever

235
00:11:02.220 --> 00:11:08.740
we book a call with you about the timing around launching some of the campaigns

236
00:11:09.820 --> 00:11:14.340
that they're recommending. So, yeah, it's a bit different than what we teach.

237
00:11:15.560 --> 00:11:19.600
Um, Chrissy, if you do book a call, can you put, um, do two slots that we have up to an hour?

238
00:11:20.160 --> 00:11:25.780
Um, and then with what I was gonna say with Sophie Society is get on the office hours for them

239
00:11:26.500 --> 00:11:31.980
and get your, like, they will review your listing right there on office hours. So like,

240
00:11:32.100 --> 00:11:35.860
you just get in there, immediately put your hand up. So you're first in the queue

241
00:11:36.200 --> 00:11:41.320
and they'll be like, I just helped me look at my listing, optimize, you know, and you can do

242
00:11:41.320 --> 00:11:45.220
that every single day. You could do that. Like, look at my campaigns. Like they are, they will

243
00:11:45.220 --> 00:11:51.680
give you all the feedback and it's great. So do it. That's awesome. They like insanely know

244
00:11:51.680 --> 00:11:55.760
what they're talking about. I love it. I'm obsessed with them. I love them.

245
00:11:56.860 --> 00:12:05.800
Yeah. Not that, you know, you and Abby don't, but just like the level of like, and then,

246
00:12:05.800 --> 00:12:12.100
you know, you go into this AB testing, not for your main product image, but for like your title

247
00:12:12.100 --> 00:12:17.580
of your listing. And then you have to run it for this amount of time. And like, basically like

248
00:12:17.580 --> 00:12:22.380
they're doing a sample size calculation for you on the fly of like how much you need to like run

249
00:12:22.380 --> 00:12:28.900
this campaign for. It's crazy. Like the way that they can just like spit it off like that.

250
00:12:28.980 --> 00:12:34.160
I mean, they're doing it full time. This is like, they just spend all their time knowing PPC. Yeah.

251
00:12:34.200 --> 00:12:39.960
Jenna, I see that. It is, you're going to be lost guys. It's, it's a lot of information. So just

252
00:12:39.960 --> 00:12:45.120
like have your ears and your brain filter through like things you're like, all right,

253
00:12:45.160 --> 00:12:51.140
this does not apply to me yet. Or I can't take action on that yet. Or like notice in yourself,

254
00:12:51.540 --> 00:12:58.820
what like sparks and trust that your gut, your intuition is gonna like grab what it needs to

255
00:12:59.700 --> 00:13:05.000
hear. And just don't be afraid to ask questions, utilize the chats, the groups that they put you

256
00:13:05.000 --> 00:13:11.280
in. Like just go ham on like asking questions. Don't feel shy. They're so giving and generous.

257
00:13:11.320 --> 00:13:17.320
Even if you're a beginner, they will never make you feel like judged or anything like that.

258
00:13:19.080 --> 00:13:24.320
Just trust that. And you can come back to it. I recorded, like I took voice recordings of

259
00:13:24.320 --> 00:13:28.820
every single session. And I would take screenshots and things like that because

260
00:13:28.820 --> 00:13:32.040
they, I don't know how they're doing it now, but they don't normally send out everything.

261
00:13:32.760 --> 00:13:38.220
Um, so just, yeah, take voice recorded. So you'd go back and listen and like screenshots

262
00:13:38.220 --> 00:13:43.900
of important things and just know it's going to compile. You will learn over time.

263
00:13:44.840 --> 00:13:49.460
I definitely have been taking a lot of screenshots as he's going through.

264
00:13:50.180 --> 00:13:56.920
And just hoping that he has the YouTube video content eventually coming for everything that

265
00:13:56.920 --> 00:14:00.620
he's saying, which man, their YouTube channel, you sent me in some links

266
00:14:00.620 --> 00:14:04.340
and I watched one of them this morning before I started the challenge.

267
00:14:04.600 --> 00:14:11.320
And now YouTube channel, it just has like so much information.

268
00:14:12.460 --> 00:14:16.920
I love their YouTube. Very helpful. Um, easy to kind of filter through,

269
00:14:17.100 --> 00:14:19.620
like pick through. There's several videos on there about launching.

270
00:14:21.840 --> 00:14:25.960
Yeah. Super exciting. What'd you got Melinda?

271
00:14:29.160 --> 00:14:37.240
Okay. I, I want this group's opinion on something. My second product is on the boat

272
00:14:38.520 --> 00:14:46.840
and, um, it's, it's, it's essentially the exact same product. So I sell a martial arts belt

273
00:14:46.840 --> 00:14:54.840
display rack. Right. Okay. So my first product is bamboo and, um, it's like a, a light Brown.

274
00:14:55.260 --> 00:14:59.260
My second product is the same thing, except

275
00:15:00.000 --> 00:15:01.080
It's not bamboo.

276
00:15:01.240 --> 00:15:04.280
It's made out of a high-density wood, and it's black.

277
00:15:05.160 --> 00:15:10.660
So I mean, tin slats, it's the same,

278
00:15:11.080 --> 00:15:13.340
but different color, different wood, OK?

279
00:15:13.960 --> 00:15:18.780
All right, so my first piece of advice

280
00:15:19.180 --> 00:15:24.260
was to list them with two listings, OK?

281
00:15:25.000 --> 00:15:27.720
And the reason, two reasons why.

282
00:15:27.720 --> 00:15:30.240
One, wood and color were different,

283
00:15:30.820 --> 00:15:34.560
and second reason why was to get it out there

284
00:15:34.560 --> 00:15:37.380
during the honeymoon stage, and then

285
00:15:37.860 --> 00:15:43.600
move it underneath my parent as a child, ASIN.

286
00:15:44.880 --> 00:15:49.940
OK, so one of the reasons was to get lots

287
00:15:49.940 --> 00:15:51.400
of sales in the honeymoon, OK?

288
00:15:51.780 --> 00:15:56.400
Now, in the Sophie Society thing today, I asked that question.

289
00:15:56.400 --> 00:15:57.940
What do I do with my sink?

290
00:15:58.080 --> 00:16:01.620
And they say, right out of the gate, make it a variation.

291
00:16:04.800 --> 00:16:08.460
Because the spend on PPC for the two

292
00:16:08.520 --> 00:16:13.340
is more, would be more than just making it a variation.

293
00:16:16.780 --> 00:16:21.440
So I asked, I'm asking these questions.

294
00:16:21.640 --> 00:16:24.380
They're probably like, this lady is so dumb.

295
00:16:24.380 --> 00:16:26.860
I'm like, I don't care, because I don't know what to do.

296
00:16:27.320 --> 00:16:29.820
But I said, well, what if I start out with two,

297
00:16:30.180 --> 00:16:32.420
and then after a while, move it?

298
00:16:32.820 --> 00:16:35.640
And they said, if you move it later,

299
00:16:36.020 --> 00:16:40.800
you can only have a total of 30 vine reviews on one ASIN.

300
00:16:41.080 --> 00:16:43.800
So if I start out with two and I move it,

301
00:16:43.840 --> 00:16:46.240
I'll lose all those vine reviews.

302
00:16:46.920 --> 00:16:48.900
So I've already paid for all that.

303
00:16:48.960 --> 00:16:50.340
You know, you pay for those vine reviews,

304
00:16:50.340 --> 00:16:51.300
and you give all that away.

305
00:16:51.360 --> 00:16:52.740
But then if I move it, I lose it.

306
00:16:53.420 --> 00:16:58.440
So because I've gotten 30, I've gotten my vine reviews already

307
00:16:58.440 --> 00:16:59.200
on my main product.

308
00:16:59.760 --> 00:17:04.359
So my question is, how do I launch my second product,

309
00:17:04.460 --> 00:17:05.160
in your opinion?

310
00:17:05.740 --> 00:17:08.520
Two or parent-child?

311
00:17:10.900 --> 00:17:12.319
Is there a wrong answer?

312
00:17:12.420 --> 00:17:14.420
And if there is, can you know it beforehand?

313
00:17:15.540 --> 00:17:16.480
Can you ever know it?

314
00:17:17.160 --> 00:17:17.880
Gabby's laughing.

315
00:17:18.260 --> 00:17:19.420
I don't know.

316
00:17:19.420 --> 00:17:24.160
I mean, like, right now, I'm working for Amazon.

317
00:17:27.220 --> 00:17:28.800
And I want to change that.

318
00:17:29.700 --> 00:17:29.700


319
00:17:30.000 --> 00:17:30.440
Right?

320
00:17:30.640 --> 00:17:31.900
I feel you, Christy.

321
00:17:32.100 --> 00:17:35.160
I feel your discouragement, because I

322
00:17:35.160 --> 00:17:37.680
am negative on every sale.

323
00:17:37.980 --> 00:17:38.760
I'm there.

324
00:17:41.140 --> 00:17:44.180
And with my new product, because the wood's different,

325
00:17:44.300 --> 00:17:46.360
I can overcome some of that.

326
00:17:46.360 --> 00:17:47.860
But I don't know how to start.

327
00:17:48.860 --> 00:17:50.580
My PPC would help me.

328
00:17:50.580 --> 00:17:53.940
What is your review score on your current product?

329
00:17:54.100 --> 00:17:55.720
Like, do you have over four stars?

330
00:17:56.280 --> 00:17:59.380
Yeah, 4 and 1.5, 4.6.

331
00:17:59.740 --> 00:18:02.220
4.6, and I've got 40 reviews.

332
00:18:03.080 --> 00:18:05.560
And who is your target customer?

333
00:18:06.300 --> 00:18:11.000
Like, would you target your PPC substantially different?

334
00:18:11.240 --> 00:18:13.500
Like, is your keyword substantially different?

335
00:18:13.580 --> 00:18:13.880
Nope.

336
00:18:14.220 --> 00:18:17.100
It would be the same, because it's the same product.

337
00:18:17.100 --> 00:18:18.740
I would just take out the word bamboo.

338
00:18:19.220 --> 00:18:21.060
And quite frankly, I don't even know

339
00:18:21.060 --> 00:18:23.020
if bamboo is that big of a deal.

340
00:18:23.280 --> 00:18:24.620
I thought it was.

341
00:18:24.800 --> 00:18:26.340
When I did my research at the beginning,

342
00:18:26.680 --> 00:18:28.000
like, what was the best color?

343
00:18:28.140 --> 00:18:30.620
You know, that was part of my research.

344
00:18:30.960 --> 00:18:33.720
And the brown won most of the time.

345
00:18:33.860 --> 00:18:35.180
The black was a close second.

346
00:18:35.300 --> 00:18:37.700
But the bamboo is kind of more authentic,

347
00:18:37.940 --> 00:18:39.940
martial-arty, you know, bamboo.

348
00:18:40.460 --> 00:18:41.680
So I went with that.

349
00:18:42.760 --> 00:18:46.040
The black, I feel confident it's going to sell well.

350
00:18:47.100 --> 00:18:49.240
But no, I wouldn't change it.

351
00:18:49.240 --> 00:18:51.080
I wouldn't change keywords.

352
00:18:51.080 --> 00:18:51.580
I wouldn't change products.

353
00:18:51.580 --> 00:18:54.360
Well, if there was a wrong answer, this is probably it.

354
00:18:54.540 --> 00:18:57.120
But I would minimize my overhead expenses,

355
00:18:57.360 --> 00:19:00.020
the OPEX, like, as much as possible

356
00:19:00.020 --> 00:19:02.640
to stop giving Amazon so much money

357
00:19:02.640 --> 00:19:06.980
and try to retain as big of a share of profit as I can.

358
00:19:07.240 --> 00:19:09.180
That's, that would be my play,

359
00:19:09.260 --> 00:19:13.140
is be like, if I'm already pumping a bunch of money,

360
00:19:13.460 --> 00:19:15.460
and then when they get to my listing,

361
00:19:15.460 --> 00:19:17.120
now they have two options.

362
00:19:18.120 --> 00:19:18.120


363
00:19:18.120 --> 00:19:20.400
And I, and they're driven to that listing

364
00:19:20.400 --> 00:19:21.780
in two different directions.

365
00:19:21.820 --> 00:19:25.100
But overall, my campaign expenses have been,

366
00:19:25.360 --> 00:19:27.040
you know, as low as reasonably achievable.

367
00:19:27.780 --> 00:19:32.540
And then I'm doing the best I can to give Amazon,

368
00:19:32.920 --> 00:19:35.220
you know, whatever taxes they need

369
00:19:35.220 --> 00:19:36.960
to be able to put you on page one,

370
00:19:37.200 --> 00:19:40.820
but at the same time, keeping a share for myself.

371
00:19:40.940 --> 00:19:42.920
That, that's what, and I would say,

372
00:19:42.920 --> 00:19:47.360
I would try to capitalize off of already having some reviews

373
00:19:47.380 --> 00:19:51.280
and not having to pay those Vine reviews all over again,

374
00:19:51.480 --> 00:19:52.660
because that's just another fee

375
00:19:52.660 --> 00:19:53.920
that you're paying Amazon.

376
00:19:54.120 --> 00:19:55.180
It's coming out of your pocket.

377
00:19:55.620 --> 00:19:59.980
And I would try to incentivize reviews in a different way.

378
00:20:00.000 --> 00:20:07.460
way. Product giveaways on my social media, UGC content on social media, or those influencer

379
00:20:07.460 --> 00:20:14.200
things they talk about. That's where I would put those Vine dollars. I would put it into that

380
00:20:15.100 --> 00:20:23.440
bucket to try to get sales coming from that direction. Yeah. So do you, when you run PPC on

381
00:20:23.440 --> 00:20:31.300
your, I mean, so would I run PPC on the child also or no? That is what they said on the

382
00:20:31.300 --> 00:20:41.960
challenge today. You run it on your parent, but then you, you have your ASIN level things and

383
00:20:41.960 --> 00:20:48.440
then you have your parent level things and you have to put them in different, what do they call

384
00:20:49.320 --> 00:20:54.940
portfolios or something like this. It's a good thing you recorded it because I'm like only

385
00:20:54.940 --> 00:21:01.700
remembering so much. Melinda, here's my question for you. Yeah. Based on what you said, it sounds

386
00:21:01.700 --> 00:21:08.400
like if you do two listings, did you say you already paid for Vine? For my, for my original

387
00:21:08.400 --> 00:21:13.640
one? Yes. Oh, for your original. Okay. But not for mine. If you, if you do a second listing,

388
00:21:14.220 --> 00:21:17.580
you're paying for Vine again, you're paying all the fees to get Vine delivered again,

389
00:21:17.580 --> 00:21:25.600
and you're paying more in PPC. Yeah. So. Yeah. And then when you move it under,

390
00:21:25.740 --> 00:21:30.480
you're going to lose those reviews anyway. Yeah. So it sounds like. So what is the pro

391
00:21:30.480 --> 00:21:35.900
of having two listings? That's, I guess, I guess I was hung up on the fact that

392
00:21:36.480 --> 00:21:45.240
I thought I was being deceitful by having different wood, but maybe it just doesn't matter.

393
00:21:47.000 --> 00:21:52.220
Well, what's deceitful? I don't know. I don't know. Is there a limit to how much

394
00:21:52.220 --> 00:21:57.300
of variation you can marry? Because the black is not bamboo. The black. Put it in your A-plus

395
00:21:57.300 --> 00:22:03.680
content. But you're black. Put that in the A-plus content, whatever the natural color

396
00:22:03.680 --> 00:22:09.240
of wood is, put that in your content and then make sure that it's, you know, apparent in your

397
00:22:09.240 --> 00:22:15.220
product description. Yeah. But definitely keep bamboo in there if you think it's an

398
00:22:15.220 --> 00:22:21.920
SEO term. Yeah. I mean, it won. It was one of the factors that when I did my research originally.

399
00:22:23.960 --> 00:22:29.820
So, okay. I sound like. Do you have your answer? I think so. I'm going to do it as a variation.

400
00:22:31.000 --> 00:22:36.620
Yeah. Okay. Cool. Thanks for talking it out. Can't you also do Vine on variations?

401
00:22:37.360 --> 00:22:45.920
No. You can only have. So I asked this question. I asked that if you've already got 30 Vine reviews,

402
00:22:46.620 --> 00:22:51.620
you can't have more than 30 Vine reviews. I see. So it is 20 and 10.

403
00:22:52.600 --> 00:22:59.520
Yeah. So I, and I've already bought all 30, so I'm maxed out. So there's. Yeah. Okay.

404
00:23:00.980 --> 00:23:02.260
Okay. Thanks everybody.

405
00:23:04.720 --> 00:23:08.080
Does anybody have any questions, comments, feedback on anything we've talked about the

406
00:23:08.080 --> 00:23:14.500
last few weeks? The finances, the outsourcing, anybody make any SOPs to make their home run

407
00:23:14.500 --> 00:23:18.080
better, to make their business run better? I'm just curious if you've,

408
00:23:18.280 --> 00:23:20.420
has anybody implemented any of those things from the last couple of weeks?

409
00:23:22.340 --> 00:23:37.700
Well, I sort of did. Okay. So I, I, I hired one of my college students and he is running my

410
00:23:37.700 --> 00:23:45.140
Instagram for me. And so I just kind of created, this is what I want you to do, you know, and

411
00:23:46.780 --> 00:23:54.480
you know, this is kind of our, my flavor. It, he's a guy, so he's speaking to moms. So,

412
00:23:54.720 --> 00:24:00.340
but he's doing a really great job. So I did a little bit with, with Josiah just to get him

413
00:24:00.340 --> 00:24:05.180
started and he's been doing really good. So. Nice. Yeah. So you're doing all your social media?

414
00:24:05.700 --> 00:24:12.780
Yeah. He's doing, he's running my Instagram. Yep. Yeah. He's been doing great. My he's had,

415
00:24:12.780 --> 00:24:24.640
he's had three, three posts now that two, two that are, have went over 200,000 K

416
00:24:25.600 --> 00:24:32.740
views and then a 53,000, a 53 K and a 41 K. So his engagement has been really good. I've been

417
00:24:32.740 --> 00:24:37.060
really, he's been, he's been doing a good job. So that's awesome. So what are you able to do

418
00:24:37.060 --> 00:24:45.620
that you're not doing that? So just do, do things like the Sophie challenge, you know,

419
00:24:45.620 --> 00:24:53.320
listen to the, listen to all of the training for, you know yeah, that's this week is, is,

420
00:24:53.560 --> 00:24:57.320
it opens up my time to do two hours of these Sophie challenge things.

421
00:24:57.520 --> 00:24:59.020
Melinda, quick question for you.

422
00:25:00.000 --> 00:25:03.100
How, how many hours a week are you paying him?

423
00:25:03.360 --> 00:25:04.020
I'm not paying him.

424
00:25:04.280 --> 00:25:04.960
Oh, he's just interning.

425
00:25:05.220 --> 00:25:06.940
He's just, oh, brilliant.

426
00:25:08.240 --> 00:25:08.720
Okay.

427
00:25:08.720 --> 00:25:09.740
I'm just curious how much time.

428
00:25:10.260 --> 00:25:10.380
Yeah.

429
00:25:10.380 --> 00:25:10.500
Yeah.

430
00:25:10.500 --> 00:25:11.640
Please tell me.

431
00:25:11.640 --> 00:25:12.460
Here's what you do.

432
00:25:12.460 --> 00:25:12.900
Okay.

433
00:25:13.000 --> 00:25:15.220
If you get a local college, all right.

434
00:25:15.220 --> 00:25:15.480
Yeah.

435
00:25:15.480 --> 00:25:16.820
We have one like two blocks away.

436
00:25:17.120 --> 00:25:17.600
Okay.

437
00:25:17.620 --> 00:25:20.480
So you go, you find you email their business professor,

438
00:25:20.640 --> 00:25:22.600
especially their marketing professor.

439
00:25:22.920 --> 00:25:23.400
Okay.

440
00:25:24.220 --> 00:25:28.480
A lot of schools require a student to do an internship.

441
00:25:28.900 --> 00:25:29.380
Okay.

442
00:25:30.000 --> 00:25:33.640
At my school, they, they can't, they can't graduate without one.

443
00:25:33.640 --> 00:25:34.520
Yeah, totally.

444
00:25:34.660 --> 00:25:35.060
Yeah.

445
00:25:35.800 --> 00:25:40.320
So a lot of kids, they want a marketing internship, but they,

446
00:25:41.360 --> 00:25:45.980
but it's, it's, it's difficult during the school year a lot for some kids.

447
00:25:46.380 --> 00:25:48.860
So tell, tell, tell your marketing prof.

448
00:25:49.160 --> 00:25:55.080
Hey, will you give this kid credit hours and they come work for me?

449
00:25:55.080 --> 00:25:59.060
So, so their pay, the credit hours.

450
00:25:59.060 --> 00:26:00.600
So you are the employer.

451
00:26:00.720 --> 00:26:02.120
So I'm the employer.

452
00:26:02.900 --> 00:26:03.160
Yeah.

453
00:26:03.160 --> 00:26:06.600
This is working for me every day and he gets paid.

454
00:26:07.560 --> 00:26:09.960
Credit hours for not paying tuition.

455
00:26:11.000 --> 00:26:11.000


456
00:26:11.500 --> 00:26:12.020
Nice.

457
00:26:12.400 --> 00:26:12.660
Okay.

458
00:26:12.660 --> 00:26:13.360
I love that.

459
00:26:13.580 --> 00:26:16.520
And then, okay.

460
00:26:16.520 --> 00:26:20.140
So my question for y'all, can I, sorry, I did not mean to cut you off, Linda.

461
00:26:20.260 --> 00:26:20.820
No, no, no.

462
00:26:20.820 --> 00:26:21.100
You're good.

463
00:26:21.120 --> 00:26:21.340
Okay.

464
00:26:21.340 --> 00:26:21.780
Okay.

465
00:26:22.020 --> 00:26:26.480
So I'm, I'm still doing the media channel mastery right now.

466
00:26:26.480 --> 00:26:30.180
And so I haven't placed, I have not like looked to make a hire yet.

467
00:26:30.220 --> 00:26:35.060
As part of my plan was like higher on a VA and like, you know, have them take the course

468
00:26:35.060 --> 00:26:36.600
and then you launch together.

469
00:26:36.900 --> 00:26:42.040
I'd be curious what you all would think, like, should I look for an intern now?

470
00:26:42.260 --> 00:26:46.380
And like, instead of me finishing the course, I can still go through it, but like get an

471
00:26:46.380 --> 00:26:50.300
intern now, have them start going through the course, have them start building it and

472
00:26:50.380 --> 00:26:52.760
not be hinging on me finishing this course.

473
00:26:52.760 --> 00:26:54.500
Or do you think I should finish the course first?

474
00:26:54.500 --> 00:26:55.260
Like, what do you guys think?

475
00:26:55.660 --> 00:26:56.560
Get him now.

476
00:26:56.800 --> 00:26:58.500
I don't think there's a reason that you need to watch it first.

477
00:26:58.620 --> 00:27:01.040
I mean, if you're just watching the content, you don't need to implement, you can get it

478
00:27:01.040 --> 00:27:01.800
done in like two hours.

479
00:27:02.720 --> 00:27:02.980
Yeah.

480
00:27:03.020 --> 00:27:05.880
Because then you're going to just spend your time teaching him when he could be learning

481
00:27:05.880 --> 00:27:06.960
with you at the same time.

482
00:27:07.180 --> 00:27:07.360
Okay.

483
00:27:07.360 --> 00:27:08.140
I'll just do that.

484
00:27:08.280 --> 00:27:08.280


485
00:27:08.320 --> 00:27:08.800
I wasn't sure.

486
00:27:08.800 --> 00:27:12.060
Is that the whole thing with the, with the training of like, make sure you're an expert

487
00:27:12.220 --> 00:27:14.800
first and then show some, I was like, I just don't know what I, okay.

488
00:27:15.240 --> 00:27:15.800
That's helpful.

489
00:27:15.820 --> 00:27:20.640
You also have to remember what we talked about last week of, you don't have to be the expert.

490
00:27:20.720 --> 00:27:23.000
You just need to know the consequences of not being the expert.

491
00:27:23.000 --> 00:27:26.740
Either that means you spend more time because you both learn, or you spend more money because

492
00:27:26.740 --> 00:27:30.660
you're hiring somebody who knows what they're doing, or maybe the results aren't great,

493
00:27:30.720 --> 00:27:31.860
but you still freed up your time.

494
00:27:32.500 --> 00:27:32.900
Yes.

495
00:27:32.900 --> 00:27:34.340
So you just need to take it all into account.

496
00:27:34.860 --> 00:27:35.040
Okay.

497
00:27:35.860 --> 00:27:36.260
Yeah.

498
00:27:36.700 --> 00:27:37.100
Okay.

499
00:27:37.100 --> 00:27:40.160
And these kids, Jen, pick it up so quick.

500
00:27:40.360 --> 00:27:41.940
They're already doing it like themselves.

501
00:27:42.320 --> 00:27:42.900
Yeah, exactly.

502
00:27:43.220 --> 00:27:44.640
And so it was harder.

503
00:27:44.840 --> 00:27:48.860
I mean, when I said to him, okay, go to Canva and add my flavor.

504
00:27:48.880 --> 00:27:50.100
And he goes, oh yeah, I got that.

505
00:27:50.260 --> 00:27:52.040
And I went, that, you didn't tell me how long.

506
00:27:52.760 --> 00:27:53.900
I could do that in two minutes.

507
00:27:54.280 --> 00:27:54.460
You know?

508
00:27:55.120 --> 00:27:55.120


509
00:27:55.840 --> 00:27:56.820
This is amazing.

510
00:27:57.040 --> 00:27:57.540
Now.

511
00:27:58.280 --> 00:27:58.780
Gold.

512
00:27:59.420 --> 00:28:00.500
Back to answer your question.

513
00:28:00.600 --> 00:28:03.360
What else am I able to do while, because he's doing that?

514
00:28:03.360 --> 00:28:07.480
I started this week, was able to make my freebies.

515
00:28:07.640 --> 00:28:10.060
So I made my, I made a starter kit.

516
00:28:10.260 --> 00:28:10.620
Oh, those were awesome.

517
00:28:11.200 --> 00:28:14.800
I made six one-page freebie giveaways in Canva.

518
00:28:14.800 --> 00:28:22.440
So I use my time this week to make freebies for him to give away on my Instagram account.

519
00:28:22.840 --> 00:28:26.020
That's the other thing that has given me time to do this week.

520
00:28:26.340 --> 00:28:27.560
Can I share an idea, Melinda?

521
00:28:27.960 --> 00:28:31.380
Because your product is for, is for kids, right?

522
00:28:32.000 --> 00:28:32.360
Yeah.

523
00:28:32.360 --> 00:28:32.800
Primarily.

524
00:28:32.900 --> 00:28:33.100
Yeah.

525
00:28:33.100 --> 00:28:34.860
I mean, my target audience is moms.

526
00:28:35.260 --> 00:28:35.640
The mom.

527
00:28:35.820 --> 00:28:37.920
Because they, they buy it for their student.

528
00:28:38.020 --> 00:28:38.320
Yeah.

529
00:28:38.320 --> 00:28:43.660
I just learned, I was just talking to a guy who, I think him and his, his son has built

530
00:28:43.660 --> 00:28:44.460
this business.

531
00:28:44.640 --> 00:28:47.820
It's like a, um, baseball wrap thing.

532
00:28:47.900 --> 00:28:51.080
And anyway, that like breaks in a glove and they were on shark tank.

533
00:28:51.140 --> 00:28:51.800
They've gone viral.

534
00:28:51.960 --> 00:28:54.180
They've, you know, they've got hundreds of millions of views on their content.

535
00:28:54.180 --> 00:28:56.980
But one of the things he was showing me that that was a really great strategy is how they're,

536
00:28:57.160 --> 00:28:58.260
how they're doing their social media.

537
00:28:58.340 --> 00:29:02.460
You might already be doing this is he's like marketing to kind of two people.

538
00:29:02.640 --> 00:29:07.360
Like he's marketing, obviously in your case, it'd be to the moms, but then also marketing

539
00:29:07.400 --> 00:29:09.520
content that the mom would show the kid.

540
00:29:09.660 --> 00:29:11.700
Obviously it needs to be like age appropriate or whatever.

541
00:29:11.700 --> 00:29:14.040
But like for the moms, like, Oh my gosh, look at this.

542
00:29:14.060 --> 00:29:15.660
Like, I want to show my kids this.

543
00:29:15.820 --> 00:29:20.020
And it was a really interesting idea of like a spin on, cause for him, like he's in the

544
00:29:20.020 --> 00:29:20.520
baseball world.

545
00:29:20.520 --> 00:29:24.600
And so he's got all this content that dad's, you know, that dad's love or parents love.

546
00:29:24.660 --> 00:29:27.500
But then he's all like, the kids are also like, Oh my gosh, he met this player.

547
00:29:27.580 --> 00:29:28.200
This is so cool.

548
00:29:28.220 --> 00:29:29.120
I want to watch this.

549
00:29:29.140 --> 00:29:29.660
You know what I'm saying?

550
00:29:29.720 --> 00:29:33.780
So it's been a really cool, it's kind of a two prong thing, but it draws more people

551
00:29:33.780 --> 00:29:36.520
to their content because they want to share it with their kids.

552
00:29:37.300 --> 00:29:38.460
So anyway, for what it's worth.

553
00:29:38.900 --> 00:29:40.220
What was the name of that?

554
00:29:40.220 --> 00:29:41.520
Oh, my look.

555
00:29:42.220 --> 00:29:42.360
Um, okay.

556
00:29:42.400 --> 00:29:43.420
What's the name of his business?

557
00:29:43.520 --> 00:29:45.360
I'll think of it and I'll, I'll, I'll message.

558
00:29:46.440 --> 00:29:46.440


559
00:29:47.740 --> 00:29:48.180
That's really interesting.

560
00:29:48.280 --> 00:29:50.260
Melinda, do you, I have two questions for you first.

561
00:29:50.660 --> 00:29:52.600
Do you need to document anything that your person's doing?

562
00:29:52.700 --> 00:29:55.380
Like what they're learning, what they're teaching, what results are getting for you

563
00:29:55.380 --> 00:29:56.720
for him to get, to get credit?

564
00:29:58.420 --> 00:29:59.940
I'm in a unique situation.

565
00:30:00.000 --> 00:30:08.180
because I'm the professor. But yes, most likely, most, and

566
00:30:08.180 --> 00:30:10.740
depends on the school and depends on the requirements. And

567
00:30:10.740 --> 00:30:15.420
the other thing for college credit, for me, Jen, Jennifer,

568
00:30:15.720 --> 00:30:17.540
to answer your other question, like how much work should they

569
00:30:17.700 --> 00:30:22.700
do? Typically, it's 40 hours of work is what equals one credit

570
00:30:22.380 --> 00:30:28.960
hour. So like, I would say posting this week took him five

571
00:30:28.960 --> 00:30:31.940
hours, I don't know, whatever, I make up a number, right? So if

572
00:30:31.940 --> 00:30:35.500
I'm reporting back to the college, and I can say, he did,

573
00:30:35.760 --> 00:30:40.800
he posted every week, and that took five, 10 hours, whatever,

574
00:30:40.900 --> 00:30:44.660
if he if he's posting twice a day, then double that. If he's

575
00:30:44.660 --> 00:30:47.320
following other accounts, it took this if he's monitoring the

576
00:30:47.320 --> 00:30:51.740
mini chat thing, you know, so and I give it kind of a

577
00:30:51.740 --> 00:30:54.860
ballpark, but typically, it's 40 to 140 hours is one credit.

578
00:30:55.200 --> 00:30:57.260
And are you having him like to Jenna's point? Are you having

579
00:30:57.260 --> 00:31:00.380
him like write down everything that he's doing? No, no. Okay,

580
00:31:00.580 --> 00:31:03.980
general. Okay. Like I say, because it's hard for kids to

581
00:31:03.980 --> 00:31:06.560
log, like they might be scrolling, like looking for

582
00:31:06.560 --> 00:31:10.060
content. And I would count that as time. But they aren't going

583
00:31:10.060 --> 00:31:13.940
to sit down and log that. So I just say this week, you probably

584
00:31:14.080 --> 00:31:17.680
did 10 hours to find content and actually post it. Let's just

585
00:31:17.680 --> 00:31:20.380
give it a ballpark. Yeah, that's that makes sense. Okay, it's

586
00:31:20.380 --> 00:31:23.240
like time salary, this task probably takes you this long to

587
00:31:23.240 --> 00:31:26.460
do it. Exactly. And you give it your best guess. Some weeks as

588
00:31:26.460 --> 00:31:29.400
they get faster at it. It's not going to take them as long. But

589
00:31:29.400 --> 00:31:33.920
here early, it takes them longer just to get to find the content

590
00:31:33.920 --> 00:31:37.160
that they feel like matches the niche. Yeah.

591
00:31:40.040 --> 00:31:42.800
I'm writing this to free glove wrap is the name of the company.

592
00:31:43.300 --> 00:31:46.580
And you can look up, you can look them up on Instagram and

593
00:31:46.800 --> 00:31:48.540
stuff. Cool. Thanks.

594
00:31:49.660 --> 00:31:51.820
I have another question for Melinda. But Jenna, Christy, you

595
00:31:51.820 --> 00:31:53.760
guys have any questions, thoughts on if you're able to

596
00:31:53.760 --> 00:31:53.900
unmute?

597
00:31:57.000 --> 00:32:00.860
The question was, have you been implementing anything so far

598
00:32:00.840 --> 00:32:05.620
finances, outsourcing, grading SOPs? And if so, what's the

599
00:32:05.680 --> 00:32:06.800
result been?

600
00:32:14.680 --> 00:32:17.120
My question, I'll wait and see if they're typing in the chat.

601
00:32:17.440 --> 00:32:20.420
But my question for you Melinda was like to Jennifer's point,

602
00:32:22.020 --> 00:32:25.120
those things that you made those lead magnets, those freebies

603
00:32:25.120 --> 00:32:28.540
that you made. Is there any part of that where the kid really

604
00:32:28.540 --> 00:32:31.520
needs to be bought into the process? Because the parent can

605
00:32:31.520 --> 00:32:34.780
want them to do it all day. But if they don't see the reason,

606
00:32:35.500 --> 00:32:37.820
you know, it could not work out.

607
00:32:38.880 --> 00:32:47.040
I I kind of started him slow. I started first by just saying,

608
00:32:47.440 --> 00:32:49.180
okay, I want you.

609
00:32:49.940 --> 00:32:52.580
Sorry, I mean, I mean, you're your lead magnets for your

610
00:32:52.580 --> 00:32:52.620
audience.

611
00:32:53.160 --> 00:32:55.620
Do I my student to be a part of that process?

612
00:32:55.820 --> 00:32:59.200
No. Oh, the parents are getting these for their children. They

613
00:32:59.200 --> 00:33:02.460
want to raise young, gritty children. Yeah. Do you do the

614
00:33:02.460 --> 00:33:06.400
children also need to be bought into the process of that? Do the

615
00:33:06.400 --> 00:33:08.440
children need to understand why they should be young and gritty

616
00:33:09.040 --> 00:33:11.020
them to do the things their parent just bought for them?

617
00:33:12.600 --> 00:33:13.440
Good question.

618
00:33:16.020 --> 00:33:16.460
Yeah.

619
00:33:18.080 --> 00:33:18.520
Yeah.

620
00:33:20.080 --> 00:33:23.920
I'm really more, I guess I've just had my mom as my hero. I

621
00:33:23.920 --> 00:33:28.820
feel like I just keep trying to talk to my mom. And I haven't

622
00:33:28.820 --> 00:33:30.340
even thought about talking to the kid.

623
00:33:32.580 --> 00:33:35.220
Because the kids the one that's going to be doing it, depending

624
00:33:35.220 --> 00:33:36.920
on what it is.

625
00:33:37.320 --> 00:33:43.020
I guess I was just thinking mom would talk to the kid. I don't

626
00:33:43.460 --> 00:33:43.900
know.

627
00:33:44.380 --> 00:33:47.820
But if you kind of become the brand like for the it's like the

628
00:33:47.820 --> 00:33:49.680
Home Depot model, right? I don't know if you guys know

629
00:33:49.680 --> 00:33:51.980
that they do this. But Home Depot once a month, I think

630
00:33:51.980 --> 00:33:54.960
Lowe's does the same thing. They do a kid workshop. And it's

631
00:33:54.860 --> 00:33:59.140
free. And they have these little kits where kids can come and

632
00:33:59.140 --> 00:34:02.460
build and they're at Home Depot. And they recognize them. They

633
00:34:02.460 --> 00:34:04.960
have their tools and their paint and the Home Depot. It's

634
00:34:05.140 --> 00:34:08.760
brilliant. Because they're bringing in kids to their brand.

635
00:34:08.820 --> 00:34:11.199
Like every kid knows how my kids drive. Oh, there's Home Depot.

636
00:34:11.380 --> 00:34:12.179
They're like three.

637
00:34:13.620 --> 00:34:16.139
Anyway, but like, if just to think a little bit, like, how do

638
00:34:16.139 --> 00:34:18.940
I build this for the kid to what Jenna's saying?

639
00:34:20.219 --> 00:34:23.239
Or is with some of that content, like you, your mom might be

640
00:34:23.239 --> 00:34:26.280
right. That doesn't mean you don't listen to mom. Would some

641
00:34:26.280 --> 00:34:28.659
of that stuff come better delivered from somebody else?

642
00:34:29.739 --> 00:34:30.699
I'm just curious.

643
00:34:31.219 --> 00:34:33.820
Yeah, good thought. I hadn't even thought that way. I've just

644
00:34:33.820 --> 00:34:38.440
been so focused on my mom, my hero mom, you know, writing to

645
00:34:38.440 --> 00:34:41.060
her writing to her. I haven't thought about anything else.

646
00:34:41.780 --> 00:34:42.699
That's a good point.

647
00:34:45.020 --> 00:34:45.500
Yeah.

648
00:34:49.840 --> 00:34:51.219
Something to think about for sure.

649
00:34:53.360 --> 00:34:55.600
What have you guys been doing with the content for this week

650
00:34:55.600 --> 00:34:56.739
though getting new leads every day?

651
00:35:00.780 --> 00:35:03.600
Oh, can I ask a question about that about this week?

652
00:35:05.600 --> 00:35:08.560
I cannot find how to sign up for Rainflow.

653
00:35:08.800 --> 00:35:09.920
Have you guys had problems?

654
00:35:11.360 --> 00:35:12.220
Have you tried?

655
00:35:13.240 --> 00:35:14.520
I'm not there yet.

656
00:35:14.620 --> 00:35:16.920
Yeah, I'm still going through content.

657
00:35:17.700 --> 00:35:21.060
My dashboard doesn't look anything like Megan's in the video.

658
00:35:22.180 --> 00:35:24.000
Okay. I saw that you posted in the group.

659
00:35:24.120 --> 00:35:25.060
Was that yesterday that you asked?

660
00:35:25.520 --> 00:35:26.000
Yeah.

661
00:35:26.080 --> 00:35:26.900
I haven't heard back.

662
00:35:26.960 --> 00:35:28.640
I just wondered if anybody else was having problems.

663
00:35:34.060 --> 00:35:38.780
Well, because I was looking at some of the stuff and I just had some thoughts on different

664
00:35:38.860 --> 00:35:45.620
ways to look at your content, your market, how you reach the same people, you know, saying

665
00:35:45.620 --> 00:35:47.920
the same message 10 different ways so it resonates differently.

666
00:35:48.500 --> 00:35:52.440
And because I listen to a lot of people, lots of podcasts, been in lots of groups, and a

667
00:35:52.440 --> 00:35:55.400
few things I always hear repeatedly is talking about what is relevant.

668
00:35:56.120 --> 00:36:00.440
What is currently relevant in pop culture and politics and life that you can capitalize

669
00:36:00.440 --> 00:36:01.520
on for your business?

670
00:36:02.440 --> 00:36:08.320
Like for example, I got an email a few weeks ago from somebody I'm in their mastermind

671
00:36:08.320 --> 00:36:14.160
and the top of the email said, everyone's talking about Taylor Swift and Travis Kelsey's

672
00:36:14.160 --> 00:36:14.160


673
00:36:14.400 --> 00:36:15.900
And my first thought was, what?

674
00:36:16.020 --> 00:36:16.580
I thought they were over.

675
00:36:16.700 --> 00:36:19.560
Like, I'm so out of all of that, but that was her opening line.

676
00:36:19.580 --> 00:36:22.460
And then she said, but I want to know about your engagement.

677
00:36:22.460 --> 00:36:26.820
And the whole email was about how's your email engagement, how are your open rates, how are

678
00:36:26.820 --> 00:36:28.280
your click-through rates, this, this, and that.

679
00:36:28.280 --> 00:36:31.280
And then she was, I think, promoting a workshop that she was doing that week.

680
00:36:31.360 --> 00:36:35.280
So she took something pop culture, totally relevant.

681
00:36:35.760 --> 00:36:36.460
It caught my attention.

682
00:36:36.460 --> 00:36:37.100
So I was like, what?

683
00:36:37.140 --> 00:36:37.840
There's still a thing?

684
00:36:38.640 --> 00:36:40.520
And it stopped the scroll, you know, it makes you think.

685
00:36:40.540 --> 00:36:43.500
And then she flipped it into her business engagement.

686
00:36:43.800 --> 00:36:44.660
Let's talk email marketing.

687
00:36:47.100 --> 00:36:47.640
That's brilliant.

688
00:36:48.480 --> 00:36:49.540
Yeah, it was, it was super good.

689
00:36:50.100 --> 00:36:56.820
So some things to think about as you're looking at content, like as you're looking at viral

690
00:36:56.820 --> 00:37:01.640
content, what's going viral, what's working, is there any other way you can spin it so

691
00:37:01.640 --> 00:37:02.740
it fits your business?

692
00:37:04.260 --> 00:37:10.460
Another thing that I was thinking of, what is, what trends, what's really popular that

693
00:37:10.460 --> 00:37:12.780
you are not going to jump on the bandwagon on and why not?

694
00:37:13.700 --> 00:37:18.440
I don't know if you guys, like I watch Hulu all the time and there's always those stupid

695
00:37:18.440 --> 00:37:22.460
Huliberty Mutual commercials with a stupid emu and that jingle gets stuck in my head.

696
00:37:23.080 --> 00:37:27.080
But then I'm on Pandora, and I forget the name of the company, but there's an insurance

697
00:37:27.080 --> 00:37:30.000
company and their tagline is no mascots or jingles.

698
00:37:30.340 --> 00:37:33.500
Like they're the anti mascot jingle insurance company.

699
00:37:34.360 --> 00:37:41.420
And they appeal to the more higher end business serious people who don't want an emu and stupid

700
00:37:41.420 --> 00:37:43.120
commercials to represent their insurance.

701
00:37:43.880 --> 00:37:49.980
So are there any trends that are really popular that you are like anti-trending and why and

702
00:37:49.980 --> 00:37:53.960
would your audience appeal to that, to why you're not jumping on the bandwagon?

703
00:37:56.600 --> 00:38:01.940
And then something else that I hear a lot is how can you be relevant to right now?

704
00:38:02.580 --> 00:38:12.380
So if you have your topic, so raising gritty kids or kids eating healthy at school, how

705
00:38:12.380 --> 00:38:20.140
can that same topic be relevant for different times of the year, for holidays, for pop

706
00:38:20.140 --> 00:38:23.440
culture things, for whatever's going on in politics, for seasons?

707
00:38:23.860 --> 00:38:29.580
What single topic can you talk about differently because of different ways it applies to right

708
00:38:29.580 --> 00:38:29.920
now?

709
00:38:30.200 --> 00:38:32.200
And what that does is it creates urgency.

710
00:38:33.240 --> 00:38:37.160
Yes, I talk about this thing all the time, but right now we are coming up into Halloween

711
00:38:37.160 --> 00:38:38.720
and it matters because of this.

712
00:38:38.900 --> 00:38:41.240
Or we're hopping into fall and it matters because of this.

713
00:38:41.240 --> 00:38:45.160
You need to jump on this right now because right now, this month, it matters.

714
00:38:45.860 --> 00:38:50.540
And not only does that give your audience urgency, but it's also a great way to get

715
00:38:50.540 --> 00:38:51.440
focused in media.

716
00:38:52.480 --> 00:38:56.560
I've heard several podcasts recently, I'm not sure why, talking about getting on the

717
00:38:56.560 --> 00:38:56.700
media.

718
00:38:57.820 --> 00:39:02.780
So having an appearance on a local news channel or getting featured on somebody's blog or

719
00:39:02.780 --> 00:39:07.080
you know, partnering with an influencer or somebody who has a podcast coming up.

720
00:39:07.080 --> 00:39:11.740
And if your topic is evergreen, that means you can get on anytime and you know, there's

721
00:39:11.740 --> 00:39:13.280
no rush to try to figure it out now.

722
00:39:13.360 --> 00:39:17.440
But if your topic relates to something that happened yesterday, and they want to get you

723
00:39:17.440 --> 00:39:21.620
on because we want to cover this tomorrow because we'll get way more reach, then that

724
00:39:21.620 --> 00:39:25.160
gives you urgency to get on other people's platforms and to grow your audience.

725
00:39:29.680 --> 00:39:38.980
And then as seasons evolve, as time evolves, how do you need to differently solve your

726
00:39:38.980 --> 00:39:39.320
problem?

727
00:39:40.000 --> 00:39:42.820
So I was thinking about this in relation to like internet.

728
00:39:43.600 --> 00:39:48.500
So okay, who's around dial up internet, got to have two phone lines, all that good stuff.

729
00:39:49.380 --> 00:39:51.860
The problem of needing faster internet hasn't changed.

730
00:39:52.580 --> 00:39:55.140
But if somebody knocks on your door and says, hey, do you want a second phone line?

731
00:39:55.140 --> 00:39:59.840
So you have faster internet, you're like, what this is not 30 years ago, right, the

732
00:39:59.840 --> 00:39:59.980
solution.

733
00:40:00.000 --> 00:40:01.440
Chanel is something totally different.

734
00:40:01.700 --> 00:40:04.840
It's extra, it's 5G, it's extra little pods in your house

735
00:40:04.840 --> 00:40:07.180
so your internet can go all over the place.

736
00:40:07.340 --> 00:40:08.840
So you're solving the same problem,

737
00:40:09.440 --> 00:40:10.780
but because times have changed,

738
00:40:10.940 --> 00:40:12.640
you're solving it in a more relevant way.

739
00:40:14.440 --> 00:40:18.720
So does any of that spark any thoughts for any of you?

740
00:40:23.040 --> 00:40:24.260
Those are really good ideas.

741
00:40:24.320 --> 00:40:26.700
I don't have anything relevant to like make it,

742
00:40:27.100 --> 00:40:28.640
you know, I'm not doing social media yet,

743
00:40:28.640 --> 00:40:29.780
but I wrote all of those down

744
00:40:29.780 --> 00:40:31.080
because I think those are brilliant ways

745
00:40:31.080 --> 00:40:32.760
to think about content, so it's awesome.

746
00:40:34.720 --> 00:40:36.540
So if you're not currently doing social media,

747
00:40:37.780 --> 00:40:42.600
how else can you find people, get your message out there?

748
00:40:42.960 --> 00:40:44.740
Well, I haven't even launched it,

749
00:40:44.800 --> 00:40:46.100
so I'm just kind of in the process,

750
00:40:46.200 --> 00:40:50.120
right now I'm like gearing up to start social media,

751
00:40:50.440 --> 00:40:51.760
launch my product, all the things.

752
00:40:52.020 --> 00:40:53.600
So yeah, I'm just not there yet,

753
00:40:53.700 --> 00:40:56.040
but that's what I intend to do is social media,

754
00:40:56.560 --> 00:40:57.800
to build an audience that way.

755
00:40:57.880 --> 00:40:59.100
So those are awesome ideas.

756
00:40:59.780 --> 00:41:01.940
Yeah, really great ideas,

757
00:41:01.940 --> 00:41:07.120
because I'm definitely looking at this week's content

758
00:41:07.440 --> 00:41:12.780
about creating, you know, a small MVP giveaway

759
00:41:13.500 --> 00:41:17.080
in the context of Q4 and the holiday season.

760
00:41:17.920 --> 00:41:21.320
And, you know, I don't wanna call it a money grab,

761
00:41:21.660 --> 00:41:23.320
but I need revenue.

762
00:41:24.020 --> 00:41:26.740
I need to like support my product launch better.

763
00:41:27.460 --> 00:41:31.920
And one way to do that is through increasing revenue,

764
00:41:32.360 --> 00:41:37.540
through tiny offers and, you know, small eBooks and things.

765
00:41:38.140 --> 00:41:43.460
And so I have been trying to look through that lens

766
00:41:43.880 --> 00:41:49.940
of my, sorry, target customer is like working parents

767
00:41:49.940 --> 00:41:54.540
who they do wanna provide healthy food for their kids,

768
00:41:54.540 --> 00:41:56.180
which can be very challenging

769
00:41:56.180 --> 00:42:00.540
once you get into like the post Halloween partying at school

770
00:42:00.540 --> 00:42:03.000
and you know, your kids are gonna be just like fed sugar

771
00:42:03.000 --> 00:42:03.720
all day long.

772
00:42:05.820 --> 00:42:10.020
And also like, you know, it's just like a natural thing

773
00:42:10.020 --> 00:42:11.120
throughout the holidays.

774
00:42:11.300 --> 00:42:14.400
And so trying to figure out ways

775
00:42:14.460 --> 00:42:19.500
that parents can easily manage that

776
00:42:20.040 --> 00:42:23.860
is something that I've been trying to filter

777
00:42:23.860 --> 00:42:29.640
into whatever kind of MVP I can come up with for Q4

778
00:42:30.440 --> 00:42:32.920
to generate revenue around.

779
00:42:34.740 --> 00:42:35.560
I think there are a lot,

780
00:42:35.560 --> 00:42:36.920
I know we talked about this a few weeks ago,

781
00:42:37.020 --> 00:42:39.000
but there are a lot of really cool people

782
00:42:39.000 --> 00:42:40.120
you can partner with,

783
00:42:40.400 --> 00:42:42.320
different industries for your product.

784
00:42:44.580 --> 00:42:46.580
Yeah, I totally agree.

785
00:42:46.700 --> 00:42:52.460
And to your point about what kind of tasks can I offload

786
00:42:53.020 --> 00:42:55.880
so that I can have more time to think through

787
00:42:55.880 --> 00:42:57.660
and like do those things.

788
00:42:59.580 --> 00:43:03.660
I am trying to get organized enough

789
00:43:03.800 --> 00:43:07.620
so that I can convey like my thoughts

790
00:43:07.620 --> 00:43:08.860
around what my listing,

791
00:43:09.400 --> 00:43:11.380
what changes my listing needs to have

792
00:43:11.380 --> 00:43:14.280
so that I can tell some marketing place

793
00:43:14.280 --> 00:43:16.140
to help me change my listing

794
00:43:16.780 --> 00:43:19.520
because it takes a long time for me

795
00:43:19.520 --> 00:43:23.180
to do any small changes to those listings.

796
00:43:23.680 --> 00:43:28.060
And I have kind of offloaded to my social media manager,

797
00:43:28.240 --> 00:43:30.940
like give me a list of relevant influencers.

798
00:43:31.420 --> 00:43:35.180
Okay, now write what you're gonna say to them to ask them

799
00:43:35.180 --> 00:43:37.120
if they'll feature my product.

800
00:43:37.520 --> 00:43:39.800
And then like, you know, kind of going with her

801
00:43:39.800 --> 00:43:44.340
and her helping me to try to get some UGC created

802
00:43:45.220 --> 00:43:47.860
that I can help to sell my product

803
00:43:47.860 --> 00:43:51.140
through the influencers via her.

804
00:43:51.720 --> 00:43:54.660
And luckily, like she's been for months,

805
00:43:55.380 --> 00:43:59.400
like DMing people and commenting on their posts

806
00:43:59.520 --> 00:44:02.020
and like following other accounts.

807
00:44:02.500 --> 00:44:06.440
And so like, I even like kind of told her like,

808
00:44:06.520 --> 00:44:08.060
these are my next product lines,

809
00:44:08.120 --> 00:44:10.480
like look for accounts that you can partner with

810
00:44:10.480 --> 00:44:13.140
and start like engaging them

811
00:44:13.140 --> 00:44:15.760
so that when it's time to launch,

812
00:44:16.060 --> 00:44:19.500
we'll have like the influencers kind of already ready to go

813
00:44:20.700 --> 00:44:23.740
so that I can kind of focus on a little bit more

814
00:44:24.060 --> 00:44:28.280
of the like managing people part of it

815
00:44:28.280 --> 00:44:30.700
instead of like literally like trying to pick

816
00:44:30.700 --> 00:44:33.140
which color is gonna go in this infographic

817
00:44:34.180 --> 00:44:37.200
that's gonna like, you know, make or break my listing.

818
00:44:37.860 --> 00:44:41.600
And I think last week during our call,

819
00:44:42.120 --> 00:44:43.900
I was telling you like,

820
00:44:43.900 --> 00:44:46.420
I don't understand why, you know,

821
00:44:46.520 --> 00:44:48.820
they put so much emphasis on getting somebody

822
00:44:48.820 --> 00:44:51.740
to like do your email and like manage your schedule.

823
00:44:52.020 --> 00:44:53.800
It's like, there's an app for that.

824
00:44:53.980 --> 00:44:59.980
And so I did identify like this Saner AI app.

825
00:45:00.000 --> 00:45:04.900
that it can actually, like Google Gemini

826
00:45:04.900 --> 00:45:07.160
can also like read your email

827
00:45:07.160 --> 00:45:10.020
and auto-populate your calendar for you

828
00:45:10.020 --> 00:45:11.080
based on the email.

829
00:45:11.360 --> 00:45:14.660
But I think that the Saner app is what I'm gonna use

830
00:45:14.660 --> 00:45:17.700
just because it can do a couple of other things.

831
00:45:18.500 --> 00:45:20.240
And maybe I might get,

832
00:45:21.000 --> 00:45:23.040
there's this other thing called Motion AI

833
00:45:23.040 --> 00:45:26.540
that will integrate with Asana and everything like that

834
00:45:26.540 --> 00:45:29.540
to do task management as well as like calendar management

835
00:45:29.540 --> 00:45:32.060
and email management for you automated.

836
00:45:32.740 --> 00:45:34.800
And I think that that would help

837
00:45:35.160 --> 00:45:38.740
because I'm sure everybody on the call can appreciate

838
00:45:38.740 --> 00:45:41.880
how much email the schools send to me.

839
00:45:42.120 --> 00:45:44.420
Like I have kids in three different schools

840
00:45:44.680 --> 00:45:48.400
and like, you know how the holiday season is

841
00:45:48.400 --> 00:45:51.100
whenever these kids have this performance

842
00:45:51.100 --> 00:45:54.340
and this potluck and you know, yada, yada, yada.

843
00:45:54.400 --> 00:45:55.880
It's like a party every week.

844
00:45:55.940 --> 00:45:59.300
And so I think if I found the right combination

845
00:45:59.300 --> 00:46:02.440
of apps, then that would be like an MVP

846
00:46:02.600 --> 00:46:06.180
to give to my target audience as well

847
00:46:06.320 --> 00:46:09.140
to like how do you make it through the holiday season

848
00:46:10.640 --> 00:46:12.460
and like maintain your sanity

849
00:46:12.460 --> 00:46:15.560
and like maybe become like an affiliate marketer

850
00:46:16.740 --> 00:46:19.340
for that like app thing.

851
00:46:19.740 --> 00:46:22.680
I don't remember, what do they call it?

852
00:46:22.680 --> 00:46:24.260
It's like affiliate marketing, right?

853
00:46:24.300 --> 00:46:26.580
Whenever you get a mission for somebody,

854
00:46:26.860 --> 00:46:28.000
you like use your links.

855
00:46:28.000 --> 00:46:30.960
Yeah, so that's kind of like another one

856
00:46:30.960 --> 00:46:33.680
of those like money grab ideas that I had.

857
00:46:34.460 --> 00:46:38.420
My affiliate marketing for Amazon did not go very well

858
00:46:38.440 --> 00:46:42.320
because I think you have to be able to photograph stuff

859
00:46:42.780 --> 00:46:46.040
in order to like show their products nicely

860
00:46:46.160 --> 00:46:48.320
and I'm not really good at that, so.

861
00:46:48.820 --> 00:46:50.400
But you can still just become an Amazon affiliate.

862
00:46:51.860 --> 00:46:55.200
I did, I did, but I didn't make any money off of it.

863
00:46:58.460 --> 00:47:00.720
But now you have an audience who like,

864
00:47:00.840 --> 00:47:01.620
buy all these things for your kids.

865
00:47:01.800 --> 00:47:02.740
This is what I buy for my kids.

866
00:47:03.220 --> 00:47:06.520
So you're, but you're working on apps

867
00:47:09.840 --> 00:47:13.740
to standardize SOP, your email and calendar.

868
00:47:15.020 --> 00:47:15.520
So that doesn't take too much time.

869
00:47:15.520 --> 00:47:17.840
And they make the app, they just exist.

870
00:47:18.940 --> 00:47:24.060
Notion is one, yeah, Motion, there's a few.

871
00:47:25.480 --> 00:47:26.940
And so yeah, that's what I was saying.

872
00:47:27.160 --> 00:47:30.100
It's just like the Saner one has a free version

873
00:47:30.620 --> 00:47:32.380
that it just reads your email

874
00:47:32.380 --> 00:47:35.000
and will populate your calendar.

875
00:47:35.660 --> 00:47:37.900
Basically, you know how, when was it?

876
00:47:37.900 --> 00:47:39.500
It was one of the weeks for Rainmakers.

877
00:47:39.860 --> 00:47:41.600
They were like, have a two hour planning meeting

878
00:47:41.600 --> 00:47:45.540
with yourself on Sunday morning to plan your perfect week.

879
00:47:45.800 --> 00:47:48.600
And it's like, you could just download an app

880
00:47:48.900 --> 00:47:52.240
and an app can do it for you for $19 a month.

881
00:47:52.240 --> 00:47:55.840
You just tell it the priority score for whatever.

882
00:47:56.480 --> 00:48:00.380
And like that Motion AI, like you have to input

883
00:48:00.780 --> 00:48:04.240
the priority and how long it's gonna take you

884
00:48:04.240 --> 00:48:07.360
to complete the task, but it will dynamically change

885
00:48:07.360 --> 00:48:10.820
your weekly schedule if you randomly get a phone call

886
00:48:10.980 --> 00:48:14.660
or if you have a meeting that you can't get out of

887
00:48:14.660 --> 00:48:16.720
and you have to like shift your schedule,

888
00:48:16.940 --> 00:48:19.320
it will find a different 30 minute block

889
00:48:19.320 --> 00:48:21.300
or hour block for you.

890
00:48:23.080 --> 00:48:23.980
Is that nice?

891
00:48:24.680 --> 00:48:25.680
Yeah, that's pretty cool.

892
00:48:26.220 --> 00:48:28.540
Yeah, I'm just trying to like automate things,

893
00:48:29.280 --> 00:48:32.500
not just go straight to hiring them out.

894
00:48:32.900 --> 00:48:35.040
But I think I've reached the limit

895
00:48:35.040 --> 00:48:39.760
of my chat GPT image generation for my listing.

896
00:48:39.760 --> 00:48:39.800
Thank you.

897
00:48:50.420 --> 00:48:52.280
What else for this week?

898
00:48:53.400 --> 00:48:57.580
Support, thoughts, feedback, random?

899
00:49:00.920 --> 00:49:04.780
So I guess I have a question just in general.

900
00:49:06.160 --> 00:49:10.720
How much do people, how much do you pay

901
00:49:11.340 --> 00:49:18.200
for these like downloads whenever it's something

902
00:49:18.200 --> 00:49:21.500
that's the right fit for something that you're interested in

903
00:49:21.500 --> 00:49:25.980
like what price point do you say yes?

904
00:49:28.220 --> 00:49:28.940
Like if I'm the customer?

905
00:49:30.280 --> 00:49:30.580
Yeah.

906
00:49:36.760 --> 00:49:38.700
That's an interesting question.

907
00:49:43.520 --> 00:49:48.900
I'm a pretty quick yes for anything under 50.

908
00:49:51.200 --> 00:49:53.340
It's not enough of an investment that if it sucks,

909
00:49:53.540 --> 00:49:55.220
I'm like, whatever, I tried.

910
00:49:57.880 --> 00:49:59.980
Yeah, there's like a $47 price.

911
00:50:00.000 --> 00:50:02.220
price point, I see a lot on Facebook.

912
00:50:03.360 --> 00:50:05.160
I, a lot of things end in seven.

913
00:50:05.920 --> 00:50:07.800
47, 27, 17.

914
00:50:09.020 --> 00:50:11.020
There's a lot of stuff at $27,

915
00:50:11.300 --> 00:50:13.080
like that Sophie Society thing.

916
00:50:13.280 --> 00:50:16.600
That I'm just like, do I have 15 hours

917
00:50:16.920 --> 00:50:19.020
to dedicate this to this next week?

918
00:50:19.100 --> 00:50:19.880
No, I don't.

919
00:50:20.000 --> 00:50:22.820
But it's only $27, so what does it matter?

920
00:50:23.360 --> 00:50:23.900
You know?

921
00:50:24.620 --> 00:50:27.880
Yeah, there's a lot of things at that $27 price point.

922
00:50:28.720 --> 00:50:28.840
Yeah.

923
00:50:28.940 --> 00:50:31.120
But it's just kind of also like having

924
00:50:31.120 --> 00:50:34.380
that confidence that my lunchbox,

925
00:50:34.680 --> 00:50:37.820
like this physical, tangible thing, is $39.99.

926
00:50:38.540 --> 00:50:41.880
And there have been feedback like, oh, it's expensive.

927
00:50:42.300 --> 00:50:45.080
And then I'm like, but if I come out with an e-book

928
00:50:45.460 --> 00:50:50.760
for 27 or $37, that's just like, you know,

929
00:50:50.960 --> 00:50:53.320
some question that somebody could ask ChatGPT

930
00:50:53.320 --> 00:50:55.180
and get a similar response.

931
00:50:55.740 --> 00:50:59.240
It's like, is that really more valuable to them

932
00:50:59.240 --> 00:51:01.180
than like a lunchbox they're gonna use

933
00:51:01.180 --> 00:51:02.540
for the next five years?

934
00:51:03.100 --> 00:51:04.620
It's kind of just like,

935
00:51:05.760 --> 00:51:08.340
one of those things that's like a disconnect

936
00:51:08.340 --> 00:51:12.240
in people's brains, I think, where they will,

937
00:51:13.820 --> 00:51:18.560
like, you know, my MVP for just generically,

938
00:51:19.120 --> 00:51:24.560
not just for Q4, was like, oh, I could give a calendar,

939
00:51:24.560 --> 00:51:27.120
like, you know, that you get in January 1,

940
00:51:27.160 --> 00:51:32.260
like a 12-month calendar that has a pre-populated lunch

941
00:51:32.260 --> 00:51:36.500
that's like seasonally rotated for every month,

942
00:51:38.200 --> 00:51:40.300
for the whole 12 months of, you know,

943
00:51:40.300 --> 00:51:42.100
what you could give to your kids.

944
00:51:42.620 --> 00:51:46.500
And then a grocery list associated with each week.

945
00:51:47.280 --> 00:51:52.560
And then at the end, like little options, you know,

946
00:51:52.560 --> 00:51:57.240
like swap outs for allergens and stuff like that.

947
00:51:57.280 --> 00:52:02.700
And then at the end, also a ChatGPT prompt

948
00:52:02.700 --> 00:52:06.120
that they could type in to modify it further

949
00:52:06.460 --> 00:52:09.380
for whatever, you know, dietary needs

950
00:52:09.380 --> 00:52:13.160
that they have in their family or age groups or whatever.

951
00:52:13.520 --> 00:52:13.900
Sounds awesome.

952
00:52:14.980 --> 00:52:17.220
Thank you very much, I appreciate it.

953
00:52:17.220 --> 00:52:19.680
But and then I'm just like the cheapest person

954
00:52:19.680 --> 00:52:21.440
on the planet, I'm like, how much would I pay

955
00:52:21.440 --> 00:52:23.540
for something like that, you know?

956
00:52:24.440 --> 00:52:26.700
And that's my question.

957
00:52:26.860 --> 00:52:30.580
It's like $7 probably, 17.

958
00:52:31.660 --> 00:52:34.920
Seven hands down, 17, I would say, almost certainly.

959
00:52:37.060 --> 00:52:39.520
27, if you have some bonuses, maybe.

960
00:52:41.100 --> 00:52:43.740
Some, yeah, like 10% off the lunchbox

961
00:52:43.740 --> 00:52:45.600
or something like that, like a coupon.

962
00:52:46.440 --> 00:52:47.320
Or it would have to be-

963
00:52:47.320 --> 00:52:49.260
Or recipe list included, or yeah.

964
00:52:50.020 --> 00:52:51.520
Or sorry, grocery list included,

965
00:52:52.860 --> 00:52:55.900
or meal prep hacks included, or.

966
00:52:58.840 --> 00:53:00.040
Yeah, yeah.

967
00:53:00.060 --> 00:53:02.260
And I think like for my demographic

968
00:53:02.260 --> 00:53:04.640
of just like the busy working parents,

969
00:53:05.380 --> 00:53:09.840
it's like, it's how you present the information to them.

970
00:53:09.840 --> 00:53:13.860
So like all of the Monday like things

971
00:53:13.860 --> 00:53:16.420
are stuff that you would pack on Sunday night

972
00:53:16.420 --> 00:53:17.840
and you just take the whole lunchbox

973
00:53:17.840 --> 00:53:20.360
out of the refrigerator and put it straight into the bag.

974
00:53:20.520 --> 00:53:24.140
So it'd be like pasta salad or orzo,

975
00:53:24.480 --> 00:53:26.860
stuff like that you could easily,

976
00:53:27.300 --> 00:53:29.220
like it wouldn't be gross, you know?

977
00:53:29.240 --> 00:53:30.900
Like it wouldn't get soggy and stuff.

978
00:53:33.300 --> 00:53:33.980
All right.

979
00:53:34.420 --> 00:53:39.140
I know that people just, they do their beta AB testing

980
00:53:39.300 --> 00:53:42.040
and that's how they find their price point.

981
00:53:43.260 --> 00:53:47.360
But it feels like I wanna start off

982
00:53:47.360 --> 00:53:48.380
at the right spot.

983
00:53:50.400 --> 00:53:53.480
So I'll start at 17 and see what happens.

984
00:53:55.160 --> 00:53:55.640
I love that.

985
00:53:55.860 --> 00:53:57.560
I wonder, Jen and Melinda,

986
00:53:58.200 --> 00:54:01.280
if there's like stuff like content like that

987
00:54:01.280 --> 00:54:03.480
that you buy, like the PPC challenge,

988
00:54:04.080 --> 00:54:06.140
like, I don't know, I'm a lot

989
00:54:06.140 --> 00:54:08.700
in the social media space right now

990
00:54:08.700 --> 00:54:11.580
where like if somebody offers to sell me something

991
00:54:11.580 --> 00:54:14.400
for $9 to help improve my content,

992
00:54:14.400 --> 00:54:16.140
I'm always buy now.

993
00:54:17.120 --> 00:54:21.800
But if they are like, oh, $47 to get like in my club

994
00:54:21.800 --> 00:54:24.140
and now I'm gonna email you three times a week,

995
00:54:24.140 --> 00:54:25.920
I'm like, ooh, I'm gonna hard pass.

996
00:54:27.520 --> 00:54:28.880
Yeah, I'm with you.

997
00:54:29.660 --> 00:54:33.020
Like Sophie's challenge for 27 bucks, I went, yeah.

998
00:54:33.540 --> 00:54:35.960
But I'm also in that space where I'm really trying

999
00:54:35.960 --> 00:54:39.300
to learn PPC because I know it's how important it is.

1000
00:54:39.380 --> 00:54:43.300
So for me, 27 bucks didn't feel like anything, right?

1001
00:54:48.100 --> 00:54:52.660
But yeah, I guess it's just, it's always for me,

1002
00:54:53.640 --> 00:54:57.100
like, is it fixing my pain point?

1003
00:54:57.260 --> 00:54:59.640
Is it something I, no, I don't know.

1004
00:55:00.000 --> 00:55:06.060
717 Yeah, maybe if I get a whole lot more than that, I'm, I'm, I'm

1005
00:55:06.060 --> 00:55:09.940
like you. I could make that a lot of these things. I started

1006
00:55:09.940 --> 00:55:13.540
downloading people's free stuff, just to get an idea of what my

1007
00:55:13.540 --> 00:55:17.460
free stuff should look like. And I went, Dang, I'm glad I didn't

1008
00:55:17.460 --> 00:55:18.900
pay for that. Honestly.

1009
00:55:20.840 --> 00:55:22.000
I hear you.

1010
00:55:23.120 --> 00:55:28.960
I can chat GPT that 10 minutes and you literally copied it and

1011
00:55:28.960 --> 00:55:30.720
a freebie. And I went, Wow,

1012
00:55:30.980 --> 00:55:33.120
Rainmakers, would you have thought to chat GPT it?

1013
00:55:34.680 --> 00:55:35.460
Would I what?

1014
00:55:35.920 --> 00:55:38.340
Before Rainmakers, would you have thought to go to chat GPT

1015
00:55:38.340 --> 00:55:38.760
for that?

1016
00:55:39.300 --> 00:55:42.940
Yeah, I would because that's my that's my world in higher ed.

1017
00:55:42.980 --> 00:55:46.280
That's all my students do. So it's a big challenge for me on

1018
00:55:46.280 --> 00:55:52.300
a regular basis, John, on academic integrity. Yeah.

1019
00:55:53.300 --> 00:55:55.160
Well, Christy, I think a lot of that is knowing your audience,

1020
00:55:55.300 --> 00:55:58.840
because you just said for you, if you're going to email me and

1021
00:55:58.840 --> 00:56:02.120
bug me and give me more things to do, no hard pass. If you're

1022
00:56:02.120 --> 00:56:03.980
going to give me something that I can figure out on my own time

1023
00:56:03.980 --> 00:56:07.260
when it suits, that makes my life easier, all in.

1024
00:56:08.580 --> 00:56:10.780
So does your audience want support? Do they want community?

1025
00:56:10.860 --> 00:56:12.760
Or do they just want the answer and go on your way?

1026
00:56:14.540 --> 00:56:19.200
Oh, I think they really, really just want the answer. And

1027
00:56:19.200 --> 00:56:25.420
wouldn't mind having a community of answers. But yeah, I don't

1028
00:56:25.420 --> 00:56:30.380
think that they want extra emails. I don't think they want

1029
00:56:30.560 --> 00:56:34.780
a newsletter. But if they had a place that they could go to, to

1030
00:56:34.780 --> 00:56:38.760
get the information when they were ready to receive it, then

1031
00:56:38.760 --> 00:56:47.740
they would take it. Yeah. Yeah, I mean, I know for me, every

1032
00:56:47.740 --> 00:56:51.020
time I get a pop up to join our newsletter for 10% off, I'm

1033
00:56:51.020 --> 00:56:51.680
like, no.

1034
00:56:59.720 --> 00:57:05.600
Jen, have you thought about what free giveaway or low cost MVP

1035
00:57:06.340 --> 00:57:08.520
you're going to launch before your product launches?

1036
00:57:08.740 --> 00:57:09.820
I haven't yet.

1037
00:57:10.760 --> 00:57:12.280
What was your product again?

1038
00:57:12.720 --> 00:57:17.300
I'm a small diaper bag, crossbody diaper bag.

1039
00:57:18.220 --> 00:57:18.740
Oh, nice.

1040
00:57:18.740 --> 00:57:22.940
Yeah. So no, I have not. I've not given that a lot of brain

1041
00:57:23.020 --> 00:57:24.060
space yet.

1042
00:57:26.520 --> 00:57:29.900
And have you thought about what your social media channel was

1043
00:57:29.900 --> 00:57:30.660
going to be?

1044
00:57:32.240 --> 00:57:40.280
I have some ideas, but I haven't committed to it yet. I haven't

1045
00:57:40.280 --> 00:57:43.960
committed to like, you know, this is the path I'm going to go

1046
00:57:43.700 --> 00:57:47.840
down. But because I could go a lot of different ways. And I

1047
00:57:47.840 --> 00:57:50.160
don't know if I go all of them, or if I go one, like, do I kind

1048
00:57:50.160 --> 00:57:54.080
of become a, you know, a generosity space where I'm just

1049
00:57:54.080 --> 00:57:56.160
trying to encourage moms with really good content and great

1050
00:57:56.200 --> 00:58:00.480
stories from around the world? Or do I just try and provide mom

1051
00:58:00.700 --> 00:58:03.800
hacks? Or do I, you know, do I do all of it? Because maybe my

1052
00:58:03.800 --> 00:58:05.860
bags kind of like it's, you know, a hack. It's a mini diaper

1053
00:58:05.860 --> 00:58:08.660
bag that you can carry when you've got a quick, quick trip

1054
00:58:08.660 --> 00:58:11.040
instead of having to lug a diaper bag. It's kind of a spin

1055
00:58:11.040 --> 00:58:13.840
there. But so then do I make a bunch of content that's all

1056
00:58:13.980 --> 00:58:17.500
about, you know, making mom's life easier and different mom

1057
00:58:17.500 --> 00:58:21.400
hacks? Or do I, but then I also have the kind of the socially

1058
00:58:21.400 --> 00:58:25.020
good element to it, too. Do I have inspiring stories and

1059
00:58:25.080 --> 00:58:27.600
encouraging content? I don't know. I'm open to suggestions

1060
00:58:27.600 --> 00:58:30.680
and ideas. But those are the things I'm toying with. Or do I

1061
00:58:30.680 --> 00:58:31.360
do all of the above?

1062
00:58:33.920 --> 00:58:36.540
Well, we're going to try a couple things and see what

1063
00:58:36.540 --> 00:58:36.940
resonates.

1064
00:58:37.460 --> 00:58:39.580
Yeah. That's true.

1065
00:58:40.800 --> 00:58:44.740
But as far as like your MVP giveaway, I don't know if you

1066
00:58:44.760 --> 00:58:51.240
tried the chat GPT, like prompt that's in our materials this

1067
00:58:51.240 --> 00:58:55.560
week. But what jumped out to me from what you're saying is maybe

1068
00:58:55.560 --> 00:58:59.660
just like a checklist that you would use to pack that small

1069
00:58:59.660 --> 00:59:03.480
bag of, you know, you already know what's in your big bag.

1070
00:59:03.720 --> 00:59:06.060
Yeah, this is like the essentials. This is my

1071
00:59:06.060 --> 00:59:13.100
essentials checklist for my small bag. Or a basically kind

1072
00:59:13.100 --> 00:59:19.020
of like a quick start guide to get out of the house. Yeah,

1073
00:59:19.020 --> 00:59:24.160
that's good. Like, how can I reduce my time to get out of the

1074
00:59:24.160 --> 00:59:27.420
house? Instead of it taking more time than I'm actually going to

1075
00:59:27.420 --> 00:59:30.500
be gone to leave the house? You know, can I get out in five

1076
00:59:30.500 --> 00:59:31.280
minutes? Yes.

1077
00:59:31.280 --> 00:59:34.920
I know. That's super good. Yeah. Yeah. Which I've actually

1078
00:59:34.920 --> 00:59:38.720
thought through these things. So this is good. That's good. I

1079
00:59:38.720 --> 00:59:40.940
like those. That's great. That's really good ideas. Thank you.

1080
00:59:42.080 --> 00:59:45.000
Yeah, I'm better with the product innovation. I love that

1081
00:59:45.000 --> 00:59:46.980
people want to watch. I mean, I mean, I've thought through those

1082
00:59:46.980 --> 00:59:48.900
things for my I mean, I've thought through those things

1083
00:59:48.900 --> 00:59:52.180
for myself. Like, that's my own, you know, like, that might be

1084
00:59:52.180 --> 00:59:55.220
great knowledge to share. That's good. Yeah. Like, I was like

1085
00:59:55.220 --> 00:59:58.740
watching my husband leave the house taking notes. Like, you

1086
00:59:58.900 --> 00:59:59.980
don't want to take this

1087
01:00:00.000 --> 01:00:07.980
But the number of times he's had to stop at Walmart or Target to buy shoes, extra underwear,

1088
01:00:10.080 --> 01:00:11.880
like numerous, you know.

1089
01:00:12.460 --> 01:00:12.600
Yeah.

1090
01:00:12.800 --> 01:00:13.180
Yeah.

1091
01:00:13.180 --> 01:00:13.520
True.

1092
01:00:14.160 --> 01:00:14.860
So good.

1093
01:00:14.880 --> 01:00:15.160
Thank you.

1094
01:00:15.280 --> 01:00:16.080
That's good.

1095
01:00:16.360 --> 01:00:17.000
Yeah.

1096
01:00:17.000 --> 01:00:23.680
Actually, my 9-year-old walked through Trader Joe's barefoot because he's like, well, now

1097
01:00:23.680 --> 01:00:24.100
we're here.

1098
01:00:24.100 --> 01:00:25.340
So we're going inside.

1099
01:00:25.480 --> 01:00:28.000
We're going to have to see if they're going to kick you out or not.

1100
01:00:29.060 --> 01:00:31.640
She's too young to sit in the car by herself.

1101
01:00:32.600 --> 01:00:33.080
So crazy.

1102
01:00:34.080 --> 01:00:34.080


1103
01:00:34.080 --> 01:00:34.220
Yeah.

1104
01:00:34.880 --> 01:00:35.260
It is.

1105
01:00:37.960 --> 01:00:38.360
Awesome.

1106
01:00:38.360 --> 01:00:39.360
Well, we're at the top of the hour.

1107
01:00:40.240 --> 01:00:40.860
Thank you.

1108
01:00:41.120 --> 01:00:41.680
This was awesome.

1109
01:00:42.720 --> 01:00:43.840
Thanks for your time.

1110
01:00:44.180 --> 01:00:44.400
Yeah.

1111
01:00:44.400 --> 01:00:44.980
Thank you, guys.

1112
01:00:45.000 --> 01:00:45.560
This was great.

1113
01:00:45.720 --> 01:00:46.780
Really appreciate it.

1114
01:00:46.940 --> 01:00:47.040
Yeah.

1115
01:00:47.440 --> 01:00:47.880
See ya.

1116
01:00:48.000 --> 01:00:48.260
Bye, everybody.

1117
01:00:48.720 --> 01:00:49.020
Bye.

1118
01:00:49.220 --> 01:00:49.500
Bye.