Hey, Christie.
How are you?
Wonderful.
How's your new, how are your new photos doing?
See any difference.
No.
Okay.
It's actually.
Maybe just even a little bit worse than it was before.
Granted, like I talked to you and Abby last Friday and you both gave
me feedback on those new photos that I didn't.
Really take the time to implement over the last four days because it
was all about that one infographic.
I can share it so that you see what we're talking about too.
Gabby.
Yeah.
It was like all about this one infographic.
Wants to disappear.
It has too much text.
And it needs to have less text.
I thought you changed them.
Yeah.
I just needed to refresh the page.
And so.
Everybody was like, all of this is fine.
Until you get to this one.
And then the videos to do some updates on the videos.
And then on Monday,
I talked to somebody from the Sophie society.
Who was obviously trying to sell me on like paying them to run my PPC.
But I was like, don't you guys also do these listing things?
And he didn't want to sell me on optimizing my listing.
So.
I've just been trying this week.
To figure out how can I optimize my listing?
So that I can tell somebody else.
What needs to happen.
To make it convert.
Is that making sense to you?
Because it's like, obviously I've ran to the limit of my capabilities.
And I just can't imagine like making this text to all one color and
reducing it down to one word instead of sentences on the right-hand side
is going to take my conversion rate from 1% to 15%.
I don't know.
Like it can't be.
You never know.
I don't know. You never know.
You never know.
I mean, I'll do it today.
But.
It's just,
can I toggle screens or is that the only screen that it's going to
show?
Can you see my screen?
What?
It's still on my listing right now.
Yeah.
Okay.
Cause my thought is if that's on my phone.
Like those colors. I may actually struggle to read that.
And I might not try hard enough to read it.
So I miss out on all that info.
Well, I'll definitely.
I definitely will change that.
But what I've been doing is.
Let me see if I can share this other screen.
Okay.
Don't be afraid by the number of tabs that I have open.
Because I like to have.
Tabs, but so like, basically I feel like my main competitor.
Is this one specific brand.
That when I first was like looking at it,
they had come onto the market at the same time I had.
And I was like, well,
And then they only had like 67 reviews compared to my 22.
But like their revenue that they're generating.
Wait a minute.
Oh, he's here.
This.
This one right here.
The revenue that they're generating is 120,000.
A month.
Compared to my.
$1,100 a month.
And I'm just kind of like, I surely can get somewhere close.
You know, it's more like 10% of their revenue.
Like, why can't I,
if they just have these five months on the market and you see these
two have seven months on the market.
And so I asked chat GPT.
To like compare me to their listing.
And then give me just like a checklist of what my listing has to do to
be their listing.
To convert because they're obviously converting.
They obviously.
Have the revenue that I don't have.
These are all.
$100,000 revenue.
So.
I'm going to change the color on that one.
Infographic.
I'm going to change the color on this one.
And then I'm going to change the color on this one.
So that's the infographic.
But then I'm, I was starting to look up what partners you can get.
That will actually like change your listing for you.
So that I can.
I don't know, somehow make this work.
Because where's that other page.
Oh, no.
This is the one.
So how long have you been launched, Chrissy?
I guess like seven weeks.
Okay.
So I did two polls to try to collect some data
and this brand that I did that chat GPT comparison
with already beat the BentGo Kids,
which that's like a brand that sold
like in Target and everything.
It's a very common brand of lunchboxes.
So they have like the name recognition,
which is why they charge like $10 more per box.
But you can see like I have these side containers
and there's no side containers.
But then when you go to like what the comments are,
nobody cares.
Actually, somebody said they don't want those containers
because my kid is gonna misplace
and lose the parts at school.
Wow.
Thanks for that feedback now.
Oh, so frustrating.
Anyway, I'm working on it.
No, it didn't get better, but.
You're still tweaking.
You're still learning more good info.
Yeah, I did another poll too.
What I learned was sometimes you just gotta sprinkle
a little bit of money on it.
You gotta use the money to fix the problem.
That's where we're at.
We can't do the DIY anymore
because I don't wanna get stuck
with the Q4 storage fees.
It's not a giftable item at all.
So you met with Abby last week?
Yeah.
What did she say would she take away from that?
She said that one infographic has too much text on it
and maybe just delete all the text
except for call morning start here,
which is on the upper left,
and delete everything else from that infographic.
And then she said that the second video that I have
to change it so that the very first thing you see
is my product full of food
and then go into the rest of the video.
So yeah, I guess what she says.
I don't wanna oversaturate the health that you're getting.
And if you're already gonna be planning to hire somebody,
that's totally fine.
But I'm wondering if you wanna book a call with me.
I think you're getting plenty of help
on listing optimizations,
but I'm really curious to look at your PPC
and really wanna see what you have
and what you're doing.
I'm not an expert.
I'll put that out there.
I just really like it.
I enjoy learning about it.
I know, I think enough to be a little bit dangerous,
so I'd be happy to offer any feedback there
while you're in the interim of hiring somebody.
Thank you so much.
Yeah, I'll send Jenna an email to send you a link.
Oh, I'll just drop my link.
I'm gonna drop my scheduling link in the chat
and then you can grab it.
If you choose to schedule, it's fine.
If not, that's fine too.
Yeah, I definitely am willing to accept help.
And I mean, if there was some easy fix
that didn't require a lot of time and money,
I would definitely be willing to make those tweaks now
because it's just like,
sometimes you're spinning your wheels,
but to no end, it's not going anywhere.
For sure.
Yeah, I think that the PPC,
I don't wanna take up all the time
because I'm sure you guys have actual questions to ask us,
but the PPC, Abby changed my bids last week
down really low and said,
there's no point to bid as high as you're bidding
while your conversion is around 1%.
She's like, figure out how you can get your conversion
up closer to 10% and then put your bids higher.
That's when you know, if you get traffic, it'll convert
because my PPC with that number click-through rate
was something on the order of acceptable.
It was like 1.2% or something.
But I'm happy to see what you say.
Not to completely disagree.
I would just want there to be enough traffic coming in
to be gathering data would be my only argument to that.
But she probably has a point
that you don't wanna be overspending on campaigns
that are not effectively converting.
So there's a balance there.
Oh my gosh, guys, my eye.
I don't know if you see it.
It keeps twitching all day long.
So if you see me do this randomly, just know.
that. I feel like my eyeball is about to pop out of my head.
I didn't notice it, but now it's all that I'm going to see.
I'm just over here like, um, yeah, that's my argument. I think like, and not that either
one of us is right or wrong, just like a little bit of balancing the priorities, but.
Well, I hear what you're saying because, you know, if you have more traffic,
even if you're only converting at 1%, you're still going to get more sales,
just 1% of the higher traffic. And that helps your sales velocity, which helps your, you know,
not to get pushed back to like page 1 million, at least I can stay on page 1000.
So, yeah, I've been in this Sophie challenge thing. And, um, oh, you're in it. Yeah.
Mm-hmm. It's a lot of information and we can talk a little bit about it whenever
we book a call with you about the timing around launching some of the campaigns
that they're recommending. So, yeah, it's a bit different than what we teach.
Um, Chrissy, if you do book a call, can you put, um, do two slots that we have up to an hour?
Um, and then with what I was gonna say with Sophie Society is get on the office hours for them
and get your, like, they will review your listing right there on office hours. So like,
you just get in there, immediately put your hand up. So you're first in the queue
and they'll be like, I just helped me look at my listing, optimize, you know, and you can do
that every single day. You could do that. Like, look at my campaigns. Like they are, they will
give you all the feedback and it's great. So do it. That's awesome. They like insanely know
what they're talking about. I love it. I'm obsessed with them. I love them.
Yeah. Not that, you know, you and Abby don't, but just like the level of like, and then,
you know, you go into this AB testing, not for your main product image, but for like your title
of your listing. And then you have to run it for this amount of time. And like, basically like
they're doing a sample size calculation for you on the fly of like how much you need to like run
this campaign for. It's crazy. Like the way that they can just like spit it off like that.
I mean, they're doing it full time. This is like, they just spend all their time knowing PPC. Yeah.
Jenna, I see that. It is, you're going to be lost guys. It's, it's a lot of information. So just
like have your ears and your brain filter through like things you're like, all right,
this does not apply to me yet. Or I can't take action on that yet. Or like notice in yourself,
what like sparks and trust that your gut, your intuition is gonna like grab what it needs to
hear. And just don't be afraid to ask questions, utilize the chats, the groups that they put you
in. Like just go ham on like asking questions. Don't feel shy. They're so giving and generous.
Even if you're a beginner, they will never make you feel like judged or anything like that.
Just trust that. And you can come back to it. I recorded, like I took voice recordings of
every single session. And I would take screenshots and things like that because
they, I don't know how they're doing it now, but they don't normally send out everything.
Um, so just, yeah, take voice recorded. So you'd go back and listen and like screenshots
of important things and just know it's going to compile. You will learn over time.
I definitely have been taking a lot of screenshots as he's going through.
And just hoping that he has the YouTube video content eventually coming for everything that
he's saying, which man, their YouTube channel, you sent me in some links
and I watched one of them this morning before I started the challenge.
And now YouTube channel, it just has like so much information.
I love their YouTube. Very helpful. Um, easy to kind of filter through,
like pick through. There's several videos on there about launching.
Yeah. Super exciting. What'd you got Melinda?
Okay. I, I want this group's opinion on something. My second product is on the boat
and, um, it's, it's, it's essentially the exact same product. So I sell a martial arts belt
display rack. Right. Okay. So my first product is bamboo and, um, it's like a, a light Brown.
My second product is the same thing, except
It's not bamboo.
It's made out of a high-density wood, and it's black.
So I mean, tin slats, it's the same,
but different color, different wood, OK?
All right, so my first piece of advice
was to list them with two listings, OK?
And the reason, two reasons why.
One, wood and color were different,
and second reason why was to get it out there
during the honeymoon stage, and then
move it underneath my parent as a child, ASIN.
OK, so one of the reasons was to get lots
of sales in the honeymoon, OK?
Now, in the Sophie Society thing today, I asked that question.
What do I do with my sink?
And they say, right out of the gate, make it a variation.
Because the spend on PPC for the two
is more, would be more than just making it a variation.
So I asked, I'm asking these questions.
They're probably like, this lady is so dumb.
I'm like, I don't care, because I don't know what to do.
But I said, well, what if I start out with two,
and then after a while, move it?
And they said, if you move it later,
you can only have a total of 30 vine reviews on one ASIN.
So if I start out with two and I move it,
I'll lose all those vine reviews.
So I've already paid for all that.
You know, you pay for those vine reviews,
and you give all that away.
But then if I move it, I lose it.
So because I've gotten 30, I've gotten my vine reviews already
on my main product.
So my question is, how do I launch my second product,
in your opinion?
Two or parent-child?
Is there a wrong answer?
And if there is, can you know it beforehand?
Can you ever know it?
Gabby's laughing.
I don't know.
I mean, like, right now, I'm working for Amazon.
And I want to change that.
Right?
I feel you, Christy.
I feel your discouragement, because I
am negative on every sale.
I'm there.
And with my new product, because the wood's different,
I can overcome some of that.
But I don't know how to start.
My PPC would help me.
What is your review score on your current product?
Like, do you have over four stars?
Yeah, 4 and 1.5, 4.6.
4.6, and I've got 40 reviews.
And who is your target customer?
Like, would you target your PPC substantially different?
Like, is your keyword substantially different?
Nope.
It would be the same, because it's the same product.
I would just take out the word bamboo.
And quite frankly, I don't even know
if bamboo is that big of a deal.
I thought it was.
When I did my research at the beginning,
like, what was the best color?
You know, that was part of my research.
And the brown won most of the time.
The black was a close second.
But the bamboo is kind of more authentic,
martial-arty, you know, bamboo.
So I went with that.
The black, I feel confident it's going to sell well.
But no, I wouldn't change it.
I wouldn't change keywords.
I wouldn't change products.
Well, if there was a wrong answer, this is probably it.
But I would minimize my overhead expenses,
the OPEX, like, as much as possible
to stop giving Amazon so much money
and try to retain as big of a share of profit as I can.
That's, that would be my play,
is be like, if I'm already pumping a bunch of money,
and then when they get to my listing,
now they have two options.
And I, and they're driven to that listing
in two different directions.
But overall, my campaign expenses have been,
you know, as low as reasonably achievable.
And then I'm doing the best I can to give Amazon,
you know, whatever taxes they need
to be able to put you on page one,
but at the same time, keeping a share for myself.
That, that's what, and I would say,
I would try to capitalize off of already having some reviews
and not having to pay those Vine reviews all over again,
because that's just another fee
that you're paying Amazon.
It's coming out of your pocket.
And I would try to incentivize reviews in a different way.
way. Product giveaways on my social media, UGC content on social media, or those influencer
things they talk about. That's where I would put those Vine dollars. I would put it into that
bucket to try to get sales coming from that direction. Yeah. So do you, when you run PPC on
your, I mean, so would I run PPC on the child also or no? That is what they said on the
challenge today. You run it on your parent, but then you, you have your ASIN level things and
then you have your parent level things and you have to put them in different, what do they call
portfolios or something like this. It's a good thing you recorded it because I'm like only
remembering so much. Melinda, here's my question for you. Yeah. Based on what you said, it sounds
like if you do two listings, did you say you already paid for Vine? For my, for my original
one? Yes. Oh, for your original. Okay. But not for mine. If you, if you do a second listing,
you're paying for Vine again, you're paying all the fees to get Vine delivered again,
and you're paying more in PPC. Yeah. So. Yeah. And then when you move it under,
you're going to lose those reviews anyway. Yeah. So it sounds like. So what is the pro
of having two listings? That's, I guess, I guess I was hung up on the fact that
I thought I was being deceitful by having different wood, but maybe it just doesn't matter.
Well, what's deceitful? I don't know. I don't know. Is there a limit to how much
of variation you can marry? Because the black is not bamboo. The black. Put it in your A-plus
content. But you're black. Put that in the A-plus content, whatever the natural color
of wood is, put that in your content and then make sure that it's, you know, apparent in your
product description. Yeah. But definitely keep bamboo in there if you think it's an
SEO term. Yeah. I mean, it won. It was one of the factors that when I did my research originally.
So, okay. I sound like. Do you have your answer? I think so. I'm going to do it as a variation.
Yeah. Okay. Cool. Thanks for talking it out. Can't you also do Vine on variations?
No. You can only have. So I asked this question. I asked that if you've already got 30 Vine reviews,
you can't have more than 30 Vine reviews. I see. So it is 20 and 10.
Yeah. So I, and I've already bought all 30, so I'm maxed out. So there's. Yeah. Okay.
Okay. Thanks everybody.
Does anybody have any questions, comments, feedback on anything we've talked about the
last few weeks? The finances, the outsourcing, anybody make any SOPs to make their home run
better, to make their business run better? I'm just curious if you've,
has anybody implemented any of those things from the last couple of weeks?
Well, I sort of did. Okay. So I, I, I hired one of my college students and he is running my
Instagram for me. And so I just kind of created, this is what I want you to do, you know, and
you know, this is kind of our, my flavor. It, he's a guy, so he's speaking to moms. So,
but he's doing a really great job. So I did a little bit with, with Josiah just to get him
started and he's been doing really good. So. Nice. Yeah. So you're doing all your social media?
Yeah. He's doing, he's running my Instagram. Yep. Yeah. He's been doing great. My he's had,
he's had three, three posts now that two, two that are, have went over 200,000 K
views and then a 53,000, a 53 K and a 41 K. So his engagement has been really good. I've been
really, he's been, he's been doing a good job. So that's awesome. So what are you able to do
that you're not doing that? So just do, do things like the Sophie challenge, you know,
listen to the, listen to all of the training for, you know yeah, that's this week is, is,
it opens up my time to do two hours of these Sophie challenge things.
Melinda, quick question for you.
How, how many hours a week are you paying him?
I'm not paying him.
Oh, he's just interning.
He's just, oh, brilliant.
Okay.
I'm just curious how much time.
Yeah.
Please tell me.
Here's what you do.
Okay.
If you get a local college, all right.
Yeah.
We have one like two blocks away.
Okay.
So you go, you find you email their business professor,
especially their marketing professor.
Okay.
A lot of schools require a student to do an internship.
Okay.
At my school, they, they can't, they can't graduate without one.
Yeah, totally.
Yeah.
So a lot of kids, they want a marketing internship, but they,
but it's, it's, it's difficult during the school year a lot for some kids.
So tell, tell, tell your marketing prof.
Hey, will you give this kid credit hours and they come work for me?
So, so their pay, the credit hours.
So you are the employer.
So I'm the employer.
Yeah.
This is working for me every day and he gets paid.
Credit hours for not paying tuition.
Nice.
Okay.
I love that.
And then, okay.
So my question for y'all, can I, sorry, I did not mean to cut you off, Linda.
No, no, no.
You're good.
Okay.
So I'm, I'm still doing the media channel mastery right now.
And so I haven't placed, I have not like looked to make a hire yet.
As part of my plan was like higher on a VA and like, you know, have them take the course
and then you launch together.
I'd be curious what you all would think, like, should I look for an intern now?
And like, instead of me finishing the course, I can still go through it, but like get an
intern now, have them start going through the course, have them start building it and
not be hinging on me finishing this course.
Or do you think I should finish the course first?
Like, what do you guys think?
Get him now.
I don't think there's a reason that you need to watch it first.
I mean, if you're just watching the content, you don't need to implement, you can get it
done in like two hours.
Yeah.
Because then you're going to just spend your time teaching him when he could be learning
with you at the same time.
Okay.
I'll just do that.
I wasn't sure.
Is that the whole thing with the, with the training of like, make sure you're an expert
first and then show some, I was like, I just don't know what I, okay.
That's helpful.
You also have to remember what we talked about last week of, you don't have to be the expert.
You just need to know the consequences of not being the expert.
Either that means you spend more time because you both learn, or you spend more money because
you're hiring somebody who knows what they're doing, or maybe the results aren't great,
but you still freed up your time.
Yes.
So you just need to take it all into account.
Okay.
Yeah.
Okay.
And these kids, Jen, pick it up so quick.
They're already doing it like themselves.
Yeah, exactly.
And so it was harder.
I mean, when I said to him, okay, go to Canva and add my flavor.
And he goes, oh yeah, I got that.
And I went, that, you didn't tell me how long.
I could do that in two minutes.
You know?
This is amazing.
Now.
Gold.
Back to answer your question.
What else am I able to do while, because he's doing that?
I started this week, was able to make my freebies.
So I made my, I made a starter kit.
Oh, those were awesome.
I made six one-page freebie giveaways in Canva.
So I use my time this week to make freebies for him to give away on my Instagram account.
That's the other thing that has given me time to do this week.
Can I share an idea, Melinda?
Because your product is for, is for kids, right?
Yeah.
Primarily.
Yeah.
I mean, my target audience is moms.
The mom.
Because they, they buy it for their student.
Yeah.
I just learned, I was just talking to a guy who, I think him and his, his son has built
this business.
It's like a, um, baseball wrap thing.
And anyway, that like breaks in a glove and they were on shark tank.
They've gone viral.
They've, you know, they've got hundreds of millions of views on their content.
But one of the things he was showing me that that was a really great strategy is how they're,
how they're doing their social media.
You might already be doing this is he's like marketing to kind of two people.
Like he's marketing, obviously in your case, it'd be to the moms, but then also marketing
content that the mom would show the kid.
Obviously it needs to be like age appropriate or whatever.
But like for the moms, like, Oh my gosh, look at this.
Like, I want to show my kids this.
And it was a really interesting idea of like a spin on, cause for him, like he's in the
baseball world.
And so he's got all this content that dad's, you know, that dad's love or parents love.
But then he's all like, the kids are also like, Oh my gosh, he met this player.
This is so cool.
I want to watch this.
You know what I'm saying?
So it's been a really cool, it's kind of a two prong thing, but it draws more people
to their content because they want to share it with their kids.
So anyway, for what it's worth.
What was the name of that?
Oh, my look.
Um, okay.
What's the name of his business?
I'll think of it and I'll, I'll, I'll message.
That's really interesting.
Melinda, do you, I have two questions for you first.
Do you need to document anything that your person's doing?
Like what they're learning, what they're teaching, what results are getting for you
for him to get, to get credit?
I'm in a unique situation.
because I'm the professor. But yes, most likely, most, and
depends on the school and depends on the requirements. And
the other thing for college credit, for me, Jen, Jennifer,
to answer your other question, like how much work should they
do? Typically, it's 40 hours of work is what equals one credit
hour. So like, I would say posting this week took him five
hours, I don't know, whatever, I make up a number, right? So if
I'm reporting back to the college, and I can say, he did,
he posted every week, and that took five, 10 hours, whatever,
if he if he's posting twice a day, then double that. If he's
following other accounts, it took this if he's monitoring the
mini chat thing, you know, so and I give it kind of a
ballpark, but typically, it's 40 to 140 hours is one credit.
And are you having him like to Jenna's point? Are you having
him like write down everything that he's doing? No, no. Okay,
general. Okay. Like I say, because it's hard for kids to
log, like they might be scrolling, like looking for
content. And I would count that as time. But they aren't going
to sit down and log that. So I just say this week, you probably
did 10 hours to find content and actually post it. Let's just
give it a ballpark. Yeah, that's that makes sense. Okay, it's
like time salary, this task probably takes you this long to
do it. Exactly. And you give it your best guess. Some weeks as
they get faster at it. It's not going to take them as long. But
here early, it takes them longer just to get to find the content
that they feel like matches the niche. Yeah.
I'm writing this to free glove wrap is the name of the company.
And you can look up, you can look them up on Instagram and
stuff. Cool. Thanks.
I have another question for Melinda. But Jenna, Christy, you
guys have any questions, thoughts on if you're able to
unmute?
The question was, have you been implementing anything so far
finances, outsourcing, grading SOPs? And if so, what's the
result been?
My question, I'll wait and see if they're typing in the chat.
But my question for you Melinda was like to Jennifer's point,
those things that you made those lead magnets, those freebies
that you made. Is there any part of that where the kid really
needs to be bought into the process? Because the parent can
want them to do it all day. But if they don't see the reason,
you know, it could not work out.
I I kind of started him slow. I started first by just saying,
okay, I want you.
Sorry, I mean, I mean, you're your lead magnets for your
audience.
Do I my student to be a part of that process?
No. Oh, the parents are getting these for their children. They
want to raise young, gritty children. Yeah. Do you do the
children also need to be bought into the process of that? Do the
children need to understand why they should be young and gritty
them to do the things their parent just bought for them?
Good question.
Yeah.
I'm really more, I guess I've just had my mom as my hero. I
feel like I just keep trying to talk to my mom. And I haven't
even thought about talking to the kid.
Because the kids the one that's going to be doing it, depending
on what it is.
I guess I was just thinking mom would talk to the kid. I don't
know.
But if you kind of become the brand like for the it's like the
Home Depot model, right? I don't know if you guys know
that they do this. But Home Depot once a month, I think
Lowe's does the same thing. They do a kid workshop. And it's
free. And they have these little kits where kids can come and
build and they're at Home Depot. And they recognize them. They
have their tools and their paint and the Home Depot. It's
brilliant. Because they're bringing in kids to their brand.
Like every kid knows how my kids drive. Oh, there's Home Depot.
They're like three.
Anyway, but like, if just to think a little bit, like, how do
I build this for the kid to what Jenna's saying?
Or is with some of that content, like you, your mom might be
right. That doesn't mean you don't listen to mom. Would some
of that stuff come better delivered from somebody else?
I'm just curious.
Yeah, good thought. I hadn't even thought that way. I've just
been so focused on my mom, my hero mom, you know, writing to
her writing to her. I haven't thought about anything else.
That's a good point.
Yeah.
Something to think about for sure.
What have you guys been doing with the content for this week
though getting new leads every day?
Oh, can I ask a question about that about this week?
I cannot find how to sign up for Rainflow.
Have you guys had problems?
Have you tried?
I'm not there yet.
Yeah, I'm still going through content.
My dashboard doesn't look anything like Megan's in the video.
Okay. I saw that you posted in the group.
Was that yesterday that you asked?
Yeah.
I haven't heard back.
I just wondered if anybody else was having problems.
Well, because I was looking at some of the stuff and I just had some thoughts on different
ways to look at your content, your market, how you reach the same people, you know, saying
the same message 10 different ways so it resonates differently.
And because I listen to a lot of people, lots of podcasts, been in lots of groups, and a
few things I always hear repeatedly is talking about what is relevant.
What is currently relevant in pop culture and politics and life that you can capitalize
on for your business?
Like for example, I got an email a few weeks ago from somebody I'm in their mastermind
and the top of the email said, everyone's talking about Taylor Swift and Travis Kelsey's
And my first thought was, what?
I thought they were over.
Like, I'm so out of all of that, but that was her opening line.
And then she said, but I want to know about your engagement.
And the whole email was about how's your email engagement, how are your open rates, how are
your click-through rates, this, this, and that.
And then she was, I think, promoting a workshop that she was doing that week.
So she took something pop culture, totally relevant.
It caught my attention.
So I was like, what?
There's still a thing?
And it stopped the scroll, you know, it makes you think.
And then she flipped it into her business engagement.
Let's talk email marketing.
That's brilliant.
Yeah, it was, it was super good.
So some things to think about as you're looking at content, like as you're looking at viral
content, what's going viral, what's working, is there any other way you can spin it so
it fits your business?
Another thing that I was thinking of, what is, what trends, what's really popular that
you are not going to jump on the bandwagon on and why not?
I don't know if you guys, like I watch Hulu all the time and there's always those stupid
Huliberty Mutual commercials with a stupid emu and that jingle gets stuck in my head.
But then I'm on Pandora, and I forget the name of the company, but there's an insurance
company and their tagline is no mascots or jingles.
Like they're the anti mascot jingle insurance company.
And they appeal to the more higher end business serious people who don't want an emu and stupid
commercials to represent their insurance.
So are there any trends that are really popular that you are like anti-trending and why and
would your audience appeal to that, to why you're not jumping on the bandwagon?
And then something else that I hear a lot is how can you be relevant to right now?
So if you have your topic, so raising gritty kids or kids eating healthy at school, how
can that same topic be relevant for different times of the year, for holidays, for pop
culture things, for whatever's going on in politics, for seasons?
What single topic can you talk about differently because of different ways it applies to right
now?
And what that does is it creates urgency.
Yes, I talk about this thing all the time, but right now we are coming up into Halloween
and it matters because of this.
Or we're hopping into fall and it matters because of this.
You need to jump on this right now because right now, this month, it matters.
And not only does that give your audience urgency, but it's also a great way to get
focused in media.
I've heard several podcasts recently, I'm not sure why, talking about getting on the
media.
So having an appearance on a local news channel or getting featured on somebody's blog or
you know, partnering with an influencer or somebody who has a podcast coming up.
And if your topic is evergreen, that means you can get on anytime and you know, there's
no rush to try to figure it out now.
But if your topic relates to something that happened yesterday, and they want to get you
on because we want to cover this tomorrow because we'll get way more reach, then that
gives you urgency to get on other people's platforms and to grow your audience.
And then as seasons evolve, as time evolves, how do you need to differently solve your
problem?
So I was thinking about this in relation to like internet.
So okay, who's around dial up internet, got to have two phone lines, all that good stuff.
The problem of needing faster internet hasn't changed.
But if somebody knocks on your door and says, hey, do you want a second phone line?
So you have faster internet, you're like, what this is not 30 years ago, right, the
solution.
Chanel is something totally different.
It's extra, it's 5G, it's extra little pods in your house
so your internet can go all over the place.
So you're solving the same problem,
but because times have changed,
you're solving it in a more relevant way.
So does any of that spark any thoughts for any of you?
Those are really good ideas.
I don't have anything relevant to like make it,
you know, I'm not doing social media yet,
but I wrote all of those down
because I think those are brilliant ways
to think about content, so it's awesome.
So if you're not currently doing social media,
how else can you find people, get your message out there?
Well, I haven't even launched it,
so I'm just kind of in the process,
right now I'm like gearing up to start social media,
launch my product, all the things.
So yeah, I'm just not there yet,
but that's what I intend to do is social media,
to build an audience that way.
So those are awesome ideas.
Yeah, really great ideas,
because I'm definitely looking at this week's content
about creating, you know, a small MVP giveaway
in the context of Q4 and the holiday season.
And, you know, I don't wanna call it a money grab,
but I need revenue.
I need to like support my product launch better.
And one way to do that is through increasing revenue,
through tiny offers and, you know, small eBooks and things.
And so I have been trying to look through that lens
of my, sorry, target customer is like working parents
who they do wanna provide healthy food for their kids,
which can be very challenging
once you get into like the post Halloween partying at school
and you know, your kids are gonna be just like fed sugar
all day long.
And also like, you know, it's just like a natural thing
throughout the holidays.
And so trying to figure out ways
that parents can easily manage that
is something that I've been trying to filter
into whatever kind of MVP I can come up with for Q4
to generate revenue around.
I think there are a lot,
I know we talked about this a few weeks ago,
but there are a lot of really cool people
you can partner with,
different industries for your product.
Yeah, I totally agree.
And to your point about what kind of tasks can I offload
so that I can have more time to think through
and like do those things.
I am trying to get organized enough
so that I can convey like my thoughts
around what my listing,
what changes my listing needs to have
so that I can tell some marketing place
to help me change my listing
because it takes a long time for me
to do any small changes to those listings.
And I have kind of offloaded to my social media manager,
like give me a list of relevant influencers.
Okay, now write what you're gonna say to them to ask them
if they'll feature my product.
And then like, you know, kind of going with her
and her helping me to try to get some UGC created
that I can help to sell my product
through the influencers via her.
And luckily, like she's been for months,
like DMing people and commenting on their posts
and like following other accounts.
And so like, I even like kind of told her like,
these are my next product lines,
like look for accounts that you can partner with
and start like engaging them
so that when it's time to launch,
we'll have like the influencers kind of already ready to go
so that I can kind of focus on a little bit more
of the like managing people part of it
instead of like literally like trying to pick
which color is gonna go in this infographic
that's gonna like, you know, make or break my listing.
And I think last week during our call,
I was telling you like,
I don't understand why, you know,
they put so much emphasis on getting somebody
to like do your email and like manage your schedule.
It's like, there's an app for that.
And so I did identify like this Saner AI app.
that it can actually, like Google Gemini
can also like read your email
and auto-populate your calendar for you
based on the email.
But I think that the Saner app is what I'm gonna use
just because it can do a couple of other things.
And maybe I might get,
there's this other thing called Motion AI
that will integrate with Asana and everything like that
to do task management as well as like calendar management
and email management for you automated.
And I think that that would help
because I'm sure everybody on the call can appreciate
how much email the schools send to me.
Like I have kids in three different schools
and like, you know how the holiday season is
whenever these kids have this performance
and this potluck and you know, yada, yada, yada.
It's like a party every week.
And so I think if I found the right combination
of apps, then that would be like an MVP
to give to my target audience as well
to like how do you make it through the holiday season
and like maintain your sanity
and like maybe become like an affiliate marketer
for that like app thing.
I don't remember, what do they call it?
It's like affiliate marketing, right?
Whenever you get a mission for somebody,
you like use your links.
Yeah, so that's kind of like another one
of those like money grab ideas that I had.
My affiliate marketing for Amazon did not go very well
because I think you have to be able to photograph stuff
in order to like show their products nicely
and I'm not really good at that, so.
But you can still just become an Amazon affiliate.
I did, I did, but I didn't make any money off of it.
But now you have an audience who like,
buy all these things for your kids.
This is what I buy for my kids.
So you're, but you're working on apps
to standardize SOP, your email and calendar.
So that doesn't take too much time.
And they make the app, they just exist.
Notion is one, yeah, Motion, there's a few.
And so yeah, that's what I was saying.
It's just like the Saner one has a free version
that it just reads your email
and will populate your calendar.
Basically, you know how, when was it?
It was one of the weeks for Rainmakers.
They were like, have a two hour planning meeting
with yourself on Sunday morning to plan your perfect week.
And it's like, you could just download an app
and an app can do it for you for $19 a month.
You just tell it the priority score for whatever.
And like that Motion AI, like you have to input
the priority and how long it's gonna take you
to complete the task, but it will dynamically change
your weekly schedule if you randomly get a phone call
or if you have a meeting that you can't get out of
and you have to like shift your schedule,
it will find a different 30 minute block
or hour block for you.
Is that nice?
Yeah, that's pretty cool.
Yeah, I'm just trying to like automate things,
not just go straight to hiring them out.
But I think I've reached the limit
of my chat GPT image generation for my listing.
Thank you.
What else for this week?
Support, thoughts, feedback, random?
So I guess I have a question just in general.
How much do people, how much do you pay
for these like downloads whenever it's something
that's the right fit for something that you're interested in
like what price point do you say yes?
Like if I'm the customer?
Yeah.
That's an interesting question.
I'm a pretty quick yes for anything under 50.
It's not enough of an investment that if it sucks,
I'm like, whatever, I tried.
Yeah, there's like a $47 price.
price point, I see a lot on Facebook.
I, a lot of things end in seven.
47, 27, 17.
There's a lot of stuff at $27,
like that Sophie Society thing.
That I'm just like, do I have 15 hours
to dedicate this to this next week?
No, I don't.
But it's only $27, so what does it matter?
You know?
Yeah, there's a lot of things at that $27 price point.
Yeah.
But it's just kind of also like having
that confidence that my lunchbox,
like this physical, tangible thing, is $39.99.
And there have been feedback like, oh, it's expensive.
And then I'm like, but if I come out with an e-book
for 27 or $37, that's just like, you know,
some question that somebody could ask ChatGPT
and get a similar response.
It's like, is that really more valuable to them
than like a lunchbox they're gonna use
for the next five years?
It's kind of just like,
one of those things that's like a disconnect
in people's brains, I think, where they will,
like, you know, my MVP for just generically,
not just for Q4, was like, oh, I could give a calendar,
like, you know, that you get in January 1,
like a 12-month calendar that has a pre-populated lunch
that's like seasonally rotated for every month,
for the whole 12 months of, you know,
what you could give to your kids.
And then a grocery list associated with each week.
And then at the end, like little options, you know,
like swap outs for allergens and stuff like that.
And then at the end, also a ChatGPT prompt
that they could type in to modify it further
for whatever, you know, dietary needs
that they have in their family or age groups or whatever.
Sounds awesome.
Thank you very much, I appreciate it.
But and then I'm just like the cheapest person
on the planet, I'm like, how much would I pay
for something like that, you know?
And that's my question.
It's like $7 probably, 17.
Seven hands down, 17, I would say, almost certainly.
27, if you have some bonuses, maybe.
Some, yeah, like 10% off the lunchbox
or something like that, like a coupon.
Or it would have to be-
Or recipe list included, or yeah.
Or sorry, grocery list included,
or meal prep hacks included, or.
Yeah, yeah.
And I think like for my demographic
of just like the busy working parents,
it's like, it's how you present the information to them.
So like all of the Monday like things
are stuff that you would pack on Sunday night
and you just take the whole lunchbox
out of the refrigerator and put it straight into the bag.
So it'd be like pasta salad or orzo,
stuff like that you could easily,
like it wouldn't be gross, you know?
Like it wouldn't get soggy and stuff.
All right.
I know that people just, they do their beta AB testing
and that's how they find their price point.
But it feels like I wanna start off
at the right spot.
So I'll start at 17 and see what happens.
I love that.
I wonder, Jen and Melinda,
if there's like stuff like content like that
that you buy, like the PPC challenge,
like, I don't know, I'm a lot
in the social media space right now
where like if somebody offers to sell me something
for $9 to help improve my content,
I'm always buy now.
But if they are like, oh, $47 to get like in my club
and now I'm gonna email you three times a week,
I'm like, ooh, I'm gonna hard pass.
Yeah, I'm with you.
Like Sophie's challenge for 27 bucks, I went, yeah.
But I'm also in that space where I'm really trying
to learn PPC because I know it's how important it is.
So for me, 27 bucks didn't feel like anything, right?
But yeah, I guess it's just, it's always for me,
like, is it fixing my pain point?
Is it something I, no, I don't know.
717 Yeah, maybe if I get a whole lot more than that, I'm, I'm, I'm
like you. I could make that a lot of these things. I started
downloading people's free stuff, just to get an idea of what my
free stuff should look like. And I went, Dang, I'm glad I didn't
pay for that. Honestly.
I hear you.
I can chat GPT that 10 minutes and you literally copied it and
a freebie. And I went, Wow,
Rainmakers, would you have thought to chat GPT it?
Would I what?
Before Rainmakers, would you have thought to go to chat GPT
for that?
Yeah, I would because that's my that's my world in higher ed.
That's all my students do. So it's a big challenge for me on
a regular basis, John, on academic integrity. Yeah.
Well, Christy, I think a lot of that is knowing your audience,
because you just said for you, if you're going to email me and
bug me and give me more things to do, no hard pass. If you're
going to give me something that I can figure out on my own time
when it suits, that makes my life easier, all in.
So does your audience want support? Do they want community?
Or do they just want the answer and go on your way?
Oh, I think they really, really just want the answer. And
wouldn't mind having a community of answers. But yeah, I don't
think that they want extra emails. I don't think they want
a newsletter. But if they had a place that they could go to, to
get the information when they were ready to receive it, then
they would take it. Yeah. Yeah, I mean, I know for me, every
time I get a pop up to join our newsletter for 10% off, I'm
like, no.
Jen, have you thought about what free giveaway or low cost MVP
you're going to launch before your product launches?
I haven't yet.
What was your product again?
I'm a small diaper bag, crossbody diaper bag.
Oh, nice.
Yeah. So no, I have not. I've not given that a lot of brain
space yet.
And have you thought about what your social media channel was
going to be?
I have some ideas, but I haven't committed to it yet. I haven't
committed to like, you know, this is the path I'm going to go
down. But because I could go a lot of different ways. And I
don't know if I go all of them, or if I go one, like, do I kind
of become a, you know, a generosity space where I'm just
trying to encourage moms with really good content and great
stories from around the world? Or do I just try and provide mom
hacks? Or do I, you know, do I do all of it? Because maybe my
bags kind of like it's, you know, a hack. It's a mini diaper
bag that you can carry when you've got a quick, quick trip
instead of having to lug a diaper bag. It's kind of a spin
there. But so then do I make a bunch of content that's all
about, you know, making mom's life easier and different mom
hacks? Or do I, but then I also have the kind of the socially
good element to it, too. Do I have inspiring stories and
encouraging content? I don't know. I'm open to suggestions
and ideas. But those are the things I'm toying with. Or do I
do all of the above?
Well, we're going to try a couple things and see what
resonates.
Yeah. That's true.
But as far as like your MVP giveaway, I don't know if you
tried the chat GPT, like prompt that's in our materials this
week. But what jumped out to me from what you're saying is maybe
just like a checklist that you would use to pack that small
bag of, you know, you already know what's in your big bag.
Yeah, this is like the essentials. This is my
essentials checklist for my small bag. Or a basically kind
of like a quick start guide to get out of the house. Yeah,
that's good. Like, how can I reduce my time to get out of the
house? Instead of it taking more time than I'm actually going to
be gone to leave the house? You know, can I get out in five
minutes? Yes.
I know. That's super good. Yeah. Yeah. Which I've actually
thought through these things. So this is good. That's good. I
like those. That's great. That's really good ideas. Thank you.
Yeah, I'm better with the product innovation. I love that
people want to watch. I mean, I mean, I've thought through those
things for my I mean, I've thought through those things
for myself. Like, that's my own, you know, like, that might be
great knowledge to share. That's good. Yeah. Like, I was like
watching my husband leave the house taking notes. Like, you
don't want to take this
But the number of times he's had to stop at Walmart or Target to buy shoes, extra underwear,
like numerous, you know.
Yeah.
True.
So good.
Thank you.
That's good.
Yeah.
Actually, my 9-year-old walked through Trader Joe's barefoot because he's like, well, now
we're here.
So we're going inside.
We're going to have to see if they're going to kick you out or not.
She's too young to sit in the car by herself.
So crazy.
Yeah.
It is.
Awesome.
Well, we're at the top of the hour.
Thank you.
This was awesome.
Thanks for your time.
Yeah.
Thank you, guys.
This was great.
Really appreciate it.
Yeah.
See ya.
Bye, everybody.
Bye.