up. Awesome. Okay. So, I'm going to show something first. Greetings, everyone. How's everyone
doing? I know we had to move it because we're flying out tomorrow. We were going to have
this tomorrow. So, hopefully, everyone got the memo, at least you guys did. I want to
start off with something that may kick off discussion. I'm going to show you some marketing
stuff I've been doing that you, too, can do. Okay. Let's see. Start right there. All right.
So, before we jump into your questions, I want to show you some stuff that I've been doing.
And so, I have pretty much been lazy with Instagram lately, or I had been for a while.
And I just, you know, I get my routines. I just do my thing. I'm not looking, I'm not paying
attention to the results necessarily. I'm focused on the activity, right? You know, marry the
activity, divorce the result, right? And I just felt the Lord has been nudging me like to,
okay, let's get this better. And so, I just want to share, here's like some of the things I've
been doing, right? These talking head videos. So, you know, if you look, you know, 11 likes, 14,
seven, you know, 1100, 500. And now this one was a special, I was on a pretty big podcast,
Jess and I, you know, so that one, you know, kind of stands out. And then every once in a while,
you'll have one that does, you know, decently, but, you know, for quite, and this was a different
podcast I was on, you know, these three, but for the most part, not really spectacular, right?
And, and they just keep going and going. And so on this day here, that's when I'm like, okay,
we're going to make this better. And, and I just started doing things a little differently. Okay.
And so, you know, right here, you know, 31 and, you know, 2000, 3200, 38, 8300, 103.
And you just notice from this day forward, which this day was October 10th, 10 days.
So I've been at this 10 days. And what I'll tell you is in all of these videos that I've done,
are you ready for this? I'm not talking.
Finally, Ray, shut up, right? So in none of these, I'm not, I'm not talking. It's all using
captions, B roll. It's, you know, just using different images, right? And, and I still have
my, my YouTube guy, he's still throwing these on here. And actually, they're doing a little bit
better. Right. You know, this one 9400, you know, 3200, 25,000, that actually was an accident.
All right. I accidentally uploaded that one. And I'm like, holy crap, what the heck? You know,
and I have some of my old school ones. I did this one so many years ago, but every time I posted,
it just works. But you're just seeing very, very different numbers, right? It's very different.
You know, and then this weekend, right, which, you know, historically, the weekends, I didn't
think I typically do very well. But this one 10,000, this one 14,000,
which gets us up to today, I posted this this morning, 108 comments, 3100 views. Okay,
just posted this one not too long ago, that should do well, because it's a it's a funny,
funny deal. And then these are these are two older ones that are, you know, just,
you know, kind of penned. Okay. So you I want to share
okay, what, you know, what am I doing? And so I'm putting in a mix, not every post is business,
business, business. But enough of them are that I'm getting a lot better results. Okay. So like,
for example, this one, you know, this talks about, you know, so this is and I am using mini chat,
which I don't know how many of you are familiar with, but very, very, very simple
software that you can use to automate some of this interaction kind of stuff.
You know, this is this basically, if someone drops the word routine, which is the instructions
in the, you know, caption, they get they get a DM from many chat that points them to my YouTube
video. And what's cool about Oh, I wasn't sharing my screen right there. I'm sorry.
Let me show my share my screen one more time here. So you see it. And so yeah, so if they drop the
word routine, many chat will come in and say, Hey, please see your DM, it'll send them a DM
saying, Hey, you asked for, you know, the link, you asked for a video about the daily routine,
you know, click this link, if you want us to send it to you, and it just confirms,
but it automates some engagement as well. Right? So all of this is happening automatically.
I'll even show you. Well, here it actually is, right? I don't know how many clicks and stuff
I've had now. I did, I did post it before I created the mini chat, because you like you
have to time it. So there's there's actually been a lot more than this. And there's a ton
on the Facebook page. Let's see how many is on the Facebook page.
So yeah, there's 99 comments on the Facebook. So I still get a lot more engagement on Facebook than
I do Instagram. But here's kind of the breakdown of what it does. It says, Hey, when someone
comments on this specific post, and they use the word routine, reply to their comments,
it'll pick one of these. Here's the opening DM, right? Hey, there, you asked me for the video
with my son and son Neil Hammett. And if they click Send me the link, and I'll send them here,
you go watch it right here. And then if they don't click the link to watch it, it'll even follow up.
So what it's doing is it's it's engaging, you know, people. And right now, I only unfortunately
have this working on Instagram, we have some issues with our Facebook page, we're trying to
figure out. So all of the Facebook page, I have someone kind of helping me with that. So she'll
drop the actual link right there. But what I have happening is, when I post on Instagram,
it posts automatically to my Facebook page. And so I just want to kind of share that with you,
my Instagram was not getting hardly anything. And so I just changed it up. And for Instagram,
there's no question. No, there's zero, zero question. And that is, if you want anything
over there, you got to play the game. You got to play the algorithm. Most of these videos are
four to eight seconds. And I have trending audio on all of them. And they just loop,
you know, some of them. I'll show you one more time. I mean, you can always look at my Instagram
just to get anything after October 10. It's going to be kind of the new deal. So like,
what's a different version here? Like, like this one? Okay. I forget what I said. Yeah. So I just
I just took a screenshot of one of my quotes from x or Twitter. And you know, there's no,
it's just trending audio, right? There's no, this is four seconds. And so most people just to read
the darn quote, watch it two or three times, right? So it is driving more views when it's
short like that. But this is you just got to play the game. And so what I did, which did take
a very serious amount of time, I went through and I hope that some of you do this because
it'll make your life easier. It's to me, it's worth the investment. So I have 14,602 videos on
this phone. I went through every single one and, and I didn't watch everyone, right? I just,
I just, you know, scrolled. So on this phone, I have, you know, again, 14,000.
But I got it as old as, oh, that's a wrong date, 1969, apparently.
I don't know why it says that, 2012.
So 14,000 videos, it took me probably somewhere between three to four hours.
And I didn't do it continuous.
I kind of, you know, took like an hour here, an hour here, an hour here.
And here's the cool part.
Here's the cool part.
Any video that I found intriguing at all, if it had an interesting background,
if it had, you know, some kind of special moment, if it had me speaking on stage,
I uploaded it to Instagram as a draft.
So I now have an arsenal of hundreds of videos
that I don't have to go shoot new.
I can just use.
And I can smack a quote on.
I can smack a trending audio on.
And it'll get thousands of views.
And I'm, you know, this is from an account.
And my account has a lot of different issues.
You know, there was a time a long time ago where I stupidly let a guy do a follower
increase thing, which I thought was smart, you know, whatever.
How many years ago was that?
It was probably eight years ago or something.
And he got me all these fake followers and all these different things.
And I just I've hated it ever since.
But it's there is no automatic tool to remove them from Instagram.
No tool.
There's a tool where you can identify, but you still have to manually do it.
And so it's a big pain in the butt.
So I have my someone that works for me.
She's going 100 at a time.
And just like if there's no photo, she's removing them as followers.
So it'll only take another 27 years.
But, you know, we're trying to, you know, really tidy this this thing up.
And it's simpler than I thought.
It's a lot simpler than I thought.
Short, interesting video.
And of course, you know, I did test an AI one.
And so you can use AI, you know.
I don't know if there will eventually be penalties for AI versus real video.
I don't know.
So I mainly am relying on real video.
But I did test an AI video, the one where I'm doing this and it kind of looks weird.
That's an AI video.
But it still did OK, I think.
I don't think it did great.
But, you know, 1,600 views, 27 likes.
But anyway, I'm going to start with that.
Just kind of share and feel free to ask me any questions around that.
Or completely disregard and ask your own questions.
And so feel free, raise your hand.
We'll go in order.
Amber, quick to the draw.
What's up?
What's happening?
So as you know, the rules, right?
What's the rules?
The rules are what's your win?
What's one win since we last talked?
And what's your number one question?
My win is that I've gained some new customers since last time we've gotten together.
And today, my husband and I are celebrating our 18th wedding anniversary.
So those are wins.
Yeah, thanks.
So when you were talking about that mini chat, is that something that is free?
Or is it a paid thing?
It's $49 a month.
I think, let me, I can show you a little bit.
I probably should have seen if I could be an affiliate before I tell you guys about it.
I didn't think about it.
So let me, so you have these different like automations.
And like this was a really, really good one.
Let's see what this one is.
Yeah, yeah, so what this does is it tells you like, hey,
here's what your audience really wants to know.
So this one right here, look how much it stands out.
You know, 49 people asked for the link from Instagram.
Now, I'm getting more engagement on my Facebook just by what I'm doing over here.
But what this tells me, this was about the biggest reason you're not making money.
So this tells, this is saying, this is screaming to me,
Ray, talk more about why people aren't making money because look at all the numbers.
And so you get, you can automate, like if I click new automation,
they have all these different things.
Drive traffic, grow YouTube channel, auto-reply.
You know, to stories, you know, and by the way, I've been doing a lot, at least the story stuff I've been doing manually for quite a while, where I just get in, see someone and I reply, and this, you know, this automates that, but the biggest, the most useful thing is these right here, where you pick, you pick a post, and you say, hey, if they drop this word, do this,
reply to their comment, send them a DM, send them the link, follow up with them if they don't click it, like, that's, that's really valuable.
And so, I find it valuable, but it's not, it's not free.
I think some of you may be in Go High Level, I think Go High Level can do the same thing, I think, but I don't know Go High Level.
And Mike, I don't know if you're, you guys do any of this stuff.
I see Mike Hobbs on here, at least I think that's Mike.
I don't know if you guys do any of this stuff.
You know, if you, if you do that for less, you know, let us know or the same or whatever.
Yeah.
Okay.
And so, I have another question about, in Instagram, I have some people that have liked some of my stuff, but they don't follow me.
And do you follow up with them?
Or do you, like, reach out to them and say, hey, thanks for liking this?
Or do you?
You, you actually, I have not, I have not used that.
Yeah.
And Carrie says they use it for a wife's page.
Carrie, do you use it for Instagram or Facebook?
Instagram.
Okay.
Because I believe you can use it for Facebook, but I have not been able to figure that out.
Yeah, we have.
Yeah, we don't, we don't use it for that either.
Yeah.
Okay.
So, let me share again.
So, like, if I do, let's just look at this one.
Like, this one's, oh.
Okay.
That one's already created.
So, if I do new automation and I click this one, it does say, hey, send them a DM asking to follow you before they get the link.
So, you could do something like that.
I have not.
What I'm, what I'm kind of focused on for probably the next 30, 45 days is just, just engagement.
Just, just focus on massive engagement.
Then I'll tighten her down.
Then I'll test more.
I'll look at the numbers and I'll cater my posts to what's actually driving numbers versus raise guesses.
Because right now they're kind of guesses.
But, you know, eventually now, the only thing I would say is if you use this button, a direct message asking to follow you before they get the link, you need to say that up front.
You need to say, hey, I'm happy to send you this valuable resource.
You got to be following me.
Drop the word, blah, blah, blah.
And then that, that way you're, you're having that up front, not, hey, DM me and then I'll send it to you.
Well, only if you follow me, you know, like that, that won't feel good.
So, if you're going to do something like that, I would.
Yeah.
Does that make sense?
Yeah.
What if I don't have anything that I'm actually going to be sending them?
I just see that they're liking my stuff.
Is a reach out to that, you know, worthy of doing?
I think the better question is, how can I come up with something to give?
So, that's the better question, right?
How do I come up with something to give versus chase a follow, right?
Why don't I come up with something that, you know, and it's never been easier, right?
You know, like, like, let's just, let's just play and have some fun.
Why not?
What, what type of person are you trying to attract?
Like, who are you serving?
Remind me.
Special needs families.
Okay.
And, and it's to balance their life or, or what?
Yeah, yeah, yep.
Now, I'm not saying to use this verbatim, right, but at least give you ideas.
And you will think that, well, couldn't anyone do this?
Couldn't anyone go in and chat and do this?
Yes, but not with your insight and not with your background.
And so.
Oh, you could say, you could tweak this,
hey, write this for a grandparent or whatever,
make this more faith-based, you know, you could do whatever.
But, you know, this kind of starting
with this kind of prompt is what you can easily do.
Now you may have your own 10 tips and they're way better,
which I would say go with that.
But it could be a video where you record them,
you could record the video, have it transcribed,
make it into an ebook, very simple.
You just go, you can post it into Word
and save it as a PDF, boom, it's an ebook.
You know, and I wouldn't obsess
over what the delivery is like,
like how beautiful it is or how amazing, you know,
that what you're doing is you're thinking like a marketer
to get them to trade their information.
So, you know, if, you know, this is kind of the basis
of attraction marketing is, you know,
who will generate more leads?
The one that says, daffodils, buy one, get one today.
Okay, some people might go and buy some daffodils
or here's the 21-step plan,
here's the 21-step guide for growing beautiful daffodils.
Right, you're gonna get more leads that way.
And so like have something that is a trade-off,
that is a giveaway and don't rely on the giveaway
to do your selling, rely on your giveaway
to do your engagement and getting people
to reach out to you, then you connect with them.
Now, the truth is most people, even if you, you know,
give them the 10 tips for families with special needs,
most people aren't even gonna read it.
That's unfortunate, but it's true.
And so, but that's okay.
It's them reaching out to it.
Now they've identified themselves
as I'm someone who wants that information.
Now I'm gonna connect with them,
whether they read the thing or not,
or watch the video or not.
Now I can connect with them and see if I can help them
in some other kind of way.
Does that make sense?
See, some people will, they'll have the insight
to, ooh, create a good giveaway.
So they'll create a good giveaway
and then they'll wait for it to work, right?
They'll wait and they'll put at the very end of the giveaway,
hey, ask me about my essential oils or something, right?
And they'll never get asked because no one ever gets there.
It's the creation of the reach out that's so important.
It's the creation of the, hey, I want this.
Oh, you've identified as someone who wants this stuff.
Well, I can help you, whether you read this or not.
And so-
So are you following up through like their email?
Is that what you're wanting to get?
Or is you're just following up with them
on having continual conversations through DMs?
So we're in two kind of different phases maybe.
Right now I am, I have sales that happen all over
through all kinds of different things.
And so right now I'm shoring up the infrastructure
and that's kind of my focus.
If I were wanting to make sales,
it would, I would have less automation.
I would have, hey, I would have a giveaway.
And then when people would ask for the giveaway,
I would connect with them
and determine how I can best help them.
You know, what can I do to best help them?
So the, you know, the most basic thing is generate a lead,
connect with the lead, determine the need.
So I'm connecting with them to see
how I can best help them.
Now every once in a while, I'll do a more blatant
kind of, I don't know, call to action or content or whatever.
You know, like I did this,
I've done this twice in the last couple of weeks
where I just said, hey,
sometimes people just need one to three coaching sessions
to completely get out of stuckness.
If that sounds like you, drop the word coach,
I'll connect with you.
And so, you know, both times I've done that,
I've brought in thousands of dollars to, you know,
just a few people that reach out.
I don't do that all the time.
And that's not my focus all the time.
But if I'm like, if the goal is I want to build my business,
then I want to get my freebie out there
to get people reaching out so that I can connect with them
and see if I can work with them closer.
You know, and another thing I've shown this before,
I don't know if I've shown it to you guys or not,
But let me, I think this would be helpful.
Can't remember if I've shown it to you guys or not.
One thing I do every day
is I go through my Facebook memories.
That's, I always get like, you know, good stuff.
I just wanna share with you guys some things.
Like right now I'm,
cause I know I have great confidence in our ability to sell,
but I just, I just,
I want more engagement out of my Instagram.
And once I have more engagement,
it'll just be very easy to sell more too.
But I'm, so I'm focused on the engagement first.
But, hold on, I'm almost there.
Almost there, almost there.
Okay.
I'm trying to come up with a decent one to show you here
that should have gotten more engagement.
And I'm just a lot pickier on what I post nowadays.
I'm trying to find, that's not good either.
Okay, well, all right, sure.
Hold on, here we go.
So, all right, so, you know, 2010, right?
15 years ago, argue for your limitations.
Sure enough, they're yours.
It's a good quote.
I got five likes, one comment.
That year I did $350,000.
This is, see, this is just not a good post
that shouldn't have gotten engagement.
Neither should that.
Most of my posts weren't that great back then.
I'm just saying this to give you some hope here.
Okay, all right, there we go.
So, this is a good quote, 2011.
You'll never leave where you are until you decide.
That got me 34 likes.
Okay, 2011 was, I did over 500,000.
So, what I don't want you to think
is engagement equals money or followers equal money,
because that is absolutely not the case.
But if you get good at connecting and selling,
then more engagement does mean more money.
Okay, let me find one from Olds.
Olds.
Okay, all right, this I think is a good one.
So, October 20, 2013, not the greatest picture.
I'm squinting, you know.
But if I post a selfie like this nowadays,
I will get hundreds of likes.
This got 11 likes, and 2013 was my first million dollar year.
So, why am I showing you this stuff
not to show off or something?
I'm doing it so that you don't draw the conclusion
of more followers equals more money.
You know, I remember there was a guy
that joined my mastermind, Terry Grameau,
out of Montana at the time.
I think he now lives in Panama.
And he had built up,
because I'd been working with him for,
I'd worked with him in like an informal way
for maybe a year or so,
and he had 7,000 people on his email list.
And so that year I worked with him and he ended,
and when he came into the mastermind,
he was making 34,000 a year
as a assistant store manager at a hardware store.
That year he finished at 500,000.
He was just, he really like mastered,
how do I connect with these 7,000 in my email list
and get them to buy stuff?
And that's what he did.
And, you know, and so I just don't want you to think
just because I'm focused right now on,
let me improve the engagement over there,
that that's what you should focus on.
It would be, you know, how do I connect with the person?
So, you know, if a like is the best lead you got,
then connect with them, sure.
But I wouldn't connect with them to say,
hey, will you please follow?
You'd be like, hey, I saw that you liked this thing.
Is that something you're struggling with?
Or is this, or, you know, how can I best help you?
Is there anything I can help you with?
And try to connect with them and determine their need.
Does that make sense?
Yeah, definitely.
Yep, it does.
Yeah.
Very good.
I mean, there's a lot of influencers
that don't make much money.
They get crap load of engagement,
but don't make hardly anything.
I've met a bunch of them.
And so just don't draw the conclusion
engagement equals money,
but if you're good at selling
and you're good at connecting,
then more engagement does mean more money.
But you want to get that piece first.
Yeah, thank you.
Helpful?
Yes, thanks.
Okay.
All right.
I see Rebecca joined us.
What's up, Rebecca?
How are you?
Okay.
It's your guys' time.
Who else has a question?
Who would like to, who's the next victim?
I mean, special guest.
I'm gonna help.
All right, Tori.
All right.
Hi.
How's everyone?
Good.
So that's one win, and then your big question.
My win is Saturday.
I actually did an in-person presentation
to a group of, there were about 10 people there.
Besides, there were some on Zoom,
some business partners on Zoom,
as well as just a guest, one guest on Zoom.
But mostly it was for the in-person,
and I had never done this before
for helping to recruit for my business.
And so that was my win.
Went over really well.
Everyone had really positive feedback.
I talked way too fast,
which I kind of knew as I was going along.
I was like, but I was on a roll and I couldn't stop.
But I did fairly well not having ums and ahs and all that.
So I'm really excited about that
and continuing to build on that.
Got actually one person that did join the business.
10%, not bad.
That was awesome.
But my question is,
I'm also doing more hopping on Zoom calls
rather than just sending people a video saying,
I'll follow up with you in a couple of hours
or an hour, half an hour, whatever it might be, right?
And I'm getting good responses.
Haven't gotten anybody that's actually started
from that yet, but I've just started doing that
in the last week or so.
So I'm looking forward to seeing
how my response is with that.
I would love some tips, ideas, suggestions on,
I go through my spiel, right?
Showing what we do in the travel business.
That's what I do is travel and how it all works, kinda.
And then talk a little bit about the compensation-ish,
just a little, not like so much that it's overwhelming.
But then, and explain the initial investment,
all of that kind of stuff.
Tips on closing, like I don't,
I'm like, so do you have any questions?
I mean, I'm not really,
I'm not great at let's get started, kinda thing.
Yeah.
So I'd love some tips on that.
Yeah.
So, and I know some people prefer that way of,
they wanna, they do the live presentation
on Zoom and everything.
To me, there's two reasons that that is
for most gonna be harder.
One is whatever you do, they think they have to do, right?
And now you can explain it and say,
hey, you don't have to do this.
You can just send a video.
But if you're not sending a video,
well, why aren't you sending a video?
Yeah, I mean, that's kind of the thought.
I routinely had 20, 30 people watching the video
at the same time, and that's just, it's just more leveraged.
So number one, whatever you do, they think they have to do.
So if you're doing live Zooms, then they think,
oh, I have to present, I don't like to present.
It's, I mean, at one point prior to the pandemic,
it was the number one fear in the world,
like public speaking.
And then now it's like government corruption, nuclear war.
Look at this.
There's a lot more interesting choices nowadays,
but back in the early 2000s,
it was public speaking was number one.
And so that's number one.
Number two is when you have something third party,
you can reference it easier.
Like, I went, I just,
like I went to the post office
and I shipped some of these mystery goodie bags to people.
And the, you know, the post office person is there.
And when they finish with you,
a little screen pops up in front of them
that they can see on,
were you satisfied with today's service?
And it's got an unhappy face,
like a moderate face and a happy face.
And I'm like, do people actually press the mean face?
And they're like, oh yeah.
And so there's, you know, like when I say,
okay, I just finished my presentation.
Any question?
What did you think about that?
It's like, like they're kind of catering,
especially if they're Midwest, right?
They're kind of catering.
Oh, what do I say if I don't like it?
Oh, that was great.
You know, like, but if I said,
hey, what'd you think about that video I sent you?
They're more open to give you honest feedback.
They're more, they're more open.
It's just easier.
It's easier to say, what'd you think about that?
And so I think somewhere it is a badge of pride.
I work harder than people that just send videos,
but to me, it's less duplicatable.
I can do a presentation on Zoom.
I'm not questioning my ability to do that,
but I just find it easier.
I find it more duplicatable.
And I tell them, hey, by the way,
if you want to grow this business,
all you do is send that video to people.
And they're like, really?
That's all I do?
I'm like, yeah, that's all I do.
And they're like, wow, I think I can do that.
And so I use that as the fastest fast start
that ever existed.
And so it's just my take.
However, if we decided, I don't care about all that.
I'm going to present on Zoom live,
no matter what you say, Higdon.
I would just say, I would have more questions upfront.
And I would say, hey, what has you looking at travel?
Do you travel now?
Are you wanting to travel more?
Or is it mainly to make money?
And so I want to find out,
I want to gather ammunition before I present.
Because one, I'm not only, it's not primarily for this,
but I'm going to cater my presentation,
just like Paul did in the book of Acts, right?
If he was speaking to the Sadducees and the Pharisees,
he would bring up resurrection
because then they infight, right?
Because the Sadducees don't believe in resurrection
and they ran the Sanhedrin.
And so I'm going to cater my talk to who I'm in front of.
And so if they say one thing,
I'm going to cater my talk to that.
But more important than that is I'm going to reference back.
Now, when we first started this journey,
you said you wanted to make more money.
Now, if you don't do this, how will you make more money?
See, they won't be able to answer that question.
Most won't be able to answer that question very well.
Because if they knew that answer,
they wouldn't be talking to you, you know?
And so I'm going to reference their desires,
their problems, what they brought up,
because that's what's most important
is what is connecting and relating with where they're at,
not where I'm at, who cares?
They don't care what I think.
They care, how's this going to help me?
And I love, I mentioned this before
a few weeks ago, probably, but I love,
I don't remember who said it,
but I heard it from my friend, Barry,
and she said, you know,
people don't pay you for all you know.
They don't want to know all you know.
They want to know what do you know that's going to help them.
That's what they want to know.
And so I want to know, what do they want to know?
Why are we on this call?
What are they looking for?
What are they hoping to see?
And I'm going to cater it,
and then I'm going to bring those questions
back up at the end.
Does that make sense?
It does make sense.
And it's not a badge of pride that I'm doing this.
It's just when I, I've sent a video,
I mean, and I have, you know, I have a team.
I have people that I have, you know,
been able to get started with, you know,
the video and going that route.
And I'm not, I'm not necessarily opposed to that.
I just seems like I've had less,
I've sent a video a lot more than I've ever
gotten even responses back.
Does that, I don't know if that makes sense or not, but.
I could look, do you have a conversation I could look at?
Oh.
Cause there might, there might be tweaks there.
Cause I tweak that stuff all the time.
Maybe.
It has to be in a postured process, you know,
and always know.
I just, I just, you know, it's, it's interesting,
but I just talked to.
You know, someone and she's like, yeah, I send out the video.
No one ever responds.
I'm like, they're never going to respond ever.
Don't ever expect anyone to ever respond.
You have to follow up with them.
And I definitely do follow up for sure.
That's good.
That hasn't been it.
Now, this doesn't mean that I'm trying
to eliminate you connecting with them on Zoom or on the phone,
but I want the video to do the heavy lifting.
So what I would do is I usually would not unless they were a special.
Influencer or someone, you know, whatever,
I wouldn't get on with them until they'd watched a video.
And, you know, because I wanted to let that do the heavy lifting for me.
And, you know, and then we'll have a short conversation
and I'll see where they're at.
So I'm not trying to not think the video should be like the first thing.
And then to follow up would would be better for Zoom.
I'm just. Yeah.
And here and here's how you say it.
You say, hey, you know, I have you know, I have this video.
You know, it does a better job than I could do of explaining it.
It's very concise.
It'll let you know if it's a fit for you or not.
Very postured language right there.
And then you say, you know, hey, do you get a chance to watch it?
Well, hey, you know, yes.
OK, well, let's hop.
I've tested this. This works the best.
Let's hop on a quick call.
Only takes a few minutes.
And let's make sure it's a fit for you or answer any questions or,
you know, see if it's you know, maybe it's not, you know, like that.
It's just a hop. It's a little thing.
It's not. Let's set an appointment.
That sounds like I've done.
I've used the hopping thing for me a lot.
So I like video.
Then hop right up on a quick connection call.
OK. OK.
That helps. Yeah, I've got I've got some ideas now
that I that I think I'm going to put in place.
And because you can just get more people.
And if I if I if everyone has to wait for Ray to do the presentation like
I'm just not going to have enough people in the funnel for me to be happy.
Like I want hundreds of people watching the video all the time.
And I can't do that.
I'm just going to burn out.
It's going to be it.
OK, that's that's really helpful.
Thank you. All right. You got.
OK, Rebecca, how are you today while we're waiting for hands?
I'm OK. How are you?
All right. Great.
Awesome. Awesome. Appreciate you.
Likewise. All right.
And I'll see what else got something.
Oh, Tony. Hey, hey.
I have a win. Great.
October at the Lake Michigan nutrition location
is we've seen growth over September
and growth over the previous three Septembers.
So things are trending up still, still in the grind.
But question as it relates to
I know you had mentioned in the past when you talked about onboarding
a new distributor that you you don't like sending them to a website
and you've typically like
like you've taken like their card number and you pretty much have
more of them set up, set them up.
And so I was just curious, like.
The network marketing company that I work with
has a site where they set up like they set up an email and a password
before they even like do the setup.
Are is it your suggestion to like go through that whole process?
And submit like a card to onboard them, or do you suggest in that situation
to send them to the site and and have them fill it out?
Yeah, so just.
Just to clarify what I what I don't like doing is
if someone says, OK, I'm ready to join
and then saying, all right, I'll send you my link.
Like 99 times out of 100, that person is not coming on board.
I mean, they're just not.
I don't know why, but it's like Murphy's law kind of thing.
Like as soon as you send that link, the kid falls off the bike or the cat
gets sick or, you know, the lone tire or something.
And so there's a few ways you could do it.
I would never I would never put in my own credit card. Right.
But I've taken credit cards.
I've taken hundreds of credit cards over the phones.
I've taken hundreds of Social Security numbers over.
phone and I think one maybe two times someone was like, why do you need my social? I'm like,
well, Uncle Sam needs his money. If you're going to come in here and kill it and Uncle Sam wants
his money and like, oh, okay. I've never lost a sale from asking for their credit card or their
social, not one time. And so, however, there's another way to do it. So again, what I don't
like is just here's the link. Good luck. I sure hope they, you know, please let them sign up.
I will either take it and enter it myself. That's one way. And that's helpful if you have,
if you're, if you know, like the last, there was a company that I was helping and their,
their pages just sucked. They just sucked. And so like, it was very complex. It was very like
arduous. If you miss this button, you're like screwed the whole time. And, and so like with
them, I'm like, y'all need to take the info. Like until y'all get your stuff together and fix all
these stupid pages, like you need to take the info. Don't let someone try to figure this out
on their own or else they're going to get frustrated and frustrated person just quits.
They're just going to say, forget it. And so if it's complicated, I take the information and I
If it's pretty simple, straightforward, I'll stay on the phone with them.
And I'll say, okay, all right, right now you're seeing a screen and I might screenshot the process
so that I have it. But right now you're seeing a screen, see where it says username, you know,
it's not as important as you think, but just, you know, here's my, you know, it'll give you a
little advice and, you know, even credit card and mailing address. And so I would stay on and
walk them through. And a lot of the best recruiters that I know, they do that.
They stay on and walk them through. If they're not taking the info,
they're walking them through. Now, some companies, I think forbid you taking the info.
And, you know, so then you got one less option, but, you know, I didn't, I didn't like jot it
down. I mean, I put it directly in and, you know, submit it to the company. I would never
steal their card or something, but. Yeah. And I guess that's helpful. I think
where I've run into it is someone's like, yeah, I'm ready to get started. And yeah, like,
I think at that point I should be saying we should, you know, saying we should hop on a quick
call and I can walk them through it, you know, versus. So here's how to, here's how to improve
that. It'll be counterintuitive. Here's how to improve that. You say, okay, sounds great. Tell
you what though, let's just hop on a quick call and I just want to make sure you're understanding
everything and let's make sure it's a fit for you before we move forward. So it sounds like it's a
safety guard. It's really you walking them through the process. And so when I get on that phone,
you know, I'm going to say, okay. And, you know, you said you're ready to go, but just first,
I got a few questions. So usually like when someone's over eager, right. Someone says ready
to go. Yeah, let's go. It kind of scares people. You know, it's like my, my dog with other dogs,
he's too eager. Right. You know, so the other dogs, you know, my dogs, he just loves other
dogs and not they're scared. So when we get too eager, it scares them all. But if we, if we,
if we put up like, it's kind of a safety mechanism of, you know, before you move forward,
like they were about to, you know, before you move forward, let's hop on a quick call. Let's
just make sure I just want to, you know, button up the hatches, make sure everything's, you know,
in line. And, and so I'm like, okay, now tell me, tell me what's, you know, what are the main things
you like about this that had you say you wanted to start? Okay, great. Got it. Well, why is that
important? Okay. Got it. Oh, wow. Oh, that's powerful. Oh, great. Cool. Yeah. I mean, I,
well, I mean, I think you got it. I think you are ready to join. What's your best mailing address?
So I go from, from safe, right? What's safe mailing address, right? So I go to safe to,
you know, what's, what's, you know, I don't, I don't start with what's your credit card. I don't
start with that. What's your social? I don't start with that. I'd start with what's your mailing
address. Okay. And what's that? Okay. Got it. Okay. Is that the billing address as well? See,
we're kind of easing into the tougher questions or walking them through.
Okay. Yeah, that makes sense. I, yeah, I've just had, I know I've had situations where I've kind of
take, you know, like they, they even seem eager and then like they don't follow through. And so
I was like, I've, it was good to get clarification on, on some, some methods on, on how to. Yeah.
Proceed from that point. For sure. Yeah. We're, we're helping them because people are afraid of
They're, you know, they stay stuck in their overthinking.
We're helping them.
We're helping them do,
and that's the difference between
persuasion and manipulation.
Manipulation is getting them to do what we want them to do.
Persuasion is getting them to do
what they already want to do.
This person wants to change their life,
so we need to be, we need to use everything that we can
to get them to help them change their life.
If they don't join, they are not changing their life.
And this only comes from us believing in what we do.
If we don't believe in what we do,
then, you know, we shouldn't be doing it.
But if we believe in what we do,
then we should be very good at persuading them
to do what they already want to do.
People already want to lose weight.
They already want to get stronger.
They already want to have more energy.
They want to make more money.
We got to help them get out of their way
by being just as effective as humanly possible.
Thank you.
Yeah, got it.
Gary.
Yeah, since we're on the conversation about, you know,
basically team building and that conversation.
So if you're trying to put together
your own opportunity video,
is there a framework that you should follow
to make that most effective?
Yes, there are some exceptions.
In that, you know, for example,
you know, like with Brilliant, right?
So, you know, like that kind of thing,
it can't be, as soon as you make it money centric,
it just don't fly.
We've learned that.
And so, but for most opportunity things,
it's in your team building blueprint, you know,
which we gave all of you guys access to.
It is, I mean, that in there is how to create an onboarding,
how to create an opportunity video.
And then I think there's like one other section of it,
but it's, you know, answering, you know, the questions.
If you notice, almost all good opportunity presentations
have a similar structure, right?
They talk about a major need.
They talk about trends, right?
Because most people don't believe in themselves,
but they believe in trends, right?
They believe the phrase of even a strong wave
will carry even a weak soldier to shore, right?
And so like that, you know,
they don't believe in themselves, most people, right?
But they believe in, man, you know,
I could not be the greatest,
but so many people want this thing
that I could intercept it and ride that wave.
And people believe that more
than they believe in themselves.
So most presentations will have that sort of thing.
You know, and then, you know,
what's, what are, you know, stories,
what are examples of people who have succeeded
that might seem unlikely?
I mean, it's not, this is not a quick answer.
It's a very detailed answer
and it's in the team building blueprint.
You go, you have time to go through it.
Now, I will tell you, if I was,
you know, if I was joining an opportunity today,
I would hope like hell
to not make the opportunity video myself.
I would hope like hell that I could rely on someone else's
and kind of use and say, hey, I didn't even make one.
You know, I just use this one.
Because even, you know, once you make one,
you do have some people think,
oh, well, he made his own opportunity video.
I could never do that.
You know, and you can explain to them,
hey, just use mine.
But a part of them will be like,
oh, I'm branding you then, you know.
You know, so some people, it just,
you know, it's not good for,
I would want either, I mean, AI can,
you know, make it nowadays.
You just got to feed it, you know,
the format and the structure.
Okay.
Yeah.
Cool.
Very cool.
All right.
Well, might be the shortest one ever,
but I hope no reason to go longer
if there's no other questions.
Rebecca, would you pray us out?
We always appreciate it.
I've missed your prayers.
They're so good, they're so good.
All right.
For sure.
Yeah, Father God, we just thank you.
Thank you for your grace, Lord,
that is so sufficient, Lord.
Thank you for provision.
Thank you for open ears and answer to prayers.
You are the overseer of our souls,
and we're grateful to be in your hands
and to put our businesses in your hands, Lord.
You're the God of multiplication.
So we trust you to bless the work of our hands, that it might honor you serve your
kingdom, Lord, and be fulfilling for us.
We just trust you and thank you for new insights and strategy.
Help us be doers and not just hearers, Lord.
Um, and may you get all the glory and praise in Jesus name.
Amen.
Awesome.
Well, I appreciate you guys.
God bless you guys.
Go out there and help some people, you know, you can.
All right.
Love you guys.
See you.