Oh, let's see.
There we go.
And Tracy, don't worry, you don't have to disappear.
Stay on.
It's just I'm pinned in the recording.
So they see me, right, Jeremy, don't usually see me unless I bring someone on, right?
Yeah.
Okay, wonderful.
All right.
So let's start with prayer.
Then I want to update you because we're going into a really exciting season and I've got
a lot to share.
So I'm going to look back, going to look forward and I'm super excited what to share.
So Father God, I just thank you and thank you for the gift of life.
And I thank you for my prosperous sisters.
And I know we've got a lot of people end of summer and traveling and all over and watching
recordings and all that.
And so I just pray blessings over every single Prosper Leader member, Lord, that you prosper
them in their coming, prosper them in their going, prosper them in their rising, prosper
them in their lying down, and that you prosper them in every way, spiritually, physically,
financially, and in all their relationships.
This is your will.
This is the abundant life you came to give us.
I ask that you open our minds and our hearts and our spiritual senses, our spiritual eyes,
our spiritual ears, that we could truly have eyes that see and ears that hear what you,
Holy Spirit, are saying in this season.
We welcome you, Holy Spirit.
We welcome you.
This is a habitation fit for you.
We welcome you.
We worship you.
We invite you.
In you, we live and move and have our being and we know you live in us.
We're the temple of the Holy Spirit.
And so we give so much thanks.
Let the words of my mouth, the meditation of my heart be pleasing in your sight.
We ask in Jesus' name, amen.
Okay, so the purpose of office hours, I know most of you know this, you've been around,
but for anybody listening to the recording, we do have some new Prosper Leader members.
I look forward for you to meet them.
And the purpose of office hours is, well, God's been speaking to me, okay, and this
is the shift that's starting next Wednesday, the 29th, so you want to put this on your
calendar, October 29th, 8 a.m., and every Wednesday going forth is going to be the Prosper
Power Hour, and then every Thursday at 9 is going to be office hours.
So God's been speaking to me about heaven and earth in business and in our life.
And I did not know as he's been speaking this and I've been journaling and I've been telling
you guys that actually when we went into the Jewish New Year just a few weeks back, the
Jewish New Year this year, the Hebrew letter for the numerology, I think the word is yes,
I got to go back and look at it, but basically it's the connector, it's the connector heaven
and earth.
So even this Jewish New Year is about this, and I think that's why I've been feeling it
so strong.
So what do I mean by that?
We tend to be on one side or the other.
There's the really faith-based people that are truly living and walking by faith and
they're living on prayers and they're standing on promises and they're like, God, you know,
help me.
And they're just totally walking that way.
That's the heaven.
They're lacking the earth, the clarity, the systems, the structure.
And this throughout scripture goes together, faith and works.
You see this combination, love expressing itself through faith, action.
So we've got this heaven and we've got earth.
So what I realized in the last few calls that I did is that many people are struggling in
the heaven side, meaning that their prayers have become, I call them foxhole prayers.
They become very superficial.
Lord, please just be with my kids.
Please keep me safe driving.
Please bless my food.
God, I need help financially.
Please heal my body.
Please heal this person.
They've just been these kind of foxhole prayers and not intimate relationship prayers that
are both speaking and listening, not mountain moving faith with expectation and certainty
prayers.
And then what I saw is that they're not standing on the word, both the promises and the principles.
They know a few.
promises that they can say off the top of their head, but overall, can they just cover to cover,
stand on a specific promise for what God is doing in them right then? Most people know.
And then principle, most are not understanding, like their faith has been separated. Heaven and
earth has been separated. Their faith has been separated from the practical aspects of building
their business. And so God said, bring back to heaven, keep the earth. I mean, this is my
strength of equipping people to build profitable faith integrated businesses. All right, partnering
with God in business with a system and a structure, with the prayer, the promises, the practical.
So the way that I'm doing that in the prosper leader membership right now, and I'm offering
a founder's member pricing right now, you guys have that at 99 a month instead of 197,
which is the normal price. So this is a wonderful time as we launch into this people, you know,
that are struggling on one side or both. They're struggling in their faith. They're going through
so much and they feel beaten up. They feel, you know, what the media they're discouraged by what's
going on in life. And they're not knowing how to live this victorious, this sense of certainty,
this sense of power it's missing. Okay. And so every Wednesday, 8 a.m., the prosper power hour,
that's part of the prosper leader membership. I'm just bundling it. And then every Thursday
office hours, that's designed, although I often bring faith things, but that's designed to be
the earth side of things. The, hey, I'm struggling to get leads, or I'm struggling with follow-up,
or I don't have a clear system, or I don't really know my niche, or I don't know how to scale,
or my marketing's not working, or whatever it is, this is the place so that we've got that.
So I want to encourage all of you to take part. The first one, first prosper power hour,
we did the 1010. I did a kind of a premiere so people could experience it. If you haven't gotten
that, I'll send you the recording, let me know. But we'll be doing it every Wednesday, starting
October 29th, and then every Thursday for office hours. Is that clear? You guys see how that's
together? Okay, wonderful. So this being office hours, I've got things to share, but always I
open it for you first and raise your hand. There's a little virtual hand or a wave that I see you,
what you'd like to talk about in your business. And until I see you raising your hand,
okay, there we go. Genevieve, go ahead. Let me bring you where I can see you. Give me one second.
Okay, awesome. Brenda, can I ask a question about, well maybe if I just gave you a little
context. My business is wonderful right now. I'm about to start a new business in the new year,
kind of getting ready for that. But one thing that's always been extremely important to me,
and where I've really been able to live out my passion, and I felt very strongly, it's always
been part of my purpose, is through community service. I've gotten to a point where I actually
started a foundation years ago, and I loved it so, so much. It was like all-consuming,
as it should have been at the time. I felt like that really was what I was supposed to be doing.
And then I've since moved on from there, and I've gotten involved in other boards in the community,
and always loved it. And I'm part of one right now where it's a little different. And the reason
why I'm bringing this up is because, I just don't know if you have any advice for others too,
in terms of how to balance your time. And I do feel like my business is part of my soul's purpose
too, and really where I should be focused right now. I think there's a little part of me that's
to let go, because the community involvement has always been so important again. And I guess,
I know you always should choose love versus fear. I think I have to trust that if I do let go of it
for now, there'll always be another opportunity in the future. Help me be clear, what are you
letting go of, of time in business, or in this community service? Well, the community service
part, letting go of the community service, so I can really focus on the business. Okay, gotcha.
Something new. Okay.
But I'm not sure what to do.
Our board in this one nonprofit, it's
really kind of taken on a life of its own.
It has a beautiful purpose.
And I've always wanted to be more involved, to be honest,
in the day-to-day programming of this and that.
And now that's where the shift has moved to.
Like, I could be doing that.
But my concern is now is, oh my gosh, though,
if I start doing that, I really need
to stay focused on the business.
Yeah, yeah.
So in my perspective, I mean, the only difference,
when it comes, you know that I have shared
that the word for work in the Bible
is the same as worth as well as worship, right?
And so when we offer, whether it be in the nonprofit
or in the business, it's one and the same for the Lord
when we're coming from a heart of love
and a heart of serving, right?
So that same that we don't separate work and church,
right, so where it gets sticky, per se,
is when we're concerned about sustaining
the responsibility of the business to steward it, right?
Everything, and when we have a business,
part of this doing everything as unto the Lord
is throughout scripture is about being a wise steward, right?
So what are we stewarding?
Well, we're stewarding our customers or clients.
Are they getting the best?
Are, because right now, people and money
go where they're treated best.
So we can't take for granted, right?
So are you staying?
So I would look at it this way.
You've got working in your business,
and you've got working on your business.
One of the things that really gets neglected
that has a huge price tag
is neglecting working on your business, okay?
So we get so busy working in our business,
and then things take a shift,
and there is nothing in place, right, to contain that.
So stewarding the business is looking at,
are you giving yourself, okay,
and stewarding your business is also meaning
stewarding you as the leader of that business,
meaning that you have rest, you're prayed up,
you're prepped up, right?
You're not running on empty
because that's a deficit to the business
if you're the one leading, right?
So that's part of the time is,
is there margin in your business
or are you just frantically running, right?
That's first thing I would look at.
And so in that margin is the partnering with God
as to, Lord, talk to me about this next season.
That's where ideas from heaven and innovation come in.
Talk to me about my clients, right?
That's where new levels of relationship
and connection come in
so that you're stewarding yourself as the leader,
you're stewarding the clients,
you're stewarding the financial stability of the company
that if you have employees or you have contractors
or you have, that's another form of stewardship, right?
And so then you,
if you're going to go and do something over here
in order for the stewardship,
there has to be someone you could trust.
Like you can't just leave a gaping hole.
You can either be raising up somebody,
volunteer, employee, contractor to hold that,
which is healthy.
That's scaling.
And then be able to do this, right?
But if you're simply removing something that was there
and putting it over here and leaving a hole,
well, then that's a lack of stewardship
because something's going to suffer.
Does that make sense?
Does that answer the question?
It really does.
Thank you so much.
That's perfect.
That's what I needed to hear.
Thank you.
Yeah, so evaluate, like take a,
it's a perfect time right now as you wrap up the year
of Lord, how, where have I been a good steward
and where have I neglected, right?
Yes.
And also part of stewardship.
So do you have, you have employees, you have contractors,
what do you have in terms of that?
I do, I have employees, but to be honest,
It is time to hire and build out my team.
And I'm ready to actually have a job description outlined.
And I'm kind of hoping after the holidays
to post it and start off in the new year.
But everything you're saying, it kind of
confirms to me that, yes, it is time I need to do that.
And B, I have to wait until that's in place to really look
at it.
There you go.
That's wisdom.
So it's timing in what you're saying.
There's a really good book that I recommend
for people that are scaling and hiring.
It's one of my coaches, Kelly Roches.
It's called Bigger Than You.
And the audio book is really quite good
because she fills in the chapters talking with more,
which often happens on audio books.
You get the actual chapter and you get the more.
So Bigger Than You.
And so I'm going to share my feedback in a little bit
from Bigger Than You.
My feedback is that when you have employees or contractors,
that's a stewardship too.
And so that when you onboard them,
the way that you onboard them creates
the future you have with them.
OK?
And so that includes looking at both the spiritual dynamic
of it and the role that they play,
why their role is so important.
OK?
So that you're not just hiring people
that see themselves as just doing tasks,
checking off lists.
Because that just becomes another job for you.
Managing them almost becomes harder sometimes
if they're checking off lists and waiting
for you to solve problems.
And they're not being creative.
And they're not part of expansion and solutions.
That's all on you in the onboarding.
So I want you to look at when you bring on
that you're bringing them on with the right mindset
and the right skill set and with clarity.
And then the stewardship of it initially
is that you inspect what you expect.
When we don't, Lord have mercy, even with contracting,
we get busy and we trust that people
are going to do what they say they're doing.
And there's just so many messes.
I was just speaking up at the Reno women's tapestry.
And a woman is spending almost full time
helping a business owner clean up the mess
from trusting operational manager
to be doing what she said she would do.
And none of it was done.
There was probably $100,000 in money that wasn't collected.
It wasn't billed.
There was like, I mean, they weren't paying their supply.
Like she's full time just cleaning up
the mess of trusting.
And on a small scale,
I trusted somebody as an SEO from my YouTube.
And it looked on the surface glancing
like they're really helping me.
Oh, wow, the views.
Yeah, they're definitely going way up.
Everything's looking really good.
And so I'm sending money
and I'm not having time to inspect what I expect.
And I thought, gee, I know better.
Let me go in and inspect what I expect.
So I go into the analytics.
Everybody that has been added, all these numbers,
they're not from America.
They're not English speaking.
They're from Pakistan and Bangladesh.
They're not my ideal client.
So I basically just paid to fill my YouTube
with false numbers, not knowingly because I didn't.
So this happens to all of us.
It happens to the best of us, okay?
And so I can tell you just this is,
in Reno, this is a live physical person right here.
I'm giving you an example when you hire
and you trust people to do what they say
that they're going to do, right?
And right now there's just so many desperate people
doing desperate things.
There's so many shams and scams.
So God will bring you.
So it's a prayerful thing to bring someone.
It's like bringing someone into your home, okay?
And it's a prayerful thing to bring.
And you want this to be a beautiful thing
that raises them up,
that they can keep getting higher and higher,
which helps everybody.
You, your business, your clients, right?
Which is all on you on how well you're training
and stewarding them,
as well as making sure you have the right fit, okay?
So that's the first thing that I would say.
The thing is that I love, probably my favorite thing
about the book, Bigger Than You, is to make
every seat a profit seat.
Now, this was really eye-opening for me
because what most entrepreneurs do
is they hire to relieve themselves of tasks.
So they take this group of tasks, hand it over there.
But there's not additional profit from that.
So now, how does this person get paid?
From your lunch money.
You're taking your salary to carry.
So now, pretty soon, you become a slave to payroll
to pay the people you brought on
because you didn't set the expectation,
nor the system, nor the strategy
to raise them up to make every seat a profit seat.
Does that make sense?
So that's a different way of looking at it, as well.
And so this would be a really good coaching call.
I'm giving you really broads.
But this would be you and I just doing a little bit of coaching
because there's so much.
There is the vision that you paint.
Scripture says, without vision, the people perish.
And it also says, write the vision,
make it plain that those who see it may run with it.
So you have to be very clear on the vision of your company,
not just the tasks.
And you have to communicate that vision
so that who you're drawing is attracted to the vision.
This is a different type of relationship.
So I have someone I'm onboarding right now
as an executive admin assistant.
And she's worked for top CFOs and CEOs in Silicon Valley.
So the talent is there.
But the first thing I wanted to set
is the importance of the role that she has
in the big context of the vision.
So I'm called to steward my relationships with all of you,
with my coaching clients.
So I'm called to do everything in my power
to help you elevate physically, spiritually, relationally,
and prosper in all things.
And if I'm bogged down with tasks, inbox management,
follow up, all of these type of things,
I'm not able to serve at the level.
So I'm letting her know that this is a sacred role
that she's playing.
I don't want her to come in and just think it's task.
OK, I'll manage your inbox.
I'm not looking for a check off.
I'm looking for someone that's on fire
that knows that she's serving you by serving me.
And she's serving the vision.
So do you feel some of these things?
So it's a bigger dynamic than let me just put somebody
on Indeed or let me just go on Fiverr
and let me go ahead and hire a contractor or an employee.
And when you set it up that way, that's
when I talk about principles.
That's the principles of running a kingdom business.
So that when I had my network marketing corporation
and I had dozens and dozens of employees,
it was stewarding their well-being
was as much responsibility.
So in that case, as a network marketing company,
I had two sets.
I had the distributors that were using the products
and distributing the products, the business builders.
And I had the in-house team, all of them,
whether it's web design or accounting
or answering the phone or whatever,
we included them in everything that they
could see the vision of how important they
were for serving.
And so our role was to raise them up.
So I had some that I sent for a month
to go get their health in order.
And I sent them to a treatment place
to get their health in order.
I added in-house Bible studies in the office, which later
became a community Bible study.
But I created it for my employees.
And some of them used to say that they
got more from coming to work than going to church.
Now, I'm not putting down church,
but I'm talking about what's known as a sacred commerce.
And so when you start looking at it
from that perspective of stewarding,
you'll make better choices, and you'll attract better people,
and there's more love, more joy, and it's a kingdom business.
Does that help?
I love it.
Absolutely.
Thank you.
so, so much. Absolutely. Absolutely. Okay. Can I, can I add to that just a bit? Yeah, please do.
I'm a Zig Ziglar Legacy Certified Trainer. Let me bring you where I can see you.
Where'd you go? There we go. Okay, go ahead. I'm a Zig Ziglar Legacy Certified Trainer and Tom
Ziglar and Cindy and Julie are my friends, the kids of Zig Ziglar. And one of the biggest things
that I've gotten in the, over the last few years from them is bringing, you know, how do you keep
the zombies? You know, they have a picture of a bicycle in the front of 10 seats and three people
are pedaling like crazy. The three, the four middle people are just kind of spinning, you know,
or like coasting and the last are backpedaling with parachutes. Wow. And it's an incredible.
That's quite a visual. I want to see that. I'll find it for you. But, and, and, and then they've
got the zombie mentality, you know, so there's this, this dynamic that you in a business,
you really want to take, you know, be aware of, but what they have determined in, in helping
businesses is find out what your, your dream, their dreams are and help them reach their
dreams, not reach a paycheck. And you may, you may work them at themselves. If their dream
is to own their own business or to travel to somewhere, you may lose them, but you will never
lose their loyalty for reaching their dreams. And the idea of that just feels so beautiful.
Thank you for sharing that. That's so important. Thank you. And one other is I have a good friend
named Stacy, right? And she started a company, a business called heart profit. And it's about
running and it's heartprofit.org. And she, it's about running a business to meet the needs of the
community, your internal customer, your community. And in her, she's got a manufacturing of a bricks
and mortar, you know, manufacturing plant. And, and she's like, she's got internal daycare. She's
got a mental health counselors available. I mean, she's just covering a lot of the basis of what
people are struggling with right now. You know, meals and different things. So you can, if you go
take a look at heartprofit.org and reach out to Stacy or reach out to me and I'll, I'll introduce
you guys, but she's truly got the link, drop it in the chat. If you have it, that's so great. Thank
you for sharing that. But I, I think that you're on the right path. It's so beautiful to hear this
every, you know, the rising tide, right? It's all ships. So loving your people and loving them
through their mess, you know, is, is going to be the best thing. You'll find the best people that
way. They, she's got lines of people, waiting lists of people to go to work for her. That's,
that's just so beautiful. And that's, that's kingdom business in action. I really appreciate
that, that you shared that. And, you know, there's different companies doing it different ways.
I think when you look at the origins, even of Google, of how they change the workplace,
you know, instead of just uncomfortable sitting at desks, you know, all that's in there, all the
lounges and places to shoot hoops and all that. And, and I've seen a number of people kind of
build their companies that way, where there's a place to just go work out there. Or like you said,
there's childcare. And of course that's, you know, that's going really big from where you are,
but on a small scale, it's, it's the, it's the celebrating birthdays in a genuine way.
It's the, and, and even bigger than that, which Charla really, really hit on is so important.
I had forgotten to say that is to know their dreams and to help them accomplish their dreams.
Okay. It looks like Charla put in the chat. So thank you for, for doing that. And thank you for,
for bringing that to the attention. So it looks like it's heartprofit.org. If you're not seeing
the chat, what a, a beautiful, I've never heard of that. So I really appreciate you bringing that
to our local and such a just humble, beautiful soul and went through some stuff. And she was
like almost homeless. She was having to live in her building and then they kicked her out of
the city, wouldn't let her stay there. And so, you know, going through stuff, right. And then
we're all so resilient. She's found ways, but. That's so beautiful. Thank you. Thank you. Thank
you. Okay. Well, while I've got you pinned right now, is there anything,
Charla, you want to talk about in your business at all?
And so I'll talk out of touch. You know, my, we're going to be
talking more about my podcast and what how to how to leverage
it. Yeah. And really to look and see if if there's potential
profits. It's been almost pushing three years old.
Yes. You know, those of you like Genevieve, if you don't know
Charla, she really has the gift of encouragement. It's one of
her one of her strong points. And so she's so encouraging. And
so she's, she's really I mean, one of her books, you know,
what is it candy bar hugs? You know,
she's a bar hugs, it doesn't take much to make a difference.
It's a 25 minute read on audible. If your man just put it
in the bathroom. It's a 25 minute read.
You know, wherever she goes, she's, she's, you know, giving
the hugs in the grocery store and all of that. So that's a
that's Charla, you know, in in action.
And split second transformation, change your words, change your
life. 31 daily practices.
There you go. There you go. Okay. All right. I'm not going
to get you started. You got a lot of books to talk about. So
but the reason I say that is, what what tends to happen is we
are on one of two sides. And both of those sides are
important. And that is the cycle of life that is giving and
receiving. So we've got women, we've got people, but let's just
about women, we've got women that are over givers. And they're
also often overachievers, they're often over committers.
Okay, these are all the you know, the overs. And this is a
a twisting a manipulation of the gift that God has in God's
image. So it all comes down to the heart. And so let's take
overachieving. It's not based on love, it's based on fear. It's
based on the fear that either I am not enough, or I don't have
enough. And so if I can just push a little harder push, I'm
proving I'm proving that I am enough, or I'm proving that I
have enough. Okay, that contrasting of overachieving,
which is coming from a heart of fear and lack, which is
distortion of God's image, to high achieving. God's a big
dreamer, he wants to give us the nations, he wants us to prosper
abundantly, overflow, all you have to look at every step of
the ones that God worked with, or even the concept of the
promised land flowing with milk and honey. So he wants us high
achieving, but that's based on coming from the place of
abundance coming from the place of Christ in me, coming from
that fullness, not from emptiness. Okay. And so I could
do that for overgiving, it's the fear of not being accepted, not
being light. So whatever it is, it's fear based, or it's love
based, truth based, okay. So that cycle, I'm either just
breathing out, which is the over giving, so that I'm just
giving, giving, giving, giving, giving, giving, giving, giving,
giving, until I collapse. Because it's out of balance, we
can't only breathe out. The other side of it is the fear
based hoarding, that I'm just trying to get and hold on, and
I'm not going to share with anyone, and I'm not going to
give and I'm just gonna, you know, and I'm just going to
breathe in and breathe in and breathe in and breathe in and
breathe in. And I never breathe out. And I also die. Okay. So
life is about giving and receiving. And usually one of
those is out of balance. Either we don't know how to receive. We
just don't ask for our needs, we don't allow ourselves to
receive, that comes in the form of money in the form of love in
the form of, you know, we don't, we don't open ourselves to
receive the abundance God has. Okay, so we're broken on the
receiving end, or we're broken on the giving end, as I
mentioned, and so God is wanting to restore this divine rhythm.
Okay. And that plays out in all our relationships, be it
with our children, be it with our husbands.
be it, you know, it plays out everywhere. You know, the saying how you do one thing is how we do all
things. Okay, so that's a great conversation. I'm so glad that you opened that conversation.
You were meant to be here today, and I'm really glad that you're here. And thank you, Sharla,
for sharing. Tracy, anything going on with you? Anything you want to add to this conversation?
You're muted. You got to unmute. No, I'm good. Thank you. Okay, and you've got it in a lot of
ways because a lot of times as a wife, as a different type of business partner, whether
it's with Reynolds and all of that kind of stuff, again, it's looking at, you know, where do I get,
where am I not stewarding? Because being out of balance is not stewarding. We're called to
mind. We're called to steward our spiritual life, our spirit. We're called to steward,
right, our relationships. Everything is really about stewardship. So when we're out of balance,
we're not stewarding something, and then something cracks. If we're so overgiving,
and we just neglect our own health or our own mental health, then the next thing you know is,
you know, you've got some kind of health challenge, right? So it'll show up. And
when I spoke in Reno, I just spoke at the Reno Tapestry, and I spoke about how God has created
us to be a vessel. So we're a temple of the Holy Spirit. We're a container. We're a container.
And so we're meant to be a container. You know, rivers of living water flow out of our belly.
We're meant to be a container of His Spirit. We're meant to be a container of love, of light.
That's why we're the light of the world. We're the salt. We're meant to be a container. But these
things are leaks in the container. They're leaks. And so the leaks lead to burnout, or exhaustion,
or immune suppression, or relationship breakdowns. It's because of the leaks. And so
this is my passion with the Prosper Leader membership. And then for those people that
need to go deeper than that, the Prosper Leader membership, of course, you've got all the courses
on the membership site. You've got a couple live calls, and you've got the weekly Prosper Power
Hour and the weekly office hours. But for those that desire the one-on-one coaching,
and they need clarity, they need to do an intensive, where we just get absolutely clear
on every aspect of your business. And those that would like the hands-on implementation coaching,
I'm offering just a really, really great deal of a 90-day coaching. And so check with me
if that's of interest to you. You can always do a call with me and schedule on my website,
brendabuyers.com. There's a schedule button, really easy to find. And brendabuyers.com,
schedule. So two things. Number one, if you need more hands-on to get ready for this next level,
schedule a call with me. And take advantage of what's in the Prosper Leader membership right now.
And think about who you could really bless by telling them about this. And I'm happy to do
a free call and introduce them. I'm happy to have them come join one of these and experience it,
especially have them come as a guest to the Prosper Power Hour next Wednesday, or have them
have a call with me. And let's see, where are they lacking? Is it clarity? Is it confidence?
Is it strategy? Where is it? And please get the word out that way. I'm on Instagram. I'm
as prosper in all things. I'm on Facebook as Brenda Byers. I'm on YouTube as prosper in all
things. So there's lots of resources. I'm always putting out lots of ways that you can share.
And so I'm excited to have spent this time with you. I was looking and just reviewing how much
we've covered this year already. And so I think I'm going to save that for the next call because
we really have covered tremendous amount of territory that I want to review.
if you. What I would say right now is to be sure that if you're reaching out, if you're
looking for leads and that type of thing, to be sure that you are being very clear.
And, you know, the first step is to stop the scroll. People are scrolling, scrolling, scrolling.
Stop the scroll. And it's a battle for attention right now. And it's a two point nine second
attention span. So whatever it is that you're doing, where you're speaking or anything,
you have to have a hook that grabs them in the first two point nine seconds. And then
always ask the question, what do you want them to feel and connect at the heart level?
Right now, people are just very frantic. And so it's super important to be genuine. And
to be real, they're not looking for perfection. Many people are looking in the wrong places.
They think, oh, I lack technology. The prospecting that's working best right now has almost no
technology. The prospecting that's just selling millions is like putting what you do on a
Google sheet and sharing it that way. No website, no CRM's. No, I'm not saying those things
are great to make life easy. But right now, it's not in it's not in fancy posts. It's
not in perfect writing. It's actually very real, very raw, very quick. It's very story
based and it's very clear on the problem that you solve. And it's about quick wins, quick
wins. So what do I want them to feel? What do I want them to remember? What do I want
them to do? And so the call to action needs to be very, very clear. So we'll talk more
about that in calls coming up. But that's kind of if I was going to give a State of
the Union in social media and in that type of thing. Right now, it's real. It's raw.
It's to the point and it's clear. It's clear in the hook. It's clear in the problem that
you solve. It's compelling through story that is relatable. So people will like what you
do. You'll get likes. But you won't get conversion unless they have really built a trust
that they both know, like and trust you. And so the trust comes from the stories to
trust comes from the consistency and the trust comes from the clarity. And so a very clear
call to action, very clear. So, Sharla, when it comes to each, think about each one of
those podcasts. What do you want them to feel? What do you want them to remember? What do
you want them to do? And the do should be a simple action that solves a problem that
they have that they can see a quick win. People are really about clear results and quick wins.
And that's where a lot of your profit is going to come. How you monetize it. OK, so this
applies whether you're doing a podcast, whether you're doing an email series, whether you're,
you know, doing a YouTube or a live on social media, whether you're doing a post and it
even Genevieve in your job descriptions and in your onboarding. This applies in all of
all of the same same principles. OK. All right. I pray this has blessed you. I will see you
Wednesday, the twenty ninth and just go forth and have a super, super blessed day. Thanks
for being here. Yeah. Yeah. I hear you. You're muted, though. I didn't know when I was saying
I love you. Oh, OK. Love you, too. Talk to you later. Bye bye.