WEBVTT

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Hey, what's happening?

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What's up?

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What's up?

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All right.

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How you guys doing?

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Let me rename myself here.

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Well, you know who I am.

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I don't need to.

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Welcome.

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Oh, man.

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Super excited.

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So, man, it's been awesome.

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We spent the most of the last week in North Carolina.

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It was definitely chilly.

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We were in the mountains, so it was like 35 to 40.

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And that was a lot of fun.

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We had 11 total family members there, so that was really cool and fun.

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And then I flew back a couple days early, spoke in Orlando for a team event, which was

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just awesome.

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There was about 300 people there.

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It was great.

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And then this morning, for about half the day, I was brought in to speak at an Airbnb mastermind.

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That was super cool.

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And here we are.

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So, I'm back until Friday, then I fly to Ohio, and I'm speaking in Ohio on Saturday.

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And then Atlanta, Monday, Tuesday.

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So busy, busy.

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And I think that might be the end of my speaking adventures this year, maybe, possibly.

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I don't know.

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At least that I can think of.

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So we'll see.

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All right.

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So two quick updates.

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If you live in or around Ohio and you want to know those details, let me know.

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I think that'll be a lot of fun.

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And then number two, we have crazily sold out.

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I don't even have one to show you.

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We have officially, we've completely sold out of our script books, the little black

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script books, except we do have some Spanish versions.

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But we're working to make the digital version available to purchase, which we've never actually

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done.

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We've always kind of protected the little black book.

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But we're, I do not want to continue to store a ton of books like I have in the past.

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So we're just going to make the electronic version available for those that are interested

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in that.

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The event that I spoke at, their primary thing they had me do was look at all their scripts.

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And all for, you know, two and a half, three hours today, all I did was give them scripts.

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Like what to say when someone says whatever.

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And so I enjoy doing that.

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I think God's gifted me with that.

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I'm pretty good at that.

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And now that we're sold out of them, everyone's like, where's your script books?

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And so we're going to make the electronic version available.

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And it'll be cool.

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If you already have one of the script books, obviously, yay.

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Hold on to that.

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It's now a collector's item.

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But cool.

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All right.

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So what questions we got?

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Let's dive in.

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I don't want to take up a bunch of time with my ranting.

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I know you got questions.

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There we go.

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Nancy, what's happening?

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All right.

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So my question is.

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Hey, first, remember the rules, right?

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Oh, yeah.

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What's one win since the last time we talked can be personal business, can be whatever

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you want.

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So I haven't been here for a couple of months.

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I had things going on, but I watched all the replays.

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So my wins, I actually have two.

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I had a live event with a couple other people in my company and got a customer out of that.

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That happened a couple of weeks ago.

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And then this weekend, I was laid off of my second job.

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And so this morning, I enrolled in two vendor shows to try and get my name out there.

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So a couple of local events coming up here in the next four weeks.

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So that's my win.

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So my question is, I've heard you talk about someone in the past who messaged a lot of

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people.

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And I don't know if it was through like if she was Googling and finding their website

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or if she was using Facebook.

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But my thought is our company has added a vision.

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So I'm with a nutraceutical company.

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I've added now pharmaceuticals.

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So we're, um, got physicians in all 50 states to get some of these.

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Um, people would probably think of them more of a cosmetic, um, drug to

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lose weight, um, and that type of thing.

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So, um, I was thinking about.

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Businesses that target people that already get services for beauty and

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that they could become a, uh, a partner and build a customer base as well.

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Because people that are going for their services are looking for everything

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cosmetic, um, and look beautiful, that type of thing.

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So I know I need to do reach outs.

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I'm just wondering what's the best route, if there is a best route.

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Yeah.

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Um, so I like, I like the idea.

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So is this like the, um, I always forget the name of this stuff, like

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like a Zimbek or something like that?

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Or, um, so if I, if I were doing that, Um, I would probably spend about 10%

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of my reach out on businesses and 90% on individuals.

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Um, and it's kind of, it's, it's kind of just like the, you know, I

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would do this with almost anything.

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Right.

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So like, um, you know, 10% going after mega influencers or celebrities,

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90% going after regular, um, that's just kind of what I would do as far as.

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You know, reaching out, do you know, like, is that a major discount or like,

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what's the main benefit that they get going through your thing?

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Um, so we are at a lot lesser, um, cost.

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We don't take insurance.

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So this would be for people that are paying above, um, you know, high,

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high dollar to get it from elsewhere.

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We don't have any physician fees.

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Um, our physicians are 24 seven.

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Um, we have no shipping, we have free lab work.

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Um, so there's no membership, um, or anything.

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It's just, they meet with a telehealth doctor and if it's a fit for them, they

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get prescribed something and then we make commission it, we're just referring.

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We're not doing anything else.

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Um, so yeah.

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So I, have you tested any marketing around this?

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No, this is just come up in the last month.

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And so, yeah, it's just, and it's launching on the fourth, so

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it's not even available yet.

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Yeah.

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So, um, I would guess that this will be a very easy thing to market.

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Um, and so I would, you know, starting right now, I would start

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to build like a waiting list.

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And so I would, you know, put the information out there, you know,

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no lab work, no, this, no, that.

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I would try to go for the low hanging fruit of people who either have, have

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bought it before or are currently buying it to get them all on a list by the

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so that I'm going to this warm list, you know, it's kind of like what people

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do, like when black Friday is coming, right.

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They're like, Hey, there's going to be a big black Friday sale.

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And if you want to be the first to know about all the deals, like enter your

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email, you know, so I would want to try to get as many people as possible.

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You know, I would, you know, be posted on, on my social media, not the name of the

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company, not a link, not anything like that.

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But just to see who's raising their hand that wants to know when it's available

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and give all the, you know, no, all the things that you just said, and I would

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build, you know, that list, um, businesses, I think I would, I would go to after

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it's available with businesses.

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I would want to make, since it's just launching, I would want to see people

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have gotten it and it's accurate and it's shipping well, and there's no problems

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before I go and screw up a big account.

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Okay.

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You know, I'm just, you know, just cautious, you know, I don't want, I don't

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want, um, you know, when something's brand new, sometimes things, you know,

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break or sometimes there's a delay.

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I don't want to bring in a big account.

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And I've, I've seen this a lot of times where something brand new comes out, you

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get this big account.

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and then there's a screw up, they run out of inventory

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and the big accounts like, you know, screw this,

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I can't deal with this,

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I can't deal with your lack of inventory.

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And so I wanna make sure things are humming

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before I bring in someone who's gonna put in larger numbers.

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Okay, thank you for that.

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But I do think something like this

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is probably very easy to get.

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Okay.

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But here's the deal.

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So I would, you know,

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cause there's some controversy, right?

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Around, there's a lot of articles out there.

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I don't know what's real.

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I don't know what's true.

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I don't know anything about any of that stuff.

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But there are lots of people taking it,

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paying for it, et cetera.

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That would be my target.

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Cause I think, you know, I didn't realize this,

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but like my buddy was telling me, he's like,

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oh yeah, I got a bunch of friends taking it.

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I'm like, oh, okay.

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I just didn't know that.

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And so I suspect there's a lot of people taking it

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and all of those things that you just said,

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I think would be attractive to them.

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Cool.

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Yeah.

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Yes.

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You got it.

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All right.

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It's your time guys.

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Let me know how I can help.

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I'll go.

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I can't figure out how to raise my hand on my phone.

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Where are you?

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It's Tori.

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Hold on.

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I'm getting, there we are.

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Hi.

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Sorry.

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It's been a crazy Monday, which is good.

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I'm grateful.

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Lots of wins.

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But the one that I want to share is

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I was thinking yesterday, I was just,

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I've really been, and I don't know why,

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because I hate TikTok,

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but I want to be able to put a link in bio there.

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And I just can't get to a thousand followers.

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I'm just, I don't know what the problem is.

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It doesn't matter.

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But I was just kind of whining about it in my head.

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And God said, why don't you provide value

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to the followers that you have?

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And I was like, oh, wow.

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So I'm going to be creating some new content.

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So that was, that was a pretty cool one.

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Lots of other ones too.

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And I'll tell you, like, you know, TikTok and Instagram,

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you just, I've fought it for years.

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You just got to play the algorithm.

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You just have to, you know, I went from,

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so I was, you know, I, on October 10th, I remember this,

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on October 10th, I decided, okay,

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I'm going to make my Instagram a lot better.

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And so we had been, you know, doing these, you know,

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short videos that, you know, if people watch them,

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I think they're valuable,

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but they're barely getting any views at all.

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And so I'm like, all right, I'll just play the damn game.

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I'll use a trending audio.

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I'll have it less than eight seconds.

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And my views are five to eight X, what they were.

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You know, and I've since had,

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although I'd gone a very, very long stretch

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without any, getting any really memorable video views.

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I mean, I've got, you know, multiple that are 10,000 views.

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One that's 25,000 views.

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So you just have to play the game, you know,

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and you have to.

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So, you know, I'm, you know, I do a lot of, you know,

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either a quote with trending audio with a, you know,

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little short video in the background

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and that gets, it gets thousands of views.

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And so you do these things and you'll get,

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you'll get more followers.

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You will.

249
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Okay.

250
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Well, thank you for that tip.

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I don't know.

252
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I don't particularly care for TikTok.

253
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They all look stupid as far as, not the people,

254
00:14:13.500 --> 00:14:14.820
but the videos that I've seen.

255
00:14:14.880 --> 00:14:16.320
I'm just like, oh my gosh,

256
00:14:16.320 --> 00:14:17.920
people actually watch this stuff.

257
00:14:18.440 --> 00:14:20.500
But anyway, and I've tried some of the, you know,

258
00:14:20.500 --> 00:14:23.560
hey, if you want more followers, do this and whatever.

259
00:14:23.860 --> 00:14:26.400
I think it's because my intention's not there, right?

260
00:14:26.400 --> 00:14:29.040
I have, you know, I have over 5,000 on Facebook.

261
00:14:29.220 --> 00:14:31.060
And so, you know, that's good,

262
00:14:31.120 --> 00:14:33.780
but that's where my focus has been

263
00:14:33.780 --> 00:14:34.760
and my intention has been.

264
00:14:35.380 --> 00:14:35.380


265
00:14:36.260 --> 00:14:39.260
I will say one thing that I've absolutely noticed,

266
00:14:39.560 --> 00:14:41.480
cause it's like, it's interesting.

267
00:14:41.500 --> 00:14:44.100
It's like a totally different world, at least for me.

268
00:14:44.100 --> 00:14:46.720
I had a totally different experience.

269
00:14:48.020 --> 00:14:51.020
And then when I accepted Christ,

270
00:14:51.800 --> 00:14:55.020
it's like, you know, it's just a different,

271
00:14:55.100 --> 00:14:56.520
it's just a different experience.

272
00:14:56.680 --> 00:14:59.080
And so he's like got me on this different path.

273
00:15:00.000 --> 00:15:04.260
But I've absolutely noticed is he won't scale what you're not stewarding.

274
00:15:05.540 --> 00:15:07.740
I've noticed that over and over and over and over.

275
00:15:08.600 --> 00:15:13.360
And, and so like, and in the past, like there were things that I did that

276
00:15:13.400 --> 00:15:19.340
honestly shouldn't have worked, but somehow it worked and I it's no Ray, I

277
00:15:19.340 --> 00:15:23.860
want you to be actually really good at this thing and I want, I want you to

278
00:15:23.900 --> 00:15:25.560
be intentional in this thing.

279
00:15:25.560 --> 00:15:30.880
I want you to really know what you need to do with this thing before it takes off.

280
00:15:31.740 --> 00:15:33.000
And, and there, there are.

281
00:15:36.300 --> 00:15:39.920
Exceptions you know, like there are, there are things that are just

282
00:15:39.920 --> 00:15:41.140
coming out of absolute nowhere.

283
00:15:41.240 --> 00:15:47.660
But as far as scaling, I think it's very much about, he wants you to, to be a good

284
00:15:47.660 --> 00:15:50.160
steward of that thing before he scales it.

285
00:15:50.940 --> 00:15:53.760
No, that's fair for sure.

286
00:15:53.760 --> 00:16:00.140
Um, so my question is kind of around this, um, back when I started doing these with

287
00:16:00.260 --> 00:16:10.140
you, um, my, my purpose, my calling from God is of course to help the person I used

288
00:16:10.140 --> 00:16:15.320
to be, which was, you know, someone in really crappy relationships, um, making

289
00:16:15.320 --> 00:16:17.180
bad decisions about who to be with.

290
00:16:17.840 --> 00:16:24.600
And so, um, I've been trying to create content that is like affirming, like

291
00:16:24.600 --> 00:16:25.800
you're strong, you're awesome.

292
00:16:25.800 --> 00:16:26.620
You're great.

293
00:16:26.660 --> 00:16:29.880
You know, those kinds of things, bad-ass affirmations is one of

294
00:16:29.880 --> 00:16:30.760
the things I've been doing.

295
00:16:31.460 --> 00:16:36.180
And, um, I've gotten some, you know, the, the, the views and the, the responses

296
00:16:36.180 --> 00:16:40.740
that I've gotten from them, even in person from people seeing me and just

297
00:16:40.740 --> 00:16:42.860
saying, I love those videos that you do.

298
00:16:42.860 --> 00:16:44.780
I'm like, you never like anything.

299
00:16:44.780 --> 00:16:50.100
But, um, so I want to continue, I'll continue to do that, but I also want to

300
00:16:50.100 --> 00:16:55.380
step a little bit more into the, I won't say ministry, cause I don't think that's

301
00:16:55.380 --> 00:17:00.460
it, but the, the, just talking to the person that I used to be, but I don't

302
00:17:00.460 --> 00:17:06.380
know how to do that in 30 seconds or even a minute, you know, I know, I know

303
00:17:06.380 --> 00:17:11.339
how I can pontificate and go on and on and on and all that kind of stuff.

304
00:17:11.339 --> 00:17:19.839
But I need to, is there a resource you can point me to, to, uh, you know, condense

305
00:17:19.839 --> 00:17:23.839
it down and I mean, I'm, I'm working on, actually I'm developing landing pages

306
00:17:23.839 --> 00:17:28.300
and, and a site to collect emails and give away the freebie and all of that

307
00:17:28.300 --> 00:17:29.920
kind of stuff, I'm working on that right now.

308
00:17:30.460 --> 00:17:35.280
Um, but I, it's not done, so I need, you know, I need to get that finished up,

309
00:17:35.280 --> 00:17:42.800
but, you know, I, I do want to do that, but, um, I just, I need to shush.

310
00:17:44.940 --> 00:17:45.680
Yeah.

311
00:17:45.800 --> 00:17:53.720
So, uh, what popped up for me is, um, so let's just go over.

312
00:17:56.180 --> 00:17:57.200
Why is this?

313
00:17:58.300 --> 00:17:59.040
Okay.

314
00:17:59.460 --> 00:18:00.200
Um,

315
00:18:02.400 --> 00:18:03.140
so

316
00:18:12.700 --> 00:18:22.120
so I just went to chat GBT and, um, and I'm looking for little one liners that

317
00:18:22.120 --> 00:18:28.800
you can throw on a video and have this one liner with trending audio, that's

318
00:18:28.800 --> 00:18:34.800
eight seconds long and someone will, you know, like be moved from it.

319
00:18:36.040 --> 00:18:36.600
Um,

320
00:18:38.120 --> 00:18:43.100
so like, you know, this could be one cause I, so it's, it's cause it's, if

321
00:18:43.100 --> 00:18:50.680
it's about making better decisions around your relationships, then I think, you

322
00:18:50.680 --> 00:18:53.720
know, like for example, this right here, arguments never get resolved, they just

323
00:18:53.720 --> 00:19:00.960
repeat, um, you know, one red flag about one red flag about a relationship is if

324
00:19:00.960 --> 00:19:02.720
arguments never get resolved, they just repeat.

325
00:19:03.380 --> 00:19:08.360
And that could be the quote on the video that gets posted on Tik TOK or Instagram.

326
00:19:08.360 --> 00:19:11.040
And then in the caption, you could expand on that.

327
00:19:11.880 --> 00:19:12.380
Okay.

328
00:19:12.780 --> 00:19:17.760
And the good, the great thing about that is you actually want, you know, I think

329
00:19:17.760 --> 00:19:23.580
Instagram is 2,200 characters, but, um, you actually, it's actually a good,

330
00:19:23.580 --> 00:19:30.780
like you could, you could say, um, uh, please expand on this.

331
00:19:33.040 --> 00:19:33.720
All right.

332
00:19:38.180 --> 00:19:42.420
So I would want it to be in my language, but I can at least let

333
00:19:42.420 --> 00:19:44.100
chat GPT, give me some ideas.

334
00:19:45.000 --> 00:19:50.760
And so what you want to do is you want to write the caption long enough that it

335
00:19:50.760 --> 00:19:52.640
takes them multiple views to read it.

336
00:19:53.580 --> 00:19:54.120
Okay.

337
00:19:54.640 --> 00:19:59.380
Because what you're doing is you're, you're, you're racking up views and, and

338
00:19:59.380 --> 00:19:59.980
eyeball time.

339
00:20:00.000 --> 00:20:05.040
I'm and tick tock and Instagram like that, so they'll show it to people.

340
00:20:06.120 --> 00:20:06.420
Okay.

341
00:20:06.820 --> 00:20:12.420
And so, and it's, and it's, it's strange to me, but like, if you sat there and

342
00:20:12.420 --> 00:20:14.580
said this, it would get less views.

343
00:20:15.900 --> 00:20:21.560
I don't know why we don't make the rules, but I've just, I've just fully realized

344
00:20:21.560 --> 00:20:23.900
that for the time being, I'm removed.

345
00:20:23.920 --> 00:20:29.900
I'm not, I'm just not doing any talking head videos on, on Instagram, at least.

346
00:20:30.000 --> 00:20:35.760
I'm going to do things like this where I'll, I'll post something, got a quote,

347
00:20:35.780 --> 00:20:41.900
see caption below, write a longer caption, let them read it while I rack up views.

348
00:20:42.220 --> 00:20:45.200
And that just, it is working better.

349
00:20:45.220 --> 00:20:46.740
It's generating a lot of leads.

350
00:20:47.100 --> 00:20:49.540
It's, it's, you know, sales too.

351
00:20:49.920 --> 00:20:50.360
So.

352
00:20:51.320 --> 00:20:51.660
Okay.

353
00:20:51.660 --> 00:20:55.140
Do you know how many characters, if there's a ma a maximum number for tick

354
00:20:55.140 --> 00:20:55.940
two?

355
00:20:56.580 --> 00:20:57.180
Yeah.

356
00:20:57.180 --> 00:21:03.600
I mean, you just Google that max, uh, caption, tick tock.

357
00:21:05.880 --> 00:21:11.340
So same 2,200, uh, the way 4,000.

358
00:21:11.340 --> 00:21:11.820
Yeah.

359
00:21:11.820 --> 00:21:16.920
I mean, I, I would, you know, so it looks like 2,200, though, a 4,000

360
00:21:16.920 --> 00:21:19.060
character limit recently bumped up.

361
00:21:19.380 --> 00:21:23.960
I'm not sure about that, but you know, 2000 characters, definitely enough.

362
00:21:24.520 --> 00:21:25.080
Okay.

363
00:21:25.500 --> 00:21:28.480
It's, um, I think I saw something.

364
00:21:28.640 --> 00:21:31.260
I got a special from tick tock that I could go live.

365
00:21:31.260 --> 00:21:33.540
Are those effective on tick tock?

366
00:21:33.680 --> 00:21:35.680
I know Facebook does pretty well with them, but.

367
00:21:37.160 --> 00:21:41.720
Um, I mean, we, we went hard after tick tock live for a while.

368
00:21:41.880 --> 00:21:47.620
We never, we, it was really weird because like there were times where we would get

369
00:21:47.620 --> 00:21:51.820
this big spike and 400 people would jump on and then they'd like immediately jump

370
00:21:51.820 --> 00:21:52.240
off.

371
00:21:52.360 --> 00:21:57.440
So I don't know if it was a mixed mismatch of audience versus content.

372
00:21:57.640 --> 00:21:58.660
I'm not really sure.

373
00:21:59.220 --> 00:22:01.440
I never, I never could get it worthwhile.

374
00:22:02.320 --> 00:22:12.960
So I kind of, okay, but it's, you know, I think everything is, if you're getting

375
00:22:12.960 --> 00:22:17.540
engagement, if people are watching the videos and that just seems to be a very

376
00:22:17.580 --> 00:22:22.060
solid formula to do it, um, you know, the, the lives will probably work, you

377
00:22:22.060 --> 00:22:27.540
know, so I did, I never, um, you know, when we were doing, when I was playing

378
00:22:27.540 --> 00:22:32.720
with tick tock lives, um, I mean, you know, we were, it was hit and miss.

379
00:22:32.860 --> 00:22:36.800
I mean, some videos would get 20,000 views and some would get a hundred, you

380
00:22:37.520 --> 00:22:40.520
know, so we didn't really crack that code.

381
00:22:40.620 --> 00:22:41.180
I don't feel.

382
00:22:42.920 --> 00:22:42.920


383
00:22:43.560 --> 00:22:44.400
Well, I appreciate it.

384
00:22:44.480 --> 00:22:44.880
Thank you, Ray.

385
00:22:45.340 --> 00:22:45.700
Yeah.

386
00:22:45.800 --> 00:22:46.560
You got it.

387
00:22:46.560 --> 00:22:47.060
Good stuff.

388
00:22:48.080 --> 00:22:48.740
Aaron.

389
00:22:53.860 --> 00:22:57.980
So my problem is what's your win first?

390
00:22:58.180 --> 00:23:00.200
When do I have a win a rough week?

391
00:23:02.020 --> 00:23:07.100
I got a couple of people on a, on a zoom, uh, to look at the business this week.

392
00:23:08.020 --> 00:23:08.440
Great.

393
00:23:09.700 --> 00:23:17.280
Well, um, but the reality is I'm not doing everything I should be doing.

394
00:23:17.740 --> 00:23:21.000
And I just can't, I just don't, I can't get out of my own way.

395
00:23:21.140 --> 00:23:23.260
I constantly sabotage myself.

396
00:23:23.740 --> 00:23:28.940
I constantly busy myself with, and I haven't, I have, what would I would, I

397
00:23:28.940 --> 00:23:32.240
hate to even say it, but I own an ice cream shop, so I have a, what I would

398
00:23:32.240 --> 00:23:36.440
say a real business that, you know, I have employees and it needs strawberries

399
00:23:36.440 --> 00:23:39.620
and it, you know, it's a living, breathing thing that needs things

400
00:23:39.620 --> 00:23:41.600
every day, like another child.

401
00:23:42.440 --> 00:23:42.780
Yeah.

402
00:23:43.340 --> 00:23:50.120
Um, so, but my heart and soul is in multilevel marketing and it is in that

403
00:23:50.120 --> 00:23:54.200
kind of business where I can help other people and not just serve ice cream cones.

404
00:23:54.800 --> 00:23:58.000
Um, and I've always, and, and this has been years and years and years

405
00:23:58.000 --> 00:24:00.400
and following you and joining your things for years.

406
00:24:01.080 --> 00:24:06.980
Um, but when it comes to this business, like I just, I, I don't do the DML.

407
00:24:07.000 --> 00:24:08.620
Of course my dog has to come and drive me crazy.

408
00:24:08.620 --> 00:24:11.380
Now I don't, you know, I'm just, I'm just not doing it.

409
00:24:11.480 --> 00:24:12.280
I'm just not doing it.

410
00:24:12.280 --> 00:24:13.920
I'm just not getting out of my own way.

411
00:24:14.920 --> 00:24:15.020
Yeah.

412
00:24:16.140 --> 00:24:16.580
Yeah.

413
00:24:16.660 --> 00:24:17.280
It's funny.

414
00:24:17.420 --> 00:24:18.840
Have you heard the Steve jobs quote?

415
00:24:19.060 --> 00:24:22.640
He says, uh, you know, if you want to try to please everyone, sell ice cream.

416
00:24:25.160 --> 00:24:25.900
That's funny.

417
00:24:26.520 --> 00:24:33.520
Um, so one is I would, I mean, you know, two bucks, it kind of popped up.

418
00:24:33.520 --> 00:24:37.540
I don't know if I've shared these with you or not, but just anyone

419
00:24:38.860 --> 00:24:40.440
with a traditional business.

420
00:24:41.080 --> 00:24:43.180
There's two books I would highly recommend.

421
00:24:43.380 --> 00:24:44.180
And that's Michael.

422
00:24:44.180 --> 00:24:46.220
Are you a reader or a listener?

423
00:24:47.160 --> 00:24:47.160


424
00:24:47.760 --> 00:24:50.900
Um, so Michael Gerber is the e-myth.

425
00:24:51.360 --> 00:24:54.540
It's a great book just on systems and systemizing.

426
00:24:54.900 --> 00:24:56.700
You don't need to be the one ordering strawberries.

427
00:24:57.300 --> 00:24:59.680
Uh, and number two is.

428
00:25:00.000 --> 00:25:04.820
It's Benjamin Hardy and why do I always forget

429
00:25:04.820 --> 00:25:05.940
this guy's last name?

430
00:25:07.360 --> 00:25:08.160
Dan Sullivan.

431
00:25:08.540 --> 00:25:10.120
So Benjamin Hardy and Dan Sullivan,

432
00:25:10.780 --> 00:25:16.080
10X is easier than 2X and their argument is that

433
00:25:16.840 --> 00:25:18.380
if you're making a million dollars

434
00:25:18.380 --> 00:25:20.200
and you want to go to 2 million,

435
00:25:21.180 --> 00:25:24.120
in our brains, all that is is just work harder.

436
00:25:25.180 --> 00:25:28.300
But if it was, hey, go from one million to 10 million,

437
00:25:29.140 --> 00:25:30.120
well, that's not work harder.

438
00:25:31.060 --> 00:25:32.560
That's, I'm going to have to be different.

439
00:25:33.200 --> 00:25:35.280
I'm going to have to challenge what the hell I'm doing

440
00:25:35.640 --> 00:25:39.320
and I'm going to have to like really think differently

441
00:25:39.320 --> 00:25:42.120
about my business and so that's why they call it

442
00:25:42.120 --> 00:25:45.920
10X is easier than 2X because they have all

443
00:25:45.920 --> 00:25:49.460
of these case studies of all of these companies

444
00:25:49.700 --> 00:25:52.200
that pretty much did the same thing

445
00:25:52.200 --> 00:25:55.680
and that is they identified a core competency

446
00:25:55.680 --> 00:26:00.680
or they identified what the fluff is that they were doing

447
00:26:00.680 --> 00:26:03.540
and they just eliminated, they didn't add,

448
00:26:04.020 --> 00:26:07.940
they eliminated most stuff and focused in on one thing

449
00:26:07.940 --> 00:26:09.420
and 10X the company.

450
00:26:10.660 --> 00:26:15.040
And so that's just two books I would just highly recommend

451
00:26:15.060 --> 00:26:18.000
because maybe you can, maybe there's a lot of time

452
00:26:18.000 --> 00:26:21.060
that you can capture back that would help you

453
00:26:21.060 --> 00:26:22.660
pour into your business.

454
00:26:23.500 --> 00:26:28.420
But as far as sabotage, anytime I hear sabotage,

455
00:26:29.920 --> 00:26:34.620
I want to pray for you because there is some new things.

456
00:26:34.620 --> 00:26:37.220
There's a new thing that I learned about two weeks ago

457
00:26:38.460 --> 00:26:40.740
that blew my freaking mind

458
00:26:42.500 --> 00:26:44.700
and let's see if there's anything there.

459
00:26:45.060 --> 00:26:46.460
So, all right, let me pray about you.

460
00:27:39.280 --> 00:27:40.440
Okay.

461
00:27:40.440 --> 00:27:45.020
Okay, so my hunch was right.

462
00:27:46.340 --> 00:27:50.880
So something brand new that I learned two weeks ago

463
00:27:50.880 --> 00:27:52.900
and the person that actually shared this with me

464
00:27:52.900 --> 00:27:54.440
didn't actually have a name for it

465
00:27:54.440 --> 00:27:56.240
and I prayed and got a name for it.

466
00:27:56.860 --> 00:28:00.620
And so there's something new and it's called a directive.

467
00:28:01.760 --> 00:28:03.920
And so you've heard me talk,

468
00:28:04.100 --> 00:28:05.960
I'm sure you've heard me talk about agreements

469
00:28:07.060 --> 00:28:11.260
or strongholds or lies that you believe or side agreements.

470
00:28:12.060 --> 00:28:14.740
You know, there's a whole category of different things

471
00:28:14.740 --> 00:28:15.860
that can mess us up.

472
00:28:16.420 --> 00:28:21.420
Well, a directive is a unconscious kind of,

473
00:28:24.200 --> 00:28:29.260
not dictation, but almost like an energetic encouragement

474
00:28:30.660 --> 00:28:34.580
on how the world should treat us, okay?

475
00:28:36.280 --> 00:28:43.400
And so it's not like an agreement is,

476
00:28:43.580 --> 00:28:45.540
so I just had a really interesting one.

477
00:28:45.540 --> 00:28:46.840
I've never had this one before,

478
00:28:47.400 --> 00:28:51.080
but I prayed, I spent four hours after the event

479
00:28:51.200 --> 00:28:54.200
in Orlando this weekend praying with people

480
00:28:54.200 --> 00:28:55.880
and it was great.

481
00:28:56.280 --> 00:28:58.500
And there was a one lady there

482
00:28:58.560 --> 00:29:02.800
where her husband's agreement was, I don't need money,

483
00:29:04.000 --> 00:29:07.160
which was almost like a repellent to money.

484
00:29:07.780 --> 00:29:10.200
It's almost like he despised money.

485
00:29:10.400 --> 00:29:14.000
And it was from a childhood thing of like,

486
00:29:14.000 --> 00:29:17.180
I don't need money, like a pride kind of thing,

487
00:29:17.180 --> 00:29:19.360
but it's actually turned into a repellent,

488
00:29:19.740 --> 00:29:24.780
which she like absorbed as just a lie

489
00:29:24.780 --> 00:29:26.200
that she started believing.

490
00:29:27.600 --> 00:29:30.940
And so a directive is how,

491
00:29:31.480 --> 00:29:33.800
it's like this energetic encouragement

492
00:29:33.800 --> 00:29:35.740
on how the world should treat us.

493
00:29:36.240 --> 00:29:39.680
So since I learned this two weeks ago,

494
00:29:41.120 --> 00:29:45.240
I've ran into people that had mistreat me,

495
00:29:46.640 --> 00:29:50.280
abuse me, ignore me.

496
00:29:50.380 --> 00:29:51.340
That was an interesting one.

497
00:29:52.060 --> 00:29:53.600
And so I told this one lady, I'm like,

498
00:29:53.660 --> 00:29:55.240
yeah, you have a directive of ignore me.

499
00:29:55.260 --> 00:29:55.940
And she's like, what do you mean?

500
00:29:55.980 --> 00:29:58.300
I'm like, well, you have this unconscious

501
00:29:58.300 --> 00:29:59.980
kind of energetic encouragement.

502
00:30:00.000 --> 00:30:04.700
Encouragement for people to ignore you and she started telling me all the time

503
00:30:04.700 --> 00:30:10.340
She's been ignored like where she was supposed to be recognized on stage and somehow her name was left out

504
00:30:11.180 --> 00:30:18.120
How she'd been calling this place and they never returned her like she just had 50 examples of how she had been

505
00:30:18.760 --> 00:30:23.580
you know ignored and so, you know, the good news is we can just pray that off of

506
00:30:23.580 --> 00:30:27.880
Whoever has that and so yours is demand of me

507
00:30:31.060 --> 00:30:33.960
So I would imagine if you have this

508
00:30:33.960 --> 00:30:40.760
then there are people in your life that demand things from you and demand your attention and demand you to

509
00:30:41.480 --> 00:30:49.360
Perform or show up or give attention to or something like that. Does that resonate? Oh, yeah

510
00:30:49.560 --> 00:30:51.460
Yeah, and so

511
00:30:51.600 --> 00:30:56.660
No worries. Let's just pray that off. We don't have to find that now a directive

512
00:30:57.140 --> 00:30:58.580
unlike an agreement

513
00:31:01.200 --> 00:31:01.800
Or

514
00:31:05.260 --> 00:31:08.140
What's the other one that falls under this category

515
00:31:09.020 --> 00:31:12.960
Well, unlike an agreement, I'm not thinking of it right now, but unlike an agreement an agreement

516
00:31:12.960 --> 00:31:17.060
I don't think you can actually get an adulthood. I think you get an agreement in

517
00:31:18.820 --> 00:31:26.000
Childhood maybe teenage years a directive you you can get as an adult. I actually got mine in

518
00:31:26.000 --> 00:31:27.440
2020 and

519
00:31:27.800 --> 00:31:31.320
and so all of a sudden I started seeing all these shifts in people and

520
00:31:32.420 --> 00:31:39.360
and these shifts in relationships that I thought were really solid and I just saw these very negative shifts and

521
00:31:40.480 --> 00:31:44.960
And so, you know, fortunately, you know, we've prayed that off of me, too

522
00:31:44.960 --> 00:31:45.800
and so

523
00:31:46.180 --> 00:31:50.280
Let's do it. All right. So father was so grateful for you father. Thank you for your presence father

524
00:31:50.280 --> 00:31:53.400
Thank you for breaking off the directive of demand of me from Aaron

525
00:31:53.400 --> 00:31:57.820
Thank you for breaking off that directive right now Lord in Jesus name. Amen

526
00:32:03.440 --> 00:32:04.560
And so

527
00:32:05.760 --> 00:32:06.320
I

528
00:32:06.320 --> 00:32:13.180
Could I could see where it might be difficult now? I'm not now that may not be the full problem

529
00:32:13.180 --> 00:32:17.000
But I could definitely see where if you're constantly being demanded

530
00:32:18.040 --> 00:32:20.500
Then you know that would hamper you

531
00:32:21.220 --> 00:32:23.220
Being able because you know, I

532
00:32:23.780 --> 00:32:28.480
Know Dion one of my you know mentors and friends. He

533
00:32:29.400 --> 00:32:32.940
You know, he talks about how and the importance of

534
00:32:35.420 --> 00:32:37.120
What's the term he uses

535
00:32:40.780 --> 00:32:47.500
Just just where I forget the term he uses Rebecca might know but it's it's where you

536
00:32:47.500 --> 00:32:54.900
Use you spend time focused on one thing and the more that that one thing gets interrupted

537
00:32:56.180 --> 00:32:56.820
the

538
00:32:57.260 --> 00:32:59.700
stupider you get

539
00:33:00.720 --> 00:33:03.740
It's like a deep learning kind of thing like, you know

540
00:33:03.740 --> 00:33:09.500
So they found that if you can if you can train yourself to focus on a thing for like an hour

541
00:33:09.760 --> 00:33:11.280
You you will gain

542
00:33:11.620 --> 00:33:15.780
quantum leaps than the person that's interrupted every 10 minutes and

543
00:33:17.120 --> 00:33:19.460
You know, oh I am the person that's interrupted every yeah

544
00:33:20.000 --> 00:33:25.440
Well, and that would make sense like, you know demanded me, you know, there would be people that just energetically

545
00:33:26.140 --> 00:33:31.900
our call to interrupt you and and so, you know you I

546
00:33:33.000 --> 00:33:35.740
believe we'll see less of that in your life and

547
00:33:37.700 --> 00:33:39.240
And I would just you know

548
00:33:39.240 --> 00:33:44.240
The other thing I will add and I know it's tricky on here because you're kind of telling me, you know

549
00:33:44.240 --> 00:33:50.440
Like a you know doctor. Here's what's going on with my knee, right? But we do want to

550
00:33:52.580 --> 00:33:53.180
Eradicate

551
00:33:54.040 --> 00:33:56.980
Any kind of language we don't want to continue

552
00:33:57.340 --> 00:34:02.860
You know and and Proverbs 18 21 death and life's in the power of the tongue Matthew 15 18

553
00:34:02.860 --> 00:34:07.740
It's not what goes into your mouth, but what comes out of it that defiles you and so we don't want to

554
00:34:08.380 --> 00:34:13.139
Perpetuate that I'm constantly sabotaging or I'm constantly getting in my way

555
00:34:13.139 --> 00:34:14.900
We don't want to perpetuate that

556
00:34:15.080 --> 00:34:22.120
So when you have to report it to a coach or report to someone you want to say things like in the past

557
00:34:22.120 --> 00:34:27.080
I would really struggle with sabotage in the past. I kept getting in my own way in the past

558
00:34:27.080 --> 00:34:28.940
I wouldn't do my DMOs

559
00:34:28.940 --> 00:34:36.179
so you're you're you're just kind of psychologically moving it away from you and moving it into not a

560
00:34:36.800 --> 00:34:44.239
a self-fulfilling prophecy and and you're just repeating the current status because telling it like it is keeps it like it is and

561
00:34:45.120 --> 00:34:47.040
And so, you know, we want to move that

562
00:34:47.620 --> 00:34:50.940
You know a minimum in the past and then eventually get to a point

563
00:34:51.000 --> 00:34:57.220
Where you don't have to mention it all and then you'll get to a point where you can't even recall

564
00:34:57.340 --> 00:34:59.020
What that was even like?

565
00:34:59.440 --> 00:34:59.980
so like

566
00:35:00.000 --> 00:35:02.300
Like, you know, I used to have this,

567
00:35:03.140 --> 00:35:05.700
I definitely, I didn't know what it was classified as,

568
00:35:06.360 --> 00:35:08.900
you know, probably like a side agreement, I guess.

569
00:35:09.380 --> 00:35:10.840
I'm not important.

570
00:35:11.500 --> 00:35:15.120
And it ruled my life for all the way up until,

571
00:35:15.600 --> 00:35:17.800
like, I don't know, four years ago, maybe.

572
00:35:18.820 --> 00:35:21.540
And I can't,

573
00:35:21.820 --> 00:35:26.300
I am unable to tap into the neurons

574
00:35:26.360 --> 00:35:28.260
that used to contain that.

575
00:35:28.900 --> 00:35:32.240
Like, I was trying to actually, like, go back

576
00:35:32.240 --> 00:35:34.360
and, because I was describing it to someone

577
00:35:34.360 --> 00:35:37.580
and I couldn't access the memory of ever having it.

578
00:35:37.740 --> 00:35:40.260
Now, I know logically, and I know, like,

579
00:35:40.260 --> 00:35:42.880
I can speak that I used to have this thing,

580
00:35:43.180 --> 00:35:45.540
but I'm unable to access the memory banks

581
00:35:45.540 --> 00:35:47.500
of what that used to be like.

582
00:35:47.700 --> 00:35:51.140
And it ran my life, you know, for my whole life

583
00:35:51.140 --> 00:35:52.220
until four years ago.

584
00:35:52.320 --> 00:35:54.580
And so, you know, eventually you get to a point

585
00:35:54.580 --> 00:35:56.660
where you can't even recall that you were ever that way.

586
00:35:56.660 --> 00:35:59.700
But as long as we keep bringing it back up,

587
00:35:59.840 --> 00:36:02.040
as long as we keep speaking life into it,

588
00:36:02.120 --> 00:36:04.700
then it remains a power over us.

589
00:36:06.080 --> 00:36:06.440
Yes.

590
00:36:06.500 --> 00:36:09.620
Every coach I have ever had has told me

591
00:36:09.780 --> 00:36:12.180
that I need to stop talking the way I talk.

592
00:36:13.200 --> 00:36:13.200


593
00:36:13.200 --> 00:36:16.160
But, you know, so maybe try that out.

594
00:36:16.160 --> 00:36:16.560
Yes.

595
00:36:19.000 --> 00:36:19.560
Cool.

596
00:36:19.580 --> 00:36:22.740
One of my other problems is picking up the phone

597
00:36:22.740 --> 00:36:26.080
and making the calls and feeling like...

598
00:36:26.080 --> 00:36:28.540
So in the past, you've struggled with picking up the phone.

599
00:36:29.160 --> 00:36:30.100
Yes, let's see.

600
00:36:30.460 --> 00:36:33.520
In the past, I have struggled with calling people

601
00:36:33.720 --> 00:36:36.700
out of nowhere to ask them if they would be interested

602
00:36:36.700 --> 00:36:38.720
in taking a look at what it is I'm doing.

603
00:36:41.260 --> 00:36:42.700
And just being fatherly.

604
00:36:42.720 --> 00:36:46.520
So let me give you the wisdom of Jocko Willink.

605
00:36:46.620 --> 00:36:47.380
You know this guy?

606
00:36:48.360 --> 00:36:49.020
I do not.

607
00:36:49.380 --> 00:36:49.980
You ever seen him?

608
00:36:50.220 --> 00:36:51.940
So he's the Navy SEAL guy.

609
00:36:52.340 --> 00:36:53.720
And this is a great book, by the way.

610
00:36:53.960 --> 00:36:54.420
It's awesome.

611
00:36:54.460 --> 00:36:55.840
I would highly suggest it.

612
00:36:55.840 --> 00:36:57.300
It's called Discipline Equals Freedom.

613
00:36:58.220 --> 00:36:58.820
It's a good book.

614
00:36:59.040 --> 00:37:01.320
It's a quick, it's almost like a comic book.

615
00:37:01.800 --> 00:37:03.420
I mean, it's just like, you know, it's not,

616
00:37:04.060 --> 00:37:06.060
you know, it's just, you know,

617
00:37:06.080 --> 00:37:08.120
pretty short pages and stuff,

618
00:37:08.220 --> 00:37:09.300
but it's actually really good.

619
00:37:09.380 --> 00:37:10.640
I liked it a lot.

620
00:37:12.280 --> 00:37:15.260
So like, you know, this guy,

621
00:37:15.500 --> 00:37:17.860
and I love his answers on, you know,

622
00:37:17.860 --> 00:37:18.880
Twitter or X or whatever.

623
00:37:19.480 --> 00:37:20.820
So like this guy says,

624
00:37:21.300 --> 00:37:23.580
Jocko, I'm not very good at pull-ups.

625
00:37:23.600 --> 00:37:24.520
What should I do?

626
00:37:24.520 --> 00:37:26.380
More pull-ups.

627
00:37:26.580 --> 00:37:28.560
Like that's his answer, right?

628
00:37:28.560 --> 00:37:31.960
So tomorrow I would set a goal.

629
00:37:32.120 --> 00:37:33.600
I'm gonna call 20 people.

630
00:37:33.780 --> 00:37:35.000
I don't care what they say.

631
00:37:35.800 --> 00:37:37.320
Just call 20 people.

632
00:37:38.600 --> 00:37:38.600


633
00:37:38.900 --> 00:37:40.900
Because that, you know, and it's,

634
00:37:40.960 --> 00:37:45.420
you know, they've done science around this of you,

635
00:37:46.160 --> 00:37:49.400
people want motivation before they take action

636
00:37:49.400 --> 00:37:51.260
and it's scientifically impossible.

637
00:37:52.360 --> 00:37:55.840
It's the action that actually creates motivation.

638
00:37:57.360 --> 00:37:59.340
And so like, you know,

639
00:38:00.100 --> 00:38:02.840
a unit in movement tends to stay in movement.

640
00:38:03.200 --> 00:38:05.480
Like, so we have to do the movement

641
00:38:05.480 --> 00:38:07.580
when we don't feel like doing the movement

642
00:38:08.540 --> 00:38:09.740
because neurologically,

643
00:38:09.840 --> 00:38:11.780
we'll never feel like doing a movement

644
00:38:11.860 --> 00:38:13.300
we haven't been doing.

645
00:38:14.680 --> 00:38:18.260
So the waiting to feel like it is false.

646
00:38:18.480 --> 00:38:21.140
Like you'll never, ever feel like it.

647
00:38:21.140 --> 00:38:21.500
Ever.

648
00:38:23.580 --> 00:38:27.960
Because you're the, you know, the dendrites

649
00:38:27.960 --> 00:38:31.340
and the, you know, the chemicals in your cells

650
00:38:31.520 --> 00:38:34.380
would have to have memories of doing it

651
00:38:34.380 --> 00:38:36.680
for you to actually feel like doing it.

652
00:38:37.120 --> 00:38:40.500
And so it's just a complete falsehood of,

653
00:38:40.800 --> 00:38:42.480
man, I'm sure wish I felt like doing this thing

654
00:38:42.480 --> 00:38:43.220
I haven't been doing.

655
00:38:43.520 --> 00:38:45.140
You'll actually never feel like doing something

656
00:38:45.140 --> 00:38:45.920
you haven't been doing.

657
00:38:45.960 --> 00:38:48.200
But if you do the thing you don't feel like doing,

658
00:38:48.200 --> 00:38:51.780
then you'll actually start to,

659
00:38:52.200 --> 00:38:54.100
it'll be a lot easier, be a lot easier.

660
00:38:54.260 --> 00:38:55.820
That's why day one is so difficult.

661
00:38:56.600 --> 00:38:58.720
And then eventually you'll actually crave it,

662
00:38:58.920 --> 00:39:00.200
as weird as that sounds.

663
00:39:00.840 --> 00:39:02.520
So I, you know, there are things that,

664
00:39:03.140 --> 00:39:05.280
you know, that I, when I first started doing,

665
00:39:05.560 --> 00:39:07.040
I really didn't want to do,

666
00:39:07.460 --> 00:39:09.020
but now I've done them so many times,

667
00:39:09.020 --> 00:39:09.980
I actually crave it.

668
00:39:09.980 --> 00:39:12.340
Like I look forward to that thing.

669
00:39:13.140 --> 00:39:13.780
And-

670
00:39:13.780 --> 00:39:14.800
I look forward to the day I get there.

671
00:39:15.160 --> 00:39:16.680
Yeah. And you can get there,

672
00:39:16.680 --> 00:39:19.980
but you gotta first cross that river of change,

673
00:39:20.720 --> 00:39:22.380
of doing the thing you don't feel like doing.

674
00:39:23.300 --> 00:39:25.360
And so, you know, I would just say,

675
00:39:25.540 --> 00:39:28.420
okay, tomorrow I am not going to feel like

676
00:39:28.420 --> 00:39:30.500
making those 20 calls at all.

677
00:39:30.780 --> 00:39:32.180
I'm going to do it anyway.

678
00:39:32.840 --> 00:39:35.240
Like that would be the declaration.

679
00:39:36.040 --> 00:39:37.620
Yes, because in the past,

680
00:39:38.900 --> 00:39:42.100
I'm always, I was the tomorrow girl.

681
00:39:42.420 --> 00:39:43.800
Well, right now we have to say tomorrow,

682
00:39:43.880 --> 00:39:45.340
cause I'm not gonna call anybody at 10 o'clock tonight.

683
00:39:45.340 --> 00:39:48.380
But, but I always go,

684
00:39:48.500 --> 00:39:49.600
that's tomorrow.

685
00:39:49.960 --> 00:39:53.060
I used to in the past go tomorrow, tomorrow, tomorrow,

686
00:39:53.440 --> 00:39:53.440


687
00:39:53.460 --> 00:39:55.580
This will be life changing for you.

688
00:39:55.780 --> 00:39:58.140
Yes. So tomorrow I have to tell myself it's today.

689
00:39:58.660 --> 00:39:59.220
Yeah.

690
00:40:00.000 --> 00:40:03.560
And I like, you know, I mean a good, very simple,

691
00:40:03.860 --> 00:40:07.040
very practical book is The 5 Second Rule by Mel Robbins.

692
00:40:07.660 --> 00:40:10.440
You count down, 5, 4, 3, 2, 1, you do it.

693
00:40:11.060 --> 00:40:12.600
I did read that a long time ago

694
00:40:12.600 --> 00:40:13.840
when you first came out with it.

695
00:40:14.620 --> 00:40:16.780
It's, I mean, it's solid, you know.

696
00:40:16.780 --> 00:40:18.380
You don't want to do 1, 2, 3, 4, 5

697
00:40:18.380 --> 00:40:20.620
because then you'll count to 10 or 20 or 50.

698
00:40:21.380 --> 00:40:23.380
I'm gonna do 5, 4, 3, 2, 1, do it.

699
00:40:23.740 --> 00:40:26.480
And, you know, like I've heard this is helpful

700
00:40:26.480 --> 00:40:28.120
for people that struggle, get out of bed,

701
00:40:28.120 --> 00:40:29.700
5, 4, 3, 2, 1, get out of bed.

702
00:40:31.500 --> 00:40:33.860
You know, I don't, never had that struggle,

703
00:40:35.720 --> 00:40:38.600
but, you know, but it's the key,

704
00:40:38.900 --> 00:40:39.780
the overall principle,

705
00:40:40.460 --> 00:40:42.020
doing the thing you don't feel like doing,

706
00:40:42.360 --> 00:40:43.380
but you know you should.

707
00:40:44.480 --> 00:40:45.940
And so go do that.

708
00:40:45.960 --> 00:40:46.680
That is the answer.

709
00:40:47.120 --> 00:40:48.720
Yeah, it is.

710
00:40:49.900 --> 00:40:52.940
And then from there we can tweak, right?

711
00:40:52.940 --> 00:40:54.780
So a lot of people, they like to tweak

712
00:40:54.980 --> 00:40:56.440
before they take action.

713
00:40:58.100 --> 00:40:59.920
And then if they don't take action,

714
00:41:00.260 --> 00:41:01.180
the tweaks don't matter.

715
00:41:02.360 --> 00:41:05.620
The nuances, you know, none of that matters

716
00:41:05.780 --> 00:41:09.340
if we don't do the effort, right?

717
00:41:09.340 --> 00:41:10.940
And so when you do the effort,

718
00:41:11.040 --> 00:41:12.500
then I can look at your scripts.

719
00:41:12.640 --> 00:41:14.000
I can look at the conversations.

720
00:41:14.180 --> 00:41:17.420
I can look at, you know, what has happened since,

721
00:41:17.460 --> 00:41:19.420
you know, we can tweak that and make it better.

722
00:41:19.680 --> 00:41:22.920
We can't make the theory of doing something better

723
00:41:25.020 --> 00:41:29.220
in our imagination, you know, it's, go do the thing.

724
00:41:30.900 --> 00:41:33.240
One of the things I need to work on is doing,

725
00:41:33.420 --> 00:41:35.460
so we do Zooms, we get people on Zooms

726
00:41:35.460 --> 00:41:37.280
and we go over, you know, what it is we do.

727
00:41:37.840 --> 00:41:42.960
And I'm not, I don't have that skill down just yet,

728
00:41:43.180 --> 00:41:44.600
exactly, to do it on my own.

729
00:41:44.960 --> 00:41:47.500
And not that they want us to do it on our own.

730
00:41:47.560 --> 00:41:49.700
They would like us to use the other people to do it,

731
00:41:49.700 --> 00:41:50.980
but they're not always available.

732
00:41:51.220 --> 00:41:52.900
So I don't like to call people and be like,

733
00:41:52.900 --> 00:41:55.240
oh, can you get on a Zoom in two hours

734
00:41:55.240 --> 00:41:56.420
or two o'clock tomorrow?

735
00:41:56.800 --> 00:41:58.940
And then text the people I work with and go,

736
00:41:59.440 --> 00:42:01.780
hey, can you do a Zoom at two o'clock tomorrow?

737
00:42:01.880 --> 00:42:02.960
Cause now I just, you know,

738
00:42:02.960 --> 00:42:05.820
so I know that I need to be in that driver's seat as well.

739
00:42:06.140 --> 00:42:08.000
And at least have the ability to do it.

740
00:42:08.340 --> 00:42:10.080
I would either want, you know, I mean,

741
00:42:10.080 --> 00:42:12.400
I would prefer to send someone to a recording.

742
00:42:12.840 --> 00:42:15.560
Like I would rather have someone watch a recording,

743
00:42:16.060 --> 00:42:17.240
be able to 24 hours a day.

744
00:42:17.240 --> 00:42:22.620
I can have 1100 people all day long watching it, you know,

745
00:42:22.620 --> 00:42:25.260
and if you are going to do a, you know,

746
00:42:25.260 --> 00:42:26.460
special live or something,

747
00:42:26.600 --> 00:42:28.620
then I would want to make sure that's established

748
00:42:28.620 --> 00:42:30.120
before I'm trying to, you know,

749
00:42:30.140 --> 00:42:31.820
hit a moving target like that.

750
00:42:32.300 --> 00:42:33.800
That's definitely difficult.

751
00:42:34.260 --> 00:42:36.260
You know, I'm not a fan of that.

752
00:42:36.500 --> 00:42:38.140
If there's a recording of a Zoom,

753
00:42:38.380 --> 00:42:40.200
like I would have them, hey, watch this recording.

754
00:42:40.600 --> 00:42:43.280
And if you need to get on a three-way call or something,

755
00:42:43.420 --> 00:42:44.680
you know, that's a little different.

756
00:42:45.440 --> 00:42:48.920
So you think I should record it and send recording to them?

757
00:42:50.020 --> 00:42:52.640
I mean, my preference would be,

758
00:42:52.920 --> 00:42:58.400
is if you had a great recording that wasn't you,

759
00:42:59.080 --> 00:43:01.720
because I prefer for the process,

760
00:43:01.780 --> 00:43:04.300
because this is a network marketing company, right?

761
00:43:04.300 --> 00:43:08.760
And so I would prefer for them not to draw any conclusion

762
00:43:08.800 --> 00:43:10.900
that they have to create a recording.

763
00:43:11.740 --> 00:43:12.360
Okay.

764
00:43:12.600 --> 00:43:16.020
So like I would rather send them a recording that's not me

765
00:43:16.240 --> 00:43:17.300
and say, yeah,

766
00:43:17.300 --> 00:43:18.880
all I do is point people to this recording.

767
00:43:19.400 --> 00:43:21.580
And like, oh, that's all you do?

768
00:43:21.840 --> 00:43:23.520
You mean, would that be all I do?

769
00:43:23.900 --> 00:43:24.340
Yeah.

770
00:43:24.880 --> 00:43:28.060
And so, but if it's me on there,

771
00:43:28.080 --> 00:43:29.520
now I have to explain,

772
00:43:30.040 --> 00:43:31.540
hey, you don't have to do the recording

773
00:43:31.540 --> 00:43:32.560
where you did the recording.

774
00:43:33.320 --> 00:43:34.100
You see what I mean?

775
00:43:34.500 --> 00:43:37.980
And so I would rather it be some, you know, someone else,

776
00:43:38.120 --> 00:43:41.320
obviously with no, none of their links or, you know,

777
00:43:41.400 --> 00:43:43.360
an ethical way to do that is, you know,

778
00:43:43.360 --> 00:43:45.940
them not use their last names and things like that.

779
00:43:45.940 --> 00:43:49.380
But, you know, I would rather use a recording,

780
00:43:50.720 --> 00:43:55.380
just, I don't run into any road bumps with that.

781
00:43:55.720 --> 00:43:56.520
Right, right, right.

782
00:43:56.520 --> 00:43:56.800
It makes sense.

783
00:43:56.840 --> 00:43:58.360
I know I've heard you say that in the past.

784
00:43:58.560 --> 00:44:00.360
It's just not how this company does it, so.

785
00:44:00.940 --> 00:44:01.320
Yeah.

786
00:44:02.560 --> 00:44:04.680
I mean, if there's a standing, you know,

787
00:44:04.680 --> 00:44:06.420
weekly call or something like that,

788
00:44:06.420 --> 00:44:08.320
okay, let me try to get some people on there.

789
00:44:08.340 --> 00:44:08.920
That's fine.

790
00:44:09.700 --> 00:44:11.780
But the way that you're describing it,

791
00:44:12.660 --> 00:44:15.240
I would not, I wouldn't want to have to go back to them

792
00:44:15.240 --> 00:44:17.280
and say, hey, we can't do it at this time, you know.

793
00:44:17.700 --> 00:44:18.420
Right, right, right.

794
00:44:18.420 --> 00:44:19.000
That's what I feel like.

795
00:44:19.120 --> 00:44:20.260
I would not want you,

796
00:44:21.360 --> 00:44:22.780
and you know, this is interesting

797
00:44:22.860 --> 00:44:25.660
because this might also be part of that directive, right?

798
00:44:25.840 --> 00:44:26.500
Demand of me.

799
00:44:27.400 --> 00:44:29.540
I also wouldn't want you doing all the presentations

800
00:44:30.540 --> 00:44:33.480
because it's just not, it's just not needed.

801
00:44:34.440 --> 00:44:34.840
Right.

802
00:44:35.540 --> 00:44:37.620
I don't want me doing all the presentations either.

803
00:44:38.920 --> 00:44:39.720
Yeah, yeah.

804
00:44:39.720 --> 00:44:41.180
You gotta spend your time on marketing.

805
00:44:41.420 --> 00:44:42.680
You gotta spend your time on prospecting.

806
00:44:42.680 --> 00:44:45.900
Spend your time on, you know, connecting with people

807
00:44:45.900 --> 00:44:48.320
to go let the tool, you know,

808
00:44:48.340 --> 00:44:50.580
we want to use the tool, not be the tool.

809
00:44:51.680 --> 00:44:55.840
And so like, you know, go let them go watch the thing.

810
00:44:56.160 --> 00:44:57.640
You go follow up with people,

811
00:44:57.660 --> 00:44:59.140
then you follow back up with them.

812
00:44:59.140 --> 00:44:59.980
It's just, it's just.

813
00:45:00.000 --> 00:45:11.000
better system. Okay. Very good. All right. Thank you. You're welcome.

814
00:45:12.860 --> 00:45:19.520
Well done, Ray. All right. International, let's do it. How are you? I'm good. And you?

815
00:45:20.200 --> 00:45:24.580
I'm good. Good. Thank you. It's been forever. I mean, I know.

816
00:45:24.580 --> 00:45:29.580
How are the both of you? Yeah. I think we just missed one too.

817
00:45:29.960 --> 00:45:35.080
Yeah. But it does seem like forever. I think the timing of it was like a few weeks or something.

818
00:45:35.460 --> 00:45:38.440
Yeah. Yeah. Yeah. I mean, I heard you talk about Orlando and I thought, ah,

819
00:45:38.440 --> 00:45:43.300
I wish we were still in Florida. It was a lot of fun just doing that with you and being in Florida.

820
00:45:45.360 --> 00:45:52.640
Well, when? When? I feel like I'm getting much more comfortable with some prioritization

821
00:45:53.220 --> 00:46:01.280
because I just feel, I always feel very burdened by, I have to do all this stuff and, uh, uh,

822
00:46:01.280 --> 00:46:06.600
which child should Sophie kill? I don't know if you remember that movie. So it's twice, you know,

823
00:46:06.600 --> 00:46:10.080
and it all seems important to me. I don't know which child to kill.

824
00:46:11.280 --> 00:46:16.800
So, uh, so, but I feel like I've been making a lot of progress. Um, and, uh,

825
00:46:17.040 --> 00:46:22.980
Shannon has been helping me too, with that, like really being able to prioritize. And I think we're,

826
00:46:23.160 --> 00:46:26.000
we're, I feel like I'm really narrowing in and getting that kind of,

827
00:46:26.180 --> 00:46:32.900
I call it maniacal determination around the, the, the, um, uh, the relationship coaching.

828
00:46:34.500 --> 00:46:40.560
And so I feel like, I feel like that's a win because we can really, um, focus in on that.

829
00:46:41.460 --> 00:46:49.800
That's great. Yeah. It's interesting, you know, because, because it is important to look at and

830
00:46:49.800 --> 00:46:59.880
be able, well, that's one of the primary concepts of 10 X is easier than two X is that we do all

831
00:46:59.880 --> 00:47:05.460
these things and we think we have to continue to do all these things. And, you know, like I'll give

832
00:47:05.460 --> 00:47:12.720
you one example. So in Rankmakers, you know, we've had Rankmakers since 2017 and I do a video

833
00:47:12.720 --> 00:47:17.360
in there, you know, every day, Monday through Friday, and now I do the Sunday, I do a Sunday

834
00:47:17.160 --> 00:47:25.960
prayer. And, and so what I used to do is go live in that group, 8 45 AM that that's what I just,

835
00:47:25.960 --> 00:47:33.660
what I did. And so, um, just evaluating that and saying, you know,

836
00:47:35.040 --> 00:47:42.360
does it have to be live? Does it have to be right at 8 45? Does that really affect them?

837
00:47:43.300 --> 00:47:50.060
No. And so now I'll, I'll upload a video somewhere between eight and nine. And just,

838
00:47:50.060 --> 00:47:59.240
just that little, little tweak to them gave me so much freedom. And, and so like, you know,

839
00:47:59.240 --> 00:48:05.860
you, you look for things, what are the things that, um, would make my life way easier and,

840
00:48:06.120 --> 00:48:11.640
and not really impact them. And so that, that was one of those things that like, oh my goodness,

841
00:48:11.700 --> 00:48:16.760
that was so great. Cause sometimes like the kids had something. So at eight 45, I had to

842
00:48:16.760 --> 00:48:21.620
do something with them. And, you know, now I got to get someone to cover me. And it was just such

843
00:48:21.620 --> 00:48:27.420
a pain. And, and I set, I set my own prison cell, you know, like I created.

844
00:48:27.900 --> 00:48:32.040
Yeah. And, and you don't really, it's the causality, right? Cause you think that

845
00:48:32.040 --> 00:48:36.520
something that you're doing is actually bringing value to the, to, to people,

846
00:48:37.020 --> 00:48:41.500
but it's not commensurate where you think it's bringing this much value and maybe they value it

847
00:48:41.500 --> 00:48:46.220
like that much. Yeah. Like who cares? Yeah. And you're kind of out of sync with the reality of

848
00:48:46.220 --> 00:48:53.660
what's going on with the other person. Yeah. That's a great example. Yeah. Um,

849
00:48:54.960 --> 00:48:58.960
Shana, did you have a win you wanted to share? And then we'll dig into whatever you guys want

850
00:48:59.280 --> 00:49:03.740
to. Did you get to the wind? What was the, oh yeah. The prior station. Oh, um,

851
00:49:05.880 --> 00:49:09.840
I'm with him all the time. So I'm like, oh, that's what it is. It's awesome. When,

852
00:49:10.020 --> 00:49:13.780
and it really helps me because I'm like, they can't keep adding more.

853
00:49:14.520 --> 00:49:20.280
Yeah. We're going to drown. Um, or I'm going to drown, you know, it's funny that like

854
00:49:20.280 --> 00:49:24.720
in Sophie's choice, like who, what kid are we going to kill? Well, if you don't kill any of

855
00:49:24.720 --> 00:49:30.880
the, those kids, you just killed the child that's working on all of it, which is interesting. I've

856
00:49:30.880 --> 00:49:39.220
never thought of that, but the win is like, we, um, I feel like we, uh, we, um, hired hired Adam.

857
00:49:39.780 --> 00:49:44.260
Yeah. Awesome. And I love Adam. Like I just find Adam. He's so

858
00:49:45.820 --> 00:49:56.220
just easy going, but also a fountain of information and ideas. He's also just so encouraging. Yeah.

859
00:49:56.540 --> 00:49:59.980
And, um, and I'm excited to explore what we.

860
00:50:00.000 --> 00:50:03.380
are like just the work we're doing with him.

861
00:50:03.400 --> 00:50:04.460
So I feel like that's the win.

862
00:50:04.540 --> 00:50:05.840
Would you call that a win international?

863
00:50:06.840 --> 00:50:08.180
Yeah, for sure.

864
00:50:08.280 --> 00:50:08.460
Awesome.

865
00:50:08.940 --> 00:50:09.860
He's fun too.

866
00:50:10.180 --> 00:50:10.400
Yeah.

867
00:50:11.080 --> 00:50:12.720
So what do I end up with?

868
00:50:15.700 --> 00:50:20.800
Well, you know, Adam is just the funnel.

869
00:50:22.020 --> 00:50:25.340
So we need to send people to the funnel, right?

870
00:50:25.560 --> 00:50:27.880
And I just really feel like,

871
00:50:29.100 --> 00:50:31.980
because Shana has done some social media

872
00:50:32.340 --> 00:50:34.740
and Shana can do more social media,

873
00:50:34.860 --> 00:50:37.660
but I just feel like going down the ads path

874
00:50:37.920 --> 00:50:42.440
is gonna be short-term really better for us

875
00:50:42.780 --> 00:50:45.020
because we won't really have to build

876
00:50:45.400 --> 00:50:48.440
a social media following, which takes some time.

877
00:50:49.280 --> 00:50:50.420
Yeah, time or money.

878
00:50:50.880 --> 00:50:52.220
It's, you know, one of the-

879
00:50:52.220 --> 00:50:52.680
Right, time or money.

880
00:50:52.720 --> 00:50:53.260
Right, yeah.

881
00:50:53.260 --> 00:50:54.640
So the ads is money, yeah.

882
00:50:54.640 --> 00:50:57.440
So I just, I was feeling like that would be

883
00:50:57.440 --> 00:51:01.100
a good path for us to go down is ads.

884
00:51:01.860 --> 00:51:04.780
And we wanted to just bring that to you

885
00:51:04.880 --> 00:51:06.600
and see what you thought.

886
00:51:08.540 --> 00:51:11.140
Yeah, so there's, you know,

887
00:51:11.140 --> 00:51:15.560
just kind of my hard and fast rules around ads

888
00:51:17.640 --> 00:51:20.380
is the point of advertising

889
00:51:20.380 --> 00:51:22.760
is to create the ability to spend more.

890
00:51:25.320 --> 00:51:27.380
That's the point, right?

891
00:51:27.500 --> 00:51:31.180
So can I spend a dollar

892
00:51:32.280 --> 00:51:34.060
and eventually at some point

893
00:51:34.060 --> 00:51:36.240
have that convert into more than $1?

894
00:51:37.100 --> 00:51:39.040
Now, they're one of the, you know,

895
00:51:39.040 --> 00:51:43.520
I would say probably top 10 marketers in the world right now

896
00:51:43.520 --> 00:51:44.740
a guy named Todd Brown.

897
00:51:46.380 --> 00:51:49.300
You know, Todd, we, I hired him for,

898
00:51:49.460 --> 00:51:51.860
we did like a one day kind of mastermind with him.

899
00:51:51.860 --> 00:51:59.920
And, you know, his kind of simple concept

900
00:51:59.920 --> 00:52:02.420
is you have to be willing

901
00:52:03.880 --> 00:52:06.860
to break even on customer acquisition.

902
00:52:07.820 --> 00:52:11.960
And so now most people are not willing to do that.

903
00:52:12.060 --> 00:52:15.540
So if I'm grandma's Apple pie shop,

904
00:52:15.700 --> 00:52:19.800
I'm gonna spend $10 on an ad

905
00:52:19.800 --> 00:52:22.920
and I better make more than 10 bucks, okay?

906
00:52:23.040 --> 00:52:26.820
His argument is if you want to get your ads

907
00:52:26.820 --> 00:52:30.620
to where you're spending $100 to make $100,

908
00:52:31.460 --> 00:52:33.700
but all the rest is gravy

909
00:52:33.700 --> 00:52:35.360
because you're so good at retention.

910
00:52:37.480 --> 00:52:40.980
So the example that he uses is if you,

911
00:52:42.160 --> 00:52:45.320
would you buy a $10 million home

912
00:52:45.840 --> 00:52:47.440
if as soon as you closed on it,

913
00:52:47.620 --> 00:52:49.440
you got $10 million back?

914
00:52:49.620 --> 00:52:52.020
And the answer is like, well, yeah, why?

915
00:52:52.380 --> 00:52:55.600
Because you'd rent it out, right?

916
00:52:55.600 --> 00:52:59.020
And so, you know, that's how he thinks

917
00:52:59.160 --> 00:53:01.140
about leads and prospects

918
00:53:01.800 --> 00:53:05.240
is that these are, you know, units of,

919
00:53:05.760 --> 00:53:09.220
these are people that you can provide value to.

920
00:53:09.840 --> 00:53:14.040
And so if you're, if I'm trading $100 to,

921
00:53:14.040 --> 00:53:16.840
so if I'm paying, just to put it in ad terms,

922
00:53:17.380 --> 00:53:23.860
if I'm paying $100 to sell a $100 item, okay?

923
00:53:24.040 --> 00:53:26.940
He likes that model because most people

924
00:53:26.940 --> 00:53:29.560
would not spend $100 to sell a $100 item.

925
00:53:29.620 --> 00:53:32.620
They'd spend 50 or 60 or 70 or 80 or maybe 90.

926
00:53:32.740 --> 00:53:37.540
And so you're gonna beat out a lot of amateur advertisers

927
00:53:38.480 --> 00:53:41.720
and it's gonna put the onus on you

928
00:53:41.720 --> 00:53:44.100
to upsell them into other things

929
00:53:44.100 --> 00:53:47.080
or to be so good to them that they stay with you.

930
00:53:47.520 --> 00:53:49.260
And you guys already have that.

931
00:53:49.720 --> 00:53:51.760
You already have amazing retention.

932
00:53:52.800 --> 00:53:55.720
And so that's some of the rules.

933
00:53:55.860 --> 00:53:57.960
The other rule is, you know, you just,

934
00:53:58.400 --> 00:54:00.520
you have to, this is a metrics thing.

935
00:54:00.560 --> 00:54:02.420
You have to know your metrics.

936
00:54:02.720 --> 00:54:05.140
You've got, you just have to.

937
00:54:05.920 --> 00:54:07.860
And, you know, so when you're doing organic,

938
00:54:07.860 --> 00:54:11.440
most organic, you know, social media marketers,

939
00:54:12.040 --> 00:54:13.720
most social media marketers period,

940
00:54:13.920 --> 00:54:15.880
very lazy in their metrics.

941
00:54:16.540 --> 00:54:20.140
They have no idea like, you know,

942
00:54:20.460 --> 00:54:23.420
what is actually converting and they don't,

943
00:54:23.680 --> 00:54:25.040
you know, it's not really that important

944
00:54:25.040 --> 00:54:26.020
because they're not paying.

945
00:54:26.100 --> 00:54:27.760
As soon as you start paying for ads,

946
00:54:27.840 --> 00:54:30.100
you need to know, did this person come

947
00:54:30.100 --> 00:54:31.680
from that ad or that ad?

948
00:54:32.160 --> 00:54:37.240
Okay, and then you start the whole thing, you know,

949
00:54:37.860 --> 00:54:40.040
within ads is beating the control.

950
00:54:41.740 --> 00:54:44.320
So the control, so you keep split testing

951
00:54:44.320 --> 00:54:47.440
until you get to a point where you have a version

952
00:54:47.440 --> 00:54:53.000
of an ad or funnel that is difficult to beat

953
00:54:53.000 --> 00:54:54.500
and that becomes your control.

954
00:54:55.180 --> 00:54:57.620
And so then your mission is to try to beat the control.

955
00:54:58.220 --> 00:54:59.980
So one of my.

956
00:55:00.000 --> 00:55:03.280
One of my buddies, a guy named Ben Settle.

957
00:55:03.920 --> 00:55:06.320
He is one of the best copywriters in the world,

958
00:55:06.560 --> 00:55:09.980
gotta be top five or six.

959
00:55:11.000 --> 00:55:16.920
And so he wrote a funnel sales page

960
00:55:16.920 --> 00:55:19.800
for back in the day, Magnetic Sponsoring.

961
00:55:20.300 --> 00:55:26.040
And it was so good that the entire copywriting team

962
00:55:26.040 --> 00:55:31.080
spent five years trying to beat his copy.

963
00:55:31.620 --> 00:55:34.020
They couldn't do it, they just gave up.

964
00:55:34.280 --> 00:55:35.880
And so like literally every week,

965
00:55:35.920 --> 00:55:37.580
they're trying a different version, different version.

966
00:55:37.700 --> 00:55:39.480
And his version just kept beating

967
00:55:39.580 --> 00:55:41.440
every single thing they threw at it.

968
00:55:41.440 --> 00:55:42.780
So they're like, ah, screw it, you know,

969
00:55:42.780 --> 00:55:44.720
it's been five years, like we're just gonna use his page.

970
00:55:45.680 --> 00:55:49.740
And so, you know, it's, you gotta know your numbers.

971
00:55:50.200 --> 00:55:52.700
The point of advertising is to create

972
00:55:52.760 --> 00:55:54.420
the ability to spend more.

973
00:55:54.420 --> 00:55:59.080
So like when we, we have not been scaling ads lately,

974
00:55:59.100 --> 00:56:03.460
but when we were, you know, I would put, you know,

975
00:56:03.460 --> 00:56:04.780
500 bucks towards something.

976
00:56:05.320 --> 00:56:09.280
If it broke even or was profitable, 1,000 bucks.

977
00:56:09.560 --> 00:56:11.580
If that broke even or profitable, 10,000 bucks.

978
00:56:11.700 --> 00:56:14.540
If that was a 50,000 bucks, 100,000.

979
00:56:14.600 --> 00:56:16.600
So there was a time where we were doing 100,000 a month

980
00:56:16.980 --> 00:56:20.320
in ads because we had scaled it up to that,

981
00:56:20.520 --> 00:56:21.540
to where it could carry it.

982
00:56:21.540 --> 00:56:25.700
And then some, a lot of times when you get up and above,

983
00:56:26.360 --> 00:56:28.200
you know, I mean, it's just a different game now.

984
00:56:28.240 --> 00:56:31.620
It's, it is more expensive now than it used to be.

985
00:56:32.000 --> 00:56:34.180
But when you get up to a certain level,

986
00:56:34.200 --> 00:56:37.680
you may find that, okay, I've scaled to a point

987
00:56:37.680 --> 00:56:40.120
where now it's actually, it actually doesn't make sense.

988
00:56:40.160 --> 00:56:43.180
And you actually bring it back some.

989
00:56:44.640 --> 00:56:47.500
But just know, knowing your numbers, beat the control,

990
00:56:48.560 --> 00:56:51.120
be willing to trade customer acquisition

991
00:56:51.120 --> 00:56:51.980
and break even.

992
00:56:53.080 --> 00:56:54.760
And, you know, again, you guys are already,

993
00:56:55.100 --> 00:56:57.040
a lot of people are not good at retention.

994
00:56:57.720 --> 00:57:00.700
And so they got to figure that out.

995
00:57:00.780 --> 00:57:01.960
You guys have that figured out.

996
00:57:02.100 --> 00:57:03.680
You have people that have been with you for years.

997
00:57:04.140 --> 00:57:08.160
And so that, you know, you being willing to break even

998
00:57:08.400 --> 00:57:11.460
on ads would be a good choice.

999
00:57:13.120 --> 00:57:15.880
Yeah, the reason when you break even, you go higher

1000
00:57:15.880 --> 00:57:17.720
is because if you're breaking even,

1001
00:57:17.980 --> 00:57:19.880
something's working, right?

1002
00:57:20.440 --> 00:57:23.260
So you take that something working to the next level.

1003
00:57:23.420 --> 00:57:25.320
Is that the logic behind it?

1004
00:57:29.620 --> 00:57:30.740
So it's,

1005
00:57:33.160 --> 00:57:36.180
most people, because they aren't good.

1006
00:57:36.600 --> 00:57:40.560
So like I, now there's a higher level than that, okay?

1007
00:57:40.560 --> 00:57:42.120
So like there was a guy,

1008
00:57:45.200 --> 00:57:47.500
all right, well, I'll tell you a very basic one.

1009
00:57:47.500 --> 00:57:50.440
So the first guys that taught me affiliate marketing,

1010
00:57:50.660 --> 00:57:51.860
this was a million years ago,

1011
00:57:52.280 --> 00:57:56.540
they were doing, you know, $10,000 a day

1012
00:57:56.540 --> 00:58:01.180
from like match.com and a couple other interesting scenarios.

1013
00:58:02.780 --> 00:58:05.840
And so match.com back in the day,

1014
00:58:05.860 --> 00:58:08.140
I don't know if they may still do this, I don't know.

1015
00:58:08.440 --> 00:58:11.820
But match.com back in the day would pay you as an affiliate

1016
00:58:13.040 --> 00:58:15.700
$40 to get someone to sign up as a free member.

1017
00:58:17.500 --> 00:58:18.940
Why would they do that?

1018
00:58:19.260 --> 00:58:21.540
Because they knew the lifetime value of the customer.

1019
00:58:22.740 --> 00:58:25.800
Because they knew that they were paying 40 bucks upfront

1020
00:58:26.020 --> 00:58:27.180
and they were, you know,

1021
00:58:27.180 --> 00:58:29.200
who knows what they're making 200 bucks, 250.

1022
00:58:29.480 --> 00:58:31.140
I don't even know how match.com works.

1023
00:58:32.040 --> 00:58:33.600
And so, you know,

1024
00:58:33.600 --> 00:58:36.180
and I knew this other guy that did commercial credit

1025
00:58:36.540 --> 00:58:41.860
and he would pay $1,200 to an affiliate

1026
00:58:42.120 --> 00:58:43.740
to make a $400 sale.

1027
00:58:44.820 --> 00:58:46.200
Why would he do that?

1028
00:58:46.200 --> 00:58:48.960
Because he was averaging 3,000 lifetime value.

1029
00:58:49.520 --> 00:58:50.960
So that's a more advanced version.

1030
00:58:51.060 --> 00:58:53.980
That's someone that is willing to go in the hole

1031
00:58:53.980 --> 00:58:57.540
for application because they know their backend so well,

1032
00:58:57.860 --> 00:58:59.740
because they know what's gonna happen

1033
00:58:59.740 --> 00:59:01.980
in the process and the system and everything.

1034
00:59:04.140 --> 00:59:08.920
And so, you know, being willing to break even is,

1035
00:59:09.080 --> 00:59:12.500
you know, you're replacing that, you know, those ad dollars

1036
00:59:12.540 --> 00:59:15.100
and then everything is gravy from there.

1037
00:59:17.180 --> 00:59:19.840
And you're increasing the ad spend.

1038
00:59:20.280 --> 00:59:22.300
You're consistently increasing the ad spend.

1039
00:59:23.140 --> 00:59:26.080
That's because you know that there's a gravy waiting.

1040
00:59:26.840 --> 00:59:26.840


1041
00:59:26.960 --> 00:59:29.380
And you just wanna, you wanna get more gravy.

1042
00:59:29.740 --> 00:59:31.660
So you spend more money on the advertising.

1043
00:59:32.760 --> 00:59:32.760


1044
00:59:33.220 --> 00:59:33.640
Yeah.

1045
00:59:34.080 --> 00:59:36.240
And it isn't,

1046
00:59:39.240 --> 00:59:44.540
you wanna see that it's working to a reasonable degree.

1047
00:59:44.540 --> 00:59:49.480
You know, like when we were running ads for an event

1048
00:59:49.720 --> 00:59:52.360
that we were helping with,

1049
00:59:53.120 --> 00:59:57.820
at first, you know, it was a $200 ticket, I think.

1050
00:59:58.400 --> 00:59:59.920
But it was costing us $800.

1051
01:00:00.000 --> 01:00:10.500
a conversion, that's a little risky. And so you can very quickly be way upside down and be like,

1052
01:00:10.500 --> 01:00:16.020
holy crap, what have I done? And so you're a little bit safer when it's breaking even.

1053
01:00:16.800 --> 01:00:23.780
So on the opposite side, if we ran an ad and we put in 500 bucks, it makes $50,

1054
01:00:24.420 --> 01:00:30.800
clearly we're out of our mind with that ad. We are not thinking correctly about that ad.

1055
01:00:32.640 --> 01:00:36.920
And the mistake that people will make, I don't think you guys will make,

1056
01:00:37.840 --> 01:00:42.680
interestingly enough, because you really don't have a social media, to my knowledge, presence

1057
01:00:42.920 --> 01:00:51.580
really. But the mistake that most people make is they'll run an ad that's the same link that they

1058
01:00:51.580 --> 01:00:59.220
use organically, and they don't know where their sales are coming from. And so they'll drop 500

1059
01:00:59.220 --> 01:01:06.900
bucks, they'll look to see. And that was my number one mistake in real estate. My number one mistake

1060
01:01:07.300 --> 01:01:15.400
is I had every type of marketing, I had radio ads, and I would buy anytime minutes, I'd get

1061
01:01:15.400 --> 01:01:23.480
these minutes for three minutes a pop. And so I would buy 10 a day across five different stations,

1062
01:01:23.820 --> 01:01:28.640
50 a day. And what they would do is just because they have to rotate and they can't play them back

1063
01:01:28.640 --> 01:01:33.680
to back, they would actually put I get some in prime time that were normally 70 bucks a minute.

1064
01:01:34.640 --> 01:01:41.960
And so I guess kind of a loophole. I think they've closed that up since. But my problem was I had

1065
01:01:41.960 --> 01:01:47.360
pharmacy bags, I had stadium cushions, I had a used U-Haul that had vinyl letters,

1066
01:01:47.780 --> 01:01:52.040
that I would have parked at different high traffic intersections.

1067
01:01:53.500 --> 01:01:59.040
I did 30,000 a month in postcards. I used all the same link.

1068
01:02:00.140 --> 01:02:04.980
I didn't know what the hell was producing. So when the real estate market crashed,

1069
01:02:05.220 --> 01:02:10.380
I had to kill everything because I just didn't know what was actually working. So it was my biggest

1070
01:02:10.380 --> 01:02:19.280
mistake, lesson learned. And as soon as you start to pay a dollar, we need to know, is that thing

1071
01:02:19.280 --> 01:02:26.080
right there producing? Not are we producing as a company, because if we're producing organically,

1072
01:02:26.480 --> 01:02:33.240
great, but is that thing I'm paying for producing? So if I was to do all of that over, I would have

1073
01:02:33.240 --> 01:02:40.000
a different link for a different QR code nowadays on the vinyl letter U-Haul. I would have a different

1074
01:02:40.000 --> 01:02:44.700
link on all radio stations. I would know which radio station so I could kill off the other four,

1075
01:02:45.200 --> 01:02:51.360
right, or increase the one. So I would know literally every single unit of marketing.

1076
01:02:51.540 --> 01:02:55.680
I would be able to look at a dashboard and say, this is what this is producing.

1077
01:02:56.140 --> 01:03:00.040
So I would know exactly what to kill versus kill everything because I didn't know.

1078
01:03:02.580 --> 01:03:09.720
Yeah, that makes sense. Yeah. You think it's a good idea, though, to use the ads

1079
01:03:10.580 --> 01:03:20.400
while we get the social media more robust? Yeah, I do. I wouldn't just abandon social media

1080
01:03:20.400 --> 01:03:27.220
and say, oh, we're just going to do ads because every, if you notice, every major advertiser

1081
01:03:27.220 --> 01:03:34.460
also creates a lot of content nowadays. Several, I don't know how many years ago it was, but

1082
01:03:34.500 --> 01:03:43.460
I remember Russell Brunson was a perfect example of, he just used to rely on ads and he just,

1083
01:03:43.920 --> 01:03:50.580
he's like, man, you just can't rely on ads alone. And so he creates a lot of content like

1084
01:03:50.580 --> 01:03:57.200
Hermosi, all those guys, they create a lot of content. They do ads, but they create a lot of

1085
01:03:57.200 --> 01:04:00.240
ads that actually help to fuel their social media growth too.

1086
01:04:01.980 --> 01:04:05.080
Yeah. So the ad leads back to the social media as well?

1087
01:04:05.740 --> 01:04:10.760
Well, what happens is as people dig into your content, they want to dig into your content more.

1088
01:04:11.060 --> 01:04:15.640
And so they'll go from an ad to go and follow you on Instagram and see,

1089
01:04:15.900 --> 01:04:22.280
what are they doing over there? And so it just kind of naturally leads that way. I'm not a fan

1090
01:04:22.280 --> 01:04:30.420
of ads that are just to get your followers. I don't think that's a solid, a good strategy,

1091
01:04:31.320 --> 01:04:35.860
but you will gain followers when you're running ads and they like your stuff.

1092
01:04:37.360 --> 01:04:41.780
Do you think a quiz is a good idea as like a lead magnet?

1093
01:04:44.400 --> 01:04:50.000
Yes, it is. A lot of people have used quizzes, but it needs to be tested.

1094
01:04:50.720 --> 01:04:52.400
You know, you test it.

1095
01:04:53.280 --> 01:04:55.920
And when we have the quiz, do they need to know who we are?

1096
01:04:56.020 --> 01:04:58.760
Is it just like the intrigue of the quiz to get someone in?

1097
01:05:00.000 --> 01:05:07.580
It needs to be tested, you know, it's, um, you know, I, it would be an interesting test,

1098
01:05:07.660 --> 01:05:12.980
you know, one test, have your, have your faces on there, your history and everything.

1099
01:05:13.140 --> 01:05:21.520
One test, completely not just see we've been, we've definitely had surprises where I was

1100
01:05:21.520 --> 01:05:25.700
just sure one way would work and it just didn't the other way dead.

1101
01:05:25.700 --> 01:05:29.540
And, and so you would, you would need, you would need to test it.

1102
01:05:30.640 --> 01:05:31.000
Right.

1103
01:05:31.780 --> 01:05:32.060
Okay.

1104
01:05:32.320 --> 01:05:34.380
Shannon, is there anything that you want to say or ask?

1105
01:05:36.360 --> 01:05:40.400
Um, I don't think that, I mean, this has been really not what I expected.

1106
01:05:40.500 --> 01:05:42.720
Like, oh, it feels fun.

1107
01:05:42.820 --> 01:05:46.540
Like I came into this conversation, like, why do you want to ask about ads?

1108
01:05:46.560 --> 01:05:51.020
I think we need to do organic, but I'm like, oh, ad sounds actually more fun.

1109
01:05:51.360 --> 01:05:53.540
Like even this idea of like, oh, you're sure.

1110
01:05:53.540 --> 01:06:01.800
Well, it's an accelerant and, you know, like I had, you know, I had been the

1111
01:06:01.800 --> 01:06:06.020
copywriter I talked about, I had been settled, speak at one of our masterminds.

1112
01:06:06.240 --> 01:06:16.380
And at the time he had, I believe 200 people a month that were paying for his,

1113
01:06:17.060 --> 01:06:19.820
um, monthly membership, $97 a month.

1114
01:06:20.420 --> 01:06:28.120
And, and he was talking, he was asking me about scaling and I said, well, you

1115
01:06:28.120 --> 01:06:30.120
know, what are you spending on ads or anything?

1116
01:06:30.200 --> 01:06:31.240
He goes, I don't do any ads.

1117
01:06:31.640 --> 01:06:34.160
And I'm like, well, you know, you can't scale free.

1118
01:06:35.320 --> 01:06:40.420
You can't, you can't dictate the scaling of free and you can dictate scaling

1119
01:06:40.440 --> 01:06:43.140
with ads that you can dictate, you know?

1120
01:06:44.220 --> 01:06:47.660
And, um, and so that stuck with him and he started doing ads.

1121
01:06:47.660 --> 01:06:49.980
I don't know if he still does, but he started doing them.

1122
01:06:51.700 --> 01:06:55.160
Cause that's, you know, we, you can flip a switch.

1123
01:06:55.180 --> 01:06:59.020
You know, I, I want to put 10 grand toward this thing.

1124
01:06:59.080 --> 01:07:04.160
You know, I would not do that initially, but I w you could build up to that and

1125
01:07:04.400 --> 01:07:11.580
you can go and make more money, get more leads, but it's also like what you're

1126
01:07:11.720 --> 01:07:17.080
saying is like, if you can find that like, Oh, a hundred to a hundred.

1127
01:07:17.300 --> 01:07:19.700
And then we have the gift of retention.

1128
01:07:19.840 --> 01:07:21.760
I mean, we, we have had that.

1129
01:07:21.900 --> 01:07:23.220
So it's like, Oh crap.

1130
01:07:23.220 --> 01:07:24.760
Like even that house example.

1131
01:07:24.820 --> 01:07:28.300
Oh, if you know that you could make a return on it, wouldn't you buy it?

1132
01:07:28.300 --> 01:07:28.580
Yes.

1133
01:07:28.580 --> 01:07:33.080
If you could rent it, even we went on to another win as we went onto that wealth

1134
01:07:33.120 --> 01:07:38.540
class and I feel that what Baker said links into there, it's like, Oh, if you

1135
01:07:38.540 --> 01:07:44.860
buy a piece of property, but, and even if the market goes down, if you have the

1136
01:07:44.860 --> 01:07:50.520
retention of like a renter and you can still make profit, then, well, what's

1137
01:07:50.520 --> 01:07:52.380
funny is, um, that's interesting.

1138
01:07:52.440 --> 01:07:55.000
I didn't, I didn't even think about this, that you might've been on that.

1139
01:07:55.040 --> 01:07:58.500
Um, so Todd Brown, he, he had, I don't know if he still does.

1140
01:07:58.580 --> 01:08:02.840
I don't feel like he does, but he actually had Todd Brown as a CMO for a while.

1141
01:08:03.860 --> 01:08:04.740
Oh, wow.

1142
01:08:04.900 --> 01:08:05.340
Okay.

1143
01:08:05.340 --> 01:08:14.600
And, and Todd's CEO was, uh, Damian was his CEO for a while as well.

1144
01:08:14.600 --> 01:08:19.040
So he's, he's very, Pastor Baker's very entangled with, with Todd.

1145
01:08:19.100 --> 01:08:21.020
He's worked with him for a long time.

1146
01:08:21.160 --> 01:08:24.939
So yeah, that's funny that, you know, twice in one night you get the same example.

1147
01:08:25.080 --> 01:08:26.240
It was great.

1148
01:08:26.479 --> 01:08:27.760
It was really, really great.

1149
01:08:27.760 --> 01:08:28.040
Yeah.

1150
01:08:28.040 --> 01:08:28.960
But this is awesome.

1151
01:08:29.279 --> 01:08:30.779
It's really helpful.

1152
01:08:31.279 --> 01:08:32.080
I'm excited.

1153
01:08:32.240 --> 01:08:33.859
I think you guys are going to just blow it up, man.

1154
01:08:34.140 --> 01:08:34.640
I'm excited.

1155
01:08:34.640 --> 01:08:35.439
That's awesome.

1156
01:08:35.500 --> 01:08:37.340
I love that you feel that way, right?

1157
01:08:37.479 --> 01:08:37.779
I do.

1158
01:08:38.160 --> 01:08:38.479
I do.

1159
01:08:38.640 --> 01:08:39.760
You guys know your stuff.

1160
01:08:40.340 --> 01:08:41.180
Very cool.

1161
01:08:41.700 --> 01:08:42.220
Thank you.

1162
01:08:42.960 --> 01:08:44.080
Let's go to Tony.

1163
01:08:44.819 --> 01:08:45.439
Tony, Tony, Tony.

1164
01:08:46.520 --> 01:08:46.960
Okay.

1165
01:08:47.220 --> 01:08:52.460
My win, um, is we've got some new signage that it's going to be going up this

1166
01:08:52.460 --> 01:08:56.880
weekend that I think will make us more visible on the roadside different than

1167
01:08:56.880 --> 01:08:57.899
what it was.

1168
01:08:58.359 --> 01:08:58.800
Yes.

1169
01:08:59.340 --> 01:08:59.779
Yes.

1170
01:09:00.180 --> 01:09:04.500
Um, actually give a little bit of insight into what we do versus maybe just being a

1171
01:09:04.500 --> 01:09:05.040
little bit more of a BNC.

1172
01:09:05.560 --> 01:09:05.560


1173
01:09:05.560 --> 01:09:07.359
And you have a mock-up.

1174
01:09:09.060 --> 01:09:09.740
Yes.

1175
01:09:10.500 --> 01:09:13.160
So I have to see it.

1176
01:09:15.340 --> 01:09:16.020
Yeah.

1177
01:09:16.779 --> 01:09:17.460
Yeah.

1178
01:09:17.460 --> 01:09:20.399
I, I love helping traditional businesses.

1179
01:09:20.760 --> 01:09:23.880
I don't want one, but I like helping them.

1180
01:09:25.439 --> 01:09:28.020
I I'm looking for like less overhead.

1181
01:09:28.140 --> 01:09:29.960
Um, but, but I love helping them.

1182
01:09:29.979 --> 01:09:31.500
Like it's fun.

1183
01:09:32.720 --> 01:09:33.160
Yeah.

1184
01:09:33.220 --> 01:09:33.960
Let me see here.

1185
01:09:34.460 --> 01:09:39.080
I'm just trying to, all right.

1186
01:09:39.779 --> 01:09:41.760
Trying to share this.

1187
01:09:41.960 --> 01:09:44.200
Let's see if this comes up.

1188
01:09:45.279 --> 01:09:50.279
So it's just a little bit of, uh, some of it, some of it is based on compliance.

1189
01:09:50.420 --> 01:09:52.040
There's certain words I can't use.

1190
01:09:52.340 --> 01:09:52.779
Okay.

1191
01:09:54.820 --> 01:09:57.780
So it took me a little bit of time to get to this.

1192
01:09:57.780 --> 01:09:58.760
Um,

1193
01:10:00.000 --> 01:10:11.980
But the concept here is still has the still has kind of the silhouette from our logo to let people know that who know us know that we're still there, but really give people an idea of.

1194
01:10:12.820 --> 01:10:18.000
Of what we offer that we have we can't use the word.

1195
01:10:18.720 --> 01:10:29.380
cafe is a forbidden word there's certain words we just can't use the network marketing company has certain words that we just have to abide by as far as.

1196
01:10:29.380 --> 01:10:32.800
compliance, so I think this gives a good.

1197
01:10:33.900 --> 01:10:40.480
yeah I mean, I think I mean the difference is this is way better right, you know.

1198
01:10:41.380 --> 01:10:44.880
I just no questions way better it's way clearer.

1199
01:10:47.520 --> 01:10:49.740
yeah so cool.

1200
01:10:50.440 --> 01:10:58.520
yeah and yeah using some short words, I think, gives easy, you know makes it allows it to be bigger on the sign and people know.

1201
01:11:00.500 --> 01:11:14.280
um so to me, to me, like sips I don't want to be negative, but like sips i'm like do I think of a smoothie as a sip do I think of a shake as a sip i'm not I don't know sip right.

1202
01:11:15.440 --> 01:11:16.760
What do I said.

1203
01:11:17.920 --> 01:11:18.320
And I guess.

1204
01:11:19.680 --> 01:11:21.440
i'm not i'm not sure what I said.

1205
01:11:22.200 --> 01:11:26.160
But yeah, but what are the healthy set by gas is a good question like.

1206
01:11:26.720 --> 01:11:27.080
yeah.

1207
01:11:31.000 --> 01:11:31.560
sip.

1208
01:11:33.220 --> 01:11:39.120
I just don't use that word very much but it's it's still definitely better than what it was.

1209
01:11:39.140 --> 01:11:43.620
Absolutely no question so excited about that.

1210
01:11:44.040 --> 01:11:48.340
A question I wanted to ask which is not something I ever asked before.

1211
01:11:49.340 --> 01:11:59.860
Starting to work towards bringing some staff on board and in our network marketing company, particularly around nutrition cafes.

1212
01:12:01.700 --> 01:12:03.780
it's common that.

1213
01:12:05.180 --> 01:12:08.740
You may on board when you on board someone to your staff.

1214
01:12:09.720 --> 01:12:12.960
You might be bringing them on to your your network marketing team.

1215
01:12:14.120 --> 01:12:16.840
But not always and so.

1216
01:12:16.840 --> 01:12:20.820
i'm as i'm entering this new phase it's just.

1217
01:12:22.640 --> 01:12:35.840
I guess, maybe been a little bit of a challenge to you, we do it, we do an interview, obviously, when we have somebody come in, but this kind of blurred lines of interview and business presentation.

1218
01:12:38.600 --> 01:12:39.200
yeah.

1219
01:12:39.200 --> 01:12:40.760
i've seen you know it's.

1220
01:12:41.860 --> 01:12:42.100
You can start.

1221
01:12:43.180 --> 01:12:44.020
Oh sorry.

1222
01:12:44.020 --> 01:12:44.900
see if it's.

1223
01:12:46.540 --> 01:12:48.580
Stop share there we go.

1224
01:12:48.980 --> 01:13:00.300
All right, so i've so in my first company I signed up a lot of businesses, I signed up a lot of coffee places nightclubs.

1225
01:13:01.980 --> 01:13:11.880
restaurants, you know it was a it was Mona V right, which is a healthy juice or was a healthy juice I don't think it's around anymore but.

1226
01:13:14.040 --> 01:13:34.660
So I my my advice around that is it gets it gets a little tricky if it's not organic as far as someone wanting to build the business, but you can still incentivize them and and so, like we had a.

1227
01:13:35.300 --> 01:13:45.740
There's coffee, I think I don't know what else they did, but it was a coffee shop, and you know they had you know that you know the bottles they look like wine bottles and.

1228
01:13:46.240 --> 01:13:59.380
You know, we just incentivize them or I wasn't my business, I suggested they incentivize the people they had you know flyers out about what the juice was.

1229
01:13:59.380 --> 01:14:17.000
And and incentivize any person at work there that sold any got I think 10 bucks or something like that, and so, for an hourly employee that's pretty darn good, you know man, I could sell this make 10 bucks like that's you know not bad.

1230
01:14:17.820 --> 01:14:27.620
And so we incentivize them and and I did see it across because we had man, I mean we had three nightclubs we had.

1231
01:14:28.080 --> 01:14:46.320
You know, three or four restaurants, you know multiple coffee shops and and so we did see that across the board, sometimes the person working the counter would be like man like this is kind of cool like how does this actually work and and they would end up joining.

1232
01:14:46.320 --> 01:14:48.340
And that was healthy.

1233
01:14:49.860 --> 01:14:59.940
I don't I don't I don't think it's healthy to like hey you got to be part of the network marketing company to do this, I think it invites problems.

1234
01:15:00.560 --> 01:15:04.040
I think it invites like, you know, if they leave on bad terms

1235
01:15:04.040 --> 01:15:09.180
They got some weird stuff to say about. Yeah, he made me join his pyramid, you know, like

1236
01:15:09.220 --> 01:15:12.420
I I just think it's weird or

1237
01:15:12.420 --> 01:15:13.660
you know

1238
01:15:14.540 --> 01:15:19.980
Yeah, I I just think it's almost like an arm's length transaction, you know

1239
01:15:20.420 --> 01:15:21.100
um

1240
01:15:21.100 --> 01:15:23.620
I I think incentivize them. Hey

1241
01:15:23.820 --> 01:15:25.180
anytime you

1242
01:15:25.960 --> 01:15:27.320
you know

1243
01:15:27.940 --> 01:15:32.760
Do x because I know you guys are putting your products into the you know to the staff

1244
01:15:34.560 --> 01:15:35.120
um

1245
01:15:35.120 --> 01:15:39.480
You know, so I don't know how exactly you would do that, you know, maybe anytime you

1246
01:15:43.040 --> 01:15:45.400
I don't know. I would I would look I would look at

1247
01:15:46.680 --> 01:15:53.820
What can I incentivize them and teach them to do that

1248
01:15:54.900 --> 01:15:55.460
um

1249
01:15:55.460 --> 01:15:59.360
That would lead me to grow in my the network marketing business

1250
01:16:00.620 --> 01:16:01.100
um

1251
01:16:01.100 --> 01:16:02.800
Without them having to be a part of it

1252
01:16:03.680 --> 01:16:08.060
I would I would I would look to crack that code. I don't know. Is it leads?

1253
01:16:08.360 --> 01:16:15.000
Is it someone to watch the presentation like, you know, I don't know because you can't you can't give them too much to try to do

1254
01:16:15.560 --> 01:16:18.000
Um, so it's pretty straightforward if there's like something

1255
01:16:18.280 --> 01:16:19.660
that they sell

1256
01:16:19.860 --> 01:16:24.680
Like that's pretty straightforward. I don't know if you have that because i've been in you know

1257
01:16:25.460 --> 01:16:26.420
Place like yours

1258
01:16:27.160 --> 01:16:34.020
And i'm trying to imagine what would it look like? So do you have any ideas? Does that resonate? So now we have um

1259
01:16:34.720 --> 01:16:41.120
We're allowed now to have like full product available for sale on a shelf in addition to a serving

1260
01:16:41.980 --> 01:16:42.460
um

1261
01:16:42.480 --> 01:16:44.160
Okay, so here's here's what I would do

1262
01:16:44.160 --> 01:16:48.120
Okay, now that I know that because I because at the one I was at I didn't see any product

1263
01:16:48.120 --> 01:16:49.180
It was all behind the counter

1264
01:16:52.060 --> 01:16:54.100
So here's what I would do so

1265
01:16:54.100 --> 01:16:56.480
When I worked at gnc

1266
01:16:56.640 --> 01:17:02.020
They had uh pms right and that stood for profit margin

1267
01:17:02.860 --> 01:17:04.040
and so

1268
01:17:04.620 --> 01:17:05.320
um

1269
01:17:05.320 --> 01:17:08.720
If if I sold this bottle of acetyl l-carnitine

1270
01:17:08.720 --> 01:17:15.700
I made two dollars more if I sold this cla I made you know 50 cents more and so

1271
01:17:15.700 --> 01:17:19.940
You know me I would just memorize what are the what are the pms for the week?

1272
01:17:19.940 --> 01:17:25.060
And I would sell the holy hell out of those things and you know, that's how I was making you know

1273
01:17:25.680 --> 01:17:28.140
30 40 bucks an hour when I was 19

1274
01:17:28.720 --> 01:17:30.180
and and so

1275
01:17:30.440 --> 01:17:33.720
Uh, I would you know pick promotions

1276
01:17:33.800 --> 01:17:40.300
Like okay gang, you know this week if you sell the fiber, you know, every fiber you sell you're gonna make an additional

1277
01:17:40.300 --> 01:17:42.660
I'm gonna pay you one dollar two dollars, whatever

1278
01:17:43.860 --> 01:17:44.420
um

1279
01:17:45.800 --> 01:17:48.180
And uh, you know, so I I would

1280
01:17:48.740 --> 01:17:54.800
You know, I would alt I would I would see what promotions work better who sold what better

1281
01:17:55.320 --> 01:17:58.100
and you know, that's that's what I would do. I mean, I

1282
01:17:59.120 --> 01:18:01.200
I don't know what flexibility you have. I

1283
01:18:01.460 --> 01:18:04.680
You know, maybe you don't have that flexibility, but that's what I would do

1284
01:18:04.780 --> 01:18:09.860
And I would just you know, I would tell them. Hey, you know, hey guys this week's promotion is this

1285
01:18:10.460 --> 01:18:12.360
Uh anyone that sells the grape?

1286
01:18:13.420 --> 01:18:14.380
electrolyte fizz

1287
01:18:14.980 --> 01:18:16.800
You're gonna make an extra four bucks

1288
01:18:19.040 --> 01:18:24.240
Nice yeah, yeah, and I and it's something that's something I can do. Um

1289
01:18:24.240 --> 01:18:24.680
one thing

1290
01:18:25.220 --> 01:18:29.700
Is I have yeah, i've not required. I've not required people to

1291
01:18:30.540 --> 01:18:33.500
To join to be on on the staff

1292
01:18:33.840 --> 01:18:39.140
Um, but it is something I touch on that. It's um that it's an opportunity available to them

1293
01:18:39.420 --> 01:18:42.740
Yeah, I would I would touch on it, but I would have it be organic

1294
01:18:45.340 --> 01:18:46.460
Awesome yeah

1295
01:18:46.460 --> 01:18:52.000
Does that help yeah, yeah, that's helpful. Oh nice

1296
01:18:53.060 --> 01:18:56.680
That's fine. See I love I love helping that kind of thing. I just don't want to

1297
01:18:56.680 --> 01:18:57.920
have that thing

1298
01:18:59.600 --> 01:19:01.640
But I love it

1299
01:19:01.640 --> 01:19:05.440
So, you know, I just think about and and it's finding

1300
01:19:05.780 --> 01:19:07.160
You know the right person

1301
01:19:07.600 --> 01:19:10.160
you know, um

1302
01:19:10.160 --> 01:19:13.920
Me if i'm in that store, man, i'm selling the hell out of those pms those that's happening

1303
01:19:13.920 --> 01:19:16.300
Like i'm boosting my hourly

1304
01:19:16.300 --> 01:19:16.840
income

1305
01:19:16.900 --> 01:19:18.060
no question

1306
01:19:18.140 --> 01:19:20.420
and so it's

1307
01:19:20.420 --> 01:19:22.920
Finding those kind of that kind of stuff

1308
01:19:24.100 --> 01:19:27.160
We got space for you on the bar, yeah

1309
01:19:28.040 --> 01:19:28.720
awesome

1310
01:19:29.900 --> 01:19:33.440
Cool any anyone else anything else I can help with?

1311
01:19:38.220 --> 01:19:38.920
Very nice

1312
01:19:40.280 --> 01:19:42.640
See mr. Hobbs on here. What's up?

1313
01:19:43.600 --> 01:19:48.480
Okay, all right, I love what's happening he's been rocking over there

1314
01:19:50.860 --> 01:19:52.540
Hey, um

1315
01:19:53.020 --> 01:19:59.340
Um, yeah, no, okay one personal or business we'll be big

1316
01:20:00.820 --> 01:20:09.280
There's one question before, is there any way to like get the exact hour of this call?

1317
01:20:10.200 --> 01:20:13.360
Because I always get it wrong, like I always missed it.

1318
01:20:13.360 --> 01:20:17.740
And also today I got like, it's 3am in my time.

1319
01:20:18.240 --> 01:20:21.980
But you've already been at it for an hour, so I almost missed it again.

1320
01:20:21.980 --> 01:20:30.460
But your team told me it's like, it's a little bit hard to get to get aware and when.

1321
01:20:32.700 --> 01:20:35.240
Yeah, Rebecca, do you want to?

1322
01:20:36.520 --> 01:20:37.900
Because it's been this time.

1323
01:20:39.660 --> 01:20:43.400
Yeah, I can, I can reach out to you and make sure you have the full schedule.

1324
01:20:43.880 --> 01:20:48.260
So that it's always like this time.

1325
01:20:48.260 --> 01:20:50.440
Now, there's two, there's two a month.

1326
01:20:50.720 --> 01:20:52.800
And there's always one at this time.

1327
01:20:52.880 --> 01:20:57.800
And then there's always one earlier, which is probably the one that'd be better for you.

1328
01:20:58.260 --> 01:20:59.860
We did that one last week.

1329
01:21:01.080 --> 01:21:05.280
Yeah, it was there last week at time I thought it was, but then the one was there.

1330
01:21:06.300 --> 01:21:11.340
Well, what happens too, is because I have a lot of Australian clients.

1331
01:21:11.740 --> 01:21:16.780
And like, sometimes you guys will have daylight savings or will have daylight savings.

1332
01:21:16.780 --> 01:21:20.400
And so you kind of, you have to keep that in mind.

1333
01:21:21.380 --> 01:21:24.740
Right. And, and so, but yeah.

1334
01:21:25.220 --> 01:21:26.500
Okay, I'll try.

1335
01:21:27.520 --> 01:21:28.680
Yeah. Okay.

1336
01:21:28.680 --> 01:21:30.380
So do you have a when personal or business?

1337
01:21:32.420 --> 01:21:37.740
And when I, I did sign up some people.

1338
01:21:40.400 --> 01:21:41.980
Awesome. Way to go.

1339
01:21:43.520 --> 01:21:45.460
Yeah. Yeah, it's really nice.

1340
01:21:45.460 --> 01:21:49.400
And I'm now, I'm trying to find a new onboarding process

1341
01:21:49.400 --> 01:21:51.880
because I've been losing a lot of people.

1342
01:21:53.500 --> 01:21:59.200
And I was wondering if you have some, some, some suggestions around that.

1343
01:21:59.260 --> 01:22:02.120
What's important for someone to stick around?

1344
01:22:02.740 --> 01:22:05.540
I can feel, you know, feel like they want to stay.

1345
01:22:06.240 --> 01:22:12.360
Yeah. So we have, we gift everyone in sales and marketing mentorship,

1346
01:22:12.360 --> 01:22:18.140
our team building blueprint, which contains like three things.

1347
01:22:19.320 --> 01:22:24.940
One, a blueprint for onboarding, a blueprint for a presentation.

1348
01:22:25.220 --> 01:22:27.120
If someone wants to do that.

1349
01:22:27.740 --> 01:22:32.560
And there's a, I think the third thing is like 17 common questions

1350
01:22:32.560 --> 01:22:34.540
that leaders get or something like that.

1351
01:22:34.720 --> 01:22:36.340
I don't know if you know that off the top of your head, Rebecca,

1352
01:22:36.740 --> 01:22:40.300
but we just make sure that she has access to that.

1353
01:22:40.300 --> 01:22:42.640
We just get, we give that to you.

1354
01:22:47.200 --> 01:22:49.900
The also, if you, you know, if you don't have,

1355
01:22:53.160 --> 01:22:54.720
I feel like you might have it,

1356
01:22:54.760 --> 01:22:58.040
but I do talk a lot about that in the leadership book.

1357
01:22:58.260 --> 01:22:59.260
Do you have the leadership book?

1358
01:22:59.320 --> 01:23:00.560
I do. Yeah.

1359
01:23:00.560 --> 01:23:03.100
Yeah. So like, you know,

1360
01:23:04.760 --> 01:23:07.320
I actually just got it like a week ago.

1361
01:23:07.320 --> 01:23:10.400
Oh, okay. That has a lot of stuff in there.

1362
01:23:10.880 --> 01:23:15.940
One of the main components is get a lot of people to do a little,

1363
01:23:17.740 --> 01:23:19.760
you know, and so most people, most leaders,

1364
01:23:20.040 --> 01:23:23.620
they run contests that are like first, second, third place.

1365
01:23:23.740 --> 01:23:26.300
And that discourages more people than encourages.

1366
01:23:26.920 --> 01:23:29.140
Most people don't think they can be for a second or third.

1367
01:23:29.800 --> 01:23:33.600
And so when we focus on getting a lot of people to do a little

1368
01:23:33.600 --> 01:23:38.720
versus a few people to do a lot, then you, you energize people.

1369
01:23:38.980 --> 01:23:43.080
So page 91 and 92 of that book is where we break down

1370
01:23:43.720 --> 01:23:45.940
the best way to do a contest.

1371
01:23:47.640 --> 01:23:50.460
And, and so, you know, it's,

1372
01:23:50.700 --> 01:23:54.180
it's how to engage a larger percentage of the people.

1373
01:23:54.900 --> 01:23:58.820
And, and so I would, you know, go through,

1374
01:23:58.920 --> 01:24:01.100
and there's, I guess all the different bonuses,

1375
01:24:01.100 --> 01:24:05.720
but yeah, the team, team builder blueprint is, is exactly what,

1376
01:24:06.500 --> 01:24:08.840
what you're looking for there between that and the leadership book,

1377
01:24:08.840 --> 01:24:11.140
like that, that will definitely help.

1378
01:24:11.940 --> 01:24:15.280
Now, what you can do is as you go through the team builder blueprint

1379
01:24:15.560 --> 01:24:19.280
and you come up with your version, you can bring, bring it on here.

1380
01:24:19.320 --> 01:24:22.100
And I'm happy to, to look through it and make any tweaks,

1381
01:24:22.260 --> 01:24:24.720
give suggestions and, you know, things like that.

1382
01:24:24.720 --> 01:24:31.140
But it's how do we keep it where it's easily understood,

1383
01:24:31.240 --> 01:24:37.000
not confusing and it's not ridiculously long, you know?

1384
01:24:37.500 --> 01:24:42.800
So one, like one little exercise I've done with a lot of leaders is,

1385
01:24:43.180 --> 01:24:45.020
Hey, pretend I just joined your team.

1386
01:24:45.360 --> 01:24:46.660
What are you sending me?

1387
01:24:47.340 --> 01:24:50.880
And I've had people send me 30 attachments.

1388
01:24:51.700 --> 01:24:53.000
I'm like, this is crazy.

1389
01:24:53.000 --> 01:24:55.040
Like, no, this doesn't work.

1390
01:24:55.280 --> 01:24:58.720
Yeah. 30 attachments, five different groups, three apps.

1391
01:24:58.720 --> 01:24:59.980
I'm like, this is.

1392
01:25:00.000 --> 01:25:07.280
nuts. Like almost no one will do all of these different things. And so we want to keep it simple.

1393
01:25:08.220 --> 01:25:15.380
Exactly. Because I'm going from there was nothing and now there's a lot,

1394
01:25:15.380 --> 01:25:22.600
but it's too much. It's confusing. Like no one does anything to hopefully find it.

1395
01:25:22.720 --> 01:25:29.080
Just think about what does the new person need to know? Not what's everything to know.

1396
01:25:29.080 --> 01:25:35.080
What does the new person need to know? And part of it is where to go to get answers.

1397
01:25:35.440 --> 01:25:38.660
They don't need every answer, but where can they go to get answers?

1398
01:25:39.840 --> 01:25:43.440
So I would encourage in the onboarding, I encourage people to go to the group.

1399
01:25:43.520 --> 01:25:46.000
If you have a question that you don't feel is covered, go to the group,

1400
01:25:46.540 --> 01:25:50.760
ask in the group. We're going to reply to you. We're going to help you out.

1401
01:25:51.700 --> 01:25:59.560
And it also is, I'm a big fan of building a archive. You can call it whatever you want,

1402
01:26:00.120 --> 01:26:03.860
vault, library, archive, whatever Blocher wrote.

1403
01:26:09.860 --> 01:26:18.240
So that you're not like manually responding to each question but more pointing to a resource.

1404
01:26:19.620 --> 01:26:23.720
And so when someone says, well, how do I prospect on Facebook? You know what?

1405
01:26:23.720 --> 01:26:29.120
That's a great question. Here's the link to the resource in our library that teaches that.

1406
01:26:30.880 --> 01:26:34.680
Well, how do I run an offline meeting? That's a great question.

1407
01:26:34.920 --> 01:26:37.580
We actually have a video that walks you through that. Here it is.

1408
01:26:38.980 --> 01:26:43.920
And so that you're not just breaking your neck trying to answer everybody.

1409
01:26:44.720 --> 01:26:47.960
You're just pointing them to the resource that they can rewind,

1410
01:26:47.960 --> 01:26:51.840
replay, watch over and over and over, refer to their people.

1411
01:26:53.220 --> 01:26:59.400
And so the reason I started doing so many videos for the team is I was tired of repeating myself.

1412
01:27:00.980 --> 01:27:05.240
I'm just like, oh, the same question for the 20th time. My God,

1413
01:27:05.660 --> 01:27:10.240
I don't want to say it anymore. And I'm just like, why don't I just do a video?

1414
01:27:10.420 --> 01:27:14.640
And so I recorded the video. I'm like, hey, that was a great question. I recorded a video for it.

1415
01:27:15.240 --> 01:27:20.320
Oh, that was great. Thank you. Oh, sweet. And then, you know, the next person.

1416
01:27:21.340 --> 01:27:26.700
And so pretty soon there were no more questions they could ask me that I didn't have a video for.

1417
01:27:27.720 --> 01:27:32.660
And that is helpful, not hurtful. Some people think that's impersonal,

1418
01:27:32.700 --> 01:27:38.440
but it's actually serving them because I'm helping build a base of what they can use

1419
01:27:38.860 --> 01:27:42.300
when they bring people in so that they don't have to answer all the questions.

1420
01:27:42.300 --> 01:27:47.180
Is that we have them all in like a member membership area?

1421
01:27:48.060 --> 01:27:56.620
A lot of people do. I didn't because I just I didn't care if a non-member gets into my

1422
01:27:57.280 --> 01:28:03.920
how to do something in the company training. What I actually did was I put them all

1423
01:28:03.920 --> 01:28:09.920
on a YouTube channel and it actually got me sales because YouTube is a search engine.

1424
01:28:09.920 --> 01:28:13.920
So people that were looking for information about the company would find some of those

1425
01:28:13.920 --> 01:28:18.660
trainings and say, wow, those are really good. Like I want to join. And so cool,

1426
01:28:19.240 --> 01:28:23.400
you know, but I do know plenty of people that would like get a fancy membership thing and they

1427
01:28:23.400 --> 01:28:29.920
had to log in. And I didn't do that. I'm not saying not to if you feel called to do that.

1428
01:28:29.960 --> 01:28:34.160
And some people like who I've been training, you know, you know, Shana knows a lot of my

1429
01:28:34.980 --> 01:28:40.260
and Agit clients, you know, they have, you know, platforms where they charge,

1430
01:28:40.520 --> 01:28:44.800
you know, a certain amount of month, you know, to to have access to their training.

1431
01:28:45.280 --> 01:28:51.180
And, you know, I think in their model, that makes sense. I think in most

1432
01:28:52.620 --> 01:28:55.860
standard network marketing, I don't think that that makes sense.

1433
01:28:56.080 --> 01:28:59.540
And their model is a little different because it's, you know, it's high ticket. It's,

1434
01:28:59.800 --> 01:29:08.040
you know, it's a pretty hefty investment. But but, yeah, you can you can put it behind a

1435
01:29:08.040 --> 01:29:13.200
membership. I just I just thought to myself, I really care if someone not on my team accesses

1436
01:29:13.200 --> 01:29:21.580
this. Not really. And so I just let it out there. OK, thank you. I do that. Yeah.

1437
01:29:22.100 --> 01:29:25.680
Well, keep us in the loop. Let me know. Let me know. I'll show you next month.

1438
01:29:26.160 --> 01:29:31.480
Oh, I like it. Boom. Nice. Nice. Very cool. Very cool.

1439
01:29:33.600 --> 01:29:41.060
Awesome. Well, cool. I appreciate you guys very much. Rebecca, do you want to pray us out? You

1440
01:29:41.060 --> 01:29:46.540
know, I always like to put you to work. I always love your prayer. Yeah, absolutely. So, Father

1441
01:29:46.540 --> 01:29:51.620
God, just we thank you for being with us tonight. Lord, thank you for being a good God who's working

1442
01:29:51.620 --> 01:29:56.640
things out for our good, for being a God who's got good plans for us. Lord, we're grateful for

1443
01:29:56.640 --> 01:29:59.440
your overwhelming goodness and for your loving kindness, Lord.

1444
01:30:00.000 --> 01:30:04.280
You know your people here tonight. You know their needs, Lord, and I just pray that you would meet

1445
01:30:04.280 --> 01:30:09.040
each and every one. We thank you that your word says you inhabit the praises of your people,

1446
01:30:09.080 --> 01:30:13.980
so we give you all praise. Just help us remain in a posture of praise this week as we lean in

1447
01:30:13.980 --> 01:30:18.420
to partner with you in all things. Lord, we love you, and we pray these things in Jesus' name,

1448
01:30:19.680 --> 01:30:25.100
amen. Yay, amen. Love it, love it, love it. So good, so good. All right, appreciate you guys

1449
01:30:25.100 --> 01:30:29.780
very much. Let's rock and roll. Let's make it happen and let us know how we can help, okay?

1450
01:30:30.000 --> 01:30:32.640
Thank you, guys. Thanks, Ray.