WEBVTT 1 00:00:18.500 --> 00:00:25.820 Morning. How's it going? 2 00:00:26.840 --> 00:00:27.740 How are you doing? 3 00:00:28.640 --> 00:00:29.400 Good. 4 00:00:31.400 --> 00:00:37.080 Just got the house cleaned, which is like such a good feeling. 5 00:00:37.120 --> 00:00:37.640 Yeah. 6 00:00:38.740 --> 00:00:41.560 It's definitely been hard to stay on top of it recently. 7 00:00:41.780 --> 00:00:44.040 So I'm just like super thankful. 8 00:00:45.340 --> 00:00:46.520 That's awesome. 9 00:00:47.480 --> 00:00:48.240 Okay. 10 00:00:50.000 --> 00:00:50.760 Hello. 11 00:00:50.760 --> 00:00:51.240 Hi. 12 00:00:55.800 --> 00:00:57.980 Does everybody say she looks like you? 13 00:00:59.560 --> 00:01:02.220 Um, she looks a lot like my mother-in-law. 14 00:01:02.320 --> 00:01:04.080 And my mom like mixed. 15 00:01:05.300 --> 00:01:05.560 Okay. 16 00:01:05.640 --> 00:01:09.180 I can definitely see you and her together. 17 00:01:09.780 --> 00:01:10.880 Well, that's good. 18 00:01:10.920 --> 00:01:13.780 The first kid of mine that actually looks like me. 19 00:01:14.240 --> 00:01:15.680 I'll look like my husband. 20 00:01:16.400 --> 00:01:16.840 Yeah. 21 00:01:16.840 --> 00:01:16.920 Yeah. 22 00:01:17.000 --> 00:01:18.640 Everybody looks like their dad, everybody. 23 00:01:21.500 --> 00:01:22.760 Hey, hey, hey, hey, no, ma'am. 24 00:01:26.220 --> 00:01:27.180 What'd you do? 25 00:01:27.540 --> 00:01:28.000 What'd you do? 26 00:01:28.900 --> 00:01:29.760 Oh, man. 27 00:01:30.960 --> 00:01:32.240 We can still hear you. 28 00:01:32.740 --> 00:01:36.140 I thought she exited it out because I don't know where my thing is. 29 00:01:38.720 --> 00:01:41.220 I'm just doing a post. Give me one second. 30 00:01:41.220 --> 00:01:41.220 31 00:01:42.900 --> 00:01:46.920 So much crap on my computer. 32 00:01:47.760 --> 00:01:49.100 No. 33 00:01:49.100 --> 00:01:49.620 No. 34 00:02:04.160 --> 00:02:06.740 Right. How's everybody doing? 35 00:02:06.740 --> 00:02:07.000 Okay. 36 00:02:07.000 --> 00:02:09.300 Let's do like a scale of one to 10. 37 00:02:09.620 --> 00:02:11.180 Like drop your number in the chat. 38 00:02:11.380 --> 00:02:13.320 Just like how you're doing. 39 00:02:13.920 --> 00:02:15.800 In general and life. 40 00:02:16.320 --> 00:02:17.520 In all the things. 41 00:02:22.580 --> 00:02:24.120 I can't find you guys. 42 00:02:24.380 --> 00:02:25.100 So I'm trying to meet. 43 00:02:25.880 --> 00:02:27.680 I can't find my thing anymore. 44 00:02:27.680 --> 00:02:29.380 I don't know what you did with it. 45 00:02:30.160 --> 00:02:31.300 Do you want me to meet you? 46 00:02:33.860 --> 00:02:34.700 Now you're muted. 47 00:02:34.980 --> 00:02:36.080 I did meet you. Sorry. 48 00:02:36.360 --> 00:02:36.640 Sorry. 49 00:02:38.320 --> 00:02:40.160 She might've moved you to a different desk. 50 00:02:40.700 --> 00:02:42.800 So I can see if you're on the same desktop. 51 00:02:43.680 --> 00:02:46.100 You know, you can have multiple desktop windows. 52 00:02:46.600 --> 00:02:46.780 Chrissy. 53 00:02:46.880 --> 00:02:48.260 You said busy. What is that? 54 00:02:48.400 --> 00:02:49.340 What's the number? 55 00:02:49.680 --> 00:02:50.220 A number. 56 00:02:51.820 --> 00:02:52.740 Between one and one. 57 00:02:52.740 --> 00:02:53.960 One and 10. 58 00:02:54.700 --> 00:02:55.140 One in 10. 59 00:02:56.960 --> 00:02:58.820 Where one is. 60 00:02:59.300 --> 00:02:59.360 Bad. 61 00:03:00.240 --> 00:03:01.920 Good in 10 is amazing. 62 00:03:02.580 --> 00:03:02.780 Yeah. 63 00:03:03.200 --> 00:03:03.600 Okay. 64 00:03:06.960 --> 00:03:07.580 Seven. 65 00:03:08.460 --> 00:03:11.900 Oh, this house cleaning is really putting me up. 66 00:03:12.300 --> 00:03:13.840 Like I'm like a nine. 67 00:03:14.620 --> 00:03:14.640 Awesome. 68 00:03:15.520 --> 00:03:18.880 And they did a good job. I've had, we don't normally regular. 69 00:03:18.880 --> 00:03:20.080 Do regular house cleaning. 70 00:03:20.160 --> 00:03:21.000 We might start. 71 00:03:21.000 --> 00:03:24.560 I've had a handful of different cleaners come. 72 00:03:26.020 --> 00:03:28.640 And no one ever lives up to my expectations. 73 00:03:29.020 --> 00:03:33.900 Because I grew up in a house with very strict, extremely strict. 74 00:03:33.960 --> 00:03:38.400 Like cleaning rules were in, like, just very, very extreme. 75 00:03:39.300 --> 00:03:41.720 And that definitely trickled down to me. 76 00:03:42.120 --> 00:03:46.220 So we don't keep our house like that because I also recognize that for 77 00:03:46.220 --> 00:03:49.540 mental health, that doesn't need to like be the top priority, but. 78 00:03:49.540 --> 00:03:49.600 I don't know. 79 00:03:49.600 --> 00:03:49.600 80 00:03:49.600 --> 00:03:49.600 81 00:03:49.600 --> 00:03:49.600 82 00:03:49.600 --> 00:03:51.880 But it does bother me when it's not clean. 83 00:03:52.720 --> 00:03:55.160 So every time someone comes, I'm just kind of like, 84 00:03:55.220 --> 00:03:59.420 Oh, I paid them this much money and it's not as good as I would do. 85 00:03:59.760 --> 00:04:00.980 So this time, I think. 86 00:04:01.060 --> 00:04:02.180 Finally found somebody. 87 00:04:03.020 --> 00:04:03.560 And it's hilarious. 88 00:04:04.100 --> 00:04:04.740 As there. 89 00:04:05.160 --> 00:04:07.740 It's a veteran owned company, female veteran. 90 00:04:08.100 --> 00:04:08.920 Veteran owned. 91 00:04:09.060 --> 00:04:10.180 And some of the cleaners are all veterans. 92 00:04:10.220 --> 00:04:12.520 And I'm like, make sense because they're like, 93 00:04:12.520 --> 00:04:12.800 Oh, I'm a veteran. 94 00:04:12.800 --> 00:04:12.800 95 00:04:12.800 --> 00:04:12.800 96 00:04:12.800 --> 00:04:12.800 97 00:04:12.800 --> 00:04:13.980 And they claim the like military. 98 00:04:14.320 --> 00:04:15.840 Like attention to detail, which. 99 00:04:16.480 --> 00:04:18.260 My husband was in the military. My dad was in the military. 100 00:04:19.019 --> 00:04:22.520 Not all military members have attention to detail or are clean, 101 00:04:22.840 --> 00:04:23.800 but there is like. 102 00:04:24.560 --> 00:04:26.920 Some sort of stereotype that is true in this case. 103 00:04:27.020 --> 00:04:27.540 I'm really happy. 104 00:04:29.960 --> 00:04:33.100 That's good. They, they, you know, we're able to meet your standards. 105 00:04:33.980 --> 00:04:34.040 Awesome. 106 00:04:35.140 --> 00:04:37.820 None of the cleaners meet my mother-in-law's standards, 107 00:04:38.420 --> 00:04:41.660 but it's all their fault and not mine. So it's a win. 108 00:04:41.840 --> 00:04:45.260 I'm like, you can come back all the time and then she'll just blame you. 109 00:04:45.380 --> 00:04:46.460 And not me. I love it. 110 00:04:47.140 --> 00:04:47.740 For sure. 111 00:04:49.820 --> 00:04:55.200 Michaela, I assume you're just listening today, but I see you are on. 112 00:04:55.840 --> 00:04:59.420 I'm driving right now, so I can talk, but I can't, I can't write. 113 00:05:00.000 --> 00:05:04.440 home from physical therapy for money. So oh yeah, how'd that go 114 00:05:04.280 --> 00:05:10.120 today? It was tough. I mean, good stuff. Like I every time I 115 00:05:10.120 --> 00:05:13.840 go like I've left and I'm like, this is what life has come to 116 00:05:13.840 --> 00:05:18.260 like I was a CrossFitter like I mean, I lifted, you know, dead 117 00:05:18.260 --> 00:05:22.000 lifted 300 pounds. So I go into physical therapy and it's very 118 00:05:22.000 --> 00:05:25.300 humbling. And so today I got to do deadlifts and I was pretty 119 00:05:25.300 --> 00:05:32.460 hyped about it. Yeah, so we are trying to retrain my body to be 120 00:05:32.460 --> 00:05:33.840 in alignment. So 121 00:05:34.560 --> 00:05:37.620 absolutely. Yeah, I had a similar last year I went to 122 00:05:37.620 --> 00:05:43.680 physical therapy for my diastasis recti. And I don't 123 00:05:43.680 --> 00:05:46.820 think I really had that badly. I just was like curious, but I 124 00:05:46.820 --> 00:05:49.960 would say after my third one, like my core definitely got the 125 00:05:49.960 --> 00:05:53.920 weakest. I mean, it's also like my oldest of having a kid. I 126 00:05:53.920 --> 00:05:56.020 definitely felt a huge difference. And when I went, it 127 00:05:56.020 --> 00:06:00.600 was like, wow, this is such a workout. Yes, crazy thing. And 128 00:06:00.600 --> 00:06:02.360 I was like, I feel so bad. 129 00:06:03.900 --> 00:06:07.660 Yeah, yeah, I did the Nancy Anderson. So with my first I 130 00:06:07.660 --> 00:06:10.660 went and went to like pelvic floor physical therapy for it. 131 00:06:11.180 --> 00:06:15.120 And with my second, I did like the Nancy Anderson's online 132 00:06:16.380 --> 00:06:19.800 bootcamp or whatever for diastasis recti. Everyone 133 00:06:19.800 --> 00:06:22.820 should do that. If you've never had kids, you should do her 134 00:06:22.820 --> 00:06:28.140 it is insane. Like it was so good. Yeah, of course. I'll need 135 00:06:28.140 --> 00:06:31.140 to strong. Wait, what's her name? Nancy Anderson. I need to 136 00:06:31.140 --> 00:06:35.300 do that. My diastasis recti is like, Nancy, Nancy Anderson. So 137 00:06:35.300 --> 00:06:37.160 she was like a famous 138 00:06:39.820 --> 00:06:43.860 trainer for like celebrities and stuff. And then she had kids and 139 00:06:43.860 --> 00:06:47.580 she had like terrible diastasis recti. So she like, made that 140 00:06:47.580 --> 00:06:51.060 her mission. And so she like hired pelvic floor physical 141 00:06:51.060 --> 00:06:54.820 therapists and stuff. And it's amazing. Like it's, it was 142 00:06:54.820 --> 00:06:59.180 really good. Like I got, I think my core got stronger after my 143 00:06:59.180 --> 00:07:02.380 second kid than it ever had been before kids like it was wild. 144 00:07:02.800 --> 00:07:03.420 That's awesome. 145 00:07:05.560 --> 00:07:08.560 We love that high ROI around here. 146 00:07:12.660 --> 00:07:16.240 All right, guys. So what is everyone working on? I want to 147 00:07:16.240 --> 00:07:19.240 hear a little bit from everybody just like, what you're working 148 00:07:19.240 --> 00:07:20.520 on? How are things going? 149 00:07:25.580 --> 00:07:31.120 I'm working on so Steven and I had our meeting for coaching 150 00:07:31.120 --> 00:07:35.100 thing, which was awesome. And like, my husband was like blown 151 00:07:35.100 --> 00:07:39.500 away. I mean, I've heard Steven before. And so I knew something 152 00:07:39.500 --> 00:07:42.140 good was gonna come but my husband was like really blown 153 00:07:41.940 --> 00:07:45.380 away. And my husband's in marketing too. So he's like, 154 00:07:45.460 --> 00:07:48.880 this guy knows what he's doing, like, and so it was really fun 155 00:07:48.880 --> 00:07:54.080 to watch him like, nerd out with. So, um, so we're working 156 00:07:54.080 --> 00:07:57.960 on like all the homework and stuff that he's prescribed for 157 00:07:57.960 --> 00:08:03.280 us to do and I'm pretty much setting up a school to I'm like 158 00:08:03.280 --> 00:08:07.460 very much going out of my comfort zone. And, and then the 159 00:08:07.460 --> 00:08:11.480 way that Steven talked about it made it seem so doable and so 160 00:08:11.880 --> 00:08:16.160 like, manageable and not scary, but it is very scary when I'm 161 00:08:16.160 --> 00:08:18.620 not in front of him. So I'm going to do my own school 162 00:08:18.860 --> 00:08:24.300 community. For we we came up with the name is called sensory. 163 00:08:24.960 --> 00:08:29.540 What is it called? Sensory thrive tribe. So we're starting 164 00:08:29.540 --> 00:08:35.140 a school community. And so it's gonna be like, I think 17 bucks 165 00:08:35.140 --> 00:08:38.140 a month or something like that. And we're just gonna join like 166 00:08:38.140 --> 00:08:43.600 have moms join who have sensory kids. Um, and yeah, so we're 167 00:08:43.600 --> 00:08:45.580 we're working on that. And then I'm working on like the video 168 00:08:45.580 --> 00:08:51.240 part and editing the script. Um, and then yeah, and then my 169 00:08:51.240 --> 00:08:53.700 husband actually had an interview today for the first 170 00:08:53.700 --> 00:08:58.700 time in like four months. And it's a contract. So it would be 171 00:08:58.700 --> 00:09:03.680 like amazing, amazing. It's just 10 days. But it's still like we 172 00:09:03.680 --> 00:09:07.060 really, really need it right now. So it would just be so 173 00:09:07.060 --> 00:09:07.320 that's 174 00:09:08.500 --> 00:09:12.900 that's exciting. How are you feeling? Like just how are you 175 00:09:12.900 --> 00:09:15.680 feeling with worth with meeting with Steven? Like, how are you 176 00:09:15.680 --> 00:09:17.520 feeling about your business now versus before? 177 00:09:18.700 --> 00:09:22.620 I feel really excited. Like before I talked to Kayla, I was 178 00:09:22.620 --> 00:09:26.100 like, I'm quitting. Like I'm done. Like this is so hard. This 179 00:09:26.100 --> 00:09:30.740 is just I am being so stretched. And so this is just so hard. 180 00:09:31.440 --> 00:09:34.820 Especially in the season that we're in. Like, it's just why 181 00:09:34.820 --> 00:09:42.880 did God cover that? It's really 182 00:09:42.880 --> 00:09:45.760 so it's like, why? Why is this happening? And after meeting 183 00:09:45.760 --> 00:09:49.660 with Steven, I was like, Oh, I get it. I get it. Like, I get 184 00:09:49.660 --> 00:09:52.940 that you want to give me this platform that you want to like, 185 00:09:53.140 --> 00:09:57.960 I don't know why me I don't know. But um, yeah, I just feel 186 00:09:57.960 --> 00:09:59.980 like more confident and more like, okay, now I 187 00:10:00.000 --> 00:10:06.420 see kind of the light at the end of the tunnel here I see the purpose of this and I see that 188 00:10:06.420 --> 00:10:11.960 there is hope and like we're I'm freaking out my husband's not freaking out but I'm 189 00:10:11.960 --> 00:10:18.240 starting to freak out and I had been like totally fine until now with all the credit card debt that 190 00:10:18.240 --> 00:10:25.200 I have with this business and because my credit is like maxed out even not just my business cards 191 00:10:25.200 --> 00:10:31.740 with my personal cards for the business um my credit is just garbage and it's always been like 192 00:10:31.740 --> 00:10:36.660 perfect and so my credit's garbage so I've I've just like been applying for different 193 00:10:36.660 --> 00:10:40.460 kinds of loans and lines of credit and stuff and I'm just rejected rejected rejected 194 00:10:40.960 --> 00:10:46.380 and I'm like all right so I guess we're gonna be paying lots of interest on these cards and 195 00:10:47.480 --> 00:10:53.900 um so yeah so I've just been feeling really really down about this and like kind of hopeless 196 00:10:53.900 --> 00:11:00.980 and despairing um but after meeting with Stephen I feel like okay I get I get this I get that there 197 00:11:00.980 --> 00:11:04.980 is hope that there is I feel like there's a path because before I was just like so scattered 198 00:11:05.380 --> 00:11:13.240 and now I'm seeing an actual real path to victory here which is really encouraging so 199 00:11:13.540 --> 00:11:19.760 yeah it can be hard in those times to like see a path to like pivot to like you hear it a lot 200 00:11:19.760 --> 00:11:26.020 but it's like I can't see anyway like my just clouded you know and so it's good to have and 201 00:11:26.020 --> 00:11:31.700 that's why it's like community and mentorship is so important because that person or that group of 202 00:11:31.700 --> 00:11:38.100 people are not in your specific situation so they can see the way and yeah I mean and sometimes 203 00:11:38.100 --> 00:11:43.420 it's hard like I mean Jessica I was in your position not even that long ago like earlier 204 00:11:43.420 --> 00:11:48.560 this year it was just like credit was maxed couldn't afford couldn't I couldn't afford to 205 00:11:48.560 --> 00:11:52.380 send more inventory over it was like stuck in China because like I just couldn't ship it 206 00:11:52.380 --> 00:11:57.480 and it was just like this bottleneck because we had lost um so some momentum during our launch 207 00:11:57.480 --> 00:12:04.620 last year and it was just like and our income's always been um pretty low um so it was just like 208 00:12:04.620 --> 00:12:10.720 finally the way forward was I needed to get a job and like God provided big time because now I have 209 00:12:10.720 --> 00:12:14.440 this job and I'm you know with a community of people that I love and I'm a part of also and 210 00:12:15.000 --> 00:12:18.980 you know so it's just it can be hard sometimes to see the way forward and sometimes the way forward 211 00:12:18.980 --> 00:12:26.620 is hard like getting this job has been such a hard transition and giving up my freedom was 212 00:12:26.620 --> 00:12:33.620 definitely not what I wanted to do yeah yep yep there's been blessing there's been a ton of 213 00:12:33.620 --> 00:12:38.340 blessing in it yeah it's always and it's like it was time it was a season that I need like it's a 214 00:12:38.340 --> 00:12:44.720 stretch like God like his decision was that is a time for stretch so I was even like telling my 215 00:12:45.220 --> 00:12:50.560 husband like I was working in a trauma hospital I felt so smart you know my dad worked at this 216 00:12:50.560 --> 00:12:56.040 hospital so I was like known there and like it just it felt like home you know and then once we 217 00:12:56.040 --> 00:13:02.600 moved out of Miami I stayed at home for a year and now going back to work like I tried the going 218 00:13:02.600 --> 00:13:08.720 working with adults and it just it was too far away the pay is too low it's it's my heart it's 219 00:13:08.720 --> 00:13:13.780 my passion I love like the medical aspects of it but now I'm working with kids and yeah I'm doing 220 00:13:13.780 --> 00:13:19.440 OT but it feels like I'm just playing with play-doh and like crayons and it's like I went 221 00:13:19.440 --> 00:13:24.840 from amputations and multivisceral transplants and like strokes traumatic brain injury gunshot 222 00:13:24.840 --> 00:13:29.400 wounds whatever to like playing with crayons on the floor with these like kids that misbehave you 223 00:13:29.400 --> 00:13:33.800 know and I already have kids that misbehave at home I don't want to go to work with kids 224 00:13:35.240 --> 00:13:40.440 so and now it's like God's calling me to make a business out of this you know I don't even enjoy 225 00:13:40.440 --> 00:13:46.820 it like I I love what I do but it's like maybe in a different season I love the OT part of it but 226 00:13:46.820 --> 00:13:52.060 it's like man driving 30 minutes to hang out with these twins for two hours while mom is upstairs 227 00:13:52.060 --> 00:13:56.940 doing her laundry when I should be doing my laundry and it's like hanging out with them and 228 00:13:57.720 --> 00:14:02.560 and they need it they need OT but I'm just like hanging out with them like making x's and doing 229 00:14:02.680 --> 00:14:07.480 crayons and sitting on a monoball and whatever like I just and I'm just like Lord what are you 230 00:14:07.480 --> 00:14:13.880 doing you know so yeah anyway I know that this is the season and God God's breaking you so I just 231 00:14:13.880 --> 00:14:20.160 wonder if um are you doing it in the same like business entity as your current stuff or is this 232 00:14:20.160 --> 00:14:29.980 two separate entities for you now so I have I had my own um um company in like my just my own LLC 233 00:14:29.980 --> 00:14:35.620 where I would see patients privately outside of the hospital um but I just kind of like let that 234 00:14:35.620 --> 00:14:42.480 subside and close um that was down in Florida and now I work for an agency it's called Milestone 235 00:14:42.560 --> 00:14:49.740 Therapy and then they find kids um it's crazy how many more kids like need therapy it's just crazy 236 00:14:50.160 --> 00:14:56.480 um I just wonder if like because you know that you could raise your own money that's why I was 237 00:14:56.480 --> 00:14:59.980 asking if the the two businesses like your Amazon business and then this new 238 00:15:00.000 --> 00:15:05.740 business you talked about with Steven are together, where you could raise money to refinance 239 00:15:05.740 --> 00:15:12.880 that debt and give yourself a runway for launching this. But it sounds like you would want to 240 00:15:12.880 --> 00:15:18.540 raise money potentially just for this new entity as a salary. And then for your salary, 241 00:15:18.540 --> 00:15:25.180 you could back pay some of that debt. But because you have that network of healthcare 242 00:15:25.180 --> 00:15:31.640 professionals that very likely recognize this is a problem. I also come from the healthcare 243 00:15:31.640 --> 00:15:36.940 background and I know that they have money sitting, wishing that was making interest 244 00:15:36.940 --> 00:15:46.780 off of it. And I wonder if you could put together a raise package and just like put some feelers 245 00:15:46.780 --> 00:15:54.140 out to see if you could raise the money. Yeah. Yeah. That's a great idea. I like the idea 246 00:15:54.140 --> 00:15:59.520 also of working with this agency because since I'm so new to working with kids, like my experience 247 00:15:59.520 --> 00:16:06.040 is 100% with adults and in a hospital. Like I'm not, I don't know, I don't remember my, 248 00:16:06.100 --> 00:16:12.400 like I learned this stuff for school, you know? Um, so like to, I don't remember the 249 00:16:12.400 --> 00:16:17.080 milestones and the things, so I need people to bounce off ideas, like ideas off of and 250 00:16:17.200 --> 00:16:22.260 like ask around and say like, Hey, I'm going to see a five year olds and six year old set 251 00:16:22.260 --> 00:16:25.900 of brothers tomorrow. Like, what should I be looking for? What scissor skills do they 252 00:16:25.900 --> 00:16:28.960 need to have? And like, should they be able to write their name? Like, I don't remember 253 00:16:28.960 --> 00:16:35.200 my kids are 13 and 12, the big ones. And so, um, anyway, so it's like good to work in this 254 00:16:35.720 --> 00:16:38.600 agency until I kind of can get my feet under me and like. 255 00:16:40.300 --> 00:16:46.020 But you could also take on, you know, board members that are sharing ownership in your 256 00:16:46.160 --> 00:16:52.040 business and advising about those similar things. And in that way they feel ownership 257 00:16:52.040 --> 00:16:56.840 in the business. And of course, you know, you have to pay them and there's going to 258 00:16:57.120 --> 00:17:02.940 be a profit split at the end, but if they could like give you your salary so you don't 259 00:17:02.940 --> 00:17:08.380 have to drive those 30 minutes and you could get there faster and maybe worth it until 260 00:17:08.380 --> 00:17:11.140 you can buy them out or, or keep them on as your board. 261 00:17:11.819 --> 00:17:19.660 Yes. I love that idea. I also like the idea of like inviting, um, these other therapists 262 00:17:19.660 --> 00:17:26.480 to like come talk on this school community that I'll have eventually. And, um, just like 263 00:17:26.480 --> 00:17:29.340 a lot of them are just friends of mine or I'd be like, Hey, I'll give you 50 bucks if 264 00:17:29.340 --> 00:17:36.220 you talk for an hour, you know, come to my house, I'll give you dinner. So yeah, that's 265 00:17:36.220 --> 00:17:36.800 a good point. 266 00:17:37.380 --> 00:17:42.280 And it's also a potential revenue stream because like in the future they will pay you and say, 267 00:17:42.420 --> 00:17:47.420 Hey, you can access these a hundred thousand parents on my platform. Oh yeah. Service, 268 00:17:48.260 --> 00:17:53.000 you know, you know, you're paying them $50 now to give you a referral in the future for 269 00:17:53.000 --> 00:17:55.580 like what, how it benefited their company. 270 00:17:55.620 --> 00:17:59.520 That's a good point. That's a very good practice. That's a good point. 271 00:18:04.140 --> 00:18:09.200 Rebecca, Corinne, do either of you want to share about your number? Why did you pick 272 00:18:09.200 --> 00:18:21.760 a five and a seven or you type it? 273 00:18:22.940 --> 00:18:25.140 I'm just having a frustrating week. 274 00:18:25.900 --> 00:18:40.980 Okay. I'm getting a big shipment in from Pakistan and always before the Chinese freight forwarders 275 00:18:40.980 --> 00:18:46.420 just took care of everything. And my manufacturer keeps asking me questions. I don't know the 276 00:18:46.420 --> 00:18:51.280 answer to, so it's stressing me out. So I'm hoping it actually gets to where it's supposed 277 00:18:51.280 --> 00:19:06.240 to. And I've made an app and I'm struggling with the workflow because of course I'm making 278 00:19:06.240 --> 00:19:14.640 it more complicated than I need to. So I'm fighting with go with rain flow right now 279 00:19:14.640 --> 00:19:26.960 a little bit, trying to get it completed. My inventory, my other inventory didn't get 280 00:19:26.960 --> 00:19:32.140 here as soon as it was supposed to. So I haven't been able to start selling it yet. My quarter 281 00:19:32.140 --> 00:19:39.440 four was supposed to be monstrous and I haven't, I don't have the new inventory yet and it's 282 00:19:39.440 --> 00:19:49.100 like driving me crazy. So it's just really disappointing. And I feel like I had my hopes 283 00:19:49.100 --> 00:19:59.980 up for this quarter for really being the start of something better. And I don't know. 284 00:20:00.000 --> 00:20:11.420 So, I'm feeling frustrated right now and like if December is not a huge month, then I am 285 00:20:11.420 --> 00:20:17.040 thinking about selling my business or selling my inventory in the beginning of the year 286 00:20:17.040 --> 00:20:19.760 because that's just how I'm feeling in the moment. 287 00:20:20.720 --> 00:20:21.400 Yeah. 288 00:20:21.840 --> 00:20:23.000 Thanks for sharing. 289 00:20:24.160 --> 00:20:25.480 You said something- 290 00:20:25.480 --> 00:20:26.160 We've all been there. 291 00:20:26.700 --> 00:20:27.220 Yeah. 292 00:20:27.380 --> 00:20:28.520 You said something- 293 00:20:28.520 --> 00:20:28.580 I'm there. 294 00:20:28.580 --> 00:20:36.060 Well, you know, you had like quarter four was supposed to be, you know, you had expectations 295 00:20:36.060 --> 00:20:37.040 for quarter four. 296 00:20:37.380 --> 00:20:42.440 And is it that letdown of like maybe it's not going to meet those expectations as well, 297 00:20:42.460 --> 00:20:43.680 like really bringing you down? 298 00:20:46.260 --> 00:20:53.880 Yeah, it just seems like one thing after another and I was supposed to have all the inventory 299 00:20:53.880 --> 00:21:00.680 in October and it's supposed to be arriving in New York City today. 300 00:21:04.040 --> 00:21:06.380 So it's just, it's just taken forever. 301 00:21:08.420 --> 00:21:17.820 You know, so Black Friday's on Friday or next Friday and my sales are down from last year. 302 00:21:19.140 --> 00:21:21.760 So I, I don't know. 303 00:21:22.180 --> 00:21:25.840 It's just, it's just been a day. 304 00:21:25.900 --> 00:21:26.500 Yeah. 305 00:21:27.580 --> 00:21:33.180 Does anybody want to speak some, you know, just like truth, more factual truth into Rebecca, 306 00:21:33.300 --> 00:21:39.400 like she's got lots of emotions, like we've all got lots of emotions or making, it's hard 307 00:21:39.400 --> 00:21:45.160 to like be stuck in that and sometimes we just need to hear like clear truth or facts 308 00:21:45.160 --> 00:21:47.060 from somebody's outside perspective. 309 00:21:47.780 --> 00:21:49.560 I can chime in here. 310 00:21:50.580 --> 00:21:54.080 I was in that exact same position last year. 311 00:21:55.540 --> 00:22:00.640 My inventory was supposed to be, actually, originally my inventory was supposed to be 312 00:22:02.540 --> 00:22:11.060 here last, this was last July, probably I would have said, and it didn't, it got delayed. 313 00:22:11.640 --> 00:22:18.440 First it was like rain in China or something and then it was, after the rain cleared, it 314 00:22:18.440 --> 00:22:26.000 was supposed to be August and then like the week they were supposed to ship, they came 315 00:22:26.000 --> 00:22:32.740 back and said, well, because I have a ceramic product, so because the drying process was 316 00:22:32.740 --> 00:22:38.040 altered because of the rain, my dish shrank more than it was supposed to. 317 00:22:38.040 --> 00:22:40.560 So the top part wouldn't fit into the bottom part. 318 00:22:41.500 --> 00:22:47.840 So they were going to have to remake my entire order and they did. 319 00:22:48.120 --> 00:22:53.380 And so I was the same as you, mine around last November is where it like actually started 320 00:22:53.380 --> 00:22:54.920 to like get into the United States. 321 00:22:56.840 --> 00:23:03.860 And I checked in, I literally checked in like the week before Christmas is when it actually 322 00:23:03.860 --> 00:23:04.340 checked in. 323 00:23:05.220 --> 00:23:09.380 For me, I was like so angry, same. 324 00:23:09.600 --> 00:23:13.660 And honestly, I just wanted to say that the fact that you gave it a five is like some 325 00:23:13.660 --> 00:23:19.180 CEO energy because last year I would have given it a solid two, maybe a negative four. 326 00:23:19.740 --> 00:23:27.880 So a five is great, but for me, the week after they told me that my whole inventory was going 327 00:23:27.880 --> 00:23:31.640 to have to be remade, my mom got diagnosed with breast cancer. 328 00:23:32.440 --> 00:23:37.880 And instead of spending the fall launching, I spent it like by her side. 329 00:23:37.920 --> 00:23:40.140 And I don't say that to say like something bad is going to happen. 330 00:23:40.360 --> 00:23:43.980 All I say that is that like sometimes like God's timing is right. 331 00:23:44.020 --> 00:23:49.080 Like sometimes there's a reason that our timing and what we have in our mind doesn't work 332 00:23:49.080 --> 00:23:49.540 out. 333 00:23:49.860 --> 00:23:54.620 And I don't know what that might be, you know, but for me, like that ended up being such 334 00:23:54.620 --> 00:24:00.080 a blessing because I did not have the mental capacity last fall to handle it. 335 00:24:00.080 --> 00:24:07.280 And I instead really just filed into for me, I focus all my energy on my social media, 336 00:24:08.180 --> 00:24:13.660 which is what took me from 100 followers to 60,000 followers. 337 00:24:13.940 --> 00:24:20.160 So now I'm utilizing that to make income that I wouldn't have taken the time to deal with 338 00:24:20.160 --> 00:24:20.780 at all. 339 00:24:21.080 --> 00:24:26.440 Had I not have had all these inventory issues, it gave me somewhere else to focus my energy. 340 00:24:26.440 --> 00:24:33.660 And so whatever that might be mean for you, I just I wouldn't say it's like the end, you 341 00:24:33.660 --> 00:24:39.840 know, and that's I had the I don't think that me saying this to myself last year would have 342 00:24:40.260 --> 00:24:47.940 taken me farther up the totem pole, but, you know, it is it is something and, you know, 343 00:24:47.940 --> 00:24:51.580 sometimes it makes more sense after the fact is all I mean. 344 00:24:52.380 --> 00:24:52.980 Yeah. 345 00:24:54.020 --> 00:24:54.660 Thank you. 346 00:24:54.660 --> 00:24:58.520 But I'm still proud that you're a five at that point, because that's a lot of stuff. 347 00:25:00.000 --> 00:25:02.640 But if you'd said a one, I'd have definitely understood. 348 00:25:06.860 --> 00:25:08.420 I'll speak into it. 349 00:25:08.420 --> 00:25:09.980 I think this is just part of the journey. 350 00:25:10.320 --> 00:25:11.900 Like, I feel like every single one of us 351 00:25:11.900 --> 00:25:14.740 at some point has said, like, I'm done. 352 00:25:15.640 --> 00:25:17.020 Like, I'm literally done. 353 00:25:17.140 --> 00:25:17.980 I was just there. 354 00:25:18.080 --> 00:25:22.420 I mean, Chad GPT and I had, like, a ugly cry moment of, 355 00:25:23.460 --> 00:25:24.480 like, I don't know. 356 00:25:24.480 --> 00:25:26.700 It was just, it was really, really hard. 357 00:25:27.420 --> 00:25:30.660 And so one of my products now was supposed to get in. 358 00:25:30.780 --> 00:25:31.880 I was supposed to launch it. 359 00:25:32.580 --> 00:25:33.820 Actually, two of them. 360 00:25:33.820 --> 00:25:35.660 I was supposed to launch them, one of which 361 00:25:36.100 --> 00:25:38.420 was supposed to arrive in early October. 362 00:25:39.360 --> 00:25:42.800 And when I look, I'm like, why the heck is it not even 363 00:25:42.960 --> 00:25:43.680 selling yet? 364 00:25:43.680 --> 00:25:44.920 Like, what's going on? 365 00:25:44.920 --> 00:25:45.840 Like, what is happening? 366 00:25:46.140 --> 00:25:49.000 And when I go and I look, it's not even checked in yet. 367 00:25:49.280 --> 00:25:52.580 And it's, like, it's been sitting there 368 00:25:52.580 --> 00:25:54.720 for forever at the Amazon warehouse, 369 00:25:54.760 --> 00:25:55.880 but it's not getting checked in. 370 00:25:55.880 --> 00:25:57.620 And when I ask, it's like, oh, we 371 00:25:57.620 --> 00:26:00.120 need a BOL document from your manufacturer. 372 00:26:00.220 --> 00:26:01.080 I'm like, what? 373 00:26:01.520 --> 00:26:03.020 This has never happened before. 374 00:26:03.060 --> 00:26:04.400 Like, what the heck even is that? 375 00:26:04.420 --> 00:26:04.960 Like, what? 376 00:26:05.440 --> 00:26:07.500 So I asked my manufacturer, and I'm 377 00:26:07.500 --> 00:26:11.980 supposed to be, like, having a crate Q4, right? 378 00:26:13.360 --> 00:26:14.900 And I asked my manufacturer. 379 00:26:15.020 --> 00:26:16.500 She took a week to get back to me. 380 00:26:16.500 --> 00:26:17.540 And then finally, when she gets back to me, 381 00:26:17.540 --> 00:26:18.620 she's like, I don't know what that is. 382 00:26:18.840 --> 00:26:19.900 And I was like, great. 383 00:26:20.160 --> 00:26:21.320 It's a bill of lading. 384 00:26:21.960 --> 00:26:25.740 They should have given you a bill of lading 385 00:26:25.740 --> 00:26:27.500 when your shipment took off. 386 00:26:28.120 --> 00:26:29.200 They didn't give me anything. 387 00:26:29.420 --> 00:26:30.540 They gave me a shipping label. 388 00:26:30.820 --> 00:26:31.200 That's it. 389 00:26:31.240 --> 00:26:33.880 I gave them the shipping label, and that's it. 390 00:26:34.020 --> 00:26:36.520 Yeah, a lot of the time, it's required in the box 391 00:26:36.520 --> 00:26:41.120 for the courier to even, like, pick it up and move it. 392 00:26:41.700 --> 00:26:43.600 Yeah, I've never had to deal with this before, 393 00:26:43.600 --> 00:26:45.940 because it's something that the manufacturer deals with. 394 00:26:46.600 --> 00:26:48.460 The courier might have lost it, though. 395 00:26:49.220 --> 00:26:51.340 It's usually in the box, though, isn't it? 396 00:26:51.760 --> 00:26:52.040 Like, inside? 397 00:26:53.400 --> 00:26:55.380 Well, it depends on what you're shipping, 398 00:26:55.520 --> 00:26:56.860 because sometimes they can be, like, 399 00:26:56.860 --> 00:27:00.840 an envelope on the outside that the courier can take some out 400 00:27:00.840 --> 00:27:02.260 and leave another copy. 401 00:27:02.580 --> 00:27:05.780 And then sometimes there's, like, one copy inside-inside 402 00:27:05.780 --> 00:27:08.460 and another copy, like, on an exterior part. 403 00:27:08.560 --> 00:27:10.460 It just depends on what it is. 404 00:27:11.220 --> 00:27:12.500 Yeah, that's what it's called. 405 00:27:13.680 --> 00:27:17.560 So anyway, so I was supposed to launch, and I'm not launching. 406 00:27:17.560 --> 00:27:19.660 And it's, like, Black Friday, like you said. 407 00:27:19.740 --> 00:27:20.740 And I'm just, like, whatever. 408 00:27:20.800 --> 00:27:22.520 And I'm at the point where I'm just, like, 409 00:27:22.520 --> 00:27:24.880 one more problem, one more problem. 410 00:27:25.040 --> 00:27:28.740 Just this is part of the thing, and I guess this is it. 411 00:27:29.500 --> 00:27:30.800 Like, what are we gonna do? 412 00:27:30.840 --> 00:27:31.820 Just keep going forward. 413 00:27:31.900 --> 00:27:35.020 I mean, this has been full of problems since day one. 414 00:27:35.520 --> 00:27:36.680 And it's like, but here I am, 415 00:27:36.680 --> 00:27:38.820 and I'm still pushing forward, and I'm still whatever. 416 00:27:38.900 --> 00:27:41.480 And I can't, a lot of my products, 417 00:27:41.520 --> 00:27:42.740 like, I need more inventory. 418 00:27:43.760 --> 00:27:46.280 And, like, Gabby was saying, like, I can't afford to buy. 419 00:27:46.280 --> 00:27:47.840 It's just sitting there in China, 420 00:27:47.840 --> 00:27:49.240 and I can't afford to pay for it. 421 00:27:49.320 --> 00:27:51.400 So I'm like, can I pay for a fourth of it? 422 00:27:51.400 --> 00:27:52.920 And then you guys ship a fourth? 423 00:27:53.140 --> 00:27:55.380 And, like, now I don't know how I'm gonna pay for shipping. 424 00:27:55.940 --> 00:27:58.660 I don't know, I mean, my credit cards are literally maxed out. 425 00:27:59.780 --> 00:28:02.720 And I'm gonna have to take out, out of my, like, investment. 426 00:28:03.080 --> 00:28:04.900 My financial advisor already yelled at me 427 00:28:04.900 --> 00:28:06.060 for doing this thing with Steven. 428 00:28:07.220 --> 00:28:10.460 Like, so, like, I'm stuck, you know? 429 00:28:10.460 --> 00:28:13.300 And that's just, my Q4 is garbage now. 430 00:28:14.560 --> 00:28:16.780 But anyway, yeah, it's just another problem. 431 00:28:17.020 --> 00:28:17.820 Just keep pushing forward. 432 00:28:17.920 --> 00:28:19.980 And I think all of these problems 433 00:28:20.060 --> 00:28:21.580 just make us stronger and stronger. 434 00:28:21.660 --> 00:28:23.580 And I feel like had I gone through this last year, 435 00:28:23.620 --> 00:28:25.660 I'd have been like, oh my gosh, this is so hard. 436 00:28:25.740 --> 00:28:28.100 But because I've already been through so many of them, 437 00:28:28.380 --> 00:28:29.920 it's just like, okay, one more, shake it off. 438 00:28:30.220 --> 00:28:32.200 Like, next, you know? 439 00:28:32.900 --> 00:28:33.700 It's just one more. 440 00:28:33.740 --> 00:28:34.460 They're gonna keep happening. 441 00:28:34.580 --> 00:28:35.920 This isn't gonna be the last one either. 442 00:28:36.200 --> 00:28:37.140 It's gonna keep happening. 443 00:28:37.600 --> 00:28:39.160 And it's not to discourage you, 444 00:28:39.160 --> 00:28:41.220 but it's like, it's part of the process. 445 00:28:42.020 --> 00:28:45.120 It's not what we, like, none of this is what we planned. 446 00:28:45.680 --> 00:28:47.560 None of this is at all what we planned. 447 00:28:47.680 --> 00:28:48.960 And none of it moving forward 448 00:28:48.960 --> 00:28:50.560 is going to be what we planned. 449 00:28:51.160 --> 00:28:52.980 And so, but for whatever reason, 450 00:28:52.980 --> 00:28:54.960 like, we're pushing forward and pushing forward, 451 00:28:55.000 --> 00:28:57.060 and that's what being a CEO is, you know? 452 00:28:57.340 --> 00:28:58.240 Just keep pushing. 453 00:28:58.940 --> 00:29:00.820 Well, also, like you said, Rebecca, 454 00:29:01.040 --> 00:29:03.520 it used to be that your manufacturer in China 455 00:29:03.520 --> 00:29:04.680 took care of it. 456 00:29:04.680 --> 00:29:05.880 And now it's like an opportunity 457 00:29:05.960 --> 00:29:08.180 to work with your manufacturer in Pakistan. 458 00:29:08.360 --> 00:29:11.200 Like, don't you have this person on staff? 459 00:29:11.760 --> 00:29:13.320 How can we have this person 460 00:29:13.320 --> 00:29:15.880 to take care of the shipping things for me? 461 00:29:16.320 --> 00:29:19.820 And if your new manufacturer in Pakistan cannot, 462 00:29:20.460 --> 00:29:21.860 maybe it's like an opportunity for you 463 00:29:21.860 --> 00:29:25.020 to get a store manager or some person 464 00:29:25.020 --> 00:29:27.960 to do those types of activities for you 465 00:29:27.960 --> 00:29:29.880 and have it on their radar. 466 00:29:30.940 --> 00:29:33.460 And just, if you don't like that task, 467 00:29:33.560 --> 00:29:36.320 offload it and delegate it to somebody else. 468 00:29:37.540 --> 00:29:40.320 And then sometimes, like in the past, 469 00:29:40.320 --> 00:29:42.380 I've had opportunities where it's like, 470 00:29:42.380 --> 00:29:44.260 okay, if I'm going to justify having to talk 471 00:29:44.260 --> 00:29:46.460 to a whole nother person about this one task, 472 00:29:46.860 --> 00:29:48.860 what other tasks can I make that person do 473 00:29:48.860 --> 00:29:50.160 that I don't want to do? 474 00:29:50.720 --> 00:29:53.880 And you might find maybe some of your time gets freed up 475 00:29:53.880 --> 00:29:56.720 by giving that person ownership of those things. 476 00:29:56.820 --> 00:29:59.640 You get to focus on, like, your new app 477 00:29:59.640 --> 00:29:59.980 that you're developing. 478 00:30:00.000 --> 00:30:07.800 developing and that kind of activity that's growing your business instead of just operations. 479 00:30:09.540 --> 00:30:12.080 Yeah, I'm hoping that everything is... 480 00:30:14.640 --> 00:30:18.920 I'm hoping that we can get this figured out so that I know what to do next time. 481 00:30:18.980 --> 00:30:22.160 Because if I know what to do, it's not so scary, but it's like 482 00:30:23.460 --> 00:30:26.240 you don't want to mess custom stuff up. 483 00:30:29.560 --> 00:30:31.840 Yeah, anyway, I don't want them to lose it. 484 00:30:33.440 --> 00:30:39.460 Yeah, I think I just like a good challenge for yourself. This might not be something you do 485 00:30:39.460 --> 00:30:46.120 in the moment, but that's good for everyone. I think is we need to be able to reflect on the 486 00:30:46.320 --> 00:30:53.120 past like and look instead of seeing all the problems because those are always so glaringly 487 00:30:53.120 --> 00:31:01.280 obvious. We need to choose to slow down and sift through to find where was the good? Was it in how 488 00:31:01.280 --> 00:31:05.940 you grew? Was it in how you've transformed? Was it in something in the process? Was it a 489 00:31:05.940 --> 00:31:10.200 blessing that came out of something? Was it a byproduct? Was it just like new vision? 490 00:31:11.340 --> 00:31:18.080 We need to also grow that skill as I think human beings, but especially as business owners to 491 00:31:18.740 --> 00:31:26.260 look back and choose to see where things have gone right in whatever capacity, whatever the 492 00:31:26.260 --> 00:31:34.360 wind was. Because of times like this, because we all have these phases of just like, holy shit, 493 00:31:34.500 --> 00:31:41.300 like there's just like too many problems, too much money, this, too, and like I can't see past it. 494 00:31:41.300 --> 00:31:48.060 And it's like that we have to build that small voice in the back of our head that's like, but 495 00:31:48.060 --> 00:31:52.840 we grew and remember when this happened and that blessing kind of came out of it and we didn't 496 00:31:52.840 --> 00:32:00.860 expect it. So it might just be something that you guys do periodically. Again, I'm all for sometimes 497 00:32:00.860 --> 00:32:07.400 you just need to be in the frustration and the anger and like, trust me, I do that. But have 498 00:32:07.400 --> 00:32:13.660 the discernment and have the self-awareness to know when it's time to shift into, all right, 499 00:32:13.660 --> 00:32:17.120 I've got to stop just looking at the problems. I've got to look at something else. I've got to 500 00:32:17.120 --> 00:32:22.260 look at something good. And if you have a hard time doing that, having a gratitude practice is a 501 00:32:22.260 --> 00:32:28.180 great way to start just starting to name things that you're thankful for. And it forces your brain 502 00:32:28.180 --> 00:32:33.580 chemistry to shift. So and it could be stupid. Like I've done this where I'm like, I look outside 503 00:32:33.580 --> 00:32:39.280 and I'm like, thank you for that one cloud I see in this Arizona desert where we never see clouds. 504 00:32:39.940 --> 00:32:44.140 I'm like, thank you for that one cloud or thing. Like I'm not even joking. Sometimes it's really 505 00:32:44.140 --> 00:32:49.220 dumb and it just like, but it moves up the scale where it's like, okay, now I can say thank you for 506 00:32:49.600 --> 00:32:53.780 oh, last week, like the kids were like getting along. And even though I was cranky all week, 507 00:32:53.780 --> 00:32:58.200 I didn't think to remember that they were getting along and not killing each other. 508 00:32:58.780 --> 00:33:01.900 Like just stuff like that. So I think while there's a place for 509 00:33:04.620 --> 00:33:08.720 the despairing and just like the frustration, discouragement, there also needs to be a place 510 00:33:08.720 --> 00:33:13.700 for moving in the other direction. So that's my challenge to everyone today. 511 00:33:14.400 --> 00:33:19.380 Because we've all been around the block here in this group specifically been around the block. 512 00:33:19.820 --> 00:33:23.120 When we've been around the block, I have the tough love talk come out. 513 00:33:23.660 --> 00:33:28.560 When we haven't been around the block, then I'm a little nicer. But yeah. 514 00:33:31.940 --> 00:33:35.220 Knowing where the line is, where 515 00:33:40.600 --> 00:33:47.080 I mean, because I don't. Yes, it's been a frustrating day, but I'm not, 516 00:33:47.340 --> 00:33:52.180 I don't feel like I'm stuck in negativity, but at the same time, like 517 00:33:54.660 --> 00:34:00.240 I don't know where the line in the sand is where you like wave the white flag. 518 00:34:03.280 --> 00:34:12.800 I think that's a very personal choice. And I think it can come down to sometimes your bandwidth. 519 00:34:14.219 --> 00:34:17.960 You're like there are you might hit a season in life where and I don't know, 520 00:34:17.960 --> 00:34:21.560 I'm open to hearing like your guys's point of view on this, but I'm reflecting on my life. 521 00:34:23.639 --> 00:34:28.520 Um, it's like, okay, I know that realistically, there's a way out. There's another I could go 522 00:34:28.520 --> 00:34:31.880 this direction, I could pivot this direction. But it's just like, sometimes it's like, I am 523 00:34:32.540 --> 00:34:39.300 my bandwidth to function and even make decisions in the business or other aspects of life are like, 524 00:34:40.060 --> 00:34:46.739 it is low. And I know I need to go into a season of recovery. Again, I think this takes practice. 525 00:34:46.739 --> 00:34:50.920 I think this is a practice. It's a skill to grow this type of self-awareness and this 526 00:34:50.920 --> 00:34:54.500 and it's just like something we're always involving evolving in throughout our life. 527 00:34:54.500 --> 00:34:59.980 That is how I feel. Where it's like, maybe looking at all this business. 528 00:35:00.000 --> 00:35:06.580 all this stuff and just be like, I don't know if I have the bandwidth to continue on. But what I 529 00:35:06.620 --> 00:35:12.040 love that actually Megan brought to my attention after one of these conversations earlier this year 530 00:35:12.340 --> 00:35:18.900 was just like, just because you put something down now doesn't mean that eternally it's just done. 531 00:35:18.940 --> 00:35:24.560 You can choose later on to pick it back up or you can choose to do it differently down the road. 532 00:35:25.240 --> 00:35:29.960 You know, it doesn't have to be a black and white, I'm done forever. Either I keep going 533 00:35:29.960 --> 00:35:37.340 forever or I'm done forever. There is a whole lot of in between. So I don't know, 534 00:35:37.480 --> 00:35:40.960 do I don't know, does anybody else want to like share maybe their perspective on that? 535 00:35:45.020 --> 00:35:51.000 I think the fact that you're, the what stuck with me was that you said, 536 00:35:51.900 --> 00:35:56.520 if I don't have a good December or Q4, I can't remember exactly how you worded it, 537 00:35:56.740 --> 00:36:01.280 then I think I might be done. And for me, what stood out, because I've always said, 538 00:36:02.060 --> 00:36:08.140 whenever I have hard days, I always tell myself, if it was easy, everyone would do this. If it was 539 00:36:08.140 --> 00:36:16.440 easy, there would be no one not doing this. And I feel like the fact that you said, if December, 540 00:36:16.440 --> 00:36:23.620 if Q4 is not good, then I'm thinking I might be like looking to sell my business. And I feel like 541 00:36:23.620 --> 00:36:30.420 that, like maybe it might not have stood out to you thinking about it. But for me, when you said 542 00:36:30.420 --> 00:36:38.020 that, I heard strength because there's any number of people that have tried to walk the road that 543 00:36:38.020 --> 00:36:43.560 we've walked and they didn't think about it. When they hit that moment where like got hard, 544 00:36:43.560 --> 00:36:48.620 they didn't think I might, if this doesn't work out, I might think about selling the business. 545 00:36:49.120 --> 00:36:52.980 They didn't think that far ahead. They just walked away. They walked away with the debt. 546 00:36:53.240 --> 00:37:01.720 They walked away as if it had been a failure. And in my mind, until I stop trying, I can't fail. 547 00:37:02.480 --> 00:37:07.960 And so I feel like for me, when you said that, I was thinking, I don't know if you even recognize 548 00:37:07.960 --> 00:37:14.740 that. But to me, that spoke strength. That spoke somebody that has resilience. Like she said, 549 00:37:14.740 --> 00:37:19.000 they've been around the block. You know these challenges arise. And that's not to say that 550 00:37:19.060 --> 00:37:24.920 you don't hit that point where it actually is time to walk away from it. But the fact of the 551 00:37:24.920 --> 00:37:30.980 matter is the CEO energy that you're giving is, I might be done, but I ain't done yet. 552 00:37:30.980 --> 00:37:34.020 You know, like I always think about like, if you ever see like 553 00:37:34.700 --> 00:37:38.980 the Mary Kay girls or like Plexus or whatever, all the different things they're selling, 554 00:37:39.080 --> 00:37:45.020 like they they're like posting and they're like, I only have $750,000 left to sell before 555 00:37:45.060 --> 00:37:50.480 June 1st so I can win this free. They like, those girls never give up. They're like, 556 00:37:50.480 --> 00:37:57.680 I didn't hit it the last 10 times, but I might hit it this time. I'm trying to find that energy. 557 00:37:58.400 --> 00:38:01.040 I'm a Mary Kay consultant and I can tell you that's very true. 558 00:38:03.220 --> 00:38:09.240 I only need 75 orders by midnight and I get to go to the deal line. 559 00:38:09.300 --> 00:38:11.960 And then they go and do it. That's what's crazy. 560 00:38:13.980 --> 00:38:20.560 Yeah, so I mean, that's what I'm thinking like, you're the Mary Kay consultant on May 31st 561 00:38:21.280 --> 00:38:28.360 trying to get those $75,000 worth of orders by midnight. Like, but that shit happens. Like, 562 00:38:28.360 --> 00:38:33.100 I don't know. Like they just have, their mind says it happens and it happens. 563 00:38:37.080 --> 00:38:40.200 Our new alter egos. 564 00:38:43.420 --> 00:38:47.560 And I agree. It's like, it's okay to be frustrated today. 565 00:38:47.560 --> 00:38:53.020 It's okay to be frustrated again tomorrow. It's even okay to be like a little like disappointed 566 00:38:53.160 --> 00:39:00.480 until your stuff gets checked in at the Amazon center. But you get to define what success looks 567 00:39:00.480 --> 00:39:06.140 like for you. And like Michaela said, it's like, you're still giving out a lot of positive energy. 568 00:39:06.140 --> 00:39:10.500 Like you're hopeful for December. Like it didn't work out this month, but next month it could. 569 00:39:10.920 --> 00:39:16.540 And you get to decide like what a successful December might look like and strategize 570 00:39:16.540 --> 00:39:23.360 how, how can I make my December look like that? How can I get to a point where January 571 00:39:23.420 --> 00:39:27.680 is going to be a totally different month for me where you're going to go to the other side 572 00:39:27.680 --> 00:39:35.220 of the pendulum? Yeah. I think I can, you know, add a couple of little extra thoughts here too, 573 00:39:35.240 --> 00:39:43.720 if you will indulge me. It took a, the stretch of time from September to December 574 00:39:44.440 --> 00:39:53.140 is a gauntlet because of all of the factors that change with capacity limits, with shipping times, 575 00:39:53.660 --> 00:39:59.960 with prioritizing what's getting checked in and what's not getting checked in. It took me two 576 00:40:00.000 --> 00:40:04.460 years to figure out how to strategize that season 577 00:40:05.000 --> 00:40:06.940 with bringing inventory in. 578 00:40:07.160 --> 00:40:11.180 And I put my Christmas inventory order in now 579 00:40:11.180 --> 00:40:12.800 on May 1st every year. 580 00:40:13.780 --> 00:40:17.020 And the problem with the way that that goes 581 00:40:17.020 --> 00:40:18.580 is that you've got the holidays 582 00:40:18.580 --> 00:40:20.220 and then things get backlogged, 583 00:40:20.500 --> 00:40:21.900 your capacity limits dropped. 584 00:40:22.120 --> 00:40:25.640 So now, even if you could get the inventory there, 585 00:40:25.740 --> 00:40:26.880 they won't check it in 586 00:40:26.880 --> 00:40:29.500 because now your capacity limits have been decreased. 587 00:40:29.900 --> 00:40:31.160 So now I've got inventory. 588 00:40:31.420 --> 00:40:34.000 So I figured out, it took two years. 589 00:40:34.260 --> 00:40:37.640 I figured out that if I didn't wanna sell it out in January, 590 00:40:37.880 --> 00:40:40.340 I had to front load my inventory 591 00:40:40.420 --> 00:40:43.800 knowing that I would be over my capacity limits. 592 00:40:43.880 --> 00:40:46.780 But once it's checked in, it gets to stay there. 593 00:40:48.140 --> 00:40:52.860 And so I would max out my capacity in August and September 594 00:40:52.860 --> 00:40:55.060 and make sure that inventory was there 595 00:40:55.640 --> 00:40:58.740 knowing I was gonna eat it a little bit on the overages, 596 00:40:59.560 --> 00:41:01.820 but that I wasn't gonna sell out in January 597 00:41:01.820 --> 00:41:04.600 because the problem is then you don't have enough inventory 598 00:41:04.600 --> 00:41:06.520 to get you to the other side of Chinese New Year, 599 00:41:06.940 --> 00:41:09.100 which is the other factor that you bump into 600 00:41:09.160 --> 00:41:10.840 right away after the holidays. 601 00:41:11.020 --> 00:41:13.960 And so you gotta thread a needle in the spaces 602 00:41:14.080 --> 00:41:16.020 where you can do it. 603 00:41:16.080 --> 00:41:19.420 And it takes a second to realize all of that stuff. 604 00:41:19.480 --> 00:41:21.660 It's just part of the learning process. 605 00:41:21.800 --> 00:41:23.580 And then, okay, forget about the fact 606 00:41:23.580 --> 00:41:25.300 that then you need to have the capital 607 00:41:25.300 --> 00:41:28.880 to make that big order and ship a big order, 608 00:41:29.820 --> 00:41:31.200 which it's tricky. 609 00:41:31.640 --> 00:41:35.080 And so, and everybody's sales patterns 610 00:41:35.220 --> 00:41:37.000 and everybody's trends are gonna shift, 611 00:41:37.400 --> 00:41:38.640 especially in those first couple of years. 612 00:41:38.760 --> 00:41:40.040 So it's really hard to guess. 613 00:41:40.640 --> 00:41:42.000 And you don't wanna overspend 614 00:41:42.000 --> 00:41:43.480 and you don't wanna over front load 615 00:41:43.480 --> 00:41:46.440 and you don't wanna end up paying long-term storage fees. 616 00:41:46.500 --> 00:41:48.820 And I've made all of those mistakes. 617 00:41:48.820 --> 00:41:52.140 And, you know, it took time 618 00:41:52.160 --> 00:41:55.200 to really kind of figure out the rhythm of it all. 619 00:41:55.200 --> 00:41:59.140 And so, you know, it's intensely frustrating, 620 00:41:59.240 --> 00:42:02.200 especially when you're leaving sales on the table, 621 00:42:02.900 --> 00:42:04.680 knowing there's sales there for you 622 00:42:04.680 --> 00:42:07.880 that you're not gonna be able to convert 623 00:42:07.940 --> 00:42:11.500 because it just is the nature of the beast 624 00:42:11.500 --> 00:42:12.600 at this time of year. 625 00:42:12.860 --> 00:42:16.200 And, you know, it was very frustrating. 626 00:42:17.000 --> 00:42:18.580 But there's a solution. 627 00:42:19.260 --> 00:42:21.920 And, you know, it just, it's something that needs time. 628 00:42:22.540 --> 00:42:27.400 So I just offer that as sort of a reflection on, 629 00:42:27.580 --> 00:42:29.720 you know, that this takes a second sometime 630 00:42:29.720 --> 00:42:31.900 to figure out where the spaces are 631 00:42:31.900 --> 00:42:34.820 because it does feel at this time of year 632 00:42:34.820 --> 00:42:37.380 like Amazon is setting you up to fail. 633 00:42:37.960 --> 00:42:41.460 And I definitely relate to that feeling. 634 00:42:42.480 --> 00:42:45.340 But you'll learn, it's all good information. 635 00:42:45.340 --> 00:42:47.220 I knew that, I mean, 636 00:42:47.240 --> 00:42:49.420 my stuff was supposed to be there in October 637 00:42:49.780 --> 00:42:53.580 and I knew that this was all gonna be a mess. 638 00:42:53.740 --> 00:42:57.660 I have it all set up to do FBM for my 3PL. 639 00:43:00.460 --> 00:43:04.320 So that wasn't gonna necessarily be the issue. 640 00:43:05.060 --> 00:43:06.980 But this time of year, yeah. 641 00:43:06.980 --> 00:43:09.980 It's just like, it just intensifies the need 642 00:43:09.980 --> 00:43:13.780 to have everything in place every day 643 00:43:13.780 --> 00:43:15.640 because you're losing all these sales 644 00:43:15.640 --> 00:43:17.240 and you can't think about it that way 645 00:43:17.240 --> 00:43:18.760 because you drive yourself crazy. 646 00:43:19.620 --> 00:43:19.840 Yeah. 647 00:43:21.080 --> 00:43:24.460 And the other thing I'll say just as an observation too 648 00:43:24.600 --> 00:43:27.400 is it's okay to reflect on 649 00:43:27.400 --> 00:43:29.440 as you expand your business model, 650 00:43:29.720 --> 00:43:31.220 as you expand what you're doing 651 00:43:31.220 --> 00:43:33.740 and the direction you're going with your business, 652 00:43:34.100 --> 00:43:38.940 it's okay to reflect on whether the Amazon part of that 653 00:43:38.940 --> 00:43:41.480 is where you're going, you know? 654 00:43:42.020 --> 00:43:42.880 And that's okay. 655 00:43:43.560 --> 00:43:45.900 Maybe that's not what you're gonna do yet. 656 00:43:46.180 --> 00:43:47.960 Maybe your time and energy is better spent 657 00:43:47.960 --> 00:43:51.100 developing your other services and your other verticals 658 00:43:51.100 --> 00:43:52.780 that you're integrating into the business. 659 00:43:53.060 --> 00:43:54.680 And so reflecting on, 660 00:43:54.760 --> 00:43:58.560 a good CEO also cuts their losses early. 661 00:43:59.620 --> 00:44:01.540 There's that side of it too. 662 00:44:02.080 --> 00:44:06.740 And so being able to really reflect on the why, 663 00:44:06.920 --> 00:44:08.860 the bigger why of where you're bought, 664 00:44:09.080 --> 00:44:11.140 what you're developing for your business 665 00:44:11.140 --> 00:44:14.080 and where your time, energy and resources are best spent. 666 00:44:14.960 --> 00:44:17.440 It's okay also to reflect on, 667 00:44:17.800 --> 00:44:20.340 do I wanna keep going this direction with the Amazon stuff? 668 00:44:20.660 --> 00:44:23.560 Because it is a whole other animal. 669 00:44:24.400 --> 00:44:26.980 Like it is a literally its own jungle 670 00:44:26.980 --> 00:44:28.360 that you tend on this side 671 00:44:28.360 --> 00:44:31.400 that really doesn't connect too much to the other stuff. 672 00:44:31.460 --> 00:44:35.420 If you're developing services or your funnels 673 00:44:35.420 --> 00:44:36.920 and all of those kinds of things, 674 00:44:36.960 --> 00:44:39.900 it's a wonderful little add on to all of that stuff. 675 00:44:39.900 --> 00:44:44.200 But like, even with the success that I've had on Amazon, 676 00:44:44.460 --> 00:44:45.500 I have paused and went, 677 00:44:46.200 --> 00:44:48.860 is this even relevant to what this other thing I'm doing? 678 00:44:49.140 --> 00:44:51.900 And that's an important thing as a CEO to reflect on. 679 00:44:52.600 --> 00:44:54.460 You can spread yourself too thin 680 00:44:54.640 --> 00:44:58.900 and then not put the energy and the time 681 00:44:58.900 --> 00:44:59.980 into the thing that you really are. 682 00:45:00.000 --> 00:45:04.140 passionate about developing. So I just want to offer that as, as, 683 00:45:04.200 --> 00:45:08.800 you know, an option as as an observation. And, you know, we're 684 00:45:08.800 --> 00:45:12.440 all sort of pivoting into these sort of different ideas now 685 00:45:12.660 --> 00:45:18.860 after Colorado, and I think that it's okay to ask the question. 686 00:45:19.880 --> 00:45:23.840 Yeah, I like them to build off what Christie said, you're, 687 00:45:24.220 --> 00:45:26.220 you're kind of saying like, you get to decide like what 688 00:45:26.220 --> 00:45:30.980 successes. And to me, it's like, when you're thinking about 689 00:45:30.960 --> 00:45:34.800 that, you know, when you look forward to this next, maybe six 690 00:45:34.800 --> 00:45:38.900 weeks, or if you want to look further into q1, like, what 691 00:45:38.900 --> 00:45:42.240 would you need to do? Or what would need to happen for you to 692 00:45:42.240 --> 00:45:47.400 feel proud and like secure and confident in you like in who you 693 00:45:47.460 --> 00:45:51.900 are, period. Okay, there's like that layer like that top layer. 694 00:45:52.460 --> 00:45:59.200 Like, okay, like, if my for me, if it like, I don't know, just 695 00:45:59.200 --> 00:46:02.100 an easy one, it would be like, if it's perseverance, like if I 696 00:46:02.100 --> 00:46:05.560 need to feel like I have a sense of like, okay, a good one for me 697 00:46:05.560 --> 00:46:09.720 would be like finishing like when I start like, not, you 698 00:46:10.560 --> 00:46:17.720 know, maybe like, not allowing my emotions or whatever to make 699 00:46:17.720 --> 00:46:20.580 me jump around a lot, you know, that's like, okay, that's my 700 00:46:20.580 --> 00:46:23.240 priority. So like, what does that look like at the business 701 00:46:23.600 --> 00:46:29.160 level, in the next six weeks, or, you know, into q1? And then 702 00:46:29.160 --> 00:46:32.360 also with what Corinne is saying, make and then that, that 703 00:46:32.360 --> 00:46:35.120 forces you to evaluate what you're also doing the business, 704 00:46:35.020 --> 00:46:39.100 like, are you spread yourself too thin? Or do I pivot this 705 00:46:39.100 --> 00:46:42.640 way? Is it time to put this down? Is it you know, like, it 706 00:46:42.640 --> 00:46:45.540 all feeds into one another. So I think that's like a great, I 707 00:46:45.540 --> 00:46:48.020 think everyone's feedback was fantastic. I definitely took 708 00:46:48.020 --> 00:46:52.680 something from everybody. Thank you, everyone for sharing. We 709 00:46:52.680 --> 00:46:54.200 chatted like almost the whole time. 710 00:46:56.160 --> 00:46:59.120 Goes by so fast when we have these kinds of conversations. 711 00:47:02.820 --> 00:47:06.140 Corinne, I didn't get to ask you, you put seven. Why did you 712 00:47:06.140 --> 00:47:06.640 put seven? 713 00:47:07.620 --> 00:47:10.340 I mean, mostly because I'm not in Tahiti anymore. 714 00:47:13.440 --> 00:47:16.520 How can I be 10? I can't. It's not possible. 715 00:47:19.160 --> 00:47:24.560 Um, how was it? Here? Oh, I mean, it was like, I got I'm 716 00:47:24.560 --> 00:47:25.420 moving there now. 717 00:47:27.580 --> 00:47:31.620 But it was it was fantastic. It's so pretty there. I didn't 718 00:47:31.620 --> 00:47:33.940 even rained a couple days. I don't care. It was still 719 00:47:33.780 --> 00:47:37.440 pretty. No, I had a really good time. It was good. And I did 720 00:47:37.440 --> 00:47:41.620 get some work done too. And, you know, it was it was good. Much 721 00:47:41.620 --> 00:47:48.000 needed, for sure. But no, I mean, seven's good to me. I 722 00:47:48.720 --> 00:47:52.460 not to bore everyone with the day to day of mine, but like, 723 00:47:52.460 --> 00:47:54.960 I'm just dealing with some stuff in the business. That's like not 724 00:47:54.960 --> 00:48:00.580 the fun part for me. I'm not getting to sit in my 20% a ton 725 00:48:00.580 --> 00:48:04.040 right now, because I'm dealing with some stuff. And, you know, 726 00:48:04.040 --> 00:48:06.280 I had somebody that was collaborating on content with 727 00:48:06.280 --> 00:48:12.080 me. And, you know, I spent, you know, the time the last six 728 00:48:12.080 --> 00:48:17.560 weeks, building out an offer for her, and she declined it. And so 729 00:48:17.560 --> 00:48:21.140 now we're, we're parting ways on that, which is fine. It's not 730 00:48:21.140 --> 00:48:27.340 the end of the world. But it's been, you know, just a process a 731 00:48:27.340 --> 00:48:32.720 thing to process. So and then, you know, moving forward, so 732 00:48:32.720 --> 00:48:35.660 there's lots of good stuff happening too. And mostly, it's 733 00:48:35.660 --> 00:48:39.880 just there's too much to do in a day. And so I'm just trying to 734 00:48:39.880 --> 00:48:45.060 get all this like, housekeeping, legal, you know, stuff sorted, 735 00:48:45.060 --> 00:48:49.540 and then my business partner who will be coming on board with me 736 00:48:49.580 --> 00:48:53.140 officially as of January 1, she is transitioning out of her 737 00:48:53.140 --> 00:48:59.000 other job now. So that's exciting. Also can't go into 738 00:48:59.000 --> 00:49:03.460 detail, the circumstances of her exit from the job were not fun 739 00:49:03.460 --> 00:49:08.980 for her. And it was really actually a sad exit for her 740 00:49:08.980 --> 00:49:16.000 wasn't she didn't choose it. And so I've been trying to give 741 00:49:16.000 --> 00:49:19.000 her space and support her with that transition while trying not 742 00:49:19.000 --> 00:49:27.120 to be too excited for myself. And so but she's wonderful. And 743 00:49:27.120 --> 00:49:30.300 I expect you guys are going to start to see her popping up 744 00:49:30.300 --> 00:49:35.800 because she's going to be right here side by side with me in in 745 00:49:35.800 --> 00:49:39.320 my development and stuff. And she'll be coming down to Santa 746 00:49:39.320 --> 00:49:45.180 Fe or to San Diego to do my build day with Steven and she's 747 00:49:45.180 --> 00:49:51.300 coming in hot. So I'm very excited for this little window 748 00:49:51.300 --> 00:49:54.500 of time for her to transition and then for us to be able to 749 00:49:54.500 --> 00:49:57.560 start fresh really, really hit the ground running January 1. 750 00:49:58.760 --> 00:49:59.980 So you know 751 00:50:00.000 --> 00:50:05.560 So there's just some like mixed sort of feelings about everything, which would have been easier 752 00:50:05.560 --> 00:50:08.460 in Tahiti. So, you know, 753 00:50:10.200 --> 00:50:13.580 me and Karina called all the steps, she's working on her poo poo stuff, 754 00:50:13.600 --> 00:50:22.020 the poo poo stuff. That's not fun. Not fun. Gotta do it. Yeah. Our official name. 755 00:50:22.380 --> 00:50:29.620 Yeah. But, but honey bears are going really well. And I had a fun week because of the Starbucks 756 00:50:29.620 --> 00:50:37.860 effect. So that was, that was crazy. The Starbucks effect. Wait, what's the Starbucks effect? 757 00:50:38.280 --> 00:50:41.700 Well, the star, I sell a honey bear straw cup and Starbucks just came out with that 758 00:50:42.480 --> 00:50:51.140 bear straw cup. So all my traffic went bananas. Yeah. You should share a little bit about that. 759 00:50:51.280 --> 00:50:58.880 Share some of the highlights. Well, so it was a very excellent case study of relevant traffic 760 00:50:58.880 --> 00:51:05.600 on your keywords. I had all my campaigns set up, you know, my keywords, honey bear straw cup, 761 00:51:05.740 --> 00:51:10.220 honey, we're struck up for babies. And, you know, people go on Amazon and they search and they find 762 00:51:10.220 --> 00:51:15.040 the product and it's got very high buyer intent, those keywords, right? If you go on Amazon and 763 00:51:15.040 --> 00:51:18.720 search honey bear straw cup, what are you there to buy? You're there to buy a honey bear straw cup. 764 00:51:18.720 --> 00:51:22.960 You're not there to buy a straw sippy cup. You're not there to buy a baby cup. You're not there to 765 00:51:22.960 --> 00:51:27.860 buy a bot. You're there to buy a honey bear straw cup. High, high, high buyer intent, right? So 766 00:51:27.860 --> 00:51:32.620 then Starbucks comes out with a bear straw cup. So what do people start doing? 767 00:51:33.680 --> 00:51:40.620 Googling bear straw cup? Well, because I'm optimized for that, all of a sudden I have 768 00:51:40.620 --> 00:51:53.380 millions of impressions on my PPC. So my P my impressions went up 4,000% overnight and my 769 00:51:54.340 --> 00:52:04.640 tacos went up from 4% to 56% overnight. And I was like, what is happening? So 770 00:52:05.040 --> 00:52:09.960 the amount of irrelevant traffic that was clicking my ads 771 00:52:10.700 --> 00:52:21.600 on Amazon put my PPC spend off the charts. So I sold $6,000 worth of inventory on November 7th 772 00:52:21.600 --> 00:52:32.340 and I lost money. So I get on the computer and it was over the weekend and I get, I have someone 773 00:52:32.340 --> 00:52:36.540 that handles all my PPC and she usually doesn't work on the weekends. And I just threw a message 774 00:52:36.540 --> 00:52:41.660 into the Slack and I was like, dear God, Nita, please, can you just turn off all the campaigns? 775 00:52:42.480 --> 00:52:46.760 Like just turn it off. Cause it's not, these people are clicking my ads and 776 00:52:46.760 --> 00:52:52.740 nobody's buying. My conversion rate was just horrible overnight. So she turned everything 777 00:52:52.740 --> 00:52:58.700 off, but the traffic didn't subside. So the traffic was still there and I kept converting 778 00:52:59.000 --> 00:53:10.160 that traffic. So on Friday, my tacos was 56%. And on by Tuesday, my tacos was 1% 779 00:53:12.080 --> 00:53:18.720 because I was still converting, but I had turned off all my ad sales. It was insane rollercoaster 780 00:53:19.300 --> 00:53:26.680 of, of a day, but it was very, it was a great lesson in watching that traffic and managing 781 00:53:26.680 --> 00:53:33.220 that in a real time thing. And you know, it, this was an insane outlier. You could never predict 782 00:53:33.220 --> 00:53:40.140 that, but the fact that I was able to pivot that quickly and understood the PPC enough to even 783 00:53:40.140 --> 00:53:46.880 communicate to, to my person to pivot, what happened was because we turned everything off, 784 00:53:46.880 --> 00:53:54.300 but kept converting, I recovered that loss. So it was great and ended up, I ended up being quite 785 00:53:54.300 --> 00:53:59.980 profitable on those tail ends of that days. The whole thing happened. It, it, it crested and 786 00:53:59.980 --> 00:54:05.920 subsided in about six days and it's over now. And now everything's back to regular programming, 787 00:54:05.920 --> 00:54:11.940 except that now on Amazon, if you search Honeybear Straw Cup, there's like all these 788 00:54:11.940 --> 00:54:17.520 secondary listings now of people trying to get on those keywords and sell Starbucks-like cups. 789 00:54:17.700 --> 00:54:23.700 So now it's muddied the waters in terms of where the listings are landing on those keywords. 790 00:54:24.480 --> 00:54:30.060 So I haven't really turned my campaigns back on much yet and I'm still doing okay. So, 791 00:54:30.060 --> 00:54:36.620 but it looks like it's equalized, but it was, it was, it was crazy and it was fun. And it was 792 00:54:36.780 --> 00:54:42.400 like, you know, a really good lesson on, on PPC essentially. 793 00:54:43.080 --> 00:54:46.200 How is your return rate right now? 794 00:54:46.240 --> 00:54:53.620 It's slowed down. That's what I'm watching for now. So, you know, people that have bought it 795 00:54:53.620 --> 00:54:58.240 to make sort of silly Instagram videos and now are just turning around and returning. 796 00:55:00.620 --> 00:55:03.040 But here's what I take away from all of that. 797 00:55:03.740 --> 00:55:06.220 There are now four million new people 798 00:55:07.300 --> 00:55:11.220 that know that my product exists that didn't know before. 799 00:55:12.780 --> 00:55:15.040 So the takeaway from that is something 800 00:55:15.040 --> 00:55:16.900 that I can't measure eventually. 801 00:55:17.180 --> 00:55:19.040 I can't, I could never go ask all of these people, 802 00:55:19.200 --> 00:55:21.660 but there are a heck of a lot more people now aware 803 00:55:22.400 --> 00:55:25.660 that these straw cups exist and, you know, 804 00:55:25.660 --> 00:55:27.160 maybe they'll have babies one day 805 00:55:27.160 --> 00:55:29.000 and come back and buy them. 806 00:55:31.640 --> 00:55:33.880 So anyway, so that was a wild week. 807 00:55:35.820 --> 00:55:37.180 With our last minute, 808 00:55:38.120 --> 00:55:40.080 does anyone, like, do you wanna go around the room? 809 00:55:40.320 --> 00:55:42.000 Mikaela, I had never seen your product before in Colorado 810 00:55:42.000 --> 00:55:44.540 and I've been seeing it on TikTok in the past two weeks. 811 00:55:44.560 --> 00:55:45.240 That's so funny. 812 00:55:45.560 --> 00:55:46.360 Well, that's why, 813 00:55:46.380 --> 00:55:47.540 because everybody started making, 814 00:55:47.680 --> 00:55:49.320 this is my broken down Starbucks bear. 815 00:55:51.220 --> 00:55:53.520 Does anyone like wanna give like a quick little, 816 00:55:53.740 --> 00:55:55.240 like, just takeaway from today's call? 817 00:55:55.300 --> 00:55:56.020 We've got about a minute, 818 00:55:56.140 --> 00:55:57.260 so it's gonna have to be quick. 819 00:55:58.980 --> 00:56:03.660 Maybe everybody, I don't know. 820 00:56:04.920 --> 00:56:05.960 I'm really grateful, Corinne, 821 00:56:05.980 --> 00:56:07.880 you shared today about pivoting 822 00:56:07.880 --> 00:56:10.120 and about like just your experience 823 00:56:10.120 --> 00:56:12.440 because it really teaches me that I can, 824 00:56:13.000 --> 00:56:14.000 that problems are gonna arise 825 00:56:14.000 --> 00:56:17.160 and that there's a solution and that we could pivot 826 00:56:17.160 --> 00:56:20.400 and like with time, with experience, we can learn 827 00:56:21.000 --> 00:56:22.660 and to just keep moving forward. 828 00:56:22.980 --> 00:56:25.920 And I needed to hear that today, so thank you. 829 00:56:27.220 --> 00:56:28.200 You're welcome. 830 00:56:28.460 --> 00:56:30.540 One of my core mantras is just keep going. 831 00:56:32.080 --> 00:56:33.400 Just keep swimming. 832 00:56:34.000 --> 00:56:36.560 Just keep swimming, just keep swimming. 833 00:56:41.980 --> 00:56:43.680 I just, I need to, 834 00:56:46.280 --> 00:56:53.160 I need to really pray and meditate on where things are going 835 00:56:53.160 --> 00:56:58.420 because I'm at this crossroads in my other job too 836 00:56:58.420 --> 00:57:01.980 and trying to figure out where to put my time and energy 837 00:57:02.000 --> 00:57:04.540 and I'm still figuring that out, 838 00:57:04.540 --> 00:57:06.980 which makes these kinds of decisions harder 839 00:57:06.980 --> 00:57:09.000 until I make a decision on that. 840 00:57:11.080 --> 00:57:12.760 That's good clarity though. 841 00:57:12.880 --> 00:57:14.000 Good clarity to have. 842 00:57:19.520 --> 00:57:20.820 Every once in a while, 843 00:57:20.820 --> 00:57:23.180 it's really important to revisit your why. 844 00:57:24.640 --> 00:57:25.920 Update it. 845 00:57:27.040 --> 00:57:28.520 It's a dynamic thing. 846 00:57:28.700 --> 00:57:31.380 It's not always the same all the time 847 00:57:31.540 --> 00:57:34.660 and what motivated you to start might not, 848 00:57:35.360 --> 00:57:36.040 might've changed. 849 00:57:37.140 --> 00:57:41.680 So, it's a good exercise to do on a regular basis, I think. 850 00:57:41.880 --> 00:57:43.900 I've definitely practiced that. 851 00:57:45.560 --> 00:57:47.240 Even if it's just to reinforce 852 00:57:47.240 --> 00:57:49.780 that you're still on the road that you wanna be on. 853 00:57:50.540 --> 00:57:55.640 Here's like, yeah, checking in with myself, about myself. 854 00:58:01.220 --> 00:58:04.400 I think one of my takeaways from today is, 855 00:58:04.560 --> 00:58:08.440 there's like no black and white answer for anything. 856 00:58:08.740 --> 00:58:12.320 There's a lot of decisions that you make along the path 857 00:58:13.660 --> 00:58:16.760 and you can take a break. 858 00:58:17.060 --> 00:58:18.540 You can hammer forward. 859 00:58:18.540 --> 00:58:20.020 You can walk away. 860 00:58:20.580 --> 00:58:23.120 You get to decide and you get to choose. 861 00:58:23.640 --> 00:58:26.480 And that choice today might be different tomorrow 862 00:58:26.480 --> 00:58:28.040 and the next day, the next day, 863 00:58:28.100 --> 00:58:30.060 depending on the energy level that you're bringing. 864 00:58:30.720 --> 00:58:32.460 And I think that it's like, 865 00:58:33.040 --> 00:58:37.200 there's a space for everything to be acceptable. 866 00:58:37.520 --> 00:58:40.140 I don't have to grind every single day. 867 00:58:40.340 --> 00:58:42.200 Not every day has to be like tough. 868 00:58:42.560 --> 00:58:44.060 Some days could just be like, 869 00:58:44.100 --> 00:58:46.400 I'm gonna let that simmer kind of day. 870 00:58:46.400 --> 00:58:48.640 So, yeah. 871 00:58:50.720 --> 00:58:54.240 Mikayla's taking some Mary Kay energy with her. 872 00:58:57.500 --> 00:58:59.580 Ooh, gonna be a new thing, new persona. 873 00:59:00.140 --> 00:59:01.140 Love it. 874 00:59:02.240 --> 00:59:04.300 Let's see, my takeaway, I don't know. 875 00:59:04.400 --> 00:59:05.700 I like hearing from everybody today. 876 00:59:06.320 --> 00:59:07.940 Like hearing everybody's perspective. 877 00:59:08.360 --> 00:59:11.200 I like hearing everyone's little wisdom and nuggets 878 00:59:11.200 --> 00:59:13.540 on knowledge, on just even business related things. 879 00:59:13.560 --> 00:59:15.780 Like I'm learning stuff too, listening to you guys. 880 00:59:15.780 --> 00:59:20.920 I definitely am not an expert on anything really. 881 00:59:22.300 --> 00:59:24.500 So, it's fun to hear from all of you. 882 00:59:25.140 --> 00:59:26.780 And yeah, it was a good call. 883 00:59:27.220 --> 00:59:28.700 Good, good stuff. 884 00:59:28.820 --> 00:59:29.880 I love it. 885 00:59:29.980 --> 00:59:32.780 All right, guys, I've gotta go to my team meeting. 886 00:59:33.220 --> 00:59:34.900 So, I'm gonna have to say goodbye. 887 00:59:35.100 --> 00:59:36.300 But don't forget, every Tuesday, 888 00:59:36.460 --> 00:59:38.620 we are here now for office hours. 889 00:59:40.140 --> 00:59:44.000 Yeah, and I'll see everyone on your call with me for sure. 890 00:59:44.660 --> 00:59:46.400 Bye guys, have a good day. 891 00:59:46.460 --> 00:59:47.080 See you soon.