you
Hello
How's it going?
Hi
How's your weekend?
It's been okay. We've been extremely sick over here.
Ugh, that's not fun.
I know. The flu, RSV, and, um, ear infections.
Ugh, all the big things.
Yeah, so Brooklyn had it, she's five, then Channing had it, she's three, and they're still not totally over it.
But then, like, I think I had one if not both in the mix, and so it's just kind of been hard around here, you know?
It's really rough when everyone's sick. It's not fun.
I know.
How about y'all?
I mean, we haven't gotten super sick yet, which I'm thankful for.
Ugh.
I always feel like I'm kind of waiting for it this time of year.
So, and last year we all got very sick at the end of, like, all of January, we were all, like, one person per week.
So, like, the whole month was just, like, sick.
I'm like, I'm just scared it's gonna happen again.
Um, yeah.
Yeah, we'll see.
It's kind of unfortunately inevitable at this time of the year.
And especially here in Texas, like, the weather's changing, and it's, like, 100 degrees, and then it's 40 degrees.
And then we have, like, cooler weather, and then it's humid and rainy, and, like, the allergies are already, like, cray-cray.
But as far as just Texas weather, it's, like, totally bipolar, and I think that's kind of the joke, that Texas weather is, you never know what you're gonna get, that's for sure.
Yeah, definitely.
Um, so I don't, I don't know if we have a, I don't think we have anything scheduled, or I don't have anything scheduled with you.
I can take a look here in a second.
I say that, but I might be totally wrong.
Um, like, I don't even, this whole week was, like, a wash, and it's, I'm finally, like, getting back to feeling better, and I did launch my product.
Good.
Which is exciting, but I'm wanting you to actually look at my, like, my PPC, because I am not totally, like, confident on that.
I'm looking to see if we have a call, and then I can do that.
I don't think I saw you in here anywhere.
I think I was gonna get through the dilemma of my shipping situation, and all my packages that showed up, like, messed up, and damaged, and all the things.
Okay.
I still don't know what I'm gonna do about those boxes, because, like, the boxes, the cartons are, like, not salvageable, like, at all.
Okay.
Um, I don't know, but I think I had a lot of sales on the first day because of friends and family.
Like, I had people coming out of, like, I had 35-plus shares.
of my link. And it was like really overwhelming. And I just cried.
That's so nice though.
But as far as like, that first like two days, I am kind of just back to like, no sales.
Okay. So, hooray for friends and family that love us.
I guess I can share my screen though.
Yeah.
Okay. I just, I guess I'm not confident in the PPC yet. And so I just don't.
Yeah, bring it.
I don't know. Like, to be honest, I don't know what I'm doing. But I'm also
scared to do too much because I don't want, you know, I don't, I don't want to pay too much,
I guess, because I'm not like, but I know you're supposed to kind of hit it hard at the beginning.
So I don't, I have a like rank, I guess, an exact match.
I'm running. And you, if you just want to tell me like what to click on, because
I really don't know if I did this correct.
So I can actually request remote control. Whoops. I didn't mean to do that.
If you don't mind, that would be great. So that you can kind of check out what I did
and possibly what I, what you would suggest I do because,
and I might have not put up the right, like, you know, default, like, like you're doing right now.
Yeah. Some things that I like to look at,
kind of the big things is budgets, whatever. Impressions are good. I don't really need that.
I didn't do an exact match. I didn't do a campaign for like my actual TSCRK.
And that might be a big no-no. And I'm happy to do that. But I just wanted you to look at what I have.
Like, I know, Abby.
What was the thinking behind that?
Oh, nothing really. It's just,
I thought I heard something saying that it's not necessary to have one for your actual TSCRK at
first, but I mean, it's easy for me to do. I can, I'm, you know.
How long have these campaigns been going?
I literally created them last night.
Okay. So they're just being started.
Yeah.
Kind of just set your expectation. Like usually you want to give, the algorithm is definitely
going to like be warming up over the next couple of weeks, like next week or so. So you might see
these numbers shift in the next few days a bit and then can, and especially right now, like you're,
it's a unique time because of Black Friday. So there's a lot of traffic, a lot of just things
happening. But you'll see that this is probably going to shift over the next couple of weeks.
These daily limits, is this like what you're comfortable spending? Like if it, if the budget
is going to get maxed out per day, is this like what you're comfortable having them at $12?
Yeah. I mean, if, if, if that is an area that I need to like bump up, I'm happy to,
like, I'm happy to do that. I just, I want my stuff to be seen. That's my biggest thing,
because obviously if your stuff is not being looked at, then you're not making sales.
I mean, you can keep them there for now and just see how it does.
If it, you know, if you get to a point where like maybe you're running out of budget,
then maybe you can increase it. But there's a lot of things to look at
with running out of budget. There's a lot of optimization opportunity.
I did it to where Amazon, like whatever Amazon requested, you know how it, it shows like
certain like amounts, I guess, per your product. I kind of left it at that, but like I said,
I'm happy to do. Okay. So my TSCRK is actually kids play tent. But that indoor tent and kids,
indoor tent, toddler play tent were like seven, higher than 7,000 search volume.
Okay. I think you just need to leave it for right now. You need to let the hour.
or them do a thing and not mess around with the bids
or anything for at least a few days, if not longer.
Really, the rule of thumb is to let it sit
for a couple weeks.
I never have that much patience, honestly.
One thing you might keep a look at
for this discovery campaign specifically
is going to be the search terms over here.
As more data comes in, you'll see you're gonna be showing up
for some of these other searches.
And some of these searches might not be relevant.
Let's just assume Pump It Up Tent Girl
was super irrelevant to your product,
just has nothing to do with your product, really.
Then you might wanna go in and add that
to this negative targeting.
Because if it's not relevant, but it's taking up ad spend
and it's confusing the algorithm by you showing up
like someone clicking on you, we don't want that to happen.
So you might come in here and add them
to this negative keyword list.
But again, I think you need to let it run
for a little while.
Let it just gather data in general
before you start making changes like that.
I mean, that has nothing to do with my kids' play tent,
to be honest.
So if you...
I would let it sit.
I would still let it sit for a little bit longer.
Just like, just let things sit for now.
And then, whoops.
Okay, and then...
But I guess I wasn't too certain on,
and it's okay if you like jump into somebody else,
but the discovery one,
I actually put a handful of my keyword list in there
because that's what I know Abby said that that's okay to do.
I think there were like four or five, so...
Yeah, that is fine.
That's good.
Okay.
Why?
I noticed you have this auto campaign down here.
Have you turned it on at all
or are you just kind of waiting?
I actually accidentally...
I did that one
when I was actually following a video with Chris Rawling.
And then...
I mean, is that auto campaign this...
Does it look like it's the same as the other ones
or should I go ahead and turn that one on?
You can turn it on if you want.
It's not gonna be the same.
It's not the same type of campaign,
so it's gonna be...
It does a little bit of a different thing.
But you could turn it on.
I love that you're watching Chris Rawling's videos.
Yeah, I will have to say it's...
I was a little overwhelmed the other night
when my husband came in
because I was like his lingo...
I mean, just like his terms and stuff that he uses,
it's a little over my head at the moment,
but I know his stuff is good.
And I think the more I get familiar with these terms,
like the easier it will be for me.
But yeah, I mean, turn it on.
And then I also was gonna ask you about the video,
what you think about doing a video ad?
Because I know Abby said if it's in your budget,
they're great.
Yeah, I would do it.
Amazon algorithm loves videos.
Okay, so add that one.
You think my bids and suggestion...
I mean, my default bids are okay where they are.
Like you have to start somewhere.
So I think they're fine where they're at.
Just leave them.
They're getting impressions, which is great.
You're kind of at an interesting time for the Black Friday.
So, you know, just kind of...
Did you end up enrolling in the Vine program?
I can't remember.
You know, I did.
And I don't know if that is actually set
how it's supposed to be.
I was told that it's just,
it kind of is something internal with Amazon
and Amazon handles it.
But I don't think I've gotten any Vine reviews yet.
So...
That's fine.
That's normal.
Sometimes they don't all come back right away.
Okay, it is normal
because I haven't seen anything from that.
And I was kind of concerned that something isn't right, but...
You should be able to go in and see
how many have been claimed.
I can't remember where exactly.
Yeah, I actually did 30.
And I, as of yesterday, like it was still at zero.
So...
Okay, okay.
Then...
But...
I don't know.
I would give it a little bit longer.
They don't all get claimed right away.
So I'd give it a little bit longer
and then check back in maybe in a week.
And then if there's still none,
maybe reach out to support and say,
hey, did I...
I set this up wrong.
Is there anything on your end that looks like I did wrong?
But they don't all have to get claimed right away,
so that's why I say to give it a little bit of time.
And they don't all have to come back right away either.
I did talk to Brittany and she told me
that a few of hers got claimed like right away.
And so I was like, man, with,
especially with like the holidays coming up
and that being such a,
like I figured a few of them would at least be claimed,
but.
Yeah, Mikayla brings up a good point
of there might be a limit
on how many they can claim per month.
So with it being towards the end of the month,
there might be a lot of people have reached the limit
and, you know, so maybe at the first,
December 1st, you know, kind of check back and see.
Okay, and so should I do one for my kids' play tent,
like my TSC RK?
Should I go ahead and do an exact match for that
or just leave it?
I don't know, what do you think, girl?
It's up to you.
I don't know.
I just, I wanna like,
I wanna see some cells.
So yeah, I guess I should.
There you go.
Great answer.
All right.
Thanks, Gabby.
Your hand, Melody.
Mikayla, I wanna check in with you first.
I know you hopped on first.
I didn't know if you had any specific need for support
if you're here hanging out with everybody.
Nope, I'm just hanging out.
Yep, I'm working on some things
and yeah, so I'm just here.
Alrighty, Grima, same as you.
What are you doing?
Hey, yeah.
So Gabby, I just walked on,
remember we discussed and I walked on those reviews,
like all the discussion that we had around our PPC.
I just, another thing I saw that is very interesting
is now Amazon has just rolled out its new,
they are also kind of letting us post a video
for sponsor products.
Yeah.
So there is like, so I was really excited.
So I created, like it is, I was reading about it
and it is suggesting that you can actually have
mini series of videos just to highlight your,
I mean, points about your products,
which is like different and which is like,
which is standing out and it's like showing people
that it is like how it is, you know,
your innovation kind of a thing
or also something that highlights your product
or what pain points you are covering.
So what I did, I created a tiny little video
just for like bacon, you know, splash and, you know,
and just like, it is like eight seconds.
The minimum is like seven seconds.
So I just posted on all exact match.
All the exact match words that I have right now,
keywords, I just did it this morning.
It takes around 24 hours to 48 hours for this to see.
I was trying to see how would it be displayed on the Excel.
So I'll keep you posted on that because I just did it today.
So how, they let you post five.
Okay.
For the same keyword, you can post five different things.
So I already have like five different things in my mind
what I'm gonna post.
So I just, this one I just created
because this is the most popular.
People are like bacon grease.
Bacon grease is the biggest pain point.
So that was my first one, but I have others in my head,
which I'm already, my mind is like,
my head is spinning like so much with ideas
and all that stuff.
So, but I'm gonna keep you posted,
but just wanted to, you know, bring this up.
That's the thing I did this morning.
So yeah.
Other than that, I made those changes.
I'm gonna let it sit and see, and I'll keep you posted.
Cool.
I love it.
Love the action.
Melody, do you wanna share your question or thought?
Yeah.
Okay.
Hi, Abby or Gabby, sorry.
That's okay.
So Peter, what is your, what is our?
Yes.
Hi, everyone.
I'm here too off screen.
I normally can't join these,
but the, our PPC campaign is clipping along.
Gabby, thanks for your ongoing help with that.
We had something happen just yesterday
that haven't seen before.
One of our campaigns went out of budget
and we looked, it was a product targeting one
with the bids up and down.
And the conversion on that is just terrible.
It's like the A cost is like something ridiculous,
like, you know, 300, 400%.
We've only gotten three sales out of it.
The one keyword where we've gotten two sales.
sales, we're just wondering if we should lower the daily cost on that and just kind of get
the bids down because we're just not doing well with...
And probably just generally an understanding of when you lower the bid versus when you
lower the budget.
Yeah.
Well, have you guys already lowered the bid on it?
No.
No?
I would try that first.
Okay.
I mean, you can do both.
I don't know that it really hurts to do both.
The thing with running out of budget, well, if it were me, I'd probably start with lowering
bid first.
Okay.
Just see if that helps overall and then kind of reassess.
Okay.
Yeah.
By lowering bid, we started off just doing like 10 cents.
It wasn't dramatic.
It was like 10 cents.
And we're also looking to improve our listing.
We added another coupon.
These are other coupon expired.
And then...
And over this weekend, a little bit different.
We've had overall good conversion, but this weekend you said we had a lot more clicks
without conversion.
So, I don't know if that's just increased traffic and people just kind of looking right
now.
It's just been a weird weekend.
Friday, we had no sales.
Saturday, we had like six.
And then Sunday, we had, I think, zero.
Zero or one.
So, it's just been like really hit or miss throughout the days.
Mikayla, you want to expand on that?
Well, I mean, that's from my business experience and also my personal life.
I can tell you every app on my phone has a full cart of things and I'm not buying any
of them until Black Friday comes and I see whether this...
So, all of my carts are sending me notifications.
Your cart's calling.
And I think, you know, we're all kind of doing the same thing.
I've definitely noticed that on my campaigns for sure.
Okay.
Yeah.
No, I figured some of that might just be related to different consumer behavior leading up
to Black Friday too.
Oh, so are you thinking that people are maybe clicking on our product but not necessarily
buying?
And it's either still in the cart or in other words, we shouldn't necessarily assume that
it's always a scenario where they're buying the competing product.
I mean, I'm sure there's...
Yeah, not right now.
I wouldn't say.
I mean, I think everybody's doing that the days leading up to Black Friday.
And it's a little bit different now because everybody runs Black Friday deals sooner.
But I still think like in general, like our mentality is, oh, this is going to be a better
price after Thanksgiving.
So it's a lot of window shopping going on right now.
Yeah.
We're not necessarily planning on lowering our price though, but maybe we should plan
on that.
I mean, we have a pretty...
Yeah, we have a coupon on there now.
We missed the cutoff for the Black Friday, you know, whatever icon, we missed that cutoff.
Yeah, I don't know.
That's fine.
You'll notice a similar behavior before like the prime big deal days and stuff too throughout
the year.
But like the whole week before, maybe sometimes as much as 10 days before, you'll notice like
potentially you'll notice increased clicks and stuff like that, but it's not converting
as well.
People are just shopping around, getting ready for what they want to buy, making their list.
So it is very normal.
Yeah.
The other thing actually may be helpful for the rest of the group or maybe this is second
hand knowledge.
Just last night, I did notice that under the customer tab within Amazon Seller Central,
there's an option to do a promotion.
So it was not where the coupons are.
It's in a different part of Amazon Seller Central, which is kind of confusing, but there's
the option to actually target customers that have looked at similar products as yours,
but not made a purchase for anything or a specific promotion there.
So I said, I did a budget of like $100.
I say, okay, well, what can I lose?
I'll try it.
Has anyone had any experience with those?
And so just to clarify, it's not in the coupon section.
It's weird.
Okay.
Yeah.
So maybe Melody will report back on if we see any uptake from that.
Hey, could we ask a quick KDP question as well?
It's PPC related.
Yeah, it is PPC related.
Yeah.
We just started our PPC for KDP last night or yesterday as well.
There's like a little error pop up message on our KDP dashboard that it's not delivering
because.
India is not set up. But our PPC campaign is just for the US. But the reason why it
has me scratching my head is we've gotten zero clicks. Well, we did get like 40.
But it's been within the last, it was what, 24 hours ago?
We started the campaign within the past 24 hours. Yeah. I don't know.
It does it take a day or two to trickle or? I mean, I would assume so I don't know for sure.
So but you're saying you're wondering if the air is affecting the PPC?
I'm wondering. Yeah.
I don't know that it would. I mean, have you reached out to support yet about whatever the air?
I should. Yeah, I'll do that. Try to try to do that this afternoon.
Yeah, I would reach out. I don't know if that would have I've just
genuinely not heard. Try asking the KDC specifically.
And just see if anybody knows, but I wouldn't necessarily automatically think so.
Okay. Yeah. I think someone on the call here mentioned that it sometimes does take 24 to 40
hours for it to kind of trickle through. Yeah, you definitely want to give like
anytime you're doing anything that's gonna affect the algorithm, give it some time to like,
warm up, get, you know, that kind of thing.
How's everybody else doing?
I had $1,000 day yesterday. So I was excited. I sold 44.
So it's happening. Stuff's happening. Exciting.
Before Black Friday, too.
But I did decide to do the Black Friday deal. And just speaking to that, you know, it is $245
to do it. So, you know, it was like, I had to really plan my inventory, because it's not worth
doing it if you're going to run out of stock. And then just be because that's what happened to me
last year, I launched and I didn't have that much at Amazon, I thought the AWD stuff would move over
faster. So, you know, I paid all that money to do the Black Friday deal, and I ran out of stock.
And then all over Christmas, I didn't have a prime badge, I was showing delivery dates after
Christmas. So this year, I was definitely planned a little better. And it's, you know,
worth it since I have the inventory. So that's also something to think of, too, when
getting looking at those deals, like how much they cost? And like, do you have the inventory
to even make it worth it? To take advantage of that?
Lisa, can you remind us what your product is?
It's my little cookbook stand.
That's right. Thank you. I always
I can remember everybody's products.
Lisa, congratulations. Can I ask a follow up question? So how far in advance do we have to
sign up for Black Friday or anything like that? Because is it I didn't know that we have to sign
up for that. Is there a cut off? Do they send emails or notification about it? How does that
work? I'm curious about that.
I definitely got emails like I signed up like it was it was available to sign up for in September.
So and that's under your you know, when you go to advertising, and that's going to be under
I want to say promotions, manager promotions. No, no, that's it's not promotions.
It's emails leading up to it. And usually, you know, it's about
it's a price discount, because there's different ones you can sign up for to like Black Friday
also has like lightning deals and things like that, too. And it's all kind of like you really
need to just like, you know, like, look at like, do I even have the image because I didn't do
Prime Day because I was like, I was like, there's, I was like, if I do Prime Day,
that costs a bunch of money. And then that's, I'm not going to have the inventory I want for
Black Friday. So Prime Day.
So do they charge extra to sign up for these?
Like, Black Friday is $245.
Okay.
But it starts November 20. And it goes through Cyber Monday. So it's a long promotion. And you
get that badge on your listing the Black Friday deal badge. Now also to like leading up to that,
because the minimum discount you have to give is 20% to even participate.
So leading up to that, I had to like put my price higher and then I could only run coupons
so that that way my Black Friday price wasn't gonna like break the bank, you know?
So there is a bit of strategy that you want to exercise going into something like this
because it's expensive, but it's worth it right now, like I feel like I'm like patting
myself on the back.
I think I planned appropriately, so yeah, so that's a it's a good feeling.
But yeah, I can see my competitor doing that.
Then I was looking for this.
How do they do this?
Then I couldn't find that I had the, you know, this thing available, but now this helps.
Thank you so much.
For next year.
Yeah, it's in there under price discounts and I do believe we get emails and stuff too
and then obviously like if you're listening to seller Bradley on Helium 10 or something
like they're getting, they're kind of giving you those notices, but you can go in there
and check too because that's also where you sign up for Prime Day.
Okay, great.
Thanks.
And just as an encouragement, if you don't do it, you're still the traffic is still gonna
be, yeah, free traffic.
Like I on my Prime Days, the last ones that we had, I didn't sign up for the deal, but
for me, I had my highest selling days those days I had like 600, $700 days, which was
the highest for me by quite a bit.
So, you know, like normally I was doing somewhere between two and 300, so like it doubled that
for me.
And I didn't have that.
I just have the badges and it paid.
I had it.
I have, I pretty much regularly have a coupon on, but you know, so there's still a lot of
traffic and if you're ranked, you know, pretty high on some of your campaigns and keywords
and things like that, you're going to get a lot of extra visibility.
Yeah.
I think I put on the coupon and I am getting my target, you know, that we discussed even
higher than that.
So it's, yeah, but I was just curious how this works.
Cool.
Thanks.
Yeah, no problem.
Kate, how are you doing?
How are you doing since last week?
Did you say me?
Yes, I said you.
I asked how you're doing.
That's how I'm going.
I'm trying, I am pretty frustrated just with life in general right now.
So it took a lot just to get here today, but I was like, get in the room, someone kick
you in the butt a little bit gently.
Yeah, I think I'm just dealing with a lot.
So it's, it's a bit emotional and a bit like hard to keep on top of things.
I feel like I'm spinning my wheels a little bit.
I did work with my PPC managers and just was like, all right, let's try to shift this and
this and this.
So we made a couple adjustments, haven't quite gotten them all done yet, but yeah, it was
like the next day we got the most sales.
And then after that, nothing was like, wow, this is such a crazy ride.
And then just trying to gain some traction, just like put a bunch of stuff up, like downloads
and stuff up on, on Facebook just to try to make some quick wins to pay the bills.
And I'm getting a ton of hits, but no actually conversions.
So I'm like, what am I doing wrong?
You know?
So it's just a ride.
Were you able to get on any of the workshop calls to get some feedback on those?
I didn't this last week, but I should jump in the group, in the inner circle group to
get some feedback or hop on one of the coaching calls.
I think we have tomorrow and Wednesday, I know Thursday is obviously canceled and get
some feedback.
Megan, you Clyde, Steven, all of them are great.
You know how it is.
Are you deleting things off of your plate in this time of overwhelm?
Heck no, I've added more.
So that's a great idea, right?
No, I think at this point, it's just keeping afloat with what we're doing.
And so like, it's a little bit of like looking for opportunities for income.
So then it adds more.
And then I'm not sure if that's good or bad, because I mean, we got to pay the bills at
the same time.
Yeah, it can be hard, but definitely use your discernment and see what you can delete off
your plate.
Even if it's a small chore, a small thing, just let some things go to the wayside.
Or see who can support you and delegate.
eight or ask for help or things like that.
When you feel like you're starting to drown
and forgetting your name,
I know what it's like, I've been there many times.
So just encourage you to let some things get pushed off
to somebody else or whatever you can do.
And I know sometimes that there's limited options.
So you just gotta do the best you can, but we love you.
We want you to be, we want you to be okay.
Aw, thanks, that means a lot right there.
Yeah, and I'm not giving up.
I'm just like, oh man,
I gotta get out of this tailspin somehow.
Yeah.
I used to say the needle is moving
with or without me at this point.
I'm just hanging on for dear life.
Yeah, that's a good one.
Yeah, I dropped my,
I'm gonna be dropping my price pretty much
because I don't know, I was like trying to strategize,
but I think getting on a call,
maybe getting some other opinions other than just,
I don't wanna like self-sabotage,
but I'm like, I don't even care right now.
I just need things to move.
Like, let's just move something, you know?
Yeah.
Yeah, we want things to move,
but it is good to get some feedback
on some of those lead magnets
and listing and all that stuff too,
to make as good of informed decisions as you can.
So I think that would be a good place to start.
And again, you can post,
you don't even have to get on a video call.
Like if you can't,
you have the luxury of being able to post and get feedback.
Cool beans, thanks guys.
Yeah.
What else today, guys?
I was just gonna speak to Kate,
but I mean, to everybody really.
I feel like, you know,
I've talked to some of the inner circle girls
and then I was just on the Monday mindset call.
And I feel like, like what you're feeling,
and we had, you know,
in our inner circle call last week too,
what you're feeling is like very much like,
we're all feeling that, that strain.
This time of year is famous for that, you know?
And it feels like, it feels like, you know,
having a business should make the holidays feel lighter,
but it doesn't, it feels heavier and that's okay.
And, you know, we just keep pushing forward
and keep moving it.
But I didn't want you to think like,
you're like the only one feeling that.
Cause I mean, I've been in this for two and a half years now
and, you know, still feeling it.
Like it's still, there are still days where it's like, wow,
it would be easier to just walk away and do nothing,
you know, but if it was easy, everybody would do it, right?
That's what I always tell myself.
If it was easy, everyone would be doing this.
So, you know, I've made it this far.
You only fail when you give up.
So just keep pushing.
Bye, Lisa.
Go buy your turkey.
What are everyone's Thanksgiving plans?
Anybody want to share?
I mean, I could give myself a pat on the back for that.
Cause this is the first year we're not hosting
in a long time.
So I did take something off my plate.
I am not making the turkey.
We are going to someone else's house.
I don't have to worry about fixing up the house or anything.
Yep, just plop some sides in the carryaway thingamajig
and off we go.
That's amazing.
I love that.
Good job.
What about everybody else?
What are your plans for Thanksgiving?
Thanksgiving, Thanksgiving.
We're getting to go with family.
Yeah.
It's the first time in several years, actually.
Okay.
Since we moved to be close to family.
So we're excited.
The kids are excited.
Yeah.
That's fine.
I do have one quick thought on the KDP PPC,
if I can ask that now.
I don't even think we need to look at it.
So Camden in her course recommends
starting with a broad match.
And I'm wondering if we should also put in an exact match
to just get a little bit more visibility
on the keywords that we know we want to rank on.
Because her method is kind of more like,
put it out there and see what's,
it's more of a discovery, of course, a broad match.
Yeah.
And just realizing like,
we're probably going to spend three more doing that
and like probably get the data we want,
but it's going to be a slower start.
So just wondering if we should dig into an exact match.
a little bit too for that. Well, I mean, it's up to you guys. I like your line of thinking, though.
I mean, I think that your logic is sound, if that helps at all. Yeah, no, I appreciate that.
Yeah. And I think that it is, it's good to remember that people have different strategies.
So yes, when I have a different strategy, you are more than welcome to do so. Right. Well,
my sense is like, not just different people, but like every different product and the types
of keywords that you want to rank on or that are a good fit for your product. You know,
some of them are going to be much more broad, and some of them are going to be more specific
and tailored. Yeah. Hey, Gabby, your input on going back to some of the Sophie Society trainings
in the KDP course was really helpful. I reviewed some of those, the one specific with, I think,
Chris Rawlings. There is one on actually getting, measuring the data. Is there a download somewhere
in Amazon Seller Central where you can get all that data, like the total sales and things? We're
particular format or? Yeah, so there is in phase four, there's, I forget which lesson it is,
but there's a lesson on like downloading certain reports. And also, it comes from Chris Rawlings,
too. So you can do a search on there on like his YouTube video for like reading different reports
and things like that. But yeah, there's both. Okay, perfect. Thank you. Yeah, Casey, it depends.
So probably what you're talking about is creating a new one, like what Michaela said for your
TSCRK. You can add to existing ones to have like a multi-keyword exact match. But I think
what you're talking about is to create a new one. Okay. Okay. Yeah, because there's two keywords
that I didn't use as far as like not doing my TSCRK. I did, I think I put those, like I plugged
one in and hit add and then I plugged another one in and hit add. So I might have done that incorrectly.
Okay. I'd have to probably see it, but. Okay. If you like drop me a screenshot. Okay.
So just create this other one that I'm gonna add as a new one. Okay.
Thank you. Hey, Gabby, would you mind sharing that Chris Rawlings video where he's talking about
these reports? You said we have it on our phase four or is there a YouTube video separate? Because
I have no clue how these reports work. So I just want to get, you know, more visibility,
have more authority over them. Yeah, I don't have them saved. But in phase four, we have,
again, I forget what it's titled, but in phase four, we have a video, a lesson on like downloading
business reports. And then also you can do a search on Chris Rawlings' YouTube channel of
just like the different like videos and like different business reports, search term reports,
all of that. There's a couple of different ones. It's not necessarily all in one.
Yeah. Yeah. I know. Search term reports, I'm getting better at those. But then the business
reports and all those analytics, I still have to venture into. So it'll be good learning over there.
Yeah. Thanks. Anybody else want to share their Thanksgiving plans? Hey, Nicole.
I have a question, actually. Okay. Do you know if there's any sort of integration with
Square card reader and emails? Like I have that festival, this crash fair next weekend.
So customers info, I would love to like add to a workflow or add to some sort of mailing list or
just collect their emails. I'm pretty sure it has to be manual. But I was wondering if any
one had heard any sort of easy way to transfer stuff. I have no idea. I think that'd be a
question for Megan. If you post in the group or get on tomorrow's call as well, the Tuesday call.
Oh, there's still. Okay. Because I have no idea. Add to that, Gabby. I just did an event
last month and I collected so many emails by doing a giveaway. So I had like a raffle thing
that I did and I did it just because this was like a very small community.
lots of old ladies type thing, you know. But I did, just like I printed some on Canva,
some coupon, you know, promo that they could fill out and they just gave me their email.
And then at the end of the day, I just drew one. It was a really small event and I wasn't expecting
a ton of sales. So that gave me a win, even if I, you know, I did make some good, you know,
I make good sales, but I got probably, I think I sold maybe like eight or 10. It was like I said,
very small event, but I collected like 25 or 30 emails. So that's awesome. So you had them
write them down and actually did the, the rap board there. Okay. Yep. So that at the end of
the day, I just pulled a raffle and then the rest of them, I just got their emails.
I know I can do like a QR code for people to scan people just like at the end of the sale,
they don't want to fill out anything else. So I'm like, what's the easiest way? So maybe I'll
have to, I did too. I used, I use Stripe is integrated into my Shopify. And so if I had
anybody that just wanted to pay credit card, I just took their credit card from them and I
filled out the information as if I was purchasing it on Stripe. And then I just asked them for their
email address. So as I was filling it in. Okay. That's okay. Cool. Thank you so much. That's
helpful. Giveaways are great way to get contact information. Oh yeah. And I have like, I have so
many cards I want to get rid of. Perfect. Or like, give me your email address. I'll give you a card
right now. There you go. Thank you.
All right, Casey, can you repeat your question? I see the screenshot.
Repeat it one more time for me. For my exact match campaign I'm doing, I plugged into
two keywords that had a search volume of like 7,000 or more. Okay. And those are the ones that
are showing underneath that, like where that screenshot is. So I don't know if I should have
done those totally separate and different campaigns. Cause I plugged them both in
to the same campaign. Not necessarily. So there's definitely a method to the madness with like
having multiple keywords in an exact match. What's nice about this one that you incidentally did is
that they both have the same like root keyword of tent. So when you have multiple keywords in
an exact match, a lot of times you want to group them with that similar root word. So I think
that's a good start. I think with your TSCRK, we probably advise you to do a single, like do it by
itself so that you can like be very clearly understanding how it's performing, how you're
performing on that keyword. But there's not a right or wrong answer. It's just different ways
of doing it. Okay. So I'll just leave that and then do a separate one for just my TSCRK.
Yeah, that sounds good. Thank you. Yeah, no problem. And then I'm going to share what I'm
doing for Thanksgiving because I'm really excited as you guys can tell. Really I just, so I love to
bake, but I just never bake just time bandwidth. Also I can't eat constant baked goods all the
time. I like, I literally can't keep dessert in the house. Like I literally never buy dessert
unless I know I'm allowing myself to eat all of it in one sitting. It's a very strict boundary. I
otherwise I will be 600 pounds and I'm not joking. But I started following this new Instagram page,
this girl who works at an inn up in Michigan and she's the baker there. And I'm obsessed,
like extremely obsessed. And I was like, you know what? I'm just going to go crazy baking
for Thanksgiving. So I'm literally baking four pies, cinnamon rolls, and like a cobbler.
And it's way too much dessert for the size group that we have. But I just like, I'm decided I'm
going to just choose to ignore life's problems and just be in the kitchen and bake this week.
I'm just choosing to do that, putting my stress aside for a couple of days. So it's going to be
good. Even the baking will be therapeutic. Yeah. And then also what's your address again?
And I'm letting my husband clean up the kitchen.
Oh, yeah. It'll be like aromatherapy to like, I can smell that in my mind. I'm like,
yeah, I'm really just gonna go crazy. We're making I'm making a apple pie, pumpkin pie.
Obviously, I'm doing a cherry and rhubarb pie for my dad because no one ever wants
cherry pie. And I was like, well, we'll do it. And then I'm doing pecan pie because my husband's
you have to make pecan pie. And I'm like, I don't but I will.
And then the cinnamon rolls are for me and the cobblers for me.
Are you doing, like, baking the crust, buying the crusts, because it feels like a lot.
I'm making the crust.
I love to go all out on things like that.
I'm kind of a snob with certain things, and I'm just like, if I'm going to bake it, yeah,
all in.
I mean, not always.
I've definitely bought pie crust before, but sometimes when I really want to be all in,
I'm just like, yeah, I'm nerding out.
I'm just going hard.
And, like, the next day, coffee and pumpkin pie for breakfast is my favorite.
See, for me, it's coffee and cinnamon roll.
I'm not a big on pie.
I just, it just doesn't really do it for me.
I like a French silk pie, like chocolate, but, yeah, I was like, I can be happy.
And the cobbler I'm making is from a recipe of a book that I have, and it's like a chocolate
cobbler with, like, the recipe has, like, plums and peaches.
We couldn't find any peaches right now this time of year, so we're just doing plums only,
which honestly is my favorite part of the, like, the fruit part, and it has, like, it's
interesting because it has mint in it, and it also has, like, coconut in it, which you
would not think works, but it does, and I don't even like coconut, and it all just somehow
comes together very beautifully.
Sounds delicious and amazing.
Yeah, I was gonna say, take pictures, like, I want, like, a whole feed, a whole video
blog, or whatever you want to do.
Share your cinnamon roll recipe.
I love cinnamon rolls, too, but I, when I make them, they're always too dry, and, but
man, I worked at a coffee stand for a long time, right across from the bakery in the
farmer's market, and cinnamon roll day, I was a goner.
I was like, you may as well just drop it off over here, like, so good.
Yeah, you gotta have enough butter.
Gotta have enough milk in the beginning, warm milk.
Yeah, make sure they rise long enough.
Kind of an important one, but what's great about cinnamon rolls is that even if you don't
let them rise long enough, they're still delicious, you know, like, the texture's not
right, but who cares, you know, just eat them.
That's what I love about cinnamon rolls.
They're good even when they're not good.
I really want some right now.
My husband was concerned.
He was like, I'm worried that you're doing too much, because we've just had a lot going
on. I was like, yeah, I think that would be true pretty much any other time, but I'm
just deciding to ignore everything, and so it'll be good.
And I've got a strategy.
He was very concerned. He was like, what about the pie?
Like, when are you making the pie? I was like, Ryan, I got it under control.
And if the pies don't turn out like.
You can probably still eat them.
Yeah, oh, they'll turn out, but yeah.
Oh, so then what's the problem?
Yeah, it's just like it just creates busyness.
Yeah, we've just had a lot going on.
But yeah, I'm like, I just need something to pretend everything doesn't exist.
It's the it's the procrastination production.
You'll be like, oh, I'm just baking pies for fun and all of your great ideas are going
to pop out then. So we have a notebook or your phone or whatever next to you.
Good to go. Absolutely.
So funny.
Are any other questions?
If not, I'm going to ask another Thanksgiving question.
I'm just OK, sorry, I don't know.
Sorry. Go ahead, Melody.
No, that sounds great, by the way.
I'm excited that you're getting to bake.
I totally understand the like needing to put the stressful stuff aside and do something
therapeutic and fun.
So but my question was actually about if there's any consideration for any other day
that office hours could work or if we're pretty much like always going to do Monday.
There is room for consideration.
I had done Monday because that was when I changed it a little bit ago.
That was what works mostly for everybody.
But there's definitely room for feedback.
I can always put up another vote, another poll, and everyone chime in again.
That would be great, because Monday is really hard for me to make.
Yeah, absolutely.
Thank you. Yeah, no problem.
OK, my next Thanksgiving question is what's your favorite Thanksgiving dish, which I know
is not an original question at all, but do we ever get tired of that question?
You don't see. Anybody, anybody mashed potatoes, OK, size, I'm actually don't hate me.
I don't love Thanksgiving food.
I just kind of like could do without turkey.
So like.
I would love like a steak instead.
I just want to hang out with friends
and eat delicious food.
So my friend's actually gonna make a shepherd's pie.
And his sister was like,
that's an interesting choice
considering you're making English food for a,
so we went to like a whole political thing.
It was really funny.
But so we're gonna have, yeah, shepherd's pie.
But then there's also gonna be probably a pumpkin pie
or an apple pie.
I feel like shepherd's pie is not that far off
from Thanksgiving food.
It's the same vibe, I feel like.
It just, the meat is like totally,
I just like, I'd rather have all your desserts
the next day and leftovers
than have like the Thanksgiving sandwiches the next day.
Yeah.
But that's me.
Fair enough.
So yeah, we are also putting an Indian spin to our dish.
We are taking to our friends Thanksgiving.
So yeah, I'm making, I'm baking like a savory puff
kind of a pastry with like a chicken,
which is flavored with Indian spices.
So it will be a puff pastry
with the filling of like chicken
marinated with Indian spices.
So that's the take, Indian take.
What's it called, what you're making, what's it called?
So normally we make it with potatoes.
I'm also making a vegetarian version
because I'm vegetarian.
And for my friends, I'm making it the chicken version.
So we have it, we eat it in India.
So it's like a puff pastry.
Like we get those pastry sheets, right?
So in those pastry sheets,
I'm gonna make my own minced chicken, you know, filling,
which will go in those pastries.
And then I'm gonna make those, you know,
those with chicken and with potatoes and peas with some,
yeah, so two versions, yeah.
The only reason I ask is because the baking book
that I have, she's Indian.
Not assuming that it's from the same regions
or anything like that, but like I'm best with her
in all of her stuff.
Yes, I mean, it is more like,
like I would say a marination of Indian and Western
just to get a fusion dish out of it.
I wouldn't say it's like a typical Indian dish,
but I'm trying to do something fusion, yeah.
Love it.
Yeah.
Besides the dessert, my favorite, so it's stuffing,
but not the way most people make stuffing
because it's the most, the way that a lot of people,
maybe they're all white who make stuffing this way.
I don't like, and so the way my family makes stuffing
is actually really good, full of a lot of flavor.
That's my favorite dish, but it has to be specifically
the stuffing that like my mom makes.
What's in it?
So it's not just like a lot of spices.
It's got like good sausage, like pork sausage.
We use cornbread.
We don't use the box, lots of butter.
It's just like really good.
I'm slowly getting converted into Thanksgiving.
And then my cousin's mashed potatoes are pretty good.
She makes like a garlic something mashed potato
that are also very delicious.
I really don't care about turkey, but it's fine.
I gotta eat protein, so I'll eat it.
Hot dog buns, okay, I can see that.
I can see it, I can see it.
They're kind of sweet, so it kind of gives it like sweet.
Yeah, but I'm very particular about who makes my,
you know, like I like so-and-so's mac and cheese
because she makes it with like four different cheeses.
I make, you know, it depends on who makes what dish.
You don't touch it.
You don't touch the others.
I love Thanksgiving food and I love leftovers.
And I don't normally love leftovers,
but it's like Thanksgiving is the only time
I do like leftovers.
But I think, you know, like you go through the whole day,
you eat all the fun stuff, but then the next day,
my family's always made like a turkey noodle soup.
And it's my favorite.
They use, the secret is using pickling spice
in a spice ball when you're, like before you add the noodles.
If you put the noodles in and it absorbs that spice,
it tastes really weird.
So you have to take it out before you put the noodles in,
but it is like, I love it.
It's like my number one comfort food.
And for all.
mamas that have younger ones, mine are older now. But something
that became really fun for us is now I'm like, Okay, what's
your favorite dish, you get to make it. And so that's kind of
what like, since we're going somewhere else, I'm like, Okay,
what makes it Thanksgiving, that's what you're making for
taking to our friend's house and stuff. So that's been a lot of
fun is getting to hear like, you know, what's going to be missing
if you don't make this?
Oh, we need more of that attitude in my family.
My cousins, like adult children are like the most spoiled ever.
And I was like, I'm not making what I normally make. If they
want it there, they can make it. And then I got it. I got
crickets. There's no response that so you know how they're
feeling about that.
Anyway, all right, guys, I have to get to my team call now. But
I hope that everybody has a wonderful Thanksgiving. If I
don't see you between now and next week. Yeah, I'll put out a
vote for potentially new office hours. So be on the lookout for
that this week and maybe go vote if any other time would work for
you. Yeah, that's about it. Okay. All right, folks. Thank
you. Bye. Happy Thanksgiving.