you
hello
hi how are you doing
I'm good how are you good you look cozy oh my gosh it's freezing in Texas and
you know we don't get cold weather ever I know I'm in Arizona I understand oh my
gosh I'm like I'm hot I'm cold I'm hot and then you walk inside and the heater
is on like a hundred and it's like like no wonder why we were so freaking sick
last last week Peter I don't think I've heard you yet if you said anything
yeah I don't think I can hear you if you've been talking can you hear me now
yes how are you doing yes I'm well thank you yeah I'm loving the cool weather I'm
in my sweatpants and a sweatshirt which I never get to I have my door open
specifically so I can be cold so that I can bundle up that's awesome any
questions from either you guys are you guys just hopping on to listen I do okay
cuz you know I just launched yeah I just oh is Peter it is he on to talk or
is he oh yeah no I'm yeah I'm Melody's husband ideally hopefully Melody can
join these but I know there's there's an ongoing email this time frame doesn't
work for her because of a co-op with our kids I happen to be on PTO so I'm
jumping on but I typically wouldn't let you start oh no not at all I do have
some questions but Casey please feel free to to yeah jump in yeah okay um
yeah Gabby I so I of course I launched and I have a few campaigns like running
right now but I'm a little skeptical because I have not I've had impressions
I've had clicks I had no sales from my campaign and I'm like I'm not gonna
change it so I talked to her on Monday I just didn't want to go and change a
bunch of things like and I mean I've had a total of 39 sales since last week
which is freaking awesome but all organic ah I don't know you're gonna
have to see I mean yeah I think I don't what is organic mean organic means like
so someone like bought from your listing that's not like the advertisement of
your listing like when you go in on your search results you'll see yourself twice
you'll see a sponsored which is like your ad and then you'll see a non
sponsored which is like you are just organic self okay yeah cuz I didn't know
like when you when you end up being sponsored like I only have one I did
request a bunch of reviews from like all of my friends and say look I appreciate
the sell the sell is great but the review is
just as important for me and my rank right now.
And friends and family, they came and they came hard
and I'm so grateful for it,
but then randomly, I had no sales.
I think I had one or two the next few days
and then two days ago, not yesterday,
I'm getting my days mixed up, Saturday, I had 30 sales
and I'm like, what, how did this happen?
You know what I mean?
That's amazing.
Yes, it is great, but I was kind of down like a few days
and I'm like, you know what, I'm not gonna check this,
I'm gonna let it work its magic,
kind of like you told me to,
but I kind of want you to see what I have and-
Yeah, share your screen.
I just don't, like I said, I don't-
There's a lot with like Black Friday,
Small Business Saturday, Cyber Monday,
there's a lot of stuff going on.
Oh, okay, so probably because Saturday I had so many sales
because the advertisements, I guess maybe they're running.
I don't know, I'm trying to understand all of it
and then like if the sales are also in real time,
like it doesn't seem like my numbers are like adding up,
I guess, on a particular day, so maybe-
I definitely think that data takes like a couple of days,
not like, like when sales show up, it's like, okay,
we need to like, sometimes the campaign manager
needs to catch up to where the sales are at
or it's like the sales are happening
and it's like everything else needs to catch up,
so it definitely is a little mismatch sometimes.
Okay, that makes sense, but yeah,
and I'm just like, I guess something needs to be tweaked
with my, and I ended up putting up like an A-plus content,
which I'm sure it's not perfect,
but I wanted to like make sure I had that
because I know it said, it kind of gave me,
and it'll probably show it right here,
it's just running really slow,
but it says something like,
you've had something about five clicks out of 11,
um, your competitors stuff, like basically,
I guess they up their sales 34% because of A-plus content,
so I was like, okay, well, I need to do A-plus content then,
but see, that's the targeting performance,
and I'm like, yeah.
Can I request remote control?
Yes, please do, do what you need to do for me to,
because like I'm paying towards this,
but again, I told my husband,
he's like kind of getting into this,
and he's excited for me, of course,
like it's been a long time coming,
but, oh, sorry, I gotta hit approve,
and he's just like, don't change anything
until you talk to Gabby, like you just,
you know, you're so new to this and blah, blah, blah,
and I'm like, I know, I know,
but I've had a lot of impressions,
and I feel like a lot of clicks,
but nothing's converting, so.
I will say your click-through rate is very low,
so that tells me we need to optimize something
on your thumbnail, so your thumbnail is,
like when people are scrolling the search results,
and they see main image price,
your review rating, and your review count,
so that just tells me
that something could be optimized there.
I'm not saying that's like the whole reason
why you don't have orders, but it's low,
like we want the goal, like the end goal
is to get this above 2.5%, and then on from there,
so from right here, your goal might be like,
well, let me see if I can get it to 0.5% consistently,
and then from there, 1% kind of thing,
and incrementally see what you can do.
That might mean trying a different main image,
it might mean adjusting your price,
it might just be like as you get more reviews in,
that will improve, because people are like,
oh, yeah, we can trust them, there's more reviews,
you know, any number, any combination of those things.
Okay, get ready campaign, I'm gonna look at this.
And I still never added the kids play tent,
like my actual TSC arcade,
because I kind of wanted this to do some work,
and then I ended up throwing in the A plus content,
so I'm like, okay, well, let me try this,
and then there's no reason why I haven't started it,
I just.
Yeah.
Can you tell me, do you know,
like your retail price is how,
what is it compared to like your competitors?
Is it lower? Is it the same?
Is it on par?
I mean, it's about the same,
it's like these tents are anywhere from like $35 to $60.
$59 so I did have a $5
You change this last time does it automatically like
Change that like change it it used to keep it the same and now I feel like it resets it every time which drives me
Okay, but uh
But I feel like the $5 coupon might have gone off
And I that was another one of my questions if it's
If it's off now because of what I set it to can
It has a date when you set up a coupon. It has a date range so you can adjust it
So it might have fallen off depending on what the date was for it
But can I go back in and add another one whenever?
Yep, absolutely
But yeah, and then I randomly I checked my sales like this morning cuz I was on a treadmill and
It showed I had two sales today, and I'm like yesterday. It showed I had zero and
That could happen it does happen I know but I'm like I just want to make sure all my stuff is showing
Okay
So
I'm gonna recommend probably add some more
campaigns, so a
Couple of things here with indoor tent can kids indoor tent toddler play tent these have very
They're very broad so like the buyer intent on these words is very
Unspecific so someone could be looking for an indoor tent, but there is a whole lot of different varieties of indoor tent
Yeah, you might want to not that that's bad
So I'm not saying that's bad at all, but you might want to add in some campaigns that have a more specific
buyer intent so
Like it. What's your TST RK again? It's kids play tent
right and
I have it's I have exact matches for play tent and
Kids tent
Okay
Hey Gabby while you're bringing that up is it safe to assume that with Casey because she has
Zero PPC sales so far that the sales she got over the weekend were basically all organic just from her listing
That's what I would yeah
Okay, not a bad thing like it helps your organic rate, which is right ideal like you want your organic rate to move up the chart
Fantastic, okay, finally here you go. I'm still learning. Yeah, there's a
So you're gonna have homework Casey I'm gonna give you some homework here, I'm ready for it cuz I'm like I need to I
Need a bump
Bump my PPC
One of the things is gonna be to go and look at some of your competitors that are performing
well, or decently well, or at least I've been around for a little while and
I think it's where you were like you do you run cerebro on their specific listings so that you can see
what
I can't remember if it's you can see like what keywords they're advertising on or they're ranking on something like that
Because you might want to copy some of their
Word because we want to find keywords that have a more specific buyer intent. So
I came and think like this would probably be a really bad example
But for like if someone wanted specifically a pink one theirs would be kids play tent paint like that's much more specific
So when they search that ideally they should
Mostly be seeing pink play tent. So we want to figure out what those more specific ones are for you
And compete on or like girls or boys like I know I
Finds kind of gender-neutral which I think most people bought it for girls
But but you could even see like how does that mean?
Is that a keyword like kids play tent gender-neutral?
Like is that something that's like has a decent like search volume that you might add on that you can perform well on
Just because these are all very broad. So these are gonna be hard to compete on
Right and like do really well right now while you're not that it can't get better and it can prove
the other thing that I'll probably have you do is
Go into phase four and under the bonus
section
one that's
Generate business and search term report. I'm specifically looking at that search term report one and want to see
Like where are you getting clicks? So you haven't gotten any sales from
PPC, but we could see like, are you getting clicks on other key
words that we can start advertising or other competitors
products, that we can make some new campaigns and like,
hypothesize, like, I think I might perform well on this based
on what I'm seeing so far. So that's gonna be one piece of
homework. Another homework was looking at your competitors, see
what they're running ads on. And then I, like Peter already
said this, I particularly love product targeting campaigns. So
you might want to go and make a list of competitors that have a
higher price point than you that you can then create a product
targeting campaign. And you're basically offering consumers, I
have a better deal over here, mine is cheaper, it looks just
as nice, you know, and kind of deal like in the, you know, the
whole incentive is, it's cheaper. It might be the same
thing with like, if you have a better feature than some of the
competitors, you know, especially some of the
competitors for your product, particularly who don't are not
easy to assemble, or maybe they fall down a lot. Yours is
better, you know? Yeah, you're gonna want to put like at least
six ASINs in one product targeting campaign. So if you
end up having more ASINs than that, you're going to want to
separate them into like, categories. So for instance, the
ones that all have a higher price point will be one
category. And ones that maybe have a lower review rating will
be another category, and that'll be a separate product
targeting. But that can also help boost your click rate can
help boost your rank, because it's telling the algorithm when
someone clicks on you, that you're very relevant to
whatever it was they searched. Like if they search like kids
play gender neutral, and they go to a competitor, but then they
see your ad, and then they click you and buy you. That's like
ding, ding, ding, super relevant. We're gonna, Amazon's
gonna push you up to the top.
Okay.
And you said don't use six ASINs in one product like split up
one at least you want at least six.
You want at least six. Okay. Okay.
Yeah, and Gabby, for what it's worth, the we we started a
product targeting campaign a couple weeks ago. The a cost is
still pretty high. It's like 80 plus percent, but we have
gotten some sales from it. So that you know, when Yeah, when
it's my turn, that might be a question for you in terms of how
we might want to optimize that or get a little bit more
mileage out of our product targeting campaign, but that
that's definitely yielded some sales for sure.
Good, good, good, good.
Yeah, you can move on. Gabby, I have more questions, but I'll
stay on and I can wait. So yeah, this question might help me.
Pierre, what questions do you have?
Yeah, so the sales are just clipping along. We have gotten
some organic sales and keeping an eye on our PPC. And it's been
about Yeah, three sales a day through PPC, which I don't know
our sleeping backliner product isn't something that Melody and
I think sells a lot on like Black Friday. Hopefully heading
into the new year. I guess my main questions were just kind of
maybe if you could look at some of our campaigns and see if
there's any adjustments that might be made or what have you.
Yeah, we can take a look.
If you're okay with that. Bear with me one second. Okay,
that's right. So let me see if I can do this. Okay. Okay, let me
share. Okay. Can you see my screen here?
There it is. Yes.
Okay. So I don't know if you want me to scroll over or where
I'm at. Do you want to navigate?
How about you navigate and you show me what you want to ask about specifically.
Sure. Yeah. So as far as product targeting, I mean, if I drill down
into that, the click-through rate seems pretty decent. I think
the click-through rate is like what was that? 0.82.
Not bad.
The A cost could be a lot better. I mean, it's at like 76%. If I
go here under if I drill down into this one.
And open in a new tab, I mean, this is what the search terms are for this.
And typically what we do is we look at like rank by order.
So if I click on this, and I mean, you can see here two on this particular product match there.
So there's a couple where it's yielded two sales already.
So I don't know if this is helpful data.
The one that's low that has 13 clicks, but no sales, that one is throwing off your ACOTS.
Okay.
So is this ASIN, is this in your, is this one of the ASINs that's in the product targeting campaign?
That's a good question.
I don't, is there an easy way to find that out?
I mean, I would maybe, I don't know.
I would go to the targeting tab so that you can take a look.
And then look at the ASIN numbers.
I don't think it is.
So, I mean, potentially what you could do is you could negative target.
I don't know.
You could, there's a pros and cons to negative targeting that specific ASIN.
Because it's just, you're spending a lot.
It's $16 and it's taking up a lot.
So you could negative target that.
And that way you're not going to show up on that ASIN anymore,
which I personally would do because it's a Coleman.
So it's probably, it's just a big brand.
It's going to be hard to compete with them right now.
And it's a flannel.
Do you think it has something to do with it being flannel or more that it's a Coleman?
Maybe both.
I mean, the buyer intent is just not there.
So you could add that to the negative targeting.
Otherwise, it's actually, if you took that out of the equation,
your campaign would be doing quite well because these ACOSs look great over here.
Thank you.
Yeah, no, no, that's really good feedback.
Even a week ago, we were feeling like some of these were like,
oh, should we add it as a negative?
It's like, no, it's still too soon.
But you're actually right.
13 clicks and no sales.
Beyond that, probably my other big question, I mean, the video match,
the video campaign and the phrase match, the bottom two campaigns,
they're not great performers, but they're still yielding sales.
So we're keeping them.
My one big question actually about the exact match is,
if I open that up in a different tab here,
there's two clear good performers.
Let me open this one up in a new tab too.
It's our TSCRK, which is great.
It's just Sleeping Bag Liner and then Sleeping Bag Liner Cold Weather.
Let me just go there right now.
And then prioritize based on orders right here.
Yeah, so if you notice, yeah, it's a two at the very top, of course.
And I read somewhere, I think it was in one of Amazon Seller Central's
newsletters that if you have a campaign like this, you might want to
consider breaking out the top performers in a different campaign.
Is that something you'd recommend or not really?
I would say that's true.
If it were me, I would probably do it if these ACOSs were even lower.
Got it.
Just specifically if it were me.
So if they were hitting more like 30% or lower, then I'd be like,
okay, that's a strong enough performance,
but I might want to put it in its own campaign.
Okay.
But at this point, I still want to optimize these ACOSs.
Even though these are pretty decent, I would still want to recruit them.
Yeah, and proportionally, I mean, this is where we've been getting
our most PPC sales, right, clearly.
I mean, it's the exact match on these.
No, that's really good input.
We'll definitely keep an eye on that and keep that in mind.
I mean, that was my last question for now, maybe for you and the group
is, you know how we all get those emails from Amazon Seller Central
with the different ad campaign features and things like that.
I've read through some of them and they've been hit or miss.
Like some of them is like, oh, this isn't relevant at all.
Some of them, I'm trying to figure out how to capitalize on them.
Do all of you read those or find them helpful at all?
I mean, yeah, I'd love to hear from everybody.
I personally always found the emails overwhelming, so I tended to ignore.
And I was just like, I'm just narrowing in my knowledge from Rainmakers.
That was kind of my method at the time.
Lisa, what do you think?
Which emails?
Kevin King goes to my trash now.
I'm sick of him.
Yeah.
In the beginning, I used to try to read all of them, like the ones about AI.
And now I'm just like, everybody's just trying to sell you something and I'm over it.
Yeah.
No, it's emails from Amazon.com or Amazon Seller Central.
So, they're the actual emails about different features of PPC.
I personally don't because I have Soapy Society doing my PPC.
Got it.
That's why.
Yeah.
Soapy Society, from them too, they will always say, do your own research.
So, Amazon's going to give you a lot of suggestions, a lot of like, oh, try this and you could
do this.
But for the most part, I think we're still aligned with Soapy Society in the sense of
kind of do your own research, make your own hypotheses, kind of make your own suggestions
and go off that.
Now, if you want to look at those and they seem like they could be relevant and they
match up with maybe what you're seeing, then it might be worth it.
But that's my take on it personally.
Okay.
That does remind me, remember when I was asking about breaking out the exact matches and you
said maybe when the ACoS gets lower, if and when that does happen, when you break them
out, what does that actually look like?
Do you remove them as keywords from that main campaign where you have other keywords?
Will that mess with the algorithm?
Like what does that process actually look like?
I don't take, I don't like remove them or anything like that.
I just create a new exact match campaign with only that keyword.
Okay.
You can have them both going.
Okay.
That makes sense.
Okay.
Well, thank you.
Yeah.
Absolutely.
Lisa, how are you doing?
And how was Thanksgiving?
It was lovely.
I only had to work my day job one day last week, so it was really nice.
And then had some like record sales and stuff for Black Friday and everything.
So yeah, it was really, really exciting in that aspect.
I didn't get the Shopify sales I was hoping to.
So that was kind of like disappointing because I built that email list with lead magnet and
nobody really bit.
But I got a bunch of Etsy sales for no advertising and everything.
So that was a nice surprise.
Like I didn't do anything and got some sales over there that make a bit more money off
of.
So that was nice.
Love it.
But yeah, just I'm here and trying to get fired up for the week.
Love it.
That's awesome.
Congratulations on the record sales.
Kate, I don't know if you can unmute, but I see you.
See you there.
Lurking.
Incognito.
How was your Thanksgiving?
My Thanksgiving was good.
It was good to not be in charge.
So that was cool.
I am curious about your pie.
I don't know if you talked about that yet, but I'm waiting.
I successfully baked everything.
The pie took a lot longer to bake than I was anticipating.
So it was a mad dash at the end.
I almost didn't make my cobbler, but as I was getting out of the shower, I yelled at
my husband to start cutting the fruit.
I was like, you can do it.
You can assemble it and then it can just bake at my parents' house, which is exactly what
we did.
Awesome.
I think my pies came out like a solid 7 or 8 out of 10.
I think the crust needed to be rolled a little thinner because some of them were a little
raw on the bottom so that they could bake through all the way.
But honestly, they were a big hit.
Move over, Marie Callender.
Hey, Gabby.
I saw a pecan pie at Trader Joe's when we were out just doing some shopping over the
weekend.
And I thought about you because I know that was one of the pies that you made.
Was it for your husband?
It was good.
So the ones that took the longest were the cherry and the apple because they have a topping
pie crust.
And so I definitely didn't factor that in.
Those were taking forever.
But the pecan and the pumpkin pie both cooked the most.
The crust cooked almost perfectly on those ones.
so they didn't take as long. But those were big. My daughter thought the pumpkin pie was delicious,
which is a big win. The cinnamon rolls were the biggest hit overall, which kind of surprised me
because I felt like those are so like, you know, not special, but everyone was loving them.
Cinnamon rolls are always special, especially if you can make them good.
They were good.
So as far as how I'm doing aside from pie, not great. But I also was like, okay, do I even go
today? Because I haven't implemented all the things that I should have done last week. So
what do I even say? What do I want to say? I was like, oh my word, we're drowning. I said that last
year. So this year, I was like, or not this year, this week, I was like, okay, there's got to be a
quick win. So I did a quick win thing and shot myself in the foot. So that's great. Didn't win,
lost more. What was it you did? Some Thanksgiving, I mean, I had some Thanksgiving
activity sheets for kids and stuff. And so I was like, well, I already have them. So I should just
put them out there. And then I had them on Meta. And I don't have all my funnels set up through
Rainflow yet. So I had like Payhip and Meta and my email, and I was just kind of juggling between
the three of them. And yeah, it, it, it got received really well, like the clicks were amazing.
So I was like, Alright, let's push this bumped up the like, the cost, right, like the spend,
and then like no sales and like so much money went out. And then I was like troubleshooting it with
ChatGPT even like, okay, this says this, this says that. And it's like, oh, we targeted the wrong
audience. I'm like, are you kidding me $200 later? Like, what do you mean? Because I was like, oh,
the funnel, I need to go broader, so more can come in. And then it all traffic jammed. And so my
quick win wound up costing me like $200. Well, what did you learn from it? To stop chasing shiny
objects for crying out loud Kate? Well, I don't know if I learned it because I did it again. I
mean, my goodness, how many? Okay, so if you could go back, what would you tell yourself like a week
ago to do differently? Take a chill pill. I would more practically, more practically, I would have
what would I I don't know that I would have done it differently. That's the thing is because I was
like, I think it's gonna work. I maybe would have been less aggressive, and maybe troubleshooted a
little bit earlier. Um, but where would you have been less aggressive? What do you mean? In the
spend? Right. But then I think it would have produced the same outcome. If like it was in front
of the wrong audience, then it wouldn't have mattered. It was. So yeah, I just had a lot going
on. And then I was too aggressive with a giveaway, which was like a lead magnet. I was like, well,
the bigger the magnet, the better. So we're gonna give away four for Thanksgiving, one a week. Well,
that was great, too. Now I'm exhausted. And it I don't know, maybe that will produce more fruit
later, because I just kept putting out emails. Here's our winner this week. If you didn't win,
check out the product. It's on sale for Black Friday, two sales, two sales.
Friend, what am I doing? I think you need to, there's a lot of things you could do. But one
thing is like, make a list of the things you've learned from this. So like, what, like, go back
and like, step by step. Okay, when I did this step of setting up, would I have done anything
differently? Yes or no? Like, now that you're on the other side of it, take what, whatever you've
learned and like, okay, so here's what I would have done differently. Here's what I've done
differently. Here's what I've done differently. Those are important lessons to learn. So it's
important to say, okay, here is where I was too aggressive. What was going on when I was too
aggressive? Like what was happening that tempted me to be more aggressive? What was the data saying?
And then I made that decision? Okay, well, now when that happens again, will you make a different
decision? Will you interpret it better with this experience that you now have?
Yeah, that's good. That's good. Right. Learn from the hindsight. But also,
I think, you know, like this morning, I woke up super early, which is not a me thing. I am not a
morning person. And yeah, I was like, in a panic. I was like, Oh, my word, what am I doing? I can't
believe we're here again, another week, the same thing. And
then I like had to sit down and like write out some stuff and
deal with my like heart part of it. And then I realized like,
no, I still did it. I'm still learning from it. So it's not a
failure. It's just my money or my bank account talking more
than like something Danielle said is like our worth isn't our
bank account. So like just putting that thought in my head
this morning more and more like, okay, listen, we're not
serving our bank account. Like we are going it is going to
serve us. And this is going to turn around. And I know we've
put good seed in the ground. So man, it's going to be a good
harvest. We're just putting in the sweat right now. And the
tears.
I'd also just, you know, you have a lot going on specifically,
I know. So, you know, you might want to reevaluate your
decision making right now. You know, the way that we operate
when we have a lot of extra stress going on, you're like, we
have to kind of re learn our protocol, like in our brain,
like how we do things, how we make decisions. So you might
want to take some time and just be like reflecting on what all
the things that you guys have going on right now. And be like,
okay, the way that I normally make decisions is not working
right now.
True that.
How can I what do I need to adjust in myself, that will
lead me to a place of making confident decisions that you
know, I can, you know, feel like I haven't made in a rush or
anything like that. So just like take time to self reflect on
those things and see what comes out on the other side.
Yeah, oh, that's so good, Gabby, because I'm definitely like
fire, fire, put out the fire run around like crazy, which create
more fires while I'm trying to put out other fires. So that's
so good.
Yeah, which is, it's hard to remember, like when you're
putting out fires, this decision making is hard, you don't have
the time. Yeah, time and energy to really think that you have to
force it, you have to be like, I have to take more time for this
decision, at least. And make sure I'm making one that aligns
with what I'm trying to do.
Yeah, that's so good. Thank you so much.
Yeah, no problem.
Hey, Gabby, you know, when we were talking about the product
targeting campaign that I screen shared with you, and you you
noticed the one where 13 clicks that you might add as a
negative. Is it off the matched target or the product target
that you add the negative campaign, if that makes any
sense?
I don't know if I follow.
Yeah, hopefully this is helpful for everyone else too. It's a
question. Let me just screen share again. Yeah, what I was
showing you earlier. This one right here. Can you see my
screen again?
Yeah.
Okay, so the one with 13 clicks right here? Yeah. So you know
how it's a product target versus a match target?
Oh, I see.
Yeah. When when if and when we add that as a negative, would it
be off of this product or the Coleman? I think I think you
mentioned as much it would be off the match product, the
Interesting. Really funny. Yes, it would be the Coleman. Okay.
I'll be honest, I don't fully understand the like, what is the
relationship between match product and product target on
here?
I don't either.
Yeah, just to be really transparent. I I'm not sure if I
understand that. I've not seen it like that before. Yeah, that
might be something on chat potentially. Okay, why is this
like, not the same product, basically, one or the other?
Sure. Yeah, because the product targets, I think, are what we
actually put in our campaign. And then the matched product, I
think, because it's an expanded product targeting. There's some
AI built in where it picks up the matched product.
That makes a lot of sense.
Yeah, which are specifically are not what we have word for word
in our campaign.
I forgot you did expanded. I've not done expanded before. So
that, that does make sense.
It wouldn't let us do exact. When we tried exact, it changed,
it flipped it over to expanded.
So that makes a lot of sense. Yeah, this is like the, okay.
Yeah. So then when you're putting in the negative target,
though, you're putting it on the ASIN for the Coleman.
The Coleman, that makes sense. That makes sense. So and then
maybe another question for the group. Has anybody in the group
had any issues with aged inventory? And the reason I'm
asking is, we
We kind of did our launch mid-year, kind of in the June timeframe, but we were in the
middle of a move, a lot of life changes going on.
So it's literally been within the past several weeks that we launched our PPC and then we
got an aged inventory alert with like a pricing schedule.
So a little concerned, I wanted to talk with my wife about what quantity, what volume of
our product takes up.
It's a sleeping bag liner, so it's not a huge volume for the inventory we have, hopefully.
I know we have this somewhere in the course content.
I do not know where, but you can go and it will show you how to look at.
You can look at your inventory and it'll show you how old it is.
So you could then see what is the fee being applied to that.
If you're getting that, I would recommend probably, I don't know, you guys can chime
in on this and your perspective, especially Lisa and Kate who have been selling, but I
would probably drop your price.
I would just try to move it, like move that product as fast as you can.
Because once it starts getting that aged inventory, that does tend to go up quite a bit, very quickly.
Yeah.
And even your Q4 storage fees too, I would just drop your price because it's not going to...
Yeah, that's my thought.
Just do whatever you can to move it as quickly as possible.
Sure.
Yeah, that's the two things they recommended in the email is PPC, which we're doing to
move product.
And then also there's like a wholesale type of program, like maybe a different part of Amazon.
I haven't looked into that, but dropping the price to try to move product would be good too.
Yeah, that's what I would do.
Casey, I see your hand.
What you got?
Okay.
Can you hear me?
Yeah.
So I guess, Lisa, you had mentioned that you have the Sophie's Society helping out.
I don't know how long you've had your products, but I'm literally like a weekend from my launch.
But I just, I kind of wanted to know y'all's feedback on this because like I'm contemplating
getting them involved just because like, I mean, obviously I want to push more products,
but I also want to learn a little bit more on the PPC side of things.
And I mean, are they like helpful or are they just like, I'm going to take the reins on
this and get you sales?
Like, is it more of like a mentor thing?
Because I don't, to be totally transparent, I don't feel confident enough in my PPC and
my understanding of PPC.
Like I don't feel like what my sales could be doing or doing what they should be doing.
Does that make sense?
Totally.
So for me, it was like, Sophie's expensive.
It's $1,000 a month and they require a minimum commitment of three months to start.
Now, I've had them for over a year now because I love them.
I love my guy.
My guy is amazing.
I also did it as kind of like a mentoring kind of thing, but also I'm still working
full time.
So I saw this as like a gift I'm giving myself.
So that, but he's also, like I said, too, he's a mentor.
We have a week, a monthly strategy call where we, you know, get on Zoom and we talk about
the brand and everything.
My guy is amazing.
He definitely is like happy to hold my hand through as many questions as I have.
Since I've been with them, I've done two Sophie Society challenges where like I was
learning the PPC along and like he was helping me with my challenges and everything.
So I, they helped me with free graphics and I've also had them do my premium A plus
content and they're doing my listing now for my variation and everything.
And like, he'll give like it.
If you can afford it, you're not going to be disappointed.
I don't think from the level of support you would get, but it is, it is pricey.
And then your PPC on top of that.
Okay.
But that's something I've given myself as like a gift while I'm working full time.
And then I know that like, if it's at the point where I quit my job or Gabby thinks
I should do it now, I could cut that back and that's all profit, you know, that I'd
be seeing in my life.
my business if I needed to.
And in the meantime, I've learned so much without like mess.
And the thing is all his campaigns are in there too.
Like they're not going away.
So like I can learn, he can,
even if you just did the first three months, you know,
you could have them kind of set up all your initial
campaigns and everything like that,
that you could then follow that framework moving forward.
Okay.
I mean, cause I have had, I will be honest,
I have had Zignify, I kind of had a hiccup in my manufacturers.
I had to switch manufacturers in the middle of all of it.
Cause they all of a sudden wanted 90% of my payment without a
QI, they weren't going to do that. And I was like, nope, I'm not,
I am not sending like $14,000 to y'all without even realizing or not even
knowing, like, you know, if my product is going to be okay.
So I have had Zignify involved and that has been very,
very pricey. And so like,
I know it takes money to like build a business and I get that I have, you know,
my family has businesses and stuff and my husband keeps reminding me of that,
but I'm like,
what more could my sales do if I had somebody help me like initially,
you know, cause I just don't feel confident enough.
I think, well, you've just started.
So I would potentially give yourself a little bit more time to not like you
couldn't like have someone jump on. That's, I'm not saying don't do that.
I'm saying like, even if you do have someone jump on today to do it,
you still have just started learning. So like you have like in the next month,
even we'll learn a lot more, like in the first month,
especially you will learn a lot. Um, so,
and I will say Sophie's Society is definitely the best. They are worth,
their price in terms of like the quality, their expertise,
but there's also a lot of other options out there that are less expensive.
You know, I would say an average price is around 400,
$500 a month maybe, um, for other PPC management options.
You could definitely ask, you know, in the mastermind group, like, Hey,
who do you guys use? What do you think? How's the experience been? Um,
just so you can compare. But yeah, I mean, you'll know.
Sophie's Society charges that much because they're worth it.
Like they are the best of the best. Um,
I had them for a little while and they were great, but yeah, it's expensive.
And that doesn't mean that someone else isn't going to do a great job.
You can at least talk to them. Um, my guy is Daniel Cook. He's,
he's in the UK,
which I love because I can meet with him before work because of the time
difference. So like, cause he, we meet at like 5am my time,
which is great. Cause I can like have a clear head for the day.
And you know, um, so that's nice for me. And he's, I,
he's like my British, like helpful older brother or something like that.
And he, he's really been great.
I know a couple of other brain makers are working with him now too,
that I've referred.
Along the lines of what Gabby was mentioning. Uh, one of the things I,
I heard from my other coach, our other coach is, um,
whether you hire someone to do this, like a Sophie society,
make sure you understand PPC at a basic level. Don't,
don't just hand over the reins, but go through the trainings. Uh, you know,
make sure you understand, even,
even if you're at a place where you're going to outsource it or help, you know,
have someone like a Sophie society help you. So that we,
we kind of took that to heart in terms of really trying to make an effort to
learn, you know, exact match versus phrase match versus broad match. When do you,
you know, those kinds of things. So,
And like,
I've done four Sophie society challenges and like he sends me a weekly report,
but like, I can go in and ask him very pointed questions. Like, Hey,
I see this is doing this, but like, it's taking the pressure off me,
actually going in and setting everything up. But like,
I know what I'm looking at, you know? And,
and that's something I've learned along the way.
You know, their challenges are great.
Okay. Okay. Yeah. I actually, I'm getting on a call with a guy,
I guess it's the PPC through Amazon. It's called EEC,
EECON, EECONC or I don't know.
But, um, I'm just going to do like an intro call with him just to see like what
his thoughts are. Um, but yeah,
I mean as much as I don't really care to just like take on another
signify cost, um, I don't know.
I just, I wanted to know your thoughts on that.
I don't think you would regret it. Like if it, at least even if you just said,
I'm just going to do the first three months to like help have them help me with
my launch and see how things.
are done that I can like, you can follow that framework. Right, right. And yeah, but they're
really good at spending your money too. So my biggest problem was we he did like too good and
I kept running out of stock. So I would also say, you know, if you do have them, if you go in with
the attention, like, hey, do the first few months, like set it up, you're, it's gonna feel overwhelming
to do that if you haven't learned anything in the meantime. Yeah, you know, because they're
gonna have many campaigns that all they have a naming structure, which I recommend actually using,
you can go on to their Chris Rawlings, YouTube channel and look up like how they named their
campaigns. Like, all of that is going to feel overwhelming if you haven't learned anything.
So you do want to learn enough to be dangerous. You want to learn the terminology. You want to
be able to know if they're doing a good job. You know what I mean? Like, those kinds of things,
even. Right. Instead of just saying here, here's my stuff. Yeah. Okay. Well, and I mean, I've
gone through the videos, the PPC videos, and I'm gonna have to do it again, because it is
very overwhelming. And I will have to say, like, I don't know the terms, like if somebody just said,
what's an exact match? Like what, you know, I'd be like, Oh, let me look at my notes.
Um, so I see, I see that side of it, too. And I'm like, maybe I should just keep doing what I'm
doing. I launched last week, and I had, I've had 3049 sales. So I'm confident enough in my product,
to know that, like, I can do this. But I'm all I am also thinking, because we're entrepreneurs,
like, what else could, like, what else could I be running to like, make this even though I haven't
had one sale from a campaign I'm running? So, but, but on that note, too, like, if you were
to hire them, I would make sure you have the inventory where you can make it profitable.
Because like, that was one of the mistakes I made, I guess with it was like, I didn't have
enough inventory. So I'm paying him all this money. He sells out my product in like two weeks.
And now like, I'm still paying him with nothing to sell. So they and when they were really cool
one month to they actually did like knock $500 off when I like ran out of stock. And you know,
we had to just like, put everything on pause. Like, you know, they were very cool about that.
But like, at the same time, like, I would even talk to them ahead of time. And even like,
that's a good way to like, think of bigger and better for your product. Like, okay, like,
what, how much inventory? What should I have before I take you guys on to make sure like,
we're not running out of stock, and I'm paying you to do nothing. So that's another way to look
at it. And that also helps you think bigger, too, about your product and your brand. And,
you know, it's kind of exciting. Yeah, and I'm already like, Oh, gosh, I need to do another
order. I mean, my my product is a little bit bigger and more expensive than most. So
that's another thing. Like, what do I do? Let it go. Let it go with the flow a little bit
and me work my PVC or like have somebody else like help me with it. But I would love to see
learn a little bit more and then see how you feel after a couple weeks, at least at least
see how that affects your confidence level in yourself. And then, you know, and then in the
meantime, you can be chatting with these guys and just seeing like, what's out there seeing what
your options are. Okay. And then P Sophie's Society does to PPC challenges every year,
they do like March and like September of your and they're amazing. It'll be a waterfall
of information, especially the first one you do. But it is so like you just learn a lot and they
equip you with so much knowledge. So that might be something I could start with is what you're
saying, like a challenge because they're seeing you there. You know, they're like they're kind
of mentoring you and teaching you along the way. But you're probably doing a lot of a lot more of
work, right? It's like, okay. And you said that's when is it the same?
I usually do them like March one in March and then one in September.
Okay. Which is great because these tents sell. I mean, they're, they're, the numbers look good
for the summer too. Because like, kids are out of school and parents need something to buy as
far as like, okay, let's try to figure out this.
But you can go on to their YouTube channel. Chris ones is a fantastic YouTube channel.
and they have specific videos for the launch phase.
Like you can search like launch and just see what comes up
and it'll all be launch related things like.
Right, I have a few.
I have.
He uses some words that are a little
too much for me right now, but that's okay.
I'll learn them eventually.
Great, this says the next challenge
is January 19th actually.
Oh wow.
Oh really?
Yeah, I just saw that.
I just looked it up.
I was like, whoa, that's kind of early.
Oh, nice.
That is early, I love it.
And they're so cheap, they're so cheap.
I just believe it's $27 to do it.
And how long is it, like, do you have it up?
It's a week, it's a week long, it's a lot.
Yeah.
And he really wants you to like,
like if there's not really like a team replay,
it's like he wants you like actively.
Yeah.
Okay, that's your Sophie Society?
Yeah, I'll post the link.
Perfect.
It's a commitment.
So like the calls are like an hour and a half
and then they have an office hours immediately after
that usually go an hour, hour 15, sometimes longer.
They always run over.
Chris talks.
Oh yeah.
They always run over on like the calls.
So it is a time commitment, but it is highly-
It's totally worth it.
Yeah.
Yeah, you'll never, like you'll get so much information.
Obviously the whole point of them doing the challenge
is to, you know, have you become a customer.
It's haircare brand.
And Gabby, Lisa, this is for various phases
of your business, right?
People that are just recently launched versus they're-
I'm going to do it again too,
just because it's so much.
It's all types of people and they'll put you in a team
with like other people that are in a similar place.
Yeah.
You'll get placed in groups.
So you can have all week long,
you have access to asking questions
in any time of day in that group.
And they have multiple of their PPC strategists
in those groups and multiple moderators.
So you'll get answers all week long.
When you go on the office hours,
you can ask any question on any of the office hours.
You can share your listing, like, hey, can you take a look?
Things like that.
It is an extremely high return on investment.
Like, they give you so much value.
And it is a part of their funnel.
It's part of how they get new customers.
But even knowing that they're not going to get everyone
to be a customer, they still give it freely,
which I feel like really aligns
with like our Rainmaker values
and why we love them so much.
Yeah.
That's awesome.
I'm going to probably sign up for that then.
Yeah.
Even though it's a commitment, it's like,
this is probably something I need for my business.
Absolutely.
Thank you, Lisa.
All right, guys, any last questions before we head out?
The only thing on my end, Gabby,
is I don't know if anyone else is also doing KDP.
We launched our PPC campaign for our KDP book.
And started with Broad Match,
which is what Camden and her trainings suggests.
And yeah, we got our first PPC sales
on Black Friday, actually.
And it's been pretty consistent.
Yeah, a sale per about every 10 clicks we're noticing.
So yeah, maybe later in the week we'll touch base on that.
Thank you.
I do have one more question real quick, Gabby.
Yeah, go ahead.
Should I be, I just had a list of questions right here.
I should be requesting a review from everybody, correct?
Like when you go in and manually do it on the...
Yes.
Yeah, you can.
I mean, is that like...
Yeah.
But there's, I've noticed like
some people's names are showing.
And I think that's really odd
because it's all the people that purchase that I know.
But now I can't see names of anybody else
as far as like my pending, like my pending orders.
And then obviously the ones that have already like the...
I feel like normally you should be able to see names.
Not always.
It just depends on if people put the name or not.
Not everyone does.
But you can definitely request on there.
You can also use the Helium 10 automated like request,
review request feature.
I like doing both.
I think it's a good system.
But it just, as some people say Helium 10 works best.
Some people say requesting manually works best for them.
I think...
I think it's just a mix up.
And I've had people that have said they've done a review.
Is it like a 24 to 48 hour?
I'm guessing Amazon probably has to look at all of them,
making sure that somebody's not like trying to-
Yeah, it takes time for it to show up,
like it has an approval process, so that's right, yeah.
Okay.
I have found that has been the case
with pretty much all my transactions
because I ended up calling Amazon Seller Central
because I was wondering,
I wasn't understanding how somebody can have a prime order
but the payment doesn't process for like days.
It'll be weeks on some of them.
That is, so I'm guessing that's like on Amazon's
like financial side that it's not processing quickly
because how do you not process a payment
but then you're like it's on the way
to be at somebody's house?
You know what I mean?
To be honest, I don't know either,
but yeah, there will be some that it will be weeks.
So that's normal to see like some of them
that haven't been processed yet, okay.
Yeah.
Okay.
All right guys, I gotta head to another call,
so I will see you all next week for another call.
Thank you so much.
Bye.