WEBVTT

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you

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you

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you

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you

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hello

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hi how are you doing

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I'm good how are you good you look cozy oh my gosh it's freezing in Texas and

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you know we don't get cold weather ever I know I'm in Arizona I understand oh my

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gosh I'm like I'm hot I'm cold I'm hot and then you walk inside and the heater

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is on like a hundred and it's like like no wonder why we were so freaking sick

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last last week Peter I don't think I've heard you yet if you said anything

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yeah I don't think I can hear you if you've been talking can you hear me now

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yes how are you doing yes I'm well thank you yeah I'm loving the cool weather I'm

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in my sweatpants and a sweatshirt which I never get to I have my door open

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specifically so I can be cold so that I can bundle up that's awesome any

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questions from either you guys are you guys just hopping on to listen I do okay

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cuz you know I just launched yeah I just oh is Peter it is he on to talk or

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is he oh yeah no I'm yeah I'm Melody's husband ideally hopefully Melody can

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join these but I know there's there's an ongoing email this time frame doesn't

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work for her because of a co-op with our kids I happen to be on PTO so I'm

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jumping on but I typically wouldn't let you start oh no not at all I do have

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some questions but Casey please feel free to to yeah jump in yeah okay um

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yeah Gabby I so I of course I launched and I have a few campaigns like running

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right now but I'm a little skeptical because I have not I've had impressions

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I've had clicks I had no sales from my campaign and I'm like I'm not gonna

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change it so I talked to her on Monday I just didn't want to go and change a

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bunch of things like and I mean I've had a total of 39 sales since last week

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which is freaking awesome but all organic ah I don't know you're gonna

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have to see I mean yeah I think I don't what is organic mean organic means like

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so someone like bought from your listing that's not like the advertisement of

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your listing like when you go in on your search results you'll see yourself twice

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you'll see a sponsored which is like your ad and then you'll see a non

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sponsored which is like you are just organic self okay yeah cuz I didn't know

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like when you when you end up being sponsored like I only have one I did

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request a bunch of reviews from like all of my friends and say look I appreciate

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the sell the sell is great but the review is

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just as important for me and my rank right now.

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And friends and family, they came and they came hard

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and I'm so grateful for it,

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but then randomly, I had no sales.

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I think I had one or two the next few days

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and then two days ago, not yesterday,

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I'm getting my days mixed up, Saturday, I had 30 sales

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and I'm like, what, how did this happen?

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You know what I mean?

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That's amazing.

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Yes, it is great, but I was kind of down like a few days

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and I'm like, you know what, I'm not gonna check this,

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I'm gonna let it work its magic,

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kind of like you told me to,

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but I kind of want you to see what I have and-

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Yeah, share your screen.

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I just don't, like I said, I don't-

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There's a lot with like Black Friday,

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Small Business Saturday, Cyber Monday,

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there's a lot of stuff going on.

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Oh, okay, so probably because Saturday I had so many sales

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because the advertisements, I guess maybe they're running.

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I don't know, I'm trying to understand all of it

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and then like if the sales are also in real time,

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like it doesn't seem like my numbers are like adding up,

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I guess, on a particular day, so maybe-

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I definitely think that data takes like a couple of days,

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not like, like when sales show up, it's like, okay,

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we need to like, sometimes the campaign manager

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needs to catch up to where the sales are at

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or it's like the sales are happening

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and it's like everything else needs to catch up,

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so it definitely is a little mismatch sometimes.

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Okay, that makes sense, but yeah,

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and I'm just like, I guess something needs to be tweaked

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with my, and I ended up putting up like an A-plus content,

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which I'm sure it's not perfect,

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but I wanted to like make sure I had that

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because I know it said, it kind of gave me,

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and it'll probably show it right here,

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it's just running really slow,

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but it says something like,

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you've had something about five clicks out of 11,

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um, your competitors stuff, like basically,

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I guess they up their sales 34% because of A-plus content,

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so I was like, okay, well, I need to do A-plus content then,

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but see, that's the targeting performance,

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and I'm like, yeah.

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Can I request remote control?

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Yes, please do, do what you need to do for me to,

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because like I'm paying towards this,

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but again, I told my husband,

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he's like kind of getting into this,

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and he's excited for me, of course,

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like it's been a long time coming,

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but, oh, sorry, I gotta hit approve,

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and he's just like, don't change anything

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until you talk to Gabby, like you just,

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you know, you're so new to this and blah, blah, blah,

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and I'm like, I know, I know,

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but I've had a lot of impressions,

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and I feel like a lot of clicks,

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but nothing's converting, so.

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I will say your click-through rate is very low,

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so that tells me we need to optimize something

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on your thumbnail, so your thumbnail is,

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like when people are scrolling the search results,

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and they see main image price,

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your review rating, and your review count,

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so that just tells me

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that something could be optimized there.

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I'm not saying that's like the whole reason

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why you don't have orders, but it's low,

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like we want the goal, like the end goal

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is to get this above 2.5%, and then on from there,

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so from right here, your goal might be like,

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well, let me see if I can get it to 0.5% consistently,

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and then from there, 1% kind of thing,

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and incrementally see what you can do.

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That might mean trying a different main image,

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it might mean adjusting your price,

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it might just be like as you get more reviews in,

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that will improve, because people are like,

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oh, yeah, we can trust them, there's more reviews,

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you know, any number, any combination of those things.

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Okay, get ready campaign, I'm gonna look at this.

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And I still never added the kids play tent,

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like my actual TSC arcade,

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because I kind of wanted this to do some work,

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and then I ended up throwing in the A plus content,

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so I'm like, okay, well, let me try this,

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and then there's no reason why I haven't started it,

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I just.

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Yeah.

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Can you tell me, do you know,

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like your retail price is how,

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what is it compared to like your competitors?

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Is it lower? Is it the same?

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Is it on par?

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I mean, it's about the same,

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it's like these tents are anywhere from like $35 to $60.

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$59 so I did have a $5

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You change this last time does it automatically like

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Change that like change it it used to keep it the same and now I feel like it resets it every time which drives me

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Okay, but uh

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But I feel like the $5 coupon might have gone off

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And I that was another one of my questions if it's

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If it's off now because of what I set it to can

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It has a date when you set up a coupon. It has a date range so you can adjust it

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So it might have fallen off depending on what the date was for it

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But can I go back in and add another one whenever?

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Yep, absolutely

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But yeah, and then I randomly I checked my sales like this morning cuz I was on a treadmill and

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It showed I had two sales today, and I'm like yesterday. It showed I had zero and

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That could happen it does happen I know but I'm like I just want to make sure all my stuff is showing

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Okay

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So

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I'm gonna recommend probably add some more

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campaigns, so a

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Couple of things here with indoor tent can kids indoor tent toddler play tent these have very

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They're very broad so like the buyer intent on these words is very

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Unspecific so someone could be looking for an indoor tent, but there is a whole lot of different varieties of indoor tent

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Yeah, you might want to not that that's bad

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So I'm not saying that's bad at all, but you might want to add in some campaigns that have a more specific

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buyer intent so

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Like it. What's your TST RK again? It's kids play tent

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right and

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I have it's I have exact matches for play tent and

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Kids tent

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Okay

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Hey Gabby while you're bringing that up is it safe to assume that with Casey because she has

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Zero PPC sales so far that the sales she got over the weekend were basically all organic just from her listing

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That's what I would yeah

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Okay, not a bad thing like it helps your organic rate, which is right ideal like you want your organic rate to move up the chart

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Fantastic, okay, finally here you go. I'm still learning. Yeah, there's a

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So you're gonna have homework Casey I'm gonna give you some homework here, I'm ready for it cuz I'm like I need to I

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Need a bump

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Bump my PPC

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One of the things is gonna be to go and look at some of your competitors that are performing

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well, or decently well, or at least I've been around for a little while and

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I think it's where you were like you do you run cerebro on their specific listings so that you can see

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what

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I can't remember if it's you can see like what keywords they're advertising on or they're ranking on something like that

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Because you might want to copy some of their

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Word because we want to find keywords that have a more specific buyer intent. So

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I came and think like this would probably be a really bad example

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But for like if someone wanted specifically a pink one theirs would be kids play tent paint like that's much more specific

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So when they search that ideally they should

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Mostly be seeing pink play tent. So we want to figure out what those more specific ones are for you

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And compete on or like girls or boys like I know I

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Finds kind of gender-neutral which I think most people bought it for girls

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But but you could even see like how does that mean?

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Is that a keyword like kids play tent gender-neutral?

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Like is that something that's like has a decent like search volume that you might add on that you can perform well on

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Just because these are all very broad. So these are gonna be hard to compete on

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Right and like do really well right now while you're not that it can't get better and it can prove

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the other thing that I'll probably have you do is

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Go into phase four and under the bonus

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section

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one that's

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Generate business and search term report. I'm specifically looking at that search term report one and want to see

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Like where are you getting clicks? So you haven't gotten any sales from

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PPC, but we could see like, are you getting clicks on other key

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words that we can start advertising or other competitors

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products, that we can make some new campaigns and like,

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hypothesize, like, I think I might perform well on this based

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on what I'm seeing so far. So that's gonna be one piece of

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homework. Another homework was looking at your competitors, see

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what they're running ads on. And then I, like Peter already

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said this, I particularly love product targeting campaigns. So

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you might want to go and make a list of competitors that have a

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higher price point than you that you can then create a product

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targeting campaign. And you're basically offering consumers, I

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have a better deal over here, mine is cheaper, it looks just

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as nice, you know, and kind of deal like in the, you know, the

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whole incentive is, it's cheaper. It might be the same

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thing with like, if you have a better feature than some of the

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competitors, you know, especially some of the

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competitors for your product, particularly who don't are not

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easy to assemble, or maybe they fall down a lot. Yours is

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better, you know? Yeah, you're gonna want to put like at least

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six ASINs in one product targeting campaign. So if you

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end up having more ASINs than that, you're going to want to

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separate them into like, categories. So for instance, the

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ones that all have a higher price point will be one

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category. And ones that maybe have a lower review rating will

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be another category, and that'll be a separate product

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targeting. But that can also help boost your click rate can

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help boost your rank, because it's telling the algorithm when

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someone clicks on you, that you're very relevant to

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whatever it was they searched. Like if they search like kids

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play gender neutral, and they go to a competitor, but then they

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see your ad, and then they click you and buy you. That's like

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ding, ding, ding, super relevant. We're gonna, Amazon's

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gonna push you up to the top.

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Okay.

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And you said don't use six ASINs in one product like split up

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one at least you want at least six.

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You want at least six. Okay. Okay.

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Yeah, and Gabby, for what it's worth, the we we started a

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product targeting campaign a couple weeks ago. The a cost is

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still pretty high. It's like 80 plus percent, but we have

240
00:17:30.700 --> 00:17:36.980
gotten some sales from it. So that you know, when Yeah, when

241
00:17:36.980 --> 00:17:39.580
it's my turn, that might be a question for you in terms of how

242
00:17:39.580 --> 00:17:41.720
we might want to optimize that or get a little bit more

243
00:17:41.720 --> 00:17:44.620
mileage out of our product targeting campaign, but that

244
00:17:44.880 --> 00:17:47.920
that's definitely yielded some sales for sure.

245
00:17:47.920 --> 00:17:49.320
Good, good, good, good.

246
00:17:50.000 --> 00:17:54.100
Yeah, you can move on. Gabby, I have more questions, but I'll

247
00:17:54.100 --> 00:17:59.160
stay on and I can wait. So yeah, this question might help me.

248
00:18:00.120 --> 00:18:01.240
Pierre, what questions do you have?

249
00:18:01.960 --> 00:18:10.140
Yeah, so the sales are just clipping along. We have gotten

250
00:18:10.540 --> 00:18:16.540
some organic sales and keeping an eye on our PPC. And it's been

251
00:18:16.540 --> 00:18:23.700
about Yeah, three sales a day through PPC, which I don't know

252
00:18:23.700 --> 00:18:29.140
our sleeping backliner product isn't something that Melody and

253
00:18:29.140 --> 00:18:34.980
I think sells a lot on like Black Friday. Hopefully heading

254
00:18:34.980 --> 00:18:40.220
into the new year. I guess my main questions were just kind of

255
00:18:40.220 --> 00:18:43.320
maybe if you could look at some of our campaigns and see if

256
00:18:43.320 --> 00:18:47.480
there's any adjustments that might be made or what have you.

257
00:18:47.980 --> 00:18:48.960
Yeah, we can take a look.

258
00:18:49.140 --> 00:18:56.260
If you're okay with that. Bear with me one second. Okay,

259
00:18:56.260 --> 00:19:10.420
that's right. So let me see if I can do this. Okay. Okay, let me

260
00:19:10.420 --> 00:19:15.460
share. Okay. Can you see my screen here?

261
00:19:16.080 --> 00:19:17.640
There it is. Yes.

262
00:19:19.000 --> 00:19:23.760
Okay. So I don't know if you want me to scroll over or where

263
00:19:23.760 --> 00:19:25.140
I'm at. Do you want to navigate?

264
00:19:26.180 --> 00:19:30.260
How about you navigate and you show me what you want to ask about specifically.

265
00:19:30.060 --> 00:19:37.260
Sure. Yeah. So as far as product targeting, I mean, if I drill down

266
00:19:37.260 --> 00:19:43.940
into that, the click-through rate seems pretty decent. I think

267
00:19:43.940 --> 00:19:47.860
the click-through rate is like what was that? 0.82.

268
00:19:48.380 --> 00:19:49.080
Not bad.

269
00:19:50.240 --> 00:19:57.580
The A cost could be a lot better. I mean, it's at like 76%. If I

270
00:19:57.580 --> 00:19:59.920
go here under if I drill down into this one.

271
00:20:00.000 --> 00:20:08.800
And open in a new tab, I mean, this is what the search terms are for this.

272
00:20:10.540 --> 00:20:15.580
And typically what we do is we look at like rank by order.

273
00:20:16.300 --> 00:20:23.400
So if I click on this, and I mean, you can see here two on this particular product match there.

274
00:20:23.420 --> 00:20:26.440
So there's a couple where it's yielded two sales already.

275
00:20:29.320 --> 00:20:32.800
So I don't know if this is helpful data.

276
00:20:33.480 --> 00:20:38.440
The one that's low that has 13 clicks, but no sales, that one is throwing off your ACOTS.

277
00:20:39.360 --> 00:20:39.620
Okay.

278
00:20:40.900 --> 00:20:47.500
So is this ASIN, is this in your, is this one of the ASINs that's in the product targeting campaign?

279
00:20:50.380 --> 00:20:51.440
That's a good question.

280
00:20:51.540 --> 00:20:53.320
I don't, is there an easy way to find that out?

281
00:20:53.320 --> 00:20:57.560
I mean, I would maybe, I don't know.

282
00:20:57.620 --> 00:21:02.720
I would go to the targeting tab so that you can take a look.

283
00:21:07.340 --> 00:21:11.680
And then look at the ASIN numbers.

284
00:21:11.760 --> 00:21:12.860
I don't think it is.

285
00:21:14.100 --> 00:21:21.580
So, I mean, potentially what you could do is you could negative target.

286
00:21:21.580 --> 00:21:22.260
I don't know.

287
00:21:22.780 --> 00:21:26.820
You could, there's a pros and cons to negative targeting that specific ASIN.

288
00:21:28.420 --> 00:21:28.420


289
00:21:28.880 --> 00:21:30.600
Because it's just, you're spending a lot.

290
00:21:30.960 --> 00:21:33.280
It's $16 and it's taking up a lot.

291
00:21:33.360 --> 00:21:34.760
So you could negative target that.

292
00:21:34.820 --> 00:21:37.720
And that way you're not going to show up on that ASIN anymore,

293
00:21:37.740 --> 00:21:40.600
which I personally would do because it's a Coleman.

294
00:21:40.840 --> 00:21:42.760
So it's probably, it's just a big brand.

295
00:21:42.940 --> 00:21:45.520
It's going to be hard to compete with them right now.

296
00:21:45.680 --> 00:21:46.420
And it's a flannel.

297
00:21:46.620 --> 00:21:50.080
Do you think it has something to do with it being flannel or more that it's a Coleman?

298
00:21:51.020 --> 00:21:51.980
Maybe both.

299
00:21:52.120 --> 00:21:54.020
I mean, the buyer intent is just not there.

300
00:21:54.160 --> 00:21:55.820
So you could add that to the negative targeting.

301
00:21:56.480 --> 00:21:58.900
Otherwise, it's actually, if you took that out of the equation,

302
00:21:59.260 --> 00:22:06.100
your campaign would be doing quite well because these ACOSs look great over here.

303
00:22:07.440 --> 00:22:08.120
Thank you.

304
00:22:08.120 --> 00:22:10.140
Yeah, no, no, that's really good feedback.

305
00:22:11.280 --> 00:22:14.640
Even a week ago, we were feeling like some of these were like,

306
00:22:14.640 --> 00:22:16.180
oh, should we add it as a negative?

307
00:22:16.340 --> 00:22:18.080
It's like, no, it's still too soon.

308
00:22:18.080 --> 00:22:19.780
But you're actually right.

309
00:22:20.260 --> 00:22:22.500
13 clicks and no sales.

310
00:22:24.080 --> 00:22:29.520
Beyond that, probably my other big question, I mean, the video match,

311
00:22:30.840 --> 00:22:34.120
the video campaign and the phrase match, the bottom two campaigns,

312
00:22:35.680 --> 00:22:39.640
they're not great performers, but they're still yielding sales.

313
00:22:40.560 --> 00:22:42.900
So we're keeping them.

314
00:22:43.660 --> 00:22:47.840
My one big question actually about the exact match is,

315
00:22:47.980 --> 00:22:50.180
if I open that up in a different tab here,

316
00:22:51.800 --> 00:22:56.120
there's two clear good performers.

317
00:22:56.400 --> 00:22:58.740
Let me open this one up in a new tab too.

318
00:22:59.240 --> 00:23:01.700
It's our TSCRK, which is great.

319
00:23:01.740 --> 00:23:05.820
It's just Sleeping Bag Liner and then Sleeping Bag Liner Cold Weather.

320
00:23:05.980 --> 00:23:07.800
Let me just go there right now.

321
00:23:07.800 --> 00:23:13.460
And then prioritize based on orders right here.

322
00:23:14.260 --> 00:23:18.600
Yeah, so if you notice, yeah, it's a two at the very top, of course.

323
00:23:19.580 --> 00:23:25.420
And I read somewhere, I think it was in one of Amazon Seller Central's

324
00:23:25.440 --> 00:23:30.600
newsletters that if you have a campaign like this, you might want to

325
00:23:31.480 --> 00:23:35.740
consider breaking out the top performers in a different campaign.

326
00:23:36.800 --> 00:23:40.780
Is that something you'd recommend or not really?

327
00:23:41.440 --> 00:23:42.780
I would say that's true.

328
00:23:42.960 --> 00:23:49.320
If it were me, I would probably do it if these ACOSs were even lower.

329
00:23:50.380 --> 00:23:50.900
Got it.

330
00:23:51.020 --> 00:23:52.860
Just specifically if it were me.

331
00:23:52.960 --> 00:23:57.760
So if they were hitting more like 30% or lower, then I'd be like,

332
00:23:57.780 --> 00:23:59.360
okay, that's a strong enough performance,

333
00:23:59.480 --> 00:24:01.720
but I might want to put it in its own campaign.

334
00:24:01.720 --> 00:24:02.420
Okay.

335
00:24:02.560 --> 00:24:06.320
But at this point, I still want to optimize these ACOSs.

336
00:24:06.320 --> 00:24:09.440
Even though these are pretty decent, I would still want to recruit them.

337
00:24:10.900 --> 00:24:13.920
Yeah, and proportionally, I mean, this is where we've been getting

338
00:24:13.920 --> 00:24:16.760
our most PPC sales, right, clearly.

339
00:24:17.000 --> 00:24:20.540
I mean, it's the exact match on these.

340
00:24:21.380 --> 00:24:23.100
No, that's really good input.

341
00:24:24.460 --> 00:24:27.300
We'll definitely keep an eye on that and keep that in mind.

342
00:24:28.900 --> 00:24:33.240
I mean, that was my last question for now, maybe for you and the group

343
00:24:33.440 --> 00:24:37.540
is, you know how we all get those emails from Amazon Seller Central

344
00:24:38.340 --> 00:24:42.280
with the different ad campaign features and things like that.

345
00:24:43.060 --> 00:24:45.400
I've read through some of them and they've been hit or miss.

346
00:24:45.500 --> 00:24:47.860
Like some of them is like, oh, this isn't relevant at all.

347
00:24:48.120 --> 00:24:52.360
Some of them, I'm trying to figure out how to capitalize on them.

348
00:24:52.540 --> 00:24:56.100
Do all of you read those or find them helpful at all?

349
00:24:58.360 --> 00:24:59.980
I mean, yeah, I'd love to hear from everybody.

350
00:25:00.000 --> 00:25:06.500
I personally always found the emails overwhelming, so I tended to ignore.

351
00:25:06.840 --> 00:25:10.320
And I was just like, I'm just narrowing in my knowledge from Rainmakers.

352
00:25:10.600 --> 00:25:12.640
That was kind of my method at the time.

353
00:25:14.340 --> 00:25:15.180
Lisa, what do you think?

354
00:25:15.940 --> 00:25:16.680
Which emails?

355
00:25:18.760 --> 00:25:20.380
Kevin King goes to my trash now.

356
00:25:20.680 --> 00:25:21.240
I'm sick of him.

357
00:25:21.580 --> 00:25:21.760
Yeah.

358
00:25:22.180 --> 00:25:26.440
In the beginning, I used to try to read all of them, like the ones about AI.

359
00:25:26.440 --> 00:25:31.560
And now I'm just like, everybody's just trying to sell you something and I'm over it.

360
00:25:32.240 --> 00:25:32.600
Yeah.

361
00:25:32.660 --> 00:25:36.360
No, it's emails from Amazon.com or Amazon Seller Central.

362
00:25:36.840 --> 00:25:41.940
So, they're the actual emails about different features of PPC.

363
00:25:44.060 --> 00:25:48.060
I personally don't because I have Soapy Society doing my PPC.

364
00:25:48.440 --> 00:25:48.900
Got it.

365
00:25:49.340 --> 00:25:50.780
That's why.

366
00:25:52.360 --> 00:25:52.480
Yeah.

367
00:25:52.480 --> 00:26:00.080
Soapy Society, from them too, they will always say, do your own research.

368
00:26:00.180 --> 00:26:04.560
So, Amazon's going to give you a lot of suggestions, a lot of like, oh, try this and you could

369
00:26:04.560 --> 00:26:05.120
do this.

370
00:26:06.280 --> 00:26:11.600
But for the most part, I think we're still aligned with Soapy Society in the sense of

371
00:26:12.100 --> 00:26:17.980
kind of do your own research, make your own hypotheses, kind of make your own suggestions

372
00:26:17.980 --> 00:26:19.000
and go off that.

373
00:26:19.000 --> 00:26:22.700
Now, if you want to look at those and they seem like they could be relevant and they

374
00:26:22.700 --> 00:26:25.680
match up with maybe what you're seeing, then it might be worth it.

375
00:26:26.500 --> 00:26:28.240
But that's my take on it personally.

376
00:26:28.840 --> 00:26:29.280
Okay.

377
00:26:29.540 --> 00:26:34.880
That does remind me, remember when I was asking about breaking out the exact matches and you

378
00:26:34.880 --> 00:26:41.340
said maybe when the ACoS gets lower, if and when that does happen, when you break them

379
00:26:41.240 --> 00:26:43.220
out, what does that actually look like?

380
00:26:43.220 --> 00:26:48.400
Do you remove them as keywords from that main campaign where you have other keywords?

381
00:26:49.200 --> 00:26:51.440
Will that mess with the algorithm?

382
00:26:52.120 --> 00:26:54.040
Like what does that process actually look like?

383
00:26:54.460 --> 00:26:57.120
I don't take, I don't like remove them or anything like that.

384
00:26:57.140 --> 00:27:00.800
I just create a new exact match campaign with only that keyword.

385
00:27:01.980 --> 00:27:02.020
Okay.

386
00:27:02.540 --> 00:27:03.980
You can have them both going.

387
00:27:04.500 --> 00:27:04.960
Okay.

388
00:27:04.960 --> 00:27:06.000
That makes sense.

389
00:27:06.720 --> 00:27:06.720


390
00:27:07.420 --> 00:27:07.700
Okay.

391
00:27:07.760 --> 00:27:08.380
Well, thank you.

392
00:27:08.680 --> 00:27:08.820
Yeah.

393
00:27:09.020 --> 00:27:09.580
Absolutely.

394
00:27:11.520 --> 00:27:12.440
Lisa, how are you doing?

395
00:27:12.440 --> 00:27:13.160
And how was Thanksgiving?

396
00:27:15.000 --> 00:27:15.740
It was lovely.

397
00:27:16.640 --> 00:27:20.620
I only had to work my day job one day last week, so it was really nice.

398
00:27:20.820 --> 00:27:27.320
And then had some like record sales and stuff for Black Friday and everything.

399
00:27:27.560 --> 00:27:32.340
So yeah, it was really, really exciting in that aspect.

400
00:27:32.420 --> 00:27:35.740
I didn't get the Shopify sales I was hoping to.

401
00:27:35.940 --> 00:27:41.640
So that was kind of like disappointing because I built that email list with lead magnet and

402
00:27:42.240 --> 00:27:43.320
nobody really bit.

403
00:27:44.520 --> 00:27:49.680
But I got a bunch of Etsy sales for no advertising and everything.

404
00:27:49.940 --> 00:27:52.620
So that was a nice surprise.

405
00:27:54.140 --> 00:27:59.220
Like I didn't do anything and got some sales over there that make a bit more money off

406
00:27:59.220 --> 00:27:59.480
of.

407
00:27:59.880 --> 00:28:01.040
So that was nice.

408
00:28:01.800 --> 00:28:02.240
Love it.

409
00:28:02.760 --> 00:28:08.160
But yeah, just I'm here and trying to get fired up for the week.

410
00:28:08.720 --> 00:28:09.300
Love it.

411
00:28:09.300 --> 00:28:09.680
Love it.

412
00:28:09.680 --> 00:28:10.140
Love it.

413
00:28:10.140 --> 00:28:10.140


414
00:28:10.140 --> 00:28:11.140
That's awesome.

415
00:28:11.760 --> 00:28:12.800
Congratulations on the record sales.

416
00:28:14.280 --> 00:28:14.280


417
00:28:16.280 --> 00:28:18.720
Kate, I don't know if you can unmute, but I see you.

418
00:28:20.840 --> 00:28:21.760
See you there.

419
00:28:23.060 --> 00:28:23.260
Lurking.

420
00:28:24.280 --> 00:28:24.800
Incognito.

421
00:28:26.980 --> 00:28:28.360
How was your Thanksgiving?

422
00:28:28.900 --> 00:28:31.540
My Thanksgiving was good.

423
00:28:31.640 --> 00:28:33.640
It was good to not be in charge.

424
00:28:34.580 --> 00:28:36.120
So that was cool.

425
00:28:36.220 --> 00:28:37.740
I am curious about your pie.

426
00:28:37.740 --> 00:28:41.200
I don't know if you talked about that yet, but I'm waiting.

427
00:28:44.000 --> 00:28:46.040
I successfully baked everything.

428
00:28:47.080 --> 00:28:49.640
The pie took a lot longer to bake than I was anticipating.

429
00:28:49.860 --> 00:28:52.440
So it was a mad dash at the end.

430
00:28:52.660 --> 00:28:57.680
I almost didn't make my cobbler, but as I was getting out of the shower, I yelled at

431
00:28:57.720 --> 00:28:59.740
my husband to start cutting the fruit.

432
00:28:59.880 --> 00:29:00.980
I was like, you can do it.

433
00:29:01.100 --> 00:29:04.900
You can assemble it and then it can just bake at my parents' house, which is exactly what

434
00:29:04.900 --> 00:29:05.600
we did.

435
00:29:05.800 --> 00:29:06.240
Awesome.

436
00:29:06.240 --> 00:29:10.780
I think my pies came out like a solid 7 or 8 out of 10.

437
00:29:11.000 --> 00:29:15.440
I think the crust needed to be rolled a little thinner because some of them were a little

438
00:29:15.440 --> 00:29:18.060
raw on the bottom so that they could bake through all the way.

439
00:29:18.140 --> 00:29:19.700
But honestly, they were a big hit.

440
00:29:20.320 --> 00:29:21.540
Move over, Marie Callender.

441
00:29:24.100 --> 00:29:24.680
Hey, Gabby.

442
00:29:24.680 --> 00:29:31.300
I saw a pecan pie at Trader Joe's when we were out just doing some shopping over the

443
00:29:31.300 --> 00:29:31.540
weekend.

444
00:29:31.680 --> 00:29:35.500
And I thought about you because I know that was one of the pies that you made.

445
00:29:35.500 --> 00:29:37.500
Was it for your husband?

446
00:29:39.480 --> 00:29:39.480


447
00:29:40.460 --> 00:29:41.380
It was good.

448
00:29:42.560 --> 00:29:49.420
So the ones that took the longest were the cherry and the apple because they have a topping

449
00:29:49.420 --> 00:29:50.180
pie crust.

450
00:29:50.400 --> 00:29:52.980
And so I definitely didn't factor that in.

451
00:29:53.120 --> 00:29:53.680
Those were taking forever.

452
00:29:53.840 --> 00:29:56.560
But the pecan and the pumpkin pie both cooked the most.

453
00:29:56.780 --> 00:29:59.320
The crust cooked almost perfectly on those ones.

454
00:30:00.000 --> 00:30:05.080
so they didn't take as long. But those were big. My daughter thought the pumpkin pie was delicious,

455
00:30:05.240 --> 00:30:09.640
which is a big win. The cinnamon rolls were the biggest hit overall, which kind of surprised me

456
00:30:09.640 --> 00:30:15.600
because I felt like those are so like, you know, not special, but everyone was loving them.

457
00:30:17.640 --> 00:30:20.960
Cinnamon rolls are always special, especially if you can make them good.

458
00:30:21.820 --> 00:30:22.820
They were good.

459
00:30:26.540 --> 00:30:36.320
So as far as how I'm doing aside from pie, not great. But I also was like, okay, do I even go

460
00:30:36.320 --> 00:30:41.540
today? Because I haven't implemented all the things that I should have done last week. So

461
00:30:41.540 --> 00:30:54.000
what do I even say? What do I want to say? I was like, oh my word, we're drowning. I said that last

462
00:30:53.900 --> 00:30:59.060
year. So this year, I was like, or not this year, this week, I was like, okay, there's got to be a

463
00:30:59.060 --> 00:31:06.460
quick win. So I did a quick win thing and shot myself in the foot. So that's great. Didn't win,

464
00:31:06.460 --> 00:31:12.780
lost more. What was it you did? Some Thanksgiving, I mean, I had some Thanksgiving

465
00:31:14.420 --> 00:31:20.940
activity sheets for kids and stuff. And so I was like, well, I already have them. So I should just

466
00:31:20.940 --> 00:31:29.420
put them out there. And then I had them on Meta. And I don't have all my funnels set up through

467
00:31:29.420 --> 00:31:36.680
Rainflow yet. So I had like Payhip and Meta and my email, and I was just kind of juggling between

468
00:31:36.680 --> 00:31:45.260
the three of them. And yeah, it, it, it got received really well, like the clicks were amazing.

469
00:31:46.000 --> 00:31:52.060
So I was like, Alright, let's push this bumped up the like, the cost, right, like the spend,

470
00:31:52.420 --> 00:31:59.400
and then like no sales and like so much money went out. And then I was like troubleshooting it with

471
00:31:59.860 --> 00:32:04.400
ChatGPT even like, okay, this says this, this says that. And it's like, oh, we targeted the wrong

472
00:32:04.440 --> 00:32:10.960
audience. I'm like, are you kidding me $200 later? Like, what do you mean? Because I was like, oh,

473
00:32:10.960 --> 00:32:16.620
the funnel, I need to go broader, so more can come in. And then it all traffic jammed. And so my

474
00:32:16.820 --> 00:32:24.140
quick win wound up costing me like $200. Well, what did you learn from it? To stop chasing shiny

475
00:32:24.140 --> 00:32:29.940
objects for crying out loud Kate? Well, I don't know if I learned it because I did it again. I

476
00:32:29.940 --> 00:32:36.040
mean, my goodness, how many? Okay, so if you could go back, what would you tell yourself like a week

477
00:32:36.040 --> 00:32:44.460
ago to do differently? Take a chill pill. I would more practically, more practically, I would have

478
00:32:45.300 --> 00:32:50.720
what would I I don't know that I would have done it differently. That's the thing is because I was

479
00:32:50.720 --> 00:32:59.160
like, I think it's gonna work. I maybe would have been less aggressive, and maybe troubleshooted a

480
00:32:59.160 --> 00:33:06.620
little bit earlier. Um, but where would you have been less aggressive? What do you mean? In the

481
00:33:06.560 --> 00:33:12.560
spend? Right. But then I think it would have produced the same outcome. If like it was in front

482
00:33:12.560 --> 00:33:19.700
of the wrong audience, then it wouldn't have mattered. It was. So yeah, I just had a lot going

483
00:33:19.700 --> 00:33:25.380
on. And then I was too aggressive with a giveaway, which was like a lead magnet. I was like, well,

484
00:33:25.380 --> 00:33:31.400
the bigger the magnet, the better. So we're gonna give away four for Thanksgiving, one a week. Well,

485
00:33:31.720 --> 00:33:36.760
that was great, too. Now I'm exhausted. And it I don't know, maybe that will produce more fruit

486
00:33:36.760 --> 00:33:42.260
later, because I just kept putting out emails. Here's our winner this week. If you didn't win,

487
00:33:42.260 --> 00:33:47.640
check out the product. It's on sale for Black Friday, two sales, two sales.

488
00:33:49.080 --> 00:33:56.300
Friend, what am I doing? I think you need to, there's a lot of things you could do. But one

489
00:33:56.300 --> 00:34:00.800
thing is like, make a list of the things you've learned from this. So like, what, like, go back

490
00:34:00.800 --> 00:34:04.840
and like, step by step. Okay, when I did this step of setting up, would I have done anything

491
00:34:04.840 --> 00:34:09.780
differently? Yes or no? Like, now that you're on the other side of it, take what, whatever you've

492
00:34:09.800 --> 00:34:12.840
learned and like, okay, so here's what I would have done differently. Here's what I've done

493
00:34:12.840 --> 00:34:19.000
differently. Here's what I've done differently. Those are important lessons to learn. So it's

494
00:34:19.000 --> 00:34:23.520
important to say, okay, here is where I was too aggressive. What was going on when I was too

495
00:34:23.520 --> 00:34:29.679
aggressive? Like what was happening that tempted me to be more aggressive? What was the data saying?

496
00:34:29.840 --> 00:34:33.980
And then I made that decision? Okay, well, now when that happens again, will you make a different

497
00:34:33.980 --> 00:34:39.380
decision? Will you interpret it better with this experience that you now have?

498
00:34:40.080 --> 00:34:45.260
Yeah, that's good. That's good. Right. Learn from the hindsight. But also,

499
00:34:45.900 --> 00:34:51.679
I think, you know, like this morning, I woke up super early, which is not a me thing. I am not a

500
00:34:51.679 --> 00:34:59.980
morning person. And yeah, I was like, in a panic. I was like, Oh, my word, what am I doing? I can't

501
00:35:00.000 --> 00:35:03.600
believe we're here again, another week, the same thing. And

502
00:35:03.600 --> 00:35:07.600
then I like had to sit down and like write out some stuff and

503
00:35:07.600 --> 00:35:11.700
deal with my like heart part of it. And then I realized like,

504
00:35:12.280 --> 00:35:18.040
no, I still did it. I'm still learning from it. So it's not a

505
00:35:18.740 --> 00:35:22.240
failure. It's just my money or my bank account talking more

506
00:35:22.240 --> 00:35:25.640
than like something Danielle said is like our worth isn't our

507
00:35:25.640 --> 00:35:29.300
bank account. So like just putting that thought in my head

508
00:35:29.300 --> 00:35:32.540
this morning more and more like, okay, listen, we're not

509
00:35:32.540 --> 00:35:36.300
serving our bank account. Like we are going it is going to

510
00:35:36.440 --> 00:35:40.560
serve us. And this is going to turn around. And I know we've

511
00:35:40.560 --> 00:35:43.460
put good seed in the ground. So man, it's going to be a good

512
00:35:43.400 --> 00:35:46.820
harvest. We're just putting in the sweat right now. And the

513
00:35:46.820 --> 00:35:47.200
tears.

514
00:35:49.200 --> 00:35:52.440
I'd also just, you know, you have a lot going on specifically,

515
00:35:52.440 --> 00:35:59.540
I know. So, you know, you might want to reevaluate your

516
00:35:59.540 --> 00:36:03.600
decision making right now. You know, the way that we operate

517
00:36:03.600 --> 00:36:06.740
when we have a lot of extra stress going on, you're like, we

518
00:36:06.740 --> 00:36:10.920
have to kind of re learn our protocol, like in our brain,

519
00:36:11.080 --> 00:36:13.620
like how we do things, how we make decisions. So you might

520
00:36:13.620 --> 00:36:15.860
want to take some time and just be like reflecting on what all

521
00:36:15.860 --> 00:36:18.500
the things that you guys have going on right now. And be like,

522
00:36:18.580 --> 00:36:21.260
okay, the way that I normally make decisions is not working

523
00:36:21.260 --> 00:36:22.380
right now.

524
00:36:23.140 --> 00:36:24.100
True that.

525
00:36:24.220 --> 00:36:29.080
How can I what do I need to adjust in myself, that will

526
00:36:29.080 --> 00:36:33.000
lead me to a place of making confident decisions that you

527
00:36:33.000 --> 00:36:38.120
know, I can, you know, feel like I haven't made in a rush or

528
00:36:38.120 --> 00:36:41.360
anything like that. So just like take time to self reflect on

529
00:36:41.360 --> 00:36:44.560
those things and see what comes out on the other side.

530
00:36:44.680 --> 00:36:47.180
Yeah, oh, that's so good, Gabby, because I'm definitely like

531
00:36:47.180 --> 00:36:51.080
fire, fire, put out the fire run around like crazy, which create

532
00:36:51.080 --> 00:36:54.840
more fires while I'm trying to put out other fires. So that's

533
00:36:54.840 --> 00:36:55.380
so good.

534
00:36:56.240 --> 00:36:59.460
Yeah, which is, it's hard to remember, like when you're

535
00:36:59.460 --> 00:37:01.900
putting out fires, this decision making is hard, you don't have

536
00:37:02.000 --> 00:37:08.180
the time. Yeah, time and energy to really think that you have to

537
00:37:08.180 --> 00:37:11.540
force it, you have to be like, I have to take more time for this

538
00:37:11.540 --> 00:37:16.340
decision, at least. And make sure I'm making one that aligns

539
00:37:16.340 --> 00:37:17.340
with what I'm trying to do.

540
00:37:17.920 --> 00:37:20.020
Yeah, that's so good. Thank you so much.

541
00:37:20.020 --> 00:37:21.420
Yeah, no problem.

542
00:37:24.400 --> 00:37:28.860
Hey, Gabby, you know, when we were talking about the product

543
00:37:28.860 --> 00:37:32.020
targeting campaign that I screen shared with you, and you you

544
00:37:32.020 --> 00:37:35.420
noticed the one where 13 clicks that you might add as a

545
00:37:35.000 --> 00:37:41.020
negative. Is it off the matched target or the product target

546
00:37:41.020 --> 00:37:44.680
that you add the negative campaign, if that makes any

547
00:37:44.680 --> 00:37:44.980
sense?

548
00:37:45.220 --> 00:37:47.040
I don't know if I follow.

549
00:37:47.040 --> 00:37:51.340
Yeah, hopefully this is helpful for everyone else too. It's a

550
00:37:51.340 --> 00:37:54.560
question. Let me just screen share again. Yeah, what I was

551
00:37:54.560 --> 00:37:58.600
showing you earlier. This one right here. Can you see my

552
00:37:58.600 --> 00:37:59.240
screen again?

553
00:38:00.540 --> 00:38:01.140
Yeah.

554
00:38:01.440 --> 00:38:06.420
Okay, so the one with 13 clicks right here? Yeah. So you know

555
00:38:06.880 --> 00:38:10.680
how it's a product target versus a match target?

556
00:38:11.340 --> 00:38:12.240
Oh, I see.

557
00:38:12.600 --> 00:38:16.660
Yeah. When when if and when we add that as a negative, would it

558
00:38:16.660 --> 00:38:21.320
be off of this product or the Coleman? I think I think you

559
00:38:21.320 --> 00:38:23.660
mentioned as much it would be off the match product, the

560
00:38:23.660 --> 00:38:23.660


561
00:38:25.660 --> 00:38:31.020
Interesting. Really funny. Yes, it would be the Coleman. Okay.

562
00:38:31.020 --> 00:38:37.140
I'll be honest, I don't fully understand the like, what is the

563
00:38:37.140 --> 00:38:39.780
relationship between match product and product target on

564
00:38:39.780 --> 00:38:40.020
here?

565
00:38:40.240 --> 00:38:41.120
I don't either.

566
00:38:41.680 --> 00:38:46.100
Yeah, just to be really transparent. I I'm not sure if I

567
00:38:46.220 --> 00:38:49.920
understand that. I've not seen it like that before. Yeah, that

568
00:38:49.920 --> 00:38:52.780
might be something on chat potentially. Okay, why is this

569
00:38:52.780 --> 00:38:55.800
like, not the same product, basically, one or the other?

570
00:38:58.060 --> 00:39:01.100
Sure. Yeah, because the product targets, I think, are what we

571
00:39:01.100 --> 00:39:06.060
actually put in our campaign. And then the matched product, I

572
00:39:06.060 --> 00:39:10.480
think, because it's an expanded product targeting. There's some

573
00:39:10.480 --> 00:39:14.200
AI built in where it picks up the matched product.

574
00:39:14.840 --> 00:39:15.840
That makes a lot of sense.

575
00:39:16.100 --> 00:39:19.520
Yeah, which are specifically are not what we have word for word

576
00:39:19.520 --> 00:39:20.320
in our campaign.

577
00:39:21.020 --> 00:39:24.580
I forgot you did expanded. I've not done expanded before. So

578
00:39:24.580 --> 00:39:26.040
that, that does make sense.

579
00:39:26.260 --> 00:39:29.580
It wouldn't let us do exact. When we tried exact, it changed,

580
00:39:29.800 --> 00:39:31.540
it flipped it over to expanded.

581
00:39:34.080 --> 00:39:38.440
So that makes a lot of sense. Yeah, this is like the, okay.

582
00:39:38.740 --> 00:39:41.020
Yeah. So then when you're putting in the negative target,

583
00:39:41.100 --> 00:39:43.440
though, you're putting it on the ASIN for the Coleman.

584
00:39:43.960 --> 00:39:49.160
The Coleman, that makes sense. That makes sense. So and then

585
00:39:49.160 --> 00:39:52.300
maybe another question for the group. Has anybody in the group

586
00:39:52.820 --> 00:39:57.580
had any issues with aged inventory? And the reason I'm

587
00:39:57.580 --> 00:39:59.620
asking is, we

588
00:40:00.000 --> 00:40:07.420
We kind of did our launch mid-year, kind of in the June timeframe, but we were in the

589
00:40:07.420 --> 00:40:10.280
middle of a move, a lot of life changes going on.

590
00:40:10.700 --> 00:40:15.700
So it's literally been within the past several weeks that we launched our PPC and then we

591
00:40:15.700 --> 00:40:20.500
got an aged inventory alert with like a pricing schedule.

592
00:40:20.500 --> 00:40:32.760
So a little concerned, I wanted to talk with my wife about what quantity, what volume of

593
00:40:32.900 --> 00:40:34.260
our product takes up.

594
00:40:34.300 --> 00:40:39.880
It's a sleeping bag liner, so it's not a huge volume for the inventory we have, hopefully.

595
00:40:40.040 --> 00:40:43.420
I know we have this somewhere in the course content.

596
00:40:43.660 --> 00:40:49.600
I do not know where, but you can go and it will show you how to look at.

597
00:40:49.600 --> 00:40:53.820
You can look at your inventory and it'll show you how old it is.

598
00:40:55.320 --> 00:40:55.320


599
00:40:55.420 --> 00:40:59.040
So you could then see what is the fee being applied to that.

600
00:40:59.140 --> 00:41:04.080
If you're getting that, I would recommend probably, I don't know, you guys can chime

601
00:41:04.080 --> 00:41:10.400
in on this and your perspective, especially Lisa and Kate who have been selling, but I

602
00:41:10.400 --> 00:41:12.140
would probably drop your price.

603
00:41:12.240 --> 00:41:16.460
I would just try to move it, like move that product as fast as you can.

604
00:41:17.660 --> 00:41:25.700
Because once it starts getting that aged inventory, that does tend to go up quite a bit, very quickly.

605
00:41:26.940 --> 00:41:27.200
Yeah.

606
00:41:27.200 --> 00:41:34.620
And even your Q4 storage fees too, I would just drop your price because it's not going to...

607
00:41:38.700 --> 00:41:38.700


608
00:41:38.700 --> 00:41:40.080
Yeah, that's my thought.

609
00:41:40.540 --> 00:41:40.540


610
00:41:40.660 --> 00:41:42.760
Just do whatever you can to move it as quickly as possible.

611
00:41:43.480 --> 00:41:43.940
Sure.

612
00:41:43.940 --> 00:41:51.480
Yeah, that's the two things they recommended in the email is PPC, which we're doing to

613
00:41:51.480 --> 00:41:52.200
move product.

614
00:41:52.420 --> 00:41:58.900
And then also there's like a wholesale type of program, like maybe a different part of Amazon.

615
00:41:59.020 --> 00:42:05.360
I haven't looked into that, but dropping the price to try to move product would be good too.

616
00:42:05.780 --> 00:42:07.440
Yeah, that's what I would do.

617
00:42:08.480 --> 00:42:08.480


618
00:42:09.060 --> 00:42:10.180
Casey, I see your hand.

619
00:42:10.260 --> 00:42:10.740
What you got?

620
00:42:17.180 --> 00:42:17.820
Okay.

621
00:42:18.080 --> 00:42:18.940
Can you hear me?

622
00:42:19.180 --> 00:42:19.480
Yeah.

623
00:42:19.860 --> 00:42:20.500
Yeah.

624
00:42:20.500 --> 00:42:28.200
So I guess, Lisa, you had mentioned that you have the Sophie's Society helping out.

625
00:42:28.320 --> 00:42:36.140
I don't know how long you've had your products, but I'm literally like a weekend from my launch.

626
00:42:36.760 --> 00:42:42.820
But I just, I kind of wanted to know y'all's feedback on this because like I'm contemplating

627
00:42:42.820 --> 00:42:48.540
getting them involved just because like, I mean, obviously I want to push more products,

628
00:42:48.600 --> 00:42:53.720
but I also want to learn a little bit more on the PPC side of things.

629
00:42:54.000 --> 00:42:59.400
And I mean, are they like helpful or are they just like, I'm going to take the reins on

630
00:42:59.400 --> 00:43:00.700
this and get you sales?

631
00:43:01.580 --> 00:43:05.320
Like, is it more of like a mentor thing?

632
00:43:05.640 --> 00:43:11.300
Because I don't, to be totally transparent, I don't feel confident enough in my PPC and

633
00:43:11.300 --> 00:43:12.820
my understanding of PPC.

634
00:43:13.440 --> 00:43:19.560
Like I don't feel like what my sales could be doing or doing what they should be doing.

635
00:43:19.760 --> 00:43:20.560
Does that make sense?

636
00:43:21.500 --> 00:43:22.060
Totally.

637
00:43:22.560 --> 00:43:25.400
So for me, it was like, Sophie's expensive.

638
00:43:26.200 --> 00:43:31.080
It's $1,000 a month and they require a minimum commitment of three months to start.

639
00:43:32.780 --> 00:43:36.460
Now, I've had them for over a year now because I love them.

640
00:43:36.520 --> 00:43:37.520
I love my guy.

641
00:43:37.620 --> 00:43:38.760
My guy is amazing.

642
00:43:38.760 --> 00:43:43.700
I also did it as kind of like a mentoring kind of thing, but also I'm still working

643
00:43:43.760 --> 00:43:44.360
full time.

644
00:43:44.420 --> 00:43:47.420
So I saw this as like a gift I'm giving myself.

645
00:43:48.760 --> 00:43:52.100
So that, but he's also, like I said, too, he's a mentor.

646
00:43:52.380 --> 00:43:58.040
We have a week, a monthly strategy call where we, you know, get on Zoom and we talk about

647
00:43:58.040 --> 00:43:58.980
the brand and everything.

648
00:43:59.060 --> 00:44:00.260
My guy is amazing.

649
00:44:00.360 --> 00:44:04.620
He definitely is like happy to hold my hand through as many questions as I have.

650
00:44:04.620 --> 00:44:12.720
Since I've been with them, I've done two Sophie Society challenges where like I was

651
00:44:12.900 --> 00:44:16.940
learning the PPC along and like he was helping me with my challenges and everything.

652
00:44:17.020 --> 00:44:23.820
So I, they helped me with free graphics and I've also had them do my premium A plus

653
00:44:23.840 --> 00:44:28.220
content and they're doing my listing now for my variation and everything.

654
00:44:28.520 --> 00:44:30.600
And like, he'll give like it.

655
00:44:30.920 --> 00:44:33.780
If you can afford it, you're not going to be disappointed.

656
00:44:33.780 --> 00:44:38.620
I don't think from the level of support you would get, but it is, it is pricey.

657
00:44:38.640 --> 00:44:41.480
And then your PPC on top of that.

658
00:44:41.480 --> 00:44:41.940
Okay.

659
00:44:42.580 --> 00:44:47.180
But that's something I've given myself as like a gift while I'm working full time.

660
00:44:47.180 --> 00:44:52.780
And then I know that like, if it's at the point where I quit my job or Gabby thinks

661
00:44:52.780 --> 00:44:59.560
I should do it now, I could cut that back and that's all profit, you know, that I'd

662
00:44:59.560 --> 00:44:59.980
be seeing in my life.

663
00:45:00.000 --> 00:45:01.480
my business if I needed to.

664
00:45:01.760 --> 00:45:05.520
And in the meantime, I've learned so much without like mess.

665
00:45:05.660 --> 00:45:08.140
And the thing is all his campaigns are in there too.

666
00:45:08.160 --> 00:45:09.620
Like they're not going away.

667
00:45:10.580 --> 00:45:13.300
So like I can learn, he can,

668
00:45:13.660 --> 00:45:16.320
even if you just did the first three months, you know,

669
00:45:16.480 --> 00:45:19.200
you could have them kind of set up all your initial

670
00:45:19.240 --> 00:45:20.900
campaigns and everything like that,

671
00:45:20.920 --> 00:45:25.460
that you could then follow that framework moving forward.

672
00:45:26.420 --> 00:45:26.940
Okay.

673
00:45:27.400 --> 00:45:29.360
I mean, cause I have had, I will be honest,

674
00:45:29.360 --> 00:45:33.180
I have had Zignify, I kind of had a hiccup in my manufacturers.

675
00:45:33.560 --> 00:45:36.160
I had to switch manufacturers in the middle of all of it.

676
00:45:36.160 --> 00:45:41.100
Cause they all of a sudden wanted 90% of my payment without a

677
00:45:41.100 --> 00:45:45.120
QI, they weren't going to do that. And I was like, nope, I'm not,

678
00:45:45.120 --> 00:45:52.520
I am not sending like $14,000 to y'all without even realizing or not even

679
00:45:52.520 --> 00:45:56.340
knowing, like, you know, if my product is going to be okay.

680
00:45:56.340 --> 00:46:00.900
So I have had Zignify involved and that has been very,

681
00:46:01.400 --> 00:46:04.020
very pricey. And so like,

682
00:46:04.280 --> 00:46:09.020
I know it takes money to like build a business and I get that I have, you know,

683
00:46:09.020 --> 00:46:12.860
my family has businesses and stuff and my husband keeps reminding me of that,

684
00:46:12.860 --> 00:46:13.620
but I'm like,

685
00:46:14.240 --> 00:46:21.080
what more could my sales do if I had somebody help me like initially,

686
00:46:21.800 --> 00:46:24.340
you know, cause I just don't feel confident enough.

687
00:46:25.020 --> 00:46:27.500
I think, well, you've just started.

688
00:46:27.920 --> 00:46:31.480
So I would potentially give yourself a little bit more time to not like you

689
00:46:31.480 --> 00:46:35.400
couldn't like have someone jump on. That's, I'm not saying don't do that.

690
00:46:35.440 --> 00:46:38.820
I'm saying like, even if you do have someone jump on today to do it,

691
00:46:38.820 --> 00:46:43.560
you still have just started learning. So like you have like in the next month,

692
00:46:43.600 --> 00:46:46.680
even we'll learn a lot more, like in the first month,

693
00:46:46.980 --> 00:46:50.200
especially you will learn a lot. Um, so,

694
00:46:50.460 --> 00:46:53.920
and I will say Sophie's Society is definitely the best. They are worth,

695
00:46:53.920 --> 00:46:57.180
their price in terms of like the quality, their expertise,

696
00:46:57.180 --> 00:47:01.000
but there's also a lot of other options out there that are less expensive.

697
00:47:01.800 --> 00:47:05.580
You know, I would say an average price is around 400,

698
00:47:05.860 --> 00:47:09.820
$500 a month maybe, um, for other PPC management options.

699
00:47:09.820 --> 00:47:13.020
You could definitely ask, you know, in the mastermind group, like, Hey,

700
00:47:13.060 --> 00:47:17.220
who do you guys use? What do you think? How's the experience been? Um,

701
00:47:17.220 --> 00:47:20.280
just so you can compare. But yeah, I mean, you'll know.

702
00:47:20.740 --> 00:47:23.860
Sophie's Society charges that much because they're worth it.

703
00:47:23.880 --> 00:47:27.060
Like they are the best of the best. Um,

704
00:47:27.420 --> 00:47:30.600
I had them for a little while and they were great, but yeah, it's expensive.

705
00:47:30.600 --> 00:47:33.660
And that doesn't mean that someone else isn't going to do a great job.

706
00:47:34.180 --> 00:47:38.880
You can at least talk to them. Um, my guy is Daniel Cook. He's,

707
00:47:39.220 --> 00:47:39.860
he's in the UK,

708
00:47:40.040 --> 00:47:43.640
which I love because I can meet with him before work because of the time

709
00:47:43.760 --> 00:47:48.160
difference. So like, cause he, we meet at like 5am my time,

710
00:47:48.160 --> 00:47:52.780
which is great. Cause I can like have a clear head for the day.

711
00:47:53.220 --> 00:47:57.300
And you know, um, so that's nice for me. And he's, I,

712
00:47:57.420 --> 00:48:03.700
he's like my British, like helpful older brother or something like that.

713
00:48:04.540 --> 00:48:05.980
And he, he's really been great.

714
00:48:06.040 --> 00:48:08.700
I know a couple of other brain makers are working with him now too,

715
00:48:08.700 --> 00:48:09.820
that I've referred.

716
00:48:10.680 --> 00:48:14.000
Along the lines of what Gabby was mentioning. Uh, one of the things I,

717
00:48:14.000 --> 00:48:18.040
I heard from my other coach, our other coach is, um,

718
00:48:18.280 --> 00:48:21.740
whether you hire someone to do this, like a Sophie society,

719
00:48:22.440 --> 00:48:27.060
make sure you understand PPC at a basic level. Don't,

720
00:48:27.300 --> 00:48:31.120
don't just hand over the reins, but go through the trainings. Uh, you know,

721
00:48:31.120 --> 00:48:33.140
make sure you understand, even,

722
00:48:33.400 --> 00:48:37.180
even if you're at a place where you're going to outsource it or help, you know,

723
00:48:37.180 --> 00:48:40.120
have someone like a Sophie society help you. So that we,

724
00:48:40.120 --> 00:48:43.980
we kind of took that to heart in terms of really trying to make an effort to

725
00:48:44.000 --> 00:48:48.400
learn, you know, exact match versus phrase match versus broad match. When do you,

726
00:48:48.740 --> 00:48:50.340
you know, those kinds of things. So,

727
00:48:50.680 --> 00:48:51.440
And like,

728
00:48:51.440 --> 00:48:55.980
I've done four Sophie society challenges and like he sends me a weekly report,

729
00:48:56.000 --> 00:48:59.840
but like, I can go in and ask him very pointed questions. Like, Hey,

730
00:48:59.840 --> 00:49:03.800
I see this is doing this, but like, it's taking the pressure off me,

731
00:49:03.800 --> 00:49:06.100
actually going in and setting everything up. But like,

732
00:49:06.100 --> 00:49:08.740
I know what I'm looking at, you know? And,

733
00:49:08.740 --> 00:49:11.280
and that's something I've learned along the way.

734
00:49:11.280 --> 00:49:13.960
You know, their challenges are great.

735
00:49:14.040 --> 00:49:18.700
Okay. Okay. Yeah. I actually, I'm getting on a call with a guy,

736
00:49:18.820 --> 00:49:22.860
I guess it's the PPC through Amazon. It's called EEC,

737
00:49:23.960 --> 00:49:28.080
EECON, EECONC or I don't know.

738
00:49:28.400 --> 00:49:33.060
But, um, I'm just going to do like an intro call with him just to see like what

739
00:49:33.060 --> 00:49:36.660
his thoughts are. Um, but yeah,

740
00:49:36.660 --> 00:49:40.880
I mean as much as I don't really care to just like take on another

741
00:49:41.820 --> 00:49:45.900
signify cost, um, I don't know.

742
00:49:46.100 --> 00:49:48.640
I just, I wanted to know your thoughts on that.

743
00:49:48.900 --> 00:49:53.020
I don't think you would regret it. Like if it, at least even if you just said,

744
00:49:53.020 --> 00:49:57.800
I'm just going to do the first three months to like help have them help me with

745
00:49:57.800 --> 00:49:59.980
my launch and see how things.

746
00:50:00.000 --> 00:50:06.040
are done that I can like, you can follow that framework. Right, right. And yeah, but they're

747
00:50:06.040 --> 00:50:12.760
really good at spending your money too. So my biggest problem was we he did like too good and

748
00:50:12.760 --> 00:50:21.660
I kept running out of stock. So I would also say, you know, if you do have them, if you go in with

749
00:50:21.660 --> 00:50:27.360
the attention, like, hey, do the first few months, like set it up, you're, it's gonna feel overwhelming

750
00:50:27.920 --> 00:50:33.020
to do that if you haven't learned anything in the meantime. Yeah, you know, because they're

751
00:50:33.020 --> 00:50:38.720
gonna have many campaigns that all they have a naming structure, which I recommend actually using,

752
00:50:38.900 --> 00:50:45.220
you can go on to their Chris Rawlings, YouTube channel and look up like how they named their

753
00:50:45.220 --> 00:50:49.500
campaigns. Like, all of that is going to feel overwhelming if you haven't learned anything.

754
00:50:49.640 --> 00:50:55.240
So you do want to learn enough to be dangerous. You want to learn the terminology. You want to

755
00:50:55.240 --> 00:51:00.020
be able to know if they're doing a good job. You know what I mean? Like, those kinds of things,

756
00:51:00.220 --> 00:51:08.460
even. Right. Instead of just saying here, here's my stuff. Yeah. Okay. Well, and I mean, I've

757
00:51:08.460 --> 00:51:14.160
gone through the videos, the PPC videos, and I'm gonna have to do it again, because it is

758
00:51:14.600 --> 00:51:21.180
very overwhelming. And I will have to say, like, I don't know the terms, like if somebody just said,

759
00:51:21.180 --> 00:51:27.440
what's an exact match? Like what, you know, I'd be like, Oh, let me look at my notes.

760
00:51:29.200 --> 00:51:36.040
Um, so I see, I see that side of it, too. And I'm like, maybe I should just keep doing what I'm

761
00:51:36.400 --> 00:51:44.500
doing. I launched last week, and I had, I've had 3049 sales. So I'm confident enough in my product,

762
00:51:45.060 --> 00:51:52.280
to know that, like, I can do this. But I'm all I am also thinking, because we're entrepreneurs,

763
00:51:52.580 --> 00:51:58.900
like, what else could, like, what else could I be running to like, make this even though I haven't

764
00:51:58.900 --> 00:52:04.720
had one sale from a campaign I'm running? So, but, but on that note, too, like, if you were

765
00:52:04.720 --> 00:52:10.760
to hire them, I would make sure you have the inventory where you can make it profitable.

766
00:52:10.760 --> 00:52:15.160
Because like, that was one of the mistakes I made, I guess with it was like, I didn't have

767
00:52:15.160 --> 00:52:20.480
enough inventory. So I'm paying him all this money. He sells out my product in like two weeks.

768
00:52:20.820 --> 00:52:27.220
And now like, I'm still paying him with nothing to sell. So they and when they were really cool

769
00:52:27.220 --> 00:52:32.920
one month to they actually did like knock $500 off when I like ran out of stock. And you know,

770
00:52:32.980 --> 00:52:38.580
we had to just like, put everything on pause. Like, you know, they were very cool about that.

771
00:52:38.580 --> 00:52:44.320
But like, at the same time, like, I would even talk to them ahead of time. And even like,

772
00:52:44.380 --> 00:52:49.020
that's a good way to like, think of bigger and better for your product. Like, okay, like,

773
00:52:49.040 --> 00:52:54.360
what, how much inventory? What should I have before I take you guys on to make sure like,

774
00:52:54.420 --> 00:53:00.180
we're not running out of stock, and I'm paying you to do nothing. So that's another way to look

775
00:53:00.180 --> 00:53:04.480
at it. And that also helps you think bigger, too, about your product and your brand. And,

776
00:53:04.480 --> 00:53:11.460
you know, it's kind of exciting. Yeah, and I'm already like, Oh, gosh, I need to do another

777
00:53:11.460 --> 00:53:16.960
order. I mean, my my product is a little bit bigger and more expensive than most. So

778
00:53:17.300 --> 00:53:25.660
that's another thing. Like, what do I do? Let it go. Let it go with the flow a little bit

779
00:53:25.660 --> 00:53:32.040
and me work my PVC or like have somebody else like help me with it. But I would love to see

780
00:53:32.040 --> 00:53:36.380
learn a little bit more and then see how you feel after a couple weeks, at least at least

781
00:53:36.500 --> 00:53:44.280
see how that affects your confidence level in yourself. And then, you know, and then in the

782
00:53:44.280 --> 00:53:48.440
meantime, you can be chatting with these guys and just seeing like, what's out there seeing what

783
00:53:48.440 --> 00:53:54.940
your options are. Okay. And then P Sophie's Society does to PPC challenges every year,

784
00:53:54.980 --> 00:54:01.080
they do like March and like September of your and they're amazing. It'll be a waterfall

785
00:54:01.080 --> 00:54:08.580
of information, especially the first one you do. But it is so like you just learn a lot and they

786
00:54:08.580 --> 00:54:13.040
equip you with so much knowledge. So that might be something I could start with is what you're

787
00:54:13.040 --> 00:54:19.840
saying, like a challenge because they're seeing you there. You know, they're like they're kind

788
00:54:19.840 --> 00:54:25.180
of mentoring you and teaching you along the way. But you're probably doing a lot of a lot more of

789
00:54:25.180 --> 00:54:31.100
work, right? It's like, okay. And you said that's when is it the same?

790
00:54:31.360 --> 00:54:34.140
I usually do them like March one in March and then one in September.

791
00:54:36.540 --> 00:54:43.620
Okay. Which is great because these tents sell. I mean, they're, they're, the numbers look good

792
00:54:43.620 --> 00:54:50.300
for the summer too. Because like, kids are out of school and parents need something to buy as

793
00:54:50.300 --> 00:54:53.320
far as like, okay, let's try to figure out this.

794
00:54:53.320 --> 00:54:59.540
But you can go on to their YouTube channel. Chris ones is a fantastic YouTube channel.

795
00:55:00.000 --> 00:55:02.980
and they have specific videos for the launch phase.

796
00:55:03.040 --> 00:55:06.260
Like you can search like launch and just see what comes up

797
00:55:06.260 --> 00:55:08.620
and it'll all be launch related things like.

798
00:55:09.300 --> 00:55:10.180
Right, I have a few.

799
00:55:11.380 --> 00:55:12.040
I have.

800
00:55:13.060 --> 00:55:15.120
He uses some words that are a little

801
00:55:15.860 --> 00:55:18.820
too much for me right now, but that's okay.

802
00:55:18.820 --> 00:55:20.280
I'll learn them eventually.

803
00:55:22.600 --> 00:55:24.620
Great, this says the next challenge

804
00:55:24.620 --> 00:55:26.860
is January 19th actually.

805
00:55:27.460 --> 00:55:28.040
Oh wow.

806
00:55:28.200 --> 00:55:28.840
Oh really?

807
00:55:28.840 --> 00:55:30.980
Yeah, I just saw that.

808
00:55:31.040 --> 00:55:31.660
I just looked it up.

809
00:55:31.800 --> 00:55:33.220
I was like, whoa, that's kind of early.

810
00:55:33.640 --> 00:55:34.440
Oh, nice.

811
00:55:34.760 --> 00:55:36.020
That is early, I love it.

812
00:55:36.340 --> 00:55:37.560
And they're so cheap, they're so cheap.

813
00:55:37.560 --> 00:55:39.780
I just believe it's $27 to do it.

814
00:55:40.480 --> 00:55:43.120
And how long is it, like, do you have it up?

815
00:55:43.140 --> 00:55:45.940
It's a week, it's a week long, it's a lot.

816
00:55:46.560 --> 00:55:46.800
Yeah.

817
00:55:46.800 --> 00:55:48.340
And he really wants you to like,

818
00:55:48.680 --> 00:55:51.180
like if there's not really like a team replay,

819
00:55:51.300 --> 00:55:53.360
it's like he wants you like actively.

820
00:55:54.540 --> 00:55:54.800
Yeah.

821
00:55:56.200 --> 00:55:58.000
Okay, that's your Sophie Society?

822
00:55:58.000 --> 00:56:00.220
Yeah, I'll post the link.

823
00:56:00.340 --> 00:56:00.780
Perfect.

824
00:56:00.780 --> 00:56:01.800
It's a commitment.

825
00:56:01.800 --> 00:56:05.660
So like the calls are like an hour and a half

826
00:56:05.660 --> 00:56:08.760
and then they have an office hours immediately after

827
00:56:08.760 --> 00:56:11.320
that usually go an hour, hour 15, sometimes longer.

828
00:56:11.980 --> 00:56:13.240
They always run over.

829
00:56:14.120 --> 00:56:14.620
Chris talks.

830
00:56:14.640 --> 00:56:15.120
Oh yeah.

831
00:56:15.680 --> 00:56:17.560
They always run over on like the calls.

832
00:56:17.700 --> 00:56:20.860
So it is a time commitment, but it is highly-

833
00:56:20.860 --> 00:56:22.400
It's totally worth it.

834
00:56:22.400 --> 00:56:22.740
Yeah.

835
00:56:23.360 --> 00:56:27.600
Yeah, you'll never, like you'll get so much information.

836
00:56:27.600 --> 00:56:29.660
Obviously the whole point of them doing the challenge

837
00:56:30.180 --> 00:56:33.100
is to, you know, have you become a customer.

838
00:56:33.240 --> 00:56:33.240


839
00:56:33.760 --> 00:56:34.740
It's haircare brand.

840
00:56:36.320 --> 00:56:36.320


841
00:56:36.920 --> 00:56:40.480
And Gabby, Lisa, this is for various phases

842
00:56:40.480 --> 00:56:41.580
of your business, right?

843
00:56:41.580 --> 00:56:45.220
People that are just recently launched versus they're-

844
00:56:45.220 --> 00:56:47.080
I'm going to do it again too,

845
00:56:47.080 --> 00:56:48.780
just because it's so much.

846
00:56:50.020 --> 00:56:50.020


847
00:56:51.040 --> 00:56:53.760
It's all types of people and they'll put you in a team

848
00:56:53.760 --> 00:56:56.640
with like other people that are in a similar place.

849
00:56:56.640 --> 00:56:57.580
Yeah.

850
00:56:58.680 --> 00:56:59.200
Yeah.

851
00:56:59.200 --> 00:57:00.480
You'll get placed in groups.

852
00:57:00.640 --> 00:57:02.400
So you can have all week long,

853
00:57:02.580 --> 00:57:05.300
you have access to asking questions

854
00:57:05.300 --> 00:57:07.220
in any time of day in that group.

855
00:57:07.500 --> 00:57:10.900
And they have multiple of their PPC strategists

856
00:57:10.940 --> 00:57:13.020
in those groups and multiple moderators.

857
00:57:13.200 --> 00:57:14.900
So you'll get answers all week long.

858
00:57:15.420 --> 00:57:17.100
When you go on the office hours,

859
00:57:17.100 --> 00:57:20.560
you can ask any question on any of the office hours.

860
00:57:20.700 --> 00:57:23.540
You can share your listing, like, hey, can you take a look?

861
00:57:23.580 --> 00:57:24.220
Things like that.

862
00:57:24.220 --> 00:57:28.120
It is an extremely high return on investment.

863
00:57:28.940 --> 00:57:31.520
Like, they give you so much value.

864
00:57:31.560 --> 00:57:32.900
And it is a part of their funnel.

865
00:57:33.080 --> 00:57:35.440
It's part of how they get new customers.

866
00:57:35.820 --> 00:57:38.240
But even knowing that they're not going to get everyone

867
00:57:38.240 --> 00:57:40.200
to be a customer, they still give it freely,

868
00:57:40.380 --> 00:57:41.820
which I feel like really aligns

869
00:57:41.820 --> 00:57:43.780
with like our Rainmaker values

870
00:57:44.560 --> 00:57:46.480
and why we love them so much.

871
00:57:48.200 --> 00:57:48.660
Yeah.

872
00:57:49.320 --> 00:57:50.160
That's awesome.

873
00:57:50.240 --> 00:57:52.700
I'm going to probably sign up for that then.

874
00:57:52.700 --> 00:57:53.440
Yeah.

875
00:57:54.100 --> 00:57:56.300
Even though it's a commitment, it's like,

876
00:57:58.700 --> 00:58:01.460
this is probably something I need for my business.

877
00:58:02.340 --> 00:58:02.900
Absolutely.

878
00:58:05.100 --> 00:58:05.960
Thank you, Lisa.

879
00:58:05.960 --> 00:58:09.560
All right, guys, any last questions before we head out?

880
00:58:12.300 --> 00:58:14.080
The only thing on my end, Gabby,

881
00:58:14.140 --> 00:58:17.280
is I don't know if anyone else is also doing KDP.

882
00:58:17.720 --> 00:58:21.680
We launched our PPC campaign for our KDP book.

883
00:58:22.560 --> 00:58:25.520
And started with Broad Match,

884
00:58:25.820 --> 00:58:28.900
which is what Camden and her trainings suggests.

885
00:58:29.420 --> 00:58:31.680
And yeah, we got our first PPC sales

886
00:58:31.680 --> 00:58:33.060
on Black Friday, actually.

887
00:58:33.820 --> 00:58:36.600
And it's been pretty consistent.

888
00:58:38.560 --> 00:58:42.880
Yeah, a sale per about every 10 clicks we're noticing.

889
00:58:43.500 --> 00:58:47.080
So yeah, maybe later in the week we'll touch base on that.

890
00:58:47.080 --> 00:58:47.420
Thank you.

891
00:58:50.380 --> 00:58:53.180
I do have one more question real quick, Gabby.

892
00:58:54.280 --> 00:58:55.000
Yeah, go ahead.

893
00:58:56.260 --> 00:58:59.160
Should I be, I just had a list of questions right here.

894
00:58:59.580 --> 00:59:03.720
I should be requesting a review from everybody, correct?

895
00:59:04.740 --> 00:59:07.840
Like when you go in and manually do it on the...

896
00:59:07.840 --> 00:59:08.240
Yes.

897
00:59:08.620 --> 00:59:09.160
Yeah, you can.

898
00:59:10.280 --> 00:59:12.740
I mean, is that like...

899
00:59:12.740 --> 00:59:13.120
Yeah.

900
00:59:13.120 --> 00:59:16.080
But there's, I've noticed like

901
00:59:16.080 --> 00:59:17.560
some people's names are showing.

902
00:59:17.780 --> 00:59:19.160
And I think that's really odd

903
00:59:19.160 --> 00:59:22.560
because it's all the people that purchase that I know.

904
00:59:23.800 --> 00:59:27.320
But now I can't see names of anybody else

905
00:59:28.240 --> 00:59:31.680
as far as like my pending, like my pending orders.

906
00:59:31.920 --> 00:59:37.240
And then obviously the ones that have already like the...

907
00:59:37.240 --> 00:59:39.320
I feel like normally you should be able to see names.

908
00:59:39.360 --> 00:59:40.120
Not always.

909
00:59:40.160 --> 00:59:42.400
It just depends on if people put the name or not.

910
00:59:42.400 --> 00:59:43.160
Not everyone does.

911
00:59:43.780 --> 00:59:45.700
But you can definitely request on there.

912
00:59:45.800 --> 00:59:49.020
You can also use the Helium 10 automated like request,

913
00:59:49.620 --> 00:59:50.860
review request feature.

914
00:59:50.960 --> 00:59:51.860
I like doing both.

915
00:59:52.500 --> 00:59:54.000
I think it's a good system.

916
00:59:54.880 --> 00:59:57.780
But it just, as some people say Helium 10 works best.

917
00:59:57.900 --> 00:59:59.780
Some people say requesting manually works best for them.

918
00:59:59.800 --> 00:59:59.980
I think...

919
01:00:00.000 --> 01:00:01.780
I think it's just a mix up.

920
01:00:02.360 --> 01:00:04.760
And I've had people that have said they've done a review.

921
01:00:04.980 --> 01:00:09.400
Is it like a 24 to 48 hour?

922
01:00:09.580 --> 01:00:13.040
I'm guessing Amazon probably has to look at all of them,

923
01:00:13.060 --> 01:00:16.100
making sure that somebody's not like trying to-

924
01:00:16.100 --> 01:00:18.380
Yeah, it takes time for it to show up,

925
01:00:18.800 --> 01:00:21.240
like it has an approval process, so that's right, yeah.

926
01:00:21.720 --> 01:00:22.200
Okay.

927
01:00:22.480 --> 01:00:24.540
I have found that has been the case

928
01:00:24.940 --> 01:00:27.340
with pretty much all my transactions

929
01:00:27.340 --> 01:00:30.480
because I ended up calling Amazon Seller Central

930
01:00:30.480 --> 01:00:31.720
because I was wondering,

931
01:00:32.400 --> 01:00:35.800
I wasn't understanding how somebody can have a prime order

932
01:00:36.860 --> 01:00:41.840
but the payment doesn't process for like days.

933
01:00:43.040 --> 01:00:44.660
It'll be weeks on some of them.

934
01:00:45.980 --> 01:00:49.280
That is, so I'm guessing that's like on Amazon's

935
01:00:49.660 --> 01:00:52.700
like financial side that it's not processing quickly

936
01:00:52.700 --> 01:00:56.780
because how do you not process a payment

937
01:00:57.400 --> 01:01:00.560
but then you're like it's on the way

938
01:01:01.440 --> 01:01:03.280
to be at somebody's house?

939
01:01:03.560 --> 01:01:04.040
You know what I mean?

940
01:01:04.240 --> 01:01:05.440
To be honest, I don't know either,

941
01:01:05.620 --> 01:01:08.020
but yeah, there will be some that it will be weeks.

942
01:01:08.340 --> 01:01:11.060
So that's normal to see like some of them

943
01:01:11.060 --> 01:01:13.220
that haven't been processed yet, okay.

944
01:01:14.060 --> 01:01:14.400
Yeah.

945
01:01:14.420 --> 01:01:14.860
Okay.

946
01:01:15.460 --> 01:01:17.160
All right guys, I gotta head to another call,

947
01:01:17.260 --> 01:01:19.660
so I will see you all next week for another call.

948
01:01:19.680 --> 01:01:20.640
Thank you so much.

949
01:01:21.420 --> 01:01:21.620
Bye.