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you

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all right all right hello everybody I'm just setting the live streaming now

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hello hello Erica Sarah Amy Linda welcome welcome

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all right we will dive into in just one sec we are good to go how you guys

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feeling today drop in the chat from 1 to 10 you feeling good you guys okay

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I I hope by the end of the call you're gonna feel better Erica okay Sarah thank

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you Linda okay cool

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all right so I'm gonna go through a quick note we're gonna be going over

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that quick note like on every call but before I do that I want to welcome you

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to the first week it's your first week this call specifically is the post and

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launch and post launch which I will be hosting my name is Hugh Clydes and I'm

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the marketing manager here at the Rainmaker family and I figure I took it

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I am responsible for pretty much anything marketing related this is myself

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and Steven that runs all of our marketing from Instagram to paid ads to

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everything you see pretty much so I'm excited to share some some cool stuff

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with you today and I'm just letting more people come in before we do I would like

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to go over this dog that's just to bring awareness to everybody so he's a two

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minutes break down what is gonna happen and to give you guys awareness so this

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call will be one hour every week we do recommend all Rainmakers to hop on at

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least two coaching calls every week one should be mindset Monday call and the

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other one is whichever aligns best with your business that could be the pre

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launch and post launch or it could be scaling depending on where you are the

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goal of these these calls are to keep you moving forward whether it's like

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answering your question bringing new things to to you and allowing everyone

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really to learn with each other and ask question as they need only questions in

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this call related to launch and post launch this doesn't mean that if you

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have question regarding something else I'm not able to help but since this is

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my expertise I'll be able to help you better if you ask questions related to

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those topics and again if I can I will help you with however I can another

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thing I want to make you guys aware yeah feel free to turn your video on if you

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and if you're in a place that allows you to be fully present with us and so

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we can make like highly interactive and that's pretty much it let's dive in

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all right so what I want to go over with you guys today is oh yes Erica let's go

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Sorry, so I just want to clarify, are you here to, like, help us with, like, our PPC campaigns and how they're set up in the bids? Like, is this the old Friday call or is this different?

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It's different. It's different. This one today, specifically, we're going to talk about leads.

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So, I will be bringing, yeah, new themes to you. For the PPC ones, we have, let me see, I need to look at the calendar.

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I was reading the calendar and I was a little confused, so I thought post and post launch might be, like, PPC refinement and things like that, but it doesn't sound like that's the case.

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Yeah, no, it's not, but I can give my two cents as well and help you with that, too. Yeah.

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Okay, do you know, sorry, so then would it be the Thursday call that you joined for more PPC-focused aspects?

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I believe it's the Thursday. Yeah, I believe it's the Thursday call, yes.

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Okay, okay, thank you so much. I need to look back at the calendar, but I believe it's that one, yeah.

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I'm looking at the calendar that's on the, it says Thursday scaling systems and AI for business owners ready to scale with systems automations or AI, so I guess.

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I mean, we can go over, we can go over here for sure. I can, I can help you with that, but this call specifically, the way that I, we can go over on the second part of this call, because I'll share with you.

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So here's the agenda is I'm going to go, I'm going to share with you a presentation that I put together.

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We're going to go over leads and focus on that for a little bit, and then at the end, I open for questions.

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That can be questions related to the topic I just showed you, which is the theme for today, leads, how to generate leads with stories.

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And then, but if you have questions like broad questions, anything that you need help with, I will go over that on that part. Sounds good?

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Yeah, so like in the case of like ranking and things like that, this is, that could be answered in the second half of the call.

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Yes, yes, yes, yes. Awesome.

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Cool beans. I'm going to go ahead and share my screen. Give me one sec.

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Can you guys see my screen?

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Cool. Great.

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So turn your Instagram stories into sales for, oh, I'm just allowing more people to come in. Hello. Hello. Welcome.

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So we'll dive into this proven.

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It's those are the three main components you need to actually generate a sale from your Instagram stories.

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Now, one quick note is what I'm going to share with you guys. I'm talking about Instagram stories.

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Take the concept and you can apply anywhere. In fact, we have used the strategy that I'm going to share with you.

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We use through our emails. We use through our like many different campaigns, Facebook ads, and they work the exact same way.

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In fact, one of our best top performing emails that we managed to generate about 50 calls from one email.

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That was basically taking one story lead generation and converting into an email. So you can see the power of it that you can apply.

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I'm just going to open the window because it's a little bit hot. Give me one sec, guys.

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You can see the power of it that is not just making one story for the sake of making one story and generating sales on the stories.

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You can use that for anywhere, any platform.

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So turn your stories into leads using story lead generation. Here's what they want to sell on stories.

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500 million people watch stories daily. It doesn't mean they will watch your stories daily, but this means it's one of the features on Instagram that is most engaging.

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People are ready to use that because it's on there. It's super simple on the tip fingers and they're using on a daily basis.

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At the top of the app, the highest attention. It's intimate, raw, behind the scenes, builds trust fast.

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Viewers are already warm leads. So if they follow you, they are following your stories. They're more likely to take an action as well.

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Stories equal your secret conversion machine.

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And again, I'm sharing your stories, but take those principles for any platform that you use.

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Mistakes that kill sales. This is for your stories. A lot of you guys will have media channels where you're not showing your face, but you can still share your lifestyle.

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You can still share a project that you're working on. So only posting lifestyle, this will kill your sales because you're never giving people opportunity to engage with you and actually ask your questions or buy from you.

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Never asking for the sale. People will only take action if you tell them to do so. If you don't tell them, they will never take an action.

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don't be afraid to actually ask like,

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hey, you want this?

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DM me the word or comment something

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and they will take an action.

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Talking futures instead of outcomes.

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This essentially is, let's say,

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if you were sharing,

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this is transformation versus features, right?

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Let's say when we were talking about an iPhone,

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so we can say, oh yeah, you can make calls,

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you can do this, you can do that.

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But instead of selling the futures,

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what is like, hey, how much would it be worth for you

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to be able to call your mom

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in the other side of the world, hypothetically, right?

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So it's more like the pain connected to a transformation.

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Always when you're selling,

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we wanna sell a transformation, not just a feature.

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And no consistent narrative, no proof and no CTA.

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CTA stands for call to action,

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not leading people to an action.

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So fix those and watch your conversions rise.

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We'll dive into more specifics.

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I'll show examples as well,

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but these are things that you want to avoid.

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What is a lead generation?

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I know we have people in different levels of their business.

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So a lead generation essentially is the progress

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of finding people who are interested in what do you offer

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and giving them the value.

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And in return,

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they will give you their contact information.

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This is like an email, phone number,

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and this essentially like they get to your pipeline,

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you can follow up with them later.

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You can call them later.

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This is what in marketing we call a lead.

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There's also a code lead and a warm lead.

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A code lead is someone that just got to know you,

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just got to know about your business.

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They just gave you their contact information.

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And a warm lead is someone that they had been following you

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for a while.

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They have been on your email list and so on, right?

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So a lead is someone who gives you their email

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and phone number essentially to simplify.

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That is what we call a lead.

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How business do it online?

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So they have landing pages with free guides or webinars,

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social media posts with click the link to learn more

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or DM me the keyword.

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You'll see this a lot of social media nowadays

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and the newsletters or ads,

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they ask people to sign up, right?

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Hey, sign up for my newsletter.

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This is basically a lead generation.

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Without leads, we have no one to sell.

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This means without leads, we don't have a business

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because our business is dead.

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So that's why this is one of the most important things

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that we value in marketing

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and you should value in marketing.

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You want to learn how to increase efficiently

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the volume of leads.

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So what I'm gonna show you here now, guys,

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it's a lead generation template

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that we have been using over and over

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through our social media.

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And this template alone is responsible

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for generating over 250,000 leads alone to our business.

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So you can use, the reason this works

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is because it's highly engaging,

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but also you can use in your personal brand

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or your media channel as well.

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So lead generation, I'm not gonna break it down to you.

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I would love to have a moment very soon

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where we can talk a little bit about this,

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but I'm gonna share with you what is the process here.

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So first we have a viral video.

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When it's a query, this is just like a funny meme video.

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It's like, it's a guy in the highway.

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It's just funny, right?

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And then the next one is like,

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do you feel overwhelmed by the numbers of AI tools

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being released every day?

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We are essentially using this lead generation

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to drive people to our AI offer.

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And then once you know which AI tools

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have been game changer for us, yes or no.

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And then we have finally a CTA here.

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I will move on to the next example.

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Again, these are highly proven.

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Wherever you put this, if it's your email,

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if it's on your Facebook, TikTok, doesn't matter.

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It's gonna work because it's proven.

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So are using AI, this one is again to our AI offer.

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And we posted this like not long ago.

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And if you go to our stories, highlights, whatever,

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you're gonna find some of those as well

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because we still use to this day.

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Even though we have, yeah.

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So we are using AI, sorry.

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Are you using AI to make money?

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Yes or no.

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What if I told you we could give you

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the exact directions to 3K, 5K, or even 10K months

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while everyone still thinks of using ChatterBot and so on.

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You get like, I get to connect with them, relate with them.

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And then all I have to do is join our free workshop.

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Friday, so this you can see CTA here, super strong,

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and then 99% have the tools,

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only 1% know where the money is.

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So you can see I'm sharing facts, it's factual,

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and then because of that,

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they take them to the journey,

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three days left, our business workshop,

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I'm not gonna give away too much of the process

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that I think behind this,

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because I want to engage with you guys,

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ask you questions, and then I'll break it down for you.

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So this Friday, 9 a.m. PST,

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we're giving you the 90-day AI business plan

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unlike anything I've ever seen before.

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So this is another lead gen template that we use.

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And another one here, do you work at a full-time job?

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You can see the offer now changed.

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I was talking about AI,

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and if you want to learn about AI,

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take them and then a CTA.

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Now this one is completely different.

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Do you work at a full-time job?

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You can see how the avatar have changed,

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but the template didn't.

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The template is still the same.

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Are you looking to create financial flexibility

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for you and your family,

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but don't know where to start?

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And then max and max.

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So you'll see how there is a trend,

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there is a pattern, right?

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I have a gift for you,

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have you memorized this year?

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If you said yes, and then CTA at the end.

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So a question that I have for you guys is,

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what do you notice about those stories?

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What do you see?

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What calls your attention?

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I'll go back.

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Feel free to unmute or drop in the chat.

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Okay, Linda, you have seen those

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and wonder how successful they are.

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Okay, great.

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Questions to get you engaged,

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it leads them to the next slide.

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Great, great.

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Anything else that you guys notice here?

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CTA, yes.

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We use always using a CTA at the end.

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So Linda catches your interest from the beginning.

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Yes, exactly.

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So I will break it down now for you guys.

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Exactly what is our thinking process?

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It features out your audience quickly.

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Yes, amazing.

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Yeah, great point, guys.

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Everything you shared, I completely agree.

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And now you're gonna be able to see it a little bit better.

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So essentially what I'm doing here is on Instagram,

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your first story is the most important story

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of your entire carousel.

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Because that is when you grab attention

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and also retention.

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Because Instagram, let's say if you get 500 views

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on your first story, most likely,

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let's say you post three slides or four slides,

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your first slide, oh, I raised my hand,

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I don't know how to do that.

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If you do that, you'll see like the last slide

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will probably have like 200 to 100 people, right?

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So the first one is important.

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What I'm doing here is not just a meme,

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I'm making it relatable to everybody

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that is watching this, okay?

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It's never just a meme, it's never unintentional,

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it's always intentional.

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Second one here, again, I'm relating to their pain, okay?

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Do you feel overwhelmed by the number

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of new AI tools being released every day?

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Probably if I ask you guys here,

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you probably can resonate with that as well.

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Oh yeah, NanoBanana is here,

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then the other day, ChatGPT5,

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and then the other day, there's just way too many

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and then you get like frustrated,

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like you don't know where to go, so many subscriptions.

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So I'm relating, connecting with them.

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Now I get a little bit personal, right?

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And then do you know which AI tool

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have been a game changer for us?

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So I'm sharing this with our followers,

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like these are our people.

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They look up for us in a way, shape or form.

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So if, and they know that we, and they like our stuff.

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So if they know, sorry, by them liking our stuff,

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I'm just letting someone else coming in.

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And Sarah, yeah, welcome.

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So by asking this question, these open questions,

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like, oh yeah, I would love to know,

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this creates curiosity.

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So you see, connection, relatability, and then curiosity,

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and then at the end, I'm giving them a reason to click.

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If you don't give them a reason to click,

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they are never gonna click at your CTA, okay?

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And that reason should be strong enough.

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Remember, create a connection,

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connection, and at the end here,

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we are going to, yeah, to run this,

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but you change our mind.

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So already create a super strong CTA here.

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Like, we're not gonna do this, but we decided to do this.

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And this was actually factual.

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I had to push Steven really hard to the...

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this. A couple of weeks ago, we ran a special workshop to our private community. We did

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not plan to run it again anytime soon, but the feedback was so incredible that we decided

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to open the doors to our Instagram community this time. So now I'm giving something valuable

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to them, given that reason, like, hey, this was so awesome. People liked, would you like

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to join? We're doing this for one last time. So yeah, second chance. Turns out, I think

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we got 1,000 people to show up to this workshop, which I think, to your question, Linda, I

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think that shows that this stuff is proven. So next slide here, breakdown again. Are you

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using AI to make money? I'm asking a question, but it's not just a random question. A question

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that I can qualify that person already in the first slide. If they say, yes, I'm making

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money, great. In a sense, that's not for you. If you're not making money with AI, this

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is the person that I'm targeting, right? So I'm qualifying them straight in the first

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slide. What if I told you I could give you the exact directions, 3K, 5K? So if someone

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here is already making money with AI, they're already doing, like, 10K, 5K, whatever that

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is, this is not for them. And it's okay, because this offer is specifically for someone that

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is not making money with AI, right? Or let's say, if in this case, I wanted to target people

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making money with AI, I would say, like, are you using AI to make money? They say, yes.

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And then on the second slide here, I would say, you are probably making 3, 5, or 10K,

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but you don't know how to get to 50K, right? So remember, I connect with them. They answer

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the question internally. Then they go to the next slide. I have a solution to their answer.

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So they're most likely to take an action because I'm offering them a solution, right? So while

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everyone still thinks they're using ChatGPT as the way successful to online business,

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all they have to do is join our free workshop. You get it. And then 99%, I give them a fact,

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because again, they already said they don't make money. And 99% of the people that are using AI

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are not making money. They will feel like, oh, wow, this guy is talking, like, directly to me.

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Like, he knows me, right? So three days lives are our best workshop yet. And then I give them

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the solution. Always remember, you need to give them a reason. Essentially, what I'm giving them

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as a solution is only 1% know where the money is. If you want to learn how to do this,

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join our workshop. So can you guys see now that template in a different way now? Is it a little

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more clear? Yes. Awesome. So last one, I think, is this the last one? Yeah, we'll have a few more.

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But so this one, you can see that I'm talking to a different avatar now. So when I'm going to

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this example, guys, think of your own ideal customer avatar. How can you grab their attention,

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connect with them, make it relatable, and then also give them something that it's so good that

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they're going to feel like, I need to say yes to this. I cannot say no. Like, I need to click this,

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right? And essentially, I think someone said you are giving them the next step in marketing.

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That's essentially what we do. We are selling only the next step, okay? So in this case,

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when you are starting small, you're going to wear a different hat. You're going to do

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marketing. You're going to do sales. Everything's going to be you. But once you grow your company

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to a big size, you'll see that you're probably going to hire people to do sales for you,

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to close for you. And at that point, our goal with marketing is get people to knock on the door,

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right? Get people to show up, get leads. And then the sales is like, hey, welcome in. And then

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the sales happen, right? So in this case, completely different avatar. Do you work at a full-time job?

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Yes or no? If they say no, again, all the next slide doesn't matter for them because they are

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not my ideal customer avatar. If they say yes, everything else is going to make sense to them.

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So are you looking to create financial flexibility for you and your family,

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but you don't know where to start? Again, if they say yes here, they said yes here,

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they said yes here, I got them already hooked because I related to them so much that they feel

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like this guy knows what I'm going through. So if that's you, I might have something for you.

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Swipe, creating curiosity. Remove any distractions you may have around you

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and watch this free training. This might change your life once you watch the training,

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will help you get started. So I created curiosity. I didn't say exactly what the training is, but

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if they are looking for this, they will most likely watch that training at some point.

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This is just a different CTA.

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I will never use two CTAs in one carousel,

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but that's just to show you guys the difference.

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So this could be a different angle.

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We're looking to five ambitious mommas

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who wants to start a remote business in 2025.

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Watch this free training and we'll help you get started.

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Sign me up.

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So a lot of you guys are probably here

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because you saw a lead generation.

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You just didn't know, right?

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You saw maybe an email that it felt,

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it described everything that you go through so strong

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that you felt like, wow, like I need this.

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And this is for me.

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Essentially that is when the transformation happens.

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When you talk, I usually say that marketing

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is like we are doctors.

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And so when you go to a doctor, you have,

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let's say you're feeling a pain, your head is hurting

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and you like, you go there and you say like,

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I'm feeling this pain.

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I don't know exactly what I'm feeling.

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You're a doctor in a matter of like,

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they will ask you like three simple questions

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in a matter of a minute or two,

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they'll be able to describe exactly what you're feeling.

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That's essentially our job.

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When we are talking to our leads, to our customer avatar,

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we want to describe their pain, their desire so well

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that they feel like, wow, this guy really understands me,

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really understands what I'm going through.

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And of course your offer needs to validate that.

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You actually need to create something

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that is transformational for them.

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That is where the magic happens.

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Let me just take a look at the chat.

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Oh yeah, it's going, it's like right now

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it's going super viral.

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People are replicating that over and over.

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And then I will not go over this one,

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like from the top to the end,

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but I'll let you guys digest it.

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And then tell me what do you see in this one

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based on the last three ones that we reviewed,

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what do you see happening here in this four slides?

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You can unmute yourself if you want,

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or you can drop in the chat.

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First slide, what am I trying to do in the first slide?

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Anyone?

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Yes, Anna, yes, curiosity.

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That's pretty much it.

402
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I'm just trying to build curiosity

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so I sell them the next slide.

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And then the next slide, I'm trying to engage,

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but make it relatable so I can sell the next slide.

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Next slide, I'm giving them a reason

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why I'm selling them the next slide.

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Plus adding curiosity as well,

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giving them reason, curiosity for the CTA.

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So I'm going to give you guys the Legion framework.

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You can screenshot this after I go through it,

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which is number one is all you want to do

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is you want to create engagement.

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That's the first thing you want to do, first slide.

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Secondly, you want to make sure that if it's relatable,

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it's relatable to the person,

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your customer avatar that is reading that.

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Third, ask questions connected to your audience,

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pain point or desired outcome.

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And you can test because sometimes

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depending on the audience,

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they're going to respond super well

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based on their pain points.

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But depending on the audience,

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they're going to respond well based on the desire,

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which is like where I see myself in one year from now

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or where I see myself

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after buying this product from Emmy, right?

431
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How do I perceive myself

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after getting that program from Linda?

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Okay, so add value.

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What will they get?

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Again, this is more giving them a reason,

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like what is the value?

437
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What is in for me if I give one hour of my day

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to go to this workshop, right?

439
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What is it for me if I get a one-on-one call with Anna?

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So give them the actual reason.

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And then lastly is add a clear CTA,

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directing people to a link or DM.

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Yeah, DM you a keyword

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and then the sales will happen

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either by you directing them to a link, right?

446
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To your page or that could be on the DM.

447
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You're chatting with a person

448
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and then the sales happens.

449
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So CTA angles, choose one per story.

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When we use more than ones,

451
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I had this question to me previously,

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which is, oh, can I use two or three different CTAs?

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The answer is no.

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And the reason for this is that

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if you give people too many different routes,

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they're probably gonna feel confused

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and confused people don't...

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by. Confused people don't take action. They'll most likely not go anywhere. So

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one example exclusive is we use this a lot when we started with the AI toolkit, a figure I toolkit.

460
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Yes, they won't make a decision exactly. Founding members get lifetime access.

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Time-sensitive bonus disappeared at midnight today. Scatter is like first and get a one-on-one

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with me. Usually this is for coaches because you can't get to do one-on-one with too many people,

463
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so you do that. It feels like adding a little bit more scarcity and a premium as well,

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experience, and then effortless win is copy-paste this DM script to book three calls per week or

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proof-driven would be what Ibrahim used to get actually here. I missed this.

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Three new clients in the last seven days.

467
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Story selling features. This is essentially how I use, not necessarily you need to use in the same

468
00:31:05.560 --> 00:31:12.200
way, but we use Pulse, which is qualify leads. Remember what I asked you, I asked them questions,

469
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I'm qualifying them essentially. It's all intentional. Question box, start a conversation.

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This is your routine. You can ask something, let's say, how would you guys feel? A question box,

471
00:31:23.900 --> 00:31:32.980
how would you guys feel if I, let me see, if I did this PDF guide with my diet and nutrition

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00:31:32.980 --> 00:31:38.160
hacks, whatever, and give it to you for free, whatever that is, and you start a conversation

473
00:31:38.160 --> 00:31:43.180
based on that. Countdown, that will be urgency, that's like if you're launching something,

474
00:31:43.240 --> 00:31:48.440
if you have a launch coming up, you want to do that, and then link stickers basically to direct

475
00:31:48.440 --> 00:31:54.620
people to check out or obtain something similar to this. And a quiz, segment your audience.

476
00:31:55.000 --> 00:32:00.620
So let's say that question that you saw me asking, yes or no, that quiz, which is like,

477
00:32:00.680 --> 00:32:07.080
hey, do you work at a full-time job? Yes or no, right, quiz. And then remember that happens in

478
00:32:07.080 --> 00:32:15.680
the first slide, and it's okay, you don't have to say yes, or like a question that it's similar,

479
00:32:15.680 --> 00:32:20.460
you can just ask like different ways, because you want to qualify, you want to get to know,

480
00:32:20.460 --> 00:32:26.100
segment your audience, right? So once you figure that out, it's easy for them to just digest the

481
00:32:26.100 --> 00:32:35.000
rest of your sequence. So here are your next steps, which is pick one offer to promote this week.

482
00:32:35.080 --> 00:32:42.100
Now, this doesn't mean that it's for everybody, because I know some of you are in different stages

483
00:32:42.100 --> 00:32:46.580
of your business, some of you are just starting, and some of you are already scaling, some of you

484
00:32:47.460 --> 00:32:51.800
have already a success for Instagram, some of you will not have an Instagram account yet.

485
00:32:52.200 --> 00:32:59.100
So this doesn't mean promoting your offer means promoting your product, but this means start using

486
00:32:59.180 --> 00:33:07.600
and leveraging those skills in a way, even if it's sharing value, just for sharing value,

487
00:33:07.600 --> 00:33:13.140
just for exercising, just for practicing, okay? Use this the Start Lead Generation framework,

488
00:33:13.580 --> 00:33:19.540
post daily for seven days. Again, this is if you can, if you would like to try, okay?

489
00:33:20.120 --> 00:33:26.540
Direct replies, links, and conversions, and then optimize based on what people say, basically,

490
00:33:26.540 --> 00:33:32.180
they interact with most. What we call this is every time we launch something, every time we

491
00:33:32.180 --> 00:33:36.560
put something out there, we also ask people questions, because their feedback will help us

492
00:33:37.430 --> 00:33:42.930
make our offer even stronger, even better. So if you post something, nobody had any reaction,

493
00:33:43.090 --> 00:33:48.550
you had one or two people, and then you post something else, it got 15 people saying something

494
00:33:48.550 --> 00:33:55.470
about that, right? Oh, like interaction, this means like that angle is probably going to work better,

495
00:33:56.010 --> 00:34:04.470
so we go for that angle. Remember when I shared pain and desire? So let's say if our AI angle is

496
00:34:04.470 --> 00:34:09.310
like, hey, do you feel overwhelmed? There are so many AI tools, but if people don't relate as much

497
00:34:09.310 --> 00:34:16.790
to that, I will try a different angle, which is like, hey, how would you feel if I showed you how

498
00:34:17.270 --> 00:34:23.250
to generate, let's say, your first hundred dollars with AI in the next 24 hours? And then let's say,

499
00:34:23.290 --> 00:34:32.150
if that angle works best, I know that my audience, they engage more, they relate more with the

500
00:34:32.290 --> 00:34:40.370
desired outcome than the actual pain that they are going through, right? So that helps knowing

501
00:34:40.370 --> 00:34:48.489
what your audience likes most. You usually post once a day, that's awesome. Nice, Anna.

502
00:34:51.050 --> 00:34:58.610
All right, and that was it for the story lead generation, guys. I'd love to open now for

503
00:34:58.900 --> 00:34:59.760
questions.

504
00:35:00.960 --> 00:35:03.220
and give me one sec.

505
00:35:03.280 --> 00:35:05.960
I have a feeling that I left something out of this,

506
00:35:06.940 --> 00:35:07.980
this presentation.

507
00:35:09.700 --> 00:35:10.700
Give me one sec.

508
00:35:19.580 --> 00:35:21.840
No, it's, yeah, it's good, it's good.

509
00:35:22.080 --> 00:35:22.660
It's good.

510
00:35:23.200 --> 00:35:23.520
Cool.

511
00:35:24.260 --> 00:35:26.680
Oh, I still have my hand raised for some reason.

512
00:35:33.040 --> 00:35:34.760
Lower hand, yes.

513
00:35:35.000 --> 00:35:35.560
Yes, Anna.

514
00:35:42.320 --> 00:35:42.980
You are mute.

515
00:35:46.260 --> 00:35:47.340
Okay, sorry.

516
00:35:48.180 --> 00:35:51.640
I wanted for you to take a look at my handle

517
00:35:51.640 --> 00:35:55.340
on my website, on that website, but yeah, my Insta,

518
00:35:55.860 --> 00:35:58.740
because I only have 200.

519
00:35:58.740 --> 00:36:02.500
I post every day, but I only have like 200 something.

520
00:36:05.060 --> 00:36:11.580
And my niche is more like special needs mom.

521
00:36:11.780 --> 00:36:13.180
I'm an author, writer.

522
00:36:14.660 --> 00:36:17.400
And so that's my niche.

523
00:36:18.640 --> 00:36:22.300
So it's Anna Munoz, 8400.

524
00:36:24.120 --> 00:36:27.420
Can you send me the link here of your Instagram?

525
00:36:29.380 --> 00:36:30.280
Or your handle?

526
00:36:30.960 --> 00:36:32.380
Yeah, my handle, hold on.

527
00:36:43.900 --> 00:36:46.440
Amy, I'll get to your question next.

528
00:36:48.240 --> 00:36:48.640
Awesome.

529
00:36:58.740 --> 00:36:58.740


530
00:37:12.800 --> 00:37:14.460
Am I in the right page?

531
00:37:16.300 --> 00:37:16.800
Yes.

532
00:37:18.060 --> 00:37:18.120
Awesome.

533
00:37:18.380 --> 00:37:20.360
Can you tell me what you are,

534
00:37:21.080 --> 00:37:23.060
what is your goal with this brand?

535
00:37:24.420 --> 00:37:28.200
Well, I am, I'm an author,

536
00:37:28.560 --> 00:37:33.540
so I'm just wanting people to continue to follow me,

537
00:37:33.620 --> 00:37:36.960
to buy my book and to, and I'm also, you know,

538
00:37:36.960 --> 00:37:40.020
like with the Rainmakers, I'm innovating a product.

539
00:37:40.320 --> 00:37:44.360
So that's gonna be coming out in the next few months.

540
00:37:44.880 --> 00:37:49.840
So, but it's mainly to get people to buy my products

541
00:37:50.840 --> 00:37:54.940
and also for encouragement for single moms

542
00:37:54.940 --> 00:37:56.140
with special needs.

543
00:37:58.800 --> 00:38:00.620
So that's, yeah, go ahead.

544
00:38:01.280 --> 00:38:02.480
No, go on, go on.

545
00:38:03.160 --> 00:38:08.400
Yeah, I'm not necessarily wanting to push like my products

546
00:38:08.400 --> 00:38:09.460
or anything like that.

547
00:38:09.600 --> 00:38:16.440
I don't, mine is not so much of making money on digital,

548
00:38:17.900 --> 00:38:22.860
but it's to get more of a following for the next thing.

549
00:38:24.100 --> 00:38:26.440
Okay, got it, got it.

550
00:38:26.580 --> 00:38:29.740
So good thing that you put your face out there,

551
00:38:29.900 --> 00:38:30.860
which is awesome.

552
00:38:32.240 --> 00:38:34.600
What do you wanna do if you wanna grow a following

553
00:38:34.600 --> 00:38:37.520
is you wanna use templates that are proven

554
00:38:37.520 --> 00:38:40.080
that will help you grow a following.

555
00:38:42.800 --> 00:38:46.420
So this essentially means there is,

556
00:38:46.420 --> 00:38:49.300
there are formats on Instagram that people are used to

557
00:38:49.300 --> 00:38:50.580
and they will most like,

558
00:38:50.680 --> 00:38:52.380
they will feel like they will engage more

559
00:38:52.380 --> 00:38:55.320
because that is native to the platform, right?

560
00:38:55.320 --> 00:38:57.340
Every single platform, they have this,

561
00:38:57.440 --> 00:38:59.780
TikTok, YouTube, LinkedIn, everything.

562
00:38:59.980 --> 00:39:02.880
So you wanna find out what are those templates

563
00:39:02.880 --> 00:39:04.720
that people can relate to you more?

564
00:39:05.120 --> 00:39:07.380
And then you start creating content

565
00:39:07.380 --> 00:39:08.700
based on those templates.

566
00:39:09.360 --> 00:39:11.580
For you, since you're an author,

567
00:39:12.160 --> 00:39:14.480
I would definitely use one template

568
00:39:14.480 --> 00:39:19.340
that is called, this is for another call,

569
00:39:19.540 --> 00:39:21.140
but I can share with you guys.

570
00:39:22.060 --> 00:39:26.840
I usually share this with our business accelerator people.

571
00:39:27.000 --> 00:39:29.460
Give me one sec, I'll share with you this.

572
00:39:29.620 --> 00:39:33.980
Cause I think it'll be helpful for you to look at

573
00:39:33.980 --> 00:39:36.540
like what are all the templates that there is on Instagram

574
00:39:36.540 --> 00:39:38.560
and how you can leverage that.

575
00:39:38.860 --> 00:39:43.180
Give me one sec, just open here.

576
00:39:54.760 --> 00:39:57.620
Let me know if you can, if you can see my screen.

577
00:39:58.160 --> 00:39:58.840
Yes.

578
00:40:00.880 --> 00:40:01.560
Yeah, cool.

579
00:40:03.320 --> 00:40:05.400
Give me one sec.

580
00:40:15.040 --> 00:40:15.500
Here.

581
00:40:16.120 --> 00:40:20.340
So these are like right now viral formats

582
00:40:20.340 --> 00:40:25.240
in this presentation, I'm going over media channel, okay?

583
00:40:25.240 --> 00:40:28.640
But you can see similar to this,

584
00:40:29.400 --> 00:40:31.500
you can have templates for personal brands.

585
00:40:31.880 --> 00:40:32.780
So we have the news,

586
00:40:33.000 --> 00:40:36.140
you've probably seen this all over Instagram at this point.

587
00:40:36.760 --> 00:40:37.980
And then the Twitter format,

588
00:40:38.360 --> 00:40:40.920
this is where you can share a video with your face.

589
00:40:41.220 --> 00:40:43.040
Since you have a personal brand,

590
00:40:43.260 --> 00:40:46.200
it's easy to just post like a full video,

591
00:40:46.660 --> 00:40:47.680
the meme and the quote.

592
00:40:48.020 --> 00:40:49.960
I think for your page, since you're an author,

593
00:40:50.100 --> 00:40:52.440
you can post quote like this

594
00:40:52.940 --> 00:40:55.320
with sentences and parts of your book.

595
00:40:55.960 --> 00:40:58.640
Even depending like some images in the background,

596
00:40:59.100 --> 00:41:01.660
that feels more native to your Instagram.

597
00:41:02.480 --> 00:41:04.800
And you can go viral by that

598
00:41:04.800 --> 00:41:08.760
and then you can get people to follow you, essentially.

599
00:41:09.600 --> 00:41:14.200
So I would recommend quotes starting to post,

600
00:41:14.240 --> 00:41:14.880
give me one sec.

601
00:41:15.400 --> 00:41:18.060
Yeah, post quotes, they really help,

602
00:41:18.400 --> 00:41:19.320
especially on your niche.

603
00:41:19.380 --> 00:41:21.880
I can show you a brand that

604
00:41:26.080 --> 00:41:26.960
it's third.

605
00:41:28.180 --> 00:41:30.740
As just for you to see like what they post on a daily basis,

606
00:41:30.860 --> 00:41:32.000
it looks like this.

607
00:41:32.660 --> 00:41:34.100
Again, you have a personal brand,

608
00:41:34.140 --> 00:41:35.740
I'm not saying go and do this,

609
00:41:35.920 --> 00:41:39.160
but you can share your thoughts like this.

610
00:41:39.280 --> 00:41:41.180
And they will have like your logo here.

611
00:41:41.240 --> 00:41:42.920
I'll show you how we have in the Rainmaker.

612
00:41:43.700 --> 00:41:46.000
This is what we call like a quote style.

613
00:41:47.360 --> 00:41:50.760
The Rainmaker family, we have a lot of those styles.

614
00:41:54.160 --> 00:41:55.200
So sec.

615
00:41:57.660 --> 00:41:59.340
Yeah, it could be in this format.

616
00:41:59.600 --> 00:42:00.260
Can you see?

617
00:42:00.680 --> 00:42:01.400
And this, for instance,

618
00:42:01.400 --> 00:42:04.040
this could be like a part of the story

619
00:42:04.040 --> 00:42:06.220
that you have on your books.

620
00:42:06.620 --> 00:42:09.820
Or this could be like this as well,

621
00:42:10.000 --> 00:42:12.280
like a thought that you're sharing with your audience.

622
00:42:12.780 --> 00:42:14.860
This creates connection as well.

623
00:42:14.900 --> 00:42:17.260
And it feels more native to the audience.

624
00:42:18.740 --> 00:42:19.260
Okay.

625
00:42:19.480 --> 00:42:21.380
Let me go back to your Instagram.

626
00:42:21.880 --> 00:42:25.560
Wait, I lost your Instagram.

627
00:42:27.120 --> 00:42:27.860
On here.

628
00:42:33.760 --> 00:42:36.160
And then give me one sec.

629
00:42:36.440 --> 00:42:39.500
So bio, do you have access to our media channel mastery?

630
00:42:40.620 --> 00:42:41.360
I think you do.

631
00:42:41.740 --> 00:42:42.480
Yes, I do.

632
00:42:42.800 --> 00:42:43.160
Yeah.

633
00:42:43.160 --> 00:42:45.380
So I would definitely watch that

634
00:42:45.380 --> 00:42:49.000
because a lot of the things that I actually shared in this,

635
00:42:50.580 --> 00:42:55.460
it's inside of the media channel mastery, a lot of this.

636
00:42:55.680 --> 00:42:57.640
So you're gonna have a pretty good idea

637
00:42:57.640 --> 00:43:00.340
how to structure your bio, your feed and everything.

638
00:43:01.780 --> 00:43:05.760
For this, how I advocate for life, special needs, health,

639
00:43:05.460 --> 00:43:08.160
faith, I would remove this.

640
00:43:09.200 --> 00:43:09.760
Okay.

641
00:43:09.780 --> 00:43:14.800
To simplify your bio and then grab the book.

642
00:43:16.260 --> 00:43:16.820
Okay.

643
00:43:19.300 --> 00:43:22.340
So you have, okay, you have four links.

644
00:43:23.980 --> 00:43:28.760
I'll definitely recommend, because you are starting now,

645
00:43:29.020 --> 00:43:32.160
I'd recommend using only one link,

646
00:43:32.900 --> 00:43:35.740
directing people to one place only for now.

647
00:43:35.920 --> 00:43:37.820
And then you can start adding those later.

648
00:43:37.960 --> 00:43:40.560
Like Facebook, I would remove Facebook from here.

649
00:43:44.180 --> 00:43:47.160
Can you tell me what is this Zoom thingy?

650
00:43:49.120 --> 00:43:51.660
Oh, geez, I haven't used it for a while.

651
00:43:53.100 --> 00:43:54.540
Another reason to remove.

652
00:43:57.300 --> 00:43:58.320
Another reason to remove.

653
00:43:58.680 --> 00:44:01.520
So I would just, in this case, let's say,

654
00:44:01.580 --> 00:44:04.160
if you're saying like, grab the book and feel the spark,

655
00:44:05.000 --> 00:44:09.000
you were directing them to a book, but then they come here,

656
00:44:09.300 --> 00:44:13.120
there are four different links, five,

657
00:44:13.860 --> 00:44:16.040
that, remember, creates confusion.

658
00:44:16.300 --> 00:44:18.060
Again, honestly, depending on the case,

659
00:44:18.060 --> 00:44:19.300
you can have different links,

660
00:44:19.680 --> 00:44:21.980
but if you're saying this to grab a book,

661
00:44:22.040 --> 00:44:23.460
you wanna give them a book link.

662
00:44:23.580 --> 00:44:26.480
You don't wanna give them your Facebook or a Zoom link,

663
00:44:26.640 --> 00:44:28.740
you direct them to the book only.

664
00:44:28.860 --> 00:44:30.280
So I would do that there.

665
00:44:30.840 --> 00:44:33.720
And then unless, let's say, you're growing a following,

666
00:44:33.880 --> 00:44:38.980
then you say like, let's say,

667
00:44:39.520 --> 00:44:41.540
Cyber Week Special, something like this,

668
00:44:41.900 --> 00:44:47.280
and then grab your book or something like this,

669
00:44:47.280 --> 00:44:49.900
or maybe just say like, Cyber Week Special,

670
00:44:50.080 --> 00:44:52.540
and then a finger emoji below,

671
00:44:53.020 --> 00:44:54.680
then you can have multiple links,

672
00:44:54.840 --> 00:44:56.360
but if you're telling them one thing,

673
00:44:56.860 --> 00:44:58.600
just direct them to that one thing.

674
00:44:59.320 --> 00:44:59.980
Okay, so.

675
00:45:00.000 --> 00:45:08.600
Oh, real quick, I also do a lot of like nature stuff, and that's why I just put on the wealthy

676
00:45:09.420 --> 00:45:17.500
health, because a lot of my pictures are about the ocean, because it helps people to relax.

677
00:45:17.700 --> 00:45:21.700
And so that's why I, I kept that on there.

678
00:45:22.420 --> 00:45:28.140
Should I still because I don't just want to focus on my book, book, but special needs

679
00:45:28.140 --> 00:45:35.000
and how to kind of get some rest also, so you can see a lot of the nature stuff.

680
00:45:36.040 --> 00:45:41.700
You definitely should essentially your nation is you, your personality, what you leave the

681
00:45:41.700 --> 00:45:42.540
things you see.

682
00:45:43.500 --> 00:45:50.160
One thing, another thing I want to recommend is structuring your video for the value you

683
00:45:50.160 --> 00:45:50.980
want to provide.

684
00:45:50.980 --> 00:45:58.520
And this could be as simple as a concept called hook story offer, which is you give a hook,

685
00:45:58.880 --> 00:46:10.540
which is like, let's say, five, five tips for, let me see, to write to write a bestselling

686
00:46:10.840 --> 00:46:14.400
book hypothetically, then that would that would be your hook.

687
00:46:14.620 --> 00:46:19.340
The story is how you would do that, how you would achieve what you promised in the hook.

688
00:46:20.020 --> 00:46:22.020
And then offer is a CTA.

689
00:46:22.680 --> 00:46:27.240
A CTA could be like, like this post, if you enjoy it, that's it, a CTA doesn't necessarily

690
00:46:27.240 --> 00:46:31.080
needs to drive people to your product, right?

691
00:46:31.160 --> 00:46:35.480
Sometimes a CTA is just like, hey, tell someone that you love them today.

692
00:46:35.480 --> 00:46:36.460
That's also a CTA.

693
00:46:37.000 --> 00:46:37.200
Okay.

694
00:46:38.420 --> 00:46:45.620
But so for you, I would recommend they leave those principles because every video of you,

695
00:46:45.620 --> 00:46:48.500
it should provide a value in a way, shape or form.

696
00:46:49.260 --> 00:46:54.860
And also it's okay to have videos just for nature, like, hey, I, and then share what,

697
00:46:54.880 --> 00:46:59.060
what about the nature, like what happened here?

698
00:46:59.200 --> 00:47:02.980
Maybe what grabbed your attention, a lesson that you learn, something that people can

699
00:47:02.980 --> 00:47:07.380
relate, that will be helpful and remove those gifts.

700
00:47:07.680 --> 00:47:08.180
Okay.

701
00:47:08.180 --> 00:47:09.700
They are not native to Instagram.

702
00:47:10.520 --> 00:47:14.620
This videos with gifts, usually they don't perform so well.

703
00:47:14.620 --> 00:47:19.740
So even if you're creating a video that looks great and it has potentials to go viral, when

704
00:47:19.740 --> 00:47:24.040
you add a gift like this on a video, it's probably not going to go viral.

705
00:47:24.480 --> 00:47:24.760
Okay.

706
00:47:24.760 --> 00:47:25.900
Always remove that.

707
00:47:26.280 --> 00:47:29.580
So it feels, it feels more authentic to the platform.

708
00:47:30.040 --> 00:47:30.600
Okay.

709
00:47:30.680 --> 00:47:31.180
Okay.

710
00:47:31.340 --> 00:47:31.900
Okay.

711
00:47:31.900 --> 00:47:32.300
Thank you.

712
00:47:33.340 --> 00:47:33.980
Thank you.

713
00:47:36.060 --> 00:47:36.620
Awesome.

714
00:47:36.660 --> 00:47:38.920
And your photo, your photo, I think is good.

715
00:47:38.940 --> 00:47:41.740
It shows, it shows your daughter, which I think is nice.

716
00:47:43.320 --> 00:47:45.740
And it's all about like what your brand is about.

717
00:47:45.860 --> 00:47:47.140
So that's good.

718
00:47:47.960 --> 00:47:48.820
And all right.

719
00:47:48.820 --> 00:47:51.360
Someone else, Erica, I will go to you.

720
00:47:51.640 --> 00:47:53.100
Someone had a question here.

721
00:47:54.760 --> 00:48:02.060
If I recommend creating a whole new channel dedicated to your product right away, it depends

722
00:48:02.060 --> 00:48:05.640
on if you have time, it depends on your bandwidth for sure.

723
00:48:05.680 --> 00:48:11.720
If you have the time, I say yes, because you essentially like, you start slowly, you start

724
00:48:11.720 --> 00:48:13.380
slow, but you're nurturing those people.

725
00:48:13.540 --> 00:48:16.800
And then you create a content and all of a sudden that content will bring you like thousands

726
00:48:16.800 --> 00:48:17.400
of followers.

727
00:48:17.860 --> 00:48:18.940
That can happen.

728
00:48:19.280 --> 00:48:21.500
And it can really happen overnight sometimes.

729
00:48:22.300 --> 00:48:26.480
And overnight meaning you're both like for a month or two, and then suddenly one content

730
00:48:26.480 --> 00:48:27.180
will blow up.

731
00:48:27.400 --> 00:48:27.960
You never know.

732
00:48:28.340 --> 00:48:32.000
And then all of a sudden you have a big page and that's how it works.

733
00:48:32.060 --> 00:48:34.100
So I would say if you have the time, yes.

734
00:48:34.120 --> 00:48:37.720
If you don't have the time, it's like, you don't necessarily need that.

735
00:48:42.760 --> 00:48:43.720
Erica, yes.

736
00:48:43.840 --> 00:48:44.100
Yeah.

737
00:48:44.120 --> 00:48:44.500
Hi.

738
00:48:44.680 --> 00:48:48.300
So I am one of those who unfortunately doesn't have the time for a social media channel.

739
00:48:48.300 --> 00:48:51.300
I have a social media channel for it right now, but I just don't have the time.

740
00:48:51.360 --> 00:48:55.840
So I'm much more reliant on like Amazon's traffic and PPC and those things.

741
00:48:56.840 --> 00:49:01.520
And my challenge is that I've been losing my rank when it comes to PPC.

742
00:49:03.980 --> 00:49:08.900
So you can see the previous coach, Abby, had told us like, make sure to track their

743
00:49:08.900 --> 00:49:10.180
total ranked keywords.

744
00:49:11.160 --> 00:49:15.600
And since basically like September, I kind of peaked.

745
00:49:15.900 --> 00:49:18.920
So my product's been out there since May.

746
00:49:20.860 --> 00:49:28.460
So you can see like total spend, total sales, so on and so forth, like my total cost of

747
00:49:28.460 --> 00:49:28.460


748
00:49:28.460 --> 00:49:36.660
And since about, you know, this point in September, basically, I kind of peaked on the total keywords

749
00:49:36.660 --> 00:49:39.360
I was ranking for, and it's just been steadily dropping.

750
00:49:40.660 --> 00:49:43.700
Over the course of time, I've like updated my listing, I've updated my bullet points,

751
00:49:43.840 --> 00:49:48.380
I've updated my titles, I've gotten videos created by influencers to add to my listing.

752
00:49:48.440 --> 00:49:55.240
But I still can't seem to like stop that bleeding and drive like a stronger, basically like

753
00:49:55.240 --> 00:49:57.500
stronger velocity of my products.

754
00:49:58.780 --> 00:49:59.900
And so I did

755
00:50:00.000 --> 00:50:05.700
take the, um, the videos since when you started noticing that

756
00:50:05.700 --> 00:50:06.100
drop,

757
00:50:06.500 --> 00:50:16.080
that drop was as of like, that drop started in like, August,

758
00:50:16.400 --> 00:50:19.120
basically, well, October, excuse me. So like, in September, it

759
00:50:19.120 --> 00:50:21.920
was like, kind of steady. That's also when I first started

760
00:50:21.920 --> 00:50:25.520
tracking it. And then each week, it kind of like it has gotten

761
00:50:25.520 --> 00:50:26.400
lower and lower.

762
00:50:27.180 --> 00:50:30.760
And you're probably seeing even lower like this month, right?

763
00:50:31.800 --> 00:50:35.380
Yeah, like, this month was this was my worst month yet, you

764
00:50:35.380 --> 00:50:39.380
would think that like, it would be, you know, it would be

765
00:50:39.440 --> 00:50:42.560
stronger considering, you know, it was Black Friday shopping and

766
00:50:42.560 --> 00:50:46.000
all those things. So like, I had, I did half of what I had

767
00:50:46.000 --> 00:50:51.540
done in previous months. And yeah, I like, I took advantage

768
00:50:51.540 --> 00:50:54.480
of like other coaching calls where, you know, they showed

769
00:50:54.480 --> 00:50:59.760
like, my, I don't know if you could see my screen, but I'm

770
00:50:59.760 --> 00:51:04.520
just going to open up my Amazon page. Like, my product has like

771
00:51:05.040 --> 00:51:07.380
decent ratings, a decent number of reviews. It is a premium

772
00:51:07.380 --> 00:51:10.080
price point product because of like the innovation that goes

773
00:51:10.180 --> 00:51:13.160
into it. I've used Rufus.

774
00:51:13.280 --> 00:51:14.640
That's awesome, by the way, looks awesome.

775
00:51:14.880 --> 00:51:19.340
Okay, thank you. I've used Rufus like update the bullet

776
00:51:19.340 --> 00:51:23.680
points like addressing issues and reviews. I use AI and

777
00:51:23.680 --> 00:51:27.180
Helium 10 to like update the bullet points and things. But I

778
00:51:27.180 --> 00:51:30.560
just can't get it to move at a velocity that feels good. And

779
00:51:30.560 --> 00:51:33.400
like I said, like, I know that it is more expensive than other

780
00:51:33.400 --> 00:51:35.820
bags on the market. But it's because it has that dual

781
00:51:35.880 --> 00:51:41.920
functionality. And yeah, I just don't know. Like, I could show

782
00:51:41.920 --> 00:51:45.060
you my campaigns. I'm using AI for half of them. I was doing a

783
00:51:45.720 --> 00:51:49.920
test with Helium 10. So like, the Helium 10 tool is doing a

784
00:51:50.060 --> 00:51:54.340
job for me in terms of like the performance, but I just don't

785
00:51:54.340 --> 00:51:58.480
know what else to do to get the velocity up. So I need to sell

786
00:51:58.480 --> 00:52:03.500
closer to like, you know, like 100. I mean, in ideal world,

787
00:52:03.500 --> 00:52:07.400
I'm selling 200 units a month. Right now I'm selling close to,

788
00:52:07.900 --> 00:52:14.280
you know, 12, 20. Like, that's, I mean, it's not it's not

789
00:52:14.200 --> 00:52:17.260
awesome. It's significantly decreased, but I need to get I

790
00:52:17.380 --> 00:52:20.700
need to like, double September is essentially to start to feel

791
00:52:20.700 --> 00:52:24.680
good. And I don't know what else. I say try. Yeah.

792
00:52:24.680 --> 00:52:30.340
Okay. So what I usually sometimes what happens and I

793
00:52:31.540 --> 00:52:35.800
learned this, like seeing other other entrepreneurs with this is

794
00:52:35.800 --> 00:52:40.120
which is sometimes competitors, they will, they'll enter the

795
00:52:40.120 --> 00:52:44.120
market. And especially like they have, they start pushing like

796
00:52:44.120 --> 00:52:48.880
really, really high budget. Like, I'm talking like millions,

797
00:52:49.140 --> 00:52:55.560
right. And when they do that, it also your, your reach decrease a

798
00:52:55.560 --> 00:52:58.700
little bit by competitors overall. And then so let's say

799
00:52:58.700 --> 00:53:05.920
I'll give you one example, which is Tony, Tony Robbins. He had a

800
00:53:05.920 --> 00:53:09.060
workshop recently, like AI workshop. And we were also doing

801
00:53:09.060 --> 00:53:14.400
a workshop, what happens like our, our cost increased, and our

802
00:53:14.400 --> 00:53:17.340
reach decreased, because they were pushing, they were adding

803
00:53:17.340 --> 00:53:21.580
so much money in the market to, to that audience. So that went

804
00:53:21.580 --> 00:53:25.320
really, really high. And then after the workshop, everything

805
00:53:25.320 --> 00:53:28.560
else went back to its normal, because like they spend, I think

806
00:53:28.560 --> 00:53:33.120
over 20 million on ads. So that pushed like a lot the audience.

807
00:53:34.100 --> 00:53:37.380
So when these happens, which I believe, especially during this

808
00:53:37.380 --> 00:53:40.540
time of the year, there are a lot of people like putting a lot

809
00:53:40.540 --> 00:53:44.780
of budget, so it will naturally happen. This, I believe is a

810
00:53:44.940 --> 00:53:48.940
natural situation. And what you can do, which you started doing

811
00:53:48.940 --> 00:53:52.200
already, which is optimizing the ads, optimizing the page,

812
00:53:52.580 --> 00:53:56.200
changing the language a little bit. I honestly think what you

813
00:53:56.200 --> 00:53:59.440
were doing is correct, you probably haven't found something

814
00:53:59.440 --> 00:54:03.540
that is sustainable yet. You just you got to like play a

815
00:54:03.540 --> 00:54:06.060
little bit more with the language, maybe play with the

816
00:54:06.060 --> 00:54:08.880
negative side of the language, instead of the positive, and

817
00:54:08.880 --> 00:54:13.500
then see, see how it goes. I would, and then look for things

818
00:54:13.500 --> 00:54:19.420
that you can optimize as well, bids, budget. But what you're

819
00:54:19.420 --> 00:54:22.340
doing is essentially like is right. What is happening is

820
00:54:22.340 --> 00:54:25.720
like, the market, the market's pushing a lot of money into

821
00:54:25.720 --> 00:54:28.800
this. And that's why you're seeing like your, your reach

822
00:54:28.800 --> 00:54:32.520
decreasing a little bit, right? And it's normal, it's normal.

823
00:54:33.340 --> 00:54:35.880
Okay, so like, on the previous calls, like Abby would look at

824
00:54:35.880 --> 00:54:38.260
our campaigns and help us figure out like what to

825
00:54:38.260 --> 00:54:40.960
optimize. Are you able to do that with us too? Like, yeah,

826
00:54:41.680 --> 00:54:45.620
yeah. Yes, yes. Okay. It's like the one that honestly, that is

827
00:54:45.620 --> 00:54:49.820
the most like frustrating for me, I think is like anything

828
00:54:49.820 --> 00:54:52.720
that has product AI, that's Kalium 10 is doing that for me.

829
00:54:52.720 --> 00:54:55.660
And they're doing okay. You know, they're not bad. When it

830
00:54:55.660 --> 00:54:59.520
comes to my phrase match campaign, I guess I'm just, I'm

831
00:54:59.520 --> 00:54:59.800
a little

832
00:55:00.000 --> 00:55:01.760
views as to like what to do with it.

833
00:55:01.760 --> 00:55:03.240
Cause some of the keywords,

834
00:55:04.220 --> 00:55:07.400
like none of them are performing at the KPIs that,

835
00:55:07.400 --> 00:55:09.320
you know, Abby had shared to like break them off

836
00:55:09.320 --> 00:55:11.780
into their own campaigns or I've already done that.

837
00:55:11.820 --> 00:55:14.960
I refreshed the targeting and like the negatives.

838
00:55:15.420 --> 00:55:16.480
Right now it's more, I'll be honest,

839
00:55:16.520 --> 00:55:18.260
like more like bi-weekly cause I have a full-time job.

840
00:55:18.320 --> 00:55:21.120
I just had a baby, like everything's a little busy.

841
00:55:22.000 --> 00:55:22.340
But-

842
00:55:22.520 --> 00:55:23.560
Congrats by the way.

843
00:55:23.820 --> 00:55:24.380
Oh, thank you.

844
00:55:24.700 --> 00:55:25.280
She's cute.

845
00:55:28.280 --> 00:55:29.280
I'll move the,

846
00:55:29.680 --> 00:55:31.480
I'll move things to like negative keyword targeting

847
00:55:31.560 --> 00:55:33.340
when they don't make sense.

848
00:55:33.900 --> 00:55:35.640
But I just don't know.

849
00:55:35.860 --> 00:55:37.640
And I'll be honest, like budget-wise,

850
00:55:38.240 --> 00:55:42.820
I like, I have a hard time wanting to spend more

851
00:55:43.820 --> 00:55:46.400
when I'm so negative, to be totally honest.

852
00:55:46.500 --> 00:55:49.280
Like my ROI target, it's 1.65.

853
00:55:49.840 --> 00:55:50.960
The last month it's good,

854
00:55:50.980 --> 00:55:53.080
but like over the course of like,

855
00:55:53.080 --> 00:55:55.100
from September to now, it's like 1.4.

856
00:55:55.720 --> 00:55:56.740
So it's just a little,

857
00:55:57.180 --> 00:55:59.120
it just gets a little difficult, right?

858
00:55:59.120 --> 00:56:00.420
Like right now it looks awesome,

859
00:56:00.800 --> 00:56:02.820
but like the sales are so low

860
00:56:02.820 --> 00:56:04.600
that the other fees and the inventory,

861
00:56:04.780 --> 00:56:08.680
like my P&L is pretty like not great basically.

862
00:56:10.420 --> 00:56:10.600
Yeah.

863
00:56:12.580 --> 00:56:15.260
Can you tell me like your click-through rate?

864
00:56:15.280 --> 00:56:17.260
What was your average click-through rate

865
00:56:17.600 --> 00:56:19.320
before this started?

866
00:56:20.720 --> 00:56:21.760
So-

867
00:56:21.760 --> 00:56:22.080
And now?

868
00:56:22.080 --> 00:56:22.640
Yeah.

869
00:56:22.980 --> 00:56:25.820
Sure, so I'm having an issue with the search term report.

870
00:56:26.120 --> 00:56:28.500
The search term reports don't download for me anymore.

871
00:56:28.560 --> 00:56:30.400
And I've been trying to get, figure that out with Amazon,

872
00:56:30.400 --> 00:56:32.300
as you could see for the last like two months.

873
00:56:32.640 --> 00:56:33.820
So I could do the math,

874
00:56:33.940 --> 00:56:35.400
but my click-through rate transparently,

875
00:56:36.640 --> 00:56:38.840
like wasn't ever super stellar.

876
00:56:38.960 --> 00:56:39.860
Like it was close to,

877
00:56:39.940 --> 00:56:42.760
like you could see like 2%, like almost 3%.

878
00:56:42.760 --> 00:56:43.820
I think if we were just,

879
00:56:44.020 --> 00:56:45.560
the problem right now is it's based on

880
00:56:45.560 --> 00:56:47.840
this set of impressions from the search term report

881
00:56:48.260 --> 00:56:50.960
versus the impressions from the campaign dashboard.

882
00:56:50.960 --> 00:56:53.120
But if I were to just do that math,

883
00:56:53.300 --> 00:56:54.220
even though it's not right,

884
00:56:54.300 --> 00:56:57.980
it's like, it's not gonna look good to be honest.

885
00:57:05.560 --> 00:57:06.000
Okay.

886
00:57:07.920 --> 00:57:09.440
So like my click-through rate dropped,

887
00:57:09.820 --> 00:57:11.420
and like my sessions dropped,

888
00:57:11.960 --> 00:57:13.380
like kind of like all your,

889
00:57:13.820 --> 00:57:16.640
all those KPIs of like, just get people to your page.

890
00:57:16.720 --> 00:57:17.940
My unit session percentage,

891
00:57:17.940 --> 00:57:19.680
I know the goal for this is like 10.

892
00:57:20.280 --> 00:57:21.980
I don't know if that's just like different categories,

893
00:57:21.980 --> 00:57:23.300
cause like the highest I've ever gotten

894
00:57:23.300 --> 00:57:25.620
was like this four and a half number.

895
00:57:28.340 --> 00:57:31.760
And then do you run ads or it's all organically?

896
00:57:32.400 --> 00:57:33.960
All of it's paid.

897
00:57:34.180 --> 00:57:36.480
I don't, I barely get any organic sales,

898
00:57:36.560 --> 00:57:37.240
if I'm being honest.

899
00:57:37.540 --> 00:57:39.600
Like my organic orders are like,

900
00:57:41.720 --> 00:57:42.980
like this one's a little inflated

901
00:57:42.980 --> 00:57:46.520
cause I had done some influencer campaigning,

902
00:57:46.700 --> 00:57:48.820
but I usually get, you know, not very many.

903
00:57:48.820 --> 00:57:51.320
Like my total quote, my tacos is like,

904
00:57:51.920 --> 00:57:53.220
this month is good, but like I said,

905
00:57:53.240 --> 00:57:55.340
I've only made 12 sales, so it's not,

906
00:57:55.840 --> 00:57:58.260
I would rather be at like 50%.

907
00:57:58.260 --> 00:57:58.840
Not expressive, yeah.

908
00:57:58.960 --> 00:57:59.520
Yeah.

909
00:58:00.000 --> 00:58:00.960
Too bad, yeah.

910
00:58:02.020 --> 00:58:05.380
Can you show me your landing page again?

911
00:58:06.440 --> 00:58:06.960
Yeah.

912
00:58:10.900 --> 00:58:13.540
Have you updated those images at all?

913
00:58:14.380 --> 00:58:17.940
Yeah, so I've played around with these quite a bit,

914
00:58:17.940 --> 00:58:19.200
updating them.

915
00:58:19.780 --> 00:58:20.520
And then I added,

916
00:58:20.820 --> 00:58:23.860
I got four influencers to create videos for me.

917
00:58:24.100 --> 00:58:24.540
That's awesome.

918
00:58:25.200 --> 00:58:25.640
Yeah.

919
00:58:25.640 --> 00:58:27.500
So, I mean, these were paid too.

920
00:58:30.140 --> 00:58:31.920
So I got those up and running

921
00:58:31.920 --> 00:58:34.100
and I even posted those like to the Instagram channel.

922
00:58:34.280 --> 00:58:35.140
So they're on there as well.

923
00:58:36.040 --> 00:58:37.680
Instagram's like a bit of a mess at the moment,

924
00:58:37.820 --> 00:58:39.820
but it used to be something else.

925
00:58:40.440 --> 00:58:43.240
And I haven't really posted in a long time to be fair.

926
00:58:45.220 --> 00:58:50.380
But so yeah, I'm just not sure.

927
00:58:51.940 --> 00:58:52.900
I know what you're saying.

928
00:58:53.060 --> 00:58:54.940
I know right now is like a very competitive time,

929
00:58:55.060 --> 00:58:56.780
but even with that competition,

930
00:58:57.400 --> 00:59:01.760
like I wouldn't expect to be doing like a quarter,

931
00:59:01.860 --> 00:59:02.780
like not even a quarter,

932
00:59:03.000 --> 00:59:04.560
like basically about a quarter of the sales

933
00:59:04.560 --> 00:59:06.180
that I was doing previously, you know?

934
00:59:06.980 --> 00:59:08.940
Yeah, yeah, for sure, for sure.

935
00:59:10.540 --> 00:59:12.040
So I would look,

936
00:59:13.800 --> 00:59:15.660
you have already updated the photos.

937
00:59:15.840 --> 00:59:19.600
Can you tell me the tweaks that you made to like copy?

938
00:59:19.840 --> 00:59:21.760
Have you have worked on the copy as well?

939
00:59:22.200 --> 00:59:23.300
Yeah, so I'll be honest.

940
00:59:23.360 --> 00:59:25.200
I usually use chat GPT for it

941
00:59:25.200 --> 00:59:26.720
and I'll put in my current listing.

942
00:59:26.820 --> 00:59:29.620
And then what I'll do is I'll get like a list of keywords

943
00:59:30.260 --> 00:59:33.480
from Cerebro and Helium 10 from like my competitors

944
00:59:33.940 --> 00:59:36.060
and I'll have it like work it in.

945
00:59:36.100 --> 00:59:37.620
And then I'll take from Rufus,

946
00:59:37.780 --> 00:59:38.920
like what are people searching for?

947
00:59:39.680 --> 00:59:41.280
The reviews, like what have been the complaints

948
00:59:41.280 --> 00:59:42.500
and it can maybe addressed.

949
00:59:43.100 --> 00:59:45.220
So things that, like I got a review

950
00:59:45.360 --> 00:59:47.960
that was not great once because somebody was upset

951
00:59:47.960 --> 00:59:49.680
that the bag doesn't like maintain shape

952
00:59:49.680 --> 00:59:50.820
like it does in this photo.

953
00:59:51.320 --> 00:59:53.000
So we addressed that to say like,

954
00:59:53.040 --> 00:59:54.800
it's heavy duty, but it's flexible.

955
00:59:55.080 --> 00:59:56.960
It's lightweight, it's packable, it's easy to store.

956
00:59:58.960 --> 00:59:59.980
So things like that.

957
01:00:00.000 --> 01:00:05.220
were like originally it wasn't really advertised as a Pilates bag so we added Pilates to the title.

958
01:00:06.480 --> 01:00:10.200
I played around with it like the first five words of the title quite a bit just because

959
01:00:10.240 --> 01:00:12.480
they say like the first five words are the words that matter.

960
01:00:15.460 --> 01:00:18.800
And are those have you have you checked if they are

961
01:00:21.520 --> 01:00:27.500
um they are well searched those words those keywords? So convertible not so much but yoga

962
01:00:28.060 --> 01:00:35.180
gets about like 12 to 15,000 searches a month so it was like a comfortable volume.

963
01:00:38.620 --> 01:00:44.380
Can you go back there? Back to the listing short uh yeah okay.

964
01:00:56.360 --> 01:01:02.320
For for the description I would I would review them and I would remove all the m dashes on your

965
01:01:03.920 --> 01:01:10.840
descriptions. What's the m dash? Yeah is can you go to like when you're describing your product

966
01:01:10.840 --> 01:01:13.120
can you scroll a little bit down?

967
01:01:16.780 --> 01:01:27.480
There there so m dashes are those um the one above um close to versatility carry you see that

968
01:01:27.580 --> 01:01:35.920
thingy dividing the two words. So like that's like dash pending? Not this but the longer one.

969
01:01:37.820 --> 01:01:39.200
This this one over here.

970
01:01:42.320 --> 01:01:49.980
Um that one yes exactly that one I would remove them because we we have seen some some researches

971
01:01:49.980 --> 01:01:56.820
that it kind of like gives away that that someone used AI to do that. I'm not saying that this is

972
01:01:56.820 --> 01:02:05.540
killing your your sales not at all but this this will help as well just like people digest it a

973
01:02:05.540 --> 01:02:11.280
because uh it's becoming super popular people not like when they sense oh this is AI I'm not

974
01:02:11.280 --> 01:02:16.500
gonna do anything with it um so I would remove remove them so it feels like a little bit more

975
01:02:17.240 --> 01:02:24.620
personal and then you know what it would do I would you said like you post on Instagram

976
01:02:25.420 --> 01:02:30.840
I would I would check like what are the photos and I would generate new ones as well

977
01:02:30.840 --> 01:02:36.620
probably like super professional looking photos on nano banana for instance post on on your

978
01:02:36.620 --> 01:02:42.840
Instagram see which ones are going to give you the the best reaction most likes and then start

979
01:02:42.840 --> 01:02:48.260
adding them there the reason I'm asking you to do this is because it's not it's not just an image

980
01:02:48.260 --> 01:02:54.100
it's a proven image at that point because it did super well right so most likely do well there as

981
01:02:54.100 --> 01:03:00.500
well so essentially you're validating that image before you add in there um that helps you're

982
01:03:00.500 --> 01:03:06.100
getting feedback directly from the people that follows you already and then what would you like

983
01:03:06.520 --> 01:03:15.540
nano banana yeah do you have our a figure I took it I don't know I don't think I do you

984
01:03:15.540 --> 01:03:24.100
could nano banana you can have some free uh some free um banana banana bro I think you can use

985
01:03:24.100 --> 01:03:29.840
this let's say if you find if you find images on Pinterest and then like looking super professional

986
01:03:29.840 --> 01:03:35.220
you can just throw on a banana and then say like and then you use one of your pictures your image

987
01:03:35.220 --> 01:03:40.920
your models and then say like create me a version of this with this model it will create like

988
01:03:40.920 --> 01:03:46.400
something amazing for you I will um just to give you one example I created something this morning

989
01:03:47.460 --> 01:03:53.000
um I know guys we are over time we're five minutes over um give me one sec I just want

990
01:03:53.000 --> 01:03:57.460
to show this to you because I think it'll be super helpful for you thank you

991
01:04:00.440 --> 01:04:03.920
and I also need to to message my team because uh

992
01:04:03.920 --> 01:04:07.040
I'm supposed to hop on another call give me one sec me too

993
01:04:19.520 --> 01:04:24.980
um I'm just sending them a message now I'm gonna do the the nano banana thingy to show you

994
01:04:24.980 --> 01:04:31.140
I also use this guys I started using that for my for my media channels because it's just so good

995
01:04:31.460 --> 01:04:38.660
so this is how like what nano banana looks like and for for example I gave it

996
01:04:40.040 --> 01:04:42.220
um what was it remove all the effects

997
01:04:45.040 --> 01:04:49.700
so I wanted to create an image similar to this because there was a post I was going to create

998
01:04:49.700 --> 01:04:54.180
and then I asked it to to recreate something similar to this you can see how

999
01:04:54.520 --> 01:04:59.620
realistic and good this looks um and you can take let's say a model

1000
01:05:00.000 --> 01:05:05.020
take a picture of a hat, a picture of anything, you just add there and say like, hey, put this

1001
01:05:05.300 --> 01:05:11.100
picture of this person using this hat or whatever scenario you want to do, it's going to create

1002
01:05:11.100 --> 01:05:15.880
something incredible. So this is not the best example, but it's simple.

1003
01:05:16.120 --> 01:05:18.920
I'll try the tool, just I'll be honest, like when I've tried using AI to create

1004
01:05:18.920 --> 01:05:21.720
images in the past, because of like the complexity of my product,

1005
01:05:22.100 --> 01:05:25.940
they've come out terrible. Like it'll change my product entirely.

1006
01:05:26.580 --> 01:05:35.260
Yeah, I understand. But trust me, like this tool is a very, like a super high level.

1007
01:05:36.420 --> 01:05:40.540
You mentioned it's in the AI toolkit. Do you have a link to that by any chance?

1008
01:05:42.440 --> 01:05:48.400
You can go directly on Google Gemini, and then you can get it from there.

1009
01:05:48.720 --> 01:05:49.200
Okay.

1010
01:05:49.260 --> 01:05:51.640
Google Gemini app, I think this is the link.

1011
01:05:52.120 --> 01:05:53.140
Okay, thank you.

1012
01:05:53.140 --> 01:05:55.360
Try it for free. Yeah, try for free.

1013
01:05:58.900 --> 01:06:02.820
If I find, if I've had some videos for reference, or if you just Google like,

1014
01:06:02.960 --> 01:06:07.820
or on YouTube, like Nano Banana, how to do X, Y, Z, you'll see that it's incredible.

1015
01:06:07.920 --> 01:06:14.000
Like it's really insane. Trust me, the AIs that you probably tried before is not even

1016
01:06:14.000 --> 01:06:15.440
close to something like this.

1017
01:06:17.000 --> 01:06:18.800
Okay. All right. Thank you so much.

1018
01:06:19.200 --> 01:06:20.940
Okay. You're welcome. Thank you.

1019
01:06:21.640 --> 01:06:24.200
All right. Thank you, team. Bye-bye.