Let me turn that on.
So welcome to the system scaling and AI call.
I forgot to record the first five minutes, but here we go.
That will go into the replays, but we should begin.
So today I wanted to talk about content
because we were just with someone
who has 10 million followers across social media.
She's using content super heavily to grow her brand.
Cody Sanchez got to spend the day with her team,
learn from her president,
who was the former president of Mr. Beast.
So that's pretty cool.
He was with Mr. Beast from 2021 to 2024.
So these guys know content, they know virality,
they know how to get eyeballs and attention on the internet,
which we've seen from these brands
is such a massive asset to the brand.
It goes a long way when you have a big audience.
And we've taught this before,
build influence, then create income.
If you can build influence, income, it becomes a lot easier
because you have a niche of people
that are following this account.
And then from that people group,
you can monetize through lots of different pathways,
affiliate products, sponsorships, your own products,
physical, digital, information products.
There's so many ways to monetize when you have influence,
when you have a group of people,
whether that's an email list,
an Instagram following, a YouTube channel.
And so content is big,
but I think the big pain point with content
is it just takes so much time.
It takes so much time.
Who has time to do all this stuff?
And it's just like, especially if you're bootstrapping it
and you don't have a team
and you're doing all it yourself, right?
You're like, man, I am shooting it, I'm editing it,
I'm producing it, I'm like content director, creator,
and social media manager, right?
Like you're wearing all the hats
and that's a lot of business owners these days.
That being said, AI is making our life a lot easier.
And I think it's worth leaning into learning
AI content creation because I think where it's going
will make it so much easier to do everything.
It's not like, it's almost there,
and with a little bit of creativity, it can be there
for like creating content that performs on social media.
And so I'm gonna talk a little bit today
about AI content creation.
I'll show you some of my favorite tools.
And if you're in our AI certification,
we'll be going deeper on this topic tomorrow, okay?
And just a quick disclaimer,
as we go into AI content creation,
sometimes people create weird stuff with AI.
So just like, I'm gonna show my screen today.
I don't create weird stuff,
but like some of the apps I'm on,
you know, like, it's just,
I have no idea what's about to be shown.
You know what I mean?
I'm not like, there are like, there are filters, okay?
So hopefully we're not gonna see any naked people,
but just people do weird stuff, okay?
So just a quick disclaimer
on that you may see some weird AI videos today.
Is that okay?
Just in teaching, we just kind of,
we just ignore if we see anything weird.
Let's take the gold out of this.
I'm not gonna, you know,
you guys are good people, use this for good, okay?
And there are filters on these softwares
and things like that,
but you just, you know, people do weird stuff.
So just a quick disclaimer as we get into there.
So as far as like favorite AI tools for content creation,
I would say the number one
that I'm using right now is Sora, okay?
So you have kind of two big giants in the AI space.
You have Google and you have OpenAI,
which is like chat GPT.
So Google is like, you know, Google
and underneath Google, they have products, right?
They got Gemini is they're kind of like
basically their chat GPT.
They have a Nano Banana
is what they call their image generator tool.
They have VEL3, which is their video generator tool.
It's kind of like, you know,
it's kind of like cars, right?
You got like Ford, you know, the Ford Mustang,
you know, the Ford Bronco,
they all do different things.
So Google is kind of the Ford, it's the big brand.
And then underneath them,
they have all these products, right?
Gemini, VEL3 and Nano Banana Pro, right?
So those are the current ones right now
that are like, you know, chat based,
chat encoding for Gemini, Nano Bananas, photos
and VEL3 is video, okay?
I was like, I'm speaking a different language at some time.
So that's like the Google ecosystem.
Okay, over here, you have the open AI ecosystem.
So that's like chat GPT, which can, you know,
of course, generate photos and things like that.
And Sora, which is their video generator.
Okay, so when I say Sora2,
I'm kind of talking about this brand over here, OpenAI.
Now, I love VEL3 over here on the Google side of things.
It's just pretty expensive.
It's just really expensive, actually.
Like if you want the fully unlocked VEL3,
I mean, you're paying 150 to $250 a month for that, okay?
And so I did that for a little bit.
And I was just like, you know, this,
I'm not using it enough to like really make this make sense.
So when Sora came out, it was essentially free.
They do limit how much video output you can use it for.
I think it's about 30 videos per day, but like, that's a lot.
You know, that's a lot of videos.
And it's free, which is incredible.
And they've kind of taken a different angle
on Sora2 as well and made it like a social media platform,
which is really interesting.
Seth is asking if anyone has a Sora2 invite code.
So yeah, when they came out,
you had to have an invite to get it.
Cause I think they're just trying to throttle
how many people went in there.
Cause it eats up a lot of, of course it's free.
So like it eats up a lot of their servers and bandwidth.
But I heard recently, Seth,
that it is now open for U.S. based citizens.
I heard not citizens, U.S. based people.
That's what I heard.
So, so try now and see if it lets you in.
And if not, how I found a invite code
was I just started searching online.
So if you, if it's still like asking you for an invite code,
when you, when someone signs up, they get five codes.
So if anyone signs up, drop your codes in the chat,
help some other people out.
But I just found one on,
I think it was like X or Reddit or something like that.
So like, I just searched it on, you know,
Reddit has like a Sora, you know, community,
as well as like X.
I just searched like Sora to invite code.
And like, I just, I sorted it by,
I mean, we could just try this right now
and see if we can find one.
Oh, he just got in.
Okay. So let us know Seth.
Was it, was there no invite now?
Like you just got in?
Cause that'd be awesome.
Then we don't have to talk about invite codes at all.
No invite needed.
Okay. So if you're in the United States, no invite needed.
If you're outside the United States,
you might still need an invite code.
Nice. That's awesome.
Okay. So this is going to be fun.
We're going to have fun.
So I'm going to share my screen again.
Remember the disclaimer,
we may see some weird things
because we're talking about AI video creation.
I didn't create these videos,
just people on the internet did.
And you guys know how people on the internet are.
They're weird.
Okay. So here we go.
Let's do this.
Okay. I'm going to share my sound as well.
So you guys give me a thumbs up if you can hear
when we start playing some of these videos.
Okay.
And I'll play some of my videos
because I know my videos are safe,
but like, let's,
I think this one is Santa crashing through a house.
Okay. So let's just play this one here.
Now, Soratude does get a little slow when I go on.
Oh no.
No.
Everybody here.
Okay. Here we go.
It gets a little slow.
I've been in pursuit for over an hour now
as the city waits to see what happens.
Can you guys hear that?
Santa crashing through the.
Yes. Okay.
Isn't that crazy?
That, that was a crazy video.
Okay. That looked real.
That is pretty wild.
Now it's giving me this,
some errors that it's going to be a little slow on us today.
So we're going to,
we're going to see if we can work around that,
but I want to talk to you guys about how Sora works
and how I'm using it to create content.
Okay. You can notice on my profile,
these are not me.
These people are not me,
but I do have lots of content of me if you scroll down.
And so Sora is kind of like Instagram
where you can create a profile
and you can essentially train Sora on your,
your likeness.
If you like, if you would like to, okay.
You don't have to do this.
Cause I know some people are like sketched out about it,
which I get.
But I was like, you know what?
I'm in a lot of content online already.
If someone wanted to do this,
they could pretty easily just make one of me.
You know what I mean?
Like, so it's kind of like,
I'm not living in fear that someone's going to go,
go take my likeness.
And you know, you know,
try to manipulate my family or something,
showing them a video of me.
Like if that, someone's going to do that,
they're already going to do that.
Like they don't need me to give them permission to do that.
They're just going to find videos of me online and do that.
You know what I mean?
So I'm kind of like already online,
but if you're a more private person,
maybe you don't do this.
Maybe you just create a character instead.
Okay. So there's two terms to know.
You have cameos and characters.
Cameo is you.
It's like your AI you, but characters,
you can see if I go to edit characters,
I have a bunch of them.
I got Sandra and Karen and Gabe and Ava and Autumn
and Ryan and Lena and Raina and Susie.
Okay. And so I can create characters based on,
you know, different prompts.
avatars, like here's Susie promoting the eight figure AI toolkit.
And this is like all AI is all AI generated. I created Susie.
So if I want to create a video with Susie in it,
all they have to do and I'll show you guys step-by-step on how to do this.
I just say like Susie, I just like tag her. Right.
So I just tag her in here. Oh, come on, man. Sora is just,
you know, now that there's no invite, it is a little glitchy and slow.
And honestly, I always do it on my phone.
I don't think they really made this app for desktop,
but I I'm showing you guys on desktop, but it works really well on your phone.
And so I just like say like Susie at the store and I'll like,
tell it what I want a video of her doing. Okay.
And I can even put Susie and me, you know, with me. And I just tag myself.
I could even put, you know, Sam Altman in there and Sam Altman,
that's the creator of open AI. And so like there, uh, so, um,
so let's, let's back it up. Cause like,
I'm getting a little bit advanced here, but let's back it up.
So when you first get into Sora, okay. Um, you are going to, yeah,
if you want to train your cameo, okay. Um, and, uh,
I don't know if it's going to allow me to do this on, um, my computer.
Let's see. I don't know if it's going to allow me to do this on my computer,
but essentially training or cameo is like as simple as this.
I'll stop sharing my screen and show me for a second. It's like this,
you like basically like look at the camera and you look to the left,
you look to the right and it's like done. Okay. So then it's like,
it takes that likeness of you and it creates an AI version of you.
Okay. And then the important thing is in your cameo settings,
you can dial it in, you can give it like, um, guidance. So you can say like,
Hey, um, like Cappy is always like a upbeat and bubbly optimistic.
And then you can also put like constraints in there. Like, don't like Cappy,
never does this, you know, like doesn't use pro profanity or something like that.
Right. And then you can also adjust the privacy settings. Okay.
So the privacy settings, and I'm going to,
I'm going to pull up Sora on my phone and I can show you guys this, I think.
Okay. Airplane mode so we don't get called. Okay.
So let me see if I can share my iPhone via airplay.
And again, we're, we're going to show random Sora videos.
So just get ready here. Okay. Let me know if you can see my iPhone.
We're getting advanced. There we go. Okay.
So I'm going to go to my profile. Can you guys see that? Yeah. Okay.
So let's see, how do I do the cameo up here in the top? I think.
Yeah. So you see the little bar menu in the top, right? Okay.
You're going to click that and then character access. Okay.
So if you want, so this is my character, my Steven cameo. Okay.
That's just me actually in a hotel lobby, just like training it on my face. Okay.
When this first came out and I don't honestly, it was not that best,
not that good of a video. Like it was not good lighting or anything like that,
but like the cameo is just incredible. And if you want to be private,
you could just say only me, I I'm the only one who can access this cameo. Okay.
Or you can say people I approve and you could like approve friends that are like,
maybe if a social media person at some point you want to give them access to
your cameo to make videos,
you could do mutuals and you can exclude people or you could do everyone. Okay.
And I have mine on everyone. So if you want to generate a video, me go for it.
Okay. The thing is though, if you do that, I will see what you generate. Okay.
And I can also approve it or deny it, which is kind of fun.
So if you do everyone and someone else makes a cameo view that you don't like,
you can just delete it. Okay. So that's kind of cool. Then your character,
preferences. Okay. You, you can set all your stuff here.
I said no one can use my thing for profanity, anything sexual or evil in nature.
Okay. That's probably a good, that's probably a good setting. Okay.
To put on yours. Okay. And then preferences. I just did.
And then character tips. That's new.
That's just a little tips on how to make your character. Okay.
I'm not going to retake mine, but that's,
that's like your character or cameo settings.
I guess they changed it to character. Now they're calling it characters.
It used to be called cameos.
But the cool thing is if you want to make a different character, okay,
you're going to come to the little plus sign. This is like the prompt. Okay.
And you're going to like, give it a prompt of some sort. And if you, let's say,
let's say you want to create a brand ambassador for your business and you don't
want it to be you. I would go to chat TPT. Okay. And I would, I would honestly,
let's just do this. Okay. Let's go chat TPT. Oh, okay.
I'm doing this all on my phone. And I'm going to say like, oh,
my charge method failed. Please update your payment method. Okay.
So it still lets me do it. So
someone drop like your, your ideal customer in the chat. Okay.
We're going to make one for you. Okay.
So drop your ideal customer like in the chat and I'll make one guy.
So in the chat, oops, I gotta let people in from the waiting room. Sorry, Jenna.
Okay. Let me know.
So you were going to make one of this, of your husband.
Yeah, that's awesome.
Yeah, so you can like,
so Sora is a little limiting on like photos.
You can't really upload photos,
but what you could do is upload a photo to like chat GPT
and say like, describe this person in incredible detail.
And then like you could use that prompt to create a
Now, if he has his own Sora profile,
or you want to train a character on him,
you just need his face, right?
And you just train it on his face.
But someone tell me you're like customer avatar.
Who's your ideal customer?
Okay, busy mom.
Okay, someone did.
Busy mom who wants to cut cleanup time in half.
Okay, so I'm going to do,
create for me a character prompt for Sora two
of a busy mom who wants to cut
kitchen cleanup time in half.
Okay, so I would just like tell chat GPT
who you're trying to make, right?
And it's going to give you like a description,
a warm, relatable mom, early thirties named Sarah,
radiating practical optimism and get things done, energy.
Okay, so it's giving me a whole like thing
and I could adjust that.
If I'm like, you know,
I want her to be like more in her forties.
I could do that.
Okay, so I'm just going to go grab that prompt.
All right.
And honestly, I'm going to tell you guys a little hack here.
What I did is I actually, I'm going to have this rewrite.
Okay, so I'm going to say rewrite this
as an actual Sora two prompt,
but make the video just a simple video
of her looking at the camera,
turning her head to the left
and then turning back to the camera and laughing
or smiling, I should say smiling.
Okay, this is how I get like really good characters
is I basically give Sora that like,
kind of like the same thing they're asking us for
when they're creating our own cameos.
Okay, so I'm going to grab that prompt.
Okay, action style.
Great, boom.
Okay, I don't need the length.
I'll just take all this.
Okay, so I'm going to copy that.
I'm going to come over here to Sora
and I'm going to paste that in.
Okay, and I'm not tagging any characters in this one
because I'm creating a character.
Okay, so when you send it in,
it's going to go into your drafts.
Okay, and the drafts is where it's going to generate
and it's going to take some time.
So we're going to go do some other stuff
and we'll come back to it.
It's about, I would say, 30 seconds to a minute.
And you can see some of my drafts here.
Like I was trying to get these ads done
where, you know, like this gal's,
I don't know if you can hear.
Attention everyone, there's a $1-
Can you guys hear it on my phone or no?
You guys can hear it, but you can't see it.
Yeah, we learned this on Zoom the other day
that when you share your iPhone screen,
they don't show you the videos on Zoom.
So I'll have to go back to my computer
to show you the actual videos.
But you see these videos of these characters?
It took me, I mean, look at these drafts.
It took me a handful of tries to get the video I wanted.
You know, that megaphone one,
I tried once and then finally got it.
The cutting one was super hard.
I was trying to have her like cut some dollars in half
and say like, you know,
like we are slashing the price on our toolkit, you know,
and it just took like so long to get it.
But these, you see these ones where the people
are just staring into the camera?
Those are me generating characters using a prompt
that like I just gave you,
where like you are essentially telling it to just,
hey, have the person looking at the camera
look left and right, okay?
Now, because it's not,
I'm gonna get away from my phone here
because it's not gonna play the videos for you.
So let me go over to my computer
and hopefully the draft transfers.
Okay, Sora, share sound.
Okay, cool.
So you can see similarly in my drafts, okay?
You can see when loading.
We're almost there.
Man, it is so slow on the computer though.
I feel like, okay, let's see how our mom turned out.
Okay, here it goes.
My window up here.
Okay.
Maybe.
If not, we'll just start generating a bunch of stuff
and we'll come back.
I'll tell you guys a couple more hacks
to on how I'm making like really, really good videos.
I would say like, if you scroll down on my profile,
I mean, like, look at this one.
This is a orangutan walking.
That says, get 8fig.ai for $1 today.
We did like a Black Friday $1 deal.
And you can see, I was generating a bunch of ads for that.
And like this, like these,
you guys can kind of see the quality of some of these ads.
Here's like another gorilla one.
Here's me like running.
I mean, it's like the quality of this is just crazy.
It looks like me.
The laptop says 8fig.ai.
Like that's crazy, right?
And I'm gonna teach you guys a little trick
on how to get really good.
Quality stuff like that. Okay, so let's go back to our drafts. It's got to be done at this point. Here we go
Okay, here she is
Okay, it went into like slow-mo or my computers like freaking
Is it like going into slow-mo for you guys too, okay, whatever it'll still work
Okay, I feel like that was pretty good she looks really real right she looks like relatable
Kitchen mom like this would be great for my brand, you know for for Garima's brand, right?
And so what you do is once you've created a like just a character like this
You actually have to click the three dots and click create character and this essentially creates like imagine like this
It creates like essentially like an Instagram profile for her
It's not Instagram, but it's like on Sora too, and you just have to choose a short section here
I like to make them smile. So I'm kind of seeing like, you know the side profile. I'm seeing the
Side profile right here. I'm seeing the face and I'm seeing just a little bit of emotion of some sort
I feel like that makes the training really good. And then I just hit
This little button there again
My computer's being like crazy slow and then it now it's building a character and it's gonna ask me to name her
It's gonna ask me to like, you know
Give her some, you know some guidance like
Like hey, this this gal is always trying to save people time or whatever like you can you basically give
you know this AI avatar some like
Like she's always wearing like her hair is always messy or something, right? Like you could give it something like that
So here's the username. So I'm gonna say like
What should we call her I'm gonna grab a name we're gonna call her Garima
This is for you Garima, okay, and then her display name is
Garima, okay
Garima, do I need a last name? Oh this last this is taken. Oh this this username is taken. Hold on
I gotta change it Garima mom. Okay, and then I
Okay, I'm just gonna call this Garima example
All right
and the cool thing is I could literally create this character and then like put her on everyone can access her and then Garima could
Go on soar to follow her and then tag her in content. She wants to create so that's pretty cool
So here's here's the description. This came from the prompt already did always warm and approachable gentle humor relaxed wisdom
Like as if sharing this subtle knowing smiles attentive eyes. I love that restrictions. I won't put in any right now
I'm just gonna hit continue
And I'm getting a phone call ignore that
Like I said do this on your phone
It's going to be way better because on the computer it does stuff like this like it just like glitches out. Okay
Okay, we we did this save. Okay. Now here I'm gonna put this one on everyone. So Garima you can go on Sora
You could find Garima
Example
Her I think her name. What did we say is Garima mom? Okay, so just search her and then you'll find her profile
Okay, so here's her profile and now we can like make videos with her so we can say, you know
Garima mom
in the kitchen
cooking
She leans over to the camera and whispers, okay
Want to know a kitchen hack our kitchen secret
So I always think like I'm a movie producer now, okay, so I'm like imagining the scene
I'm imagining her like kind of putting her hand her hand like what would you call that? Like kind of like cupping her mouth?
Like she's trying to
Keep it hush. Okay. Now the cool thing of Sora and why I like it is you don't need to be the like crazy prompting
it it doesn't it you don't need to say like
shot
Cinematically like with 16 9 ratio on a 35 millimeter lens with shallow depth of field
Like that's how it used to be with these these things
But I could just literally give it this and it's gonna do pretty good
Now if I want this to be a style
This is where I would recommend you guys kind of like instead of like doing crazy prompts
I would recommend you just give it a style
Now there are some pre
Pre-made styles here, but I like to just kind of give it a style like
Snap like snapchat vlog style. Okay
Okay, so I like to give it a style there's some
Headings here, right?
Portrait, duration.
I think those are only on desktop.
You can also upload, okay?
You can also upload photos,
but I typically don't do that
because it messes it up.
But, so let's let that one generate.
Okay?
Now while that one's generating,
I'm gonna show you guys the ultimate hack.
This is like how I create really good content using Sora.
And because people are weird,
but they also are very creative.
So what I like doing is I go to the explore page,
which again, disclaimer,
we may see some weird things,
but the explore page is essentially like,
if it will load,
let me try to like refresh, okay?
It's essentially like the worldwide internet
and what other people are generating, okay?
And so like this is,
I like to look for concepts, okay?
So this concept is like some guy interviewing,
like it looks like a pastor
and like they have a funny sign on the church.
I think that's a great like concept for a video.
And so what I do is I find concepts
and then I remix them.
Okay, let me do a different concept, okay?
So let me do,
so this one, the Santa Claus one.
Oh my gosh, it's so loud.
Is this super loud for you guys?
I hope it's not too loud.
I'm trying to like,
I wish I could like mute.
Okay, let's do this.
Let's mute.
Let's mute this site for a second.
Cause it's like so loud.
Okay, let's watch a couple of these
till we find one we like.
So what I'd recommend you guys do
is you scroll and you look for a funny concept
or a good concept
that you could apply to your business, okay?
So I'm gonna keep going down.
Okay, here's Sam Altman playing some stuff.
Here's like a snail.
Here is a cat dancing.
Okay, here's some giant people.
Okay, let's keep going.
Let's keep going.
Oh, dogs playing pool.
Superman flying.
Oh, that's kind of cool.
Okay, let's do this one, okay?
So Superman flying.
I'm gonna unmute this.
See what it sounds like.
Okay, here we go.
Ooh, that's nice, okay?
So here's the trick, okay?
This is my favorite feature of this whole software.
And this is why I use it so much, okay?
Is this, the remix feature, okay?
Remix, boom.
So I click on remix and then I just tell it,
I want this video, but this, okay?
So I say this, but it's at Steve Diaz
or at Steven Diaz or it's at Garena Mom.
And he's in a business suit.
We hear a deep voiceover that says AFIG.AI.
Oh, oh, he's in a business suit with a super,
what's that guy called?
Superman cape.
We hear a deep voiceover that says AFIG.AI.
Give your business superpowers, okay?
So I just came up with an ad.
Look at that, boom.
So the remix feature is so cool
because it gives you like just creative ideas
where like I didn't have to come up with this cool idea
and this prompt and I don't know how they created this,
but it looks awesome.
So I just do that.
I just scroll and I find content and I remix it
for my business, okay?
This is funny, look at this.
Okay, so manage the way you can spin that for your business.
Wow, okay.
Okay, I'm gonna mute this again
because it's super glitching out.
Okay, let's find another one.
Let's find another one we can do.
We'll get a couple in the queue.
Okay, we got some signs.
We got some door cam footage, okay.
Got this guy drinking wine.
Let's keep going.
This is kind of fun.
There's like old school footage.
Okay.
Sam Altman holding a sign.
Now, I kind of interesting thing.
There's a couple of celebrities on here as well.
Like you got Shaq on here.
You got Snoop Dogg.
You got Mark Cuban, okay.
So you can also tag some of these guys.
You know, Mark Cuban promoting my product.
Now, of course, like do ethical things.
You probably can't run an ad
with Mark Cuban promoting your product.
That's probably not a good idea.
But it's just kind of fun.
Like I did some of like me with Mr. Rogers
on Mr. Rogers show.
I've done, our top performing ad right now actually is,
it's like me, it's this one I'll show you guys.
Which again, I don't know if this is something,
it's like we're in this weird gray area right now.
And I don't recommend doing this.
But like, here's Mark Cuban.
I didn't run this one as an ad, okay.
But here's him like talking about the 8-Fig AI toolkit.
But the one I'm running right now,
again, I'm just testing this.
Is me and
Where are you? Where are you?
The unmuted so you guys can hear this one
Me and the homies
I
Okay, so this that's our top performing ad right now, okay, so it's Biggie Smalls Tupac and
Steven in the background. I don't know like why I did that
But I literally just found this through someone else who did it and I remixed it and said make him rap about a fig AI
And it's about this right? I gave it I gave some context today. Okay of like what a fig AI is
Some of these are for my kids. Okay, you can see blippy Steven
But I'm doing a lot of this where I'm like finding something if someone else is done you're here with me and I'm
Yeah, I'm Steve D. Okay, so
These are very weird. These ones are me trying to remake popular commercials
like this is like the what's what's up commercial from you remember the Super Bowl commercial is like a long time ago, but
Anyways, I called to tell you guys about eight fig AI it's a bunch of okay, so you get the idea
This is like the classic commercial
Productivity has been dictated measured and restrained. You are here to comply to repeat to obey not anymore
Future work smarter eight fig AI works. That's crazy, right?
This one I've showed you guys this one. I think this is your business. This is your business on AI
Any question
Okay, so how am I doing videos like that like full-on commercials? I'm just giving it a more detailed prompt
Okay, so for those these are like really famous commercials like this Apple commercial is like
I mean, it's one of the most famous commercials of all time. So like AI kind of knows about that commercial
So I went to chat GBT and I said like, you know describe the classic
Apple like I forgot they call it commercial from the 70. I think it was the 70s
Like a Sora prompt, okay
Now chat TPT created like this sore is the same ecosystem as chat TPT
So it knows Sora so you can just tell it like hey describe the classic Apple commercial from the 70s like a Sora prompt
All right
Now it's thinking it's describing that Apple commercial for me
So I like to take like spin-offs of other things like that
Maybe pop culture would know and I like to create content out of that. Okay. Now while that's going
Why don't we check on our what were we were we were generating something? What was it? Let me see. Oh
Is my business suit one? Okay, so see how it did
Nothing you need a to fake.ai give you business superpowers. I
Need a to pick nothing unique. Okay, so you can see how like I might have to edit that a little bit. Okay, here's green
It also gave her like an interesting accent, which I don't know maybe just from the name
I'm not sure
So if you want to dial it in like I wanted to make one of these like a British accent
so I in that character setting said like she has a
British accent, right and so I'll kind of describe the accent sometimes and
Even for me like I want like it's interesting. This is this is a weird thing. Okay, so this is the weird thing. Okay over time
This will sound more like you
So, I don't know how they're doing that
But they're probably taking because this is a chat GPT and I do chat with chat GPT with my voice
So over time it started to sound more like me, which is kind of scary
But I'm like, hey, that's it is helpful that it doesn't sound weird like you notice in that
In this. Mr. Rogers one. My voice is like kind of a little more squeaky
Okay, so right here a day to share a story and I'm glad you're here
Beautiful day to share a story and I'm glad you're here with me. Would you tell our neighbors your name?
Yeah, I'm Steve Diaz folks. Just call me Steve's. I'm from San Diego. I'm great a little higher pitched, right?
Okay, but then in more recent videos
It is getting a lot closer
Welcome to AI certification session number two where innovators become architects of intelligence where algorithms are forged on getting closer
Okay, and so that's kind of cool
Kind of cool kind of scary cuz like I did not train it on my voice, you know
It's just listening to me, okay
So it's just listening through to chat TV because that's we are we are using it over there, you know
I'm using my voice over there
Okay, so let's go back to the chat, TBT.
Here's our, it's still actually thinking, wow.
I forgot to take it off pro mode, whoops.
I was doing something else that was kind of deep
and I was on research grade intelligence.
So I definitely don't need that.
I'll just go back to auto.
Wow, this is gonna be the best prompt we've ever seen,
I think, thinking so hard.
Okay, cool.
So I showed you guys what I wanted to show you.
Cameos, characters, remixes.
Remixes are huge.
And yeah, like I said, Naomi, like you got it.
Yes, we have to be careful
because scammers can use this against us.
But I am also on the internet all the time.
I'm on Zoom right now.
Someone could be on here that's a scammer
and just recording my voice.
So it's kind of like, you know,
people are like, oh, I don't want to put myself out there.
But like, if you already are putting your face out there,
you've already ever done a podcast,
you've ever talked five seconds or longer online,
someone can do this.
So I think it's more like we just got to train our family.
Like, hey, like if, you know,
I think some of the things right now going on are like,
hey, just have like a password with your family.
That's like, you know, hey,
if, you know, someone shows you a video of daddy at school
and was like, hey, your dad told me
to have you come with me.
And it's like me.
And it looks exactly like me.
Like what, you know,
like we need like a secret code word or something, right?
So train your kids to have secret code word
or something that only you guys know that like, you know,
because this is a reality, like this could happen.
With where AI is going, how good it's getting,
like it's getting to the point
where it can be indistinguishable from you, you know?
And my kids know me enough to go like, okay,
like daddy usually isn't at the zoo with like, you know,
a gorilla, you know, but also like,
it's good to have probably a code word of some sort
that you're not putting on the internet.
You're not saying it's just something for your family.
That's like, hey, like, you know,
we don't just trust anything we see online
unless it has like this secret code word in it
that is just for our family.
So just a little safety tip because, you know,
where this is going and I mean, right now, I mean,
you could barely tell the difference that this is not me.
You know what I mean?
Like, it's just pretty crazy, right?
So some of the situations are crazy
and the production value is so high.
I'm like, okay, like this is definitely AI,
but you know what I mean?
Like it's getting to the point where like, yeah,
it's kind of, it's getting, getting wild.
So scary, but also it could be used for good.
So if you're trying to create content online
and you don't want to be the person on camera,
you could also just create a character
and like have a brand spokesperson for your brand.
And you could, you could create content with it.
You could even create little green screen videos
and do reactions to things and stuff like that.
So there's so much you can do.
And here we go.
Here's our, here's our SOAR prompt.
30 second vintage Apple computers, cozy, suburban,
blah, blah, blah.
So I would take that.
So, you know, SOAR doesn't like copyrights, okay?
Like, like copyright, like Apple,
they're not going to like that.
So what I would, what I would do
is I'd probably come back here and I would say,
rewrite this without mentioning any copyrights,
like Apple, okay?
Used tech company, et cetera, okay?
So I'd just tell it, rewrite this.
It's not going to get flagged.
So if you, if you try to generate something
and chat, or SOAR doesn't like it,
you're just going to get a content violation,
which again, it's fine.
You're not going to get banned,
but they just won't generate.
It'll just say, like, I'll see if I can find one.
It'll say, I usually delete them
because they just take up space here, right here.
Something went wrong.
Like it'll say like that,
or it'll say like content violation.
And it just doesn't allow you to generate it.
And so sometimes stuff with like famous people too,
like it won't let you generate.
Some of those like Mr. Rogers and Biggie Smalls,
those are like little workarounds
that people have figured out.
But typically if you just say,
generate me something with Biggie Smalls in it,
it's not going to allow you to do it.
But if you say, generate me with something
with like a East Coast rapper from the 80s,
who's like, you know, big dude, you know,
like it'll probably generate Biggie Smalls.
You know what I mean?
So you can describe the person
without saying the kind of name
that might get it flagged for a content violation.
So let's see how this one does.
Boom.
Okay.
Oh, and I'm also say like,
rewrite this to be an ad for afig.ai.
Get info from, or the ad from my landing page.
So I'm just saying, hey, go, go to this website,
go look it up, figure it out.
Boom.
Okay.
Now we're gonna come over to Sora and drop it in here.
Oops, I'm in drafts, come on back.
Okay, what questions do you guys have?
We have another 15 minutes,
so if you guys have questions about content creation,
we'll let this one generate.
Let me see, I'm just gonna read this real quick.
Slowly moves towards, I'm gonna put myself in this one.
Sitting at a desk, the focus, founder, Chris, yep.
Great, let's try it.
I've never done a 15 second video, let's try that.
Okay, cool.
Okay, so there's one other thing.
So yeah, Sherry, I was gonna answer this question.
So how do we take these off of Sora?
So what you can do is you can download these videos, okay?
So we click on one, okay?
So you can just click here and click download, okay?
So you can download it, but there's a caveat.
When you download,
it's gonna have watermarks all over it, okay?
And again, this is not legal advice,
I'm just telling you what people are doing,
is there are watermark removers, okay?
So Sora is doing this more of a safety thing.
They don't want people generating images or videos
of news events, historical events,
and putting them on the internet as if they're real.
But again, people are doing that.
They're just making it a little harder
by throwing watermarks on there,
but it's pretty easy to remove these watermarks.
So if you just search for Sora watermark remover,
you can upload your video and have the watermarks removed.
I just found, I found a Chrome extension that does it.
I have it in my laptop, I don't think I have it here,
but it's called like Sora, I don't know,
watermarkremover.com or something like remove water,
remove Sora watermark.online.
That's the one I use.
And you literally just put in the link.
Oops, I think I clicked off of Sora.
Did I click off of Sora?
Yeah, let's go back.
So you just grab like the link of that Sora post,
you put it in here and you just click remove watermark
and you're done.
And this tool will allow you to do a certain amount
for free, I think five, and then you have to pay for it.
There are other free tools, but I, this one was so fast.
Like look how fast I did that,
that I actually ended up paying for this one
because we are using Sora a ton for content generation
and they have a Chrome extension, which is amazing
where you can literally just like click one button
and download the videos with no watermarks.
So again, there are, Sora has just for my ultra nerds
in the room, they do have API access.
So we can generate videos through the API
without watermarks.
So they are like allowing people to do that,
but on the app to go from the app, which is free
as like API, you're paying per video.
You know, like if we were to connect Sora
to the Afig AI toolkit, which we might do at some point,
we would pay for every video that's generated.
But right now it's like you could do it for free
through the app.
So I'm just like, hey, do that
and just use the watermark remover for now.
Okay.
So what questions do you guys,
what plan do you recommend for a light medium user?
There's no plans.
That's the thing.
It's free.
So you guys know what they say about free.
When it's free, like you are the product.
Just, you know, be careful.
But like I, we are using this for business.
It's saving us a ton of time.
I'm not too worried about it,
but yeah, it's totally free on Sora too.
Lisa, you're saying show us the app, please.
What app?
Do you use them on meta ads?
Yeah, no, we are using a ton on meta ads.
So a lot of these, like see this Bob Ross one,
that's a meta ad.
This like news one.
3,134 online business owners
is getting a dramatic price cut.
Normally 25.
That's an ad.
These are all ads.
They were 25 bucks.
Today, just $1.
What?
We did a black Friday, like $1 for 30 days deal
on the toolkit.
Oh yeah, these are all ads.
So I'm just having fun with it.
It's so fun.
I mean, my buddy just launched a suitcase.
I created this for him like this.
Word travels fast.
It's the journey, not the arrival that matters.
So e-commerce, you can upload a photo of your product
and then you can, so you can click this little plus button,
upload a photo of the product
and then have someone like doing a video of it.
So let me just do like a water bottle.
Okay, so let's just do, let's see.
how it does with a logo, I'm not sure.
So let's do this photo right here, save image,
downloads, okay.
So we'll come over here to Sora,
we'll click on the plus, okay.
Did I download it?
Is this it?
Okay, that's it.
Okay, and then I'm gonna do Susie, okay.
I'm making a UGC style ad, casual unboxing.
So UGC is like stands for user generated content.
It's like a style.
Like we see these people like doing like a review,
casual unboxing and review of this water bottle, okay.
And then portrait, I'm gonna go back to 10 seconds
just cause it'll be faster and boom, there you go.
So I found that this is not perfect, okay.
But like you can see with this one,
it actually showed the photo I uploaded
really quick at the beginning.
So watch this.
See that?
At the very beginning, just like,
so you're gonna have to download and edit that out.
But then after that, I mean, it's like pretty good,
you know?
And honestly, if you're gonna do this,
like you have, it's free, you have 30 a day.
So just to improve your odds,
I would do this three times.
Like I would like, it might not be good the first time.
So I'm like, hey, let's do a different one.
Let's do Garima Mom, who we just created.
Unboxing her new water bottle.
UGC, you know, TikTok style video.
Okay, boom.
So I'm not giving it any fancy prompts, you know?
Let's do one of me.
Steve Diaz.
UGC style video showing off his water bottle.
There we go.
Okay, so now we got three running.
So again, like I like to do that
because the first one might not be good.
I like to give myself options, you know what I mean?
So I'll throw three in like that
and then just let them process.
Let's see, Seth went to the wrong Sora 2 studio.
Let me create account,
but now Sora is asking for invite code.
Oh no, you got locked out again somehow.
Oh, shout out, how do you get to the app?
Yeah, so Lisa, you're saying,
yeah, so it is just called Sora in the app store.
It's called Sora, but just whenever these apps come out,
there's a million copycats.
So this one is created by chat GPT or open AI.
So just make sure you get the one by open AI
and it'll have this like icon.
And there shouldn't be an invite code now.
Like you shouldn't need an invite code,
but it sounds like maybe you do, I'm not sure.
So Seth, keep playing around with it.
There was a Sora 1.
So there was a Sora 1, now there's like a Sora 2.
And so I don't know if maybe it's showing you
a Sora 1 or something, I'm not sure.
Okay, let's check on our drafts here.
I think we have like four going, right?
So we're gonna go, let's take a look.
Drafts.
Okay, so here's our Apple one.
It didn't do well, it didn't do well at all.
So we're trying to make an app like the Apple commercial.
I totally missed it.
Unlock capital instantly
and watch your plan adjust in real time.
Meet the eight.
So that one didn't do it.
So you see sometimes it just gets way off script,
and like we kind of gave it this idea
and it just didn't do it.
It was supposed to look like that other Apple one
I created.
So in that case, what you would do
is you could just redo it again,
or you could click on the draft.
Instead of publishing the draft,
which you can post it to your profile,
you could just come in here and remix it.
You could also trim it
or you could open it in a storyboard.
So if you wanna create like a multi-sequence thing,
like maybe we wanna have-
Your AI toolkit, not sponsored, just obsessed.
Think of it as a library of revenue built workflows
for online business.
Okay, it's freaking out.
But let's say we wanna do the green mom one.
We wanna, after she says, I have a secret,
we wanna do a different video.
You could add it to a storyboard
and then you can add another video on the backend of it.
So if you wanna make multi clips like content,
you would just click on that add to storyboard feature.
My computer's like glitching out like crazy though,
so I'm not gonna do it.
Oh, here it is, I clicked it.
Want to know a kitchen secret?
Okay, I'm trying to mute it, but it's just freaking out.
So the more you-
All right, the slower is going to go again.
Like I said, it's made for iPhone, uh, uh, app like I Android and iPhone.
It works way better on your phone.
It's way faster on the computer.
It's super glitchy.
Um, all right.
Some of my videos are done, so let's go check them out.
Wow.
Pretty good.
I don't know how to unmute it cause it's freaking out, but okay.
So she didn't drink from it, but pretty impressive.
It got the logo.
It got hydro flask on there.
That's amazing.
I only got my hands on the new hydro flask colorway and I'm way too
excited not to open it with you.
Look at this.
The box smells new.
This is the 32 ounce with the straw, linen, blackberry and flamingo
pop of lavender on the handle.
I finally got my hands on.
That's crazy.
That is crazy.
Like I would definitely use this first part.
I mean, when she drinks out of it, that's where it kind of like, it was
like, Oh snap, this is AI, you know?
But this first part is like, dang.
That's wild.
Okay.
Let's go back to the draft.
Hydro flask colorway.
And I'm way too excited not to open it with you.
Look at this.
The box even smells new.
This is the 32 ounce with the straw, linen, blackberry and flamingo.
I love how it got like those quick cuts in there.
Like, um, can you use this for unboxing on Amazon?
Yeah.
No, you can definitely use this for your product.
Um, of course you have to just make sure it's accurate to the actual product.
And so like, I didn't tell her what to say at all.
So if I wanted her to say specific stuff, I could say unboxing her new water.
Bottle UGC Tik TOK style video.
She says blank, blank, blank, blank, blank.
So if you want them to say something specific, you put it in there, but
oftentimes I start like this and I'm like, wow, actually what it came up with
was cool and I'll remix it from there to kind of get it to the level I want.
Okay.
Here's me showing off the water bottle.
Let's see how it goes.
Loading.
I think this bottle breaks down 41 hours, cold 46 hot.
And this one holds 22 ounces.
It's a new hydro flask.
And I had to grab it in this color.
Come on body bubblegum cap, lavender handle, wide mouth, easy to clean.
And the double wall keeps.
Okay.
So it's a little weird.
It's a little glitchy.
It also like made up some facts about the water bottle.
I wonder if those are correct.
41 hours, cold 46 hot.
And this one holds 22 ounces.
It's a new hydro flask.
And I had to grab it in this color combo body bubble.
Is that a 22 ounce bottle?
That'd be crazy.
If it got that, like I didn't tell it any of that.
That's pretty crazy.
Pretty wild.
Let's, let's look at our last one.
Um, and then we'll end it.
The voice was pretty good on that one, right?
It's getting close.
It's, it's got this little, just slightly robotic flavor to it.
That once you learn that kind of sound, you can hear it and you're like,
oh, that's an AI video.
Um, but it's going to get to the point where it's undistinguishable.
All right.
So here's Susie.
It looks like she has multiple hands.
All right.
She's working with the camera person to unbox her, her bottle,
but let's check it out.
It's it's loading.
I clicked it a while ago.
Come on, Susie.
Oh no.
Wait.
Let's try refreshing.
All right.
So action.
I'm you guys go make some Sora content, try it out this week for your brand,
your business, create an ad, maybe with yourself with someone else,
use the remix feature.
Um, like I said, we are doing an AI certification.
We're on session, I think five, we're going more in depth on this tomorrow.
So, uh, but you guys got the scoop if you're not in that today.
Um, and let's check out this video and then we'll call it.
Susie.
It's not working.
I think we broke it guys.
We did too many today.
Oh, it's refreshing.
Very slowly.
Okay.
Here we go.
Come on, Susan.
I like how it puts sunshine club on her shirt.
I think I like in the prompt is like Susie sunshine is her name.
So it's like her brand.
Got a package on the porch and it's my new hydroflask.
Let's open it together.
Oh my gosh.
Look at that.
Give me the hands with the bubblegum lid and a lilac handle.
It's so wide mouth flex straw lid, pop the straw up and you're ready.
It's got a package on the porch and it's okay.
The hands are weird.
Like there was like extra hands that came in there, but like definitely some usable
pieces of content in there.
Right.
So I'd remix it.
I'd, I'd say, Hey, remix it.
Make sure you only show on her hands or like, you know, I like the clip
outside, maybe extend it a little bit.
Um, so you can see how all your content creator needs are handled.
Pretty fun.
All right.
Actual sales.
Uh, that's it, you guys.
Um, uh, like I said, I showed at the beginning where to find all the
calendars, if you're in our eight fig AI in the onboarding section of the AI.
Toolkit there is a link to a calendar you can subscribe to to be notified when we do stuff like this you can hop on
and learn
so
My best tip is just go play around with the tool the more you play with it the more comfortable you get with it
The more you learn and these tools are changing all the time
So just learn one get really good at one and just as it evolves
It's kind of like if you want to
Yeah
Follow the AI news and like one week this tools the best and the next week that tools the best and then the next week
This tools the best but all over time if you just stick with one tool and not bounce around between a million tools
They all get better and better and better and this is probably one of the best ones right now
For this type of ease of use. I think some of the other ones are very complicated how you use them
But this one's just so simple once you learn how to do it. It's like you can create amazing stuff really quickly. So
Awesome. All right. Well, we'll be on next week next Thursday 9 a.m
And then the week outer is Christmas a Merry Christmas and then the week after that is New Year's Day
I think both of those are company holidays
I know Christmas is but I think in January 1st is so come on next week and then we'll have a little bit of a
Break on these Thursday calls and then we'll kick back up early January. I think that'll be January 8th
okay, so we'll see you guys on those and
Until then have fun