Okay, hello, how are you doing?
Okay.
Hey, are you ever able to join the business accelerator membership office hours on Tuesdays.
Can you say that again. Are you ever able to join the membership office hours on Tuesdays.
Tuesdays are the day that I work the most so it's tricky to get in on Tuesdays. Okay.
Look to see there sometimes I understand that. Yeah, everyone's schedule is different.
We actually had a really good conversation yesterday I just posted the replay if you want to check it out later.
It was funny because it was supposed to be one of the, like, scheduled times to do the book club with Danielle.
But Christie was the only one that came up that came on and we actually had this very surprising unexpected great conversation the three of us.
It was, it was just like good about I think everyone, you know, feeling like in the different hard parts of the business or life, and just like sometimes that sucks.
And just like a really open conversation about that and, you know, as being and like moving forward and just like it was good so I think you would really enjoy it.
If you want to go back. Okay, yeah, well I can always catch a replay right yeah I need to apply myself.
For me, I always, I still have not taken the time to figure out how to go and schedule posts or I forget to schedule post lives what I should say for announcing office hours.
Oh, right.
I'm just lost all together I'm like, I don't understand, like the community has changed so much as far as like used to be able to see everything so clearly and understand and because I've been out of the loop, even.
I mean it was kind of good Carrie Landis reached out to me the other day and was just like, Hey, where are you kind of thing and I'm like, I'm still here just not here so I know getting back like that was my goal this week was like just get to the loop.
I don't have exciting things to share right now I don't, you know, I feel like I don't have much to contribute, but just seeing like everyone's faces I was like, Okay, like again, every time I go to a Monday I'm like, Why do you not do this like this is so important for your mental well being.
So, and then I was like, Okay, you're gonna make it to Wednesday's call because that's what you can do this week you know like I'm just kind of love it, take a step of at least showing up again to try to catch.
I don't know what I'm trying to catch but I'm trying to at least show up.
Yeah, and you don't have to contribute.
You don't have to contribute anything, you know, I know you mentioned that a second ago there. That's a lie, that's a lie that you feel like that you have to contribute and honestly, you don't have to contribute and also just when you show up you do contribute like your presence, you know, contribute in subliminal ways, you know, sometimes like having more people in the room is helpful to somebody else, you know, they feel maybe not so exposed
when there's more people to distract attention away from them. So sometimes just your presence can help somebody else you just never know.
I'm glad you're able to make it today. Did you guys have a good holiday.
It was hard. Um, just because my grandma did pass away like the week before Christmas so we, my daughter was able to fly out with me so that was good because it was, it was challenging physically, but being able to get, get there and be with the family was actually really important
for me. And then, I don't think I've ever gone anywhere with my oldest daughter just her and I quite like that like my youngest goes everywhere.
You know, now we're used to it but it was neat to have her around because she's very like she's a very solid person, and she's often like mom are you thinking through what you're doing you know that she's an adult.
Who's kid is this like what did you do or not for me I don't think maybe you did I don't know.
And so it was just neat to have her perspective on a couple things, and it was special because we got to sing for my grandma's memorial service.
And I was like, hey, could you just sing with me?
And she was like, sure, I'll support you like that.
So it was just kind of a special thing
that we were able to do to kind of just pay,
pay our respect in that way.
And like a lot of my, like my grandma is a pastor's wife.
Like my grandpa was Navy and then minister.
And so they definitely have like the stereotypical
pastor kids syndrome, my aunts do.
So my dad's been like the only one
that's like kept his faith, you know?
And like, you know, so the family's all over the place.
So it was kind of, it was special to me
to even, it was like honoring to my dad
that like my daughter and I are carrying that fire,
you know, we're carrying that love for the Lord.
And so it was kind of,
it felt like it was like a testimony too
to the rest of the family that's been all over the place
of like, hey, this mattered to grandma,
this matters to us and this is how we're gonna honor her.
So yeah, that I think was probably the highlight
even though it was really hard.
Yeah.
So yeah, we flew back Christmas Eve
and drove back from Sacramento.
And then, you know, it was,
I feel like a little proud of myself again
cause like we didn't host again, you know?
So we didn't host on Thanksgiving.
We didn't host Christmas Eve.
We didn't host anything.
So that was good.
And yeah, New Year's, I can't even remember already.
Okay.
Oh yeah, we went somewhere else.
Good, I love it.
I was gonna ask like with not hosting
and like holding that boundary,
do you feel like even in a small way,
you're, it's allowing you to just rest or rejuvenate,
refuel like your family's needs?
I think so.
I think so because it's not that like drive of like,
I want the house to look a certain way
and it just doesn't right now.
And it's not going to for a little bit, you know,
just with where we're at.
But like, yeah, it's not the stress of trying to figure out
who's bringing what and all that.
So I think that's, yeah, that's been a good thing.
And I think, again, that performance mentality,
like even what I said about just showing up,
it's, you know, oh, I don't,
like I did challenge myself on Monday.
I mean, I was wearing this sweatshirt that day too,
but I was like, I don't feel put together.
I don't feel done.
Like they always say, like, it doesn't matter.
Just show up.
Some people are running on a treadmill and doing things.
And I've struggled with that myself.
Because a lot of the times I'm still like wrapped
in a blanket, drinking my coffee.
And I'm like, oh, I don't want to show up like that.
I want to show up like a business owner.
Well, it looks different on me right now.
So I was like, I think I ate my little porridge stuff.
And then I was like, okay, you just need to be here.
Like show up, not just in a lane.
You're not even lurking.
You're just not turning your camera on, you know?
So kind of lurking.
Because I find it easier to engage in the chat,
but not put my face.
And I'm like, you know what?
I just need to turn my camera on.
And I did, and I was glad I did.
And it started a conversation
because it's a chosen sweatshirt.
So one other person was like, message me.
Is it a chosen sweatshirt?
I'm like, yes it is.
You know, so I was like, okay, cool.
All right.
So I don't know if it's still like that.
I think, because you and I have talked about this,
about like even putting my music on like YouTube or anything.
I've been like, I don't want my face there.
I don't want my face there.
I'm like, okay, is there more to that?
Because I'm also like, do I have to turn this on?
And yeah, it's been interesting.
So actually that conversation came up over the holidays
because I was talking to my husband about,
okay, say we do these verses and we put them online
and la la la, and it's intimidating.
But like, I was like, would you actually do it with me?
Like, what if I asked you to wear like a bow tie,
like blippy kind of thing?
And suddenly became way less intimidating
if we created characters of ourselves to step into.
And then I'm like, but is that authentic?
You know, so now it's a mind game.
Is that authentic?
Or is it, I don't know, it's easier.
Cause like, I can show up as a Miss Kate,
like no problem, right?
I can get that excitement and that push and I love acting.
So that's easy.
But like the showing up as me,
that's a little harder, you know?
And so I'm like, okay, is there a way to embrace both
without compromising myself?
But also, I don't know,
is it, do I feel like I need that protection?
You know, those are like the deeper questions
of like, why do I feel that?
important or why, yeah, I don't know.
I mean, those are good things to ask yourselves and work through, but just because you're
not showing up as just how you are in everyday life doesn't mean you're not being authentic,
you know?
Because for instance, you love acting, that is authentic, like it's something you genuinely
love to do and comes more easily to you, so there's nothing wrong with leveraging that.
I had a question, I forgot what it was, it's going to really bug me, oh, it wasn't a question,
I don't remember what I was going to say.
So if you go and watch that replay from the Business Exciter Membership Office Hours
yesterday, you're going to laugh because you see me, yeah, you're going to see me and Danielle
pop on and no one would know except now I'm spilling the beans, it's like three or four
minutes into the call technically, like Danielle's on, no one was on, and I was like, what's
going on?
So I sent her like a huddle on Slack and she's like, oh my gosh, I totally forgot, like she
forgot that she moved the call, she didn't put in her phone, she was not, I'll just say
ready, so and so she was like, just start the call, and so then she got dressed real
quick, you know, popped on, so just know that like everybody all the time is not going to
be put together, and so you still show up and you can still have a great conversation,
you can still have a great work session, you can still do this and that, even when it's
just like I don't feel put together, you can, you still have a brain that works, even when
you're not like sternly put together.
Yeah, yeah, so that's good, that's good, yeah, I definitely am still battling that performance
mentality of it, like of, I was actually talking to a friend about some of our scripture
song ideas, and she was like, why are you making this so hard on yourself?
Like you already have 20 songs, so like if you did one a month, like you're already two
years done, and like, I'm like, yeah, but I want it to be better, or blah blah, just
like sit with your guitar, like it's so simple, and people will still be drawn to it because
it's you, and that's how you do it, you know, and I was like, yeah, you know, I'm, I don't
know what I'm picturing, but yeah, I still haven't even tried, you know, I did, this
is kind of funny, you know, when you have like those moments of bravery, and then you're
like, oh, that was a stupid idea, okay, I'm not sure it was a stupid idea, but like, I
now, like I do officially have an autoimmune disease diagnosis, and I was like, man, I
need, maybe I need to try the Amazon thing again, where you're doing all the review videos
and like, whatever, I tried, I, they all got taken down again, like for a while, so
I finally was like, I'm spending too much time on something that hasn't been working
for me, so I let it go, and I'm like, I have so many things, even just with my foot injury
that we've ordered from Amazon, like I should be utilizing this, like I'm giving myself
a pep talk, it was like the first week in January, so I'm like, you know what, I don't
even let people know what I'm dealing with, and yeah, not everyone needs to know, or whatever,
I'm like, I'm gonna go live on my, my, like our ministry people, people who have walked
the journey that we share a little bit more hard with, and I broadcast on like the whole
world, I'm just gonna post it on there, like where we're at, so like, turn on live, and
I'm like, okay, we're gonna go into my counter, which is a complete mess, so I'm like, oh
my gosh, I can't believe I'm doing this, I'm like, I'm just gonna walk through, that today
did not look like I wanted, I slept through Monday morning meeting that day, so I didn't
get my meeting, I didn't da da da, but here I am, and I got showered, and that's a win
for me today, and then I'm gonna show you guys on my counter, things that prompt me
to pray for other people, or pray through my day, because when I see something, it reminds
me of so and so, or someone gave me this, so I'm like doing this, and I saw one person
watching, and I was like, well, at least one person might get blessed through this, and
then, I'm like, don't watch the replay, don't go back and watch it, don't go back and watch
it, just leave it be, well, I didn't listen to myself, so I was like, well, let me just
hear, I had my headphones connected to it, like way in the other room, so it sounds,
and I was like, that was so, like, way to be vulnerable, but like, no one heard what
you were talking about, except for a few phrases, so I quick took it down, because I was so
embarrassed, and then I, like, threw it, and I'm like, never doing that again, I'm
like, okay, that's a little exaggerated, but it's like, man, what is this, that I'm just
like, so willing to be there, but then, nope, no, no, no, yeah, anyways, that was my day
the other week, yeah, that's probably two weeks ago, I mean, what do you think of it?
It's like what, I guess two questions of where do you think it comes from to want it to be
perfect or a certain way?
Can you remember that happening like early even in your life?
Yeah, my thing is like, I don't, I know like I walked through a lot of healing with
like favoritism with my sister, like my sister was the family favorite for a while.
Um, and so I don't know if it's still rooted with that. Cause that goes way back.
Um, cause I always felt like, you know, they picked her over me, you know, so I don't know
if it's still stemming from that. Um, I'm like, there's the whole, my grandpa's a pastor. My dad
was a youth ministry leader and then a missionary. So like I put it upon myself that I didn't want
to be the bad missionary kid. So I like made sure that I was doing everything right. Kind of thing.
Well, no, not everything, but, but, uh, I don't know if I, I like just put it on myself. Cause
like, I'm like, my mom was a perfectionist when we were little. So there were certain like
standards that you kept or it just wasn't pleasant, but it wasn't like, you know,
I've done plenty of embarrassing things and that's something that I've, I've, uh, been working
on. And even in past years of like, um, just awkward moments, um, that were embarrassing
that I thought like, oh, that didn't really affect me. You just push through. That's what you do on
the stage. If something crazy happens, like your skirt falls off, Gabby, like that kind of thing,
you know? So you just kind of figure it out and use it as a teachable lesson for your students
of, Hey, make sure that when they're fixing your costume, that if they glued it together,
that's probably not going to hold it. So you are okay to say, this isn't going to work for me,
you know? But yeah, I'm like, maybe it did mark me differently that I'm like, ah, like, okay.
Okay. Worst case scenario. No one watches your video. Is that a, you know? Oh, well,
I don't know. Yeah. I might have to like, think a little bit more about like, where is this rooted?
I think, I think to circle back to our last conversation too, that we had, I think before
Christmas, um, you know, I think I brought up even like, I think I asked, like, if you had
been in therapy at some other time in your life, and this might be a, an opportunity to dig back in
because it seems like this is hugely impacting your everyday life.
You know, it's impacting your ability to make decisions, to, um, you know, make progress on
the things that you guys have dreams on, even. And when something is impacting your life every
day that much, like it's affecting your day in, day out, week in, week out, we got to address it.
Or if we don't address it, then we're just going to stay in the same spot. You know,
you're going to stay in the same place as you are now. And, um, you know, mindset work,
while can do a lot, it has its own limits.
It is not a place of healing. It's not a place of reprocessing, you know? Um,
so to me, you know, cause even with the YouTube things, it's like, okay, you're thinking about
that time of your friend, like, why are you over, over complicating it? Well, and then it's like,
okay, let me try to do this other thing that would also be really like, it's almost like your
brain is trying to distract yourself, distract itself with other scary things. Like, okay,
I'm not gonna do that. Let me think about this other scary thing that I might contemplate doing
for a few weeks and reprocessing about how, I don't know why I can't do this. Like, why is this
affecting me so strongly? And then it kind of switches to another thing. Do you see that? Do
you feel like you see that pattern in yourself? Do you see that? Oh, so much. Yeah. And it's like,
because in the, that initial, like, well, let me contemplate this other scary thing. It is,
it's giving, it's kind of getting this false sense of making progress.
And in a way it is, cause like even contemplating it is.
a step further than maybe where you used to be in life. But I don't want to say it's not progress
at all, but it's more of a distraction tool. Yeah, that's good, Gabby. I will definitely
chew on that a little. Yeah, I don't know if that's resonating.
No, I think you're touching some uncomfortable ground here.
I'm sorry. I don't want to be uncomfortable for you. And I say it all in love, and I say it in
that I want you to break free of it, you know? Yeah. Well, I could even think of that with,
like, even with our travel tray. It is a good thing. I think it's useful. I think,
like, I don't think I made the wrong choice with using that for our business, but I went into it
with the mindset of, oh, if I could do this so that I can do this, instead of just, like, we're
going to do this and use this for what we're doing. It's, like, kind of a similar, almost
a similar thing. So, yeah. Like, again, I don't think it was, like, oh, I made the wrong choice.
It's just, like, I also need both of them to work, if that's even feasible. So, yeah.
Yeah, I mean, it's, I think that, like, it's not a wrong choice. It's having to,
okay, it's just serving a different purpose than what I thought it was going to.
Yeah, that's a good app mindset. Yeah. Yeah. And you have to,
like, if I even look through, like, okay, whether or not business is going well,
like, and people are, like, oh, do you, like, you know, do you regret doing that from, like,
where we are, right? And it's, like, well, no, because even something so simple as without
having met Vicky in Colorado, who was, like, hey, have you considered this for your health?
Like, I wouldn't be on the journey that I'm on now with my health, which helped us nail down some
root issues in my health, that now I'm on a healing journey instead of a management plan,
you know? And so, like, that's, that's worth it, even physically. And, like, friendships and
dreaming again, even those things are so valuable, in spite of if the travel trays never sell,
you know? Yeah. I think that I relate a lot to the dreaming again. Like, I remember when I got
into a space, you know, several years ago, where I realized I didn't even realize it until this
happened. I was like, oh, my gosh, I was like, I don't remember the last time I've dreamed.
Or what does that feel like to have desire for something bigger, you know, and,
and to be able to love yourself enough to do that, like, you have to love yourself and respect
yourself enough to have dreams. And because you have to have enough self-worth to even contemplate
having something more. And it hit me really hard. I was like, wow, I don't, I don't know if I have
that as much as I was telling myself I did. And that embarked me on a year's long journey. But
and continue. But yeah. Pennsylvania.
How are you doing?
Oh, muted. All right. Yeah, that's a, that's a tail end. We'll have a question for you.
Okay, that's fine. Do you want to do it on the front tail?
Well, no, I didn't know if Kate was done or not.
We're having like, we're getting into a long conversation. So we could, we could honestly
keep going for a long time. So maybe we switch gears for a little bit, and then we can circle
back if we need to.
Okay. So we are, we're getting information together for Steven. And some of the things
we are remembering a little differently. And a topic we're working on right now,
we really don't want to wait for a callback from Steven. We want to keep moving,
you know, moving forward to get him information. So our funnel, our funnel started off with
a giveaway, you sign up, give us your email, your phone number, you're entered into the contest
to win treats for a year. Then the next step of it was a lead magnet, a nice video
by Carrie, that's, you know, all but done with Steven's okay on it. And then it's supposed to
say, you know,
So I forget how we did it, check out our offer below.
So with that offer, here's where I'm getting
a little twisted.
With that funnel, is that offer meant to be,
and I'm gonna make this up, 20% off your first bag,
and it takes them to our website
so that they can make that purchase,
give us information, and hopefully purchase two things?
Or is it, you know, we also wanna do a membership.
So do we wanna, hey, click below for information,
and now instead of a discount,
it's fine, you know, get our information for a membership,
and sign up for a membership, and go to a separate page,
which I thought our funnel was supposed
to get us to our website.
So that's a big question.
It might be, there's options,
because it could be that you have either,
in a way, two different funnels,
one going to the website, one leading to membership.
It could be that you kind of extend,
stretch out the funnel, and it's like,
okay, they're purchasing.
This is how I think my brain would do it, if it were me.
It would be, they're purchasing maybe the 20% off
or whatever.
Okay, cool, check out, and then maybe,
right before they're done checking out,
there's that next level of the funnel
where it offers them membership,
and there might be some other perk there.
You know, whether it be, you know,
I don't know what it would be.
Again, I'm spitballing here, but like,
you know, join membership for your first month free,
or something like that, or something.
To me, it would, to me, I would think of it
almost as like another upsell along the way
to them just checking out, but that's just how,
I don't know if that helps.
Like, that is how I would do it, if it were,
like, that's how my brain would,
like, sequentially think about it.
So, and I'm in agreeance, I'm in agreeance with you,
and then, you know, I want to verify one other part
of my thought process is, if I started off in a funnel,
and that funnel was like, come be part of our membership,
and explained what that membership was,
I'd kind of be like, whoa, I'm not signing up
for all this bullshit right out of the gate.
But if I had one that was like, buy one, get one free,
or 20% off something very enticing,
that, I think, would send more people to get to know you,
to get their information, to get you to their website
than what the membership one would be.
Like I said, I like, the membership can be an add-on,
you know, try to be an upsell, you know, almost.
So.
The other thing, okay, so I'm thinking
about some supplements that I order.
I'm thinking about how this works there, and it's good.
Where, like let's say you go to checkout,
and you have an option to do like,
I'm getting one pack, like one bottle,
one month's supply for this price.
But then they'll give, like the other options are,
start your subscription, basically, start your membership,
and it's this price, you know, which is maybe like 5% off
of whatever that full retail price was,
or 10%.
Another one does where, I take a lot of supplements
right now, another one does where it's like a,
they do it more like, it still gives the option
to do the subscription, but then it also,
it kind of like amps it up even more,
where it's like, do a two month,
like you're ordering a two month supply at a time
on a subscription, and that has the bigger discount,
like per unit price, and it starts their subscription.
So you could also do something like that.
That might actually make more sense,
is when they go to checkout, it gives them this option,
like okay, they can get this one pack of treats
for $30 for this one time purchase,
or they can start their subscription,
and they get the recurring subscription for $25,
and they get their treats automatically delivered
every single month, or whatever that may look like.
I don't know, does that answer your question?
Does that help at all?
Well, yes, because, you know,
Carrie has been going through weighing different
between subscriptions and memberships,
because with the membership, Carrie talked to Steven,
and they both agree, and I like it,
but they think with the membership,
we could get something where people pay a monthly fee.
so that we have money, not for nothing,
we have money automatically coming in.
And then as they elevate through that,
they might get $5 off shipping.
They might get a stupor discount on orders,
like make it enticing,
but then we're putting immediate dollars in our pocket.
So yeah, we're kicking around the subscription
and the membership.
Our big block for right now was,
do you start right first off in your funnel,
go into the membership,
or would you start off something enticing to everybody
to get them to your website
and then try to upsell a membership, a subscription?
Yeah, I would do the enticement first.
That's like your intermediate step.
And either way, it can remain the intermediate step
or later on, you can add on that next step
of whether that upsell of membership
or subscription comes up later.
And the same way I was talking
about the subscription option,
you could do almost the exact same thing,
but with membership.
And it would just maybe change what that incentive is
at their checkout time.
I don't know, whatever you wanted to do.
Their first free bag or something like that
for the first month or whatever,
which of course you have to take into account
that people are gonna do that
and then cancel their membership.
That's a part of,
I mean, that's just part of the statistics,
but I would start with the 20% off step or whatever.
And it's easier to build onto that
because you also wanna be able to keep tracking,
okay, so many people opted into this step,
so many people opted into this step, and so forth.
And your membership is your end of funnel.
It's that bottom most narrow point,
not the 20% part.
That's not your bottom most point, if that makes sense.
So we don't want it to be the end,
where they end their journey basically with you.
Right.
Absolutely.
That's what I think.
I don't consider myself the expert on it,
but that's what I think.
No, I think you addressed our points.
Okay, good.
Good, good, good, good, good.
Yeah, we're getting into the dirty nitty gritty
and some of these management conversations have gotten tough
where we're really going back and forth
and really trying to dig into,
this is gonna be my way,
that one's gonna be your way.
And this has been a tough week already.
Yeah, and it's only Wednesday.
Yeah.
It happens, it happens.
And it'll smooth out.
You're setting it all up.
It won't be like that forever.
Right.
You're going through the hard.
Carrie, what do you think on it?
Like, what is your piece of it?
I'm just going through overwhelm.
Like I'm, yeah, I'm getting to the point
I'm like mentally checking out,
like breaking down, crying, like I'm just exhausted.
So, yeah.
Not a bad sign.
We can't do subscription
because we only have like X amount of stock on hand
and it's a six week turnaround time.
So I can't take a subscription
and then not be able to fulfill it.
So that leads to like membership,
but just trying to come up with like the right offer.
Do I mean like,
not that I know it doesn't have to be perfect,
but yeah, it's just, I'm just struggling.
And like, you know, I'm going through everybody's website
and seeing what everybody else is doing
and what everybody else offers.
And then, you know, you think you have an idea
and then I start second guessing it
and then I see what somebody else is doing
and it just, yeah, I'm struggling.
It's rough.
Yeah.
Can you stop looking at other people's stuff?
Well, that's part of our homework.
To look at other people's websites
to kind of narrow down what we want ours to be.
How many have you looked at?
How many ever Steven sent us?
We have like a Google Docs.
It was like four or five dogs
and then like some vitamin one, grunts, a gum one.
So like six or seven.
Okay.
Here's, okay, would this help?
If you go through it, you're going through it.
I'm sure you're probably making notes of what you see.
Try to go through it.
I mean, this takes a little bit of mental effort
but more objectively I'm like, okay, let me just see.
Let me make notes.
They do this, they do this, they do this.
They can kind of compile the master list
of like four of the seven.
subscription or did a membership and here's what they did and you're looking
for maybe those just like common patterns between them and you're trying
to instead of looking at them individually like I want to be better
than this one this one this one individually it's almost like looking at
them holistically and saying let me take the best pieces of all of them or at
least like what we are able to accomplish now and try to put it with
that I don't know if that will help but that lens of almost like a scientific
experiment let me make some observations make some conclusions from those
observations and that decides or at least that helps you decide what you
want and if doing that is is overwhelming for you carry it might be
Sean goes through and makes the observations compiles that list and then
you guys can then kind of reconvene and make decisions from potentially from
there we have we have the bones of it like like we like there's a format that
yeah we like so then it becomes plug-and-play with numbers because just
like you said a lot of them have major parts that are probably one stole from
this person stole from this person stole from this person something and and and
I'm gonna put carry on the spot right now I think this first-time buyer you
know first time roping you in should be some type of deeper discount so now our
products to do a single product or a two-pack bundle or a three-pack bundle
you know don't know how that'll play in carry carry sees it as a negative you
know to do a one-time buy one get one free buy one get one half off for this
initial where I'm like I feel like so when carries looking at these other ones
and not liking them a lot of it is because they're like 20% off your your
first order you know casually we're already tight margins we're already
playing it close but I kind of feel like you are just trying to set your
name up right out of the gate so you know if you're only breaking even on 200
products that put your name out to 200 people and you're hoping that somebody's
over for dinner when they're giving out their treats and another 200 people see
those 200 people stuff yeah I mean I just so I think isn't that a hang-up
wouldn't you say do you want to add anything else on there carry no okay
here here's what I'll do I my piece of experience does stem from kind of work
on Amazon so there's limitations in that but what we teach what I highly
recommend for students when they're launching is to the goal it at least on
Amazon for Amazon purposes is that sales velocity to get review velocity in your
shoes that would be sales velocity to establish credibility to establish
awareness and reviews also because you're going to still bring in reviews
elsewhere but so the purpose the goal of launch is not profit margins now there's
boundaries on that because you also have to consider your financial piece of like
okay well can we keep operating if the profit margin isn't where it will be at
some point there's that but the goal is not is not profit margin and then launch
and we at least on the Amazon world consider launch to be the first three
months I'm not entirely sure what that timeline would look like for you but it's
a limited time and the goal is kind of like how much can we sell to gain super
fast credibility and establish our name and once we establish our name that
builds the brand loyalty and trust so now we have more control over our
pricing and our numbers because we get to leverage that people trust us and
they're willing to pay more for a brand that they trust so in the beginning it
is it's a little bit more of a it's a mind game you are manipulating people's
psychology to be enticed enough by your offerings to say I have no idea who
these people are this is a damn good deal so I don't care and then they
figure out how great you are and then they're like I'm sticking around
that's just my kind of two cents on it. You know, I'd love to hear if someone had
a different perspective on it. And I also am curious, Carrie, like if some of this
like, we had like a moment like this back in the fall where it's like you you
want things to be right because you want it to work out overall. Like you want it
to, you don't want the business to fail, you want it to succeed. So if some of
that pressure inhibiting, you know, is what's sending you into overwhelm, I
guess, amongst probably being really busy. I mean, I'm sure, for sure, yeah. I'm just
afraid if you just discount it, people are just coming for the discount. They're
not, it doesn't build any kind of loyalty. Like, I want to, I want to hook
them. So I want to make an offer so enticing that they want to become part of
the fan club. When not just, oh, I just want to get a free bag of treats. Like,
you know what I mean? Or 50% off, what is going to make them come back? Yeah, it's
just a coupon, right? So like, when you go to the grocery store, and you have a
coupon, you're only buying what's on sale.
Yeah. Okay, question. Have you ever used a coupon to buy something that you're
like, I don't know what this is, I don't care. And then you buy it. If it's
something you eat or ingest, you're like, Oh my gosh, this is really good. Or I
didn't realize this thing about it. And you keep buying, you become a loyal
customer. You become hooked. And it's the hook is not the hook into the
purchase is your offer in terms of the numbers, your hook into brand loyalty is
what they experience when they use your product and engage with you.
Because I think your, your niche, your niche is what kind of protects you from
just the willy nilly, you know, somebody that doesn't even have a dog, more than
likely isn't going to get on and sign up just for that super duper discount.
And again, to a parent, if I was saying, you know, come on board for my
accounting service, and I'm giving out 10 pounds of M&Ms to everybody that, you
know, signs up, yeah, people that aren't even going to use that accounting
service are going to buy 10 pounds of M&Ms or get it. So because we're so
niche down, I feel like the risk reward, there's more reward to getting people in
there, getting those numbers, getting those numbers. And you know, there's got
to be a form if three quarters of them don't reorder, but a quarter do you
started moving that you started snowballing that engine, it starts
moving, it starts moving. And then you start capturing some reviews, you know,
Carrie put some tester packs out. And you know, she got her first rave review
today. So it's just when you start that engine, it's there's different things
that come with starting that engine. And unfortunately, I think it's taken up
sensible, but a little bit of a hit.
I agree with the niche down thing. So the niche down thing does protect you
because you are targeting people who are in some capacity already looking to
experience what your brand gives. I am not your target audience. I have dogs,
I'm not your target audience. Don't even care to give my dog treats. I don't
have time. Okay. I'm not going to be convinced just because there's a good
deal. Generally speaking. If I was someone who, like, I want my dog to have
like, good wholesome things. But I just don't know where to find them. Or like I
see stuff at the store. Does that mean they're wholesome? Because packaging
says it, I'm going to be a lot more willing to try because my brain is
already geared towards that. And that is it's not the good deal. It's the
interest combined with the good deal that makes me take a chance. And then I
experience, maybe my dog seems really great, like my dog super happy. And I'm
looking at it. I'm like, maybe through the membership, it's like you're
educating, you're having that piece of like, what was it? Because I know you
guys were like kind of copying with that other guy like Carrie's. When you're
talking about the guy that goes to the grocery store.
Oh, yeah, Bobby.
And I'm experiencing through the membership or whatever other and maybe
I'm not a member, but I still through some other piece of the funnel and
seeing that thing carries stamp of approval. And I'm like, Oh my god, I'm
learning these people are giving me exactly what I didn't know I needed. Or
maybe I did realize needed. And now they're my, they're my, my one stop
shop for my
dog treats, dog, you know, extra stuff.
That's kind of how I think about it.
So I don't know if any of that feedback or insight to my brain
is helpful, but that's kind of what I'm thinking.
Absolutely was.
Yeah.
Hey, Melody, how are you doing?
Sorry, not good.
No, I just wanted to make sure and hop on.
I'm like, I know I helped get the office hours changed Wednesday.
So I wanted to try and make sure to last week.
We had a an orthodontist appointment and Peters out of town this week.
So I'm like trying to fit more things in the normal.
So no worries.
Yeah, it's okay.
I just want to make sure you know, since we're getting close to top of
the hour is one of the questions like thank you.
No, I have one question Gabby.
I just was wanting to see if you could confirm that changing our
meeting to next week instead of tomorrow.
If you got that, I just emailed you back before I started.
Sorry.
I didn't see that.
Thank you.
Yeah.
No other than that.
I'm like we're going to try and join for the as much of the fee
society challenge next week as we can.
I don't know.
I don't know how many hours it's supposed to be or how much we'll
actually be able to take in but so I can give you a little feedback on
that.
Sure.
So there the actual like learning is supposed to be about an hour.
It's supposed to be an hour.
He always goes over by 10 or 15.
He likes to talk.
He goes over this happens every time and then the office hours.
If you hop on those are like an hour hour 15.
Okay.
So if you're doing all of it every single day, it can be about two to
two and a half hours.
The office hours are great because you can learn a lot by hearing other
people's questions or if you want to ask questions, right?
They're not as intensive as the hour of learning.
Sure.
If you have to pick between the two, you can just opt out of office
hours.
No, that's very helpful.
Thank you.
Yeah, and then we're just kind of looking at like adding variations or
looking at another product too.
So that's exciting.
So love that growth.
We love growth.
Yes.
Yeah, that's right.
Good.
I love it.
That's exciting.
How have sales been this past week or so?
They've been decent.
Yeah, I mean our product is not like it definitely went up over December
but not like some products.
It's really is a fairly consistent product.
So it's sales have been continuing our I think we looked at the product
targeting with you last week and like that's still kind of wrapping my
mind around how that works is it's different than the other kinds of
campaigns and I'm still just like trying to figure that out.
So I think next week will help a lot next week will help significantly.
I'm sure.
Yeah.
So one thing I like that they do on the Sophie Society challenge is he
goes he does a walkthrough and it's very fast-paced but he does a walk
through through every single campaign type and where it shows up in the
Amazon like all the places that can show up in the Amazon world and kind
of how it works and how to set it up and things like that and how to
optimize.
So I think next week will help help a lot with that for sure any tips on
like getting the most out of the week or record it.
I don't know how to do like you can just set up your phone to audio
record if you want a voice memo or whatever.
Yeah, I that's what I would do because they don't do replays.
I leave you comment and they do send out they give you a lot of
deliverables.
They'll send out every day.
We'll have stuff they send you so like the slides or something depending
on that they'll send you quite a bit, but I would record it and take a
lot of just like be ready to take a lot of screenshots with your phone
maybe as a computer.
Yeah, and then ask as many questions as your heart desires in the group
that they put you in because they have their PPC strategist in there
answering and moderating all week long anytime pretty much.
So, okay.
Great.
Thank you.
Be the annoying person.
Do it.
They're great.
You'll love it.
You'll have awesome.
Thank you.
Anything I am open to continuing the
conversation with you, Kate, or Sean and Carrie, you know, I don't know if there's anything else.
We're good. You were a huge help today. Thank you.
And Carrie, it's okay to just say, I effing give up on this today. I'm gonna go take a bath.
With a glass of wine, maybe.
Or whatever. It's okay to do that. I mean, all of us have done that. Anybody who has built anything new in a business or done anything hard, there are days where you're just like, I can't today. I give up.
I tried to say, you know, when my brother and I 30 years ago first started in the bar business, we literally got into a fistfight and broke a desk and a computer.
So I mean, I get it. And I'm definitely not helping the situation because I'm more like, I'll just get through it. So I'm not doing and saying the right things.
But yeah, once we get through the mud, then it's just time to make money.
Yeah, I mean, I'm glad you guys are not fistfighting. That's great.
Reach out, Carrie, reach out.
Her temper, I would, I would lose.
That's right, because you hug now so.
Sometimes, sometimes.
Yeah, we're good. Good. I love it.
Good job, guys. I'm excited. You guys are doing great.
Melting down and all you're doing great.
Yeah, I would love to just say like, or ask, I don't know, process, whatever I'm trying to do.
Okay, chat GPT has been so helpful yesterday because I was throwing in my scenario, I'm actually guys in a place of I'm actually going to take my stuff off of Amazon for a season, because I've just hit capacity, mentally, physically, emotionally.
So I might leave a little bit on just like taper off a little bit. But like, we got ourselves into just not being able to move forward financially at all. So even it's like, wow, do we just ask Amazon to burn it all because you have to pay removal fees, and then you have to pay to ship it home.
I'm like, Oh, my God, how are we even going to do that? So like, some different things. And I was like, just popping it into Amazon, not Amazon chat GPT. And you know, it does talk kindly, but it was like, Hey, just remember, you're not failing. Let's look at this. Let's figure out where you are. You're still not failing. You're taking a break. And a lot of businesses have to do that.
And you're not failing. And I was just like, I actually asked him, like, are you just being kind to me right now? Because I don't want it's like, no, it's legit. I'm like, I hope you're not lying about not lying. You know, you're not a real person. But yeah, like, I was just like, it listed like, five or six other opportunities that I could pursue with our product
while I took it off of Amazon. And I was just like, Okay, that doesn't mean I should burn everything down or maybe or, you know, I was just like, help me figure this out. This is how much money I have to fix our problem right now. And it's like, Okay, try this or this or this or this or this. I was like, Oh, my word, there is actually options. And I have to take my ostrich head out of the sand because waiting since the last time I talked to Gabby got me another
storage fee bill that I was like, I couldn't use that to ship it back. But I was so like, Oh, my gosh, so overwhelmed. Now we're in the next month. So yeah, it's been interesting. But I think that's, that's part of it, too, is like, hey, I am not failing, I am learning a heck of a lot of one, what putting my head in the sand does. And yeah, it's been
it's been interesting, the ostrich, like, there's the one, um, what was it? Ah, oh, like a Daniel put up a mindset comparison goodness months ago, and I hung it up on my wall. And I was looking at it the other day. And one of it was like, ignoring the problem. Putting your ostrich head in the sand is like the toxic poverty column. I was like, Oh.
So I'm like, Okay, what's the solution? Okay, name the problem.
and abundance sees the problem as a goldmine.
I don't quite see it as a goldmine right now.
I definitely don't see that.
I'm seeing smoke and flames and stuff,
but I'm like, okay, I need to name the problem
because it's the only way to get us out from where we're at.
And then once the dust settles, we can go, okay, now what?
You know?
So, yeah.
I mean, you can even, I love that.
Just pop it into chat GPT
and give yourself a little motivational kick.
Yeah.
Hey, even, okay, write this down too.
So you're in that one block where it was like the poverty.
What was it?
Poverty.
Toxicity.
Toxic positivity.
Okay, toxic positivity.
And you're like, how do I need to move to the next quadrant?
One of them was name the problem.
Name the problem, okay.
The next step is usually like,
okay, now I know what the problem is.
What are some possible solutions?
That's usually where the next set of overwhelm hits.
Okay?
So what you could do is break it down into,
where are some places that I could look
for possible solutions?
Chat, Amazon in your case.
And it's like whatever your brain comes up with.
It's like, I don't know, I've looked at liquidating.
Let me put that on the list, Google liquidating.
And then, so first you make the list
because that helps put your brain into doing mode.
Because now you're making a list.
You're doing something.
You're not having to solve it yet.
So your brain is like slightly less overwhelmed,
but it's in movement.
And then it's like, okay, now I can just go down this list
and let me look at these options and see what I find.
And then 100% of the time, that's gonna give you either,
oh, I didn't think about this thing.
Oh, now I see this other option over here,
which is kind of what happened to you.
And then you're like, okay, now I need to make a list
of like, let me go check this out, check this out.
So it just helps trickle you down
until you're just in action and then you're doing things.
Yeah, yeah, that's good.
That's good.
Because I think my husband and I are also very good at like,
we will look at every scenario possible.
And then you get kind of like,
what is that decision fatigue kind of thing?
Where like, we have now looked at every single angle
and we are so emotionally exhausted.
We can't even make a decision now.
I'm like, okay, no, we need just like a few options
and just pick one and go.
Because sometimes that's what you have to do.
Because it's like, I think it's that failure mindset again,
too, of like, what if I choose the wrong thing?
Then it's gonna affect down the road.
Well, it's already affecting down the road
because we were in a not financially sustainable cycle.
So that has to be fixed.
So we have to make this decision.
I'm queen of, here's my three to five options.
I'm picking the best one.
Good, I'm gonna write that down as homework.
Based on the information I have.
Pick three to five.
If that is a strength, I have it.
I just, I mean, I just, I'm like,
this is what I know.
I have no more capacity to know more options
than I'm picking one.
Can you come over to our house?
I don't know.
I feel like you guys would hate me if I came over
because I turn into such a hard ass with some of that stuff.
Where I'm just like, I don't know.
I'm just like, just do it.
Didn't Steven do a training about something like that?
Where it's like the one, three, one,
or there's some sort of,
I need to maybe look at that again of like,
find the problem.
The one problem you research or whatever,
three possible solutions, and then you pick one.
Maybe I should get a tattoo of that.
One, three, one, one, three, one.
One problem, three solutions, pick one.
Yep.
Okay.
I love it.
All right, guys.
It is top of the hour, so I need to head out,
but this was a great conversation.
Loved it.
We hit a lot of different angles today.
So I'll post this replay either late today or tomorrow.
So if you want to go back and watch, that's fine.
And then,
Carrie, you know what?
I'm also gonna, I encourage Kate to do this too.
I'm gonna encourage you to go watch the replay
of Business Accelerator membership office hours yesterday.
It was very unexpected, but great conversation.
Just Christy was on with me and Danielle,
and we were talking about just when you have the days
where you're not feeling it.
It is not going good emotionally, mentally,
and we just had a long conversation about it.
So you might be really encouraged
if you want to go watch that and just know
you're not alone with those things, for sure.
But anyways, guys, I will see you
on all of our respective calls,
and hope everyone has a great rest of your week.
Okay?
Thank you.
Can you send me the link where I book,
like,
our one on one time again, because I cannot find it. Yeah,
I'll text it to you right now. Okay. Right. Thank you.