All right, good morning and welcome to Office Hours.
Super excited to be with you.
Of course, this is the second half of the equation for being a Prosper Leader member,
right?
So you know that God has had me talking about heaven and earth, the balance that we need
in our business between the spiritual and the practical.
And we tend to err on one side or the other, right?
So the heaven side is, how are you doing praying, like truly mountain moving, praying into your
business and collectively praying, right?
How are you doing with standing on the word and standing on promises?
Like how are you doing at truly building a faith integrated business?
Like is it just talk or is it really woven into every part of what you do, right?
So we cover that in the Prosper Power Hour every Wednesday morning at 8am, okay?
Then the earth side, and this is a lot of times we get so, like you've heard it said,
we get so spiritually minded that we're no earthly good, right?
So we're praying and we're declaring and we're doing all this stuff, but we're not
doing the work, we're not putting in place systems, we're not putting in place structure.
And God is a God of order, he's a God of systems.
Just think about all the systems that God created, the solar system, right?
So with that being said, Thursdays are office hours and that's where we focus on the systems
and the strategies and the structures.
It's where you bring your questions, we take a look at your work, and I can give you feedback,
your sisters can give you good feedback, your prosper sisters.
So again, Wednesday the power hour, that's the heaven side of things.
Thursday office hours, that is the earth side, the structure, the strategies.
All right, that being said, I like to take some questions in advance before I push record.
So we've been having some conversations and they'll probably maybe bring up some more
questions that I can share with you in terms of systems and strategies and structures.
Before I get to that, I've got a story that is fresh.
So you know that if you've been around me with any length of time, I have a success
formula.
I have a success equation, right?
The success equation I've used and taught for I don't know how many decades is mindset
plus skillset plus right action equals results.
If you're writing that as a mathematical formula, it would be M plus S plus A equals
R. Okay, so of course results being when your total sole prosperity, both the income and
also the fulfillment, right?
The piece to go with it, total sole prosperity, that's the result.
So if you know math at all, this equation, anything that happens on the left side of
the equation influences the right.
So your mindset influences your results, your skillset influences your result and your action.
So when I coach, I'm always looking at all three of those, right?
So I'm going to talk about a mindset really quick because I like when God brings real
stories, real situations, and it can apply to all of us.
Have you ever heard the saying that issues never the issue?
Like if you fight with your spouse or you're complaining something's wrong, that there's
a good chance there's several layers underneath that that are really the issue.
So I've got a situation with a young woman I've been trying to help as much as I can.
And I'm watching a pattern.
This woman is homeless.
She's living in the camper of her stepfather's truck.
And she happens to park it in my front yard.
So you know, at first a week you feel sad and you want to help and you try to bring
resources.
A couple weeks pass, a couple months pass, a few months, you know that the issue's not
the issue.
So I'm going to tell you the story.
story, so you could look at it in your life. Where is there a little bit of a blockage?
Where is there some resistance? Where are you stuck in what I'm going to call comfortably
uncomfortable? Comfortably uncomfortable, meaning you're uncomfortable, but you're tolerating it.
You're uncomfortable. It's not where you want to be, but you're accepting it, and so you're in
that place. It could be an income level. It could be a living condition. It could be a relationship.
It could be your body. I mean, there's all kinds of ways that this applies, so talking to her
last night, she was real frustrated, and she was upset that her stepfather wanted
the truck back by February 1st, so I thought to myself, she's upset. She's not planning on
leaving this situation where she always makes you think that she is, but she's upset that she might
have to change this situation, so I began to talk to her that perhaps this is the best thing that
could happen, that God had called her to so much higher, and there was so much more. Let me let
some people in while I'm talking to you here, and so I began to share a story with her, and
I was explaining to her that very often,
of course, we get what we tolerate, but very often, we know something's not ideal for us,
and our mouth says we want more, but our brain is wired to keep us safe.
Our brain is wired that it loves the familiar because our brain is wired to conserve energy,
so your brain will revert to the familiar even if it's not ideal. The familiar relationship,
the familiar living condition, the familiar situation, it will revert to it because it
doesn't require any energy. It's already programmed in there, so I said to her,
what is the reason? Often, when we are in this comfortably uncomfortable situation,
there's an underlying fear that keeps us there, and I gave some coaching examples,
so for example, one coaching example from probably 10 years ago woke me up to seeing this,
and it was a woman that was overweight and could not drop any weight,
and so I started asking this question, and this is one you can write down and apply to what you're
doing, so this is, those of you just jumping in, this is the mindset side of the success equation,
just a mindset thought that I'm going to open, and then we're going to get into the
systems and structures and so on, so the question you can ask yourself,
which I asked her, I began to explain, I told that story about the woman that couldn't lose
weight, and when I asked her that question, the issue underneath was she was afraid to lose weight
because she was afraid that if she lost weight, she might become promiscuous.
She may not be as faithful in the past when she had a smoking body. She would get herself
into trouble, so this is a really hidden unconscious thing. Now, I can bring this
into every type of example. I just picked the one that came to mind, so I said to her,
your brain is going to, and this is obviously not the highest, not the best for you. You can't live
with your kids. You're living in a car. You don't have a bathroom. You don't have a shower. I mean,
this is not God's best for you, and you're smart. You've got a background with great jobs, so you're
settling here, so what is the fear about getting out of this comfortably uncomfortable situation?
You've gotten comfortably uncomfortable. What is the fear of getting out of this,
and I said, you know, complete this sentence. If I were to leave this situation or make this change
or do this action, I'm afraid that, finish that sentence,
In other words, if you if you made the change, what are you actually afraid that would happen?
Well, it turns out my instincts were right and
she said, huh, I hadn't thought about that and when she thought about it
She's got some unprocessed grief
she's lost a couple very close people to her and
And
She doesn't want to feel that so she's living in there hibernating and she's self-medicating
okay with some drugs and
She said I'm afraid of having to go through the feelings. I
Don't think I can handle feeling what I would feel if I allowed myself to feel
So
Bingo right we get to the root of the problem. So
Same for you
What in your life are you?
comfortably
Uncomfortable you're tolerating you're allowing, you know, it's not God's highest, you know
It doesn't line up with your vision or God's vision. You know, it's ideal. You know, it's not ideal
It's not best but you're staying there
Because there's an underlying fear if I really went for it if I really changed this if I really stopped doing this
I'm afraid
that
So that's a little bit of mindset work for you this morning
I don't know if that brings up anything for any of you
But whenever you find yourself where you go, why do I keep doing this? Why am I living like this?
Why do I keep returning to this relationship? Why?
Why can't I break out of this?
Begin to dig into the possible fear that if you did break out of this
You know, I was thinking in my mind
Oh if she breaks out of this she'd have to
Get a job and maybe she's afraid of failing at a job
like my mind was looking for these kind of things right and so the truth came out and that's a deep one and
This has kept her she's been living for as long as I've known her which has been six months
Six months in this really deplorable condition
Okay
And so then no no ministry comes along and gets them out of there until they're ready for that
Change right and awareness is always the first step to transformation
So I acknowledge that that was very real and gave some possible solutions
To begin to process that grief and go work through that fear, right?
So does that is that helpful put helpful in the chat?
Because I want for yourself I desire for yourself and for your clients whenever you see a stuck pattern
Like that it's for a reason we allow things we tolerate things
for a reason
Right and so anyway, that's the mindset part of of the equation now
Let's jump into the skill set part of the question. So we had some questions before I
Started the recording that I'm going to address here and I'll open up for more questions as well
Okay, so the first question the first question that was asked was about
Making offers and
This is so important. The question was how do I make offers? How often do I make offers?
and
You know, what's the best way to go about that?
So first of all the foundational principle
You need to be making offers every single day one way or another on one that platform in one environment
You know be it on on calls be it on lives be it in master classes
Be it online and social media be it in your writing
Because the bottom line is that if you're not making offers, you're not getting clients
And if you're not getting clients, you're not making money
And if you're not making money, you're in an expensive hobby and you're not touching lives and you're not making an impact
So answer number one, we need to constantly be making offers
but how do we make offers so they're not spammy and
So that they don't get old or repetitive and so that they catch attention and they get your ideal client to raise their hand
Okay, this particular question about making offers was
Using the tool of substack. So I'm gonna do two things and talk a little bit about substack
But I'm also going to talk about
offers and my answer on
Substack as well as and thank you for the great great question. Love your questions
My answer not only applies to Substack, but this applies to email marketing.
Substack is a form of email marketing.
It applies to social media.
OK, so.
There's different levels of making offers.
There's very direct offers.
OK, a direct offer looks something like this.
Hey, I'm taking three new coaching
clients this month who desire to build faith integrated, profitable business.
If that's you, comment below or
you give them a word, OK, to comment.
That's a very direct offer.
OK.
A more subtle direct offer is in the PS.
So you've got a very value driven, engaging.
Post or email.
And in the PS.
You say.
Similar thing, it's like a direct I'm opening up this month.
Two positions.
For new clients who desire to you always focus on who they are.
So I might say new I'm opening up to new
positions for coaches and consultants who desire to build profitable faith
integrated businesses, but are feeling stuck in this season.
So you always talk about the result in the offer.
OK, what is it?
Who's it for and what does it accomplish?
This has to be really clear in this day and age.
People are skimming, they're busy, they're overwhelmed.
So it's got to be very clear who it's for and what is the result?
What is the result and then what's the clear call to action?
What's the offer?
OK, so.
Bringing it in PS is a subtle way that's not quite as in your face,
but it grabs attention, people read the PS.
OK, another way to do it.
Another way that is
more of an invitation than an offer, but it's it's subtle,
but it's really working well in this season.
It works well with the algorithms is reply based.
Emails, reply based posts.
OK, because the algorithms really value engagement above all.
And so when you're asking for a reply
and the best that works is a one word reply and you give them that word.
OK, so it's got to be super easy.
They can type one word.
It's not going to take much of their time.
They don't have to think it improves engagement.
It raises hands.
And when someone replies to a reply based email or post,
you need to grab that person's name and put them on your top one thousand list
because that is someone raising their hands saying, hey, look at me,
I'm interested, may not be ready right now.
Remember, we said at any given moment, 10 percent are buyers, 90 percent or not.
And so we're trying to build a list.
We're trying to speak to and we're trying to work with people that are buyers.
And so we want to spotlight buyers.
This is a way that you just spotlighted a buyer.
This is someone who cared enough to respond.
OK, and so what are we going to do?
We're going to continuously nurture this person, right?
Not only are we going to respond there, they go on our list.
Why do they go on our list?
Because in our morning routine, when we're interacting on social,
we're going to like their stuff, we're going to engage in their stuff.
We're going to comment in their stuff because we're going to stay front of mind.
They're going to go on our email list.
So they're going to hear from us.
Remember, people have to hear from us in three to five platforms and close to a dozen
times. So great.
They go on our email. That's one contact.
They were engaging with them and staying
front of mind in the algorithms on their social media.
That's another contact.
We're going to DM them.
That's another contact.
We're going to send them some material that helps them solve a problem.
That's another contact.
You see how we're doing this?
We're just we're just surrounding them with nurture and we're staying front of mind.
Right.
So back to the to the offer, the reply based.
Right.
So maybe I'm talking about something.
in the post or in the email, like in the case of Bev, who asked the question,
she uses the Colby assessment to help people identify their two directions, whichever or both,
identify their ideal career or job for them, okay, using the Colby assessment, so they're really
in the career area, and using the Colby assessment to find the ideal partner, okay, if they're
looking in the relationship area, so she's an expert in both of those, she's a coach, she's a
therapist, and so she's writing these value-based content in Substack, we chose Substack as her
method because she's a natural writer, it fits perfect, and I'll talk about Substack some more
in a second, but so now these reply-based emails, because Substack, for example, does not have
algorithms, it goes straight, it's delivered straight into the email box of your contacts,
so when you have other platforms, like I use ActiveCampaign,
you have to really make sure when you start using a platform that it's very clean,
so that you get a very high ranking, so that the algorithms make sure that your emails go
directly to the inbox, so for example, in Gmail, they don't go over to promotion or spam, you want
them in the main list, and that takes some real doing, well, if you're doing a good job in Substack,
it's going straight in, so that's one of the benefits, is it becomes your email distribution
without getting stuck with algorithms, so whatever you're talking about, so if you
were talking about how Colby can, and I would be doing this, Bev, I would be seeding
the idea of some of the amazing tools you can use, so I notice you're writing like a lot of
relationship stuff, now your PS could be, has choosing the ideal partner for you been challenging,
I've got a tool that can give you absolute clarity on that, comment tool, or I've got a,
I've got an assessment that will give you absolute clarity on your ideal partner,
comment, assessment, stick to the same word, come up with a code for yourself, so like for, you'll
notice in a lot of my social medias, I'm promoting a 15-minute connect call, and my word is connect,
I'm promoting the total soul prosperity group, my word is group, so I've got these words that
I use frequently, and they're a code for my VA as well, to know where to go on, you know, the list,
so that I know how to be following up as well, and we know how to follow up and respond to that,
okay, so Bev, I would make some pretty direct, I would rotate, I would start right now, because
you're easing into it, first of all, make sure that your post is not just information, okay,
you're super good at providing really valuable information, but to all of you, information does
not convert, we've got to make that information catch their attention, and that it needs to be
unique, it needs to be solving a specific problem, it needs to be focusing on a quick win, okay,
this is important in this season, for whatever you're doing, you got to catch attention quick,
it needs to focus, not necessarily that the article solves the problem, but that you have
a solution for the problem, that there is a solution, so it creates a hunger and a desire
for the solution, you've talked about the problem, and that there is a solution, right, that's working
like magic now, and creates quick wins, so in that case, I would be dropping, and maybe at first
not using the word Colby, but using words like assessment, or tool, or I've got a unique way,
I've got a shortcut, since you're the shortcut queen, I've got a shortcut to help you
identify the right career for you, type in the comment shortcut,
so you create the hunger in the post,
then it's a one-word reply.
And that can then move over to a conversation
and a 15-minute conversation, which can move into an offer.
So direct offers, scatter those, could be once a week.
Some PS offers, scatter those, can be another once a week.
Reply-based invitations to a call, to a resource,
to a group, scatter those in there, the one-word reply.
Let me know.
Let me put my glasses on and look at what you're doing.
Let me know if that answers the question
and if it brought up more questions.
If I were to make millions, OK, you're on my mindset word.
Good.
Yeah, sorry.
That was from the lab.
Thank you.
That's great.
I see that.
OK.
Yeah, that's really great.
And that's really, really common.
Thank you for sharing that, Kate.
And thanks for looking at that.
And so grab that.
Remember that in our coaching session.
And I'll give you a tool, just remind me,
where you can integrate that and break that.
It becomes a value conflict where
you've got the gas and brakes on at the same time.
So make a note of that and bring that up on our next coaching.
That's really good.
I love breaking through that stuff.
OK, so in terms of what I just shared about making offers,
first of all, if you're not making offers,
you're not in business.
So how are you doing?
You've got to take an honest look.
If you're not making offers, you don't really want to sale.
So then we might be going back to the mindset thing.
Why do I not want to sale?
I'm afraid if I got a sale, I wouldn't be prepared.
I'm afraid if I got a sale, I would flop because I
don't have this or that.
I had a client yesterday.
And I know she needs sales.
She desires sales.
She's got a great skill set to bring.
And I also know that there's fear and there's a pattern
so that she is not getting clients.
I'm just starting with her.
And so here came the pattern.
I gave her what to be doing.
And instead, she went and did something else.
Wasn't what I gave.
And it was something that was busy.
I call it getting ready to get ready.
So she's telling me all the boxes she's checking,
creating this, creating that, gathering this, creating this.
And I said, let me ask you a couple of questions.
How long is it going to take to have that ready?
Because we met a week ago.
And in this week, again, I'm focused on quick wins.
In this week, you could have had a client doing what I gave you.
You could have already had a new client.
And so I'm curious, going this path that you're going,
is there some avoidance going on that
has a fear of getting a new client?
And the fear came up.
I'm afraid if I invite them, I don't have the this.
I don't have the that.
I don't have the this.
And I said, OK, how about if we make that very simple
and those things can be done today?
And of course, many of you know, I
use Coach Accountable as a tool.
It's a very inexpensive way.
And I give them a month free.
It's a very inexpensive way that, OK, we've
got your calendar link.
That's set up.
We don't have to worry about that.
We got your offer set up and it goes straight in your bank.
We don't have to worry about that.
Yes, we can pop your course in here.
Yes, we can manage your clients.
We can have all this done in an afternoon.
Saturday afternoon, you can have this done, right?
Friday afternoon, whatever day you're working on it.
So I said, are we ready to start having clients?
Are we ready to start bringing in income?
And so that just opened the door because the one she was on
was what I call the slow road to China.
It's a big beast of a technology that she's
trying to create everything.
The landing pages and the thank you pages
and the this and the that and the this and the that.
And yesterday on, you know I'm about fast wins.
Yesterday, if you were on Power Hour, I interviewed Kate.
I'm looking at her beautiful face right now.
And Kate, we went to Six Figures in 90 minutes.
days. Did you have a website? Not not yet. No. So you went you
went you went to six figures with no website and no landing
page. That's true. Okay. And it's great. Because I feel that
most people don't need that. I think that it is an excuse that
it's keeping people you can have that later. Right. But what we
needed to do was a quick win. And we needed to get your
clients and we created the path to get that right. So I saw
someone else messaged me earlier this morning. And I really feel
God calling me, you know, to bring my message to the world.
But I, you know, I don't have advertising. And I responded,
huh, I'm not using advertising. And I'm not aware of any of my
clients using advertising. And they're all getting clients on a
regular basis. And so I said, Let's talk, let's have a 15
minute call. So we make something an excuse. But that's
not really the excuse. The excuse is what I'm so the
question that I open with is what am I afraid will happen if
if I make the offer, right? So back to how to make an offer?
Does that answer your question? Bever is there? Does it go
deeper? Is there more to that question? So we've got subtle
offers, we've got invitation type offers. And an invitation
would be like to do a 15 minute call, the call can go into an
offer. Be clear in your mind the difference between invitation
and offer right and invitation to attend my event invitation to
have a call with me. That's not an offer. It's not directly
resulting in a sale. I'm inviting. Okay. And that's very
different than an offer. An offer is I have given you a
product or service that you have the option to purchase. And you
make a yes or no decision or you make an either or I want single
pay or triple pay or I want individual or I want group. It's
an offer where a decision is made that leads to business and
cash flow. And it's super important that you track the
amount of leads that you have, we need to know your numbers,
the amount of calls that you're doing, the amount of offers that
you're making and the amount of new clients that are coming in,
because then I can see what needs to be improved. It's like
you've got a pipeline and where's the leak, I can just go
see right I'm like a plumber and go in Oh, the leaks right here.
Okay, is the leak right at the beginning that there's no offer
and invitation being made is the is the leak a little bit in
there that you're having calls, but nobody's buying anything,
okay, totally different solution, right? And we won't
know that and your coach can't coach you and know that if
you're not tracking your numbers, that's why your numbers
are on the bottom of the page on your prosper daily, the number
of leads the number of calls, the money coming in the money
going out, it's there for a reason, you've got to know your
numbers, okay. And so one of the things I do to keep my mind
on this and see how I'm doing. First of all, I've shared with
you my calendar system that I use. And part of my calendar
system is I have a giant desk, paper calendar on my desk here
to my left that I see that has big squares. And everything goes
in there, as well as my online calendar, this connected to my
Google and my phone and everything that I do. So I
purposely have a paper calendar because I'm very visual. And I
use gel pens on my calendar. And anything related to money and
making money, like seeing clients doing a class, whatever,
I use a green money gel pen, I'm able to look at my calendar. And
then you know, for lifestyle and balance and family and love and
all of that, everything that I put on my calendar, I'm spending
time with my kids, I'm you know, on a date, whatever I'm dancing,
pink, love, okay. And I'm able and you can take it as you know,
complicated or simple as you want. If you want spiritual
monitor to make sure you're adding spiritual in your life,
purple, God, royalty. Okay, so I can add a glance, I don't have
to calculate, I don't have to do anything, I'm just look, if I
look at my calendar for January, guys, there's a whole lot of
green on there. So I'm not worried I'm doing, I'm doing
what needs to be done money's being made. Okay, I don't even
have to calculate. If I look at that calendar, and there's a lot
of pink and a lot of blank and there's no green, okay, what's
going
on, what am I avoiding, what am I not doing,
what system's not in place, right?
And then next to the green, I take it one level further.
If it's a new person and I have an opportunity
to make an offer, I put an orange dot in my Bible study
pen, so it's one of those kind of jelly,
kind of makes a really nice dot, right?
And so I can look and see how many orange dots
on my calendar, meaning how many offers did I make?
Because if you're not making offers, we're in trouble.
You may be living on borrowed money.
You're living on the clients that you
got when you were making offers last month or last quarter.
That's not going to solve going forward.
Your pipe is going to have leaks in it.
You're going to have gaps.
And then you're going to be frantic.
So when I look, I need to see that there's green
and I need to see that there's balance.
I got lots of pink.
There's dancing three nights a week.
There's all kinds of fun stuff, OK?
But I need to see.
And I want to know how many orange dots would
your calendar show if I looked at it.
If you're in business and you're not making offers,
then you're not making sales.
You're not really in business.
You're not in business at all, at all.
Backing up from the offer is the invitation.
So the invitation would be to a call that calls on my calendar,
that calls with a new person that's got an orange dot.
Because on that call, there's going to be an offer made, OK?
Does that make sense?
So you've got to visually be honest with yourself.
You've got to visually hold yourself accountable.
Because this is the way I always looked at it.
I had two visuals.
I'm a very visual person.
And this goes all the way back like 30 years,
network marketing, OK?
Building a network marketing corporation
and being in network marketing before that.
One was like a fuel gauge.
And I think I shared this with you, Kate.
And so the fuel gauge, if you're building,
you're going over toward full.
You're building, right?
Like when I have green on my calendar
and there's orange dots, I'm building all as well.
If there's no green or there's a little bit of green that's
left over and there's no orange dots,
I'm probably maintaining.
So I'm on the halfway mark.
And if I'm driving on my fuel tank on the halfway mark
and I'm not building, that's called managing.
That managing is moving its way toward empty.
You're going to hit.
You're going to run out of fuel, which is money and clients.
So that's one way that I used to teach it as a visual.
The other way I used to teach it as a visual
is those of you that have young kids or grandkids,
my kids used to love playing with Play-Doh.
I would even make homemade Play-Doh.
But they loved playing with Play-Doh.
And they had this, like maybe yours had it,
but it had this gadget.
And you put the Play-Doh in.
And you could put whatever plate to make the design, stars
or circle or whatever in there.
And then you would push the Play-Doh.
So you put the Play-Doh here.
There'd be this funnel, this tube
that the Play-Doh goes in there.
And you push the Play-Doh down.
The Play-Doh goes and comes out this side.
Now, that funnel has to stay full.
That's your leads.
That's your lead generation system.
That's new people for you to talk to.
And the visual I would have is if somebody
puts just a little tiny bit in, and they push it,
and now there's a blank spot.
And then they put another little bit in, and they push it.
And now there's a blank spot.
There's like these blank spots in their pipeline
of lead generation that it's not consistent.
There's no consistent lead generation day in and day out.
Then you're going to get these spurts.
You're going to suddenly get a new client from the spurt.
And you're really excited.
And then it's going to be crickets for a long time.
And you're scrambling.
And you're stressed.
And you're wondering if you did it right.
And then you get a little spurt from that little drop.
So we don't want to have that kind of business.
And so lead generation needs to be a daily activity.
And it can be done in one hour a day
if you're doing it yourself.
It can be extended if you're using a VA.
And I can do a teaching, the SOPs, and how to use a VA,
and all of that, if that's a question for any of you.
But I recommend that before you hire a VA,
that you do it yourself.
Because you have to understand.
You have to perfect it.
Then you can perfect what you're doing.
And you know what to expect.
Then you can.
and train someone else.
And so I created this system of doing organic outreach
on social media.
And I knew exactly how I went about it.
And once I had that down to a system,
then I put that into an SLP, a standard operating procedure.
I keep one Google Drive folder with standard operating
procedures.
Chat can help you with that.
Share what you're doing.
If you have a script, share what you're doing
and ask it for a level 10 SOP.
It'll write the SOP for you.
You don't have to be a genius anymore.
And that SOP can then go to your VA once you're doing it.
So I did it to the point that I knew it's really working.
I love the conversation.
It flows.
It gets clients.
I made the SOP.
I give it to the VA.
Then you invest some training into your VA.
And you actually do it with them.
You do it.
You show them.
Then you have them do it while you're watching them.
And so that you could see where they're strong
and where they still need more training.
And you hang with them until you feel pretty confident.
And then you continue to.
My VA gives me a report every single day.
How many contacts?
How many people joined my Total Soul Prosperity Group?
How many people booked a call?
How many people?
I know to the T what's happening.
And so I'm able to have her working eight hours a day.
But I would not put someone eight hours a day
if I didn't know what I expected or I
didn't have the SOPs in place.
Part of those SOPs, by the way, needs to be safety.
Safety online.
Because you could lose your Facebook or LinkedIn
or whatever if you're not putting in place
some important safety protocols.
This is huge.
If your VA is just copying and pasting,
doing repetitive tasks, doing too many in a day,
all of these type of things.
And I've got a safety SOP.
Those of you that are coaching with me, I'll get that to you.
Then it looks like a bot.
And it's going to get flagged by Meta or by LinkedIn.
And you have a good chance of getting shut down or blocked
or shadow banned.
So super important that you have SOPs both for what works
and gets you the results, but also for safety.
So I think the main thing we've talked about
is the mindset side to make sure that you don't
have the gas and brakes on to summarize
what we've talked about.
The holding yourself accountable that you're making offers
and tracking that.
And the final question that I'll wrap this up with
was asking about using Substack.
And Substack is really ideal if you're a writer,
you like writing, if that's a vehicle.
Although on Substack now, you can
place videos on there, which is pretty incredible as well.
And the beauty, as I opened earlier,
the advantage of Substack is several.
So for one of my clients that did not have an email system,
Substack was she's a writer, Substack
is a really good option for a lot of reasons.
One, the deliverability that I mentioned.
Substack doesn't have algorithms that
go straight into the email.
Two is that we can get exposure and grow our list on there.
Third is you can monetize right there, right on Substack.
And so for those that don't have an established CRM,
Substack is really an up and coming option
that large coaches are using.
It's especially favorable if you're
thinking about writing a book or if you
have a book that's going to be coming out
because the publishers will look at your Substack.
So there's a lot of reasons for looking at Substack
as a possibility.
I would minimize the number of technology things
that you're using.
Try to integrate most of them into one or two few things.
I believe you can build an empire with a Zoom.
with a group, a Facebook or LinkedIn group,
particularly right now, a Facebook group,
with Zoom and a Facebook group.
And I like the app Coach Accountable.
I can do a different training on that
and get you a free month for that.
You can build an empire.
You can have all your scheduling done.
You can get paid.
You can have all your links.
You can have all your client management.
You can have courses.
You can really do just about anything.
You can create mini landing pages.
Like you can pretty much do everything.
We can get you to your first six figures with just that
and have it cost almost nothing, okay?
So that's what I'll say about the questions
that were asked at the beginning of the call.
Thank you, thank you for joining.
Thank you for asking questions.
Was this helpful?
I would love to hear in the chat if this was helpful
and in particular, what was most helpful for you today?
What was most helpful for you today?
The other question I have is the Wednesday call,
the power hour is at 8 a.m.
and the Thursday is at nine.
And I don't know if that's confusing.
Would you like them both at 8 a.m.?
Would that be an improvement for you
or do you like it the way that it is?
It's a question that hit me today
because I don't desire to be confusing in any format.
So I'm trying to accommodate a lot of time zones, obviously.
Okay, all right, good, thank you.
You said yes, helpful.
Okay, good, all right.
And let's see, takeaways,
doing the miracle hour myself before.
Yes, super important and yay.
Color coding, yay, I can't wait, send me a picture.
Way to implement immediately, it's what I love about you.
Way to implement, fantastic.
Okay, and I think we lost Bev on the call.
She probably had to get to the next thing.
Lots of love, until next time.
Blessings, blessings, blessings.