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you

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hey lindsey how are you doing i'm okay how are you good nice to see you how was your weekend

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oh boy it was good i can't remember like like which way is this gonna go

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yeah now we've had um monday was a holiday and then yesterday it was so cold here that

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they canceled school so i'm like like i was like wait what did i do this weekend because i

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barely know what day of the week it is i i get you i honestly my days are off even just from

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monday being a holiday like and what's funny is that you would think i'm like oh yeah yesterday

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felt like what they say feels like tuesday no it's opposite i'm like today feels like thursday

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it's like is the week over yet i'm i'm lost no we had last week we had no school on thursday

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and then had a two-hour delay on friday then the holiday monday no school yesterday

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and it's it's literally it feels like winter break again and so yeah yeah that'll do it

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that'll absolutely do it who else we got more people in the waiting room we're supposed to

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be getting a ton of snow this weekend so we're probably not going to have school again next

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monday yep i can't relate to that right now totally no i'm sure you can't my door is open

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there is snow on the ground so no not even close i do have a blanket on my lap though because i'm

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like i have to try to make myself cold like i have spandex shorts on like be cold enough to

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have a blanket you know so you can be cozy yeah like i want to be cozy i want to feel the cold

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and be cozy michaela where are you what's your weather like i'm in virginia so i don't have snow

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yet but you're supposed to get the storm this weekend too aren't you yes and i'm flying out

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on tuesday oh yeah i saw a teacher last night at dance that teaches at my kid's school and

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she said that they're telling them to send a snow pack at home for the week the entire week

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so now i'm trying to like is my flight gonna take off who's gonna keep my kids because my

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sister has my kids but she runs a business she has a she runs a restaurant so i'm like now i

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have to figure out who's gonna keep my kids while she works oh my oh so yeah but she was like worst

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case scenario like i'll make them a little playroom in the office and they can hang out at the

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restaurant which they would probably be psyched about but yeah they probably talk about that for

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the rest of their lives 100 but i don't know if they can handle that all week a lot yeah a week

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is a long time yes but also my flight has to take off so that's the most important part yes i feel

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like if i can get to charlotte we'll be good but our we're flying out from our local

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airport, which has one gate. Oh, no. Yes. So, they have 48 hours to clean the snow off

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of the runway to get me to Charlotte. Yeah, that's the hard part about that, like the

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middle or kind of lower middle of the United States. Like I grew up in Tennessee in Chattanooga,

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and it was the same as like, it really didn't take much of anything to really throw us all

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into chaos. Yeah, because they're not prepared for it. Yeah, they're not prepared. And we

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got really kind of like probably more problems with ice, honestly, than we did anything else

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was just like, it would rain or sleet and melt enough and freeze overnight. That was

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always kind of a problem. Hey, Casey, nice to see you. Yeah, my husband is already like

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setting up for a generator. Oh, my God, just add that to the list of worries. Because if

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we lose power, like one of us, obviously him, not me has to stay here. We don't want

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him to say we want him to be able to go next week, too, though. Oh, I I'm a nervous wreck

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on a flight. If he's not on that flight, like I'm gonna be drunk when I get there. Like

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Steven and Chelsea are gonna pick me up from the airport. I was like, you're like, you're

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like being escorted off out of the airport. Like, she was just nervous. That's so funny.

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Well, what do you guys is anybody have any support needs questions? Anything you want

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to share? Steven? Like, doesn't have to be a question to be like, want to share?

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I'm trying to pull information from Facebook groups, like, posts that I guess, like, common

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discussion questions that people have within my topic. And it's not fun. And it's not easy.

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And it's a lot of scrolling through nonsense.

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Little tedious. Definitely. How much do you need to like, ideally, do you need to pull?

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Like,

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I feel like if I could find the right group, that's like really active, it probably wouldn't

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take that much. But a lot of these groups, most of the I feel like Facebook groups are

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kind of I don't know if I want to say like, they're dying out. Like, I don't feel like

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there's like popular as they used to be. So, you know, and I haven't, I haven't really

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participated in any Facebook groups in a while either. But you know, it used to be like,

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when somebody made a post, there would be a lot of like, conversation on it and stuff.

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And a lot of the I just haven't found a like, super active group yet, like all the groups

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that I've seen, like, it's a lot of the head of the group posting, there's not a lot of

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communication happening.

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Yeah, I see that.

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So if I find the right page, probably not a whole lot. But until I find that right group,

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I'm just

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could you do a similar thing on Instagram, but instead of obviously, it's like groups,

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you're looking at, you know, like, almost like the sum of the interaction between creator

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and like followers, like it's less discussion, because there's not room for like

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discussion. But people do have questions. There are like,

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caught like content topics, I suppose. I don't know, maybe that might be more relevant.

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Yeah, I might.

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Because it so like, um, I was trying to search like the Facebook ad library. And my, my

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niche is Christian women slash wannabe business owners, right? How do you search for that?

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Because it's like, it's too long, right? Like you got like, you can be like a Christian

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entrepreneur, or you can be a Christian mom, or you can be a mompreneur. But it's when you

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put it all together. Yeah. Because the I feel like the Christian aspect of it is more just

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the flavor than it is the topic. Yeah. But it's hard to find the balance.

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Yeah.

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That's what I'm working on. What is everybody else working on?

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Anybody has groups?

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What you got, Casey?

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How are y'all been a hot minute since I've been on. So here I am. Okay, my, with all my all my

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glory. Um, oh, I'm sorry, Lindsay was actually on before me. Did she want to talk?

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Cause I just jumped in.

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Okay.

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Sounds good.

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Um, yeah, I, okay.

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So obviously with my product, it's been really, really, really, really freaking slow and it

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makes me sad, but I know you had told me not to do this, but because of my mental capacity,

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I did end up getting somebody, um, involved with my brand story, my, and I will have to

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say it looks great.

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They've got my campaigns going hopefully in the right direction, but I don't know.

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My life is just a circus right now.

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So I don't know if you want to like look at it and see, and then I know all of these people

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are doing this like business accelerator and I feel like I just haven't kept up with

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it.

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So I don't know.

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I just, I guess I just would love some guidance of like, cause I mean I jumped on this bandwagon

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obviously to create a product, right?

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Because that's where the, that's where everything was going and I was like, okay, I'm doing

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this.

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Now that I have so much money invested in this product and I do solely 110% believe

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that it will do very great things eventually.

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I'm like, what piece of the puzzle am I also missing?

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So maybe Lindsay and Michaela, you can help me with that because I just don't, I don't

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know.

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I guess.

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Yeah.

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So when did you bring someone on?

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Uh, it was, let me look, but it was like a month and a half ago.

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Okay.

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Yeah.

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They've been handling pretty much all of the launch then generally.

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Yeah.

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And to be honest, I, I might've totally screwed myself by including them because number one,

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it's a lot of money.

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Um, but then I just feel like with the holidays, it's like they're on vacation, but it's like

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six people on the team and there's like one person in London, one in Miami, one in Mexico,

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one in Italy.

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And it's like, just to get them all on the same page, I feel like I'm a part of their

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group because I feel like I'm kind of keeping them together.

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Okay.

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Who is it?

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What's the name?

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Econcy?

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Econcy?

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I've vaguely heard, yeah, of them.

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Yeah.

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I know Lisa, I don't know if you also deal with Lisa or Lisa's on, she's one of us, but

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I was going to get on a call with her today because I know she has, she's with a different

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group.

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I think Sophie's Society or something.

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Yeah.

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And I just, I wanted to see if she deals, you know, she, she's experienced the same

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things I have because like, I'm on the verge of like letting them go, but then they've

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done a great job with my listing.

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So anyway, I'm just rattled at this point, but I'm, I'm like frustrated, but then I'm

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like, I can't keep just cranking out money and then obviously paying towards my PPC and

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then like not having sales on top of it because I feel like my sales were better before I

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got them involved and they're like, Oh, it's an algorithm.

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It's blah, blah, blah.

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It's this.

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It's that.

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But then I'm like going on week seven of being with them and I'm like, yeah, um, how, what

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is your contract with them?

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Is it like a certain amount of time or it's spent a month so I can let them go anytime.

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Like I said, I might've just totally, no, no, no, you didn't like also remember, I know

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it, it feels like an expensive lesson, but also remember like either way you're learning,

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you're doing all this for the first time.

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So it's, you know, you're just kind of figuring it out.

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I don't want you to feel like you need to beat yourself up or anything like that.

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Um, I'm not as familiar with Econ C. I know Michaela uses Brennan, right?

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Um, so previously he was a coach with us.

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I'm not sure if you're familiar with him, Casey.

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Um, but he has his own PPC management company who I think generally all of our students

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who do use him really like him.

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His business is in fruition.

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Um, if you want to make a note and you can look him up, he's definitely, I mean probably

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Econ C, him, a lot of people are gonna be a lot cheaper than Sophie's Society.

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So Sophie's Society is extremely expensive.

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Granted, do we consider them probably the best of the best?

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Yes.

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But they're also a thousand dollars a month.

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Um, and you.

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Wait, I'm paying 1500.

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Like I'm getting screwed right now.

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I don't mean to be rude or anything, but I'm just like, but like, there's so much outside.

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out of my control right now that I'm having to deal with.

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I mean, my mom is like using and abusing drugs

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and she's like in the process of like,

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hopefully I'm like getting her an intervention situation

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because I'm doing it by myself.

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So like my mental capacity to like keep this going,

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it's just all kind of happened

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and fallen on me at the same time.

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So I just, yeah, I want you to see what I have going

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but I would love that information

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if you can drop it in the chat.

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Yeah, so his is,

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Mikayla, you wanna drop it?

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Do you mind?

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That would be awesome.

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Thank you so much.

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Yeah, I just, you know,

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and also just keep in mind like EconC

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might be like offering different things, more things.

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Like if they do a lot of like branding stuff

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then it might be different.

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But if the cost is definitely a big concern,

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there's definitely great options elsewhere.

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What all did you say was included, Casey?

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Yeah.

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Well, you know, they're actually doing some AI stuff

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with my photos.

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They changed my main image.

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They did a brand story, which is absolutely beautiful.

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Like they've, I have A plus content now.

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I mean, they've done a really, really good job,

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but like, you know,

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they're rushing to get off the call with me every month.

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I mean, every week.

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The project manager is in a different country,

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but she's also like never on the call

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and she doesn't really talk.

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I'm just like, and then, you know, they just kind of,

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but I think the fact that there's like six to eight people

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and there's always new people on the call

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and I'm like, who are you?

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Like, who are you?

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I'm the one paying for, you know,

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like you need to introduce yourself

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because I just feel like less is more

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when it comes to a group

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because it's like, not everybody can be on the same page

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and it just causes a lot of like miscommunication,

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a lot of just like lack of, I don't know,

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like a team, you know?

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Yeah.

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So I have, I'm with, like she said,

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I used Infruition, which is Brennan.

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I know some of the other girls use,

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it'll hit me in a second, but he's,

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I think he's in Canada.

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Oh no, I'm thinking of somebody else then.

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No, they, he uses, it's, I don't know.

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There was Hazan and then there's Haman.

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There were two different people

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that a lot of people were using,

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00:17:34.760 --> 00:17:37.560
but I know like me and I don't know if you know,

231
00:17:37.560 --> 00:17:39.560
if you've seen Cappy in the group.

232
00:17:39.560 --> 00:17:40.400
Yeah.

233
00:17:40.400 --> 00:17:44.320
So Cappy uses Brennan, but theirs is,

234
00:17:45.160 --> 00:17:46.800
right now, now he's expanding.

235
00:17:46.800 --> 00:17:50.360
Like he's, they're working on my listing optimization

236
00:17:50.360 --> 00:17:51.200
and stuff right now.

237
00:17:51.200 --> 00:17:55.040
But right now, like I pay them for PPC

238
00:17:55.040 --> 00:17:56.080
and that's what they do.

239
00:17:56.080 --> 00:17:58.040
And they're really good at PPC,

240
00:17:58.040 --> 00:18:00.560
but they're not doing all that extra stuff.

241
00:18:00.560 --> 00:18:01.920
And so, you know, they're not gonna,

242
00:18:01.920 --> 00:18:04.080
right now they're not doing like the AI,

243
00:18:04.080 --> 00:18:06.080
they're not doing meta ads, nothing like that.

244
00:18:06.080 --> 00:18:11.080
But I pay them $300 a month and they do my PPC.

245
00:18:11.440 --> 00:18:13.440
And I don't have a call with them,

246
00:18:13.440 --> 00:18:16.600
but I get every week, I get a report.

247
00:18:16.600 --> 00:18:18.840
I have one set person, her name's Erica.

248
00:18:18.840 --> 00:18:19.880
I know they have different ones,

249
00:18:19.880 --> 00:18:22.480
but Erica is the one that I deal with and Cappy.

250
00:18:22.480 --> 00:18:24.800
And she sends me a report every single week

251
00:18:24.800 --> 00:18:28.560
and it goes over, you know, there's a detailed report.

252
00:18:28.560 --> 00:18:30.280
And then she sends me like a little blurb

253
00:18:30.280 --> 00:18:31.520
with her input on it.

254
00:18:31.520 --> 00:18:33.560
And then she tells me like, hey, this is what we've seen.

255
00:18:33.560 --> 00:18:37.080
This is what we're doing moving forward.

256
00:18:37.080 --> 00:18:41.640
And I'm trying to think of anything else.

257
00:18:41.640 --> 00:18:43.200
And then like, I think twice.

258
00:18:43.200 --> 00:18:45.080
That sounds like a dream.

259
00:18:45.080 --> 00:18:46.280
Yeah, like two different times,

260
00:18:46.280 --> 00:18:47.640
like I've like reached out,

261
00:18:47.640 --> 00:18:49.960
cause you know, Brennan, he's just getting started.

262
00:18:49.960 --> 00:18:51.600
So like, I've reached out to him a couple of times

263
00:18:51.600 --> 00:18:54.560
with questions and gotten on calls with him

264
00:18:54.560 --> 00:18:56.720
to try to like work through things.

265
00:18:56.720 --> 00:18:59.120
But they have hired, they are trying,

266
00:18:59.120 --> 00:19:00.920
they're gonna add additional services,

267
00:19:00.920 --> 00:19:04.960
but they are like, he is like, he knows PPC.

268
00:19:04.960 --> 00:19:06.640
Then she sent the link I was getting ready to do,

269
00:19:06.640 --> 00:19:07.480
but she got it.

270
00:19:07.480 --> 00:19:08.320
Thank you so much.

271
00:19:08.320 --> 00:19:09.240
I beat you.

272
00:19:09.240 --> 00:19:12.080
Yeah, I would also just like,

273
00:19:12.080 --> 00:19:14.400
it's okay that your bandwidth is not

274
00:19:14.400 --> 00:19:15.800
where you wish it would be,

275
00:19:15.800 --> 00:19:17.040
that you have other priorities.

276
00:19:17.040 --> 00:19:18.440
So I just wanna like kind of validate

277
00:19:18.440 --> 00:19:19.600
that you have that stuff going on.

278
00:19:19.600 --> 00:19:22.680
Like, I don't look at you having hired someone

279
00:19:22.680 --> 00:19:24.840
as a downside as a bad thing at all.

280
00:19:24.840 --> 00:19:26.440
Like you evaluated your bandwidth

281
00:19:26.440 --> 00:19:27.480
and you made a decision.

282
00:19:27.480 --> 00:19:28.320
That's great.

283
00:19:28.320 --> 00:19:31.200
Yeah, well, I appreciate you saying that.

284
00:19:31.200 --> 00:19:32.040
Yeah.

285
00:19:32.040 --> 00:19:34.880
Like I can't take any,

286
00:19:34.880 --> 00:19:37.200
my mental capacity is like tapped out.

287
00:19:37.200 --> 00:19:38.040
Like.

288
00:19:38.040 --> 00:19:38.880
Yeah, I get it.

289
00:19:39.480 --> 00:19:40.320
We all have those times.

290
00:19:40.320 --> 00:19:42.680
Like last year, I was, I love PPC

291
00:19:42.680 --> 00:19:44.320
and I ran my own PPC for a long time,

292
00:19:44.320 --> 00:19:46.120
but I also hit a point where my bandwidth

293
00:19:46.120 --> 00:19:47.080
was completely tapped.

294
00:19:47.080 --> 00:19:49.240
And I was like, I can't think about this anymore.

295
00:19:49.240 --> 00:19:50.920
Someone else needs to do that.

296
00:19:50.920 --> 00:19:53.760
So like I brought on someone for a little bit.

297
00:19:53.760 --> 00:19:55.280
So it does happen.

298
00:19:55.280 --> 00:19:57.600
And you're getting, now you're getting well-versed

299
00:19:57.600 --> 00:19:59.360
in like what your options are out there.

300
00:19:59.360 --> 00:20:00.200
I think for.

301
00:20:00.000 --> 00:20:01.840
$1,500, it's a lot.

302
00:20:01.840 --> 00:20:04.440
So I would, you know, if you're gonna spend that,

303
00:20:04.440 --> 00:20:06.120
I'd rather you go to Sophie's, you know what I mean?

304
00:20:06.120 --> 00:20:07.080
Like, I'd rather you go to Sophie's

305
00:20:07.080 --> 00:20:08.760
to type your business card.

306
00:20:08.760 --> 00:20:11.360
And it's just like, when I, you know,

307
00:20:12.640 --> 00:20:14.240
he was talking about how the guy

308
00:20:14.240 --> 00:20:16.280
that actually is in charge of my PPC,

309
00:20:16.280 --> 00:20:19.360
cause it's like one person I get on the call,

310
00:20:19.360 --> 00:20:22.440
she talks about the, you know, A plus content

311
00:20:22.440 --> 00:20:25.880
and my actual content and my listing optimization.

312
00:20:25.880 --> 00:20:27.200
And then the other guy, you know,

313
00:20:27.200 --> 00:20:29.920
he gives me all these charts and he's like,

314
00:20:30.000 --> 00:20:35.000
okay, you know, I see my sales going from like six a week

315
00:20:36.080 --> 00:20:40.560
and like one or two a day to like zero,

316
00:20:40.560 --> 00:20:42.720
like week after week after week.

317
00:20:42.720 --> 00:20:45.080
And I'm like, and I even got on a call

318
00:20:45.080 --> 00:20:47.880
with the owner of the company and I got this,

319
00:20:47.880 --> 00:20:52.200
I got their information from Zignify

320
00:20:52.200 --> 00:20:53.640
cause I was working with them.

321
00:20:53.640 --> 00:20:55.240
I'm not working with them anymore.

322
00:20:55.240 --> 00:20:57.480
And so she's like, have you heard about this company?

323
00:20:57.480 --> 00:20:59.280
And I'm like, no, not yet,

324
00:20:59.280 --> 00:21:00.520
but I'll get on a call with them

325
00:21:00.520 --> 00:21:02.320
and see what they have to say.

326
00:21:02.320 --> 00:21:05.440
So I was just like, okay, their presentation was great,

327
00:21:05.440 --> 00:21:06.280
all the things.

328
00:21:06.280 --> 00:21:07.880
So I'm like, okay, what the heck?

329
00:21:09.120 --> 00:21:13.720
But I really did think he just, he's telling me,

330
00:21:13.720 --> 00:21:17.680
he's like, okay, we're spending less,

331
00:21:17.680 --> 00:21:20.680
your click-through rate is higher.

332
00:21:20.680 --> 00:21:23.080
I did throw in a few more campaigns,

333
00:21:23.080 --> 00:21:25.760
but he was telling me that the campaigns

334
00:21:25.760 --> 00:21:28.320
that I was running before that I was getting,

335
00:21:30.360 --> 00:21:32.640
I was actually getting sales on,

336
00:21:32.640 --> 00:21:35.240
he told me, he said, this is actually going

337
00:21:35.240 --> 00:21:40.240
to negatively impact your organic ranking.

338
00:21:42.520 --> 00:21:45.280
And I'm like, okay, how does it,

339
00:21:45.280 --> 00:21:46.840
like, how does it do that?

340
00:21:46.840 --> 00:21:47.960
And you know, I'm learning.

341
00:21:47.960 --> 00:21:52.960
So he explained it in a way I didn't really understand,

342
00:21:53.360 --> 00:21:55.760
but I'm just like, are you just telling me this

343
00:21:55.760 --> 00:21:57.520
because you're just trying to hold me on

344
00:21:57.520 --> 00:22:00.080
for another month to see?

345
00:22:00.080 --> 00:22:03.200
And I mean, I'm not paying him anything else.

346
00:22:03.200 --> 00:22:04.760
I'm gonna just probably get,

347
00:22:04.760 --> 00:22:07.240
I'm gonna probably get through this month, but.

348
00:22:07.240 --> 00:22:08.280
Yeah, why don't you pull it up?

349
00:22:08.280 --> 00:22:11.000
So like pull up your campaign manager.

350
00:22:11.000 --> 00:22:11.840
Okay.

351
00:22:17.560 --> 00:22:19.800
Sorry, if any of y'all have anything else

352
00:22:19.800 --> 00:22:23.240
y'all want to bring up, you're welcome to do so.

353
00:22:33.080 --> 00:22:35.640
Okay, I'm sharing my screen now.

354
00:22:50.800 --> 00:22:52.080
Am I in the wrong?

355
00:22:55.560 --> 00:22:59.040
Go back to the Amazon, or sorry, they updated.

356
00:22:59.040 --> 00:23:02.160
So like, I'm, I kind of am still orienting myself.

357
00:23:03.800 --> 00:23:05.720
I don't like the new one, to be honest.

358
00:23:05.720 --> 00:23:07.600
I just switched over to the other one.

359
00:23:09.600 --> 00:23:11.760
And go back to the menu on the left, yeah.

360
00:23:13.920 --> 00:23:17.480
I just, my phone just updated and this updated

361
00:23:18.080 --> 00:23:21.200
and this updated, and I'm like, oh my gosh,

362
00:23:21.200 --> 00:23:22.960
I don't like this new stuff.

363
00:23:24.040 --> 00:23:28.000
Okay, so this is basically what I have going.

364
00:23:29.080 --> 00:23:30.600
I just want your honest feedback,

365
00:23:30.600 --> 00:23:33.560
because I'm just like, I am.

366
00:23:33.560 --> 00:23:35.280
I'm gonna do remote control,

367
00:23:35.280 --> 00:23:37.320
so I can click around if that's okay.

368
00:23:37.320 --> 00:23:38.480
Yeah, for sure.

369
00:23:42.080 --> 00:23:44.040
Yeah, and I just, I was like, okay,

370
00:23:44.040 --> 00:23:46.560
well, if my click-through rate is higher,

371
00:23:47.600 --> 00:23:49.440
and I'm getting more impressions,

372
00:23:49.440 --> 00:23:51.320
and he was explaining the click-through rate

373
00:23:51.320 --> 00:23:53.160
and blah, blah, blah, and what that should be at,

374
00:23:53.160 --> 00:23:57.520
and I'm like, okay, well, the click-through rate from there,

375
00:23:57.520 --> 00:24:00.080
like, I'm supposed to be converting sales, right?

376
00:24:00.080 --> 00:24:02.280
Yeah, ideally, yes.

377
00:24:02.280 --> 00:24:06.600
Yeah, so I just, I feel like what I'm spending

378
00:24:06.600 --> 00:24:11.600
versus what I'm selling is just kind of gross, actually.

379
00:24:11.600 --> 00:24:13.960
So, let's see.

380
00:24:13.960 --> 00:24:15.480
It's just, I don't know.

381
00:24:15.480 --> 00:24:18.160
It's been much slower than I thought it would be.

382
00:24:19.640 --> 00:24:22.920
I mean, I think I've sold like 75, roughly.

383
00:24:24.200 --> 00:24:25.920
I have 28 reviews.

384
00:24:25.920 --> 00:24:28.200
My reviews have been great.

385
00:24:28.200 --> 00:24:32.000
People are actually very happy with the quality.

386
00:24:32.000 --> 00:24:36.080
They're surprised with what they get in the mail.

387
00:24:36.080 --> 00:24:37.880
I've had a lot of people say,

388
00:24:37.920 --> 00:24:41.840
they're surprised with what they get in the mail.

389
00:24:41.840 --> 00:24:42.680
That's great.

390
00:24:42.680 --> 00:24:44.160
How many reviews do you have?

391
00:24:44.160 --> 00:24:49.160
28, but obviously some of those, I did the Vine program,

392
00:24:49.400 --> 00:24:53.800
so those are not all like organic sales, obviously, but.

393
00:24:55.480 --> 00:25:00.200
Okay, so let's, this is just like a very cursory glance.

394
00:25:00.000 --> 00:25:04.160
Like, I'm just gonna look from month to month.

395
00:25:04.160 --> 00:25:07.000
And to me, what it sounds like,

396
00:25:07.000 --> 00:25:09.120
there's a lot of different strategies

397
00:25:09.120 --> 00:25:11.680
and ways to approach PPC.

398
00:25:11.680 --> 00:25:15.520
Their strategy, from what I'm hearing at least so far,

399
00:25:15.520 --> 00:25:19.080
is that their strategy is not focused necessarily

400
00:25:19.080 --> 00:25:21.760
on getting orders immediately.

401
00:25:21.760 --> 00:25:23.920
Like, it seems like they are kind of working

402
00:25:23.920 --> 00:25:26.440
almost from like the bottom-up rate,

403
00:25:26.440 --> 00:25:28.560
where they're like, okay, let's tackle click-through rate,

404
00:25:28.560 --> 00:25:29.760
let's get that really great.

405
00:25:29.800 --> 00:25:33.000
And then the next stage, and then the next stage.

406
00:25:33.000 --> 00:25:35.760
What is hard about that is that it is costly,

407
00:25:35.760 --> 00:25:37.480
and it takes time.

408
00:25:37.480 --> 00:25:40.240
So you have to be able to have money to spend

409
00:25:40.240 --> 00:25:42.120
to do that process basically

410
00:25:42.120 --> 00:25:44.720
before you're bringing in like more.

411
00:25:44.720 --> 00:25:47.800
And I mean, I'm not opposed to spending the money.

412
00:25:47.800 --> 00:25:49.800
Like, I know this is a new business.

413
00:25:49.800 --> 00:25:52.440
I know I have to put money into it to make it work.

414
00:25:52.440 --> 00:25:55.560
And like, he actually showed me like the projection

415
00:25:55.560 --> 00:25:57.920
of like all the way to May,

416
00:25:57.920 --> 00:26:00.880
and it shows obviously more and more and more sales

417
00:26:00.880 --> 00:26:04.920
every month, and like May shows like $10,000 worth of sales.

418
00:26:04.920 --> 00:26:06.920
And I'm like, okay, this is great.

419
00:26:06.920 --> 00:26:09.280
Like, if this is the way it's gonna freaking go,

420
00:26:09.280 --> 00:26:11.680
then let's go, you know?

421
00:26:11.680 --> 00:26:16.560
But obviously, it's, and he is doing a lot of data

422
00:26:16.560 --> 00:26:21.200
on the backend with like looking at specific my competitors,

423
00:26:21.200 --> 00:26:22.320
because they've been selling,

424
00:26:22.320 --> 00:26:25.480
a lot of them have been selling like selling forever,

425
00:26:25.520 --> 00:26:28.040
and they have hundreds of thousands of reviews.

426
00:26:28.040 --> 00:26:30.880
So like, I know I am up against competitors

427
00:26:30.880 --> 00:26:34.280
that do really, really, really well.

428
00:26:34.280 --> 00:26:37.280
So I think he's like doing some negatives,

429
00:26:38.640 --> 00:26:41.000
like campaigns on certain things,

430
00:26:41.000 --> 00:26:44.320
and then like just trying to find my little niche

431
00:26:44.320 --> 00:26:47.800
of which keywords,

432
00:26:47.800 --> 00:26:49.400
because I know that's what he's doing.

433
00:26:49.400 --> 00:26:51.160
So he showed all that to me.

434
00:26:51.160 --> 00:26:52.920
Yeah, which is good.

435
00:26:54.440 --> 00:26:57.200
So, I don't know.

436
00:26:57.200 --> 00:26:58.280
Let me,

437
00:27:01.720 --> 00:27:04.280
just a little slower with me doing it.

438
00:27:05.840 --> 00:27:09.240
Okay, so first month has been click-through rates

439
00:27:09.240 --> 00:27:12.320
were about 0.2, ACOS, I don't know.

440
00:27:12.320 --> 00:27:15.720
Okay, so then I'm just gonna look at December.

441
00:27:15.720 --> 00:27:18.360
Yeah, but I just know ACOS is also like,

442
00:27:18.360 --> 00:27:20.320
I mean, all those percentages

443
00:27:20.400 --> 00:27:23.040
are like through the roof now,

444
00:27:23.040 --> 00:27:26.040
which I know they're gonna be high at first, but.

445
00:27:30.520 --> 00:27:32.480
Okay, let's see.

446
00:27:32.480 --> 00:27:35.400
Click-through rate definitely went up a lot.

447
00:27:36.520 --> 00:27:40.200
That's a huge jump in a month, a huge jump.

448
00:27:40.200 --> 00:27:41.280
I mean, is that good?

449
00:27:41.280 --> 00:27:42.120
I mean, is that-

450
00:27:42.120 --> 00:27:43.160
Yes, that's really good.

451
00:27:43.160 --> 00:27:46.880
Like this was 0.2, what does it say, 0.21 before,

452
00:27:46.880 --> 00:27:49.320
and then in December, it went all the way up to 1.22.

453
00:27:49.320 --> 00:27:51.680
An entire percent in a month is a lot.

454
00:27:51.680 --> 00:27:52.920
Like, that is a lot.

455
00:27:55.000 --> 00:27:59.560
And then, Casey, when did you go live?

456
00:27:59.560 --> 00:28:02.520
Lindsey's asking on Amazon, it was November.

457
00:28:02.520 --> 00:28:05.440
No, beginning of November, I think.

458
00:28:05.440 --> 00:28:07.440
Like mid-November, I think,

459
00:28:07.440 --> 00:28:09.680
but I didn't get them involved

460
00:28:09.680 --> 00:28:14.080
until like beginning of December.

461
00:28:14.080 --> 00:28:14.920
Okay.

462
00:28:15.120 --> 00:28:17.880
And let me look at January so far.

463
00:28:27.920 --> 00:28:28.760
Okay.

464
00:28:30.160 --> 00:28:31.960
This is not a good jump.

465
00:28:31.960 --> 00:28:34.960
Okay, so we jumped way up in December, which is great.

466
00:28:34.960 --> 00:28:37.600
Part of, one thing we do wanna keep in mind,

467
00:28:37.600 --> 00:28:39.760
your item is highly giftable.

468
00:28:39.760 --> 00:28:43.480
So, you know, the drop-down icon

469
00:28:43.720 --> 00:28:47.320
the drop-down after Christmas and New Year is significant.

470
00:28:47.320 --> 00:28:48.920
Like a lot of times, a lot of categories,

471
00:28:48.920 --> 00:28:50.760
like it's a lot slower.

472
00:28:50.760 --> 00:28:55.680
However, this is pretty significant.

473
00:28:55.680 --> 00:28:59.880
Like this was at what, like 150 and jumped up to 600.

474
00:29:00.760 --> 00:29:05.760
Like, here's what I, and here's what I, how do I say this?

475
00:29:06.800 --> 00:29:11.800
No, I want the, I want you to hit me hard with this.

476
00:29:11.880 --> 00:29:14.360
Yeah, no, I mean, I don't wanna say it's wrong or bad

477
00:29:14.360 --> 00:29:15.320
because like I said before,

478
00:29:15.320 --> 00:29:17.880
there is a lot of different ways to go about doing it.

479
00:29:17.880 --> 00:29:21.240
For me and for the majority of our community,

480
00:29:21.240 --> 00:29:24.760
for the type of clientele, like students that we have,

481
00:29:24.760 --> 00:29:26.520
typically this does not fly

482
00:29:26.520 --> 00:29:29.360
because this is a lot of money going out the window

483
00:29:29.360 --> 00:29:31.760
without sales coming in.

484
00:29:31.760 --> 00:29:34.160
Are there businesses that that works for

485
00:29:34.160 --> 00:29:35.760
and they have that kind of cashflow?

486
00:29:35.760 --> 00:29:39.720
Yes, but I do, I would not want to ask

487
00:29:39.720 --> 00:29:43.280
any of our students to sustain this type of spend

488
00:29:43.280 --> 00:29:45.400
with this type of results.

489
00:29:45.400 --> 00:29:47.520
Like the click-through rate dropped

490
00:29:47.520 --> 00:29:49.880
almost a whole percent again.

491
00:29:51.400 --> 00:29:55.960
And your ACOF went absolutely so haywire.

492
00:29:55.960 --> 00:29:58.320
So for me, part of that would be,

493
00:29:59.400 --> 00:30:00.240
you know, when I.

494
00:30:00.000 --> 00:30:02.400
I have when I'm going to work with someone for PPC, I'm like,

495
00:30:02.440 --> 00:30:05.800
look, these are the parameters that I am giving you. I can give

496
00:30:05.800 --> 00:30:09.560
you this much budget per day, it needs to be really efficient. So

497
00:30:09.560 --> 00:30:12.560
those ads need to be performing. So that means that a cost needs

498
00:30:12.560 --> 00:30:17.240
to be dropping, ideally, and click through rate ideally going

499
00:30:17.240 --> 00:30:20.520
up. But you know what I mean? Like for me, I'm never going to

500
00:30:20.520 --> 00:30:26.280
be okay with my a cost being over 100%, let alone 600 400%.

501
00:30:26.280 --> 00:30:32.720
Okay, that's what I thought. And I mean, I know I'm very new at

502
00:30:32.720 --> 00:30:38.640
this, but I'm smart. Like, I just thought these numbers, I'm

503
00:30:38.640 --> 00:30:44.520
like, okay, these a costs, percentages are really high. I

504
00:30:44.520 --> 00:30:49.640
have a lot. I mean, I'm spending a lot. But I just feel like

505
00:30:49.680 --> 00:30:54.680
after I handed it over, it's like, I'm not. I mean, I had to

506
00:30:54.680 --> 00:31:02.920
pay Amazon like 100, wait $800 last month. For God knows what,

507
00:31:03.320 --> 00:31:06.280
which is not a lot. But you'd want for me, it's like, Okay, I

508
00:31:06.280 --> 00:31:10.560
want to see so much sales for that. Right. And I can see I can

509
00:31:10.560 --> 00:31:13.880
follow whatever the strategy that they are utilizing how he

510
00:31:13.880 --> 00:31:16.560
said this is going to drop the ads that you had set up like

511
00:31:16.560 --> 00:31:21.200
that's definitely what is happening. But it would be a

512
00:31:21.200 --> 00:31:24.920
trade off if I was looking at the new campaigns they set up,

513
00:31:25.200 --> 00:31:28.080
and we're seeing it like a give and take, right? Like, okay, the

514
00:31:28.080 --> 00:31:32.920
new stuff that they're doing is, is working, like it's spending

515
00:31:32.920 --> 00:31:38.080
and it's getting sales, but holy moly, like $100 and 119 clicks

516
00:31:40.000 --> 00:31:43.840
with no orders is just as hard for a lot of our communities.

517
00:31:43.840 --> 00:31:49.240
It's really hard for our community. Again, I'm not I'm

518
00:31:49.240 --> 00:31:52.360
not classifying it as bad or wrong. I'm just saying it's not

519
00:31:52.360 --> 00:31:55.080
something I'm willing to do. And I don't think the majority of

520
00:31:55.080 --> 00:31:56.320
our students are willing to do.

521
00:31:56.560 --> 00:32:00.520
Okay. Okay. I mean, that's what I thought you would say. And I'm

522
00:32:00.560 --> 00:32:05.040
I appreciate. I just I feel the same way. I'm like, I'm willing

523
00:32:05.040 --> 00:32:10.040
to put the money in for it. If if I'm getting sales in return,

524
00:32:10.040 --> 00:32:15.840
but like, these last four weeks, he's, he's like, Oh, impressions

525
00:32:15.840 --> 00:32:18.920
are better, clicks are better, click through rate is better,

526
00:32:18.920 --> 00:32:23.360
spending is higher and a cost is higher. I'm like, this does not

527
00:32:23.360 --> 00:32:26.040
look like it's necessarily going in the right way.

528
00:32:26.040 --> 00:32:30.360
You know, we don't want a cost to be higher. Exactly. A cost to

529
00:32:30.360 --> 00:32:35.560
be lower rate to be higher and a cost lower. We don't want to be

530
00:32:35.560 --> 00:32:39.080
higher. We don't want to be high. We want to be low while

531
00:32:39.080 --> 00:32:43.160
making a lot. So I feel like Casey, what I'm hearing is like,

532
00:32:43.160 --> 00:32:48.680
you're gonna let them go. Yes. I have to finish out the month,

533
00:32:48.680 --> 00:32:52.560
of course. I'm like, I just need to tell him like, I don't want

534
00:32:52.560 --> 00:32:55.800
that percentage going any higher. And like, I'm spending

535
00:32:55.800 --> 00:32:58.360
way too much with no sales coming in.

536
00:32:58.840 --> 00:33:02.000
Yeah, and you can give them even for the end to the end of the

537
00:33:02.000 --> 00:33:05.640
month, you can give them some parameters like, hey, I need to

538
00:33:05.640 --> 00:33:08.280
get these campaigns. Like I understand click through rate

539
00:33:08.280 --> 00:33:11.960
higher, but it's too much spend without any order. So in the

540
00:33:11.960 --> 00:33:16.240
next 10 days, can we work on bringing a cost down? And just

541
00:33:16.240 --> 00:33:18.720
like slow and that will be a little bit of a process getting

542
00:33:18.720 --> 00:33:22.880
it that way. Um, Lindsay says in that last example of the $100

543
00:33:22.880 --> 00:33:25.240
spent no sales, why is that still active when it isn't

544
00:33:25.240 --> 00:33:26.920
working? It's dated six weeks ago.

545
00:33:28.360 --> 00:33:32.160
I know, I know. And he told me he was gonna lower my cost

546
00:33:32.160 --> 00:33:37.560
budget, like my cost budget last last week on Monday. And then

547
00:33:37.680 --> 00:33:44.400
this last Monday, I guess, two days ago. He was like, I said,

548
00:33:44.400 --> 00:33:46.680
I thought you said you were gonna lower it. And he's like,

549
00:33:46.720 --> 00:33:51.520
Oh, I was off on vacation for three days. And I'm so sad. I'm

550
00:33:51.520 --> 00:33:56.040
like, dude, this is my freaking money. Like, what are you doing?

551
00:33:56.640 --> 00:34:03.720
Yeah, I need you to do this and manages at $1,500 a month. Like,

552
00:34:03.960 --> 00:34:07.880
I should be you should be looking at it every day.

553
00:34:08.440 --> 00:34:17.080
Multiple times a day. Yeah, I like it to me. Yeah, I don't I

554
00:34:17.080 --> 00:34:19.840
try to like when I'm hearing students talk about so I try to

555
00:34:19.840 --> 00:34:22.239
just keep a neutral mind. So I'm like, there's two sides to every

556
00:34:22.239 --> 00:34:25.560
story, right? So like, in my head, am I trying to give them

557
00:34:25.560 --> 00:34:27.719
the benefit of the doubt that they have a strategy going on

558
00:34:27.719 --> 00:34:31.120
that I'm sure does work in the long run. I just think it's not

559
00:34:31.120 --> 00:34:35.600
working for you. Right? Yeah, I agree. I agree. And I'm over

560
00:34:35.600 --> 00:34:39.199
here like, okay, well, they totally these numbers and you

561
00:34:39.199 --> 00:34:42.679
like want to hold on to that because that's what it's showing

562
00:34:42.679 --> 00:34:48.120
as far as like, how they do things. And I'm just like, dude,

563
00:34:48.239 --> 00:34:53.440
this is not this is not helping me at all. It's me in the

564
00:34:53.440 --> 00:34:55.120
negative. And I just don't.

565
00:34:55.120 --> 00:34:59.800
Yeah, and I also want to say Casey, like you can

566
00:35:00.000 --> 00:35:06.280
I'm saying this knowing that your bandwidth is really tapped, so this is probably not

567
00:35:06.280 --> 00:35:09.800
going to be reasonable for you, but even if you were like in these last 10 days, you're

568
00:35:09.800 --> 00:35:12.440
like, okay, please don't touch my campaigns anymore.

569
00:35:12.440 --> 00:35:13.440
I won't be continuing.

570
00:35:13.440 --> 00:35:15.480
Just please don't touch them.

571
00:35:15.480 --> 00:35:21.760
You could go in there and do some adjustments if you really wanted to.

572
00:35:21.760 --> 00:35:29.120
I know I can talk to you, because I'm still paying for the Rainmaker stuff, and I hope

573
00:35:29.120 --> 00:35:30.120
to continue.

574
00:35:30.120 --> 00:35:37.400
I'm like, why am I getting this expensive outside company to do this when number one,

575
00:35:37.400 --> 00:35:42.240
I have videos, I have tutorials, I have all these things, and then you can jump on these

576
00:35:42.240 --> 00:35:43.240
calls.

577
00:35:43.240 --> 00:35:48.800
Yeah, but your bandwidth is tapped, so that's why, which is fine.

578
00:35:48.800 --> 00:35:49.800
Yeah.

579
00:35:49.800 --> 00:35:50.800
Okay.

580
00:35:51.760 --> 00:36:01.560
I'm interested in talking with Brennan, though, and he might be able to clean this up a bit.

581
00:36:01.560 --> 00:36:08.640
I mean, I'm even like, okay, let me ... He gave me 10 extra days because of how big of

582
00:36:08.640 --> 00:36:14.320
a circus it was at first, the owner, and I'm like, just give me my money back.

583
00:36:14.320 --> 00:36:16.960
I should tell him that.

584
00:36:16.960 --> 00:36:26.120
It's just not anything I thought it was going to be, so that's why I was like, I need Gabby

585
00:36:26.120 --> 00:36:34.000
to look at this, because ... Yeah, and honestly, I don't claim to be an

586
00:36:34.000 --> 00:36:36.400
expert anymore at all.

587
00:36:36.400 --> 00:36:38.680
I just liked PPC for a while I was learning it.

588
00:36:38.680 --> 00:36:42.840
I haven't been staying on top of learning it, so within the last six to eight months,

589
00:36:42.840 --> 00:36:48.040
the strategy for it, there's things that change constantly, or Amazon probably changes constantly,

590
00:36:48.040 --> 00:36:55.040
but I can definitely just give the basics of like, this is kind of what I see in our

591
00:36:55.040 --> 00:36:56.040
community.

592
00:36:56.040 --> 00:36:58.840
For instance, here's an example.

593
00:36:58.840 --> 00:37:05.680
In December, this is the bid adjustment, so it's applying extra oomph to your bid to be

594
00:37:05.680 --> 00:37:10.120
in a certain spot in the search results, so top of search would be that first handful

595
00:37:10.120 --> 00:37:14.120
of ones you see, the rest of the search is kind of bottom of that page, and then product

596
00:37:14.120 --> 00:37:20.560
pages is showing up in a certain spot on other people's listings, basically, so for this,

597
00:37:20.560 --> 00:37:25.120
they're trying to push your top of search placement.

598
00:37:25.120 --> 00:37:29.800
They have 30% this month and last month for your top of search, even though you haven't

599
00:37:29.800 --> 00:37:32.160
gotten a single sale.

600
00:37:32.160 --> 00:37:36.560
You're getting a lot of clicks, like your click-through rate, but you're not converting.

601
00:37:36.560 --> 00:37:43.120
What I would do is, I like to follow, for me, I like to follow the ACoS, and to me,

602
00:37:43.120 --> 00:37:48.840
this ACoS, I'm at least converting better sales-wise, and the rest of the search is

603
00:37:48.840 --> 00:37:56.480
my click-through rate a lot lower, sure, but I can appreciate that this is a pretty good

604
00:37:56.480 --> 00:37:57.480
ACoS.

605
00:37:57.480 --> 00:38:02.000
This is like a really good ACoS for a launch page, so any of these switched, or this would

606
00:38:02.000 --> 00:38:07.400
be at zero, and this at 15 or whatever, and then they left that, which is fine.

607
00:38:07.400 --> 00:38:13.200
Because it seems like it's trending, and even the stuff that I did myself that you helped

608
00:38:13.200 --> 00:38:17.240
me with, and you're like, just let it sit, let it sit.

609
00:38:17.240 --> 00:38:26.800
I felt like it was trending in the right direction, because number one, I was a new seller, too.

610
00:38:26.800 --> 00:38:34.560
I was getting sales off of those, but then I got them involved, and they just moved,

611
00:38:34.560 --> 00:38:38.960
changed a bunch of stuff, and it was like zero orders, zero orders, and I'm like, okay,

612
00:38:38.960 --> 00:38:47.840
this doesn't seem like it's trending in the right direction, especially with 412% ACoS.

613
00:38:47.840 --> 00:38:48.840
A lot.

614
00:38:48.840 --> 00:38:54.640
Okay, I hope I just totally didn't mess everything up, but.

615
00:38:54.640 --> 00:38:55.640
No.

616
00:38:55.640 --> 00:39:00.320
And so, for instance, we talked about kids tent and play tent being very, those are pretty

617
00:39:00.320 --> 00:39:01.320
broad keywords.

618
00:39:01.320 --> 00:39:06.280
Like, someone is looking for who knows what kind of style of play tent, kids tent.

619
00:39:06.280 --> 00:39:10.320
And that's not a bad thing, but I would, so for me, I'm like, okay, I'm going to probably

620
00:39:10.320 --> 00:39:16.680
expect this campaign to cost a little bit more, because the buyer intent is more vague.

621
00:39:16.680 --> 00:39:19.120
People are kind of clicking around a lot more.

622
00:39:19.120 --> 00:39:22.440
They're just, oh, I like this one, I like this one, let me look at this one, it's not

623
00:39:22.440 --> 00:39:23.440
super specific.

624
00:39:23.440 --> 00:39:24.440
Right.

625
00:39:25.240 --> 00:39:29.320
So, there's two, kind of a couple ways of looking at it, so for play tent, we've got

626
00:39:29.320 --> 00:39:31.640
a lot of clicks, but no orders.

627
00:39:31.640 --> 00:39:40.240
You could leave it, because again, it's like, I want to be trying to rank, or trying to

628
00:39:40.240 --> 00:39:48.880
appear to this crowd, but it's not very efficient, and it doesn't help your ranking a whole lot

629
00:39:48.880 --> 00:39:51.400
when you're getting a lot of clicks, but no orders.

630
00:39:51.400 --> 00:39:56.760
What is communicating to Amazon's algorithm that you're not the best pick for that keyword,

631
00:39:56.760 --> 00:40:00.000
so it, over time, will affect your ranking.

632
00:40:00.000 --> 00:40:03.160
So for me, it's like, all right, that's a lot of clicks.

633
00:40:03.160 --> 00:40:05.720
I'm probably going to drop my bid down a little bit

634
00:40:05.720 --> 00:40:07.400
because I don't want to try to show up

635
00:40:07.400 --> 00:40:09.680
for that keyword as much anymore.

636
00:40:09.680 --> 00:40:11.280
That's just kind of like what I see.

637
00:40:11.280 --> 00:40:12.760
And I know we've gone over this before,

638
00:40:12.760 --> 00:40:16.120
but I'm just like kind of walking through what I would do.

639
00:40:18.640 --> 00:40:21.540
And then do you know, as far as like a lot

640
00:40:21.540 --> 00:40:23.960
of these new campaigns they put in there,

641
00:40:24.880 --> 00:40:27.240
how, like, when did they,

642
00:40:27.240 --> 00:40:29.840
when did those campaigns start running that they did?

643
00:40:29.840 --> 00:40:31.240
Was that all December?

644
00:40:33.000 --> 00:40:36.320
So the first week they do like all the data.

645
00:40:36.320 --> 00:40:39.260
So they like try to figure out the ranking keywords.

646
00:40:39.260 --> 00:40:41.400
They look at my competitors.

647
00:40:42.800 --> 00:40:44.800
And then it was like the second,

648
00:40:44.800 --> 00:40:46.800
it was the second week that they,

649
00:40:52.280 --> 00:40:53.760
let me look real quick.

650
00:40:56.080 --> 00:40:58.280
It was the second week that they,

651
00:41:00.840 --> 00:41:05.160
started doing the changes.

652
00:41:05.160 --> 00:41:06.000
Okay.

653
00:41:07.240 --> 00:41:08.560
Yeah, there's just a lot,

654
00:41:08.560 --> 00:41:13.400
but they have a lot of campaigns that haven't done anything.

655
00:41:15.080 --> 00:41:15.920
I know.

656
00:41:16.800 --> 00:41:19.160
I, so I am a little confused about that.

657
00:41:19.160 --> 00:41:21.400
Like, I'm just, okay, they have a lot of campaigns going,

658
00:41:21.400 --> 00:41:22.240
but-

659
00:41:22.240 --> 00:41:25.440
But I got on a call with Vince, the owner,

660
00:41:25.440 --> 00:41:28.320
and cause he's the one that initially did my audit.

661
00:41:28.360 --> 00:41:31.680
And he tells me if this is something that,

662
00:41:32.840 --> 00:41:34.360
they will be able to help with,

663
00:41:34.360 --> 00:41:37.040
cause he said, there are listings,

664
00:41:37.040 --> 00:41:39.000
there are products that we look at,

665
00:41:39.000 --> 00:41:41.560
we do an audit and we say, sorry, we,

666
00:41:41.560 --> 00:41:43.160
like, this is not, I guess,

667
00:41:43.160 --> 00:41:45.080
maybe like worth their time or whatever.

668
00:41:45.080 --> 00:41:45.920
I don't know.

669
00:41:46.840 --> 00:41:50.800
And he said, he did my audit,

670
00:41:50.800 --> 00:41:53.280
but then he like introduced me to a team

671
00:41:53.280 --> 00:41:55.480
and I even asked him, I'm like,

672
00:41:55.480 --> 00:41:58.020
there's a lot of moving going on

673
00:41:58.720 --> 00:41:59.700
and lots of miscommunication.

674
00:41:59.700 --> 00:42:02.260
And I feel like that, that's like,

675
00:42:03.540 --> 00:42:05.020
it's just, I don't know.

676
00:42:05.020 --> 00:42:07.820
It's just, it never really sat well with me.

677
00:42:07.820 --> 00:42:09.980
So I got on a call with them and I'm like,

678
00:42:09.980 --> 00:42:12.780
are you overseeing what Ozench is doing?

679
00:42:12.780 --> 00:42:16.260
And, you know, some people are not on the calls.

680
00:42:16.260 --> 00:42:18.660
And to me, I feel like they need to be on the calls.

681
00:42:18.660 --> 00:42:23.660
And I'm like, this is not just like change I'm giving y'all.

682
00:42:24.420 --> 00:42:26.700
Like this is, this is like,

683
00:42:26.700 --> 00:42:29.060
it should be treated as a,

684
00:42:30.860 --> 00:42:34.100
like, you know, a business transaction.

685
00:42:34.100 --> 00:42:35.380
I don't know.

686
00:42:35.380 --> 00:42:36.220
I don't.

687
00:42:36.220 --> 00:42:37.820
So let me ask you this, okay?

688
00:42:37.820 --> 00:42:41.980
So stepping into your business owner mindset,

689
00:42:41.980 --> 00:42:43.260
what are your next steps?

690
00:42:46.100 --> 00:42:49.740
I would love to just message them and say,

691
00:42:49.740 --> 00:42:51.220
thank you so much for your time.

692
00:42:51.220 --> 00:42:52.620
Like, we're gonna be done here.

693
00:42:52.620 --> 00:42:53.980
Don't touch my campaigns.

694
00:42:53.980 --> 00:42:57.980
Like, I'm gonna basically like take y'all off of everything.

695
00:43:01.860 --> 00:43:05.940
Maybe just continue with the original ones I started

696
00:43:05.940 --> 00:43:07.860
and see how that goes.

697
00:43:08.900 --> 00:43:10.260
The ones that I've-

698
00:43:10.260 --> 00:43:11.380
Here's what I recommend.

699
00:43:11.380 --> 00:43:14.180
If you can, don't turn any of them off.

700
00:43:16.580 --> 00:43:17.660
If they're spending a lot,

701
00:43:17.660 --> 00:43:20.300
you can go in and like turn down bids for the time being.

702
00:43:20.300 --> 00:43:23.020
Like the next 10 days, just like turn them lower

703
00:43:23.020 --> 00:43:24.620
if they're worried about spend,

704
00:43:24.620 --> 00:43:27.460
but try not to turn them off if you can help it.

705
00:43:27.460 --> 00:43:29.140
Okay, okay.

706
00:43:29.140 --> 00:43:31.860
And I mean, I would have to say, like I told you,

707
00:43:31.860 --> 00:43:34.140
she did a great job with my,

708
00:43:34.140 --> 00:43:35.860
like the things that she came up with

709
00:43:35.860 --> 00:43:39.620
because I did end up getting that Daniel guy from Fiverr

710
00:43:39.620 --> 00:43:42.020
to do my infographics.

711
00:43:42.020 --> 00:43:47.020
And I do really like what this Myra girl did to my listing

712
00:43:47.580 --> 00:43:49.700
because it's just, you know,

713
00:43:49.700 --> 00:43:54.700
the people look a lot more real and not so AI'd.

714
00:43:56.340 --> 00:43:59.220
And it's, they're pushing it really for like

715
00:44:00.140 --> 00:44:04.140
fostering that creativity and giving consumers

716
00:44:05.780 --> 00:44:07.780
and people that are looking at my listing,

717
00:44:07.780 --> 00:44:11.220
like an eye for what they can buy this tent for.

718
00:44:11.220 --> 00:44:12.980
Also like a gifting thing.

719
00:44:12.980 --> 00:44:14.860
So they put a bow on the bag

720
00:44:14.980 --> 00:44:15.820
and they showed the bag.

721
00:44:15.820 --> 00:44:17.700
So they did a really good job with that.

722
00:44:17.700 --> 00:44:20.980
It's just, I feel like my PPC should be going

723
00:44:20.980 --> 00:44:24.580
in a different direction, which is super frustrating,

724
00:44:24.580 --> 00:44:27.900
but it is what it is, you know?

725
00:44:27.900 --> 00:44:29.980
I mean, does it help, like having next steps,

726
00:44:29.980 --> 00:44:32.980
does that at least help kind of give a little bit of relief

727
00:44:32.980 --> 00:44:35.180
and clarity and calm to you right now?

728
00:44:37.180 --> 00:44:42.180
Yeah, I just, I know it takes time

729
00:44:42.620 --> 00:44:45.660
and I've only, this is only my second month.

730
00:44:45.660 --> 00:44:50.660
So I get that, but I guess because I saw those sales

731
00:44:50.820 --> 00:44:53.420
at first, but it's also the time of the year.

732
00:44:53.420 --> 00:44:56.740
And I know January is not a very popular time

733
00:44:56.740 --> 00:44:59.460
for probably any of the sales.

734
00:44:59.460 --> 00:45:02.460
So I just, I know it takes time.

735
00:45:00.000 --> 00:45:01.720
a kid's play tent.

736
00:45:01.720 --> 00:45:05.360
So I'm trying to take that into consideration,

737
00:45:02.460 --> 00:45:05.500
And I've only, this is only my second month.

738
00:45:05.360 --> 00:45:09.480
but I also know too that like the spring is popular

739
00:45:05.500 --> 00:45:10.500
So I get that, but I guess because I saw those sales

740
00:45:09.480 --> 00:45:12.280
for those and then the summer of course.

741
00:45:13.160 --> 00:45:17.680
So I really wanna make sure all my stuff is like set

742
00:45:17.680 --> 00:45:19.980
and trending in the right direction.

743
00:45:21.640 --> 00:45:25.320
It's just been hard to see so much money go out

744
00:45:25.320 --> 00:45:28.760
on the PPC side and not seeing these sales come in

745
00:45:28.800 --> 00:45:30.640
like they were before.

746
00:45:30.640 --> 00:45:33.040
Yeah, I think we all feel the same right now.

747
00:45:33.040 --> 00:45:35.920
I'm like, I have so much faith in my product

748
00:45:35.920 --> 00:45:37.820
and I think it's gonna be really, really great,

749
00:45:37.820 --> 00:45:42.820
but I'm like, the time is just going too slow.

750
00:45:44.400 --> 00:45:46.920
All right, well, let's check back in.

751
00:45:46.920 --> 00:45:48.460
If you don't have a call set up with me

752
00:45:48.460 --> 00:45:49.800
in the next couple of weeks,

753
00:45:49.800 --> 00:45:51.040
maybe get in there and schedule.

754
00:45:51.040 --> 00:45:53.560
I don't, and I need to,

755
00:45:53.560 --> 00:45:57.160
because I have been off my rocker lately, I should say.

756
00:45:57.200 --> 00:45:59.600
Just in case I'll drop my link again.

757
00:45:59.600 --> 00:46:01.780
Christy, how are you doing?

758
00:46:03.400 --> 00:46:04.840
I'm doing fine.

759
00:46:04.840 --> 00:46:08.080
I'm gonna also grab your link and schedule a call

760
00:46:08.080 --> 00:46:09.680
because I don't think I scheduled any call

761
00:46:09.680 --> 00:46:11.040
with you in January.

762
00:46:11.040 --> 00:46:14.320
So yeah, one-on-one.

763
00:46:14.320 --> 00:46:16.280
Yes, please do.

764
00:46:16.280 --> 00:46:17.400
What do you want?

765
00:46:17.400 --> 00:46:18.720
Oh my God, my dog.

766
00:46:20.160 --> 00:46:23.160
So many things, so many things.

767
00:46:23.840 --> 00:46:24.960
Oh man.

768
00:46:24.960 --> 00:46:29.960
So I guess I have two very different questions.

769
00:46:30.640 --> 00:46:35.360
And so I start with one question.

770
00:46:35.360 --> 00:46:40.360
I have my Lunchbox brand launching two additional colors.

771
00:46:41.840 --> 00:46:46.380
So I'll have like three ASINs total with that.

772
00:46:46.380 --> 00:46:48.160
And in the Lunchbox,

773
00:46:48.160 --> 00:46:52.000
it has like a snack container and a sauce container.

774
00:46:52.000 --> 00:46:57.000
And so the store manager team recommended

775
00:46:57.720 --> 00:47:01.200
that I just sell the snack containers

776
00:47:01.200 --> 00:47:03.940
or just sell the sauce containers separately.

777
00:47:05.000 --> 00:47:07.480
But they're completely different keywords.

778
00:47:08.700 --> 00:47:12.360
Those would be like snack container instead of Lunchbox.

779
00:47:12.360 --> 00:47:16.640
And so I was kind of gonna grow the brand.

780
00:47:16.640 --> 00:47:19.720
I just, oh, I have it here somewhere.

781
00:47:19.720 --> 00:47:24.240
I got a sample in the mail for the next like bento box

782
00:47:24.240 --> 00:47:26.600
that has a thermos container in it.

783
00:47:26.600 --> 00:47:29.840
So it's like a cold pack,

784
00:47:29.840 --> 00:47:31.280
plus you have like a warm container

785
00:47:31.280 --> 00:47:33.920
to keep like soups or something all together.

786
00:47:33.920 --> 00:47:36.560
And that would be the same TSERK.

787
00:47:36.560 --> 00:47:38.800
So it could go on the same listing,

788
00:47:38.800 --> 00:47:41.040
as an option that they would click.

789
00:47:41.040 --> 00:47:43.200
And so, I mean, in an ideal world,

790
00:47:43.200 --> 00:47:45.360
I'll do all of the above.

791
00:47:45.360 --> 00:47:46.920
But in a real world,

792
00:47:46.920 --> 00:47:50.920
I need to kind of spread out my resources

793
00:47:50.920 --> 00:47:54.020
in a cash efficient way.

794
00:47:55.080 --> 00:47:59.280
And so I was kind of wanting to think through the process

795
00:47:59.280 --> 00:48:04.280
for deciding if I should do those snack containers or not.

796
00:48:06.600 --> 00:48:08.000
If you did the snack containers,

797
00:48:08.000 --> 00:48:09.600
how much would they retail for?

798
00:48:10.880 --> 00:48:13.480
I think like $14.99.

799
00:48:13.480 --> 00:48:16.560
Okay, so it'd be like a really cool like upsell,

800
00:48:17.200 --> 00:48:18.960
like complimentary product people could bundle,

801
00:48:18.960 --> 00:48:20.640
like they could get together,

802
00:48:20.640 --> 00:48:22.800
like really increase the cart value.

803
00:48:22.800 --> 00:48:24.600
Okay, I don't know, it's hard.

804
00:48:24.600 --> 00:48:27.440
I mean, part of me wants to say go with your gut,

805
00:48:27.440 --> 00:48:29.560
because I think you make really great decisions.

806
00:48:29.560 --> 00:48:33.160
Like, so kind of trust your decision making,

807
00:48:33.160 --> 00:48:35.160
you know, process and strategy.

808
00:48:35.160 --> 00:48:37.680
And I think, I don't think either one is wrong.

809
00:48:37.680 --> 00:48:40.200
There is different approaches.

810
00:48:40.200 --> 00:48:41.600
On with the snack containers,

811
00:48:41.600 --> 00:48:43.720
it is that like this is a complimentary product,

812
00:48:43.720 --> 00:48:45.740
you could increase that cart value.

813
00:48:47.200 --> 00:48:50.600
Which could help with like increasing like brand loyalty,

814
00:48:50.600 --> 00:48:52.320
because now someone is thinking about

815
00:48:52.320 --> 00:48:54.680
like buying multiple products from you.

816
00:48:54.680 --> 00:48:56.880
That's just kind of where my brain is going.

817
00:48:58.000 --> 00:49:00.480
I love, I love the PPC,

818
00:49:00.480 --> 00:49:02.720
I get so jealous of like the PPC campaigns

819
00:49:02.720 --> 00:49:04.440
that require two or more products.

820
00:49:04.440 --> 00:49:06.240
I'm like, oh, I don't have that.

821
00:49:06.240 --> 00:49:08.640
So you could have like, there's certain campaigns

822
00:49:08.640 --> 00:49:11.120
that would be great for having two or more products.

823
00:49:11.120 --> 00:49:13.800
But it is a separate, it is a separate like,

824
00:49:13.840 --> 00:49:16.000
than like PPC add on,

825
00:49:16.000 --> 00:49:17.640
because it does like, to your point,

826
00:49:17.640 --> 00:49:19.200
it does have its own,

827
00:49:20.960 --> 00:49:25.200
its own TSCRKs, its own campaigns, things like that.

828
00:49:25.200 --> 00:49:27.240
Versus adding the variation

829
00:49:27.240 --> 00:49:28.680
where it's just on your listing,

830
00:49:28.680 --> 00:49:33.680
almost is like getting like more bang for your buck

831
00:49:34.800 --> 00:49:39.800
PPC wise, because you're paying what you're paying PPC wants.

832
00:49:39.840 --> 00:49:44.520
But having like advertising kind of multiple options,

833
00:49:46.040 --> 00:49:48.040
if they were me, like,

834
00:49:48.040 --> 00:49:50.800
what attracts me is probably the first option.

835
00:49:50.800 --> 00:49:55.560
But that's, I don't think that either one is wrong.

836
00:49:58.080 --> 00:50:00.080
And I think tying it back in.

837
00:50:00.000 --> 00:50:06.800
to what does your hero, your target audience want and need, and what is the best solution

838
00:50:06.800 --> 00:50:11.600
for them could also help bring clarity to the solution to the like what you're deciding.

839
00:50:14.320 --> 00:50:17.040
Did you know your audience better than I do for sure?

840
00:50:20.160 --> 00:50:26.880
Um, yeah, I mean, any one of us who have kids that we pack a lunch for is that are the target

841
00:50:26.880 --> 00:50:32.400
audience, right? So you know yourself and what you would choose and you probably know a handful

842
00:50:32.400 --> 00:50:37.760
of people and what they would choose. Maybe I have to, you know, get them to pull the social

843
00:50:37.760 --> 00:50:41.360
media channel and see. Could you do an IntelliVee poll?

844
00:50:43.520 --> 00:50:53.440
You know, I've done probably like six IntelliVee polls and I honestly don't think that they do a

845
00:50:53.440 --> 00:51:00.480
good job of getting like my real target customer. Okay. I was like, I mean, I'm a little annoyed

846
00:51:00.480 --> 00:51:09.680
with like people in that like 55 to 64 age bracket answering my polls like very clearly like I don't

847
00:51:11.280 --> 00:51:20.160
You can't filter that. I could, yeah. So I would. So yeah, I should. Yeah. Maybe I'll try the social

848
00:51:20.160 --> 00:51:27.680
media approach first and then I'll go to IntelliVee if I don't feel like I have enough data to answer

849
00:51:27.680 --> 00:51:34.640
the real question. Yeah. And the store manager was also like, don't buy a million units. Like,

850
00:51:34.640 --> 00:51:40.640
just try to buy a hundred. You know, there's no nothing to say that you need to buy 500 units on

851
00:51:41.360 --> 00:51:47.520
the first pass because you're going to pay storage fees on the back end. And so it's like on the one

852
00:51:47.520 --> 00:51:54.400
hand, I'm just kind of like, oh, you know, I could try both and do a hundred units of each and then

853
00:51:54.400 --> 00:52:00.880
see what happens. But, you know, it's like the stupid like doubt in the back of your head is

854
00:52:00.880 --> 00:52:08.720
like, oh, we're fixing to be here in Chinese New Year. And so it's like you put all that effort in

855
00:52:08.720 --> 00:52:11.360
and then you're like right in the middle of Chinese New Year, you're not going to get any more

856
00:52:12.000 --> 00:52:19.520
product if you go out of stock in the beginning of March. So, okay. Thanks. I'll do the social

857
00:52:19.520 --> 00:52:24.800
media poll and maybe the IntelliVee poll. And also just a reminder with your target audience,

858
00:52:24.800 --> 00:52:29.520
it's even, you know, this too, it's more specific than even someone who's packing a lunch for their

859
00:52:29.520 --> 00:52:37.440
kids because there's a lot of us that do this. I care less about what I'm packing and like,

860
00:52:38.400 --> 00:52:46.880
so I'm sort of your target audience, but not like your core. Like if I saw you and I was enticed

861
00:52:46.880 --> 00:52:52.000
with like, I mean, now I know you, so I'm biased, but like, if I didn't know you and I'm like

862
00:52:52.000 --> 00:52:56.080
looking at listings, I'm like, okay, like, let me kind of see the price. Like I'm a tight budget

863
00:52:56.080 --> 00:53:02.480
kind of person. Like, you know, it's got to work. So, but someone who is just like really committed

864
00:53:02.480 --> 00:53:06.880
to using like the stainless steel and stuff like that, they're not going to be considering other

865
00:53:06.880 --> 00:53:11.600
options that are not stainless steel. So that I would think about that person and their mentality

866
00:53:12.240 --> 00:53:17.520
and what they're, what are they packing for their kid? Like where, what kind of schools do their

867
00:53:17.520 --> 00:53:23.440
kids go to? Like, you know, what are their values and what does that mean about even the small

868
00:53:23.440 --> 00:53:29.520
decisions of what they buy for a lunchbox or snacks or things like that? That's my class.

869
00:53:29.920 --> 00:53:35.280
I want to get to Lindsay's question real quick. I'll try to stay on a few minutes over, but I have

870
00:53:35.280 --> 00:53:42.640
another call at noon. So is there anybody, she said, I'm literally here because I did my first

871
00:53:42.640 --> 00:53:46.960
IntelliView poll yesterday and my product loss, and now I just want to quit everything. So I would

872
00:53:46.960 --> 00:53:51.040
love to hear, I know a couple of you could chime in on this. I have thoughts, but I want to hear

873
00:53:51.040 --> 00:53:56.240
from everyone else too. I will say, I wasn't even going to bring it up except Christy mentioned

874
00:53:56.320 --> 00:54:02.320
the IntelliView poll. Like I literally am just in the room to listen to other people for like,

875
00:54:02.320 --> 00:54:08.800
to be in the room with solutionaries, because I tried other ways to get some encouragement

876
00:54:08.800 --> 00:54:13.600
this morning and was like, nope, this isn't working. So I wasn't even going to like pose

877
00:54:13.600 --> 00:54:16.960
any questions about anything today. I'm glad you did.

878
00:54:17.360 --> 00:54:31.840
Does anybody want to chime in before I do? What's your product? It is a yoga mat towel.

879
00:54:33.840 --> 00:54:42.240
What did the IntelliView poll actually say about it? So again, like very first one, but my two

880
00:54:42.240 --> 00:54:53.680
takeaways were, so I had, I did a hundred responses. I had 18 positive votes and 16

881
00:54:53.680 --> 00:55:00.000
negative votes. And the overwhelming majority of those votes were about the design of the towel.

882
00:55:00.000 --> 00:55:05.000
which the design of the towel is one of my innovations.

883
00:55:05.640 --> 00:55:10.640
It has alignment lines on the towel design itself.

884
00:55:13.000 --> 00:55:14.480
What you see mats that have those,

885
00:55:14.480 --> 00:55:16.440
but there is not a single yoga mat towel

886
00:55:16.440 --> 00:55:18.040
that I can find on the market anywhere

887
00:55:18.040 --> 00:55:19.960
that has alignment lines on it.

888
00:55:22.680 --> 00:55:24.400
And then my second takeaway,

889
00:55:24.400 --> 00:55:26.440
the winner of the poll was the cheapest

890
00:55:26.440 --> 00:55:28.700
and the loser was the most expensive.

891
00:55:28.700 --> 00:55:33.560
So it seems like an innovation doesn't really matter.

892
00:55:35.940 --> 00:55:38.700
See, this is my problem with IntelliView, Lindsay.

893
00:55:38.700 --> 00:55:42.540
This is like, I feel like people are using IntelliView

894
00:55:42.540 --> 00:55:44.880
as like a part-time side hustle

895
00:55:44.880 --> 00:55:49.000
and they're just answering questions to make money.

896
00:55:49.000 --> 00:55:53.380
And so the people who are answering the poll,

897
00:55:53.380 --> 00:55:57.060
in my opinion, I don't have any like data to support this,

898
00:55:57.100 --> 00:56:02.100
they are not upper middle class wealthy people

899
00:56:02.940 --> 00:56:06.060
who are maybe your target audience.

900
00:56:06.060 --> 00:56:09.340
They are people who are like hustling

901
00:56:10.220 --> 00:56:13.220
and maybe that's not your target audience.

902
00:56:13.220 --> 00:56:15.100
If what you're trying to make is something

903
00:56:15.100 --> 00:56:19.100
that's innovation and value-driven instead of price-driven.

904
00:56:19.100 --> 00:56:21.760
If you want price-driven information,

905
00:56:21.760 --> 00:56:24.960
I think IntelliView is like very good

906
00:56:24.960 --> 00:56:27.880
because like if you just put like your towel

907
00:56:27.880 --> 00:56:30.280
with everybody else the same price

908
00:56:30.280 --> 00:56:34.000
and then ask them the questions there,

909
00:56:34.000 --> 00:56:37.480
you would probably get more thought

910
00:56:37.480 --> 00:56:39.240
around what it is you're selling

911
00:56:39.240 --> 00:56:40.780
or what photo you're trying to use

912
00:56:40.780 --> 00:56:42.920
as your main image or whatever.

913
00:56:42.920 --> 00:56:46.420
But if there's something less expensive,

914
00:56:46.420 --> 00:56:49.920
I feel in my experience of like five or six polls,

915
00:56:49.920 --> 00:56:51.760
that's what they're picking.

916
00:56:51.760 --> 00:56:53.580
I agree a little bit with what Christy is saying.

917
00:56:53.980 --> 00:56:56.940
You really have to manipulate their thought process

918
00:56:56.940 --> 00:56:58.540
with the prompts that you give them

919
00:56:58.540 --> 00:57:00.340
and the situation, the scenario.

920
00:57:00.340 --> 00:57:04.580
So I like her example of like you don't even have

921
00:57:04.580 --> 00:57:06.840
to have the price included in there,

922
00:57:06.840 --> 00:57:09.340
it's just they're looking at it based on picture alone,

923
00:57:09.340 --> 00:57:12.820
which will still get you some hilarious idiotic responses

924
00:57:12.820 --> 00:57:14.700
because people are just making so much assumptions

925
00:57:14.700 --> 00:57:16.000
based on a picture.

926
00:57:16.000 --> 00:57:18.140
My encouragement to you is that literally

927
00:57:18.140 --> 00:57:21.820
like everybody loses their poll, loses, okay?

928
00:57:21.820 --> 00:57:25.260
So I don't think I've gotten on a call with somebody

929
00:57:25.260 --> 00:57:27.900
who has like quote unquote won their poll.

930
00:57:27.900 --> 00:57:29.620
So I just kind of want to like give you that.

931
00:57:29.620 --> 00:57:30.980
You're also putting up competitors

932
00:57:30.980 --> 00:57:35.180
who mostly have already optimized their main image.

933
00:57:35.180 --> 00:57:37.200
So the image you're pulling has been tested,

934
00:57:37.200 --> 00:57:39.300
whereas the one you're putting up has not been tested.

935
00:57:39.300 --> 00:57:41.340
You don't know that that's the best image

936
00:57:41.340 --> 00:57:42.800
for your product yet.

937
00:57:45.100 --> 00:57:48.980
With that said, design innovations are highly personal.

938
00:57:48.980 --> 00:57:53.380
So remember that you're pulling 100 people,

939
00:57:53.380 --> 00:57:55.820
not the thousands and millions of people

940
00:57:55.820 --> 00:57:58.400
that are on the Amazon platform.

941
00:57:58.400 --> 00:58:00.580
And design is preference.

942
00:58:00.580 --> 00:58:05.580
So you will have people that are attracted to your design.

943
00:58:06.780 --> 00:58:09.940
And also there is still ways to manipulate

944
00:58:09.940 --> 00:58:13.820
consumer psychology within the listing, even with design.

945
00:58:13.820 --> 00:58:15.820
You know, you could throw up a color

946
00:58:15.860 --> 00:58:18.940
and you can angle it any sort of way you want to.

947
00:58:18.940 --> 00:58:23.400
It's a relaxing, it's soothing, it's invigorating,

948
00:58:23.400 --> 00:58:27.340
it's whatever, like the level to which

949
00:58:27.340 --> 00:58:28.980
we can manipulate people,

950
00:58:28.980 --> 00:58:30.420
and I love using the word manipulate

951
00:58:30.420 --> 00:58:32.900
because it's just so satisfying in this context,

952
00:58:32.900 --> 00:58:36.740
is like insane with our listing and our main image

953
00:58:36.740 --> 00:58:38.300
and like our thumbnail.

954
00:58:38.300 --> 00:58:40.580
So I just want to encourage you to like look at it

955
00:58:40.580 --> 00:58:42.420
from a marketing perspective.

956
00:58:42.420 --> 00:58:44.420
What are these people saying?

957
00:58:44.460 --> 00:58:47.060
What are they like perceiving?

958
00:58:47.060 --> 00:58:49.860
And what is, how many times have you asked this question?

959
00:58:50.940 --> 00:58:54.340
Oh, Mikayla's asked this question

960
00:58:54.340 --> 00:58:57.860
about 12 Months to a Million at least twice in my, yeah.

961
00:58:57.860 --> 00:59:02.260
But a great book to read.

962
00:59:02.260 --> 00:59:07.260
Well, he, in the book, he launches a yoga mat.

963
00:59:08.060 --> 00:59:10.620
In the, like that's what his example is,

964
00:59:10.620 --> 00:59:13.140
is him and his partner launched,

965
00:59:13.140 --> 00:59:15.980
they didn't even do yoga, obviously.

966
00:59:15.980 --> 00:59:16.820
No, neither.

967
00:59:16.820 --> 00:59:19.540
But they like went into Facebook groups

968
00:59:19.540 --> 00:59:21.300
and said like, hey, we're trying to,

969
00:59:21.300 --> 00:59:24.180
to Facebook groups of people that do yoga.

970
00:59:24.180 --> 00:59:27.780
And he said like, hey, I'm trying to design

971
00:59:27.780 --> 00:59:30.140
the perfect yoga mat for you.

972
00:59:30.140 --> 00:59:32.060
Can you help me design it?

973
00:59:32.060 --> 00:59:34.460
Like, what do you think about this?

974
00:59:34.460 --> 00:59:36.140
Do you like this or this better?

975
00:59:36.140 --> 00:59:39.140
And so like people gave him the input

976
00:59:39.140 --> 00:59:41.460
and he took what he wanted out of that or whatever,

977
00:59:41.460 --> 00:59:42.940
but then he already had an audience

978
00:59:43.740 --> 00:59:44.580
because these people are like,

979
00:59:44.580 --> 00:59:45.420
hey, I helped design this, right?

980
00:59:45.420 --> 00:59:48.740
Like, they feel like they're part of the story.

981
00:59:48.740 --> 00:59:53.380
So it's kind of a double, you know, benefit there.

982
00:59:53.380 --> 00:59:55.180
So like go into the Facebook groups

983
00:59:55.180 --> 00:59:58.460
where the yoga moms hang out, yoga women,

984
00:59:58.460 --> 01:00:00.100
old retired ladies that are.

985
01:00:00.000 --> 01:00:02.700
doing yoga that have plenty of money, they're not worried about

986
01:00:02.700 --> 01:00:06.040
whether one costs them $10, and one costs them 20, they want the

987
01:00:06.040 --> 01:00:10.080
one that they want. And then ask them, you know, hey, what do you

988
01:00:10.080 --> 01:00:12.640
think about this? And you can even word it in a way so they

989
01:00:12.640 --> 01:00:17.360
feel like it's their idea. I had this idea of doing this, like,

990
01:00:17.360 --> 01:00:19.020
what do you think about that, even though you've already

991
01:00:19.020 --> 01:00:23.160
designed it, like, let them make them feel like they're part of

992
01:00:23.160 --> 01:00:24.360
that and then sell it to them.

993
01:00:24.960 --> 01:00:28.160
Yeah, yeah. Think about it all from a marketing, you're just

994
01:00:28.160 --> 01:00:30.440
looking to see how people are perceiving. So this is all going

995
01:00:30.440 --> 01:00:33.960
to influence your listing later on when you're setting all that

996
01:00:33.960 --> 01:00:38.200
up. You know, just in your infographics, like your images

997
01:00:38.200 --> 01:00:41.000
and stuff, like how you present it to people, that's what you're

998
01:00:41.000 --> 01:00:45.080
looking for. So you don't lose or win, you just get feedback

999
01:00:45.080 --> 01:00:49.600
that helps you make hopefully informed decisions soon, you

1000
01:00:49.600 --> 01:00:53.000
know, when you're launching. Casey, what did you want to add?

1001
01:00:53.600 --> 01:00:57.040
Oh, Lindsay, I ran into when I did my marketplace poll, I'll

1002
01:00:57.040 --> 01:01:01.600
tell you real quick, I ran into not being able to find white

1003
01:01:01.640 --> 01:01:06.840
backgrounds of my competitors. So it's like, they already had

1004
01:01:06.840 --> 01:01:12.280
all the, you know, a stuffed animal close to the tent or a

1005
01:01:12.280 --> 01:01:17.200
pillow or something. I mean, I spent hours trying to find, go

1006
01:01:17.200 --> 01:01:20.640
through all their photos. And even though you're supposed to

1007
01:01:20.640 --> 01:01:24.200
put it against a white background, it's like, nobody

1008
01:01:24.200 --> 01:01:27.080
like even Amazon wants your stuff to be against a white

1009
01:01:27.080 --> 01:01:30.520
background, because it affects like your account, like health

1010
01:01:30.520 --> 01:01:36.200
or whatever. And I couldn't find any. So in in my prompt, I was

1011
01:01:36.200 --> 01:01:41.200
like, not looking at the accessories in the photos.

1012
01:01:42.400 --> 01:01:45.680
Because mine was against a white background. So even though

1013
01:01:45.680 --> 01:01:50.160
people in their reviews were like, oh, it's too simple, but I

1014
01:01:50.160 --> 01:01:53.800
feel like my tent, it's very simple, but against a white

1015
01:01:53.800 --> 01:01:56.480
background, it's going to look more simple than the ones that

1016
01:01:56.480 --> 01:02:02.800
have plush animals and like all these other accessories and a

1017
01:02:02.800 --> 01:02:07.160
blanket in front of it. And so it just that was kind of I

1018
01:02:07.160 --> 01:02:10.800
didn't do well because of that reason. So I guess you also have

1019
01:02:10.800 --> 01:02:14.560
to take into consideration what else is in the photo other than

1020
01:02:15.800 --> 01:02:19.400
which I know you already know that, but it affected my poll,

1021
01:02:19.680 --> 01:02:23.640
but I couldn't find like even the coat, my coach at that time,

1022
01:02:23.880 --> 01:02:27.360
couldn't even find it. And I even went to the extent of going

1023
01:02:27.360 --> 01:02:31.880
to Alibaba to try to find some of the competitors and find some

1024
01:02:31.880 --> 01:02:35.760
that didn't have all the extra stuff like you would see in the

1025
01:02:35.760 --> 01:02:41.920
infographic photos, and I could not find it. So that was really,

1026
01:02:42.200 --> 01:02:48.000
I didn't strategically choose competitors that their photo was

1027
01:02:48.000 --> 01:02:52.320
laid out the same way as my photo, so that that wouldn't be

1028
01:02:52.920 --> 01:03:00.760
a variable. But I did like some of the comments. Like, two of

1029
01:03:00.760 --> 01:03:04.600
them had yoga mats underneath the towel and had like the

1030
01:03:04.600 --> 01:03:07.080
corner flipped up so you could see the yoga mat, which I did

1031
01:03:07.080 --> 01:03:10.720
not have. Some of the comments liked that. So like that does

1032
01:03:10.720 --> 01:03:15.640
inform a decision like I could use a picture like that. But you

1033
01:03:15.680 --> 01:03:20.400
know, you know, Rainmaker says, you have to win your IntelliView

1034
01:03:20.400 --> 01:03:25.960
poll before you launch. And I'm like, well, crap. Like nobody's

1035
01:03:25.960 --> 01:03:29.240
gonna buy my product. Literally the last 12 hours I've been

1036
01:03:29.240 --> 01:03:31.560
texting my husband about how I'm quitting everything.

1037
01:03:35.040 --> 01:03:36.440
Don't do that girl.

1038
01:03:36.560 --> 01:03:42.400
Don't, don't quit just based on 100 people who may or may not be

1039
01:03:42.400 --> 01:03:47.240
your target audience. You're better off definitely launching

1040
01:03:47.480 --> 01:03:52.280
and just like leaving it to the Amazon masses to decide. But

1041
01:03:52.320 --> 01:03:56.960
also, you know, what Michaela just said, if you are in any

1042
01:03:56.960 --> 01:04:01.280
Facebook groups that target yoga, then you could post your

1043
01:04:01.280 --> 01:04:06.720
photo there and ask if people would buy it or what their

1044
01:04:06.720 --> 01:04:09.760
thoughts are, or hey, I just saw this cool product. What do you

1045
01:04:09.760 --> 01:04:12.960
think kind of and just see what sentiment is there?

1046
01:04:13.360 --> 01:04:16.720
Yeah, that's a good idea. I like the third person like I just saw

1047
01:04:16.720 --> 01:04:23.680
this product. The other piece, like I have two innovations, I

1048
01:04:23.680 --> 01:04:26.840
have the alignment lines. And then the other thing that I

1049
01:04:26.840 --> 01:04:30.320
added to it that I don't see anywhere on Amazon marketplace

1050
01:04:30.680 --> 01:04:34.160
is an antimicrobial treatment on the towel. So kind of like a

1051
01:04:34.160 --> 01:04:39.520
Norwex towel treatment. And I did get some positive feedback

1052
01:04:39.520 --> 01:04:41.040
on that. But

1053
01:04:42.360 --> 01:04:44.840
don't put that in your listing, because they're going to flag

1054
01:04:44.840 --> 01:04:49.320
you for a pesticide thing. And then they're going to make it so

1055
01:04:49.320 --> 01:04:51.520
that you're it will be suppressed and you'll have to

1056
01:04:51.520 --> 01:04:56.200
remove antimicrobial language unless you have the testing

1057
01:04:56.200 --> 01:05:00.080
documents to demonstrate that you can advertise.

1058
01:05:00.000 --> 01:05:07.560
that. So you could say it. Yeah, you can say it on the social media channels, but you're

1059
01:05:07.560 --> 01:05:16.080
like, I have a lunchbox and I said, there's no cracks. Like it has, I said it has rounded

1060
01:05:16.080 --> 01:05:23.520
bottom. So no mildew forms in the cracks and crevices. And they took down my listing for

1061
01:05:23.520 --> 01:05:29.840
like 10 days. And then I had to remove the word mildew. I could keep crumbs, but I had

1062
01:05:29.840 --> 01:05:39.520
to remove mildew and then they let it go back online. Wow. Well, I'm also like, I mean,

1063
01:05:39.520 --> 01:05:44.560
I can potentially have the manufacturer remove the silver ion treatment because if I can't

1064
01:05:44.560 --> 01:05:57.280
advertise that, then why do it? Yeah, I think you could say I have the silver ion treatment

1065
01:05:57.280 --> 01:06:04.560
and see if there's probably forums on Amazon help that you could ask to see if that would

1066
01:06:04.560 --> 01:06:12.080
flag their system. And then on your social media and other marketing, you could say something

1067
01:06:12.080 --> 01:06:19.840
about what silver ion treatment does. So you could advertise that you have it without saying

1068
01:06:19.840 --> 01:06:32.960
it's antimicrobial. Okay. Awesome. Well, thank you guys. Yeah. So how close are you to actually

1069
01:06:32.960 --> 01:06:40.960
like having it shipped in the Amazon warehouse? I have my golden sample. That's where I am.

1070
01:06:42.080 --> 01:06:48.000
And so like on my to do list for the last several weeks has been like bulk order question mark.

1071
01:06:50.800 --> 01:06:57.200
Because I don't have, I don't have the confidence yet. Post in the app.

1072
01:06:58.480 --> 01:07:04.880
Like, you could even post like a screenshot of your IntelliVie, the comparisons, and just say

1073
01:07:04.880 --> 01:07:10.800
like, hey, like, I didn't win. It could just be the price, but like, what do you guys think? Because

1074
01:07:10.800 --> 01:07:16.640
that way you're getting a room full of entrepreneurs and not random, like Christy said, not

1075
01:07:16.640 --> 01:07:20.240
random people trying to, cause everybody's trying to do these side hustles now. Like they don't

1076
01:07:20.240 --> 01:07:24.720
really care what you're doing or why you're doing it. They just care that they get their paycheck.

1077
01:07:24.720 --> 01:07:30.800
You know, I didn't have to do IntelliVie was not taught IntelliVie. Literally I got through the

1078
01:07:30.800 --> 01:07:36.080
course and then they started pushing IntelliVie. So I was like, I'm so glad I even like looked at

1079
01:07:36.080 --> 01:07:40.960
it. Like I already had my, like my first bull order was already in production and I was like,

1080
01:07:40.960 --> 01:07:44.400
maybe I should do this. And then the more I looked into it, I was like, I don't like this.

1081
01:07:46.960 --> 01:07:53.120
So I was thankful that I got to skip that step. I see the benefit in it. Absolutely. But I can

1082
01:07:53.120 --> 01:07:58.880
understand like the stress in it too. Yeah. Thinking that that's going to be a predictor of

1083
01:07:59.600 --> 01:08:03.840
how your product's going to sell is literally the roadblock for me.

1084
01:08:03.840 --> 01:08:12.960
Well, like I, what I've found in my market is that actually I found that my sales improved

1085
01:08:12.960 --> 01:08:18.720
when I raised my price. And that's different for every market, obviously. But for me,

1086
01:08:18.720 --> 01:08:28.800
you know, it's a kitchen home product and like there's, there's like Chinese manufacturers are

1087
01:08:28.800 --> 01:08:37.840
selling it for 15, $20. Right. And I was sitting like right around 20. And so I was like at the

1088
01:08:37.840 --> 01:08:46.479
high end of the bargain shoppers and, but away from the premium because like the premium is like

1089
01:08:46.479 --> 01:08:53.120
$33. So I increased my price and my sales improved. So that's not like, so, I mean,

1090
01:08:53.120 --> 01:08:57.680
if I had posted that on IntelliVee and there was a very similar design to mine that was,

1091
01:08:58.319 --> 01:09:05.760
you know, $15 and I'm posting mine beside it for mine, I'm selling for $27 now.

1092
01:09:06.560 --> 01:09:11.200
IntelliVee would have said, well, obviously the cheap one, because they're not actually

1093
01:09:11.200 --> 01:09:17.520
going to buy it. They're not actually going to use it. I'm not selling to them. I'm selling to

1094
01:09:17.520 --> 01:09:23.920
the mom who's thinking about feeding her family. Like, oh, I want something quality that I'm going

1095
01:09:23.920 --> 01:09:32.560
to, you know, put my food in, you know? So yeah, I would say the Facebook group is going to help for

1096
01:09:32.560 --> 01:09:37.120
sure. Yeah. I think you're better off doing a Facebook group than IntelliVee because I,

1097
01:09:37.760 --> 01:09:42.000
I would have to say I've done like three polls on IntelliVee and they were not all,

1098
01:09:42.000 --> 01:09:47.359
but there are so many different, there are so many variables that have to like go into play with like

1099
01:09:47.359 --> 01:09:55.360
a positive outcome. I feel like on IntelliVee, you know, so, and you have to pay for that too.

1100
01:09:55.360 --> 01:09:59.840
Right. Well, and then I hopped on like the Rainmaker community.

1101
01:10:00.000 --> 01:10:02.880
and I'm just scrolling like community posts

1102
01:10:02.880 --> 01:10:07.160
and I swear like 25% of the posts in the last 30 days

1103
01:10:07.160 --> 01:10:09.160
have been people wanting to know

1104
01:10:09.160 --> 01:10:10.720
how to sell their Amazon business.

1105
01:10:10.720 --> 01:10:13.680
And I'm like, nope, this isn't the encouragement that I need.

1106
01:10:13.680 --> 01:10:14.520
Oh no.

1107
01:10:14.520 --> 01:10:17.180
Well, that's a lot of what, I mean,

1108
01:10:18.200 --> 01:10:21.560
so when you start, when you get into this business,

1109
01:10:21.560 --> 01:10:23.560
like when I first started with Rainmakers,

1110
01:10:23.560 --> 01:10:26.000
like my goal, like people would talk about like,

1111
01:10:26.000 --> 01:10:28.360
oh, I wanna build a business to sell it, right?

1112
01:10:28.360 --> 01:10:30.920
And that was at the time,

1113
01:10:30.920 --> 01:10:35.120
like that was way out of my realm, you know?

1114
01:10:35.120 --> 01:10:39.160
But as my business expands, I see the big picture,

1115
01:10:39.160 --> 01:10:42.280
like, and that for some people, that is their goal.

1116
01:10:42.280 --> 01:10:46.560
It's not a, if they're selling their Amazon business,

1117
01:10:46.560 --> 01:10:49.320
it's because they can turn that profit

1118
01:10:49.320 --> 01:10:50.880
and do something else with it.

1119
01:10:50.880 --> 01:10:54.400
And that's, so I'm gonna, Chrissy, I'm gonna say it again,

1120
01:10:54.400 --> 01:10:55.920
12 months to a million.

1121
01:10:56.680 --> 01:10:59.280
I'm gonna start keeping a tally.

1122
01:11:00.720 --> 01:11:04.160
I'm telling you like, that is literally like his strategy

1123
01:11:04.160 --> 01:11:07.680
that he teaches is like build a business and sell it.

1124
01:11:07.680 --> 01:11:09.720
Like he didn't care anything in the world

1125
01:11:09.720 --> 01:11:11.520
about a yoga business, right?

1126
01:11:11.520 --> 01:11:13.400
He built the business to sell it.

1127
01:11:13.400 --> 01:11:14.540
And then he took that money

1128
01:11:14.540 --> 01:11:16.080
and he built another business and sell it.

1129
01:11:16.080 --> 01:11:19.080
So don't like, and also like, I mean, it's not in that,

1130
01:11:19.080 --> 01:11:21.100
it used to be worse in the Facebook group

1131
01:11:21.100 --> 01:11:22.320
than it is in the app.

1132
01:11:22.320 --> 01:11:24.120
But when I was at the stage that you're at,

1133
01:11:24.120 --> 01:11:27.440
I really had to like step away from the Facebook group

1134
01:11:27.440 --> 01:11:30.160
or at least retrain my mind

1135
01:11:30.160 --> 01:11:32.800
because people are a lot faster

1136
01:11:32.800 --> 01:11:36.200
to tell you the negative things than they are the positive.

1137
01:11:36.200 --> 01:11:40.480
Like we're not in there posting about the successes as much.

1138
01:11:40.480 --> 01:11:42.360
We're just, we're just living them, right?

1139
01:11:42.360 --> 01:11:45.480
But like the people that are going through negative things

1140
01:11:45.480 --> 01:11:47.640
and what you're dealing with now, that's a hurdle.

1141
01:11:47.640 --> 01:11:49.320
Like that's a hurdle that you're going through.

1142
01:11:49.320 --> 01:11:51.040
So you have a choice.

1143
01:11:51.040 --> 01:11:54.120
Either you jump the hurdle or you quit.

1144
01:11:54.120 --> 01:11:54.960
Yeah.

1145
01:11:54.960 --> 01:11:57.040
And there are certain people in the group now

1146
01:11:57.040 --> 01:11:59.840
and there have always been for the last three years

1147
01:11:59.840 --> 01:12:02.760
that when they get to the hurdles,

1148
01:12:02.760 --> 01:12:04.600
they might not actually quit,

1149
01:12:04.600 --> 01:12:06.840
but they're gonna post on the page

1150
01:12:06.840 --> 01:12:09.240
and act like they're going to, you know?

1151
01:12:09.240 --> 01:12:11.880
And then it's just, you get to a point

1152
01:12:11.880 --> 01:12:14.200
where like the hurdles are just part of the journey.

1153
01:12:14.200 --> 01:12:16.960
They're just, you just keep moving through them

1154
01:12:16.960 --> 01:12:18.120
and they seem huge.

1155
01:12:18.480 --> 01:12:21.360
Like my niece is, she's in college

1156
01:12:21.360 --> 01:12:23.600
and she's been living on campus.

1157
01:12:23.600 --> 01:12:25.840
Well, living on campus is easier.

1158
01:12:25.840 --> 01:12:27.680
The school figures it out for you.

1159
01:12:27.680 --> 01:12:31.480
Well, for next year, they don't have any on housing.

1160
01:12:31.480 --> 01:12:33.800
So she's jumping through this hurdle

1161
01:12:33.800 --> 01:12:36.440
of trying to find an apartment off campus.

1162
01:12:36.440 --> 01:12:38.560
Like to us, that's a small thing.

1163
01:12:38.560 --> 01:12:42.320
To a 19 year old, she's like calling me in a panic.

1164
01:12:42.320 --> 01:12:43.160
Like, what do I do?

1165
01:12:43.160 --> 01:12:45.280
And I'm like, these are the hurdles of life.

1166
01:12:45.280 --> 01:12:49.160
Like you, at this moment, this feels so stressful,

1167
01:12:49.160 --> 01:12:50.560
but in a few years, you'll be like,

1168
01:12:50.560 --> 01:12:52.120
gosh, I'm glad I did that then

1169
01:12:52.120 --> 01:12:53.480
because now it's not a big deal.

1170
01:12:53.480 --> 01:12:56.240
I can just get an apartment and do all the things.

1171
01:12:56.240 --> 01:12:57.120
It's the same thing.

1172
01:12:57.120 --> 01:13:01.000
Like there's just all these different steps

1173
01:13:01.000 --> 01:13:03.240
and there are gonna be people that jump in the group

1174
01:13:03.240 --> 01:13:05.320
to post all the negative aspects.

1175
01:13:05.320 --> 01:13:07.720
And then there are gonna be people that just do it.

1176
01:13:07.720 --> 01:13:08.560
Right.

1177
01:13:09.440 --> 01:13:11.960
Put your goggles on when you're reviewing on this.

1178
01:13:12.960 --> 01:13:16.960
I wonder if you can go to like a yoga studio near you

1179
01:13:16.960 --> 01:13:18.920
or talk like in your neighborhood

1180
01:13:18.920 --> 01:13:21.600
and to people who actually do yoga

1181
01:13:21.600 --> 01:13:26.600
and talk to actual customers that would buy a yoga towel

1182
01:13:26.960 --> 01:13:29.440
or like actually practice yoga

1183
01:13:29.440 --> 01:13:32.840
and ask them with your golden sample in hand

1184
01:13:32.840 --> 01:13:34.680
and they can feel the quality,

1185
01:13:34.680 --> 01:13:37.800
ask them like their thoughts and impressions

1186
01:13:37.800 --> 01:13:41.400
and what they feel is the most important thing

1187
01:13:41.840 --> 01:13:44.320
or the most impressive part of your product.

1188
01:13:44.320 --> 01:13:46.600
And then, you know, that's how you know

1189
01:13:46.600 --> 01:13:49.920
what you wanna market to them.

1190
01:13:49.920 --> 01:13:53.240
And I'm kind of holding on to like a couple

1191
01:13:53.240 --> 01:13:55.560
of the positive comments that were like,

1192
01:13:55.560 --> 01:13:58.520
this one seems the most thought out and beautifully designed

1193
01:13:58.520 --> 01:14:01.240
and like that would be the kind of person

1194
01:14:01.240 --> 01:14:02.920
that I would sell that to.

1195
01:14:02.920 --> 01:14:03.760
Yes.

1196
01:14:03.760 --> 01:14:05.960
And actually you saying that Lindsey,

1197
01:14:05.960 --> 01:14:09.320
I've gotten a lot of those on my reviews.

1198
01:14:09.320 --> 01:14:13.760
Like now that my tent is launched

1199
01:14:13.760 --> 01:14:16.960
and even though like I'm frustrated

1200
01:14:16.960 --> 01:14:19.600
and things are going slowly and I feel like I'm,

1201
01:14:19.600 --> 01:14:23.040
you know, I feel like I'm going upstream

1202
01:14:23.040 --> 01:14:24.760
trying to just like get sales

1203
01:14:24.760 --> 01:14:27.040
when I'm spending all this money towards PPC.

1204
01:14:27.040 --> 01:14:31.160
It's like, I'm holding on to those positive reviews

1205
01:14:31.160 --> 01:14:33.880
that I'm not seeing with my competitors

1206
01:14:33.880 --> 01:14:36.080
because I think that's just,

1207
01:14:36.080 --> 01:14:38.560
that's really what's keeping me going

1208
01:14:38.600 --> 01:14:40.920
because people do say, oh my gosh,

1209
01:14:40.920 --> 01:14:42.880
like the quality is amazing.

1210
01:14:42.880 --> 01:14:47.000
I have bought five tents and this is by far the best one.

1211
01:14:47.000 --> 01:14:51.560
So that's why I kept saying to Gabby earlier,

1212
01:14:51.560 --> 01:14:56.320
I was like, I feel very confident in my product.

1213
01:14:56.320 --> 01:14:59.320
It's just, when are these,

1214
01:14:59.320 --> 01:15:00.400
like Mikayla was saying,

1215
01:15:00.000 --> 01:15:05.720
saying like, when are these like, you know, valleys gonna

1216
01:15:05.760 --> 01:15:09.400
like, when are things gonna get better, basically. So

1217
01:15:09.600 --> 01:15:13.920
when did you launch Casey? I missed that. I think I launched

1218
01:15:13.920 --> 01:15:20.600
like mid November. So like, I'm so I've launched twice. Well, I

1219
01:15:20.600 --> 01:15:23.160
went out of stock. So same product, but like I launched

1220
01:15:23.160 --> 01:15:28.320
originally in January of last last 2020. I don't know.

1221
01:15:28.720 --> 01:15:35.200
Launched in January, right. And I would say that it about three

1222
01:15:35.200 --> 01:15:39.480
months is when I started to see like, okay, this is good. And

1223
01:15:39.480 --> 01:15:45.520
then I went out of stock. So, um, then I launched again. And

1224
01:15:45.520 --> 01:15:49.640
this time, so the first time I did the PPC myself, the second

1225
01:15:49.640 --> 01:15:53.840
time I hired the PPC out, and in my mind, I was thinking, well,

1226
01:15:53.840 --> 01:15:58.040
if I hire the PPC out, then it should happen quicker, right?

1227
01:15:58.520 --> 01:16:05.320
And I would still say so I launched again in August. And I

1228
01:16:05.320 --> 01:16:11.200
would say, probably still two months, three months before and

1229
01:16:11.200 --> 01:16:15.080
I mean, even like I had a month or two where I was paying Amazon

1230
01:16:15.080 --> 01:16:19.680
and they weren't paying me. So I think I and so I figured out

1231
01:16:19.680 --> 01:16:25.840
that I think three months is about what it takes for things

1232
01:16:25.840 --> 01:16:29.720
to really start to improve. Now, I don't like your ACoS at

1233
01:16:29.720 --> 01:16:32.840
all. Like I would definitely like, look into somebody else

1234
01:16:32.840 --> 01:16:34.480
for that. But I mean,

1235
01:16:34.760 --> 01:16:38.960
I'm just like, I don't. And the crazy thing is like, I like I

1236
01:16:38.960 --> 01:16:44.280
said, I, I have a brain on me, you know. And that's not even

1237
01:16:44.400 --> 01:16:49.760
that is not even my expertise. And I'm over here. And I also

1238
01:16:49.800 --> 01:16:55.240
launched another business and I paid somebody to do my website

1239
01:16:55.240 --> 01:16:59.040
and I totally had to recreate my website. And so like I'm

1240
01:16:59.040 --> 01:17:03.440
seeing this is they really talk you up with their product and

1241
01:17:03.440 --> 01:17:08.280
they're like, Oh my gosh, it's gonna be so great. But I don't

1242
01:17:08.280 --> 01:17:11.400
know, I'm just seeing that trend in my life at the moment. So I

1243
01:17:11.400 --> 01:17:17.240
just I'm seeing a lot of money going out. And thankfully, you

1244
01:17:17.240 --> 01:17:20.360
know, I actually had some money put away. So I did not have to

1245
01:17:20.360 --> 01:17:23.440
like take any, I didn't have to do a business loan, like

1246
01:17:23.440 --> 01:17:28.440
nothing. So I am very grateful for that. But I'm also just

1247
01:17:28.920 --> 01:17:33.720
like, I was hoping that they would move a little faster. But

1248
01:17:34.280 --> 01:17:38.240
I know it's gonna take some time to because a lot of my

1249
01:17:38.240 --> 01:17:41.600
competitors have like their own websites, they have multiple

1250
01:17:41.600 --> 01:17:46.720
tents. I mean, their reviews are trash, you know, they're not

1251
01:17:46.720 --> 01:17:51.200
great. And a lot of the ones that I got before even just

1252
01:17:51.200 --> 01:17:55.120
through when I was innovating my tent, and I ordered probably

1253
01:17:55.120 --> 01:17:57.640
like nine different tents. And I'm like, what am I going to do

1254
01:17:57.640 --> 01:18:00.600
with these? Well, some of them didn't come with the lights, or

1255
01:18:00.600 --> 01:18:03.280
they didn't come with instruction. So I'm like, and

1256
01:18:03.280 --> 01:18:07.080
they didn't even come with a bag. Like, I this is my bag

1257
01:18:07.080 --> 01:18:11.880
right here. It's like, it's in this cute little, and that's

1258
01:18:11.880 --> 01:18:15.000
what people really like. And it's just I'm seeing the

1259
01:18:15.000 --> 01:18:19.800
positive, but I'm not seeing the positive on the sales. So it'll

1260
01:18:19.800 --> 01:18:24.040
come so and I know it's gonna take time. And, but it's really

1261
01:18:24.040 --> 01:18:26.920
hard. Also, my husband's over here, and he doesn't fully

1262
01:18:26.920 --> 01:18:29.960
understand. And I'm hoping y'all kind of deal with some of the

1263
01:18:29.960 --> 01:18:32.480
same things because I'm like, he's like, have you had any

1264
01:18:32.480 --> 01:18:36.640
sales today? And it puts a lot of weight on me because I'm

1265
01:18:36.640 --> 01:18:39.200
like, no, like I, it takes time.

1266
01:18:39.200 --> 01:18:42.800
My answer to my husband has always been because he doesn't

1267
01:18:42.800 --> 01:18:45.600
understand it either. But he you know, he believes in me and

1268
01:18:45.600 --> 01:18:47.560
whatnot, which is very beneficial. You know, it helps

1269
01:18:47.560 --> 01:18:51.720
a lot. But my answer to him has always been like, I don't know

1270
01:18:51.720 --> 01:18:54.840
where this business is going. But I know God called me to do

1271
01:18:54.840 --> 01:18:58.200
it. And let me tell you what shuts him up quicker than me.

1272
01:18:59.160 --> 01:19:02.080
Nothing shuts him up quicker than me saying I don't know

1273
01:19:02.080 --> 01:19:05.920
where we're going. But I know God called me to do it. So I'm

1274
01:19:05.920 --> 01:19:08.200
just gonna keep I'm gonna keep following what he's telling me

1275
01:19:08.200 --> 01:19:09.840
to do. And he's like, okay, you're right.

1276
01:19:10.520 --> 01:19:11.640
Yeah, I love that.

1277
01:19:11.680 --> 01:19:13.040
Barbie is for me to

1278
01:19:14.080 --> 01:19:15.320
I know I just

1279
01:19:15.760 --> 01:19:16.560
Jesus.

1280
01:19:17.600 --> 01:19:22.640
Yeah, I, I didn't really think I would be putting so much. And I

1281
01:19:22.640 --> 01:19:25.560
know I keep talking about money because I'm just very new to

1282
01:19:25.560 --> 01:19:29.880
this. But I also have a $60 product. So it was a lot of

1283
01:19:29.880 --> 01:19:35.320
money to put forth. And like I said, I did it all the right I

1284
01:19:35.320 --> 01:19:39.000
felt like I did it all the right way. I got a trademark attorney

1285
01:19:39.000 --> 01:19:46.160
I, you know, so I've had a lot of peace with the process. And

1286
01:19:46.280 --> 01:19:50.320
that just gives me hope. You know, yeah, I understand

1287
01:19:50.320 --> 01:19:53.720
completely. I'm confident in what I put out and my husband

1288
01:19:53.720 --> 01:19:56.920
he's a gentle giant. Like he says the same thing. He's not

1289
01:19:56.920 --> 01:19:59.960
one that's like, Oh my gosh, you put, you know,

1290
01:20:00.000 --> 01:20:04.520
so much money into this, he's, he just, he's excited because

1291
01:20:04.520 --> 01:20:06.880
I feel like I put more of the pressure on myself

1292
01:20:06.880 --> 01:20:10.840
than my husband did, because I wanted to show him

1293
01:20:10.840 --> 01:20:14.040
that the money that we invested was coming back out.

1294
01:20:14.040 --> 01:20:15.780
And he, he never did that to me.

1295
01:20:15.780 --> 01:20:18.920
He was just asking me questions out of interest

1296
01:20:18.920 --> 01:20:21.200
and I did exactly what you did.

1297
01:20:21.200 --> 01:20:24.080
And I'm like, Oh, all this pressure on my chest.

1298
01:20:24.080 --> 01:20:24.920
I don't know.

1299
01:20:24.920 --> 01:20:25.740
Like, I don't know.

1300
01:20:25.740 --> 01:20:26.580
I don't know.

1301
01:20:26.580 --> 01:20:28.480
And it was me, like it was, it wasn't him.

1302
01:20:28.520 --> 01:20:30.320
It was me putting that pressure on myself.

1303
01:20:30.320 --> 01:20:33.480
Like, he's like, well, I'm just, you know, trying to ask.

1304
01:20:33.480 --> 01:20:34.320
But yeah.

1305
01:20:34.320 --> 01:20:35.440
What about you, Christy?

1306
01:20:35.440 --> 01:20:37.720
I know I've seen you on calls, but I haven't really,

1307
01:20:37.720 --> 01:20:42.720
how long have you been like launched?

1308
01:20:43.000 --> 01:20:45.200
My product launched in July.

1309
01:20:46.560 --> 01:20:49.600
And so I launched one color of this.

1310
01:20:50.920 --> 01:20:53.040
It's like a bento box set.

1311
01:20:53.040 --> 01:20:55.400
It's this green color was the first color.

1312
01:20:55.400 --> 01:20:57.020
It's dark in my office.

1313
01:20:57.060 --> 01:20:59.580
It's not, it's not like a olive green.

1314
01:20:59.580 --> 01:21:04.420
It's more like a mint green was the first color.

1315
01:21:04.420 --> 01:21:07.860
And then I have on the boat, a pink one

1316
01:21:07.860 --> 01:21:09.180
and what was supposed to be blue,

1317
01:21:09.180 --> 01:21:14.180
but it's actually periwinkle that is coming out in February

1318
01:21:15.060 --> 01:21:17.940
whenever it gets checked into the warehouse.

1319
01:21:17.940 --> 01:21:19.540
So it'll have three different colors.

1320
01:21:19.540 --> 01:21:23.180
It has a snap container and a sauce container

1321
01:21:23.180 --> 01:21:24.260
with the bento box.

1322
01:21:24.260 --> 01:21:25.320
So it's like a set.

1323
01:21:27.260 --> 01:21:28.460
That's the lunchbox brand.

1324
01:21:28.460 --> 01:21:32.460
I also have this affirmation.

1325
01:21:32.460 --> 01:21:33.660
I'm always on blur

1326
01:21:33.660 --> 01:21:36.100
because I have a really chaotic background

1327
01:21:36.100 --> 01:21:38.740
with this affirmation card deck,

1328
01:21:38.740 --> 01:21:42.300
which I haven't even started PPC on it.

1329
01:21:42.300 --> 01:21:47.300
I started like a FBM from my house in December.

1330
01:21:47.980 --> 01:21:49.780
I got really excited because I made one sale

1331
01:21:49.780 --> 01:21:51.900
in the first week that it was on FBM

1332
01:21:51.900 --> 01:21:53.940
and I haven't made another sale since.

1333
01:21:53.940 --> 01:21:58.340
And so I'm actually, I like, I'm so bitter at Jeff Bezos

1334
01:21:58.340 --> 01:22:00.820
and I don't wanna give him any money

1335
01:22:00.820 --> 01:22:03.620
for PPC for this product

1336
01:22:03.620 --> 01:22:07.060
because I feel like I can really sell it

1337
01:22:07.060 --> 01:22:10.380
direct to customer without PPC

1338
01:22:10.380 --> 01:22:12.740
because there's not a lot on Amazon

1339
01:22:12.740 --> 01:22:16.300
that are direct to kids.

1340
01:22:16.300 --> 01:22:20.980
And so I'm gonna put it on Etsy this week

1341
01:22:20.980 --> 01:22:25.980
and I'm gonna run TikTok in meta ads to my Etsy store.

1342
01:22:26.940 --> 01:22:29.380
And so that's kind of my game plan.

1343
01:22:29.380 --> 01:22:30.660
It's on Amazon.

1344
01:22:30.660 --> 01:22:34.980
I have some stuff like being checked into FBA now this week

1345
01:22:34.980 --> 01:22:38.100
but I'm not gonna do PPC on it

1346
01:22:38.100 --> 01:22:40.700
until I decide that I'm willing

1347
01:22:40.700 --> 01:22:42.540
to give Jeff Bezos more money.

1348
01:22:44.420 --> 01:22:47.780
The lunchbox market is super competitive

1349
01:22:47.780 --> 01:22:50.740
because most people, like Gabby said,

1350
01:22:51.500 --> 01:22:53.940
they buy what's at Target or Walmart

1351
01:22:53.940 --> 01:22:56.460
and it's like on sale for back to school.

1352
01:22:56.460 --> 01:22:59.060
It's like very like visual, like you can see it.

1353
01:22:59.060 --> 01:23:01.860
And it's like, oh yes, I do need this container.

1354
01:23:01.860 --> 01:23:03.940
And so they scoop it up when they're scooping up

1355
01:23:03.940 --> 01:23:06.660
all the pencils and stuff you would never buy on Amazon

1356
01:23:06.660 --> 01:23:09.140
because you just wouldn't.

1357
01:23:09.140 --> 01:23:13.580
You just like, you need three tiny folders

1358
01:23:13.580 --> 01:23:15.580
and you're gonna not need 20 of them

1359
01:23:15.580 --> 01:23:17.140
from Amazon or something.

1360
01:23:17.140 --> 01:23:21.180
Long story short, I launched in July.

1361
01:23:21.180 --> 01:23:23.180
I'm trying to like scale up

1362
01:23:23.180 --> 01:23:27.380
to have at least five ASINs before next July.

1363
01:23:27.380 --> 01:23:30.860
June is like really the back to school shopping season start

1364
01:23:30.860 --> 01:23:32.820
and so that's the plan.

1365
01:23:32.820 --> 01:23:37.820
Right now I'm making some digital products to put on Etsy

1366
01:23:38.140 --> 01:23:41.540
that are like lead gen for the lunchbox.

1367
01:23:41.540 --> 01:23:43.300
I have a Shopify store

1368
01:23:43.300 --> 01:23:45.500
that I'm selling that same lunchbox

1369
01:23:45.500 --> 01:23:49.180
and I actually have to pack two units today to ship

1370
01:23:49.180 --> 01:23:51.220
that I sold overnight on my Shopify store.

1371
01:23:51.220 --> 01:23:55.580
So I would say that my A cost is still in that 70% range.

1372
01:23:55.580 --> 01:23:56.940
I'm right there with you.

1373
01:23:56.940 --> 01:23:59.260
I don't, I am not profitable

1374
01:23:59.260 --> 01:24:01.820
but it's a very competitive market

1375
01:24:01.820 --> 01:24:06.540
and I am aiming towards having a profitable business

1376
01:24:06.540 --> 01:24:08.700
like a year from now.

1377
01:24:08.700 --> 01:24:09.620
Right.

1378
01:24:09.620 --> 01:24:11.180
Yeah.

1379
01:24:11.180 --> 01:24:12.020
Well, good.

1380
01:24:12.020 --> 01:24:13.940
That's, I mean, it sounds like you have a very,

1381
01:24:13.940 --> 01:24:17.020
I mean, you know, it's a practical item,

1382
01:24:17.020 --> 01:24:18.980
you know, it's like.

1383
01:24:18.980 --> 01:24:19.820
Yeah.

1384
01:24:19.820 --> 01:24:23.140
As far as the lunch, the bank go box goes.

1385
01:24:23.140 --> 01:24:24.740
So that's awesome.

1386
01:24:24.740 --> 01:24:28.220
Yeah, I just, I haven't,

1387
01:24:28.220 --> 01:24:31.140
I also haven't really gotten into,

1388
01:24:31.140 --> 01:24:33.060
like I was on the call before this

1389
01:24:33.060 --> 01:24:35.100
and I know Micaela, I think you were on too

1390
01:24:35.100 --> 01:24:37.060
but were you on that call before this?

1391
01:24:37.060 --> 01:24:37.900
Okay.

1392
01:24:37.900 --> 01:24:39.180
Yeah.

1393
01:24:39.180 --> 01:24:40.020
Okay, yeah.

1394
01:24:40.020 --> 01:24:40.860
Who hasn't been?

1395
01:24:40.900 --> 01:24:44.860
I haven't even, I have not done anything with that,

1396
01:24:44.860 --> 01:24:46.140
like the rainflow.

1397
01:24:46.140 --> 01:24:49.660
So is that something y'all would suggest me like get into

1398
01:24:49.660 --> 01:24:51.300
because I mean, I'm doing good enough

1399
01:24:51.300 --> 01:24:53.620
just like getting my products launched.

1400
01:24:53.620 --> 01:24:55.700
Are you on social media?

1401
01:24:55.700 --> 01:24:57.380
I am, yes.

1402
01:24:57.380 --> 01:24:59.860
So do you have a Facebook page for your?

1403
01:25:00.000 --> 01:25:03.760
I mean, an Instagram page for your brand yet?

1404
01:25:03.760 --> 01:25:05.720
I don't know.

1405
01:25:05.720 --> 01:25:08.920
So I have found, and consistently,

1406
01:25:08.920 --> 01:25:10.780
whenever I get my reports,

1407
01:25:12.200 --> 01:25:17.200
I have found that my organic sales are high

1408
01:25:18.160 --> 01:25:20.360
and that helps me a lot.

1409
01:25:21.280 --> 01:25:24.800
My ACOS is, I don't know, usually it's pretty low.

1410
01:25:24.800 --> 01:25:27.120
I'm happy with where my ACOS is.

1411
01:25:28.040 --> 01:25:33.040
But I think one of my biggest strengths

1412
01:25:33.440 --> 01:25:36.280
has come from social media.

1413
01:25:36.280 --> 01:25:40.320
And I did the media marketing course or whatever,

1414
01:25:40.320 --> 01:25:42.720
and I did all of that.

1415
01:25:42.720 --> 01:25:43.920
And so I've grown,

1416
01:25:43.920 --> 01:25:47.640
like my social media has like 61,000 followers on it.

1417
01:25:47.640 --> 01:25:51.220
And I did exactly what you taught to do, right?

1418
01:25:51.220 --> 01:25:54.040
So originally I was doing like all like PVC

1419
01:25:54.040 --> 01:25:55.920
is what they call it.

1420
01:25:55.920 --> 01:25:58.960
And now I'm just like strictly original content.

1421
01:25:58.960 --> 01:26:00.120
And that helps me a lot.

1422
01:26:00.120 --> 01:26:04.640
But another thing that helped me a lot is like my community.

1423
01:26:04.640 --> 01:26:07.240
Just like my personal Facebook page,

1424
01:26:07.240 --> 01:26:10.800
because people really love to buy from people they know.

1425
01:26:12.080 --> 01:26:16.640
And I was nervous to share at first.

1426
01:26:16.640 --> 01:26:17.680
Like, I don't know.

1427
01:26:17.680 --> 01:26:20.320
It took me forever to be like, hey, I'm doing this thing.

1428
01:26:20.320 --> 01:26:23.520
But people were so supportive.

1429
01:26:23.520 --> 01:26:26.880
And now they're like, whatever, like anything,

1430
01:26:26.880 --> 01:26:28.760
like it's just so helpful.

1431
01:26:28.760 --> 01:26:32.760
And that will give you a boost organically

1432
01:26:34.840 --> 01:26:38.160
if you can get them to like search and purchase from you.

1433
01:26:38.160 --> 01:26:39.600
So don't be like,

1434
01:26:39.600 --> 01:26:41.600
people think it's awesome when you do stuff like that.

1435
01:26:41.600 --> 01:26:43.400
So like, don't be ashamed to like share about it

1436
01:26:43.400 --> 01:26:44.760
on your personal page.

1437
01:26:44.760 --> 01:26:46.920
And also like, I definitely would lean into,

1438
01:26:46.920 --> 01:26:51.360
that's where there's no point in leaning

1439
01:26:51.400 --> 01:26:52.560
into the Rainflow stuff

1440
01:26:52.560 --> 01:26:57.560
until you get some other outlet outside of Amazon.

1441
01:26:57.880 --> 01:27:01.200
So I would focus on building the social media page up.

1442
01:27:01.200 --> 01:27:04.040
So do the, I think there's a course that talks about that.

1443
01:27:04.040 --> 01:27:06.320
Do the course on building your social media page up,

1444
01:27:06.320 --> 01:27:07.720
focus on that.

1445
01:27:07.720 --> 01:27:12.000
And then you go to Rainflow and make those connections.

1446
01:27:12.000 --> 01:27:14.800
But there's no point learning Rainflow until you have,

1447
01:27:14.800 --> 01:27:17.800
because you can't get any leads from Amazon.

1448
01:27:17.800 --> 01:27:18.640
Right.

1449
01:27:18.640 --> 01:27:21.600
Yeah, and I actually, that's what I did

1450
01:27:21.600 --> 01:27:24.320
because I didn't, to be honest,

1451
01:27:24.320 --> 01:27:25.920
it was just from the beginning.

1452
01:27:25.920 --> 01:27:29.080
It was, I had like four coaches

1453
01:27:29.080 --> 01:27:32.920
and I'm sure y'all also had this too,

1454
01:27:32.920 --> 01:27:34.840
but I also didn't,

1455
01:27:34.840 --> 01:27:38.440
I did the eight day challenge in literally eight days.

1456
01:27:38.440 --> 01:27:39.920
I'm like, I'm ready to go.

1457
01:27:39.920 --> 01:27:44.920
I was at home, I stay at home with my kids

1458
01:27:44.920 --> 01:27:47.840
and I just needed something outside of like being a mom.

1459
01:27:47.840 --> 01:27:50.800
And I signed up for this at like three o'clock

1460
01:27:50.800 --> 01:27:53.920
in the morning, like one January.

1461
01:27:53.920 --> 01:27:57.680
And actually I'm coming up on two years doing this,

1462
01:27:57.680 --> 01:28:00.560
which is, has been a lot longer,

1463
01:28:00.560 --> 01:28:03.280
but because of other things in life.

1464
01:28:03.280 --> 01:28:06.280
And like I said, like it just,

1465
01:28:06.280 --> 01:28:08.520
I have a three and five year old, they like run my life.

1466
01:28:08.520 --> 01:28:11.880
So I got this done at night when they were asleep

1467
01:28:11.880 --> 01:28:13.280
and then I would get tired.

1468
01:28:14.280 --> 01:28:19.080
But I also didn't see my phase two videos

1469
01:28:19.080 --> 01:28:21.240
and we were trying to figure out why I couldn't.

1470
01:28:21.240 --> 01:28:24.880
So there was kind of a glitch in my stuff

1471
01:28:24.880 --> 01:28:26.520
and I was able to get through

1472
01:28:27.520 --> 01:28:31.920
the 13 qualifying questions on my own.

1473
01:28:31.920 --> 01:28:34.240
And of course my coach at the time,

1474
01:28:34.240 --> 01:28:36.280
who was actually Erica,

1475
01:28:36.280 --> 01:28:38.640
and I think she just kind of left on her own.

1476
01:28:38.640 --> 01:28:42.640
She was like, how did you even get through these qualifying?

1477
01:28:42.680 --> 01:28:44.480
I was like, I don't know.

1478
01:28:44.480 --> 01:28:47.120
Cause she didn't see what I saw on my end.

1479
01:28:47.120 --> 01:28:51.600
So that kind of put a nasty like taste in my mouth at first.

1480
01:28:51.600 --> 01:28:54.680
And I'm like, oh my gosh, I'm so behind because of this.

1481
01:28:55.760 --> 01:28:57.000
So anyway, I finally,

1482
01:28:57.000 --> 01:28:58.760
and then I had to switch manufacturers

1483
01:28:58.760 --> 01:29:02.120
and I feel like you have kind of a same like story.

1484
01:29:02.120 --> 01:29:04.520
You had some ups and downs.

1485
01:29:04.520 --> 01:29:06.680
And so, bye Christy.

1486
01:29:06.680 --> 01:29:07.920
Is there something else you wanted?

1487
01:29:07.920 --> 01:29:08.880
Oh, she left.

1488
01:29:08.880 --> 01:29:10.520
Okay.

1489
01:29:10.520 --> 01:29:15.520
And so I just feel like there's been a lot of transformation

1490
01:29:16.320 --> 01:29:18.280
and a lot of changes.

1491
01:29:19.320 --> 01:29:20.160
Oh, for sure.

1492
01:29:20.160 --> 01:29:21.120
At the company.

1493
01:29:21.120 --> 01:29:22.920
And so it's just been hard for me

1494
01:29:22.920 --> 01:29:24.600
to like keep up with everything

1495
01:29:24.600 --> 01:29:27.760
because I feel like the people jumping on now

1496
01:29:27.760 --> 01:29:30.640
are not just, they're not innovating products.

1497
01:29:30.640 --> 01:29:32.440
They're just doing the AI stuff.

1498
01:29:32.440 --> 01:29:35.800
And so my mind is just like exploding

1499
01:29:35.800 --> 01:29:38.320
because I'm like, what else do I need

1500
01:29:38.320 --> 01:29:41.680
for my little business to focus on getting my...

1501
01:29:42.840 --> 01:29:47.840
So anyway, I did put my thing on my social media,

1502
01:29:48.240 --> 01:29:49.400
like Facebook page.

1503
01:29:49.400 --> 01:29:52.320
And my responses were overwhelming

1504
01:29:52.320 --> 01:29:54.320
because I have a really great community

1505
01:29:54.320 --> 01:29:56.240
and we know lots of people.

1506
01:29:56.240 --> 01:30:00.160
And I have like 46 shares in...

1507
01:30:00.000 --> 01:30:08.000
I think like in December I had like 45 sales and I think that was all community sales.

1508
01:30:08.000 --> 01:30:12.000
And then I did the Vine program.

1509
01:30:12.000 --> 01:30:19.000
And there's still quite a few responses I need for those.

1510
01:30:19.000 --> 01:30:21.000
Mine took a while too.

1511
01:30:21.000 --> 01:30:25.000
Yeah, that's been kind of frustrating because it's like,

1512
01:30:25.000 --> 01:30:31.000
it's like customer malfunction of not being able to put, I mean, it's like,

1513
01:30:31.000 --> 01:30:34.000
my stuff is all color coded.

1514
01:30:34.000 --> 01:30:37.000
It's like so easy as far as a manual goes.

1515
01:30:37.000 --> 01:30:41.000
It takes like 10 minutes to put the tent together.

1516
01:30:41.000 --> 01:30:45.000
I mean, I don't want to be ugly, but it's like a bunch of idiots trying to put this together.

1517
01:30:45.000 --> 01:30:49.000
And so they give you a four on social, you know, they give you a four on.

1518
01:30:49.000 --> 01:30:52.000
I always like, honestly, whenever I look at the reviews,

1519
01:30:52.000 --> 01:30:55.000
the comment is like you had difficulty assembling it.

1520
01:30:55.000 --> 01:30:59.000
I don't even listen to you because like nine times out of 10, I feel like you're an idiot.

1521
01:30:59.000 --> 01:31:01.000
I know, I know.

1522
01:31:01.000 --> 01:31:05.000
I'm just like, even, I mean, it's like the whole thing is color coded.

1523
01:31:05.000 --> 01:31:06.000
I just don't get it.

1524
01:31:06.000 --> 01:31:11.000
And when most of them say it was so easy to put together, blah, blah, blah.

1525
01:31:11.000 --> 01:31:14.000
It's like, why are you even putting this negativity on there?

1526
01:31:14.000 --> 01:31:15.000
Obviously.

1527
01:31:15.000 --> 01:31:16.000
Anyway, so.

1528
01:31:16.000 --> 01:31:21.000
My daughter got a tent last year for Christmas and I think it might have lasted 30 days.

1529
01:31:21.000 --> 01:31:22.000
Maybe.

1530
01:31:22.000 --> 01:31:28.000
Because it was all of the pieces that made it were cardboard.

1531
01:31:28.000 --> 01:31:30.000
Like the tubes.

1532
01:31:30.000 --> 01:31:31.000
Oh my gosh.

1533
01:31:31.000 --> 01:31:33.000
They were all like card.

1534
01:31:33.000 --> 01:31:34.000
I guess it was plastic.

1535
01:31:34.000 --> 01:31:35.000
Maybe it was plastic.

1536
01:31:35.000 --> 01:31:37.000
I don't know, but they were so flimsy.

1537
01:31:37.000 --> 01:31:40.000
It was like almost like the thick as a straw.

1538
01:31:40.000 --> 01:31:44.000
So like as soon as you lean up against it at all, it literally would just break.

1539
01:31:44.000 --> 01:31:49.000
And so we kept it like we like would tape it back together and keep going.

1540
01:31:49.000 --> 01:31:52.000
And then eventually I literally was just like collapse at all.

1541
01:31:52.000 --> 01:31:53.000
And it's.

1542
01:31:53.000 --> 01:31:54.000
Oh my gosh.

1543
01:31:54.000 --> 01:31:55.000
Yeah.

1544
01:31:55.000 --> 01:32:02.000
And I even have like, I even have ABCD on my polls and it's like I had all that printed on there.

1545
01:32:02.000 --> 01:32:06.000
So I'm super confident in what I have.

1546
01:32:06.000 --> 01:32:07.000
Yeah.

1547
01:32:07.000 --> 01:32:11.000
But yeah, I mean, that was very overwhelming.

1548
01:32:11.000 --> 01:32:15.000
So like you said, I guess I probably just need to make an Instagram page.

1549
01:32:15.000 --> 01:32:17.000
Yeah, I would definitely recommend it.

1550
01:32:17.000 --> 01:32:29.000
I've seen a lot of benefit from it myself and I've realized that the videos of like me using my product like showing it and whatnot.

1551
01:32:29.000 --> 01:32:36.000
Like even just like, I don't know if you've seen like the video, the like the reels that make me stop.

1552
01:32:36.000 --> 01:32:40.000
I watch a lot of the ones where like somebody's doing their makeup, but they're not talking about their makeup.

1553
01:32:40.000 --> 01:32:42.000
I don't want you to talk to me about your contour.

1554
01:32:42.000 --> 01:32:45.000
Like I don't care about that, but they're like talking about something random.

1555
01:32:45.000 --> 01:32:46.000
Right.

1556
01:32:46.000 --> 01:32:49.000
And but I stop and I watch those.

1557
01:32:49.000 --> 01:32:52.000
And so I've started doing something similar like because I have a butter crop.

1558
01:32:52.000 --> 01:32:59.000
So I like take videos of me like fixing my butter crop while I talk about something else.

1559
01:32:59.000 --> 01:33:04.000
And so I'm not promoting my butter crop, but they're like, oh, dang, I like that.

1560
01:33:04.000 --> 01:33:10.000
So like you could do something similar where you just like do videos of, you know, you putting together the tent.

1561
01:33:11.000 --> 01:33:13.000
And, you know, as you're doing it, like obviously it's so easy.

1562
01:33:13.000 --> 01:33:15.000
She's having this conversation with me.

1563
01:33:15.000 --> 01:33:21.000
And so then the questions start becoming about the tent and not about whatever it is that you're talking about.

1564
01:33:21.000 --> 01:33:23.000
I love that.

1565
01:33:23.000 --> 01:33:28.000
Do you think I'm like trending in the right direction as far as what I'm doing?

1566
01:33:28.000 --> 01:33:32.000
I feel like I'm just really hard on myself right now.

1567
01:33:32.000 --> 01:33:37.000
I mean, and I it's still shy of like two months that I've been launched.

1568
01:33:37.000 --> 01:33:49.000
So no, I think that it is very similar to what everybody else goes through in that phase because it is such a mind boggling experience.

1569
01:33:49.000 --> 01:33:54.000
Even if you're like thought you were mentally prepared for like the fees and all the stuff.

1570
01:33:54.000 --> 01:34:01.000
Amazon, it's it's a very difficult concept to master, you know, to understand.

1571
01:34:02.000 --> 01:34:09.000
And I feel like it takes a long time before you're like the days where it's like it would be easier to quit become less and less stuff.

1572
01:34:09.000 --> 01:34:16.000
Like in the beginning, like it was there were so many days where I'm like it would be it still it would be easier to just pack up shop and call it quits, you know.

1573
01:34:16.000 --> 01:34:19.000
And so it takes a little while to get past that.

1574
01:34:19.000 --> 01:34:24.000
Like give it, you know, give it six months at least.

1575
01:34:24.000 --> 01:34:28.000
And then you should I think you'll be feeling a lot better, you know.

1576
01:34:29.000 --> 01:34:30.000
Okay.

1577
01:34:30.000 --> 01:34:31.000
All right.

1578
01:34:31.000 --> 01:34:33.000
I'm going to get my children too.

1579
01:34:33.000 --> 01:34:34.000
Okay.

1580
01:34:34.000 --> 01:34:35.000
I gotta go get in line myself.

1581
01:34:37.000 --> 01:34:38.000
Okay.

1582
01:34:38.000 --> 01:34:40.000
Well, but message me on the app or something.

1583
01:34:40.000 --> 01:34:41.000
I mean, we can connect.

1584
01:34:41.000 --> 01:34:43.000
I mean, I have, you know, text me.

1585
01:34:43.000 --> 01:34:44.000
I can message me.

1586
01:34:44.000 --> 01:34:45.000
We can text or whatever.

1587
01:34:45.000 --> 01:34:46.000
Yeah.

1588
01:34:46.000 --> 01:34:52.000
I want to check out what you have because I, I need to, I need to do that.

1589
01:34:53.000 --> 01:34:54.000
I need.

1590
01:34:54.000 --> 01:34:59.000
I do currently have like something on my story.

1591
01:34:59.000 --> 01:35:00.000
And it's just about.

1592
01:35:00.000 --> 01:35:05.680
just real quick but it's like this and it's scrolling through and it's my tent

1593
01:35:06.960 --> 01:35:12.240
and there's like a link to my tent so yeah make sure you save that as a highlight reel too

1594
01:35:13.840 --> 01:35:17.280
okay yeah it'll stay at the top of your page so anybody that

1595
01:35:17.280 --> 01:35:23.360
ever comes to your page can easily access it okay yeah and then it shows me like right here

1596
01:35:23.360 --> 01:35:28.240
putting it together yeah that's cute down in the bottom it says something about a gift so

1597
01:35:29.040 --> 01:35:34.000
i'm trying to push it that way and you know i might have a few cells here or there but like

1598
01:35:34.000 --> 01:35:41.520
there's a lot of people that saw it so you know birthday gifts or valentine's or whatever

1599
01:35:41.520 --> 01:35:46.160
hopefully hopefully it'll well you're in a dead zone of kids getting gifts right now so

1600
01:35:47.280 --> 01:35:53.040
give it a couple more weeks all right girl thank you so much and thank you for letting

1601
01:35:53.040 --> 01:35:56.960
me pick your brain a little bit yeah yeah send me a message in the app we'll keep chatting

1602
01:35:56.960 --> 01:35:59.440
okay awesome all right bye