you
all right all right hello everybody
hello hello and welcome
i see some familiar faces here
welcome guys julie
welcome everyone
all right we are starting
just turn this on
so i can get some light
behind me it's like turning the sun
on
um
all right so guys
today is your
week one
we are in cohort b
january and
i usually how i host those calls is
usually i bring something to you
and then i open for questions and
usually that one thing it could be something
that i'm working on uh something that i
believe is gonna help you with your
week one week two or three materials
and everything that is gonna happen
now a quick
update is week one
is a lot okay i know
you guys have a lot of stuff
to work on and week two
is also like that and then from week
week three you'll see that it starts
getting a little bit less a little bit
less intense so i highly want to
encourage
done is better than not done and it's
better than perfect okay
so get it done
work on your things don't wait
too much oh it's not as pretty
as i wanted because one thing
you're gonna see is sometimes
we're gonna get better results with something
that it was done
but not quote unquote perfect as
we wanted and sometimes we spend so
much time and like that one thing that
was supposed to look pretty and look
amazing would not get us
as further okay
so not to say that you don't want to do something
great and amazing of course you do
but just to because i know
it's a lot that you have
to cover and learn and everything
so just getting things done and
getting the ball rolling will be
the most important thing
for this session i want
to bring something to you which is
connected to instagram so how are we
gonna go about this also forgot to mention
sorry for starting a little bit late i had
a um problem
tech issue streaming this call but now
it's live in the community so
everyone can access it and
i want
to talk about instagram
specifically the concept from
this it's gonna apply in your
week two when you're gonna go over
leads so if
you already have an instagram account it's
amazing if you don't have
you want to learn from those principles
because this is one of the ways that we
are going to monetize through instagram stories
but again the concept from this
it's gonna go to
Spoiler, you're going to create your lead magnets and everything.
And that concept when you are creating those lead magnets will be super important
because it's essentially like how we think and how we attract,
turn like attention into followers and buyers and customers as an overall.
So we're going to go over this quick presentation and then after that I open for questions.
And then if you need questions with anything that you are working currently on week one,
here to answer and to support you.
My expertise is in marketing.
If you have sales questions, I'm probably not going to be able to answer that.
But this call specifically, we're talking about leads.
So I would highly encourage we keep the subject around leads.
And with that said, I'm ready to dive in.
So you have to leave at 1.20.
I'll try my best to do it quick so you can get as much as you can.
But also you can always catch the replay as you mentioned.
Cool.
So I'm going to share my screen.
Give me one sec.
Let me know if you guys can see my screen.
Can you see it?
Awesome.
If you don't know, my name is Juklijs.
I'm the head of marketing here at the Rainmaker family and AFIG-AI toolkit.
They have four companies with Steven.
And basically some of the tools you guys are going to be using in the AFIG-AI toolkit is
the lead generation tool, which is what was built by me.
I've been working with some pretty amazing clients in the past like Russell Brunson, Gary Vee,
Cardone Ventures, helping these guys grow their social media.
So what you're going to be seeing not only today, but whenever we are having those calls,
you know where it's coming from and where I got the knowledge from.
It's basically like working with those individuals and trying and spending a lot of money
and learning from the mistakes that we do.
And so we get knowledge.
So turn your Instagram stories, like attention into sales.
First thing we need is a proven strategy.
We don't want to reinvent the wheel.
Then we want that strategy to reach to the right people and that will equal to faster sales.
As a reminder, if you don't have, I know some people, they're like,
oh, I hate Instagram.
I don't want to have Instagram.
Think of this on whatever platform that you are using.
That is the exact same.
We're talking about human behavior.
Human psychology is still the same.
So turn your stories into sales using story lead generation.
First thing is why story sale?
Number one is 500 million people watch stories daily.
Secondly, stories sit at the top of the app,
which is the highest attention that they have to convert.
Intimate, raw, behind the scenes, it builds trust fast.
That's usually how we use it.
Viewers are already warm leads because they chose to follow you.
They make the conscious decision.
When I say you, it could be also your media channel.
Not necessarily your face.
I know some people, they don't want to show their face.
But basically, it's our secret conversion machine.
Mistakes that kill sales.
Number one is only posting lifestyle.
Some people will never use a call to action, right?
Will never ask people like, hey, I'm doing this one thing or asking questions, right?
Never asking for the sale.
Because we feel too afraid.
I don't know if people are going to want this.
The great thing about stories is that nobody's going to know
any answer from anybody outside from you.
So taking features, yeah, talking features instead of outcome.
For instance, this could be like, oh, yeah, I will help you
create this planner for you and it's going to help your productivity.
Or you could, in the same way, say, hey, I'm going to help you create this planner
that is going to save you 20 hours per week so you can spend more time with your family.
That is the outcome, like the actual desire that I want.
And then no consistent narrative.
When I say this, it's basically posting about everything that is happening in your life.
I know you are your niche, but also not everyone is interested in everything that you are.
So we always keep to one, two, three topics that helps with conversion.
People know exactly why they follow you.
And then no proof, social proof.
These past results that you achieved, something great that you have done with that
could be that product or that lead.
And then no CTA, which is giving a direct call to action.
People will only take an action if you tell them to.
If you don't tell them, they're not going to do anything.
So never be afraid to.
use a strong CTA.
And then fix those and watch your conversions rise.
What is a lead generation?
If you're brand new,
I don't know what that is.
So a lead generation is the process of finding people
who are interested in what you offer
and you give them a value.
In return, they will give you their personal information,
their contact.
So that could be an email and phone number.
Once you have that, it's what we call a lead, okay?
A lead, someone that is interested in what you do.
So yeah, give their email and phone number.
It's very common from now on,
you're gonna be listening a lot to leads,
opt-in, ROI, all those languages.
Sounds fancy, but it's just simple terms
to say what a potential customer,
like what journey of that your potential customer is.
So how business do it online is like landing page
free guides or webinars.
These are a way that can exchange that
for your personal information.
Social media posts, we click and buy or learn more.
DM the keyword you probably see all over Instagram.
That's just a way to get your,
provide some value and get your personal details.
Email slider or ads that ask people to sign up.
Without leads, you have no one to sell.
You essentially don't have a business
if you don't have leads.
So that's, to me, one of the most important things
in a business, to keep the business running.
What I'm gonna be showing you now,
those are some proven lead gen stories,
what we call like lead generation.
And I'm gonna go over,
we have probably like four to five examples.
All of those examples I'm gonna show you,
it generated us over, I think, 250,000 leads.
Overall, just like from stories, which is insane.
So what I have here, it's a viral video.
This went super viral.
Like this guy is on the highway driving
and then at the same time in a Zoom meeting.
So what I did here, and you're gonna see also,
this is used for different niches.
I'm gonna show you one example, another example shortly.
So when you take work from anywhere way too serious,
then this is one slide.
Remember, this is a story, story post.
You can reframe this for whatever, a carousel.
It could be like a caption, whatever that is.
So ask a question here.
Do you feel overwhelmed by the number
of new AI tools being released every day?
Yes or no, I'm engaging with my audience.
Once you know which AI tools
have been a game changer for us,
again, I'm talking with someone
that follows me for a reason
and they see me as an authority.
Otherwise, if they didn't see me as an authority,
I would need to change this to something else.
But as they already see me as an authority,
it's simple, they can say yes or no.
If they say no, it's okay.
If they say yes, then I have a pretty clear CTA here.
And my goal is to get them to show up
in a workshop that we're doing.
So we're not going to run this,
but it changed our minds.
A couple of weeks ago, we had a special workshop.
And so once I gave them the details, so incredible.
So we decided to do this again
for our Instagram community.
Then they get click here and then show up to our workshop.
From this CTA alone, I think we, for that workshop,
I think we managed to get 500 people to show up,
which was awesome.
And this is recent.
This is not something that I'm showing you
that we did in 2020 or something.
We still use these exact same templates.
Second one, are you using AI to make money?
Yes or no.
Again, I'm talking about people
who are interested in AI here.
Majority of them, business owners as well.
So this is the niche.
This is the people I'm talking to.
And I'm going to break down what is happening here soon,
but I want you guys to read, to go through this,
and then we'll break down together.
I'm going to ask you questions as well, okay?
What if I told you we could give you the exact directions
to 3K, 5K, or even 10K months?
Well, everyone still thinks using Chattopadhyay
is the way to go successful in business,
and so I want to give them some meat here.
And then all you have to do is join us
on this free workshop.
Again, for another workshop, I had a statement here.
Three days left, our best workshop yet,
and then I give them the information
about that business workshop.
So next one, you can probably start seeing a pattern here.
So this one is not.
For AI business owners, this one is for someone that is in the 9 to 5 grinding, like hustling,
right? And they want to get rich. So that's a completely new customer avatar that I'm talking
to. So do you work at a 9 to 5 job? Yes or no. Are you looking to create financial flexibility
for you and your family, but don't know where to start? They say yes or no. If that's you,
I might have something for you. This, I will never use two different CTAs, okay? It's either
this one or the other one. I added both here so you guys can see different CTAs basically,
how we can use them in different ways. I could use either one of them and would still fit well.
This one I chose to say, remove any distractions you may have around you and watch this free
training. So this is what we call a video sales letter. And this is pretty much breaking down
the whole, like a whole training for these people and how they can do it by themselves
or they can do it with us. So this might change your life. Once you watch this training,
it will help you get started. So that's a CTA. Another one that I have, I have a gift for you.
Mama, is this you? Again, I'm talking to a completely different person here. I've
ever been looking to create financial flexibility for you and your family, but you don't know where
to start. And then I can say, yes, that's me dropping a ball here. I can relate to that.
If you said yes, me and my team are looking for five motivated women. We're looking to start,
again, confirmative business that allow you to spend time with your family. Swipe left. And
then here is the actual CTA. I think here we were given a freebie. So when they drop the word
start, we give right away a freebie and then we send them to a VSL. So DM the word start and
we'll help you get started. Question, what do you notice about these stories? We'll go back
as a pattern. Anything that you notice here, let me know. What do you see?
Anyone, you can unmute yourself or drop in the chat.
Same branding. Okay, yes. Same branding.
Book engagement strategies. Yes. Correct. Questions. Yes. What else do we see here?
CTA at the end. Yes. Every single one I add a CTA at the end. Remember, if I didn't add,
otherwise, they could say, yes, I want, but then you would have to send them a message.
It would just take so much longer to interact and get the result that you want.
Anything else? Yeah. Several slides. Yes. Specific. Yes. Sorry. Yeah, yeah, yeah. Exactly.
So I want to break down for you guys a little bit more of what is happening here and why this
works. Okay. So the first thing that is happening is I am trying to get their attention with
something that is highly engaging. Okay. That is the first thing. And the reason I do this,
it's because on Instagram, I mean, everywhere, really, wherever you are, attention span,
you have very few seconds to grab someone's attention. And especially nowadays that
everybody's scrolling so fast, they're mindless scrolling. So you want to grab their attention.
And when you grab their attention, you want to relate. Okay. So if you see here, I make it
relatable, grab their attention. And the reason why this grabs attention is because it went viral.
One thing that not many people think about when something went viral, this means that that one
specific content is proven because we tend to see just, oh, this video got a million views.
It's not a million views. It's like a million people that that thing resonated with. And that's
why it's proven. This means like if you replicate that content, it will most likely do well again,
because we are sharing with humans. Okay. So that's what I did there. The next one,
I ask an open question, but very specific. They can relate to this. So if I ask, do you feel
overwhelmed by the numbers of new AI tools being released every day? Majority of the people,
90% of the people feel overwhelmed. It's like, where's AI going? Like every time there's a new
tool, chat GPT-5, Claude, this, Gemini, yada, yada, nano banana. And then like every single
time there comes something new and you're like, where do I put my attention and focus? Because
a lot of the tools are just like,
you're just spending your energy.
So if they say, yes, totally,
these are the people that I'm talking to.
If they say no, this means, cool,
they know exactly this game,
they don't have any questions.
Like these are not, what I call my people,
meaning like they don't need what I'm about to offer.
And that's completely fine.
What I see some people using is they would say,
for instance, they'll say, yes, totally.
And then the next question is like, yes, so much,
or yes, gosh.
But then you're like, you're not being true
because what is gonna happen is like,
you're gonna lose engagement
because some people are, they are feeling this way
and they're gonna say yes, but some people are not.
And then they can just say, no,
you still gain from both sides, okay?
Once you know which AI tools
have been the game changer for us,
remember, I have a priority in this niche
and people follow me because of that.
So in this case, I'm also giving,
creating curiosity, but giving a promise.
Like, hey, do you want to know like the tools
instead of guessing, right?
I'm giving them a promise, like a desired outcome.
And then here's where I break down the details.
Usually the CTA is where this happens.
And usually the CTA is where you make that big promise,
which is like, if think of as a consumer,
if I'm gonna give you my time to join your workshop,
what is there for me?
Subconsciously, everybody has this like in their heads.
They don't communicate,
but they ask this as soon as they see a CTA,
oh, there's this event,
they're gonna ask what is in for me, right?
So you want to make that clear.
So I added here, like the feedback was so good.
Now, like you want to join this time.
The promise is already here.
We're going to run this.
So, and also this is a story, is a sequence story.
So I have been already teasing about this workshop
for a while, okay?
All right, second one, are you making money with AI?
Again, I'm being super specific, but also broad.
Like if you're using AI, are you making money with it?
Majority of the people are not.
So they answer either yes or no.
If they say, hold on, are you using your ultimate?
Yeah, if they say yes, cool, probably not for them.
If they say no, then the next slide is for them.
Or maybe, so for instance here,
what if I told you you could be doing three, five,
and 10K and so on?
So this person, let's say if I'm talking to a six
or seven figure business owner,
now I could change this to probably,
let's say like you are probably making five, 10,
or 20K with AI, but you are not able to scale
to let's say 50K months or 100K months, right?
I'm exercising here with you guys,
so you know like how we can use the same template
for different customers, okay?
And then here, I give the problem.
This is the problem that majority of the people are facing.
So when you're creating this, I think of like,
what is the problem my customer,
my deal client is facing right now, right?
So promise, problem, what is gonna fix?
It's showing up to this free workshop.
I'm gonna show you everything, right?
And then sometimes I add some statements
because when you add statements,
it's basically not only your words, but an actual fact.
I would go, for instance, in chat to PT and ask like,
hey, how many of the students that graduate in Harvard,
they have a great, like, I don't know,
they have a seven-figure business.
For instance, hypothetically,
chat to PT would give me that answer, that article.
I'll use that fact to basically create proof
to something that I'm actually sharing.
So that always helps.
And then three days left, our best workshop yet.
This creates curiosities.
Like, wow, these guys, like, they do workshop
and this one is the best one yet.
I need to see this.
Curiosity usually creates a lot of conversions.
You wanna use curiosity as well.
One thing that I, but you don't wanna bait people, okay?
You wanna use curiosity, but don't bait them
into something that you're not gonna deliver.
Last, this is not the last, but another one.
I think you guys can see now the pattern,
like where this is going.
Again, I ask a question,
that question really needs to relate to your ideal customer.
For instance, if you're a fitness coach,
you could say, like, are you working out daily?
Or maybe you could say, like,
does working out five days a week, like,
is tedious to you or something connected to that person that helps because when people read this
and they relate if you get them to relate to your question they'll most likely go over the entire
your entire um carousel or or story now this i'm using for instagram now you guys are going to be
creating lead magnets you're going to be creating ads you're going to be creating a lot of awesome
things have those things in mind and at the end i'll have um a list for you as well that you can
you can review so as that are you looking to create financial flexibility for you and your
family um i don't know where to start yes you see like three percent of the people said no
and that's okay like they are not looking they're probably in a in a very good place which is
awesome and then connect if this for you go to the next one i have so there are two different ctas
i didn't go over this one but i'm gonna go over now we're looking for five ambitious mom who wants
to start a remote business in 2025 this was like a consulting business and when you have something
like this is it's super limited depending on on the type of business that you have so we're only
looking for five people if in your business it makes sense to have five ten you can you can add
that actual number that makes sense to you and then watch this free training this is again a vsl
and this last one you guys i believe it's super clear how how it works so um i created this
framework for you guys again if you add the same principle when you're creating capsule on your
emails as well if you're writing an email if you're creating a social media content overall
that's like that's going to create engagement because of the science behind it so create
engagement number one number two make sure is relatable you want to make sure that it's
relatable to the person you're talking to ask questions connected to your audience
pain point or desired outcome okay the more specific and relatable you are the higher the
conversion for add value what will they get remember before you take connection before you
buy anything you really ask yourself like we we see ourselves on that thing for instance if you
if you buy a new bag or if you buy a new car like it's basically like how that one object or a course
or material will make you feel but also is gonna represent you in a sense right so that's subconsciously
what is happening in people's mind when they make a conscious decision decision to take connection
and buy something from you at a clear cta directing people to a link or dm you with a keyword
keep it short and straight to the point so that's uh let me see if i have anything yeah that's that's
cta angles you those are just some ideas that you can use you can also screenshot um this
this if you want for later or take a photo but cta angles choose one so exclusive is like
founding member members get lifetime access we did this so much with our a fig ai toolkit
now we stopped doing because um we yeah we basically converted quite quite a bit but it's
also it came to a time that didn't make sense for us anymore to give lifetime access and we made
we made our students aware of it so exclusive that could be one time sensitive is like bonus
disappear after 12 uh yeah midnight today and usually this could be let's say if you're if
you're giving away a a freebie hypothetically or in your lead magnet you can say like if you book
a call with me in the next 24 hours sorry if you buy if you buy this in the next 24 hours
you get a free one-on-one call 30 30-minute session with me okay scarcity which is first
10 people yeah another one first 10 people get a one-on-one with me um this will essentially
get them to um to apply faster or to take an action faster effortless win which is like up
copy and paste this dm script to book three calls per week that's like consultant proof
driven which is like what ibrahim use um this was to close i forgot to add here to close new
clients in the last seven days um this could be connected to your business is a proof that you had
okay so storytelling features we when we are using ig like why
do i use each one of those and how i use them so pause like
It basically qualifies the person you are talking to.
Remember when I show and I say like,
hey, are you making money with AI, yes or no?
I'm pre-qualifying someone for the rest of the stories.
Basically, I'm taking them to a journey
and that is the first step.
If they are not qualified, quote unquote,
or they're not in my interest list,
they will drop from there and that's completely fine, okay?
And then question box is more like for a conversation.
A good way that I use the question box is usually,
I'd say I'm about to launch something new on my Instagram
and then I can literally ask my audience,
like, hey, would you guys be interested
in if I create this, yes or no?
And then you can also ask like,
hey, I'm working on this project,
would love to hear what you guys think.
And then just leave an open question.
They will give you feedback, you know?
So that's super helpful.
And then countdown like builds urgency.
I usually use countdowns when we are,
oh, I'm gonna answer that question, give me one sec.
I usually use countdown for launches, let's say,
or when I'm opening cart, let's say, hey, we,
or workshop, hey, we're going live in 12 hours,
then I'm gonna use a countdown for that.
People can just click and get notified when you go live,
which is awesome.
Now to answer a copy paste DM script,
this is more for salespeople.
You have a script where it helps you book calls, right?
So in this case, effortless win would be like,
hey, you can copy paste this script
and you're gonna book more calls.
Maybe for you, it could be like, hey,
I have a diet plan that you can literally copy and paste,
hypothetically, and that will help you
on your fitness journey, whatever that may be.
So it's just something that is super easy.
It's what we call a quick win
that they can get results super fast.
Great question.
Link Seeker, that's basically,
if you wanna send them directly to a video,
to your website, you can just use the link link
and then quiz is, again, segmenting your audience.
It's just like continues after you drop that one poll.
Your next steps, this one is not a must
and this one you don't have to do.
This is a quick disclaimer because I know week one,
it's fact, okay?
I know it's fact.
This is more like, hey, if you are ahead
and you have the time and you have the bandwidth, try this.
Okay, it's not an obligation.
You don't have to do this, but these are the next steps.
It's like pick one offer to promote this week.
And again, when I say an offer,
we're just getting started.
An offer could be something that,
a project that you were thinking about,
you can drop a poll like,
hey, what do you guys think of this?
With that, would you be interested in that?
We're gonna do some exercises that you guys
are gonna understand when we start creating the lead magnet,
but use a lead generation framework,
post seven times daily.
Again, this is extra.
Focus on the week one materials
and everything you have to do there.
This is more like, hey, I have the time,
I have the bandwidth, I'm pretty ahead.
I'd love to try that, okay?
Direct replies, late clicks and conversations
and optimize based on what people interact with most, okay?
And that's pretty much it on Instagram stories
and how you can monetize from Instagram stories.
Again, if you don't have an Instagram page, totally fine.
You can use the exact same principles
over anything on social media.
All right, I would love to open for questions.
If you guys have any questions or any support that you need,
anyone?
Yes.
I just made my Instagram page a couple of days ago
and then I used in the challenge to the Instagram thing,
but I don't know what the difference is
between like I'm speaking as my business
and not like my other Instagram is just like me,
kind of more personal and I just don't understand.
I mean, I'm not sure how to phrase this,
just as like coming from connecting to my audience
as a business rather than like a personal brand.
What's the difference?
I got it.
I think that's a great question
and I think a lot of people,
they kind of mix both of the things.
And I would say in a sense of like,
you almost lose your personality
when you're talking as a business, but.
Essentially, your business is still you and people buy from people.
So people, they don't buy from a brand, they buy from who's behind it, essentially.
I'm not talking about Coca-Cola or those brands, but on Instagram, people buy from people.
So you essentially want to advise people and cover everything as you normally do on your
personal brand.
The only difference is that there's no your face there.
Eventually, I recommend having you as a personality of the brand.
You don't need this in the beginning.
You can grow totally without you, but when you are communicating, it can still come from
authority as like owner of that brand, of that business, and you can talk like that.
Another way I can, let me share from my Instagram page, this is, it's a little bit more like
I'm giving an information, show you here, give me one sec.
So in this page, I'm not looking to attract clients, okay?
Essentially, my clients are big brands.
Those are my clients.
So I don't need to, I don't speak to them directly.
The way that I speak to them is basically like, hey, my engagement is this, my page
is this size.
But I'll show you something that might help as well.
So for instance, this is one content I just made.
And it says like, God of Wars is officially getting a live action series while on a hard
stick cast as creators.
So this, I'm bringing them, I'm just giving them an information, like it's informative.
I'm not giving my opinion about something and I'm just giving them knowledge, okay?
So depending on the subject, you can do a mix where you bring them something that calls
a lot of attention.
My page is a sports page, so you'll see like a lot of those styles of content.
Gordon McGregor calls out fly mayweather for the UFC White House event.
And then here in the caption, I'm giving people like what they need, all the details about
the event and stuff like this.
So you could do, when you are creating content, that style that you're like, you're giving
an information, but then you can, as you are your own brand, you can have very specific
opinion about very specific subjects that you're sharing.
So that's how I will do.
And then, yeah, okay, thank you.
Did it make sense to you?
Yeah, I'm just new in this niche and no, no problem.
No problem.
It'll like with time you will start becoming natural.
Yeah.
Okay.
Thank you.
And just remember, it's like, is yourself just without a face?
Okay, perfect.
Yeah.
All right, next, Ariel.
Hello.
Okay, so I know stories are primarily for people who already follow you, correct?
Like you can only see a story if you are already on my page.
Okay.
So we're in this, like, we just started our Instagram.
We've got 10 followers at our family.
And like, how do we, like, I, and this will be very new for me to like, put my face out
there and like, talk to my business.
So I'm very open to like, putting in the reps and posting the stories just to get comfortable
doing that.
But how do we still grow our kind of social proof or authority and get people to follow
you so that they are seeing your stories?
Yeah, that's a great question.
I'll say Instagram recently started doing this that I'm just gonna put my laptop to
charge so you guys don't lose me.
They recently started doing this that they're pushing stories as well to non followers.
The percentage is smaller, for instance, than Reels.
So your stories are going to reach non followers just as not as impactful as Reels, for instance,
because Reels, you can start from zero and all of a sudden your video is going to hit
a million views because Instagram, like, they are favoring new accounts, which is play like
a huge part in on your favor that like, they're pushing your accounts very drastically.
Yes.
It's actually their way to keep people away from TikTok
or other platforms that are both short.
So they wanna give you a lot of exposure.
You grow fast and then you get, quote unquote,
addicted to their platform.
That's essentially like everybody's fighting for you
and your attention.
So on that sense, your stories are going to be reaching
non-followers on a small scale.
But what you're gonna learn throughout this is like,
we use each sections, let's say like this,
or Instagram in one way.
So for instance, we use Reels,
we're gonna be using to gain followers, okay?
Then we use the feed post, which is Kyra Sell
and all the other ones to nurture those followers
and story to nurture as well.
Story is the best one to sell.
So, I mean, feed as well when you're running
late generation on feed, but the story gives that
behind the scenes, like people get to know you
in a different way than they see you on the feed, right?
So it's essentially growing more your audience
through Reels that is gonna allow you to speak
to more people in your stories.
Yeah.
Awesome, thank you.
You guys have some great questions today.
Sarah.
Hey, yeah, I think I wanted some feedback
on what I was thinking for creating this,
we're calling it freebie lead magnet, whatever,
because I was listening to the training this morning
with the AI call and,
sorry, I'm trying to gather my thoughts here.
I think what happened was I studied a lot last night
my competitors, and I was using Grok actually,
which I have never used before.
And I really liked it actually.
And I pulled even from Facebook and I looked at their ads
and what they were doing and what was converting
and like how long some of those have been out there.
But basically what's happening is I'm trying to see
if I can revive our t-shirt club that we've had for years.
And it's just been kind of like petering away.
And so I would really like to give it a shot
before I just completely shut it down.
But so many of the companies are using inspirational,
like eBooks or,
yeah, basically that was what we came down to.
And so Grok was suggesting a quiz that would tie back
to like whatever your faith piece was,
because they're like inspirational and faith-based shirts.
And so he was just like, you could do a quiz.
And so I say all this to ask, like in my head,
I'm thinking like, well, I know eBook is safe
and it converts, do I just do like a style guide?
Or do I use some of these new tools and like make a quiz,
an interactive quiz, and it all ties back to like,
well, this is the type of faith-based whatever you are.
So this shirt would be great type of a deal.
Yeah, this is a great question.
Honestly, I will tell you,
if you have, you guys probably know Steven.
Steven and I, we're pretty much like head to head
running marketing ads and everything like marketing related,
it's only me and him.
And sometimes I have one idea that I think is great.
And Steven has another idea he think is great.
And we're like, oh, I don't think your idea is gonna work.
And I'm like, yeah, I'm not sure if your idea is gonna work.
We never fight, but we always like,
or maybe when we both click on,
oh, this idea is awesome, we go all in.
But when we are like this and thinking like,
oh, I think this idea is gonna get better result.
I think this idea is gonna get,
we just split test both of the ideas.
And then we let the market tell us
what they think is best, essentially.
So all this to say, the good thing is like in meta,
you can run ads for such a cheap,
like you can spend very little
and still get very good response from the market.
And with the tools that we have nowadays,
you're gonna be able to create like a quiz, for instance,
in no time using Lavable.
I can show you in one of the weeks,
we're gonna go over that.
And it's super, super easy to create.
So you can do both and test.
Like you don't have to spend a lot,
spend like a bit, see what the market says.
And then you see the ones that is generating better results
and then you just go all in in one.
I think like the quiz,
I see a lot of brands doing quizzes
and I know companies that
they're spending millions on ads per month
and they're using quizzes,
their main funnel to get people to their offer
and it's working super well.
for a while. So I'd say like, try that. But also the free
guide is something that everybody wants at the same time,
you know, so I would test both for sure. Okay, let the market
tell what what they think is best.
No, I love it. I had a feeling and I'm like, Well, I don't
want to do both. I want to put like, I don't want to put the
effort in but like learning several new skills at the same
time. So what would you recommend? You said lovable for
a quiz?
Yeah, lovable, lovable for a quiz. They do it like, so good.
Let me let me just check here.
I was trying to decide.
I think kind of a quiz project. I'm not entirely sure.
No, we don't we don't have a tool inside of the eye toolkit
yet. For that. Let me see.
My project. Okay, this was like a failed test. This was like
just to show to our tech guy what I wanted. But this is what
lovable gave me. Again, don't don't see this as something
ready to go and go ahead and, you know, give these people but
we'll see. I gave like a very, I wanted to call Oh, yeah, I
give I give them a link to click on it. And I'm like, Oh,
yeah, I give I give them a link to clone a quiz that I saw. And
then let me let me go here. And then open like this. I said no
opening. Okay, copy. Is that I think I need to publish it. Oh,
never published. Give me one sec. Okay, now we can view it
actually. So it looks like this. People can come here and then
say like, I'm a male. Again, this is not there's no intention
behind it. Like the questions maybe will not even make sense.
But the personal brand. So basically, they go through the
quiz, right. And then at the end, like there will be a CTA
here, like get the full plan for or this could be directing to
your website, whatever that may be. But that style, this is
something I'm trying to recreate for, for one of our offers,
actually. And yeah, like you can see, I literally literally
generated this from one prompt. So if you spend some time, you
can you can create something great. This was like just
something for a task and to show my that guy what is possible.
Okay, that's great. Thank you so much. And I'm wondering what
tools I can use to help me generate the questions and
answers.
I would test you can try let me think. I'll probably use Claude.
We have that inside of the figure. I took it. Yeah. Yeah,
that one is our test both Claude and chat to PT. But I think
Claude is probably going to do a better job.
Tell him I'm doing a quiz and all the things. Yeah. Yeah. I
think that's super tailored to your audience and pain point
desire keeping all of that thing in mind. Okay. Yeah, I think
that's great. Thank you so much. Welcome. Thank you. All right,
Stacey.
Hi. So I had a question because I followed you on the media
channel mastery and kind of started up my Instagram and
TikTok. And it's just been slow. I finally have a little bit
more, but it I've been posting kind of the viral content that
you suggested and kind of changing it to my wording a bit.
But I've also been trying to post some of the free content
that I want to push out so that it kind of builds so that I can
eventually sell a product. But I'm wondering if there's a
percentage because when I look at my page, I'm not sure if it
because I get a lot of people seeing my profile, but then not
following. So I don't know if it looks too scattered. Like,
is there a certain percentage of like just reposting viral
versus your own worksheets and things like that?
Yeah. Can you drop your your username here and then I will
take a look at your page.
The training is still relevant, but we'll definitely add some new stuff that came out that will make a big difference.
For foundation, it's still great. We still use the exact same foundation.
Give me one sec.
I think I found it. Let me share my screen.
I think I found it. Okay, it worked.
Can you guys hear me? I think my screen is frozen. Let me just stop my video. It might be better.
Let me check one thing here.
Can you tell me how many followers you're growing daily or weekly?
Probably around 30 to 40 a week. A little bit faster on TikTok.
I found something that might help you convert a little bit more your audience.
Something that I do on my posts. Let me go to my other page here.
My laptop all of a sudden said it's been super slow.
Give me one sec.
It just froze.
Let me stop sharing my screen.
I can't even stop sharing my screen, guys.
Let me try switching to...
Let me try switching to YouTube.
Hey, guys.
That's a nice snowy pic, at least.
Am I back?
I think so. You're blurry, but you're back.
Sorry about that.
What is happening?
It's okay. If you guys can hear me, that's great.
I see another version of myself in the room. That's weird.
Anyways, let me go back here.
I will try it again. Hopefully, it's going to work.
What I was going to try to...
share
Was this this content went went super viral for me
And it got me what let me see insights a couple million views. I think
yeah, 1.6 million views and
It shows your
580 follows
But this is like people that clicked directly to follow not the people that came to my profile to follow which is a lot more
But what I want to show you is every single content that I got that goes super viral. I
Added the caption. Can you see that the caption was edited here?
And I had a CTA at the beginning of the content
Follow at my page at unstoppable for more content like this
So I do this that really helps
Another thing that I I see some people doing I'm gonna start it. I'm gonna start doing this as well is
This is more for people that post carousel, okay
I'll show you one example
They created this awesome carousel they go all the way but at the end
Say like this we share the biggest news in the world every day
So you could create a carousel and at a CTA at the end of your carousel
Letting people know what you do. So for instance that could be like I share fitness tips every day or
Maybe I share knowledge to the 1% or you know, I share investing
Hidden strategies or whatever that may be that helps as well
it's basically like adding the CTA because a lot of the time remember what I said is like a lot of the time people will
Not take connection if you don't tell them to so you you want to be very specific like hey do this if you want this
So do that when when your content goes viral always change the caption when you get a chance and
viral, it's also
You
virality
Can be seen in different ways. For instance, if you have 800 follower 900 followers and your content heat
Thousand five hundred you're already reaching to an audience. That is not yours
So you can already on those content at a good CTA and the caption and that will help you convert those people
Another thing is
Creating content that feels native to the audience. Sorry to the platform. Okay, you want to
compare
remember when you went through through the
to the training
I was showing you like how to find viral content and then replicate right? So when you are creating
even those here for instance
For instance this content what I'm seeing here is a lot of information
Probably people are gonna scroll through scroll through it and it's not gonna read because it doesn't feel as intuited
so what do you what I would do here instead is I would make this a carousel and then
Talk about each one of those
Topics here, you know, you can use Canva
You can use nano banana chat you petite to create some really nice graphics
And then you do that in a carousel way
It will work a lot better for you and you probably gonna get a better engagement as well
Okay
Let me see. What else give me one sec
You
So I when I saw this I wasn't sure exactly
That one like really wasn't associated with it either
I
Like this is cute, this is good, but when I go back to the page remember like is is not making sense to
So let's ignore that one, but I think let me see yeah
So what you could have for instance is if you want
You could create a clone of yourself
Stacey in nano banana or something and they're gonna sharing like a tip like this. You can add a picture of you
That connects like
To you to the brand you had a picture of you here at a strong CTA and then the
the slides, like this looks beautiful, looks awesome.
And then continue from there.
That might help as well, like to start giving your brand,
I mean, that's something if you want,
if you're open about it,
giving your brand a little bit of personality.
And-
What do you mean by a clone?
What exactly is that?
Got it, got it.
So by a clone, I mean, it's literally, let me give you,
let me go here.
It's basically uploading a picture of you
and asking Nano Banana or GPT to create
a photo of you doing something, right?
So let's say, create me a photo,
like a professional photo in an office or something.
I'll give you one example here.
We're doing a workshop in San Diego in January,
like in two weeks from now.
And I had some photos to work with,
but I was really like, I wasn't super happy
because the pictures did not look as good.
And then I was like, okay,
like for instance, this was the image I had to work with.
And then I asked Nano Banana,
create me a professional studio-like photo of this man,
ultra realistic crossing his arms and facing forward.
And then I got this.
So you can literally tell like Nano Banana,
chat GPT, whatever to create.
And it might not look good quality,
but when you download, this looks like very,
like it looks awesome.
And then I just gave, I did the same for other people
that are gonna be speaking at that event.
So you can do like some super professional looking,
like play with it and then do like strong CTAs
and stuff like this.
So I use this for our event.
I wouldn't use it like exactly like this for content,
but you get the idea.
Okay.
And-
And just kind of add that in to like a small frame,
maybe in the content.
Yeah, yeah.
Or even as an idea, give me one sec.
Okay.
Share screen.
Like for instance, this,
it could be something similar to this
where you have like the hook here,
maybe like five ways to get better at subject, right?
It would be like here.
And then this smaller fading in the background,
something like that.
Yeah.
Awesome.
Guys.
Thank you.
You're welcome.
If you also, I will not be able to do this today,
but on the next call,
if you guys want me to review your account,
give some feedback, I'm more than happy to do that.
If you started, if you're already growing,
a lot of followers anyway, grow even more,
I'm here to help.
Okay.
Awesome.
I will see you guys on the next one,
which I believe is next week on our week two.
Okay.
Thank you so much.
And you have a great day.
Thank you.
Bye bye.
Thank you.
Thank you so much.
Thank you.