Hello. Hey.
I don't understand why I cannot get on.
Yeah, I don't know either.
I'm just going to send Megan another.
They're not even on my calendar.
Let me know when you're ready, McKellar-McGlynn.
I will.
All right, I'm ready.
Hey, girl.
Hey, Carrie.
I can't hear.
Can't hear?
I can hear you.
Otherwise, no.
You are quiet, I will say that.
Can you hear us now?
Yeah, now I can.
How are you?
Hey, Sean.
Hello.
How are you guys doing today?
Good.
Yeah?
Yeah.
That's good.
How's the weather?
Looking over the San Diego info.
Oh, yeah.
When are you getting in?
Thursday morning at 9 AM.
OK.
Great.
Hey, Vicky.
Hey, y'all.
How are we doing?
Welcome.
Vicky forever.
Hi, Vicky.
Hello.
Yay.
Are y'all talking about books today?
Are you talking, is it book day?
It's book day.
OK.
It's OK.
Well, I'm not reading your book.
I'm not reading the book.
Vicky, you should be.
It's so good.
It's about scaling.
Is it?
It is.
I just don't know how to fit in reading a book.
It's audio.
Oh, it's audio?
So I will offer, I'll offer this perspective, Vicky.
It's audio and it's free.
And we're just doing one chapter a week
that if you listen to it, it's about,
and it ranges between 30 and 50 minutes.
OK.
And that's it for the week.
How far are you in it?
First day, first day intro.
Well, I'll listen to y'all.
I'll listen to you.
The first half of this call, we're
going to be talking about the book.
And then the second half, we're going
to be checking in business-wise and personal-wise
and connecting a little bit.
So you're just going to win by being in this room.
Yeah, and Vicky, I haven't listened to any of the book.
I haven't downloaded the book.
I forgot.
What is the book?
What's the book called?
What's your book called?
The.
So I can lead by example.
What is your, what's the book called?
The Science of Scaling.
I'm dropping the link in here.
Yeah, by Benjamin Hardy.
So I just dropped the link.
And if you scroll down, it says, get this book for free.
It's so simple.
It's six chapters, 30 to 50 minutes a chapter.
I mean, he's impressive.
This is like a super easy, I think, digestible lead magnet.
It's his new lead magnet for his business.
Very smart.
Create a free e-book, basically, is what he did.
And so the premise of the idea is how to.
scale. And here's the thing.
Right. So then this is for you.
Maybe God sent me to the call today.
I believe God is purposeful. And with everything that we do, and
there's something purposeful. Exactly. So, you know, here's
the reality with scaling is it requires a different way of
thinking. And it requires he talks a lot about in the first
chapter, so not chapter, but what was it called the stories,
whatever the prelude was called stories and rapid scale.
Yes, that. So we I listened to Tony Robb. First of all, if you
have a book, where Tony Robbins is a forward, you need to read
that book. Like, Tony Robbins is a an incredible human who he
said in his intro, he said, There's very few books that I
read that I say, Wow, I wish I had written that. And this is
one of them. And Tony Robbins has, you know, become a world
global leader and has literally changed the trajectory of
things. And so yeah, he's he forward, he's the forward, and
he had actually in Tony Robbins, four minutes intro, I don't know
about y'all, but I was taking notes from his little four
minutes, right? I was like, Oh, quote, quote him. And so the
idea of why we said yes to this book is because it's, it's going
to stretch your thinking. And it's going to, I think, ask you
all to be more honest and be more open. And also, you know,
where are there parts in your business where scaling would be
the better option. And the point of this is not to bring any
extra pressure or overwhelm, it's actually meant to offer a
new way of thinking. And I think this is a great group for that.
And you all are building businesses. And he offers a way
of how to scale, you know, from the get go. And, and I think we
have a lot to learn. So welcome, Jenna. Hey, Christie, welcome.
So we are going to just kind of hop in. And I'd love to start
with the book part. And you know, what are some takeaways?
Where what's something you learned? And is there something
you implemented or want to implement? That is what I want
to spend the next, you know, 1520 minutes talking about that.
And then we'll switch over to, to checking in personally. So
the floor is yours, if anybody would like to kick us off and
Vicki. And by the way, if you haven't read, and you're just
listening, that doesn't mean you don't have anything to add. If
there's something you want to ask or something you want to give
to the conversation, everyone here is a valuable voice. And
that's would be great.
I'll go. Okay, go girl. So um, it just reiterates like it's so
it just goes into like that big, audacious goal. Right. And he's
very much he calls it an impossible goal, or, you know,
stretch goal or whatever. And he says, you have to have that. So
there it is, again, like, you know, when we were doing like,
in the accelerator, when you're setting that goal, and you hear
it, and you're like, Oh, that's craziness. But he's like, No,
you have to have that. So I thought that was really
powerful. And then I realized that I need to what was it?
It's floor focus, and I need the focus what to say no to brain
floor focus. Yeah, the stuff to weed out. I feel like I am
optimizing. I'm optimizing the things I shouldn't be. Like I
need to say no. Because I'm not everything to everyone. I'm not
I am very niched. I do have a focus. I know exactly what I am.
And now I'm like, Oh, well, let's do this. Let's do that.
Let's do like I'm adding so many things and I'm getting out of
focus. And I'm making it complicated.
That's awesome. Anybody else relate to that?
Like, I can like feel myself saying, Oh, I'm gonna like step
through this like a ladder. And these are gonna be like my baby
steps into like getting there. But really, all those baby steps
are just preventing me from being there already. And yeah,
losing my focus, for sure.
So, Carrie, thanks for starting us off with that. I mean, I
Because what I wrote this down when he said frame, floor and focus, so the frame being,
okay, what do I see the floor, meaning what do I need to filter out? And then the focus
actually ends up filtering your path and your partners. I thought that was really interesting
how he talked about path and partners, because that will also change from this place of being
able to frame and filter the floor. So I think that's really enlightening, Gary. That's a great
point. I liked how he uses a lot of examples and things that people really can remember and relate
to, to make his points. And, you know, kind of in that way that it's not, it's like, I feel like
sometimes you'll read books and they'll make a lot of citations to literature, or, you know,
certainly the 67 to 8 years talks a lot about like academic science, but I feel like the real world
applications of the examples that he gives, and then, you know, he continues with that, like,
space exploration, like landing on the moon once he gets into chapter one that I already listened
to. And so it's, like, I think beneficial to be able to, like, do it in context of real world
examples and how things that definitely seemed impossible became possible. And timelines that
were stretched out and dilated, you know, contracted. And it's, like, showing how, like,
literally, like, the U.S. had never even gone into outer space. And then three years later,
we were walking on the moon. And it's just like, yeah, that definitely would have seen impossible.
I didn't even have computers. I mean, like, that's crazy. And it's like, so, like, what am I, like,
putting there as, like, roadblocks that seem like safe steps that's, like, preventing me,
like, clearing out that noise would, like, enable me to, like, be walking on the moon next year
instead of just, like, you know, I don't know, playing around with Canva,
making, like, free downloads or something on Canva.
Jenna, did you listen to the first one, the first intro thing?
I was just looking at my Spotify, because I was like, that is not what I listened to. And I
realized that they downloaded backwards on my Spotify. And I started at the back. So yeah.
Or at least with the credits and stuff. So I didn't go back
and read, do the stories at rapid scale and change your frame.
Yeah, that's the state of mind I was in when I obviously clicked the button.
That's okay.
Yeah. I'm getting some stuff from you guys right here. Like, the focus, I think, is a real thing.
Like, it's just so many moving parts. It's like, okay, what can you just
focus on one thing right now and make it good, you know? So.
Yeah, I love that you brought that up, Chris. Like, when he started talking about the president,
I was like, Oh, God, where's he going? Like, really? The president? I'm not going to be the
president. Like, I'm that's not a goal of mine. That's never going to happen for me.
You know, and I and my own negative thoughts came up immediately, like, a president example.
Like, I'm not trying to be the president. This book isn't for me, right? Like, and I just really
like, I really appreciated where he went with that. Because it's true. He had a vision and a
goal. And he literally I wrote this down. Wasn't it that he told? What did he tell? Was it NASA?
Like, you have, you know, three years, 10 months and 36 days to do this. Like he gave them?
Oh, he actually gave them until 1970. And so he had given them seven years, blah, blah, blah,
whatever. And then when he was assassinated, that's what like moved up the timeline was people
rallied behind his like, idea of going to the moon as kind of like a tribute to him,
having, you know, come to the end of his life. And then they they made what? Yeah,
happened in like, three years in whatever else you said, instead of seven.
Okay, that was that was the point of it.
right and i just think about that i mean think can we just all think about this for a moment i think
this is truly mind like this will alter our mind like you said christy no can no like real
technology like we have right now not even close at literally asking to leave leave this earth go
into space like reach the moon and it happened in less than four years
think about your own four-year goal you have right now i just want us to compare for a moment not to
feel bad just to like expand our mind for a moment i'm over here like well maybe i'll hit six figures
in a year in four years maybe two hundred thousand dollars i'm sorry somebody had
the gumption to say let's go to the moon and it happened in less than four years
like what could be possible for each of us you know
anything coming up for you guys i just think that's a mind
blowing thought for a moment like i did not know that statistic by the way i i didn't realize it
was originally a seven-year goal and then it you know became so happened so quick
i mean the thing that comes up for me the most is like i tend well first of all i have like a
divided attention anyway so i like do a lot of things but then i also like do a lot of things
to de-risk any one thing and for not again like i do a lot of things to de-risk any one thing
so it's like for many years like i focused on having multiple streams of income and like i
haven't had one stream of income since i was 16 like that was the last time i only had like
one what is it like a 1099 that they're issued at the end of the year for tax season like i've
always had like ever since i was 17 like multiple streams of income and to like think like that's
undermining my ability to like get to the next level it's like a really weird kind of thought
that's not easy to let go of and like i find myself like well how can i like how can i
continue with all of my streams of income but like in this fractionated where like 90% of my
efforts on this one big thing and then my other 10% is just kind of like managing other people
to do all the other things and it's yeah definitely i get it i i see how people who are obsessed
on one thing can advance that one thing it comes at an expense of all the other stuff and so it's
like what am i willing to expend what am i willing to lose in order to like push that one thing
forward it's i mean certainly it's like i could sell out all of my rental property and then pull
all those resources into this thing that feels so risky to me but also just knowing a little bit
of what you've shared with me is there is also still a risk in holding on to them because i
know you've been trying to fill some of them for a little while now and i'm just saying that because
you've just shared a little bit you know the right decision there i think the point here and like
what christy's saying a little bit too is like it's not bad to necessarily have multiple things
going on it's whether you're using those things as like a risk mitigator and like you're trying to
have like a self-made you know safety net and it's like there's a balance to all that
um like a little like a little bit is good but like at what point does it switch to the other
side where now it's a barrier um and it sounds like that's what you're thinking through like
for you having the focus diversified is because has become a barrier
to possible faster growth in one area
did you listen to that intro chapter nope i will do it totally guys i totally forgot i'm so sorry
i totally forgot about book club honestly just full disclosure but i have a nice plane ride
tomorrow that i am planning to listen and catch up you're going to san diego tomorrow
right it's thursday it's thursday vicky are you going to san diego this week no
so i want to add on to
that Christy because I do think there are seasons to like figuring out what do I want to scale?
What is actually working for me? And I think in pursuing different modes, because a lot of
people who build wealth, I do think they have like different ways to create that income.
And for you and for your situation, you just like shared a new thought. What if I sold my
rental properties and went into your new business that you're doing? What if? What a gift to even
have that thought. I think that, right, everyone? That is a different way of thinking. I think it's
how wealthy people think. I think you're like thinking in the right direction. It's how scaling
happens. And here's the reality is you said, what am I willing to lose to push that one thing
forward? And there is a risk. There is a risk. And there is a risk whether you sell and there's a
risk whether you keep managing your properties. And there's a risk if you like we just normalize,
I think as business owners and as people who are willing to scale, there is a risk involved.
There's always is. And so you get to decide, you know, what you want to do with that. And
that's also the exciting part, right?
When you listen to that intro chapter, did you instantly like have a big goal,
like pop in your head that you were like, whoa, that's way too big. Push that back down.
I bet she did. Are you talking to me? Yes. No, I'm talking to you. Well,
Carrie too, because I know she listened to that intro as well. I know Danielle did.
I yeah, I had to. My first one was, you know, what's keeping me like what's keeping me from
applying to be a TEDx. And I actually have a legit reason still. I don't know if it's valid or not,
but that and then I actually have a crazy idea that I think I'm going to move on.
Yeah. Jared, so we can hold you accountable. Oh, Lord. I know crazy is good, isn't it, you guys?
It doesn't feel crazy after you say it so many times out loud.
That's the whole point of those brain primes. I know. You just hear your voice saying it over
and over and now it's just like your new normal. So talking about scaling, so you guys know I've
been running an Airbnb and I've helped other people like start Airbnbs. It's been like kind
of a side thing I've done. I've never like fully gone crazy with it or marketed it or anything.
But my Airbnb has slowed down and I bought my home always with the intent to eventually rent
it out and it become like the first home in my portfolio. But I also didn't expect to make that
decision like anytime soon at all. And so I've been feeling like my next scale in the assets
and the things that I have in my hand and can work with today, besides like my time and my
personal business, is instead of running out certain rooms or certain times for just Airbnb,
I am considering running out my entire home and going somewhere else. So and
I don't know where I would go. So you're not.
Okay.
I might spend a month there. I might vagabond for a little bit, which single no kids
offers that offers that I have that, you know, opportunity. And I have a limiting belief of,
well, if I'm letting go of this, it is a form of stability in my life. It's a form of like
feeling safe. If I let go of that, like, you know, where am I ever going to go? And am I going
to feel unsafe? Is my nervous system going to like blow up a little bit? Or am I actually like more
ready for that than I realize? And it's actually what I want. Because what I actually want is
I want to meet my husband and I want to like build a life with him and
I just don't know if he's here.
And so that's really risky for me.
Not that I do it just to find my husband,
but it's like, I think my husband's in places
like not Fairfield, Ohio, if I'm honest.
Because this chapter talks about you've got to get honest.
And a lot of entrepreneurs struggle to get honest.
And I believe, I understand that because the real honesty,
I feel like if all of us were to ask ourselves,
what do I really want?
Well, there's some changes that are gonna be required
to like follow that, like truly.
I have a question, Danielle.
Yeah.
What if, what if there's so much noise,
head, life, whatever, there's noise,
that it's really, it's like, you can't even think of,
you can't even get honest almost.
Like, or the only thing you're able to be honest about
is you're just seeing problem here,
problem, problem, problem.
This is not working, this is not working, this is not working.
Like, what then?
Or what do you guys think?
Yeah.
Yeah, the noise.
You did talk about that, actually.
It's funny, I just listened to a thing
where the Shark Tank, Kevin O'Leary,
talked about like the two most brilliant guys.
He talked about Steve Jobs and he talked about Elon Musk.
And they were doing an interview with him
and he said, that's what they do.
He said, I have never met,
they are the two most focused people in the entire world.
And he said, Steve Jobs, he said, turned out the noise
and you tune in to like these frequencies or whatever.
And he's like, he was so laser focused.
And that goes back to what Chrissy was saying
about what do you lose by being focused?
I mean, Steve Jobs was not a liked guy.
Kevin O'Leary talks about that.
And he's like, he was a jerk,
but he was so laser focused on this one thing
and making Apple what it, as we know it today,
he alienated family, friends, all of that.
And then he said, even more so than Steve Jobs,
being focused is Elon Musk.
He said, he runs on just one, and like, that's it.
And he said, so, but I mean, it is,
that's what, what do you sacrifice?
And those guys are so laser focused,
but the key is they tune out all the noise.
And that's hard.
That's really hard.
Yeah, cause some of it's not noise.
Like I don't want to ignore my family.
I'm not trying to work 20 hours a day
and sleep four hours a day.
Like that's not me, you know?
But like when I joined the business accelerator last fall,
I quit all of my volunteer work for my kids' school,
except for two things.
And so it was like, basically I carved those
like five hours a week or so out of my volunteer time.
And it doesn't look like I'm going to be able
to like ramp up my volunteer time ever again
if I continue on this path.
And so it's just like, hmm, I wonder if that is noise
or if that's like a value, you know?
Like, do I want to keep it or not?
Keri, did you all of a sudden like have an epiphany
for like what goal, that big goal that you wanted to set?
Like, did it just like slam into you?
My goal was the same as what I had said back
when we were in the business accelerator.
But I instantly thought, how can I come up
with $300,000 to hire Jekyll and Hyde
to get my product in every retail store across the country?
Yeah, exactly.
That is so cool.
How can you?
I bet you can get like an SBA loan and do it.
I don't know.
Yeah.
Yeah, you just have to ask Chachupiti
about how to apply for the SBA loan.
I think that you just have to have like a certain amount
of revenue already generated
and a certain length of time in business.
And then you can qualify.
Yeah.
And everything, I mean, as much as like
the federal government is trying to re, oh, sorry.
No, you're okay.
We were saying bye to Jenna.
As much as the federal government is reducing the grants,
they haven't said anything about the SBA loans
because those are actually from banks.
Even if it's like a federal program,
it's actually the banks issuing the money.
It's not the federal government.
So it would be worth looking into
because you have had a lot of time in business.
Well, and Sean too.
I mean, Sean's been in business 30 years.
So, I mean, I was looking,
we thought we had a lot of time in business.
at a buyer, so I was kind of excited for that.
I mean, we thought we had a lot of time in business.
And I thought, oh, okay, well, we can use,
I mean, we thought we had a lot of time in business.
we can leverage that, but now it seems
like maybe they're backing out, so, yeah.
Yeah, it's interesting to figure out
how these companies, they grow,
how they scale so quickly.
Like, for example, these water bottles called Ovala,
it just started off just like a one bottle.
Then now it's like, now it's with everybody.
How did they fund it?
How did they manufacture it to that scale
so that they could match the supply and demand?
Also try to figure out how they were able
to fund into so many different variations,
so many different sizes, so many different colors,
so quickly that then it was like a flood everywhere.
Like it was in Target, it was in Pear, it was there.
I mean, that is also, sometimes I'm like,
how do we get all those things in place if you,
I mean, scaling is, because I am still struggling
to get my bulk order figured out
so that I am not like sold out for like,
so that I don't lose business for like two, three months,
because that gap is need to be filled.
So that is another thing that scares me,
that do I have it in me that to scale it to that level
to figure out all these craziness around it?
That is gonna come with it,
and piece those things together.
Karima, what I can say though, is when you are sold out,
that creates almost a demand when you're at that scale.
Like Stanley, Stanley, right, with their cups,
they now release limited edition,
like they just released their Valentines to Target.
That creates the urgency for everybody to flock into Target
and pay $50 for this 40 ounce metal cup
that's in a Valentines print,
and when they're sold out, they're out, that's it.
So when you scale to that level,
girl, sold out is hallelujah, you know what I mean?
Like you just, you pray for that, yeah.
Yeah, it's the wiring in my brain
that has to be like, to be here and there
to think to that level, and then also,
because I'm very like practical kind of a person,
like thinking about, but how does it make sense?
How is this gonna happen?
Like get the plan laid out properly first,
but sometimes I think you just move on.
You just trust the plan and trust the journey,
I would say, yeah.
Greema, did you see what, sorry,
I was making sure, Greema,
you saw what book we're listening to.
Some of us have already heard it.
Yes, Scaling, I just, I'll start listening to it.
I have not yet, but I just wanted to be,
you know, with my friends and just talk.
Oh, that's okay, I just wanted to make sure you're aware.
Yes, yes, I am, I am aware.
I know you like to read all the things,
so it's gonna be good.
Correct, yes, I'm gonna hop onto that, yes, very soon.
Sorry, Chrissy, I cut you off, what were you saying?
I was gonna say, what number book order
are you making right now?
Is this like your third or your fourth one?
This is my fifth.
Fifth one.
Yeah.
All three colors?
All three colors.
And then as soon as, I mean, it's gonna be,
it's gonna arrive this next week or so in 10, 15 days,
then I'll have to order it.
As soon as it arrives, I have to order the next one
to be in so that I'm ready for July, August,
and that kind of influx when the Prime Day happens.
So it's gonna be like a constant churning,
and I'm still losing a couple of weeks
where I'll be sold out.
I mean, for my primary color, I just have 20 left now.
So I want to fill that gap that it shouldn't,
I mean, never be sold out, so that's,
I'm trying to figure out.
So yeah, that's my challenge this year,
not to be sold out on my primary color.
Yeah, and just to be encouraged,
like it can take time to figure out that inventory flow,
and really it can take a couple of years
because you're also figuring out
for each different season how to sell.
So you need a couple of seasons of each season
to know, okay, here's what I can project,
here's what I can expect.
So don't be like, you're not the only one
who's been selling for a long,
over the course of a handful of years who needs.
to who it's taking time to figure out inventory.
So, but yeah, I mean, as the more data you get,
the more you can be projecting,
okay, this is how much I need for this period of time.
So that's how much I should put in now.
Hey, what do I need to do to financially make that happen?
And then eventually what happens is that more,
you're doing that, the cycle that you're doing that,
you start catching up more and more financially
to where it's, you're not always just behind or reactive.
Now it's more proactive and now money is covering
the cost of the orders, covering investments from before
and then covering profits.
So don't be too discouraged.
Thanks.
I think that is why this kind of book is so powerful
for this season of each of your lives and entrepreneurship
and just understanding that there is a different way
to think about scaling.
And I, he wrote this book, he said,
I wanna make it normal for businesses to scale.
Cause he keeps, he's seeing the hole in the marketplace,
right, of like scaling feeling like,
you know, so unattainable or, you know,
how on earth do they possibly get there?
You know, and so I think, you know,
part of it is mindset and then part of it is,
you know, getting in your ears, in our ears,
somebody who's gone ahead and done it, right.
And if somebody else has done it,
then that means each of you can do it too.
And to your question, Garima,
about how does like Oala start with a, you know,
a one water bottle and now, you know, sells out.
I mean, think about it, Oala and Stanley,
they're in the same market, they're the same niche
and both of them have no problems selling out, right.
And I do think part of it's, you know, scaling wisely
and then it's also, you know, making that next best step
and like starting, I mean, every successful business
starts with that one problem,
that one person and that one niche.
And I think the market, as they continue to go,
the market proved and showed them, you know,
that it was extremely valuable.
So, and I think they've been running with it
and I also think it takes a lot of money
to scale and getting your hands on that,
you guys have all experienced this with FBA, you know,
it's like getting the funds to be able to scale
and being proactive and what's the word,
creative with funding and leveraging funding.
That's a different way of thinking.
Leveraging debt is a different way to even think
and I think a lot of us are taught,
so that's what I wanted to offer.
Yeah.
Well, do we want to kind of transition?
Go ahead.
I'd love to just see where everyone's at.
I like to do a nice check-in, emotional, business, personal,
if you want to do business personal best
or if you like giving more of a,
on a scale of one to 10,
how, where you're at just in general today.
I would love it if everybody would like sharing.
Like in the chat or like out loud?
No, out loud.
There's only a few of us.
I'll start, I'll start.
I'm feeling really excited about the in-person event.
I'm excited to fly out tomorrow,
see the team, see everybody.
I would say I'm like a nine.
I guess I did the one to 10 option, so.
It's exciting.
Christy, you next.
We'll popcorn it.
Okay.
I guess I'm feeling eight coming to mind on a scale of 10
where I'm definitely high energy,
happy, content, feeling good.
Lots of things are going my way.
I feel motivated and like I'm, you know,
moving the right things forward.
And then I am really identifying
where I'm wasting a lot of time.
like in the weeds and stuff.
So I'm feeling good.
I'm also really excited to see you in person
in just a couple of days.
It's gonna be fun to be with like-minded people
and be, yeah, feeling that energy in the room.
Well, you popcorn somebody.
Gary.
I would say I'm like a seven.
I'm super jealous that Sean is going to San Diego
and I'm staying home,
especially with all the snow and ice that we got,
but I'd love to be in San Diego weather.
But yeah, I mean, I feel good.
Things are going well, slower than I hoped,
but I definitely need to trust the process.
And, you know, listening to this book,
definitely I realized I think I'm creating my own barriers.
I'm over-complicating things and getting in my own way.
So.
Wow.
I've heard you say that.
Go ahead.
Sorry, I was gonna say,
I bet you Sean did a little happy dance
to hear you say that.
He's not here.
He bounced.
You know, Gary, I've heard you say that twice on this call.
And what I would love to invite you to do is,
unless you've already done this,
is to kind of write down,
make it that next step real of what are those things?
What are they?
And then is there a different way to approach them?
All right, I think that'd be good for you.
I will call Garima.
All right, I think I'm at seven two.
So all the things that Gary said,
Dito, I'm so bummed I won't be there.
And there's like piles and piles of snow outside,
like mountains.
But then today I'm getting on the call earlier
and getting to figure out my funnel,
like automation, workflow.
So I'm a little pumped up just to, you know,
get that started and see where it goes
and how Masala Mom does.
So that is the exciting part.
But somehow I'm a little low today.
I don't know, since morning,
there's some energy that's like,
I just want to pick myself up,
but then it brings me down again.
I don't know, there's something in the air.
So I'm just trying to, you know,
get the happy energy pumped up.
So yeah.
I think it's the weather, probably.
I'll just blame it to the weather.
That's real, that is a real thing.
Yeah.
Girl, Garima and I live 20 minutes from each other, 25.
And I would say definitely it can play a role.
Yeah.
Yeah, you should check your flight.
I just hope everything,
now probably CVG should be good.
Yeah.
Yeah, thank you.
I did double check it.
And all is scheduled to go out tomorrow on time.
So, yeah.
That's great.
Yay.
Get some sunshine for me, okay?
You know, Garima, it is sunny out today though.
But it is also winter chill warning that don't step out.
You can put your face in the window
or step out for a second.
So that's what I did.
Actually, that's why I'm a little red.
You're red, yeah.
Vicky, Vicky, you share your personal.
Yeah, go Vicky, go ahead.
Good to see you all today.
I would say, I don't know, I'm probably six, seven.
I, well, I took over my bocce ball set from Sophie Society.
So it's been a little bit of a transition for me
and trying to push myself to learn a little bit.
And so sales have been down a little bit,
but I just did my numbers before I got on the call
and actually had an okay week.
It didn't seem like it, but my numbers were okay.
So just the whole transition is scary sometimes,
but there's ups occasionally
that it's looking a little bit better.
And just, I started different things.
Like I started running an ad to send people to Amazon.
I started to create our creations in Amazon.
So I'm trying to kind of figure out how to promote.
the bocce ball said a little bit more and get an increase in
sales and but it's it's been a little bit of challenge to let
Sophie society go and knowing they always did a good job for
me but I was trying to save some money and kind of look at things
a little bit differently. So it's pros and cons to that. So
I'm working through that. Good to see you all listen to all
your motivation today.
Love it. Thank you. Danielle, you're last.
Well, I wanted to offer something to you, Vicki, is
this is a way that I look at when I have when I switch from
outsourcing a task to doing it myself. Oh, something that helps
me think about it is that I am now paying myself. And whether
I'm paying myself that same amount or not, I I tell myself,
well, now I'm, you know, there is a an ROI for my time in in
in this new block. Actually, it just happened with my and I just
want to release any, like shame or fear off you if you're
feeling that because, you know, in transition and everyone on
here can understand what I'm about to say when we go through
a transition and pick up a skill or decide to, you know,
shift in one area, go into the next, like, that's where I think
the enemy comes in to steal, kill and destroy even more. I
think that's where our our negative or limiting thoughts
are just a little more vulnerable or aware. And so I
want to let you know, you're not alone in that. And I think it is
a bold move to to do that. And I think there are seasons where we
outsource more and there are seasons where we do more. So and
that sounds like you made a really good choice for yourself.
Thank you. Appreciate that. Yeah, yeah.
Yeah. And you get to, you know, become a master at PPC and learn
that.
I'll learn more.
I want you to say I'm a master at PPC.
I don't know if I want to be.
Well, why not?
I'm doing enough to get by, I think, till I make my next move.
So I'm kind of in a,
what would it
I'm navigating the change. I don't intend to be a master. I
don't think.
So you don't want to be good at it?
I don't think so. I don't know. I think I'm just in transition.
I'm just gonna kind of let this go for a little bit and see what
I can learn not necessarily be a master, but no more than I did
before to make my next move.
Oh, okay. So you're what what's your brain taking the word
master to mean?
We can use a different word. We don't have to use the
master. Yeah, to know like the whole ins and outs and everything
about it. That's a master to me. Like, I don't. Yeah, I'll learn
enough, I think to just be better at it.
Okay.
To transition to the next, I'll probably still hire somebody to
do it. I don't want to keep doing it. It's people know it
better than me. And they can navigate the ins and outs
better. Okay. I'm just trying to be patient in the transition
and, and let myself force myself to learn and, and navigate it on
my own without just going from here to here immediately. I'm
going to take my time here a little bit. And yeah.
Okay, what's a what's like a positive thought you could use
while you're in this transition of taking on a skill that you
don't particularly want to be a master at? Or like, what's
something encouraging you could tell yourself while you're in
this?
Like, be patient, I guess. Be patient. Okay. Because I've got
overly positive, though. I want to move on and get it get it off
my plate. But I'm trying to appreciate it and be patient
about it and not let myself be anxious or fearful when things
aren't going exactly the way maybe they used to be when I was
under Sophie's Society, but I'm saving that money, which feels
good. It's kind of, it may not be positive, I guess. But it, I
think for me, it's just being patient with myself, I guess,
and not quickly, because I've, I want to quickly maybe move over
here. And I don't know how soon I'll do it. But because I'm
already thinking about when and how to do that. But then I stop
and kind of just while you're learning now, don't get in a
hurry or you're still learning the sled things. It's only been
a couple weeks. So it hasn't been that long.
Yeah, yeah.
But it's, it's not easy, you know, to, you know, want to rely
on everything on chat GPT, you know, I want to learn things
and I don't think I want to learn enough to be an expert
necessarily. I'm just trying to make sure I'm being smart about
these next days and next moves, I guess.
Yeah, but you're doing great. You also try, she also tried to
create a bot, you know, like an agent who can work as a BPC
agent. So I'm pretty impressed with, I mean, what she is
looking into. So she's taking the bull by her, by its horns.
So, Vicky, go Vicky. I mean, I'm like, all power to you,
Vicky.
Thank you.
I think I just have a challenge and encouragement, Vicky,
because when you say master, I'm wondering if you're associating
that with a lot of time, a lot of bandwidth, a lot of just, you
know, being a student and like just an excessive amount of
that. And I think from what I would encourage is, and so
because of that, and you don't enjoy PPC, and you don't really
want to be in this place of learning it, you're, what's the
word, what I'm looking for, like, when you're like making
something to be your enemy, when you're like, making something to
be evil, like, in your, in your, it's like you're, by
mastering, it's like, oh, no, gross. And I think that that's
having an impact on your emotional bandwidth, too,
though. And so I think, if you even think about being a master,
you know, whether it's a master, like what Daniel was saying, use
a different word, but just that there is a purpose in, and I
know, you know, there's a purpose in the transition and
learning it, but something that you can take more ownership of
and be more proud of to say, because you're like, I don't
want to feel proud of saying I'm a master at PPC right now. But
that's bringing your brain this way, is what I feel. And so it's
okay, what's it, what Daniel's point of what is a different
positive thought, thinking about it, whether it's okay, I'm a
master of learning the basics. I'm a master of operating my PPC
well, at this level that I have learned. I'm not a master when
you compare to like, society people. But I felt like a master
in terms of like the level of education I had the time I spent
and I took ownership over that and I felt proud of that. And so
for you, it's like, what is a part of it that you can feel
proud of, like, positively proud, not like, oh, I had to
make this decision, because of financial reasons or other
bandwidth reasons. And it's like drudgery, because that's going
to bring our state down. So I think that's just like my
challenge and encouragement is like maybe brainstorm those
positive twists, mental mindset twist on like, the transition
part of it, of your business. Does that make sense? I feel
like I rambled for a second, but let me know if it didn't
make sense.
No, you're good. Probably need to work on that a little bit.
Sometimes we're afraid to be positive, because we're waiting
for something to just knock us down. We're waiting for
something knock us down. And I fall into that sometimes. But
sometimes we need the irrational, like doesn't make
sense kind of bold belief to get us to the next step. That
doesn't make sense. And that's why we have a room like this
full of people willing to do the same thing to encourage us.
Sometimes I don't talk about, you know, oh, I'm a master of PC.
It's like I do what I need to, to enable this other thing that
I do actually. And so I don't make it about the task that I'm
doing. I make it about leapfrogging to the task that I
want to be at. And so instead of saying, I'm a master at PC, you
could say, I'm going to take care of my, you know, day to day
so that I can get to XYZ. And you probably are really good at
doing it since you've already made an AI agent. But sometimes
it's like making like a simple checklist, log into the account,
check, open up the, you know, advert.
check, look at, you know, the right dates of the campaign,
check. And then it's like, it's just like, so routine, that
there's no emotions around it. It's just like, buh, buh, buh,
buh, buh, buh, buh. And now I'm doing all the cool stuff that I
actually want to be doing with my time. And it's like, okay,
just like, done that 10 minutes of effort.
Mom, I need to tell you something.
Yeah, thanks, Christy.
I have a question. I think this will be a really cool question
for you, Vicky. What kind of woman decides to outsource to
to take PPC skill back on her plate in order to reallocate
funds for a season? Like, what kind of woman does that? Do you
think?
Crazy?
Okay, what else?
Oh, I don't know. No, I don't mean that.
Oh, you said it though. So it's there. Let's be honest.
Okay, she said a crazy woman. What else? We're about you're
about to have a breakthrough right now.
Well, I had to be pretty brave and strong. I thought about it
for a long time.
And yeah. So you're brave. You're strong. Throwing a
little crazy because any entrepreneur is. Listen. Listen.
Yes. Own your crazy. Okay, she's crazy. We all are. I love
crazy too. And so I would like you to embrace that part of this
decision for yourself. A brave, strong and crazy woman decides
to do this. Right? Look at you smiling. That's what I like to
see. There's the joy. Look at that. Right? In this transition
that you probably didn't want to actually do, but you made it. So
take so take some ownership and like look at it from a positive
way. And I think you just did. And I think you did a great job.
Thank you.
You're welcome, Vicki. These are the kind of decisions it takes
over and over again to build something. Yeah, yeah. And you
have all that you have all that it takes and more to see the PPC
succeed slash come up with a different resourceful decision
in a couple of months or whatever that looks like. I mean,
I'm thinking about renting out my entire home. And I don't even
know where I'm going to live. That's pretty crazy. No, it's
crazy. Like legit. I don't know. But you know what, it would
actually be in my really best interest to do that. Like I
would just do it. I would literally gain money, y'all. I
would straight up make money. Yeah. Yeah, do it. Is it worth
to make a little bit of extra money and have my mortgage
patient be like not have a home? I think so. That's crazy. Yeah,
I go for it. I do it. Right. I travel around, get a little
camper and tour around different cities and explore. I just Yeah,
right. So so it's just not entirely what I was like
envisioning for my life this year, if I'll be completely
honest, like I was thinking, I had a very different vision just
like a month ago for my life. But that can change at the drop
of a dime and the drop of vision, right. And so same for
you. I want to encourage you how you just encourage me right back
at you like do it, learn PPC, do the best that you can. You you
you're smart, you're resourceful, you're very, very
wise woman.
But it does feel good to now be able to go in there and actually
navigate more than I used to. I was very dependent on them. And
it's powerful. Yeah. Yeah. You know, the word that came to my
mind to resourceful. And it doesn't have to mean anything
about you other than good things. resourceful. How big is
my car? On a CRV? It's big enough, baby. Roll that seat
back, lay down.
You're gonna be like on the van life, you're gonna have your own
YouTube channel.
This is the one thing I said I would never do. You guys don't
understand. This is not appealing to me like at all.
Which part of it? Which part of it isn't?
Camping. I hate camping. Hate it with a passion.
What do you think about it?
I don't like not having access to a nice comfy mattress and a
nice bathroom. I don't have to like think about all the
camper.
See, look at me. She's doing the same thing I just did to her. I
love it. I love it.
Like I wouldn't either like get yourself a nice bed and a nice
bathroom and take it with you.
Let me guess you're a camper.
They be in different size cars.
I have them. I don't have them right now.
Yeah. And there's lots of people who also just are nomads. They
don't
have, you know, like, they don't live in their car, but they also
don't, you know, have a house per se, all their stuff's in
storage. There's so many places on this planet, where you can
just live for like $1,000 a month. I don't know what your
margins on your house would be about I about $1,000. How crazy
is that with my mortgage paid? What if you were in Thailand for
a month this year? Yeah, go during the rainy season. But
yeah, no, I've thought about it. So I've thought about it. I've
thought about I'm thinking about it. It's crazy. Yeah. So I want
to share that my business when is this decision, and I'm
actually considering it. And so my next steps would be like
begin to market and to find a good renter and to figure out my
pricing and decide to do what to do with all my stuff. So that
is, um, that's a big win. I'm actually looking into it. So and
I'm excited to go to San Diego tomorrow. I am so ready to get
out of Ohio. I knew I'd outgrow Ohio. I've been here 10 years. I
knew it was I knew one day I would leave I just didn't really
want it to be this time. My sister's about to have a baby
all like really like I really want to be around for this baby.
So I'm gonna miss it. You can miss it. You're right. I'm a
little torn. And I you have an airport right there, right? Yes,
girl. Yeah. And what do you all know in my 20s? I vagabonded for
my 20s. And I've been to 34 countries. So honestly, it's not
far out of my comfort zone and personality to do this. It's
just it's letting go of like, because some control and some
comfort, honestly, that I've created here. I'm very proud of
the life I created here. And I just really sense God's asking
me to let it go. Honestly, and it's for a season. Maybe it's
scary, but for a season, your life. You're right. You're
right. You know, you're absolutely right about that. I'm
ready to. Here's another cool thing I want to tell you all. So
this guy named Colin Boyd is coming to the retreat. He is
all about teaching you how to create a presentation that like
is incredible that sells from stage. Wouldn't you know, I am
just about to finish his book. And now I'm about to meet him in
person. Why? That's exciting. So I'm going to be emceeing. I'm
going to be like, introducing him probably I don't know. It's
exciting.
That's awesome. All right, guys.
It's so good to be with you all. Thanks, Gabby. Look, read
chapter one. Okay, it's like 40 minutes, I think or listen to it
for free. And we'll be here same time, same place next week.
Yeah, have fun.
All right. Yeah, we'll miss y'all.
It travels.
Yes. Good to see you all.