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Hello. Hey.

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I don't understand why I cannot get on.

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Yeah, I don't know either.

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I'm just going to send Megan another.

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They're not even on my calendar.

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Let me know when you're ready, McKellar-McGlynn.

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I will.

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All right, I'm ready.

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Hey, girl.

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Hey, Carrie.

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I can't hear.

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Can't hear?

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I can hear you.

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Otherwise, no.

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You are quiet, I will say that.

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Can you hear us now?

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Yeah, now I can.

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How are you?

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Hey, Sean.

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Hello.

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How are you guys doing today?

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Good.

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Yeah?

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Yeah.

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That's good.

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How's the weather?

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Looking over the San Diego info.

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Oh, yeah.

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When are you getting in?

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Thursday morning at 9 AM.

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OK.

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Great.

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Hey, Vicky.

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Hey, y'all.

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How are we doing?

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Welcome.

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Vicky forever.

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Hi, Vicky.

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Hello.

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Yay.

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Are y'all talking about books today?

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Are you talking, is it book day?

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It's book day.

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OK.

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It's OK.

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Well, I'm not reading your book.

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I'm not reading the book.

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Vicky, you should be.

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Vicky, you should be.

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It's so good.

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It's about scaling.

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Is it?

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It is.

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I just don't know how to fit in reading a book.

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It's audio.

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Oh, it's audio?

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So I will offer, I'll offer this perspective, Vicky.

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It's audio and it's free.

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And we're just doing one chapter a week

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that if you listen to it, it's about,

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and it ranges between 30 and 50 minutes.

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OK.

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And that's it for the week.

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How far are you in it?

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First day, first day intro.

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Well, I'll listen to y'all.

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I'll listen to you.

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The first half of this call, we're

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going to be talking about the book.

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And then the second half, we're going

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to be checking in business-wise and personal-wise

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and connecting a little bit.

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So you're just going to win by being in this room.

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Yeah, and Vicky, I haven't listened to any of the book.

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I haven't downloaded the book.

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I forgot.

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What is the book?

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What's the book called?

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What's your book called?

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The.

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So I can lead by example.

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What is your, what's the book called?

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The Science of Scaling.

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I'm dropping the link in here.

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Yeah, by Benjamin Hardy.

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So I just dropped the link.

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And if you scroll down, it says, get this book for free.

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It's so simple.

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It's six chapters, 30 to 50 minutes a chapter.

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I mean, he's impressive.

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This is like a super easy, I think, digestible lead magnet.

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It's his new lead magnet for his business.

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Very smart.

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Create a free e-book, basically, is what he did.

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And so the premise of the idea is how to.

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scale. And here's the thing.

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Right. So then this is for you.

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Maybe God sent me to the call today.

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I believe God is purposeful. And with everything that we do, and

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there's something purposeful. Exactly. So, you know, here's

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the reality with scaling is it requires a different way of

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thinking. And it requires he talks a lot about in the first

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chapter, so not chapter, but what was it called the stories,

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whatever the prelude was called stories and rapid scale.

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Yes, that. So we I listened to Tony Robb. First of all, if you

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have a book, where Tony Robbins is a forward, you need to read

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that book. Like, Tony Robbins is a an incredible human who he

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said in his intro, he said, There's very few books that I

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read that I say, Wow, I wish I had written that. And this is

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one of them. And Tony Robbins has, you know, become a world

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global leader and has literally changed the trajectory of

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things. And so yeah, he's he forward, he's the forward, and

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he had actually in Tony Robbins, four minutes intro, I don't know

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about y'all, but I was taking notes from his little four

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minutes, right? I was like, Oh, quote, quote him. And so the

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idea of why we said yes to this book is because it's, it's going

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to stretch your thinking. And it's going to, I think, ask you

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all to be more honest and be more open. And also, you know,

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where are there parts in your business where scaling would be

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the better option. And the point of this is not to bring any

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extra pressure or overwhelm, it's actually meant to offer a

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new way of thinking. And I think this is a great group for that.

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And you all are building businesses. And he offers a way

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of how to scale, you know, from the get go. And, and I think we

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have a lot to learn. So welcome, Jenna. Hey, Christie, welcome.

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So we are going to just kind of hop in. And I'd love to start

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with the book part. And you know, what are some takeaways?

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Where what's something you learned? And is there something

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you implemented or want to implement? That is what I want

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to spend the next, you know, 1520 minutes talking about that.

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And then we'll switch over to, to checking in personally. So

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the floor is yours, if anybody would like to kick us off and

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Vicki. And by the way, if you haven't read, and you're just

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listening, that doesn't mean you don't have anything to add. If

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there's something you want to ask or something you want to give

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to the conversation, everyone here is a valuable voice. And

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that's would be great.

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I'll go. Okay, go girl. So um, it just reiterates like it's so

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it just goes into like that big, audacious goal. Right. And he's

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very much he calls it an impossible goal, or, you know,

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stretch goal or whatever. And he says, you have to have that. So

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there it is, again, like, you know, when we were doing like,

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in the accelerator, when you're setting that goal, and you hear

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it, and you're like, Oh, that's craziness. But he's like, No,

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you have to have that. So I thought that was really

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powerful. And then I realized that I need to what was it?

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It's floor focus, and I need the focus what to say no to brain

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floor focus. Yeah, the stuff to weed out. I feel like I am

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optimizing. I'm optimizing the things I shouldn't be. Like I

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need to say no. Because I'm not everything to everyone. I'm not

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I am very niched. I do have a focus. I know exactly what I am.

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And now I'm like, Oh, well, let's do this. Let's do that.

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Let's do like I'm adding so many things and I'm getting out of

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focus. And I'm making it complicated.

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That's awesome. Anybody else relate to that?

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Like, I can like feel myself saying, Oh, I'm gonna like step

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through this like a ladder. And these are gonna be like my baby

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steps into like getting there. But really, all those baby steps

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are just preventing me from being there already. And yeah,

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losing my focus, for sure.

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So, Carrie, thanks for starting us off with that. I mean, I

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Because what I wrote this down when he said frame, floor and focus, so the frame being,

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okay, what do I see the floor, meaning what do I need to filter out? And then the focus

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actually ends up filtering your path and your partners. I thought that was really interesting

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how he talked about path and partners, because that will also change from this place of being

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able to frame and filter the floor. So I think that's really enlightening, Gary. That's a great

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point. I liked how he uses a lot of examples and things that people really can remember and relate

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to, to make his points. And, you know, kind of in that way that it's not, it's like, I feel like

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sometimes you'll read books and they'll make a lot of citations to literature, or, you know,

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certainly the 67 to 8 years talks a lot about like academic science, but I feel like the real world

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applications of the examples that he gives, and then, you know, he continues with that, like,

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space exploration, like landing on the moon once he gets into chapter one that I already listened

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to. And so it's, like, I think beneficial to be able to, like, do it in context of real world

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examples and how things that definitely seemed impossible became possible. And timelines that

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were stretched out and dilated, you know, contracted. And it's, like, showing how, like,

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literally, like, the U.S. had never even gone into outer space. And then three years later,

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we were walking on the moon. And it's just like, yeah, that definitely would have seen impossible.

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I didn't even have computers. I mean, like, that's crazy. And it's like, so, like, what am I, like,

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putting there as, like, roadblocks that seem like safe steps that's, like, preventing me,

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like, clearing out that noise would, like, enable me to, like, be walking on the moon next year

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instead of just, like, you know, I don't know, playing around with Canva,

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making, like, free downloads or something on Canva.

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Jenna, did you listen to the first one, the first intro thing?

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I was just looking at my Spotify, because I was like, that is not what I listened to. And I

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realized that they downloaded backwards on my Spotify. And I started at the back. So yeah.

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Or at least with the credits and stuff. So I didn't go back

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and read, do the stories at rapid scale and change your frame.

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Yeah, that's the state of mind I was in when I obviously clicked the button.

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That's okay.

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Yeah. I'm getting some stuff from you guys right here. Like, the focus, I think, is a real thing.

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Like, it's just so many moving parts. It's like, okay, what can you just

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focus on one thing right now and make it good, you know? So.

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Yeah, I love that you brought that up, Chris. Like, when he started talking about the president,

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I was like, Oh, God, where's he going? Like, really? The president? I'm not going to be the

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president. Like, I'm that's not a goal of mine. That's never going to happen for me.

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You know, and I and my own negative thoughts came up immediately, like, a president example.

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Like, I'm not trying to be the president. This book isn't for me, right? Like, and I just really

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like, I really appreciated where he went with that. Because it's true. He had a vision and a

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goal. And he literally I wrote this down. Wasn't it that he told? What did he tell? Was it NASA?

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Like, you have, you know, three years, 10 months and 36 days to do this. Like he gave them?

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Oh, he actually gave them until 1970. And so he had given them seven years, blah, blah, blah,

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whatever. And then when he was assassinated, that's what like moved up the timeline was people

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rallied behind his like, idea of going to the moon as kind of like a tribute to him,

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having, you know, come to the end of his life. And then they they made what? Yeah,

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happened in like, three years in whatever else you said, instead of seven.

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Okay, that was that was the point of it.

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right and i just think about that i mean think can we just all think about this for a moment i think

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this is truly mind like this will alter our mind like you said christy no can no like real

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technology like we have right now not even close at literally asking to leave leave this earth go

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into space like reach the moon and it happened in less than four years

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think about your own four-year goal you have right now i just want us to compare for a moment not to

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feel bad just to like expand our mind for a moment i'm over here like well maybe i'll hit six figures

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in a year in four years maybe two hundred thousand dollars i'm sorry somebody had

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the gumption to say let's go to the moon and it happened in less than four years

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like what could be possible for each of us you know

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anything coming up for you guys i just think that's a mind

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blowing thought for a moment like i did not know that statistic by the way i i didn't realize it

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was originally a seven-year goal and then it you know became so happened so quick

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i mean the thing that comes up for me the most is like i tend well first of all i have like a

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divided attention anyway so i like do a lot of things but then i also like do a lot of things

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to de-risk any one thing and for not again like i do a lot of things to de-risk any one thing

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so it's like for many years like i focused on having multiple streams of income and like i

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haven't had one stream of income since i was 16 like that was the last time i only had like

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one what is it like a 1099 that they're issued at the end of the year for tax season like i've

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always had like ever since i was 17 like multiple streams of income and to like think like that's

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undermining my ability to like get to the next level it's like a really weird kind of thought

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that's not easy to let go of and like i find myself like well how can i like how can i

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continue with all of my streams of income but like in this fractionated where like 90% of my

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efforts on this one big thing and then my other 10% is just kind of like managing other people

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to do all the other things and it's yeah definitely i get it i i see how people who are obsessed

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on one thing can advance that one thing it comes at an expense of all the other stuff and so it's

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like what am i willing to expend what am i willing to lose in order to like push that one thing

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forward it's i mean certainly it's like i could sell out all of my rental property and then pull

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all those resources into this thing that feels so risky to me but also just knowing a little bit

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of what you've shared with me is there is also still a risk in holding on to them because i

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know you've been trying to fill some of them for a little while now and i'm just saying that because

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you've just shared a little bit you know the right decision there i think the point here and like

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what christy's saying a little bit too is like it's not bad to necessarily have multiple things

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going on it's whether you're using those things as like a risk mitigator and like you're trying to

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have like a self-made you know safety net and it's like there's a balance to all that

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um like a little like a little bit is good but like at what point does it switch to the other

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side where now it's a barrier um and it sounds like that's what you're thinking through like

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for you having the focus diversified is because has become a barrier

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to possible faster growth in one area

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did you listen to that intro chapter nope i will do it totally guys i totally forgot i'm so sorry

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i totally forgot about book club honestly just full disclosure but i have a nice plane ride

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tomorrow that i am planning to listen and catch up you're going to san diego tomorrow

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right it's thursday it's thursday vicky are you going to san diego this week no

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so i want to add on to

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that Christy because I do think there are seasons to like figuring out what do I want to scale?

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What is actually working for me? And I think in pursuing different modes, because a lot of

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people who build wealth, I do think they have like different ways to create that income.

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And for you and for your situation, you just like shared a new thought. What if I sold my

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rental properties and went into your new business that you're doing? What if? What a gift to even

255
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have that thought. I think that, right, everyone? That is a different way of thinking. I think it's

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how wealthy people think. I think you're like thinking in the right direction. It's how scaling

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happens. And here's the reality is you said, what am I willing to lose to push that one thing

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forward? And there is a risk. There is a risk. And there is a risk whether you sell and there's a

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risk whether you keep managing your properties. And there's a risk if you like we just normalize,

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I think as business owners and as people who are willing to scale, there is a risk involved.

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There's always is. And so you get to decide, you know, what you want to do with that. And

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that's also the exciting part, right?

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When you listen to that intro chapter, did you instantly like have a big goal,

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like pop in your head that you were like, whoa, that's way too big. Push that back down.

265
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I bet she did. Are you talking to me? Yes. No, I'm talking to you. Well,

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Carrie too, because I know she listened to that intro as well. I know Danielle did.

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I yeah, I had to. My first one was, you know, what's keeping me like what's keeping me from

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applying to be a TEDx. And I actually have a legit reason still. I don't know if it's valid or not,

269
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but that and then I actually have a crazy idea that I think I'm going to move on.

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Yeah. Jared, so we can hold you accountable. Oh, Lord. I know crazy is good, isn't it, you guys?

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It doesn't feel crazy after you say it so many times out loud.

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That's the whole point of those brain primes. I know. You just hear your voice saying it over

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and over and now it's just like your new normal. So talking about scaling, so you guys know I've

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been running an Airbnb and I've helped other people like start Airbnbs. It's been like kind

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of a side thing I've done. I've never like fully gone crazy with it or marketed it or anything.

276
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But my Airbnb has slowed down and I bought my home always with the intent to eventually rent

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it out and it become like the first home in my portfolio. But I also didn't expect to make that

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decision like anytime soon at all. And so I've been feeling like my next scale in the assets

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and the things that I have in my hand and can work with today, besides like my time and my

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personal business, is instead of running out certain rooms or certain times for just Airbnb,

281
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I am considering running out my entire home and going somewhere else. So and

282
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I don't know where I would go. So you're not.

283
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Okay.

284
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I might spend a month there. I might vagabond for a little bit, which single no kids

285
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offers that offers that I have that, you know, opportunity. And I have a limiting belief of,

286
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well, if I'm letting go of this, it is a form of stability in my life. It's a form of like

287
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feeling safe. If I let go of that, like, you know, where am I ever going to go? And am I going

288
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to feel unsafe? Is my nervous system going to like blow up a little bit? Or am I actually like more

289
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ready for that than I realize? And it's actually what I want. Because what I actually want is

290
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I want to meet my husband and I want to like build a life with him and

291
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I just don't know if he's here.

292
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And so that's really risky for me.

293
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Not that I do it just to find my husband,

294
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but it's like, I think my husband's in places

295
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like not Fairfield, Ohio, if I'm honest.

296
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Because this chapter talks about you've got to get honest.

297
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And a lot of entrepreneurs struggle to get honest.

298
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And I believe, I understand that because the real honesty,

299
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I feel like if all of us were to ask ourselves,

300
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what do I really want?

301
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Well, there's some changes that are gonna be required

302
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to like follow that, like truly.

303
00:25:38.520 --> 00:25:40.560
I have a question, Danielle.

304
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Yeah.

305
00:25:41.400 --> 00:25:44.640
What if, what if there's so much noise,

306
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head, life, whatever, there's noise,

307
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that it's really, it's like, you can't even think of,

308
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you can't even get honest almost.

309
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Like, or the only thing you're able to be honest about

310
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is you're just seeing problem here,

311
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problem, problem, problem.

312
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This is not working, this is not working, this is not working.

313
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Like, what then?

314
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Or what do you guys think?

315
00:26:05.720 --> 00:26:07.120
Yeah.

316
00:26:07.120 --> 00:26:07.960
Yeah, the noise.

317
00:26:07.960 --> 00:26:09.720
You did talk about that, actually.

318
00:26:11.300 --> 00:26:14.600
It's funny, I just listened to a thing

319
00:26:14.600 --> 00:26:18.120
where the Shark Tank, Kevin O'Leary,

320
00:26:18.120 --> 00:26:21.000
talked about like the two most brilliant guys.

321
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He talked about Steve Jobs and he talked about Elon Musk.

322
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And they were doing an interview with him

323
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and he said, that's what they do.

324
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He said, I have never met,

325
00:26:30.600 --> 00:26:34.600
they are the two most focused people in the entire world.

326
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And he said, Steve Jobs, he said, turned out the noise

327
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and you tune in to like these frequencies or whatever.

328
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And he's like, he was so laser focused.

329
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And that goes back to what Chrissy was saying

330
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about what do you lose by being focused?

331
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I mean, Steve Jobs was not a liked guy.

332
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Kevin O'Leary talks about that.

333
00:26:52.680 --> 00:26:54.200
And he's like, he was a jerk,

334
00:26:54.200 --> 00:26:58.320
but he was so laser focused on this one thing

335
00:26:58.320 --> 00:27:01.480
and making Apple what it, as we know it today,

336
00:27:02.560 --> 00:27:05.520
he alienated family, friends, all of that.

337
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And then he said, even more so than Steve Jobs,

338
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being focused is Elon Musk.

339
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He said, he runs on just one, and like, that's it.

340
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And he said, so, but I mean, it is,

341
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that's what, what do you sacrifice?

342
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And those guys are so laser focused,

343
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but the key is they tune out all the noise.

344
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And that's hard.

345
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That's really hard.

346
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Yeah, cause some of it's not noise.

347
00:27:31.680 --> 00:27:33.560
Like I don't want to ignore my family.

348
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I'm not trying to work 20 hours a day

349
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and sleep four hours a day.

350
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Like that's not me, you know?

351
00:27:41.080 --> 00:27:46.080
But like when I joined the business accelerator last fall,

352
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I quit all of my volunteer work for my kids' school,

353
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except for two things.

354
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And so it was like, basically I carved those

355
00:27:57.360 --> 00:28:01.760
like five hours a week or so out of my volunteer time.

356
00:28:01.760 --> 00:28:06.000
And it doesn't look like I'm going to be able

357
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to like ramp up my volunteer time ever again

358
00:28:09.440 --> 00:28:11.680
if I continue on this path.

359
00:28:11.680 --> 00:28:15.800
And so it's just like, hmm, I wonder if that is noise

360
00:28:16.480 --> 00:28:18.680
or if that's like a value, you know?

361
00:28:18.680 --> 00:28:21.280
Like, do I want to keep it or not?

362
00:28:21.280 --> 00:28:23.640
Keri, did you all of a sudden like have an epiphany

363
00:28:23.640 --> 00:28:28.480
for like what goal, that big goal that you wanted to set?

364
00:28:28.480 --> 00:28:30.520
Like, did it just like slam into you?

365
00:28:30.520 --> 00:28:33.920
My goal was the same as what I had said back

366
00:28:33.920 --> 00:28:36.280
when we were in the business accelerator.

367
00:28:36.280 --> 00:28:39.400
But I instantly thought, how can I come up

368
00:28:39.400 --> 00:28:42.000
with $300,000 to hire Jekyll and Hyde

369
00:28:42.000 --> 00:28:45.560
to get my product in every retail store across the country?

370
00:28:47.880 --> 00:28:48.720
Yeah, exactly.

371
00:28:48.720 --> 00:28:50.280
That is so cool.

372
00:28:55.920 --> 00:28:56.760
How can you?

373
00:28:56.760 --> 00:28:59.680
I bet you can get like an SBA loan and do it.

374
00:28:59.680 --> 00:29:00.800
I don't know.

375
00:29:00.800 --> 00:29:01.720
I don't know.

376
00:29:02.840 --> 00:29:03.680
Yeah.

377
00:29:03.680 --> 00:29:05.400
Yeah, you just have to ask Chachupiti

378
00:29:05.400 --> 00:29:08.320
about how to apply for the SBA loan.

379
00:29:08.320 --> 00:29:10.680
I think that you just have to have like a certain amount

380
00:29:10.680 --> 00:29:12.720
of revenue already generated

381
00:29:12.720 --> 00:29:15.360
and a certain length of time in business.

382
00:29:15.360 --> 00:29:17.640
And then you can qualify.

383
00:29:18.720 --> 00:29:19.560
Yeah.

384
00:29:20.640 --> 00:29:22.920
And everything, I mean, as much as like

385
00:29:22.920 --> 00:29:26.680
the federal government is trying to re, oh, sorry.

386
00:29:27.840 --> 00:29:28.680
No, you're okay.

387
00:29:28.680 --> 00:29:29.760
We were saying bye to Jenna.

388
00:29:33.800 --> 00:29:37.000
As much as the federal government is reducing the grants,

389
00:29:37.000 --> 00:29:39.120
they haven't said anything about the SBA loans

390
00:29:39.120 --> 00:29:41.560
because those are actually from banks.

391
00:29:41.560 --> 00:29:44.160
Even if it's like a federal program,

392
00:29:44.160 --> 00:29:46.120
it's actually the banks issuing the money.

393
00:29:46.120 --> 00:29:47.600
It's not the federal government.

394
00:29:47.600 --> 00:29:50.160
So it would be worth looking into

395
00:29:50.160 --> 00:29:53.360
because you have had a lot of time in business.

396
00:29:54.200 --> 00:29:55.040
Well, and Sean too.

397
00:29:55.040 --> 00:29:57.520
I mean, Sean's been in business 30 years.

398
00:29:57.520 --> 00:29:59.400
So, I mean, I was looking,

399
00:29:59.400 --> 00:30:01.800
we thought we had a lot of time in business.

400
00:30:00.000 --> 00:30:02.760
at a buyer, so I was kind of excited for that.

401
00:30:01.800 --> 00:30:04.320
I mean, we thought we had a lot of time in business.

402
00:30:02.760 --> 00:30:05.120
And I thought, oh, okay, well, we can use,

403
00:30:04.320 --> 00:30:07.160
I mean, we thought we had a lot of time in business.

404
00:30:05.120 --> 00:30:09.040
we can leverage that, but now it seems

405
00:30:09.040 --> 00:30:12.000
like maybe they're backing out, so, yeah.

406
00:30:13.080 --> 00:30:15.000
Yeah, it's interesting to figure out

407
00:30:15.000 --> 00:30:17.760
how these companies, they grow,

408
00:30:17.760 --> 00:30:19.240
how they scale so quickly.

409
00:30:19.240 --> 00:30:24.160
Like, for example, these water bottles called Ovala,

410
00:30:24.160 --> 00:30:27.760
it just started off just like a one bottle.

411
00:30:27.760 --> 00:30:30.880
Then now it's like, now it's with everybody.

412
00:30:30.880 --> 00:30:32.320
How did they fund it?

413
00:30:32.320 --> 00:30:35.640
How did they manufacture it to that scale

414
00:30:35.640 --> 00:30:40.320
so that they could match the supply and demand?

415
00:30:40.320 --> 00:30:43.480
Also try to figure out how they were able

416
00:30:43.480 --> 00:30:46.040
to fund into so many different variations,

417
00:30:46.040 --> 00:30:48.320
so many different sizes, so many different colors,

418
00:30:48.320 --> 00:30:51.760
so quickly that then it was like a flood everywhere.

419
00:30:51.760 --> 00:30:54.880
Like it was in Target, it was in Pear, it was there.

420
00:30:54.880 --> 00:30:59.720
I mean, that is also, sometimes I'm like,

421
00:30:59.720 --> 00:31:04.720
how do we get all those things in place if you,

422
00:31:04.960 --> 00:31:07.200
I mean, scaling is, because I am still struggling

423
00:31:07.200 --> 00:31:10.320
to get my bulk order figured out

424
00:31:10.320 --> 00:31:14.560
so that I am not like sold out for like,

425
00:31:14.560 --> 00:31:18.320
so that I don't lose business for like two, three months,

426
00:31:18.320 --> 00:31:22.760
because that gap is need to be filled.

427
00:31:23.720 --> 00:31:25.760
So that is another thing that scares me,

428
00:31:25.760 --> 00:31:29.080
that do I have it in me that to scale it to that level

429
00:31:29.080 --> 00:31:31.840
to figure out all these craziness around it?

430
00:31:32.880 --> 00:31:35.520
That is gonna come with it,

431
00:31:37.080 --> 00:31:39.400
and piece those things together.

432
00:31:39.400 --> 00:31:43.360
Karima, what I can say though, is when you are sold out,

433
00:31:43.360 --> 00:31:47.160
that creates almost a demand when you're at that scale.

434
00:31:47.160 --> 00:31:51.520
Like Stanley, Stanley, right, with their cups,

435
00:31:51.520 --> 00:31:53.760
they now release limited edition,

436
00:31:53.760 --> 00:31:56.760
like they just released their Valentines to Target.

437
00:31:56.760 --> 00:32:00.400
That creates the urgency for everybody to flock into Target

438
00:32:00.400 --> 00:32:03.840
and pay $50 for this 40 ounce metal cup

439
00:32:03.840 --> 00:32:05.200
that's in a Valentines print,

440
00:32:05.200 --> 00:32:07.640
and when they're sold out, they're out, that's it.

441
00:32:07.640 --> 00:32:10.400
So when you scale to that level,

442
00:32:10.400 --> 00:32:14.760
girl, sold out is hallelujah, you know what I mean?

443
00:32:14.760 --> 00:32:18.800
Like you just, you pray for that, yeah.

444
00:32:19.360 --> 00:32:22.400
Yeah, it's the wiring in my brain

445
00:32:22.400 --> 00:32:26.280
that has to be like, to be here and there

446
00:32:26.280 --> 00:32:30.080
to think to that level, and then also,

447
00:32:30.080 --> 00:32:35.080
because I'm very like practical kind of a person,

448
00:32:35.880 --> 00:32:38.960
like thinking about, but how does it make sense?

449
00:32:38.960 --> 00:32:40.040
How is this gonna happen?

450
00:32:40.040 --> 00:32:42.720
Like get the plan laid out properly first,

451
00:32:42.720 --> 00:32:46.120
but sometimes I think you just move on.

452
00:32:46.480 --> 00:32:49.800
You just trust the plan and trust the journey,

453
00:32:49.800 --> 00:32:51.200
I would say, yeah.

454
00:32:53.120 --> 00:32:56.680
Greema, did you see what, sorry,

455
00:32:56.680 --> 00:32:57.680
I was making sure, Greema,

456
00:32:57.680 --> 00:32:59.920
you saw what book we're listening to.

457
00:32:59.920 --> 00:33:01.800
Some of us have already heard it.

458
00:33:01.800 --> 00:33:04.920
Yes, Scaling, I just, I'll start listening to it.

459
00:33:04.920 --> 00:33:08.640
I have not yet, but I just wanted to be,

460
00:33:08.640 --> 00:33:11.520
you know, with my friends and just talk.

461
00:33:11.520 --> 00:33:13.880
Oh, that's okay, I just wanted to make sure you're aware.

462
00:33:13.880 --> 00:33:15.960
Yes, yes, I am, I am aware.

463
00:33:15.960 --> 00:33:18.160
I know you like to read all the things,

464
00:33:18.160 --> 00:33:19.000
so it's gonna be good.

465
00:33:19.000 --> 00:33:22.920
Correct, yes, I'm gonna hop onto that, yes, very soon.

466
00:33:23.920 --> 00:33:26.680
Sorry, Chrissy, I cut you off, what were you saying?

467
00:33:26.680 --> 00:33:28.600
I was gonna say, what number book order

468
00:33:28.600 --> 00:33:29.920
are you making right now?

469
00:33:29.920 --> 00:33:32.480
Is this like your third or your fourth one?

470
00:33:32.480 --> 00:33:34.240
This is my fifth.

471
00:33:34.240 --> 00:33:35.200
Fifth one.

472
00:33:35.200 --> 00:33:36.040
Yeah.

473
00:33:36.040 --> 00:33:37.800
All three colors?

474
00:33:37.800 --> 00:33:40.000
All three colors.

475
00:33:40.000 --> 00:33:43.160
And then as soon as, I mean, it's gonna be,

476
00:33:43.480 --> 00:33:48.480
it's gonna arrive this next week or so in 10, 15 days,

477
00:33:50.480 --> 00:33:52.600
then I'll have to order it.

478
00:33:52.600 --> 00:33:55.360
As soon as it arrives, I have to order the next one

479
00:33:55.360 --> 00:33:59.800
to be in so that I'm ready for July, August,

480
00:33:59.800 --> 00:34:03.760
and that kind of influx when the Prime Day happens.

481
00:34:03.760 --> 00:34:06.440
So it's gonna be like a constant churning,

482
00:34:06.440 --> 00:34:10.600
and I'm still losing a couple of weeks

483
00:34:10.600 --> 00:34:11.800
where I'll be sold out.

484
00:34:11.920 --> 00:34:16.520
I mean, for my primary color, I just have 20 left now.

485
00:34:16.520 --> 00:34:19.639
So I want to fill that gap that it shouldn't,

486
00:34:20.520 --> 00:34:22.840
I mean, never be sold out, so that's,

487
00:34:22.840 --> 00:34:24.120
I'm trying to figure out.

488
00:34:24.120 --> 00:34:28.120
So yeah, that's my challenge this year,

489
00:34:28.120 --> 00:34:30.520
not to be sold out on my primary color.

490
00:34:32.320 --> 00:34:33.639
Yeah, and just to be encouraged,

491
00:34:33.639 --> 00:34:37.520
like it can take time to figure out that inventory flow,

492
00:34:37.520 --> 00:34:39.199
and really it can take a couple of years

493
00:34:39.239 --> 00:34:41.320
because you're also figuring out

494
00:34:41.320 --> 00:34:45.040
for each different season how to sell.

495
00:34:45.040 --> 00:34:48.520
So you need a couple of seasons of each season

496
00:34:48.520 --> 00:34:52.040
to know, okay, here's what I can project,

497
00:34:52.040 --> 00:34:53.679
here's what I can expect.

498
00:34:53.679 --> 00:34:55.760
So don't be like, you're not the only one

499
00:34:55.760 --> 00:34:57.520
who's been selling for a long,

500
00:34:57.520 --> 00:34:59.880
over the course of a handful of years who needs.

501
00:35:00.000 --> 00:35:02.640
to who it's taking time to figure out inventory.

502
00:35:02.640 --> 00:35:06.840
So, but yeah, I mean, as the more data you get,

503
00:35:06.840 --> 00:35:08.720
the more you can be projecting,

504
00:35:08.720 --> 00:35:12.440
okay, this is how much I need for this period of time.

505
00:35:12.440 --> 00:35:15.320
So that's how much I should put in now.

506
00:35:15.320 --> 00:35:18.440
Hey, what do I need to do to financially make that happen?

507
00:35:20.100 --> 00:35:22.720
And then eventually what happens is that more,

508
00:35:22.720 --> 00:35:24.900
you're doing that, the cycle that you're doing that,

509
00:35:24.900 --> 00:35:27.560
you start catching up more and more financially

510
00:35:27.560 --> 00:35:31.480
to where it's, you're not always just behind or reactive.

511
00:35:31.480 --> 00:35:34.760
Now it's more proactive and now money is covering

512
00:35:34.760 --> 00:35:38.600
the cost of the orders, covering investments from before

513
00:35:38.600 --> 00:35:41.440
and then covering profits.

514
00:35:41.440 --> 00:35:44.120
So don't be too discouraged.

515
00:35:45.500 --> 00:35:46.340
Thanks.

516
00:35:51.800 --> 00:35:55.240
I think that is why this kind of book is so powerful

517
00:35:55.240 --> 00:36:00.240
for this season of each of your lives and entrepreneurship

518
00:36:00.680 --> 00:36:03.280
and just understanding that there is a different way

519
00:36:03.280 --> 00:36:05.720
to think about scaling.

520
00:36:05.720 --> 00:36:10.720
And I, he wrote this book, he said,

521
00:36:11.520 --> 00:36:15.560
I wanna make it normal for businesses to scale.

522
00:36:15.560 --> 00:36:19.520
Cause he keeps, he's seeing the hole in the marketplace,

523
00:36:19.520 --> 00:36:22.560
right, of like scaling feeling like,

524
00:36:22.680 --> 00:36:25.800
you know, so unattainable or, you know,

525
00:36:25.800 --> 00:36:28.080
how on earth do they possibly get there?

526
00:36:28.080 --> 00:36:33.080
You know, and so I think, you know,

527
00:36:33.080 --> 00:36:36.560
part of it is mindset and then part of it is,

528
00:36:36.560 --> 00:36:40.920
you know, getting in your ears, in our ears,

529
00:36:40.920 --> 00:36:44.200
somebody who's gone ahead and done it, right.

530
00:36:44.200 --> 00:36:45.960
And if somebody else has done it,

531
00:36:45.960 --> 00:36:48.680
then that means each of you can do it too.

532
00:36:48.680 --> 00:36:51.320
And to your question, Garima,

533
00:36:51.320 --> 00:36:55.960
about how does like Oala start with a, you know,

534
00:36:55.960 --> 00:37:00.960
a one water bottle and now, you know, sells out.

535
00:37:01.360 --> 00:37:04.120
I mean, think about it, Oala and Stanley,

536
00:37:04.120 --> 00:37:09.120
they're in the same market, they're the same niche

537
00:37:09.280 --> 00:37:14.280
and both of them have no problems selling out, right.

538
00:37:14.440 --> 00:37:19.440
And I do think part of it's, you know, scaling wisely

539
00:37:20.440 --> 00:37:24.640
and then it's also, you know, making that next best step

540
00:37:24.640 --> 00:37:28.640
and like starting, I mean, every successful business

541
00:37:28.640 --> 00:37:30.720
starts with that one problem,

542
00:37:30.720 --> 00:37:33.560
that one person and that one niche.

543
00:37:33.560 --> 00:37:37.120
And I think the market, as they continue to go,

544
00:37:37.120 --> 00:37:41.000
the market proved and showed them, you know,

545
00:37:41.000 --> 00:37:43.400
that it was extremely valuable.

546
00:37:43.400 --> 00:37:46.560
So, and I think they've been running with it

547
00:37:46.560 --> 00:37:48.680
and I also think it takes a lot of money

548
00:37:49.440 --> 00:37:54.360
to scale and getting your hands on that,

549
00:37:54.360 --> 00:37:56.840
you guys have all experienced this with FBA, you know,

550
00:37:56.840 --> 00:38:01.280
it's like getting the funds to be able to scale

551
00:38:01.280 --> 00:38:06.280
and being proactive and what's the word,

552
00:38:06.640 --> 00:38:11.640
creative with funding and leveraging funding.

553
00:38:11.720 --> 00:38:14.480
That's a different way of thinking.

554
00:38:14.480 --> 00:38:17.560
Leveraging debt is a different way to even think

555
00:38:17.560 --> 00:38:20.200
and I think a lot of us are taught,

556
00:38:20.200 --> 00:38:23.280
so that's what I wanted to offer.

557
00:38:23.280 --> 00:38:24.120
Yeah.

558
00:38:27.160 --> 00:38:30.080
Well, do we want to kind of transition?

559
00:38:30.080 --> 00:38:30.920
Go ahead.

560
00:38:32.560 --> 00:38:35.040
I'd love to just see where everyone's at.

561
00:38:35.040 --> 00:38:39.720
I like to do a nice check-in, emotional, business, personal,

562
00:38:41.240 --> 00:38:42.960
if you want to do business personal best

563
00:38:42.960 --> 00:38:45.880
or if you like giving more of a,

564
00:38:45.880 --> 00:38:47.400
on a scale of one to 10,

565
00:38:47.400 --> 00:38:50.320
how, where you're at just in general today.

566
00:38:51.160 --> 00:38:53.880
I would love it if everybody would like sharing.

567
00:38:56.920 --> 00:38:59.040
Like in the chat or like out loud?

568
00:38:59.040 --> 00:39:00.440
No, out loud.

569
00:39:00.440 --> 00:39:02.160
There's only a few of us.

570
00:39:02.160 --> 00:39:04.200
I'll start, I'll start.

571
00:39:04.200 --> 00:39:06.120
I'm feeling really excited about the in-person event.

572
00:39:06.120 --> 00:39:08.560
I'm excited to fly out tomorrow,

573
00:39:08.560 --> 00:39:10.760
see the team, see everybody.

574
00:39:10.760 --> 00:39:12.440
I would say I'm like a nine.

575
00:39:16.080 --> 00:39:18.800
I guess I did the one to 10 option, so.

576
00:39:22.840 --> 00:39:23.680
It's exciting.

577
00:39:28.600 --> 00:39:30.320
Christy, you next.

578
00:39:30.320 --> 00:39:31.160
We'll popcorn it.

579
00:39:32.280 --> 00:39:33.120
Okay.

580
00:39:34.240 --> 00:39:39.040
I guess I'm feeling eight coming to mind on a scale of 10

581
00:39:39.040 --> 00:39:43.080
where I'm definitely high energy,

582
00:39:43.080 --> 00:39:45.360
happy, content, feeling good.

583
00:39:45.960 --> 00:39:48.000
Lots of things are going my way.

584
00:39:48.000 --> 00:39:52.280
I feel motivated and like I'm, you know,

585
00:39:52.280 --> 00:39:54.600
moving the right things forward.

586
00:39:54.600 --> 00:39:58.280
And then I am really identifying

587
00:39:58.280 --> 00:39:59.920
where I'm wasting a lot of time.

588
00:40:00.000 --> 00:40:01.680
like in the weeds and stuff.

589
00:40:01.680 --> 00:40:02.880
So I'm feeling good.

590
00:40:02.880 --> 00:40:05.380
I'm also really excited to see you in person

591
00:40:05.380 --> 00:40:06.700
in just a couple of days.

592
00:40:06.700 --> 00:40:10.360
It's gonna be fun to be with like-minded people

593
00:40:11.580 --> 00:40:15.060
and be, yeah, feeling that energy in the room.

594
00:40:17.180 --> 00:40:18.740
Well, you popcorn somebody.

595
00:40:20.260 --> 00:40:21.100
Gary.

596
00:40:23.620 --> 00:40:26.080
I would say I'm like a seven.

597
00:40:27.040 --> 00:40:30.480
I'm super jealous that Sean is going to San Diego

598
00:40:30.480 --> 00:40:32.640
and I'm staying home,

599
00:40:32.640 --> 00:40:35.840
especially with all the snow and ice that we got,

600
00:40:35.840 --> 00:40:39.480
but I'd love to be in San Diego weather.

601
00:40:39.480 --> 00:40:41.600
But yeah, I mean, I feel good.

602
00:40:41.600 --> 00:40:44.120
Things are going well, slower than I hoped,

603
00:40:44.120 --> 00:40:46.920
but I definitely need to trust the process.

604
00:40:46.920 --> 00:40:49.080
And, you know, listening to this book,

605
00:40:49.080 --> 00:40:54.080
definitely I realized I think I'm creating my own barriers.

606
00:40:54.720 --> 00:40:59.000
I'm over-complicating things and getting in my own way.

607
00:40:59.000 --> 00:40:59.840
So.

608
00:40:59.840 --> 00:41:01.320
Wow.

609
00:41:01.320 --> 00:41:03.080
I've heard you say that.

610
00:41:03.080 --> 00:41:03.920
Go ahead.

611
00:41:03.920 --> 00:41:04.740
Sorry, I was gonna say,

612
00:41:04.740 --> 00:41:06.080
I bet you Sean did a little happy dance

613
00:41:06.080 --> 00:41:07.560
to hear you say that.

614
00:41:07.560 --> 00:41:08.840
He's not here.

615
00:41:11.360 --> 00:41:12.340
He bounced.

616
00:41:13.760 --> 00:41:16.560
You know, Gary, I've heard you say that twice on this call.

617
00:41:16.560 --> 00:41:19.720
And what I would love to invite you to do is,

618
00:41:19.720 --> 00:41:20.800
unless you've already done this,

619
00:41:20.800 --> 00:41:22.640
is to kind of write down,

620
00:41:22.640 --> 00:41:27.280
make it that next step real of what are those things?

621
00:41:28.960 --> 00:41:29.920
What are they?

622
00:41:29.920 --> 00:41:32.680
And then is there a different way to approach them?

623
00:41:34.640 --> 00:41:36.800
All right, I think that'd be good for you.

624
00:41:40.560 --> 00:41:42.640
I will call Garima.

625
00:41:44.600 --> 00:41:48.160
All right, I think I'm at seven two.

626
00:41:48.160 --> 00:41:50.720
So all the things that Gary said,

627
00:41:50.720 --> 00:41:54.000
Dito, I'm so bummed I won't be there.

628
00:41:54.000 --> 00:41:56.720
And there's like piles and piles of snow outside,

629
00:41:56.720 --> 00:41:57.800
like mountains.

630
00:42:00.240 --> 00:42:04.400
But then today I'm getting on the call earlier

631
00:42:04.400 --> 00:42:06.640
and getting to figure out my funnel,

632
00:42:06.640 --> 00:42:09.320
like automation, workflow.

633
00:42:09.320 --> 00:42:13.160
So I'm a little pumped up just to, you know,

634
00:42:13.160 --> 00:42:17.320
get that started and see where it goes

635
00:42:17.320 --> 00:42:19.520
and how Masala Mom does.

636
00:42:20.760 --> 00:42:23.120
So that is the exciting part.

637
00:42:24.560 --> 00:42:26.320
But somehow I'm a little low today.

638
00:42:26.320 --> 00:42:27.960
I don't know, since morning,

639
00:42:27.960 --> 00:42:30.000
there's some energy that's like,

640
00:42:30.000 --> 00:42:32.040
I just want to pick myself up,

641
00:42:32.040 --> 00:42:34.120
but then it brings me down again.

642
00:42:34.120 --> 00:42:36.200
I don't know, there's something in the air.

643
00:42:36.200 --> 00:42:39.960
So I'm just trying to, you know,

644
00:42:42.360 --> 00:42:46.840
get the happy energy pumped up.

645
00:42:47.360 --> 00:42:48.200
So yeah.

646
00:42:50.880 --> 00:42:53.160
I think it's the weather, probably.

647
00:42:53.160 --> 00:42:54.880
I'll just blame it to the weather.

648
00:42:55.880 --> 00:42:58.280
That's real, that is a real thing.

649
00:42:58.280 --> 00:42:59.120
Yeah.

650
00:42:59.120 --> 00:43:02.840
Girl, Garima and I live 20 minutes from each other, 25.

651
00:43:02.840 --> 00:43:07.240
And I would say definitely it can play a role.

652
00:43:08.720 --> 00:43:09.560
Yeah.

653
00:43:09.560 --> 00:43:10.400
Yeah.

654
00:43:12.160 --> 00:43:13.520
Yeah, you should check your flight.

655
00:43:13.520 --> 00:43:15.240
I just hope everything,

656
00:43:15.240 --> 00:43:17.560
now probably CVG should be good.

657
00:43:17.560 --> 00:43:18.400
Yeah.

658
00:43:18.400 --> 00:43:19.240
Yeah, thank you.

659
00:43:19.240 --> 00:43:20.320
I did double check it.

660
00:43:20.320 --> 00:43:25.000
And all is scheduled to go out tomorrow on time.

661
00:43:25.000 --> 00:43:26.320
So, yeah.

662
00:43:26.320 --> 00:43:27.160
That's great.

663
00:43:27.160 --> 00:43:28.000
Yay.

664
00:43:28.000 --> 00:43:28.840
Yay.

665
00:43:28.840 --> 00:43:30.920
Get some sunshine for me, okay?

666
00:43:30.920 --> 00:43:33.800
You know, Garima, it is sunny out today though.

667
00:43:33.800 --> 00:43:38.240
But it is also winter chill warning that don't step out.

668
00:43:39.200 --> 00:43:40.760
You can put your face in the window

669
00:43:40.760 --> 00:43:42.400
or step out for a second.

670
00:43:42.400 --> 00:43:43.960
So that's what I did.

671
00:43:43.960 --> 00:43:45.560
Actually, that's why I'm a little red.

672
00:43:45.560 --> 00:43:46.760
You're red, yeah.

673
00:43:48.400 --> 00:43:51.000
Vicky, Vicky, you share your personal.

674
00:43:51.000 --> 00:43:52.520
Yeah, go Vicky, go ahead.

675
00:43:54.320 --> 00:43:55.840
Good to see you all today.

676
00:43:56.840 --> 00:44:01.840
I would say, I don't know, I'm probably six, seven.

677
00:44:07.320 --> 00:44:12.320
I, well, I took over my bocce ball set from Sophie Society.

678
00:44:14.480 --> 00:44:18.520
So it's been a little bit of a transition for me

679
00:44:18.520 --> 00:44:22.720
and trying to push myself to learn a little bit.

680
00:44:22.720 --> 00:44:26.080
And so sales have been down a little bit,

681
00:44:26.080 --> 00:44:28.440
but I just did my numbers before I got on the call

682
00:44:28.440 --> 00:44:32.120
and actually had an okay week.

683
00:44:32.120 --> 00:44:35.440
It didn't seem like it, but my numbers were okay.

684
00:44:35.440 --> 00:44:39.280
So just the whole transition is scary sometimes,

685
00:44:39.280 --> 00:44:41.920
but there's ups occasionally

686
00:44:41.920 --> 00:44:43.720
that it's looking a little bit better.

687
00:44:44.720 --> 00:44:47.280
And just, I started different things.

688
00:44:47.280 --> 00:44:52.120
Like I started running an ad to send people to Amazon.

689
00:44:52.120 --> 00:44:55.280
I started to create our creations in Amazon.

690
00:44:55.280 --> 00:44:59.560
So I'm trying to kind of figure out how to promote.

691
00:45:00.000 --> 00:45:03.120
the bocce ball said a little bit more and get an increase in

692
00:45:03.120 --> 00:45:07.600
sales and but it's it's been a little bit of challenge to let

693
00:45:07.600 --> 00:45:10.760
Sophie society go and knowing they always did a good job for

694
00:45:10.760 --> 00:45:15.520
me but I was trying to save some money and kind of look at things

695
00:45:15.520 --> 00:45:21.240
a little bit differently. So it's pros and cons to that. So

696
00:45:21.240 --> 00:45:25.080
I'm working through that. Good to see you all listen to all

697
00:45:25.080 --> 00:45:26.520
your motivation today.

698
00:45:26.520 --> 00:45:32.520
Love it. Thank you. Danielle, you're last.

699
00:45:32.520 --> 00:45:36.680
Well, I wanted to offer something to you, Vicki, is

700
00:45:36.680 --> 00:45:40.960
this is a way that I look at when I have when I switch from

701
00:45:40.960 --> 00:45:44.840
outsourcing a task to doing it myself. Oh, something that helps

702
00:45:44.840 --> 00:45:51.160
me think about it is that I am now paying myself. And whether

703
00:45:51.160 --> 00:45:56.520
I'm paying myself that same amount or not, I I tell myself,

704
00:45:56.520 --> 00:46:02.760
well, now I'm, you know, there is a an ROI for my time in in

705
00:46:02.800 --> 00:46:07.200
in this new block. Actually, it just happened with my and I just

706
00:46:07.200 --> 00:46:10.480
want to release any, like shame or fear off you if you're

707
00:46:10.480 --> 00:46:15.360
feeling that because, you know, in transition and everyone on

708
00:46:15.360 --> 00:46:17.960
here can understand what I'm about to say when we go through

709
00:46:17.960 --> 00:46:21.640
a transition and pick up a skill or decide to, you know,

710
00:46:21.640 --> 00:46:25.160
shift in one area, go into the next, like, that's where I think

711
00:46:25.160 --> 00:46:27.680
the enemy comes in to steal, kill and destroy even more. I

712
00:46:27.680 --> 00:46:31.360
think that's where our our negative or limiting thoughts

713
00:46:31.360 --> 00:46:37.320
are just a little more vulnerable or aware. And so I

714
00:46:37.320 --> 00:46:40.520
want to let you know, you're not alone in that. And I think it is

715
00:46:40.520 --> 00:46:44.800
a bold move to to do that. And I think there are seasons where we

716
00:46:44.800 --> 00:46:48.440
outsource more and there are seasons where we do more. So and

717
00:46:48.440 --> 00:46:50.920
that sounds like you made a really good choice for yourself.

718
00:46:51.040 --> 00:46:53.680
Thank you. Appreciate that. Yeah, yeah.

719
00:46:54.840 --> 00:46:59.000
Yeah. And you get to, you know, become a master at PPC and learn

720
00:46:59.000 --> 00:46:59.240
that.

721
00:47:01.760 --> 00:47:02.480
I'll learn more.

722
00:47:04.240 --> 00:47:07.720
I want you to say I'm a master at PPC.

723
00:47:08.120 --> 00:47:09.800
I don't know if I want to be.

724
00:47:10.720 --> 00:47:12.160
Well, why not?

725
00:47:12.600 --> 00:47:17.760
I'm doing enough to get by, I think, till I make my next move.

726
00:47:18.040 --> 00:47:19.440
So I'm kind of in a,

727
00:47:20.160 --> 00:47:21.000
what would it

728
00:47:21.000 --> 00:47:24.800
I'm navigating the change. I don't intend to be a master. I

729
00:47:24.800 --> 00:47:25.480
don't think.

730
00:47:25.920 --> 00:47:27.560
So you don't want to be good at it?

731
00:47:28.640 --> 00:47:32.880
I don't think so. I don't know. I think I'm just in transition.

732
00:47:32.880 --> 00:47:36.680
I'm just gonna kind of let this go for a little bit and see what

733
00:47:36.680 --> 00:47:40.280
I can learn not necessarily be a master, but no more than I did

734
00:47:40.280 --> 00:47:42.880
before to make my next move.

735
00:47:43.840 --> 00:47:46.840
Oh, okay. So you're what what's your brain taking the word

736
00:47:46.840 --> 00:47:48.000
master to mean?

737
00:47:50.200 --> 00:47:52.280
We can use a different word. We don't have to use the

738
00:47:54.400 --> 00:47:57.960
master. Yeah, to know like the whole ins and outs and everything

739
00:47:57.960 --> 00:48:03.120
about it. That's a master to me. Like, I don't. Yeah, I'll learn

740
00:48:03.120 --> 00:48:06.520
enough, I think to just be better at it.

741
00:48:06.520 --> 00:48:07.000
Okay.

742
00:48:08.040 --> 00:48:11.520
To transition to the next, I'll probably still hire somebody to

743
00:48:11.520 --> 00:48:15.000
do it. I don't want to keep doing it. It's people know it

744
00:48:15.000 --> 00:48:18.680
better than me. And they can navigate the ins and outs

745
00:48:18.680 --> 00:48:23.440
better. Okay. I'm just trying to be patient in the transition

746
00:48:23.440 --> 00:48:30.880
and, and let myself force myself to learn and, and navigate it on

747
00:48:30.880 --> 00:48:34.000
my own without just going from here to here immediately. I'm

748
00:48:34.000 --> 00:48:39.400
going to take my time here a little bit. And yeah.

749
00:48:42.000 --> 00:48:45.360
Okay, what's a what's like a positive thought you could use

750
00:48:45.360 --> 00:48:48.240
while you're in this transition of taking on a skill that you

751
00:48:48.240 --> 00:48:51.840
don't particularly want to be a master at? Or like, what's

752
00:48:51.840 --> 00:48:54.240
something encouraging you could tell yourself while you're in

753
00:48:54.240 --> 00:48:54.840
this?

754
00:48:55.760 --> 00:49:01.200
Like, be patient, I guess. Be patient. Okay. Because I've got

755
00:49:01.200 --> 00:49:05.800
overly positive, though. I want to move on and get it get it off

756
00:49:05.800 --> 00:49:10.880
my plate. But I'm trying to appreciate it and be patient

757
00:49:11.000 --> 00:49:14.920
about it and not let myself be anxious or fearful when things

758
00:49:14.920 --> 00:49:18.160
aren't going exactly the way maybe they used to be when I was

759
00:49:18.160 --> 00:49:22.520
under Sophie's Society, but I'm saving that money, which feels

760
00:49:22.520 --> 00:49:28.400
good. It's kind of, it may not be positive, I guess. But it, I

761
00:49:28.400 --> 00:49:33.440
think for me, it's just being patient with myself, I guess,

762
00:49:33.440 --> 00:49:37.200
and not quickly, because I've, I want to quickly maybe move over

763
00:49:37.200 --> 00:49:41.640
here. And I don't know how soon I'll do it. But because I'm

764
00:49:41.640 --> 00:49:47.560
already thinking about when and how to do that. But then I stop

765
00:49:47.560 --> 00:49:51.000
and kind of just while you're learning now, don't get in a

766
00:49:51.000 --> 00:49:54.520
hurry or you're still learning the sled things. It's only been

767
00:49:54.520 --> 00:49:57.720
a couple weeks. So it hasn't been that long.

768
00:49:58.560 --> 00:49:59.880
Yeah, yeah.

769
00:50:00.000 --> 00:50:05.160
But it's, it's not easy, you know, to, you know, want to rely

770
00:50:05.160 --> 00:50:08.200
on everything on chat GPT, you know, I want to learn things

771
00:50:08.200 --> 00:50:14.320
and I don't think I want to learn enough to be an expert

772
00:50:14.320 --> 00:50:18.040
necessarily. I'm just trying to make sure I'm being smart about

773
00:50:18.040 --> 00:50:21.120
these next days and next moves, I guess.

774
00:50:21.120 --> 00:50:30.240
Yeah, but you're doing great. You also try, she also tried to

775
00:50:30.240 --> 00:50:35.480
create a bot, you know, like an agent who can work as a BPC

776
00:50:35.520 --> 00:50:42.680
agent. So I'm pretty impressed with, I mean, what she is

777
00:50:42.680 --> 00:50:47.600
looking into. So she's taking the bull by her, by its horns.

778
00:50:47.600 --> 00:50:55.480
So, Vicky, go Vicky. I mean, I'm like, all power to you,

779
00:50:55.480 --> 00:50:55.960
Vicky.

780
00:50:56.800 --> 00:50:57.560
Thank you.

781
00:51:01.040 --> 00:51:04.800
I think I just have a challenge and encouragement, Vicky,

782
00:51:04.800 --> 00:51:09.600
because when you say master, I'm wondering if you're associating

783
00:51:09.600 --> 00:51:16.480
that with a lot of time, a lot of bandwidth, a lot of just, you

784
00:51:16.480 --> 00:51:19.400
know, being a student and like just an excessive amount of

785
00:51:19.400 --> 00:51:26.120
that. And I think from what I would encourage is, and so

786
00:51:26.120 --> 00:51:29.160
because of that, and you don't enjoy PPC, and you don't really

787
00:51:29.160 --> 00:51:33.120
want to be in this place of learning it, you're, what's the

788
00:51:33.120 --> 00:51:39.000
word, what I'm looking for, like, when you're like making

789
00:51:39.000 --> 00:51:42.560
something to be your enemy, when you're like, making something to

790
00:51:42.560 --> 00:51:46.240
be evil, like, in your, in your, it's like you're, by

791
00:51:46.240 --> 00:51:52.360
mastering, it's like, oh, no, gross. And I think that that's

792
00:51:52.360 --> 00:51:55.360
having an impact on your emotional bandwidth, too,

793
00:51:55.360 --> 00:52:01.360
though. And so I think, if you even think about being a master,

794
00:52:01.560 --> 00:52:04.000
you know, whether it's a master, like what Daniel was saying, use

795
00:52:04.000 --> 00:52:10.880
a different word, but just that there is a purpose in, and I

796
00:52:10.880 --> 00:52:13.760
know, you know, there's a purpose in the transition and

797
00:52:13.760 --> 00:52:17.040
learning it, but something that you can take more ownership of

798
00:52:17.120 --> 00:52:20.480
and be more proud of to say, because you're like, I don't

799
00:52:20.480 --> 00:52:25.040
want to feel proud of saying I'm a master at PPC right now. But

800
00:52:25.040 --> 00:52:30.520
that's bringing your brain this way, is what I feel. And so it's

801
00:52:30.520 --> 00:52:35.000
okay, what's it, what Daniel's point of what is a different

802
00:52:35.000 --> 00:52:38.880
positive thought, thinking about it, whether it's okay, I'm a

803
00:52:38.880 --> 00:52:45.200
master of learning the basics. I'm a master of operating my PPC

804
00:52:45.200 --> 00:52:50.760
well, at this level that I have learned. I'm not a master when

805
00:52:50.760 --> 00:52:57.040
you compare to like, society people. But I felt like a master

806
00:52:57.040 --> 00:53:00.800
in terms of like the level of education I had the time I spent

807
00:53:00.880 --> 00:53:05.120
and I took ownership over that and I felt proud of that. And so

808
00:53:05.120 --> 00:53:08.000
for you, it's like, what is a part of it that you can feel

809
00:53:08.000 --> 00:53:11.600
proud of, like, positively proud, not like, oh, I had to

810
00:53:11.600 --> 00:53:14.960
make this decision, because of financial reasons or other

811
00:53:14.960 --> 00:53:19.040
bandwidth reasons. And it's like drudgery, because that's going

812
00:53:19.040 --> 00:53:22.880
to bring our state down. So I think that's just like my

813
00:53:22.880 --> 00:53:27.760
challenge and encouragement is like maybe brainstorm those

814
00:53:27.760 --> 00:53:33.600
positive twists, mental mindset twist on like, the transition

815
00:53:33.600 --> 00:53:37.680
part of it, of your business. Does that make sense? I feel

816
00:53:37.680 --> 00:53:39.520
like I rambled for a second, but let me know if it didn't

817
00:53:39.520 --> 00:53:40.000
make sense.

818
00:53:40.960 --> 00:53:44.080
No, you're good. Probably need to work on that a little bit.

819
00:53:46.440 --> 00:53:50.000
Sometimes we're afraid to be positive, because we're waiting

820
00:53:50.000 --> 00:53:55.040
for something to just knock us down. We're waiting for

821
00:53:55.040 --> 00:54:01.000
something knock us down. And I fall into that sometimes. But

822
00:54:01.440 --> 00:54:04.200
sometimes we need the irrational, like doesn't make

823
00:54:04.200 --> 00:54:10.200
sense kind of bold belief to get us to the next step. That

824
00:54:10.200 --> 00:54:12.520
doesn't make sense. And that's why we have a room like this

825
00:54:12.520 --> 00:54:16.200
full of people willing to do the same thing to encourage us.

826
00:54:20.040 --> 00:54:24.200
Sometimes I don't talk about, you know, oh, I'm a master of PC.

827
00:54:24.240 --> 00:54:27.200
It's like I do what I need to, to enable this other thing that

828
00:54:27.200 --> 00:54:31.360
I do actually. And so I don't make it about the task that I'm

829
00:54:31.360 --> 00:54:34.800
doing. I make it about leapfrogging to the task that I

830
00:54:34.960 --> 00:54:39.480
want to be at. And so instead of saying, I'm a master at PC, you

831
00:54:39.480 --> 00:54:44.320
could say, I'm going to take care of my, you know, day to day

832
00:54:44.360 --> 00:54:50.640
so that I can get to XYZ. And you probably are really good at

833
00:54:50.640 --> 00:54:53.760
doing it since you've already made an AI agent. But sometimes

834
00:54:53.760 --> 00:54:57.000
it's like making like a simple checklist, log into the account,

835
00:54:57.000 --> 00:55:00.280
check, open up the, you know, advert.

836
00:55:00.000 --> 00:55:03.760
check, look at, you know, the right dates of the campaign,

837
00:55:03.760 --> 00:55:08.120
check. And then it's like, it's just like, so routine, that

838
00:55:08.120 --> 00:55:11.080
there's no emotions around it. It's just like, buh, buh, buh,

839
00:55:11.080 --> 00:55:13.320
buh, buh, buh, buh. And now I'm doing all the cool stuff that I

840
00:55:13.320 --> 00:55:16.680
actually want to be doing with my time. And it's like, okay,

841
00:55:16.720 --> 00:55:19.880
just like, done that 10 minutes of effort.

842
00:55:20.840 --> 00:55:22.520
Mom, I need to tell you something.

843
00:55:22.920 --> 00:55:24.200
Yeah, thanks, Christy.

844
00:55:25.080 --> 00:55:27.800
I have a question. I think this will be a really cool question

845
00:55:27.800 --> 00:55:35.560
for you, Vicky. What kind of woman decides to outsource to

846
00:55:35.600 --> 00:55:40.560
to take PPC skill back on her plate in order to reallocate

847
00:55:40.560 --> 00:55:44.240
funds for a season? Like, what kind of woman does that? Do you

848
00:55:44.240 --> 00:55:44.880
think?

849
00:55:46.160 --> 00:55:46.760
Crazy?

850
00:55:47.760 --> 00:55:49.240
Okay, what else?

851
00:55:49.240 --> 00:55:51.840
Oh, I don't know. No, I don't mean that.

852
00:55:52.240 --> 00:55:55.960
Oh, you said it though. So it's there. Let's be honest.

853
00:55:56.560 --> 00:56:00.040
Okay, she said a crazy woman. What else? We're about you're

854
00:56:00.040 --> 00:56:01.560
about to have a breakthrough right now.

855
00:56:05.040 --> 00:56:07.640
Well, I had to be pretty brave and strong. I thought about it

856
00:56:07.640 --> 00:56:08.600
for a long time.

857
00:56:08.600 --> 00:56:14.800
And yeah. So you're brave. You're strong. Throwing a

858
00:56:14.800 --> 00:56:20.680
little crazy because any entrepreneur is. Listen. Listen.

859
00:56:20.680 --> 00:56:28.640
Yes. Own your crazy. Okay, she's crazy. We all are. I love

860
00:56:28.640 --> 00:56:32.640
crazy too. And so I would like you to embrace that part of this

861
00:56:32.640 --> 00:56:38.800
decision for yourself. A brave, strong and crazy woman decides

862
00:56:38.800 --> 00:56:42.760
to do this. Right? Look at you smiling. That's what I like to

863
00:56:42.760 --> 00:56:49.440
see. There's the joy. Look at that. Right? In this transition

864
00:56:49.480 --> 00:56:53.320
that you probably didn't want to actually do, but you made it. So

865
00:56:53.320 --> 00:56:56.640
take so take some ownership and like look at it from a positive

866
00:56:56.640 --> 00:56:59.400
way. And I think you just did. And I think you did a great job.

867
00:57:00.360 --> 00:57:00.920
Thank you.

868
00:57:01.080 --> 00:57:04.680
You're welcome, Vicki. These are the kind of decisions it takes

869
00:57:04.680 --> 00:57:09.680
over and over again to build something. Yeah, yeah. And you

870
00:57:09.680 --> 00:57:14.800
have all that you have all that it takes and more to see the PPC

871
00:57:14.800 --> 00:57:20.200
succeed slash come up with a different resourceful decision

872
00:57:20.200 --> 00:57:22.880
in a couple of months or whatever that looks like. I mean,

873
00:57:22.880 --> 00:57:26.800
I'm thinking about renting out my entire home. And I don't even

874
00:57:26.800 --> 00:57:29.840
know where I'm going to live. That's pretty crazy. No, it's

875
00:57:29.840 --> 00:57:34.760
crazy. Like legit. I don't know. But you know what, it would

876
00:57:34.760 --> 00:57:38.200
actually be in my really best interest to do that. Like I

877
00:57:38.200 --> 00:57:42.320
would just do it. I would literally gain money, y'all. I

878
00:57:42.320 --> 00:57:48.320
would straight up make money. Yeah. Yeah, do it. Is it worth

879
00:57:48.320 --> 00:57:50.960
to make a little bit of extra money and have my mortgage

880
00:57:50.960 --> 00:57:56.480
patient be like not have a home? I think so. That's crazy. Yeah,

881
00:57:56.480 --> 00:58:00.200
I go for it. I do it. Right. I travel around, get a little

882
00:58:00.200 --> 00:58:07.040
camper and tour around different cities and explore. I just Yeah,

883
00:58:07.080 --> 00:58:11.280
right. So so it's just not entirely what I was like

884
00:58:11.280 --> 00:58:13.840
envisioning for my life this year, if I'll be completely

885
00:58:13.840 --> 00:58:17.040
honest, like I was thinking, I had a very different vision just

886
00:58:17.040 --> 00:58:20.480
like a month ago for my life. But that can change at the drop

887
00:58:20.480 --> 00:58:23.840
of a dime and the drop of vision, right. And so same for

888
00:58:23.840 --> 00:58:26.640
you. I want to encourage you how you just encourage me right back

889
00:58:26.640 --> 00:58:31.120
at you like do it, learn PPC, do the best that you can. You you

890
00:58:31.160 --> 00:58:34.160
you're smart, you're resourceful, you're very, very

891
00:58:34.160 --> 00:58:35.080
wise woman.

892
00:58:36.200 --> 00:58:39.280
But it does feel good to now be able to go in there and actually

893
00:58:39.280 --> 00:58:44.080
navigate more than I used to. I was very dependent on them. And

894
00:58:44.800 --> 00:58:49.400
it's powerful. Yeah. Yeah. You know, the word that came to my

895
00:58:49.400 --> 00:58:54.280
mind to resourceful. And it doesn't have to mean anything

896
00:58:54.280 --> 00:58:59.400
about you other than good things. resourceful. How big is

897
00:58:59.400 --> 00:59:04.440
my car? On a CRV? It's big enough, baby. Roll that seat

898
00:59:04.440 --> 00:59:05.720
back, lay down.

899
00:59:05.960 --> 00:59:08.520
You're gonna be like on the van life, you're gonna have your own

900
00:59:08.520 --> 00:59:09.720
YouTube channel.

901
00:59:10.360 --> 00:59:13.880
This is the one thing I said I would never do. You guys don't

902
00:59:13.880 --> 00:59:17.080
understand. This is not appealing to me like at all.

903
00:59:17.240 --> 00:59:19.720
Which part of it? Which part of it isn't?

904
00:59:19.880 --> 00:59:22.800
Camping. I hate camping. Hate it with a passion.

905
00:59:22.840 --> 00:59:23.960
What do you think about it?

906
00:59:24.120 --> 00:59:28.160
I don't like not having access to a nice comfy mattress and a

907
00:59:28.160 --> 00:59:33.000
nice bathroom. I don't have to like think about all the

908
00:59:33.000 --> 00:59:33.800
camper.

909
00:59:34.040 --> 00:59:38.360
See, look at me. She's doing the same thing I just did to her. I

910
00:59:38.360 --> 00:59:40.440
love it. I love it.

911
00:59:42.520 --> 00:59:46.040
Like I wouldn't either like get yourself a nice bed and a nice

912
00:59:46.040 --> 00:59:47.760
bathroom and take it with you.

913
00:59:48.800 --> 00:59:50.360
Let me guess you're a camper.

914
00:59:50.360 --> 00:59:52.240
They be in different size cars.

915
00:59:52.240 --> 00:59:54.360
I have them. I don't have them right now.

916
00:59:54.960 --> 00:59:59.280
Yeah. And there's lots of people who also just are nomads. They

917
00:59:59.280 --> 00:59:59.800
don't

918
01:00:00.000 --> 01:00:03.960
have, you know, like, they don't live in their car, but they also

919
01:00:03.960 --> 01:00:07.200
don't, you know, have a house per se, all their stuff's in

920
01:00:07.200 --> 01:00:12.520
storage. There's so many places on this planet, where you can

921
01:00:12.520 --> 01:00:15.320
just live for like $1,000 a month. I don't know what your

922
01:00:15.320 --> 01:00:22.080
margins on your house would be about I about $1,000. How crazy

923
01:00:22.080 --> 01:00:25.680
is that with my mortgage paid? What if you were in Thailand for

924
01:00:25.680 --> 01:00:29.360
a month this year? Yeah, go during the rainy season. But

925
01:00:29.360 --> 01:00:34.640
yeah, no, I've thought about it. So I've thought about it. I've

926
01:00:34.640 --> 01:00:39.640
thought about I'm thinking about it. It's crazy. Yeah. So I want

927
01:00:39.640 --> 01:00:43.680
to share that my business when is this decision, and I'm

928
01:00:43.680 --> 01:00:46.680
actually considering it. And so my next steps would be like

929
01:00:46.680 --> 01:00:50.640
begin to market and to find a good renter and to figure out my

930
01:00:50.640 --> 01:00:54.800
pricing and decide to do what to do with all my stuff. So that

931
01:00:54.800 --> 01:01:00.400
is, um, that's a big win. I'm actually looking into it. So and

932
01:01:00.400 --> 01:01:05.320
I'm excited to go to San Diego tomorrow. I am so ready to get

933
01:01:05.320 --> 01:01:11.440
out of Ohio. I knew I'd outgrow Ohio. I've been here 10 years. I

934
01:01:11.440 --> 01:01:16.080
knew it was I knew one day I would leave I just didn't really

935
01:01:16.080 --> 01:01:18.640
want it to be this time. My sister's about to have a baby

936
01:01:18.640 --> 01:01:24.160
all like really like I really want to be around for this baby.

937
01:01:24.840 --> 01:01:29.200
So I'm gonna miss it. You can miss it. You're right. I'm a

938
01:01:29.200 --> 01:01:34.480
little torn. And I you have an airport right there, right? Yes,

939
01:01:34.480 --> 01:01:40.880
girl. Yeah. And what do you all know in my 20s? I vagabonded for

940
01:01:41.240 --> 01:01:45.160
my 20s. And I've been to 34 countries. So honestly, it's not

941
01:01:45.160 --> 01:01:49.440
far out of my comfort zone and personality to do this. It's

942
01:01:49.440 --> 01:01:53.840
just it's letting go of like, because some control and some

943
01:01:53.840 --> 01:01:56.440
comfort, honestly, that I've created here. I'm very proud of

944
01:01:56.440 --> 01:01:59.920
the life I created here. And I just really sense God's asking

945
01:01:59.920 --> 01:02:08.040
me to let it go. Honestly, and it's for a season. Maybe it's

946
01:02:08.040 --> 01:02:13.680
scary, but for a season, your life. You're right. You're

947
01:02:13.680 --> 01:02:17.640
right. You know, you're absolutely right about that. I'm

948
01:02:17.640 --> 01:02:21.400
ready to. Here's another cool thing I want to tell you all. So

949
01:02:21.400 --> 01:02:26.520
this guy named Colin Boyd is coming to the retreat. He is

950
01:02:26.520 --> 01:02:30.640
all about teaching you how to create a presentation that like

951
01:02:30.680 --> 01:02:35.320
is incredible that sells from stage. Wouldn't you know, I am

952
01:02:35.320 --> 01:02:41.160
just about to finish his book. And now I'm about to meet him in

953
01:02:41.160 --> 01:02:47.200
person. Why? That's exciting. So I'm going to be emceeing. I'm

954
01:02:47.200 --> 01:02:50.520
going to be like, introducing him probably I don't know. It's

955
01:02:50.640 --> 01:02:51.520
exciting.

956
01:02:52.840 --> 01:02:55.360
That's awesome. All right, guys.

957
01:02:56.760 --> 01:03:00.560
It's so good to be with you all. Thanks, Gabby. Look, read

958
01:03:00.560 --> 01:03:05.440
chapter one. Okay, it's like 40 minutes, I think or listen to it

959
01:03:05.440 --> 01:03:09.440
for free. And we'll be here same time, same place next week.

960
01:03:10.880 --> 01:03:11.600
Yeah, have fun.

961
01:03:12.520 --> 01:03:13.800
All right. Yeah, we'll miss y'all.

962
01:03:13.840 --> 01:03:14.840
It travels.

963
01:03:15.720 --> 01:03:17.560
Yes. Good to see you all.
