you
all right all right hello everybody i'm just setting to live streaming now
hello hello Erika, Sarah, Emelinda welcome welcome
all right we will dive into it in just one sec
we are good to go how are you guys feeling today
drop in the chat from one to ten you feeling good you guys okay
five i hope by the end of the call you're gonna feel better Erika okay Sarah thank you
thank you Linda okay cool
all right so i'm gonna go through a quick note we're gonna be going over that quick note like
on every call but before i do that i want to welcome you to the first week it's your first
week this call specifically is the post and launch and post launch which i will be hosting my name is
Sue Clibes and i'm the marketing manager here at the Rainmaker family and i figure i took it
i am responsible for pretty much anything marketing related this is myself and Stephen
that runs all of our marketing from Instagram to paid ads to everything you see pretty much
so i'm excited to share some some cool stuff with you today and i'm just letting more people come in
before we do i would like to go over this talk that's just to bring awareness to everybody
so here's a two minutes breakdown on what is gonna happen and to give you guys awareness so
this call will be one hour every week we do recommend all Rainmakers to hop on at least
two coaching calls every week one should be a mindset monday call and the other one is whichever
aligns best with your business that could be the pre-launch and post-launch or it could be scaling
depending on where you are the goal of these these calls are to keep you moving forward whether it's
like answering your question bringing new things to to you and allowing everyone really to learn
with each other and ask questions as they need only questions in this call related to
launch and post-launch this doesn't mean that if you have questions regarding something else i'm
not able to help but since this is my expertise i'll be able to help you better if you ask
questions related to those topics and again if i can i will help you with however i can
another thing i want to make you guys aware yeah feel free to turn your video on if you can if
you're in a place that allows you to be fully present with us and so we can make like highly
interactive and that's pretty much it let's dive in all right so what i want to go over with you
guys today is oh yes erica let's go
Sorry, so I just want to clarify, are you here to, like, help us with, like, our PPC campaigns and how they're set up in the bids? Like, is this the old Friday call or is this different?
It's different. It's different. This one today, specifically, we're going to talk about leads.
So, I will be bringing, yeah, new themes to you. For the PPC ones, we have, let me see, I need to look at the calendar.
I was a little confused, so I thought post and post launch might be, like, PPC refinement and things like that, but it doesn't sound like that's the case.
Yeah, no, it's not, but I can give my 2 cents as well and help you with that too. Yeah.
Okay, do you know, sorry, and then would it be the Thursday call that you joined for more PPC focused?
I believe it's the Thursday. Yeah, I believe it's the Thursday call. Yes. Yes. Okay. I need to look back at the calendar, but I believe it's that one. Yeah.
I'm looking at the calendar that's on the, it says there's a scaling systems and AI for business owners ready to scale with systems automations or AI. So, I guess.
Mm-hmm. I mean, we can go over, we can go over here for sure. I can, I can help you with that, but this call is specifically the way that I, we can go over on the second part of this call, because I'll share with you.
So, here's the agenda is I'm going to go, I'm going to share with you a presentation that I put together.
We're going to go over leads and focus on that for a little bit, and then at the end, I open for questions that can be questions related to the topic I just showed you, which is the theme for today.
So, how to generate leads, how to generate leads with stories. And then, but if you have questions, like broad questions, anything that you need help with, I will go over that on that part. Sounds good.
Yeah. So, like in the case of like ranking and things like that, this is, that could be answered in the second half of the call.
Yes. Yes. Yes. Yes. Awesome. Cool beans. I'm going to go ahead and share my screen. Give me one sec.
Can you guys see my screen?
Cool. Great. So, turn your Instagram stories into sales for, oh, I'm just allowing more people to come in.
Hello. Hello. Welcome. So, we'll dive into this proven. It's, those are the three main components you need to actually generate a sale from your Instagram stories.
Now, one quick note is what I'm going to share with you guys. I'm talking about Instagram stories. Take the concept and you can apply anywhere.
In fact, we have used the strategy that I'm going to share with you. We use through our emails, we use through our like many different campaigns, Facebook ads, and they work the exact same way.
In fact, one of our best top performing emails that we managed to generate about 50 calls from one email that was basically taking one story lead generation and converting into an email.
So, you can see the power of it that you can apply. I'm just going to open the window because it's a little bit long. Give me one sec, guys.
You can see the power of it that is not just making one story for the sake of making one story and generating sales on the stories. You can use that for anywhere, any platform.
So, turn your stories into leads using story lead generation. Here's what they want to sell on stories.
500 million people watch stories daily. It doesn't mean they will watch your stories daily, but this means it's one of the features on Instagram that is most engaging.
People are ready to use that because it's super simple on the tip fingers and they're using on a daily basis.
So, stories is at the top of the app, the highest attention. It's intimate, raw, behind the scenes, builds trust fast.
Viewers are already warm leads. So, if they follow you, they are following your stories. They're more likely to take an action as well.
Stories equal your secret conversion machine. And again, I'm sharing your stories, but take those principles for any platform that you use.
Mistakes that kill sales, this is for your stories. A lot of you guys will have media channels where you're not showing your face,
but you can still share your lifestyle. You can still share a project that you're working on.
So, only posting lifestyle, this will kill your sales because you're never giving people opportunity
to engage with you and actually ask you questions or buy from you. Never asking for the sale.
People will only take action if you tell them to do so. If you don't tell them, they will never take an action.
don't be afraid to actually ask like,
hey, you want this?
DM me the word or comment something
and they will take an action.
Talking futures instead of outcomes.
This essentially is, let's say,
if you were sharing,
this is transformation versus features, right?
Let's say when we were talking about an iPhone,
so we can say, oh yeah, you can make calls,
you can do this, you can do that.
But instead of selling the futures,
what is like, hey, how much would it be worth for you
to be able to call your mom
in the other side of the world, hypothetically, right?
So it's more like the pain connected to a transformation.
Always when you're selling,
we wanna sell a transformation, not just a feature.
And no consistent narrative, no proof and no CTA.
CTA stands for call to action,
not leading people to an action.
So fix those and watch your conversions rise.
We'll dive into more specifics.
I'll show examples as well.
But these are things that you want to avoid.
What is a lead generation?
I know we have people in different levels of their business.
So a lead generation essentially is the progress
of finding people who are interested in what do you offer
and giving them the value.
And in return,
they will give you their contact information.
This is like an email, phone number,
and this essentially like they get to your pipeline,
you can follow up with them later, you can call them later.
This is what in marketing we call a lead.
There's also a code lead and a warm lead.
A code lead is someone that just got to know you,
just got to know about your business.
They just gave you their contact information.
And a warm lead is someone
that they had been following you for a while.
They have been on your email list and so on, right?
So a lead is someone who gives you their email
and phone number essentially to simplify.
That is what we call a lead.
How business do it online?
So they have landing pages with free guides or webinars,
social media posts with click the link to learn more
or DM me the keyword.
You'll see this a lot of social media nowadays
and the newsletters or ads,
they ask people to sign up, right?
Hey, sign up for my newsletter.
This is basically a lead generation.
Without leads, we have no one to sell.
This means without leads, we don't have a business
because our business is dead.
So that's why this is one of the most important things
that we value in marketing
and you should value in marketing.
You want to learn how to increase efficiently
the volume of leads.
So what I'm gonna show you here now, guys,
it's a lead generation template
that we have been using over and over
through our social media.
And this template alone is responsible
for generating over 250,000 leads alone to our business.
So you can use, the reason this works
is because it's highly engaging,
but also you can use in your personal brand
or your media channel as well.
So lead generation, I'm not gonna break it down to you.
I would love to have a moment very soon
where we can talk a little bit about this,
but I'm gonna share with you what is the process here.
So first we have a viral video.
When it's a query, this is just like a funny meme video.
It's like, it's a guy in the highway.
It's just funny, right?
And then the next one is like,
do you feel overwhelmed by the numbers of AI tools
being released every day?
We are essentially using this lead generation
to drive people to our AI offer.
And then once you know which AI tools
have been game changer for us, yes or no.
And then we have finally a CTA here.
I will move on to the next example.
Again, these are highly proven.
Wherever you put this, if it's your email,
if it's on your Facebook, TikTok, doesn't matter.
It's gonna work because it's proven.
So are using AI, this one is again to our AI offer.
And we posted this like not long ago.
And if you go to our stories, highlights, whatever,
you're gonna find some of those as well
because we still use to this day.
Even though we have, yeah.
So we are using AI.
Sorry, are you using AI to make money?
Yes or no.
What if I told you we could give you
the exact directions to 3K, 5K, or even 10K months
while everyone still thinks of using ChatterBot and so on.
You get like, I get to connect with them, relate with them.
And then all I have to do is join our free workshop.
Friday, so this you can see CTA here, super strong,
and then 99% have the tools,
only 1% know where the money is.
So you can see I'm sharing facts, it's factual,
and then because of that,
they take them to the journey,
three days left, our business workshop,
I'm not gonna give away too much of the process
that I think behind this,
because I want to engage with you guys,
ask you questions, and then I'll break it down for you.
So this Friday, 9 a.m. PST,
we're giving you the 90-day AI business plan
unlike anything I've ever seen before.
So this is another lead gen template that we use.
And another one here, do you work at a full-time job?
You can see the offer now changed.
I was talking about AI,
and if you want to learn about AI,
take them and then a CTA.
Now this one is completely different.
Do you work at a full-time job?
You can see how the avatar have changed,
but the template didn't.
The template is still the same.
Are you looking to create financial flexibility
for you and your family,
but don't know where to start?
And then max and max.
So you'll see how there is a trend,
there's a pattern, right?
I have a gift for you,
Hey Bonvois, this year,
if you said yes, and then CTA at the end.
So a question that I have for you guys is,
what do you notice about those stories?
What do you see?
What calls your attention?
I'll go back.
Feel free to unmute or drop in the chat.
Okay, Linda, you have seen those
and wonder how successful they are.
Okay, great.
Questions to get you engaged,
it leads them to the next slide.
Great, great.
Anything else that you guys notice here?
CTA, yes.
We use always using a CTA at the end.
So Linda catches your interest from the beginning.
Yes, exactly.
So I will break it down now for you guys.
Exactly what is our thinking process?
If you choose out your audience quickly, yes.
Amazing.
Yeah, great point guys.
Everything you shared, I completely agree.
And now you're gonna be able to see it a little bit better.
So essentially what I'm doing here is on Instagram,
your first story is the most important story
of your entire carousel.
Because that is when you grab attention
and also retention.
Because Instagram, let's say if you get 500 views
on your first story, most likely,
let's say you post three slides or four slides,
your first slide, oh, I raised my hand,
I don't know how to do that.
If you do that, you'll see like the last slide
will probably have like 200 to 100 people, right?
So the first one is important.
What I'm doing here is not just a meme,
I'm making it relatable to everybody
that is watching this, okay?
It's never just a meme, it's never unintentional,
it's always intentional.
Second one here, again, I'm relating to their pain, okay?
Do you feel overwhelmed by the number of new AI tools
being released every day?
Probably, if I ask you guys here,
you probably can resonate with that as well.
Oh yeah, NanoBanana is here,
then the other day, ChatGPT5,
and then the other day, there's just way too many
and then you get like frustrated,
like you don't know where to go, so many subscriptions.
So I'm relating, connecting with them,
now I get a little bit personal, right?
And then do you know which AI tool
have been a game changer for us?
So I'm sharing this with our followers,
like these are our people,
they look up for us in a way, shape or form.
So if, and they know that we, and they like our stuff,
so if they know, sorry, by them liking our stuff,
I'm just letting someone else coming in.
And Sarah, yeah, welcome.
So by asking this question, these open questions,
like, oh yeah, I would love to know,
this creates curiosity.
So you see, connection, relatability, and then curiosity,
and then at the end, I'm giving them a reason to click.
If you don't give them a reason to click,
they are never gonna click at your CTA, okay?
And that reason should be strong enough.
Remember, create a connection, connection,
and at the end here, we are going to,
yeah, to run this, but you change our mind.
So already create a super strong CTA here.
Like we're not gonna do this, but we decided to do this.
And this was actually factual.
I had to push Stephen really hard to the.
this. A couple of weeks ago, we ran a special workshop to our private community. We did
not plan to run it again anytime soon, but the feedback was so incredible that we decided
to open the doors to our Instagram community this time. So now I'm giving something valuable
to them, given that reason, like, hey, this was so awesome. People liked, would you like
to join? We're doing this for one last time. So yeah, second chance. Turns out, I think
we got 1,000 people to show up to this workshop, which I think, to your question, Linda, I
think that shows that this stuff is proven. So next slide here, breakdown again. Are you
using AI to make money? I'm asking a question, but it's not just a random question. A question
that I can qualify that person already in the first slide. If they say, yes, I'm making
money, great. In a sense, that's not for you. If you're not making money with AI, this is
the person that I'm targeting, right? So I'm qualifying them straight in the first slide.
What if I told you I could give you the exact directions, 3K, 5K? So if someone here is
already making money with AI, they're already doing 10K, 5K, whatever that is, this is not
for them. And it's okay, because this offer is specifically for someone that is not making
money with AI, right? Or let's say, if in this case, I wanted to target people making
money with AI, I would say, like, are using AI to make money? They say yes. And then on
the second slide here, I would say, you are probably making 3, 5, or 10K, but you don't
know how to get to 50K, right? So remember, I connect with them. They ask, they answer
the question internally. Then they go to the next slide. I have a solution to their
answer. So they'll most likely take an action because I'm offering them a solution, right?
So while everyone still thinks they're using Ched GPT as the way successful to online business,
all they have to do is join our free workshop. You get it. And then 99%, I give them a fact
because again, they already said they don't make money. And 99% of the people that are
using AI are not making money. They will feel like, oh, wow, this guy is talking like directly
to me, like he knows me, right? So three days, three days lives, our best workshop yet. And
then I give them the solution. Always remember, you need to give them a reason. Essentially,
what I'm giving them as a solution is only 1% know where the money is. If you want to
learn how to do this, join our workshop. So it's, is it, can you guys see now that template
in a different way now? Is it a little bit more clear? Yes. Awesome. So last one, I think,
is this the last one? Yeah, we'll have a few more, but so this one, you can see that I'm
talking to a different avatar now. So when I'm going to these example, guys, think of
your own ideal customer avatar. How can you grab their attention, connect with them, make
it relatable, and then also give them something that it's so good that they're going to feel
like I need to say yes to this. I cannot say no, like I need to click this. Right. And
essentially, I think someone said you're, you are giving them the next step in marketing.
That's essentially what we do. We are selling only the next step. Okay. So in this case,
when you are starting small, you're going to be, you're going to wear a different hat.
You're going to do marketing. You're going to do sales. Everything's going to be you.
But once you grow your company to a big size, you'll see that you're probably going to hire
people to do sales for you, to close for you. And at that point, our goal with marketing
is get people to knock on the door, right? Get people to show up, get leads. And then
the sales is like, hey, welcome in. And then the sales happen, right? So in this case,
completely different avatar. Do you work at a full-time job? Yes or no? If they say no,
again, all the next slide doesn't matter for them because they are not my ideal customer
avatar. If they say yes, everything else is going to, it's going to make sense to them.
So are you looking to create financial flexibility for you and your family, but you don't know
where to start? Again, if they say yes here, they said yes here, they say yes here. I got
them already hooked because I related to them so much that they feel like, oh wow, like this guy,
this guy knows what I'm going through. So if that's you, I might have something for you.
Swipe, creating curiosity. Remove any distractions you may have around you and watch this free
training. This might change your life once you watch the training, will help you get started.
So I create a curiosity. I didn't say exactly what the training is, but when,
if they are looking for this, they will most likely watch that training at some point.
This is just a different CTA.
I will never use two CTAs in one carousel,
but that's just to show you guys the difference.
So this could be a different angle.
We're looking to five ambitious mommas
who wants to start a remote business in 2025.
Watch this free training,
and we'll help you get started.
Sign me up.
So a lot of you guys are probably here
because you saw a lead generation.
You just didn't know, right?
You saw maybe an email.
It described everything that you go through so strong
that you felt like, wow, I need this,
and this is for me.
Essentially, that is when the transformation happens.
When you talk,
I usually say that marketing is like we are doctors.
And so when you go to a doctor,
you have, let's say, you're feeling a pain,
your head is hurting,
and you go there and you say,
I'm feeling this pain.
I don't know exactly what I'm feeling.
You're a doctor in a matter of like,
they will ask you three simple questions
in a matter of a minute or two.
They'll be able to describe exactly what you're feeling.
That's essentially our job.
When we are talking to our leads,
to our customer avatar,
we want to describe their pain,
their desire so well that they feel like,
wow, this guy really understands me,
really understands what I'm going through.
And of course, your offer needs to validate that.
You actually need to create something
that is transformational for that.
That is where the magic happens.
Let me just take a look at the chat.
Oh yeah, it's going,
like right now it's going super, super viral.
People are replicating that over and over.
And then I will not go over this one,
like from the top to the end,
but I'll let you guys digest it.
And then tell me what do you see in this one
based on the last three ones that we reviewed,
what do you see happening here in this four slides?
You can unmute yourself if you want,
or you can drop in the chat.
First slide, what am I trying to do in the first slide?
Anyone?
Yes.
And yes, curiosity.
That's pretty much it.
I'm just trying to build curiosity,
so I sell them the next slide.
And then the next slide, I'm trying to engage,
but make it relatable so I can sell the next slide.
Next slide, I'm giving them a reason, whoops,
plus adding curiosity as well.
Giving them reason, curiosity,
giving them reason, curiosity for the CTA.
So I'm gonna give you guys the Legion framework.
You can screenshot this after I go through it,
which is number one is all you wanna do
is you want to create engagement.
That's the first thing you wanna do, first slide.
Secondly, you want to make sure that it feels relatable.
It's relatable to the person,
your customer avatar that is reading that.
Third, ask questions connected to your audience,
pain point, or desired outcome, okay?
And you can test because sometimes,
depending on the audience,
they're gonna respond super well
based on their pain points,
but depending on the audience,
they're gonna respond well based on the desire,
which is like where I see myself in one year from now,
or where I see myself after buying this product from EMI.
How do I perceive myself
after getting that program from Linda?
So add value.
What will they get?
Again, this is more giving them a reason,
like what is the value?
What is in for me if I give one hour of my day
to go to this workshop?
What is in for me if I get a one-on-one call with Anna?
So give them the actual reason.
And then lastly is add a clear CTA,
directing people to a link or DM.
Yeah, DM you a keyword,
and then the sales will happen
either by you directing them to a link, right,
to your page, or that could be on the DM,
you're chatting with a person,
and then the sales happens.
So CTA angles, choose one per story.
When we use more than ones,
I had this question to me previously,
oh, can I use two or three different CTAs?
The answer is no.
And the reason for this is that
if you give people too many different routes,
they're probably gonna feel confused,
and confused people.
by. Confused people don't take action. They'll most likely not go anywhere. So
one example exclusive is we use this a lot when we started with the AI toolkit, a figure I toolkit.
Yes, they won't make a decision exactly. Founding members get lifetime access.
Time-sensitive bonus disappeared at midnight today. Scatter is like first and get a one-on-one
with me. Usually this is for coaches because you can't get to do one-on-one with too many people,
so you do that. It feels like adding a little bit more scarcity and a premium as well,
experience, and then effortless win is copy-paste this DM script to book three calls per week,
or proof-driven would be what Ibrahim used to get actually here. I missed this.
Three new clients in the last seven days.
Story-selling features. This is essentially how I use, not necessarily you need to use it in the
same way, but we use polls, which is qualify leads. Remember what I asked you. I asked them
questions. I'm qualifying them essentially. It's all intentional. Question box, start a conversation.
This is your routine. You can ask something. Let's say, how would you guys feel? A question
box. How would you guys feel if I did this PDF guide with my diet and nutrition hacks, whatever,
and give it to you for free, whatever that is, and you start a conversation based on that.
Countdown, that will be urgency. That's if you're launching something, if you have a launch coming
up, you want to do that, and then link stickers basically to direct people to check out or obtain
something similar to this, and a quiz, segment your audience. Let's say that question that you
saw me asking, yes or no, that quiz, which is like, hey, do you work at a full-time job? Yes
or no, right, quiz, and then remember that happens in the first slide, and it's okay.
You don't have to say yes or a question that it's similar. You can just ask different ways
because you want to qualify. You want to get to know, segment your audience, right?
So once you figure that out, it's easy for them to just digest the rest of your sequence.
So here are your next steps, which is pick one offer to promote this week. Now, this doesn't mean
that it's for everybody because I know some of you are in different stages of your business. Some
of you are just starting, and some of you are already scaling. Some of you have already a
success for Instagram. Some of you will not have an Instagram account yet. So this doesn't mean
promoting your offer means promoting your product, but this means start using and leveraging those
skills in a way, even if it's sharing value, just for sharing value, just for exercising,
just for practicing, okay? Use the Start Lead Generation framework, post daily for seven days.
Again, this is if you can, if you would like to try, okay? Direct replies, links, and conversions,
and then optimize based on what people say, basically. They interact with most.
What we call this is every time we launch something, every time we put something out there,
we also ask people questions because their feedback will help us make our offer even
stronger, even better. So if you post something, nobody had any reaction. You had one or two people,
and then you post something else, it got 15 people saying something about that, right? Oh,
like interaction. This means like that angle is probably going to work better. So we go for that
angle. Remember when I shared pain and desire? So let's say if our AI angle is like, hey,
do you feel overwhelmed? There are so many AI tools, but if people don't relate as much to that,
I will try a different angle, which is like, hey, how would you feel if I showed you how to
generate, let's say, your first hundred dollars with AI in the next 24 hours? And then let's say,
if that angle works best, I know that my audience, they engage more, they relate more
with the desired outcome than the actual pain that they are going through, right?
So that helps knowing what your audience likes most. Usually post once a day. That's awesome.
Nice, Ana.
All right. And that was it for the story lead generation, guys. I'd love to open now for
questions.
and give me one sec.
I have a feeling that I left something out of this,
this presentation.
Give me one sec.
No, it's, yeah, it's good, it's good.
It's good.
Cool.
Oh, I still have my hand raised for some reason.
Lower hand, yes.
Yes, Anna.
You are mute.
Okay, sorry.
I wanted for you to take a look at my handle
on my website, on that website, but yeah, my Insta,
because I only have 200.
I post every day, but I only have like 200 something.
And my niche is more like special needs mom.
I'm an author, writer, and so that's, that's my niche.
So it's Anna Munoz, 8400.
Can you, can you send me the link here of your Instagram?
Or your handle?
Yeah, my handle, hold on.
Amy, I'll get to your question next.
Awesome.
Okay.
Am I in the right page?
Yes.
Awesome.
Can you tell me what you are,
what is your goal with this brand?
Well, I am, I'm a, I'm an author,
so I'm just wanting people to continue to follow me,
to buy my book, and to, and I'm also, you know,
like with the Rainmakers, I'm innovating a product,
so that's gonna be coming out in the next few months.
So, but it's mainly to get people to buy my products,
and also for encouragement for single moms
with special needs.
So that's, yeah, go ahead.
No, go on, go on.
Yeah, I'm not necessarily wanting to push like my products
or anything like that, I don't, I, it's,
mine is not so much of making money on digital,
but it's to get more of a following for the next thing.
Okay, got it, got it.
So good thing that you, you put your face out there,
which is awesome.
What do you wanna do if you wanna grow a following
is you wanna use templates that are proven
that will help you grow a following.
So this essentially means there is,
there are formats on Instagram that people are used to,
and they will most, like, they will feel like,
they will engage more because that is native
to the platform, right?
Every single platform, they have this,
TikTok, YouTube, LinkedIn, everything.
So you wanna find out what are those templates
that people can relate to you more,
and then you start creating content
based on those templates.
For you, since you're an author,
I would definitely use one template that I,
that is called, this is for another call,
but I can share with you guys.
I usually share this with our business accelerator people.
Give me one sec, I'll share with you this,
because I think it'll be helpful for you to look at,
like, what are other templates that there is on Instagram
and how you can leverage that?
Give me one sec.
Just open here.
Let me know if you can see my screen.
Yes.
Yeah, cool.
Give me one sec.
Here.
So these are like right now viral formats
in this presentation, I'm going over media channel, okay?
But you can see similar to this,
you can have templates for personal brands.
So we have the news,
you've probably seen this all over Instagram at this point.
And then the Twitter format,
this is where you can share a video with your face.
Since you have a personal brand,
it's easy to just post like a full video,
the meme and the quote.
I think for your page, since you're an author,
you can post quote like this
with sentences and parts of your book.
Even depending like some images in the background,
that feels more native to your Instagram.
And you can go viral by that
and then you can get people to follow you, essentially.
So I would recommend quotes starting to post,
give me one sec.
Yeah, post quotes, they really help,
especially on your niche.
I can show you a brand that it's heard
as just for you to see like what they post on a daily basis.
It looks like this.
Again, you have a personal brand.
I'm not saying go and do this,
but you can share your thoughts like this.
And they will have like your logo here.
I'll show you how we have in the Rainmaker.
This is what we call like a quote style,
the Rainmaker family.
We have a lot of those styles.
So you can share your thoughts like this.
So sec.
Yeah, it could be in this format.
Can you see?
And this, for instance,
this could be like a part of the story
that you have on your books.
Or this could be like this as well,
like a thought that you're sharing with your audience.
This creates connection as well.
And it feels more native to the audience.
Okay.
Let me go back to your Instagram.
Wait, I lost your Instagram.
Find it here.
And then give me one sec.
So bio.
Do you have access to our Media Channel Mastery?
I think you do.
Yes, I do.
Yeah.
So I would definitely watch that
because a lot of the things that I actually shared in this,
it's inside of the Media Channel Mastery, a lot of this.
So you're gonna have a pretty good idea
how to structure your bio, your feed and everything.
For this, how I advocate for life, special needs, health,
faith, I would remove this.
Okay.
To simplify your bio
and then grab the book.
Okay.
So you have, okay, you have four links.
I'll definitely recommend,
because you are starting now,
I'd recommend using only one link,
directing people to one place only for now.
And then you can start adding those later.
Like Facebook, I would remove Facebook from here.
Can you tell me what is the Zoom thingy?
Oh, geez, I haven't used it for a while.
Another reason to remove.
So I would just, in this case, let's say,
if you're saying like, grab the book and feel the spark,
you were directing them to a book,
but then they come here,
there are four different links, five,
that, remember, creates confusion.
Again, on Instagram, depending on the case,
you can have different links,
but if you're saying this to grab a book,
you wanna give them a book link.
You don't wanna give them your Facebook or a Zoom link,
right, you direct them to the book only.
So I would do that there.
And then unless, let's say, you're growing a following,
then you say like,
let's say, Cyber Week Special, something like this,
and then grab your book or something like this,
or maybe just say like, Cyber Week Special,
and then a finger emoji below,
then you can have like multiple links.
But if you're telling them one thing,
just direct them to that one thing.
Okay.
Oh, real quick, I also do a lot of like nature stuff, and that's why I just put on the wealthy
health, because a lot of my pictures are about the ocean, because it helps people to relax.
And so that's why I, I kept that on there.
Should I still because I don't just want to focus on my book, book, but special needs
and how to kind of get some rest, also, so you can see a lot of the nature stuff.
You definitely should, essentially, your niche is you, your personality, what you leave the
things you see.
One thing, another thing I want to recommend is structuring your video for the value you
want to provide.
And this could be as simple as a concept called hook story offer, which is you give a hook,
which is like, let's say, five, five tips for, let me see, to write to write a best
selling book, hypothetically, then that would that would be your hook.
The story is how you would do that, how you would achieve what you promise in the hook.
And then offer is a CTA, a CTA could be like, like this post, if you enjoy it, that's it.
A CTA doesn't necessarily need to drive people to your product, right?
Sometimes a CTA is just like, hey, tell someone that you love them today.
That's also a CTA.
Okay.
But so for you, I would recommend building those principles, because every video of you,
it should provide a value in a way, shape or form.
And also it's okay to have videos just for nature, like, hey, I, and then share what,
what about the nature, like what happened here?
Maybe what grabbed your attention, a lesson that you learn, something that people can
relate, that will be helpful and remove those gifts.
Okay.
They are not native to Instagram.
This videos with gifts, usually they don't perform so well.
So even if you're creating a video that looks great and it has potential to go viral, when
you add a gift like this on a video, it's probably not going to go viral.
Okay.
Always remove that.
So it feels, it feels more authentic to the platform.
Okay.
Thank you.
Awesome.
And your photo, your photo I think is good.
It shows, it shows your daughter, which I think is nice.
And it's all about like what your brand is about.
So that's good.
And all right, someone else, Erica, I will go to you.
Someone had a question here.
If I recommend creating a whole new channel dedicated to your product right away, it depends
on if you have time, it depends on your bandwidth for sure.
If you have the time, I say yes, because you essentially like you start slow, but you're
nurturing those people and then you create a content and all of a sudden that content
will bring you like thousands of followers.
That can happen.
And it can really happen overnight sometimes.
And overnight meaning you're both like for a month or two, and then suddenly one content
will blow up.
You never know.
And then all of a sudden you have a big page and that's how it works.
So I would say if you have the time, yes.
If you don't have the time, it's like you don't necessarily need that.
Erica, yes.
Yeah.
Hi.
So I am one of those who unfortunately doesn't have the time for a social media.
I have a social media channel for it right now, but I just don't have the time.
So I'm much more reliant on like Amazon's traffic and PPC and those things.
And my challenge is that I've been losing my rank when it comes to PPC.
So you can see the previous coach, Abby, had told us like, make sure to track their
total ranked keywords.
And since basically like September, I kind of peaked.
So my product's been out there since May.
So you can see like total spend, total sales, so on and so forth, like my total cost of
advertising.
And it was about this point in September, basically, I kind of peaked on the total keywords
I was ranking for and it's just been steadily dropping.
Over the course of time, I've updated my listing, I've updated my bullet points, I've updated
my titles.
I've gotten videos created by influencers to add to my listing, but I still can't seem
to stop that bleeding and drive like a stronger, basically like stronger velocity of my products.
And so I did.
take the, um, the videos since when you started noticing that
drop,
that drop was as of like, that drop started in like, August,
basically, well, October, excuse me. So like in September, it was
like kind of steady. That's also when I first started tracking it
and then each week, it kind of like it has gotten lower and
lower.
And you're probably seeing even lower like this month, right?
Yeah, like, this month was this was my worst month yet, you
would think that like, it would be, you know, it would be
stronger considering, you know, it was Black Friday shopping and
all those things. So like, I had I did half of what I had done in
previous months. And yeah, I like, I took advantage of like
other coaching calls where, you know, they showed like, my, I
don't know if you could see my screen, but I'm just going to
open up my Amazon page. Like, my product has like decent ratings,
a decent number of reviews. It is a premium price point
product because of like the innovation that goes into it.
I've used Rufus.
That's awesome, by the way, looks awesome.
Thank you. I've used Rufus like update the bullet points like
addressing issues and reviews. I use AI and helium 10 to like
update the bullet points and things. But I just can't get it
to move at a velocity that feels good. And like I said, like I
know that it is more expensive than other bags on the market.
But it's because it has that dual functionality. And yeah, I
just don't know. Like I could show you my campaigns. I'm using
AI for half of them. I was doing a test with helium 10. So like
the helium 10 tool is doing a good job for me in terms of like
the performance, but I just don't know what else to do to
get the velocity up. So I need to sell closer to like, you
know, like 100. I mean, in ideal world, I'm selling 200 units a
month right now I'm selling close to, you know, 12, 20, like,
that's, I mean, it's not it's not awesome. It's significantly
decreased, but I need to get I need to like, double September
aside, essentially to start to feel good. And I don't know what
else I see. Try. Yeah.
Okay. So what I usually sometimes what happens and I
learned this, like seeing other other entrepreneurs with this is
which is sometimes competitors, they will, they'll enter the
market. And especially like they have, they start pushing like
really, really high budget. Like, I'm talking like millions,
right. And when they do that, it also your, your reach decrease a
little bit by competitors overall. And then so let's say
I'll give you one example, which is Tony, Tony Robbins, he had a
workshop recently, like AI workshop. And we're also doing a
workshop, what happens like our, our cost increased, and our
reach decreased, because they're pushing, they're adding so much
money in the market to, to that audience. So that went really,
really high. And then after the workshop, everything else went
back to its normal, because like they spend, I think over 20
million on ads. So that pushed like a lot the audience. So when
these happens, which I believe, especially during this time of
the year, there are a lot of people like putting a lot of
budget, so it will naturally happen. This, I believe is a
natural situation. And what you can do, which you started doing
already, which is optimizing the ad, optimizing the page, changing
the language a little bit. I honestly think what you were
doing is correct, you probably haven't found something that is
sustainable yet. You just you got to like play a little bit more
with the language, maybe play with the negative side of the
language instead of the positive, and then see, see how
it goes. I would, and then look for things that you can optimize
as well, bids, budget. But what you're doing is essentially like
is right. What is happening is like the market, the market's
pushing a lot of money into this. And that's why you're
seeing like you're, you're reaching decreasing a little
bit. Right. And it's normal. It's normal.
Okay, so like, on the previous calls, like Abby would look at
campaigns and help us figure out like what to optimize. Are you
able to do that with us too? I can. Yeah, yes, yes. Okay. It's
like the one that honestly, that is the most like frustrating for
me, I think is like anything that has product AI, that's
helium 10 is doing that for me, and they're doing okay. You
know, they're not bad. When it comes to my phrase match
campaign, I guess I'm just, I'm a little
views as to like what to do with it.
Cause some of the keywords,
like none of them are performing at the KPIs that,
you know, Abby had shared to like break them off
into their own campaigns or I've already done that.
I refreshed the targeting and like the negatives.
Right now it's more, I'll be honest,
like more like bi-weekly cause I have a full-time job.
I just had a baby.
Like everything's a little busy, but-
Congrats by the way.
Oh, thank you.
She's cute.
We'll do the, I'll move the,
I'll move things to like negative keyword targeting
when they don't make sense.
But I just don't know.
And I'll be honest, like budget wise,
I like, I have a hard time wanting to spend more
when I'm so negative, to be totally honest.
Like my ROI target, it's 1.65.
The last month it's good, but like over the course of like,
from September to now, it's like 1.4.
So it's just a little,
it just gets a little difficult, right?
Like right now it looks awesome,
but like the sales are so low
that the other fees and the inventory,
like my P&L is pretty like not great basically.
Yeah.
Can you tell me like your click-through rate?
What was your average click-through rate
before this started?
So-
And now?
And now, yeah.
Sure.
So I'm having an issue with the search term report.
The search term reports don't download for me anymore.
And I've been trying to get, figure that out with Amazon,
as you could see for the last like two months.
So I could do the math,
but my click-through rate transparently,
like wasn't ever super stellar.
Like it was close to, you could see like 2%,
like almost 3%.
I think if we were just,
the problem right now is it's based on this set
of impressions from the search term report
versus the impressions from the campaign dashboard.
But if I were to just do that math,
even though it's not right,
it's like, it's not gonna look good to be honest.
Okay.
So like my click-through rate dropped,
and like my sessions dropped,
like kind of like all your,
all those KPIs of like, just get people to your page,
my unit session percentage.
I know the goal for this is like 10.
I don't know if that's just like different categories,
cause like the highest I've ever gotten
was like this four and a half number.
And then do you run ads or it's all organically?
All of it's paid.
I don't, I barely get any organic sales,
if I'm being honest,
like my organic orders are like,
like this one's a little inflated
cause I had done some influencer campaigning,
but I usually get, you know, not very many.
Like my total quote, my tacos is like,
this month is good.
But like I said, I've only made 12 sales.
So it's not, I would rather be at like 50%.
It's not expressive, yeah.
Yeah.
Too bad, yeah.
Can you show me your landing page again?
Yeah.
Have you updated those images at all?
Yeah.
So I've played around with these quite a bit, updating them.
And then I added,
I got four influencers to create videos for me.
That's awesome.
Yeah.
So, I mean, these were paid too.
So I got those up and running
and I even posted those like to the Instagram channel.
So they're on there as well.
Instagram's like a bit of a mess at the moment,
but it used to be something else.
And I haven't really posted in a long time to be fair.
But so, yeah, I'm just not sure.
I know what you're saying.
I know right now is like a very competitive time,
but even with that competition,
like I wouldn't expect to be doing like a quarter,
like not even a quarter,
like basically about a quarter of the sales
that I was doing previously, you know?
Yeah, yeah, for sure.
For sure.
So I would look,
you have already updated the photos.
Can you tell me the tweaks that you made to like copy?
Have you have worked on the copy as well?
Yeah, so I'll be honest.
I usually use chat GPT for it
and I'll put in my current listing.
And then what I'll do is I'll get like a list of keywords
from Cerebro and Helium 10 from like my competitors.
And I'll have it like work it in.
And then I'll, you know, I'll take from Rufus,
like what are people searching for?
Like the reviews, like what have been the complaints
and it can maybe address.
So things that, like I got a review
that was not great ones because somebody was upset
that the bag doesn't like maintain shape
like it does in this photo.
So we addressed that to say like, you know,
it's heavy duty, but it's flexible.
It's lightweight, it's packable, it's easy to store.
So things like that.
were like originally it wasn't really advertised as a Pilates bag so we added Pilates to the title.
I played around with it like the first five words of the title quite a bit just because
they say like the first five words are the words that matter.
And are those have you have you checked if they are
um they are well searched those words those keywords? So convertible not so much but yoga
mat bag gets about like 12 to 15,000 searches a month so it was like a comfortable volume.
Can you go back there? Back to the listing short uh yeah okay.
For for the description I would I would review them and I would remove all the m dashes on your
descriptions. What's the m dash? Yeah is can you go to like when you're describing your product can
you can you scroll a little bit down?
There there so m dashes are those um the one above um close to versatility carry you see that
thingy dividing the two words. So like that's like dash pending? Not this but the longer one.
This this one over here?
Um that one yes exactly that one. I would remove them because we we have seen some some researches
that it kind of like gives away that that someone used AI to do that. I'm not saying that this is
killing your your sales not at all but this this will help as well just like people digest it a
people digest it a little bit more and without judging in a sense in a sense because uh it's
becoming super popular people not like when they sense oh this is AI I'm not gonna do anything with
it um so I would remove remove them so it feels like a little bit more personal and then you know
what it would do I would you said like you post on Instagram I would I would check like what are
the photos and I would generate new ones as well probably like super professional looking photos on
nano banana for instance post on on your Instagram see which ones are going to give you the the best
reaction most likes and then start adding them there the reason I'm asking you to do this is
because it's not it's not just an image it's a proven image at that point because it did super
well right so most likely do well there as well so essentially you're validating that image before
you add in there um that helps you're getting like feedback directly from the people that
follows you already and then what would you like how banana banana yeah um do you have our a figure
I took it I don't know I don't think I do you could nano banana you can have some free uh some
free um banana banana bro I think you can use this let's say if you find if you find images
on Pinterest and then like looking super professional you can just throw on a banana
and then say like and then you use one of your pictures your image your models and then say like
create me a version of this with this model it will create like something amazing for you
I will um just to give you one example I created something this morning um I know guys we are over
time we're five minutes over um give me one sec I just want to show this to you because I think
it would be super helpful for you thank you and I also need to to message my team because uh
I'm supposed to hop on another call give me one sec me too
um I'm just sending them a message now I'm gonna do the the nano banana thingy to show you
I also use this guys I started using that for my for my media channels because it's just so good
so this is how like what nano banana looks like and for for example I gave it
um what was it remove all the effects
so I wanted to create an image similar to this because there was a post I was going to create
and then I asked it to to recreate something similar to this you can see how realistic and
good this looks um and you can take let's say a model
take a picture of a hat, a picture of anything, you just add there and say like, hey, put this
picture of this person using this hat or whatever scenario you want to do, it's going to create
something incredible. So this is not the best example, but it's simple.
I'll try the tool, just I'll be honest, like when I've tried using AI to create
images in the past, because of like the complexity of my product,
they've come out terrible. Like it'll change my product entirely.
Yeah, I understand. But trust me, like this tool is a very, like a super high level.
You mentioned it's in the AI toolkit. Do you have a link to that by any chance?
You can go directly on Google Gemini, and then you can get it from there.
Okay.
Google Gemini app. I think this is the link.
Okay, thank you.
Try it for free. Yeah, try for free.
If I find, if I find some videos for reference, or if you just Google like, or on YouTube,
like Nano Banana, how to do X, Y, Z, you'll see that it's incredible. Like it's really insane.
Trust me, the AIs that you probably tried before is not even close to something like this.
Okay. All right. Thank you so much.
Okay. You're welcome. Thank you.
All right. Thank you, team. Bye-bye.