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All right, welcome, welcome, happy Thursday.

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If you're listening to this in real time, welcome to Office Hours.

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This is a part of the Prosper Leader membership.

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I like to say it's the earth part.

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We have heaven, we have earth.

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Heaven is Wednesdays.

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That's our Prosper Power Hour where we have a promise and a principle and prayer and practice.

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It's the spiritual dimensions.

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I think it's all spiritual, but we focus on that.

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And Thursdays is our Office Hours.

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That's the earth side, the systems, the structures, the strategies, the business building.

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So excited to be here with you.

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Some of you, if you don't know me, if you're watching this for the first time, Brenda Byers,

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founder of Prosper in All Things and author of Total Soul Prosperity, which made it to

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the top 10 on Amazon Women in Business.

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So today I want to talk about a few questions that came up.

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Office Hours is your chance to get extra coaching between the coaching or get help, support,

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whatever you're working on.

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Get your questions answered, have me look at things.

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A lot of times people come on early and I answer those questions in advance.

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And so a fun one came up today and I said, I'm going to do a live on this.

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And I might do a live.

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I might just have it only here for you.

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We'll see.

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But one of the things comes up and it was around the subject of one of my clients going on vacation.

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And she's got a few things.

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She just came from one and she's got a retreat scheduled.

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And then she's got a trip to the Bahamas scheduled.

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And she was saying, you know, sometimes I do some work while I'm away.

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It doesn't have to be 100% vacation.

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And what I shared is that it can be a really different kind of work in that what we know

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is that, and I don't remember the exact miles.

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I don't remember it was 30, 60, 90.

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But bottom line, when we're away from home, 30, 60, 90 miles away from home,

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I was trying to look up the exact statistic for you.

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But when we're away from home, we access a different part of our brain and we become

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creative.

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And it's like we're kind of backing up and able to look at things from a different perspective.

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And so it brought my attention to a couple things.

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One is the need in your business when you're scheduling for something that I call CEO hours.

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Okay, CEO hours are when you're working on your business, not just in your business.

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So the challenge with many, many solopreneurs or entrepreneurs that are smaller

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is that they tend to spend all their time working in their business, right?

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They're meeting with potential clients, they're following up, they're whatever,

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the lead generation, the doing the events, all aspects of being in the business.

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And you must back up and work on your business to truly grow your business.

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And so I was saying that going on these vacations is a wonderful time to do that.

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And so there's different ways, right, that you can be working on your business.

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One is time with the ultimate CEO.

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If we're going to partner with God in business, then it's having conversation with God,

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whether you do a walk and talk where you're just walking and talking to God.

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For some people, that works really well, prayer walking.

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For others, I like a lot journaling.

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You've all seen how I journal where I use two colors in gel pen as part of my prayer practice.

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So I have a pink gel pen, I talk to God, I ask God lots of questions,

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and I ask him to speak and write through me and I invite the Holy Spirit.

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And then I change my pen to a purple gel pen.

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And I just allow what I'm feeling and hearing to just flow through me.

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And it'll, if you're not, if you haven't done this before, it sometimes starts slow.

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You know, mine used to say something like, you know, beloved Brenda or something, it would just

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be start very slow and I just let it flow and it'll get easier and easier where it flows more

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and more and more. And then you might hit kind of a stopping place and don't stop, just say, Lord,

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is there more? And usually you'll get another secondary spurt. What you don't want to be doing

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while you're writing is self-correcting or going back or looking at it or challenging it. You're

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just writing with absolute no opinion about it whatsoever. And so this is a powerful way. So

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if I travel, I like taking a journal and part of the CEO is brainstorming and talking with God and

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talk to me about this next season. Talk to me about, you know, what your heart is for my business

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right now. Talk to me about whatever team that I need. Talk to me about new products. Talk to me

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about improving this. Talk to me about solving this, like whatever it is. And so that's the

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ultimate CEO time, right? When you are partnering with God, you also can just look within yourself

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and what am I really loving? What would I love more of? What would give me bliss, right? And then

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there's CEO time of visioning, of creating, of structuring, of designing, of things, of working

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on your business. And so I shared that it's a great time for reading when you are on vacation.

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You got plane rides, boat rides, whatever. And so what came to me was three really good vacation

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reading books. And I've really seen my clients come back and thank me and they're so excited

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and it creates such transformation. And so the first one that came to me and I was having this

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conversation with Christy as she's getting ready to go to the Bahamas and I suggested one of the

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books to read is really about focus and it's called The One Thing. And it's by Gary Keller,

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the founder of Keller Williams Real Estate. And she says, oh, you're the third person to tell me

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to read that. I said, okay, the Holy Spirit's talking to you, right? It usually comes in threes

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like that. So The One Thing is really, it's the premise of it. If I was going to do a spoiler

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alert is based around a single question that is super powerful question. And the reason I

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gravitated toward that question is that for years before I ever read the book, I had a similar

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question and I'll share Gary Keller's question. I'll share my question and you can make it your

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own, whatever works. And then you get the details in the book. The One Thing is around a question

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that says, what is the one thing that by doing so will make everything else

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unnecessary or easier? Okay. Now I'm paraphrasing, I might've missed a sentence or a phrasing a

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little bit, but that's the basic idea. In other words, it's like, what's the one thing that moves

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the needle? If I do this one thing, it'll eliminate a host of other things, or it will make

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a host of other things easier, right? So that's when you have a one thing like that, it is, and

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you can do a one thing daily, a one thing weekly, a one thing overall. I mean, you look at this,

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let's say that getting visibility was important and that included building trust and having

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clients know who you are and exposing your system and powerful storytelling. I'm just bringing up

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a bunch of things that are things that you go, well, I could post and then I could do a podcast

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and I could do this and I could. For me, last year, the one thing that the Holy Spirit kept

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speaking to me about was writing a book, okay? And so many things happen in a book if it's done well.

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And so that becomes the one thing. It opens doors, it opens speaking engagements, it builds trust,

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it becomes a teaching tool, it's a storytelling tool, it can evolve, it can become lead generation.

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It's one thing writing a book that can simplify

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or eliminate so many things, right?

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So that's one book for reading on vacation,

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Gary Keller's, The One Thing.

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The second one, I believe when you go on vacation

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and your mind is open and you're relaxed

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and you're not thinking about a million things to do,

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you can really tap into the visioning part of your brain.

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And when we get busy and we get really task oriented

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and we get really focused and we clench too much,

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I like to say constipated spiritually

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and mentally constipated that I gotta make money,

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I gotta get, and we get too much like that.

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Being on vacation, it's kind of like taking a warm shower.

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You notice how creative you get when you're taking a shower.

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So being on vacation lets you be able to vision.

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And so a favorite book I have for visioning

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is called Be Your Future Self Now.

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Be Your Future Self Now.

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And that is by Dr. Benjamin Hardy.

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I had to look up at my bookshelf.

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Dr. Benjamin Hardy, Be Your Future Self Now.

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And that is a really powerful exercise.

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It's got questions in it.

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And the story that opens in that book is so powerful.

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It's the story of Mr. Beast.

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If you all know Mr. Beast, I don't know if he still is,

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but he probably is of all time, the largest YouTuber,

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the most successful YouTuber.

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And he started out as a kid doing this.

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And he did something where he spoke to his future self

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and he recorded it and he didn't open it

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until he got there.

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And he had done that and so much more.

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It's a great story.

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It's a great opening to be your future self now.

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So this lets you just tap into more than the mundane

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and the moment by moment.

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The third one is if you're in a different season

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in your business.

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I often recommend this, especially,

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I mean, it's good for everybody,

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but it's gonna be especially relevant

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if you're trying to move from six figures to seven figures.

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Okay?

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It's very important that you do the right things

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in the right order.

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And what I see in the marketplace

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is too many six figure businesses

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who haven't made six figures.

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They haven't had their first $10,000 a month.

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Some of them don't even have clients

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and they're trying to put things in their business

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that are complicated, expensive, distracting,

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and keep them very stuck.

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They're trying to put things in their business

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that you would do when you have a seven figure business,

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not starting a business.

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And so in a lot of ways,

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that's what the third book I'm gonna recommend.

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And it's called, Bigger Than You.

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And it's by Kelly Roach.

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And so this is a book I've recommended

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to my seven figure clients or my high six figures

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that are going into the seven figures,

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because it's really about how to create

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a very powerful team,

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how to hire, inspire, motivate,

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how to create self-governing, self-regulating teams,

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so you're not micromanaging,

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you're not having to do anything.

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And it's beautifully written,

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brilliantly done in my opinion.

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So that's what I would recommend to read

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if you're a little further along in your business.

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If you're just getting started in your business,

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you're not having 10 or $20,000 months,

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then the first two books would be more ideal for you.

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Okay.

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Also, I had a question beforehand

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about using the Prosper Daily Planner.

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If you're new to this, you can get this on Amazon.

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And this is, I mean, here's today's,

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this is how I keep myself on track,

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it's how I keep my clients on track.

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And it has everything on two pages.

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So there's a place for your schedule,

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there's a place for follow-up,

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there is your whole morning spiritual practice in there,

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and that includes your reading, your prayer,

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your affirmations, your declarations,

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your journaling, your visualizing,

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place to write your three declarations,

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place to write out your gratitude,

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your words for the year, and your intention.

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So in just about this much room on the page, you can.

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really cover your entire spiritual practice.

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And I've got a couple of videos on the Prosper Leader membership site.

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Remember, if you go into the Prosper Leader membership, you can search a topic.

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It'll bring up what videos are about that so that you can find it.

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So I did this with a client and we looked

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at Prosper Daily Planner and I didn't realize I've done a few videos on that.

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So she had a question about intention.

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What do you do with intention?

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OK, and.

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Welcome, welcome, Kate, I hope I didn't leave you in the I hope I didn't leave you

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in the waiting room too long here, I've just been chatting away.

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No, no, you're good.

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OK, so we have been to bring you up to speed.

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We've been talking about having CEO time, which I know I've I've got you on that

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track. We also talked about how when you're on

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vacation that a different part of your brain you can access and how you can use

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that time for some very powerful God time and CEO time.

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And I talked about the three books that I recommend on vacation.

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And so I talked about for those that are

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early in their business, they haven't made their first ten thousand.

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They haven't made their first six figure year.

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I recommended The One Thing by Gary Keller

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and I recommended Be Your Future Self by Dr.

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Benjamin Hardy. For those further along like yourself,

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I know I recommended the third book is Bigger Than You.

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And that's when we're focusing now,

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not so much on the initial building, but we're focusing on the scaling.

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And so it's a great it's a great book for that.

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So then the question came up about the

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Prosper Daily Planner and the question came up about intention.

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Intention.

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I believe that setting an intention and you can do it differently,

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you can do it for the day and so you write a new one each day

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or you can do it for the week.

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And so every day that week you write down the intention.

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So, you know, if you're looking at it for the day,

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it might be a monetary intention, it might be an attitude intention,

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it might be an end goal intention.

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Right.

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And if you're looking at it for the week, right,

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then you can set the intention for that.

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You also could set it for the month and just keep writing it over and over.

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Intention is the is the most powerful, I think, thing that moves,

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moves nature, moves God, moves.

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It's just a very powerful way.

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And you've there's been so many experiments.

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There's like the intention experiment and there's been so much written

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about how much intention influences nature.

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Right, so that's what goes there.

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And so in answer to your question, it can be a feeling, it can be a goal,

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it can be a monetary, it can,

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you know, it could be an intention to

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just to show up.

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Maybe you've been hiding and not having visibility.

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And your intention is today I fully show up.

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And I give one hundred percent.

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Today I walk in love and I love every single person that comes in my path.

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So it could be a very spiritual intention.

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It could be a very monetary intention.

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I have three five thousand dollar clients this week.

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I exceed fifteen thousand dollars this week.

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So it can work on any level that works for you.

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But it's just a very clear

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holding in your mind, visualizing, putting in place the action steps.

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And you notice that one thing feeds another thing.

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So the spiritual practice feeds into the intention, which then feeds

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into the ins and outs of building your business.

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And any of you that have had a planning

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session, you're very clear on the next part, which is the mission, how you serve

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the mark, the goal and the method, how you're going to achieve that goal.

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And then it has your will do.

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And this is where you put down action steps and you break it into 20 minute chunks.

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So it's broken into three hours.

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the way it is there because there's three 20 minute chunks

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and it's broken into three sections.

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Often I will double that so that I'll put extra lines

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in there so it's five hours or six hours worth of.

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And having it in 20 minute chunks,

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number one, you'll be most effective.

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We know the power of working like that.

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There's so many studies on that.

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Now, some things you can't break up.

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Like if I have a client appointment,

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it's gonna take the full hour.

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I just draw a line through all three.

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So it's also fabulous when you've got that written

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and you're sitting waiting for your kids somewhere

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or you're waiting for anything,

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you can jump in and you can do one

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of those 20 minute chunks.

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They're already written out.

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You know what you need to do.

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So it's fabulous for that.

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And then everything else that would brain dump

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where you can do your must do, your delegate,

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your delay, a place for notes.

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And then this is for those of you paying attention

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for your business on the bottom.

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Number of leads.

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If that's a zero, we got a problem.

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Number of calls that you have booked

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on your calendar today or this week.

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If that's a zero, we've got a problem.

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Number of sales.

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I'm getting a Jim Rohn voice.

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Those of you that are old enough to know Jim Rohn, right?

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Number of sales.

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If that's a zero, Jim Rohn voice.

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That's a problem, right?

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That's more than enough.

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I'm doing that, right?

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So there's a place for your income, your expenses.

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This is being aware.

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This is being a business owner.

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This is being a CEO.

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You're not going through life with blindfolds.

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Place for your schedule, place for follow-up,

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end of the day, place for wins, lessons, insights,

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who you need to forget, less release, including yourself,

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reminders for tomorrow, even what you wore, okay?

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So powerful way to have your day on track.

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All right, I want to move forward

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and I want to begin to talk about the system

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that is really working right now.

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The simple micro event system that leads to clients, okay?

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And I want to begin to lay it out a little bit more

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and we won't have time to do it all in one day.

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And I'll probably be doing,

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I think I'll do a micro event coming up here on this

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because so many of you are implementing it

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and it's working so powerfully

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and it's generating such trust and clients and income.

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It's just working phenomenally.

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So this idea, let's just get the big picture.

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I understand the why.

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We know, I mean, it's just common knowledge

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that we're in what is being called a trust recession, okay?

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We've gone through a series of phases

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and timeline in business.

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And this is why if you are trying to do something

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that worked in 2018, pre-COVID,

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I have people sometimes posting stuff like that.

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Well, I did that and it worked.

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Yeah, it worked in 2018.

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Today, it's going to cost you 10 times more

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and not work so effectively, right?

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I'm glad it worked for you in 2018.

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And whoever's teaching you to do that in 2026,

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you're in for some hard knocks, very different.

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And there were things that worked like magic during COVID.

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I mean, many of us absolutely blew up our business.

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There was two directions.

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Some people went to sleep during COVID

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and didn't build their business

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and some people exploded their business.

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And I was one of the ones that a huge part

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of my business grew during COVID.

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So there was things that were working then

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that aren't working the same now.

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There was the novelty of being home and not going to work.

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There was the novelty of being in front of a screen all day.

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There was the novelty of considering possibility

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of maybe I don't have to go back to work.

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And there was the novelty of having time

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to get a certificate or learn something or buy a program.

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And so programs and certifications,

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they were selling like hotcakes

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and you could do a five-day event, a 10-day event.

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You could do a one-day event.

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You could sell a 10, 20, $30,000 package.

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And with ease at that time,

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there was stipends and things coming in.

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There was credit.

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There was all this stuff.

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And so that worked and then it ended and it was time to go back to work and for many,

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the promises made during COVID and the things that they bought into did not work. And so now

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you got two compounding things. I got to go back to work and now I've got debt.

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And so trust went down and the way that people bought changed for the next couple of years.

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Okay. Then it opened up again in new ways. And so all that to say is that it seems to me we're

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in these like two year kind of cycles and you don't want to be going back to old things. They're

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not working. You can glean some of the good things from there. So where we are now with that trust

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recession, we're in an even deeper trust recession because of AI and we're in a deeper change

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because of AI. So one of the things that's happening in AI is people have lots of information.

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They have access at their fingertips to information. So what does that mean?

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What worked a couple of years ago before AI? Information marketing, information selling.

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00:26:22.400 --> 00:26:29.440
It was an industry being an information expert and selling information. Some of you

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00:26:29.440 --> 00:26:36.160
are still stuck in that pattern. That's not working right now. People have information

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00:26:36.160 --> 00:26:41.360
overload. They're overwhelmed. They don't want more information. So if you're showing up

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writing, teaching, speaking, and you're just giving information, it's the wrong thing

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in the wrong order right now. Does that make sense? So the trust recession is not only, I don't know

385
00:26:56.240 --> 00:27:01.200
if I trust online marketing. I don't know if I trust you. I don't know if I trust myself to buy

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00:27:01.200 --> 00:27:06.640
another program. But now it's a whole different trust. I don't even know if that's really you

387
00:27:06.640 --> 00:27:13.280
speaking. Is that you right there, Kate? Or is that your AI clone that you just sent to be here?

388
00:27:16.000 --> 00:27:23.680
Okay, so now we got a whole different kind of trust. And is what they are saying even true or

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00:27:23.680 --> 00:27:30.480
did, you know, we know the problem with like, for example, with chat GPT and with AI is hallucination,

390
00:27:30.480 --> 00:27:37.120
right? And so it makes up stuff. It'll give you theories and information that it'll just

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00:27:37.120 --> 00:27:44.000
pull out of its butt, really, literally. And if you're using that, and you're not double checking,

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00:27:44.000 --> 00:27:48.800
then it just gets passed on and passed on. And so there's all this wrong. So I can't trust

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00:27:48.800 --> 00:27:55.840
necessarily it's you. I can't trust that that information is accurate. You know, as a coach,

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00:27:55.840 --> 00:28:03.520
and someone who has coached and mentored, not just in this space since 2012, but mentored women for

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00:28:03.520 --> 00:28:10.720
decades before that, I have a certain amount of knowledge of what's working. And I can ask chat

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00:28:10.720 --> 00:28:16.160
GPT, and it'll give me a plan. And I'll look at that and go, No, that won't work. But someone who

397
00:28:16.160 --> 00:28:19.680
doesn't know go, Oh, cool, I'm going to go run with that plan. This is why you don't want to

398
00:28:19.680 --> 00:28:26.720
make chat GPT your coach. Okay. And I challenge it all the time. And it could be something so

399
00:28:26.720 --> 00:28:31.760
simple. So what I'm saying is don't take this at face value. And people are learning this in the

400
00:28:31.760 --> 00:28:38.400
trust recession, right? You know, classic example, it's like, here's the post you need to write,

401
00:28:38.400 --> 00:28:43.200
and it spits out a post to me. And I don't just take that at face value. For sure, I wouldn't do

402
00:28:43.200 --> 00:28:51.200
that. And I'm looking and there is a link in the content. Okay, I already know that's going to

403
00:28:51.200 --> 00:28:56.960
reduce the who this gets sent to, it's going to completely shut down the algorithms for anybody

404
00:28:56.960 --> 00:29:05.200
seeing this. And so then I'll ask the question, huh? Isn't putting a, a link in the middle of a

405
00:29:05.200 --> 00:29:11.600
post? Isn't that going to reduce how many people it goes to? You know, you're absolutely right.

406
00:29:11.600 --> 00:29:17.120
Thank you for catching that. Yes, absolutely. Meadow will shut it down, you'll have 70% less

407
00:29:17.120 --> 00:29:22.720
visibility. Well, if I didn't know as a coach enough to ask that question, I would have taken

408
00:29:22.720 --> 00:29:29.280
it that here's an expert chat GPT, and put it out there, and then hitting my head against the wall.

409
00:29:29.280 --> 00:29:34.720
So this is where now we're at a whole different thing. I've got lots of information, but can I

410
00:29:34.720 --> 00:29:39.520
trust that information? And I haven't had time to research and is this really that part you see

411
00:29:39.520 --> 00:29:46.160
where we're at? We're in this overwhelmed, kind of confused kind of place. So what is needed?

412
00:29:46.720 --> 00:29:51.680
I've always been a person that when everybody's going this way, my father taught me that I tend

413
00:29:51.680 --> 00:29:56.320
to be kind of contrarian when everybody's going this way, go this way. Okay. And I've always been

414
00:29:56.320 --> 00:29:59.760
that way. And so when everybody's going this way,

415
00:30:00.000 --> 00:30:06.720
I start going that way. So what is missing? I'll look for the gaps and I'll teach my clients to

416
00:30:06.720 --> 00:30:14.400
look for the gaps. What's missing right now? If AI can give me all this information, if it can save

417
00:30:14.400 --> 00:30:20.800
me so much time, if it can replace labor, if it can do all this, what's really missing? And that's

418
00:30:20.800 --> 00:30:26.880
where what I'm teaching is going to fill these gaps. So what is missing? One of the first things

419
00:30:26.960 --> 00:30:34.400
that's missing is a sense of touch, a sense of community, a sense of humanity. When I say touch,

420
00:30:35.200 --> 00:30:46.560
a sense of community, a sense of clarity. What can I do right now? A sense of results. How can I get

421
00:30:46.560 --> 00:30:53.760
a quick win? Okay. So when you're building a plan, you're looking for something that's going to make

422
00:30:54.240 --> 00:31:00.640
people need 8 to 12 touches. It's going to make people feel connected to you.

423
00:31:00.640 --> 00:31:07.600
It's going to build the trust. It's going to make them part of a community. It's going to make them

424
00:31:07.600 --> 00:31:15.120
feel held and supported and it's going to give them quick wins. That's the why behind the methodology

425
00:31:15.200 --> 00:31:23.440
that I'm teaching right now in this system. So the beauty of this system is whereas again,

426
00:31:23.440 --> 00:31:30.560
when everybody's zigging, I'm zagging in the sense that while everybody is focusing on complex

427
00:31:30.560 --> 00:31:38.320
automations, expensive, complicated systems and all of these things, what's really working

428
00:31:38.320 --> 00:31:47.280
is small, simple, low tech, high touch. That's actually what's really working right now.

429
00:31:47.280 --> 00:31:55.360
So when we talk about micro events, let's just start with that as a core because those are really

430
00:31:56.000 --> 00:32:02.720
working. They're getting results, they're getting wins, they're getting trust and they're very

431
00:32:02.720 --> 00:32:09.920
profitable. You can make 10 to 100,000 in a micro event. They're very profitable. So

432
00:32:11.280 --> 00:32:25.600
a micro event is not about teaching everything. So if either your self-worth is at stake

433
00:32:26.560 --> 00:32:34.720
or you just have such a desire to over deliver, which is my nature, you will just try to put so

434
00:32:34.720 --> 00:32:41.760
much into an event and that will actually work in reverse. So what we don't want right now is

435
00:32:41.760 --> 00:32:49.680
information overload. We don't want value stacking, value dumping. We don't want complicated funnels.

436
00:32:49.760 --> 00:33:01.120
So a micro event is about solving one specific problem. Now, if there's one thing I'm teaching

437
00:33:01.120 --> 00:33:06.800
my clients that's making the biggest difference, and I'll tell you, as people come to me for calls

438
00:33:07.360 --> 00:33:13.920
and I meet them for the first time, it's almost zero for zero that they can answer this question.

439
00:33:13.920 --> 00:33:18.480
And if you're my client, you know, I've asked you this a hundred times and I've got you asking

440
00:33:18.560 --> 00:33:25.680
yourself a hundred times, right? First, you have to know who you serve, who's your ideal niche,

441
00:33:25.680 --> 00:33:30.480
and not this vague stuff that's out there. I serve Christian women. I serve Christian women

442
00:33:30.480 --> 00:33:36.160
over 50. I serve entrepreneurs over 50. That's like half the world. That's not a niche, first

443
00:33:36.160 --> 00:33:43.440
of all. But within the niche, once you've got that, the question you must be asking

444
00:33:44.400 --> 00:33:50.880
is, what is the now? Right now, not last week, not last year, not during COVID. What is the

445
00:33:50.880 --> 00:33:58.000
now problem that really matters to them, that they're struggling with, that's keeping them

446
00:33:58.000 --> 00:34:04.400
up at night, that they're Googling? What is the now problem your client has? If you can't

447
00:34:04.400 --> 00:34:10.400
articulate that, that's your number one assignment. Work with me as your coach or work and

448
00:34:11.120 --> 00:34:17.600
and nail that down until you can describe it so much that they feel like, how do you know me so

449
00:34:17.600 --> 00:34:27.440
well? What is the now problem? And so this is a tiny, tiny now problem, okay? It's not the whole

450
00:34:28.159 --> 00:34:38.800
gamut, right? And so it's one. And so the goal with this is giving a quick, tangible win.

451
00:34:39.520 --> 00:34:46.239
It's building trust. And so the natural thing about this is that they want to keep working

452
00:34:46.239 --> 00:34:54.080
with you, okay? So in this system, it's like we're going tighter and tighter. So you've got people

453
00:34:54.080 --> 00:34:59.360
out in the general population community, online community,

454
00:35:00.000 --> 00:35:04.960
offline community, you're meeting people, think of this as a great big circle.

455
00:35:05.160 --> 00:35:09.560
OK, and the system that I'm going to share

456
00:35:09.760 --> 00:35:14.280
with you is designed to bring them into increasingly

457
00:35:14.480 --> 00:35:20.120
supportive, smaller and smaller and smaller circles.

458
00:35:20.320 --> 00:35:23.120
If I had a whiteboard, I'd be drawing this for you.

459
00:35:23.280 --> 00:35:27.280
So one of the first big circles of pulling

460
00:35:27.480 --> 00:35:35.480
them from out here into here is to properly use a Facebook group to create

461
00:35:35.680 --> 00:35:41.480
community, notice what I said, properly use a Facebook group.

462
00:35:41.680 --> 00:35:44.080
Here's what most people do with a Facebook

463
00:35:44.280 --> 00:35:46.920
group, and it's all wrong and it doesn't get results.

464
00:35:47.120 --> 00:35:50.480
So most people will open a Facebook group.

465
00:35:50.640 --> 00:35:53.320
They'll slap a title on it.

466
00:35:53.520 --> 00:35:57.800
The title is not carefully thought out.

467
00:35:57.800 --> 00:35:59.480
I'm buzzing. Are we running out of time?

468
00:35:59.680 --> 00:36:04.000
We're OK. So the title is not carefully thought out.

469
00:36:04.200 --> 00:36:08.920
And often the the title of the Facebook

470
00:36:09.120 --> 00:36:13.520
group, which is the first impression, the banner and the title, often it's

471
00:36:13.720 --> 00:36:19.720
problem centric, and so you're really inviting people to join a problem.

472
00:36:19.920 --> 00:36:21.480
Just think about that for a minute.

473
00:36:21.680 --> 00:36:25.000
OK, I had an example that hit me that I

474
00:36:25.200 --> 00:36:33.320
wrote down earlier, and it was it was overeaters circle,

475
00:36:33.520 --> 00:36:37.080
like come join overeater circle, right?

476
00:36:37.280 --> 00:36:38.880
So.

477
00:36:39.080 --> 00:36:44.400
Yeah, if you're overeater, OK, you can have a bunch of overeaters

478
00:36:44.400 --> 00:36:48.120
around you and I guess you'll feel happy, but.

479
00:36:48.320 --> 00:36:54.640
You're keeping them and you're attracting people staying in a problem.

480
00:36:54.840 --> 00:37:00.240
And so instead, if it was something called the the food freedom formula,

481
00:37:00.240 --> 00:37:03.360
and I'm just making up something, OK, don't use this or anything,

482
00:37:03.560 --> 00:37:07.880
but it's around a result that they want.

483
00:37:08.080 --> 00:37:10.280
So so the first step as they're coming

484
00:37:10.480 --> 00:37:14.240
into this community is like inviting them to your house, like coming to the front

485
00:37:14.440 --> 00:37:19.080
door and inviting them in, what are you inviting them in to?

486
00:37:19.280 --> 00:37:25.280
And so then from there, it's having this be a very tight, powerful community.

487
00:37:25.480 --> 00:37:29.160
The first thing is you're not just inviting everybody.

488
00:37:29.360 --> 00:37:31.600
I want you to think about this,

489
00:37:31.800 --> 00:37:37.520
what we know at any given moment is that out of 100 percent,

490
00:37:37.720 --> 00:37:42.600
10 percent are your potential buyers, whatever business industry you're in.

491
00:37:42.600 --> 00:37:43.920
It's about 10 percent.

492
00:37:44.120 --> 00:37:46.640
Three percent are ready right now.

493
00:37:46.840 --> 00:37:52.680
And seven percent could be could get ready with the right touches.

494
00:37:52.880 --> 00:37:56.280
OK, that means 90 percent are not buyers.

495
00:37:56.480 --> 00:38:01.400
So if you bring everybody into your circle, come one, come all.

496
00:38:01.600 --> 00:38:06.040
Then what happens is you're wasting 90 percent of your time.

497
00:38:06.240 --> 00:38:09.360
So the first step is you have to know how

498
00:38:09.360 --> 00:38:15.200
to spotlight buyers, how to spotlight your niche, who are buyers.

499
00:38:15.400 --> 00:38:19.640
So there's a spotlighting technique that's important for building your Facebook

500
00:38:19.840 --> 00:38:24.040
group, so what it looks like when they come and who you're letting in.

501
00:38:24.240 --> 00:38:26.600
Then once they come in,

502
00:38:26.800 --> 00:38:32.040
you're going to have an opportunity to ask three questions.

503
00:38:32.240 --> 00:38:36.080
Those three questions can literally be your lead magnet.

504
00:38:36.280 --> 00:38:38.760
They can be a powerful touch point.

505
00:38:38.920 --> 00:38:41.440
So don't waste those three questions.

506
00:38:41.640 --> 00:38:44.960
And so being very strategic.

507
00:38:45.160 --> 00:38:49.120
And so if I've been coaching you, I've given you very strategic three

508
00:38:49.320 --> 00:38:54.240
questions to use to and then what to do with the answers.

509
00:38:54.440 --> 00:38:58.400
You've got to save that information before you let them in.

510
00:38:58.600 --> 00:39:00.720
And you've got to have it somewhere so

511
00:39:00.920 --> 00:39:04.920
that you can then take that and really serve them.

512
00:39:04.920 --> 00:39:08.840
Those three questions you can really take and serve.

513
00:39:09.040 --> 00:39:14.720
The next thing is welcoming is when they come in, what do they see first?

514
00:39:14.920 --> 00:39:19.840
You need to have a welcome post and a welcome video.

515
00:39:20.040 --> 00:39:21.640
This is your chance.

516
00:39:21.840 --> 00:39:23.080
This is one of the touches.

517
00:39:23.280 --> 00:39:26.240
So you've had touches out there in the big world.

518
00:39:26.440 --> 00:39:30.880
You've had touches where you connected on DM, for example, and you have a touch.

519
00:39:30.880 --> 00:39:33.280
Remember, we're going from bigger circle to smaller circle.

520
00:39:33.320 --> 00:39:36.600
So bigger circle just out there, smaller circle.

521
00:39:36.800 --> 00:39:40.120
You had a conversation in a DM, smaller circle.

522
00:39:40.320 --> 00:39:44.000
You're inviting them into your community, your Facebook group.

523
00:39:44.200 --> 00:39:48.920
OK, and so when you're inviting them into that small circle,

524
00:39:48.920 --> 00:39:51.360
the first thing is you want them to be incredibly welcome.

525
00:39:51.560 --> 00:39:53.600
It's like inviting a guest to your home.

526
00:39:53.800 --> 00:39:56.480
And so you want to take the time to make

527
00:39:56.680 --> 00:40:00.120
a welcome video and to pin that welcome video.

528
00:40:00.000 --> 00:40:03.680
and have a welcome post that goes with that.

529
00:40:03.680 --> 00:40:05.920
Very, very important.

530
00:40:05.920 --> 00:40:10.920
Okay, now you also want to have a couple posts

531
00:40:11.720 --> 00:40:16.280
that become almost permanent for you

532
00:40:16.280 --> 00:40:21.280
that are addressing and giving value

533
00:40:21.600 --> 00:40:24.840
to what they said in the question.

534
00:40:24.840 --> 00:40:27.400
So let's say that the first question

535
00:40:27.440 --> 00:40:30.280
was about their monetary goal.

536
00:40:30.280 --> 00:40:32.360
And let's say that they really want to have

537
00:40:32.360 --> 00:40:35.400
their first $10,000 months.

538
00:40:35.400 --> 00:40:39.720
You have a post in there of you teaching

539
00:40:40.560 --> 00:40:44.200
that it could be hooked to a free training.

540
00:40:44.200 --> 00:40:47.560
It could be a number of ways that you do this

541
00:40:47.560 --> 00:40:49.520
so that you can reach out and say,

542
00:40:49.520 --> 00:40:51.160
hey, I noticed you wanting to have

543
00:40:51.160 --> 00:40:53.120
your first $10,000 month.

544
00:40:53.120 --> 00:40:55.640
I thought you would enjoy this post.

545
00:40:55.640 --> 00:40:57.320
And you can tag them, you can tag them

546
00:40:57.320 --> 00:40:59.360
and connect them to the welcome video

547
00:40:59.360 --> 00:41:01.480
and you can tag them to that post.

548
00:41:01.480 --> 00:41:04.360
And so now they're already getting served.

549
00:41:04.360 --> 00:41:05.840
They're already getting results

550
00:41:05.840 --> 00:41:07.440
before anything has happened.

551
00:41:07.440 --> 00:41:09.320
So we've had touches out there.

552
00:41:09.320 --> 00:41:10.880
We've had touches in DM.

553
00:41:10.880 --> 00:41:12.880
We've had touches as if they've come in

554
00:41:12.880 --> 00:41:14.240
and they've been welcomed.

555
00:41:14.240 --> 00:41:16.440
Touches as they've answered questions

556
00:41:16.440 --> 00:41:18.200
and we've started to add value.

557
00:41:18.200 --> 00:41:20.440
Do you see I'm already five or six touches in

558
00:41:20.440 --> 00:41:24.720
before we even get to your micro event, okay?

559
00:41:25.880 --> 00:41:29.320
I'm gonna pause there to give you time to ask questions.

560
00:41:29.320 --> 00:41:32.640
There's several steps as we go deeper and deeper

561
00:41:32.640 --> 00:41:35.600
and deeper in this tight, tight, tight community.

562
00:41:35.600 --> 00:41:39.120
But my goal is not to overload you with information.

563
00:41:39.120 --> 00:41:41.720
My goal is to get you moving forward

564
00:41:41.720 --> 00:41:46.480
and understanding that people are in a trust recession.

565
00:41:46.480 --> 00:41:48.920
They don't need information.

566
00:41:48.920 --> 00:41:50.600
They need quick results.

567
00:41:50.600 --> 00:41:52.880
They need community.

568
00:41:52.920 --> 00:41:57.720
And as we bring them in,

569
00:41:57.720 --> 00:41:59.840
they need multiple, multiple touches.

570
00:41:59.840 --> 00:42:03.200
We need to get 10 or 12 touches underway

571
00:42:03.200 --> 00:42:05.720
as quickly as possible, okay?

572
00:42:05.720 --> 00:42:09.720
Let me open up, type in the chat or ask me,

573
00:42:09.720 --> 00:42:11.560
what is this bringing up for you?

574
00:42:11.560 --> 00:42:14.720
We've only really just talked about the first thing,

575
00:42:14.720 --> 00:42:19.480
which is having the Facebook community and doing it right.

576
00:42:19.480 --> 00:42:22.440
So what are your ahas?

577
00:42:22.960 --> 00:42:25.680
What are your takeaways that you're going to apply?

578
00:42:26.760 --> 00:42:29.840
What, now think about this too.

579
00:42:29.840 --> 00:42:34.760
Once they are in this Facebook group,

580
00:42:34.760 --> 00:42:39.280
I want you to think about now you're not dealing as much

581
00:42:39.280 --> 00:42:42.680
with the algorithms that they may never see your posts.

582
00:42:42.680 --> 00:42:46.560
Now you can be doing lives and adding value.

583
00:42:46.560 --> 00:42:49.520
Now you can be, I mean, there is algorithms within the group.

584
00:42:49.520 --> 00:42:52.060
I'm not gonna lie that there isn't,

585
00:42:52.580 --> 00:42:55.900
but within this group, you've got a continuity.

586
00:42:55.900 --> 00:42:57.660
You've got a sense of safety.

587
00:42:57.660 --> 00:42:59.900
You've got a sense of belonging.

588
00:42:59.900 --> 00:43:01.300
You've got a sense of, hey,

589
00:43:01.300 --> 00:43:05.420
I'm not the only one kind of energy, right?

590
00:43:05.420 --> 00:43:09.060
And so this can become a home base for your events,

591
00:43:09.060 --> 00:43:14.060
for your conversations, for ongoing trust, right?

592
00:43:14.060 --> 00:43:16.220
So you have one Facebook group.

593
00:43:16.220 --> 00:43:18.860
It's not one Facebook group per event.

594
00:43:18.860 --> 00:43:22.740
It's one Facebook group that is well-named

595
00:43:22.740 --> 00:43:26.580
around the result that they desire, okay?

596
00:43:26.580 --> 00:43:28.020
I wish Kim was online.

597
00:43:28.020 --> 00:43:31.420
She just did her first, she's getting her group up

598
00:43:31.420 --> 00:43:33.700
and she did such a beautiful banner.

599
00:43:33.700 --> 00:43:35.700
And I'd love to give us an example,

600
00:43:35.700 --> 00:43:38.420
but I don't see her here yet today.

601
00:43:38.420 --> 00:43:40.060
So your banner, you know,

602
00:43:40.060 --> 00:43:42.420
the first impression when they come,

603
00:43:42.420 --> 00:43:45.860
the welcome post and video pinned,

604
00:43:45.860 --> 00:43:49.460
the questions and certain things pinned

605
00:43:49.460 --> 00:43:54.020
that you're trying to draw attention to, okay?

606
00:43:54.020 --> 00:43:58.900
So we've got just a minute before we wrap

607
00:43:58.900 --> 00:44:00.340
and everybody's got to run.

608
00:44:00.340 --> 00:44:03.020
Any questions, comments, ahas?

609
00:44:03.920 --> 00:44:06.380
Questions, comments, ahas?

610
00:44:11.140 --> 00:44:13.320
Questions, comments, ahas?

611
00:44:16.700 --> 00:44:21.700
Do you already, you may already have a community

612
00:44:29.260 --> 00:44:33.220
and the question is how do we reactivate that?

613
00:44:33.220 --> 00:44:36.260
And you absolutely can do that, by the way.

614
00:44:36.260 --> 00:44:39.180
Many of you will know, I've had a Facebook community,

615
00:44:39.180 --> 00:44:41.980
I don't know, since, I don't know, 2012 or so,

616
00:44:41.980 --> 00:44:45.460
I don't know, a long time, I renamed it.

617
00:44:46.060 --> 00:44:47.540
It used to be called Prosper Women,

618
00:44:47.540 --> 00:44:50.620
which, you know, my brand, Prosper and All Things,

619
00:44:50.620 --> 00:44:53.620
for bringing continuity to everything that I'm doing,

620
00:44:53.620 --> 00:44:55.460
I rebranded it.

621
00:44:55.460 --> 00:44:57.300
And so the Facebook group,

622
00:44:57.300 --> 00:45:00.020
it's now called Total Soul Prosperity.

623
00:45:00.000 --> 00:45:06.040
And right there, it talks about four female faith-based

624
00:45:06.040 --> 00:45:06.920
entrepreneurs.

625
00:45:06.920 --> 00:45:09.600
So when you look at it, you know who the group is for.

626
00:45:09.600 --> 00:45:11.320
You know what the end result is.

627
00:45:11.320 --> 00:45:12.960
You know what the goal is.

628
00:45:12.960 --> 00:45:13.560
All right.

629
00:45:13.560 --> 00:45:16.720
Hopefully, this has given you a lot to think about.

630
00:45:16.720 --> 00:45:17.920
Lots of love.

631
00:45:17.920 --> 00:45:21.000
We will continue this conversation going forward

632
00:45:21.000 --> 00:45:22.520
and, of course, in coaching.

633
00:45:22.520 --> 00:45:23.200
All right.

634
00:45:23.200 --> 00:45:25.520
Blessings to you all.