you
Hello guys.
Hello, Samantha.
Hello everyone.
Lisa, Lucia, Ashley.
Welcome, guys.
Lisa, my wife loved the
live stream.
Thank you so much.
All right.
So, guys, I'm still trying to set up the live streaming, but for some reason it's not going.
I'll just try one more time here, and then we dive into this call.
Give me one second.
I don't know what is happening.
Streaming key.
Yeah, I think I'm not going to be able to stream to the community today.
What I want to bring to you guys here is, Lisa, this for you is not going to be new because you were at the San Diego event.
But I wanted to share with you guys some ad ideas and basically like my thinking process, like how I find ads to run on Facebook.
I know Garima, you always wanted like want to learn more the thinking process, like how we come up with those ads and leveraging viral trends and stuff like this.
So I want to share with you like this was one of the presentations I did in San Diego, and then we'll basically go over it.
There's one part that we're not going to be able to fully cover because we trained Stephen's Facebook account, not mine, to find ads.
And then my Facebook account is pretty like crazy.
So you're not going to find too many things there.
But I'll show you.
Okay.
Give me one sec.
Not able to go live.
Okay.
I don't know if you guys can see my screen.
Yes, awesome.
Awesome, cool beans.
Let me just grab a coffee, guys.
I need to get some energy.
All right, and we're going to dive into it.
So ads creation.
This is essentially what I'm going to be sharing with you guys are some of the ads that we're currently using, and those are like winning ads.
When I say winning ads, it means that it brought us at least 100K in revenue or more into the business, leveraging like those ads.
So some of the ads are focused to get leads.
Some of the ads are focusing like on booking calls, and it varies really.
But what I want you guys to focus most here is how can you get what I'm going to be sharing and implement to your business?
How can you leverage this to your business?
It's basically like get the thinking process.
This is how I think when I'm going to create.
Everyone's going to create differently, but it's essentially like how the process works.
Okay.
Also, if you're not running Facebook ads, it's totally fine.
I think the knowledge in this call will help.
help you open your mind as well to what is possible
when you learn this skill.
So we'll dive into it.
The first thing is viral ad content research.
So Garifma, for you, I know you went through
the media channel mastery and everything.
And when you are doing like finding content that did well,
it's kind of the same principle that applies here
when you want to find ads that did really well.
So you want to find, number one is like the ads.
You want to find the engagement, comments.
The comments is like, do we have a lot of comments?
And also are those comments positive or negative, right?
So we want to find that
because that gives you direct feedback to those ads.
And then the framing and the language,
maybe you're going to see that people are talking,
let's say, if my target audience is man over photo,
you will see that brands are using specifically
that auto action or that hook that says like,
if you are a man over 40 experiencing anxiety hypothetically
so you know that that language is proven.
And when I say it's proven, it means like
other bigger brands are spending millions of dollars on ads.
So this means like you don't have to do the same
because you can literally leverage something
that is already working for them
and just tweak slightly for your own business.
So find the patterns, hook, captions.
I showed this to you guys the last time.
So I'm not going to spend too much time on patterns,
which is more like finding what they're using.
Are they saying like, hey,
if you are a six or seven figure business owner, click here.
Like, what are the patterns that you see in all those ads?
And then lastly is how can I create this for my own business?
So finding the ad,
I'm going to open my Facebook account.
Again, disclaimer, I have on my Facebook account,
people from, I don't know, 20 years ago
when I was in high school.
So I don't know what I'm going to see.
But so I started doing jujitsu,
but there are a lot of ads with jujitsu stuff.
But basically what I'm essentially doing is,
so for instance here, I'm on Facebook.
This is one ad, let's say I'm into this.
It only got like nine likes.
So I know this ad is not good.
You want to find ads that get like pretty
like high volume of likes.
So this is another one here.
It's in Portuguese.
And then you're going to start analyzing, go back to that.
Ads, engagement, comment, framing, language.
You're going to start doing that.
Again, we train our feed.
I usually do that on Instagram
and then through Steven's account
to basically show a lot of ads.
And let's say you saw this, you give it a thumbs up.
You leave a comment or something.
Then all of a sudden Facebook will start sending you
more and more of those ads.
You save as well.
I have a saved account here with Steven
that is like AI ads, for instance, to show you guys.
So where we can find inspirations.
Like if I find something, I'll save it here.
Steven will see it, I will see it.
And that helps basically like finding more ideas
and train the algorithm.
So you want to train the algorithm
to basically deliver more content related
to what you are doing
and what you are currently researching.
So let me see.
Again, my Facebook is not the best.
It's not super trained.
So let me see another ad.
So yeah, 11 labs.
So this is, now this one is a good example.
They got 75K likes.
This means like they're spending a lot of money
on these ads because for instance, guys,
we had like $500 a day ad spent
and we don't get to like a thousand likes,
for instance, on a good ad.
So if you see an ad that is doing like 75K,
like got 75K likes,
that means like these guys are spending a lot of money
and they would not spend money
on an ad that is not proven,
that's not getting good results.
So that gives you that.
Then you go to the comments.
I see one here, amazing, nice,
like positive comments, great.
So let's say if this is my niche,
what I could do is if now I started thinking of,
I can save to my collections,
but I can start thinking of like,
how can I recreate this exact same ad to my own niche,
to my own product?
And then I start coming with ideas like this.
I'm gonna show you, we'll dive into creatives,
but this is essentially the thinking process.
I do this like for,
I could go on for hours just finding ads ideas,
and then I create, I can put in a folder or something.
that would give me so many ideas but again that you can find a lot of ads but if you don't know
this if you don't search for likes comments like everything that we see that is so weird it was 70k
now all of a sudden it's 2k 2.5k it's still good it's not bad but that was weird did you guys see
that yeah it just changed that's that's weird yeah can they fudge these numbers they cannot
right those are like realistic numbers yeah yeah those are realistic it was probably like meta
it's probably something like that um give me one sec
sorry guys i had to uh pick up the phone so that is like the the what do you want to look for and
then here of course you want to see uh captions another way to do this is in the facebook ads
library where you guys already know but i'm gonna do in case uh you're new and then um you didn't
see this so i'd say 11 labs hypothetically this is my competitor just for the sake of this example
i'll go to facebook oops ads library oh my goodness then this is basically meta showing
you like all the ads that people are using so united states you choose all ads and then we'll
type in here 11 labs and then uh from here okay let's talk about pattern can you guys see
how they're using the exact same captions over and over on those ads can you see that
the most realistic audio platform the most realistic audio ai platform so like this is
a great example of like this means what this is telling us is like this caption is working really
well for them it's doing really good so what can i learn from those that could apply to my own my
own business okay so and again it's working because they're spending like millions of dollars on ads
in this so you wanna it's basically what is what this is telling you like hey i already put the
money to test this like you can recreate with of course we don't want to copy and paste exactly
what he did but you get ideas from there because it's already proven
and then from here i can start looking to ads creatives find ideas and so on you guys already
showed these parts i'm not gonna dive in too much spend too much time there but essentially like
curating finding the content ideas it's probably like one of the most important parts that you can
do and it can be fun as well you can spend time navigating through that you go probably on a
rabbit hole but it's great so um because one winning ad that you find that can save your
business like thousands of dollars and that can keep your business going for months i had one
winning ad that literally gave us like incredible results over and over for two years i think if i
use this ad again it's probably gonna still do well but two years straight we were running
probably i think like it was 60k dollars on ads per month for over two years and that ad did not
saturate it was doing well like so that shows you like how is important to spend some time finding
those ideas that you can replicate and then here for instance i will probably um give me one sec
yeah i think this this is an offer for that section i'm gonna go back to this to show you
guys the so this is the process i do the same on instagram as well if i'm on instagram i find good
content that i think like it went viral i can replicate this to my own to my own product or
brand i'm gonna save that as well because again i go over this find viral look at engagement
comments and then viral essentially it doesn't mean that um it's a content that just got a
million views maybe if the page who posts that content if they have let's say a thousand followers
but the content got ten thousand ten thousand views i know that that content went viral so it
doesn't necessarily need to hit a million million views and by that then i save and
start start the creative process and the creative process essentially like
your imagination like what did i get from this ad that i can i can put together
This is a proven one. I don't want to run too much away from it. I want to still
Create something that is similar to that and that's exactly what I
Should that that music was super loud. Um
So this was a winning
not a winning ad this was a
viral content on instagram
On the on the left side here as a they post an image as a real
They had a music but i'm not gonna i'm gonna pause the music because it's so loud my ears gonna blow so um
I'm going to start a business with ai but everything is paid and then this is one of our competitors. Um
What I like what they did here was like basically like 15 every 15 minutes you spend you can learn
Um chat gpt 13 minutes
You learn cod and so on like basically like how much time would take you to learn those tools
And then so I got these two ideas which is like bro, I want to start a business with ai
But everything is paid and then I got this
And when I put together I created this
Give me a sec
I oh my god, my the music is so loud. I need to turn that off
So then what I did here was first I created a video
The first slide of the video I said I want to use ai in my business, but everything is paid
I would not say bro because my ideal target audience is not a bro. It's a business honor
So I kept this way. I used the the most relevant tool for tools for me
They added too many tools here that some of them. I don't even know
um, and then I I add the price because this is basic like for our target audience the price is the biggest thing like
If they want to have video it's like this much
Chachapiti all of this this much and then it's some it sums up to
548 a month. So this is idea number one that I got and now you're going to see idea number two
So I introduce a pain point. Okay, everything is paid. Everything is too expensive
And then
it goes to the second slide
or
Get all these tools for only one dollar limited time special. So we're doing a special for this one
And then remember this
15 minutes and so on I I added there
But now with with our tools from the a fig I took it and and then I said like get the limited time offer
Um for yeah get get it for one dollar for a limited time
Now you guys see how I took two things and introduced like to my product to my own idea
This is a winning ad. Actually. I think this is one of our best performing ads
um
So that is one way
Another one here is like inspiration business was too hard until I found this again
This is just a viral content on instagram. This was not an ad was just a viral content from a page
okay, um
I'll just set a business in 24 hours. They got idea chachapiti shop name and so on
So what I did here, I I like the hook. That was a really good hook. So I kept it
Business was hard until I found this
Marketing idea
Financial analysis. So here I kept more like to my product and to what we sell
And what I add here again that price because remember the previous ad the price tag worked really well
And then I added the cost as well worked well
So i'm basically getting something that worked well and then replicating in another idea. So that again did super well
I'm gonna ask
Because the music's so loud. I don't know if you guys can hear it. But yeah, so uh now it's easy with this ai tool
Uh toolkit 25 one-time founding member special
So again
I got the same concept business was hard
Introducing pain and now i'm giving them
Them the solution. Okay and using that because it worked really well
Hey, can I um, so I would just yes, absolutely. Thank you. So in this case, uh,
You you had like a vision of that. The basic product is ai, you know
When you're when your category is broad like in in
You know, you're selling a product which like a kitchen in my case is a kitchen product
You're trying to then how do you find the viral content with with like
Should you go to like a bigger brand like kitchen aid and see how they are promoting or
Look at like or you look at your story and your ideal customers and look at their pinpoint and start from there
without actually
Because in this case, I feel that when you type ai you can get all the inspiration but when it is a broader
category for you for to search for
Then how do you find the viral content?
You
Hmm
Yeah, you know it's much, it's much much easier if you have a structured
really broad, like AI there, like every content now on social media, there's something about AI.
ta pocket, which helps you find. Yeah, I know what you're talking about because i'm a huge fan of reverse
Reverse is what got me
So it's pretty broad, but what I'm doing, like for instance, is like, again, this wasn't just
into the world of software, you know, I'm so glad I was born in a time where we live in this era
a normal content, bro. I don't have a team to start my business again. This makes total sense
One of the jobs like I'm so glad I got to sit here and drop the ball
to convert to a business for you. Like if you get from KitchenAid, probably it's not gonna,
it's gonna do well for you because they are a commercial brand in a sense. So it's like
do broad and they, depending on like where they are, they're not even focusing on customer
acquisition. They're focusing on brand awareness, for instance. So what do you wanna do is you wanna
find content creators that are doing like on the kitchen niche style. You wanna find those content
creators and you wanna find smaller brands from those products, search them. And then what you
could do as well is you can find ideas that is not necessarily like connected to your product,
but it's still connected to kitchen. Okay. You can still find that because that is still relevant.
And then you're gonna be able to shift pretty well some of the ads to what, like your product
and what you do. Like for instance, let's say that I, for Lisa, for instance, like you can get,
you guys have different products, but again, is the same environment. You can still get ideas
from her product and then bring it to your own reality, to your own product. So I would open
that a little bit. So you have more inspirations to play with and get better results.
Awesome. This last one, guys, inspiration again, bro, I don't have a team and so on. So I tested
this. The last one I had the business was hard until I found this. So that was proven. I'm gonna
show you guys again. This was proven. So I'm bringing that same hook because it worked well
into another ad. I'm just adding a new inspiration. Okay. And then here, again,
some of the apps here, I don't, I did not like, I don't use, and I wanted to keep the most
recognizable. So the ad grabs more attention. So I got like chatty PT and so on and so forth. And
then again, total costs adding up and the exact same thing. So basically that worked. So I'm
going to like create multiple variations of the same thing that is working. It basically
like gives you more leverage. Cool. Thank you. I just saw this message. And then this one, it's
more like a, so this one was a AI VFX masterclass. Since this is a completely different age, I think
that it's going to, that is that example is going to show you exactly what I was trying to say as
well. Garima, this one, again, the niche, this is for people who do, who does like video editing.
Okay. So it's, it's a completely different age. I'm not stealing like a customer from anyone.
I love the design. This I did with nano banana in 10 minutes, but actually no,
none of it doesn't take that much was probably like three minutes. So instead of saying AI VFX
masterclass, I said like, say AI business tool. And then was 25 now is a dollar black Friday
special. We'd run this to like in our black Friday. And this was our, our best performing ad.
And I created ads that I spent hours creating. And that ad that I only spent like three to five
minutes that beat the ones that I spent a lot of hours. So that is like, just to say, this is one
completely different than what I'm doing, but I saw this and I felt like, Oh, this is cool.
I can turn, I can reuse this for the, for the AI tools. So that is one thing you get it. You're
not getting inspiration from necessarily like something that is like teaching related, but
that could still fit really well there. And this one has no graphics or anything. It's just what,
like it, it's just words. So we can use it. Like we, I mean, you can pick up if I can pick up for
kitchen or something, if I want to put a spin on it and do it that exactly. Because yes. Okay. Okay.
Yes, exactly. Next one. This one, it's going to be a combination. So I saw this one is in
Portuguese. When I saw the timer, I was like, Oh, this is pretty good. That creates urgency.
And then I was like, you know what?
I like the cards in the background as well. This is like from this guy, his courses. So what I did
was I like the cards and I like the timer. So what I did is I created another, like a timer
on his end. And then I added our tools in the background here, a resistible offer,
digital product creator, the tools here, because in our business, those are our best performing
tools. I added them here. So lead exploder, a resistible offer, product upgrader, and so on
and so forth. And I made it red for me. And then I added that limited time as well. And now
I'm missing a tax, like what would be, so he is saying here's like
flashlight, whatever, sale promotions, like gone away very quickly. So what I did was,
remember that ad that I just showed? This hook, this title did really well. So essentially,
I just duplicate that. I got the title from it. Business tool was 25. Now it's a dollar.
And then I added to this. And then I created a whole new ad based on that. The reason why
this worked is because I got an ad, I got a proven ad. And I took, again, to what you said,
it's like taking the tax, like the hook, what actually sold people was what is written here,
not necessarily the graphic. So took that, put into this one, and then boom,
this one is a winning ad as well. So this is more like to show you guys like how I think,
again, we all think differently, maybe you're going to get ideas from many different places,
and it's going to turn out like super well, as well. But this is like a little bit of because
creativity is hard to explain. So I tried to show you guys like how I see those things. And then
my mind works in a sense, so that you guys can do the same. And maybe your mind will take you
to different places. But go with it and then see how it works. The most important is the
fundamentals like you find a good hook, you find a good cover, you continue replicating that and
then spinning a little bit do different ads. This was one of my clients, Russell Brunson.
I don't work with him anymore, but I showed to some of you guys this already. But when I was
working with him, this was the ad that they were running. And then we had a whole new campaign to
launch on Instagram. And I was like, Russell is good, but then Diamond Dim is a lot more famous
than him. So I decided to use him and not Russell in the ad. Because this calls a lot more attention.
So Shark Tank celebrity is doing a free challenge to help people create a business. That is a lot
more broad and that helps a lot more people join the challenge because of him and then
those Shark Tank sharks in the background as well. Can you help me optimize my new launch
campaign on Amazon? So I can probably help, but I'm not an expert in Amazon.
During this call, I'll help you with offers, CTAs, basically organic paid traffic, whatever
that is. But I don't myself, I have never done Amazon. This is like Megan and Gabby will be able
to support you in everything you need there. But I can help as far as from a marketing standpoint,
I can help you look and see what we can tweak for sure. But I'm talking more about features
and stuff like this from Amazon. I don't know exactly how that works.
Okay. Yeah. I just launched my first two products on Amazon last week. Well,
a little more than a week ago. And so now I'm looking at my campaigns and stuff. And one of
them was doing well, it was trending. And then I thought maybe I should split the broad match,
the phrase match or exact match campaigns that they have on there. I then separated them and
then everything kind of tanked after that. So I don't know if I should have left it originally
as is rather than separating those out. But then I've got one product that's doing well,
one product that isn't really getting any impressions. So I'm just not really sure
what I should tweak without messing with too much. I didn't know if you could help with any
of that. So you're saying that previously, before you made that change, it was working super well.
And then you made the change and then started not working as well. And then once
picked back up and the other one is not working well, is that what you're saying?
Yeah. I'm using the exact same key phrases and stuff I was before, but before I had them grouped
into one campaign together, and then I decided to do three different campaigns.
campaigns, and then kind of separate the same key terms out, but I'm now it doesn't seem
like I'm having the same success.
Could I share my screen?
Yes, let me finish this presentation, and then we're going to go over it.
But overall, what I would do is like, if you're getting better results, before doing that,
I would go back to the previous strategy.
And like, don't be afraid to test strategies, different strategies, like if this didn't
work, go back to the normal, like to what it was, was working, because you're probably
going to be able to scale faster.
Like as the other strategy was working.
Okay.
Yeah, but we'll, we'll, we'll, we'll see it.
Okay.
This is almost done, actually.
I'm almost done.
Okay.
Yeah, sorry.
I didn't want to interrupt.
No, you're good.
You're good.
Feel free to interrupt me anytime.
If you guys have questions.
Yeah.
Okay.
So, this is, it generated over 20,000 leads for, for Russell Brunson, just by making that
small change.
And then one last, I think this is the last one, inspiration.
This is Brendan Nelson.
This is how they were promoting.
This is a little bit more advanced, but you guys have those templates as well.
So for you, it's not going to be anymore because you, you're very used to this type
of content at this point.
So this is good.
And he's a, he's a multi-millionaire and posting pictures with helicopters and all of this
is, is good.
But if you're launching a book, like people are only going to buy if they follow you and
they like you pretty much because of that, like they don't have an incentive to do anything.
So what I did instead, I got the principles from the nine figure mindset book.
And then I created content that would share the value that is inside of that book.
So for instance, there's like how we're sort of found 9%.
So this is connected to the book.
And then here, like how I created the lifestyle, how to create the lifestyle we want in one
year, a trad.
The difference in the like is it's like, it's huge.
So for instance, your 10K likes, 149 likes, and then 6K likes and 429 likes and the comments
as well, like almost 2000 lines, 300 compared to the comments that he was getting.
And this was just one small tweak.
And the carousel would just use to say something similar to this.
Number one, do a life audit.
That's like everything he teaches on his book pretty much.
And then we did this over and over, double tap, if you feel the same.
And then at the end, we say like comment 10X, and we would send them the book pretty much.
And then this book was the top number one best selling book on Amazon, helped them get
there, which was essentially like just leveraging a proven template and then adding his small
portion of his book.
So let's work on your winning ad.
We don't have to do this.
This was really for the San Diego workshop.
Can I ask you a question about advertising like on this?
So basically, if there is like, I have my funnel ready.
But my funnel is a two page funnel.
The first one page talks about all the pain points, why people, you know, my audience,
my who, and then the second page, and the first page they click, and then there is a
form, which is in Rainflow.
And then the second page is a thank you page, which has the actual product and the iChat
GPT, custom GPT app that I'm giving them for free.
Now, my question is, when I set it up on Meta, right?
The form is in Rainflow.
So Stephen suggested me that create a fresh form in Rainflow, in Meta, because it is easy
to track.
But then I will lose my first page completely, which talks about the pain point.
If I can show you real quick, what would you recommend?
Would you recommend me using the first page for creatives and only the thank you page
for running my ads?
Or would you recommend just get the whole funnel, somehow integrate in Meta?
And then...
I got it.
Let me...
Yeah, yeah.
Let me, let me first review the Samantha's page, and then we dive into yours.
Cool.
Awesome.
Yeah.
Samantha.
I will, you can share your screen.
Give me one sec.
Yeah.
Okay, cool.
All right, can you see this?
Yeah, I can see it.
Okay, so I have basically two different campaigns
going on right now.
So here's two different products.
So I had separated them out,
and now I have like an exact match, phrase match.
My video wasn't really doing me any justice,
so I took that out.
It was just costing like a lot of money.
But I don't know what I could show you on here,
maybe different metrics,
and maybe I didn't know if you'd have any ideas
on ways that I could optimize.
How did you have it before?
I just had like the same search terms,
like the top search closest related keyword.
I had different ones, but they were all in one campaign.
And so I thought maybe before if I like separate them
so there's exact match and then phrase match,
if I just kind of separate them out,
then there would be more budget allocated maybe to like,
or it seemed like some of them were being applied
and some weren't.
I thought maybe I was losing.
I wasn't sure if I had too many targets on one campaign,
so then I like separated them out.
And I don't know if it was doing well before too,
because it was putting through all my Vine,
like everyone that took my Vine products right away,
if all of those were like showing up,
if that's why it was trending was just because there was,
you know, in the first day,
there was like 30 purchases from Vine.
So I don't know if that had something to do with it.
And if it was off of that came,
I have no idea how any of this stuff works.
So the 30 purchases, like it didn't come from the ads,
like it came organically or?
So I enrolled in the Vine program,
which is like, I give my stuff away for free basically
in the hopes of getting reviews.
Okay.
So I guess, yeah, I guess maybe one of my questions is,
Amazon puts in this like keyword group,
keywords related to your product.
They like automatically put that in there
and they allocate money towards it.
Is this what like a discovery campaign is?
I don't know if anybody else can answer that question.
Is that like, is that a discovery campaign?
Can you click on that?
Let's check for the key group one.
It doesn't let me click on that.
It doesn't let you,
this is automatically Amazon did it for you.
Yeah.
It is putting you for top of search.
What is the click, your click through rate on this one?
Sometimes they do that.
They are, I normally not, I don't activate those
because Amazon added campaigns.
I don't go with those.
And especially, and also for your keywords,
I would suggest for your top search,
close it like T-S-E-R-K,
keep a separate campaign for exact match.
Do not put it under like four different ones
because sometimes the budget allocation,
when you put that,
it then spreads out on all the keywords.
The most relevant should be on its own, like on its own.
When did you launch?
Is it recent launch?
Yeah, like less than two weeks ago.
Yeah, so then I would just suggest you
don't play around too much.
Let the algorithm learn.
Don't make changes too often.
So for now, pick your top search really like,
do you have a list of your top keywords
you wanna do the bidding on
for they are very relevant to your product?
I do.
Then just have a separate exact match campaign
for all of those keywords.
Don't put them together in one campaign
so that you can monitor which one is performing.
You know, that way you'll be able
to get better data on them.
Okay.
And then for, yeah.
Do you have four targets?
See your click-through rate is also like kind of like
on the lower end of the spectrum,
it's like 0.19.
We try to like, as you will grow
and you'll get more visibility,
we try to go for click-through rate higher than one.
That is like the standard that we go for.
So if you click on the first one, the exact match,
do you have four targets in one campaign?
They go back this one and I would highly recommend go through phase four videos for PPC
and follow the instructions. Yeah, four on here. Yeah, so I should separate all of these out even
two. All of these are exact match ones. These are your relevant keywords, right? They are very
relevant to your product. Are they very relevant? Yeah, so this one so yeah the two that I turned
this one off because it was a phrase turn that one off and I created a new campaign for those
two together. So now the only thing on this one is my TSCRK right here and then Amazon put this
on there. So I didn't know if that was like a discovery campaign if that's what that is but
Amazon just put that on there so I didn't know if I should turn it off. Another suggestion I would
say target match type just put one target match type under one camp and see you're mixing exact
and phrase. Don't do that like well these ones are off. Okay yeah that's good that's good that's
good to know. So the only thing I have is this and then this one. Yeah you that I don't I think you
should just not have that one. So right now there's just one target which is toddler cow
cowboy hat. Where are your other keywords? And then I have that's all I have for this one and
then my other ad. All right I'll go back and then. So you're saying she needs to have more in one
campaign? Exact match for now just pick five of your top words that are relevant and then create
just single exact match campaign for each of those. Like don't group them under one
and then phrase match. You can still have multiple phrases that's fine.
You can have more phrases under in one.
Showing now.
So Samantha go on the top this is are these are all your campaigns. Can you show me all of your
campaigns like go on come come to your all campaign click on that. So for this one this is
just the phrase match. So this is one campaign and this is these four. So this is what Amazon did
and then these are three different ones that I put on there. Switch off the Amazon ones I mean
a keyword group you don't need for now. The phrase match is more like you know it's you're
discovering more phrase match will give you data because these phrases will be used with all the
other you know search terms and then this will help you get more data on you know like cowboy
hat for kids for summers. I mean it would be a bigger phrase and you can see what people are
searching more for. So this will help you to collect more data or to find more search terms
that are relevant to your product. Okay so and then add more on to the exact match and they
should be individual campaigns for each exact match. Yeah and I would highly recommend hop on
to the Tuesday call. Megan is good with PPC. Megan and you know they are more focused on PPC
related questions. So hop on on to the Tuesday call for Rainmaker calls. Yeah they are more
they are more focused on PPC as well. Yeah okay.
Okay yeah I'll just yeah work on and please look go through the videos of those especially there
are just you for now since you just launched you just need exact match campaigns and phrase match
maybe one or two that's it and for exact match pick your five keywords that are important
run exact match on those and just start collecting data then you can later on you can go on auto
campaigns discovery campus but you are just starting off so don't keep it simple keep your
campaign simple. Yeah so this one yeah I've got like an exact match and I've got seven targets
this one so I should have one campaign exact match campaign for each keyword.
Yes you should instead of having all these keywords on one campaign. Correct just have
them separate their own separate campaign a lot of budget like ten dollars or something like that.
Yeah okay yeah okay well thank you for joining us today and we'll see you next time.
Thank you so much, Garima. I learned a lot from you.
No problem.
That's awesome.
PPC is, yeah, it's something.
Garima, let's dive into your question.
Yes, please. Can I share my screen real quick?
Yeah, I will just have your...
And then we have about 13 minutes.
I'll try to split between you, Garima, and Ashley.
She has a question as well.
So this is my funnel. This is my first page.
This looks great. I like it.
So this is my first page.
So when we click on this, it takes you to a form which is in Rainflow.
So, and then once I fill every...
So this page talks about the pain points, the actual, you know...
It leads, it's a journey.
It talks about why Masala Mom app can help you.
Your cooking, you know, it can help make your overthink.
It can help you with the mental load and it can guide you and all that stuff.
All that information.
So now when, and some, there's some testimonials there.
And then you click on this and then, you know, it will take you to the form.
Now this form is in Rainflow.
If I enter, like, I'll just roughly, just to show you how the flow is.
Then it will go to the thank you page, which is this.
Then it's like, okay, you are in and, you know, this is this important step.
You click on this, then it will take you to your chat GPT, like your custom GPT.
And how to set up your GPT talks about that.
And then this is my sales pitch.
So basically talking about, hey, one time limited offer.
You will get a $5 discount on the product.
Click on this and claim your discount.
And then expectation, what will you see, what the results are?
So now my question is, Stephen is like, I'm planning to set up my ad manager
work on it in the course where Stephen talks about this video
in our inner circle about this.
He is talking about creating the form from scratch in Facebook itself,
in our ad manager itself.
But then in this case, if I have it already, is this a better
approach to use, like he said, create a form and then connect
it to your thank you page in the.
So then I will, then I'll lose all the information on my first page.
So how would you recommend, would you recommend me using those
first page pain points in my creatives?
Like I just created, started with this creative that, Hey,
what's for dinner.
And then use this as my ad created, create a form in meta.
And then that form leads into my thank you page, which is in
rain flow and then do it that way.
Would that be a better approach?
I just want to know what would you say?
Yeah, I got it.
I got it.
Can you tell me your ads?
Like what happens until they go to the forum?
Like what, what are you like, how are you guiding them?
Can you tell me what happens there?
So right now, do you promise like an ebook or something?
I'm promising them.
I'm promising them not an ebook.
It is.
It's a, it's a custom, like a freebie, like a freebie.
The custom GPT is the thing.
Okay.
So they will go there.
They'll get this masala mom, kitchen assistant.
They can click, they'll click on this.
Then they'll set up their kitchen profile and then it will start
helping them with their, with their meals, with their meal prep,
with their dinner suggestions.
So this is my freebie.
This is my freebie.
Okay.
So, so, so I just, so my thing is that now this,
this funnel is created.
I don't want to lose my page one, which is,
which has a lot of information, a lot of how can I integrate with
meta so that it flows in a way that they go through the first page,
then they fill the form and then the form gets all the information.
And then it takes them to the thank you page because it is more like a
journey, you know, kind of a thing.
Yeah.
Can you click the start my, my calm kitchen journey?
Yes.
And then that's going to show the form.
That's going to show the form.
And then what happens again after the form?
Can you show me that?
Yes.
Then after the form, it takes them to the tank.
Can you scroll up so I can see what, well, Oh, it's okay.
Sorry.
It's it takes them to the thank you page as so far.
The form again, I just want to see the, okay.
Gotcha.
Free. Okay.
Got it.
Now go to the next page again.
Okay.
Sure.
Another thing you, you're going to,
you're going to start getting used to.
to those pages, but usually like the link above,
can you see there?
Yes, yes, it changes.
Yeah, so you can, if you know by heart,
you can, when you wanna see your thank you page,
you can just type it up there
and then you don't have to go through the process.
We have like 80 steps within like our funnels,
not one funnel because we have multiple funnels.
So I always memorize those
because it helps me get to a page super quick.
But yeah, so what are you gonna do?
What you can do is you, if you can, of course,
if your finances allow,
split the traffic into two campaigns.
You wanna do one directly from the form,
which is what Steven said with that video.
And then you're gonna do one
directly to your rainflow page
because the page looks good,
is ready to get traffic to send the Chachapiti thingy.
And I think your opt-in rate is ridiculous, by the way.
Your opt-in rate is insane.
These are my friends.
Okay, okay, okay.
Cause I was like, wow, this is.
This is organic, this is organic.
These are all my friends.
And some of them are buying too, so which is good.
But I have not started,
I have not started my actual ads on Meta.
That I'm trying to figure out what my strategy should be.
So yeah, go ahead, you were saying.
So I have, I'm already split testing
two versions of this Masala Moan.
Good.
There's one which talks about saving your time.
There's other which talks about the mental load.
So these are the two separate pages.
Split testing these.
But it's just that I am trying to figure out
how do I seamlessly get this funnel integrated with Meta.
Yeah, that is where I am at this point.
Yeah.
Got it.
So essentially like you wanna create a new campaign
and then instead of directing them directly to the form,
you wanna link them.
Like when they click learn more, remember,
or get my, what is it called?
The CTA button, basically.
When they click that,
they should go to your Rainflow landing page.
And that's like, that's it.
So my Rainflow landing page is like this,
like Masala Moan.
Yes, it is, it is.
Then I just need to just copy this and put it in my ad.
Do I need to create the form will be in Rainflow?
Because Steven was-
Yeah, yeah, yeah, exactly.
So the ad, you're not gonna use that form in Meta anymore.
Essentially, all you have to do is like,
just send people to that link.
And like Meta, when you go to edit your ads,
it's gonna show there like where to put it.
And then, so duplicate the campaign,
create a new one, and then you split test.
Also, I would recommend once you do that,
reset your split test in go, in Rainflow.
This one?
Because-
Oh, this one?
Okay.
The way you can do this is,
if you probably just move from right to the left
or whatever, then bring back to the center.
Because this data is not real data
because you have your friends going there, right?
It's organic, which is good.
But when you start running ads,
you wanna see like how people that doesn't,
like they don't even know you,
how they would interact with this.
And that is where you're gonna see like opt-in rates,
and then you're gonna know where to optimize.
Okay, now this one is my first step.
This is the second version I'm testing.
Do I need to have this third step?
Because this is just for my split testing.
I'm using two versions.
This is what-
Yeah, no, you-
Or do I need like this?
No, I mean, yeah, you don't need that for now.
Should I delete this one then?
No, you can keep it there.
Okay, I can keep it there.
You can keep it there.
That's fine, okay.
And the creative is good,
or do you think about this creative?
I like it.
Last test is yes.
Okay, awesome.
All right, I'll let you go.
You have another one.
Thank you, yep.
Thank you so much.
Awesome seeing you guys.
And Margot just actually does the same.
So there you go.
Hey Margot, cool.
I'll just read your comment.
Thank you.
So Ashley, you mentioned, okay,
let's go over your question.
I'll just stop sharing.
Yeah, I guess you kind of answered a little bit earlier,
but I've just started researching the ads yet,
and I've been looking at a lot of Facebook ads this week,
and there's not many in my niche of like art for kids.
I think it's highly organic driven for a lot of them.
Most of my main competitors,
I can't find Facebook ads for.
like looking at the organic copy
So do you recommend to like-
and using that for inspiration,
I see.
Yeah.
or do I broaden it out more and try and find like education
Yeah.
or other parenting ads?
Yeah.
What do you recommend?
Yeah.
Yeah, I recommend you doing both because here's the thing,
Yeah.
when you have a smaller niche,
it's, you're gonna need a lot of testing.
Okay, you're gonna need to test from different angles,
like to see what works best,
like with your product and your messaging.
I think organic content,
usually like they perform really well
because those are like kind of like the gold and the treasure
because organic content that goes really well,
usually when you convert into an ad,
that can perform like pretty well.
If Instagram, if Meta finds the audience
that matches that content, it can like really blow up.
So I would focus a little bit more on that end,
but the other angle is also like, is not bad at all.
And you might find more ideas to work with
and bring to your niche.
So I would run like, and this could be in one campaign,
you know, you don't have to do like different campaigns,
do one campaign, different angles,
and then see which one is gonna work best.
I usually try, let's say if we have a challenge or something
and then I'm launching like a new ads
and I will do like five different versions,
like framing in different ways.
And then let's say I found a winning one,
the ones I showed you, like once you find a winning one,
then you know that, oh, this frame works a lot better.
And then you start recreating like everything else
for that frame, that will help, yeah.
Okay, and does it mean anything
if there's not a lot of advertisers in your niche?
I did ask Megan this question yesterday
and she said that it might just be
that they don't know how to run ads,
but have you found that like the smaller niches
are more difficult to have profitable ads in?
I think, cause like the good thing is like,
we advise our, even like one-on-one clients is like,
you wanna be the only person
that provides that type of service,
because that means like you have a blue ocean,
what we call blue ocean and red ocean.
So essentially like if you are,
if you don't have too many competitors,
especially like on meta, that could be a good thing, okay.
The bad thing is like, it's hard to find good content,
it's hard to find ideas and inspiration
because you're the only one,
but it's also like, it's good because essentially
like you're not competing with anybody in a sense,
you have like a very few people to compete
and that what happened is like ad cost is also cheaper.
So let's say if you're a doctor or a dentist
and then you're gonna run ads,
it's gonna be a lot more expensive
because competition is huge, you know?
So that like plays on your favor in that sense, yeah.
Okay, awesome, thank you very much.
Yes, thank you.
Guys, thank you so much, I appreciate you all.
I need to jump off to another call,
but I will see you guys next Wednesday
and some of you maybe tomorrow.
See you guys, bye-bye.