WEBVTT 1 00:00:00.000 --> 00:00:07.880 All right, good morning, good morning, good morning, happy, what day is this, Thursday 2 00:00:07.880 --> 00:00:10.880 the 12th. 3 00:00:10.880 --> 00:00:13.520 Welcome to Office Hours. 4 00:00:13.520 --> 00:00:18.520 Office Hours, of course, is part of the Prosper Leader membership. 5 00:00:18.520 --> 00:00:29.600 My intention for this to be the place that you can come in between your coaching to glean 6 00:00:29.600 --> 00:00:39.800 from each other and from me to ask any question, to show any work that you're working on, get 7 00:00:39.800 --> 00:00:45.080 support in between coaching to keep you moving. 8 00:00:45.080 --> 00:00:49.800 And so that's the purpose of Office Hours. 9 00:00:49.800 --> 00:00:54.240 And so I usually like to take questions before I start the recording. 10 00:00:54.240 --> 00:00:59.240 Was already starting to have a conversation with Bev, but I decided to continue that with 11 00:00:59.240 --> 00:01:05.880 the recording so that everybody can benefit from these answers. 12 00:01:05.880 --> 00:01:10.720 And you're welcome to post any questions in the chat if you're live. 13 00:01:10.720 --> 00:01:14.520 Of course, if you're not listening live, you don't get to do that. 14 00:01:14.520 --> 00:01:16.920 But I'll be watching for that. 15 00:01:16.920 --> 00:01:22.120 And if there's not a lot of questions, we'll finish early. 16 00:01:22.160 --> 00:01:32.400 So we are talking, having a conversation with Bev as she is beautifully setting up what 17 00:01:32.400 --> 00:01:39.480 I'm going to be teaching this Saturday, which is the Multiply Without Striving. 18 00:01:39.480 --> 00:01:43.720 And I'm super excited for this masterclass. 19 00:01:43.720 --> 00:01:46.440 But there's a lot of working parts to it. 20 00:01:46.440 --> 00:01:53.840 The nice thing is you set them up once and then you're going to have a system in place 21 00:01:53.840 --> 00:01:57.120 that is going to be very rinse and repeat. 22 00:01:57.120 --> 00:01:59.680 That will only be a few things to change. 23 00:01:59.680 --> 00:02:03.240 So this is a system. 24 00:02:03.240 --> 00:02:08.479 And so I'm going to start with the big premise. 25 00:02:08.479 --> 00:02:15.740 Number one, which is my success formula, which is mindset plus skill set plus action plan. 26 00:02:15.740 --> 00:02:18.500 So I want to talk about all three of those. 27 00:02:18.500 --> 00:02:23.580 I will probably talk about that on Saturday again as well. 28 00:02:23.580 --> 00:02:29.820 And so we're going to talk about the mindset of this idea of, you know, it's an addition 29 00:02:29.820 --> 00:02:36.140 to the Profit With Peace masterclass series I've been doing. 30 00:02:36.140 --> 00:02:40.620 And so this is Profit With Peace Multiply Without Striving. 31 00:02:40.620 --> 00:02:43.140 And so I'm going to talk about the mindset behind it. 32 00:02:43.140 --> 00:02:44.700 I'm going to talk about the skill set. 33 00:02:44.700 --> 00:02:47.500 I'm not going to talk about the action. 34 00:02:47.500 --> 00:02:58.500 It is a system that is working beautifully right now, generating clients cash flow, goodwill. 35 00:02:58.500 --> 00:03:00.620 It's just, it's light. 36 00:03:00.620 --> 00:03:03.580 It's an easy lift. 37 00:03:03.580 --> 00:03:10.100 And so when I say there's some working parts compared to what's being done out there with 38 00:03:10.100 --> 00:03:16.980 funnels and advertising and websites and CRMs and, you know, go high level and technology 39 00:03:16.980 --> 00:03:21.780 and all these kinds of things, this is really a light lift. 40 00:03:21.780 --> 00:03:25.980 But if you're setting it up for the very first time, which I want to congratulate Bev, she's 41 00:03:25.980 --> 00:03:31.540 setting up some of this for the first time, it might feel like a slightly heavy lift, 42 00:03:31.540 --> 00:03:34.900 but we're really only talking about three things. 43 00:03:34.900 --> 00:03:36.560 This is what's so cool about it. 44 00:03:36.560 --> 00:03:38.220 You don't need a website. 45 00:03:38.220 --> 00:03:40.780 Right now, you don't need a CRM. 46 00:03:40.780 --> 00:03:43.660 You really need three things. 47 00:03:43.660 --> 00:03:45.700 Facebook is one thing. 48 00:03:45.700 --> 00:03:49.020 Zoom account is another thing. 49 00:03:49.020 --> 00:03:56.380 And I use one app that does everything and is super affordable, and that's Coach Accountable. 50 00:03:56.380 --> 00:03:57.860 You've probably heard me talk about it. 51 00:03:57.860 --> 00:04:00.160 I've done some trainings on it. 52 00:04:00.160 --> 00:04:05.780 If you ever want to try it, I can get you a month free to experience it. 53 00:04:05.780 --> 00:04:08.700 But that's it. 54 00:04:08.700 --> 00:04:16.740 So no expensive technologies, no complicated technologies, three things that we're building. 55 00:04:16.740 --> 00:04:19.700 And so let's start with two things. 56 00:04:19.700 --> 00:04:22.300 Why am I choosing Facebook? 57 00:04:22.300 --> 00:04:25.580 Because I do have you in different platforms. 58 00:04:25.580 --> 00:04:30.900 So for example, you just got last week, and if you missed this, you're going to want to 59 00:04:30.900 --> 00:04:39.340 go back and listen to the interview that I did with Sarah Carlson, lawyer liberation. 60 00:04:39.340 --> 00:04:44.780 And the reason it's such a great testimony and a great interview is that first of all, 61 00:04:44.780 --> 00:04:47.220 she's one of my most recent clients. 62 00:04:47.220 --> 00:04:54.300 So I love, I'm not going back to, you know, 1935, my first success, right? 63 00:04:54.300 --> 00:04:58.540 I'm talking about something that's just happened in the last six weeks, right? 64 00:04:58.540 --> 00:05:00.020 And so it's fresh, fresh. 65 00:05:00.000 --> 00:05:03.960 So it was a great testimony from that standpoint. 66 00:05:04.160 --> 00:05:06.480 It was also a great testimony from the 67 00:05:06.680 --> 00:05:11.360 standpoint that we literally went from zero to to hero. 68 00:05:11.560 --> 00:05:18.200 Right. And meaning zero, meaning she tried for a couple of years not getting. 69 00:05:18.400 --> 00:05:20.600 She's very qualified and has a great 70 00:05:20.800 --> 00:05:26.360 coaching program, but for years, no leads, no clients. 71 00:05:26.560 --> 00:05:29.320 You know, so it's been exciting. 72 00:05:29.320 --> 00:05:32.040 And so in her case, I usually have everybody 73 00:05:32.240 --> 00:05:35.400 on two platforms, a primary and a secondary. 74 00:05:35.600 --> 00:05:40.160 In her case, I have her a primary in LinkedIn 75 00:05:40.360 --> 00:05:43.680 because she is a lawyer and lawyers hang out there 76 00:05:43.880 --> 00:05:51.600 and mainly using LinkedIn for the newsletter capabilities. 77 00:05:51.800 --> 00:05:54.880 And I think she's up to probably 200 subscribers. 78 00:05:55.080 --> 00:05:59.120 So think about that, like doing that any other way. 79 00:05:59.320 --> 00:06:02.520 It took me forever to get 200 subscribers on my newsletter. 80 00:06:02.720 --> 00:06:04.920 So we did that. 81 00:06:05.120 --> 00:06:08.520 And those are warm leads on LinkedIn. 82 00:06:08.720 --> 00:06:11.080 LinkedIn is a slow burn platform. 83 00:06:11.280 --> 00:06:14.920 However, it's not a chatty it's not a chatty site. 84 00:06:15.120 --> 00:06:18.240 OK, meaning the lawyers that she's going 85 00:06:18.440 --> 00:06:23.600 after or the coaches or the professionals, the nurses, whoever you're going for. 86 00:06:23.800 --> 00:06:26.640 They don't have a conversation every day. 87 00:06:26.640 --> 00:06:28.560 They're not used to having conversations 88 00:06:28.560 --> 00:06:32.040 for the most part on LinkedIn unless they're prospecting you, 89 00:06:32.240 --> 00:06:36.000 which means they may not even check it once a week, once every couple of weeks. 90 00:06:36.200 --> 00:06:39.760 So it's a little bit of a slow burn, but it's a solid burn. 91 00:06:39.960 --> 00:06:40.880 It's credibility. 92 00:06:41.080 --> 00:06:42.600 It's like a website for you. 93 00:06:42.800 --> 00:06:44.480 People are going to check your LinkedIn. 94 00:06:44.680 --> 00:06:51.080 So as a professional having a good LinkedIn and I am all about doing 95 00:06:51.280 --> 00:06:57.240 weekly newsletters and LinkedIn is one place to do it. 96 00:06:57.440 --> 00:06:59.720 And then, you know, on email. 97 00:06:59.920 --> 00:07:05.680 OK, so that's her primary talking about Sarah and then secondary. 98 00:07:05.880 --> 00:07:09.440 The whole testimony we built has been on Facebook. 99 00:07:09.640 --> 00:07:14.240 And so the question is, why did I choose Facebook? 100 00:07:14.440 --> 00:07:17.920 And the truth is that right now, Metta, 101 00:07:18.120 --> 00:07:22.800 which runs Facebook and Instagram, is very favorable 102 00:07:23.000 --> 00:07:25.600 toward the strategy that we're implementing. 103 00:07:25.600 --> 00:07:30.200 It loves these micro events that I'm teaching you. 104 00:07:30.400 --> 00:07:34.960 It loves Facebook communities, Facebook groups. 105 00:07:35.160 --> 00:07:38.840 And it loves engagement the way that I'm 106 00:07:39.040 --> 00:07:43.880 teaching you relationship building conversation, which means you're going 107 00:07:44.080 --> 00:07:48.000 to be going with the tide and not against the tide. 108 00:07:48.200 --> 00:07:52.040 So for Bev talking to you, you know, why? 109 00:07:52.240 --> 00:07:54.600 Why did I choose Facebook for you? 110 00:07:54.800 --> 00:07:58.160 Yes, you're a professional, you're a therapist, you're a coach, 111 00:07:58.360 --> 00:08:01.200 you're a nurse, you know, highly educated. 112 00:08:01.400 --> 00:08:03.400 Yes. In Bev's case, 113 00:08:03.600 --> 00:08:08.600 I've got her on Substack, which she's loving and and we'll probably 114 00:08:08.800 --> 00:08:11.600 get her on a newsletter and LinkedIn possibly as well. 115 00:08:11.800 --> 00:08:13.920 But I've got her on Facebook as well 116 00:08:14.120 --> 00:08:21.440 because of how Metta is supporting that right now, how it's supporting the system. 117 00:08:21.440 --> 00:08:30.720 OK, so let's talk about the mindset first, because this is probably obviously. 118 00:08:30.920 --> 00:08:33.159 I'm talking about building with peace, 119 00:08:33.360 --> 00:08:40.919 I'm talking about profiting with peace and peace is a mindset. 120 00:08:41.120 --> 00:08:47.840 Peace is a choice, peace is a gift, it's a fruit of the Holy Spirit. 121 00:08:48.040 --> 00:08:50.840 It's a gift that Jesus gave. 122 00:08:51.040 --> 00:08:57.400 Jesus promised peace and Jesus gave us the gift of peace 123 00:08:57.600 --> 00:09:03.400 that we can breathe peace into the world. 124 00:09:03.600 --> 00:09:06.440 It talks about when you visit home to home, 125 00:09:06.640 --> 00:09:11.400 like leave your peace there unless it's not received, then take it with you. 126 00:09:11.600 --> 00:09:16.200 Right. And Jesus would breathe peace on his disciples. 127 00:09:16.400 --> 00:09:20.600 He would say, peace, I give you peace that none of the world gives. 128 00:09:20.600 --> 00:09:23.760 Meaning the peace is not controlled by circumstances. 129 00:09:23.960 --> 00:09:26.120 So when I talk about profiting peace, 130 00:09:26.320 --> 00:09:31.840 I'm not I'm not saying that your circumstances are going to change. 131 00:09:32.040 --> 00:09:36.080 We can't change, you know, the economy. 132 00:09:36.280 --> 00:09:38.600 We can create a kingdom economy. 133 00:09:38.800 --> 00:09:43.600 We can't change, you know, people and what they do and all of that. 134 00:09:43.600 --> 00:09:44.840 Right. 135 00:09:45.080 --> 00:09:51.080 But we can choose peace and we can choose to build with peace. 136 00:09:51.280 --> 00:09:54.920 And so I want you to understand that, first of all, it's a choice. 137 00:09:55.120 --> 00:10:00.040 And second of all, it really comes and I've shared this with. 138 00:10:00.000 --> 00:10:08.720 many of you personally that building a business with peace starts, first of all, with a reframe, 139 00:10:09.520 --> 00:10:17.600 right? When I say a reframe, we attach meaning to everything and the meaning that we're 140 00:10:17.600 --> 00:10:25.040 meaning making machines, right? And that the meaning that we attach to things creates the 141 00:10:26.000 --> 00:10:35.920 perspective and the emotion that we feel and the actions that we take. So if we take on a meaning 142 00:10:35.920 --> 00:10:41.040 of something like getting on Facebook, which by the way, this was my original meaning, 143 00:10:41.840 --> 00:10:48.320 I got on Facebook when it first started day one for business. At that time, I was a founder of 144 00:10:48.320 --> 00:10:53.520 an international nutritional network marketing company, right? Traveling, speaking, building 145 00:10:53.600 --> 00:11:02.720 all over the world. Now, as a founder of an international nutritional network marketing 146 00:11:02.720 --> 00:11:09.200 company, did I see myself getting on Facebook? I was like, I don't have time for this. Everybody's 147 00:11:09.200 --> 00:11:15.760 talking about what they ate for breakfast and their pet and like, I don't have time for this. 148 00:11:16.720 --> 00:11:24.960 I was blessed. I learned from someone very gifted. He has gone on. I learned from Ben 149 00:11:24.960 --> 00:11:32.720 Greenfield. Honestly, he first turned me on to this and he has gone on to be huge as a personal 150 00:11:32.720 --> 00:11:38.000 trainer and supplement manufacturer. He and I used to speak and travel and speak together 151 00:11:38.000 --> 00:11:48.720 for my company. And so I watched what could be done on Facebook. And here is 152 00:11:49.680 --> 00:11:56.320 the meaning shift that I want to talk about. I began to realize the meaning shift was, 153 00:11:56.320 --> 00:12:05.840 this is a gift, number one. If you can see social media, get rid of the trash, 154 00:12:05.840 --> 00:12:12.080 unsubscribe from those people. Don't get involved in a bunch of controversy. Don't use it for that. 155 00:12:12.080 --> 00:12:22.240 Use it as you sharing your gifts with the world and being blessed by that. And so a reframe, 156 00:12:24.160 --> 00:12:30.640 the old way that's causing a lot of striving and pushing and shoving is to look at it as, 157 00:12:30.640 --> 00:12:39.840 I gotta do this. And feeling like a pest and spamming and just everything about it just 158 00:12:39.840 --> 00:12:48.960 feels heavy and icky. This is what God changed for me. He began to show me, and many of you have 159 00:12:49.680 --> 00:12:57.680 heart for people. Many of you have a heart for people, for your city, for your nation, 160 00:12:58.240 --> 00:13:07.920 for the world. Many of you have a missionary mindset in the sense that you want to see people 161 00:13:07.920 --> 00:13:13.840 healed. You want to see people prosper. You want to see people walk with peace. You want to see 162 00:13:13.840 --> 00:13:19.920 people know God. You've got a passion for people and that's what got you into business is you 163 00:13:19.920 --> 00:13:28.080 wanted to help people. And what has happened? What has God done? He has served you the entire 164 00:13:28.080 --> 00:13:39.360 world on a silver platter. And so I think about how hard when I started in network marketing, 165 00:13:39.360 --> 00:13:46.960 how hard it was. We didn't even have the internet, let alone social media. We had phones. 166 00:13:46.960 --> 00:13:53.120 I used to do teleconferences and we had recording machines that you actually pushed a button and 167 00:13:53.120 --> 00:14:00.080 listened to. And you had to drive to meet everybody. And if you wanted to gather people, 168 00:14:00.080 --> 00:14:06.640 you had to spend a lot of money. You had to book a hotel and work with caterers and pay in advance, 169 00:14:06.640 --> 00:14:13.280 non-refundable, and hope that people show up. So with me having all of those years of that 170 00:14:13.280 --> 00:14:19.760 background, and I think now that I can build this without ever leaving my house, that I can 171 00:14:19.760 --> 00:14:26.400 get dressed from the top and on the bottom I can wear yoga pants and fuzzy socks. So from the comfort 172 00:14:26.400 --> 00:14:35.360 and ease level that I can reach the entire world. And I thank God that not only was I a 173 00:14:35.360 --> 00:14:44.400 very, very early first adopter on Facebook, very early adopter on AI, but I thank God that I built 174 00:14:44.400 --> 00:14:51.600 my business totally online starting 2016. So I had a four-year jump before COVID. 175 00:14:52.720 --> 00:14:57.520 For those of us who had done that COVID, yes, I'm not talking about the suffering and all of that, 176 00:14:57.520 --> 00:14:59.920 but COVID from a business standpoint was 177 00:15:00.000 --> 00:15:01.280 Gold. 178 00:15:01.280 --> 00:15:02.560 Everybody was online. 179 00:15:02.560 --> 00:15:03.520 Everybody was buying. 180 00:15:03.520 --> 00:15:04.440 Everybody had money. 181 00:15:04.440 --> 00:15:05.680 Everybody was listening. 182 00:15:05.680 --> 00:15:09.840 Zoom expanded, thanks to people like Tony Robbins, 183 00:15:09.840 --> 00:15:12.680 who was completely shut down by the old model. 184 00:15:12.680 --> 00:15:14.520 He couldn't get into a hotel. 185 00:15:14.520 --> 00:15:16.920 He was losing millions and millions. 186 00:15:16.920 --> 00:15:19.720 And he had to force Zoom to expand 187 00:15:19.720 --> 00:15:23.880 to be very limitless in how many people we can reach. 188 00:15:23.880 --> 00:15:26.280 So when you think about all of that, 189 00:15:26.280 --> 00:15:28.680 the reframe I'm trying to give you 190 00:15:28.720 --> 00:15:32.160 is that I look at this as a gift. 191 00:15:32.160 --> 00:15:36.520 I look at it as the privilege of the platform. 192 00:15:36.520 --> 00:15:38.040 The privilege of the platform. 193 00:15:38.040 --> 00:15:41.600 I used to always use that word, meaning standing on stages. 194 00:15:41.600 --> 00:15:43.720 I spoke on a lot of large stages. 195 00:15:43.720 --> 00:15:45.360 So the privilege of the platform, 196 00:15:45.360 --> 00:15:46.520 that I could be on a stage 197 00:15:46.520 --> 00:15:49.200 and I would travel to different cities every weekend 198 00:15:49.200 --> 00:15:52.520 and speak in large audiences, right? 199 00:15:52.520 --> 00:15:57.520 And now the platform is literally a platform like Facebook, 200 00:15:58.440 --> 00:16:01.480 a platform like LinkedIn, a platform like Substack, 201 00:16:01.480 --> 00:16:02.840 a platform like Instagram, 202 00:16:02.840 --> 00:16:07.240 each with their own blessings and ways to use, right? 203 00:16:08.160 --> 00:16:10.320 So with that being said, 204 00:16:10.320 --> 00:16:15.320 I look at it as a privilege now that for free on Facebook, 205 00:16:16.680 --> 00:16:18.400 I'm not paying for advertising or anything. 206 00:16:18.400 --> 00:16:22.480 For free, I can access the world and build relationships. 207 00:16:22.480 --> 00:16:25.000 So the multiply without striving 208 00:16:25.000 --> 00:16:27.040 is a relationship building. 209 00:16:27.720 --> 00:16:29.880 So I'm teaching you how Jesus did it, 210 00:16:29.880 --> 00:16:31.880 but I'm starting with the mindset first of all, 211 00:16:31.880 --> 00:16:33.640 because if you go in with the wrong mindset, 212 00:16:33.640 --> 00:16:35.040 remember the equation, 213 00:16:35.040 --> 00:16:39.280 mindset plus skillset plus right action equals results. 214 00:16:39.280 --> 00:16:44.280 Mindset plus skillset plus right action equals results. 215 00:16:44.880 --> 00:16:45.920 It's an equation. 216 00:16:45.920 --> 00:16:47.800 These three on the left side 217 00:16:47.800 --> 00:16:49.720 and the results on the right side. 218 00:16:49.720 --> 00:16:51.720 If you don't have the mindset, 219 00:16:51.720 --> 00:16:54.120 the results are gonna plummet. 220 00:16:54.120 --> 00:16:58.920 So if you go at this with spammy energy or selfish energy 221 00:16:58.920 --> 00:17:03.920 or greedy energy or angry energy or depressed, 222 00:17:04.800 --> 00:17:08.599 or this is not gonna work or any kind of negative energy, 223 00:17:08.599 --> 00:17:10.720 that's gonna come out in your results, right? 224 00:17:10.720 --> 00:17:12.720 What you're putting in is coming out. 225 00:17:12.720 --> 00:17:16.480 So if you go in and say, what a gift, what a privilege, 226 00:17:16.480 --> 00:17:19.359 Lord, who do you have for me to meet today? 227 00:17:19.359 --> 00:17:20.359 Who can I serve? 228 00:17:20.359 --> 00:17:22.880 How can I release my gifts today? 229 00:17:22.880 --> 00:17:26.760 And now we're bringing, we're bringing God's love. 230 00:17:26.760 --> 00:17:28.560 We're bringing the message of healing. 231 00:17:28.560 --> 00:17:30.480 We're bringing the message of hope. 232 00:17:30.480 --> 00:17:33.280 We're bringing, we're releasing our gifts 233 00:17:33.280 --> 00:17:35.440 in the ability to post. 234 00:17:35.440 --> 00:17:37.640 And now you combine everything that's happened 235 00:17:37.640 --> 00:17:39.920 with live video, which is where it's at. 236 00:17:39.920 --> 00:17:43.360 People will watch a video more than anything. 237 00:17:43.360 --> 00:17:47.440 I can create a video and talk to everybody 238 00:17:47.440 --> 00:17:49.840 and I can create an event. 239 00:17:49.840 --> 00:17:51.560 I don't have to book a hotel. 240 00:17:51.600 --> 00:17:53.240 I don't need catering fees. 241 00:17:53.240 --> 00:17:57.080 It doesn't cost me anything for free. 242 00:17:57.080 --> 00:18:01.440 I can gather people together and build a business. 243 00:18:01.440 --> 00:18:04.240 This is such a gift. 244 00:18:04.240 --> 00:18:07.680 And so if you show up on Facebook, 245 00:18:07.680 --> 00:18:10.960 God lived through me, speak through me, teach through me. 246 00:18:10.960 --> 00:18:12.680 How do you want me to serve today? 247 00:18:12.680 --> 00:18:15.640 Who, who do you wanna bring to me? 248 00:18:15.640 --> 00:18:18.640 I'm gonna tell you that you're gonna become a magnet 249 00:18:18.640 --> 00:18:21.080 and people are gonna be drawn to you. 250 00:18:21.600 --> 00:18:24.320 They're going to energetically be drawn to your post 251 00:18:24.320 --> 00:18:26.360 because you're not looking at it like a chore, 252 00:18:26.360 --> 00:18:28.400 like you gotta go milk the cows. 253 00:18:28.400 --> 00:18:29.880 You're looking at it as a gift. 254 00:18:29.880 --> 00:18:32.040 God, as long as I have breath, 255 00:18:32.040 --> 00:18:34.080 I'm gonna use my gifts to serve. 256 00:18:34.080 --> 00:18:35.800 And may they bless people. 257 00:18:35.800 --> 00:18:36.960 May they bring healing. 258 00:18:36.960 --> 00:18:38.080 May they bring love. 259 00:18:38.080 --> 00:18:39.840 May they bring hope. 260 00:18:39.840 --> 00:18:42.240 Do you feel the difference? 261 00:18:42.240 --> 00:18:45.760 Pop in the chat if you're hearing what I'm saying. 262 00:18:45.760 --> 00:18:47.360 Do you feel the difference? 263 00:18:47.360 --> 00:18:49.720 Put a message in the chat for me. 264 00:18:49.720 --> 00:18:53.760 Do you see how if I'm coming from this place, 265 00:18:53.760 --> 00:18:57.360 I'm now coming as a giver and not a taker. 266 00:18:57.360 --> 00:18:59.360 And there is a law that if I give, 267 00:18:59.360 --> 00:19:00.480 I'm going to receive. 268 00:19:00.480 --> 00:19:02.360 Multiply back, right? 269 00:19:02.360 --> 00:19:03.960 Given it shall be given to you. 270 00:19:03.960 --> 00:19:05.000 Press down. 271 00:19:05.000 --> 00:19:07.160 That's not just about tithing. 272 00:19:07.160 --> 00:19:09.040 Given it shall be given to you. 273 00:19:09.040 --> 00:19:11.280 Press down, spilling over. 274 00:19:11.280 --> 00:19:15.760 Shall men or women pour into your bosom? 275 00:19:15.760 --> 00:19:17.600 That's a biblical promise. 276 00:19:17.600 --> 00:19:19.920 If you guys are attending on Wednesdays, 277 00:19:19.920 --> 00:19:23.560 the power hour, you know I bring a promise every week. 278 00:19:23.560 --> 00:19:26.600 So if you're coming from this standpoint, 279 00:19:26.600 --> 00:19:30.280 you're not coming from a place of lack or a place of fear. 280 00:19:30.280 --> 00:19:33.400 You're not coming from a, I've gotta get. 281 00:19:33.400 --> 00:19:35.440 I gotta get clients. 282 00:19:35.440 --> 00:19:37.080 I gotta get money. 283 00:19:37.080 --> 00:19:39.600 You're coming from, Lord, you're my source. 284 00:19:39.600 --> 00:19:40.760 There's one source. 285 00:19:40.760 --> 00:19:42.800 Everything else is a resource. 286 00:19:42.800 --> 00:19:43.640 I'm here. 287 00:19:43.640 --> 00:19:44.480 I'm committed. 288 00:19:44.480 --> 00:19:46.240 Well, I have breath in my lungs 289 00:19:46.240 --> 00:19:49.080 to serve the people that you bring before me, 290 00:19:49.080 --> 00:19:50.880 and I'm gonna do that diligently, 291 00:19:50.880 --> 00:19:54.120 and I'm gonna trust that you're going to provide clients, 292 00:19:54.120 --> 00:19:57.560 and you're going to prosper me because it's a law. 293 00:19:57.560 --> 00:20:00.080 If I'm planting seeds in the garden, they. 294 00:20:00.000 --> 00:20:04.720 We must sprout, not all of them, but some of them will. 295 00:20:04.920 --> 00:20:07.200 And when they sprout, there's a harvest. 296 00:20:07.400 --> 00:20:09.440 They sprout with multiplication. 297 00:20:09.640 --> 00:20:10.680 Are you all with me? 298 00:20:10.880 --> 00:20:14.640 OK, so this is why Facebook. 299 00:20:14.840 --> 00:20:20.560 OK, now let me see if if you're tracking with me. 300 00:20:20.760 --> 00:20:23.680 Let me just any of you pop in. 301 00:20:23.880 --> 00:20:25.880 You can just even unmute, you know, 302 00:20:26.560 --> 00:20:32.880 like is this is this landing with you before I get into that's that's mindset. 303 00:20:33.080 --> 00:20:35.320 Let's get into the skill set and the action. 304 00:20:35.520 --> 00:20:37.880 Is this landing with you? 305 00:20:38.080 --> 00:20:39.400 It's it's brilliant. 306 00:20:39.600 --> 00:20:40.400 Really, it's brilliant. 307 00:20:40.600 --> 00:20:44.400 We've got I wrote in the chat that you can't outgive God. 308 00:20:44.600 --> 00:20:47.640 So, you know, just give 309 00:20:48.520 --> 00:20:51.800 and you feel how you see this. 310 00:20:52.000 --> 00:20:54.000 This doesn't make you tired. 311 00:20:54.000 --> 00:20:57.520 It actually multiplies joy in you. 312 00:20:57.720 --> 00:21:00.320 That's when you're feeling worn down 313 00:21:00.520 --> 00:21:07.720 and tired is because you're probably going in with a mindset of being a taker 314 00:21:07.920 --> 00:21:12.920 and not feeling good about it and you know, or with a mindset of fear 315 00:21:13.120 --> 00:21:17.240 or frustration, what's making you tired is not the Facebook. 316 00:21:17.440 --> 00:21:19.960 What's making you tired is the fear. 317 00:21:20.160 --> 00:21:23.000 And so, well, it's hard to post every day. 318 00:21:23.160 --> 00:21:25.800 You know, all of this can be done in an hour. 319 00:21:26.000 --> 00:21:32.240 Truthfully, I have an SOP, standard operating procedure, 320 00:21:32.440 --> 00:21:39.880 and and I just sent it to to Bev where, you know, where I talked about from the 321 00:21:40.080 --> 00:21:45.120 golden hour, which is our hour with God, where we're getting filled up to overflow. 322 00:21:45.320 --> 00:21:50.760 I'm simply going to get filled up and I'm going to spill over for an hour. 323 00:21:50.920 --> 00:21:55.640 And in one hour, you can go in Facebook and you can do the main things. 324 00:21:55.840 --> 00:21:57.640 You can add five new people. 325 00:21:57.840 --> 00:22:02.560 You can put your post in there, especially help with AI and everything. 326 00:22:02.760 --> 00:22:05.640 I'm not saying have AI write it, but it can help you. 327 00:22:05.840 --> 00:22:10.680 And you can you can go in and engage, 328 00:22:10.880 --> 00:22:17.160 do some likes, do some comments on your top list of one hundred or one thousand. 329 00:22:17.160 --> 00:22:21.480 Right. You can go in and DM and invite some 330 00:22:21.480 --> 00:22:25.000 people to your Facebook group or if you're having an event to an event, 331 00:22:25.200 --> 00:22:30.120 you can do all of that in one hour and one hour a day, five days a week or six 332 00:22:30.320 --> 00:22:36.920 days a week and hard compared to working an eight hour job. 333 00:22:37.120 --> 00:22:41.160 Hard. Not so much compared to being broke. 334 00:22:41.360 --> 00:22:45.480 Not so much compared to not having purpose 335 00:22:45.480 --> 00:22:48.520 and meaning and what you're doing, not so hard. 336 00:22:48.720 --> 00:22:51.520 Right. So even if it takes you two or three 337 00:22:51.720 --> 00:22:56.720 hours a day and you can build a six figure business, is that hard? 338 00:22:56.920 --> 00:22:59.080 Really, really, really? 339 00:22:59.280 --> 00:23:01.560 Like, let's get some perspective here. 340 00:23:01.760 --> 00:23:05.400 OK, so the heart is probably in the mindset. 341 00:23:05.400 --> 00:23:06.880 That's why I start with that. 342 00:23:07.080 --> 00:23:11.040 You're coming from a place of giving a place of peace, a place of overflow, 343 00:23:11.240 --> 00:23:12.680 of a place of love. 344 00:23:12.880 --> 00:23:15.160 Then next comes the skill set. 345 00:23:15.200 --> 00:23:16.880 You need to have a strategy. 346 00:23:17.080 --> 00:23:19.720 And I've got the exact strategy that is 347 00:23:19.920 --> 00:23:27.520 working and it's bringing, you know, five, ten, fifteen, 348 00:23:27.720 --> 00:23:31.920 twenty thousand dollars a month from this strategy and it's rinse and repeat. 349 00:23:32.120 --> 00:23:34.480 And I just got done showing with someone 350 00:23:34.680 --> 00:23:38.120 brand new last week with Sarah how this can happen. 351 00:23:38.320 --> 00:23:42.640 OK, and I know Bev's the next success story coming. 352 00:23:42.840 --> 00:23:44.480 She's she's coming in and doing this. 353 00:23:44.680 --> 00:23:50.800 So let's talk about the next thing, which was the which was your Facebook. 354 00:23:51.000 --> 00:23:59.440 So you've got a Facebook profile, OK, and you're going to have a Facebook group. 355 00:23:59.640 --> 00:24:00.960 OK. 356 00:24:01.160 --> 00:24:05.680 If you if you're doing that or you haven't done that, reach out to me, 357 00:24:05.880 --> 00:24:11.240 I've got the SOP step by step how to build and use your Facebook group. 358 00:24:11.440 --> 00:24:13.680 OK, so just ask for that. 359 00:24:13.880 --> 00:24:15.360 All right. 360 00:24:15.640 --> 00:24:22.400 Every step of it, the profile, everything starts in the profile on on Facebook, 361 00:24:22.600 --> 00:24:25.920 that's just kind of where you add friends, that's where everything starts. 362 00:24:26.120 --> 00:24:28.560 OK, you want to make sure that your banner 363 00:24:28.760 --> 00:24:33.760 represents you and look at it like a home, because people are going to first thing 364 00:24:33.760 --> 00:24:37.120 when you're inviting people to things, they're going to go check out your profile. 365 00:24:37.320 --> 00:24:40.440 So how are your most recent posts? 366 00:24:40.600 --> 00:24:42.560 Are you just talking about, you know, 367 00:24:42.760 --> 00:24:48.440 the raisins in your oatmeal or are you putting some valuable posts that they go? 368 00:24:48.640 --> 00:24:53.160 Wow, I love how she thinks I love what she's doing while she's talking to me. 369 00:24:53.360 --> 00:24:57.200 So it's like it's like your house is for sale and you're going to you're going to 370 00:24:57.400 --> 00:24:59.360 stage it. OK, now. 371 00:25:00.000 --> 00:25:02.440 The next thing is the Facebook group. 372 00:25:02.440 --> 00:25:04.340 These are not one and the same. 373 00:25:04.340 --> 00:25:06.980 They're very different in how you use them 374 00:25:06.980 --> 00:25:10.020 and what you do with them, okay? 375 00:25:10.020 --> 00:25:13.720 The Facebook group starts with the banner 376 00:25:13.720 --> 00:25:15.580 that looks like your ideal client. 377 00:25:15.580 --> 00:25:17.540 They look at the banner, they feel at home. 378 00:25:17.540 --> 00:25:18.940 This is important detail. 379 00:25:18.940 --> 00:25:20.740 It's like staging the house. 380 00:25:20.740 --> 00:25:25.560 Second is you very carefully choose the name, okay? 381 00:25:25.560 --> 00:25:30.020 And the name should focus on the result 382 00:25:30.020 --> 00:25:32.860 that your ideal client wants. 383 00:25:32.860 --> 00:25:34.940 So they should look at it 384 00:25:34.940 --> 00:25:39.300 and it can be a title and subtitle, okay? 385 00:25:39.300 --> 00:25:44.300 And it's a result that they want 386 00:25:45.820 --> 00:25:47.900 or it fits with your branding. 387 00:25:47.900 --> 00:25:52.300 Like my, since my book is Total Soul Prosperity, 388 00:25:52.300 --> 00:25:55.180 my Facebook group, it was natural to make, 389 00:25:55.220 --> 00:25:58.180 my Facebook group, Total Soul Prosperity, 390 00:25:58.180 --> 00:26:00.660 but I added the tagline, right? 391 00:26:00.660 --> 00:26:03.640 Faith-based female entrepreneurs, right? 392 00:26:03.640 --> 00:26:06.140 And so that they look at it and they look at it 393 00:26:06.140 --> 00:26:07.680 and they go, oh, I want that. 394 00:26:07.680 --> 00:26:09.420 I want Total Soul Prosperity. 395 00:26:09.420 --> 00:26:11.160 And oh, that's me. 396 00:26:11.160 --> 00:26:13.540 I'm a faith-based female entrepreneur. 397 00:26:13.540 --> 00:26:17.020 So they should look at it and it should feel like home. 398 00:26:17.020 --> 00:26:18.720 Like you're selling a home. 399 00:26:18.720 --> 00:26:20.780 If it looks like a barn, 400 00:26:20.780 --> 00:26:24.540 then they're not even gonna get to the front door, okay? 401 00:26:24.580 --> 00:26:25.840 So this is important. 402 00:26:25.840 --> 00:26:27.840 What's the first impression? 403 00:26:27.840 --> 00:26:32.840 And then how you welcome them in is next. 404 00:26:33.700 --> 00:26:36.740 This is on my SOP for the Facebook group. 405 00:26:36.740 --> 00:26:39.100 So you don't have to remember everything, 406 00:26:39.100 --> 00:26:41.020 but there's a couple things. 407 00:26:41.020 --> 00:26:44.660 Number one, you get to ask three questions 408 00:26:44.660 --> 00:26:46.260 when they ask to join. 409 00:26:47.380 --> 00:26:49.620 Those three questions are gold. 410 00:26:49.620 --> 00:26:52.780 It becomes a lead magnet for you. 411 00:26:52.780 --> 00:26:57.100 Those three questions are super important. 412 00:26:57.100 --> 00:27:00.800 And I use their three questions and it's on the SOP, 413 00:27:00.800 --> 00:27:03.300 but I use the three questions. 414 00:27:03.300 --> 00:27:06.920 First one, to see who they are, where they are, 415 00:27:06.920 --> 00:27:08.820 where are they at in their business? 416 00:27:08.820 --> 00:27:10.920 What's their goals right now? 417 00:27:11.820 --> 00:27:16.820 In my case, as a business coach, I ask financial goals, okay? 418 00:27:16.860 --> 00:27:19.740 And I'm not gonna just leave it there. 419 00:27:19.740 --> 00:27:23.140 I'm gonna have a plan that when they answer that, 420 00:27:23.140 --> 00:27:26.140 I start adding value, okay? 421 00:27:26.140 --> 00:27:31.140 And then the second one becomes the chance to get emails. 422 00:27:33.420 --> 00:27:35.380 And so this is like a lead magnet. 423 00:27:35.380 --> 00:27:38.260 You can offer them something really relevant to them, 424 00:27:38.260 --> 00:27:43.120 to the group in exchange for their email address. 425 00:27:43.120 --> 00:27:46.940 Boom, now you're growing your email list, 426 00:27:46.940 --> 00:27:48.820 which is your most important list. 427 00:27:48.820 --> 00:27:52.940 The third one is I'm literally making an offer 428 00:27:52.940 --> 00:27:54.800 to have a call with them. 429 00:27:54.800 --> 00:27:59.240 I say, you know, I open up three to five spots a week 430 00:27:59.240 --> 00:28:02.460 for 15 minute conversations. 431 00:28:02.460 --> 00:28:04.180 Would you like one? 432 00:28:04.180 --> 00:28:05.860 And I give them a couple choices. 433 00:28:05.860 --> 00:28:09.280 One is, nah, I'll just figure it out by myself. 434 00:28:09.280 --> 00:28:13.080 One is, yes, give me your link. 435 00:28:13.080 --> 00:28:16.140 And the third is, I'd love to have a conversation here 436 00:28:16.140 --> 00:28:17.060 on Messenger. 437 00:28:17.060 --> 00:28:18.760 So I give them options, right? 438 00:28:19.460 --> 00:28:22.640 But those three questions are gold 439 00:28:22.640 --> 00:28:26.520 for every single person coming into your group, okay? 440 00:28:26.520 --> 00:28:31.240 Then they answer the questions, boom, I let them in. 441 00:28:31.240 --> 00:28:33.760 And I don't let them in if they don't answer the questions. 442 00:28:33.760 --> 00:28:35.440 I send them a note that I only, 443 00:28:35.440 --> 00:28:38.860 that this is a high quality group of integrity, 444 00:28:38.860 --> 00:28:42.460 and I only allow people in who have answered the questions. 445 00:28:42.460 --> 00:28:46.480 So once they come in and, you know, 446 00:28:46.480 --> 00:28:50.640 a different topic, and Bev, we're gonna go over this, 447 00:28:50.640 --> 00:28:54.000 is spotlighting, so you're choosing who to invite 448 00:28:54.000 --> 00:28:55.760 so that this group is gold. 449 00:28:55.760 --> 00:29:00.360 It's a community of your ideal clients, it's gold, okay? 450 00:29:00.360 --> 00:29:04.220 And so when they come in, what do they see first? 451 00:29:04.220 --> 00:29:06.400 So now, okay, they like what the house 452 00:29:06.400 --> 00:29:07.440 looked like on the outside. 453 00:29:07.440 --> 00:29:09.960 They like the banner, they like the title. 454 00:29:09.960 --> 00:29:12.160 And so they're at your front door, 455 00:29:12.160 --> 00:29:15.200 you open the door and you welcome them in. 456 00:29:15.200 --> 00:29:17.040 What's the first thing they see? 457 00:29:17.040 --> 00:29:19.960 You wanna have two pinned posts. 458 00:29:19.960 --> 00:29:24.420 The first pinned post is a very warm welcome message. 459 00:29:24.420 --> 00:29:28.320 And the second pinned post is a welcome video 460 00:29:28.320 --> 00:29:29.880 of you, just short. 461 00:29:29.880 --> 00:29:30.940 What is the group? 462 00:29:30.940 --> 00:29:32.680 You're welcoming them. 463 00:29:32.680 --> 00:29:36.880 And you guys can go to mine and you can copy me, 464 00:29:36.880 --> 00:29:40.280 go to Total Soul Prosperity Facebook group and copy. 465 00:29:40.280 --> 00:29:43.960 You'll see my pinned posts right there, okay? 466 00:29:43.960 --> 00:29:48.960 All right, so now it's the quality of the posts 467 00:29:50.280 --> 00:29:51.600 that are in there. 468 00:29:51.600 --> 00:29:54.600 So you're not gonna post at the same time 469 00:29:54.600 --> 00:29:57.640 on your profile and on your group, okay? 470 00:29:57.640 --> 00:30:00.040 Typically, your profile's gonna be first. 471 00:30:00.000 --> 00:30:07.920 in the morning, around 8, between Pacific time, between 830 and 930, that's a good time for 472 00:30:07.920 --> 00:30:13.760 profile typically, or in the evening, so you catch the evening scroll. So you're going to, 473 00:30:13.760 --> 00:30:17.680 and you can schedule, the nice thing about Facebook is you can schedule, so you can write 474 00:30:17.680 --> 00:30:24.880 these and you can schedule them and they're posted automatically, okay. And you don't want to put 475 00:30:24.880 --> 00:30:31.360 links in the post, you put them in the comment. So if you are scheduling, you have to remember to 476 00:30:31.360 --> 00:30:36.000 go back to the comment and post the link if there's something that involves a link, if you're 477 00:30:36.000 --> 00:30:43.600 inviting to your Facebook group or you're inviting to a micro event, you put the link in the comments, 478 00:30:43.600 --> 00:30:51.360 okay. So that's your profile and your profile is going to be a mixture of posts, a post that's 479 00:30:51.360 --> 00:30:58.480 going to be hope and inspiration, a post that's going to be like tools or tips or something 480 00:30:58.480 --> 00:31:06.480 valuable that helps them and showcase your gifts, posts that are our testimonies and 481 00:31:06.480 --> 00:31:13.120 success stories, and then just a straight up offer post. You earn the right, do about four or five 482 00:31:13.760 --> 00:31:19.520 give, give, give, give, give posts, you can do a straight offer post. Hey, I've got room for three 483 00:31:19.520 --> 00:31:26.080 new coaching clients or hey, I'm running an event on Saturday at 9am, link in the comments. It's okay 484 00:31:26.080 --> 00:31:34.480 to do a straight offer post like that when you've built the trust, okay. Don't worry about likes and 485 00:31:34.480 --> 00:31:39.120 engagement and stuff like that because there's going to be a lot of people that are going to be 486 00:31:39.120 --> 00:31:47.760 watching you for a while that don't like and engage. We want to end the posts with questions to try to 487 00:31:47.760 --> 00:31:55.520 get engagement, okay. But you may, don't worry about that right off the bat, just make sure if 488 00:31:55.520 --> 00:32:03.600 someone comes and they check you out, they like what they see, okay. Now, the group, the Facebook 489 00:32:03.600 --> 00:32:10.960 group, that typically like noon, I'm going Pacific time, noon is really a great time and you could go 490 00:32:10.960 --> 00:32:18.560 your time zone too, but you know, people are checking usually noon and otherwise they're 491 00:32:18.560 --> 00:32:26.960 checking in the evening, okay. And so the Facebook community is where now you're pulling them from 492 00:32:26.960 --> 00:32:33.440 just loose out there and now they're in your community. So we just brought a deeper concentric 493 00:32:33.440 --> 00:32:39.040 circle. I'm going to teach you an even deeper concentric circle on Saturday, but this is the 494 00:32:39.040 --> 00:32:44.960 second circle. So they're coming in big. Now they're coming into your community. You're going 495 00:32:44.960 --> 00:32:51.600 to make this a valuable community, have them introduce themselves, create connection between 496 00:32:51.600 --> 00:32:59.520 them. And the community is not usually a place to make offers. You want to do that sparingly. You 497 00:32:59.520 --> 00:33:05.600 want to let them know in subtle ways when things are happening, but the community is a hundred 498 00:33:05.600 --> 00:33:11.680 percent about engagement and the more engagement, the more Facebook meta is going to support you 499 00:33:11.680 --> 00:33:18.560 and even recommend people look at your group. Okay. So get some momentum going that way. And 500 00:33:20.000 --> 00:33:27.520 okay. So there's two places that you're posting and then there's places that you're doing 501 00:33:27.520 --> 00:33:36.400 newsletter on Substack or LinkedIn or something like that, which like I had Bev, you don't want 502 00:33:36.400 --> 00:33:42.080 to send people away from Facebook too often. Facebook frowns on that, but it's okay for 503 00:33:42.080 --> 00:33:48.560 credibility. Like once a week, Bev, you can take one of your best Substack articles and you can 504 00:33:48.560 --> 00:33:57.120 post that, put the link in, you know, talk about it and put the link in the comments in Facebook for 505 00:33:57.120 --> 00:34:02.640 them to come to your Substack because that's deeper reading and that's deeper connecting. 506 00:34:02.640 --> 00:34:10.480 Remembering you want eight to 12 touches. Okay. So that's a little bit more about the Facebook group. 507 00:34:10.480 --> 00:34:17.760 I'm going to go deeper into the multiply without striving on Saturday. How do you build with peace? 508 00:34:17.760 --> 00:34:24.480 How do you build with these concentric tightening circles that really produce a harvest? Okay. 509 00:34:25.199 --> 00:34:34.320 So let me open it up. Is there put any questions in the chat? 510 00:34:36.080 --> 00:34:41.920 Any questions? Okay. Charla, I think you're asking how to build a Facebook group, the SOP. 511 00:34:41.920 --> 00:34:49.920 Is that what you're asking? Okay. All right. I think it's interesting that before the day before, 512 00:34:50.719 --> 00:34:54.639 at least a couple of days before you had the interview with Sarah, 513 00:34:54.639 --> 00:34:59.680 which was awesome. I need to read, listen to that. I had gone. 514 00:35:00.000 --> 00:35:04.440 in to chat GBT and had I had a dream about having a Facebook 515 00:35:04.440 --> 00:35:08.840 group. Oh, I had it. And and so I got up and I was like, and I 516 00:35:08.840 --> 00:35:14.280 haven't really revisited that yet. But I was like, you talked 517 00:35:14.280 --> 00:35:19.480 exactly what I was working towards. Right. And that week 518 00:35:19.480 --> 00:35:22.080 and Sarah so amazing. She was on my show, too. 519 00:35:22.200 --> 00:35:29.080 Wow. Okay, so I'm making a note on SOP to Charla for Facebook 520 00:35:29.080 --> 00:35:33.880 group just so I remember to do this. Okay, you got it. And I 521 00:35:33.880 --> 00:35:36.160 think we have a coaching call coming up too. So I could give 522 00:35:36.160 --> 00:35:39.080 it to you during that it's it's in it's in the coach 523 00:35:39.080 --> 00:35:41.280 accountable. So it'll be a worksheet. So I'll send it to 524 00:35:41.280 --> 00:35:47.120 you easily. Okay. Um, Bev, I mean, this all started with your 525 00:35:47.120 --> 00:35:51.240 question. Did I answer your question? And is there more 526 00:35:51.240 --> 00:35:58.840 questions related to that? You're muted. 527 00:36:00.280 --> 00:36:05.920 Yeah, it was helpful to review it. You know, going through, you 528 00:36:05.920 --> 00:36:09.560 know, I still have to get clarity about what I'm posting 529 00:36:09.560 --> 00:36:15.640 where and when. Okay. Okay. Oh, that'll be kind of a system I'll 530 00:36:15.640 --> 00:36:16.440 have to figure out. 531 00:36:16.680 --> 00:36:19.640 It's gonna become as natural as breathing. It's just a new 532 00:36:19.640 --> 00:36:27.360 habit, you know, like, you tied your shoes. And so yeah, and I, 533 00:36:27.400 --> 00:36:31.720 you know, I like, um, you know, when we're building toward an 534 00:36:31.720 --> 00:36:35.080 event, like you are, congratulations on having your 535 00:36:35.080 --> 00:36:39.640 first micro event coming up on the 21st. And when we're 536 00:36:39.640 --> 00:36:44.680 building toward an event, we want to create an arc, what we 537 00:36:44.680 --> 00:36:47.560 don't want to do is be repetitive. We don't want to 538 00:36:47.560 --> 00:36:50.440 spam, come to my event, come to my event, I'm having an event, 539 00:36:50.440 --> 00:36:52.800 come to my event, like people tune you out, and they won't 540 00:36:52.800 --> 00:36:57.000 even go to your page. So you're going to really create an arc. 541 00:36:57.200 --> 00:37:01.480 And so we've got, you know, whatever's left 789 10 days, 542 00:37:01.480 --> 00:37:06.920 right. And, and so, um, as you create the arc, and you can get 543 00:37:06.920 --> 00:37:11.800 help, you know, from chat to PT, again, I don't recommend having 544 00:37:11.800 --> 00:37:15.560 chat to PT right for you, because it's not level 10. It's 545 00:37:15.560 --> 00:37:21.560 not. But it really can give you some ideas. And it can be a co 546 00:37:21.560 --> 00:37:26.840 labor with you. Okay. And so the arc is where you start kind of 547 00:37:26.840 --> 00:37:31.280 stirring the pot about why does this even matter? What's the 548 00:37:31.280 --> 00:37:34.840 need? You know, what are you talking about? Why is this 549 00:37:34.840 --> 00:37:37.920 different? Like, you have to just even get their attention. 550 00:37:38.240 --> 00:37:43.960 And then it moves more to Wow, she's talking to me. And then it 551 00:37:43.960 --> 00:37:48.200 moves to like, wow, I got to make a decision. I really should 552 00:37:48.200 --> 00:37:52.040 attend this. This is what I've been looking for. Right. And 553 00:37:52.680 --> 00:37:56.840 those of you that know me, it's just interesting. I don't set 554 00:37:56.840 --> 00:38:02.000 out to do this. But I just do it somehow. I just tend to be 555 00:38:02.000 --> 00:38:05.960 contrarian. It's like, when the masses go this way, I go this 556 00:38:05.960 --> 00:38:09.520 way. When others zig I zag I've been this way all my life. I 557 00:38:09.520 --> 00:38:12.680 don't know why that that's maybe some of you relate. Some of you 558 00:38:12.720 --> 00:38:16.720 are like that, but it has served me really, really well. And so 559 00:38:16.720 --> 00:38:21.640 right now, like when there's just this hustle culture, and 560 00:38:21.800 --> 00:38:25.280 I've listened to coaches that I can't even listen anymore. And 561 00:38:25.280 --> 00:38:28.240 they're brilliant. And they're doing great things. But it's 562 00:38:28.240 --> 00:38:32.840 exhausting even to listen to it and let alone do what they're 563 00:38:32.840 --> 00:38:36.960 asking me to do. And, and this is what's out there. And it is, 564 00:38:36.960 --> 00:38:40.160 you know, first of all, there's the bro club, you know, the 565 00:38:40.160 --> 00:38:44.960 heavy hitter bros that are just like testosterone filled, you 566 00:38:44.960 --> 00:38:49.560 know, that burns us women out. But now you got women operating 567 00:38:49.560 --> 00:38:52.800 in masculine energy that are just modeling after the bro 568 00:38:52.800 --> 00:38:59.080 club. And it's just this hustle culture, this grind it out. And 569 00:38:59.080 --> 00:39:02.600 so, you know, here comes Brenda going, well, you would you like 570 00:39:02.600 --> 00:39:06.400 to build with peace, but that's what God put on my heart, right? 571 00:39:06.400 --> 00:39:09.400 I'm not deliberately trying to be contrarian, but I end up 572 00:39:09.400 --> 00:39:13.680 being contrarian, and it serves me well, right. And so think 573 00:39:13.680 --> 00:39:18.080 about that. Think about, you know, I always do this with you 574 00:39:18.080 --> 00:39:22.680 when we set up clarity, which is the first step, right? First, 575 00:39:22.680 --> 00:39:26.520 you've got to be absolutely clear on your niche, who you're 576 00:39:26.520 --> 00:39:30.320 serving. And I'm not talking a broad sweep, like women over 50. 577 00:39:30.320 --> 00:39:33.600 That's not a niche, that's half the population, right. But I'm 578 00:39:33.600 --> 00:39:36.800 talking about when you really know your niche, and you're 579 00:39:36.800 --> 00:39:40.560 speaking to that niche, then you need to know the now 580 00:39:40.560 --> 00:39:44.080 problem that they're struggling with, you've got to feel into 581 00:39:44.080 --> 00:39:49.760 that, like, when you explain the now problem, would they say that? 582 00:39:50.360 --> 00:39:55.400 Like, are they laying in bed wide awake saying, you know, 583 00:39:55.440 --> 00:39:58.640 some of the things that we say as coaches that people just 584 00:39:58.640 --> 00:40:00.120 wouldn't say, right? 585 00:40:00.000 --> 00:40:07.880 And so it's got to be in words that make sense to them, right? 586 00:40:07.880 --> 00:40:11.040 The now problem that you solve so that everything 587 00:40:11.040 --> 00:40:16.320 that you're writing is focusing on solutions to a problem, 588 00:40:16.320 --> 00:40:18.840 results that they desire. 589 00:40:18.840 --> 00:40:22.560 And when you do that, everybody resonates. 590 00:40:22.560 --> 00:40:24.720 I mean, your ideal clients, not everybody, 591 00:40:24.720 --> 00:40:29.280 but your ideal clients just resonate, OK? 592 00:40:29.280 --> 00:40:33.000 So that's why we always start with the clarity first. 593 00:40:33.000 --> 00:40:36.160 And so when it comes that way, it 594 00:40:36.160 --> 00:40:39.680 stops being hard because your mind's 595 00:40:39.680 --> 00:40:45.160 going to always be going, like, if you can keep a story bank 596 00:40:45.160 --> 00:40:49.320 and you could just be thinking about conversations you've had, 597 00:40:49.320 --> 00:40:53.000 lessons you're learning, experiences, funny stories, 598 00:40:53.000 --> 00:40:55.320 like just jot those down all the time, 599 00:40:55.320 --> 00:40:58.280 it becomes great content. 600 00:40:58.280 --> 00:41:02.760 So that story is the best form of teaching and writing. 601 00:41:02.760 --> 00:41:06.240 OK, I think we've covered a lot of ground, 602 00:41:06.240 --> 00:41:10.040 but mainly we've really talked about the mindset 603 00:41:10.040 --> 00:41:13.600 and the privilege that we have with social media. 604 00:41:13.600 --> 00:41:15.880 And then around the skill set, we just 605 00:41:15.880 --> 00:41:19.000 happen to zone in on Facebook and using 606 00:41:19.000 --> 00:41:22.040 your profile and your Facebook community 607 00:41:22.040 --> 00:41:24.840 to build community, right? 608 00:41:24.840 --> 00:41:27.480 Which becomes super important. 609 00:41:27.480 --> 00:41:29.920 That becomes a very loyal tribe. 610 00:41:29.920 --> 00:41:34.480 And we'll go deeper from there. 611 00:41:34.480 --> 00:41:41.440 And then I go even more intimate with micro events. 612 00:41:41.440 --> 00:41:46.520 And I go very intimate with a special way 613 00:41:46.520 --> 00:41:49.480 of using messenger chat groups. 614 00:41:49.480 --> 00:41:53.400 So these things all hold together 615 00:41:53.400 --> 00:41:55.960 where it's concentric circles. 616 00:41:55.960 --> 00:42:00.040 Jesus ministered to the 12, and he had the three. 617 00:42:00.040 --> 00:42:04.000 And we're doing the same type of thing. 618 00:42:04.000 --> 00:42:05.240 All right, sisters. 619 00:42:05.240 --> 00:42:08.320 Until next time, I pray this blesses you. 620 00:42:08.320 --> 00:42:09.880 And we'll talk soon. 621 00:42:09.880 --> 00:42:11.680 Take care.