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you

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you

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you

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hey, everybody!

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all right, all right.

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Hello, everybody!

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I'm just setting the livestreaming

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Emi, Linda, welcome, welcome.

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All right, we will dive into it in just one sec.

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We are good to go. How are you guys feeling today?

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Drop in the chat from 1 to 10. You feeling good? You guys okay?

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5. I hope by the end of the call you're gonna feel better.

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Erica, okay. Sarah, thank you. Linda, okay. Cool.

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All right, so I'm gonna go through a quick note.

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We're gonna be going over that quick note like on every call.

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But before I do that, I want to welcome you to the first week.

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It's your first week.

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This call specifically is the post and launch and post-launch,

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which I will be hosting.

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My name is Hugh Clydes, and I'm the marketing manager here at the Rainmaker family.

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And I figure I took it.

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I am responsible for pretty much anything marketing related.

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This is myself and Steven that runs all of our marketing

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from Instagram to paid ads to everything you see pretty much.

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So I'm excited to share some cool stuff with you today.

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And I'm just letting more people come in.

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Before we do, I would like to go over this talk.

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That's just to bring awareness to everybody.

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So here's a two-minute breakdown on what is gonna happen

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and to give you guys awareness.

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So this call will be one hour every week.

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We do recommend all Rainmakers to have at least two coaching calls every week.

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One should be a Mindset Monday call.

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And the other one is whichever aligns best with your business.

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That could be the pre-launch and post-launch,

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or it could be scaling depending on where you are.

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The goal of these calls are to keep you moving forward,

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whether it's like answering your question,

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bringing new things to you,

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and allowing everyone really to learn with each other

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and ask questions as they need.

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Only questions in this call related to launch and post-launch.

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This doesn't mean that if you have questions regarding something else,

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I'm not able to help.

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But since this is my expertise, I'll be able to help you better

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if you ask questions related to those topics.

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And again, if I can, I will help you with however I can.

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Another thing I want to make you guys aware of,

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yeah, feel free to turn your video on if you can,

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if you're in a place that allows you to be fully present with us.

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And so we can make like highly interactive.

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And that's pretty much it.

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Let's dive in.

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All right.

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So what I want to go over with you guys today is,

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oh, yes, Erica, let's go.

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Oh, yes, Erica, let's go.

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Sorry, so I just want to clarify, are you here to, like, help us with, like, our PPC campaigns and how they're set up in the bids? Like, is this the old Friday call or is this different?

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It's different. It's different. This one today, specifically, we're going to talk about leads.

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So, I will be bringing, yeah, new themes to you. For the PPC ones, we have, let me see, I need to look at the calendar.

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I was a little confused, so I thought post and post launch might be, like, PPC refinement and things like that, but it doesn't sound like that's the case.

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Yeah, no, it's not, but I can give my 2 cents as well and help you with that too. Yeah.

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Okay, do you know, sorry, and then would it be the Thursday call that you joined for more PPC focused?

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I believe it's the Thursday. Yeah, I believe it's the Thursday call. Yes. Yes. Okay. I need to look back at the calendar, but I believe it's that one. Yeah.

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I'm looking at the calendar that's on the, it says there's a scaling systems and AI for business owners ready to scale with systems automations or AI. So, I guess.

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Mm-hmm. I mean, we can go over, we can go over here for sure. I can, I can help you with that, but this call is specifically the way that I, we can go over on the second part of this call, because I'll share with you.

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So, here's the agenda is I'm going to go, I'm going to share with you a presentation that I put together.

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We're going to go over leads and focus on that for a little bit, and then at the end, I open for questions that can be questions related to the topic I just showed you, which is the theme for today.

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So, how to generate leads, how to generate leads with stories. And then, but if you have questions, like broad questions, anything that you need help with, I will go over that on that part. Sounds good.

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Yeah. So, like in the case of like ranking and things like that, this is, that could be answered in the second half of the call.

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Yes. Yes. Yes. Yes. Awesome. Cool beans. I'm going to go ahead and share my screen. Give me one sec.

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Can you guys see my screen?

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Cool. Great. So, turn your Instagram stories into sales for, oh, I'm just allowing more people to come in.

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Hello. Hello. Welcome. So, we'll dive into this proven. It's, those are the three main components you need to actually generate a sale from your Instagram stories.

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Now, one quick note is what I'm going to share with you guys. I'm talking about Instagram stories. Take the concept and you can apply anywhere.

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In fact, we have used the strategy that I'm going to share with you. We use through our emails, we use through our like many different campaigns, Facebook ads, and they work the exact same way.

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In fact, one of our best top performing emails that we managed to generate about 50 calls from one email that was basically taking one story lead generation and converting into an email.

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So, you can see the power of it that you can apply. I'm just going to open the window because it's a little bit long. Give me one sec, guys.

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You can see the power of it that is not just making one story for the sake of making one story and generating sales on the stories. You can use that for anywhere, any platform.

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So, turn your stories into leads using story lead generation. Here's what they want to sell on stories.

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500 million people watch stories daily. It doesn't mean they will watch your stories daily, but this means it's one of the features on Instagram that is most engaging.

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People are ready to use that because it's super simple on the tip fingers and they're using on a daily basis.

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So, stories is at the top of the app, the highest attention. It's intimate, raw, behind the scenes, builds trust fast.

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Viewers are already warm leads. So, if they follow you, they are following your stories. They're more likely to take an action as well.

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Stories equal your secret conversion machine. And again, I'm sharing your stories, but take those principles for any platform that you use.

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Mistakes that kill sales, this is for your stories. A lot of you guys will have media channels where you're not showing your face,

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but you can still share your lifestyle. You can still share a project that you're working on.

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So, only posting lifestyle, this will kill your sales because you're never giving people opportunity

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to engage with you and actually ask you questions or buy from you. Never asking for the sale.

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People will only take action if you tell them to do so. If you don't tell them, they will never take an action.

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don't be afraid to actually ask like,

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hey, you want this?

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DM me the word or comment something

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and they will take an action.

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Talking futures instead of outcomes.

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This essentially is, let's say,

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if you were sharing,

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this is transformation versus features, right?

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Let's say when we were talking about an iPhone,

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so we can say, oh yeah, you can make calls,

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you can do this, you can do that.

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But instead of selling the futures,

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what is like, hey, how much would it be worth for you

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to be able to call your mom

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in the other side of the world, hypothetically, right?

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So it's more like the pain connected to a transformation.

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Always when you're selling,

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we wanna sell a transformation, not just a feature.

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And no consistent narrative, no proof and no CTA.

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CTA stands for call to action,

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not leading people to an action.

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So fix those and watch your conversions rise.

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We'll dive into more specifics.

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I'll show examples as well.

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But these are things that you want to avoid.

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What is a lead generation?

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I know we have people in different levels of their business.

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So a lead generation essentially is the progress

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of finding people who are interested in what do you offer

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and giving them the value.

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And in return,

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they will give you their contact information.

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This is like an email, phone number,

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and this essentially like they get to your pipeline,

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you can follow up with them later.

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You can call them later.

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This is what in marketing we call a lead.

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There's also a code lead and a warm lead.

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A code lead is someone that just got to know you,

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just got to know about your business.

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They just gave you their contact information.

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And a warm lead is someone

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that they had been following you for a while.

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They have been on your email list and so on, right?

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So a lead is someone who gives you their email

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and phone number essentially to simplify.

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That is what we call a lead.

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How business do it online?

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So they have landing pages with free guides or webinars,

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social media posts with click the link to learn more

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or DM me the keyword.

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You'll see this a lot of social media nowadays

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and the newsletters or ads,

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they ask people to sign up, right?

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Hey, sign up for my newsletter.

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This is basically a lead generation.

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Without leads, we have no one to sell.

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This means without leads, we don't have a business

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because our business is dead.

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So that's why this is one of the most important things

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that we value in marketing

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and you should value in marketing.

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You want to learn how to increase efficiently

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the volume of leads.

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So what I'm gonna show you here now, guys,

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it's a lead generation template

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that we have been using over and over

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through our social media.

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And this template alone is responsible

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for generating over 250,000 leads alone to our business.

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So you can use, the reason this works

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is because it's highly engaging,

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but also you can use in your personal brand

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or your media channel as well.

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So lead generation, I'm not gonna break it down to you.

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I would love to have a moment very soon

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where we can talk a little bit about this,

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but I'm gonna share with you what is the process here.

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So first we have a viral video.

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When it's a query, this is just like a funny meme video.

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It's like, it's a guy in the highway.

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It's just funny, right?

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And then the next one is like,

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do you feel overwhelmed by the numbers of AI tools

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being released every day?

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We are essentially using this lead generation

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to drive people to our AI offer.

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And then once you know which AI tools

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have been game changer for us, yes or no.

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And then we have finally a CTA here.

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I will move on to the next example.

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Again, these are highly proven.

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Wherever you put this, if it's your email,

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if it's on your Facebook, TikTok, doesn't matter.

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It's gonna work because it's proven.

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So are using AI, this one is again to our AI offer.

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And we posted this like not long ago.

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And if you go to our stories, highlights, whatever,

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you're gonna find some of those as well

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because we still use to this day.

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Even though we have, yeah.

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So we are using AI.

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Sorry, are you using AI to make money?

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Yes or no.

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What if I told you we could give you

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the exact directions to 3K, 5K, or even 10K months

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while everyone still thinks of using ChatterBot and so on.

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You get like, I get to connect with them, relate with them.

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And then all I have to do is join our free workshop,

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this Friday.

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Friday, so this you can see CTA here, super strong,

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and then 99% have the tools,

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only 1% know where the money is.

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So you can see I'm sharing facts, it's factual,

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and then because of that,

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they take them to the journey,

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three days left, our business workshop,

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I'm not gonna give away too much of the process

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that I think behind this,

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because I want to engage with you guys,

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ask you questions, and then I'll break it down for you.

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So this Friday, 9 a.m. PST,

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we're giving you the 90-day AI business plan

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unlike anything I've ever seen before.

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So this is another lead gen template that we use.

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And another one here, do you work at a full-time job?

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You can see the offer now changed.

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I was talking about AI,

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and if you want to learn about AI,

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take them and then a CTA.

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Now this one is completely different.

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Do you work at a full-time job?

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You can see how the avatar have changed,

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but the template didn't.

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The template is still the same.

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Are you looking to create financial flexibility

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for you and your family,

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but don't know where to start?

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And then max and max.

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So you'll see how there is a trend,

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there's a pattern, right?

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I have a gift for you,

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have you embraced this year?

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If you said yes, and then CTA at the end.

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So a question that I have for you guys is,

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what do you notice about those stories?

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What do you see?

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What calls your attention?

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I'll go back.

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Feel free to unmute or drop in the chat.

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Okay, Linda, you have seen those

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and wonder how successful they are.

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Okay, great.

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Questions to get you engaged,

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it leads them to the next slide.

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Great, great.

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Anything else that you guys notice here?

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CTA, yes.

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We use always using a CTA at the end.

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So Linda catches your interest from the beginning.

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Yes, exactly.

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So I will break it down now for you guys.

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Exactly, what is our thinking process?

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If you choose out your audience quickly, yes.

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Amazing.

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Yeah, great point guys.

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Everything you shared, I completely agree.

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And now you're gonna be able to see it a little bit better.

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So essentially what I'm doing here is on Instagram,

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your first story is the most important story

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of your entire carousel.

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Because that is when you grab attention

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and also retention.

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Because Instagram, let's say if you get 500 views

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on your first story, most likely,

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let's say you post three slides or four slides,

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your first slide, oh, I raised my hand,

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I don't know how to do that.

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If you do that, you'll see like the last slide

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will probably have like 200 to 100 people, right?

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So the first one is important.

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What I'm doing here is not just a meme,

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I'm making it relatable to everybody

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that is watching this, okay?

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It's never just a meme, it's never unintentional,

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it's always intentional.

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Second one here, again, I'm relating to their pain, okay?

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Do you feel overwhelmed by the number of new AI tools

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being released every day?

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Probably, if I ask you guys here,

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you probably can resonate with that as well.

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Oh yeah, NanoBanana is here,

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then the other day, ChatGPT5,

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and then the other day, there's just way too many

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and then you get like frustrated,

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like you don't know where to go, so many subscriptions.

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So I'm relating, connecting with them,

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now I get a little bit personal, right?

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And then do you know which AI tool

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have been a game changer for us?

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So I'm sharing this with our followers,

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like these are our people,

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they look up for us in a way, shape or form.

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So if, and they know that we, and they like our stuff,

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so if they know, sorry, by them liking our stuff,

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I'm just letting someone else coming in.

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And Sarah, yeah, welcome.

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So by asking this question, these open questions,

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like, oh yeah, I would love to know,

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this creates curiosity.

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So you see, connection, relatability, and then curiosity,

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and then at the end, I'm giving them a reason to click.

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If you don't give them a reason to click,

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they are never gonna click at your CTA, okay?

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And that reason should be strong enough.

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Remember, create a connection, connection,

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and at the end here, we are going to,

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yeah, to run this, but you change our mind.

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So already create a super strong CTA here.

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Like we're not gonna do this, but we decided to do this.

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And this was actually factual.

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I had to push Stephen really hard to the.

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this. A couple of weeks ago, we ran a special workshop to our private community. We did

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not plan to run it again anytime soon, but the feedback was so incredible that we decided

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to open the doors to our Instagram community this time. So now I'm giving something valuable

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to them, giving that reason, like, hey, this was so awesome. People liked, would you like

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to join? We're doing this for one last time. So yeah, second chance. Turns out, I think

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we got 1,000 people to show up to this workshop, which I think to your question, Linda, I think

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that shows that this stuff is proven. So next slide here, breakdown again. Are you using

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AI to make money? I'm asking a question, but it's not just a random question. A question

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that I can qualify that person already in the first slide. If they say, yes, I'm making

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money, great. In a sense, that's not for you. If you're not making money with AI, this is

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the person that I'm targeting, right? So I'm qualifying them straight in the first slide.

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What if I told you I could give you the exact directions, 3K, 5K? So if someone here is

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already making money with AI, they're already doing 10K, 5K, whatever that is, this is not

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for them. And it's okay, because this offer is specifically for someone that is not making

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money with AI, right? Or let's say, if in this case, I wanted to target people making

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money with AI, I would say, like, are using AI to make money? They say yes. And then on

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the second slide here, I would say, you are probably making 3, 5, or 10K, but you don't

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know how to get to 50K, right? So remember, I connect with them. They ask, they answer

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the question internally. Then they go to the next slide. I have a solution to their answer.

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So they're most likely to take an action because I'm offering them a solution, right?

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So while everyone still thinks they're using Ched GPT as the way successful to online business,

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all they have to do is join our free workshop, you get it. And then 99%, I give them a fact,

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because again, they already said they don't make money. And 99% of the people that are

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using AI are not making money. They will feel like, oh, wow, this guy is talking like directly

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to me, like he knows me, right? So three days, three days last hour best workshop yet.

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And then I give them the solution. Always remember, you need to give them a reason.

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Essentially what I'm, what I'm giving them as a solution is only 1% know where the money

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is. If you want to learn how to do this, join our workshop. So it's, is it, can you guys

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see now that template in a different way now? Is it a little bit more clear? Yes. Awesome.

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So last one, I think, is this the last one? Yeah, we'll have a few more, but so this one,

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you can see that I'm talking to a different avatar now. So when I'm going to these example

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guys, think of your own ideal customer avatar. How can you grab their attention, connect

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with them, make it relatable, and then also give them something that it's so good that

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they're going to feel like, I need to say yes to this. I cannot say no, like I need

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to click this. Right. And essentially, I think someone said you're, you are giving them the

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next step in marketing. That's essentially what we do. We are selling only the next step.

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Okay. So in this case, when you are starting small, you're going to be, you're going to

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wear different hats. You're going to do marketing. You're going to do sales. Everything's going

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to be you. But once you grow your company to a big size, you'll see that some, you,

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you're probably going to hire people to, to do sales for you, to close for you. And at

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that point, our, our goal with marketing is get people to knock on the door, right? Get

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people to show up, get leads. And then the sales is like, Hey, welcome in. And then the

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sales happen, right? So in this case, I'm completely different avatar. Do you work at

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a full-time job? Yes or no? If they say no, again, all the next slide doesn't matter for

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them because they are not my idea of customer avatar. If they say yes, everything else is

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going to, it's going to make sense to them. So are you looking to create financial flexibility

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for you and your family, but you don't know where to start? Again, if they say yes here,

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they say yes here. I got them already hooked because I related to them so much that they

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feel like, Oh, wow. Like this guy, this guy knows what I'm, what I'm going through. So if

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that's you, I might have something for you. Swipe, creating curiosity, remove any

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distractions you may have around you and watch this free training. This might change your

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life. Once you watch the training, we'll help you get started. So I create a curiosity. I

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didn't say exactly what their training is, but when, if they are looking for this, they

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will most likely watch that training at some point. This is just a different CTA.

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I will never use two CTAs in one carousel,

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but that's just to show you guys the difference.

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So this could be a different angle.

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We're looking to five ambitious mommas

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who wants to start a remote business in 2025.

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Watch this free training,

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and we'll help you get started.

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Sign me up.

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So a lot of you guys are probably here

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because you saw a lead generation.

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You just didn't know, right?

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You saw maybe an email.

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It described everything that you go through so strong

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that you felt like, wow, I need this,

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and this is for me.

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Essentially, that is when the transformation happens.

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When you talk,

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I usually say that marketing is like we are doctors.

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And so when you go to a doctor,

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you have, let's say, you're feeling a pain,

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your head is hurting,

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and you go there and you say,

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I'm feeling this pain.

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I don't know exactly what I'm feeling.

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You're a doctor in a matter of like,

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they will ask you three simple questions

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in a matter of a minute or two.

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They'll be able to describe exactly what you're feeling.

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That's essentially our job.

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When we are talking to our leads,

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to our customer avatar,

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we want to describe their pain,

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their desire so well that they feel like,

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wow, this guy really understands me,

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really understands what I'm going through.

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And of course, your offer needs to validate that.

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You actually need to create something

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that is transformational for that.

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That is where the magic happens.

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Let me just take a look at the chat.

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Oh yeah, it's going,

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like right now it's going super, super viral.

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People are replicating that over and over.

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And then I will not go over this one,

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like from the top to the end,

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but I'll let you guys digest it.

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And then tell me what do you see in this one

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based on the last three ones that we reviewed,

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what do you see happening here in this four slides?

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You can unmute yourself if you want,

417
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or you can drop in the chat.

418
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First slide, what am I trying to do in the first slide?

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Anyone?

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Yes.

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And yes, curiosity.

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That's pretty much it.

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I'm just trying to build curiosity,

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so I sell them the next slide.

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And then the next slide, I'm trying to engage,

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but make it relatable so I can sell the next slide.

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Next slide, I'm giving them a reason, whoops,

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plus adding curiosity as well.

429
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Giving them reason, curiosity,

430
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giving them reason, curiosity for the CTA.

431
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So I'm gonna give you guys the Legion framework.

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You can screenshot this after I go through it,

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which is number one is all you wanna do

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is you want to create engagement.

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That's the first thing you wanna do, first slide.

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Secondly, you want to make sure that it feels relatable.

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It's relatable to the person,

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your customer avatar that is reading that.

439
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Third, ask questions connected to your audience,

440
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pain point, or desired outcome, okay?

441
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And you can test because sometimes,

442
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depending on the audience,

443
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they're gonna respond super well

444
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based on their pain points,

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but depending on the audience,

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they're gonna respond well based on the desire,

447
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which is like where I see myself in one year from now,

448
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or where I see myself after buying this product from EMI.

449
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How do I perceive myself

450
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after getting that program from Linda?

451
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So add value.

452
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What will they get?

453
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Again, this is more giving them a reason,

454
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like what is the value?

455
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What is in for me if I give one hour of my day

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to go to this workshop?

457
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What is in for me if I get a one-on-one call with Anna?

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So give them the actual reason.

459
00:29:14.000 --> 00:29:17.840
And then lastly is add a clear CTA,

460
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directing people to a link or DM.

461
00:29:22.080 --> 00:29:24.160
Yeah, DM you a keyword,

462
00:29:24.160 --> 00:29:26.680
and then the sales will happen

463
00:29:26.680 --> 00:29:30.240
either by you directing them to a link, right,

464
00:29:30.240 --> 00:29:33.800
to your page, or that could be on the DM,

465
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you're chatting with a person,

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and then the sales happens.

467
00:29:36.400 --> 00:29:40.320
So CTA angles, choose one per story.

468
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When we use more than ones,

469
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I had this question to me previously,

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oh, can I use two or three different CTAs?

471
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The answer is no.

472
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And the reason for this is that

473
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if you give people too many different routes,

474
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they're probably gonna feel confused,

475
00:29:58.360 --> 00:29:59.840
and confused people.

476
00:30:00.000 --> 00:30:05.440
by. Confused people don't take action. They'll most likely not go anywhere. So

477
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one example exclusive is we use this a lot when we started with the AI toolkit, A-Figure-AI toolkit.

478
00:30:15.280 --> 00:30:19.840
Yes, they won't make a decision exactly. Founded members get lifetime access.

479
00:30:20.640 --> 00:30:27.920
Time-sensitive bonus disappeared at midnight today. Scatter is like first and get a one-on-one with

480
00:30:27.920 --> 00:30:34.720
me. Usually this is for coaches because you can't get to do one-on-one with too many people. So you

481
00:30:34.720 --> 00:30:40.800
do that. It feels like adding a little bit more scarcity and a premium as well experience. And

482
00:30:40.800 --> 00:30:47.280
then effortless win is copy-paste this DM script to book three calls per week or proof-driven would

483
00:30:47.280 --> 00:30:55.520
be what Ibrahim used to get actually here. I missed this. Three new clients in the last seven days.

484
00:30:58.720 --> 00:31:04.720
Story selling features. This is essentially how I use, not necessarily you need to use in the same

485
00:31:04.720 --> 00:31:10.560
way, but is we use Pulse, which is qualified leads. Remember what I asked you, like I asked

486
00:31:10.560 --> 00:31:15.760
them questions. I'm qualifying them essentially. It's all intentional. Question box, start a

487
00:31:15.760 --> 00:31:21.680
conversation. This is your routine. You can ask something, let's say, how would you guys feel?

488
00:31:22.400 --> 00:31:30.640
A question box. How would you guys feel if I, let me see, if I did this PDF guide

489
00:31:30.640 --> 00:31:35.840
with my diet and nutrition hacks, whatever, and give it to you for free, whatever that is.

490
00:31:36.480 --> 00:31:42.160
And you start a conversation based on that. Countdown, that will be urgency. That's like

491
00:31:42.160 --> 00:31:46.640
if you're launching something, if you have a launch coming up, you want to do that. And then

492
00:31:46.640 --> 00:31:52.160
link stickers basically to direct people to check out or obtain something similar to this.

493
00:31:52.160 --> 00:31:57.920
And a quiz, segment your audience. So let's say that question that you saw me asking,

494
00:31:57.920 --> 00:32:04.400
yes or no, that quiz, which is like, hey, do you work at a full-time job? Yes or no, right quiz.

495
00:32:04.400 --> 00:32:11.120
And then remember that happens in the first slide. And it's okay. You don't have to say yes,

496
00:32:11.120 --> 00:32:18.400
or like a question that it's similar. You can just ask like different ways because you want

497
00:32:18.400 --> 00:32:23.760
to qualify. You want to get to know, segment your audience, right? So once you figure that out,

498
00:32:23.760 --> 00:32:31.760
it's easy for them to just digest the rest of your sequence. So here are your next steps, which is

499
00:32:32.560 --> 00:32:39.520
pick one offer to promote this week. Now, this doesn't mean that it's for everybody because I

500
00:32:39.520 --> 00:32:44.800
know some of you are in different stages of your business. Some of you are just starting and some

501
00:32:44.800 --> 00:32:49.840
of you are already scaling. Some of you have already a success for Instagram. Some of you

502
00:32:49.840 --> 00:32:55.440
will not have an Instagram account yet. So this doesn't mean promoting your offer means promoting

503
00:32:55.440 --> 00:33:03.440
your product, but this means start using and leveraging those skills in a way, even if it's

504
00:33:03.440 --> 00:33:10.400
sharing value, just for sharing value, just for exercising, just for practicing, okay?

505
00:33:10.400 --> 00:33:16.960
Use this, the start lead generation framework, post daily for seven days. Again, this is if you can,

506
00:33:16.960 --> 00:33:23.760
if you would like to try, okay? Direct replies, links, and conversions, and then optimize based

507
00:33:23.760 --> 00:33:31.040
on what people say, basically. They interact with most. What we call this is every time we launch

508
00:33:31.040 --> 00:33:35.840
something, every time we put something out there, we also ask people questions because their feedback

509
00:33:35.840 --> 00:33:42.320
will help us make our offer even stronger, even better. So if you post something, nobody had any

510
00:33:42.320 --> 00:33:48.160
reaction. You had one or two people, and then you post something else, it got 15 people saying

511
00:33:48.160 --> 00:33:54.560
something about that, right? Oh, like interaction. This means like that angle is probably going to

512
00:33:54.560 --> 00:34:01.680
work better. So we go for that angle. Remember when I shared pain and desire? So let's say

513
00:34:02.560 --> 00:34:07.520
if our AI angle is like, hey, do you feel overwhelmed? There are so many AI tools,

514
00:34:07.520 --> 00:34:12.960
but if people don't relate as much to that, I will try a different angle, which is like,

515
00:34:12.960 --> 00:34:20.560
hey, how would you feel if I showed you how to generate, let's say, your first $100 with AI

516
00:34:20.560 --> 00:34:28.639
in the next 24 hours? And then I say, if that angle works best, I know that my audience,

517
00:34:29.199 --> 00:34:35.679
they engage more, they relate more with the desired outcome than the actual pain that

518
00:34:35.679 --> 00:34:42.000
they are going through, right? So that helps knowing what your audience likes most.

519
00:34:43.600 --> 00:34:45.280
Usually post once a day. That's awesome.

520
00:34:47.760 --> 00:34:48.480
Nice, Anna.

521
00:34:50.960 --> 00:34:56.239
All right. And that was it for the story lead generation, guys.

522
00:34:57.120 --> 00:34:59.840
I'd love to open now for questions.

523
00:35:00.000 --> 00:35:03.320
and give me one sec.

524
00:35:03.320 --> 00:35:06.880
I have a feeling that I left something out of this,

525
00:35:06.880 --> 00:35:08.420
this presentation.

526
00:35:09.600 --> 00:35:10.760
Give me one sec.

527
00:35:19.400 --> 00:35:22.160
No, it's, yeah, it's good, it's good.

528
00:35:22.160 --> 00:35:23.200
It's good.

529
00:35:23.200 --> 00:35:24.600
Cool.

530
00:35:24.600 --> 00:35:27.000
Oh, I still have my hand raised for some reason.

531
00:35:30.320 --> 00:35:34.960
Lower hand, yes.

532
00:35:34.960 --> 00:35:35.800
Yes, Anna.

533
00:35:42.320 --> 00:35:43.260
You are mute.

534
00:35:46.600 --> 00:35:47.540
Okay, sorry.

535
00:35:48.640 --> 00:35:52.040
I wanted for you to take a look at my handle

536
00:35:52.040 --> 00:35:55.800
on my website, on that website, but yeah, my Insta,

537
00:35:55.800 --> 00:35:59.160
because I only have 200.

538
00:35:59.200 --> 00:36:02.860
I post every day, but I only have like 200 something.

539
00:36:04.600 --> 00:36:09.600
And my niche is more like special needs mom.

540
00:36:11.640 --> 00:36:16.640
I'm an author, writer, and so that's, that's my niche.

541
00:36:18.640 --> 00:36:22.960
So it's Anna Munoz, 8400.

542
00:36:24.560 --> 00:36:27.760
Can you, can you send me the link here of your Instagram?

543
00:36:29.400 --> 00:36:30.720
Or your handle?

544
00:36:30.720 --> 00:36:32.120
Yeah, my handle, hold on.

545
00:36:43.880 --> 00:36:46.380
Amy, I'll get to your question next.

546
00:36:48.240 --> 00:36:49.080
Awesome.

547
00:36:59.160 --> 00:37:00.000
Okay.

548
00:37:13.200 --> 00:37:14.480
Am I in the right page?

549
00:37:16.280 --> 00:37:17.760
Yes.

550
00:37:17.760 --> 00:37:18.760
Awesome.

551
00:37:18.760 --> 00:37:21.080
Can you tell me what you are,

552
00:37:21.080 --> 00:37:23.340
what is your goal with this brand?

553
00:37:24.060 --> 00:37:28.460
Well, I am, I'm a, I'm an author,

554
00:37:28.460 --> 00:37:33.460
so I'm just wanting people to continue to follow me,

555
00:37:33.580 --> 00:37:37.020
to buy my book, and to, and I'm also, you know,

556
00:37:37.020 --> 00:37:40.300
like with the Rainmakers, I'm innovating a product,

557
00:37:40.300 --> 00:37:44.500
so that's gonna be coming out in the next few months.

558
00:37:44.500 --> 00:37:49.500
So, but it's mainly to get people to buy my products,

559
00:37:50.500 --> 00:37:55.020
and also for encouragement for single moms

560
00:37:55.020 --> 00:37:56.400
with special needs.

561
00:37:58.820 --> 00:38:01.220
So that's, yeah, go ahead.

562
00:38:01.220 --> 00:38:03.140
No, go on, go on.

563
00:38:03.140 --> 00:38:08.140
Yeah, I'm not necessarily wanting to push like my products

564
00:38:08.500 --> 00:38:10.820
or anything like that, I don't, I, it's,

565
00:38:10.820 --> 00:38:15.820
mine is not so much of making money on digital,

566
00:38:16.380 --> 00:38:21.380
but it's to get more of a following for the next thing.

567
00:38:24.140 --> 00:38:25.540
Okay, got it, got it.

568
00:38:26.620 --> 00:38:29.780
So good thing that you, you put your face out there,

569
00:38:29.780 --> 00:38:30.700
which is awesome.

570
00:38:32.580 --> 00:38:34.780
What do you wanna do if you wanna grow a following

571
00:38:34.780 --> 00:38:37.780
is you wanna use templates that are proven

572
00:38:37.780 --> 00:38:41.020
that will help you grow a following.

573
00:38:41.020 --> 00:38:46.020
So this essentially means there is,

574
00:38:46.420 --> 00:38:49.340
there are formats on Instagram that people are used to,

575
00:38:49.340 --> 00:38:51.420
and they will most, like, they will feel like,

576
00:38:51.420 --> 00:38:53.960
they will engage more because that is native

577
00:38:53.960 --> 00:38:55.220
to the platform, right?

578
00:38:55.220 --> 00:38:57.260
Every single platform, they have this,

579
00:38:57.260 --> 00:39:00.260
TikTok, YouTube, LinkedIn, everything.

580
00:39:00.260 --> 00:39:03.220
So you wanna find out what are those templates

581
00:39:03.220 --> 00:39:05.180
that people can relate to you more,

582
00:39:05.180 --> 00:39:07.420
and then you start creating content

583
00:39:07.420 --> 00:39:09.380
based on those templates.

584
00:39:09.380 --> 00:39:11.820
For you, since you're an author,

585
00:39:11.820 --> 00:39:15.340
I would definitely use one template that I,

586
00:39:15.340 --> 00:39:19.540
that is called, this is for another call,

587
00:39:19.540 --> 00:39:21.360
but I can share with you guys.

588
00:39:22.500 --> 00:39:26.940
I usually share this with our business accelerator people.

589
00:39:26.940 --> 00:39:29.620
Give me one sec, I'll share with you this,

590
00:39:29.620 --> 00:39:34.100
because I think it'll be helpful for you to look at,

591
00:39:34.100 --> 00:39:36.940
like, what are other templates that there is on Instagram

592
00:39:36.940 --> 00:39:38.980
and how you can leverage that?

593
00:39:39.580 --> 00:39:40.420
Give me one sec.

594
00:39:42.020 --> 00:39:43.300
Just open here.

595
00:39:55.340 --> 00:39:58.420
Let me know if you can see my screen.

596
00:39:58.420 --> 00:39:59.260
Yes.

597
00:40:00.880 --> 00:40:01.720
Yeah, cool.

598
00:40:03.320 --> 00:40:04.920
Give me one sec.

599
00:40:15.040 --> 00:40:16.000
Here.

600
00:40:16.000 --> 00:40:20.680
So these are like right now viral formats

601
00:40:20.680 --> 00:40:25.380
in this presentation, I'm going over media channel, okay?

602
00:40:25.380 --> 00:40:29.400
But you can see similar to this,

603
00:40:29.400 --> 00:40:31.800
you can have templates for personal brands.

604
00:40:31.800 --> 00:40:32.920
So we have the news,

605
00:40:32.920 --> 00:40:36.800
you've probably seen this all over Instagram at this point.

606
00:40:36.800 --> 00:40:38.240
And then the Twitter format,

607
00:40:38.240 --> 00:40:41.140
this is where you can share a video with your face.

608
00:40:41.140 --> 00:40:43.160
Since you have a personal brand,

609
00:40:43.160 --> 00:40:46.600
it's easy to just post like a full video,

610
00:40:46.600 --> 00:40:48.000
the meme and the quote.

611
00:40:48.000 --> 00:40:50.360
I think for your page, since you're an author,

612
00:40:50.360 --> 00:40:52.160
you can post quote like this

613
00:40:53.080 --> 00:40:55.960
with sentences and parts of your book.

614
00:40:55.960 --> 00:40:58.900
Even depending like some images in the background,

615
00:40:58.900 --> 00:41:02.380
that feels more native to your Instagram.

616
00:41:02.380 --> 00:41:04.820
And you can go viral by that

617
00:41:04.820 --> 00:41:09.300
and then you can get people to follow you, essentially.

618
00:41:09.300 --> 00:41:14.260
So I would recommend quotes starting to post,

619
00:41:14.260 --> 00:41:15.360
give me one sec.

620
00:41:15.360 --> 00:41:18.300
Yeah, post quotes, they really help,

621
00:41:18.300 --> 00:41:19.420
especially on your niche.

622
00:41:19.420 --> 00:41:23.060
I can show you a brand that it's heard

623
00:41:24.060 --> 00:41:27.060
as just for you to see like what they post on a daily basis.

624
00:41:27.060 --> 00:41:28.700
It looks like this.

625
00:41:28.700 --> 00:41:30.300
Again, you have a personal brand.

626
00:41:30.300 --> 00:41:32.100
I'm not saying go and do this,

627
00:41:32.100 --> 00:41:35.420
but you can share your thoughts like this.

628
00:41:35.420 --> 00:41:37.300
And they will have like your logo here.

629
00:41:37.300 --> 00:41:39.860
I'll show you how we have in the Rainmaker.

630
00:41:39.860 --> 00:41:42.260
This is what we call like a quote style,

631
00:41:43.580 --> 00:41:44.860
the Rainmaker family.

632
00:41:44.860 --> 00:41:47.020
We have a lot of those styles.

633
00:41:48.940 --> 00:41:51.580
So you can share your thoughts like this.

634
00:41:52.580 --> 00:41:55.420
So sec.

635
00:41:57.900 --> 00:41:59.500
Yeah, it could be in this format.

636
00:41:59.500 --> 00:42:00.620
Can you see?

637
00:42:00.620 --> 00:42:03.020
And this, for instance, this could be like a part

638
00:42:03.020 --> 00:42:06.940
of the story that you have on your books.

639
00:42:06.940 --> 00:42:09.940
Or this could be like this as well,

640
00:42:09.940 --> 00:42:13.060
like a thought that you're sharing with your audience.

641
00:42:13.060 --> 00:42:15.180
This creates connection as well.

642
00:42:15.180 --> 00:42:17.620
And it feels more native to the audience.

643
00:42:18.620 --> 00:42:19.580
Okay.

644
00:42:19.580 --> 00:42:21.540
Let me go back to your Instagram.

645
00:42:23.940 --> 00:42:25.700
Wait, I lost your Instagram.

646
00:42:27.060 --> 00:42:27.900
Find it here.

647
00:42:33.940 --> 00:42:35.980
And then give me one sec.

648
00:42:35.980 --> 00:42:39.580
So bio, do you have access to our media channel mastery?

649
00:42:40.500 --> 00:42:41.460
I think you do.

650
00:42:41.460 --> 00:42:42.540
Yes, I do.

651
00:42:42.540 --> 00:42:43.380
Yeah.

652
00:42:43.380 --> 00:42:45.140
So I would definitely watch that

653
00:42:45.340 --> 00:42:50.260
because a lot of the things that I actually shared in this,

654
00:42:50.260 --> 00:42:55.260
it's inside of the media channel mastery, a lot of this.

655
00:42:55.500 --> 00:42:57.700
So you're gonna have a pretty good idea

656
00:42:57.700 --> 00:43:00.580
how to structure your bio, your feed and everything.

657
00:43:01.780 --> 00:43:05.300
For this, how I advocate for life, special needs,

658
00:43:05.300 --> 00:43:08.180
how they, I would remove this.

659
00:43:09.140 --> 00:43:09.980
Okay.

660
00:43:09.980 --> 00:43:13.780
To simplify your bio,

661
00:43:13.780 --> 00:43:15.060
and then grab the book.

662
00:43:16.460 --> 00:43:17.300
Okay.

663
00:43:19.180 --> 00:43:22.660
So you have, okay, you have four links.

664
00:43:24.020 --> 00:43:26.860
I'll definitely recommend,

665
00:43:26.860 --> 00:43:28.980
because you are starting now,

666
00:43:28.980 --> 00:43:32.660
I'd recommend using only one link,

667
00:43:32.660 --> 00:43:36.100
directing people to one place only for now.

668
00:43:36.100 --> 00:43:37.940
And then you can start adding those later.

669
00:43:37.940 --> 00:43:40.380
Like Facebook, I would remove Facebook from here.

670
00:43:44.220 --> 00:43:47.260
Your, what, can you tell me what is the Zoom thingy?

671
00:43:49.460 --> 00:43:50.300
Oh, geez.

672
00:43:50.300 --> 00:43:51.660
I haven't used it for a while.

673
00:43:53.300 --> 00:43:54.700
Another reason to remove.

674
00:43:57.180 --> 00:43:58.340
Another reason to remove.

675
00:43:58.340 --> 00:44:01.460
So I would just, in this case, let's say,

676
00:44:01.460 --> 00:44:04.700
if you're saying like, grab the book and feel the spark,

677
00:44:04.700 --> 00:44:07.940
you were directing them to a book,

678
00:44:07.940 --> 00:44:09.220
but then they come here,

679
00:44:09.260 --> 00:44:13.900
there are four different links, five,

680
00:44:13.900 --> 00:44:16.340
that, remember, creates confusion.

681
00:44:16.340 --> 00:44:18.060
Again, on Instagram, depending on the case,

682
00:44:18.060 --> 00:44:19.620
you can have different links,

683
00:44:19.620 --> 00:44:22.060
but if you're saying this to grab a book,

684
00:44:22.060 --> 00:44:23.540
you wanna give them a book link.

685
00:44:23.540 --> 00:44:26.500
You don't wanna give them your Facebook or a Zoom link,

686
00:44:26.500 --> 00:44:28.780
right, you direct them to the book only.

687
00:44:28.780 --> 00:44:30.660
So I would do that there.

688
00:44:30.660 --> 00:44:33.820
And then unless, let's say, you're growing a following,

689
00:44:33.820 --> 00:44:34.740
then you say like,

690
00:44:35.700 --> 00:44:40.700
let's say, Cyber Week Special, something like this,

691
00:44:41.900 --> 00:44:46.900
and then grab your book or something like this,

692
00:44:47.300 --> 00:44:49.980
or maybe just say like, Cyber Week Special,

693
00:44:49.980 --> 00:44:52.980
and then a finger emoji below.

694
00:44:52.980 --> 00:44:54.780
Then you can have like multiple links,

695
00:44:54.780 --> 00:44:56.660
but if you're telling them one thing,

696
00:44:56.660 --> 00:44:59.540
just direct them to that one thing.

697
00:44:59.540 --> 00:45:00.380
Okay, so.

698
00:45:00.000 --> 00:45:08.160
Oh, real quick, I also do a lot of like nature stuff, and that's why I just put on the wealthy

699
00:45:08.160 --> 00:45:17.920
health, because a lot of my pictures are about the ocean, because it helps people to relax.

700
00:45:17.920 --> 00:45:21.880
And so that's why I, I kept that on there.

701
00:45:21.880 --> 00:45:28.080
Should I still because I don't just want to focus on my book, book, but special needs

702
00:45:28.080 --> 00:45:36.680
and how to kind of get some rest, also, so you can see a lot of the nature stuff.

703
00:45:36.680 --> 00:45:41.600
You definitely should, essentially, your niche is you, your personality, what you leave the

704
00:45:41.600 --> 00:45:43.560
things you see.

705
00:45:43.560 --> 00:45:50.040
One thing, another thing I want to recommend is structuring your video for the value you

706
00:45:50.040 --> 00:45:52.080
want to provide.

707
00:45:52.080 --> 00:45:58.800
And this could be as simple as a concept called hook story offer, which is you give a hook,

708
00:45:58.800 --> 00:46:10.160
which is like, let's say, five, five tips for, let me see, to write to write a best

709
00:46:10.160 --> 00:46:14.880
selling book, hypothetically, then that would that would be your hook.

710
00:46:14.880 --> 00:46:20.000
The story is how you would do that, how you would achieve what you promise in the hook.

711
00:46:20.000 --> 00:46:26.000
And then offer is a CTA, a CTA could be like, like this post, if you enjoy it, that's it.

712
00:46:26.000 --> 00:46:31.000
A CTA doesn't necessarily need to drive people to your product, right?

713
00:46:31.000 --> 00:46:35.720
Sometimes a CTA is just like, hey, tell someone that you love them today.

714
00:46:35.720 --> 00:46:37.720
That's also a CTA.

715
00:46:37.720 --> 00:46:38.720
Okay.

716
00:46:38.720 --> 00:46:46.000
But so for you, I would recommend building those principles, because every video of you,

717
00:46:46.000 --> 00:46:49.280
it should provide a value in a way, shape or form.

718
00:46:49.280 --> 00:46:55.280
And also it's okay to have videos just for nature, like, hey, I, and then share what,

719
00:46:55.280 --> 00:46:59.320
what about the nature, like what happened here?

720
00:46:59.320 --> 00:47:02.960
Maybe what grabbed your attention, a lesson that you learn, something that people can

721
00:47:02.960 --> 00:47:07.640
relate, that will be helpful and remove those gifts.

722
00:47:07.640 --> 00:47:08.640
Okay.

723
00:47:08.640 --> 00:47:10.360
They are not native to Instagram.

724
00:47:10.360 --> 00:47:14.920
This videos with gifts, usually they don't perform so well.

725
00:47:14.920 --> 00:47:19.720
So even if you're creating a video that looks great and it has potential to go viral, when

726
00:47:19.720 --> 00:47:24.320
you add a gift like this on a video, it's probably not going to go viral.

727
00:47:24.320 --> 00:47:25.320
Okay.

728
00:47:25.320 --> 00:47:26.320
Always remove that.

729
00:47:26.320 --> 00:47:29.480
So it feels, it feels more authentic to the platform.

730
00:47:29.480 --> 00:47:30.480
Okay.

731
00:47:30.480 --> 00:47:31.480
Okay.

732
00:47:31.480 --> 00:47:32.480
Okay.

733
00:47:32.480 --> 00:47:33.480
Thank you.

734
00:47:33.480 --> 00:47:34.480
Thank you.

735
00:47:34.480 --> 00:47:35.480
Awesome.

736
00:47:35.480 --> 00:47:39.080
And your photo, your photo I think is good.

737
00:47:39.080 --> 00:47:43.960
It shows, it shows your daughter, which I think is nice.

738
00:47:44.000 --> 00:47:45.800
And it's all about like what your brand is about.

739
00:47:45.800 --> 00:47:47.880
So that's good.

740
00:47:47.880 --> 00:47:51.600
And all right, someone else, Erica, I will go to you.

741
00:47:51.600 --> 00:47:55.240
Someone had a question here.

742
00:47:55.240 --> 00:48:02.080
If I recommend creating a whole new channel dedicated to your product right away, it depends

743
00:48:02.080 --> 00:48:05.240
on if you have time, it depends on your bandwidth.

744
00:48:05.240 --> 00:48:06.240
For sure.

745
00:48:06.240 --> 00:48:12.200
If you have the time, I say yes, because you essentially like you start slow, but you're

746
00:48:12.200 --> 00:48:15.760
nurturing those people and then you create a content and all of a sudden that content

747
00:48:15.760 --> 00:48:18.280
will bring you like thousands of followers.

748
00:48:18.280 --> 00:48:19.440
That can happen.

749
00:48:19.440 --> 00:48:22.320
And it can really happen overnight sometimes.

750
00:48:22.320 --> 00:48:26.480
And overnight, meaning you're both like for a month or two, and then suddenly one content

751
00:48:26.480 --> 00:48:27.480
will blow up.

752
00:48:27.480 --> 00:48:28.480
You never know.

753
00:48:28.480 --> 00:48:32.120
And then all of a sudden you have a big page and that's how it works.

754
00:48:32.120 --> 00:48:34.440
So I would say if you have the time, yes.

755
00:48:34.440 --> 00:48:39.280
If you don't have the time is like, you don't necessarily need that.

756
00:48:39.360 --> 00:48:40.360
Yeah.

757
00:48:42.360 --> 00:48:43.360
Erica, yes.

758
00:48:43.360 --> 00:48:44.360
Yeah.

759
00:48:44.360 --> 00:48:45.360
Hi.

760
00:48:45.360 --> 00:48:48.320
So I am one of those who unfortunately doesn't have the time for a social media channel.

761
00:48:48.320 --> 00:48:51.360
I have a social media channel for it right now, but I just don't have the time.

762
00:48:51.360 --> 00:48:56.880
So I'm much more reliant on like Amazon's traffic and PPC and those things.

763
00:48:56.880 --> 00:49:03.720
And my challenge is that I've been losing my rank when it comes to PPC.

764
00:49:04.160 --> 00:49:09.120
So you can see the previous coach, Abby, had told us like, make sure to track their total

765
00:49:09.120 --> 00:49:11.040
ranked keywords.

766
00:49:11.040 --> 00:49:15.840
And since basically like September, I kind of peaked.

767
00:49:15.840 --> 00:49:19.440
So my product's been out there since May.

768
00:49:19.440 --> 00:49:27.880
So you can see like total spend, total sales, so on and so forth, like my total cost of

769
00:49:27.880 --> 00:49:29.240
advertising.

770
00:49:29.240 --> 00:49:36.880
And since about this point in September, basically, I kind of peaked on the total keywords I was

771
00:49:36.880 --> 00:49:40.600
ranking for, and it's just been steadily dropping.

772
00:49:40.600 --> 00:49:44.080
Over the course of time, I've updated my listing, I've updated my bullet points, I've updated

773
00:49:44.080 --> 00:49:45.080
my titles.

774
00:49:45.080 --> 00:49:50.120
I've gotten videos created by influencers to add to my listing, but I still can't seem

775
00:49:50.120 --> 00:49:56.640
to like stop that bleeding and drive like a stronger, basically, like stronger velocity

776
00:49:56.640 --> 00:49:59.320
of my products.

777
00:49:59.320 --> 00:50:00.040
And so I did take

778
00:50:00.000 --> 00:50:05.680
take the, um, the videos since when you started noticing that

779
00:50:05.680 --> 00:50:06.160
drop,

780
00:50:06.760 --> 00:50:16.200
that drop was as of like, that drop started in like, August,

781
00:50:16.200 --> 00:50:19.240
basically, well, October, excuse me. So like in September, it was

782
00:50:19.240 --> 00:50:22.720
like kind of steady. That's also when I first started tracking it

783
00:50:22.760 --> 00:50:26.040
and then each week, it kind of like it has gotten lower and

784
00:50:26.040 --> 00:50:26.640
lower.

785
00:50:27.400 --> 00:50:30.800
And you're probably seeing even lower like this month, right?

786
00:50:31.880 --> 00:50:35.320
Yeah, like, this month was this was my worst month yet, you

787
00:50:35.320 --> 00:50:39.240
would think that like, it would be, you know, it would be

788
00:50:39.240 --> 00:50:42.520
stronger considering, you know, it was Black Friday shopping and

789
00:50:42.520 --> 00:50:46.120
all those things. So like, I had I did half of what I had done in

790
00:50:46.120 --> 00:50:51.840
previous months. And yeah, I like, I took advantage of like

791
00:50:51.840 --> 00:50:58.080
other coaching calls where, you know, they showed like, my, I

792
00:50:58.080 --> 00:51:00.040
don't know if you could see my screen, but I'm just going to

793
00:51:00.040 --> 00:51:05.560
open up my Amazon page. Like, my product has like decent ratings,

794
00:51:05.560 --> 00:51:07.960
a decent number of reviews. It is a premium price point

795
00:51:07.960 --> 00:51:10.680
product because of like the innovation that goes into it.

796
00:51:12.120 --> 00:51:13.200
I've used Rufus.

797
00:51:13.200 --> 00:51:14.680
That's awesome, by the way, looks awesome.

798
00:51:15.360 --> 00:51:19.760
Thank you. I've used Rufus like update the bullet points like

799
00:51:19.760 --> 00:51:24.720
addressing issues and reviews. I use AI and helium 10 to like

800
00:51:24.720 --> 00:51:28.000
update the bullet points and things. But I just can't get it

801
00:51:28.000 --> 00:51:31.720
to move at a velocity that feels good. And like I said, like I

802
00:51:31.720 --> 00:51:34.320
know that it is more expensive than other bags on the market.

803
00:51:34.560 --> 00:51:39.080
But it's because it has that dual functionality. And yeah, I

804
00:51:39.080 --> 00:51:43.280
just don't know. Like I could show you my campaigns. I'm using

805
00:51:43.280 --> 00:51:48.200
AI for half of them. I was doing a test with helium 10. So like

806
00:51:48.320 --> 00:51:52.400
the helium 10 tool is doing a good job for me in terms of like

807
00:51:52.400 --> 00:51:55.320
the performance, but I just don't know what else to do to

808
00:51:55.320 --> 00:52:00.120
get the velocity up. So I need to sell closer to like, you

809
00:52:00.120 --> 00:52:04.640
know, like 100. I mean, in ideal world, I'm selling 200 units a

810
00:52:04.640 --> 00:52:10.480
month right now I'm selling close to, you know, 12, 20, like,

811
00:52:11.880 --> 00:52:15.960
that's, I mean, it's not it's not awesome. It's significantly

812
00:52:15.960 --> 00:52:19.080
decreased, but I need to get I need to like, double September

813
00:52:19.080 --> 00:52:21.680
aside, essentially to start to feel good. And I don't know what

814
00:52:21.680 --> 00:52:24.280
else I see. Try. Yeah.

815
00:52:24.960 --> 00:52:30.360
Okay. So what I usually sometimes what happens and I

816
00:52:30.360 --> 00:52:35.640
learned this, like seeing other other entrepreneurs with this is

817
00:52:35.680 --> 00:52:39.960
which is sometimes competitors, they will, they'll enter the

818
00:52:39.960 --> 00:52:44.000
market. And especially like they have, they start pushing like

819
00:52:44.000 --> 00:52:48.880
really, really high budget. Like, I'm talking like millions,

820
00:52:48.880 --> 00:52:55.320
right. And when they do that, it also your, your reach decrease a

821
00:52:55.320 --> 00:52:58.640
little bit by competitors overall. And then so let's say

822
00:52:58.680 --> 00:53:05.440
I'll give you one example, which is Tony, Tony Robbins, he had a

823
00:53:05.440 --> 00:53:09.120
workshop recently, like AI workshop. And we're also doing a

824
00:53:09.120 --> 00:53:14.280
workshop, what happens like our, our cost increased, and our

825
00:53:14.280 --> 00:53:17.880
reach decreased, because they're pushing, they're adding so much

826
00:53:17.880 --> 00:53:21.880
money in the market to, to that audience. So that went really,

827
00:53:21.880 --> 00:53:25.920
really high. And then after the workshop, everything else went

828
00:53:25.920 --> 00:53:29.080
back to its normal, because like they spend, I think over 20

829
00:53:29.080 --> 00:53:34.800
million on ads. So that pushed like a lot the audience. So when

830
00:53:34.800 --> 00:53:37.600
these happens, which I believe, especially during this time of

831
00:53:37.600 --> 00:53:40.520
the year, there are a lot of people like putting a lot of

832
00:53:40.520 --> 00:53:44.640
budget, so it will naturally happen. This, I believe is a

833
00:53:44.640 --> 00:53:48.840
natural situation. And what you can do, which you started doing

834
00:53:48.840 --> 00:53:53.000
already, which is optimizing the ad, optimizing the page, changing

835
00:53:53.000 --> 00:53:56.200
the language a little bit. I honestly think what you were

836
00:53:56.200 --> 00:53:59.560
doing is correct, you probably haven't found something that is

837
00:53:59.560 --> 00:54:03.720
sustainable yet. You just you got to like play a little bit more

838
00:54:03.720 --> 00:54:06.680
with the language, maybe play with the negative side of the

839
00:54:06.760 --> 00:54:10.200
language instead of the positive, and then see, see how

840
00:54:10.200 --> 00:54:14.600
it goes. I would, and then look for things that you can optimize

841
00:54:14.600 --> 00:54:20.280
as well, bids, budget. But what you're doing is essentially like

842
00:54:20.280 --> 00:54:24.080
is right. What is happening is like the market, the market's

843
00:54:24.080 --> 00:54:27.320
pushing a lot of money into this. And that's why you're

844
00:54:27.320 --> 00:54:29.680
seeing like you're, you're reaching decreasing a little

845
00:54:29.680 --> 00:54:32.600
bit. Right. And it's normal. It's normal.

846
00:54:33.000 --> 00:54:35.880
Okay, so like, on the previous calls, like Abby would look at

847
00:54:35.960 --> 00:54:38.560
campaigns and help us figure out like what to optimize. Are you

848
00:54:38.560 --> 00:54:44.040
able to do that with us too? I can. Yeah, yes, yes. Okay. It's

849
00:54:44.040 --> 00:54:47.040
like the one that honestly, that is the most like frustrating for

850
00:54:47.040 --> 00:54:51.160
me, I think is like anything that has product AI, that's

851
00:54:51.160 --> 00:54:53.720
helium 10 is doing that for me, and they're doing okay. You

852
00:54:53.720 --> 00:54:56.680
know, they're not bad. When it comes to my phrase match

853
00:54:56.680 --> 00:54:59.760
campaign, I guess I'm just, I'm a little

854
00:55:00.000 --> 00:55:01.720
views as to like what to do with it.

855
00:55:01.720 --> 00:55:04.000
Cause some of the keywords,

856
00:55:04.000 --> 00:55:07.360
like none of them are performing at the KPIs that,

857
00:55:07.360 --> 00:55:09.280
you know, Abby had shared to like break them off

858
00:55:09.280 --> 00:55:12.000
into their own campaigns or I've already done that.

859
00:55:12.000 --> 00:55:15.320
I refreshed the targeting and like the negatives.

860
00:55:15.320 --> 00:55:16.480
Right now it's more, I'll be honest,

861
00:55:16.480 --> 00:55:18.280
like more like bi-weekly cause I have a full-time job.

862
00:55:18.280 --> 00:55:19.120
I just had a baby.

863
00:55:19.120 --> 00:55:22.520
Like everything's a little busy, but-

864
00:55:22.520 --> 00:55:23.800
Congrats by the way.

865
00:55:23.800 --> 00:55:24.720
Oh, thank you.

866
00:55:24.720 --> 00:55:25.560
She's cute.

867
00:55:26.400 --> 00:55:29.400
We'll do the, I'll move the,

868
00:55:29.400 --> 00:55:31.920
I'll move things to like negative keyword targeting

869
00:55:31.920 --> 00:55:33.880
when they don't make sense.

870
00:55:33.880 --> 00:55:35.680
But I just don't know.

871
00:55:35.680 --> 00:55:38.200
And I'll be honest, like budget wise,

872
00:55:38.200 --> 00:55:42.920
I like, I have a hard time wanting to spend more

873
00:55:42.920 --> 00:55:46.560
when I'm so negative, to be totally honest.

874
00:55:46.560 --> 00:55:49.920
Like my ROI target, it's 1.65.

875
00:55:49.920 --> 00:55:53.080
The last month it's good, but like over the course of like,

876
00:55:53.080 --> 00:55:55.680
from September to now, it's like 1.4.

877
00:55:55.680 --> 00:55:57.440
So it's just a little,

878
00:55:57.440 --> 00:55:59.160
it just gets a little difficult, right?

879
00:55:59.160 --> 00:56:00.880
Like right now it looks awesome,

880
00:56:00.880 --> 00:56:02.880
but like the sales are so low

881
00:56:02.880 --> 00:56:04.760
that the other fees and the inventory,

882
00:56:04.760 --> 00:56:09.080
like my P&L is pretty like not great basically.

883
00:56:10.400 --> 00:56:11.240
Yeah.

884
00:56:13.000 --> 00:56:15.400
Can you tell me like your click-through rate?

885
00:56:15.400 --> 00:56:17.600
What was your average click-through rate

886
00:56:17.600 --> 00:56:19.760
before this started?

887
00:56:19.760 --> 00:56:20.600
So-

888
00:56:20.600 --> 00:56:21.640
And now?

889
00:56:21.640 --> 00:56:23.080
And now, yeah.

890
00:56:23.080 --> 00:56:23.920
Sure.

891
00:56:23.920 --> 00:56:26.120
So I'm having an issue with the search term report.

892
00:56:26.120 --> 00:56:28.600
The search term reports don't download for me anymore.

893
00:56:28.600 --> 00:56:30.600
And I've been trying to get, figure that out with Amazon,

894
00:56:30.600 --> 00:56:32.960
as you could see for the last like two months.

895
00:56:32.960 --> 00:56:33.920
So I could do the math,

896
00:56:33.920 --> 00:56:35.560
but my click-through rate transparently,

897
00:56:35.560 --> 00:56:39.000
like wasn't ever super stellar.

898
00:56:39.000 --> 00:56:41.040
Like it was close to, you could see like 2%,

899
00:56:41.040 --> 00:56:42.880
like almost 3%.

900
00:56:42.880 --> 00:56:44.080
I think if we were just,

901
00:56:44.080 --> 00:56:46.040
the problem right now is it's based on this set

902
00:56:46.040 --> 00:56:48.480
of impressions from the search term report

903
00:56:48.480 --> 00:56:51.680
versus the impressions from the campaign dashboard.

904
00:56:51.680 --> 00:56:53.120
But if I were to just do that math,

905
00:56:53.120 --> 00:56:54.320
even though it's not right,

906
00:56:54.320 --> 00:56:58.120
it's like, it's not gonna look good to be honest.

907
00:57:05.720 --> 00:57:06.560
Okay.

908
00:57:07.960 --> 00:57:09.800
So like my click-through rate dropped,

909
00:57:09.800 --> 00:57:12.040
and like my sessions dropped,

910
00:57:12.040 --> 00:57:13.560
like kind of like all your,

911
00:57:13.560 --> 00:57:16.720
all those KPIs of like, just get people to your page,

912
00:57:16.720 --> 00:57:18.040
my unit session percentage.

913
00:57:18.600 --> 00:57:20.280
I know the goal for this is like 10.

914
00:57:20.280 --> 00:57:22.080
I don't know if that's just like different categories,

915
00:57:22.080 --> 00:57:23.360
cause like the highest I've ever gotten

916
00:57:23.360 --> 00:57:25.200
was like this four and a half number.

917
00:57:28.640 --> 00:57:32.480
And then do you run ads or it's all organically?

918
00:57:32.480 --> 00:57:34.080
All of it's paid.

919
00:57:34.080 --> 00:57:36.520
I don't, I barely get any organic sales,

920
00:57:36.520 --> 00:57:37.360
if I'm being honest,

921
00:57:37.360 --> 00:57:39.640
like my organic orders are like,

922
00:57:41.880 --> 00:57:43.080
like this one's a little inflated

923
00:57:43.080 --> 00:57:47.040
cause I had done some influencer campaigning,

924
00:57:47.040 --> 00:57:48.840
but I usually get, you know, not very many.

925
00:57:48.840 --> 00:57:51.800
Like my total quote, my tacos is like,

926
00:57:51.800 --> 00:57:52.640
this month is good.

927
00:57:52.640 --> 00:57:54.640
But like I said, I've only made 12 sales.

928
00:57:54.640 --> 00:57:57.840
So it's not, I would rather be at like 50%.

929
00:57:57.840 --> 00:57:58.880
It's not expressive, yeah.

930
00:57:58.880 --> 00:58:00.000
Yeah.

931
00:58:00.000 --> 00:58:01.120
Too bad, yeah.

932
00:58:02.440 --> 00:58:05.600
Can you show me your landing page again?

933
00:58:06.440 --> 00:58:07.280
Yeah.

934
00:58:11.680 --> 00:58:14.440
Have you updated those images at all?

935
00:58:14.480 --> 00:58:15.320
Yeah.

936
00:58:15.320 --> 00:58:19.720
So I've played around with these quite a bit, updating them.

937
00:58:19.720 --> 00:58:20.680
And then I added,

938
00:58:20.680 --> 00:58:24.040
I got four influencers to create videos for me.

939
00:58:24.040 --> 00:58:25.200
That's awesome.

940
00:58:25.200 --> 00:58:26.040
Yeah.

941
00:58:26.040 --> 00:58:27.560
So, I mean, these were paid too.

942
00:58:30.440 --> 00:58:32.000
So I got those up and running

943
00:58:32.000 --> 00:58:34.200
and I even posted those like to the Instagram channel.

944
00:58:34.200 --> 00:58:36.000
So they're on there as well.

945
00:58:36.000 --> 00:58:37.800
Instagram's like a bit of a mess at the moment,

946
00:58:37.800 --> 00:58:40.760
but it used to be something else.

947
00:58:40.760 --> 00:58:43.480
And I haven't really posted in a long time to be fair.

948
00:58:45.440 --> 00:58:50.440
But so, yeah, I'm just not sure.

949
00:58:52.160 --> 00:58:53.000
I know what you're saying.

950
00:58:53.000 --> 00:58:55.280
I know right now is like a very competitive time,

951
00:58:55.280 --> 00:58:56.920
but even with that competition,

952
00:58:56.920 --> 00:59:01.760
like I wouldn't expect to be doing like a quarter,

953
00:59:01.760 --> 00:59:02.840
like not even a quarter,

954
00:59:02.840 --> 00:59:04.640
like basically about a quarter of the sales

955
00:59:04.640 --> 00:59:07.200
that I was doing previously, you know?

956
00:59:07.200 --> 00:59:08.320
Yeah, yeah, for sure.

957
00:59:08.320 --> 00:59:09.160
For sure.

958
00:59:10.160 --> 00:59:11.640
So I would look,

959
00:59:13.320 --> 00:59:15.160
you have already updated the photos.

960
00:59:15.160 --> 00:59:19.200
Can you tell me the tweaks that you made to like copy?

961
00:59:19.200 --> 00:59:21.680
Have you have worked on the copy as well?

962
00:59:21.680 --> 00:59:22.800
Yeah, so I'll be honest.

963
00:59:22.800 --> 00:59:24.640
I usually use chat GPT for it

964
00:59:24.640 --> 00:59:26.560
and I'll put in my current listing.

965
00:59:26.560 --> 00:59:29.800
And then what I'll do is I'll get like a list of keywords

966
00:59:29.800 --> 00:59:33.760
from Cerebro and Helium 10 from like my competitors.

967
00:59:33.760 --> 00:59:35.520
And I'll have it like work it in.

968
00:59:35.520 --> 00:59:37.200
And then I'll, you know, I'll take from Rufus,

969
00:59:37.200 --> 00:59:38.480
like what are people searching for?

970
00:59:39.000 --> 00:59:41.360
Like the reviews, like what have been the complaints

971
00:59:41.360 --> 00:59:42.840
and it can maybe address.

972
00:59:42.840 --> 00:59:45.640
So things that, like I got a review

973
00:59:45.640 --> 00:59:48.040
that was not great ones because somebody was upset

974
00:59:48.040 --> 00:59:49.720
that the bag doesn't like maintain shape

975
00:59:49.720 --> 00:59:51.520
like it does in this photo.

976
00:59:51.520 --> 00:59:53.240
So we addressed that to say like, you know,

977
00:59:53.240 --> 00:59:54.960
it's heavy duty, but it's flexible.

978
00:59:54.960 --> 00:59:57.600
It's lightweight, it's packable, it's easy to store.

979
00:59:59.240 --> 01:00:00.200
So things like that.

980
01:00:00.000 --> 01:00:04.400
were like originally it wasn't really advertised as a Pilates bag so we added Pilates to the title.

981
01:00:06.240 --> 01:00:10.400
I played around with it like the first five words of the title quite a bit just because

982
01:00:10.400 --> 01:00:12.480
they say like the first five words are the words that matter.

983
01:00:15.680 --> 01:00:18.800
And are those have you have you checked if they are

984
01:00:20.400 --> 01:00:27.360
um they are well searched those words those keywords? So convertible not so much but yoga

985
01:00:27.360 --> 01:00:34.800
mat bag gets about like 12 to 15,000 searches a month so it was like a comfortable volume.

986
01:00:38.560 --> 01:00:44.400
Can you go back there? Back to the listing short uh yeah okay.

987
01:00:44.400 --> 01:01:02.160
For for the description I would I would review them and I would remove all the m dashes on your

988
01:01:02.160 --> 01:01:10.880
descriptions. What's the m dash? Yeah is can you go to like when you're describing your product can

989
01:01:10.960 --> 01:01:12.960
you can you scroll a little bit down?

990
01:01:16.720 --> 01:01:27.360
There there so m dashes are those um the one above um close to versatility carry you see that

991
01:01:27.360 --> 01:01:35.600
thingy dividing the two words. So like that's like dash pending? Not this but the longer one.

992
01:01:36.240 --> 01:01:37.760
This this one over here?

993
01:01:40.480 --> 01:01:48.880
Um that one yes exactly that one. I would remove them because we we have seen some some researches

994
01:01:48.880 --> 01:01:55.520
that it kind of like gives away that that someone used AI to do that. I'm not saying that this is

995
01:01:55.520 --> 01:02:01.040
killing your your sales not at all but this this will help as well just like people digest it a

996
01:02:01.120 --> 01:02:06.400
people digest it a little bit more and without judging in a sense in a sense because uh it's

997
01:02:06.400 --> 01:02:11.920
becoming super popular people not like when they sense oh this is AI I'm not gonna do anything with

998
01:02:11.920 --> 01:02:20.400
it um so I would remove remove them so it feels like a little bit more personal and then you know

999
01:02:20.400 --> 01:02:27.840
what it would do I would you said like you post on Instagram I would I would check like what are

1000
01:02:27.840 --> 01:02:34.080
the photos and I would generate new ones as well probably like super professional looking photos on

1001
01:02:34.080 --> 01:02:39.840
nano banana for instance post on on your Instagram see which ones are going to give you the the best

1002
01:02:39.840 --> 01:02:45.840
reaction most likes and then start adding them there the reason I'm asking you to do this is

1003
01:02:45.840 --> 01:02:51.440
because it's not it's not just an image it's a proven image at that point because it did super

1004
01:02:51.440 --> 01:02:57.280
well right so most likely do well there as well so essentially you're validating that image before

1005
01:02:57.280 --> 01:03:02.160
you add in there um that helps you're getting like feedback directly from the people that

1006
01:03:02.160 --> 01:03:10.960
follows you already and then what would you like how banana banana yeah um do you have our a figure

1007
01:03:10.960 --> 01:03:18.320
I took it I don't know I don't think I do you could nano banana you can have some free uh some

1008
01:03:18.320 --> 01:03:26.640
free um banana banana bro I think you can use this let's say if you find if you find images

1009
01:03:26.640 --> 01:03:31.120
on Pinterest and then like looking super professional you can just throw on a banana

1010
01:03:31.120 --> 01:03:36.880
and then say like and then you use one of your pictures your image your models and then say like

1011
01:03:36.880 --> 01:03:41.680
create me a version of this with this model it will create like something amazing for you

1012
01:03:42.240 --> 01:03:48.800
I will um just to give you one example I created something this morning um I know guys we are over

1013
01:03:48.800 --> 01:03:54.320
time we're five minutes over um give me one sec I just want to show this to you because I think

1014
01:03:54.320 --> 01:04:03.600
it would be super helpful for you thank you and I also need to to message my team because uh

1015
01:04:03.600 --> 01:04:07.040
I'm supposed to hop on another call give me one sec me too

1016
01:04:07.200 --> 01:04:24.800
um I'm just sending them a message now I'm gonna do the the nano banana thingy to show you

1017
01:04:25.440 --> 01:04:30.880
I also use this guys I started using that for my for my media channels because it's just so good

1018
01:04:31.520 --> 01:04:38.720
so this is how like what nano banana looks like and for for example I gave it

1019
01:04:39.680 --> 01:04:42.080
um what was it remove all the effects

1020
01:04:45.280 --> 01:04:49.680
so I wanted to create an image similar to this because there was a post I was going to create

1021
01:04:49.680 --> 01:04:55.520
and then I asked it to to recreate something similar to this you can see how realistic and

1022
01:04:55.520 --> 01:04:59.680
good this looks um and you can take let's say a model

1023
01:05:00.000 --> 01:05:04.880
take a picture of a hat, a picture of anything, you just add there and say like, hey, put this

1024
01:05:04.880 --> 01:05:10.960
picture of this person using this hat or whatever scenario you want to do, it's going to create

1025
01:05:10.960 --> 01:05:15.680
something incredible. So this is not the best example, but it's simple.

1026
01:05:15.680 --> 01:05:18.800
I'll try the tool, just I'll be honest, like when I've tried using AI to create

1027
01:05:18.800 --> 01:05:21.600
images in the past, because of like the complexity of my product,

1028
01:05:22.160 --> 01:05:25.920
they've come out terrible. Like it'll change my product entirely.

1029
01:05:26.640 --> 01:05:35.120
Yeah, I understand. But trust me, like this tool is a very, like a super high level.

1030
01:05:36.320 --> 01:05:40.400
You mentioned it's in the AI toolkit. Do you have a link to that by any chance?

1031
01:05:42.720 --> 01:05:48.080
You can go directly on Google Gemini, and then you can get it from there.

1032
01:05:48.720 --> 01:05:49.120
Okay.

1033
01:05:49.120 --> 01:05:51.520
Google Gemini app. I think this is the link.

1034
01:05:52.080 --> 01:05:53.200
Okay, thank you.

1035
01:05:53.200 --> 01:05:55.200
Try it for free. Yeah, try for free.

1036
01:05:58.960 --> 01:06:03.840
If I find, if I find some videos for reference, or if you just Google like, or on YouTube,

1037
01:06:03.840 --> 01:06:08.960
like Nano Banana, how to do X, Y, Z, you'll see that it's incredible. Like it's really insane.

1038
01:06:09.920 --> 01:06:15.120
Trust me, the AIs that you probably tried before is not even close to something like this.

1039
01:06:16.080 --> 01:06:18.880
Okay. All right. Thank you so much.

1040
01:06:18.880 --> 01:06:20.560
Okay. You're welcome. Thank you.

1041
01:06:20.560 --> 01:06:24.320
All right. Thank you, team. Bye-bye.