WEBVTT 1 00:00:00.000 --> 00:00:02.060 you 2 00:00:30.000 --> 00:00:32.060 you 3 00:01:00.000 --> 00:01:16.000 Hello, guys. 4 00:01:16.000 --> 00:01:18.000 Hello, Samantha. 5 00:01:18.000 --> 00:01:20.000 Hello, everyone. 6 00:01:20.000 --> 00:01:22.000 Lisa, Lucia, Ashley. 7 00:01:22.000 --> 00:01:24.000 Welcome, guys. 8 00:01:24.000 --> 00:01:29.000 What is it called? 9 00:01:29.000 --> 00:01:30.000 So much. 10 00:01:30.000 --> 00:01:35.000 Yeah. 11 00:01:35.000 --> 00:01:37.000 All right. All right. 12 00:01:37.000 --> 00:01:50.000 So guys, I am still trying to set up the live streaming but for some reason is not going I'll just try one more time here and then we dive into to this call give me one second. 13 00:01:50.000 --> 00:01:56.000 I don't know what is happening. 14 00:01:56.000 --> 00:02:05.000 Streaming key. 15 00:02:05.000 --> 00:02:11.000 Yeah, I think I'm not going to be able to stream to the community today. 16 00:02:11.000 --> 00:02:20.000 What I want to bring to you guys here is Lisa this for you is not going to be new because you were at the San Diego event. 17 00:02:20.000 --> 00:02:27.000 But I wanted to share with you guys some ad ideas and basic like my thinking process like how I find ads to run on Facebook. 18 00:02:27.000 --> 00:02:38.000 I know Garima you always wanted like want to learn more the thinking process like how we come up with those ads and leveraging viral trends and stuff like this. 19 00:02:38.000 --> 00:02:50.000 So I want to share with you like this was one of the presentations I did in San Diego and then we'll basically go over it. 20 00:02:50.000 --> 00:03:02.000 There's one part that we're not going to be able to fully cover because we trained Stephen's Facebook account not mine to find ads and then my Facebook account is pretty like crazy. 21 00:03:02.000 --> 00:03:05.000 So you're not going to find too many things there. 22 00:03:06.000 --> 00:03:22.000 But I'll show you. 23 00:03:22.000 --> 00:03:24.000 Okay. 24 00:03:24.000 --> 00:03:31.000 Me one sec. 25 00:03:31.000 --> 00:03:39.000 Not able to go live. Okay. 26 00:03:39.000 --> 00:03:43.000 If you guys can see my screen. 27 00:03:43.000 --> 00:03:47.000 Yes. Awesome. 28 00:03:48.000 --> 00:03:55.000 We just grab a coffee guys like I need to get some energy. 29 00:03:55.000 --> 00:03:58.000 All right. And we're going to dive into it. 30 00:03:58.000 --> 00:04:09.000 So ads creation. This is essentially what I'm going to be sharing with you guys are some of the ads that we're currently using and those are like winning ads. 31 00:04:10.000 --> 00:04:21.000 When I say winning ads, it means that it brought us at least 100 K in revenue or more into into the business leveraging like those ads. 32 00:04:21.000 --> 00:04:26.000 So some of the ads are focused to get lead. 33 00:04:27.000 --> 00:04:30.000 And it varies really. 34 00:04:30.000 --> 00:04:40.000 But what I want you guys to focus most years is how can you get what I'm going to be sharing and implement to your business. 35 00:04:40.000 --> 00:04:45.000 How can you leverage this to your business. It's basically like get the thinking process. 36 00:04:45.000 --> 00:04:47.000 This is how I think I'm going to create. 37 00:04:47.000 --> 00:04:51.000 Everyone's going to create differently. But it's essentially like how the process works. 38 00:04:52.000 --> 00:04:56.000 Also, if you're not running Facebook ads, it's totally fine. 39 00:04:56.000 --> 00:05:00.000 I think the knowledge in this in this call will help you. 40 00:05:00.000 --> 00:05:03.240 help you open your mind as well to what is possible 41 00:05:03.240 --> 00:05:06.120 when you learn this skill. 42 00:05:07.160 --> 00:05:08.840 So we'll dive into it. 43 00:05:11.160 --> 00:05:13.740 The first thing is viral ad content research. 44 00:05:13.740 --> 00:05:17.200 So Garifma, for you, I know you went through 45 00:05:17.200 --> 00:05:20.960 the media channel mastery and everything. 46 00:05:20.960 --> 00:05:25.960 And when you are doing like finding content that did well, 47 00:05:26.240 --> 00:05:28.460 it's kind of the same principle that applies here 48 00:05:28.500 --> 00:05:31.900 when you want to find ads that did really well. 49 00:05:31.900 --> 00:05:34.700 So you want to find, number one is like the ads. 50 00:05:34.700 --> 00:05:37.860 You want to find the engagement, comments. 51 00:05:37.860 --> 00:05:40.580 The comments is like, do we have a lot of comments? 52 00:05:40.580 --> 00:05:43.620 And also are those comments positive or negative, right? 53 00:05:43.620 --> 00:05:44.740 So we want to find that 54 00:05:44.740 --> 00:05:48.580 because that gives you direct feedback to those ads. 55 00:05:48.580 --> 00:05:50.920 And then the framing and the language, 56 00:05:50.920 --> 00:05:52.740 maybe you're going to see that people are talking, 57 00:05:52.740 --> 00:05:57.740 let's say, if my target audience is man over photo, 58 00:05:59.220 --> 00:06:03.060 you will see that brands are using specifically 59 00:06:03.060 --> 00:06:06.300 that auto action or that hook that says like, 60 00:06:06.300 --> 00:06:10.900 if you are a man over 40 experiencing anxiety hypothetically 61 00:06:10.900 --> 00:06:12.980 so you know that that language is proven. 62 00:06:12.980 --> 00:06:15.020 And when I say it's proven, it means like 63 00:06:15.020 --> 00:06:18.660 other bigger brands are spending millions of dollars on ads. 64 00:06:18.660 --> 00:06:21.820 So this means like you don't have to do the same 65 00:06:21.820 --> 00:06:23.380 because you can literally leverage something 66 00:06:23.380 --> 00:06:24.940 that is already working for them 67 00:06:24.940 --> 00:06:28.980 and just tweak slightly for your own business. 68 00:06:28.980 --> 00:06:32.860 So find the patterns, hook, captions. 69 00:06:32.860 --> 00:06:34.660 I showed this to you guys the last time. 70 00:06:34.660 --> 00:06:37.460 So I'm not going to spend too much time on patterns, 71 00:06:37.460 --> 00:06:40.060 which is more like finding what they're using. 72 00:06:40.060 --> 00:06:41.460 Are they saying like, hey, 73 00:06:42.540 --> 00:06:45.740 if you are a six or seven figure business owner, click here. 74 00:06:45.740 --> 00:06:49.060 Like what are the patterns that you see in all those ads? 75 00:06:49.060 --> 00:06:52.240 And then lastly is how can I create this for my own business? 76 00:06:52.240 --> 00:06:53.700 So finding the ad, 77 00:06:53.700 --> 00:06:56.180 I'm going to open my Facebook account. 78 00:06:56.180 --> 00:06:58.820 Again, disclaimer, I have on my Facebook account, 79 00:06:58.820 --> 00:07:01.020 people from, I don't know, 20 years ago 80 00:07:01.020 --> 00:07:02.120 when I was in high school. 81 00:07:02.120 --> 00:07:04.020 So I don't know what I'm going to see. 82 00:07:05.500 --> 00:07:07.900 But so I started doing jujitsu, 83 00:07:07.900 --> 00:07:12.260 but there are a lot of ads with jujitsu stuff. 84 00:07:12.260 --> 00:07:14.900 But basically what I'm essentially doing is, 85 00:07:14.900 --> 00:07:16.820 so for instance here, I'm on Facebook. 86 00:07:16.820 --> 00:07:20.020 This is one ad, let's say I'm into this. 87 00:07:20.020 --> 00:07:21.660 It only got like nine likes. 88 00:07:21.660 --> 00:07:23.980 So I know this ad is not good. 89 00:07:23.980 --> 00:07:26.020 You want to find ads that get like pretty 90 00:07:26.020 --> 00:07:28.180 like high volume of likes. 91 00:07:28.180 --> 00:07:29.900 So this is another one here. 92 00:07:31.120 --> 00:07:32.180 It's in Portuguese. 93 00:07:33.100 --> 00:07:36.520 And then you're going to start analyzing, go back to that. 94 00:07:36.520 --> 00:07:39.060 Ads, engagement, comment, framing, language. 95 00:07:39.060 --> 00:07:40.660 You're going to start doing that. 96 00:07:40.660 --> 00:07:44.740 Again, we train our feed. 97 00:07:44.740 --> 00:07:46.460 I usually do that on Instagram 98 00:07:46.460 --> 00:07:48.060 and then through Steven's account 99 00:07:48.900 --> 00:07:52.740 to basically show a lot of ads. 100 00:07:52.740 --> 00:07:55.820 And let's say you saw this, you give it a thumbs up. 101 00:07:55.820 --> 00:07:57.600 You leave a comment or something. 102 00:07:57.600 --> 00:08:00.580 Then all of a sudden Facebook will start sending you 103 00:08:00.580 --> 00:08:01.820 more and more of those ads. 104 00:08:01.820 --> 00:08:03.180 You save as well. 105 00:08:03.180 --> 00:08:05.820 I have a saved account here with Steven 106 00:08:05.820 --> 00:08:09.040 that is like AI ads, for instance, to show you guys. 107 00:08:09.040 --> 00:08:11.580 So where we can find inspirations. 108 00:08:11.580 --> 00:08:13.840 Like if I find something, I'll save it here. 109 00:08:13.840 --> 00:08:15.700 Steven will see it, I will see it. 110 00:08:15.780 --> 00:08:18.940 And that helps basically like finding more ideas 111 00:08:20.820 --> 00:08:22.460 and train the algorithm. 112 00:08:22.460 --> 00:08:23.580 So you want to train the algorithm 113 00:08:23.580 --> 00:08:26.900 to basically deliver more content related 114 00:08:26.900 --> 00:08:28.160 to what you are doing 115 00:08:28.160 --> 00:08:30.780 and what you are currently researching. 116 00:08:31.820 --> 00:08:32.659 So let me see. 117 00:08:32.659 --> 00:08:34.539 Again, my Facebook is not the best. 118 00:08:34.539 --> 00:08:37.100 It's not super trained. 119 00:08:37.100 --> 00:08:39.059 So let me see another ad. 120 00:08:39.059 --> 00:08:40.220 So yeah, 11 labs. 121 00:08:40.220 --> 00:08:43.860 So this is, now this one is a good example. 122 00:08:43.860 --> 00:08:46.680 They got 75K likes. 123 00:08:46.680 --> 00:08:49.580 This means like they're spending a lot of money 124 00:08:49.580 --> 00:08:53.220 on these ad because for instance, guys, 125 00:08:54.460 --> 00:08:58.020 we had like $500 a day ad spent 126 00:08:58.020 --> 00:09:01.100 and we don't get to like thousand likes, 127 00:09:01.100 --> 00:09:03.040 for instance, on a good ad. 128 00:09:03.040 --> 00:09:06.540 So if you see an ad that is doing like 75K, 129 00:09:06.540 --> 00:09:08.680 like got 75K likes, 130 00:09:08.680 --> 00:09:11.940 that means like these guys are spending a lot of money 131 00:09:11.940 --> 00:09:14.260 and they would not spend money 132 00:09:14.260 --> 00:09:16.260 on an ad that is not proven, 133 00:09:16.260 --> 00:09:17.820 that's not getting good results. 134 00:09:17.820 --> 00:09:19.180 So that gives you that. 135 00:09:19.180 --> 00:09:20.980 Then you go to the comments. 136 00:09:20.980 --> 00:09:23.420 I see one here, amazing, nice, 137 00:09:23.420 --> 00:09:25.540 like positive comments, great. 138 00:09:25.540 --> 00:09:28.980 So let's say if this is my niche, 139 00:09:28.980 --> 00:09:31.900 what I could do is if now I started thinking of, 140 00:09:31.900 --> 00:09:33.660 I can save to my collections, 141 00:09:33.660 --> 00:09:35.220 but I can start thinking of like, 142 00:09:35.220 --> 00:09:38.420 how can I recreate this exact same ad 143 00:09:38.420 --> 00:09:42.960 to my own niche, to my own product? 144 00:09:42.960 --> 00:09:45.620 And then I start coming with ideas like this. 145 00:09:45.620 --> 00:09:48.220 I'm gonna show you, we'll dive into creatives, 146 00:09:48.220 --> 00:09:50.740 but this is essentially the thinking process. 147 00:09:50.740 --> 00:09:52.660 I do this like for, 148 00:09:52.660 --> 00:09:56.660 I could go on for hours just finding ads ideas, 149 00:09:56.660 --> 00:10:00.060 and then I create, I can put in a folder or something. 150 00:10:00.000 --> 00:10:06.080 that would give me so many ideas but again that you can find a lot of ads but if you don't know 151 00:10:06.080 --> 00:10:12.720 this if you don't search for likes comments like everything that we see that is so weird it was 70k 152 00:10:12.720 --> 00:10:19.520 now all of a sudden it's 2k 2.5k it's still good it's not bad but that was weird did you guys see 153 00:10:19.520 --> 00:10:27.040 that yeah it just changed that's that's weird yeah can they fudge these numbers they cannot 154 00:10:27.040 --> 00:10:32.320 right those are like realistic numbers yeah yeah those are realistic it was probably like meta 155 00:10:32.320 --> 00:10:38.640 it's probably something like that um give me one sec 156 00:10:38.640 --> 00:11:02.480 sorry guys i had to uh pick up the phone so that is like the the what do you want to look for and 157 00:11:02.480 --> 00:11:08.800 then here of course you want to see uh captions another way to do this is in the facebook ads 158 00:11:08.800 --> 00:11:15.760 library where you guys already know but i'm gonna do in case uh you're new and then um you didn't 159 00:11:15.760 --> 00:11:22.080 see this so i'd say 11 labs hypothetically this is my competitor just for the sake of this example 160 00:11:22.080 --> 00:11:32.880 i'll go to facebook oops ads library oh my goodness then this is basically meta showing 161 00:11:32.880 --> 00:11:43.040 you like all the ads that people are using so united states you choose all ads and then we'll 162 00:11:43.040 --> 00:11:54.160 type in here 11 labs and then uh from here okay let's talk about pattern can you guys see how 163 00:11:54.160 --> 00:12:01.040 they're using the exact same captions over and over on those ads can you see that the most realistic 164 00:12:01.040 --> 00:12:07.360 audio platform the most realistic audio ai platform so like this is a great example of like 165 00:12:08.080 --> 00:12:13.360 this means what this is telling us is like this caption is working really well for them 166 00:12:13.360 --> 00:12:19.920 it's doing really good so what can i learn from those that could apply to my own my own business 167 00:12:19.920 --> 00:12:26.960 okay so and again it's working because they're spending like millions of dollars on ads in this 168 00:12:26.960 --> 00:12:31.600 so you wanna it's basically what is what this is telling you like hey i already put the money to 169 00:12:31.600 --> 00:12:39.680 test this like you can recreate with of course we don't want to copy and paste exactly what he did 170 00:12:39.680 --> 00:12:42.400 but you get ideas from there because it's already proven 171 00:12:45.280 --> 00:12:51.120 and then from here i can start looking to ads creatives find ideas and so on you guys already 172 00:12:51.120 --> 00:12:56.000 showed these parts i'm not gonna dive in too much spend too much time there but essentially like 173 00:12:56.000 --> 00:13:01.200 curating finding the content ideas it's probably like one of the most important parts that you can 174 00:13:01.200 --> 00:13:07.120 do and it can be fun as well you can spend time navigating through that you go probably on a 175 00:13:07.120 --> 00:13:14.640 on a rabbit hole but it's great so um because one winning ad that you find that can save your 176 00:13:14.640 --> 00:13:21.120 business like thousands of dollars and that can keep your business going for months i had one 177 00:13:21.120 --> 00:13:30.800 winning ad that literally gave us like incredible results over and over for two years i think if i 178 00:13:30.800 --> 00:13:37.360 use these ad again it's probably gonna still do well but two years straight we were running 179 00:13:37.360 --> 00:13:44.160 probably i think like it was 60k dollars on ads per month for over two years and that ad did not 180 00:13:44.160 --> 00:13:52.160 saturate it was doing well like so that shows you like how is important to spend some time 181 00:13:52.160 --> 00:13:58.560 finding those ideas that you can replicate and then here um for instance i will probably 182 00:14:00.080 --> 00:14:05.600 um give me one sec yeah i think this this is an offer for that section i'm gonna go back to 183 00:14:06.480 --> 00:14:12.240 uh this to show you guys the so this is the process i do the same on instagram as well 184 00:14:12.240 --> 00:14:17.200 if i'm on instagram i find good content that i think like it went viral i can replicate this to 185 00:14:17.200 --> 00:14:23.520 my own uh to my own product or brand i'm gonna save that as well because again i go over this 186 00:14:23.520 --> 00:14:29.600 find viral look at engagement comments and then viral essentially it doesn't mean that um it's a 187 00:14:29.600 --> 00:14:35.680 content that just got a million views maybe if the page who posts that content if they have let's say 188 00:14:36.240 --> 00:14:41.520 thousand followers but the content got ten thousand ten thousand views i know that that 189 00:14:41.520 --> 00:14:48.480 content went viral so it doesn't necessarily need to hit a million million views and by that then i 190 00:14:48.480 --> 00:14:54.800 save and start start the creative process and the creative process essentially like 191 00:14:54.800 --> 00:14:59.840 your imagination like what did i get from this ad that i can i can put together 192 00:15:00.000 --> 00:15:04.160 This is a proven one. I don't want to run too much away from it. I want to still 193 00:15:04.800 --> 00:15:07.360 Create something that is similar to that and that's exactly what I 194 00:15:08.880 --> 00:15:12.240 Should that that music was super loud. Um 195 00:15:13.360 --> 00:15:15.680 So this was a winning 196 00:15:16.640 --> 00:15:18.720 not a winning ad this was a 197 00:15:19.920 --> 00:15:21.920 viral content on instagram 198 00:15:22.240 --> 00:15:26.000 On the on the left side here as a they post an image as a real 199 00:15:26.560 --> 00:15:32.400 They had a music but i'm not gonna i'm gonna pause the music because it's so loud my ears gonna blow so um 200 00:15:33.600 --> 00:15:39.200 I'm going to start a business with ai but everything is paid and then this is one of our competitors. Um 201 00:15:40.000 --> 00:15:45.120 What I like what they did here was like basically like 15 every 15 minutes you spend you can learn 202 00:15:45.680 --> 00:15:48.000 Um chat gpt 13 minutes 203 00:15:48.000 --> 00:15:52.800 You learn cod and so on like basically like how much time would take you to learn those tools 204 00:15:53.200 --> 00:15:59.360 And then so I got these two ideas which is like bro, I want to start a business with ai 205 00:15:59.360 --> 00:16:01.680 But everything is paid and then I got this 206 00:16:02.480 --> 00:16:05.040 And when I put together I created this 207 00:16:06.640 --> 00:16:08.080 Give me a sec 208 00:16:08.080 --> 00:16:12.960 I oh my god, my the music is so loud. I need to turn that off 209 00:16:13.680 --> 00:16:17.440 So then what I did here was first I created a video 210 00:16:18.240 --> 00:16:22.800 The first slide of the video I said I want to use ai in my business, but everything is paid 211 00:16:22.880 --> 00:16:27.120 I would not say bro because my ideal target audience is not a bro. It's a business honor 212 00:16:27.280 --> 00:16:31.920 So I kept this way. I used the the most relevant tool for tools for me 213 00:16:32.080 --> 00:16:35.440 They added too many tools here that some of them. I don't even know 214 00:16:36.080 --> 00:16:42.960 um, and then I I add the price because this is basic like for our target audience the price is the biggest thing like 215 00:16:43.440 --> 00:16:45.680 If they want to have video it's like this much 216 00:16:46.560 --> 00:16:50.880 Chachapiti all of this this much and then it's some it sums up to 217 00:16:51.580 --> 00:16:57.040 548 a month. So this is idea number one that I got and now you're going to see idea number two 218 00:16:57.040 --> 00:17:02.260 So I introduce a pain point. Okay, everything is paid. Everything is too expensive 219 00:17:04.240 --> 00:17:05.839 And then 220 00:17:05.839 --> 00:17:07.839 it goes to the second slide 221 00:17:08.079 --> 00:17:09.200 or 222 00:17:09.200 --> 00:17:14.319 Get all these tools for only one dollar limited time special. So we're doing a special for this one 223 00:17:14.880 --> 00:17:16.880 And then remember this 224 00:17:17.359 --> 00:17:19.839 15 minutes and so on I I added there 225 00:17:20.319 --> 00:17:26.560 But now with with our tools from the a fig I took it and and then I said like get the limited time offer 226 00:17:27.040 --> 00:17:30.320 Um for yeah get get it for one dollar for a limited time 227 00:17:30.880 --> 00:17:36.960 Now you guys see how I took two things and introduced like to my product to my own idea 228 00:17:37.680 --> 00:17:41.760 This is a winning ad. Actually. I think this is one of our best performing ads 229 00:17:42.320 --> 00:17:43.680 um 230 00:17:43.680 --> 00:17:45.680 So that is one way 231 00:17:45.760 --> 00:17:49.840 Another one here is like inspiration business was too hard until I found this again 232 00:17:50.000 --> 00:17:56.320 This is just a viral content on instagram. This was not an ad was just a viral content from a page 233 00:17:56.800 --> 00:17:58.480 okay, um 234 00:17:58.480 --> 00:18:03.520 I'll just set a business in 24 hours. They got idea chachapiti shop name and so on 235 00:18:03.760 --> 00:18:08.400 So what I did here, I I like the hook. That was a really good hook. So I kept it 236 00:18:08.960 --> 00:18:10.960 Business was hard until I found this 237 00:18:11.920 --> 00:18:13.760 Marketing idea 238 00:18:13.760 --> 00:18:18.640 Financial analysis. So here I kept more like to my product and to what we sell 239 00:18:19.200 --> 00:18:25.680 And what I add here again that price because remember the previous ad the price tag worked really well 240 00:18:25.760 --> 00:18:27.760 And then I added the cost as well worked well 241 00:18:28.000 --> 00:18:35.760 So i'm basically getting something that worked well and then replicating in another idea. So that again did super well 242 00:18:36.720 --> 00:18:38.720 I'm gonna ask 243 00:18:38.960 --> 00:18:44.720 Because the music's so loud. I don't know if you guys can hear it. But yeah, so uh now it's easy with this ai tool 244 00:18:45.200 --> 00:18:48.560 Uh toolkit 25 one-time founding member special 245 00:18:49.120 --> 00:18:50.720 So again 246 00:18:50.720 --> 00:18:53.280 I got the same concept business was hard 247 00:18:53.900 --> 00:18:55.920 Introducing pain and now i'm giving them 248 00:18:56.560 --> 00:19:01.280 Them the solution. Okay and using that because it worked really well 249 00:19:01.280 --> 00:19:07.040 Hey, can I um, so I would just yes, absolutely. Thank you. So in this case, uh, 250 00:19:07.600 --> 00:19:12.800 You you had like a vision of that. The basic product is ai, you know 251 00:19:13.360 --> 00:19:16.800 When you're when your category is broad like in in 252 00:19:17.360 --> 00:19:21.840 You know, you're selling a product which like a kitchen in my case is a kitchen product 253 00:19:22.400 --> 00:19:25.920 You're trying to then how do you find the viral content with with like 254 00:19:26.080 --> 00:19:30.560 Should you go to like a bigger brand like kitchen aid and see how they are promoting or 255 00:19:30.960 --> 00:19:37.120 Look at like or you look at your story and your ideal customers and look at their pinpoint and start from there 256 00:19:37.600 --> 00:19:39.200 without actually 257 00:19:39.200 --> 00:19:46.240 Because in this case, I feel that when you type ai you can get all the inspiration but when it is a broader 258 00:19:46.800 --> 00:19:49.120 category for you for to search for 259 00:19:49.760 --> 00:19:51.760 Then how do you find the viral content? 260 00:19:52.480 --> 00:19:54.480 SUBSCRIBE 261 00:19:59.680 --> 00:20:01.680 Subscribe to channel 262 00:20:00.000 --> 00:20:08.160 really broad, like AI there, like every content now on social media, there's something about AI. 263 00:20:08.160 --> 00:20:14.960 So it's pretty broad, but what I'm doing, like for instance, is like, again, this wasn't just 264 00:20:14.960 --> 00:20:20.480 a normal content, bro. I don't have a team to start my business again. This makes total sense 265 00:20:20.480 --> 00:20:25.040 to convert to a business for you. Like if you get from KitchenAid, probably it's not gonna, 266 00:20:25.040 --> 00:20:31.280 it's gonna do well for you because they are a commercial brand in a sense. So it's like 267 00:20:31.920 --> 00:20:41.200 do broad and they, depending on like where they are, they're not even focusing on customer 268 00:20:41.200 --> 00:20:47.920 acquisition. They're focusing on brand awareness, for instance. So what do you wanna do is you wanna 269 00:20:47.920 --> 00:20:56.480 find content creators that are doing like on the kitchen niche style. You wanna find those content 270 00:20:56.480 --> 00:21:02.800 creators and you wanna find smaller brands from those products, search them. And then what you 271 00:21:02.800 --> 00:21:09.760 could do as well is you can find ideas that is not necessarily like connected to your product, 272 00:21:09.760 --> 00:21:15.600 but it's still connected to kitchen. Okay. You can still find that because that is still relevant. 273 00:21:15.600 --> 00:21:22.160 And then you're gonna be able to shift pretty well some of the ads to what, like your product 274 00:21:22.160 --> 00:21:31.760 and what you do. Like for instance, let's say that I, for Lisa, for instance, like you can get, 275 00:21:32.400 --> 00:21:37.440 you guys have different products, but again, is the same environment. You can still get ideas 276 00:21:37.440 --> 00:21:44.400 from her product and then bring it to your own reality, to your own product. So I would open 277 00:21:44.400 --> 00:21:50.560 that a little bit. So you have more inspirations to play with and get better results. 278 00:21:54.240 --> 00:22:00.720 Awesome. This last one, guys, inspiration again, bro, I don't have a team and so on. So I tested 279 00:22:00.720 --> 00:22:06.640 this. The last one I had the business was hard until I found this. So that was proven. I'm gonna 280 00:22:06.640 --> 00:22:12.240 show you guys again. This was proven. So I'm bringing that same hook because it worked well 281 00:22:13.200 --> 00:22:18.960 into another ad. I'm just adding a new inspiration. Okay. And then here, again, 282 00:22:18.960 --> 00:22:24.320 some of the apps here, I don't, I did not like, I don't use, and I wanted to keep the most 283 00:22:24.320 --> 00:22:31.040 recognizable. So the ad grabs more attention. So I got like chatty PT and so on and so forth. And 284 00:22:31.040 --> 00:22:39.840 then again, total costs adding up and the exact same thing. So basically that worked. So I'm 285 00:22:39.840 --> 00:22:44.960 going to like create multiple variations of the same thing that is working. It basically 286 00:22:44.960 --> 00:22:56.720 like gives you more leverage. Cool. Thank you. I just saw this message. And then this one, it's 287 00:22:59.040 --> 00:23:06.960 more like a, so this one was a AI VFX masterclass. Since this is a completely different age, I think 288 00:23:06.960 --> 00:23:12.320 that it's going to, that is that example is going to show you exactly what I was trying to say as 289 00:23:12.320 --> 00:23:19.120 well. Garima, this one, again, the niche, this is for people who do, who does like video editing. 290 00:23:19.120 --> 00:23:25.760 Okay. So it's, it's a completely different age. I'm not stealing like a customer from anyone. 291 00:23:26.640 --> 00:23:31.040 I love the design. This I did with nano banana in 10 minutes, but actually no, 292 00:23:31.040 --> 00:23:36.320 none of it doesn't take that much was probably like three minutes. So instead of saying AI VFX 293 00:23:36.320 --> 00:23:43.040 masterclass, I said like, say AI business tool. And then was 25 now is a dollar black Friday 294 00:23:43.040 --> 00:23:48.800 special. We'd run this to like in our black Friday. And this was our, our best performing ad. 295 00:23:48.800 --> 00:23:55.840 And I created ads that I spent hours creating. And that ad that I only spent like three to five 296 00:23:55.840 --> 00:24:02.400 minutes that beat the ones that I spent a lot of hours. So that is like, just to say, this is one 297 00:24:02.800 --> 00:24:07.520 completely different than what I'm doing, but I saw this and I felt like, Oh, this is cool. 298 00:24:07.520 --> 00:24:15.920 I can turn, I can reuse this for the, for the AI tools. So that is one thing you get it. You're 299 00:24:15.920 --> 00:24:21.520 not getting inspiration from necessarily like something that is like teaching related, but 300 00:24:21.520 --> 00:24:27.200 that could still fit really well there. And this one has no graphics or anything. It's just what, 301 00:24:27.200 --> 00:24:34.720 like it, it's just words. So we can use it. Like we, I mean, you can pick up if I can pick up for 302 00:24:34.720 --> 00:24:41.600 kitchen or something, if I want to put a spin on it and do it that exactly. Because yes. Okay. Okay. 303 00:24:41.600 --> 00:24:50.560 Yes, exactly. Next one. This one, it's going to be a combination. So I saw this one is in 304 00:24:50.560 --> 00:24:55.680 Portuguese. When I saw the timer, I was like, Oh, this is pretty good. That creates urgency. 305 00:24:55.680 --> 00:24:59.280 And then I was like, you know what? 306 00:25:00.000 --> 00:25:05.920 I like the cards in the background as well. This is like from this guy, his courses. So what I did 307 00:25:05.920 --> 00:25:12.560 was I like the cards and I like the timer. So what I did is I created another, like a timer 308 00:25:13.920 --> 00:25:18.320 on his end. And then I added our tools in the background here, a resistible offer, 309 00:25:18.320 --> 00:25:23.600 digital product creator, the tools here, because in our business, those are our best performing 310 00:25:23.600 --> 00:25:29.200 tools. I added them here. So lead exploder, a resistible offer, product upgrader, and so on 311 00:25:29.200 --> 00:25:35.920 and so forth. And I made it red for me. And then I added that limited time as well. And now 312 00:25:36.560 --> 00:25:40.960 I'm missing a tax, like what would be, so he is saying here's like 313 00:25:43.760 --> 00:25:50.160 flashlight, whatever, sale promotions, like gone away very quickly. So what I did was, 314 00:25:50.160 --> 00:25:56.320 remember that ad that I just showed? This hook, this title did really well. So essentially, 315 00:25:56.320 --> 00:26:03.200 I just duplicate that. I got the title from it. Business tool was 25. Now it's a dollar. 316 00:26:03.200 --> 00:26:09.600 And then I added to this. And then I created a whole new ad based on that. The reason why 317 00:26:09.600 --> 00:26:17.840 this worked is because I got an ad, I got a proven ad. And I took, again, to what you said, 318 00:26:17.840 --> 00:26:24.560 it's like taking the tax, like the hook, what actually sold people was what is written here, 319 00:26:24.560 --> 00:26:30.880 not necessarily the graphic. So took that, put into this one, and then boom, 320 00:26:30.880 --> 00:26:37.760 this one is a winning ad as well. So this is more like to show you guys like how I think, 321 00:26:37.760 --> 00:26:41.680 again, we all think differently, maybe you're going to get ideas from many different places, 322 00:26:41.680 --> 00:26:47.200 and it's going to turn out like super well, as well. But this is like a little bit of because 323 00:26:48.080 --> 00:26:54.400 creativity is hard to explain. So I tried to show you guys like how I see those things. And then 324 00:26:54.800 --> 00:27:00.400 my mind works in a sense. So that you guys can do the same. And maybe your mind will take you 325 00:27:00.400 --> 00:27:05.680 to different places. But go with it and then see how it works. The most important is the 326 00:27:05.680 --> 00:27:10.960 fundamentals like you find a good hook, you find a good cover, you continue replicating that and 327 00:27:10.960 --> 00:27:18.240 then spinning a little bit do different ads. This was one of my clients, Russell Brunson. 328 00:27:18.800 --> 00:27:23.600 I don't work with him anymore. But I showed to some of you guys this already. But when I was 329 00:27:23.600 --> 00:27:28.720 working with him, this was the ad that they were running. And then we had a whole new campaign to 330 00:27:28.720 --> 00:27:35.760 launch on Instagram. And I was like, Russell is good. But then Diamond Dim is a lot more famous 331 00:27:35.760 --> 00:27:44.720 than him. So I decided to use him and not Russell in the ad. Because this calls a lot more attention. 332 00:27:44.720 --> 00:27:51.600 So Shark Tank celebrity is doing a free challenge to help people create a business. That is a lot 333 00:27:51.600 --> 00:27:57.840 more broad and that helps a lot more people join the challenge because of him and then 334 00:27:57.840 --> 00:28:06.000 those Shark Tank sharks in the background as well. Can you help me optimize my new launch 335 00:28:06.000 --> 00:28:13.680 campaign on Amazon? So I can probably help. But I'm not an expert in Amazon. 336 00:28:14.560 --> 00:28:23.120 During this call, I'll help you with offers, CTAs, basically organic paid traffic, 337 00:28:23.120 --> 00:28:29.920 whatever that is. But I don't myself, I have never done Amazon. This is like Megan and 338 00:28:29.920 --> 00:28:37.200 Gabby will be able to support you in everything you need there. But I can help as far as 339 00:28:37.200 --> 00:28:42.320 from a marketing standpoint, I can help you look and see what we can tweak for sure. 340 00:28:42.320 --> 00:28:46.800 But I'm talking more about features and stuff like this from Amazon. I don't know exactly how 341 00:28:46.800 --> 00:28:55.120 that works. I just launched my first two products on Amazon last week, a little more than a week 342 00:28:55.120 --> 00:29:01.360 ago. And so now I'm looking at my campaigns and stuff. And one of them was doing well, 343 00:29:01.360 --> 00:29:08.880 it was trending. And then I thought maybe I should split the broad match, the phrase match or exact 344 00:29:08.880 --> 00:29:14.400 match campaigns that they have on there. I then separated them and then everything kind of tanked 345 00:29:14.400 --> 00:29:18.880 after that. So I don't know if I should have left it originally as is rather than separating those 346 00:29:18.880 --> 00:29:23.600 out. But then I've got one product that's doing well, one product that isn't really getting any 347 00:29:23.600 --> 00:29:29.760 impression. So I'm just not really sure what I should tweak without messing with too much. 348 00:29:30.400 --> 00:29:32.160 I didn't know if you could help with any of that. 349 00:29:32.640 --> 00:29:37.760 So you're saying that previously, before you made that change, it was working super well. 350 00:29:38.400 --> 00:29:43.040 And then you made the change and then started not working as well. And then once 351 00:29:44.080 --> 00:29:47.040 picked back up and the other one is not working well. Is that what you're saying? 352 00:29:48.080 --> 00:29:53.200 Yeah, it seemed like. So I'm using the exact same key phrases and stuff I was before, 353 00:29:53.200 --> 00:29:58.640 but before I had them grouped into one campaign together. And then I decided to do three different 354 00:30:00.000 --> 00:30:05.920 campaigns, and then kind of separate the same key terms out, but I'm now it doesn't seem 355 00:30:05.920 --> 00:30:09.020 like I'm having the same success. 356 00:30:09.020 --> 00:30:11.120 Could I share my screen? 357 00:30:11.120 --> 00:30:17.280 Yes, let me finish this presentation, and then we're going to go over it. 358 00:30:17.280 --> 00:30:24.480 But overall, what I would do is like, if you're getting better results, before doing that, 359 00:30:24.480 --> 00:30:27.560 I would go back to the previous strategy. 360 00:30:27.560 --> 00:30:32.120 And like, don't be afraid to test strategies, different strategies, like if this didn't 361 00:30:32.120 --> 00:30:36.920 work, go back to the normal, like to what it was, was working, because you're probably 362 00:30:36.920 --> 00:30:40.760 going to be able to scale faster. 363 00:30:40.760 --> 00:30:44.040 Like as the other strategy was working. 364 00:30:44.040 --> 00:30:45.040 Okay. 365 00:30:45.040 --> 00:30:49.320 Yeah, but we'll, we'll, we'll, we'll see it. 366 00:30:49.320 --> 00:30:50.320 Okay. 367 00:30:50.320 --> 00:30:51.840 This is almost done, actually. 368 00:30:51.840 --> 00:30:52.840 I'm almost done. 369 00:30:52.840 --> 00:30:53.840 Okay. 370 00:30:53.840 --> 00:30:54.840 Yeah, sorry. 371 00:30:54.840 --> 00:30:55.840 I didn't want to interrupt. 372 00:30:55.840 --> 00:30:56.840 No, you're good. 373 00:30:57.120 --> 00:30:58.120 You're good. 374 00:30:58.120 --> 00:30:59.120 Feel free to interrupt me anytime. 375 00:30:59.120 --> 00:31:00.120 If you guys have questions. 376 00:31:00.120 --> 00:31:01.120 Yeah. 377 00:31:01.120 --> 00:31:02.120 Okay. 378 00:31:02.120 --> 00:31:09.720 So, this is, it generated over 20,000 leads for, for Russell Brunson, just by making that 379 00:31:09.720 --> 00:31:11.040 small change. 380 00:31:11.040 --> 00:31:14.960 And then one last, I think this is the last one, inspiration. 381 00:31:14.960 --> 00:31:16.760 This is Brendan Nelson. 382 00:31:16.760 --> 00:31:18.160 This is how they were promoting. 383 00:31:18.160 --> 00:31:21.920 This is a little bit more advanced, but you guys have those templates as well. 384 00:31:21.920 --> 00:31:25.960 So for you, it's not going to be anymore because you, you're very used to this type 385 00:31:25.960 --> 00:31:29.040 of content at this point. 386 00:31:29.040 --> 00:31:32.240 So this is good. 387 00:31:32.240 --> 00:31:38.600 And he's a, he's a multi-millionaire and posting pictures with helicopters and all of this 388 00:31:38.600 --> 00:31:40.240 is, is good. 389 00:31:40.240 --> 00:31:45.640 But if you're launching a book, like people are only going to buy if they follow you and 390 00:31:45.640 --> 00:31:51.900 they like you pretty much because of that, like they don't have an incentive to do anything. 391 00:31:51.900 --> 00:31:58.620 So what I did instead, I got the principles from the nine figure mindset book. 392 00:31:58.620 --> 00:32:04.380 And then I created content that would share the value that is inside of that book. 393 00:32:04.380 --> 00:32:07.980 So for instance, there's like how we're sort of found 9%. 394 00:32:07.980 --> 00:32:09.820 So this is connected to the book. 395 00:32:09.820 --> 00:32:13.860 And then here, like how I created the lifestyle, how to create the lifestyle we want in one 396 00:32:13.860 --> 00:32:15.700 year, a trad. 397 00:32:15.700 --> 00:32:18.140 The difference in the like is it's like, it's huge. 398 00:32:18.140 --> 00:32:27.980 So for instance, your 10K likes, 149 likes, and then 6K likes and 429 likes and the comments 399 00:32:27.980 --> 00:32:33.620 as well, like almost 2000 lines, 300 compared to the comments that he was getting. 400 00:32:33.620 --> 00:32:36.420 And this was just one small tweak. 401 00:32:36.420 --> 00:32:41.900 And the carousel would just use to say something similar to this. 402 00:32:41.900 --> 00:32:43.220 Number one, do a life audit. 403 00:32:43.220 --> 00:32:45.520 That's like everything he teaches on his book pretty much. 404 00:32:45.520 --> 00:32:49.600 And then we did this over and over, double tap, if you feel the same. 405 00:32:49.600 --> 00:32:54.840 And then at the end, we say like comment 10X, and we would send them the book pretty much. 406 00:32:54.840 --> 00:33:02.000 And then this book was the top number one best selling book on Amazon, helped them get 407 00:33:02.000 --> 00:33:11.200 there, which was essentially like just leveraging a proven template and then adding his small 408 00:33:11.200 --> 00:33:15.480 portion of his book. 409 00:33:15.480 --> 00:33:20.540 So let's work on your winning ad. 410 00:33:20.540 --> 00:33:21.600 We don't have to do this. 411 00:33:21.600 --> 00:33:26.920 This was really for the San Diego workshop. 412 00:33:26.920 --> 00:33:30.960 Can I ask you a question about advertising like on this? 413 00:33:30.960 --> 00:33:36.520 So basically, if there is like, I have my funnel ready. 414 00:33:36.520 --> 00:33:38.200 But my funnel is a two page funnel. 415 00:33:38.200 --> 00:33:44.280 The first one page talks about all the pain points, why people, you know, my audience, 416 00:33:45.080 --> 00:33:51.560 my who, and then the second page and the first page they click, and then there is a form, 417 00:33:51.560 --> 00:33:53.640 which is in Rainflow. 418 00:33:53.640 --> 00:33:59.320 And then the second page is a thank you page, which has the actual product and the iChat 419 00:33:59.320 --> 00:34:03.400 GPT, custom GPT app that I'm giving them for free. 420 00:34:03.400 --> 00:34:11.960 Now, my question is, when I set it up on Meta, right, the form is in Rainflow. 421 00:34:11.960 --> 00:34:19.159 So Stephen suggested me that create a fresh form in Rainflow, in Meta, because it is easy 422 00:34:19.159 --> 00:34:24.679 to track, but then I will lose my first page completely, which talks about the pain point. 423 00:34:24.679 --> 00:34:28.360 If I can show you real quick, what would you recommend? 424 00:34:28.360 --> 00:34:36.040 Would you recommend me using the first page for creatives and only the thank you page 425 00:34:36.120 --> 00:34:39.080 for running my ads? 426 00:34:39.080 --> 00:34:43.880 Or would you recommend just get the whole funnel, somehow integrate in Meta? 427 00:34:44.600 --> 00:34:45.000 And then... 428 00:34:45.000 --> 00:34:45.639 I got it. 429 00:34:46.440 --> 00:34:46.760 Let me... 430 00:34:46.760 --> 00:34:47.400 Yeah, yeah. 431 00:34:48.679 --> 00:34:52.280 Let me, let me first review the Samantha's. 432 00:34:52.280 --> 00:34:53.880 Yeah, sure. 433 00:34:53.880 --> 00:34:55.639 And then we dive into yours. 434 00:34:55.639 --> 00:34:56.760 Cool, awesome. 435 00:34:56.760 --> 00:34:56.920 Yeah. 436 00:34:59.400 --> 00:34:59.880 Samantha. 437 00:35:00.000 --> 00:35:02.100 I will, you can share your screen. 438 00:35:02.100 --> 00:35:03.400 Give me one sec. 439 00:35:05.040 --> 00:35:06.520 Yeah. 440 00:35:06.520 --> 00:35:07.480 Okay, cool. 441 00:35:15.360 --> 00:35:17.040 All right, can you see this? 442 00:35:18.600 --> 00:35:20.220 Yeah, I can see it. 443 00:35:20.220 --> 00:35:24.360 Okay, so I have basically two different campaigns 444 00:35:24.360 --> 00:35:25.300 going on right now. 445 00:35:25.300 --> 00:35:28.260 So here's two different products. 446 00:35:30.720 --> 00:35:33.000 So I had separated them out, 447 00:35:33.000 --> 00:35:38.000 and now I have like an exact match, phrase match. 448 00:35:38.960 --> 00:35:42.960 My video wasn't really doing me any justice, 449 00:35:42.960 --> 00:35:44.600 so I took that out. 450 00:35:44.600 --> 00:35:46.880 It was just costing like a lot of money. 451 00:35:49.080 --> 00:35:51.980 But I don't know what I could show you on here, 452 00:35:51.980 --> 00:35:53.280 maybe different metrics, 453 00:35:53.280 --> 00:35:55.680 and maybe I didn't know if you'd have any ideas 454 00:35:55.680 --> 00:35:58.840 on ways that I could optimize. 455 00:35:58.960 --> 00:36:00.440 How did you have it before? 456 00:36:01.680 --> 00:36:05.600 I just had like the same search terms, 457 00:36:05.600 --> 00:36:08.560 like the top search closest related keyword. 458 00:36:08.560 --> 00:36:11.960 I had different ones, but they were all in one campaign. 459 00:36:11.960 --> 00:36:15.120 And so I thought maybe before if I like separate them 460 00:36:15.120 --> 00:36:18.760 so there's exact match and then phrase match, 461 00:36:18.760 --> 00:36:20.360 if I just kind of separate them out, 462 00:36:20.360 --> 00:36:23.800 then there would be more budget allocated maybe to like, 463 00:36:23.800 --> 00:36:26.480 or it seemed like some of them were being applied 464 00:36:26.480 --> 00:36:27.300 and some weren't. 465 00:36:27.300 --> 00:36:29.080 I thought maybe I was losing. 466 00:36:31.180 --> 00:36:36.180 I wasn't sure if I had too many targets on one campaign, 467 00:36:36.540 --> 00:36:38.900 so then I like separated them out. 468 00:36:38.900 --> 00:36:40.660 And I don't know if it was doing well before too, 469 00:36:40.660 --> 00:36:42.760 because it was putting through all my Vine, 470 00:36:42.760 --> 00:36:47.420 like everyone that took my Vine products right away, 471 00:36:47.420 --> 00:36:49.660 if all of those were like showing up, 472 00:36:49.660 --> 00:36:52.220 if that's why it was trending was just because there was, 473 00:36:52.220 --> 00:36:53.500 you know, in the first day, 474 00:36:53.500 --> 00:36:56.460 there was like 30 purchases from Vine. 475 00:36:56.460 --> 00:36:59.140 So I don't know if that had something to do with it. 476 00:36:59.140 --> 00:37:00.380 And if it was off of that came, 477 00:37:00.380 --> 00:37:02.540 I have no idea how any of this stuff works. 478 00:37:03.860 --> 00:37:07.940 So the 30 purchases, like it didn't come from the ads, 479 00:37:07.940 --> 00:37:09.440 like it came organically or? 480 00:37:10.540 --> 00:37:12.780 So I enrolled in the Vine program, 481 00:37:12.780 --> 00:37:16.620 which is like, I give my stuff away for free basically 482 00:37:16.620 --> 00:37:18.520 in the hopes of getting reviews. 483 00:37:19.660 --> 00:37:20.500 Okay. 484 00:37:21.660 --> 00:37:25.980 So I guess, yeah, I guess maybe one of my questions is, 485 00:37:26.780 --> 00:37:30.340 Amazon puts in this like keyword group, 486 00:37:30.340 --> 00:37:31.940 keywords related to your product. 487 00:37:31.940 --> 00:37:34.020 They like automatically put that in there 488 00:37:34.980 --> 00:37:37.580 and they allocate money towards it. 489 00:37:37.580 --> 00:37:40.740 Is this what like a discovery campaign is? 490 00:37:40.740 --> 00:37:43.500 I don't know if anybody else can answer that question. 491 00:37:43.500 --> 00:37:47.260 Is that like, is that a discovery campaign? 492 00:37:47.260 --> 00:37:48.900 Can you click on that? 493 00:37:48.900 --> 00:37:52.340 Let's check for the key group one. 494 00:37:53.700 --> 00:37:55.260 It doesn't let me click on that. 495 00:37:55.260 --> 00:37:56.820 It doesn't let you, 496 00:37:56.820 --> 00:37:59.620 this is automatically Amazon did it for you. 497 00:38:00.500 --> 00:38:01.340 Yeah. 498 00:38:01.340 --> 00:38:04.540 It is putting you for top of search. 499 00:38:04.540 --> 00:38:08.380 What is the click, your click through rate on this one? 500 00:38:10.340 --> 00:38:11.700 Sometimes they do that. 501 00:38:11.700 --> 00:38:16.700 They are, I normally not, I don't activate those 502 00:38:16.700 --> 00:38:18.940 because Amazon added campaigns. 503 00:38:18.940 --> 00:38:20.500 I don't go with those. 504 00:38:20.500 --> 00:38:22.740 And especially, and also for your keywords, 505 00:38:22.740 --> 00:38:25.300 I would suggest for your top search, 506 00:38:25.300 --> 00:38:27.180 close it like T-S-E-R-K, 507 00:38:27.180 --> 00:38:29.380 keep a separate campaign for exact match. 508 00:38:29.380 --> 00:38:32.380 Do not put it under like four different ones 509 00:38:32.380 --> 00:38:35.900 because sometimes the budget allocation, 510 00:38:35.900 --> 00:38:37.860 when you put that, 511 00:38:37.860 --> 00:38:40.900 it then spreads out on all the keywords. 512 00:38:40.900 --> 00:38:45.900 The most relevant should be on its own, like on its own. 513 00:38:45.980 --> 00:38:46.900 When did you launch? 514 00:38:46.900 --> 00:38:48.980 Is it recent launch? 515 00:38:48.980 --> 00:38:51.860 Yeah, like less than two weeks ago. 516 00:38:51.860 --> 00:38:54.540 Yeah, so then I would just suggest you 517 00:38:54.540 --> 00:38:56.100 don't play around too much. 518 00:38:56.100 --> 00:38:58.100 Let the algorithm learn. 519 00:38:58.100 --> 00:39:00.100 Don't make changes too often. 520 00:39:00.100 --> 00:39:02.860 So for now, pick your top search really like, 521 00:39:02.860 --> 00:39:05.140 do you have a list of your top keywords 522 00:39:05.140 --> 00:39:06.540 you wanna do the bidding on 523 00:39:06.540 --> 00:39:09.380 for they are very relevant to your product? 524 00:39:09.380 --> 00:39:10.620 I do. 525 00:39:10.620 --> 00:39:14.580 Then just have a separate exact match campaign 526 00:39:14.580 --> 00:39:15.900 for all of those keywords. 527 00:39:15.900 --> 00:39:18.900 Don't put them together in one campaign 528 00:39:18.900 --> 00:39:22.940 so that you can monitor which one is performing. 529 00:39:22.940 --> 00:39:24.220 You know, that way you'll be able 530 00:39:24.220 --> 00:39:26.140 to get better data on them. 531 00:39:27.020 --> 00:39:28.100 Okay. 532 00:39:28.100 --> 00:39:30.580 And then for, yeah. 533 00:39:30.580 --> 00:39:32.340 Do you have four targets? 534 00:39:32.340 --> 00:39:35.500 See your click-through rate is also like kind of like 535 00:39:35.500 --> 00:39:38.860 on the lower end of the spectrum, 536 00:39:38.860 --> 00:39:41.300 it's like 0.19. 537 00:39:41.300 --> 00:39:44.220 We try to like, as you will grow 538 00:39:44.220 --> 00:39:45.820 and you'll get more visibility, 539 00:39:45.820 --> 00:39:49.700 we try to go for click-through rate higher than one. 540 00:39:49.700 --> 00:39:52.940 That is like the standard that we go for. 541 00:39:52.940 --> 00:39:56.180 So if you click on the first one, the exact match, 542 00:39:56.180 --> 00:39:58.340 do you have four targets in one campaign? 543 00:40:00.000 --> 00:40:10.160 They go back this one and I would highly recommend go through phase four videos for PPC 544 00:40:10.720 --> 00:40:16.720 and follow the instructions. Yeah, four on here. Yeah, so I should separate all of these out even 545 00:40:16.720 --> 00:40:24.000 two. All of these are exact match ones. These are your relevant keywords, right? They are very 546 00:40:24.000 --> 00:40:33.120 relevant to your product. Are they very relevant? Yeah, so this one so yeah the two that I turned 547 00:40:33.120 --> 00:40:38.960 this one off because it was a phrase turn that one off and I created a new campaign for those 548 00:40:38.960 --> 00:40:48.960 two together. So now the only thing on this one is my TSCRK right here and then Amazon put this 549 00:40:48.960 --> 00:40:53.280 on there. So I didn't know if that was like a discovery campaign if that's what that is but 550 00:40:53.280 --> 00:40:58.320 Amazon just put that on there so I didn't know if I should turn it off. Another suggestion I would 551 00:40:58.320 --> 00:41:04.080 say target match type just put one target match type under one camp and see you're mixing exact 552 00:41:04.080 --> 00:41:11.120 and phrase. Don't do that like well these ones are off. Okay yeah that's good that's good that's 553 00:41:11.120 --> 00:41:17.600 good to know. So the only thing I have is this and then this one. Yeah you that I don't I think you 554 00:41:17.600 --> 00:41:23.200 should just not have that one. So right now there's just one target which is toddler cow 555 00:41:23.200 --> 00:41:31.200 cowboy hat. Where are your other keywords? And then I have that's all I have for this one and 556 00:41:31.200 --> 00:41:40.800 then my other ad. All right I'll go back and then. So you're saying she needs to have more in one 557 00:41:40.800 --> 00:41:49.120 campaign? Exact match for now just pick five of your top words that are relevant and then create 558 00:41:49.120 --> 00:41:56.400 just single exact match campaign for each of those. Like don't group them under one 559 00:41:57.440 --> 00:42:04.080 and then phrase match. You can still have multiple phrases that's fine. 560 00:42:04.080 --> 00:42:06.480 You can have more phrases under in one. 561 00:42:10.080 --> 00:42:11.360 Showing now. 562 00:42:20.480 --> 00:42:25.520 So Samantha go on the top this is are these are all your campaigns. Can you show me all of your 563 00:42:25.520 --> 00:42:31.760 campaigns like go on come come to your all campaign click on that. So for this one this is 564 00:42:31.760 --> 00:42:41.040 just the phrase match. So this is one campaign and this is these four. So this is what Amazon did 565 00:42:41.040 --> 00:42:46.480 and then these are three different ones that I put on there. Switch off the Amazon ones I mean 566 00:42:46.480 --> 00:42:53.280 a keyword group you don't need for now. The phrase match is more like you know it's you're 567 00:42:53.280 --> 00:42:59.760 discovering more phrase match will give you data because these phrases will be used with all the 568 00:42:59.760 --> 00:43:06.640 other you know search terms and then this will help you get more data on you know like cowboy 569 00:43:06.640 --> 00:43:13.280 hat for kids for summers. I mean it would be a bigger phrase and you can see what people are 570 00:43:13.280 --> 00:43:18.640 searching more for. So this will help you to collect more data or to find more search terms 571 00:43:18.640 --> 00:43:26.560 that are relevant to your product. Okay so and then add more on to the exact match and they 572 00:43:26.560 --> 00:43:32.400 should be individual campaigns for each exact match. Yeah and I would highly recommend hop on 573 00:43:32.400 --> 00:43:41.040 to the Tuesday call. Megan is good with PPC. Megan and you know they are more focused on PPC 574 00:43:41.040 --> 00:43:49.760 related questions. So hop on on to the Tuesday call for Rainmaker calls. Yeah they are more 575 00:43:49.760 --> 00:43:54.480 they are more focused on PPC as well. Yeah okay. 576 00:43:58.400 --> 00:44:07.120 Okay yeah I'll just yeah work on and please look go through the videos of those especially there 577 00:44:07.120 --> 00:44:12.400 are just you for now since you just launched you just need exact match campaigns and phrase match 578 00:44:12.400 --> 00:44:18.240 maybe one or two that's it and for exact match pick your five keywords that are important 579 00:44:18.240 --> 00:44:26.640 run exact match on those and just start collecting data then you can later on you can go on auto 580 00:44:26.640 --> 00:44:31.760 campaigns discovery campus but you are just starting off so don't keep it simple keep your 581 00:44:31.760 --> 00:44:37.680 campaign simple. Yeah so this one yeah I've got like an exact match and I've got seven targets 582 00:44:38.400 --> 00:44:43.360 this one so I should have one campaign exact match campaign for each keyword. 583 00:44:43.920 --> 00:44:49.120 Yes you should instead of having all these keywords on one campaign correct just have 584 00:44:49.120 --> 00:44:54.560 them okay their own separate campaign a lot of budget like ten dollars or something like that 585 00:44:54.560 --> 00:45:03.680 yeah okay yeah okay well thank you so much for joining us today and we'll see you next time. 586 00:45:00.000 --> 00:45:04.000 Thank you so much, Garima. I learned a lot from you. 587 00:45:04.000 --> 00:45:05.000 No problem. 588 00:45:05.000 --> 00:45:06.000 That's awesome. 589 00:45:06.000 --> 00:45:09.000 PPC is, yeah, it's something. 590 00:45:09.000 --> 00:45:12.000 Garima, let's dive into your question. 591 00:45:12.000 --> 00:45:15.000 Yes, please. Can I share my screen real quick? 592 00:45:15.000 --> 00:45:18.000 Yeah, I will just have your... 593 00:45:21.000 --> 00:45:24.000 And then we have about 13 minutes. 594 00:45:24.000 --> 00:45:27.000 I'll try to split between you, Garima, and Ashley. 595 00:45:27.000 --> 00:45:28.000 She has a question as well. 596 00:45:28.000 --> 00:45:32.000 So this is my funnel. This is my first page. 597 00:45:32.000 --> 00:45:34.000 This looks great. I like it. 598 00:45:34.000 --> 00:45:36.000 So this is my first page. 599 00:45:36.000 --> 00:45:42.000 So when we click on this, it takes you to a form which is in Rainflow. 600 00:45:42.000 --> 00:45:45.000 So, and then once I fill every... 601 00:45:45.000 --> 00:45:51.000 So this page talks about the pain points, the actual, you know... 602 00:45:51.000 --> 00:45:53.000 It leads, it's a journey. 603 00:45:53.000 --> 00:45:57.000 It talks about why Masala Mom app can help you. 604 00:45:57.000 --> 00:46:01.000 Your cooking, you know, it can help make your overthink. 605 00:46:01.000 --> 00:46:05.000 It can help you with the mental load and it can guide you and all that stuff. 606 00:46:05.000 --> 00:46:07.000 All that information. 607 00:46:07.000 --> 00:46:11.000 So now when, and some, there's some testimonials there. 608 00:46:11.000 --> 00:46:15.000 And then you click on this and then, you know, it will take you to the form. 609 00:46:15.000 --> 00:46:17.000 Now this form is in Rainflow. 610 00:46:17.000 --> 00:46:21.000 If I enter, like, I'll just roughly, just to show you how the flow is. 611 00:46:21.000 --> 00:46:24.000 Then it will go to the thank you page, which is this. 612 00:46:25.000 --> 00:46:29.000 Then it's like, okay, you are in and, you know, this is this important step. 613 00:46:29.000 --> 00:46:34.000 You click on this, then it will take you to your chat GPT, like your custom GPT. 614 00:46:34.000 --> 00:46:38.000 And how to set up your GPT talks about that. 615 00:46:38.000 --> 00:46:40.000 And then this is my sales pitch. 616 00:46:40.000 --> 00:46:44.000 So basically talking about, hey, one time limited offer. 617 00:46:44.000 --> 00:46:47.000 You will get a $5 discount on the product. 618 00:46:47.000 --> 00:46:49.000 Click on this and claim your discount. 619 00:46:50.000 --> 00:46:54.000 And then expectation, what will you see, what the results are? 620 00:46:54.000 --> 00:47:01.000 So now my question is, Stephen is like, I'm planning to set up my ad manager 621 00:47:01.000 --> 00:47:06.000 work on it in the course where Stephen talks about this video 622 00:47:06.000 --> 00:47:08.000 in our inner circle about this. 623 00:47:08.000 --> 00:47:13.000 He is talking about creating the form from scratch in Facebook itself, 624 00:47:13.000 --> 00:47:15.000 in our ad manager itself. 625 00:47:15.000 --> 00:47:20.000 But then in this case, if I have it already, is this a better 626 00:47:20.000 --> 00:47:24.000 approach to use, like he said, create a form and then connect 627 00:47:24.000 --> 00:47:27.000 it to your thank you page in the. 628 00:47:27.000 --> 00:47:33.000 So then I will, then I'll lose all the information on my first page. 629 00:47:33.000 --> 00:47:38.000 So how would you recommend, would you recommend me using those 630 00:47:38.000 --> 00:47:41.000 first page pain points in my creatives? 631 00:47:41.000 --> 00:47:45.000 Like I just created, started with this creative that, Hey, 632 00:47:45.000 --> 00:47:46.000 what's for dinner. 633 00:47:46.000 --> 00:47:53.000 And then use this as my ad created, create a form in meta. 634 00:47:53.000 --> 00:47:57.000 And then that form leads into my thank you page, which is in 635 00:47:57.000 --> 00:48:01.000 rain flow and then do it that way. 636 00:48:01.000 --> 00:48:03.000 Would that be a better approach? 637 00:48:03.000 --> 00:48:05.000 I just want to know what would you say? 638 00:48:05.000 --> 00:48:06.000 Yeah, I got it. 639 00:48:06.000 --> 00:48:07.000 I got it. 640 00:48:07.000 --> 00:48:09.000 Can you tell me your ads? 641 00:48:09.000 --> 00:48:12.000 Like what happens until they go to the forum? 642 00:48:12.000 --> 00:48:16.000 Like what, what are you like, how are you guiding them? 643 00:48:16.000 --> 00:48:18.000 Can you tell me what happens there? 644 00:48:18.000 --> 00:48:23.000 So right now, do you promise like an ebook or something? 645 00:48:23.000 --> 00:48:24.000 I'm promising them. 646 00:48:24.000 --> 00:48:27.000 I'm promising them not an ebook. 647 00:48:27.000 --> 00:48:28.000 It is. 648 00:48:28.000 --> 00:48:32.000 It's a, it's a custom, like a freebie, like a freebie. 649 00:48:32.000 --> 00:48:34.000 The custom GPT is the thing. 650 00:48:34.000 --> 00:48:35.000 Okay. 651 00:48:35.000 --> 00:48:36.000 So they will go there. 652 00:48:36.000 --> 00:48:38.000 They'll get this masala mom, kitchen assistant. 653 00:48:38.000 --> 00:48:41.000 They can click, they'll click on this. 654 00:48:41.000 --> 00:48:46.000 Then they'll set up their kitchen profile and then it will start 655 00:48:46.000 --> 00:48:51.000 helping them with their, with their meals, with their meal prep, 656 00:48:51.000 --> 00:48:53.000 with their dinner suggestions. 657 00:48:53.000 --> 00:48:55.000 So this is my freebie. 658 00:48:55.000 --> 00:48:56.000 This is my freebie. 659 00:48:56.000 --> 00:48:57.000 Okay. 660 00:48:57.000 --> 00:49:02.000 So, so, so I just, so my thing is that now this, 661 00:49:02.000 --> 00:49:04.000 this funnel is created. 662 00:49:04.000 --> 00:49:07.000 I don't want to lose my page one, which is, 663 00:49:07.000 --> 00:49:12.000 which has a lot of information, a lot of how can I integrate with 664 00:49:12.000 --> 00:49:16.000 meta so that it flows in a way that they go through the first page, 665 00:49:16.000 --> 00:49:20.000 then they fill the form and then the form gets all the information. 666 00:49:20.000 --> 00:49:24.000 And then it takes them to the thank you page because it is more like a 667 00:49:24.000 --> 00:49:25.000 journey, you know, kind of a thing. 668 00:49:25.000 --> 00:49:26.000 Yeah. 669 00:49:26.000 --> 00:49:27.000 Yeah. 670 00:49:27.000 --> 00:49:30.000 Can you click the start my, my calm kitchen journey? 671 00:49:30.000 --> 00:49:31.000 Yes. 672 00:49:31.000 --> 00:49:32.000 And then that's going to show the form. 673 00:49:32.000 --> 00:49:33.000 That's going to show the form. 674 00:49:33.000 --> 00:49:36.000 And then what happens again after the form? 675 00:49:36.000 --> 00:49:37.000 Can you show me that? 676 00:49:37.000 --> 00:49:38.000 Yes. 677 00:49:38.000 --> 00:49:40.000 Then after the form, it takes them to the tank. 678 00:49:40.000 --> 00:49:43.000 Can you scroll up so I can see what, well, Oh, it's okay. 679 00:49:43.000 --> 00:49:44.000 Sorry. 680 00:49:44.000 --> 00:49:48.000 It's it takes them to the thank you page as so far. 681 00:49:48.000 --> 00:49:50.000 The form again, I just want to see the, okay. 682 00:49:50.000 --> 00:49:51.000 Gotcha. 683 00:49:51.000 --> 00:49:52.000 Free. Okay. 684 00:49:52.000 --> 00:49:53.000 Got it. 685 00:49:53.000 --> 00:49:54.000 Now go to the next page again. 686 00:49:54.000 --> 00:49:55.000 Okay. 687 00:49:55.000 --> 00:49:56.000 Sure. 688 00:49:56.000 --> 00:49:58.000 Another thing you, you're going to, 689 00:49:58.000 --> 00:49:59.000 you're going to start getting used to. 690 00:50:00.000 --> 00:50:05.000 to those pages, but usually like the link above, 691 00:50:05.360 --> 00:50:06.480 can you see there? 692 00:50:06.480 --> 00:50:09.560 Yes, yes, it changes. 693 00:50:09.560 --> 00:50:12.200 Yeah, so you can, if you know by heart, 694 00:50:12.200 --> 00:50:15.800 you can, when you wanna see your thank you page, 695 00:50:15.800 --> 00:50:18.220 you can just type it up there 696 00:50:18.220 --> 00:50:20.740 and then you don't have to go through the process. 697 00:50:20.740 --> 00:50:24.560 We have like 80 steps within like our funnels, 698 00:50:24.560 --> 00:50:26.800 not one funnel because we have multiple funnels. 699 00:50:26.800 --> 00:50:28.280 So I always memorize those 700 00:50:28.280 --> 00:50:30.620 because it helps me get to a page super quick. 701 00:50:32.400 --> 00:50:34.760 But yeah, so what are you gonna do? 702 00:50:34.760 --> 00:50:39.140 What you can do is you, if you can, of course, 703 00:50:39.140 --> 00:50:42.360 if your finances allow, 704 00:50:42.360 --> 00:50:47.000 split the traffic into two campaigns. 705 00:50:47.000 --> 00:50:50.040 You wanna do one directly from the form, 706 00:50:50.040 --> 00:50:54.000 which is what Steven said with that video. 707 00:50:54.000 --> 00:50:55.680 And then you're gonna do one 708 00:50:55.680 --> 00:50:58.960 directly to your rainflow page 709 00:50:58.960 --> 00:51:00.120 because the page looks good, 710 00:51:00.120 --> 00:51:05.120 is ready to get traffic to send the Chachapiti thingy. 711 00:51:07.360 --> 00:51:12.320 And I think your opt-in rate is ridiculous, by the way. 712 00:51:12.320 --> 00:51:14.080 Your opt-in rate is insane. 713 00:51:14.080 --> 00:51:15.920 These are my friends. 714 00:51:15.920 --> 00:51:17.680 Okay, okay, okay. 715 00:51:17.680 --> 00:51:19.240 Cause I was like, wow, this is. 716 00:51:19.240 --> 00:51:21.200 This is organic, this is organic. 717 00:51:21.200 --> 00:51:22.440 These are all my friends. 718 00:51:22.440 --> 00:51:24.620 And some of them are buying too, so which is good. 719 00:51:24.620 --> 00:51:27.180 But I have not started, 720 00:51:27.180 --> 00:51:30.980 I have not started my actual ads on Meta. 721 00:51:30.980 --> 00:51:34.740 That I'm trying to figure out what my strategy should be. 722 00:51:34.740 --> 00:51:37.620 So yeah, go ahead, you were saying. 723 00:51:37.620 --> 00:51:39.740 So I have, I'm already split testing 724 00:51:39.740 --> 00:51:42.980 two versions of this Masala Moan. 725 00:51:42.980 --> 00:51:43.820 Good. 726 00:51:43.820 --> 00:51:46.140 There's one which talks about saving your time. 727 00:51:46.140 --> 00:51:49.180 There's other which talks about the mental load. 728 00:51:49.180 --> 00:51:52.540 So these are the two separate pages. 729 00:51:53.140 --> 00:51:54.780 Split testing these. 730 00:51:54.780 --> 00:51:58.700 But it's just that I am trying to figure out 731 00:51:58.700 --> 00:52:03.700 how do I seamlessly get this funnel integrated with Meta. 732 00:52:04.140 --> 00:52:07.060 Yeah, that is where I am at this point. 733 00:52:07.060 --> 00:52:07.900 Yeah. 734 00:52:07.900 --> 00:52:08.740 Got it. 735 00:52:08.740 --> 00:52:10.580 So essentially like you wanna create a new campaign 736 00:52:10.580 --> 00:52:13.620 and then instead of directing them directly to the form, 737 00:52:13.620 --> 00:52:14.660 you wanna link them. 738 00:52:14.660 --> 00:52:16.900 Like when they click learn more, remember, 739 00:52:16.900 --> 00:52:20.780 or get my, what is it called? 740 00:52:20.780 --> 00:52:22.820 The CTA button, basically. 741 00:52:22.820 --> 00:52:23.860 When they click that, 742 00:52:23.860 --> 00:52:27.780 they should go to your Rainflow landing page. 743 00:52:27.780 --> 00:52:29.300 And that's like, that's it. 744 00:52:29.300 --> 00:52:31.460 So my Rainflow landing page is like this, 745 00:52:31.460 --> 00:52:33.140 like Masala Moan. 746 00:52:33.140 --> 00:52:35.380 Yes, it is, it is. 747 00:52:35.380 --> 00:52:38.620 Then I just need to just copy this and put it in my ad. 748 00:52:38.620 --> 00:52:41.540 Do I need to create the form will be in Rainflow? 749 00:52:41.540 --> 00:52:42.860 Because Steven was- 750 00:52:42.860 --> 00:52:44.180 Yeah, yeah, yeah, exactly. 751 00:52:44.180 --> 00:52:49.180 So the ad, you're not gonna use that form in Meta anymore. 752 00:52:49.820 --> 00:52:51.540 Essentially, all you have to do is like, 753 00:52:51.540 --> 00:52:53.500 just send people to that link. 754 00:52:53.500 --> 00:52:57.980 And like Meta, when you go to edit your ads, 755 00:52:57.980 --> 00:52:59.940 it's gonna show there like where to put it. 756 00:52:59.940 --> 00:53:03.180 And then, so duplicate the campaign, 757 00:53:03.180 --> 00:53:05.820 create a new one and then you split test. 758 00:53:05.820 --> 00:53:09.220 Also, I would recommend once you do that, 759 00:53:09.220 --> 00:53:13.820 reset your split test in go, in Rainflow. 760 00:53:13.820 --> 00:53:14.660 This one? 761 00:53:14.660 --> 00:53:15.500 Because- 762 00:53:15.500 --> 00:53:16.340 Oh, this one? 763 00:53:16.340 --> 00:53:17.180 Okay. 764 00:53:18.020 --> 00:53:20.100 The way you can do this is, 765 00:53:20.100 --> 00:53:23.300 if you probably just move from right to the left 766 00:53:23.300 --> 00:53:26.220 or whatever, then bring back to the center. 767 00:53:26.220 --> 00:53:28.940 Because this data is not real data 768 00:53:28.940 --> 00:53:31.060 because you have your friends going there, right? 769 00:53:31.060 --> 00:53:32.340 It's organic, which is good. 770 00:53:32.340 --> 00:53:33.820 But when you start running ads, 771 00:53:33.820 --> 00:53:36.060 you wanna see like how people that doesn't, 772 00:53:36.060 --> 00:53:37.260 like they don't even know you, 773 00:53:37.260 --> 00:53:39.460 how they would interact with this. 774 00:53:39.460 --> 00:53:41.620 And that is where you're gonna see like opt-in rates 775 00:53:41.620 --> 00:53:44.220 and then you're gonna know where to optimize. 776 00:53:44.220 --> 00:53:47.060 Okay, now this one is my first step. 777 00:53:47.860 --> 00:53:50.860 This is the second version I'm testing. 778 00:53:50.860 --> 00:53:52.940 Do I need to have this third step? 779 00:53:52.940 --> 00:53:55.540 Because this is just for my split testing, 780 00:53:55.540 --> 00:53:57.300 I'm using two versions. 781 00:53:57.300 --> 00:53:58.140 This is what- 782 00:53:58.140 --> 00:53:58.980 Yeah, no, you- 783 00:53:58.980 --> 00:54:01.140 Or do I need like this? 784 00:54:01.140 --> 00:54:04.460 No, I mean, yeah, you don't need that for now. 785 00:54:04.460 --> 00:54:06.020 Should I delete this one then? 786 00:54:06.020 --> 00:54:07.380 No, you can keep it there. 787 00:54:07.380 --> 00:54:08.220 Okay, I can keep it there. 788 00:54:08.220 --> 00:54:09.060 You can keep it there. 789 00:54:09.060 --> 00:54:09.900 That's fine, okay. 790 00:54:09.900 --> 00:54:11.100 And the creative is good 791 00:54:11.100 --> 00:54:12.900 or do you think about this creative? 792 00:54:13.820 --> 00:54:14.780 I like it. 793 00:54:14.780 --> 00:54:16.420 Last test is yes. 794 00:54:16.460 --> 00:54:17.580 Okay, awesome. 795 00:54:17.580 --> 00:54:18.460 All right, I'll let you go. 796 00:54:18.460 --> 00:54:19.420 You have another one. 797 00:54:19.420 --> 00:54:20.660 Thank you, yep. 798 00:54:20.660 --> 00:54:22.100 Thank you so much. 799 00:54:22.100 --> 00:54:24.540 Awesome seeing you guys. 800 00:54:24.540 --> 00:54:27.660 And Margot just actually does the same. 801 00:54:27.660 --> 00:54:29.100 So there you go. 802 00:54:29.100 --> 00:54:30.260 Hey Margot, cool. 803 00:54:30.260 --> 00:54:31.380 I'll just read your comment. 804 00:54:31.380 --> 00:54:32.220 Thank you. 805 00:54:33.340 --> 00:54:37.060 So Ashley, you mentioned, okay, 806 00:54:37.060 --> 00:54:39.060 let's go over your question. 807 00:54:40.180 --> 00:54:41.140 I'll just talk sharing. 808 00:54:41.140 --> 00:54:43.220 Yeah, I guess you kind of answered a little bit earlier 809 00:54:43.220 --> 00:54:46.140 but I've just started researching the ads yet 810 00:54:46.900 --> 00:54:50.260 and there's not many of my niche of like art for kids. 811 00:54:50.260 --> 00:54:54.660 I think it's highly organic driven for a lot of them. 812 00:54:54.660 --> 00:54:55.820 Most of my main competitors, 813 00:54:55.820 --> 00:54:57.500 I can't find Facebook ads for. 814 00:54:58.340 --> 00:55:00.220 So do you come in to like? 815 00:55:00.000 --> 00:55:03.200 like looking at the organic copy 816 00:55:03.200 --> 00:55:05.480 and using that for inspiration, 817 00:55:05.480 --> 00:55:09.840 or do I broaden it out more and try and find like education 818 00:55:09.840 --> 00:55:13.360 or other parenting ads? 819 00:55:13.360 --> 00:55:14.200 What do you recommend? 820 00:55:14.200 --> 00:55:18.920 Yeah, I recommend you doing both because here's the thing, 821 00:55:18.920 --> 00:55:20.720 when you have a smaller niche, 822 00:55:20.720 --> 00:55:23.960 it's, you're gonna need a lot of testing. 823 00:55:23.960 --> 00:55:26.440 Okay, you're gonna need to test from different angles, 824 00:55:26.440 --> 00:55:28.880 like to see what works best, 825 00:55:28.880 --> 00:55:31.000 like with your product and your messaging. 826 00:55:31.920 --> 00:55:33.480 I think organic content, 827 00:55:33.480 --> 00:55:35.080 usually like they perform really well 828 00:55:35.080 --> 00:55:38.960 because those are like kind of like the gold and the treasure 829 00:55:38.960 --> 00:55:43.000 because organic content that goes really well, 830 00:55:43.000 --> 00:55:45.360 usually when you convert into an ad, 831 00:55:45.360 --> 00:55:47.400 that can perform like pretty well. 832 00:55:48.280 --> 00:55:52.680 If Instagram, if Meta finds the audience 833 00:55:52.680 --> 00:55:55.560 that matches that content, it can like really blow up. 834 00:55:55.560 --> 00:55:58.560 So I would focus a little bit more on that end, 835 00:55:58.560 --> 00:56:03.000 but the other angle is also like, is not bad at all. 836 00:56:03.000 --> 00:56:06.080 And you might find more ideas to work with 837 00:56:06.080 --> 00:56:07.400 and bring to your niche. 838 00:56:07.400 --> 00:56:11.560 So I would run like, and this could be in one campaign, 839 00:56:11.560 --> 00:56:14.280 you know, you don't have to do like different campaigns, 840 00:56:14.280 --> 00:56:16.160 do one campaign, different angles, 841 00:56:16.160 --> 00:56:18.920 and then see which one is gonna work best. 842 00:56:18.920 --> 00:56:22.640 I usually try, let's say if we have a challenge or something 843 00:56:22.640 --> 00:56:24.680 and then I'm launching like a new ads 844 00:56:24.680 --> 00:56:29.080 and I will do like five different versions, 845 00:56:29.080 --> 00:56:31.440 like framing in different ways. 846 00:56:31.440 --> 00:56:33.600 And then let's say I found a winning one, 847 00:56:33.600 --> 00:56:35.720 the ones I showed you, like once you find a winning one, 848 00:56:35.720 --> 00:56:38.920 then you know that, oh, this frame works a lot better. 849 00:56:38.920 --> 00:56:41.440 And then you start recreating like everything else 850 00:56:41.440 --> 00:56:44.360 for that frame, that will help, yeah. 851 00:56:45.280 --> 00:56:47.560 Okay, and does it mean anything 852 00:56:47.560 --> 00:56:50.400 if there's not a lot of advertisers in your niche? 853 00:56:50.400 --> 00:56:52.040 I did ask Megan this question yesterday 854 00:56:52.040 --> 00:56:53.600 and she said that it might just be 855 00:56:53.600 --> 00:56:55.640 that they don't know how to run ads, 856 00:56:56.560 --> 00:56:59.120 but have you found that like the smaller niches 857 00:56:59.120 --> 00:57:01.840 are more difficult to have profitable ads in? 858 00:57:02.760 --> 00:57:05.200 I think, cause like the good thing is like, 859 00:57:05.200 --> 00:57:09.600 we advise our, even like one-on-one clients is like, 860 00:57:09.600 --> 00:57:11.200 you wanna be the only person 861 00:57:11.200 --> 00:57:13.080 that provides that type of service, 862 00:57:13.080 --> 00:57:15.120 because that means like you have a blue ocean, 863 00:57:15.120 --> 00:57:17.160 what we call blue ocean and red ocean. 864 00:57:17.160 --> 00:57:19.160 So essentially like if you are, 865 00:57:19.160 --> 00:57:21.640 if you don't have too many competitors, 866 00:57:21.640 --> 00:57:25.600 especially like on meta, that could be a good thing, okay. 867 00:57:25.600 --> 00:57:28.160 The bad thing is like, it's hard to find good content, 868 00:57:28.160 --> 00:57:30.560 it's hard to find ideas and inspiration 869 00:57:30.560 --> 00:57:32.440 because you're the only one, 870 00:57:32.440 --> 00:57:35.680 but it's also like, it's good because essentially 871 00:57:35.680 --> 00:57:38.360 like you're not competing with anybody in a sense, 872 00:57:38.360 --> 00:57:41.040 you have like a very few people to compete 873 00:57:41.040 --> 00:57:45.040 and that what happened is like ad cost is also cheaper. 874 00:57:45.040 --> 00:57:47.280 So let's say if you're a doctor or a dentist 875 00:57:47.280 --> 00:57:48.640 and then you're gonna run ads, 876 00:57:48.640 --> 00:57:50.160 it's gonna be a lot more expensive 877 00:57:50.160 --> 00:57:52.160 because competition is huge, you know? 878 00:57:52.160 --> 00:57:56.240 So that like plays on your favor in that sense, yeah. 879 00:57:56.240 --> 00:57:59.160 Okay, awesome, thank you very much. 880 00:57:59.160 --> 00:58:00.160 Yes, thank you. 881 00:58:01.000 --> 00:58:04.600 Guys, thank you so much, I appreciate you all. 882 00:58:04.600 --> 00:58:07.320 I need to jump off to another call, 883 00:58:07.320 --> 00:58:09.800 but I will see you guys next Wednesday 884 00:58:09.800 --> 00:58:11.360 and some of you maybe tomorrow. 885 00:58:12.280 --> 00:58:14.360 See you guys, bye-bye.