All right, so welcome, welcome, welcome.
It is Thursday morning, so of course that means it's office hours.
And this is the time that we gather to talk about your business.
It's the heaven and earth combo.
Yesterday, Wednesday, is the heaven, that's when we get together, we pray, and we come
up with a promise and a practice, and it's just a beautiful time.
So today is the earth part, where we look at systems, strategies, structures, what are
you working on?
What do you need support with?
How can we take your business to the next level?
So you can bring your questions, those of you that aren't here live, you can reach out
to me, we're missing you, I know so many of you are traveling, safe travels to all of
you.
So I'm going to open with prayer, and then we were having a conversation before the conversation
talking about lives, and so I think I'll pick up with that conversation, and then we'll
go from there.
So Father, I thank you for this day, this is the day that you have made, we rejoice
and are glad in it.
We invite your presence here, Lord, whether people are here live or listening to the recording
at any time on the Prosper Leader member vault, Lord, I ask that first and foremost,
they'll see you, they'll feel you, they'll hear you.
I ask that you open our spiritual senses to see, to hear, to perceive, to taste, to smell
that you are good and what you are doing in our lives in this season.
Make us open, make us receptive, increase our capacity, Lord, to serve.
May we keep our eyes on you, may we keep our eyes on the vision you've placed in our heart.
And you've said that the greatest leader is the greatest servant, the greatest servant
is the greatest leader.
So may we serve well in the place that you have placed us.
So we just invite you here, Lord, let the words of our mouth, the meditation of our
heart be pleasing in your sight, in Jesus name, amen, amen.
So we were talking about doing lives and especially on Metta, on Facebook and on Instagram, lives
are getting the highest response.
And there's a lot of reasons that doing lives is really important.
So Amanda, thanks for opening that conversation and congratulations on doing a live.
If you think about where things are right now and the changes that we've gone through,
we have gone from what started out as a personal connecting platform, I mean, you go to the
history of Facebook and college dorm and connecting, building relationships.
And we have strayed far from that in our marketing, that it's become very impersonal with bots
and algorithms and funnels and ads.
And so one of the things in all the change, if you add to that AI, and it's almost impossible
to know, if you're keen, you can kind of pick up little things, but is this real?
Is this a real person?
Is this a real post?
Is somebody really talking or is this AI?
So we've been for probably 10 years, not 10 years, last couple of years, we've been in
a trust recession, right?
People are losing trust in the online space and the market has matured.
So that people are very discerning and they're less likely to just trust you.
So lives do a lot of things at once.
For one thing, they know you're real, right?
For another thing, it's personal and they can start connecting, especially if you can
be engaging them as you're doing the live and get them, you know, making comments and
things like that.
So it's working with the algorithms, but it's also working with where we're at.
And the more often you do lives and in between that, the more often you do posts and using
a picture of yourself.
So I don't like taking selfies.
I'm not that into myself.
But I have to put a picture of myself on every post.
But actually, there's a science behind it.
And the science goes all the way back to when television started.
And they began to see a phenomenon
that when we see the face repeated on channels,
we actually, even though it's not true,
we feel we know the person.
And I want you to think about the actors you follow.
Do you follow?
Any shows that you watch, and something happens to them,
and you're upset, and you love them or you hate them.
But actually, they're just actors.
They're not even that person.
But our mind, seeing them on a consistent basis,
feels safety, familiarity.
I know them.
And so a form of relationship, you're
going to develop that into a real relationship.
But a form of relationship happens
when they see our face.
And so lives do that as well.
And then it's the algorithm.
So they know you're real.
They're bonding with you.
And I also want you to understand,
those of you that are kind of branching out,
and like Amanda was saying, I don't do lives as much.
I'm going to be doing more.
Don't judge the reaction right off the bat.
If it doesn't look like a lot of people are looking at it
or a lot of people are commenting,
you need to know that part of the trust recession
is there's a lot of lurkers.
They're watching you.
But they're not engaging.
But they're watching you.
And it's not until they see you enough times
that they'll finally step up and say something.
So it's nice on the ego if there's a million people
watching and commenting and all of that.
But that's not always the case when you're first starting.
But don't let that stop you or slow you down.
So what I want to share with you, and then I'm going to open,
if you have any further questions
or we want to kind of look and refine the message,
depending on the platform, the length of a live
is very different.
And so what's performing really well
is under two minutes, because it can become a real.
It can be on Instagram, shared.
If it's over two minutes, it won't be.
It gets broken up all funky and all of that.
So for longer teachings, you want to use Facebook
or you want to create it more like, or not Facebook,
YouTube, or you want to create it more like an event.
Like YouTube is phenomenal for long form talking, right?
So learning to be succinct.
And of course, the most important thing in your post
or in your live is the hook.
Spend time on the hook.
And by the hook, that in the first few seconds,
I don't like, hey, it's so great to see you.
I'm actually doing a live.
This is my first.
No, don't fill with any of that fluff at all, OK?
Go right into it.
I'm super excited.
In today's live, I'm going to break down something that will
and then talk about the result, the transformation,
how it will impact them, why it matters.
And if you're offering something, stay to the end.
But you want to hook right away that, why should
I watch this whole thing?
Because they're going to make a decision in the first seconds.
The average is they'll watch it three to five seconds.
If the hook's not there, they're
next because they're scrolling.
So probably most important when you do it is the hook, OK?
Then I have a structure that I have used for years.
It's old.
It comes way out of Toastmasters.
So I'm going back decades when I was president
of a local Toastmasters club.
But there's some questions to ask yourself.
And this is true for a live.
It's true for if you're speaking, any speaking at all,
pre-speaking, paid speaking.
So a few questions to ask besides the hook.
That's really important.
Questions to ask.
This will help you focus.
What do I want them to remember?
That's going to help you hone in to the main point.
And what you want them to remember
is what you're going to build the live around.
So the old way of teaching is to give a ton of facts.
just fill our heads full of fluff.
It's the old form of education.
Nowadays, to back it up and teach one thing simple,
because people's mind is crowded, and they're busy,
and it's hard to focus, is better
to make one point really well, or maximum three points
if you've got the time.
But one point really well, and then it
gets dug in with a real life example, a story, a question.
So an exercise they can practice to make it practical, right?
So what do I want them to remember?
So that, of course, the thing they're
going to remember the most is stories.
They never forget those.
That's why Jesus used stories so much.
They touch the mind and the heart.
So whatever point you're making, if you can add a story,
you just up leveled what you're doing,
as opposed to just talking head.
Telling a story is powerful.
And they'll remember your story, and then, therefore,
they'll remember the point that you tied with the story.
So what do you want them to remember?
Second one's kind of cool, I think.
And I do this in live events.
I do it in lives online.
What do I want them to feel?
So you're going into it with that.
What do I want them to feel?
Do I want them to feel loved?
Do I want them to feel welcomed?
Do I want them to feel included?
Do I want them to feel inspired?
Do I want them to feel challenged?
Do I want them to feel, you know?
You see?
And so if you know what you want them to remember,
and you really build that, and you
know what you want them to feel, right?
I can't remember who said it.
I think I heard it on Oprah.
But people don't remember what you say,
but they remember how you make them feel, right?
So that's super huge.
And then the last of the three.
So what do I want them to remember?
What do I want them to feel?
What do I want them to do?
Put some purpose to your live.
People are busy.
So what's the call to action?
What's the next step?
Where can they go after listening to you?
Do you have a free resource they can request
so they can do a deeper dive?
Are you doing calls to help them on whatever
the subject you're talking about?
Are you pointing them to your book?
Are you, like, what do you want them to do?
Give them a clear action to take to get
whatever the goal of the result was,
the transformation as to why.
Because you're not doing a live just to show up.
Hey, here I am.
I just spent three of your minutes or five of your minutes.
Here I am.
Like, I'm doing a live because they
say I'm supposed to do a live.
You're stealing their time and your own time.
Like, have a purpose in everything that you do, right?
And also, when you think about that, think of purpose
and think of repurpose.
Everything you create should be multi-purposed.
That live can be transcribed and be a post.
It can go into an email.
It can be a text.
It can be, like, you can do so much with it.
And it can go deeper with a study or a follow-up.
So repurpose everything that you do so that your time,
when you're talking about stewarding time,
best way to steward your time is when you do something.
Let it have many uses, and let it be powerful and on purpose.
So a few thoughts for your live.
Hope that helps you.
I've never had only one person so far,
so she's getting like an individual here.
So that's kind of fun.
I know I've got so many people traveling all over,
from Africa to Louisiana to Cuba to, like, Bahamas.
We've got people all over the place right now.
But do you have, does that help you?
And do you have any further questions,
like talking about stewarding time?
Here I am.
I'm yours.
Bonus coaching.
So any other questions about being successful with the live
and anything I can do to help you
go to the next level with it?
Yeah, no, I think that was very helpful.
I love the points, especially to keep in mind what the purpose
is, why are you doing this live, how do you want them to feel.
Like you said, you're not doing it just to do it.
You're not doing it to waste their time,
because time is valuable.
It's so valuable.
And like you said, with the live,
hook now this is a question that I have because I always start out with my content and it's just me
I think it's so important that you're not just doing it
for the sake of it, but that you're
doing it for the purpose of it.
and I feel like it but I always say the mama you know so I was just gonna say hey mama as you're
And I think that's really important.
jumping on live say hello in the comments and tell me where you were tuning in from so it's kind of
like a little welcome you know and give them a kind of action like you know tell me where you're
tuning in from and so maybe I can go back and kind of look at the comments and then from there
I say um today I am sharing yeah and then like like what it is yeah and kind of like
about you know today I'm gonna be sharing and then always put some levels as to and the reason
why this matters for you as a mama as a as a Christian businesswoman or however you're you're
phrasing it um and so what that does is if you can put the benefits of what you're sharing that
by listening how is their life going to be improved and if we ignore this subject what's the cost of
inaction so we're always playing on two sides right um and sometimes the hook can also be
curiosity and like in your case have you ever heard the word stewardship and um maybe you've
only heard it in a limited context around money I want to share a broader context and the reason
I want to share it is I believe it's going to help your life as a mother in this in this in this way
as a businesswoman and this in this in this way so I felt really led to share and um so I'll
probably be carrying this into a few lives so today I'm going to talk to it from this perspective
and then if you have a story that will take it to yeah a much much higher level right um
there's an old saying that facts tell and stories sell and there's a reason why Jesus
used so many stories right yeah so um this is also a side note for you and for everyone for
all content this is kind of a one of the people she's not on here today she had cataract surgery
but Bev um she's the she's the shortcut queen right that's her one of her tagline is shortcut
queen and um so a shortcut to what you're doing to make your life easy as you do all forms of
sharing is to have a couple things one is have a story bank and that can just be a folder on a
google drive or a word document but start listing stories okay and everything can be a story and
just once you start thinking like this you're going to start noticing and if something funny
your kids did it's something that the principal said it's something in church it's something that
happened to you today it's something that happened with a client and you just have like memory joggers
as to that story so then when you have that you're getting ready to do the live you glance at your
story bank and how what story would be really good for this and by the way any story can be used in
multiple multiple multiple contexts you know i'm a salsa dancer i use salsa dancing stories
in every kind of context okay so having that is really really helpful similar and also extremely
helpful is to have a topic list a running topic list and so just as you're going along wow i think
moms need to know about that that would be an important topic someday i want to talk about that
oh you know i'm talking about that with a client that would be a good topic for down the road so
you just got this list of topics so when it comes time then i need to go live today you're not like
looking at a white piece of paper you look through and you go oh you know what yeah i want to i want
to hit this topic so both of those things are going to shorten your time and make your life
easier by by just starting that and keeping that and just you can do it in your phone anywhere but
just every time you see a story or a topic and when your brain is is primed for that your amygdala
is going to be looking for it and scanning that right so you're going to get more and more stories
and more and more topics and things are going to remind you and as soon as they do just just pop it
on your phone pop it on a google drive or a word doc or something okay uh because that is going to
make communication really fun and easy for you also rotating in formats so another really powerful
thing and it can fit right there in the top
topics is frequently asked questions.
So know that if someone asks you a question,
there's another 10, another 100, another 1,000 people
that have the same question.
So questions are super valuable, and they become
a really powerful tool.
And so sometimes your topics can be that you're just
pulling something, and other times can be,
you know, this came up, this question came up.
And it could be a question that comes from a friend,
it could be a question that comes from church,
it could be in your clients.
So those are really good because if somebody has a question,
that makes an easy hook.
Yesterday I was approached with this question,
and then you make it kind of fun.
This question really got me thinking.
This question challenged me.
This question, like you can make it even fun.
And that's probably the final thing that I would say
about doing all of this is that,
oh, lost my train of thought, how fun is that?
Let's see, I danced too late last night.
Oh, with storytelling and with speaking,
the more senses that you can engage,
the more you'll hold attention.
We love detailed storytelling.
So I was sitting with my girlfriend
at my favorite coffee shop.
And what I love about this coffee shop is that
they always have flowers around,
and you can actually smell the flowers in the air.
And I love sitting outside,
and you can feel the sun warming you.
And it's just my favorite place to meet people.
And the building is kind of an old stucco.
It just feels almost like I'm in Italy for a second.
See, I just gave you a smell.
I gave you feeling the sun.
I gave you the description of the building, what I see.
They will remember your story and they won't leave
because the brain doesn't like unfinished loops.
If you start a story, if you start describing things,
they have to stay and hear the whole thing.
They don't.
And that's another kind of fun play on it too,
is you could start a story and then you can say,
and I'm gonna share the rest in a second,
and you can go into some points where you break it up
and you leave the cliffhanger and you come back and you go,
so you're probably wonder what happened
to the puppy in the story.
You wonder what happened to my girlfriend, you know?
And you can finish with that.
But that's another thing is,
remember the brain hates unfinished loops.
And so in any speaking, if you can start something,
engage them, and then you can make some points,
and then you can come back to it.
Okay, I love that.
I love that because I do put in my phone like notes
because I feel like when sometimes
I just get ideas randomly and I'll just put them in my notes
and I'm like, oh, I can use this for content
or I could use this for like my reel
or I don't know, something, and then I go back to it.
But I've never done like the questions,
so I do like that one.
Good, so I'm gonna show you something
in the membership site
because you're new to the membership site.
And let me take us over to it for a second
and anybody else that may be watching
that hasn't spent much time
in the Prosper Leader member vault.
So there's a lot of things here.
There's free resources,
and there's the power hour that I do on Wednesdays.
If you're premium access, you get all of these things.
And then there's masterclasses that are super powerful.
And then what we're doing today is an office hour
and previous office hours are here.
And what made me think about this is two weeks ago,
last week, I talked about newsletters that convert.
Two weeks ago, I introduced Google Notebooks LM.
Are you familiar with Google Notebooks LM?
It's gonna be your new best friend, organizing things.
So-
It's gonna be our organization.
The reason I brought this up
is women have stuff on their phone and on their computer
and in their Google Drive and on their desk
and in a million journals.
And then you go to find something,
you don't remember if it was in a journal
or if it was in Google or it's Word,
is it sitting on your desktop?
Is it in your phone?
And since you're talking about stewarding time,
that's one of the ways the enemy really steals our time
because we're looking for stuff all the time.
So this is, I think, the coolest thing
that I have ever found when it comes to organization.
And so it's just, if you go into Google Notebook LM,
And I'm going to show you really quick.
And I do a complete talk there, so I'm not going to do that.
But it's notebooklm.google.com.
And so when you go in, it looks very simple.
And you simply can create a notebook.
And then when you create the notebook,
I like to create separate ones on different topics.
So I was just playing, for example, here
with a couple workshops.
And the really cool thing is that when you do it,
you can upload from just about every source
under the sun under that topic.
And now what happens, it's like AI.
It's like ChatGPT.
But the problem with ChatGPT is it's pulling from the world.
And ChatGPT hallucinates.
30% to 50% is inaccurate of what it tells you.
This is only on your stuff.
So it's going to pull and create from your stuff.
So everything that you've got, let's say toward,
like right now, let's say you're doing stewardship.
Everything you ever have anywhere on stewardship,
any notes, any lives, you can put in audio recordings,
video recordings, Google Drive documents, ChatGPT documents.
You can put anything in there.
And then you can ask for anything out.
You can ask it to produce an audio,
ask it to produce a slide deck, make a video, make a mind map,
make a report, make flashcards, make a quiz,
make an infographic.
So what is so amazing is some of the stuff
that when I ask it to do that, the graphics are incredible.
They're way better than ChatGPT.
It will shoot.
There we go.
I thought I disconnected this for a second.
It will, I haven't used it, but I've been in awe.
It will create a perfect slide deck for you,
a perfect PowerPoint from your materials.
You can give it your branding colors.
It'll do everything in your brand, your font.
So just for the sake of every time now that you're
creating a lot of things, just creating
a new notebook for the different types of things
that you can go back and ask it for anything,
and it just gathers your materials for you.
That's awesome.
I love that.
I've never heard of it.
It's super awesome.
And that is in there.
You could just watch when I teach that,
or you can go in and play with it.
So yeah, that's some of the resources
that you have access on the membership site.
Awesome.
And do you know if that's a free resource?
Is it like ChatGPT, or do you have to pay?
I think so.
I can't remember.
If I paid, it was really small, but I want to say it's free.
I can't remember.
I want to say it's free because it's a Google product.
I think it probably, like anything,
it's probably got an introductory free,
and then it's got a paid.
I'm not paying right now.
I don't get any bills.
So yeah, I think it's free.
I don't have any bills from it.
Yeah.
Yeah, so yeah, I'd love to hear.
Come back and share with the group how you used it.
I mean, it's actually quite wild what you can do.
So just playing, just have fun with it.
You can upload all those kind of documents,
and you can say create a podcast.
And it'll actually create two memes, like two podcast people,
and you can set their description.
It's two moms, for example.
And they're having a conversation
like it's with a live audience, and they're
talking about your stuff back and forth.
And the audience can actually engage, and it responds.
I mean, it's wild the level of what you can do with this.
It's really quite crazy.
But at the simplest level, it can organize.
It can make a mind map.
It can make a slide deck or a presentation.
You can ask it to make an infographic.
You see all these infographics popping up now.
It'll make an if, like if you have a system that you're
talking about or a workshop pathway or something,
it'll make an infographic of that system.
Wow, that is really cool.
That is wild.
Yeah, right now with AI, it's just a wild world
that we live in.
So you'll notice I always tend to be
kind of on the front end of stuff.
I have like all my life.
And so you'll notice being part of the membership,
the Prosper Leader membership, we
had a lot of cool stuff that people didn't know and didn't
use.
And I mean, when chat GPT, nobody had even heard of it.
I already had some masterclasses on here
for them to learn how to use it.
They're outdated now because everything
changes every five minutes.
minutes. But yes, yeah, we do. We do stuff like that, too. So
awesome. Do you have any other questions? Anything I can cover?
Otherwise, we'll just make it a short day and let you get back
to working on your live.
I can't think of anything else. I can have questions. I'm going
to definitely, you know, look at those resources. So those are
very helpful.
Yeah, this is time to play with it.
Yeah, so, um, I can't. Yeah, I can't think of anything right
now.
Okay, well, I just put blessings on your live and
appreciate you coming on here live. And normally, we've got a
good crowd here. So we'll see you next time. It's every
Wednesday, every Thursday, and blessings, blessings to you.
Thank you so much, Brenda.
Alrighty, bye.
Bye.