you
You
And a
Where is my
Hello everybody hop on I'm cameras on if he can
I'm just gonna do a nice little post just to remind everybody that we have office hours happening right now
You
Here
Okay
See if anybody
gets on
so
Today we have a new member. So we get to welcome Sam into
Membership for the rest for a whole year now not the rest of the year for a whole year
So we're super excited to have her here with us. She just finished the
accelerator so she's
Fresh out of the just you know, you guys know how the eight weeks is just like crazy busy
Doing all the things
So I don't know Sienna if you would mind
I'd love for you to just introduce yourself and maybe just share a little bit about your business and any wins that you had during
the eight weeks
Just thought I just hopped off the Stevens boot camp because that's like third time doing that. Yeah, I
Don't know I'm just like I got to the last day of the accelerator and like I'm switching
Switching lanes and then I'm like, I don't know if I want to switch lanes. I'm not sure what I want to do
But I'm like I'm hopping on here because I I got to figure out what I do next
Yeah, and I don't like if I have an on-boarding call or what
how the
because I was just thinking I'm just gonna go through the eight weeks again and then watch the
looks like there's some type of like coaching call with Steven and
implement again
With coaching. I don't know that's kind of like what I was thinking. I was jumping into but I'm not totally sure
So yeah, so well, I'll reach out to you about that. We'll figure out how to
We'll figure out how to get you on that
Why did you say because we were in calls together for the eight weeks? So you said switching lanes?
So what is that? What are you talking to you or what are you switching from? So there's a couple things I?
I'm really passionate about helping women get out of abusive relationships
I'm an artistic relationships and I've been kind of like I'm trying to stop myself from posting on tik-tok and I can't
and
because I was not wasn't my channel because my other you know, it's just like when I started with Steven like in the
Accelerator I wanted to build I just I want to build something like the eight-figure
Thing in my niche I've built in this challenge. I've done one for real estate agents and
My niche for many many years has been like coaches
So kind of moving into business coaches helping them to create more revenue and find that leaks or bottlenecks in their business
So those are like the three things that I'm like passionate about but I'm like, I gotta just change choose one thing
and and run with it, so
like I just kind of need some hand-holding and some
Direction some coaching around around it. So I'm like I'm jumping in
So why switching why what spurred you to switch like when you started it with where
We're in the eight weeks where you're like, I think I need to switch gears
We gave
Okay, and why why are we get early? What happened during that week? I think that I
Have a new relationship and his niece was
murdered
by
her abusive ex-husband or ex-whatever and
Just the impact of like I've been holding back on this calling for years
And it's an important message
Thank you for sharing so to give you an idea so office hours are gonna be our most like
Free form I would say like call that we do a lot more
conversational a lot more
Kind of just peer support like here to like
Help each other encourage each other listen to each other
Offer you know the wisdom that we have or any help that we've learned or anything like that
So that's kind of what you can expect from these calls. This is also where we host book club
We're taking a break we just finished listening to the science of scaling we finished that last chapter last week
We're taking a few week break, but then we're going to be starting up a new book
Let's see April the first Tuesday of April and it looks like Oh Danielle did post the
survey
Carrie voted, but no one else has voted. Oh, it's because she posted 13 minutes ago. I'm sorry
Oh, I'm just reading the science of getting rich or the science of scaling right now
Yeah, that's like if we have a lot of really good deep conversations from that
So if everyone wants to take a minute later on or during the call
To go look at the survey that Danielle posted in the inner circle group just in the feed
It looks like our let's see one two three four
Options are daring greatly by Brene Brown who moved my cheese. That was Carrie's recommendation
How to be better almost everything by Pat Flynn and then she means business. So
Go and take a vote and then that will be the next book we start
I don't think I have any other announcements
So for today's call, I'd love to just hear where everyone's at
I want to hear kind of like highs and lows like what has felt like a high in the last week or so or a
couple weeks
What's going really? Well, I felt like a win and then what's been low
It doesn't always have to be business related. It can be personal whatever, you know
Is on your heart that you feel like you need to share or want to share
We everything is welcome here
So I will actually select Margo to start and
Then she can popcorn somebody
Sounds good. Um, I was just reading that post by
Danielle
About the books. They all sound good. So that's exciting. I couldn't remember where we were at
I have a hard time getting on these calls when I'm in the office
Yeah, so I feel like I miss a week here and there and then sometimes I'm like, oh my gosh the books done
That's what I'm feeling today. Anyways, um, but that's fine. So I think for me my
My win or like I talked about this yesterday on mindset Monday too, but what I'm
excited actually I referred to it as a miracle because I was feeling a little bit I don't say stuck but just like
Conflicted maybe about like where I was going with my business
I have I have a business already and I am in the process of building a brand through all the work
I've done with brain maker and I want to bring the two together and I want to do it with slightly more high-ticket
offer than just like a $7 or like 20, whatever then an e-book that's like a
Lower value
Well, the value is high the price points low
So I've been kind of like I kind of like hit pause for a minute
Partially because I've been feeling really overwhelmed and overworked and
My nervous system has been kind of all which is also funny that Danielle talked about nervous system regulation yesterday
I was like I've literally been diving into this in the last two weeks
Because I've been all over the map. That would probably be my low point. I've had a lot of days where I've done
nothing
Because I just needed like rest when I was done work or I was done other commitments and things
I'm still trying to take some things out of off my plate so that I don't have so much so I don't feel that
overwhelmed but I think
Biggest accomplishment wise is actually having that like lightbulb moment. I had
I've done a lot of reflection and I've done a lot of brainstorming and I've gone to chat
Multiple times to be like here's where I'm at. Here's what I'm thinking help me like work through this thought
and I think I have a clear vision. I say think because I'm still refining all the
details but I do have a vision, a clearer vision of where I want to go with my
business like this year which is really exciting and it has yeah I don't have to
go into all the detail but basically it's going to be like a series of
workshops that build on each other where we're learning skills and tools that I
already have through the businesses and the like knowledge base that I already
have so like merging the two things together basically which is what I
wanted to do and like sharing and teaching the skills with others over
like a series of workshops so I'm just working on how to market it and like
kind of stack it all together so it looks appealing to jump in and like
grab the whole bundle kind of thing so I'm working on building that but yeah
that's my high I guess or my exciting thing. That's awesome, that's huge. I just want to
note too like sometimes when we like we need to retreat not not always but
sometimes we need to like retreat and it always can feel a little like oh my gosh
what am I doing am I still I feel lost I feel without direction and we start to
question everything when in reality I think it's great like all right I need
to retreat because I need to quiet enough for my mind to just hear the next
step of okay I now I can go this direction it's a little different and so
I think it's great to learn that the retreating doesn't always have to mean
like everything's over you know it's just pausing for a second to get the
what Stephen would say is like download get the download yeah all right Margo
pick somebody else. Carrie you're next on my I don't know if you can talk or I
can talk I'm decorating a dog cake so I'm trying to listen and I'm multitasking
I'm sorry so I guess I don't know I don't know if I have a high or a low but
I feel like we're just really we're just chugging along and I feel I feel
good about that because a lot of times we were hitting hiccups or speed bumps
and you know we've had some stressful weeks and now I feel like maybe we're
we're coasting and that's a good feeling for a change we we set up our email
campaign we didn't launch it yet but we were working on that late last night so
I think Sean sent me like a test like a test email so we have to tweak some
things yet but we set our our launch email campaign out and then we also set
up the pre-launch campaign for the cake mix made some like we set a goal that
was not monetary but it was a freedom goal and that was pretty cool like you
know everything's been so driven about money you know financial the financial
thing and so to set a goal that was time freedom felt even bigger than any money
goal like so we're determined to make that happen by the end of the year so
that's that was pretty cool that's super cool okay okay what was the goal yeah to
get me out of to get me out of market my market stand and stuff to give up to
give up like my like all retail to give up all retail so I have a stand at I
have a permanent booth at my farmers market and it's like indoors so it's a
nice market but it's every single Saturday you know I'm pawning my son off
on the weekends to different grandparents or wherever and you know
it's not making it's not valuable like it's keeping me connected to the
community and you know we say oh it's marketing and all the things but it's
not making money so the goal is to get me out of that you know and then I do
it like I do pop-up events and things like that so the goal is to not do that
anymore I love it it sounds like you guys had a lot of clarity since because
we talked last week mm-hmm and you had mentioned that you guys are talking
about like do you still do the market and talking about if you do like a pre
launch campaign so it sounds like you guys made a lot of headway on that yeah
we I mean we've been we take we've been taking action we definitely have been
taking action so
It's just clarity, but then, yeah, just action.
And that's why I said, like, I think the market, like we just talked about, like,
you know, that's every single weekend and Sean works the weekends.
So now we're both away from our son every single weekend, you know, and
obviously once Sean's business sells, he'll get that freedom, but I'm still
tied down and it's like, what would this mean for us as a family?
What would this look like?
How much better would it be?
Just, I don't know.
It's, it's funny how we all, I think we always tie success to maybe, you know,
financials and it was pretty freeing to be like, no, you know what, to be able
to be home on the weekend and have a weekend off sounds pretty amazing.
Yep.
Yeah.
I'm big on the time freedom too.
It's hard because finances play a role, but when you switch in your
head of like what the ultimate goal is, then you're able to, the, it like the,
your motivation increases, your passion for it increases.
So that's pretty cool.
Yeah.
So that's where we're at.
Awesome.
Love it.
Thanks for sharing.
Sian, you're up next and then I'll go last.
Um, my big, well, two big wins.
Um, of course signing up for this program is huge.
And, um, made a decision, um, to do hotel two or three days a week.
So I've been in the hotel and staycation for two days.
I have such a great travel discount and we actually raise, um,
Jack Russell terrier dogs.
And it's a lot of barking and a lot of chaos and I can't have the capacity.
I've laid down my business for about a year and a half.
And this is just a step to like, okay, I'm doing this.
I'm going back in a business.
I want to make money for myself.
I want to, um, make, you know, have the time freedom from the dog business, which
is my dad's business, but, um, I do most of the work.
Yeah, absolutely.
Um, so that's awesome.
And then you shared a little bit about wanting some direct, needing
some direction on where to go.
Yeah.
So, I mean, this is like, I did do some travel discounts and, um,
like I did do some chat work with Chad and she's recommending doing the AI, um,
with the pickaxe and that type of thing, which I have a couple of, I think I
probably have about 30 pickaxes created.
And then, you know, the, the abuse thing is kind of more passion.
I know I, um, my backgrounds and, and, uh, funnels, automations and systems
like click funnels and now go high level.
That's where I can make the most money, but I'm just kind of
like I've been doing it so long.
I'm just tired of it.
Yeah.
I mean, something is, so something I thought of, I think it'd be great
for you to get on a call with Danielle.
So Danielle is the one that runs mindset Mondays and she's really
fantastic at helping you realize.
Like your direction.
So like I say that because it's not like she's giving you the direction.
Usually we have the direction within us.
It's just weeding through the noise in our brain to like, in
our emotions to get to it.
And she's really great at like guiding people to do that.
So I will get you her link.
Um, so you can get on her calendar.
I think that'd be really helpful.
And that, you know, kind of set the tone for this next year as you're, you know,
like, all right, you came into the accelerator for one thing, but am I
going to stick with that?
What is my direction?
Where do I want to go?
And kind of get some clarity around clarity.
That was what I was looking for.
She's really great at like getting, helping you to clarity.
Um, so I will send you an email or I'll send you a DM actually later with her link.
Perfect.
Thank you.
Um, all right.
Highs and lows for me.
Well, I slept really good last night.
That was a high, honestly.
Sleep's been, I've always had trouble sleeping.
I feel like, not always, but as an adult, um, really good last night.
Lows.
Uh, we took a trip to San Diego over the weekend and it was really hard, honestly.
Um, my kids got sick right before we left.
So my youngest was super sick the whole time.
He's still homesick.
Like he's on day seven of like fever and just like crappy sickness.
And then everything logistically was just like hard while we were there.
It was just kind of like a, it was kind of disappointing.
And I just, I didn't feel like I had really high expectations or anything.
So I'm like, you know, traveling with young kids, you know, gotta keep
those expectations realistic, but it was just a bit disappointing.
So I feel like I'm kind of in a, eh, just like feeling from that.
Um, but thankful that everyone has been sleeping well since we got back.
So that helps everyone feel better.
Um, all right.
So for today, I want to keep it really short.
I'd really like for you guys to, you know, do a little bit more of helping each other out with where you guys are at. So I want to hear what you're working on and I want to hear kind of like, and I know we kind of touched on this with highs and lows, but if you have either a need for, hey, does anyone have knowledge on this, or if you're able to give knowledge on something.
I would love to open up the floor for that today and just be a little bit more.
Tactical, I suppose, because when we're in book club, we're very less tactical, which is nothing wrong. It's very good. But today we have a break for the next couple of weeks. I want to be very tactical and strategic and just.
Want to hear what you guys are doing want to hear what your next steps are.
And then see if you guys can offer each other some knowledge or help at all.
And if anybody has anything they want to start with, I will open it up for that.
I can start.
Because otherwise you'll just sit there waiting.
Yes, I will.
I also should have shared I felt like I didn't share anything from my personal life, which I know we don't have to, but I did have a big high. Recently, I found my wedding dress.
So that was really exciting. And yeah, went with a couple of friends to try on dresses found one and went back like a little while later to try it on one more time and then put the deposit and actually do the order and everything.
So that was really exciting. And I just wanted to share.
Congratulations. That's a very exciting.
Thank you. I'm really excited about it. I went in with no expectations.
I don't know, people were like, What do you want? And I'm like, No.
And I just tried on so many different things. But I had two friends that went with me and they're both like that was the easiest like wedding gown experience we've ever had.
Because they've been with other friends before, like, because I didn't have like a has to look like this in mind. I think I was very open.
Which is kind of how I live my life, which sometimes serves me really well and sometimes does not.
Which might relate to where I'm going next with my business.
I don't know that there's anything I specifically need help on.
But I'm kind of still in the like planning brainstorming
part. I don't know what to call that.
And I think what I'm what I want to do is do a month like a monthly hang on, let me open up my chat because there's notes in it.
And it might help me. Okay, so my brand is called Herdstead, which is a play on homestead.
And all of the things that I'm sharing, and I'm going to be teaching and stuff are kind of like homesteading skills.
I started out related to like immune support, and that's still going to be a really big focus. But I think this time of year that the need for that kind of drops off a little bit.
So it's going to be a little bit more generic, I think, as I build the workshops.
So what I think I want to do is have like a Herdstead skills club.
That, like, I don't know if it's actually going to be like a membership club.
I don't know how that would work. I'm like, do I build an app? Do I just create a Facebook community? Like my brain's like,
But then I want to have a month. These are the, these are the words that we that Chad and I came up with.
We want to have monthly Herdstead gatherings. So each month, there's going to be an in-person gathering at my home.
And we'll be doing like a different topic, learning different things, different skills.
Can I find some examples really quick? Do you think? Probably not because
I'll just like pull some from my brain, but there's like some DIY, like personal care things.
There's some gardening, like tips and tricks, sourdough, fermenting, canning, like intro to canning.
Like so kind of like every month is going to have a slightly different skill and then they're going to build.
And the idea is like you will end the series early December with a number of skills.
That means that you can gift like homemade pretty much entirely at Christmas.
So that was kind of like the initial idea.
behind it and i'm just trying to like put it together so that all of the
um skills line up with sort of like where we're at in the season and where people will be looking
for those kinds of like things skills to add to their life and then i'm like how like i know how
to run workshops i do that already all the time but i'm like how do i make it like a package or
like a club where people want to like be a member come to every month prepay for the whole thing
up front or whatever like maybe not maybe they have to whatever but just i want people who like
want to commit and be there the whole time so i think that's where i'm like how do i do that
is it through my like marketing or is it through like my the verbiage that i use when i'm like
sharing on social media and i did i have talked that's what i was mostly talking with chat
about was like how do i make people understand because people ask me all the time i want to
learn how to can i want to learn how to make sourdough i want to learn how to ferment like
things that i do like how do you garden and grow such beautiful products like i can teach you you
just have to come hang out with me yeah so yeah that's kind of where i'm like how do i do that
what do i do yeah i love it that's amazing sand you have a response to her yeah because i've had
two clients that do the exactly this one of them did a summit i think she had about 10 people show
up kind of a flop but the other girl megan she homesteads and she does farmer's markets
we came up with a lead magnet she's focusing on sourdough bread and she's not only like teaching
how to make the sourdough bread but she's also like selling the sourdough bread like different
mixes and different things um and you know i'm like you system io because that was kind of like
a freebie thing she built that lead magnet and it was funny because i'm like i'll help you wherever
and she just built it she just like i gave her the strategy and she just ran with it and she's
doing really really well but she's selling at farmer's markets like so she's at the farmer's
market every week and then she's talking about it on her social media and um but just picking the
one thing pretty much the focus on sourdough bread and then she'll share on her facebook
about her chickens and the different you know her farm and the other different things that she's
doing um but yeah she's successful at that getting success at that so um just with a simple lead
magnet and the farm the street fair or whatever it's called yeah thanks for sharing um i was
going to add on to a couple thoughts that the first thought i had is what if you split it up by
season so we have found that this is partially why we've moved away from like year-long programs
minus membership but like um people's attention span is very short and a lot of times and i have
other you know people now who are in the accelerator previously to have struggled with
that year-long commitment people just they don't feel the sense of urgency it tends to create a lot
of churn problems so when we start talking you're going to start getting into learning about like
client success side of things and like so i i would almost encourage you maybe to move away
from the whole 12 months or like a year long and kind of keep it by almost by season like if you're
wanting it to be relevant to the seasons anyways is do like 12 weeks or something like that and
maybe it's once a month or you do twice a month or it's like they have in it can be a hybrid where
you have the once a month they come to your home and then the other part is you know maybe more
frequent like zoom workshops or something like that um and that way each each time your marketing
is able to be customized to the season and then those people that come for like the summer season
or whatever like they can get special offers into the fall season or winter season and it helps what
you're you know your recurring revenue um and that would be that would start to snowball over
time and that would be where you're probably starting to make the bulk of your um income it
with this design at least with this idea in this capacity um so does that make sense yeah no that's
a really good idea because they're kind of the the things that i was leaning towards i guess
are very like seasonally focused because i want to be able to use seasonal things that are available
and also like meet the needs of people where they're at too depending on the season um
but i was like how do i get them to want to
because i can get people to come to a one-off workshop but i feel like it's a lot of
effort to like, set it up and promote it. And I was like, I
would love to do something that is.
Yeah, so it is. So to answer your question, that it is
marketing, like, even with the end of thing, it's going back to
like, lead magnets, and creating the, you know, like, follow up
quiz there for each of the, you know, each of the workshops,
essentially each of the seasons. And then this season, oh, shoot,
I just had a thought it's leaving my brain. No, it was
there and it ran out. I'm like one in one ear out the other.
It'll come back to me. It was really good, guys.
It always says it's always, it's always the good ones that
they're just like, you got to grab it real quick. Or you got
to stop and get it or otherwise it's gone again.
Oh, I think I was gonna say you would want to have so you like
what Sam was saying to you do want to have a focus at least
for marketing purposes of what each season would be. So for
instance, the winter was immune focus, right? Mm hmm. The I
don't know. Someone just popped into this. Okay, figure out who
this is. Um, and then aside from that, you know, fall, you know,
fall might be if you want to do like gifting, like because
people are gearing up for holidays, or it could be other
stuff. Summer might be you know, summer gardening, or you
know, obviously, I don't homestead so I you can insert
much better, you know, topics that you you would create a
framework like for each of the seasons and what the focus is,
and then you're boiling that down to even the lead magnet
level of like, this is the main focus, or at least this is what
is going to be is going to be the hook to grab people's
attention. Yeah, to take action. So okay.
Yeah, no, it does. I think I was I think the thing I was
struggling with was how do I because I had like nine months
worth of like workshop ideas. And I was like, how do I boil
that down to like, one lead magnet or one hook or one? And
CN I hear you about focusing on like just the sourdough, I
don't want to do that. I want to do like a variety of like, I
definitely considered not sourdough specifically, but I
definitely considered being more focused, but I know, I do all
of these things. And I share all of these things through social
media, that part's not a problem. But people want to
learn them. And I'm like, I can teach I can teach them, I just
need to get them here. So that's what I'm that's what I'm working
on. But this was super helpful. And I'm going to go back to my
brainstorming and maybe reorganize on a like quarterly
like seasonal basis. Are you running the ads? I'm not right
now because I was running I have a lead magnet and I was running
ads and they were doing really well. And it was very like
immune support focused on using like pantry, like natural
solutions and pantry solutions and essential oils. And I have
like a mini guide and then I have a complete guide that has
like 40 plus recipes. And there's like more, there's so
much more like information and knowledge within me that I want
to share with people. And that's one definitely one route to get
in because people always need immune support even in the
summertime. But there's other skills that I know people want
to learn too. So if I can weave those in, which I started doing
last year with I do monthly workshops anyways. So I started
doing that last year and they were hit. Like I had, you know,
people coming to learn how to make like elderberry syrup and
whatever, all kinds of things. And everybody loved it. So I
want to continue on that trend, but I want to provide them with
more value. Because I want to increase the price, the cost for
them to attend. So I'm like thinking about the value that's
going to be offered and what they're going to walk away with.
And I have lots of solutions for allergies, Carrie.
Yeah, so relevant for me.
Me too.
Yeah, yeah. So yeah, and that's, that's kind of what I'm
thinking, like, what's the main, you know, like, I feel like I'm
already having ideas around like, right now is like gardening
allergy, even though it's like, it's not yet April would be like
gardening and allergy season and all of that. They kind of go
together and then probably do some of the like canning bread
related stuff in the like fall and then have that like early
winter late fall be like gifting and then do the immune in the
like January to March season.
One thing I would keep in mind, I know you enjoy the in person
stuff is that's going to be very like
what you said, energy consuming.
Yeah.
May prove, I could be wrong, could go either way,
it may prove not to be enough, not worth it,
really, depending.
One thing I'm thinking of is like,
as someone who's not local to you,
I'm like, I'm very interested in this.
Like, I don't homestead, I'm very,
but I would, I like having a mix of options
of things to do for my kids and for myself.
You know, I'm open to, I'm open to what works,
you know what I mean?
But I'm also, I like to be knowledgeable and efficient
and masterful at things.
So it's like fun to learn this stuff
and then be good at it.
So I'm like, I can't go to be at your place in person,
but I could be for the online stuff.
So kind of thinking about too,
like you do get more scope, more people
with being able to advertise outside of your local area,
or it could be, you know, maybe that's like an upsell
is if they wanna be able to come
and do some hands-on learning at your house
and experience things, then that could be an upsell
for people who are local to you or something like that.
Yeah, I have been looking at,
as I've been working through this and planning it,
like I have been planning to also do online options.
I don't know yet whether I would do the same like workshop
that I'm doing in person online,
cause I don't know, I have to think about
whether or not it's transferable
or whether I do something that's like similar,
similar of the same like theme,
offering solutions kind of thing.
But like I can give people,
like if you wanna make the thing with me on live,
on the call, you're gonna need all of these supplies
ahead of time or whatever, right?
Like I can do, I've done that kind of thing before
and I can do it again.
It's just like planning, heavy, heavy on the planning.
So I have been considering that also knowing
that there's definitely a wider audience out there
in the world that I can reach
if I'm not just trying to stay within my like,
yeah, whatever.
Mark, can I just offer something to like
talking about canning?
I know you had mentioned maybe like for the fall,
but I always find value in how to preserve
the seasonal fruit.
Like when strawberries, blueberries, peaches,
like everything here comes in season all at one time.
So it's so short.
So I mean, I find value like maybe even spring
or mid summer having like a canning
to how you can preserve all this summer fruit
so you have it year round.
Like I think you could hit that probably multiple times
because then, you know, late July, August,
we get sweet corn, you know what I mean?
So how do you preserve sweet corn year round?
Like, so just throwing that out there, but I love it.
Definitely.
And I mean, I could do canning every month
because there's literally something to can.
I do like a canuary in January
where I show people how to can different things
that like is not fresh produce.
It's like, we're making ketchup
and we're like using up our frozen fruits
and like things like that, that it's like,
when you have time,
cause you're not doing all the other stuff
that takes up all your time on the homestead,
you can still like stock your pantry.
So like, I can literally do that year round also.
And I might move to doing more of that.
I feel like right now I wanna kind of test
a few different areas for sure
and see what brings the most people.
And then that'll give me some feedback on like,
I need to focus, I think.
That's what I'm thinking.
I'm not very good at focusing, but I'm gonna try.
You got it, you got it.
Where do you live?
I live in Canada.
Oh, wow, okay.
Yeah, in Ontario, it's a couple hours
North of Northeast of Toronto.
Five hours from Buffalo, if you want a US location.
So who's next?
So I'll ask Gabby.
So Sean recorded all of the speakers.
Like he recorded the entire session from San Diego for me.
And I've been listening to like going back
and re-listening to them when I can.
And I just got to Colin Boyd's story lesson.
And I don't know, he had put in there about like,
you can get like a free story or anything.
Do you remember that?
Mario, do you remember that?
Did anybody sign up for it?
Like, I'm like, I'm a couple months behind,
but Sean never followed through.
There was an email.
that you could send, I'll see if I can find it.
And then basically it gives you access to his program
that he never gives away for free
that helps you build your story, I think is what it was.
Let me see if I can find the email that I sent.
Is that, are those videos somewhere in our resources?
No, so we don't have videos.
Her husband just like recorded the audio
of those training sessions.
We don't record it because it is exclusive,
like the in-person events.
I'm going in May or whenever the next one is.
That does remind me guys,
so we had originally scheduled our May event
to be like the 29th, 27th through the 29th.
I did not realize that we changed the dates
or I did not get communicated to.
So it's gonna be, I just confirmed this the other day though.
So you guys sometimes like,
you guys might have the right date for that.
It's like the week of the, oops, I'm like the wrong thing.
The 13th, 14th and 15th of May, like two weeks earlier.
Perfect.
I don't think I'll be at that one.
Okay.
Sean and I are planning on being there.
So I think we'll be there.
Okay.
Yeah, I was in, I saw the thing
when I listened to the end of the presentation
and then I went and went back and saw Sean's notes.
He had the email and it says in the subject line,
you just put like free story,
but is that all you did was just send like a blank email
with a free story in the subject line, that's it?
Yeah.
Okay.
I think that's the biggest thing
I struggle to tell our story.
So-
You guys have a good one.
Everyone has a good one, but you guys have a good one.
No, but I don't know why.
I just, I struggle to story tell.
I have a hard time with that too, because I talk too much.
So I, which you may have noticed today,
but I would like, when we went through Colin's
presentation that day, I was,
I think I had some realizations about where,
where I can, like what I can tell and what I can share
and what's gonna be,
what's gonna give people that opportunity to be like,
oh my gosh, me too.
When I think, I don't know how to convert it into
like social media.
Like I could talk about the story.
I can talk about that probably all day long,
but it's converting it into social media,
like pictures or graph, like, I don't even know.
What do people wanna see?
I feel out of touch.
I don't feel out of touch.
I think it depends on the story.
And I think if you work through like the process,
the like course that you get access to,
it'll get you like a succinct version of your story
that you can share where people will have that.
And you, then you just need to find,
doesn't even have, it could just be a picture of your pup.
Like it doesn't, as far as like what the graphic,
it doesn't, it doesn't matter.
I mean, you could create a graphic.
You could also film yourself telling the story.
Yeah.
Or you could just use a picture
and then have like a hook at the beginning, right?
He doesn't use the term hook.
I forget what, I forget the term that he used,
but there's like, you know,
you want like the line or two at the beginning
for them to be like, what?
It's more in how you write it, I think.
Okay.
So that's something I need to go back to too.
Cause then when I tell my story,
even when I'm just telling it to people,
it's like way, way, way too long.
And I go off on like tangents.
That would be me.
Yeah.
And then in 1993, they're like, what?
And that was the first time I gardened.
Yeah, right.
And it's like, oh, that's too much.
Too in depth.
Third, I lost them, but that's fine.
It's a work in progress.
Carrie, I wanted to ask,
what did you guys decide in terms of like pre-launch?
Like, you know, strategy?
I think we're doing exactly like,
I had hopped on a Tuesday call with Megan
and she gave me the breakdown again of like,
how to do it in tiers, like say 50%.
Then the second round gets like 20%.
And then the very last one gets maybe 10%,
you know, or something like that.
So she gave me the breakdown of numbers.
I think we decided 40%.
That way we at least even are putting a couple pennies
in our pocket just to, you know,
because of covering ad costs and thing like that.
So I think we came up with like 40%.
Okay.
Okay, awesome.
Start.
I mean, what does everybody is I mean, is free shipping more
enticing than a big discount? Or is a big discount? Because we
what we do is we set flat rate shipping for $7. And then free
shipping is at a $49 threshold. So once you hit $49, it's free
shipping.
For me, and personally, I think that's great. Like, I'll take
either one, you know, I mean, like in my head, like it's free
shipping, or a big discount. It's either way, like sometimes
people put, um, you know, like, I hate seeing like, when there's
like a 10% discount, I'm like, Okay, well, it covers my sales
tax, like, yep.
So like, that's bad. But so to me, I'm always like doing the
math, like free shipping, cool, it covers this or opposite. So
yeah, same. I feel like a lot of people are so like, they'll
spend more to get free shipping. Yeah. And I'm like,
if I don't need the thing, I'm like, I'm not gonna spend more,
I'm just gonna pay the $7 or whatever it is for shipping,
unless it's like, obvious to me that I really need the to spend
the additional money. But if there's a deep discount, like a
40% discount, I'd be all over that. That's like high value to
me. Okay. But a lot of people hate paying for shipping. So
free shipping, they're on it.
So but $49 is like below that $50 threshold. And so a lot, a
lot of people will be like, Okay, I can spend $49 to get the
free shipping. Yeah. That's like a big psychology moment. Yeah.
There's gonna I guarantee one day I should I should like coin
this phrase, there's going to be a study one day, it's going to
be called the Amazon effect. I guarantee somebody is going to
write a book about the Amazon effect and how it brainwash
people into thinking free shipping is a way of life, even
though they're secretly subscribing to Prime.
Free overnight shipping. Yeah. We have about 10 minutes left.
Deanne, do you have any I know you're, you've already kind of
said like you want some direction. Do you want some
feedback on that today? Or do you want to share more about
where you're at?
Sure. And I got caught in the TMU trap of the free shipping
crap and the gifts or whatever. A few days ago, and then but I
watched a video just about the people buy more with free
shipping. And you just have to build it into your program or
whatever you're selling. But yeah, I'll work on that today.
Some feedback on where I want to go. So right now I have my
seattlevinston.com. It's revenue. It's set up for
business coaching following Steven stuff. I'm running ads to
it. Right now it's like a free assessment that took me forever
to get it built in rainflow. And I just simplified it and it
works. And so the first offer is just like 197. It's basically
Steven was laughing because it's basically a discovery call, or
I'm selling him something. And then I'm going to, you know, get
off the call, give him a report. But, you know, 24 to 48 hour, 48
hours later, they get a report. And then I'm going to have like
an upsell. And I'm not totally sure that I think I have written
down somewhere. Actually, I have the full funnel built out. I
just can't remember what it is. If it's 2500 or 35. Some type of
coaching, I need to go look. And so that's already built up. I
have ads running to it. And I was kind of thinking on that too.
I'm doing my master's degree in psychology, informational
organization, so I can actually go into businesses, bigger
businesses and help them, you know, kind of change their stuff.
Okay. And so that's what I have going on right now. And then I'm
like, and I think I have a fear, just a fear of launching, even
though I've helped other people launch and make a lot of money.
So that's what I have going on right now. And I'm kind of
thinking I could have a few AI employees or whatever you want to
call them. Assets, as part of that is walking through with
them, they can just get on that app and, and kind of do their
thing. Walk through that process.
Has anybody else had a fear of launching?
Anybody want to share?
I don't know if I have anything specific to share on it, I feel like I run into that every
time I'm about to do something different.
And I have to like, almost like close my eyes and just hit go.
I did that when I first started posting my ad, because I didn't, my ad was running through
like a business page that I already had set up for my other business, so it wasn't actually
tied to the brand that I was trying, but I was like, just do it, because if I create
all these excuses of like, it's not ready yet, it's not perfect.
Done is better than perfect.
Thank you, Stephen, I will never forget that line.
But yeah, I think I also have a fear of like, success.
When I'm doing something that I know has the potential to be successful, I sometimes
get in my own way, because if I'm successful, there's stories about like, what that means
about me, and whether or not I'm actually deserving of that success.
So that's something I've been working on for a really long time.
I'm still working on it.
I don't have any, I don't have anything helpful for that, but you're not alone.
No, I mean, when I was with Pedro, and Stephen was teaching the Facebook ads to my clients,
it's like I've helped building their system and their funnel out, Olivia had made $60,000
in a week with Stephen's coaching, and then another friend, like 30,000 in about six months,
and just like, so it's just like, I've seen Stephen do it, helping my clients and like,
why can't I do it too?
That's a huge part why I've decided to come on with this, with this, because it's time
for me to make that money.
But I think there's still the fear of success and the fear of, I don't even know if it's
a fear of failure.
Yeah, it's a two sided coin, on one side, it's like fear of success, but because there's,
you can't have one without the other, like, there has to be success and failure.
And so it's like, worry that we're driven by either one.
Carrie, I'm also thinking of you, because I know you put in the chat, I'm an overthinker
and can second guess, does that tie into like a fear of success or fear of failure or something
else?
I'm not sure.
I know that just tends to I'll get in my own, I get in my own way, because I'll be confident
and I'll make a decision.
And then my mind starts going, well, what about this?
What if, what if, what if, what if?
And then I have myself second guessing everything that I was so strongly and confidently sure
about.
So I don't know what that is.
I don't know if that's just, yeah, I guess that's me, probably.
That's probably self doubt, right?
That's probably what that is.
I let self doubt.
So it's not believing in myself.
What does what it sound like a lot of the time?
Just more like, what if I did it this way?
Or what about this?
What about that?
Like, I feel like I think it's perfectionism, too.
I want everything to go just right, because I want it to succeed.
So then I think I start the self doubt and like, is this really the best decision?
Should I be doing it a different way?
Should I be doing and I think information overload, because then I go back in and listen
to things for like, reassurance, or like, well, so and so said this, or so did this,
or so and then that just sends me down like a rabbit hole.
And here we are a week later, and then it's like, okay, I was right all along.
What is when you said, I want to make sure I'm doing it the right way?
Or you want to you want it to work out?
What is it?
So the fear on the opposite side of that?
Yeah, it's probably fear of failure.
Yeah.
So how have you guys learned to keep taking steps, despite all that, Margo and Carrie?
Oh, that's a good question.
What do you fall back on to like, keep moving forward, even if you have the noise of fear
of fill in the blank?
I just do the next thing.
Like, I will go back to okay, like, where do I want to go?
How am I getting there?
Like, I always have a plan.
I always have an outline that I've created.
And when I hit that overwhelm, where my whole everything's like, just stop, you like, you
don't know what, whatever.
My brain starts telling me things that aren't true.
I'm like, just take one step.
What's one thing I can do right now and sometimes it's just like send an email or write a social
media post.
I don't know.
Like I'm just thinking of small, tangible things where you can literally like check
it off the list and you're like, okay, I'm done for today.
I will come back tomorrow with rest and more focus.
That's what I do.
Anyways.
Yeah.
I agree with Margo.
I think what I've started to do is if I start to do it too, like do that too much or start
to second guess, then I'm like, okay, is this moving the needle forward?
That's like my go-to phrase.
Is this me moving the needle forward?
Is this moving me in the direction of moving my business forward?
Or is this just noise and busy work?
I think that's like my, my fallback.
Because busy work can just, you can feel like you're being productive, but it's not getting
you anywhere.
Yeah.
Sometimes I do that in my nine to five job because I want to feel productive, but I don't
want to do the hard work.
So I'm like, I'm just going to organize this spreadsheet for a minute or 37.
Yeah.
I, for the overthinking and second guessing, I don't know how I developed this, I don't
know, somewhere along the way in my life.
I will take like, I'm like, okay, let me look at the options that are immediately in
front of me that are either they're readily available.
So let's say there's two or three, maybe four options right in front of me for some sort
of decision.
I look at those only and I pick, I essentially pick the best one of what I have.
I don't ever, I usually put a limit on like, I don't like getting too many options.
It gets overwhelming because then you start spinning your wheels.
Right.
And so it's like, I don't want to keep going and looking for other options, looking for
other information.
I will just literally stop.
Like, I, it's like I go into denial mode where I'm just like, there's nothing else out there.
I'm just making the best of these options that I have right here.
And honestly, I feel like it serves me well, generally speaking, because it's just like,
there are lots of options out there.
There's lots of information out there.
In theory, there's always kind of something better, you know, out there ish.
And so it's, but you can go on this endless hunt and then you're like, you're constantly
just like comparing options.
I don't know.
You're spinning your wheels.
So for me, it's like, I just like when we had to get a new car a couple of years ago,
I was just like, we were on a tight timeline, you know, it was just like kids were with
my parents.
We need to figure out something fast.
Like we went to these two places, looking at these cars that we've already picked out
and we're picking the best one.
Unless, unless, you know, all those options were like, okay, obviously none of these are
the options.
Like, then we go back to the drawing board, but that's kind of how I do it in terms of
like overthinking because yeah, it's the same with like picking a restaurant.
My husband did this to me the other day, or he was just like naming off all like endless
options.
Like because we're in a busy area where there's literally like dozens and dozens of restaurants,
I don't need to know all the options.
Give me like some parameters.
So for me, it was like, give me types of food.
Okay.
Give me three restaurants with that type of food and then we'll take the best.
And it's, I do this like in business too, I'm like, give me three options for this thing.
I'll pick the best one.
Could there be a better deal out there?
Probably.
But I'll find it next time and I go on my way.
I don't know if that's helpful.
Yeah.
No, that's good.
I don't know if that's helpful.
But selective delusion or selective denial.
All right, guys, that is our last minute on the call.
So this has been a little bit more casual than normal.
We'll do it again next week.
Don't forget to go into the feed and post your vote for our next book.
And then I'll see you guys next week.
Thank you.
Bye, guys.
Thanks, Debbie.