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Thanks your patience

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Running a few minutes behind a day, but how's everyone doing Tara Lindsay?

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Brandon seeing Chrissy

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zoom group 7

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Erica and and Chrissy number two wait no I already said Chrissy Oh

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Cynthia Cynthia we got Cynthia previously group number seven

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I don't know if you guys just you guys see that tick-tock trend of like I think it was group 7

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I think it was like does you guys see this no

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And someone was like someone made a tick-tock video. I'm not a big tick tocker, but every once in a while

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I'll go in there with my kids, which I know is not a good idea

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But it's just like you have to be careful what you see, but we are our algorithms pretty dialed in right now

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Just like kid-friendly stuff, but there was one that came up

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And it was like this gal was like a 15-second video

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And she's like she basically was just like you're now officially in like you know group 7

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You know or something like that like and she did like a few of these videos like hey

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You're a part of group 7 and like the internet just went off on this thing

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And they were all like just bonding about being in group 7

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And then there was like tons of like group 7 or whatever

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I don't know if it's group 7 or group 4 like videos going around

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like you know you're in group 7 if this and like it was just like this whole thing that started happening was hilarious and

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Just the power of the algorithm you know and then there was like groups like fighting. You know. Oh, you're new

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You're that's must be a group 4 person. You know like

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It's like how do people come

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over these ideas and then it just goes off, you know?

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So I love seeing how the internet responds to things.

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So anyways, welcome to group seven.

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Welcome to week six, okay, week six.

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Week six we talk about finances

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and particularly we like to workshop a little bit

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on the money side of things with your business

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in, you know, what we've been talking about,

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which is, you know, the ultimate kind of picture

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of this business accelerator is one, build business skillsets

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that are gonna serve you for years to come,

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but two, really start knowing your numbers

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when it comes to marketing your business

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and growing your business

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and getting new customers for your business.

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And so one thing that we'd like to bring up in week six

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is a couple of like calculators and things,

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but also like just open up for questions

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as you guys are learning, kind of what questions you have,

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we'd love to kind of workshop that,

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just make it personalized to you.

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So while I'm, let me just pull something up

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in the background and then I'll kind of talk

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through a couple of things,

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but also if you have questions around finances

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for your business, maybe it's,

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hey, is this a good lead cost, is this a bad lead cost?

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How much do I expect to spend before seeing a sale

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or what are the typical numbers you kind of see

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for this industry?

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You're happy to go into that,

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even just random finances questions,

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because as a business owner, we gotta be, you know,

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we gotta, we have to be financially savvy, you know,

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at least learn as we go.

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And there's just certain things,

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like even just getting around other entrepreneurs,

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it's like, oh, did you know you could do this?

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Like, did you know, like if you're running ads on Facebook,

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you probably should get an Amex gold card or a Chase,

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I forget what it is, Sapphire?

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Cause you get four X points on advertising, right?

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So that's just something that I didn't know for years.

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And then someone told me and they're like, oh my gosh,

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now I can fly for free everywhere

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because I spent a lot of money in ads and I get four X points

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and we just like kind of, you know, shift credit cards

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when we hit the, I think the Chase one now,

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what I heard, Google this,

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cause I'm not sure, I haven't gotten the Chase one yet.

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I did Amex gold, but it's only up to a certain number.

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It's like 150,000 in spend.

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So when you're really growing a business,

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you're gonna spend more than that.

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So we would just get new Amex gold cards all the time.

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So I have a stack of them, but now I think the Chase,

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I think it's the Sapphire maybe,

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or whatever their business one is that does the four X

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on ad spend, I think it's unlimited.

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So I'm probably gonna switch over there

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because like, that's amazing.

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So little stuff like that, just like little things

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that are like, hey, let's help our dollars go further.

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If we're already doing this for the business,

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you just learn that from people that have done it before.

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Savings, tax savings.

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Like if you own a home and an LLC,

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you should definitely be doing the Augusta rule

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if you're not already.

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Anyone here like a homeowner, homeowner?

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Yes, okay, you should look into the Augusta rule.

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We have a tool in the toolkit that allows you,

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that helps you do it.

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And there's a way to do it right,

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and there's a way to do it wrong.

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You wanna have, it's basically like you can rent your house

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back to yourself as a business owner.

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Oh, there it is, Chase Inc.

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So Chase,

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look into,

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look into the Augusta rule.

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It's a tax savings strategy to rent your house

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back to your business.

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And you can do it up to 14 days a year.

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And our tool, the 8Fig AI toolkit tool

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will actually help you do it

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and make a lot more savings on it.

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The trick is basically,

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and I learned this from a financial advisor of ours,

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basically when you find comps,

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because essentially you can rent your house

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back to your business.

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Let's say you're doing a business dinner party,

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or you're doing a photo shoot,

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or you're doing a annual planning meeting.

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Like that's type of stuff

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that businesses would typically have to rent places to do,

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but you can rent your own house back from yourself.

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You just need to have it legit.

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You need to have a contract, rental contract,

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that you sign with yourself, business to personal.

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You need to find comps for your house.

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So comparable houses, like if you were to go rent this space

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and then the trick to get your maximum amount of savings

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is for comps, don't look at Airbnb,

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look at Peerspace or Gigster.

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These are actually websites

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where you can rent by the hour properties.

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And so you can find comps that are like $100 per hour.

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And then anytime you're renting your house back,

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max it out, do like eight hours a day, you know?

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And so you do 14 days, eight hours a day at $150 an hour.

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Like that is a big tax savings,

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five to usually four to five figures in tax savings,

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depending on how big your house is and where you live

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and your amenities, you know?

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But even with like a basic house,

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like you can save at least four to $5,000 in taxes.

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So again, those are just some little bonus tips,

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but just stuff like that in the entrepreneurship world,

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we wanna make our money.

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you know, further. And there's a lot of perks of being a business owner, um, uh,

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having a business. So, um, uh,

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happy to go anywhere on this call is kind of what I'm saying.

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If you want to talk to tax strategy, you want to talk, you know, finances,

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credit cards, that type of thing. Of course we can look at, you know,

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the scaling equation and kind of those things as well.

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So just kind of getting your guys ideas cooking as we get into the workshop.

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So let me go down to the, the course here. I'm in the wrong account.

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Hold on. Let me log out. I was just signing someone up for this thing.

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I logged into their account. Okay. So here it is.

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Courses business accelerator

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week six. Okay. I'm going to go to this one

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week six. Okay, cool. All right. So we are here and we kind of, um,

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Ron turning the corner on the program. Like you guys are on the last half,

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which is awesome. Um, really some of these weeks, five, six, seven, eight,

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are very like, they're very, not just foundational stuff,

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but probably have stuff you'll come back to.

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So don't worry if you're not hitting everything.

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Cause we do stack a lot of videos in these ones and it's just hopefully helping

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you learn, but also implement, but you can't do it all. So just know that. Um,

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I mean, you probably could, but like most humans with real life,

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it's like you're just, you're not going to hit it all.

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So just know you can come back to some of these things,

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some of the stuff like building a team, like you might be ready for that.

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You might not be ready for that. Honestly, with AI agents,

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which we're going to actually be building into this week,

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way more AI agent stuff in the next month.

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So come back here and take a look at it in a month or two because we're doing

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stuff right now with AI agents that is blowing my mind.

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Like I have an AI agent working on something right now. You know what I mean?

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Like that's crazy. Um,

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and we're going to be starting to do some of the stuff,

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same kind of foundations of like,

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let's one figure out what we should outsource by like doing some of these

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exercises. But then if you could have someone help you in your business,

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like an assistant, what would you have them do?

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And so some of this training stuff around, um, outsourcing, of course,

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like I love hiring from the Philippines. Um,

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that's a great cost effective way to get amazing talent,

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but also some stuff you should do with an AI agent now, you know?

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And so, um,

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we'll be updating some of this content around some of the things we're doing

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with open claw, which is kind of like the hot new AI agent thing.

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And it's still a little early to like,

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just tell you guys to go do it. Cause it's, I don't know.

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I can like destroy your life if you do it wrong. I'm just kidding.

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But just a little bit,

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just don't give it your credit cards and all your access to everything.

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We're going to find a way to do it really securely and, uh, um,

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put some safeguards in there for people that aren't as AI, you know, advanced.

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And we'll, we'll be getting that in here. So keep an eye on that.

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And then of course, like funnel journey, this is,

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I'm still doing funnel stuff to this day, you know?

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So you're going to want to come back to some of these, um, in week six,

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the one that, um, I love to kind of pull up as a scaling equation here. Um,

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and, uh, I would say for profit and loss,

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as far as like things that just will help you in the journey,

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definitely the P and L analyzer in the eight fig AI toolkit. Um,

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eight fig AI, this tool is, you know,

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was built by my chief financial officer at the time. Uh,

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it's under financial and, uh, this is kind of looks like him,

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but they added like 10 pounds. So I don't know why AI made him just a little bit,

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you know, round around the edges, but it's okay. He's not offended. Um,

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but this tool, like he really put a lot of love into this tool. It is, you know,

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kind of not just built off of, um, you know, standard advice.

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It's also built on just like, you know,

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we've been through highs of highs of business and lows of lows.

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And so the one thing I wish I could go back and tell my previous self,

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I'm telling you guys,

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which is I would have run my business a little bit more on,

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um, guardrails around the finances.

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And so this tool actually, if you put in your, your P and L,

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which is your profit and loss statement, um,

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or even just your finances in general, you can put them in this tool.

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It will, uh, help you kind of, um,

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benchmark off of other businesses in your industry.

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So like, let's say you're an HVAC business.

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Like there are standard margins that are kind of, you know,

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like the margins in HVAC businesses, you know what I mean? Like, of course,

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you have businesses that make more as far as profit and you have business that

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make less, but it's kind of like standard margins, right. In that industry,

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same thing with online coaching, same thing with, uh, you know, uh,

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a realtor, same thing with doctors. Like there's just different, um,

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margins like restaurants have really low margins.

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Construction industry has 10% margin. Like, you know,

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like there's just industry standards. So what this does,

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it kind of looks at your PNLs, your finances,

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and it kind of looks at your industry and it helps you see where you're at based

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on benchmarks. And, and it,

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think if I could go back, cause it's really, your eyes can kind of glaze over

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00:15:03.840 --> 00:15:07.080
when you're just reading a P and L or reading your finances or whatever it is,

243
00:15:07.080 --> 00:15:10.520
you're trying to understand it. If, if I could go back, I would probably just,

244
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this for me makes it really simple is run my business off percentages.

245
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Just being like, Hey, I don't spend more than 30% on labor.

246
00:15:18.960 --> 00:15:21.360
Like I don't spend like if I, if I,

247
00:15:21.400 --> 00:15:24.240
if my revenue is a hundred thousand for the month,

248
00:15:24.280 --> 00:15:28.880
like I should not be spending more than 30,000 on fulfillment of that thing I'm

249
00:15:28.880 --> 00:15:33.840
selling. And I, that was a, that was a problem for us. We had a really big team.

250
00:15:33.920 --> 00:15:36.800
I had a six figure overhead, you know, everything,

251
00:15:36.840 --> 00:15:39.800
every single month to pay the team. And when revenue started to dip,

252
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I was now 40%, now 50%.

253
00:15:42.840 --> 00:15:45.600
And I'm just hoping that things are going to recover and I'm just burning money

254
00:15:45.920 --> 00:15:48.920
when I should have been laying people off, you know, unfortunately,

255
00:15:48.960 --> 00:15:52.960
like you hope for the best. But like, if I, I would probably now,

256
00:15:52.980 --> 00:15:57.600
like I do now have a system where it's like one month over that benchmark,

257
00:15:57.640 --> 00:16:01.640
like over that kind of guardrail is yellow, two months over is red.

258
00:16:01.640 --> 00:16:04.040
And we need to act, you know, yellow is like a warning.

259
00:16:04.040 --> 00:16:07.800
Like let's see if we can fix this thing. Red is like, okay, let's act.

260
00:16:07.800 --> 00:16:11.560
But I went multiple months into the red, just hoping to fix it. And then we

261
00:16:15.000 --> 00:16:16.520
had to do the hard thing anyway.

262
00:16:16.760 --> 00:16:19.880
But then I like also hurt the business really in the process.

263
00:16:20.240 --> 00:16:23.480
So just learn from my mistakes. I would have done that. Also same with marketing.

264
00:16:24.360 --> 00:16:27.880
There was a season when we were really growing. So we spent more in marketing.

265
00:16:28.200 --> 00:16:32.640
I typically try not to spend more than 30% in marketing. It's like 30, 30, 30,

266
00:16:32.640 --> 00:16:35.960
right? Like 30 for marketing, 30 for fulfillment, 30 for profit.

267
00:16:36.000 --> 00:16:39.960
That's kind of like what works for me. In an ideal world,

268
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less than 20%, less than 10%. Of course, if I can make marketing better,

269
00:16:43.560 --> 00:16:47.000
stronger, more efficient, it just is going to increase profit margin.

270
00:16:47.280 --> 00:16:51.000
But at least have that guardrail. Now, if I'm like spending too much in marketing,

271
00:16:51.360 --> 00:16:55.120
then I know like, ah, I got to fix something else. The offer has got to be better.

272
00:16:55.480 --> 00:16:56.920
I got to raise my prices.

273
00:16:56.960 --> 00:16:59.840
I have to be better at marketing or try different variations,

274
00:16:59.840 --> 00:17:02.360
maybe try a different vehicle. And so for me,

275
00:17:02.360 --> 00:17:06.200
it makes it kind of simple to just go like, I run the business off percentages.

276
00:17:06.240 --> 00:17:10.200
And I just green, yellow, red, green is like, I'm within that percentage.

277
00:17:10.480 --> 00:17:13.680
Yellow is like, I'm creeping over it. Red is like, I'm two months over it.

278
00:17:14.040 --> 00:17:16.200
So this is something you could run every month in your business.

279
00:17:16.200 --> 00:17:19.760
Just kind of get your financials downloaded. Whether you have a P and L,

280
00:17:19.760 --> 00:17:20.640
or you just kind of like,

281
00:17:20.680 --> 00:17:23.000
here's when my one bank account that I run my business out of,

282
00:17:23.040 --> 00:17:26.400
I have my expenses and I have my income, you know,

283
00:17:26.720 --> 00:17:30.040
and you just run it and you just kind of get these percentages and then

284
00:17:30.040 --> 00:17:34.040
benchmark it every month. And then it'll help give you kind of CEO decisions.

285
00:17:34.040 --> 00:17:36.960
Like you're like, all right, I spent too much in marketing this month.

286
00:17:36.960 --> 00:17:41.160
I got to bring it down. You know, or I'm spending too much on labor.

287
00:17:41.160 --> 00:17:43.680
Even if that's you, like, like I'm paying myself too much right now,

288
00:17:43.680 --> 00:17:46.960
you know, for the business. So again, that's like, uh,

289
00:17:47.600 --> 00:17:49.960
just a high level of what this tool does. Um,

290
00:17:50.680 --> 00:17:53.280
and it's based on our story and just kind of like, if I could go back,

291
00:17:53.280 --> 00:17:56.960
this is how I would have done it, you know? Um, and then the scaling equation,

292
00:17:56.960 --> 00:18:01.000
the other kind of resource we give you is just really to kind of look at your

293
00:18:01.000 --> 00:18:02.880
numbers as a whole, kind of look at,

294
00:18:03.160 --> 00:18:05.400
maybe now you are spending some money on ads.

295
00:18:05.400 --> 00:18:08.520
Even if it's like a lower amount, $10 a day on ads,

296
00:18:08.840 --> 00:18:13.000
you can kind of start now seeing your cost of a thousand impressions. Okay.

297
00:18:13.000 --> 00:18:16.600
So on Facebook, I'll just show you that real quick.

298
00:18:17.960 --> 00:18:22.560
CPM. Okay. So CPM is cost per a thousand impressions.

299
00:18:22.560 --> 00:18:24.800
I don't know what M's Milly, I think cost per million.

300
00:18:24.800 --> 00:18:28.880
I think that's what it stands for. Um, but inside your ad account,

301
00:18:28.920 --> 00:18:33.360
it'll be in one of those little columns. See that CPM right there.

302
00:18:33.840 --> 00:18:34.840
Um, now, uh,

303
00:18:34.840 --> 00:18:39.160
my CPNs are pretty high because we're marketing to six and seven figure business

304
00:18:39.160 --> 00:18:43.120
owners primarily with the toolkit right now. So you'll see my CPNs are pretty high,

305
00:18:43.160 --> 00:18:46.080
but like yours depends on your niche. They could be a lot lower,

306
00:18:46.320 --> 00:18:50.040
but you can kind of dial this in, you know, based on what you're seeing there.

307
00:18:50.200 --> 00:18:51.480
Okay. Um,

308
00:18:51.520 --> 00:18:53.840
then you can start dialing in some of these other things kind of based on what

309
00:18:53.840 --> 00:18:56.040
you're seeing. Like our click through rate is usually actually a lot higher.

310
00:18:56.040 --> 00:19:00.120
Our average is usually 4%. Um, our opt-in rate, you know,

311
00:19:00.120 --> 00:19:03.680
depends on what we're promoting. You know, the challenge we did recently,

312
00:19:03.720 --> 00:19:07.440
like we get usually like a 30 to 40% opt-in because it's a free thing.

313
00:19:07.440 --> 00:19:10.880
So our opt-in rates are really high, but our CPMs are really high too. Right.

314
00:19:10.880 --> 00:19:15.240
So, uh, let's just put my CPM at like $50, you know? Um,

315
00:19:15.240 --> 00:19:16.600
and then average order value.

316
00:19:16.600 --> 00:19:20.680
This is kind of like the average ticket that someone is buying on the backend.

317
00:19:21.040 --> 00:19:24.120
Um, you can dial this in as well. So ours is, is higher.

318
00:19:24.120 --> 00:19:28.600
It's like around 6,000 something, you know what I mean? And you know,

319
00:19:28.640 --> 00:19:32.680
this is at $10 a day ad spend when we're doing our challenges, you know,

320
00:19:32.760 --> 00:19:35.880
like we start spending more money when, when we have something that's working,

321
00:19:35.880 --> 00:19:39.680
we start spending 500,000, 2000, $3,000 a day.

322
00:19:40.040 --> 00:19:42.240
And you can see how that kind of scales up. Okay.

323
00:19:42.480 --> 00:19:45.520
Now this isn't like fully accurate because it's projecting it out over a whole

324
00:19:45.520 --> 00:19:48.720
year, but it does kind of help you start to see like, okay,

325
00:19:48.720 --> 00:19:51.520
are my numbers making sense? If they're not,

326
00:19:51.520 --> 00:19:53.880
maybe your average order value is really low. You're like,

327
00:19:54.120 --> 00:19:56.360
and your CPMs are high and your click rate's not that great.

328
00:19:56.360 --> 00:20:00.040
And your opt-in rates not that great. You're kind of like, Oh, I'm not actually.

329
00:20:00.000 --> 00:20:04.460
you know, seeing a number that makes sense here, you know?

330
00:20:04.460 --> 00:20:07.500
So that's where you might want to adjust your pricing.

331
00:20:07.500 --> 00:20:11.260
If you see negative, you're like, uh-oh, you know,

332
00:20:11.260 --> 00:20:13.260
like this isn't gonna work, right?

333
00:20:13.260 --> 00:20:15.460
So it kind of gives you a little truth teller too

334
00:20:15.460 --> 00:20:17.700
of like your ecosystem that you're building.

335
00:20:17.700 --> 00:20:19.660
And some of these things, of course, you don't know yet

336
00:20:19.660 --> 00:20:21.540
because just like some of you are selling,

337
00:20:21.540 --> 00:20:23.540
some of you aren't yet, but over time,

338
00:20:23.540 --> 00:20:25.780
come back to this tool, it'll definitely help you

339
00:20:25.780 --> 00:20:28.340
as well as these are great things to know down here,

340
00:20:28.340 --> 00:20:31.120
funnel numbers, as well as things to fix.

341
00:20:31.120 --> 00:20:34.680
If something is off, let's say your opt-in rate is low,

342
00:20:34.680 --> 00:20:37.880
you can go here and you can see like,

343
00:20:37.880 --> 00:20:40.040
there's like some stuff to check, you know,

344
00:20:40.040 --> 00:20:41.560
if your opt-in rate's low.

345
00:20:41.560 --> 00:20:44.460
You kind of go through here and check some of these boxes.

346
00:20:44.460 --> 00:20:46.260
So that's the scaling equation.

347
00:20:46.260 --> 00:20:47.560
As you guys were going through this week,

348
00:20:47.560 --> 00:20:48.720
kind of learning some of these things,

349
00:20:48.720 --> 00:20:51.000
the P&L, the scaling equation,

350
00:20:51.000 --> 00:20:52.960
maybe relearning these things,

351
00:20:52.960 --> 00:20:54.780
maybe enhancing these things.

352
00:20:54.780 --> 00:20:55.980
What questions do you guys have?

353
00:20:56.000 --> 00:20:58.800
So I want to just do some interactive time here,

354
00:20:58.800 --> 00:21:00.000
answer any questions you guys have

355
00:21:00.000 --> 00:21:01.960
on the financial side of things,

356
00:21:01.960 --> 00:21:03.840
even just general finance questions around business,

357
00:21:03.840 --> 00:21:05.520
owning a business, running a business,

358
00:21:05.520 --> 00:21:07.520
like happy to go wherever, honestly,

359
00:21:07.520 --> 00:21:09.320
whatever's going to serve you guys this week.

360
00:21:09.320 --> 00:21:13.640
So Ariel, I see your hand went up first and then Sianne.

361
00:21:13.640 --> 00:21:15.160
So let's do Ariel first.

362
00:21:16.680 --> 00:21:17.560
Hello.

363
00:21:17.560 --> 00:21:21.120
Okay, so I have not launched anything yet.

364
00:21:21.120 --> 00:21:24.200
So I am still in the like,

365
00:21:25.100 --> 00:21:27.460
this is super helpful information for me

366
00:21:27.460 --> 00:21:30.340
when I do start selling so I know what I'm looking for.

367
00:21:30.340 --> 00:21:31.340
Yeah.

368
00:21:31.340 --> 00:21:35.220
One thing that I started thinking through last night

369
00:21:35.220 --> 00:21:39.500
is I have some data from my lead magnet.

370
00:21:39.500 --> 00:21:40.340
Okay, cool.

371
00:21:40.340 --> 00:21:43.740
And so I'm trying to figure out what to price my offer

372
00:21:43.740 --> 00:21:48.740
because my offer has grown than what I initially,

373
00:21:49.640 --> 00:21:51.880
like I was underselling it to be completely honest.

374
00:21:51.880 --> 00:21:54.320
I was going to sell my offer for $27

375
00:21:54.320 --> 00:21:55.840
and then I started creating it

376
00:21:55.840 --> 00:21:57.320
and everything that's going in it.

377
00:21:57.320 --> 00:21:59.640
And we're like, no, actually this,

378
00:21:59.640 --> 00:22:01.720
this is a lot more than $27.

379
00:22:01.720 --> 00:22:04.320
Yeah, yeah, that's great.

380
00:22:04.320 --> 00:22:07.320
So we have financial goals of like,

381
00:22:07.320 --> 00:22:11.440
okay, I want to make X by the end of the month.

382
00:22:11.440 --> 00:22:13.280
So how many do I need to sell?

383
00:22:13.280 --> 00:22:17.760
And how does that compare to what my actual price is?

384
00:22:18.300 --> 00:22:20.180
What my actual price of the offer is?

385
00:22:20.180 --> 00:22:21.540
Okay, yeah.

386
00:22:21.540 --> 00:22:23.140
We ran some numbers last night

387
00:22:23.140 --> 00:22:26.360
with just what my current lead magnet was doing.

388
00:22:26.360 --> 00:22:31.360
So my cost per lead right now, I was only spending $5

389
00:22:32.580 --> 00:22:37.580
and I only ran it for like a couple of weeks

390
00:22:38.260 --> 00:22:41.540
and my cost per lead is $2.35.

391
00:22:41.540 --> 00:22:44.620
So I was like, that for me was a win

392
00:22:44.640 --> 00:22:49.640
because if I can get two people in for $5, great.

393
00:22:50.620 --> 00:22:52.320
We were running it for about two weeks

394
00:22:52.320 --> 00:22:56.820
and I have about 17-ish leads.

395
00:22:57.780 --> 00:23:02.780
So we figured, okay, if you do that a little bit more,

396
00:23:03.400 --> 00:23:04.780
times that by two more weeks,

397
00:23:04.780 --> 00:23:06.800
then that'll essentially be what?

398
00:23:07.960 --> 00:23:11.560
17 plus 17 is 34 people.

399
00:23:11.560 --> 00:23:16.560
So at 34 people, 10% of them will hopefully convert, right?

400
00:23:18.540 --> 00:23:21.300
Because not everyone's going to opt in from the lead magnet.

401
00:23:21.300 --> 00:23:22.760
So we're talking three people

402
00:23:22.760 --> 00:23:25.860
potentially would convert to the offer.

403
00:23:25.860 --> 00:23:29.660
And so depending on the price of the offer,

404
00:23:29.660 --> 00:23:32.420
if I have certain goals, is that like?

405
00:23:33.540 --> 00:23:34.380
Yeah.

406
00:23:34.380 --> 00:23:36.500
What kind of things do I need to be thinking about

407
00:23:36.500 --> 00:23:39.060
in that sense to be like, okay,

408
00:23:39.060 --> 00:23:42.000
it makes sense to price it at this number

409
00:23:42.000 --> 00:23:44.600
because of what is included,

410
00:23:44.600 --> 00:23:49.600
but also making sure that I'm covering costs elsewhere.

411
00:23:51.920 --> 00:23:53.200
Is all of that making sense?

412
00:23:53.200 --> 00:23:54.040
No, I'm getting you.

413
00:23:54.040 --> 00:23:56.280
I'm just like trying to,

414
00:23:56.280 --> 00:23:58.120
I'm trying to do something in the background

415
00:23:58.120 --> 00:23:59.960
with your numbers here just to kind of see.

416
00:23:59.960 --> 00:24:02.600
Okay, so this is going to be really small,

417
00:24:02.600 --> 00:24:04.360
but I'll make it bigger, I promise.

418
00:24:04.940 --> 00:24:09.940
Okay, so essentially kind of what you're telling me.

419
00:24:10.140 --> 00:24:12.940
So you get $2, 35 cents a lead, you have 17 leads,

420
00:24:12.940 --> 00:24:15.300
you probably spent around $40.

421
00:24:15.300 --> 00:24:20.300
Okay, so then you could say conversion rate, right?

422
00:24:21.740 --> 00:24:24.060
So this is maybe how many people potentially convert.

423
00:24:24.060 --> 00:24:25.940
We don't know that yet.

424
00:24:25.940 --> 00:24:29.580
And then price points and then revenue

425
00:24:29.580 --> 00:24:32.340
and then profit, right?

426
00:24:32.360 --> 00:24:34.960
So I like to sometimes just throw a little thing together

427
00:24:34.960 --> 00:24:38.040
like this and I just kind of start playing around with it.

428
00:24:38.040 --> 00:24:41.120
So let's say we're at $27 here

429
00:24:41.120 --> 00:24:43.360
and let's say 10%, like you said.

430
00:24:43.360 --> 00:24:47.600
So I probably just to make my life easier,

431
00:24:47.600 --> 00:24:50.240
I'm just going to say like conversions.

432
00:24:51.600 --> 00:24:54.280
And so this is basically equals,

433
00:24:55.240 --> 00:24:59.040
I only know one Excel like formula, which is sum.

434
00:25:00.000 --> 00:25:03.480
Um, some times that's it.

435
00:25:03.680 --> 00:25:09.540
If you guys are not Excel or Google sheet, people, um, just ask chat GPT for

436
00:25:09.540 --> 00:25:12.200
this, like, just be like, Hey, I want to make a little calculator.

437
00:25:12.460 --> 00:25:13.220
It'll help you.

438
00:25:13.280 --> 00:25:16.720
Um, and number.

439
00:25:20.720 --> 00:25:21.160
Right.

440
00:25:21.200 --> 00:25:21.580
Okay.

441
00:25:21.580 --> 00:25:27.400
So basically some this times this.

442
00:25:27.880 --> 00:25:28.320
Okay.

443
00:25:28.360 --> 00:25:34.880
And then this one, some revenue minus, oops, minus how much we spent.

444
00:25:34.920 --> 00:25:35.400
Right.

445
00:25:36.240 --> 00:25:36.920
Make sense.

446
00:25:37.800 --> 00:25:38.300
Okay.

447
00:25:38.920 --> 00:25:41.480
And those two ones that just bother me if I don't do this.

448
00:25:41.480 --> 00:25:43.320
So there we go.

449
00:25:43.520 --> 00:25:44.020
Okay.

450
00:25:44.920 --> 00:25:45.240
All right.

451
00:25:45.240 --> 00:25:45.720
So there we go.

452
00:25:45.720 --> 00:25:52.200
So basically our, our cost right here in red are our revenue and our profit.

453
00:25:52.320 --> 00:25:53.320
Right there.

454
00:25:53.720 --> 00:25:58.240
So you can see at 27, you're basically kind of breaking even, but at scale

455
00:25:58.240 --> 00:26:03.560
it works, but that is like, if we convert 10%, which I would say off of,

456
00:26:03.560 --> 00:26:07.040
um, just realistically, just for everybody, right.

457
00:26:07.400 --> 00:26:11.000
Off of just a cold lead who doesn't know you love you trust you yet.

458
00:26:11.400 --> 00:26:14.520
Uh, one, a 10%, it would be kind of high on conversion rate.

459
00:26:14.600 --> 00:26:19.080
Um, you know, we might see a 10% like opt-in rate, but typically I would say

460
00:26:19.080 --> 00:26:22.840
even at the funnels that we're doing that are like, you know, like we're

461
00:26:22.840 --> 00:26:27.280
seasoned at this, like a 1% is kind of good, like a 1% or higher.

462
00:26:27.800 --> 00:26:33.640
So I would kind of go off of that and, um, you can see this is now.

463
00:26:34.640 --> 00:26:36.200
So that's where we go.

464
00:26:36.200 --> 00:26:36.640
Okay.

465
00:26:36.640 --> 00:26:39.120
We may be at a $97 price point.

466
00:26:39.120 --> 00:26:39.320
Okay.

467
00:26:39.320 --> 00:26:41.240
Maybe I'd like a one 97.

468
00:26:41.600 --> 00:26:47.320
So this is where, again, sometimes like, uh, sometimes we have to architect the

469
00:26:47.320 --> 00:26:51.280
price to kind of make, make the whole thing make sense, or the other thing we

470
00:26:51.280 --> 00:26:56.760
do is, you know what, maybe, maybe three 97 or wherever that's becomes profitable.

471
00:26:56.760 --> 00:26:57.080
Right.

472
00:26:57.880 --> 00:26:58.120
Okay.

473
00:26:58.120 --> 00:27:02.960
There, there it is profitable, but still kind of breakeven, you know, maybe that's

474
00:27:02.960 --> 00:27:03.440
too much.

475
00:27:03.440 --> 00:27:07.360
So that's where now we have multiple things or like, you know, we have a low

476
00:27:07.360 --> 00:27:08.040
ticket thing.

477
00:27:08.040 --> 00:27:13.840
Like, I think if you did have something that was $27, but then you had some sort

478
00:27:13.840 --> 00:27:16.240
of, you know, upsell in there, right.

479
00:27:17.000 --> 00:27:20.680
Now you're getting more people in here, liquidating some of that ad spend, but

480
00:27:20.680 --> 00:27:24.520
maybe there's just one upsell that was just a little bit higher price point

481
00:27:24.880 --> 00:27:28.080
you know, maybe it's a thousand dollar thing, you know?

482
00:27:28.640 --> 00:27:33.840
Um, and like, you just need one person to take that thousand dollars and now

483
00:27:33.840 --> 00:27:35.440
you're in the profit, you know what I mean?

484
00:27:35.880 --> 00:27:40.280
Um, so sometimes marketing is like, again, we, we always architect the price

485
00:27:40.280 --> 00:27:40.960
around two things.

486
00:27:40.960 --> 00:27:43.280
One, how much value, how valuable is it to someone?

487
00:27:43.280 --> 00:27:46.240
Like, is it, if we added a ton of value, you should definitely charge for it,

488
00:27:46.240 --> 00:27:46.760
you know?

489
00:27:47.080 --> 00:27:52.400
But sometimes it's strategic to reduce friction of something so that we can get

490
00:27:52.400 --> 00:27:54.160
more people to see the next thing, you know?

491
00:27:54.160 --> 00:27:57.880
Cause if we just came out with a thousand dollar thing, you might still have one

492
00:27:57.880 --> 00:28:01.760
person buy it, but you'd lose out on all these people, you know?

493
00:28:01.760 --> 00:28:06.880
So I would probably maybe think about that as like, if you think this $27 thing

494
00:28:06.880 --> 00:28:09.520
is like, man, this is things pretty valuable.

495
00:28:09.960 --> 00:28:12.000
You might position it higher.

496
00:28:12.040 --> 00:28:15.120
So what I would do is since it's the first time you're doing it, I would tell

497
00:28:15.120 --> 00:28:19.680
people like my business coach told me I should not sell this thing for less than

498
00:28:19.680 --> 00:28:20.960
a hundred dollars or something.

499
00:28:20.960 --> 00:28:24.040
Cause it sounds like it is, and I don't know exactly what it is, but I'm telling

500
00:28:24.040 --> 00:28:25.360
you, don't sell it for less than a hundred dollars.

501
00:28:25.680 --> 00:28:29.720
So tell them, tell them in your emails that like I told you, don't sell us for

502
00:28:29.720 --> 00:28:31.040
less than $200 or something.

503
00:28:31.080 --> 00:28:32.400
Or I just raised it $200.

504
00:28:32.440 --> 00:28:32.800
Okay.

505
00:28:33.560 --> 00:28:38.160
Um, but for the first people who grab it, cause I'm, you know, I'm looking for to

506
00:28:38.160 --> 00:28:41.880
get some results and case studies, some testimonials, I'm going to do it for a

507
00:28:41.880 --> 00:28:44.040
really special price, just $27, right?

508
00:28:44.040 --> 00:28:47.080
So I would, if your thing is, this is kind of tips for everyone.

509
00:28:47.080 --> 00:28:51.560
If your thing feels really valuable, but you want to sell it for less, just test

510
00:28:51.560 --> 00:28:56.120
it, test the offer, just position it as where it's going to be eventually, Hey,

511
00:28:56.120 --> 00:29:01.280
eventually we will sell this full bundle for $200, but for the first people that

512
00:29:01.280 --> 00:29:02.880
come in, we're going to sell it at 27.

513
00:29:02.920 --> 00:29:04.200
So that's what we did with our toolkit.

514
00:29:04.200 --> 00:29:08.920
When we launched that, it was like, this is going to be $150 a month for the full

515
00:29:08.920 --> 00:29:10.360
toolkit, but we're just building it.

516
00:29:10.400 --> 00:29:13.720
So for a limited time, you can get it for this low price for one time, you know?

517
00:29:14.000 --> 00:29:16.840
And it gave it that like, wow, like I'm getting in on something early.

518
00:29:16.920 --> 00:29:18.840
Um, so I would do that.

519
00:29:19.000 --> 00:29:21.080
Don't add something on the backend.

520
00:29:21.080 --> 00:29:24.520
That's a higher ticket thing to really try to liquidate the ad spend.

521
00:29:24.960 --> 00:29:25.920
That makes complete sense.

522
00:29:25.960 --> 00:29:32.760
I'm wondering how, how, how many people do you like basically send that offer to

523
00:29:33.000 --> 00:29:37.000
of like, I'm only giving this away to a very small few people.

524
00:29:37.240 --> 00:29:43.320
Is it like, if I don't have a, a lot of people on social media following, I don't

525
00:29:43.320 --> 00:29:44.640
have a lot of, you know, leads.

526
00:29:45.000 --> 00:29:48.880
What is that like sweet spot of like, okay, I've, I've got enough people

527
00:29:48.920 --> 00:29:55.880
basically taking my offer as is so I can get some data and some social proof to

528
00:29:55.880 --> 00:29:58.760
then actually raise the price or something.

529
00:29:58.760 --> 00:29:59.080
Yeah.

530
00:30:00.000 --> 00:30:03.960
I like, I never try to pigeonhole myself into like, I'm only doing this for 10

531
00:30:03.960 --> 00:30:07.080
people, because if it's really working, I should just keep doing it.

532
00:30:07.080 --> 00:30:11.400
So I think when we did the AI toolkit, we did say for the first thousand people.

533
00:30:11.740 --> 00:30:15.040
And it was probably close to that when we switched the price.

534
00:30:15.040 --> 00:30:18.380
I don't know if it was exactly the thousand and once the person, we raised

535
00:30:18.380 --> 00:30:21.840
it, but it was like a benchmark where we were like, we just knew that.

536
00:30:21.840 --> 00:30:25.980
We actually couldn't do it more than that because of the cost of using the

537
00:30:25.980 --> 00:30:26.500
tools.

538
00:30:27.040 --> 00:30:32.760
Um, but I try to never say this is the last time I'm doing this or like, you'll

539
00:30:32.760 --> 00:30:34.400
never see this price again.

540
00:30:34.400 --> 00:30:40.200
Or, um, I'm only doing it for 10 people because then you basically, I've made

541
00:30:40.200 --> 00:30:43.760
that mistake for where you kind of like limit the amount of that you can actually

542
00:30:43.760 --> 00:30:44.160
do.

543
00:30:44.560 --> 00:30:47.040
And sometimes we do a deal more than once.

544
00:30:47.080 --> 00:30:50.800
Uh, so I'll say this is one of the last times you might see this price point,

545
00:30:51.160 --> 00:30:53.640
because then it gives me at least another couple of times, you know?

546
00:30:54.060 --> 00:30:58.740
Um, so, and then for you, like, if you do this 27 thing, I think there's a good

547
00:30:58.740 --> 00:30:59.340
tip for everyone.

548
00:30:59.340 --> 00:31:02.820
The first time you make an offer to a list, you definitely want to reduce as

549
00:31:02.820 --> 00:31:06.740
much friction as you can, because we want to test the offer, you know, like if no

550
00:31:06.740 --> 00:31:09.060
one buys it for a dollar, you know what I mean?

551
00:31:09.060 --> 00:31:13.860
Like, it's not a good offer even like, like, cause like a dollar is basically

552
00:31:13.860 --> 00:31:14.780
the lowest you can go.

553
00:31:14.780 --> 00:31:18.860
That's still requires from a pull up their credit card, you know, um, 27 is

554
00:31:18.860 --> 00:31:22.620
still like, it's, it's low, but it's not like a dollar, you know what I mean?

555
00:31:22.880 --> 00:31:26.840
So if anyone wants to test your offer, just be like, Hey, this for the first

556
00:31:26.840 --> 00:31:29.820
five people with a dollar, you know, or something, and just see if they buy it

557
00:31:29.820 --> 00:31:34.000
for a dollar, if so, Hey, for the next people, it's this or something like that.

558
00:31:34.000 --> 00:31:37.400
But, um, we are doing that with a client right now.

559
00:31:37.400 --> 00:31:40.360
I mean, even our toolkit, our toolkits, a dollar right now to start.

560
00:31:40.360 --> 00:31:43.920
And then it goes into a subscription, but we did that to basically just reduce the

561
00:31:43.920 --> 00:31:47.000
friction of people getting into the toolkit because we knew when they're in

562
00:31:47.000 --> 00:31:50.120
the toolkit, it's more people that see all the other offers.

563
00:31:50.420 --> 00:31:54.380
So we basically just brought that price down on the first thing to get them, get

564
00:31:54.380 --> 00:31:55.820
people in, get them getting value.

565
00:31:55.820 --> 00:31:57.980
And then more people see all the other stuff.

566
00:31:58.380 --> 00:32:02.720
So I would probably use that $27 thing, like as some sort of, like we call this,

567
00:32:03.060 --> 00:32:04.340
it's not a decoy offer.

568
00:32:04.340 --> 00:32:08.240
That sounds a little bit malicious, but it's more like a taste and see it's like,

569
00:32:08.240 --> 00:32:11.460
Hey, here's my Costco sample of what you could be doing with me.

570
00:32:11.900 --> 00:32:17.380
And, uh, uh, and, and it's intentionally priced at a steel cause like it just

571
00:32:17.380 --> 00:32:18.460
going to help that thing sell.

572
00:32:18.480 --> 00:32:20.880
Like, it feels like such a huge value for $27.

573
00:32:20.880 --> 00:32:21.940
Like you said it yourself.

574
00:32:22.240 --> 00:32:24.000
I think that's what you want it to feel like.

575
00:32:24.480 --> 00:32:26.640
Uh, and that, that means it's probably going to sell.

576
00:32:27.040 --> 00:32:29.560
Uh, and then from there I'd have just something else.

577
00:32:29.560 --> 00:32:31.640
That's just like a higher touch point thing.

578
00:32:32.000 --> 00:32:37.120
That's not for everyone, but if, you know, 10% by that next thing, it

579
00:32:37.120 --> 00:32:38.720
really pays for everything, you know?

580
00:32:38.840 --> 00:32:39.760
Um, yeah.

581
00:32:40.440 --> 00:32:40.780
Cool.

582
00:32:41.040 --> 00:32:41.520
Okay, cool.

583
00:32:41.880 --> 00:32:44.280
Was that helpful talking that through for everyone, anyone else?

584
00:32:44.640 --> 00:32:47.680
I try to like, kind of take one situation, kind of apply it to all you guys.

585
00:32:48.500 --> 00:32:49.860
Um, it's a mistake.

586
00:32:49.860 --> 00:32:52.340
I see somebody I'll make is like, Oh, I got to make money on this first thing.

587
00:32:52.480 --> 00:32:55.740
You know, but oftentimes the first thing is just trust building with people.

588
00:32:55.740 --> 00:32:57.780
And it's, it's kind of like that.

589
00:32:57.820 --> 00:32:58.060
Yeah.

590
00:32:58.060 --> 00:32:59.980
They want to try the sample before buying the bag.

591
00:32:59.980 --> 00:33:00.220
Right.

592
00:33:00.220 --> 00:33:04.660
So, um, reduce friction on that to get more people in as buyers, a buyer is a

593
00:33:04.660 --> 00:33:05.020
buyer.

594
00:33:05.060 --> 00:33:08.300
Once you have a buyer, they will buy more things from you for sure.

595
00:33:08.340 --> 00:33:13.100
You know, um, it's just about getting that first like transaction.

596
00:33:13.100 --> 00:33:15.180
Now there's some trust built, they're getting some value.

597
00:33:15.480 --> 00:33:18.160
And then here's your, my next thing that helps you out too, you know?

598
00:33:18.560 --> 00:33:19.880
Um, cool.

599
00:33:20.040 --> 00:33:20.320
All right.

600
00:33:20.320 --> 00:33:21.320
See you in

601
00:33:23.760 --> 00:33:24.560
Ziggy hash.

602
00:33:25.200 --> 00:33:31.880
Um, so I'm not sure how to apply this to this call, um, but I'm totally leaking

603
00:33:31.880 --> 00:33:36.240
money out of my business because I have three go high level accounts going, well,

604
00:33:36.240 --> 00:33:42.280
one of them is free and so I have a, uh, like the two 97 because I was just like,

605
00:33:42.280 --> 00:33:44.840
I'm going to sell by memberships or people.

606
00:33:45.400 --> 00:33:51.160
And actually I got shut down because I'm like, um, and then I have another one

607
00:33:51.160 --> 00:33:58.320
from, um, another program I was doing the $97 and I'm like, where do I move my

608
00:33:58.320 --> 00:33:58.960
stuff to?

609
00:33:58.960 --> 00:34:02.440
Like, I want only one account, but I have like 10 funnels.

610
00:34:02.880 --> 00:34:03.320
Yeah.

611
00:34:03.320 --> 00:34:03.600
Yeah.

612
00:34:03.600 --> 00:34:05.200
I'll start selling that as a system.

613
00:34:05.360 --> 00:34:05.760
I forget.

614
00:34:05.760 --> 00:34:07.320
You have an agency account too, right?

615
00:34:07.320 --> 00:34:07.640
Yes.

616
00:34:07.640 --> 00:34:08.840
I have the agency account.

617
00:34:08.840 --> 00:34:09.199
Okay.

618
00:34:09.440 --> 00:34:12.440
That was honestly, I'd probably import them all into the agency because that's

619
00:34:12.440 --> 00:34:16.980
the one you own and that way if mine goes away or the other one goes away,

620
00:34:16.980 --> 00:34:20.699
which we're not planning on it, but just, you know, like it's all under your

621
00:34:20.699 --> 00:34:21.060
thing.

622
00:34:21.060 --> 00:34:24.580
So, and luckily you can transfer all this stuff in high level so easily.

623
00:34:25.060 --> 00:34:31.020
Um, none of it, like my, my, like my other account, they, I don't, they won't

624
00:34:31.020 --> 00:34:31.860
let me share a funnel.

625
00:34:32.060 --> 00:34:35.780
Oh, because it's like, yeah, it's like their proprietary stuff.

626
00:34:35.820 --> 00:34:35.980
Yeah.

627
00:34:35.980 --> 00:34:36.739
That makes sense.

628
00:34:37.060 --> 00:34:39.080
So ours, ours, I think we can do that.

629
00:34:39.080 --> 00:34:41.540
So just like hit our, hit us up.

630
00:34:41.540 --> 00:34:43.100
If there's something we special, we ought to approve.

631
00:34:43.100 --> 00:34:43.940
We'll do it for you.

632
00:34:43.980 --> 00:34:47.860
I'm going to keep, I have two funnels, like my business that I'm working on with

633
00:34:47.860 --> 00:34:48.580
you guys.

634
00:34:48.699 --> 00:34:49.460
Um, one of the, Oh yeah.

635
00:34:49.460 --> 00:34:50.380
Cause ours is included.

636
00:34:50.380 --> 00:34:52.340
So wait till the end of the year and then transfer it over.

637
00:34:52.940 --> 00:34:53.659
Fill that in there.

638
00:34:53.699 --> 00:34:55.980
That way you guys can, yeah, that makes sense.

639
00:34:56.020 --> 00:34:56.820
Okay, cool.

640
00:34:56.980 --> 00:34:57.620
So, okay.

641
00:34:57.620 --> 00:34:58.420
Thank you for that.

642
00:34:58.460 --> 00:34:59.620
Um, yeah, but then I think.

643
00:35:00.000 --> 00:35:04.440
And if you're not using that other one, you know, then maybe you consider, um,

644
00:35:04.500 --> 00:35:07.340
maybe you can't move the funnel, but maybe you can basically copy it, you

645
00:35:07.340 --> 00:35:11.800
know, like just copy it over like, you know, yeah.

646
00:35:12.480 --> 00:35:17.720
Um, the other thing I am a couple, I was, I went to Dallas on a little vacation,

647
00:35:18.080 --> 00:35:22.320
but the last call I was on and I'm actually working through a week five,

648
00:35:22.320 --> 00:35:25.920
which answers a lot of it, but I'm actually working through a week five.

649
00:35:25.920 --> 00:35:27.720
Which answers a lot of these questions.

650
00:35:27.720 --> 00:35:30.720
It's like dumping crap off the, off my plate.

651
00:35:31.200 --> 00:35:34.080
Um, and so I think that's going to be really good.

652
00:35:34.080 --> 00:35:37.920
But last time I was on the call, I think it was like week four, I think I was

653
00:35:37.920 --> 00:35:42.960
paying $18 for per lead on my Facebook ads.

654
00:35:42.960 --> 00:35:46.800
And now I was saying, and he was just like, that's exciting because my offer is 197.

655
00:35:48.080 --> 00:35:51.480
And so now it's at six, something six dollars a lead.

656
00:35:51.520 --> 00:35:52.200
Okay, cool.

657
00:35:52.200 --> 00:35:57.800
Um, I guess the next thing would be, and I, I need to go back to, um,

658
00:35:59.160 --> 00:36:04.920
the videos was like pouring gasoline on the fire, missing steps, like between,

659
00:36:04.960 --> 00:36:07.880
like, okay, I have these Facebook ads running.

660
00:36:07.880 --> 00:36:08.380
Yep.

661
00:36:08.880 --> 00:36:12.040
And the leads can use a lead form connected to rainflow and

662
00:36:12.040 --> 00:36:13.200
they're coming into the rainflow.

663
00:36:13.240 --> 00:36:15.320
Um, I haven't seen him coming into the rainflow.

664
00:36:15.320 --> 00:36:18.600
I haven't don't know where to look, but I have the leads connected to

665
00:36:18.600 --> 00:36:20.680
There's something, let me show you guys real quick.

666
00:36:20.680 --> 00:36:21.720
Cause it just changed.

667
00:36:22.280 --> 00:36:26.080
And if they're not coming into rainflow and you do this thing, they'll all of a

668
00:36:26.080 --> 00:36:26.640
sudden be there.

669
00:36:26.680 --> 00:36:27.880
Like it, they'll just appear.

670
00:36:28.840 --> 00:36:32.040
Cause I mean, I can, I downloaded them and like, okay, I know how to,

671
00:36:32.080 --> 00:36:32.520
Oh yeah.

672
00:36:32.520 --> 00:36:34.200
So you download them manually, upload.

673
00:36:34.520 --> 00:36:38.040
So you can connect rainflow to your lead form.

674
00:36:38.120 --> 00:36:41.800
Um, and let me pull it up here.

675
00:36:41.960 --> 00:36:43.560
Settings share.

676
00:36:43.600 --> 00:36:44.160
There we go.

677
00:36:45.360 --> 00:36:45.880
Okay.

678
00:36:45.880 --> 00:36:48.360
So inside of your settings, okay.

679
00:36:49.240 --> 00:36:51.840
And anyone who has an ad running, you might want to check this with me.

680
00:36:51.840 --> 00:36:57.840
So go to your settings, go to your integrations here, bottom left

681
00:36:57.840 --> 00:37:00.920
integrations, and then they just changed this.

682
00:37:00.920 --> 00:37:02.120
So it's like all of our videos.

683
00:37:02.120 --> 00:37:02.720
I'm like, dang it.

684
00:37:02.720 --> 00:37:03.680
People are gonna have questions.

685
00:37:03.680 --> 00:37:05.280
So I want to show you guys how to do that.

686
00:37:05.280 --> 00:37:06.760
So I'm going to go to my settings.

687
00:37:06.760 --> 00:37:09.720
I'm going to go to my lead form and I'm going to go to my

688
00:37:10.160 --> 00:37:11.080
people are gonna have questions.

689
00:37:11.080 --> 00:37:14.320
So I want to show you guys live, um, right here's where you

690
00:37:14.320 --> 00:37:15.880
have your Facebook page connected.

691
00:37:15.880 --> 00:37:17.600
If you haven't connected it, connect it.

692
00:37:17.960 --> 00:37:21.840
Um, and then it'll, you know, you can select the page and, you

693
00:37:21.840 --> 00:37:25.360
know, how it syncs and stuff, but they moved it.

694
00:37:25.360 --> 00:37:26.480
It used to be up here.

695
00:37:26.480 --> 00:37:29.160
Now it's in these little three dots right here.

696
00:37:29.520 --> 00:37:32.360
And you essentially have to, every time you make a new lead form.

697
00:37:32.360 --> 00:37:33.120
So just remember this.

698
00:37:33.120 --> 00:37:35.600
If I make a new lead form, I have to do this.

699
00:37:35.920 --> 00:37:36.360
Okay.

700
00:37:36.360 --> 00:37:38.440
You have to come in here and you basically have to just tell

701
00:37:39.440 --> 00:37:43.480
what those form fields mean in rain flow, which it's really simple.

702
00:37:43.800 --> 00:37:44.720
You just click here.

703
00:37:45.120 --> 00:37:46.440
Their forms will pop up.

704
00:37:46.840 --> 00:37:49.400
Uh, it'll usually say map fields here.

705
00:37:49.400 --> 00:37:52.160
If you haven't done it already and then you click it and it just

706
00:37:52.160 --> 00:37:53.640
is like, is an email and email.

707
00:37:53.640 --> 00:37:53.960
Yes.

708
00:37:53.960 --> 00:37:54.880
As a phone name, a phone name.

709
00:37:54.880 --> 00:37:55.160
Yes.

710
00:37:55.160 --> 00:37:56.240
As a phone number, phone number.

711
00:37:56.600 --> 00:37:59.880
If you have any custom stuff you're asking for in that lead form, you'll

712
00:37:59.880 --> 00:38:02.880
want to create a field for that, that you map it to, but it's essentially

713
00:38:02.880 --> 00:38:06.080
saying when this comes in on Facebook, call it this in rain flow.

714
00:38:06.400 --> 00:38:11.080
And once you hit confirm, it basically connects those forms to your rain flow.

715
00:38:11.080 --> 00:38:17.680
And then you should see in your, um, contacts here, you'll see all those

716
00:38:17.680 --> 00:38:21.200
contacts and you'll know it's people from, from the form because they're

717
00:38:21.200 --> 00:38:23.200
going to have a phone number right here.

718
00:38:23.600 --> 00:38:28.200
Like Keith cash and his phone number, email when they were created.

719
00:38:28.200 --> 00:38:30.320
If you have anything else set up, it'll show it over here.

720
00:38:30.320 --> 00:38:34.200
But, um, yeah, if you see phone numbers here and if you have automations

721
00:38:34.200 --> 00:38:37.960
and stuff, you'll also like, they'll also just start going through the

722
00:38:37.960 --> 00:38:38.520
automations.

723
00:38:38.520 --> 00:38:42.160
If you have any automations connected to your forms, if you haven't mapped

724
00:38:42.160 --> 00:38:44.520
the fields yet, as soon as you map the fields, they'll basically

725
00:38:44.520 --> 00:38:45.720
go through the automations.

726
00:38:46.120 --> 00:38:48.480
So I learned that the hard way when I had one that was just set up and it's

727
00:38:48.480 --> 00:38:49.080
just like, Oh, whoops.

728
00:38:49.080 --> 00:38:50.440
I just emailed everyone, you know?

729
00:38:50.800 --> 00:38:52.640
So check your forms too.

730
00:38:52.640 --> 00:38:58.280
And anytime you change, uh, anytime you change a form on Facebook, you also,

731
00:38:58.280 --> 00:39:02.320
if you have any automations tied to it, you'll need to come in here and

732
00:39:02.320 --> 00:39:04.520
change, add the form in basically.

733
00:39:04.520 --> 00:39:05.560
So it says pages.

734
00:39:05.560 --> 00:39:08.240
And then we've tried a lot of different versions of this form.

735
00:39:08.240 --> 00:39:10.720
So I just had a man every time I changed the form.

736
00:39:11.640 --> 00:39:13.520
So try that CNN.

737
00:39:13.560 --> 00:39:15.160
I bet those leads will come in.

738
00:39:15.440 --> 00:39:18.200
Um, if you haven't heard that and then, um, and then, okay.

739
00:39:18.200 --> 00:39:23.720
So for, for you, next steps is, you know, uh, the lead is bringing in the

740
00:39:23.720 --> 00:39:27.120
lead next step is making that those leads in offer, right?

741
00:39:27.120 --> 00:39:28.760
So there's lots of ways to do that.

742
00:39:29.080 --> 00:39:32.960
Um, you can send them automated emails that sends them to a special

743
00:39:32.960 --> 00:39:34.680
that's happening on a landing page.

744
00:39:35.080 --> 00:39:40.120
You could just tell them about it.

745
00:39:40.120 --> 00:39:42.480
Like there's so many ways to make that offer.

746
00:39:42.880 --> 00:39:47.320
Um, but essentially I would create some sort of way to bridge from the lead

747
00:39:47.320 --> 00:39:52.080
magnet to the offer and I'd automate it if you could, like, so maybe they

748
00:39:52.080 --> 00:39:53.560
get a three day email sequence.

749
00:39:53.560 --> 00:39:57.480
It's like, Hey, you got this, but, uh, you might be interested in this, you

750
00:39:57.480 --> 00:40:00.040
know, and, and hopefully if that.

751
00:40:00.000 --> 00:40:02.960
first congruent with the lead magnet, there's people that are like, Oh yeah,

752
00:40:02.960 --> 00:40:03.760
that sounds awesome.

753
00:40:04.140 --> 00:40:05.600
And it's kind of like the next step for them.

754
00:40:05.760 --> 00:40:06.320
So, right.

755
00:40:06.320 --> 00:40:10.320
So I just, I have my cell, I have a full funnel done, like the sales page.

756
00:40:10.320 --> 00:40:14.880
So the offer right now is just like the one 97 kind of walking through the

757
00:40:14.880 --> 00:40:18.960
assessment results and giving them a better layout of that.

758
00:40:19.560 --> 00:40:25.320
But I didn't have the bridge because it's like, there's yeah, I would just

759
00:40:25.320 --> 00:40:28.200
do it in the automations there in, in rain flow.

760
00:40:28.800 --> 00:40:30.200
I would probably just start with that.

761
00:40:30.200 --> 00:40:32.800
So basically kind of like this one, this is one.

762
00:40:33.120 --> 00:40:35.040
So lead comes in, right.

763
00:40:35.480 --> 00:40:37.760
And it, it, it tags them with a couple of things.

764
00:40:37.760 --> 00:40:40.200
It sends them an email, sends them a text.

765
00:40:40.560 --> 00:40:44.360
So you could do this, but just add like, you know, wait a day, send another email,

766
00:40:44.360 --> 00:40:46.120
wait a day, send another email, wait a day.

767
00:40:46.880 --> 00:40:50.080
And basically these emails should be a mix of value, kind of stick in the sale

768
00:40:50.080 --> 00:40:52.760
of what they just got, which they got for free, but just like, Hey, the thing

769
00:40:52.760 --> 00:40:53.520
you got, it's awesome.

770
00:40:53.520 --> 00:40:54.440
It's awesome here.

771
00:40:54.760 --> 00:40:55.560
Here's why it's awesome.

772
00:40:55.560 --> 00:40:58.120
You know, but also you might be interested in this.

773
00:40:58.480 --> 00:41:01.560
So it's kind of like, you just got this, you might want this.

774
00:41:01.840 --> 00:41:04.880
And that's where in these emails, your call to action is essentially

775
00:41:05.200 --> 00:41:08.040
getting them to that sales page, getting into that sales page, you know?

776
00:41:08.480 --> 00:41:11.480
Um, and you can essentially have this, this nurture sequence

777
00:41:11.480 --> 00:41:12.600
go as long as you want.

778
00:41:12.600 --> 00:41:16.240
I mean, in our past business, we're, we're building it for this business,

779
00:41:16.240 --> 00:41:20.560
but we, we had like a 90 day email sequence at some point, because it was

780
00:41:20.560 --> 00:41:23.600
just kind of like some people opt into something and they just need nurture.

781
00:41:23.600 --> 00:41:24.880
They just need to be around you.

782
00:41:25.240 --> 00:41:26.320
Here's a podcast we did.

783
00:41:26.320 --> 00:41:27.120
Here's a thing we did.

784
00:41:27.120 --> 00:41:28.600
And over time we just built that.

785
00:41:28.920 --> 00:41:31.560
So when a lead came and we knew that, like, man, they're going

786
00:41:31.560 --> 00:41:32.840
to buy something at some point.

787
00:41:33.200 --> 00:41:35.760
You know, um, but it takes time to build that, but start with maybe

788
00:41:35.760 --> 00:41:37.640
a three to five day email sequence.

789
00:41:37.880 --> 00:41:43.360
I think I have, I think I already built the, the sequence, but I just, like,

790
00:41:43.400 --> 00:41:44.880
it's not connected, haven't connected them.

791
00:41:44.880 --> 00:41:45.400
Okay, cool.

792
00:41:45.400 --> 00:41:46.800
So I didn't know how to do that.

793
00:41:46.800 --> 00:41:48.280
So yeah, I can do that.

794
00:41:48.280 --> 00:41:51.440
Basically the trigger on the email on the automation is that form.

795
00:41:51.440 --> 00:41:54.760
So when a lead comes into the form, trigger the automation and then it

796
00:41:54.760 --> 00:41:56.920
just runs, you know, all the email sequence.

797
00:41:57.120 --> 00:41:57.620
Okay.

798
00:41:57.640 --> 00:41:58.140
Thank you.

799
00:41:58.840 --> 00:41:59.340
Cool.

800
00:41:59.440 --> 00:41:59.940
Wonderful.

801
00:41:59.960 --> 00:42:02.760
You can also do like, I love automations, but you can also do

802
00:42:02.760 --> 00:42:04.320
one-off campaigns and emails.

803
00:42:04.320 --> 00:42:07.560
So like Ariel for yours, you know, you don't need a sequence.

804
00:42:07.560 --> 00:42:10.400
You just like announce it via a campaign, essentially.

805
00:42:10.400 --> 00:42:14.840
Uh, and we still call it an email sequence, but it's like, it's not automated.

806
00:42:14.840 --> 00:42:18.760
You're going to manually kind of like write them, send them, uh, you know,

807
00:42:18.840 --> 00:42:21.880
and it's kind of like a timeframe, like, Hey, this thing's live.

808
00:42:21.880 --> 00:42:26.520
There's a special on it for the next five days, you know, and then, you

809
00:42:26.520 --> 00:42:31.360
know, we will, uh, usually email people leading through that sequence.

810
00:42:31.360 --> 00:42:34.920
Like sometimes every day, you know, email about the thing in a different

811
00:42:34.920 --> 00:42:39.720
way, and then as the specials going away or closing the doors or whatever

812
00:42:39.720 --> 00:42:43.240
it is, you kind of like email a little bit more and then kind of slow down.

813
00:42:43.240 --> 00:42:43.740
Stop.

814
00:42:44.000 --> 00:42:47.480
Um, yeah, cool.

815
00:42:47.520 --> 00:42:48.360
Um, okay.

816
00:42:48.360 --> 00:42:52.000
Costco, Ariel, Ariel, were you, you guys working on that lead for me?

817
00:42:52.000 --> 00:42:52.720
I see it in the chat.

818
00:42:52.720 --> 00:42:54.560
Was that what you're trying to figure out with that connection?

819
00:42:54.680 --> 00:42:57.960
In a couple of the other calls we had this week, that was a very common

820
00:42:57.960 --> 00:43:01.600
question and I don't care if I asked in the app and somebody else didn't asked

821
00:43:01.600 --> 00:43:06.680
in like one of the morning calls and I had like in the back of my head, I was

822
00:43:06.680 --> 00:43:08.920
like, I bet it's the integrations tab.

823
00:43:08.960 --> 00:43:12.120
And so, yes, it was nice to have that confirmation.

824
00:43:12.120 --> 00:43:17.120
Then yes, that's the, I was trying to make a video for someone else.

825
00:43:17.120 --> 00:43:18.640
And I was like, where did it go?

826
00:43:18.640 --> 00:43:21.280
I had to pause the video and just like, where is it?

827
00:43:21.320 --> 00:43:22.800
Like, it's like, why'd you guys move this?

828
00:43:23.040 --> 00:43:23.760
But okay.

829
00:43:23.800 --> 00:43:24.280
It's whatever.

830
00:43:24.280 --> 00:43:24.880
We'll figure it out.

831
00:43:24.880 --> 00:43:27.080
But now you guys know, so you can help everyone else.

832
00:43:27.800 --> 00:43:28.640
Oh my gosh.

833
00:43:28.920 --> 00:43:29.520
Um, okay.

834
00:43:29.520 --> 00:43:32.560
So Tara, let's hop over to you here.

835
00:43:33.480 --> 00:43:34.760
Hey, yeah, thanks so much.

836
00:43:34.800 --> 00:43:38.120
I'm trying to decide how long I need to sit in this thing.

837
00:43:38.440 --> 00:43:41.680
Um, I, I know the training seems like earlier is better.

838
00:43:42.040 --> 00:43:45.760
Um, people are still not through my sequence yet, but I'm like,

839
00:43:45.800 --> 00:43:47.520
they're not buying, they're not converting.

840
00:43:47.520 --> 00:43:48.960
So I'm like panicking.

841
00:43:49.240 --> 00:43:51.480
Like, when do you know something is wrong?

842
00:43:51.840 --> 00:43:55.280
Um, how long do you let it go before you start tweeting?

843
00:43:55.800 --> 00:43:56.400
Yeah.

844
00:43:57.080 --> 00:43:57.560
Yeah.

845
00:43:57.600 --> 00:44:00.480
Um, we should look, can we look at the numbers?

846
00:44:00.560 --> 00:44:01.360
I can look at it.

847
00:44:01.400 --> 00:44:02.000
Let me see.

848
00:44:02.520 --> 00:44:03.040
Uh, yeah.

849
00:44:03.080 --> 00:44:04.560
Like who's going through the funnel.

850
00:44:05.360 --> 00:44:05.760
Yeah.

851
00:44:05.760 --> 00:44:06.240
Let me see.

852
00:44:06.240 --> 00:44:10.760
Like, is it, um, what's, what's your account name?

853
00:44:10.760 --> 00:44:11.800
Is it in rainflow?

854
00:44:12.480 --> 00:44:12.960
Uh, yeah.

855
00:44:13.000 --> 00:44:13.840
Consider the fields.

856
00:44:13.840 --> 00:44:14.760
I moved it in there.

857
00:44:14.760 --> 00:44:15.280
Yeah.

858
00:44:15.440 --> 00:44:17.880
Oh, you can look from without sharing screen.

859
00:44:17.880 --> 00:44:18.520
That's cool.

860
00:44:18.800 --> 00:44:19.560
Yeah.

861
00:44:19.560 --> 00:44:23.000
Cause I'm, we were the agency owner, so I can just jump into your account.

862
00:44:23.280 --> 00:44:24.080
That's awesome.

863
00:44:24.760 --> 00:44:25.000
Okay.

864
00:44:25.000 --> 00:44:25.920
So I'm in there.

865
00:44:26.040 --> 00:44:30.160
Um, so is it this one, the quiz lead magnet sequence?

866
00:44:34.760 --> 00:44:35.120
All right.

867
00:44:35.120 --> 00:44:38.840
So they come in through the, um, the page, right?

868
00:44:38.840 --> 00:44:39.520
The form.

869
00:44:39.840 --> 00:44:43.840
They're supposed to, they're not really, I have to like manually, like she was

870
00:44:43.840 --> 00:44:47.840
saying, like, take the tags or like, I have to like manually find my people and

871
00:44:47.840 --> 00:44:48.480
tag them.

872
00:44:49.000 --> 00:44:51.560
Oh, are you, is it, are you running an ad on Facebook right now?

873
00:44:52.320 --> 00:44:52.840
Okay.

874
00:44:53.240 --> 00:44:57.280
So what you can do here is you could add, um, let me see.

875
00:44:58.280 --> 00:44:59.200
Faith purposely, man.

876
00:44:59.200 --> 00:44:59.960
And this one says.

877
00:45:00.000 --> 00:45:04.920
Okay, cool, so you could add in, oops, a trigger here

878
00:45:04.920 --> 00:45:07.960
that triggers off the Facebook lead form.

879
00:45:07.960 --> 00:45:12.160
And so you could say, the page is this, the form is.

880
00:45:12.160 --> 00:45:14.400
I think it's right there on the left-hand side.

881
00:45:14.400 --> 00:45:17.680
Like, do you see over the, at the top?

882
00:45:17.680 --> 00:45:19.320
Oh, my bad, my bad.

883
00:45:19.320 --> 00:45:20.520
For some reason I thought that was,

884
00:45:20.520 --> 00:45:22.360
okay, so let me check this one then.

885
00:45:22.360 --> 00:45:23.200
Yeah, maybe I'm-

886
00:45:23.200 --> 00:45:26.000
Facebook is this, form is,

887
00:45:26.000 --> 00:45:27.340
now there's a couple forms here,

888
00:45:27.340 --> 00:45:28.800
but that looks like the right ones.

889
00:45:28.800 --> 00:45:29.900
Yeah, form is that.

890
00:45:29.900 --> 00:45:32.400
So you're saying they're not coming in through there?

891
00:45:32.400 --> 00:45:35.500
If you go to my contacts, there's like new leads,

892
00:45:35.500 --> 00:45:38.540
but they're like not going through the,

893
00:45:38.540 --> 00:45:41.100
like I have to tag them manually.

894
00:45:41.100 --> 00:45:43.820
I wonder if that's the same issue.

895
00:45:43.820 --> 00:45:45.720
Did you check this integration thing?

896
00:45:46.900 --> 00:45:49.660
The thing that you taught us just now, I've not done.

897
00:45:49.660 --> 00:45:50.860
Okay, I bet that's it.

898
00:45:50.860 --> 00:45:54.060
So yeah, see this one says map fields.

899
00:45:54.060 --> 00:45:55.540
That's your latest form.

900
00:45:55.540 --> 00:45:56.380
Okay.

901
00:45:56.380 --> 00:45:57.980
As soon as we do this, it will trigger that sequence.

902
00:45:57.980 --> 00:45:58.960
Is that okay?

903
00:45:59.000 --> 00:45:59.920
Yeah.

904
00:45:59.920 --> 00:46:01.480
Okay, so we'll map the fields.

905
00:46:01.480 --> 00:46:02.320
Basically, that's it.

906
00:46:02.320 --> 00:46:06.760
Email, confirm, save.

907
00:46:06.760 --> 00:46:11.320
Okay, now, go back, and then contacts,

908
00:46:12.640 --> 00:46:16.040
and hopefully that's them, yeah.

909
00:46:16.040 --> 00:46:18.000
So did you have 65 contacts before?

910
00:46:18.000 --> 00:46:19.040
Do you remember, or did you just-

911
00:46:19.040 --> 00:46:21.080
I did not, it was only like 30 something.

912
00:46:21.080 --> 00:46:23.280
Okay, yeah, so they all just came in.

913
00:46:23.280 --> 00:46:25.600
So now they're in Rainflow,

914
00:46:25.600 --> 00:46:28.840
and they'll be, it'll work from here on out, essentially.

915
00:46:29.600 --> 00:46:30.440
So they're gonna go through the funnel

916
00:46:30.440 --> 00:46:32.480
because they came through the Facebook.

917
00:46:32.480 --> 00:46:34.000
Yeah, so let's say Wanda.

918
00:46:34.000 --> 00:46:36.840
She just opted in 19 minutes ago, which is awesome.

919
00:46:36.840 --> 00:46:38.240
And you're not asking for the phone number

920
00:46:38.240 --> 00:46:39.600
on Facebook, it looks like?

921
00:46:39.600 --> 00:46:42.000
Okay, so what happened, we all decided

922
00:46:42.000 --> 00:46:44.880
when I was on a call with you, because it's a quiz,

923
00:46:44.880 --> 00:46:48.480
we wanted low barrier entry instead of making someone

924
00:46:48.480 --> 00:46:51.080
have to fill all that in ahead of time.

925
00:46:51.080 --> 00:46:54.000
So yeah, I did lose the quote, unquote phone number.

926
00:46:54.000 --> 00:46:56.360
Yeah, we can always take the phone off to reduce friction.

927
00:46:56.360 --> 00:46:57.880
It's gonna bring lead costs down.

928
00:46:57.880 --> 00:47:02.640
You'll get more leads usually, and that's totally fine.

929
00:47:02.640 --> 00:47:05.320
So then automation, now this is gonna trigger.

930
00:47:05.320 --> 00:47:06.720
And I bet when we go back there,

931
00:47:06.720 --> 00:47:09.400
there'll be like 40 people in there or something.

932
00:47:09.400 --> 00:47:10.240
Let's see.

933
00:47:10.240 --> 00:47:12.040
Oh, see, it's only 31 now.

934
00:47:12.040 --> 00:47:13.400
That was, it was 31 before.

935
00:47:13.400 --> 00:47:14.960
So I bet- It was, yeah.

936
00:47:14.960 --> 00:47:16.600
Let's see, what do we need to do?

937
00:47:20.920 --> 00:47:23.240
Okay, so you have 10 people right here.

938
00:47:23.240 --> 00:47:24.320
See how you guys can see that?

939
00:47:24.320 --> 00:47:25.600
Oh, that's cool.

940
00:47:25.600 --> 00:47:27.400
So yeah, I have 10 people that have kind of gone

941
00:47:27.920 --> 00:47:30.360
through most of it, but the majority of people

942
00:47:30.360 --> 00:47:32.960
haven't gone through it, it looks like.

943
00:47:32.960 --> 00:47:35.400
And the reason is, let's see.

944
00:47:36.920 --> 00:47:39.520
So what I might do then, just, I like that you had

945
00:47:39.520 --> 00:47:42.560
this tag here, faith, purpose, quiz, lead magnet.

946
00:47:42.560 --> 00:47:43.400
It's a nice way-

947
00:47:43.400 --> 00:47:45.360
Todd told me to do that just in case.

948
00:47:45.360 --> 00:47:48.000
Yeah, it's a nice way to like manually just make it happen.

949
00:47:48.000 --> 00:47:49.560
So we could do that really quick.

950
00:47:49.560 --> 00:47:53.040
So see how these people have no tags.

951
00:47:53.040 --> 00:47:55.400
Yeah, yeah.

952
00:47:55.400 --> 00:47:57.080
So we could just send them all through,

953
00:47:57.760 --> 00:48:01.280
but the cool thing, what you might do is,

954
00:48:01.280 --> 00:48:05.240
before we do this, okay, so up to here, see this?

955
00:48:05.240 --> 00:48:07.080
These ones have it, but like everyone else,

956
00:48:07.080 --> 00:48:10.600
you'll basically just highlight them all, you know,

957
00:48:10.600 --> 00:48:13.560
or like select them all or something or something like that.

958
00:48:13.560 --> 00:48:15.400
And then you basically just add the tag to them.

959
00:48:15.400 --> 00:48:17.320
So you'll just like add that tag.

960
00:48:17.320 --> 00:48:19.000
Once you have the tag, it's going to send them through.

961
00:48:19.000 --> 00:48:22.760
But before we do, might as well change some things

962
00:48:22.760 --> 00:48:25.120
because it didn't work with the 10 people.

963
00:48:25.160 --> 00:48:29.560
And I mean, 10 people, it's a hard sample size.

964
00:48:29.560 --> 00:48:31.560
It's still not like, you know, of course,

965
00:48:31.560 --> 00:48:32.920
like I'd love one out of 10 to buy,

966
00:48:32.920 --> 00:48:36.240
but sometimes you just need more people to see it.

967
00:48:36.240 --> 00:48:37.360
But let's definitely take a look.

968
00:48:37.360 --> 00:48:39.560
And we kind of like, this is the same process I go through.

969
00:48:39.560 --> 00:48:40.680
I just kind of investigate.

970
00:48:40.680 --> 00:48:42.120
I'm like, what's happening, you know?

971
00:48:42.120 --> 00:48:43.240
Right.

972
00:48:43.240 --> 00:48:47.120
So I'll kind of look at that sequence real quick

973
00:48:47.120 --> 00:48:49.480
and kind of see what's happening.

974
00:48:49.480 --> 00:48:52.200
Like, okay, so they're going through, it's adding a tag,

975
00:48:52.200 --> 00:48:54.360
sending them a quiz, email number one.

976
00:48:54.360 --> 00:48:55.200
Okay.

977
00:48:55.200 --> 00:48:56.040
You just took a quiz.

978
00:48:56.040 --> 00:48:57.800
You got the results.

979
00:48:57.800 --> 00:48:58.640
This is all you.

980
00:48:58.640 --> 00:49:00.040
Here's what you do.

981
00:49:02.520 --> 00:49:05.920
Yeah, the offer architect was amazing for this.

982
00:49:05.920 --> 00:49:06.760
Oh, this is great.

983
00:49:06.760 --> 00:49:07.600
That's super cool.

984
00:49:09.920 --> 00:49:12.360
Every month you're going to receive this,

985
00:49:13.720 --> 00:49:16.640
this, this, this, this, this.

986
00:49:16.640 --> 00:49:17.960
Just 27 a month.

987
00:49:18.960 --> 00:49:20.800
So one thing you could try, 50%,

988
00:49:20.800 --> 00:49:23.160
just 13, 50, that's awesome.

989
00:49:25.440 --> 00:49:28.160
One thing we could do, you could do.

990
00:49:30.720 --> 00:49:34.600
So one marketing principle, like we have this document.

991
00:49:34.600 --> 00:49:38.600
I don't know if I've shared this with you guys, but tried.

992
00:49:39.480 --> 00:49:40.840
Oh man, I don't know what it's called.

993
00:49:40.840 --> 00:49:42.040
Hold on, let me pause my screen.

994
00:49:42.040 --> 00:49:42.880
I'll find it.

995
00:49:42.880 --> 00:49:44.600
It's called like tried and true marketing principles

996
00:49:44.600 --> 00:49:45.440
or something.

997
00:49:46.960 --> 00:49:48.360
Oops, I clicked the wrong one.

998
00:49:48.360 --> 00:49:49.200
Hold on.

999
00:49:51.280 --> 00:49:52.520
Tried and true.

1000
00:49:54.760 --> 00:49:56.360
But these are always things we're teaching you guys

1001
00:49:56.360 --> 00:49:57.200
as we're going.

1002
00:49:57.200 --> 00:50:00.200
But like, this is a big one, which is like.

1003
00:50:00.000 --> 00:50:02.280
Like sell only the next step.

1004
00:50:03.120 --> 00:50:06.220
So one thing you're doing in this email is you're basically trying to, you're

1005
00:50:06.220 --> 00:50:09.860
skipping a step, which is they need to click somewhere to like, go buy this.

1006
00:50:09.900 --> 00:50:10.300
Right.

1007
00:50:10.700 --> 00:50:14.780
I would probably try to just sell clicking, like, just go check it out.

1008
00:50:15.340 --> 00:50:18.780
Like, Hey, like I would tell them everything about it and be like, for a

1009
00:50:18.780 --> 00:50:23.160
limited time, we're doing a price that you'll never believe click here to see,

1010
00:50:23.220 --> 00:50:26.660
you know, and like basically tell them about the offer and like everything's

1011
00:50:26.660 --> 00:50:30.600
included in it, but like, you know, for a very limited time or like something

1012
00:50:30.600 --> 00:50:34.760
like that, like see the price, like basically just get the click, you know?

1013
00:50:34.760 --> 00:50:37.580
Cause once they click, now they're out of their email, they're in your website.

1014
00:50:37.580 --> 00:50:38.720
You can do so much more there.

1015
00:50:38.740 --> 00:50:40.100
You can show more visuals.

1016
00:50:40.100 --> 00:50:42.740
You can like, you know, talk about the thing more.

1017
00:50:43.080 --> 00:50:46.040
So we're always trying to like, not, not share too much.

1018
00:50:46.460 --> 00:50:50.800
Um, basically in the email, let me go back here.

1019
00:50:51.240 --> 00:50:53.460
You know, it's kind of like, here's what that means.

1020
00:50:53.560 --> 00:50:57.420
Um, there's a t-shirt made for you designed for women like you speaking exactly.

1021
00:50:57.900 --> 00:51:01.820
Um, you're getting way more than a t-shirt.

1022
00:51:01.820 --> 00:51:03.660
So you're kind of like, I like this right here.

1023
00:51:04.000 --> 00:51:05.980
It's got all this like huge value thing.

1024
00:51:06.460 --> 00:51:08.200
And I would get rid of this total value.

1025
00:51:08.200 --> 00:51:12.980
This, I would, I would kind of replace it with like, you know, for a limited time,

1026
00:51:13.460 --> 00:51:15.940
something, see your savings or something like that.

1027
00:51:16.500 --> 00:51:19.220
And I, and can I get to have all this stuff?

1028
00:51:19.240 --> 00:51:21.420
And then same kind of thing is like right here.

1029
00:51:21.420 --> 00:51:23.940
We're not going to tell them essentially the cost.

1030
00:51:24.460 --> 00:51:30.740
Um, we're going to just be like, you know, for like for new members, we have a very

1031
00:51:30.740 --> 00:51:32.700
special, I wouldn't even say 50% off.

1032
00:51:32.740 --> 00:51:35.420
Cause it's, it's actually way more than half the value.

1033
00:51:35.420 --> 00:51:36.020
You know what I mean?

1034
00:51:36.020 --> 00:51:40.580
It's like, I might even call it like whatever the total is down to 13.

1035
00:51:41.220 --> 00:51:44.180
And maybe it's like 90% off or something, you know?

1036
00:51:44.660 --> 00:51:48.700
Um, and then basically I'd have this link kind of everywhere throughout here.

1037
00:51:48.700 --> 00:51:53.020
So even this, I would, if they click it, make it link, like you can add a link to

1038
00:51:53.020 --> 00:51:53.580
the photo.

1039
00:51:53.580 --> 00:51:58.580
So if they click the photo, it goes through and then that link goes to the sales page.

1040
00:51:59.100 --> 00:52:03.180
Um, the other thing, what we can do is, okay, so let's cancel that.

1041
00:52:03.660 --> 00:52:05.900
So basically all the emails are kind of like about that.

1042
00:52:06.060 --> 00:52:06.380
Okay.

1043
00:52:06.380 --> 00:52:07.940
So I don't think I changed anything.

1044
00:52:07.960 --> 00:52:09.140
So let me just confirm.

1045
00:52:09.140 --> 00:52:10.220
So I don't mess your thing up.

1046
00:52:10.940 --> 00:52:12.860
The other thing we'll do is we'll look at the funnel, right?

1047
00:52:12.860 --> 00:52:17.420
So let's go look at the funnel and, and we'll look at like, is it in here anywhere

1048
00:52:17.420 --> 00:52:18.100
or where is it?

1049
00:52:18.140 --> 00:52:20.220
Is it on the website or is it somewhere else?

1050
00:52:21.020 --> 00:52:25.020
Um, you mean, oh, I, when I hear funnel, I'm thinking the sequence, like the

1051
00:52:25.020 --> 00:52:27.100
automation, or where do they link to, where do they go?

1052
00:52:27.100 --> 00:52:28.340
Is there a website somewhere?

1053
00:52:28.500 --> 00:52:29.100
Oh yeah.

1054
00:52:29.100 --> 00:52:30.380
The t-shirt of the month club.

1055
00:52:30.700 --> 00:52:31.060
Yeah.

1056
00:52:31.180 --> 00:52:32.140
Not connected.

1057
00:52:32.540 --> 00:52:35.420
I just put the link, um, from my original website.

1058
00:52:35.780 --> 00:52:36.300
Oh, okay.

1059
00:52:36.300 --> 00:52:38.460
So you're going to want to look at the stats on that.

1060
00:52:38.780 --> 00:52:41.860
So I, I don't, I won't have access to that, but see how many people went to that

1061
00:52:41.860 --> 00:52:42.340
website.

1062
00:52:42.980 --> 00:52:43.460
Okay.

1063
00:52:43.460 --> 00:52:44.420
I haven't done that.

1064
00:52:44.700 --> 00:52:45.060
Yeah.

1065
00:52:45.060 --> 00:52:48.740
Cause basically we can see like, are people clicking, you know, cause if

1066
00:52:48.740 --> 00:52:52.900
they're clicking, but not buying, then we know like they're interested, but

1067
00:52:52.900 --> 00:52:55.220
something is off on the website or something.

1068
00:52:55.220 --> 00:52:55.660
Right.

1069
00:52:56.020 --> 00:52:59.660
If they're not clicking, if you're seeing like, like we know 10 people saw that

1070
00:52:59.660 --> 00:52:59.820
thing.

1071
00:52:59.820 --> 00:53:04.740
If you see like one person on that, like, you know, traffic to that website.

1072
00:53:05.140 --> 00:53:08.740
So if you're, if you're using, um, rain flow for that, you just look at the

1073
00:53:08.740 --> 00:53:12.980
stats right here and we can see like, oh, four people went here, you know?

1074
00:53:13.420 --> 00:53:15.900
Um, but on your website, wherever it's hosted, just see if you can find

1075
00:53:15.900 --> 00:53:19.700
something like this where you can see page views and, uh, you can kind of,

1076
00:53:19.820 --> 00:53:23.580
some of them might be you just looking at it, but like, see if, so if it's

1077
00:53:23.580 --> 00:53:27.740
like 25 and we know only 10 people saw the sequence, we know it's not, you

1078
00:53:27.740 --> 00:53:28.220
know, right.

1079
00:53:28.220 --> 00:53:30.540
But some people will click multiple times, but we're always looking for like,

1080
00:53:30.540 --> 00:53:31.620
where's the bottleneck.

1081
00:53:31.900 --> 00:53:32.180
Yeah.

1082
00:53:32.180 --> 00:53:37.740
And, um, I forget in automations here, if they'll show you the click through

1083
00:53:37.740 --> 00:53:42.660
rate on the sequences, I actually don't know, but click, click through, right.

1084
00:53:42.660 --> 00:53:45.940
You know, on Facebook, we talk about CTR, same thing with emails.

1085
00:53:46.500 --> 00:53:48.900
Um, you can see your click through rate somewhere.

1086
00:53:49.180 --> 00:53:55.140
I don't know where, um, let's see actions.

1087
00:54:01.620 --> 00:54:02.420
It's not here.

1088
00:54:05.020 --> 00:54:05.860
I don't think.

1089
00:54:08.820 --> 00:54:12.180
No, there's a, uh,

1090
00:54:12.260 --> 00:54:14.540
I have to see, I'll have to look into it.

1091
00:54:14.540 --> 00:54:17.260
Cause I know when you send a one-off campaign, you can see click through

1092
00:54:17.260 --> 00:54:20.460
rates and all those things, but I'm not sure what the automations, if you can

1093
00:54:20.460 --> 00:54:24.540
see it, or if I'm just looking in the wrong spot, honestly, um, but it would

1094
00:54:24.540 --> 00:54:27.860
be cool to see, like, we're always looking at click through rates on emails

1095
00:54:27.860 --> 00:54:31.060
to like, if the click through, it's not good, we want to change the email.

1096
00:54:31.060 --> 00:54:33.740
But the tip I gave you will increase the click through rate.

1097
00:54:33.740 --> 00:54:36.420
If you're basically like, there's this awesome thing for you.

1098
00:54:36.420 --> 00:54:41.980
And I reserved a special savings just for you, you know, um, and use

1099
00:54:42.020 --> 00:54:44.100
this, use this code for a limited time.

1100
00:54:44.100 --> 00:54:45.100
Like it's going away.

1101
00:54:45.500 --> 00:54:47.980
Um, you just want to try to get that click through, you know?

1102
00:54:48.020 --> 00:54:52.180
Um, like I could even think some of the, some of the subject lines could be like,

1103
00:54:52.180 --> 00:54:58.260
let's just say that the total price is $86, like the value, and then you're,

1104
00:54:58.260 --> 00:55:00.020
you're giving them $13.

1105
00:55:00.000 --> 00:55:02.040
Like some of the subject lines could be like,

1106
00:55:02.040 --> 00:55:03.160
oh, you actually did it.

1107
00:55:03.160 --> 00:55:05.660
You just unlocked $86 in welcome bonuses.

1108
00:55:05.660 --> 00:55:08.520
Like, I love that type of language where you're like.

1109
00:55:08.520 --> 00:55:09.640
That was cloud.

1110
00:55:09.640 --> 00:55:11.320
Yeah, like you're kind of like telling them like,

1111
00:55:11.320 --> 00:55:14.020
hey, your $86 is going away.

1112
00:55:14.020 --> 00:55:17.920
You know, like, you know, claim your savings.

1113
00:55:17.920 --> 00:55:20.500
I reserved this for you, you know, like,

1114
00:55:20.500 --> 00:55:22.380
so I would kind of use stuff like that more

1115
00:55:22.380 --> 00:55:23.240
in the subject line.

1116
00:55:23.240 --> 00:55:27.200
Like that it's like something about the savings

1117
00:55:27.200 --> 00:55:30.360
and 90% for a limited time just for you, you know?

1118
00:55:33.200 --> 00:55:35.760
Yeah, like I would, yeah.

1119
00:55:35.760 --> 00:55:38.560
Action name, the kid that saves your mornings.

1120
00:55:38.560 --> 00:55:39.780
Special savings just for you.

1121
00:55:39.780 --> 00:55:41.240
Like I'd kind of like kind of keep hitting

1122
00:55:41.240 --> 00:55:42.800
that savings thing.

1123
00:55:42.800 --> 00:55:45.440
Talk about it in the email, right?

1124
00:55:45.440 --> 00:55:49.480
And then, and then this is part of the same offer.

1125
00:55:49.480 --> 00:55:51.760
Yeah, so basically, yes.

1126
00:55:51.760 --> 00:55:53.240
Instead of joining this club, it's like,

1127
00:55:53.240 --> 00:55:55.800
see your savings, see your savings, see your savings.

1128
00:55:55.800 --> 00:55:57.400
So you're just never telling them the price.

1129
00:55:57.400 --> 00:55:58.880
They got to click to see the price.

1130
00:55:58.880 --> 00:56:01.000
And we want to see like,

1131
00:56:01.000 --> 00:56:02.980
that'll help get more clicks to the website,

1132
00:56:02.980 --> 00:56:06.800
which will ultimately probably get more conversions.

1133
00:56:06.800 --> 00:56:09.760
And then let me just click this myself here.

1134
00:56:09.760 --> 00:56:10.680
Let's just see it.

1135
00:56:13.040 --> 00:56:15.080
Check the traffic here, of course.

1136
00:56:16.000 --> 00:56:19.120
I would say the only other thing you could do would be,

1137
00:56:19.120 --> 00:56:24.120
I don't know, people are just scared of subscriptions.

1138
00:56:26.320 --> 00:56:28.080
You know what I mean?

1139
00:56:28.080 --> 00:56:29.120
I feel that too.

1140
00:56:29.120 --> 00:56:29.960
You know what I mean?

1141
00:56:29.960 --> 00:56:31.320
Like they're like, oh, another thing I'm going to forget

1142
00:56:31.320 --> 00:56:33.220
to do, you know, or whatever.

1143
00:56:33.220 --> 00:56:36.120
So I like the 50% off the first month

1144
00:56:36.120 --> 00:56:39.360
because essentially like rock bottom pricing, you know,

1145
00:56:39.360 --> 00:56:40.880
like you're losing money essentially

1146
00:56:40.880 --> 00:56:43.160
on that first month probably.

1147
00:56:43.160 --> 00:56:44.720
But I wonder if there could be,

1148
00:56:50.000 --> 00:56:51.840
I wonder if there could be a way to like,

1149
00:56:51.840 --> 00:56:53.160
have them see that right away.

1150
00:56:53.160 --> 00:56:55.720
Cause it was kind of buried in the emails a little bit.

1151
00:56:55.720 --> 00:56:57.760
And it's kind of like, they have to enter in a coupon code.

1152
00:56:57.760 --> 00:56:59.900
I'm always like, another marketing principle

1153
00:56:59.900 --> 00:57:02.220
is reduce friction at all costs.

1154
00:57:02.220 --> 00:57:05.640
So if there was a way to like auto apply the coupon

1155
00:57:05.640 --> 00:57:08.960
or something like that, so it's immediately on there

1156
00:57:08.960 --> 00:57:13.960
or like, I bet there is like somehow, let me click here.

1157
00:57:13.960 --> 00:57:14.800
Okay, let's see.

1158
00:57:16.120 --> 00:57:18.760
It's a WordPress site, so it's not very.

1159
00:57:19.760 --> 00:57:21.240
It's going to choose a thing.

1160
00:57:21.240 --> 00:57:24.240
Okay, so where, so where, so as a,

1161
00:57:24.240 --> 00:57:26.440
I'm just pretending I'm a customer right now.

1162
00:57:26.440 --> 00:57:29.400
I'm like, where's the coupon?

1163
00:57:29.400 --> 00:57:31.080
Like where do I even put it?

1164
00:57:31.080 --> 00:57:31.920
I don't know.

1165
00:57:31.920 --> 00:57:33.240
I don't know.

1166
00:57:33.240 --> 00:57:34.680
Oh, cause you have to click here

1167
00:57:34.680 --> 00:57:37.440
and then it goes to maybe a checkout.

1168
00:57:37.440 --> 00:57:38.280
Let me see.

1169
00:57:38.280 --> 00:57:39.440
So I always walk through the process.

1170
00:57:39.440 --> 00:57:41.800
My customer is like, oh, I'm going to sign up.

1171
00:57:41.880 --> 00:57:42.720
Let me see.

1172
00:57:42.720 --> 00:57:43.840
So I always walk through the process.

1173
00:57:43.840 --> 00:57:45.080
My customer is going to walk through

1174
00:57:45.080 --> 00:57:47.400
and I'm kind of like, oh, you know, it's kind of confusing.

1175
00:57:47.400 --> 00:57:49.280
I'm like, I just clicked sign up now.

1176
00:57:49.280 --> 00:57:50.120
Let me click it again.

1177
00:57:50.120 --> 00:57:52.480
But I know now it's, you got to view your cart.

1178
00:57:53.720 --> 00:57:58.720
So maybe if there was a way to like, I don't know,

1179
00:57:59.000 --> 00:58:01.080
you might have to ask chat GPT.

1180
00:58:01.080 --> 00:58:02.400
Because sometimes there's like a way

1181
00:58:02.400 --> 00:58:05.920
you could basically have that like button,

1182
00:58:05.920 --> 00:58:08.280
add it to the cart and add the coupon code in there.

1183
00:58:08.280 --> 00:58:11.160
Cause it's a lot of steps to go like, add it to the cart.

1184
00:58:11.440 --> 00:58:12.760
And then they'll find that coupon code.

1185
00:58:12.760 --> 00:58:14.600
And then like their kids start screaming

1186
00:58:14.600 --> 00:58:15.800
cause they got hurt.

1187
00:58:15.800 --> 00:58:17.360
Boom, you lost the sale.

1188
00:58:17.360 --> 00:58:19.560
You know, it's like, I want to reduce friction at all costs.

1189
00:58:19.560 --> 00:58:22.280
So if there was a way to do it, you could also do it.

1190
00:58:22.280 --> 00:58:23.960
I know you have all your stuff connected here.

1191
00:58:23.960 --> 00:58:26.000
You could do it through Rainflow

1192
00:58:26.000 --> 00:58:28.240
and just have it all kind of on the page.

1193
00:58:28.240 --> 00:58:29.920
But I know that's more, more stuff you got to do.

1194
00:58:29.920 --> 00:58:32.280
Yeah, I'm open to trying it, but yeah,

1195
00:58:32.280 --> 00:58:35.920
I've had so many systems for, you know, so many years.

1196
00:58:35.920 --> 00:58:37.480
Like just moving what's essential.

1197
00:58:37.480 --> 00:58:40.520
But if that, if it helps it make a sale,

1198
00:58:40.880 --> 00:58:42.800
it's a push to Shopify,

1199
00:58:42.800 --> 00:58:44.240
but then you have to buy plugins

1200
00:58:44.240 --> 00:58:45.960
that are subscriptions also.

1201
00:58:45.960 --> 00:58:47.040
Yeah, yeah.

1202
00:58:47.040 --> 00:58:48.360
It was just a whole nother monster.

1203
00:58:48.360 --> 00:58:49.680
Work with what you got, honestly.

1204
00:58:49.680 --> 00:58:53.080
And for what you could do is put like,

1205
00:58:53.080 --> 00:58:55.640
maybe you put, I don't know if you're promoting

1206
00:58:55.640 --> 00:58:56.880
this other places right now,

1207
00:58:56.880 --> 00:58:59.680
but you could just put this first graphic being like,

1208
00:58:59.680 --> 00:59:02.200
spring, like founding member sale or something,

1209
00:59:02.200 --> 00:59:05.160
or spring sale, use coupon blanket checkout

1210
00:59:05.160 --> 00:59:06.080
and just put it everywhere.

1211
00:59:06.080 --> 00:59:08.640
Like put it here, put it in the title, you know?

1212
00:59:08.640 --> 00:59:10.280
And then on that checkout page,

1213
00:59:11.040 --> 00:59:13.600
you might even put it like, oops, where'd it go?

1214
00:59:13.600 --> 00:59:14.840
View cart.

1215
00:59:16.040 --> 00:59:18.040
You might put it on here somewhere too.

1216
00:59:18.040 --> 00:59:20.160
Like you might have to put it in the title,

1217
00:59:20.160 --> 00:59:23.240
like t-shirt month club, use code blank.

1218
00:59:23.240 --> 00:59:26.600
And it might get cut off, but that way it's like,

1219
00:59:26.600 --> 00:59:27.960
they don't have to go check their email again

1220
00:59:27.960 --> 00:59:29.240
to remember the coupon.

1221
00:59:29.240 --> 00:59:30.080
Yeah.

1222
00:59:31.800 --> 00:59:32.800
That makes sense.

1223
00:59:33.880 --> 00:59:34.720
Cool.

1224
00:59:37.120 --> 00:59:38.520
Yeah, just reduce friction a little bit

1225
00:59:38.560 --> 00:59:40.640
and then check your page views here.

1226
00:59:40.640 --> 00:59:41.560
See how it's doing.

1227
00:59:41.560 --> 00:59:42.760
I think it's a good offer.

1228
00:59:42.760 --> 00:59:47.560
I think like printable monthly tools,

1229
00:59:47.560 --> 00:59:50.800
encouragement and the t-shirt.

1230
00:59:50.800 --> 00:59:52.760
And they're going to get one every month.

1231
00:59:52.760 --> 00:59:54.120
And then you could also like,

1232
00:59:54.120 --> 00:59:56.200
I think in some of the emails be like,

1233
00:59:56.200 --> 00:59:58.680
you know, I mean, $13 t-shirts, pretty good deal.

1234
00:59:58.680 --> 01:00:00.720
And they could just cancel it right there.

1235
01:00:00.000 --> 01:00:01.160
or if they really want it.

1236
01:00:01.160 --> 01:00:02.000
It's true.

1237
01:00:02.000 --> 01:00:03.720
So kind of give them maybe some sort of guarantees

1238
01:00:03.720 --> 01:00:06.640
in some of the emails of like, hey, if you don't love it,

1239
01:00:06.640 --> 01:00:08.760
you know, you can cancel anytime.

1240
01:00:08.760 --> 01:00:12.200
Cause people get freaked out with the subscription thing.

1241
01:00:12.200 --> 01:00:14.040
So yeah, maybe just change a couple of those things

1242
01:00:14.040 --> 01:00:16.620
and then add the tag and then just kind of watch those

1243
01:00:16.620 --> 01:00:18.200
people as they go through.

1244
01:00:18.200 --> 01:00:19.640
And then as they're going through,

1245
01:00:19.640 --> 01:00:21.360
you could watch that page.

1246
01:00:21.360 --> 01:00:23.280
So if we can't find the stats here,

1247
01:00:23.280 --> 01:00:25.520
you could even just, when you tag them through,

1248
01:00:25.520 --> 01:00:27.920
once that first email goes, wait 24 hours

1249
01:00:27.920 --> 01:00:29.280
and then go check the page and like,

1250
01:00:29.320 --> 01:00:31.480
see like, you can kind of do the math on like,

1251
01:00:31.480 --> 01:00:33.840
if 50 people are going through and 10 people got to the

1252
01:00:33.840 --> 01:00:36.480
page, that's a 10% or what is that?

1253
01:00:36.480 --> 01:00:38.400
5% click through rate.

1254
01:00:38.400 --> 01:00:39.320
Is that right?

1255
01:00:39.320 --> 01:00:40.160
You know?

1256
01:00:40.160 --> 01:00:42.360
So you kind of see like how many people are clicking,

1257
01:00:42.360 --> 01:00:44.620
you know, with those small changes.

1258
01:00:44.620 --> 01:00:45.460
Yeah.

1259
01:00:46.400 --> 01:00:50.060
So I would be able to see who's clicking if it was connected

1260
01:00:50.060 --> 01:00:50.900
to Rainflow.

1261
01:00:50.900 --> 01:00:52.600
Cause that is the thing that I miss the most

1262
01:00:52.600 --> 01:00:53.560
about ConvertKit.

1263
01:00:53.560 --> 01:00:56.200
It's like trying to learn a whole new software

1264
01:00:56.200 --> 01:00:58.580
and I'm not sure if that's possible.

1265
01:00:58.580 --> 01:00:59.420
Oh, you know what?

1266
01:00:59.420 --> 01:01:00.460
Okay. So what's happening?

1267
01:01:00.460 --> 01:01:02.340
Okay. So on the emails,

1268
01:01:02.340 --> 01:01:04.940
there is a little button right here that says track clicks.

1269
01:01:04.940 --> 01:01:06.780
Oh my goodness.

1270
01:01:06.780 --> 01:01:08.500
We just got to do that.

1271
01:01:08.500 --> 01:01:13.380
You also, you can add tags based on what they do.

1272
01:01:13.380 --> 01:01:16.900
So you could say like contact clicked on the link.

1273
01:01:16.900 --> 01:01:19.220
And if they click on that link,

1274
01:01:19.220 --> 01:01:23.300
then add a tag to them, like clicked or like,

1275
01:01:23.300 --> 01:01:28.300
like checked out shirt, you know, or like deal.

1276
01:01:29.100 --> 01:01:31.900
Whatever you want to call it, but you just add it in here.

1277
01:01:31.900 --> 01:01:35.220
I won't do it for you, but like, you can add those.

1278
01:01:35.220 --> 01:01:36.700
So it's kind of helpful to see like,

1279
01:01:36.700 --> 01:01:39.380
you can email people that didn't click it, you know, again.

1280
01:01:39.380 --> 01:01:40.980
And that way you're like, I don't know,

1281
01:01:40.980 --> 01:01:43.500
or email people that did click it, you know,

1282
01:01:43.500 --> 01:01:44.340
and be like, Hey.

1283
01:01:44.340 --> 01:01:45.420
That's what I'm thinking.

1284
01:01:45.420 --> 01:01:47.980
You know, so sometimes the more things we set here,

1285
01:01:47.980 --> 01:01:49.660
it just gives us more kind of data on like,

1286
01:01:49.660 --> 01:01:51.300
what's happening, you know?

1287
01:01:51.300 --> 01:01:52.220
Cause once we know what's happening,

1288
01:01:52.220 --> 01:01:54.060
we can kind of help fix it.

1289
01:01:55.380 --> 01:01:56.820
So I do think you have a good offer.

1290
01:01:56.860 --> 01:02:00.940
I think, you know, honestly, some of the,

1291
01:02:03.340 --> 01:02:05.140
like, I'm trying to think like,

1292
01:02:07.220 --> 01:02:10.860
the only objection I think people might have is like,

1293
01:02:11.740 --> 01:02:14.900
oh, you know, I don't know, from this room,

1294
01:02:14.900 --> 01:02:17.620
drop in the chat, T-shirt of the month club.

1295
01:02:17.620 --> 01:02:18.700
What are your thoughts?

1296
01:02:18.700 --> 01:02:20.860
Like, what are your questions you have?

1297
01:02:20.860 --> 01:02:22.820
My thought is like, what brand is it?

1298
01:02:22.820 --> 01:02:23.860
Like, does it fit me?

1299
01:02:23.860 --> 01:02:25.700
You know, like, cause everyone's like,

1300
01:02:25.700 --> 01:02:27.580
oh, is it, you know, is it soft?

1301
01:02:27.580 --> 01:02:28.780
Is it this really cheap T-shirt?

1302
01:02:28.780 --> 01:02:30.060
Like, I don't know.

1303
01:02:30.060 --> 01:02:32.340
You know, so maybe you have some language in there.

1304
01:02:32.340 --> 01:02:35.580
I know that that's more selling like a feature,

1305
01:02:35.580 --> 01:02:38.940
but like, you know, maybe there's a little testimonial

1306
01:02:38.940 --> 01:02:41.740
of like, this is the softest T-shirt I've ever owned,

1307
01:02:41.740 --> 01:02:42.900
you know, or something like that.

1308
01:02:42.900 --> 01:02:46.100
Or like something about like the fit, you know,

1309
01:02:46.100 --> 01:02:48.060
or something or size.

1310
01:02:48.060 --> 01:02:49.620
Cause sometimes it's like, oh, I don't know.

1311
01:02:49.620 --> 01:02:51.940
Or maybe like, what about if I don't like it?

1312
01:02:51.940 --> 01:02:56.180
Or it's, it's the wrong fit.

1313
01:02:56.180 --> 01:02:58.380
So maybe having something about like a,

1314
01:02:58.380 --> 01:03:00.500
some sort of return or like kind of whatever,

1315
01:03:00.500 --> 01:03:02.180
exchange policy.

1316
01:03:02.180 --> 01:03:03.620
So this is just kind of thinking about what,

1317
01:03:03.620 --> 01:03:05.900
what objections might they be having?

1318
01:03:05.900 --> 01:03:07.740
And then how can we come against those in,

1319
01:03:07.740 --> 01:03:09.540
in either bonuses, like, hey,

1320
01:03:09.540 --> 01:03:12.980
and also we have our swap out club.

1321
01:03:12.980 --> 01:03:15.300
Like you can swap out a T-shirt anytime for anything,

1322
01:03:15.300 --> 01:03:18.780
you know, or we have our 30 day happiness guarantee.

1323
01:03:18.780 --> 01:03:21.860
Like, so I always add in things that kind of like do that.

1324
01:03:22.740 --> 01:03:23.900
Pausing subscriptions.

1325
01:03:26.380 --> 01:03:27.740
Yeah. Liking the design.

1326
01:03:27.740 --> 01:03:30.260
You know, if I get a T-shirt, I don't like.

1327
01:03:30.260 --> 01:03:31.460
T-shirts are kind of personal.

1328
01:03:31.460 --> 01:03:33.380
So like the design is kind of scary.

1329
01:03:33.380 --> 01:03:36.260
Like to like, oh, I'm just going to get a random T-shirt,

1330
01:03:36.260 --> 01:03:39.500
you know, but I know like you have a brand and it's like,

1331
01:03:39.500 --> 01:03:42.620
so maybe showing some examples of T-shirts

1332
01:03:42.620 --> 01:03:43.500
could be helpful too.

1333
01:03:43.500 --> 01:03:45.740
Like maybe you can't do it in an email,

1334
01:03:45.740 --> 01:03:49.100
but like maybe on the page you could do that.

1335
01:03:49.100 --> 01:03:52.900
And you could totally do it with AI, you know,

1336
01:03:52.900 --> 01:03:55.380
like have women wearing the T-shirts

1337
01:03:55.380 --> 01:03:57.900
in a lot of different body sizes, you know,

1338
01:03:57.900 --> 01:03:59.260
like, and it just looks good.

1339
01:03:59.260 --> 01:04:02.900
And, you know, that might help also alleviate some fears.

1340
01:04:02.900 --> 01:04:04.900
Like they see at least three or four designs.

1341
01:04:04.900 --> 01:04:06.860
They're like, oh, these all look like stuff I'd wear.

1342
01:04:06.860 --> 01:04:09.540
And I'm seeing it on different women.

1343
01:04:09.540 --> 01:04:10.580
That might help too.

1344
01:04:10.580 --> 01:04:13.780
And you could also put those photos in some emails,

1345
01:04:13.780 --> 01:04:14.620
you know?

1346
01:04:14.620 --> 01:04:15.460
Great.

1347
01:04:15.460 --> 01:04:17.740
Okay. I'm imagining a photo.

1348
01:04:17.740 --> 01:04:21.180
It's like four or five women walking together, laughing,

1349
01:04:21.180 --> 01:04:24.740
and they're all different body shapes and sizes.

1350
01:04:24.740 --> 01:04:26.780
And they're all wearing a different one of your T-shirts

1351
01:04:26.780 --> 01:04:27.620
looking happy.

1352
01:04:27.620 --> 01:04:29.420
Like that could be a great email.

1353
01:04:29.420 --> 01:04:30.500
And it's kind of like subtly,

1354
01:04:30.500 --> 01:04:32.780
like they kind of know the style of shirts they're getting.

1355
01:04:32.780 --> 01:04:35.020
They kind of know, they're seeing what's on them.

1356
01:04:35.020 --> 01:04:36.300
And they're also being like, oh wow,

1357
01:04:36.300 --> 01:04:38.700
like everyone looks good in this T-shirt, you know?

1358
01:04:38.700 --> 01:04:40.180
So it might be a hard one to create with AI,

1359
01:04:40.180 --> 01:04:42.540
but I think you could probably do it with like Nano Banana

1360
01:04:42.540 --> 01:04:44.140
or something like that.

1361
01:04:44.140 --> 01:04:44.980
That might help.

1362
01:04:44.980 --> 01:04:45.820
Yeah.

1363
01:04:45.820 --> 01:04:46.660
Yeah. I love that.

1364
01:04:46.660 --> 01:04:47.660
Thank you so much.

1365
01:04:48.300 --> 01:04:49.140
All right.

1366
01:04:49.140 --> 01:04:49.980
You're doing the thing.

1367
01:04:49.980 --> 01:04:50.820
So way to go.

1368
01:04:50.820 --> 01:04:53.580
Now it's about just fixing the kinks in the funnel,

1369
01:04:53.580 --> 01:04:54.420
essentially.

1370
01:04:54.420 --> 01:04:55.740
Like, and I would go through,

1371
01:04:55.740 --> 01:04:57.860
add the track clicks on all of them.

1372
01:04:57.860 --> 01:04:59.900
And then you could add tags if you want.

1373
01:05:00.000 --> 01:05:02.360
I would probably just add the same tag.

1374
01:05:02.360 --> 01:05:04.080
Unless you want to be super nerdy,

1375
01:05:04.080 --> 01:05:06.320
then you could be like, click link in email one,

1376
01:05:06.320 --> 01:05:08.880
click link in email two, click link in email three.

1377
01:05:08.880 --> 01:05:10.520
And then you'd be like, dang, like email three,

1378
01:05:10.520 --> 01:05:12.640
like crush, it was like, everyone clicks on email three.

1379
01:05:12.640 --> 01:05:15.520
And then you just do all your emails like email three.

1380
01:05:15.520 --> 01:05:16.360
You know, so that's like,

1381
01:05:16.360 --> 01:05:19.400
if you want to be real nerdy, then do that.

1382
01:05:19.400 --> 01:05:20.520
That's good data.

1383
01:05:20.520 --> 01:05:21.360
Yeah, yeah.

1384
01:05:21.360 --> 01:05:23.040
Cause, but when you track clicks,

1385
01:05:23.040 --> 01:05:26.280
it should show you the clicks, like click throughs.

1386
01:05:26.280 --> 01:05:28.000
And I forget where to do it.

1387
01:05:28.040 --> 01:05:30.880
Like, honestly, we use a different,

1388
01:05:30.880 --> 01:05:33.880
just cause we're dumb.

1389
01:05:33.880 --> 01:05:37.160
We use a different email platform.

1390
01:05:37.160 --> 01:05:38.880
We started before we had Rainflow,

1391
01:05:38.880 --> 01:05:41.120
we had active campaigns, we use that.

1392
01:05:41.120 --> 01:05:42.920
So I actually don't know a ton about

1393
01:05:42.920 --> 01:05:44.400
how to do the tracking of the clicks in here,

1394
01:05:44.400 --> 01:05:45.640
but I know it's possible.

1395
01:05:47.080 --> 01:05:48.440
Cool, all right.

1396
01:05:48.440 --> 01:05:50.080
Let's move on here.

1397
01:05:50.080 --> 01:05:51.880
Yeah, thank you so much.

1398
01:05:51.880 --> 01:05:53.040
Yeah, cool.

1399
01:05:53.560 --> 01:05:58.080
Okay, Lindsay, let's hop over to you here.

1400
01:05:58.080 --> 01:05:59.040
I know we're a little over the hour.

1401
01:05:59.040 --> 01:06:00.760
I'll keep going because I don't have another call,

1402
01:06:00.760 --> 01:06:03.400
but if you guys are gonna run, no worries.

1403
01:06:03.400 --> 01:06:05.480
I mean, I know we got, that was kind of financial,

1404
01:06:05.480 --> 01:06:07.200
but kind of something else, but that's fine too.

1405
01:06:07.200 --> 01:06:09.960
I'm happy to help you guys on whatever stage you're at.

1406
01:06:09.960 --> 01:06:13.280
So, okay, Lindsay, go for it.

1407
01:06:13.280 --> 01:06:18.280
Okay, so I did all my numbers for this week

1408
01:06:19.200 --> 01:06:22.000
and I still don't have an offer.

1409
01:06:22.000 --> 01:06:27.000
I still don't have like a funnel in Rainflow

1410
01:06:28.480 --> 01:06:32.840
because a couple of weeks ago, we looked at my guide,

1411
01:06:32.840 --> 01:06:36.560
the 10 Minutes to Calm Yoga for Busy Moms guide.

1412
01:06:36.560 --> 01:06:41.560
And I was working on building an app in Lovable

1413
01:06:41.720 --> 01:06:44.840
and it's just been such a steep learning curve for me

1414
01:06:44.840 --> 01:06:49.280
that I still don't have that complete.

1415
01:06:49.280 --> 01:06:51.320
Actually, no, I have the app complete.

1416
01:06:51.400 --> 01:06:55.800
I'm now trying to figure out how to deliver that

1417
01:06:55.800 --> 01:06:57.360
because I feel like I need to know that

1418
01:06:57.360 --> 01:07:00.000
before I try to sell it to someone.

1419
01:07:00.000 --> 01:07:02.840
Or how to give the app to someone if they buy it.

1420
01:07:02.840 --> 01:07:05.960
Yes, and like when I'm asking in Lovable,

1421
01:07:05.960 --> 01:07:07.920
it's telling me things like web hooks

1422
01:07:07.920 --> 01:07:10.240
and like words I don't know.

1423
01:07:10.240 --> 01:07:13.400
So I'm in this learning process of that,

1424
01:07:13.400 --> 01:07:18.400
but I was considering, and this is where I want your feedback

1425
01:07:18.680 --> 01:07:21.480
and because even, let's be honest,

1426
01:07:21.480 --> 01:07:23.280
if I get the app up and running,

1427
01:07:23.280 --> 01:07:25.400
that's probably gonna be my intro offer

1428
01:07:25.400 --> 01:07:29.080
and I still need to develop like a higher end,

1429
01:07:29.080 --> 01:07:32.400
like backend offer and I don't have that yet.

1430
01:07:32.400 --> 01:07:33.240
Okay, yeah.

1431
01:07:33.240 --> 01:07:34.640
How many of us are gonna pay a ton of money

1432
01:07:34.640 --> 01:07:36.760
for an app to do yoga?

1433
01:07:36.760 --> 01:07:38.080
Yeah, yeah, there's a certain level

1434
01:07:38.080 --> 01:07:39.560
that people will pay for something like that.

1435
01:07:39.560 --> 01:07:42.240
Yeah, okay.

1436
01:07:42.240 --> 01:07:45.160
So, and I can play with that,

1437
01:07:45.160 --> 01:07:49.560
but what I was considering mainly to prove to myself

1438
01:07:49.560 --> 01:07:52.120
that there is a niche for this.

1439
01:07:52.120 --> 01:07:53.680
Yeah.

1440
01:07:53.680 --> 01:07:58.040
So my click-through rate with my free guide is 3.22%

1441
01:07:58.040 --> 01:08:01.320
and my opt-in rate is 49%.

1442
01:08:01.320 --> 01:08:02.160
Oh, wow, yeah.

1443
01:08:02.160 --> 01:08:04.960
So, and it's free, like there's very little friction,

1444
01:08:04.960 --> 01:08:07.760
but to me, that's like super exciting.

1445
01:08:07.760 --> 01:08:08.600
Yeah.

1446
01:08:08.600 --> 01:08:13.600
My cost per acquisition for the leads is $1.32.

1447
01:08:13.680 --> 01:08:15.480
Like, I'm totally fine with that.

1448
01:08:15.480 --> 01:08:20.160
I have, I only had it on for 10 days at $5 a day

1449
01:08:20.160 --> 01:08:23.319
and I have like 60 some leads.

1450
01:08:23.319 --> 01:08:24.319
Okay, cool, cool.

1451
01:08:24.319 --> 01:08:25.880
Which it doesn't stay around $5 a day.

1452
01:08:25.880 --> 01:08:28.439
I don't understand the Facebook math.

1453
01:08:28.439 --> 01:08:30.840
Yeah, it's kind of, depends on the day.

1454
01:08:30.840 --> 01:08:32.120
Yeah, it's a little long.

1455
01:08:32.120 --> 01:08:32.960
Yeah.

1456
01:08:32.960 --> 01:08:37.960
But what I was thinking is potentially doing another ad

1457
01:08:38.960 --> 01:08:43.680
and doing a dollar for the guide

1458
01:08:43.680 --> 01:08:46.560
and see how many people will pay a dollar to get this guide.

1459
01:08:46.560 --> 01:08:47.600
True, yeah.

1460
01:08:47.600 --> 01:08:51.560
Because then I could get more like data on,

1461
01:08:51.560 --> 01:08:53.880
is this something people would pay for?

1462
01:08:53.880 --> 01:08:55.880
Yeah, that's cool.

1463
01:08:55.880 --> 01:08:58.520
Yeah, and I mean, honestly, it reminds me of our toolkit.

1464
01:08:58.520 --> 01:09:00.399
If you know that you have a backend

1465
01:09:00.399 --> 01:09:03.359
monthly recurring kind of app of some sort,

1466
01:09:03.359 --> 01:09:06.640
you could do a dollar that comes with a seven-day trial

1467
01:09:06.640 --> 01:09:10.080
to the app and then they're on a $10 a month thing

1468
01:09:10.080 --> 01:09:11.560
for the app, you know?

1469
01:09:11.560 --> 01:09:13.359
So that's what we're doing for our AI toolkit right now

1470
01:09:13.359 --> 01:09:16.479
is we're doing a dollar deal to get,

1471
01:09:16.479 --> 01:09:18.600
we're doing access to the app essentially,

1472
01:09:18.600 --> 01:09:20.720
but you could do a dollar for this thing.

1473
01:09:20.720 --> 01:09:23.160
And they also get as a bonus,

1474
01:09:23.160 --> 01:09:26.760
a seven-day trial run of our 10-minute yoga app,

1475
01:09:26.760 --> 01:09:28.439
you know, or something like that.

1476
01:09:28.439 --> 01:09:29.720
Cancel anytime, no worries.

1477
01:09:29.720 --> 01:09:32.920
But like essentially you're starting to build that backend

1478
01:09:32.920 --> 01:09:35.359
just automatically within the first sale, you know?

1479
01:09:35.439 --> 01:09:36.560
It can freak people out.

1480
01:09:36.560 --> 01:09:38.200
So it can affect conversions

1481
01:09:38.200 --> 01:09:40.160
because they don't want to be on the subscription.

1482
01:09:40.160 --> 01:09:41.880
So in that case, then just do a dollar.

1483
01:09:41.880 --> 01:09:43.600
And then on the next page,

1484
01:09:43.600 --> 01:09:45.720
you go, would you like to get a free trial?

1485
01:09:45.720 --> 01:09:47.359
You know, because we already have your credit card info.

1486
01:09:47.359 --> 01:09:50.160
So we could just click a button and put them on a trial,

1487
01:09:51.080 --> 01:09:53.160
but that could be a great move.

1488
01:09:53.160 --> 01:09:55.800
I mean, so you're saying the 49%,

1489
01:09:55.800 --> 01:09:58.320
or sorry, 49% opt-in, is that on a funnel,

1490
01:09:58.320 --> 01:10:00.160
like on Rainflow, or is it on?

1491
01:10:00.000 --> 01:10:05.140
No, that's on Facebook, Facebook, like on that's people that, that have clicked

1492
01:10:05.140 --> 01:10:07.080
through and then gave me their information.

1493
01:10:08.320 --> 01:10:08.920
Okay, cool.

1494
01:10:08.960 --> 01:10:09.680
No, that's great.

1495
01:10:09.680 --> 01:10:09.800
Yeah.

1496
01:10:09.800 --> 01:10:10.440
That's really great.

1497
01:10:10.440 --> 01:10:13.060
And then from that form, where did they go?

1498
01:10:13.060 --> 01:10:14.020
Like on the form?

1499
01:10:14.020 --> 01:10:17.240
Does it link them to the guide right away or does it, what happens?

1500
01:10:17.320 --> 01:10:17.680
Okay.

1501
01:10:18.200 --> 01:10:18.480
Yeah.

1502
01:10:18.480 --> 01:10:24.660
I haven't done any funnel anything because I'm very novice and I'm trying to learn.

1503
01:10:24.660 --> 01:10:25.040
Yeah.

1504
01:10:25.280 --> 01:10:25.760
Yeah.

1505
01:10:26.000 --> 01:10:27.280
Let me think for just a second.

1506
01:10:27.280 --> 01:10:30.200
Cause I'm like, what's the, what's the easiest win for you?

1507
01:10:30.240 --> 01:10:33.240
Um, I like the idea of the $1 thing.

1508
01:10:33.800 --> 01:10:38.120
Um, the only thing, even if I just did it for 10 days and compared the numbers,

1509
01:10:38.200 --> 01:10:42.440
like just to see, yeah, something people will pay for.

1510
01:10:42.920 --> 01:10:48.520
The only difference, like big difference is like the style ad we run at the gate

1511
01:10:48.520 --> 01:10:49.760
is usually just the leads, right?

1512
01:10:49.760 --> 01:10:51.640
So there's no way to collect money on that.

1513
01:10:52.200 --> 01:10:52.440
Right.

1514
01:10:52.440 --> 01:10:57.760
So if you want to go outside of that, you have to run a different style ad and then

1515
01:10:57.760 --> 01:11:01.320
link them to a funnel where they can buy for a dollar.

1516
01:11:01.640 --> 01:11:05.080
So you would kind of like, you would make something that looks kind of like the

1517
01:11:05.080 --> 01:11:06.760
lead form, but it'd be in rain flow.

1518
01:11:06.840 --> 01:11:07.680
Does that make sense?

1519
01:11:08.240 --> 01:11:08.480
Okay.

1520
01:11:08.480 --> 01:11:08.720
Yeah.

1521
01:11:08.720 --> 01:11:10.680
So it'd just be like, here's your, here's this thing.

1522
01:11:10.680 --> 01:11:11.360
Awesome thing.

1523
01:11:11.880 --> 01:11:16.960
Um, you know, normally this price or something like just a dollar today, you

1524
01:11:17.120 --> 01:11:22.880
just a dollar today, you know, and, uh, and then see, you know, like are people

1525
01:11:22.880 --> 01:11:25.680
buying that for a dollar, you know, if they're buying it for a dollar, you

1526
01:11:25.680 --> 01:11:26.920
definitely have something there.

1527
01:11:27.520 --> 01:11:30.800
Um, cause you're selling air for a dollar, which is awesome, you know?

1528
01:11:31.240 --> 01:11:36.480
Uh, and then you have buyers that are, you know, potentially jumping into the app.

1529
01:11:36.480 --> 01:11:40.040
And I would probably, if, if you're buying, they're banging on a funnel, I'd

1530
01:11:40.040 --> 01:11:44.560
have the app as like the upsell the next thing, like get a free trial to the app,

1531
01:11:44.560 --> 01:11:45.800
seven day free trial.

1532
01:11:45.840 --> 01:11:48.040
And then they say yes or no.

1533
01:11:48.040 --> 01:11:50.080
If they say yes, it just automatically subscribes them.

1534
01:11:50.080 --> 01:11:51.240
Cause we have their credit card.

1535
01:11:51.520 --> 01:11:54.440
If they say no, it takes them to a thank you page where they get the guide, you

1536
01:11:54.440 --> 01:11:59.360
know, um, and as far as delivering the app goes, so I, so I liked that.

1537
01:11:59.360 --> 01:12:05.920
I think you should do it, um, for, for building it, you could, um, there's two

1538
01:12:05.920 --> 01:12:09.360
ways to build it built and lovable.

1539
01:12:09.920 --> 01:12:12.520
You have the funnel for the sale built in lovable.

1540
01:12:12.600 --> 01:12:13.000
Oh no, no.

1541
01:12:13.000 --> 01:12:13.440
Sorry.

1542
01:12:13.520 --> 01:12:14.680
I thought you were talking about the app.

1543
01:12:14.720 --> 01:12:15.320
Oh, the app.

1544
01:12:15.360 --> 01:12:15.720
Yeah.

1545
01:12:15.760 --> 01:12:21.400
I mean, if you like lovable, you can, um, let me show you someone who's done this.

1546
01:12:21.480 --> 01:12:28.120
Um, Jessica, Jessica, uh, like we build a lot of our funnels in lovable too right

1547
01:12:28.120 --> 01:12:32.560
now, because it's just like, it looks nice and it's so easy, you know?

1548
01:12:32.960 --> 01:12:36.480
So she has a, an ad going right now for something like that.

1549
01:12:36.480 --> 01:12:42.400
Um, that let's see, sensory thrive tribe.

1550
01:12:43.960 --> 01:12:45.560
And I think it's this page.

1551
01:12:45.560 --> 01:12:46.280
Let me just see.

1552
01:12:46.800 --> 01:12:47.400
Oh, you know what?

1553
01:12:47.400 --> 01:12:48.000
Is this it?

1554
01:12:48.200 --> 01:12:48.440
Sorry.

1555
01:12:48.440 --> 01:12:49.600
I'm thinking of the wrong person.

1556
01:12:49.640 --> 01:12:50.480
Give me one second.

1557
01:12:50.960 --> 01:12:53.440
It is Kayla.

1558
01:12:53.520 --> 01:12:53.880
Okay.

1559
01:12:53.920 --> 01:12:55.200
I'm going to say Michaela has one.

1560
01:12:55.200 --> 01:12:55.720
I just saw it.

1561
01:12:55.920 --> 01:12:56.200
Yeah.

1562
01:12:56.200 --> 01:12:57.400
I was going to say I was Michaela.

1563
01:12:57.400 --> 01:12:57.600
Okay.

1564
01:12:57.600 --> 01:13:00.080
So what is her simply Caroline?

1565
01:13:00.360 --> 01:13:00.600
Yeah.

1566
01:13:00.600 --> 01:13:00.800
Yeah.

1567
01:13:00.800 --> 01:13:01.760
Simply Caroline.

1568
01:13:02.560 --> 01:13:04.960
Um, where are you?

1569
01:13:05.040 --> 01:13:07.480
This one and

1570
01:13:12.160 --> 01:13:13.120
coffee dates.

1571
01:13:14.400 --> 01:13:14.760
Here it is.

1572
01:13:14.760 --> 01:13:15.000
Okay.

1573
01:13:15.000 --> 01:13:16.800
So is it on here?

1574
01:13:16.920 --> 01:13:18.360
Oh, maybe she put on a different funnel.

1575
01:13:19.000 --> 01:13:19.520
Hold on.

1576
01:13:19.600 --> 01:13:22.040
Let me check my text messages here.

1577
01:13:22.440 --> 01:13:22.960
Okay.

1578
01:13:24.400 --> 01:13:24.800
Here it is.

1579
01:13:24.800 --> 01:13:25.040
Okay.

1580
01:13:25.040 --> 01:13:29.600
So basically this page is lovable.

1581
01:13:29.640 --> 01:13:29.960
Okay.

1582
01:13:29.960 --> 01:13:31.560
I mean, it looks like lovable, right?

1583
01:13:31.840 --> 01:13:33.040
But it's like, here's the offer.

1584
01:13:33.080 --> 01:13:33.800
Here's your guide.

1585
01:13:33.800 --> 01:13:35.200
It's just $1.

1586
01:13:35.640 --> 01:13:39.240
And so all you got to do is build a page in lovable like this, like tell it what

1587
01:13:39.240 --> 01:13:40.880
you want, like, here's who it's for.

1588
01:13:40.880 --> 01:13:41.520
Here's everything.

1589
01:13:41.520 --> 01:13:43.040
It'll build something out like this.

1590
01:13:43.480 --> 01:13:44.360
It looks pretty.

1591
01:13:44.640 --> 01:13:49.200
And then all you gotta do is tell lovable when they click the button to buy it,

1592
01:13:49.440 --> 01:13:50.560
scroll down to the bottom.

1593
01:13:51.120 --> 01:13:51.640
Okay.

1594
01:13:52.120 --> 01:13:56.760
And so once you do that, um, I think she's been working on fixing this cause it

1595
01:13:56.760 --> 01:13:59.800
worked on mobile, but it's not working right now, but like on mobile, see it,

1596
01:13:59.800 --> 01:14:00.600
it kind of works.

1597
01:14:00.600 --> 01:14:01.640
She's working on fixing it.

1598
01:14:02.120 --> 01:14:04.680
Um, but it's supposed to scroll all the way down to the bottom.

1599
01:14:04.960 --> 01:14:05.440
Okay.

1600
01:14:06.080 --> 01:14:10.520
And at the bottom, this is essentially just like a rain flow checkout page.

1601
01:14:11.720 --> 01:14:15.560
So how to do that and slow me down if I'm losing you.

1602
01:14:15.560 --> 01:14:16.040
Okay.

1603
01:14:16.080 --> 01:14:19.040
So, um, basically you build it in lovable.

1604
01:14:19.080 --> 01:14:19.400
Okay.

1605
01:14:19.400 --> 01:14:20.240
Bill in lovable.

1606
01:14:20.960 --> 01:14:22.640
Then you come over to rain flow.

1607
01:14:22.640 --> 01:14:26.400
You, you built, you start a funnel, so just start a new funnel.

1608
01:14:26.600 --> 01:14:28.000
I'm sure I shouldn't do it in her account.

1609
01:14:28.000 --> 01:14:28.640
Let me do it in.

1610
01:14:29.040 --> 01:14:30.040
What's your account called?

1611
01:14:30.040 --> 01:14:30.960
Is it under your name?

1612
01:14:31.480 --> 01:14:32.400
I believe it's under my name.

1613
01:14:32.440 --> 01:14:32.800
Yeah.

1614
01:14:36.280 --> 01:14:36.680
Okay.

1615
01:14:36.680 --> 01:14:37.440
Wait a second.

1616
01:14:37.640 --> 01:14:38.680
We have issues.

1617
01:14:38.720 --> 01:14:42.680
I, I, I don't know how to get rid of, there's an account that has nothing.

1618
01:14:43.120 --> 01:14:43.400
Okay.

1619
01:14:43.400 --> 01:14:45.440
So let's find the one that has none.

1620
01:14:45.520 --> 01:14:47.360
Let's find, let's make sure we're in the right one.

1621
01:14:47.360 --> 01:14:51.720
So this one has people in it.

1622
01:14:51.720 --> 01:14:51.960
Okay.

1623
01:14:51.960 --> 01:14:52.680
So we're in the right one.

1624
01:14:53.240 --> 01:14:53.480
Okay.

1625
01:14:53.480 --> 01:14:55.720
So sites, I would just do a new funnel.

1626
01:14:55.760 --> 01:14:56.520
I'm in your account.

1627
01:14:56.520 --> 01:14:59.640
So like, we're going to call this like, um,

1628
01:15:00.880 --> 01:15:01.720
What do you want to call it?

1629
01:15:01.720 --> 01:15:02.560
What do you want to call the funnel?

1630
01:15:02.560 --> 01:15:03.840
Where are the people to check out?

1631
01:15:03.840 --> 01:15:06.960
This is just for you, just so you remember what it's called.

1632
01:15:06.960 --> 01:15:08.440
For the app?

1633
01:15:08.440 --> 01:15:10.720
Or just a, what would we call this whole thing?

1634
01:15:10.720 --> 01:15:13.220
Like just this funnel, yoga, mom.

1635
01:15:15.560 --> 01:15:17.480
Okay, my brain is not working.

1636
01:15:17.480 --> 01:15:19.320
This is just for, what are we going to name it?

1637
01:15:19.320 --> 01:15:22.320
Like my project, like it's just internal.

1638
01:15:22.320 --> 01:15:23.160
Okay.

1639
01:15:23.160 --> 01:15:24.960
So you're going to remember.

1640
01:15:24.960 --> 01:15:26.380
So where, is this?

1641
01:15:27.520 --> 01:15:29.600
This'll be where you're going to run ads to.

1642
01:15:29.640 --> 01:15:32.160
What am I trying to sell right now, Steven?

1643
01:15:32.160 --> 01:15:33.000
Well, okay.

1644
01:15:33.000 --> 01:15:33.840
So what's the guide called?

1645
01:15:33.840 --> 01:15:34.920
What's the guide?

1646
01:15:34.920 --> 01:15:36.320
10 minutes to calm.

1647
01:15:36.320 --> 01:15:39.560
10 minutes, minutes to calm.

1648
01:15:39.560 --> 01:15:40.960
Okay, so I'm going to call it that.

1649
01:15:40.960 --> 01:15:42.560
Okay.

1650
01:15:42.560 --> 01:15:45.600
Okay, so, and like, I just built everything in one funnel,

1651
01:15:45.600 --> 01:15:48.320
just so you guys know, like I don't have a lot of funnels.

1652
01:15:48.320 --> 01:15:50.280
I just built everything in one funnel.

1653
01:15:50.280 --> 01:15:52.060
So like, if you look at my account,

1654
01:15:52.060 --> 01:15:54.080
like this is not best practice,

1655
01:15:54.080 --> 01:15:56.020
but just how my brain works.

1656
01:15:56.020 --> 01:15:58.680
I just have eight figure AI toolkit.

1657
01:15:58.680 --> 01:16:02.320
I have my main funnel and I have 84 steps in there.

1658
01:16:03.640 --> 01:16:05.480
So I just have everything.

1659
01:16:05.480 --> 01:16:08.000
So like this first part is like where we run ads,

1660
01:16:08.000 --> 01:16:10.720
meta, go to an upsell, go to a downsell,

1661
01:16:10.720 --> 01:16:12.320
go to a thank you page, right?

1662
01:16:12.320 --> 01:16:13.480
If they're on my email sequence,

1663
01:16:13.480 --> 01:16:14.880
they come back to my upsell page,

1664
01:16:14.880 --> 01:16:16.240
this little thank you page.

1665
01:16:16.240 --> 01:16:17.960
Maybe we're selling something about San Diego.

1666
01:16:17.960 --> 01:16:19.840
That's opt-in sales page, upsell things.

1667
01:16:19.840 --> 01:16:21.560
It's like, there's a little funnel right here.

1668
01:16:21.560 --> 01:16:23.240
Five steps, right?

1669
01:16:23.240 --> 01:16:24.200
I just like it all in one

1670
01:16:24.200 --> 01:16:26.780
because I can go to the stats and see everything in one.

1671
01:16:26.780 --> 01:16:28.000
It's probably not the best practice,

1672
01:16:28.320 --> 01:16:29.520
but just to free you guys up,

1673
01:16:29.520 --> 01:16:31.880
you don't need a lot of funnels, just build one.

1674
01:16:31.880 --> 01:16:33.880
And then inside of that funnel,

1675
01:16:33.880 --> 01:16:35.800
so this is your zero steps.

1676
01:16:35.800 --> 01:16:37.460
We'll have different steps, right?

1677
01:16:37.460 --> 01:16:42.320
So we'll have, you know, an opt-in page, right?

1678
01:16:42.320 --> 01:16:43.920
This is gonna be where you get their email,

1679
01:16:43.920 --> 01:16:46.320
phone number, all that stuff.

1680
01:16:46.320 --> 01:16:49.880
I like to have the path, something like guide, right?

1681
01:16:49.880 --> 01:16:52.680
Or like, it's like, this is public facing.

1682
01:16:52.680 --> 01:16:55.240
The path is like your URL slash guide.

1683
01:16:55.240 --> 01:16:57.060
You know, something easy to remember.

1684
01:16:57.060 --> 01:16:59.260
I try not to make it something like opt-in,

1685
01:16:59.260 --> 01:17:01.420
you know, or something like marketing language.

1686
01:17:01.420 --> 01:17:05.500
I try to be like, get the guide or guide or something, right?

1687
01:17:05.500 --> 01:17:06.540
You don't need a click funnel.

1688
01:17:06.540 --> 01:17:09.420
This is basically if you're importing it from another thing,

1689
01:17:09.420 --> 01:17:10.620
we're not gonna do that.

1690
01:17:11.960 --> 01:17:14.980
You got your opt-in page, here it is.

1691
01:17:14.980 --> 01:17:17.300
Then the next page after they opt-in,

1692
01:17:17.300 --> 01:17:19.980
or sorry, shoot, yours is gonna be a sales page, my bad.

1693
01:17:19.980 --> 01:17:21.660
Okay, so it doesn't matter.

1694
01:17:21.660 --> 01:17:22.900
We just named the opt-in page,

1695
01:17:22.900 --> 01:17:26.080
but I'm gonna call it opt-in slash sales page, okay?

1696
01:17:27.900 --> 01:17:29.140
There we go.

1697
01:17:30.860 --> 01:17:33.300
If they buy that sales page, right?

1698
01:17:33.300 --> 01:17:36.140
Then we're gonna, sorry, if they buy that guide for a dollar

1699
01:17:37.300 --> 01:17:39.560
then we're gonna take them to,

1700
01:17:39.560 --> 01:17:43.560
let's call it the yoga trial page, right?

1701
01:17:44.860 --> 01:17:48.600
So it's like app or something.

1702
01:17:49.980 --> 01:17:51.140
So get the app.

1703
01:17:52.620 --> 01:17:55.420
So this is step one, step two,

1704
01:17:55.420 --> 01:17:58.740
and then step three would be like a thank you page.

1705
01:17:58.740 --> 01:18:02.360
Thank you page or confirmation page.

1706
01:18:03.820 --> 01:18:05.260
Thanks, okay.

1707
01:18:09.920 --> 01:18:11.420
Okay, so that was your funnel.

1708
01:18:12.460 --> 01:18:16.340
And so the thing that we do is we'll take a lovable site.

1709
01:18:16.340 --> 01:18:17.940
So like you're familiar with lovable

1710
01:18:17.940 --> 01:18:18.940
cause you've been in there a bunch.

1711
01:18:18.940 --> 01:18:21.200
Oops, lovable, lovable.

1712
01:18:25.620 --> 01:18:27.220
We'll take a lovable site.

1713
01:18:27.220 --> 01:18:32.220
And so like, let me go to one of mine here.

1714
01:18:36.300 --> 01:18:41.300
So like this is, let's do this plumbing one, okay?

1715
01:18:43.760 --> 01:18:47.340
So we'll take a website like this.

1716
01:18:47.340 --> 01:18:48.980
And once you have that opt-in page built,

1717
01:18:48.980 --> 01:18:50.460
so remember this is a page that's gonna be all

1718
01:18:50.460 --> 01:18:52.540
about your guide, getting it for $1.

1719
01:18:52.540 --> 01:18:54.500
You're gonna tell lovable when they click the button,

1720
01:18:54.500 --> 01:18:56.700
scroll to the bottom, right?

1721
01:18:56.700 --> 01:18:57.940
And it should be able to do that.

1722
01:18:57.940 --> 01:18:59.580
Then I basically go into planning mode

1723
01:18:59.580 --> 01:19:04.580
and I just say, help me create a embeddable,

1724
01:19:09.340 --> 01:19:14.340
I can't spell that, but iframe version of this site.

1725
01:19:14.340 --> 01:19:15.660
Have you seen us do this before,

1726
01:19:15.660 --> 01:19:17.180
the embedded iframe thing?

1727
01:19:17.180 --> 01:19:18.020
Okay.

1728
01:19:18.020 --> 01:19:22.540
Just write that down, embeddable iframe, okay?

1729
01:19:22.940 --> 01:19:26.380
And I keep it in planning mode and I just ask it

1730
01:19:26.380 --> 01:19:28.940
and it's gonna basically create a version of this site

1731
01:19:28.940 --> 01:19:30.540
that we can embed somewhere.

1732
01:19:31.500 --> 01:19:33.380
Embedding means we're just gonna like stamp it

1733
01:19:33.380 --> 01:19:35.180
onto Rainflow, essentially.

1734
01:19:37.180 --> 01:19:39.020
We also have to publish the site, I think.

1735
01:19:39.020 --> 01:19:41.760
I think this one is published, maybe not.

1736
01:19:41.760 --> 01:19:42.900
Oh, it is, okay, cool.

1737
01:19:45.660 --> 01:19:46.880
It'll take a second.

1738
01:19:48.180 --> 01:19:50.440
There's actually like, I think an easier way to do this.

1739
01:19:50.440 --> 01:19:52.600
I usually just ask lovable,

1740
01:19:52.600 --> 01:19:57.560
but there's also like iframe, iframes are very common.

1741
01:19:58.600 --> 01:19:59.920
So I just Googled.

1742
01:20:00.000 --> 01:20:02.580
Iframe generator, and basically you can put any,

1743
01:20:02.580 --> 01:20:05.140
oh look, I already have it in there.

1744
01:20:05.140 --> 01:20:07.260
You can put any old website in here

1745
01:20:07.260 --> 01:20:09.740
and just like create an iframe.

1746
01:20:09.740 --> 01:20:12.300
Like this is just like a little piece of code.

1747
01:20:12.300 --> 01:20:13.660
I could put this on any website

1748
01:20:13.660 --> 01:20:16.080
and like your website will be in my website kind of thing.

1749
01:20:16.080 --> 01:20:17.860
Like it's like, think of it like a window

1750
01:20:17.860 --> 01:20:20.660
through your website looking into Lovable.

1751
01:20:20.660 --> 01:20:25.100
So, I don't know where Lovable went,

1752
01:20:25.100 --> 01:20:27.780
but it's thinking really hard on this,

1753
01:20:27.840 --> 01:20:31.060
but Lovable's been pretty slow lately.

1754
01:20:32.560 --> 01:20:35.480
Oh man, edit, let me see.

1755
01:20:35.480 --> 01:20:36.320
Oh my gosh.

1756
01:20:39.560 --> 01:20:41.920
Okay, it's basically actually, it is fixing the website

1757
01:20:41.920 --> 01:20:45.000
so that it will like embed properly,

1758
01:20:45.000 --> 01:20:48.140
but essentially like where, if this is too complicated,

1759
01:20:48.140 --> 01:20:50.200
you can build this on in Rainflow, okay?

1760
01:20:50.200 --> 01:20:52.160
So, is this too complicated?

1761
01:20:52.160 --> 01:20:53.360
Is this too complicated?

1762
01:20:54.200 --> 01:20:58.700
I, no, no.

1763
01:20:59.620 --> 01:21:00.980
You could also.

1764
01:21:00.980 --> 01:21:03.660
I feel like every step that I've done,

1765
01:21:03.660 --> 01:21:05.300
I'm learning so much.

1766
01:21:07.180 --> 01:21:09.420
The other way, okay, I'm gonna give you two options.

1767
01:21:09.420 --> 01:21:11.180
Lovable is one way, so build on Lovable

1768
01:21:11.180 --> 01:21:12.700
and just start there.

1769
01:21:12.700 --> 01:21:13.940
If you build that page on Lovable,

1770
01:21:13.940 --> 01:21:15.740
we can help you get it over here, okay?

1771
01:21:15.740 --> 01:21:19.340
Just come on another call and I can walk you through it.

1772
01:21:19.340 --> 01:21:22.140
The other way you could, you could create here from blank

1773
01:21:22.160 --> 01:21:26.600
and you could use Rainflow's AI features to build the page.

1774
01:21:26.600 --> 01:21:29.600
It's not as pretty as Lovable, but it's getting okay.

1775
01:21:29.600 --> 01:21:30.800
It's getting better.

1776
01:21:30.800 --> 01:21:33.680
You could say generate with AI and just be like,

1777
01:21:33.680 --> 01:21:37.120
generate me a page that looks like this, you know?

1778
01:21:37.120 --> 01:21:38.560
So, that's another way to do it.

1779
01:21:38.560 --> 01:21:40.000
That's just, it'll all be on Rainflow

1780
01:21:40.000 --> 01:21:40.820
and you don't have to worry about

1781
01:21:40.820 --> 01:21:42.600
all this crazy Lovable connection stuff.

1782
01:21:42.600 --> 01:21:44.060
So, I might just start there.

1783
01:21:45.400 --> 01:21:47.960
And honestly, pages can be like, if it's a good offer,

1784
01:21:47.960 --> 01:21:49.760
your page can be pretty ugly, okay?

1785
01:21:49.760 --> 01:21:51.420
So, just free everyone up.

1786
01:21:51.420 --> 01:21:53.720
If it's a good offer, your page can be ugly.

1787
01:21:53.720 --> 01:21:56.000
So, don't worry about being super pretty.

1788
01:21:56.000 --> 01:21:58.680
And most people don't scroll very far.

1789
01:21:58.680 --> 01:22:02.200
Like, so I would just have it all right at the top.

1790
01:22:02.200 --> 01:22:03.960
Honestly, I think you could probably get away

1791
01:22:03.960 --> 01:22:06.320
with just like, you know,

1792
01:22:07.160 --> 01:22:11.520
a two-step checkout right at the top, okay?

1793
01:22:11.520 --> 01:22:13.880
And then maybe like right above that,

1794
01:22:13.880 --> 01:22:18.880
you just have like a photo, right, of the guide.

1795
01:22:22.200 --> 01:22:27.200
And then like maybe a headline, oops, headline, okay?

1796
01:22:32.840 --> 01:22:36.660
And like a subtitle, that's it.

1797
01:22:38.320 --> 01:22:39.720
That'll be your page.

1798
01:22:39.720 --> 01:22:42.240
So, that's like level one, but like, it'll totally work.

1799
01:22:42.240 --> 01:22:45.760
Like, it'll get it out there, you know what I mean?

1800
01:22:45.760 --> 01:22:46.600
So, you have like a-

1801
01:22:46.600 --> 01:22:49.480
So, this may sound, okay, to clarify.

1802
01:22:49.480 --> 01:22:50.520
Yeah.

1803
01:22:50.540 --> 01:22:53.020
Currently on my ad where I gave it away for free,

1804
01:22:53.020 --> 01:22:57.820
I literally just gave it away in a Google, like-

1805
01:22:58.900 --> 01:23:00.020
Google form?

1806
01:23:00.020 --> 01:23:00.860
Yeah.

1807
01:23:00.860 --> 01:23:02.620
No, what did I, I don't know.

1808
01:23:02.620 --> 01:23:03.460
Google Doc, Google Doc.

1809
01:23:03.460 --> 01:23:04.280
Ariel helped me.

1810
01:23:04.280 --> 01:23:05.340
Okay, yes, Google Doc.

1811
01:23:05.340 --> 01:23:06.580
Ariel helped me do that.

1812
01:23:08.140 --> 01:23:12.620
So, on that step in Facebook,

1813
01:23:12.620 --> 01:23:17.380
now I would have it come to my Rainflow website, right?

1814
01:23:17.380 --> 01:23:19.140
Like that opt-in website.

1815
01:23:20.700 --> 01:23:23.060
You would, you wouldn't do a lead form

1816
01:23:23.060 --> 01:23:25.340
on Facebook, essentially.

1817
01:23:25.340 --> 01:23:27.820
You would, I mean, I guess you could.

1818
01:23:27.820 --> 01:23:29.100
That would be pretty easy.

1819
01:23:29.100 --> 01:23:31.060
Well, because I was thinking I could do the lead form

1820
01:23:31.060 --> 01:23:34.060
and generate an email, and then they have to click

1821
01:23:34.060 --> 01:23:35.980
the link in the email to pay the dollar.

1822
01:23:35.980 --> 01:23:37.860
Yeah, that's true.

1823
01:23:37.860 --> 01:23:39.820
That is probably the easiest thing.

1824
01:23:39.820 --> 01:23:42.420
It's probably not the most long-term thing I would do,

1825
01:23:42.420 --> 01:23:43.920
because people are going to feel a little bit like,

1826
01:23:43.920 --> 01:23:44.760
what the heck?

1827
01:23:44.760 --> 01:23:45.660
Like, I thought I was getting this for free,

1828
01:23:45.660 --> 01:23:46.900
and then it's like a dollar.

1829
01:23:46.900 --> 01:23:49.180
Oh, no, no, I would say it's a dollar.

1830
01:23:49.180 --> 01:23:50.500
Oh, okay, then I would do that.

1831
01:23:51.320 --> 01:23:52.140
And then basically, your opt-in stays on Facebook.

1832
01:23:52.140 --> 01:23:53.760
Everything stays the same.

1833
01:23:53.760 --> 01:23:56.360
And then on that confirmation page on the form,

1834
01:23:56.360 --> 01:24:00.320
you're going to say, awesome, we just unlocked the savings.

1835
01:24:00.320 --> 01:24:01.680
So, I would probably make the form

1836
01:24:01.680 --> 01:24:03.640
about claiming their savings.

1837
01:24:03.640 --> 01:24:05.720
So, I'd be like, here's this guide.

1838
01:24:05.720 --> 01:24:07.280
You know, for a limited time,

1839
01:24:07.280 --> 01:24:09.900
claim your savings and get it for just a dollar.

1840
01:24:09.900 --> 01:24:13.200
So, now they're opting in to get the coupon, essentially.

1841
01:24:13.200 --> 01:24:14.840
And then on the thank you page, you're like,

1842
01:24:14.840 --> 01:24:17.760
all right, here's your savings link.

1843
01:24:17.760 --> 01:24:19.000
And it's like, they click the link,

1844
01:24:19.000 --> 01:24:20.440
and then it goes to a sales page.

1845
01:24:21.220 --> 01:24:22.340
And that's this page.

1846
01:24:22.340 --> 01:24:24.100
So, we don't need their opt-in anymore.

1847
01:24:24.100 --> 01:24:26.940
You know, we don't really need a two-step order form,

1848
01:24:26.940 --> 01:24:27.780
is what we call that.

1849
01:24:27.780 --> 01:24:30.260
We just need a one-step order form.

1850
01:24:30.260 --> 01:24:31.100
Oh, gotcha, okay.

1851
01:24:31.100 --> 01:24:32.680
Which is just like simple.

1852
01:24:32.680 --> 01:24:35.180
It's like, boom, you know?

1853
01:24:35.180 --> 01:24:37.260
And I would just remove a lot of this stuff.

1854
01:24:37.260 --> 01:24:39.540
You don't need company name.

1855
01:24:39.540 --> 01:24:40.380
You know what I mean?

1856
01:24:40.380 --> 01:24:41.200
Any of that stuff.

1857
01:24:41.200 --> 01:24:42.300
So, you just kind of come through here

1858
01:24:42.300 --> 01:24:44.100
and just take stuff out.

1859
01:24:45.180 --> 01:24:47.620
You don't need a shipping address, you know,

1860
01:24:47.620 --> 01:24:49.100
any of that stuff.

1861
01:24:49.120 --> 01:24:53.080
So, just like hide shipping, you know,

1862
01:24:53.080 --> 01:24:54.960
make it as little as you can.

1863
01:24:54.960 --> 01:24:57.200
You don't want to ask for too much, you know?

1864
01:25:00.720 --> 01:25:01.840
Yeah, I'll say that.

1865
01:25:01.840 --> 01:25:05.440
But basically it's like, uh, and then this page will just be like,

1866
01:25:05.800 --> 01:25:07.320
congrats, you unlocked your savings.

1867
01:25:07.320 --> 01:25:09.560
Get this for a limited time, just $1 down below.

1868
01:25:09.560 --> 01:25:11.440
And then up here, it's like the guide.

1869
01:25:11.840 --> 01:25:14.480
And then it's like, um, you know, maybe a little testimonial down here.

1870
01:25:14.480 --> 01:25:16.280
Like, oh my God, I love the guide, you know?

1871
01:25:17.040 --> 01:25:19.200
So it's like just a really simple page.

1872
01:25:19.280 --> 01:25:21.320
Um, that like, here's what you're going to get.

1873
01:25:21.360 --> 01:25:22.200
Here's the checkout.

1874
01:25:22.800 --> 01:25:25.800
And then when they check out, I'll save this page so you can take it from here.

1875
01:25:26.760 --> 01:25:30.120
When they check out, then you could go straight to a thank you page.

1876
01:25:30.120 --> 01:25:31.200
That's going to be the simplest version.

1877
01:25:31.200 --> 01:25:34.360
If you want to test the dollar thing, I would just, I would

1878
01:25:34.360 --> 01:25:37.360
probably just move this up and then it's going to go right from

1879
01:25:37.360 --> 01:25:38.440
there to there and you're done.

1880
01:25:39.040 --> 01:25:41.880
And if that's working, then let's add a trial in and start

1881
01:25:41.880 --> 01:25:42.960
building some recurring revenue.

1882
01:25:43.360 --> 01:25:45.640
When I figure out how to deliver an app to people.

1883
01:25:45.680 --> 01:25:46.200
Exactly.

1884
01:25:46.200 --> 01:25:46.520
Yeah.

1885
01:25:48.480 --> 01:25:49.960
Well, and that's kind of been my issue.

1886
01:25:50.160 --> 01:25:55.040
That's been my bottleneck because I don't know how to move forward until I

1887
01:25:55.160 --> 01:25:56.160
know how to do the thing.

1888
01:25:56.800 --> 01:25:57.240
Yeah.

1889
01:25:57.280 --> 01:25:57.640
Yeah.

1890
01:25:57.920 --> 01:26:03.840
And the lovable thing, um, I would probably just take your sale on

1891
01:26:04.000 --> 01:26:05.480
Rainflow essentially.

1892
01:26:06.400 --> 01:26:09.120
Um, cause the app technically doesn't probably cost a lot

1893
01:26:09.120 --> 01:26:10.480
of money to run, right?

1894
01:26:10.960 --> 01:26:12.760
Um, I have no idea.

1895
01:26:14.000 --> 01:26:14.440
I don't.

1896
01:26:14.480 --> 01:26:14.840
Yeah.

1897
01:26:14.840 --> 01:26:18.120
I mean, it's just not built on lovable, so it's, it's not going

1898
01:26:18.120 --> 01:26:19.680
to cost really anything to run.

1899
01:26:19.720 --> 01:26:23.760
So I wouldn't stress about like, oh, if they unsubscribe from the app,

1900
01:26:23.840 --> 01:26:27.600
take away access or anything like I would, you know, usually if like they

1901
01:26:27.600 --> 01:26:31.280
subscribe to get, if they don't take away, right for now, just like, see

1902
01:26:31.280 --> 01:26:32.400
if you can get pills, subscribe.

1903
01:26:33.200 --> 01:26:37.800
Um, and then I would just like, probably just add in to lovable, some sort of.

1904
01:26:38.440 --> 01:26:40.800
Um, login page, right.

1905
01:26:40.800 --> 01:26:44.520
Where they log in and then they get access to it, you know, and I would

1906
01:26:44.520 --> 01:26:46.080
honestly just at the beginning, fake it.

1907
01:26:46.080 --> 01:26:49.480
I would just be like, you know, sign in with the email you purchase with,

1908
01:26:49.480 --> 01:26:53.160
and then they sign in and they get access to it, but like anyone could get access.

1909
01:26:53.160 --> 01:26:55.920
Like there's no connection between rainfall and it you're just

1910
01:26:55.920 --> 01:26:57.400
testing it to see if it works.

1911
01:26:57.720 --> 01:27:00.680
And then we can fix all that stuff later, like connecting it actually.

1912
01:27:00.680 --> 01:27:04.040
But for now you just like, this would be like a trial page.

1913
01:27:04.080 --> 01:27:07.440
And if they buy that, they get a thank you email sent to them.

1914
01:27:07.440 --> 01:27:09.040
It's like, Hey, here's a link to your app.

1915
01:27:09.240 --> 01:27:11.880
We already have your email in there to sign in.

1916
01:27:11.880 --> 01:27:14.600
And like, you can use it now and bookmark that page.

1917
01:27:14.960 --> 01:27:16.680
Um, so you can come back and use it.

1918
01:27:16.720 --> 01:27:19.480
And it's just like a web app and it's very basic.

1919
01:27:19.520 --> 01:27:22.400
And then eventually we can make it a real app on the app

1920
01:27:22.400 --> 01:27:23.360
store and all that stuff.

1921
01:27:23.360 --> 01:27:25.960
But for now, just like, I'm always like, just see if it'll work.

1922
01:27:25.960 --> 01:27:29.240
Cause you're spending all this time trying to like make it work, but like,

1923
01:27:29.280 --> 01:27:32.840
or so you're spending time trying to make it like the fully done version,

1924
01:27:32.840 --> 01:27:34.600
but we just want to test the idea first.

1925
01:27:34.960 --> 01:27:37.960
Once people are buying the idea, then we're like, okay, now we can reinvest

1926
01:27:37.960 --> 01:27:40.120
back in like making it legit, you know?

1927
01:27:40.640 --> 01:27:46.200
Um, so yeah, it sounds crazy to just like give everyone the app, but like just

1928
01:27:46.200 --> 01:27:48.120
kind of the perceived you bought this.

1929
01:27:48.120 --> 01:27:48.960
So here it is.

1930
01:27:49.200 --> 01:27:51.240
And technically no one could find it anyway.

1931
01:27:51.280 --> 01:27:53.360
It's not like they could find the link unless you give it to them.

1932
01:27:53.840 --> 01:27:55.800
If they share it with their friends, their friends are going to get in for

1933
01:27:55.800 --> 01:27:59.200
free, but like, you know, like it's just you're testing the thing.

1934
01:27:59.800 --> 01:28:02.000
Um, but yeah, I think start with that.

1935
01:28:02.000 --> 01:28:03.720
So duplicate your form on Facebook.

1936
01:28:04.240 --> 01:28:05.920
Uh, have the confirmation page go there.

1937
01:28:05.920 --> 01:28:08.240
You change the copy a little bit to get the savings.

1938
01:28:08.840 --> 01:28:10.080
Dial this in a little bit.

1939
01:28:10.120 --> 01:28:12.560
You will have to add a product, okay.

1940
01:28:13.200 --> 01:28:14.080
Add a product.

1941
01:28:14.120 --> 01:28:18.680
And you do that in, um, the payment section here.

1942
01:28:19.080 --> 01:28:22.520
So if you haven't done any of this yet, you will have to connect stripe or

1943
01:28:22.520 --> 01:28:26.040
somewhere to, to, um, collect payments.

1944
01:28:26.080 --> 01:28:29.280
So integrate stripe as the one I recommend.

1945
01:28:29.840 --> 01:28:33.200
And then you go to products here and you just add that product in as like,

1946
01:28:34.000 --> 01:28:35.240
you know, here's the guide.

1947
01:28:35.240 --> 01:28:37.760
It's normally this price, just $1 today.

1948
01:28:38.320 --> 01:28:42.520
Um, and then once you add the product here, um, you can add it in on the funnel.

1949
01:28:42.520 --> 01:28:46.120
And we have a bunch of, um, training videos on like products and stuff.

1950
01:28:46.120 --> 01:28:47.560
So you can watch those if you need to.

1951
01:28:48.240 --> 01:28:50.480
But yeah, I like, I like the idea.

1952
01:28:50.600 --> 01:28:55.440
I think I, we are seeing a lot of success with the $1 stuff right now.

1953
01:28:55.680 --> 01:28:59.240
It's like literally the lowest price you can do to test something just for everyone.

1954
01:28:59.240 --> 01:29:01.280
Think about, could I do something for a dollar?

1955
01:29:01.720 --> 01:29:06.880
And then once, once someone has become a buyer, all the upsells are a lot easier

1956
01:29:06.880 --> 01:29:09.840
because you can just do the little one click upsells where they can add stuff

1957
01:29:09.840 --> 01:29:11.280
in, like, would you also like this?

1958
01:29:11.280 --> 01:29:12.080
Would you like that?

1959
01:29:12.520 --> 01:29:17.080
Um, and it's a great way to test an offer to see like, is this valuable

1960
01:29:17.240 --> 01:29:19.120
people will trade dollars for it, you know?

1961
01:29:19.520 --> 01:29:20.840
Um, and then you can raise the price up.

1962
01:29:20.840 --> 01:29:23.560
We on our last challenge, was anyone here in the last challenge?

1963
01:29:24.600 --> 01:29:24.840
Okay.

1964
01:29:24.840 --> 01:29:27.120
So in the last challenge we did a workbook.

1965
01:29:27.600 --> 01:29:30.160
Um, and when we, so workbook little order bump.

1966
01:29:30.160 --> 01:29:34.720
So when people join the challenge, the first upsells VIP, which was a dollar,

1967
01:29:34.760 --> 01:29:38.760
right, and it came with a 14 day trial to our toolkit.

1968
01:29:38.840 --> 01:29:40.720
So that's going to turn into $25 a month.

1969
01:29:41.320 --> 01:29:43.840
And, and then, and the reason we did that, cause we're trying to build

1970
01:29:43.840 --> 01:29:45.480
monthly recurring revenue in the business.

1971
01:29:45.720 --> 01:29:47.400
So why charge $25 a month?

1972
01:29:47.400 --> 01:29:47.560
Right.

1973
01:29:47.560 --> 01:29:50.600
The gate starts a dollar, you know, get as many people as we can into that.

1974
01:29:51.120 --> 01:29:55.680
And, um, and we've had, I think seven or 800 people kind of do that since

1975
01:29:55.680 --> 01:29:58.840
the beginning of the year, just with that dollar subscription, but then

1976
01:29:58.840 --> 01:29:59.960
we had, we added a little order.

1977
01:30:00.000 --> 01:30:01.200
We didn't have that in January.

1978
01:30:01.200 --> 01:30:02.760
I had a little order bump for a workbook.

1979
01:30:02.760 --> 01:30:03.760
So there's a digital workbook.

1980
01:30:04.160 --> 01:30:07.560
And basically we raised the price of that every day to test

1981
01:30:07.560 --> 01:30:09.440
out where the fatigue was.

1982
01:30:09.960 --> 01:30:14.120
And like we saw, I think it was like 40% of people took it at $9.

1983
01:30:14.120 --> 01:30:18.320
So then we went to like $19 and it like went down to like 35%.

1984
01:30:18.800 --> 01:30:22.160
And then we went to $29 and it dropped a ton.

1985
01:30:22.280 --> 01:30:23.640
And so I go back to 19.

1986
01:30:23.960 --> 01:30:26.760
So sometimes you do that where you start at a dollar for this guide.

1987
01:30:26.760 --> 01:30:29.120
And if it's working, you're like $2.

1988
01:30:29.400 --> 01:30:32.080
And then you're like $4.99 and then it's $9.99.

1989
01:30:32.480 --> 01:30:35.560
And all of a sudden now you're selling a $9.99 guide because you figured out

1990
01:30:35.560 --> 01:30:40.720
like where it fell off and you just find that sweet spot and, uh, um, where

1991
01:30:40.720 --> 01:30:44.160
people are like deciding not to buy it, you know, and they don't buy it

1992
01:30:44.160 --> 01:30:46.360
for a dollar, then don't give up.

1993
01:30:46.360 --> 01:30:47.800
Just add stuff around the guide.

1994
01:30:48.000 --> 01:30:50.960
Hey, you get the guide and you also get some of these other cool things

1995
01:30:50.960 --> 01:30:54.640
that come with it, you know, and try to make it hotter for just a dollar.

1996
01:30:56.080 --> 01:30:56.320
Cool.

1997
01:30:56.320 --> 01:30:56.640
Awesome.

1998
01:30:56.640 --> 01:30:57.680
Thank you so much, Steven.

1999
01:30:57.720 --> 01:30:57.960
All right.

2000
01:30:57.960 --> 01:30:58.600
I know that was long.

2001
01:30:58.600 --> 01:31:00.040
Well, hopefully that's helpful for other people to hear.

2002
01:31:00.040 --> 01:31:02.440
Cause like, this is all the marketing kind of game.

2003
01:31:02.440 --> 01:31:07.680
We're just nerding out on numbers and trying to like serve people through

2004
01:31:07.680 --> 01:31:12.480
the internet somehow, you know, and, and also make it work so that we can

2005
01:31:12.480 --> 01:31:15.600
keep serving people because if we just run out of money advertising, then

2006
01:31:15.600 --> 01:31:17.040
we have to stop, unfortunately.

2007
01:31:18.680 --> 01:31:24.400
So it's all just, yeah, you're like, man, this is a, this is a ministry right now.

2008
01:31:24.400 --> 01:31:25.960
I'm just investing in other people.

2009
01:31:25.960 --> 01:31:32.440
So unfortunately you are, you are a nonprofit right now, but eventually

2010
01:31:32.440 --> 01:31:33.960
it's worth it, you can get there.

2011
01:31:33.960 --> 01:31:36.520
So I like the idea, go for a dollar.

2012
01:31:36.520 --> 01:31:40.200
And then once that's working, we go for the subscription,

2013
01:31:40.200 --> 01:31:41.680
which will be really big.

2014
01:31:41.720 --> 01:31:48.240
I mean with the toolkit, like, you know, it on that subscription, our thing,

2015
01:31:48.280 --> 01:31:51.600
we won't make money on the first one, but like, if they stay subscribed for

2016
01:31:51.600 --> 01:31:55.360
at least just one month or two months, it really starts to build.

2017
01:31:55.480 --> 01:32:02.480
And we see about 10% of people churn, which means they cancel, but like 10%,

2018
01:32:02.480 --> 01:32:06.720
like even if 10% churn every month, it's like, that's like 10 months before

2019
01:32:06.720 --> 01:32:09.720
that revenue stops essentially, which is really powerful.

2020
01:32:10.200 --> 01:32:11.600
Um, so monthly recurring is great.

2021
01:32:11.600 --> 01:32:15.400
So I'd say for everyone at a high ticket thing or a monthly recurring thing,

2022
01:32:15.720 --> 01:32:17.480
those two add up really quickly.

2023
01:32:17.720 --> 01:32:20.680
High ticket of course is faster, but harder to sell.

2024
01:32:20.960 --> 01:32:23.640
Monthly recurring is a little easier to sell, but.

2025
01:32:23.960 --> 01:32:26.160
Takes a longer time till that money comes back to you.

2026
01:32:26.400 --> 01:32:26.760
Yeah.

2027
01:32:27.960 --> 01:32:28.680
Um, okay.

2028
01:32:28.720 --> 01:32:30.200
CN, let's hop over to you here.

2029
01:32:30.240 --> 01:32:30.440
Yeah.

2030
01:32:30.440 --> 01:32:32.320
I tell her, if anyone has to go, that's okay.

2031
01:32:32.320 --> 01:32:33.640
I know we're way over now, but.

2032
01:32:33.760 --> 01:32:36.200
Um, hopefully it's just a quick question.

2033
01:32:36.320 --> 01:32:42.720
Um, you're, I'm building my eight figure pickaxe thing for my next business.

2034
01:32:42.720 --> 01:32:47.200
So, and I'm thinking about doing that in my CN Livingston, you know, coaching

2035
01:32:47.200 --> 01:32:52.520
program, because I have to, to the stuff that you have going on in the picks at

2036
01:32:52.520 --> 01:32:54.720
pickaxe is like a hundred dollars a month.

2037
01:32:54.720 --> 01:32:56.760
They actually for, I have to do the pro.

2038
01:32:57.080 --> 01:32:59.800
So I built mine in a membership and go high level.

2039
01:33:00.160 --> 01:33:00.440
Okay.

2040
01:33:00.920 --> 01:33:04.560
And I'm just kind of like, I know that part of the pickaxes is like that

2041
01:33:04.560 --> 01:33:08.400
GPT stuff, it's just like kind of already like built like chat GPT.

2042
01:33:08.720 --> 01:33:12.040
Well, I just want to get feedback on like, cause I've already built

2043
01:33:12.040 --> 01:33:13.680
one membership with my real estate.

2044
01:33:13.720 --> 01:33:14.200
Oh, cool.

2045
01:33:14.520 --> 01:33:16.520
So you're building it in rain flow and the membership feature.

2046
01:33:16.520 --> 01:33:18.120
I actually haven't messed with that feature.

2047
01:33:18.560 --> 01:33:20.080
So I just want it.

2048
01:33:20.080 --> 01:33:22.920
Cause I want to build another one with my consulting business

2049
01:33:23.680 --> 01:33:25.480
and sell my real estate one.

2050
01:33:26.120 --> 01:33:30.960
Um, but I, I'm like, I did that kind of to make a workaround, but I'm like, is

2051
01:33:30.960 --> 01:33:35.880
that going to be like something that people buy with the same principle?

2052
01:33:35.880 --> 01:33:38.840
Like each GPT is a membership area.

2053
01:33:39.400 --> 01:33:39.640
Okay.

2054
01:33:39.640 --> 01:33:40.240
Can I see it?

2055
01:33:40.240 --> 01:33:41.720
Is it, what's your account called in rain?

2056
01:33:41.880 --> 01:33:45.080
It's not in my rain and it's somewhere else.

2057
01:33:45.120 --> 01:33:45.360
Yeah.

2058
01:33:45.360 --> 01:33:46.840
It's somewhere I'm going to move.

2059
01:33:46.840 --> 01:33:48.560
So essentially you're using a membership site.

2060
01:33:48.560 --> 01:33:51.280
So each lesson is a custom GPT.

2061
01:33:51.480 --> 01:33:52.880
Is it just embedded in there?

2062
01:33:53.680 --> 01:33:53.920
Yeah.

2063
01:33:53.920 --> 01:33:55.520
It's just embedded in each section.

2064
01:33:55.520 --> 01:33:58.280
And then I have, is it, is it chat GPT, custom GPTs?

2065
01:33:59.120 --> 01:33:59.680
Pickaxe.

2066
01:33:59.960 --> 01:34:00.880
Oh, pickaxe.

2067
01:34:01.200 --> 01:34:05.240
But, but you're saying that's reducing your cost on pickaxe because.

2068
01:34:05.880 --> 01:34:09.200
I had to be able to embed from pickaxe.

2069
01:34:09.200 --> 01:34:14.040
I actually have to have the pro version, which is like a hundred bucks a month.

2070
01:34:14.200 --> 01:34:14.800
Oh, really?

2071
01:34:15.160 --> 01:34:15.520
Yeah.

2072
01:34:15.840 --> 01:34:18.680
So it was like, um, I thought that was a gold feature, but maybe.

2073
01:34:19.320 --> 01:34:21.640
I have gold account and won't let me in bed.

2074
01:34:21.640 --> 01:34:26.400
So like trying to walk around, I'm like, okay, I'm building a membership.

2075
01:34:26.400 --> 01:34:28.000
Each, each section.

2076
01:34:28.040 --> 01:34:30.240
Would it make sense to just do it all in pickaxe?

2077
01:34:30.240 --> 01:34:33.000
Like do it in a studio like we have done?

2078
01:34:33.040 --> 01:34:37.120
Like, yeah, I mean, I just don't know how to build it.

2079
01:34:37.440 --> 01:34:40.440
I'm just coming up against what, let me see.

2080
01:34:40.440 --> 01:34:45.240
So, cause what we did, it was kind of like, um, in, in the eight

2081
01:34:45.280 --> 01:34:47.840
figure I toolkit, it's built in a studio, right?

2082
01:34:48.280 --> 01:34:51.800
You have to, of course, like do the studio design and stuff, but that's

2083
01:34:51.800 --> 01:34:52.760
where I'm tripping it back.

2084
01:34:53.200 --> 01:34:53.520
Yeah.

2085
01:34:53.520 --> 01:34:56.360
Like in, so right here, there's this like website editor.

2086
01:34:57.560 --> 01:34:59.760
And this is how you like make the actual.

2087
01:35:00.000 --> 01:35:01.920
you gotta look good, you know?

2088
01:35:01.920 --> 01:35:04.440
So, I mean, the design capabilities

2089
01:35:04.440 --> 01:35:06.600
are a little limited in Pickaxe, honestly,

2090
01:35:07.600 --> 01:35:09.360
but this is where you basically,

2091
01:35:09.360 --> 01:35:11.320
like, you have your kind of sidebar,

2092
01:35:11.320 --> 01:35:13.000
you could have a homepage,

2093
01:35:13.000 --> 01:35:14.440
and then you just add in, like,

2094
01:35:14.440 --> 01:35:16.160
add a Pickaxe, add a folder,

2095
01:35:16.160 --> 01:35:17.080
and so that's how we've,

2096
01:35:17.080 --> 01:35:18.240
kind of like, these are folders,

2097
01:35:18.240 --> 01:35:20.760
marketing's a folder, sales is a folder,

2098
01:35:20.760 --> 01:35:22.620
the Pickaxe is underneath,

2099
01:35:22.620 --> 01:35:24.240
and then what we've been doing

2100
01:35:24.240 --> 01:35:26.620
is, like, kind of treating it like a course.

2101
01:35:26.620 --> 01:35:27.460
Let me get out of here

2102
01:35:27.460 --> 01:35:28.760
so you can kind of see how we do this.

2103
01:35:28.760 --> 01:35:31.020
Like, we put a video in there.

2104
01:35:31.020 --> 01:35:32.600
We do that through,

2105
01:35:35.920 --> 01:35:38.860
let's see, Social Media Lead Exploder.

2106
01:35:42.860 --> 01:35:44.200
Loading, loading, loading.

2107
01:35:46.920 --> 01:35:48.920
We do it through, oops.

2108
01:35:53.800 --> 01:35:56.680
Basically, right under here,

2109
01:35:56.680 --> 01:35:58.320
this introduction section,

2110
01:35:59.280 --> 01:36:00.280
we use this to basically,

2111
01:36:00.280 --> 01:36:02.880
kind of, like, put the lesson, essentially.

2112
01:36:02.880 --> 01:36:05.520
Like, so, we'll just put that here,

2113
01:36:05.520 --> 01:36:07.080
and we'll just put, like,

2114
01:36:07.080 --> 01:36:08.780
it's crazy, you can just put a video link here,

2115
01:36:08.780 --> 01:36:09.620
and it'll embed it.

2116
01:36:09.620 --> 01:36:10.800
So, you could do a YouTube link,

2117
01:36:10.800 --> 01:36:12.000
or something like that,

2118
01:36:12.000 --> 01:36:13.800
if that's helpful to kind of add context

2119
01:36:13.800 --> 01:36:14.640
to, like, the thing.

2120
01:36:14.640 --> 01:36:15.840
It's essentially, like,

2121
01:36:15.840 --> 01:36:16.880
think of it like a course.

2122
01:36:16.880 --> 01:36:18.760
You could use this area,

2123
01:36:18.760 --> 01:36:19.600
you could use this.

2124
01:36:19.600 --> 01:36:21.400
You can actually do quite a bit here.

2125
01:36:21.400 --> 01:36:23.760
Like, you can have this be kind of long.

2126
01:36:23.760 --> 01:36:26.240
I mean, people will have to scroll,

2127
01:36:26.240 --> 01:36:27.060
you know what I mean?

2128
01:36:27.260 --> 01:36:28.100
You could have, like,

2129
01:36:28.100 --> 01:36:30.380
a full-on lesson here that they read,

2130
01:36:30.380 --> 01:36:31.220
or a video they watch,

2131
01:36:31.220 --> 01:36:33.020
and then they use the tool, you know?

2132
01:36:34.020 --> 01:36:34.860
Perfect.

2133
01:36:34.860 --> 01:36:35.900
I mean, these are the things on, like,

2134
01:36:35.900 --> 01:36:36.740
why did the,

2135
01:36:38.020 --> 01:36:38.860
go away.

2136
01:36:38.860 --> 01:36:39.700
Yeah, yeah,

2137
01:36:39.700 --> 01:36:40.540
because it might be easier

2138
01:36:40.540 --> 01:36:41.660
to just keep it all self-contained,

2139
01:36:41.660 --> 01:36:42.980
and you're not messing with embeds,

2140
01:36:42.980 --> 01:36:44.300
because all the embed stuff, too,

2141
01:36:44.300 --> 01:36:46.380
you have to dial in the settings

2142
01:36:46.380 --> 01:36:47.820
of the embed itself,

2143
01:36:47.820 --> 01:36:48.900
and, like, how many uses,

2144
01:36:48.900 --> 01:36:50.740
and it's just gonna make it more complicated.

2145
01:36:50.740 --> 01:36:53.140
So, I would probably just, yeah,

2146
01:36:53.140 --> 01:36:55.100
do it in a studio, essentially.

2147
01:36:55.100 --> 01:36:55.940
Okay.

2148
01:36:56.060 --> 01:36:58.500
I think Pickaxe just released a video,

2149
01:36:58.500 --> 01:36:59.540
like, a day ago,

2150
01:36:59.540 --> 01:37:01.620
about new features they're releasing,

2151
01:37:01.620 --> 01:37:03.180
and they're gonna be doing some cool stuff

2152
01:37:03.180 --> 01:37:05.980
with, like, studios and access levels.

2153
01:37:05.980 --> 01:37:07.020
That is pretty exciting.

2154
01:37:07.020 --> 01:37:08.120
Like, we've been kind of, like,

2155
01:37:08.120 --> 01:37:10.340
doing a workaround with, like,

2156
01:37:11.220 --> 01:37:13.460
the whole expansion pack thing.

2157
01:37:13.460 --> 01:37:15.580
Like, we have basically, like,

2158
01:37:15.580 --> 01:37:20.400
just tools down here called Expansion,

2159
01:37:20.400 --> 01:37:21.500
but they're doing a new thing

2160
01:37:21.500 --> 01:37:22.340
where they're having,

2161
01:37:22.340 --> 01:37:23.160
I forget what they're calling it,

2162
01:37:23.160 --> 01:37:24.900
like, calling it access levels.

2163
01:37:24.900 --> 01:37:26.460
So, you can actually have, like,

2164
01:37:27.540 --> 01:37:29.060
it'll be, like, a dropdown up here

2165
01:37:29.060 --> 01:37:30.900
that's, like, oh, do you wanna be in the core pack

2166
01:37:30.900 --> 01:37:31.820
or the expansion pack?

2167
01:37:31.820 --> 01:37:34.540
Or maybe, like, are you in Business Accelerator?

2168
01:37:34.540 --> 01:37:35.980
And there's, like, tools that go with that.

2169
01:37:35.980 --> 01:37:37.380
So, like, it's kinda cool.

2170
01:37:37.380 --> 01:37:39.100
They're gonna do some more stuff with, like,

2171
01:37:39.100 --> 01:37:41.940
I think you can have unlimited studios now,

2172
01:37:41.940 --> 01:37:43.580
but they're, like, access levels,

2173
01:37:43.580 --> 01:37:44.860
and then you can give people access

2174
01:37:44.860 --> 01:37:46.720
to multiple studios, I think.

2175
01:37:46.720 --> 01:37:47.780
And I'd watch that video,

2176
01:37:47.780 --> 01:37:49.500
because I think that,

2177
01:37:49.500 --> 01:37:51.020
it's on their YouTube channel,

2178
01:37:52.140 --> 01:37:53.500
just Pickaxe,

2179
01:37:53.500 --> 01:37:55.380
and you can kinda see what's coming.

2180
01:37:55.380 --> 01:37:58.380
So, you can just plan a little bit for that.

2181
01:37:58.380 --> 01:37:59.220
But I would, yeah,

2182
01:37:59.220 --> 01:38:00.740
I'd probably keep it within Pickaxe if I could.

2183
01:38:00.740 --> 01:38:01.580
Okay. Yeah.

2184
01:38:01.580 --> 01:38:02.460
Thank you for your feedback,

2185
01:38:02.460 --> 01:38:04.300
because it's kinda been stopping me from, like,

2186
01:38:04.300 --> 01:38:06.340
okay, delivering what I wanted to deliver,

2187
01:38:06.340 --> 01:38:07.180
because I'm passionate about this.

2188
01:38:07.180 --> 01:38:10.800
Yeah, and I guess one little hack to go faster,

2189
01:38:11.700 --> 01:38:13.340
if it makes sense,

2190
01:38:13.340 --> 01:38:15.420
is steal someone else's studio.

2191
01:38:15.420 --> 01:38:17.100
So, it's not actually stealing,

2192
01:38:17.100 --> 01:38:19.460
but they have, I think, templates now.

2193
01:38:20.540 --> 01:38:21.900
Let's see if I can find it.

2194
01:38:22.900 --> 01:38:24.900
They have, like, studio templates.

2195
01:38:26.340 --> 01:38:28.940
Let's see what others are building.

2196
01:38:28.940 --> 01:38:29.980
They just redid their whole thing.

2197
01:38:29.980 --> 01:38:30.800
Oh, yeah, right here.

2198
01:38:30.800 --> 01:38:32.220
Templates.

2199
01:38:32.220 --> 01:38:33.060
Okay.

2200
01:38:33.060 --> 01:38:34.340
And then they have Pickaxe templates.

2201
01:38:34.340 --> 01:38:35.180
If you like any of these,

2202
01:38:35.180 --> 01:38:36.340
just take them into your account,

2203
01:38:36.340 --> 01:38:38.300
and then customize them.

2204
01:38:38.300 --> 01:38:39.500
But then they also have,

2205
01:38:39.500 --> 01:38:41.220
oh, did they get rid of it?

2206
01:38:41.220 --> 01:38:42.060
Pickaxes?

2207
01:38:42.060 --> 01:38:43.820
Oh, they might've gotten rid of it.

2208
01:38:45.820 --> 01:38:48.900
I feel like we could probably find it somehow,

2209
01:38:48.940 --> 01:38:52.380
but they definitely had studio templates for a little bit.

2210
01:38:52.380 --> 01:38:54.780
And you could import a whole studio someone else built.

2211
01:38:54.780 --> 01:38:57.100
Not like, you know, 8Fig AI's not on there,

2212
01:38:57.100 --> 01:39:02.100
but, like, there were some ones that were on there,

2213
01:39:02.140 --> 01:39:04.700
and, like, it'd be kind of, like,

2214
01:39:04.700 --> 01:39:06.780
built out already with, like, five Pickaxes,

2215
01:39:06.780 --> 01:39:08.220
and then you could just kind of go in there

2216
01:39:08.220 --> 01:39:10.740
and delete all Pickaxes, put yours in.

2217
01:39:10.740 --> 01:39:11.580
But at least you'd have, like,

2218
01:39:11.580 --> 01:39:13.860
the design kind of done, you know?

2219
01:39:13.860 --> 01:39:15.340
Yeah, okay.

2220
01:39:15.340 --> 01:39:16.420
I'll look into that.

2221
01:39:16.420 --> 01:39:17.260
Thank you.

2222
01:39:17.260 --> 01:39:18.140
Yeah.

2223
01:39:18.180 --> 01:39:19.020
I don't know.

2224
01:39:19.020 --> 01:39:19.860
They might've gotten rid of it.

2225
01:39:19.860 --> 01:39:21.340
I don't need templates for Pickaxes.

2226
01:39:21.340 --> 01:39:24.340
You've done such a good job on teaching those.

2227
01:39:24.340 --> 01:39:25.780
No, I think they might've gotten rid of it.

2228
01:39:25.780 --> 01:39:29.660
But anyways, it's not too hard to design the studio.

2229
01:39:29.660 --> 01:39:31.700
It didn't take, it took, like, half a day.

2230
01:39:31.700 --> 01:39:33.780
Just kind of, like, get in there.

2231
01:39:33.780 --> 01:39:35.780
You just have to click that little website editor,

2232
01:39:35.780 --> 01:39:37.660
change the fonts, change the colors.

2233
01:39:37.660 --> 01:39:40.020
Like, kind of like, it's like a drag and drop

2234
01:39:40.020 --> 01:39:40.980
kind of website builder.

2235
01:39:40.980 --> 01:39:42.020
It's pretty simple.

2236
01:39:42.020 --> 01:39:42.860
Okay.

2237
01:39:42.860 --> 01:39:44.060
Yeah.

2238
01:39:44.060 --> 01:39:45.100
Cool.

2239
01:39:45.100 --> 01:39:46.940
Thank you so much.

2240
01:39:46.940 --> 01:39:47.780
Good stuff, guys.

2241
01:39:48.460 --> 01:39:50.260
All right, well, keep going, keep building,

2242
01:39:50.260 --> 01:39:53.820
keep doing the thing, and get excited.

2243
01:39:53.820 --> 01:39:56.180
We definitely are in a good,

2244
01:39:57.140 --> 01:40:00.100
you're building a business in a really great time.

2245
01:40:00.000 --> 01:40:02.440
because it's only gonna get easier.

2246
01:40:02.440 --> 01:40:04.200
Literally, let me just show you a preview, okay?

2247
01:40:04.200 --> 01:40:07.880
So I think, was it you guys asking about access?

2248
01:40:07.880 --> 01:40:08.720
Yeah, yeah.

2249
01:40:08.720 --> 01:40:12.440
So as far as the access goes to the curriculum,

2250
01:40:12.440 --> 01:40:14.320
you have lifetime access.

2251
01:40:14.320 --> 01:40:15.240
And when we say lifetime,

2252
01:40:15.240 --> 01:40:17.560
we mean the lifetime of this program,

2253
01:40:17.560 --> 01:40:19.520
which I don't plan to go away,

2254
01:40:19.520 --> 01:40:21.560
but just legally, like, you know,

2255
01:40:21.560 --> 01:40:23.160
don't sue me when I'm 90 years old,

2256
01:40:23.160 --> 01:40:26.560
if like, you know, you don't still have access, okay?

2257
01:40:26.560 --> 01:40:29.200
So lifetime of the program, it'll be here for you.

2258
01:40:29.280 --> 01:40:30.120
So you can come back.

2259
01:40:30.120 --> 01:40:33.480
It doesn't go away at the end of the accelerator.

2260
01:40:33.480 --> 01:40:36.000
We do have a, what do we call it?

2261
01:40:36.000 --> 01:40:37.600
The Inner Circle Membership,

2262
01:40:37.600 --> 01:40:39.640
or Business Accelerator Membership.

2263
01:40:39.640 --> 01:40:43.300
That's basically like ongoing workshops like this,

2264
01:40:43.300 --> 01:40:47.180
where essentially every week we have two workshops running.

2265
01:40:47.180 --> 01:40:49.680
So if you wanna lean into like finances this week,

2266
01:40:49.680 --> 01:40:50.760
or offer, whatever,

2267
01:40:50.760 --> 01:40:53.760
like there's kind of like a concurrent schedule running,

2268
01:40:53.760 --> 01:40:55.160
and you can hop on workshops

2269
01:40:55.160 --> 01:40:57.200
to kind of keep hammering these things

2270
01:40:57.200 --> 01:40:58.360
and keep learning them.

2271
01:40:59.200 --> 01:41:00.640
So if you haven't talked to Gabby about that,

2272
01:41:00.640 --> 01:41:02.200
talk to her about that.

2273
01:41:02.200 --> 01:41:03.880
If you wanna join in the membership,

2274
01:41:03.880 --> 01:41:05.980
it's like the ongoing version of this,

2275
01:41:05.980 --> 01:41:07.440
but you will have lifetime access to this.

2276
01:41:07.440 --> 01:41:10.080
And then I would say definitely check back.

2277
01:41:10.080 --> 01:41:11.920
Did I tell you guys this about the AI thing?

2278
01:41:11.920 --> 01:41:12.960
Am I repeating myself?

2279
01:41:12.960 --> 01:41:15.200
Okay, sorry, this is a long call, but check back.

2280
01:41:15.200 --> 01:41:17.260
We're gonna add some AI stuff in here,

2281
01:41:17.260 --> 01:41:18.900
more AI stuff in here.

2282
01:41:18.900 --> 01:41:20.480
And I just did this this morning.

2283
01:41:20.480 --> 01:41:25.480
Like I connected my AI agent to Rainflow.

2284
01:41:26.840 --> 01:41:29.080
And like, let me show you this.

2285
01:41:29.920 --> 01:41:30.760
This is crazy.

2286
01:41:30.760 --> 01:41:32.680
So this is Jarvis, okay?

2287
01:41:32.680 --> 01:41:34.660
So this is like what's coming.

2288
01:41:34.660 --> 01:41:36.720
And we'll definitely keep leaning into this

2289
01:41:36.720 --> 01:41:39.080
in the curriculum, but of course in the membership.

2290
01:41:39.080 --> 01:41:40.640
But basically having an AI system

2291
01:41:40.640 --> 01:41:42.680
that can connect to all your stuff.

2292
01:41:42.680 --> 01:41:45.800
And like, I literally just, during this,

2293
01:41:45.800 --> 01:41:47.760
I installed all these skills into him

2294
01:41:47.760 --> 01:41:50.240
so he can like access Stripe.

2295
01:41:50.240 --> 01:41:52.040
He can do type form stuff.

2296
01:41:52.040 --> 01:41:53.940
He can tell me the weather, that one's pretty easy.

2297
01:41:53.940 --> 01:41:55.700
This one's like this whole proactive agent thing

2298
01:41:55.700 --> 01:41:59.180
that finds solutions and like tries things multiple times

2299
01:41:59.180 --> 01:42:00.700
and learns from his mistakes.

2300
01:42:01.600 --> 01:42:03.740
And I connected him to Rainflow this morning.

2301
01:42:03.740 --> 01:42:08.660
So I could say like, okay, like, let's do this.

2302
01:42:08.660 --> 01:42:12.700
Hey, can you find, how do I spell your name?

2303
01:42:12.700 --> 01:42:17.700
Lindsey Hoyt in high level.

2304
01:42:17.760 --> 01:42:19.180
I call it, you know, I call it Rainflow,

2305
01:42:19.180 --> 01:42:20.260
but it is high level.

2306
01:42:20.260 --> 01:42:21.560
So that's how he understands it.

2307
01:42:21.560 --> 01:42:23.180
I should just tell him that it's Rainflow

2308
01:42:23.180 --> 01:42:24.620
and I could say that.

2309
01:42:24.620 --> 01:42:27.260
And real quick, he'll just go into Rainflow and do this.

2310
01:42:27.260 --> 01:42:30.460
You know, like maybe.

2311
01:42:30.460 --> 01:42:33.220
It's always like the demo when it doesn't work, but.

2312
01:42:33.220 --> 01:42:38.220
Oh, budget exceeded, no, do it.

2313
01:42:38.620 --> 01:42:41.740
Okay, I have some budget limits right now

2314
01:42:41.740 --> 01:42:43.060
because I'm just teaching this thing

2315
01:42:43.060 --> 01:42:44.780
and I don't want it to just like work all night

2316
01:42:44.780 --> 01:42:46.940
and cost me a bunch of money.

2317
01:42:46.940 --> 01:42:50.860
I did search, oh, you're not in here.

2318
01:42:50.860 --> 01:42:53.020
Okay, hold on, let's try someone else.

2319
01:42:53.020 --> 01:42:54.580
You might, you probably are in here.

2320
01:42:54.580 --> 01:42:56.420
Lindsey, did I spell that right?

2321
01:42:56.420 --> 01:42:57.900
Okay, who else has a last name?

2322
01:42:57.900 --> 01:42:59.420
Okay, Sian, I know you're in here

2323
01:42:59.420 --> 01:43:01.260
because my autocorrect just keeps putting you

2324
01:43:01.260 --> 01:43:02.400
in all my forms.

2325
01:43:04.340 --> 01:43:07.400
I think, didn't we use you for an example or something?

2326
01:43:08.700 --> 01:43:11.240
You're like popping up on all my stuff.

2327
01:43:11.240 --> 01:43:12.820
Whenever I go to checkout on Rainflow,

2328
01:43:12.820 --> 01:43:14.540
it's like Sian Livingston, you know,

2329
01:43:14.540 --> 01:43:17.540
and it's like your name and email and phone number.

2330
01:43:17.540 --> 01:43:21.940
It's not your credit card, but it's at all my stuff.

2331
01:43:21.940 --> 01:43:24.500
Okay, let's try this one, Sian Livingston.

2332
01:43:24.500 --> 01:43:26.260
Come on, we gotta find her.

2333
01:43:26.260 --> 01:43:30.260
But essentially, in theory, okay, oh my gosh.

2334
01:43:30.260 --> 01:43:31.380
In high level.

2335
01:43:36.540 --> 01:43:38.140
In theory, it should be able to do this

2336
01:43:38.140 --> 01:43:40.360
and it should be able to do anything in high level.

2337
01:43:40.360 --> 01:43:41.820
Can you schedule an appointment with her?

2338
01:43:41.820 --> 01:43:43.860
Can you send her an email?

2339
01:43:43.860 --> 01:43:46.620
You know, APA is working, I fail.

2340
01:43:46.620 --> 01:43:49.940
Okay, well, this is coming, we're gonna make it better.

2341
01:43:49.940 --> 01:43:51.720
I'm like three days into this,

2342
01:43:52.500 --> 01:43:53.600
but our idea is we're gonna basically

2343
01:43:53.600 --> 01:43:56.600
get these AI agents going, get them secure,

2344
01:43:56.600 --> 01:44:00.200
kind of pre-install skill sets in them that work,

2345
01:44:00.200 --> 01:44:03.720
not like this, and then just help you guys install them.

2346
01:44:03.720 --> 01:44:05.680
So you'll have an assistant that like,

2347
01:44:05.680 --> 01:44:08.000
hopefully, Lindsay, you could be like,

2348
01:44:08.000 --> 01:44:10.400
hey, Jarvis or whatever you name it,

2349
01:44:10.400 --> 01:44:12.920
like, can you go check this funnel for me?

2350
01:44:12.920 --> 01:44:13.920
What's happening?

2351
01:44:13.920 --> 01:44:18.240
Or like, hey, can you go fix this form or whatever?

2352
01:44:18.240 --> 01:44:19.720
And it'll just go in there and do it.

2353
01:44:19.720 --> 01:44:21.480
Like, that's kind of where we are going.

2354
01:44:22.240 --> 01:44:24.480
It's not all the way there yet, but it's getting there.

2355
01:44:24.480 --> 01:44:26.440
And literally, I was doing this earlier.

2356
01:44:26.440 --> 01:44:29.180
So like, this was a guy I had a call with earlier,

2357
01:44:31.640 --> 01:44:32.920
Kevin, right?

2358
01:44:32.920 --> 01:44:35.080
And I pulled his contact details right here,

2359
01:44:35.080 --> 01:44:37.100
all his tags, all his history.

2360
01:44:38.440 --> 01:44:40.120
And I could say, hey, can you send him a quick email

2361
01:44:40.120 --> 01:44:41.400
and tell him I'm gonna be late, you know,

2362
01:44:41.400 --> 01:44:42.240
and it would do it.

2363
01:44:42.240 --> 01:44:44.080
And the cool thing is I'm in Slack,

2364
01:44:44.080 --> 01:44:46.680
but you could have this in iMessage on your phone.

2365
01:44:46.680 --> 01:44:49.320
You could have it in Telegram or WhatsApp,

2366
01:44:49.320 --> 01:44:51.680
whatever your communication preference is.

2367
01:44:51.680 --> 01:44:53.480
I even have it, I have it in Telegram

2368
01:44:53.480 --> 01:44:55.300
because there's a couple of cool features in there,

2369
01:44:55.300 --> 01:44:56.960
but I can send it voice messages.

2370
01:44:56.960 --> 01:44:59.760
So I can be like, hey, can you like every morning,

2371
01:45:00.000 --> 01:45:02.200
let me know how many leads came in from my thing

2372
01:45:02.200 --> 01:45:04.880
and check my automation and make sure it's firing, you know?

2373
01:45:04.880 --> 01:45:07.000
And it basically just becomes this AI assistant.

2374
01:45:07.000 --> 01:45:10.180
And if you can set it to do stuff for you all night

2375
01:45:10.180 --> 01:45:11.420
or do something every day.

2376
01:45:11.420 --> 01:45:13.580
So anyways, I'm excited about it.

2377
01:45:13.580 --> 01:45:16.220
We're learning it and kind of trying to master it,

2378
01:45:16.220 --> 01:45:17.780
simplify it for you guys.

2379
01:45:17.780 --> 01:45:20.180
But that's probably one to two months out

2380
01:45:20.180 --> 01:45:22.840
of like you will have an AI assistant

2381
01:45:22.840 --> 01:45:25.200
working in your business, which is crazy.

2382
01:45:25.200 --> 01:45:28.720
Like it's just, it's wild how fast this AI stuff is moving

2383
01:45:28.720 --> 01:45:31.040
and it's getting easier, which is really good.

2384
01:45:31.040 --> 01:45:33.680
So you guys are in a good spot.

2385
01:45:33.680 --> 01:45:35.480
You're gonna be riding that AI wave.

2386
01:45:35.480 --> 01:45:36.640
It'll be fun.

2387
01:45:36.640 --> 01:45:37.760
All right, let's end it.

2388
01:45:37.760 --> 01:45:40.680
We could go talk all day, but I gotta go.

2389
01:45:40.680 --> 01:45:42.920
You guys should go do some things

2390
01:45:42.920 --> 01:45:45.040
either in the business or in your life.

2391
01:45:45.040 --> 01:45:47.300
Enjoy the weekend and we'll talk to you guys soon.

2392
01:45:47.300 --> 01:45:49.840
All right, bye-bye.